Dissertations / Theses: 'Strategia Culturale'

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Raho, Francesco Gabriele <1984&gt. "La manifestazione "Capitale Europea della Cultura" all'interno della strategia culturale dell'UE: il caso di Matera 2019." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/5042.

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Il crescente interesse per gli aspetti culturali e creativi all’interno delle politiche dell’Ue parte dai presupposti che questi possano rafforzare l’identità europea, proteggere e valorizzare le peculiarità delle diverse culture europee e divenire un punto di partenza e un volano per la futura crescita sociale ed economica dell’Unione. All’interno di questa prospettiva si situa l’evento “Capitale europea della Cultura”. Oltre ad essere una delle manifestazioni culturali più longeve, è anche quella che sintetizza meglio l’approccio dell’Ue a queste tematiche, vista la doppia dimensione di lavoro: europea e locale. Il lavoro inizierà con collocare l’ambito culturale nella struttura decisionale dell’Unione e all’interno di questo la posizione della manifestazione in questione prendendo in considerazione un caso di studio: la candidatura di Matera a Capitale della cultura europea per il 2019. L’analisi considererà le azioni messe già in campo e quelle – ad oggi, solo – proposte per pervenire alla costruzione di un quadro complessivo il cui fine è quello di “misurare” l’impegno del territorio, delle istituzione e della popolazione, e di definire le linee di sviluppo del processo messo in moto dalla manifestazione.

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RABELLO, LYRA ANA PAULA. "L'identità culturale e lo sviluppo socio economico della regione Serrana nello stato di Espìrito Santo in Brasile. Una strategia per il governo della trasformazione territoriale." Doctoral thesis, Università Cattolica del Sacro Cuore, 2007. http://hdl.handle.net/10280/84.

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Nell'ultimo decennio il processo di sviluppo insediativo ha avuto un impatto rilevante sul territorio della regione di montagna dello Stato di Espírito Santo. Di conseguenza occorre una pressione sull'economia, sull'ambiente e sull'identità culturale della regione. Il contributo di questa ricerca è il suggerimento di uno strumento per il governo della trasformazione del territorio serrano all'associazione per lo sviluppo sostenibile della regione di montagna dello Espírito Santo; un approccio orientato ad utilizzare meglio le risorse del paesaggio culturale della regione per apportare migliorie alla qualità complessiva del territorio Serrano.
The impact of the new rural space developments on spatial quality in the Espírito Santo State mountain region has been intensified in the past decade. It brings pressure to bear on the economy, the environment and the cultural identity with consequences to the health and safety of the region. This research contribution is the suggestion of an additional action programme to the 'Espírito Santo mountain region sustainable development association' ADEMES. A development-oriented approach addressed to make a better use of the Serrana Region's cultural landscape to improve the quality of its changing rural space.

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RABELLO, LYRA ANA PAULA. "L'identità culturale e lo sviluppo socio economico della regione Serrana nello stato di Espìrito Santo in Brasile. Una strategia per il governo della trasformazione territoriale." Doctoral thesis, Università Cattolica del Sacro Cuore, 2007. http://hdl.handle.net/10280/84.

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Nell'ultimo decennio il processo di sviluppo insediativo ha avuto un impatto rilevante sul territorio della regione di montagna dello Stato di Espírito Santo. Di conseguenza occorre una pressione sull'economia, sull'ambiente e sull'identità culturale della regione. Il contributo di questa ricerca è il suggerimento di uno strumento per il governo della trasformazione del territorio serrano all'associazione per lo sviluppo sostenibile della regione di montagna dello Espírito Santo; un approccio orientato ad utilizzare meglio le risorse del paesaggio culturale della regione per apportare migliorie alla qualità complessiva del territorio Serrano.
The impact of the new rural space developments on spatial quality in the Espírito Santo State mountain region has been intensified in the past decade. It brings pressure to bear on the economy, the environment and the cultural identity with consequences to the health and safety of the region. This research contribution is the suggestion of an additional action programme to the 'Espírito Santo mountain region sustainable development association' ADEMES. A development-oriented approach addressed to make a better use of the Serrana Region's cultural landscape to improve the quality of its changing rural space.

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Bruno, Silvia <1979&gt. ""Per essere io, volere o no, un antesignano" : la strategia culturale di Bartolomeo Bezzi tra Monaco e Venezia." Doctoral thesis, Università Ca' Foscari Venezia, 2011. http://hdl.handle.net/10579/1129.

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Lo studio indaga il ruolo di Bartolomeo Bezzi nella promozione dell'arte straniera in Italia e dell'arte italiana all'estero.
The study investigates the influence of Bartlomeo Bezzi in the promotion of foreign and Italian art in Italy and abroad.

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Fontana, Laura <1988&gt. "L' "offensiva dello charme" cinese in Africa: il soft power di Pechino come strategia culturale - il nuovo ruolo dei media cinesi nel panorama mediatico africano." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3543.

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La presenza cinese in Africa non è un fenomeno nuovo: fin dalla sua formazione la RPC cominciò a provare interesse verso i paesi del Terzo Mondo. Ma fu soltanto a partire dalla prima conferenza del FOCAC, tenutasi a Pechino nel 2000, che i rapporti sino-africani si intensificarono e presero la forma del cosiddetto “soft power”. Il successo di questa nuova strategia cinese nel continente africano è dovuto alla cooperazione “win-win”, alla diplomazia pubblica cinese, alla sua politica di non-interferenza e al suo concetto di “ascesa pacifica”. Gli ambiti di attuazione sono molti e consistono negli aiuti allo sviluppo economico africano, negli ingenti investimenti in grandi opere infrastrutturali e nella cancellazione dei debiti. Ma gli interventi in campo sociale e culturale sono i più interessanti: la Cina iniziò a promuovere gli scambi culturali, iniziò ad offrire borse di studio per gli studenti africani che volevano andare in Cina a studiare e, infine, iniziò ad aprire su tutto il territorio africano gli Istituti Confucio, per lo studio e la diffusione della lingua e della cultura cinesi. Per poter influenzare profondamente anche il popolo africano, i cinesi utilizzano i propri potenti mezzi di informazione statali (la CRI, la CCTV e l’agenzia di stampa Xinhua). Questi media, recentemente, sono entrati nel panorama mediatico africano, fornendo assistenza e promuovendo nuovi programmi di comune interesse. Ma come percepiscono gli africani la presenza cinese nel loro territorio? La visione generale è positiva, anche se le opinioni si diversificano in base alla regione africana analizzata e ai diversi gruppi sociali di cui è composta. Gli scopi finali del soft power cinese in Africa sono: innanzitutto, avere accesso alle grandi riserve di materie prime di cui l’Africa è ricca; in secondo luogo, diminuire l’influenza occidentale in questi territori; infine, isolare Taiwan. L’opinione pubblica e i media sono degli strumenti chiave per raggiungere questi obiettivi.

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Ciszek, Erica. "Identity, Culture, and Articulation: A Critical-Cultural Analysis of Strategic LGBT Advocacy Outreach." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18364.

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This study examines how LGBT activists and LGBT youth make meaning of a strategic advocacy campaign. By examining activist and advocacy efforts aimed at youth, this research brings to light how LGBT organizations use campaigns to articulate identity and, conversely, how LGBT youth articulate notions of identity. Through the lens of the It Gets Better Project, a nonprofit activist organization, this dissertation uses in-depth interviews with organizational members and chat-based interviews with LGBT youth to study the meanings participants brought to the campaign. Strategic communication has been instrumental in construction of LGBT as a cohesive collective identity and has played a vital role in the early stages of the gay rights movement. This research demonstrates how contemporary LGBT advocacy, through strategic communication, works to shape understandings of LGBT youth. Instead of focusing on the Internet as a democratic space that equalizes power differentials between an organization and its publics, this study shows that the construction of identity is the result of a dynamic process between producers and consumers in which power is localized and does not simply belong to an organization or its public. This research challenges the Internet as a democratic space and demonstrates that identity is a discursive struggle over meaning that is bound up in the intimate dance between producers and consumers of a campaign. In contrast to functionalist understandings of public relations that privileges the organization, this dissertation contends that a cultural-economic approach focuses on the processes of communication. A cultural-economic approach gives voice to the diverse audiences of a communication campaign and addresses the role communication plays as a discursive force that influences the construction of identities.

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Vesterberg, Kristina. "Kommunikation i kulturens tjänst : En kvalitativ studie om Umeå kommuns kommunikationsarbete under kulturhuvudstadsåret 2014." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-100602.

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Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ”European Capital of Culture”. The research is mainly focused on the outlines of their communication plan, main goals, what communication strategies the municipality has chosen to and their choice of media channels. Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014. Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these.

