Relevant bibliographies by topics / Strategic Marketing Thinking

Academic literature on the topic 'Strategic Marketing Thinking'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Strategic Marketing Thinking"

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Daltas, Arthur, and Philip McDonald. "Barricades to strategic marketing thinking." Planning Review 15, no. 1 (January 1987): 8–15. http://dx.doi.org/10.1108/eb054171.

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Daltas, A., and P. McDonald. "Barricades to strategic marketing thinking." Long Range Planning 20, no. 4 (August 1987): 126. http://dx.doi.org/10.1016/0024-6301(87)90185-3.

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Moon, Junyean. "Introduction: Strategic thinking in marketing." Journal of Business Research 66, no. 10 (October 2013): 1697. http://dx.doi.org/10.1016/j.jbusres.2012.11.005.

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Kerin, Roger A., and Michael G. Harvey. "STRATEGIC MARKETING THINKING: A GAME PERSPECTIVE." Journal of Business & Industrial Marketing 2, no. 2 (February 1987): 47–54. http://dx.doi.org/10.1108/eb006026.

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Fodness, Dale. "Rethinking strategic marketing: achieving breakthrough results." Journal of Business Strategy 26, no. 3 (June 1, 2005): 20–34. http://dx.doi.org/10.1108/02756660510597074.

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PurposeTo provide a practical overview of strategic thinking concepts and practices for marketing and other managers that can help them improve their strategy making.Design/methodology/approachThe raw materials of strategic thinking are illustrated by case studies and examples from a range of industries to aid managers in their successful application. The principles and techniques are presented in four categories: thinking strategies, strategic decision making, strategic competencies and visualizing strategy.FindingsOffers marketers an approach for moving beyond the automatic application of traditional strategic frameworks to identify and to achieve breakthrough strategies. Recognizes the real power of strategic thinking as a source of competitive advantage.Practical implicationsThe principles and practices proposed represent a practical system for enhancing strategic promise and performance, as well as for reducing the risks of strategic failure.Originality/valueThe marketing discipline is long overdue in applying the same attention and rigor to strategic thinking that it applies to strategic planning and this paper offers managers practical help in identifying and developing strategic thinking competencies.
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Benito-Ostolaza, Juan M., and Juan A. Sanchis-Llopis. "Training strategic thinking: Experimental evidence." Journal of Business Research 67, no. 5 (May 2014): 785–89. http://dx.doi.org/10.1016/j.jbusres.2013.11.045.

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Huang, Ming-Hui, and Roland T. Rust. "A strategic framework for artificial intelligence in marketing." Journal of the Academy of Marketing Science 49, no. 1 (November 4, 2020): 30–50. http://dx.doi.org/10.1007/s11747-020-00749-9.

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AbstractThe authors develop a three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing functions and activities, thinking AI for processing data to arrive at decisions, and feeling AI for analyzing interactions and human emotions. This framework lays out the ways that AI can be used for marketing research, strategy (segmentation, targeting, and positioning, STP), and actions. At the marketing research stage, mechanical AI can be used for data collection, thinking AI for market analysis, and feeling AI for customer understanding. At the marketing strategy (STP) stage, mechanical AI can be used for segmentation (segment recognition), thinking AI for targeting (segment recommendation), and feeling AI for positioning (segment resonance). At the marketing action stage, mechanical AI can be used for standardization, thinking AI for personalization, and feeling AI for relationalization. We apply this framework to various areas of marketing, organized by marketing 4Ps/4Cs, to illustrate the strategic use of AI.
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Dickson, P. R., P. W. Farris, and W. J. M. I. Verbeke. "Dynamic Strategic Thinking." Journal of the Academy of Marketing Science 29, no. 3 (July 1, 2001): 216–37. http://dx.doi.org/10.1177/0092070301293001.

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Dickson, P. R., P. W. Farris, and W. J. M. I. Verbeke. "Dynamic Strategic Thinking." Journal of the Academy of Marketing Science 29, no. 3 (July 1, 2001): 216–37. http://dx.doi.org/10.1177/03079459994605.

