Journal articles on the topic 'Story retell tool'
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Smyk, Ekaterina, M. Adelaida Restrepo, Joanna S. Gorin, and Shelley Gray. "Development and Validation of the Spanish–English Language Proficiency Scale (SELPS)." Language, Speech, and Hearing Services in Schools 44, no. 3 (July 2013): 252–65. http://dx.doi.org/10.1044/0161-1461(2013/12-0074).
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Purpose This study examined the development and validation of a criterion-referenced Spanish–English Language Proficiency Scale (SELPS) that was designed to assess the oral language skills of sequential bilingual children ages 4–8. This article reports results for the English proficiency portion of the scale. Method The SELPS assesses syntactic complexity, grammatical accuracy, verbal fluency, and lexical diversity based on 2 story retell tasks. In Study 1, 40 children were given 2 story retell tasks to evaluate the reliability of parallel forms. In Study 2, 76 children participated in the validation of the scale against language sample measures and teacher ratings of language proficiency. Results Study 1 indicated no significant differences between the SELPS scores on the 2 stories. Study 2 indicated that the SELPS scores correlated significantly with their counterpart language sample measures. Correlations between the SELPS and teacher ratings were moderate. Conclusions The 2 story retells elicited comparable SELPS scores, providing a valuable tool for test–retest conditions in the assessment of language proficiency. Correlations between the SELPS scores and external variables indicated that these measures assessed the same language skills. Results provided empirical evidence regarding the validity of inferences about language proficiency based on the SELPS score.
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Wood, Carla, Mary Claire Wofford, Clariebelle Gabas, and Yaacov Petscher. "English Narrative Language Growth Across the School Year: Young Spanish–English Dual Language Learners." Communication Disorders Quarterly 40, no. 1 (March 26, 2018): 28–39. http://dx.doi.org/10.1177/1525740118763063.
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This study aimed to describe the narrative retell performance of dual language learners (DLLs) in the fall and spring of the school year and examine predictive relationships. Participants included 74 DLLs in kindergarten and first grade from low socioeconomic backgrounds. Microstructural measures included number of different words (NDW), words per minute (WPM), and verb accuracy. Macrostructural measures included number of total story elements and number of different types of story elements. Path analysis models were used to test the relations among variables. Findings indicated that narrative measures were sensitive to developmental differences across the school year. Fall NDW performance in narrative retells was moderately related to both spring NDW and the total number of macrostructural elements in the spring. Spring WPM was uniquely predicted by fall WPM. Authors concluded that narrative retells are sensitive to developmental differences across a school year for DLLs. Findings support the use of narrative retell measures as a promising tool to examine and describe English language growth of young DLLs within a school year.
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O’Malley, Mary-Pat, and Stanislava Antonijevic. "Adapting MAIN to Irish (Gaeilge)." ZAS Papers in Linguistics 64 (August 31, 2020): 127–38. http://dx.doi.org/10.21248/zaspil.64.2020.565.
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Irish (Gaeilge) is the first official language of the Republic of Ireland. It is a fast-changing, endangered language. Almost universal bilingualism (i.e. almost all Irish speakers also speak English), frequent code-switching to English, and loan words are features of the sociolinguistic context in which the language is spoken. This paper describes the adaptation of the Language Impairment Testing in Multilingual Settings - Multilingual Assessment Instrument for Narratives (LITMUS-MAIN, Gagarina et al., 2019) to Irish. Data was collected using the retell mode (Cat story) and the comprehension questions. Eighteen children participated ranging in age from 5;3 to 8;7 (six female and 12 male). Results suggest that story structure is not sensitive to exposure to Irish at home and indicate that MAIN Gaeilge (Irish) is a promising tool for assessing language in Irish- speaking children from a range of Irish language backgrounds.
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Castilla-Earls, Anny, and Katrina Fulcher-Rood. "Convergent and Divergent Validity of the Grammaticality and Utterance Length Instrument." Journal of Speech, Language, and Hearing Research 61, no. 1 (January 22, 2018): 120–29. http://dx.doi.org/10.1044/2017_jslhr-l-17-0152.
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Purpose This feasibility study examines the convergent and divergent validity of the Grammaticality and Utterance Length Instrument (GLi), a tool designed to assess the grammaticality and average utterance length of a child's prerecorded story retell. Method Three raters used the GLi to rate audio-recorded story retells from 100 English-speaking preschool children. To examine convergent validity, the results of the GLi were correlated with 2 language sample measures, mean length of utterance in words and percentage of grammatical utterances, and with the results of the Structured Photographic Expressive Language Test–Third Edition (Dawson, Stout, & Eyer, 2003). To examine divergent validity, the results of the GLi were correlated with the results of the Kaufman Brief Intelligence Test–Second Edition (Kaufman & Kaufman, 2004). Comparisons between task completion time for the GLi and Systematic Analysis of Language Transcripts (SALT; Miller & Iglesias, 2010) transcription and analysis were also conducted. Last, preliminary discriminant analysis was used to examine the diagnostic potential of the GLi. Results The results of this study provide evidence of convergent and divergent validity for the GLi. The task completion time for the GLi was considerably shorter than the SALT transcription and analysis. Preliminary analysis of diagnostic accuracy suggests that the GLi has the potential to be a good tool to identify children with language impairment. Discussion The GLi has good convergent and divergent validity and is a reliable instrument to assess utterance length and grammaticality of prerecorded language samples. However, SALT transcription and analysis provide a more detailed and comprehensive analysis of the language skills of a child.
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Shurr, Jordan, and Teresa Taber-Doughty. "The Picture Plus Discussion Intervention: Text Access for High School Students with Moderate Intellectual Disability." Focus on Autism and Other Developmental Disabilities 32, no. 3 (January 14, 2016): 198–208. http://dx.doi.org/10.1177/1088357615625056.
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Students with moderate intellectual disability often experience limited access to age-appropriate texts due to limitations in reading skills, access to instruction and supports, and educator beliefs. Use of text read alouds is an emerging tool for increasing such access; however, supports are often still required for access to age-appropriate texts. The purpose of this study was to investigate the use of the picture plus discussion (PPD) intervention on the comprehension abilities of high school students with moderate intellectual disability when expository texts were read aloud. A multiple probe design was used to measure the effect of this intervention across three different types of texts including leveled readers, stories from a local newspaper, and sections from employee handbooks. Results indicate that the PPD intervention was successful in increasing student comprehension as measured by story retell. Implications and future directions for research and practice are discussed.
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Bošnjak Botica, Tomislava, and Jelena Kuvač Kraljević. "Causality in Children’s Oral and Written Narrative Retelling." Rasprave Instituta za hrvatski jezik i jezikoslovlje 48, no. 1 (July 29, 2022): 199–221. http://dx.doi.org/10.31724/rihjj.48.1.9.