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Rosengren, Mattias. "Den amerikanska strategiska kulturens påverkan på en militär doktrin : en analys av FM 1." Thesis, Swedish National Defence College, Swedish National Defence College, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-197.

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I denna uppsats prövas orsakssambandet mellan USA:s militärstrategiska kultur och dess armédoktrin FM 1 (Field Manual 1). Syftet är att påvisa i vilken grad som den militärstrategiska kulturen påverkat utformningen av doktrinen och om detta element kan sägas utgöra en självklar grund till doktrinens kontext. I uppsatsen förklaras den strategiska kulturens innebörd, bland annat utifrån Colin S. Grays tes. Denna tes utgör sedermera uppsatsens teoriansats. Utifrån teorin skapas indikatorer för att genom en kvalitativ textanalys avgöra graden av överensstämmelse mellan den strategiska kulturen och doktrinen. Studiens resultat visar att USA:s armédoktrin endast har viss grad av överensstämmelse med dess militärstrategiska kultur. Detta beror bland annat på att armén anpassats efter rådande hotbild i mycket hög takt, efter terrorattentaten mot World Trade Center den elfte september 2001.

This thesis examines the causal relationship between the U.S. military's strategic culture and its Army doctrine FM 1 (Field Manual 1). The aim is to demonstrate the degree to which the military strategic culture influenced the development of the doctrine and whether this element can be said to constitute a natural basis for a doctrine context. The paper explains the significance of strategic culture, in particular from Colin S. Gray's theory. This theory is later used as the essay theory approach. Based on the theory, indicators will be created and used for a qualitative text analysis, in order to determine the degree of correlation between strategic culture and the doctrine. Study findings show that U.S. Army doctrine only has a certain degree of compliance with its military strategic culture and that this in particular depends on the army’s very high rate of adaptation to current threats, after the terrorist attacks on the World Trade Center on September 11th 2001.

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Pasquotto, Geise Brizotti. "O edifício cultural como estratégia de intervenção urbana. A Cidade das Artes na Barra da Tijuca, Rio de Janeiro." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/16/16139/tde-01092016-173943/.

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O marketing urbano e o planejamento estratégico vem sendo utilizados em uma dinâmica onde a produção, consumo e lucro são os aspectos esperados como resultado das ações do poder público. A promoção urbana recria novas imagens para serem vendidas no mercado global, ao mesmo tempo em que promove rearranjos espaciais para readequá-las às novas necessidades locais. O emprego da cultura como ferramenta do planejamento estratégico e marketing urbano, utiliza-se de edifícios culturais ícones para alavancar processos de promoção e renovação urbana em diversos lugares do mundo. Esta tese analisa a construção do complexo cultural Cidade da Música/Artes no Rio de Janeiro, baseando-se na hipótese de que, embora tal inserção siga ditames do planejamento estratégico e da promoção urbana, ela não resultou em transformações significativas para a região, não atingindo os objetivos preconizados por este modelo de planejamento.
The urban marketing and strategic planning have been used in a dynamic which the production consumption and profit are expected aspects in result of the actions of public power. The urban promotion re-creates new images to be sold in the global market, while promote spatial rearrangements in order to adjust them to the new local needs. The use of culture as a tool of strategic planning and urban marketing, using cultural icons buildings to leverage urban promotion and renew processes in different parts of the world. This thesis analyse the construction of Cidade da Música/Artes cultural complex in Rio de Janeiro, based on the hypothesis that although such insertion follows strategic dictates of urban promotion, it did not result in substantial transformations to the region and did not reach recommended targets for this model planning.

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Paynter, Felicity. "Suburbs, culture and regeneration : cultural strategies in three English suburban boroughs." Thesis, Queen Mary, University of London, 2010. http://qmro.qmul.ac.uk/xmlui/handle/123456789/513.

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This research explores why and how suburban local authorities are attempting to invigorate their cultural provision for economic, environmental and social ends by investigating how culture is used in suburban places as part of regeneration. In response to the perceived neglect and degradation of England’s suburbs and the ongoing significance of cultural regeneration strategies, this thesis examines the contemporary conceptualisation of suburban development at the national scale and considers three case study areas - Bury, Croydon and Sandwell - in terms of their cultural development and regeneration at the local authority scale. I argue that the national scale policy-contributing discussion employs many urban regeneration discourses when considering the future development of suburbs, while also reinforcing rather than unsettling many suburban stereotypes. From my analysis of suburban local authority cultural policies, development practices and resulting cultural venues and spaces, I conclude that the mobilisation of culture for suburban regeneration has similar characteristics, aims and assumptions to strategies in urban areas. Each of the case study areas demonstrates different plans and expectations for cultural development, with a range of resulting practices, challenges and outcomes. This thesis concludes that place-specific cultural development and regeneration approaches that avoid replicating urban regeneration rhetoric and practice should be a focus for future suburban development.

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CICALA, Federica. "NUOVI SISTEMI DI GESTIONE E STRATEGIE DI SVILUPPO PER IL PAESAGGIO CULTURALE DELL'AREA MEDITERRANEA." Doctoral thesis, Università degli Studi di Palermo, 2022. https://hdl.handle.net/10447/564180.

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Ciszek, Erica L. "Identity, culture, and articulation| A critical-cultural analysis of strategic LGBT advocacy outreach." Thesis, University of Oregon, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3640180.

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This study examines how LGBT activists and LGBT youth make meaning of a strategic advocacy campaign. By examining activist and advocacy efforts aimed at youth, this research brings to light how LGBT organizations use campaigns to articulate identity and, conversely, how LGBT youth articulate notions of identity. Through the lens of the It Gets Better Project, a nonprofit activist organization, this dissertation uses in-depth interviews with organizational members and chat-based interviews with LGBT youth to study the meanings participants brought to the campaign.

Strategic communication has been instrumental in construction of LGBT as a cohesive collective identity and has played a vital role in the early stages of the gay rights movement. This research demonstrates how contemporary LGBT advocacy, through strategic communication, works to shape understandings of LGBT youth.

Instead of focusing on the Internet as a democratic space that equalizes power differentials between an organization and its publics, this study shows that the construction of identity is the result of a dynamic process between producers and consumers in which power is localized and does not simply belong to an organization or its public.

This research challenges the Internet as a democratic space and demonstrates that identity is a discursive struggle over meaning that is bound up in the intimate dance between producers and consumers of a campaign. In contrast to functionalist understandings of public relations that privileges the organization, this dissertation contends that a cultural-economic approach focuses on the processes of communication. A cultural-economic approach gives voice to the diverse audiences of a communication campaign and addresses the role communication plays as a discursive force that influences the construction of identities.

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Lee, Hyunjoo. "Creating cultural events : the role of design within culture-led regeneration strategies." Thesis, Lancaster University, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.631568.

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This thesis brings together theories from multiple disciplines in order to investigate the role of design and cultural events in city branding and urban regeneration, through a specific focus on the case study of the Gwangju Biennale in South Korea. This research responds to developing trends: spurred by globalisation, cities are becoming increasingly competitive, as policymakers seek new ways to develop a distinct identity (brand image) in order to boost tourism, as well as economic vitality and urban regeneration . This thesis argues that design, as a creative problem-solving process, plays a broad and important role in the creation of these city-based cultural events, informing management and leadership decisions as well as shaping the promotion and imagery of the event. Furthermore, this thesis attempts to investigate the extent to which cultural events can be determined to have a direct affect on the perception of a city's brand and its drive towards social, economic, environmental and cultural regeneration . Through one major case study (based on extensive fieldwork experience) and four minor case studies of city and place-based cultural events taking place in the UK and South Korea, this thesis compares and contrasts the varying approaches and outcomes on a .global scale, concluding with a series of observations and recommendations that suggest a new way to understand how these events can use design in order to achieve their potential for truly transformative change.

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Nannini, Maite. "Le comunità culturali come driver per la progettazione di servizi di accoglienza museale e lo sviluppo di sistemi di fruizione e valorizzazione del patrimonio culturale bolognese mediante strategie di attivazione dei visitatori." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2019.