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Baraldi, Enrico, Ross Brennan, Debbie Harrison, Annalisa Tunisini, and Judy Zolkiewski. "Strategic thinking and the IMP approach: A comparative analysis." Industrial Marketing Management 36, no. 7 (October 2007): 879–94. http://dx.doi.org/10.1016/j.indmarman.2007.05.015.

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Dissertations / Theses on the topic "Strategic Marketing Thinking"

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Polúch, Eduard. "Návrh obchodní strategie SBU." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224164.

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The main subject of this thesis is creating a proposal of business strategy of SBU. The work includes theoretical knowledge related to the issue of the proposal of business strategy and strategic analysis of the current state of SBU. The outcomes of the thesis are the processing and evaulation of the real proposal of business strategy, which will be the basis for subsequent implementation.
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Hanson, Franchell Frida, and Sandra Andersson. "Design som marknadskommunikation : En studie om olika företags nyttjande och effekt av estetisk och strategisk design för att stärka sitt varumärke." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19454.

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Det finns mycket tidigare forskning och litteratur om hur design som kommunikationsmedel kan tillämpas i praktiken, både genom estetisk och strategisk design. Däremot framgår inte huruvida tillämpningen av design som kommunikationsmedel är branschspecifik eller generellt gällande för företag oavsett bransch. Företag kan nyttja design som ett kommunikationsmedel för att kommunicera sin varumärkesidentitet till konsumenterna så att deras syn på imagen blir likställd med identiteten. Då når företaget ett starkt varumärke uppsatsens definition. Syftet med denna uppsats är att undersöka och jämföra hur företag inom olika branscher kan nyttja design, i form av estetisk och strategisk design, med avsikt att kommunicera sin varumärkesidentitet till sina konsumenter och skapa ett starkt varumärke. Uppsatsen är av kvalitativ karaktär och består av individuella intervjuer och fokusgrupper. De individuella intervjuerna och fokusgrupperna har gjorts med centrala personer från valda företag, designsamarbetspartners samt med företagens konsumenter. Uppsatsens insamlade data har analyserats med en modifiering av the Corporate branding model som teoretiskt ramverk. Denna teori har i sin tur kompletterats med modellerna och teorierna Kapferers varumärkesidentitetsprisma, design thinking och Lockwoods kategorier för att mäta värdet av estetisk design. I slutdiskussionen jämförs hur nyttjandet och effekten av estetisk och strategisk design som kommunikationsmedel skiljer sig åt mellan två företag inom olika branscher och huruvida det faktum att de är verksamma inom olika branscher påverkar. Nyttjandet av design thinking skilde sig åt då serviceföretaget (Sturehof) nyttjade det genomgående medan produktföretaget (Svenskt Tenn) inte nådde fram med kommunikation genom design thinking. Effekten av design thinking gick inte att jämföra då nyttjandet skilde sig åt. Nyttjandet av estetisk design skilde sig ytterst lite åt mellan de olika företagen, men effekten skilde sig åt. Författarnas förklaring till detta är att konsumenterna inte ställer lika höga krav och inte förväntar sig samma grad av estetisk design på en restaurang som de gör på en inredningsbutik. Design hos ett produktföretag inom inredningsbranschen anses vidare som en självklarhet, men hos ett tjänsteföretag inom restaurangbranschen anses det vara en konkurrensfördel. Sammanfattningsvis menar författarna att denna undersökning visat att design, oavsett bransch, bör nyttjas i sin helhet med såväl strategisk som estetisk design för att nå ett starkt varumärke.
There is a lot of research and literature on how design, both aesthetic and strategic, can be applied in practice as a communication tool. However, the research and literature does not clarify whether the application of design as a communication tool is industry specific or generally valid for all types of companies. Companies can use design as a communication medium to communicate their brand identity to consumers, so that their view of the brand image becomes equated with the brand identity. If they succeed, the company reaches a strong brand. The purpose of this thesis is to examine and compare how companies in different industries can use design, in the form of aesthetic and strategic design, with the intention to communicate their brand identity to its consumers and to create a strong brand. The thesis is qualitative in nature and consists of individual interviews and focus groups. The individual interviews and focus groups were conducted with key persons from selected companies, their design partners and their customers. The collected data were analysed using a modification of the Corporate branding model and other, more specific, models and theories as a theoretical framework. In the final discussion the authors compare if the use and effect of aesthetic and strategic design as a communication tool differ between companies in different industries, and whether the fact that they operate in different industries has an effect. The use of strategic design and design thinking was different, since the service company (Sturehof) used it consistently, while the product company (Svenskt Tenn) didn’t reach out with communication through design thinking. The effect was not compared since the use differed. The use of aesthetic design differed little between the various companies, but the effect differed more. The authors' explanation for this is that consumers do not set equally high standards and expect the same degree of aesthetic design in a restaurant as they do at a furniture store. Design of a product company in the interior decorating industry was considered as a natural concept, but design of a service company in the restaurant industry was considered a competitive advantage. In conclusion, the authors mean that this thesis demonstrated that design, regardless of industry, should be used in its entirety with both strategic and aesthetic design to achieve a strong brand.
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Wang, Shih-Ching. "INDIVIDUAL DIFFERENCE AND DEBIASING STRATEGIES IN THINKING BIASES AND ATTITUDE POLARIZATION." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216582.