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One of the main prerequisites for understanding and producing coherent oral discourse or written text is successful understanding and production of causal relations. During both production, children have at their disposal a wide range of linguistic modes to mark it, some of which are more explicit and others more implicit. In this study, retelling was used as a method to elicit narratives that served as a tool for analysing causal relations. Retelling enables exploring the linguistic reformulation of the syntactic structures of a previously stored story and the analysis of the overlap between the language content which child is exposed to (language input) and the language that child produces (language output). Two groups of children, aged 10 (N = 23) and 12 (N = 30), were exposed to the story at two time points; in the first they had to retell it orally and in the second they had to write it. The conducted analyses showed that 12-years old children produced in total more causal relations than 10-year-old in written modality only. This difference is explained by the greater writing competence of 12-year-old children in the production of more complex syntactic structures. Furthermore, both groups of children in both modalities dominantly used the same causal markers that are primarily grammatical. All these findings point to the children’s ability to reformulate causal relations regardless of the language content to which they were previously exposed.
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Záboj, M. "Using RFID in supply chain and retail store unit." Agricultural Economics (Zemědělská ekonomika) 51, No. 9 (February 20, 2012): 427–34. http://dx.doi.org/10.17221/5130-agricecon.
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The paper deals with the very actual sphere of using new tool within the frame of entire supply chain from manufacturer towards consumer. The common idea is a management of the flow of goods by the method which should be enable more effective identification, control, tracking and many follow-ups processes in the distribution channel. Even in retail store, the final consumer could use this instrument for his/her increased satisfactory and comfort during his/her shopping. Presumption for realisation of this goal becomes the implementation of a new phenomenon RFID (radio frequency identification) into current operations performed throughout the all levels of value chain with using modern information technology.
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Mojahedi Rezaeian, Setareh, Abbas Ali Ahangar, Peyman Hashemian, and Mehrdad Mazaheri. "Assessing an Eliciting Narrative Tool Used for Studying the Development of Persian-speaking Children’s Narrative Discourse Skills." Journal of Modern Rehabilitation 14, no. 1 (May 28, 2020): 55–68. http://dx.doi.org/10.32598/jmr.14.1.7.
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Introduction: Developing children’s skills in producing oral narratives can reflect their linguistic and cognitive abilities. However, to evaluate these abilities appropriately, it is necessary to find and apply an efficient narrative assessment tool. This study primarily aimed to assess the reliability and validity of a picture story, as a narrative eliciting tool, based on Persian-speaking children’s narratives. This assessment is going to be done at the microstructure and macrostructure levels. Furthermore, to evaluate the power of the assessment tool, we explored the effect of age and gender variables on using different narrative elements at the microstructure and macrostructure levels. Materials and Methods: We used a picture story, “Frog, where are you?” to elicit oral narratives in 48 subjects, including 7-, 9-, and 11-year-old boys and girls. The reliability and validity of the tool were respectively assessed by test-retest and factor analysis. Results: The findings indicated a significantly high correlation between the evaluated features based on test-retest. Besides, factor analysis revealed four categories: sentence structures, references, conjunctions, measures of story length. They were valid indicators for assessing Persian-speaking children’s narratives. The results also showed a statistically significant difference among different age groups, but an insignificant effect of gender on using discursive features in the tales.Conclusion: The picture story “Frog, where are you?” can be used as a reliable and valid narrative eliciting tool for Persian data at the microstructure and macrostructure levels. Also, the age factor, but not the gender one, affects the stories recited by Persian children.
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Bermingham, Philip, Tony Hernandez, and Ian Clarke. "Network Planning and Retail Store Segmentation." International Journal of Applied Geospatial Research 4, no. 1 (January 2013): 67–79. http://dx.doi.org/10.4018/jagr.2013010105.
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Store segmentation aims to divide a network of stores into meaningful groups, typically based on a combination of operational, site and trading environment characteristics. It is an increasingly important component within network planning activities of major retail chains due to the significant capital investment that is physically grounded in their large store networks. The paper outlines findings from case study research that has focused on developing spatial decision support tools that enable decision makers to explore, construct and visualize store segments. An integrated spatial statistical approach to store segmentation is detailed and associated benefits and shortfalls discussed. The paper highlights the potential to develop customised geospatial tools to support network planning decision making activities. It is argued that geospatial decision support tools need to be designed to accommodate the varying GIS skill-levels of potential end-users and that fundamentally more emphasis needs to be placed on creating tools that can be used by decision-makers as opposed to analysts.
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Sevtsuk, Andres, and Raul Kalvo. "Patronage of urban commercial clusters: A network-based extension of the Huff model for balancing location and size." Environment and Planning B: Urban Analytics and City Science 45, no. 3 (July 26, 2017): 508–28. http://dx.doi.org/10.1177/2399808317721930.
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We introduce a version of the Huff retail expenditure model, where retail demand depends on households’ access to retail centers. Household-level survey data suggest that total retail visits in a system of retail centers depends on the relative location pattern of stores and customers. This dependence opens up an important question—could overall visits to retail centers be increased with a more efficient spatial configuration of centers in planned new towns? To answer this question, we implement the model as an Urban Network Analysis tool in Rhinoceros 3D, where facility patronage can be analyzed along spatial networks and apply it in the context of the Punggol New Town in Singapore. Using fixed household locations, we first test how estimated store visits are affected by the assumption of whether shoppers come from homes or visit shops en route to local public transit stations. We then explore how adjusting both the locations and sizes of commercial centers can maximize overall visits, using automated simulations to test a large number of scenarios. The results show that location and size adjustments to already planned retail centers in a town can yield a 10% increase in estimated store visits. The methodology and tools developed for this analysis can be extended to other context for planning and right-sizing retail developments and other public facilities so as to maximize both user access and facilities usage.
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Aiolfi, Simone, and Silvia Bellini. "Using Mobile Applications: A Model of Technology Adoption in the Grocery Setting." International Journal of Business and Management 14, no. 12 (November 8, 2019): 42. http://dx.doi.org/10.5539/ijbm.v14n12p42.
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One of the most discussed topics in the academic literature is the adoption of new technologies by consumers. However, researchers conducted few studies on the adoption of mobile apps for grocery shopping. Particularly, the few researches carried out focused on the adoption of mobile commerce by consumers, while no study was concerned with the use of mobile applications out-of-store, as means for shopping preparation or in-store, as tools for self-regulation. Since individuals are becoming increasingly reliant on mobile technologies, understanding the role of mobile devices in influencing the attitude of consumers towards the app’s adoption in the grocery retail setting is extremely important for retailers and manufacturers who should develop mobile apps to exploit consumers’ mobile dependence in order to influence consumer and buying behavior during the path-to-purchase. The study we proposed led to the development of a new version of the technology adoption model of a smart mobile application for grocery shopping, in the Italian retail context, which could help researchers and managers better understand the shoppers’ behaviour in the new retail landscape. Our model includes variables related to the use of the mobile both out-of-store, as a means of shopping preparation, and in-store, as a tool for self-regulation.
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Gajanova, Lubica, and Margareta Nadanyiova. "Reshaping of the retail environment due to internet as a global competitor." SHS Web of Conferences 74 (2020): 01005. http://dx.doi.org/10.1051/shsconf/20207401005.