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Il progetto vede il suo sviluppo a partire dalla ricerca sul tema dell’interattività tra gli utenti e negli spazi fisici delle istituzioni museali quale fattore chiave dell’esperienza culturale, nel suo frontline e nei suoi servizi di fruizione e promozione. Il percorso progettuale, seguendo le metodologie proprie del service design, si compone innanzitutto di due parti macro-tematiche: la ricerca e il progetto. La prima introduce una premessa alle teorie e alle pratiche della progettazione e dell'implementazione di servizi nell’ambito dei beni culturali, poi delinea la metodologia utilizzata nell’affrontare il lavoro nella sua complessità, e presenta le rilevazioni e le ricerche effettuate per comprendere contesto, attori, utenti coinvolti e si conclude con l’analisi di una serie di casi studio. La seconda invece delinea il vero e proprio progetto: rielaborando gli elementi utili della fase di ricerca sono state definite le basi su cui sviluppare la domanda progettuale, dando origine a due livelli di sviluppo, quello dei servizi relativi all’accoglienza fisica per le istituzioni museali e quello dei servizi con cui ottimizzare ed implementare con nuove funzioni uno strumento già attivo. Questi due asset si concretizzano nell'elaborazione di una strategia decisionale come processo per la definizione dei servizi che meglio si adeguano ad ogni realtà museale e una applicazione digitale quale estensione, sia per funzione ed interazione con l'utente che dal lato gestionale, dello strumento già attivo. L’intero percorso ha come focus l’importanza dell’utente, in questo caso il visitatore e il potenziale visitatore, nell’approccio progettuale di servizi, sistemi e attività di fruizione e valorizzazione del patrimonio culturale e dei suoi luoghi.

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Soriano, Deborah. "Humorous culture and cultural humor: a theoretical investigation of the translation of cultural and humorous elements in audiovisual products." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021. http://amslaurea.unibo.it/23986/.

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The purpose of my thesis is to offer a theoretical analysis of the translation problems that arise in AVT. Specifically, my investigation will focus on the issues related to cultural references and humorous elements in audiovisual products.

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Ferreira, Luzia Aparecida. "Políticas públicas para a cultura na cidade de São Paulo: a Secretaria Municipal de Cultura - teoria e prática." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/27/27134/tde-28112006-193714/.

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O presente trabalho pretende deter-se na análise da gestão cultural implementada pela Secretaria Municipal de Cultura da cidade de São Paulo - SMCSP, no período de 1989 a 1992. Analisar o Projeto Cidadania Cultural proposto pela então Secretária Marilena Chauí, e identificar as diretrizes de sua política pública para a cultura. Esse projeto pretendia criar mecanismos de autoorganização dos cidadãos paulistanos, para que estes fossem partícipes do fazer cultural. Constatou-se que, embora a cidade de São Paulo tenha sido transformada em um \"laboratório de experiências culturais\" do Partido dos Trabalhadores, com a intenção de substituir o \"clientelismo pluralista\" pelo \"participacionismo popular\", esse objetivo não foi alcançado.
This work concerns about the analysis of the cultural management implemented by the Secretaria Municipal de Cultura (Municipal Department of Culture) of São Paulo city - SMCSP, from 1989 to 1992. It intends to analyze the Projeto Cidadania Cultural (Cultural Citizenship Project) proposed by Secretary Marilena Chauí, and to identify the guidelines of her public policy on culture. This project aimed to create self-organization mechanisms for São Paulo\'s citizens, so those could be part of the cultural making-process. It was established that, although the city of São Paulo had been transformed into a \"laboratory of cultural experiments\" of the Workers Party, with the intention of substituting the \"pluralist clientelism\" for the \"popular participationism\", this goal has not been achieved.

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EASTMAN, CHRISTOPHER EDWARD. "JAPAN CULTURAL FORUM ARCHITECTURAL SYNTHESIS THROUGH TRANS-CULTURAL STRATEGIES." University of Cincinnati / OhioLINK, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1053368953.

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Kasabuckaitė, Elita. "Cultural adaptation and culture specific items in translating Peter Mayle's book A Year In Provence." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110617_093002-86871.

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The focus of this thesis is the translation strategies used to translate culture specific items in the Lithuanian and English versions of Peter Mayle’s book A Year in Provence. Peter Mayle (b. 1939) is a famous British author, known for his educational books for children and travel writing. A Year in Provence is a book about a British couple who decides to settle in a small village of Ménerbes in France. New people and places offer many adventures while trying to know better the French culture and cuisine. The Lithuanian translation of the book was done by the translator Ina Jakaitė (2008). At first, this thesis analyses the concept of cultural adaptation and explanations of the concept of the culture itself. Translation strategies for culture specific items (CSIs) are also discussed in the present paper. Furthermore, some methods of the translation by different scholars are introduced. Translation strategies for culture specific items in the paper are proposed and discussed according to the approach discussed by the famous scholar Eirlys E. Davies. Translation strategies (preservation, addition, omission, globalization, localization, transformation and creation) are used in analyzing and discussing the translation of proper nouns and food items in the book A Year in Provence. The section of proper names is divided into two categories: proper names ( the first names and surnames) and geographical names (names of cities, names of towns, names of streets, names of cafés and... [to full text]
Šio darbo tikslas yra išanalizuoti kultūrinių realijų rūšis ir jų vertime naudojamas strategijas Piterio Meilo knygoje „Metai Provanse“ (2000). Piteris Meilas (g. 1939) yra žymus britų autorius, rašęs knygas ne tik suaugusiems, bet taip pat ir lavinamąsias knygas vaikams. „Metai Provanse“ yra knyga apie britų porą, kuri palieka savo namus Anglijoje ir apsigyvena mažame Manerbo miestelyje Prancūzijos pietryčiuose. Naujos vietovės ir naujai sutikti žmonės kelia daug iššūkių naujakuriams ir verčia ne tik geriau pažinti pačią Prancūziją, bet ir kultūrinius bei gastronominius ypatumus. Knygą į lietuvių kalbą išvertė Ina Jakaitė (2008). Darbe pristatoma kultūrinio pritaikymo svarba ir apibrėžiama pati kultūros konsepcija. Vertimo strategijos taip pat analizuojamos šiame baigiamąjame darbe. Kadangi mokslininkai skirtingai pateikia panašias vertimo strategijas, aptariama jų įvairovė, analizė grindžiama Eirlys E. Davies pateikiamais metodais. Vertimo teorijos yra naudojamos analizuojant tikrinių daiktavardžių ir maisto terminų vertimą knygoje „Metai Provanse“. Tikrinių daiktavardžių pavyzdžiai yra suskirstyti į dvi dalis: tikrinius vardus (vardus ir pavardes) ir geografinius vardus (miestų, gatvių, kavinių bei restoranų, miestelių bei kaimų ir slėnių pavadinimus). Maisto terminų pavyzdžiai taip pat suskirstyti į dvi grupes: maisto produktus (mėsos, pieno produktus, daržoves ir vaisius, prieskonius ir jūros gėrybes) ir atskirus patiekalus, patiekiamus valgio metu (užkandžius, salotas... [toliau žr. visą tekstą]

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Burvall, Caroline, Mireille Elin Fumba, and Nina Koukara. "Crash Boom Bang : Tvärkulturell kommunikation." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1898.

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Can the lack of functional cross-cultural communication among individuals within an international organization be the reason for cultural clashes to occur, and lead to conflict between two cultures within the same organization?

Our aim is to try to create a potential model of how cross-cultural problems can be studied, in order to contribute to the solution of the problem. And to examine whether the theories, which form the basis of our model can be applied in reality.

The research have assumed from the hermeneutical approach for a holistic view of the problem area. The deductive approach has been used in order to distinguish whether the theories can be applied to reality, and qualitative research method for collecting data.

The focus lies within cross-cultural communications, which defines the various cultural factors that can affect organizational culture. Hofstede dimensions and the social structure are mentioned and cultural factors as language and religion. The piece includes the national and organizational culture theory and the establishment strategies. Subsequently the culture clashes, the international business relations and conflict resolution.

Our conclusion is that culture clashes occur and the further away from our own values, attitudes and norms, we get, the more tolerant we relate to other cultures. We note that organizational culture is influenced by individuals which constitutes in it and the theory and reality may not always correspond. That culture is a complexity to study, where tolerance, acceptance and understanding are the most important tools for cross-cultural communication.

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Johansson, Malin. "Culture is communication." Thesis, Södertörn University College, School of Communication, Media and it, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2546.

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I den här uppsatsen har jag undersökt internkommunikationen på ett multikulturellt företag för att se hur olika kulturer visar sig i olika förhandlingsstilar. Mitt material har bestått av sexton mejl mellan en tysk och en svensk affärsman från det multikulturella företaget Volkswagen. Mina frågeställningar var:

1. Skiljer sig Sch och Joh:s sätt att formulera sig och vilken betydelse får det i så fall för förhandlingen? 2. Vilka förhandlingsstilar används? Vad får de för konsekvenser? 3. Hade genomtänkta retoriska strategier kunnat effektivisera förhandlingens gång och i så fall vilka?