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Business Administration/Marketing
Ph.D.
Most consequential decisions are made by more than two people. People frequently argue with each other to make better decisions. However, most decision making research usually only involves small purchases and individual decisions. The lacking of investigation in high-cognition decisions and argumentative settings is the motivation of this research. Researchers studying decision making have largely focused on how the decisions that people make are affected by task characteristics, and how labile decisions are with respect to situational factors. However, the fact that many preferences are constructed does not imply that all constructions are equally good. That people differ from each other in thinking is obvious. How and why they differ is less clear. Therefore, the first two studies are foundational studies in order to find out the most important and germane individual difference factor that may be the best predictor of thinking ability, including argument generation quality, evaluation ability, and debiasing ability. I found that logical reasoning ability is the best predictor of both thinking and debiasing ability. Argumentative Theory (Mercier & Sperber, 2011) claims that when reasoning is used in argumentative contexts, the confirmation bias contributes to an efficient form of division of cognitive labor, and then lead to better decisions and attitude depolarization. In study 3, I provided implication evidence to show that either arguing with the other person or viewing arguments from the opposite perspective may lead to attitude depolarization. Most interestingly, individual differences did moderate the main effects.
Temple University--Theses
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Gabalytė, Dovilė. "DIZAINO STRATEGIJOS KŪRIMAS PLĖTOJANT KOMPIUTERINIŲ PRIEDŲ VERSLĄ UAB „ACME“ PAVYZDŽIU." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140703_112247-67953.

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Baigiamajame magistro darbe analizuojamos dizaino strategijos, jų teoriniai modeliai bei strategijų taikymas organizacijose. Analizuojamos paslaugų dizaino, design thinking , design doing teorijos, jų strateginiai žingsniai. Atliekama mokslinių literatūros šaltinių analizė, internetinių šaltinių analizė apimanti kompanijų profilius ir tarptautinius žurnalus. Praktinėje dalyje pateikiami empirinių tyrimų (anketinės apklausos, giluminio interviu, ekspertų vertinimo) metu gauti duomenys bei SWOT analizės rezultatai, dizaino strategija UAB ACME organizacijai bei jos naudingumo analizė. Baigiamąjį magistro darbą sudaro 4 dalys : probleminė, teorinė, tiriamoji ir praktinė probleminėje dalyje aptariamas dizaino strategijų naudingumas verslui, teorinėje dalyje pristatomi dizaino strategijų teoriniai modeliai, tiriamojoje dalyje analizuojami empiriniai tyrimai praktinėje pristatoma ir analizuojama dizaino strategija.
Master thesis is oriented into analysis of design strategies and into creating design strategy for "ACME" organization. Thesis includes analysis of theoretical models of service design, design thinking, design doing. An empirical research and SWOT analysis is presented. Empirical research includes survey, follow up interview and experts survey. Practical part presents design strategy created for organization, based on theoretical analysis and results collected during research. Master thesis is oriented into analysing theoretical models and creating design strategy, evaluation of benefits of design strategy, deep analysis of organization and presenting practical plan.
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Fogle, Andrew Brian. "Strategies for Graphic Design aimed at the Multiple Sclerosis Community: The Development of the Inclusion Framework to Assist in Design Thinking and Visual Communication Artifacts." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469843228.