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According to statistics, the number of Slovaks who shop over the Internet is increasing year by year. Compared to the surrounding countries, Slovaks are clearly the leaders in online shopping. Increasing popularity of customers in online shopping leads to a significant decline in number of retail stores. This is a consequence of global technological change. However, businesses and especially retailers themselves can benefit from technological advances in this case as well. All you have to do is choose the right marketing tool. Such tools are undoubtedly the tools of proximity marketing that are used as a communication channel in retail stores. In this paper, we focus on proximity marketing tools that provide a means of creating a personal relationship between a customer and a vendor at the time of physical purchase by a customer in a store. Its aim is to support and increase sales in retail stores, increase consumer satisfaction and build a positive brand image. The aim of the paper is to analyse the possibility of using proximity marketing for Slovak consumers as one of the possibilities of reshaping of the retail environment. This analysis will be realized from demographic and also from psychographic point of view.
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Marques, Susana Henriques, and Maria Santos. "Store Format Influence on Customer Perception of the Store Environment." International Journal of Applied Behavioral Economics 1, no. 4 (October 2012): 9–21. http://dx.doi.org/10.4018/ijabe.2012100102.
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This study compares client perceptions of the global in-store environment applied to different retail store formats. Literature has shown that certain store attributes are important strategic differentiation tools for grocery retailers. A retail atmosphere can lead to success or failure of a business. Previous studies have neglected the current trend to the coexistence of different retail formats, under different brands but within the same organization. In these cases, a multi-banner company needs to customize the atmosphere to its customers in order to gain attention. This research is about the influence of the store format on the servicescape of the grocery retail stores. A survey was conducted of 302 hyper and supermarket customers. A range of atmospherics variables were considered, including some less studied, such as temperature and cleanliness. The results show that all the dependent variables are sensitive to store format, except cleanliness.
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Hirai, Akiyo. "Developmental research on skill-integrated speaking activities and evaluation scales: Learning English with story-retelling." Impact 2021, no. 3 (March 29, 2021): 30–31. http://dx.doi.org/10.21820/23987073.2021.3.30.
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Storytelling and story-retelling have the potential to be used as tools to assist with foreign language teaching and learning. Professor Akiyo Hirai, University of Tsukuba, Japan, has been interested in this concept since 2005. She is researching Second Language Acquisition and observed that students from European countries and South America learning English tended to master the language more quickly than Asian students and particularly Japanese students. This highlighted that teaching methods that are effective for one demographic may not necessarily be suited to another demographic. In order to help her Japanese students overcome the issues they were facing with learning English, Hirai experimented with combining reading a story and telling that story to others as an activity for learning and practising speaking. This led to a method of teaching English called the Story Retelling Speaking Test (SRST), which requires students to read a story and retell it using around five keywords extracted from the story and then discuss the story either alone or in pairs; an exercise that enforces all aspects of language learning. Hirai and the team have confirmed the validity, reliability and washback effect of the SRST and intend to publish their teaching materials for use in the classroom.
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Berčík, Jakub, Katarína Neomániová, Jana Gálová, and Anna Mravcová. "Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food." Applied Sciences 11, no. 15 (July 21, 2021): 6692. http://dx.doi.org/10.3390/app11156692.
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Building a unique USP sales argument (unique selling proposition) through various forms of in-store communication comes to the fore in a challenging competitive environment. Scent as a means to influence the purchase of goods or services has a long history, however, aromachology as field of in-store communication is a matter of the present. This new trend, the importance and use of which has grown in recent years, is the subject of a wide range of research. In order to increase the efficiency of these elements, it is necessary to familiarise ourselves with the factors that affect the customer, whether that be consciously or unconsciously. Consumer neuroscience is addressed in this area. This paper deals with the comprehensive interdisciplinary investigation of the impact of selected aromatic compounds on consumer cognitive and affective processes as well as assessing the effectiveness of their implementation in food retail operations. At the end of the paper, we recommend options for the effective selection and implementation of aromatisation of different premises, by which the retailer can achieve not only a successful form of in-store communication, but also an increase the retail turnover of the store.
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Zaheer, Nida, Muhammad Arif, Ayesha Shoukat, and Muhammad Rizwan. "Not Without You: Role of Shopping Pal and Store Atmospherics in Impulse Buying." Sustainable Business and Society in Emerging Economies 4, no. 1 (March 31, 2022): 33–44. http://dx.doi.org/10.26710/sbsee.v4i1.2152.
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Purpose: Retailers acknowledge the importance of the retail store environment as a tool for differentiation and valuable for positioning the retail store. It makes the buyer's decision to visit the store easier. Further, a pleasing retail environment improves the customer's purchasing experience and satisfaction. This paper aims to; investigate the influence of store atmospherics and marketing stimuli on impulse buying behavior among females. Shopping pal provides a boundary condition between the influence of store environment, emotional response, and impulse buying.
Methodology: This is a quantitative study and data was collected using surveys. The investigation was conducted using Amos and SPSS version 21, and the results were within an acceptable range.
Findings: The findings of the study suggest that an impressive store environment with marketing stimuli such as price discount leads to positive emotions and impulse purchase behavior. Further, a shopping pal provides boundary conditions between the influence.
Implications: Retailers must focus on creating a retail experience that is clean, relaxing pleasant, and has an excellent interior design, and they must encourage to group shopping. They might concentrate on promotional activities that encourage group shopping, such as group purchasing coupons and family prizes.
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Pénzes, Ibolya Rózsa, and Éva Pólya. "interrelationship between the factors influencing retail selection behavior and FMCG market network." Economica 10, no. 2 (August 21, 2020): 77–82. http://dx.doi.org/10.47282/economica/2019/10/2/4091.
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From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making
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Pénzes, Ibolya Rózsa, and Éva Pólya. "interrelationship between the factors influencing retail selection behavior and FMCG market network." Economica 10, no. 2 (August 21, 2020): 77–82. http://dx.doi.org/10.47282/economica/2019/10/2/4091.
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From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making
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Arunraj, Nari Sivanandam, and Diane Ahrens. "Estimation of non-catastrophic weather impacts for retail industry." International Journal of Retail & Distribution Management 44, no. 7 (July 11, 2016): 731–53. http://dx.doi.org/10.1108/ijrdm-07-2015-0101.
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Purpose – Weather is often referred as an uncontrollable factor, which influences customer’s buying decisions and causes the demand to move in any direction. Such a risk usually leads to loss to industries. However, only few research studies about weather and retail shopping are available in literature. The purpose of this paper is to develop a model and to analyze the relationship between weather and retail shopping behavior (i.e. store traffic and sales). Design/methodology/approach – The data set for this research study is obtained from two food retail stores and a fashion retail store located in Lower Bavaria, Germany. All these three retail stores are in same geographical location. The weather data set was provided by a German weather service agency and is from a weather station nearer to the retail stores under study. The analysis for the study was drawn using multiple linear regression with autoregressive elements (MLR-AR). The estimated coefficients of weather variables using MLR-AR model represent corresponding weather impacts on the store traffic and the sales. Findings – The snowfall has a significant effect on the store traffic and the sales in both food and fashion retail stores. In food retail store, the risk due to snowfall varies depending on the location of stores. There are also significant lagging effects of snowfall in the fashion retail store. However, the rainfall has a significant effect only on the store traffic in the food retail stores. In addition to these effects, the sales in the fashion retail store are highly affected by the temperature deviation. Research limitations/implications – Limitations in availability of data for the weather variables and other demand influencing factors (e.g. promotion, tourism, online shopping, demography of customers, etc.) may reduce efficiency of the proposed MLR-AR model. In spite of these limitations, this study can be able to quantify the effects of weather variables on the store traffic and the sales. Originality/value – This study contributes to the field of retail distribution by providing significant evidence of relationship between weather and retail business. Unlike previous studies, the proposed model tries to consider autocorrelation property, main and interaction effects between weather variables, temperature deviation and lagging effects of snowfall on the store traffic or the sales. The estimated weather impacts from this model can act as a reliable tool for retailers to explain the importance of different non-catastrophic weather events.