För att svara på frågorna har jag gjort en stilanalys kompletterad av en strukturell analys. Jag har även gjort en förhandlingsanalys och till sist undersökt de två kulturerna genom en jämförelse. Min uppsats lutar sig mot Hofstedes teori om kulturella dimensioner samt Ghauris teori om förhandlingens tre faser, för att nämna några.

Viktiga slutsatser är att det finns större och mer betydelsefulla skillnader mellan tyskar och svenskar än väntat. Jag har också kommit fram till att kurser i förhandlingsteknik kan visa sig vara lönsamma för multikulturella företag och det är det jag vill förmedla med den här uppsatsen.

In this essay I want to investigate the internal communication of an transcultural company to see how different cultures are shown in different styles of negotiation. I have been looking at sixteen emails between a German businessman and a Swedish businessman, both working at the transcultural company Volkswagen.

The essay’s research questions are: 1. Do the German and the Swede differ when it comes to manner of speaking, and if so, how does that effect the negotiation? 2. Which styles do they use in negotiation? What kind of consequences do the styles cause? 3. Would carefully prepared rhetorical strategies make the negotiation more effective, and in that case, which strategies would that be?

To answer these questions I have made a stylistic and a structural analysis, followed by an analysis of the negotiation style and strategies. At last I studied the two cultures and made a comparison between them. I have built my essay on the theory of cultural dimensions by Hofstede and Ghauri’s idea about the phases of negotiation, to mention a few.

Conclusions I’ve made are that there are bigger differences between Germans and Swedes then I expected. I’ve also seen that education in negotiation could be profitable for transcultural companies, which I with this essay would like to convey.

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Salash, Malvina. "Differences in Perceived Stress and Coping Strategies Between Ukrainian and US College Students." BYU ScholarsArchive, 2013. https://scholarsarchive.byu.edu/etd/3720.

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Social support is associated with mental and physical health. It is important to consider culture in order to understand stress responses to everyday hassles and use of coping strategies. The current investigation hypothesized that (1) Ukrainian college students representative of a collectivistic culture would have lower levels of perceived stress than would US college students representative of a highly individualized culture, (2) Ukrainian college students would have evidence of greater social support compared to US college students, and (3) social support would mitigate differences in perceived stress between the two cultures. Based on 61 US participants recruited from Brigham Young University and 100 Ukrainian participants recruited from Sumy State University in Ukraine and using linear regression to predict college students perceived stress level from culture and MANOVA to investigate the differences in social support between two cultures, American and Ukrainian respondents scored similarly on measure of perceived stress. Moreover, American respondents reported using more social support for coping with stress than did Ukrainian respondents. These results challenge the hypothesis that collectivistic cultures use more coping strategies based on social support than do individualistic cultures and suggest that certain groups within an individualistic culture may cope with stress with social support.

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22

Nyrén, Jenny. "Translating American food culture from English to Swedish : A study of cultural references in translation." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26349.

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The aim of this paper is to analyze the different solutions used when translating cultural references. The source text is an extract from The Omnivore’s Dilemma. A Natural History of Four Meals (2006), written by Michael Pollan, and the material that this study is based on is taken from that text, as well as from my translation of that extract. The theme of the book is American food culture from various perspectives, which results in a culturally specific text. The cultural references in this study regard phenomena such as food-related items, geographical places and names, etc. In the translation of these cultural references, I used a combination of methods. The strategies used were Ingo’s complementary addition, Vinay and Darbelnet’s equivalence and adaptation, as well as Newmark’s transference. The analysis of the translation showed that the most used strategy was transference, which was expected considering that the purpose of the text is to present American food culture and the ambition and aim of the translation was to keep as many cultural references as possible in the target text. One conclusion that could be drawn from the study was that the purpose of the text and the intended TT reader are main factors when deciding how to translate cultural references.

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Tamekuni, Kaorí Ishihara. "O design estratégico como articulador das formas de apropriação da cultura mangá no Brasil." Universidade do Vale do Rio dos Sinos, 2015. http://www.repositorio.jesuita.org.br/handle/UNISINOS/3625.

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Submitted by Maicon Juliano Schmidt (maicons) on 2015-05-21T19:13:25Z No. of bitstreams: 2 Kaori Ishihara Tamekuni.pdf: 3168557 bytes, checksum: f4a56466475e29d6c0732b50c53036c6 (MD5) Anexos.pdf: 764705 bytes, checksum: ef25c64ea639fca412fcd12fa8f3b8e0 (MD5)
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CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
PROSUP - Programa de Suporte à Pós-Gradução de Instituições de Ensino Particulares
Este trabalho constitui-se de um estudo sobre a apropriação da cultura mangá por meio do design estratégico. Propõe-se a compreender os conceitos teóricos que fundamentam design estratégico, metaprojeto e cultura mangá, assim como o potencial da metodologia projetual do design estratégico. Para o desenvolvimento da pesquisa contextual, escolheu-se como ponto de partida uma organização que tivesse, em sua estrutura, um departamento de design e um produto cuja inspiração para sua criação fosse o mangá. Portanto, elegeram-se a Maurício de Sousa Produções (MSP), a revista Turma da Mônica Jovem (TMJ) e seus produtos, para análise. Após essa análise, buscou-se compreender, através de entrevistas em profundidade, como o leitor de mangá identificou a cultura mangá e dela se apropriou, assim como, por meio de grupos focais, se viu como os nikkei, descendentes e japoneses que vivem no Brasil, incorporaram a cultura brasileira. No âmbito da pesquisa projetual desenvolveu-se um ateliê de design, em que utilizou técnicas e ferramentas como a sensitization, o mood board e os cenários, para o desenvolvimento de um concept para um projeto de design estratégico. Ao aliar a pesquisa contextual e a projetual, teve como propósito fortalecer a relação do Sistema-Produto-Serviço (SPS), e explorar valores da cultura mangá para além de sua visualidade, como a coletivização e o respeito, dentre outros.
This study is a research about the appropriation of manga culture through strategic design. It set out to understand the strategic design, metadesign and manga culture, as well as the pontencial of methodology of strategic design. For the development of contextual research was chosen as a bottom line, an organization that had in its structure a design department and a product whose inspiration for its creation was the manga. Therefore, elected Maurício de Sousa Productions (MSP), the magazine Young Monica's Gang (YMG) and its products for analysis. After this analysis we sought to understand through in-depth interviews, as the manga reader with the manga culture and appropriated it, as investigated through focus groups as the nikkei, and Japanese descendants living in Brazil, incorporated Brazilian culture. In the context of design research has developed a design studio, in which techniques and tools utilized as the sensitization, the mood board, and the scenarios to developing concept for a project of strategic design. By combining contextual and projectual design research, had the purpose is to strengthen the relationship Product-Service-System (PSS), and explore manga culture values beyond its visuality, such as collectivization, respect and others.

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Marca, Daniela F. "Preemption in U.S. strategic culture." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2004. http://library.nps.navy.mil/uhtbin/hyperion/04Jun%5FMarca.pdf.

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Thesis (M.A. in Security Studies (Defense-Making and Planning))--Naval Postgraduate School, June 2004.
Thesis advisor(s): Donald Abenheim, Anne L. Clunan. Includes bibliographical references (p. 77-81). Also available online.

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25

Choo, YeunKyung. "Strategies for Urban Cultural Policy: The Case of the Hub City of Asian Culture Gwangju, South Korea." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420732989.

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Boulanger, Charlotte, and Laura Pazzaglia. "Leading Cultural Diversity: Strategies & Skills." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26278.

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Today’s business world is facing a continual increase of globalization that opened the borders of nations. Organizations see in multicultural teams and cultural diversity a way to respond to this phenomenon. Cultural diversity in multicultural teams is a new challenge for leaders. Indeed, they need to develop new strategies and skills to include individuals coming from different cultures in order to ensure the proper functioning of the team and achieve effectiveness. The purpose of our thesis – labeled “Leading Cultural Diversity: Strategies and Skills” – is to find out, through interviews and conversations with actual leaders, which strategies and skills are necessary in global organizations. The findings might be applied in other fields where cultural diversity plays an important role.

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Harris, Brice Franklin. "Conflict, culture, and the American strategic experience : an inquiry into Clausewitzian theory and strategic culture." Thesis, University of Reading, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.494781.

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This thesis analyses the American approach to war and strategy within the context of a theoretical framework consisting of two parts: Clausewitzian theory and strategic cultural theory. The introductory chapter serves as the literature review and lays the foundation for the whole of the study. Chapter Two establishes the theoretical framework. Chapter Three exphcates what is commonly referred to as the "American way of war," and traces the roots of the Network-Centric Warfare (NCW)/Effects-Based Operations (EBO) construct. Chapter Four analyses the American strategic approach within the context of strategic cultural theory and finds that America's strategic behaviour is a product of her "culture of technology." The fifth chapter analyses the NCW/EBO construct within the context of Clausewitzian theory and finds that America's strategic paradigm is inconsistent with Clausewitz's teachings. Chapter Six provides a vignette to support earlier contentions. Chapter Seven summarises the Study, re-states preliminary findings, and offers some general conclusions about the American strategic approach.