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Liang, Cheng Kuo, and 鄭國樑. "Study on strategic thinking and implemental techniques about building marketing strategic alliances - a case study of a strategic alliance between a public relationship agency and a catering business." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/2c6zht.

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碩士
輔仁大學
管理學院經營管理碩士學程
96
As the trend of globalization and digitalization impact on business environment, businesses are facing more and more intensive competition to survive. Instead of being competitors against each other, businesses would rather choose to build up cooperative relationship in order to achieve optimized mutual benefits. By integrating individual complemented abilities, the strategic alliance can contribute to help all parties to defeat the pressure of competition together and to build up sustainable competitive advantage. Therefore, building up both vertical and horizontal strategic alliance is one of the most important business strategies for enterprises to implement sustainable management. . The purpose of this study is about strategic thinking and implemental techniques when enterprises are considering strategic alliance. According to previous papers, an analytical model is established－ five strategic thinking logics are distinguished: customer value recreation, efficiency enhancement, core competency development, dependency and symbiosis, risks resistance. Meanwhile, there are three steps of strategic alliance progress being identified- launch, implementation, evaluation. Therefore, to verify the effectiveness and practical value of the analytical model, a case study of a strategic alliance between a public relationship agency and a catering company is conducted. The major finding of this study is that the five strategic thinking logics would account for different importance to enterprises, depending on their strategic goals. The difference of strategic goals would cause different ways of execution. In practice, enterprises with complemented abilities would easily achieve the same vision while implementing strategic alliance. At the same time, the strategic alliance would enhance individual party’s competitive advantage, reposition them among value chains, and re-regulate the industries. Thus, sustainable management is best practiced through strategic alliance.
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"Designing Small Business: A User-Centered Study of Needs, Resources, and Tools." Master's thesis, 2012. http://hdl.handle.net/2286/R.I.14747.

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abstract: Industrial design is the practice of creating solutions by studying people and businesses. Originally centered on development of goods, industrial design uses methods rooted in human behavioral study, human factors, and strategic problem solving. As our economy and professional practice shift away from manufacturing towards a service-dominant landscape, industrial design must align its profession to formally include service design. The small service business setting is a microcosm in which the value of design and branding in business is magnified. This research reinforces design's ties with services marketing and business and is dedicated to finding solutions for the backbone of our economy. Micro-businesses with fewer than 20 employees often lack the sophisticated management, marketing, and strategies that bring about success. Despite the fact that 70% to 80% of small and micro businesses are service based, little research is dedicated to unique strategies for these small service firms. Research has shown that using strategic business design increases small business success. Given high small business failure rates, it behooves entrepreneurs to use intuitive planning tools that are appropriate for the dynamic startup years. When put within reach and context of small business owners, the tools used in design draw a clear map of insights into the "design" of small businesses. Through a literature review, interviews, and a new workshop method, the needs of small business owners and the challenges they face are used to design and implement an accessible, actionable strategic toolkit for small service businesses. This simple, interdisciplinary toolkit was designed with the goal of increasing the efficacy and likelihood of ongoing strategic business planning through context-specific, instrumental activities. The tools are shown to help a business owner form pragmatic, iterative problem-solving approaches that allow the business owner to plan in the face of uncertainty and find insights into her own business, brand, and services.
Dissertation/Thesis
M.S.D. Design 2012
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YU, JU-LI, and 李侑如. "Applying Design Thinking in Developing Educational Board Game - An Example of Marketing Strategies(4Ps)." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/nbsnqu.