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Gloria, Christian T., and Mary A. Steinhardt. "Texas nutrition environment assessment of retail food stores (TxNEA-S): development and evaluation." Public Health Nutrition 13, no. 11 (June 11, 2010): 1764–72. http://dx.doi.org/10.1017/s1368980010001588.
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AbstractObjectiveCurrent nutrition environment instruments are typically designed to measure a small number of healthy foods based on national trends. They lack the depth to accurately measure the unique dietary choices of subpopulations, such as Texas consumers whose food preferences are influenced by Hispanic/Latino culture. Thus the purposes of the present study were to: (i) develop a comprehensive observational tool to measure the availability of healthy foods from retail stores in Texas; and (ii) conduct a pilot test to examine the tool’s reliability, as well as differences in the availability of healthy foods in stores between high- and low-income neighbourhoods.DesignGrocery and convenience stores were assessed for availability of healthy foods. Reliability was calculated using percentage agreement, and differences in availability were examined using 2 (store type) × 2 (neighbourhood income) ANOVA.SettingOne high-income and one low-income neighbourhood in Austin, Texas.SubjectsA sample of thirty-eight stores comprising twenty-five convenience stores and thirteen grocery stores.ResultsThe low-income neighbourhood had 324 % more convenience stores and 56 % fewer grocery stores than the high-income neighbourhood. High inter-rater (mean = 0·95) and test–retest reliability (mean = 0·92) and a significant interaction (P = 0·028) between store type and neighbourhood income were found.ConclusionsThe TxNEA-S tool includes 106 healthy food items, such as fruits, vegetables, dairy, proteins and grains. The tool is reliable and face validity is affirmed by the Texas Department of Health. Grocery stores have more healthy foods than convenience stores, and high-income grocery stores offer more healthy foods than low-income grocery stores.
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Bakharev, V. V., and G. Yu Mityashin. "END-OF-LIFE PRODUCT PRICING MANAGEMENT AS A NEW MARKETING TOOL." ECONOMIC VECTOR 1, no. 24 (March 2021): 50–56. http://dx.doi.org/10.36807/2411-7269-2021-1-24-50-56.
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In this paper, the authors consider two options for managing goods with an expiring expiration date, the most preferable of which is the markdown of perishable goods. The authors note that in modern Russian conditions, the markdown of goods is equivalent to a sale that allows the retailer to make a profit, and the buyer to save money. However, the authors consider the markdown of goods with an expiring expiration date is a new, undervalued marketing tool that allows to increase the competitiveness of a retail trade enterprise. The paper offers 3 options for positioning discounted products: financial, environmental and socially responsible. To compare these positioning options, the authors create a table that reflects the advantages of each of the options for the retailer and for the consumer. The authors recommend to choose the method of positioning discounted products depending on the target audience of the store and characterize the tools for promoting discounted products for each positioning option. In conclusion, the authors write that the benefits received by a retail trade enterprise from the markdown of goods with an expiring expiration date are not appreciated, and recommend using this marketing tool.
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Harba, Jacqueline-Nathalie. "New approaches to customer experience: where disruptive technological innovation meets luxury fashion." Proceedings of the International Conference on Business Excellence 13, no. 1 (May 1, 2019): 740–58. http://dx.doi.org/10.2478/picbe-2019-0066.
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Abstract Consumer behavior is shifting radically with the rise of e-commerce and new technologies. As a result, luxury retailers are forced to embrace a variety of technologies to keep their customers engaged. How do brands captivate shoppers and provide the customer experience that will satisfy their desires? Through dissemination of literature and case studies on examples from the industry, this paper presents a detailed discussion on the new approaches to customer experience in the luxury fashion industry, in the context of a modern economy that is highly shaped by disruptive technological innovations. The discussion includes two detailed case studies, focusing on two key themes that define contemporary customer expectations: the story – discussing customer’s desire to be immersed in the narratives behind catwalk collections, and the experience – discussing the use of technology to create a unique retail space through the use of online and mobile specific technologies. The first case study focuses on how new technologies provide brands with new opportunities to present their products through narratives. Using famous luxury retailers Dior, Givenchy and Prada as examples, the case study provides a detailed discussion on the use of virtual reality and augmented reality as tools that enable customers to project themselves into the story behind a catwalk show and become active characters in the narrative, through the use of technological devices. The second case study focuses on the importance of merging the online and the traditional brick-and-mortar store. “The Store of the Future”, by luxury retailer Farfetch is used as an example of how retailers make use of high-tech equipment, virtual reality and augmented reality not only to create a tech-powered interactive experience that will intrigue customers, but also to improve retail productivity by capturing customer data. The study adopts a qualitative research method to evaluate the validity of the concepts discussed in the Literature Review, using a sample of three in-depth interviews with industry experts, focusing on the use of technology to improve customer experience in physical retail spaces. Based on previously published research, it is estimated that the primary research will indicate that it is not the use of technology that drives the customer experience, but customer expectations that determine the adoption and adaptation of disruptive technologies to satisfy the shoppers’ requirements.
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Sedliacikova, Mariana, Anna Kocianova, Michal Dzian, and Josef Drabek. "Product Sampling as a Sales Promotion Tool." Marketing and Management of Innovations, no. 1 (2020): 136–48. http://dx.doi.org/10.21272/mmi.2020.1-11.
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Product sampling in the retail chains relates to marketing, it makes part of the in-store marketing, and it is one of the sale promotion tools. It used to promote the sales of non-durable products, i.e. food. The paper aimed to find out how it is perceived by customers of retail chains (consumers) in Slovakia. An essential aspect of the sampling effectiveness was verified, namely the addressing of potential customers by the promoters. The article focused on ethical practices during the samplings. The subject of interest was to confirm whether promoters keep basic ethical and moral principles. The repeated request for sampling was one of the points. The vital aspect of the sampling ethics was also considered as well as the truthfulness of customer responses to promoter questions about the taste of the product. The sampling ethics was judged from both viewpoints of the sampling participants. The questionnaire survey was carried out to meet the goal, and the sampling participants were addressed. The online questionnaire method was applied, in which 484 respondents were directed. The survey results have shown that customers perceive samplings positively. Sampling has found its application in Slovakia, and it is a relatively accessible tool for promotion of sales (also from the viewpoint of producers). The promoter is the major contributor to the number of participating customers. The main aspects influencing the level of sampling ethics are the age and gender of the customers. It is believed that at any time, it is appropriate to verify the ethics of one of the sales promotion tools – sampling, and at the same time to find out how customers perceive it. The paper contributes to the area of in-store marketing. It brings findings focused on the popularity of the sampling in practice, purchasing habits of the customers, and at the same time, it opens a space for further improvements. Keywords sampling, sampling perception, sampling ethics, customers, promoters.