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Krzywinski, Nora. "Strategic management and shaping cultural transformation processes at German Universities – Transfer and implementation of a cohesion approach of culture." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-202805.

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Universitätskultur kann als eines der Haupthindernisse für die Implementierung von strategischem Management an Universitäten angesehen werden. Vorhandene Ansätze der Organisationsforschung betrachten zwar Veränderungsprozesse, diskutieren die Rolle der Organisationskultur jedoch nur am Rande und fragen nicht nach dem Wie der Umsetzung einer solchen organisationalen Veränderung. Dieser Artikel betrachtet strategisches Management an Universitäten aus einer kulturtheoretischen Perspektive und überträgt das kohäsionsorientierte Organisationsmodell auf den Hochschulkontext. Es wird gezeigt, wie dieses Modell strategische Prozesse unterstützen kann, so dass es einen praktischen Nutzen für das Hochschulmanagement bietet
University culture is seen as one of the main obstacles to the successful implementation of the process of strategic university management. Although existing organisational approaches of changing processes give theoretical insight, they fail to consider the cultural perspective and how change can be implemented successfully. This article focuses on a cultural approach and therefore introduces a cohesive cultural model to the Higher Education (HE) context. It will be shown how this paradigm can be used in strategic management processes at universities and how it can support them. It therefore offers an approach that is applicable to the practice of university management

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Krzywinski, Nora. "Strategic management and shaping cultural transformation processes at German Universities – Transfer and implementation of a cohesion approach of culture." Technische Universität Dresden, 2013. https://tud.qucosa.de/id/qucosa%3A28461.

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Universitätskultur kann als eines der Haupthindernisse für die Implementierung von strategischem Management an Universitäten angesehen werden. Vorhandene Ansätze der Organisationsforschung betrachten zwar Veränderungsprozesse, diskutieren die Rolle der Organisationskultur jedoch nur am Rande und fragen nicht nach dem Wie der Umsetzung einer solchen organisationalen Veränderung. Dieser Artikel betrachtet strategisches Management an Universitäten aus einer kulturtheoretischen Perspektive und überträgt das kohäsionsorientierte Organisationsmodell auf den Hochschulkontext. Es wird gezeigt, wie dieses Modell strategische Prozesse unterstützen kann, so dass es einen praktischen Nutzen für das Hochschulmanagement bietet.
University culture is seen as one of the main obstacles to the successful implementation of the process of strategic university management. Although existing organisational approaches of changing processes give theoretical insight, they fail to consider the cultural perspective and how change can be implemented successfully. This article focuses on a cultural approach and therefore introduces a cohesive cultural model to the Higher Education (HE) context. It will be shown how this paradigm can be used in strategic management processes at universities and how it can support them. It therefore offers an approach that is applicable to the practice of university management.

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30

Krzywinski, Nora. "Strategic management and shaping cultural transformation processes at German Universities – Transfer and implementation of a cohesion approach of culture." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2017. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-207685.

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University culture is seen as University culture is seen as one of the main obstacles to the successful implementation of the process of strategic university management. Although existing organisational approaches of changing processes give theoretical insight, they fail to consider the cultural perspective and how change can be implemented successfully. This article focuses on cultural approach and therefore introduces a cohesive cultural model to the Higher Education (HE) context. It will be shown how this paradigm can be used in strategic management processes at universities and how it can support them. It therefore offers an approach that is applicable to the practice of university management
Universitätskultur kann als eines der Haupthindernisse für die Implementierung von strategischem Management an Universitäten angesehen werden. Vorhandene Ansätze der Organisationsforschung betrachten zwar Veränderungsprozesse, diskutieren die Rolle der Organisationskultur jedoch nur am Rande und fragen nicht nach dem Wie der Umsetzung einer solchen organisationalen Veränderung. Dieser Artikel betrachtet strategisches Management an Universitäten aus einer kulturtheoretischen Perspektive und überträgt das kohäsionsorientierte Organisationsmodell auf den Hochschulkontext. Es wird gezeigt, wie dieses Modell strategische Prozesse unterstützen kann, so dass es einen praktischen Nutzen für das Hochschulmanagement bietet

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Nassini, Benedetta <1997&gt. "Strategic Partnerships and Corporate Support in Italian Cultural Organisations: the case of Fondazione Brescia Musei’s Alleanza per la Cultura." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21179.

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Corporate support has become increasingly important to guarantee long-term viability in museums and cultural organizations. The topic is presented at different levels, from the simplest forms of donations to long-term agreements of partnerships between organisations and private firms. First, this paper will present a model framework of Italian cultural entities, describing the progressive transformation of their funding system from a preeminently public-dominated to a more mixed one, with particular reference to the competitive advantage and benefits arising from successful partnerships both for cultural and economic organisations. To investigate the phenomenon, a qualitative, explorative approach has been chosen, focusing on the case study of Fondazione Brescia Musei. In 2020, following up to its latest management model, the Foundation has launched Alleanza per la Cultura, a public-private non-competitive long-term agreement that has been signed by nearly 40 local corporate firms to boost the promotion and the conservation of the Foundation’s cultural heritage. Taking into consideration the internal characteristics of the organisations and the environment in which they act, this research will identify the efficacy of the project, arguing the positive long-term effects of similar partnership models in bringing a positive impact for all parties.

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Johnston, Kim Amanda. "The influence of cultural selection on strategic communication." Thesis, Queensland University of Technology, 2011. https://eprints.qut.edu.au/46264/1/Kim_Johnston_Thesis.pdf.

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Strategic communication is held to be a key process by which organisations respond to environmental uncertainty. In the received view articulated in the literatures of organisational communication and public relations, strategic communication results from collaborative efforts by organisational members to create shared understanding about environmental uncertainty and, as a result of this collective understanding, formulate appropriate communication responses. In this study, I explore how such collaborative efforts towards the development of strategic communication are derived from, and bounded by, culturally shared values and assumptions. Study of the influences of an organisation‟s culture on the formulation of strategic communication is a fundamental conceptual challenge for public relations and, to date, a largely unaddressed area of research. This thesis responds to this challenge by describing a key property of organisational culture – the action of cultural selection (Durham, 1992). I integrate this property of cultural selection to extend and refine the descriptive range of Weick‟s (1969, 1979) classic sociocultural model of organizing. From this integration I propose a new model, the Cultural Selection of Strategic Communication (CSSC). Underpinning the CSSC model is the central proposition that because of the action of cultural selection during organizing processes, the inherently conservative properties of an organisation‟s culture constrain development of effective strategic communication in ways that may be unrelated to the outcomes of “environmental scanning” and other monitoring functions heralded by the public relations literature as central to organisational adaptation. Thus, by examining the development of strategic communication, I describe a central conservative influence on the social ecology of organisations. This research also responds to Butschi and Steyn‟s (2006) call for the development of theory focusing on strategic communication as well as Grunig (2006) and Sriramesh‟s (2007) call for research to further understand the role of culture in public relations practice. In keeping with the explorative and descriptive goals of this study, I employ organisational ethnography to examine the influence of cultural selection on the development of strategic communication. In this methodological approach, I use the technique of progressive contextualisation to compare data from two related but distinct cultural settings. This approach provides a range of descriptive opportunities to permit a deeper understanding of the work of cultural selection. Findings of this study propose that culture, operating as a system of shared and socially transmitted social knowledge, acts through the property of cultural selection to influence decision making, and decrease conceptual variation within a group. The findings support the view that strategic communication, as a cultural product derived from the influence of cultural selection, is an essential feature to understand the social ecology of an organisation.

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Maurer, Ralph Emmett. "The strategic management of culturally embedded resources /." May be available electronically:, 2008. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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Haagen, Claudia Elisabeth J. "Strategies for cultural maintenance : aboriginal cultural education programs and centres in Canada." Thesis, University of British Columbia, 1990. http://hdl.handle.net/2429/29726.