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碩士
明新科技大學
管理研究所碩士班
107
Due to the promotion of the Ministry of Education’s policy, table game is used to be one of the teaching tools in class. The use of the characteristics of table games is integrated into the education. Students can improve their learning and the ability of brain-thinking by playing table games. This study designed an educational table game by using Marketing Strategies (4Ps) as a design category. This educational table game, which allows students to understand the definitions and methods of using, and then integrate the design-thinking tool to the board game, and finally do some modifications and adjustments on it. 　　The purpose of this research is to develop an educational table game which is based on the Marketing Strategies (4Ps). This study combines the steps of “The Loop Mode of Educational Board Game Design” and “Design Thinking”, and which includes the Empathy Map, Point of View (POV), and How Might We (HMW) three techniques. Those two games are named "Marketing Pats" and "Story Marketing", which were expected to be useful tools apply to marketing education.
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Yu-Xing, Wu, and 吳毓星. "The study of contemporary feminine thinking and marketing strategies as example of successful women entrepreneurs in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/03264198386813774940.

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碩士
佛光大學
未來學系
97
The purpose of this study is to discuss that women entrepreneurship to make use of feminine thinking in her business strategy. Therefore, women entrepreneurships can be divided in to three parts：Feminine thinking, marketing strategy, and the factor of women entrepreneurships to be successful. The results can be summarized three point： 1. Feminine Thinking： （1） From small become to big, from thin become to wide. （2） See clearly destiny, dare to challenge. （3） Use love substitution hate, demand sentiment and principle. （4） Study constantly, create value. （5） Sharing coexistence , creates win-win. （6） Full of ideals, in the face of the future. 2. Marketing Strategy： （1） Have story nature, produce the same heart. （2） Social education, feedback and feel grateful. （3） Use the Blue Ocean Strategy, innovates embarks. （4） Emphasizes the localization, the approval brand. （5） Corporate image, love and care. 3. The Factor of Women Entrepreneurships to be successful. （1） The past is not equal to the future, the key was in oneself that succeeded: Though Women Entrepreneurship in the course of entrepreneurship, meet heavy environment change more, they never give up hoping, still put the low posture, the own goal of the orientation too, adjusting the method and means constantly, diligent forward. （2） Pass by the financial storm hand in hand: No matter meet the society as big as financial storm through assaulting, so long as insist on the support of the people, regard enterprise as one's own family, regard staff as one's own family at the same time; Share in trouble, be in the same boat altogether, then tide over low tide and predicament of entrepreneurship, it is inexistent that this kind of characteristic may be a male entrepreneurship. （3） The innovation strength is big: Women Entrepreneurship the family stress innovation, stress small and beautiful, it is fine and smooth to stress, this is a general Men Entrepreneurship, the characteristic relatively deficient.
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Books on the topic "Strategic Marketing Thinking"

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Hill, Mark E. Marketing strategy: The thinking involved. Thousand Oaks: SAGE Publications, 2013.

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Hill, Mark E. Marketing strategy: The thinking involved. Thousand Oaks: SAGE Publications, 2013.

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Rajagopal. Systems thinking and process dynamics for marketing systems: Technologies and applications for decision management. Hershey, PA: Business Science Reference, 2012.

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G, Woodside Arch, ed. Brand choice: Revealing customers' unconscious-automatic and strategic thinking processes. Houndmills [England]: Palgrave Macmillan, 2005.

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Thinking out of the box: How to market your company into the future. New York: Wiley, 1997.

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Mitachi, Takashi. BCG shi ye: Zhan lüe si wei de yi shu = The BCG way : the art of strategic insight. Beijing: Dian zi gong ye chu ban she, 2008.

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A, Michaelson Gerald, ed. Sun tzu: The art of war for managers : new translation with commentary : 50 rules for strategic thinking. Alcoa, Tenn: Pressmark International, 1998.

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Ester, Peter. Accelerators in Silicon Valley. NL Amsterdam: Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9789462987166.