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Wong, Eugene, Allen H. Tai, Yan Wei, and Iris Yip. "Redesigning one-warehousen-retailer routing model in inter-store stock transfer operations of an international retail chain distribution." Asia Pacific Journal of Marketing and Logistics 30, no. 3 (June 11, 2018): 536–54. http://dx.doi.org/10.1108/apjml-06-2017-0124.
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PurposeThe effectiveness of product replenishment and responsiveness of customer service delivery impact largely on satisfaction and retention of customers in retail chain logistics distribution. The fast moving goods in the complex delivery network and limited vehicle resource often lead to long customer waiting time in stock replenishment. With lack of literature systematically reviewing factors affecting retail distribution in inter-store stock transfer services and improving the operations, the purpose of this paper is to analyse and enhance this service for the retail to reduce customer dissatisfaction by developing an integrated quality service improvement methodology and an optimisation tool to improve the product delivery services.Design/methodology/approachThis paper reviews inter-store stock transfer operations and the process capability of an international retail chain, and proposes improvements by integrating Six Sigma, factor analysis, and optimisation modelling. User experience and expectations are evaluated through an empirical survey. A novel principle component factored inter-store stock transfer model is developed to improve replenishment operations. A total of 11 factors affecting inter-store stock transfer delivery time are analysed. An extended model with principal component factors incorporated is developed for the simulation.FindingsTheCpkvalue of 0.51 shows significant difference between the experienced and expected waiting time. With the inter-store stock transfer optimisation model developed, the model assists traffic personnel on the vehicle route planning with multiple pick-up and drop-off locations. The system also ensures the best routing with a minimal travelling time planned, facilitating a reduction of the inter-store stock transfer time, thus improving the customer waiting time. Four significant factors affecting the delivery time are also identified from exploratory and confirmatory factor analysis. The results are analysed with an extended principal component factored inter-store stock transfer model.Practical implicationsThe developed inter-store stock transfer models minimise stock transfer time, increase customer satisfaction, and reduce loss of sales. An integrated service quality improvement methodology has been developed and applied in reviewing significant factors affecting inter-store stock transfer operations.Originality/valueThis paper presents an analysis on inter-store stock transfer operations of an international retail and proposes enhancements on the operations by integrating Six Sigma, factor analysis, and optimisation modelling. A novel principal component factored inter-store stock transfer model is developed to improve the stock replenishment operations.
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Marques, Pedro Alexandre, and André Mendes De Carvalho. "Reducing Shrinkage and Stockouts in a Food Retail Store." Jurnal Teknik Industri 23, no. 2 (December 21, 2021): 93–100. http://dx.doi.org/10.9744/jti.23.2.93-100.
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Lean thinking is transforming the traditional way of a retail business operates to new and more effective practices. In particular, the food retail business is facing previously unseen challenges which require daily operational excellence to meet them with success. Low productivity, high variability in task completion, lack of work planning should be faced with daily relentless improvement actions. Kaizen, the continuous improvement pillar of Lean, needs to be seen not only as a methodology but also as a philosophy, a vision that needs to be written on everyday actions and personified by each individual. This paper describes an improvement event in the fresh food markets, specifically in the cold meat section, meant to decrease the shrinkage rate as well as the number of out-of-stock (OOS) situations. The methodology adopted followed the seven-step problem-solving procedure provided by the A3 thinking tool.
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Hefer, Yolande, and Elsa Nell. "Visual merchandising displays: the fashion retailer’s competitive edge?" Journal of Governance and Regulation 4, no. 4 (2015): 408–11. http://dx.doi.org/10.22495/jgr_v4_i4_c3_p6.
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Visual merchandising has been called the silent salesman and retailers will be wise to use this silent salesman to enhance their total offering. This makes the in-store environment the perfect tool for fashion retailers to create a competitive advantage that other retailers might not have. The main research objective of this study was to explore if visual merchandising displays can be utilised to create a competitive advantage in fashion retail stores. A secondary objective was to explore the effect that visual merchandising displays have on a fashion retailer’s retail image. Qualitative research was performed by means of focus groups and the respondents were selected by means of purposive sampling. Thereafter, the data was analysed using thematic analysis. The results indicated that visual merchandising displays not only influence store image by communicating product quality and store character, but that they also create a purchasing environment that encourages impulse buying.
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Shymko, O. V. "Benchmarking as a Marketing Tool to Ensure the Competitiveness of Trading Enterprises." Business Inform 10, no. 525 (2021): 387–92. http://dx.doi.org/10.32983/2222-4459-2021-10-387-392.
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The article is devoted to solving theoretical, methodological and applied aspects of benchmarking by trade enterprises in the context of globalization of commodity markets and integration of Ukraine into international trade and economic relations. The economic essence and the purpose of benchmarking as a marketing tool for ensuring competitive advantages are disclosed. The main prerequisites, the motives that presuppose the use of benchmarking in the activities of enterprises are considered. The modern approaches to benchmarking management are specified. Classification features are distinguished, types of benchmarking and scope of their use are characterized. The peculiarities of benchmarking of business processes of retail enterprises, the major success factors (assortment and laying out of goods, quality of goods/services, technology of purchase, saving of the buyers’ expenses, interaction with staff, store atmosphere, perception of the store by consumers) and the main management tasks in the process of change management, the solution of which will allow the retail trade enterprise to respond promptly to changes in market conditions and optimally combine goals and objectives of commercial activities with the needs of consumers. The factors that hinder the use of benchmarking by trade enterprises are described, in particular, the weak development of strategic analysis functions, the high cost of benchmarking research, and the deficiency of information field. Prospects for further exploration are determined as research of the mechanism and tools for the formation of information and communication provision of the benchmarking process in order to provide feedback in the processes of planning, control and adjustment.
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Singh, Swati. "Positive Service Encounter: A Tool for Customer Loyalty in Retail." Journal of Business Theory and Practice 1, no. 2 (September 25, 2013): 244. http://dx.doi.org/10.22158/jbtp.v1n2p244.
