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Books on the topic 'Strategic Marketing Thinking'

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Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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1

Hill, Mark E. Marketing strategy: The thinking involved. Thousand Oaks: SAGE Publications, 2013.

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2

Hill, Mark E. Marketing strategy: The thinking involved. Thousand Oaks: SAGE Publications, 2013.

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3

Rajagopal. Systems thinking and process dynamics for marketing systems: Technologies and applications for decision management. Hershey, PA: Business Science Reference, 2012.

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4

G, Woodside Arch, ed. Brand choice: Revealing customers' unconscious-automatic and strategic thinking processes. Houndmills [England]: Palgrave Macmillan, 2005.

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5

Thinking out of the box: How to market your company into the future. New York: Wiley, 1997.

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6

Mitachi, Takashi. BCG shi ye: Zhan lüe si wei de yi shu = The BCG way : the art of strategic insight. Beijing: Dian zi gong ye chu ban she, 2008.

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7

A, Michaelson Gerald, ed. Sun tzu: The art of war for managers : new translation with commentary : 50 rules for strategic thinking. Alcoa, Tenn: Pressmark International, 1998.

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8

Ester, Peter. Accelerators in Silicon Valley. NL Amsterdam: Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9789462987166.

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Silicon Valley is the world's most successful innovation region. Apple, Google, Facebook, Instagram, Twitter, WhatsApp, Uber, and Airbnb changed our way of living. Silicon Valley has built a brilliant ecosystem that supports startups. Its entrepreneurial mindset fosters risk-taking, thinking big, and sharing. A fast growing number of accelerators in Silicon Valley help startups by bringing their product to the market, refining their business idea, developing their product, strengthening their team, designing a marketing strategy, getting first customers and traction, raising funds, and coping with the hardships of startup life. In Accelerators in Silicon Valley Peter Ester describes how these 'schools of startup entrepreneurship' operate and empower startups. What can we learn from how Silicon Valley accelerators help startups to become successful companies? This book gives the answer. Accelerators in Silicon Valley is a book for those who share a fascination for building the new startup economy.

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9

Toyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen. Taylor & Francis Group, 2017.

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10

Plenert, Gerhard, Shozo Hibino, and Koichiro Noguchi. Toyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen. Productivity Press, 2017.

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11

Trappey, Randolph J., and Arch Woodside. Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Process. Palgrave Macmillan, 2005.

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12

Putsis, William. Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking. Wiley & Sons, Incorporated, John, 2013.

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13

Putsis, William. Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking. 2013.

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14

Putsis, William. Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking. Wiley & Sons, Incorporated, John, 2013.

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15

Yohalem, Kathy C. Thinking Out of the Box: How to Market Your Company into the Future. Wiley & Sons, Incorporated, John, 2008.

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16

Sevier, Robert A. Thinking outside the box: Some (fairly) radical thoughts on how colleges and universities should think, act, and communicate in a very busy marketplace. Strategy Pub, 2001.

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17

Landreth Grau, Stacy. Marketing for Nonprofit Organizations. 2nd ed. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190090807.001.0001.

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Marketing for Nonprofit Organizations: Insights and Innovations, Second Edition, is a comprehensive overview of the marketing process written specifically for nonprofit and social impact organizations. This book covers topics important to nonprofit professionals: branding; target audience selection; strategy; promotional tactics, including social media; and marketing evaluation. The “Insights” sections are based primarily on academic research that has been published and now translated into usable information for marketing professionals. The “Innovations” sections highlight organizations that are doing things in a different way and topics that are relatively new to the field. This second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact, and narratives in nonprofits. Readers will find an organized, easy-to-read overview of important considerations in marketing for new and established nonprofit organizations and foundations.

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18

Silva, Patrícia Pereira da, Susana Jorge, and Patrícia Moura e. Sá. Emerging Topics in Management Studies. Imprensa da Universidade de Coimbra, 2020. http://dx.doi.org/10.14195/978-989-26-1990-3.

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Presently, Management has witnessed vast advancements, clearly becoming an area of trans and interdisciplinary knowledge. It has widened its scope from traditional business areas – such as marketing, strategy, management control, accounting and finance, taxation or operations – to other spaces, namely deepening bridges with behavioural sciences, engineering, health, or energy, fostering both quantitative models and methods. Management thinking at the Faculty of Economics of the University of Coimbra (FEUC) has followed these trends, enabling students with the essential skills supporting the practice of the profession, both in business and public sector organisations. This book features topical trends of research in Management studies, in which FEUC professors are involved, together with international peers, evidencing the openness of the Faculty to the world. Numerous of the subjects addressed relate to challenges that organisations are already facing or will have to deal with shortly. Therefore, the book not only presents innovative research questions, but it also delivers a practical perspective. Thus, organisations will certainly find here some support to better manage those issues in practice.

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