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Silicon Valley is the world's most successful innovation region. Apple, Google, Facebook, Instagram, Twitter, WhatsApp, Uber, and Airbnb changed our way of living. Silicon Valley has built a brilliant ecosystem that supports startups. Its entrepreneurial mindset fosters risk-taking, thinking big, and sharing. A fast growing number of accelerators in Silicon Valley help startups by bringing their product to the market, refining their business idea, developing their product, strengthening their team, designing a marketing strategy, getting first customers and traction, raising funds, and coping with the hardships of startup life. In Accelerators in Silicon Valley Peter Ester describes how these 'schools of startup entrepreneurship' operate and empower startups. What can we learn from how Silicon Valley accelerators help startups to become successful companies? This book gives the answer. Accelerators in Silicon Valley is a book for those who share a fascination for building the new startup economy.
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Toyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen. Taylor & Francis Group, 2017.

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Plenert, Gerhard, Shozo Hibino, and Koichiro Noguchi. Toyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen. Productivity Press, 2017.

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Book chapters on the topic "Strategic Marketing Thinking"

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Sminia, Harry. "Marketing-inspired strategic thinking." In The Strategic Manager, 19–41. Second edition. | Abingdon, Oxon ; New York, NY : Routledge,: Routledge, 2017. http://dx.doi.org/10.4324/9781315228075-2.

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Göttlichová, Marcela. "How to Win with the Use of Creative Thinking—The Integration of Theory and Practice in Tertiary Education." In Strategic Innovative Marketing, 91–97. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9_12.

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Miliopoulou, Georgia-Zozeta. "Teaching Critical Thinking Through Tourism Advertising." In Strategic Innovative Marketing and Tourism, 843–51. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_93.

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Göttlichová, Marcela. "Enhancing Practice in Continuity with Innovative Thinking: The Primary Task of Higher Education." In Strategic Innovative Marketing and Tourism, 317–26. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_36.

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Delisle, Marie-Andrée. "Linking creative tourism products to markets: target marketing, promotion, commercialization, and market readiness." In Creative tourism: activating cultural resources and engaging creative travellers, 135–50. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0019.

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Abstract This chapter presents a tourism industry perspective about key aspects of market thinking and provides tips and strategies for building a strategic marketing plan for a creative tourism initiative. The visitor profile is examined, not so much as demographic or psychographic (i.e. not what they are, which is explored earlier in this book), but to provide a collection of tools to pinpoint where they are. Market segmentation, the product/market match, and product evolution and lifecycle are then explored. Building on this, four strategies to build business opportunities through partnerships and networks are outlined. Next, key elements of the structure and requirements of the major marketing elements of the tourism industry are discussed, including the issue of market readiness and pricing structures. Bringing these elements together, the chapter closes with guidance about market planning.
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Hibino, Shozo, Koichiro Noguchi, and Gerhard Plenert. "The Hybrid Thinking Engine Drives Toyota: Breakthrough Thinking’s Four Principles." In Toyota’s Global Marketing Strategy, 65–74. Boca Raton, FL : CRC Press, [2017]: Productivity Press, 2017. http://dx.doi.org/10.1201/9781315163567-5.

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Hibino, Shozo, Koichiro Noguchi, and Gerhard Plenert. "Introduction: What Does Toyota’s “Thinking Habits” Mean? What Is the Toyota Way of Thinking?" In Toyota’s Global Marketing Strategy, 1–14. Boca Raton, FL : CRC Press, [2017]: Productivity Press, 2017. http://dx.doi.org/10.1201/9781315163567-1.

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Hibino, Shozo, Koichiro Noguchi, and Gerhard Plenert. "The Seven Thinking Habits of Global Marketing." In Toyota’s Global Marketing Strategy, 141–46. Boca Raton, FL : CRC Press, [2017]: Productivity Press, 2017. http://dx.doi.org/10.1201/9781315163567-10.

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Sminia, Harry. "Marketing-inspired strategic thinking." In The Strategic Manager, 19–44. 3rd ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003031260-2.

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Wilson, Lee. "Strategic Thinking in 30 Minutes." In 30-Minute Website Marketing, 155–66. Emerald Publishing Limited, 2019. http://dx.doi.org/10.1108/978-1-83867-078-820191012.