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<p><em>Customers’ perception of service depends on service encounter. The purpose of this paper is to build and test a model of relationship between service quality, customer satisfaction and loyalty in a retail context. It also aims at understanding different factors that effect service quality. The subject is approached by a cross-sectional survey on a random sample of 230 customers after their service encounter with store employees in retail outlets. Structural Equation Modeling is used to test the model developed during the study.</em><em> </em><em>The findings indicate that responsiveness and assurance provided by the retail employees are the most important contributors of good service quality. Although competence is a better tool of customers’ measurement of service quality, appeal of the employees’ in terms of looks and personality are not found to effect customers’ perception of service quality. Results suggest that good service quality contributes to development of customer loyalty through customer satisfaction. The study would give an insight into understanding the importance of positive service encounter along with the implications of employees’ behavior for customer loyalty in service setting. This study contributes to marketing practice by offering an understanding to acquire customer loyalty. It also emphasizes the need to understand a positive service encounter which impacts the service quality. </em></p>
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Septiana, Alvin Cahya, and Ardianus Laurens Paulus. "RITEL MIX DAN KEPUTUSAN PEMBELIAN KONSUMEN : STUDI PADA KONSUMEN TOKO RITEL DI KOTA MADIUN." Cakrawala Management Business Journal 1, no. 1 (July 4, 2019): 35. http://dx.doi.org/10.30862/cm-bj.v1i1.3.
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Retail mix is a tool used to implement and handle the development of retail strategies to satisfy the needs of more target markets than competitors. This research was conducted to determine which factors predominantly influence purchasing decisions in retail companies. In addition, this study aims to analyze the influence of retail mix consisting of customer service, store design & display, communication mix, location, merchandise assortment, and pricing of consumer purchasing decisions in retail stores in the city of Madiun.
A sample of 100 people with purposive sampling and snowball sampling techniques. Respondents are consumers in retail stores in Madiun City which consist of 3 Sub-Districts namely Taman Subdistrict, Kartoharjo District and Manguharjo District. Multiple linear regression analysis techniques.
The results of the simultaneous retail mix research have a significant effect on consumer purchasing decisions. Partially variable store design & display, merchandise assortment, and pricing have a significant positive effect on consumer purchasing decisions. Customer service variables have a significant negative effect on consumer purchasing decisions. Communication mix and location variables have no significant effect on consumer purchasing decisions. Subsequent research needs to include a variable post-purchase behavior because the customer will evaluate the experience after making a purchasing decision.
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Astari, Fitria, Ismail Novel, and Anne Putri. "Pengaruh Store Atmosphere Terhadap Impulse Buying Yang Dimoderasi Oleh Faktor Mashlahah." EKONOMIKA SYARIAH : Journal of Economic Studies 3, no. 1 (October 24, 2019): 46. http://dx.doi.org/10.30983/es.v3i1.974.
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<p><em>The aim of this research is to analyze the influence of store atmosphere on impulse buying which is moderated by mashlahah factor. This research tries to investigate the role of mashlahah factor in affecting relationship between store atmosphere and impulse buying. The study population is all visitors of fashion retail stores in Bukittinggi. Sampling method used in this research is purposive sampling method, final sample counted 152 respondents. The study used a moderated regression analysis (MRA) tool with the SPSS program to test the hypothesis.The findings showed that store atmosphere variable positively affect the impulse buying. The results also prove the mashlahah factor negatively moderating the relationship between store atmosphere and impulse buying.</em></p>
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Riley, Philippa. "Finding diamonds in the rough: Designing selection tools for retail staff." Assessment and Development Matters 6, no. 1 (2014): 6–9. http://dx.doi.org/10.53841/bpsadm.2014.6.1.6.
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A major UK high street jeweller wanted to develop a new selection process for its store-based roles. A comprehensive design process was used, starting with an extensive job analysis comprising observations, interviews and over 1,000 survey responses. Sifting tools were developed incorporating job performance data to ensure their validity. Engaging face-to-face assessments were devised, with highly structured scoring processes. This case study shows how rigour can be achieved within challenging practical constraints.
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Fenyves, Veronika, and Tibor Tarnóczi. "Data envelopment analysis for measuring performance in a competitive market." Problems and Perspectives in Management 18, no. 1 (March 31, 2020): 315–25. http://dx.doi.org/10.21511/ppm.18(1).2020.27.
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In today’s increasingly competitive markets, it is essential to be able to determine the position of a company as opposed to its competitors. Today the traditional financial ratios are most widely used to measure corporate performance, but more and more authors begin to criticize their use. It is difficult to use financial ratios as a complex measurement tool. It is crucial to use an appropriate method or tool to measure corporate performance, which can measure the company’s performance in a complex way represented by one indicator. In this study, the Data Envelopment Analysis (DEA) method is used, which is one of the potential tools available. Several researchers have used the DEA method to measure corporate performance. Many authors consider DEA as a useful tool for measuring corporate performance, while others criticize it. The authors analyze the performance of retail food companies in Hungary’s Northern Great Plain region. The companies analyzed were chosen from the region investigated, and they have “food retail grocery store” as their main activity, and they had six cleared annual reports in the period 2012–2017. There was a total of 887 companies in the region examined, and 563 (63.5%) met the conditions. The analysis was made using the time-series data of companies for 2012–2017 based on their financial reports, and the authors dealt with various possibilities for extending DEA, which can support its more accurate use. Based on evaluating the retail food companies’ performance in the Northern Great Plain region, one can state that the efficiency of companies shows a very mixed picture over the years examined. The study suggests solutions to the indicated problem. The findings indicate that the application of extended DEA methods gives better results; that is, one can get better estimates of the efficiency of companies.
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Bustamante, Juan Carlos, and Natalia Rubio. "Measuring customer experience in physical retail environments." Journal of Service Management 28, no. 5 (October 16, 2017): 884–913. http://dx.doi.org/10.1108/josm-06-2016-0142.
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Purpose In a world where customer empowerment is continuously increasing and changing the service landscape, retailers must provide memorable shopping experiences to retain and attract new customers. When customers decide to go shopping in physical stores, they expect to enjoy their visit, experiencing cognitive, affective, social, and physical responses evoked by in-store stimuli. The purpose of this paper is to propose and validate a scale to measure in-store customer experience (ISCX). Design/methodology/approach This study’s theoretical review of customer experience (CX) demonstrates that a formative model provides the best structure for measuring the construct ISCX. Furthermore, the study follows the guidelines for rigorous construction of a formative scale, which include three main stages: generation of items, scale purification, and assessment of scale validity and reliability. Findings The results provide evidence that a formative third-order scale with a reflective second-order dimension (social experience) and three reflective first-order dimensions (cognitive, affective, and physical experience) has satisfactory psychometric properties. The findings also provide useful information on the effect of the ISCX scale on key performance variables such as satisfaction and loyalty to the store. Originality/value The ISCX scale proposed constitutes a useful multi-concept diagnostic tool for use by retailers to create fully experiential shopping environments with differential value for the customer. By providing a complete, robust, precise measure of CX in a retail environment, the scale gives researchers a structured way to examine the causes and consequences of CX in retail.
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Bellini, Silvia, and Simone Aiolfi. "Impulse buying behavior: the mobile revolution." International Journal of Retail & Distribution Management 48, no. 1 (September 23, 2019): 1–17. http://dx.doi.org/10.1108/ijrdm-12-2018-0280.