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This thesis examines the cultural education programs that have been developed over the past two decades by Canada's First Peoples. These programs are designed to strengthen and maintain indigenous cultures by promoting cultural identity and by developing cultural curriculum materials for a broad range of education programs. This thesis gives particular emphasis to cultural education centres and their unique integration of a characteristic set of programs which have been designed to systematically collect, preserve and communicate indigenous cultural knowledge. Despite the effects of more than a century of colonization, and against all expectation. Native cultures have persisted. Native people are now actively communicating a renewed confidence in their own cultures, their values and their ways of doing things. Community-based self-government and the maintenance of a land base are ideologically inseparable from the retention of culture and language, and Native people today view these as integral to their survival and self-determination as distinct peoples within the fabric of the majority society. Cultural education programs and centres perform a significant communication function in the agenda of self-determination by both ensuring and affirming the continuing viability of Native cultures. This thesis explores the ideology of cultural survival and examines its current expression as a program of action directed at the damaging effects of cultural disruption. The background to the emergence of cultural goals is discussed, with reference to their central place in the socio-economic development strategies and education policies developed by Native organizations in the 1970's. A variety of cultural education programs are described with a specific focus on two cultural education centres in British Columbia. Cultural education programs, as they are defined and carried out by various Native agencies, are presented as significant innovations in the definition and management, overall, of cultural heritage. The organizational integration of these programs also represents a significant innovation in the area of community development. In this context, museological themes are explored. Native concepts of culture are contrasted to non-Native concepts of heritage, with particular attention given to some of the problems in the way non-Native museums have traditionally represented Native cultures.
Arts, Faculty of
Anthropology, Department of
Graduate

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BORGO, GIANNI. "LO STURZO "AMERICANO" (1940 - 1946): STRATEGIE POLITICHE E CULTURALI." Doctoral thesis, Università Cattolica del Sacro Cuore, 2015. http://hdl.handle.net/10280/6153.

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L'indagine ha per oggetto il periodo americano di Luigi Sturzo (1940-1946), finora proco esplorato, soprattutto dal punto di vista delle fonti americane. E' stata messa in luce una serie di attività politiche e culturali, inquadrabili in precise strategie, volte alla diffusione dei valori della democrazia cristiana, a livello internazionale; alla formazione della classe politica; al più ampio sostegno alla patria lontana.
The essay focuses the American period of Luigi Sturzo (1940-1946), which has not been sufficiently explored until now, expecially from the point of view of the American archives data. It has been highlighted a series of political and cultural activitie set up by Sturzo, and which can be contestualized in the sense of precise strategies, directed to the diffusion of the values Christian Democracy, in the international background; to the formation of the ruling classes; to the wide support to the constitution of the democratic system in Italy.

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BORGO, GIANNI. "LO STURZO "AMERICANO" (1940 - 1946): STRATEGIE POLITICHE E CULTURALI." Doctoral thesis, Università Cattolica del Sacro Cuore, 2015. http://hdl.handle.net/10280/6153.

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L'indagine ha per oggetto il periodo americano di Luigi Sturzo (1940-1946), finora proco esplorato, soprattutto dal punto di vista delle fonti americane. E' stata messa in luce una serie di attività politiche e culturali, inquadrabili in precise strategie, volte alla diffusione dei valori della democrazia cristiana, a livello internazionale; alla formazione della classe politica; al più ampio sostegno alla patria lontana.
The essay focuses the American period of Luigi Sturzo (1940-1946), which has not been sufficiently explored until now, expecially from the point of view of the American archives data. It has been highlighted a series of political and cultural activitie set up by Sturzo, and which can be contestualized in the sense of precise strategies, directed to the diffusion of the values Christian Democracy, in the international background; to the formation of the ruling classes; to the wide support to the constitution of the democratic system in Italy.

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Carvalho, Bruna Gomes Leite de. "Rio como fomos: políticas culturais de 2001 a 2012." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10885.

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The present work aims to comprehend the main aspects of cultural management implemented by the Municipal Bureau of Culture in the city of Rio de Janeiro (SCM), during the years of 2001 and 2012, reflec ting on the role of the public power nowadays, through the analyses of paper materials and interviews with some of the main characters evolved in this process. Simultaneously, the work proposed by the secretaries that led the folder during that period was examined, identifying the guidelines of their cultural policies as well as their main projects. It was intended to understand as well how the guidelines and goals of the strategi c planning from the city hall ( 2004,2009 e 2012) influenced the type of cu ltural polices established , and how that policy helped in creating the representation of the city that will host a huge event like the 2016 Olympics . In the end, it was shown the similarities of speeches used by the managers of SMC and between their pro jects and choices.
O presente trabalho pretende compreender os principais aspectos da gestão cultural implementada pela Secretaria Municipal de Cultura da cidade do Rio de Janeiro (SMC), no período de 2001 a 2012, refletindo sobre o papel do poder público na atualidade, através da análise de matérias de jornais e entrevistas com alguns dos principais atores envolvidos nesse processo. Concomitantemente, examinou-se o trabalho proposto pelos Secretários que comandaram a pasta nesse período, identificando as diretrizes de suas políticas culturais assim como seus principais projetos. Pretendeu-se compreender também, como as diretrizes e metas dos planejamentos estratégicos da Prefeitura (2004, 2009 e 2012) interferiram no tipo de política cultural estabelecida, e como essa política auxiliou na criação da representação da cidade que será sede de um megaevento como as Olimpíadas de 2016. Ao final, foram mostradas as semelhanças de discursos empregados pelos gestores da SMC, e entre seus projetos e escolhas.

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Kaushal, Sidharth. "Reconceptualising strategic culture as a focal point : the impact of strategic culture on a nation's grand strategy." Thesis, London School of Economics and Political Science (University of London), 2018. http://etheses.lse.ac.uk/3841/.

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This thesis proposes to remedy some of the theoretical lacunae surrounding the topic of strategic culture by reconceptualising it in a way that is compatible with existing expected utility models of executive choice. Current theorising regarding strategic culture has been paralysed by an ongoing debate between the first and third generations of strategic culture theorists and by the persistent inability of scholars to provide a predictive framework based on the concept - meaning that it is unable to operate as anything other than a residual variable. The hypothesis of this thesis is that conceptualising strategic culture using Thomas Schelling's concept of a focal point permits us to sidestep some of the theoretical debates that have divided rationalists and theorists of strategic culture by allowing culture to be grafted on to a rational actor model of executive choice in a way that is progressive rather than degenerative. In order to test this theory, the thesis develops and subsequently tests the idea of a liberal strategic culture, utilising both the congruence method and within case process tracing to demonstrate the external validity of the theory being developed. The cases chosen span American administrations from the Cold War to the contemporary era and demonstrate the utility of a re conceptualised model of strategic culture across a range of geopolitical and domestic contexts.

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Pinto, Alessandra Maria Silva. "Cultura e instituições de saúde: percepções de funcionários de serviços de atenção básica acerca de alguns traços culturais da sociedade brasileira presentes em sua rotina de trabalho." reponame:Repositório Institucional da FIOCRUZ, 2009. https://www.arca.fiocruz.br/handle/icict/2519.