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Conference papers on the topic "Strategic Marketing Thinking"

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Bikmetov, Evgeniy. "Strategic thinking as the basis of marketing communications management." In Actual problems of communication: theory and practice (XIV). Baskir State University, 2022. http://dx.doi.org/10.33184/apktip14-2022-10-26.4.

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Arruda, Amilton, Celso Hartkopf, and Rodrigo Balestra. "City branding: strategic planning and communication image in the management of contemporary cities." In Systems & Design: Beyond Processes and Thinking. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3288.

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Over the past decade, one can observe a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications in large cities management and urban spaces, this new paradigm takes shape and, along with it, the need for definitions and concepts, methods and methodologies and the establishment of technical and theoretical standards. This approach was born in the Marketing field, specifically in what was called Place Marketing. In this context the Branding stood out as a development tool solutions to the need for differentiation, generation of solid images and the establishment of symbols and identity signs, in order to leverage economic benefits for countries, cities and regions. In a way, fulfilling, in the first instance, a similar role to the branding of products and services. But it was specifically in Branding corporations that were found the biggest matches to adapt this knowledge to management positions. Ashworth & Kavaratzis (2010) highlight the fact that both present multidisciplinary roots, a multiple number of strategic actors (stakeholders), high degree of intangibility and complexity of social responsibility, the multiplicity of identities and the long-term development needs are strong examples their similarities. The development and management of corporate identities, here expanded to the Branding corporations, it is a prolific field of Design. It great names of the area said their careers and built great legacy. The time of greater proficiency in the area were the 50s and 60s, dominated by modernist thought, and, coincidentally or not, exactly the time that focused efforts to assert the identity of the designer as a professional (STOLARSKI, 2006) . Nationally stand out names like Alexandre Wollner, Ruben Martins, the duo Carlos Cauduro and Ludovico Martino and Aloisio Magalhaes. In contrast, in the literature produced in the marketing field, often the role of design in this context is reduced to merely promotional measures, such as creating logos or advertising campaigns. In other words, defined as a work of low complexity and low social prägnanz. This approach comes at odds with contemporary theories of design, such as MetaDesign, Design Thinking and Design Collaborative, in which are presented motodológicos models of high relevance for the identification, analysis and solution of complex problems involving multiple elements and agents. The proposed article aims to survey the state of the art City Branding / Place Branding focused on publications produced in the disciplinary field of design. The literature review will grant that, before the above presented context, is analyzed as designers and researchers design face the contributions that the field can offer to the practice and theory of Branding places. Finally, Article yearns assess whether the pre-established hypothesis that there are possible and fruitful connections between contemporary theories of design and the City Branding, is being addressed in articles and publications area.DOI: http://dx.doi.org/10.4995/IFDP.2016.3288
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Höschele, H. H. "Wegweiser in die “GTS-qualifizierte Zukunft” (The Ways to the “GTS-Qualified Future”)." In ITSC 1999, edited by E. Lugscheider and P. A. Kammer. Verlag für Schweißen und verwandte Verfahren DVS-Verlag GmbH, 1999. http://dx.doi.org/10.31399/asm.cp.itsc1999p0370.

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Abstract Future above-average success factors do not depend solely on a good product and on qualified marketing. The source of success lies in a new type of service to success. Strategic thinking with regard to sprayed surface technology with GTS as a partner. Paper text in German.
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Buzzetto-More, Nicole, and Bryant Mitchell. "Student Performance and Perceptions in a Web-Based Competitive Computer Simulation." In InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3353.