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Purpose The purpose of this paper is to investigate the role of in-store mobile usage on purchase decision making in order to understand whether and to what extent the use of the device changes the shopper behavior in terms of planned and unplanned purchases even across different retail store formats. Design/methodology/approach Data were obtained using a structured questionnaire from 406 respondents interviewed in hypermarket and discount stores, after the checkout. Data were measured through t-tests and the analysis of variance. Findings The mobile intensifies a process of preparation making it popular and the same across the different store formats, confirming how the growing convergence, making store formats less distinctive in the eyes of the consumer, has somewhat flattened and standardized the pre-shopping out-of-store preparation. Practical implications The pervasiveness and the versatility of the mobile, and its ability to influence the decision-making processes, leads to important managerial questions and implications regarding the effectiveness of in-store marketing initiatives and the need to review the mix of out-of-store and in-store investments, with the knowledge that the consumer will continue to become even more prepared and well informed in the future. Originality/value Mobile devices could be used out-of-store, as a tool for shopping preparation, and in-store as a tool for self-regulation. Therefore, it becomes crucial to understand how the mobile influences the decision-making process as well as the buying behavior of shoppers.
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Cuello, Freshtille Mae. "Perception of Shoppers on Visual Merchandising in a Philippine City." JPAIR Multidisciplinary Research 39, no. 1 (January 6, 2020): 1–21. http://dx.doi.org/10.7719/jpair.v39i1.757.
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Rivalry in mall operations has painted a new shopping culture that is aimed at providing shoppers the necessary convenience and pampering they deserve. The use of visual merchandising is a means of orchestrating a distinct, worthwhile, and pleasurable shopping experience. It is a soundless and effective marketing tool that communicates to the customers in a matter of seconds and instantly triggers their impulse whether to buy or not. This study describes customers’ views toward important factors of visual merchandising utilized by retail or department stores or malls to influence their purchasing behavior. The descriptive research method was employed in the study to explain the characteristics of mall-goers. Ninety percent of shoppers usually notice visual presentations of malls, and yet the majority of the shoppers made no buying decision based on impulse or visual effects alone. A simple store environment is enough for them. The top three factors of VM that influence their preference on retail or department stores or malls to visit – well-planned store arrangement and layout, courteous salesperson, and product assortment and broad aisles and more spaces. Customers usually tend to engage in impulse shopping behavior when retail or department store or mall deals and other enticing offers are material, especially those that are price related.
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Jabeen, Mehwish, Muhammad Faisal Sultan, and Muhammad Adeel Mannan. "Perceived Usefulness of Big-Data for Store Layout: Evidence for Organized Retailers of Karachi." KIET Journal of Computing and Information Sciences 4, no. 2 (July 1, 2021): 18. http://dx.doi.org/10.51153/kjcis.v4i2.44.
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Big-Data is one of the most useful technologies available nowadays to understand behaviorsand patterns. However, in addition to its societal benefits technology might also be used bypractitioners in industrial settings. The Retail industry is also treated as the one which might receive major benefits from the use of Big-Data and therefore this study is purposively associated with implications of Big-Data for the retail sector. The Study uses store layout as the dependent variable as it has the most influence on purchase as the real purpose of Big-Data is to analyze behavior and patterns, therefore, the selection of variable is legitimate. However, the technology is not well-known in emerging markets like Pakistan therefore study is linked with quota sampling and uses SMART-PLS to analyze results. Results indicated that Big-Data was perceived as the potent tool for operations of the organized retail sector of Karachi.
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M K M, Manikandan. "A Study on Identification of Consumer Groups buying at Apparel Retail Store: A Cluster Analysis." Ushus - Journal of Business Management 12, no. 4 (September 9, 2013): 105–14. http://dx.doi.org/10.12725/ujbm.25.6.
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The Indian Retail Industry is growing at such a fast rate that many foreign retailers want to capitalize on the growth momentum and the opportunity offered by the growing buying power of middle class. Many retailers are already present in Indian retail landscape and they are finding it difficult to run the business profitably. Not many India specific retail research has been carried out so far. Of late many researchers are coming up with studies that focus on India specific retailing. This study tries to study the type of customers who are visiting the apparel retailers and tries to group them based on certain parameters like their occupation, continued patronage and age. Cluster analysis is used as a statistical tool to group the sample into various groups. The result indicates the existence of four types of customer groups for the apparel retailing stores
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E. Schultz, Don, and Martin P. Block. "Sales promotion influencing consumer brand preferences/purchases." Journal of Consumer Marketing 31, no. 3 (May 6, 2014): 212–17. http://dx.doi.org/10.1108/jcm-01-2014-0822.
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Purpose – This paper aims to investigate whether or not ongoing sales promotion contributed to the declines in “no brand preference” (NBP). Part of an ongoing series investigating the growth of US consumer’s responses of NBP for more than 1,500 frequently purchased consumer product brands. Data were drawn from responses to a very large (1.1 million) online longitudinal consumer questionnaire during 2002-2012. Design/methodology/approach – Additional research, combining this data set with two other major US longitudinal studies, confirmed results. This study focused on determining reasons for NBP increase. Initial data set included use of and influence of 23 in-store promotional tools. These were investigated to determine impact and effect. Findings – Four leading sales promotional tools, based on consumer influence, were coupons, home samples, in-store samples and retail shopper cards. Shopper cards had most influence on purchase of secondary, not primary brands in categories. Shopper cards are a clearly underused promotional tool in building brand preference and sales. Research limitations/implications – Limited to US consumer products only. No attempt made to connect media advertising and in-store media impact or effect. Practical implications – Future investigation should focus on other geographies, synergy between media advertising and promotional techniques. Also, the study is all aggregated data; individual brand investigations should be made. Shopper cards appear to be a major opportunity for secondary brands. More focus on cooperative activities between brands and retailers would benefit both. Originality/value – Paucity of longitudinal customer-view research on shopper cards identifies both manufacturer and retailer opportunities, particularly secondary brands.
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Wittayapun, Yuwadee, Jiraphat Nawarat, Sarawut Lapmanee, Lynette Mackenzie, and Charupa Lektip. "Reliability of the 44-question Home Fall Hazard Assessment Tool and personal characteristics associated with home hazards among the Thai elderly." F1000Research 12 (January 4, 2023): 8. http://dx.doi.org/10.12688/f1000research.126690.1.
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Background: The 44-question Thai Home Fall Hazard Assessment Tool (Thai-HFHAT) was developed to assist healthcare professionals in identifying the risk of falls among community-dwelling elderly from their home environment. However, the reliability of this tool has not been studied. This study aimed to examine reliability of the 44-question Thai-HFHAT and determine the person characteristics associated with home hazards. Methods: A descriptive cross-sectional study design was used for this research. The participants in this study were 51 elderly people from various types of Thai houses: a one-story elevated house, a one-story non-elevated house, and a house with two or more floors, 51 caregivers of elderly patients and 5 village health volunteers (VHV). All participants answered 44 Thai-HFHAT questions to determine inter-rater and test-retest reliabilities. The reliabilities were analyzed using an intra-class correlation coefficient (ICC). Personal characteristics including sex, occupation, and education were used to identify the factors affecting home hazard and linear regression was used to analyze. Results: The ICC of inter-rater reliability of the 44-question Thai-HFHAT was 0.74 (95% CI: 0.57-0.84) and the test-retest reliability was 0.80 (95% CI: 0.64-0.88) for the elderly, 0.80 (95% CI: 0.65-0.89) for the caregivers and 0.70 (95% CI: 0.477-0.83) for the VHV. Personal business career and education level grade 1-3 are less than 0.05, which showed these factors had a significant relationship with the 44-question Thai-HFHAT score as dependent variable. Conclusions: The 44-question Thai-HFHAT is suitable for the home hazards assessment among the elderly in Thailand. Further studies are needed to investigate changes in the house environment after using the 44-question Thai-HFHAT to determine which changes can reduce the risk of fall.