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Made available in DSpace on 2011-05-04T12:36:30Z (GMT). No. of bitstreams: 0 Previous issue date: 2009
A análise de instituições é assunto amplamente pesquisado na área da saúde. A dinâmica organizacional dos serviços é estudada com vistas a entender as implicações desta sobre o processo de cuidado. Nesse contexto a cultura das organizações é entendida como uma possibilidade simbólica contida em uma dimensão maior, denominada cultura nacional. Ainda que esta não determine os valores produzidos no âmbito da oganização, estabelecerá os limites das variações. Essa premissa justifica a incorporação da abordagem sócio antropológica aos estudos de cultura organizacional. Nessa perspectiva, o presente estudo teveo propósito de conhecer as percepções de funcionários de dois serviços de atenção básica do município de Niterói/RJ sobre o significado das relações de amizade e parentesco, bem como das estratégias de navegação social comumente utilizadas fundamentada na perspectiva teórica desenvolvida por Roberto DaMatta. Segundo este autor, o Brasil é uma sociedade relacional, resultante da coexistência de valores associados às definições de indivíduo e pessoa. Ambas correspondem a construções ideológicas que orientam formas de ser, de viver e de pensar opostas, porém complementares. Esta relação conflituosa demanda a mobilização de estratégias de navegação social, entre elas o jeitinho, para transitar entre os valores do indivíduo e da pessoa. Utilizando a abordagem qualitativa foram realizadas 15 entrevistas, divididas entre funcionários de uma unidade de saúde tradicional e de um serviço do Programa Médico de Família de Niterói (PMFN). Subsidiariamente as observações de campo possibilitaram a contextualização daquela realidade social, complementando informações provenientes das conversas. A seleção de funcionários foi feita mediante indicação de cada informante, possibilitando o esboço de redes sociais aparentemente constituídas em ambos os serviços. Os resultados evidenciam o caráter relacional associado ao estereótipo do brasileiro. A manifestação desse traço cultural em diferentes contextos materializa conflitos decorrentes da coexistência de valores baseados no indivíduo e na pessoa. Entre eles destacam-se as distorsões observadas entre discurso e prática, bem como a mobilização de estratégias de navegação social entre elas o jeitinho com o objetivo de estabelecer uma mediação entre a lei impessoal e a pessoa. Cabe destacar ainda que a forma de organização dos serviços do PMFN aparentemente impõe a seus funcionários o desafio concreto de equacionar o princípio igualitário que fundamenta o SUS com o conjunto de valores nos quais se baseiam as relações pessoais na sociedade brasileira.
The analysis of institutions is a subject widely researched in the health-care area. The organizational dynamics of its services is studied with a view to understand its implications for the care process. In this context, the culture of organizations is understood as a symbolic possibility contained in a greater dimension called “national culture”. Though it does not determine the values produced in the ambit of the organization, it shall “establish” the limits of their variations. This premise justifies the incorporation of a socio-anthropological approach into the studies of organizational culture. In this perspective, this study had the purpose of discovering the perceptions of workers in two basic health-care services belonging to the municipality of Niterói/RJ and of the meaning of friendship and kinship relations, as well as the strategies of social navigation usually employed — founded on the theoretical perspective developed by Roberto DaMatta. According to this author, Brazil is a relational society resulting from the coexistence of values associated with the definitions of “individual” and “person”. Both correspond to the ideological constructions that guide some opposed but complementary ways of being, living and thinking. This conflicting relation demands the mobilization of social navigation strategies and among them the “jeitinho brasileiro” in order to cross over the values of the individual and the person. Using the qualitative approach 15 interviews were carried out divided between workers from a traditional health-care unit and from a service belonging to Programa Médico de Família de Niterói (PMFN). In subsidiary fashion, field observations made possible the contextualization of that social reality, complementing information arising from the talks. The selection of the workers was made through indications from each informant, enabling a sketch of social networks apparently constituted within both services. The results evinced the relational character associated with the Brazilian stereotype. The manifestation of this cultural trait in different contexts materializes conflicts resulting from the coexistence of values based on the “individual” and the “person”. Among them, we can highlight the distortions observed between discourse and practice, as well as the mobilization of social navigation strategies — among them the “jeitinho brasileiro” — with a view to establishing a mediation between impersonal law and person. It is also necessary to emphasize that PMFN services’ organizational form apparently imposes on its workers the concrete challenge of equating the egalitarian principle that founds SUS, with values set on which are based personal relations in Brazilian society.

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Pranovi, Enrico <1992&gt. "Strategie di web marketing per la valorizzazione del patrimonio culturale intangibile." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/9948.

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La tesi avrà l'obiettivo di evidenziare le potenzialità della comunicazione e del marketing on line per la promozione e la valorizzazione del patrimonio culturale intangibile. Per questo tipo di beni culturali, si definirà come gli strumenti digitali possano informare e coinvolgere il pubblico, in mercati territorialmente, linguisticamente e culturalmente diversi. In particolare, si svilupperà un piano di web marketing per la valorizzazione della figura e delle opere del compositore Gian Francesco Malipiero.

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Troletti, Giacomo <1991&gt. "Strategic significance of Cultural Heritage in European Union frameworks." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14626.

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Nel corso dell'estate 2018, ho preso parte a un progetto della NGO tedesca Open Houses. Nella mia tesi: introdurrò la visione e la storia dell'Organizzazione, spiegherò come funziona l'esperienza del workcamp, e tratterò tematiche quali: la leadership in contesti multiculturali, la preservazione dei cultural heritages e il volontariato internazionale

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Staberg, Johan. "Att skapa strategi i gråzonen : En scenariobaserad intervjustudie om militära råd till politiska mottagare." Thesis, Försvarshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-10092.

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The relationship between a country's political decision-making and top military leadership is central, but also debated. Not least whether the military side should take political life into account and to what extent one should become a part of it. This essay aims to increase the understanding of the challenges of the military-political relationship, focusing on the borderland between peace and war that is usually described as a gray zone. Through scenario-based interviews with senior officials and politicians within the Swedish government and government office, it is investigated what impact a gray zone problem can have on the military advice provided. By combining a future scenario with interviews, an empirical material unique to the research field is created. The results show that the gray zone affects the strategic decision-making process, but not really by adding any completely new challenges, but mainly by strengthening and partly developing existing ones. The logic of peace, rather than war, on strategy should therefore form the basis for how the gray zone is viewed from a decision-making process perspective. The gray zone's character of ambiguity creates and reinforces tensions between different actors in the strategy process, which in turn risks delaying strategic decisions. The ambiguities arise mainly in three areas: the view of the strategic problem, the political consequences and the organization that will deal with the gray zone. Some of the ambiguities are amplified by the opponent, while others are more the result of internal factors. In order to reduce the negative effects of the gray zone problem, a much closer integration between the military and politics is proposed than in peacetime: policy-making must take place jointly and traditional boundaries need to be redrawn. The key is spelled relationships and these must be created and maintained in good time before the gray zone enters.
Relationen mellan ett lands politiska beslutsfattning och högsta militärledning är central, men också omdebatterad. Inte minst huruvida den militära sidan ska ta hänsyn till det politiska livet och i vilken grad man själv ska bli en del av detta. Denna uppsats syftar till att öka förståelsen för den militär-politiska relationens utmaningar, med fokus på det gränsland mellan fred och krig som brukar betecknas som en gråzon. Genom scenariobaserade intervjuer med högre tjänstemän och politiker inom Sveriges regering och regeringskansli undersöks vilken påverkan en gråzonsproblematik kan ha på de militära råd som lämnas. Genom att kombinera ett framtidsscenario med intervjuer skapas ett för forskningsfältet unikt empiriskt material. Resultatet visar att gråzonen påverkar den strategiska beslutsprocessen men egentligen inte genom att tillföra några helt nya utmaningar, utan främst genom att förstärka och till del utveckla redan existerande. Fredens, snarare än krigets, logik på strategi bör därför ligga till grund för hur gråzonen betraktas ur ett beslutsprocessperspektiv. Gråzonens karaktär av otydlighet skapar och förstärker spänningar mellan olika aktörer inom strategiprocessen, som i sin tur riskerar att försena strategiska beslut. Otydligheterna uppstår främst inom tre områden: synen på det strategiska problemet, de politiska konsekvenserna och den organisation som ska hantera gråzonen. Vissa av otydligheterna förstärks av motståndaren, medan andra mer är ett resultat av interna faktorer. För att minska gråzonsproblematikens negativa effekter föreslås en betydligt närmare integrering mellan militär och politik än i fredstid: policyskapandet måste ske gemensamt och traditionella gränser behöver dras om. Nyckeln stavas relati-oner och dessa måste skapas och underhållas i god tid innan gråzonen träder in.

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Zarate, Simone. "Santo André cidade futuro - esta cidade é show: verso e reverso das políticas culturais." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/27/27151/tde-12122011-235346/.

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Trata-se da relação das políticas públicas de cultura com um modelo de intervenção urbana, denominado planejamento estratégico de cidades globais, a partir de análise comparativa entre as políticas culturais de duas gestões do Partido dos Trabalhadores na cidade de Santo André-SP (1989-1992/1997-2000). Enquanto na primeira gestão a política cultural possibilitava a apropriação da informação através de uma rede de fluxos formada a partir dos programas implantados em toda a cidade, a prática da segunda gestão foi marcada nos bairros pela difusão de eventos que reproduziam manifestações já em circulação nos meios massivos de comunicação, e na área central pela difusão de manifestações alternativas. Ao mesmo tempo, a segunda gestão do PT em Santo André aderiu ao planejamento estratégico de cidades globais que faz uso de ações culturais para promover a cidade interna e externamente. A análise foi realizada a partir de documentos, legislação, materiais publicitários, matérias de jornais e revistas, entrevistas, depoimentos, programas, projetos e ações, considerando a heterogeneidade e a fragmentação das cidades e foi permeada por fatores relevantes para a teoria Multiple Streams de formação de agenda governamental e pelas dimensões de abrangência das políticas culturais.
This research is about the relationship between the public culture policies and a model of urban intervention (which is nominated strategic planning for global cities) from the comparative analysis of the cultural policies of two government of the Labors Party in Santo Andre city Sao Paulo Brazil (1989-1992/1997-2000). While the political culture in the first government made possible the knowledge appropriation through a network built in cultural programs settled at all corners of the city, in the second government the adopted practice focused the periferic areas through the diffusion of mass culture events and the central areas by the presentations of alternative manifestations. At the same time, the second government of the Labors Party in Santo Andre joined to the strategic planning of the global cities that makes use of cultural actions to city promotion, internal and externally. The analysis was made considering documents, legislation, publicity, newspaper and magazines articles, interviews, testimonies, programs, projects and actions, taking into consideration the heterogeneity and the fragmentation of the cities. The analysis also was crossed by relevant items for the theory of Multiple Streams (agenda-setting) and by the dimensions of the approach of cultural policies.