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Computer simulations have implications across disciplines and with learners at all levels. By requiring learners to develop and apply knowledge and skills in interactive changing environments, they encourage deeper levels of learning. Additionally, simulations have been shown to be particularly effective at teaching complicated concepts that depend on the ability to understand interrelationships, strategize, make predictions, analyze and evaluate, and engage in multi-faceted decision making. In order to help students gain a deeper understanding of key business concepts, encourage critical thinking and decision making, foster collaboration and critical discourse, and encourage the application of concepts into real world business practices, the University of Maryland Eastern Shore, a minority serving institution, decided in 2004 to introduce a series of competitive web-based simulations at key junctures throughout the curriculum but focused primarily in the course Strategic Management. The simulation selected covers topics such as Strategy & Tactics, Policy, Production, Accounting, Marketing, Finance, Quality control, Human resources, Leadership, and Teamwork and involves students competing in teams against other teams. In order to assess the effectiveness of the simulation, a research protocol was introduced that included the administration of student surveys as well as the collection of performance data. The findings indicate that students overwhelmingly felt that the simulation helped them understand the application of key concepts and learn the decision making process that occurs in professional business practice. The examination of student performance data gathered in this study, with consideration given to the strong levels of student satisfaction, encouraged the authors to postulate based on the high success rates of this student population, which traditionally underperforms in more traditional mode of assessments, that simulations may serve as an equalizer that offers all students, from low to high achievers, an opportunity to succeed and that competitive web-based simulations enhance the overall educational and personal development experiences of minority students enrolled in higher education business programs.
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Retamosa, Marta, Ángel Millán, and Juan Antonio García. "Thinking about going to university? Segmenting undergraduates." In Fifth International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2019. http://dx.doi.org/10.4995/head19.2019.9208.

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Choosing a university is a crucial decision in a person's life because, most of the time, the acquisition of a university degree allows him access to better working conditions. Universities are interested in knowing the factors that students cite as impacting their choice of university. This study aims to classify future university students according to different evaluation criteria that could help university administrators to improve their recruitment and positioning strategies. Building on the growing body of knowledge related to the marketing of Higher Education Institutions, the current study seeks to further explore the existence of segments featuring different selection patterns. The main goal of this study was tested by applying Latent Class Analysis as a segmentation method, also referred to as Latent Class Cluster Analysis. This study found that students have different sets of motivations for their choice of Higher Education Institutions, and also found significant differences in the motivations of males and females with regard to university selection. All of these findings are of great importance to the managers of university brands, particularly at the university under study.
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Al-Zoubi, Munif Mohammed. "The growth of influencer marketing." In The European Union’s Contention in the Reshaping Global Economy. Szeged: Szegedi Tudományegyetem Gazdaságtudományi Kar, 2022. http://dx.doi.org/10.14232/eucrge.2022.21.

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Social media has changed our day to day life in so many aspects, and especially with COVID19 forcing people to stay at home, the use of the internet and platforms has increased dramatically. We now use social media for communication, learning, entertainment, and even for work purposes. There has been a significant increase in the number of people on all social media platforms, and this increase in the number of users viewing all sorts of content gave rise to influencers or “leaders of opinion”, i.e. experts in certain fields with many followers viewing their content. Influencers in many cases have the ability to affect the decision-making process of their followers, which caused many organizations to turn to them, giving them partnerships and sponsorships in exchange for influencers marketing their products/services. In this study, a comparison is attempted between the two biggest influencer marketing platforms, Tiktok and Instagram, and an attempt is made to give businesses who are thinking of using influencer marketing a better understanding of this phenomenon. The paper also aims to help businesses that already have an influencer marketing strategy in place realize if their current platform is most suitable to their business. This study uses qualitative research, as the data has been gathered through the multiple interviews with different types of businesses, influencers and social media experts.
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Han, Wei. "Research on the New Thinking Direction of Enterprise Marketing Strategy in the New Economic Era." In 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icesame-17.2017.151.

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Yang, Xingqian. "Probe into the New Thinking of Marketing Strategy of Enterprises under the Background of New Economy." In 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/meess-18.2018.91.

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Hashtroodi, Pantea, and Masood Yazdani Moghaddam. "INVESTIGATING APPLICATION OF VISUAL THINKING STRATEGIES IN DEVELOPING AUDIO AND VISUAL ONLINE MATERIALS BY NON-NATIVE EFL TEACHERS: INTEGRATING ART ASSISTED LANGUAGE LEARNING (AALL) AND ARTS MARKETING." In 12th International Technology, Education and Development Conference. IATED, 2018. http://dx.doi.org/10.21125/inted.2018.0832.

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