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Varmužová, Romana. "Marketingova strategie Kulturniho domu Rubin v Brne." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254255.

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The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.

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Wassmer, von Langenstein Yannick, Jessica Conrad, and Prescilla Sossouhounto. "Exploring the Cultural Dimension of the Framework for Strategic Sustainable Development." Thesis, Blekinge Tekniska Högskola, Institutionen för strategisk hållbar utveckling, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14523.

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Although there has been a growing interest in policy and among scholars to consider culture as an aspect of sustainable development, the understanding of culture within the framework of sustainable development has remained vague. This study sought to discover what influence culture may have on the practical application of the Framework for Strategic Sustainable Development (FSSD). The research focused on the approaches FSSD practitioners take in their application of the framework within different cultural contexts in an attempt both to uncover patterns and to develop guidelines for applying the framework in those contexts with cultural sensitivity. A qualitative research approach was selected, and a literature review and semi-structured interviews were used to elicit the approaches of thirteen FSSD practitioners with experience applying the framework outside of Europe and North America. The results revealed four main cultural factors FSSD practitioners account for when applying the framework in different cultural contexts and four practical strategies used to account for those cultural factors. Based on these discoveries, strategic guidelines were created to complement the FSSD so that it can be more easily applied in different cultural contexts, thereby contributing to the framework’s ultimate goal of accelerating the global transition toward a sustainable society.

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Abbe, Marisa Kristine. "An Analysis of Cultural Competence, Cultural Difference, and Communication Strategies in Medical Care." Case Western Reserve University School of Graduate Studies / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=case1283441352.

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Berglund, Nonhlanhla, and Simon Hedin. "Transnational Couples : Looking at cultural differences from within a relationship." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Globala studier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-25811.

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Despite a growing literature on transnational couples, little is known about the challenges they face. The aim of this paper is to study these challenges and to identify coping strategies. In order to understand these issues, qualitative, semi-structured interviews were conducted with seven couples. Responders consisted of partners from different cultural backgrounds and were either married or in a romantic relationship. The paper looked at the cultural changes that lead up to the acceptance and growth in transnational relationships. Furthermore, the study examined how these changes have affected and are still affecting the individual couples. Through the interviews, the research looked at the interpersonal dynamics to identify the role of culture within the relationships. Culture, it was found, still plays a great role in the day-to-day life of the transnational couples, in spite of the shift from traditional to more liberal values identified in the study. The challenges faced by the couples were very different from each other as the study represented couples from different backgrounds together with their partner, a native Swede. However, a common issue among the couples was communication breakdowns and a lack of understanding of the partner’s background.

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Oliveira, Carlos Alberto Arruda de. "Societal culture and managerial decision making : the Brazilians and the English : an international comparison of the making and implementing of strategic decisions in organizations." Thesis, University of Bradford, 1992. http://hdl.handle.net/10454/4373.

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Many features of the making of major managerial decisions have been covered by research - complexity, politicality, innovations, and so forth. Yet one - to which all others may be subject - remains almost untouched by research. It is the effects of societal culture on the way managers from different nations make, and implement, such decisions. This study compares the effects of a New World Latin dominated culture with those of an Old World Anglo-Saxon dominated culture, namely in Brazil and England respectively. It arises from the proposition that decision making, as well as other managerial practices, must be shaped by the cultures of the societies of which senior executives are part, in ways of which they themselves may be unaware. Methodologically, in response to the criticisms of earlier research which often attributed managerial and organizational differences to culture without direct evidence for that, this study began by composing portrayals of both cultures. The purpose of the portraits was to enable predictions of culturally affected elements in decision making, prior to empirical investigation. Data was collected by interview on twenty Brazilian and twenty English decisions in sixteen Brazilian and seventeen English organizations, ranging through a variety of manufacturing and service industries as well as universities. The examination of the results confirmed most of the predicted cultural characteristics. Differences although small on each variable were remarkably consistent across all variables. Brazilian strategic decision making was found to be dominated by a clique around the chief executive, who make fast decisions in a process strongly based on the social relationships between the participants. This style of decision making leads, in Brazil, to very informal processes, with little or no delays and, relatively speaking, less search for information. English decisions were found to be more consultative with more interests being involved in different stages of the process. Decisions in this country were characterized by caution and conservatism with some tendency to postpone decisions. Methodologically, the value of the prior conceptualization and description of societal culture is demonstrated since this gives meaning to the extensive differences found in all aspects of decision making. Theoretically, an attempt is made to elucidate the interconnectedness of societal culture and managerial behaviour.

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Scarparo, Eugenia <1991&gt. "La cultura fa impresa: una strategia d'impresa per promuovere la cultura nel territorio." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12068.

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Lo scopo di questa ricerca è quella di valutare come si relaziona e come viene valorizzato il prodotto culturale all'interno del proprio ambiente d'origine. Inoltre, tramite l'esempio concreto di un progetto realizzato sul territorio del comune di Baone nella provincia di Padova, verrà analizzata l'opportunità e l'interesse da parte dell'associazione culturale La Medusa, vincitrice del bando Culturalmente 2016 per la realizzazione del progetto Z.O.L.F.O., di diventare in un futuro prossimo impresa culturale.

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Wittbom, Ingrid, and Matilda Peltonen. "Att bygga med konst : en fallstudie om investeringar i konstnärlig gestaltning vid nybyggnation." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27776.

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Syfte: Uppsatsen syftar till att förklara hur byggherreföretag investerar i konstnärlig gestaltning. Genom analysen besvaras undersökningsfrågorna som handlar om vilka investeringar och strategier som tillämpas av byggherrarna för konstnärlig gestaltning, samt vilka faktorer som påverkar deras beslut att arbeta med konst och kultur. Teoretiskt perspektiv: Studien görs ur ett företagsperspektiv med hjälp av teorier om hur olika värden kan genereras utifrån kulturen tillsammans med teorier om strategier, investering och beslutsfattande. Metod: Vi har gjort en kvalitativ studie med en abduktiv ansats. Undersökningen är gjord som en explorativ fallstudie. I en kommun har vi valt tre verksamma byggföretag med pågående byggprojekt. Data har samlats in genom intervjuer, deltagande på seminarier samt sekundärdata såsom rapporter och styrdokument. Slutsats: Det finns en motsättning mellan hur kommunen och byggherrarna ser på konstnärlig gestaltning som leder till att initiativkraften är låg. Resultaten visar att byggherrarna inte använder någon specifik investeringskalkyl som ekonomiskt underlag för konstnärlig gestaltning. Byggherrarna låter istället den konstnärliga gestaltningen ingå i den totala budgetkalkylen för hela nybyggnationen. Byggherrarna anser själva att de inte har någon medveten strategi men i vår studie har tre gemensamma faktorer identifierats vilka är avgörande för om och hur företaget inkluderar konstnärlig gestaltning i sina byggprojekt: ekonomi, kundernas önskemål och kommunens krav. Resultaten visar slutligen att byggherrarna har bristande uppfattningar om kulturens olika värden och kommunen skulle bättre kunna utnyttja sina möjligheter att genom förväntningar och riktlinjer öka inslaget av konstnärlig gestaltning.
Purpose: This dissertation aims to explore artistic representation investments by property developers. The report aims to analyse how property developers formulate their strategies and how they invest in artistic representation. In addition the report investigates which elements affect their decision to work with artistic representation. These are the research questions that formed the basis for the investigation. Frame of reference: The study is done in the light of theories about how different values can be generated based on cultural expressions along with theories about strategies, investment and decision making. Method: One municipality and three property developers with ongoing construction projects have been the object for this study. Data were collected through interviews and participation in seminars and through secondary data such as reports and policy documents. Conclusion: The study concludes that there is a disagreement between how municipalities and property developers view art. The results show that the property developers do not use capital budgeting as funding for artistic creation. A common finding for all the companies is that they include the artistic interpretation in the overall budget estimate. It was also discovered that the developers themselves believe that they do not have a conscious strategy. However, in the survey, three common factors were identified that are crucial for whether the property developers include artistic representation in their construction projects: financing, the clients requests and the demands of the municipalities. Finally, the results also suggest that property developers do not take into account other values that art and culture can generate.

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Dissertations / Theses on the topic 'Strategia Culturale'

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