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Wardhanie, Ayouvi Poerna, Valentinus Roby Hananto, and Norma Ningsih. "STRATEGI PROMOSI PADA TOSERBA GANDUNG DAN SOPONGIRO SURABAYA." Jurnal Ilmiah Bisnis dan Ekonomi Asia 11, no. 1 (September 13, 2018): 44–50. http://dx.doi.org/10.32812/jibeka.v11i1.31.
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Along with the development of technology, retail business in society is becoming increasingly important. The retail business is initially seen only limited to providers of goods and services only, is now viewed as a business that is more innovative, dynamic, and competitive. This study is intended for retail store owners and employees to train the design drawings and writings using Adobe Photoshop as a tool to increase sales promotion. The results of these community service is the module manufacturing of Adobe Photoshop, as a guide to make the design drawings, manufacturing of job description framework of each business owner and employee, and the outcome of training design drawings using Adobe Photoshop is used in the media campaign such as t-shirts, banners, posters and billboards.
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Zuo, Mengmeng, Lulu Wang, and Yaqi Wang. "Language Shift Effect on Memory Generalization of Chinese-English Bilinguals." International Journal of Linguistics, Literature and Translation 4, no. 7 (July 30, 2021): 71–81. http://dx.doi.org/10.32996/ijllt.2021.4.7.8.
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Language shift occurs when people learn information in one language but recall it in another language. This mismatch between encoding and retrieval language is found to impair memory accuracy when memory is tested immediately after learning. However, does the observed language shift effect still exist after a certain period of delay? Would it influence other aspects of memory, especially memory generalization? To address these two questions, we performed a memory experiment among unbalanced Chinese-English bilinguals. In the experiment, participants were required to read two stories (one in English, one in Chinese) and to retell the stories in Chinese from their memories afterward. Delay interval was manipulated in the experiment where participants either took memory recall tests immediately after story-reading or after 24 hours' delay. To analyze memory generalization, we coded the generalized words participants used to retell the stories. The results suggest that language shift (encoding in English and retrieving in Chinese) leads to a more generalized description in a memory recall task. However, the observed language shift effect disappears after 24 hours' delay. It can be concluded that language shift impacts bilingual learners' memory generalization in immediate recall tests, but such effect disappears after 24 hours' delay, which indicates the key role of delay interval in modulating language shift effect.
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Olson, Kristen, Xiaoyu Lin, and Timothy Banks. "Evaluating Data Quality in Reports of Sales in a Retail Establishment Survey." International Journal of Market Research 59, no. 3 (May 2017): 301–19. http://dx.doi.org/10.2501/ijmr-2017-025.
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This paper examines failure to use records in sales reporting across about 12,000 store owners participating in a retail measurement panel in a Southeast Asian country. Reported sales based on the storekeeper's memory (oral reports) were lower than those from records, as expected. More surprisingly, oral reports acted as a supplement to record-based reports at the same store, such that stores that had oral reports had higher total sales than those with invoices. Although stores were expected to either have or not have a reliable record system, many stores used both. Findings varied over individual categories of products. Little research has examined the quality of reports of retail (consumer) sales from store owners in non-western countries. The paper suggests that improving data collection tools, rather than a single statistical adjustment approach, may be a more fruitful avenue for reducing measurement error in sales reports.
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Duraichamy, J., and K. R. Srinivasan. "A Study on Factor Influencing Customer Choice of Store Selection and Behaviour in Organized Retail Outlets in Madurai." Shanlax International Journal of Management 9, no. 1 (July 1, 2021): 71–75. http://dx.doi.org/10.34293/management.v9i1.4127.
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Retailing is a major business in India, organized retailers are entering in to Indian markets to reach mass sales and maximize profit , in this stage retailers should aware of the factor that influencing customer choice of store and customer behaviour, loyalty of the customer is a tool to reach profitability and with hold in market, and objective of this study is to know the factor which influences customer choice of store selection and their behaviour in organized retail out lets in Madurai, 175 samples were selected using simple random sampling method, data collected with the structured interview schedule, SPSS package has been used for statistical analysis.
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Kua, Paul. "Prémare’s Notitia Linguæ Sinicæ, 1728-1893: the Journey of a Language Textbook." East Asian Publishing and Society 10, no. 2 (October 12, 2020): 159–200. http://dx.doi.org/10.1163/22106286-12341343.
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Abstract This article retells the story of a Chinese language textbook, the Notitia linguæ sinicæ, written by a Catholic missionary in China for the use of Catholic missionaries to that country, and eventually printed by a Catholic mission press in China for the same purpose. It would have been a simple and short tale, if not for the fact that this many-faceted journey took one-hundred-and-sixty-five years to complete, involved crossing and re-crossing the two leading Christian traditions of Catholicism and Protestantism, took the work across great distances from Canton to Paris, London, Malacca, back to Canton and then to Hong Kong, and required the use of the Chinese language, both its higher form and the more day-to-day version, but also of Latin and English.
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Baek, Eunsoo, Ho Jung Choo, Xiaoyong Wei, and So-Yeon Yoon. "Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions?" International Journal of Retail & Distribution Management 48, no. 7 (May 19, 2020): 649–66. http://dx.doi.org/10.1108/ijrdm-09-2019-0294.
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PurposeAs consumers spend more time shopping online, traditional retailers are facing a decline in on-site shoppers. To help the industry in the omnichannel era, we propose that a virtual tour of a store could affect brand equity and promote store visit intentions, based on a well-established brand experience account.Design/methodology/approachThe virtual tour stimuli were created using 360-degree photos of real stores. Participants explored the store virtually and then completed an online survey. With 240 responses drawn from the general population in the US, structural equation modelling (SEM) was used.FindingsResults showed that store brand experiences significantly affected consumers and the four brand experience dimensions exerted differentiated effects. Sensory and behavioural experiences directly increased intentions to visit the store, whereas intellectual and emotional experiences promoted visit intentions via enhanced brand equity.Originality/valueThis is the first retail study investigating a virtual tour through the lens of brand experience. It is also one of a handful that examined the distinctive effects of the four brand experience dimensions, which deserve scholars’ attention and further inquiry. The virtual tour can be a powerful branding tool in the online-dominant retailing era. Retailers can employ a virtual tour not only to increase brand equity but also to cultivate consumers’ intentions to visit their stores. Furthermore, the use of 360-degree interactive media to evoke the virtual experience of a store renders higher generalizability and extendibility in future research and practice.
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Apata, Gabriel O. "A Requiem for Mr Wilson: Comments on David Goldberg’s Conversation with Achille Mbembe." Theory, Culture & Society 35, no. 7-8 (October 23, 2018): 237–42. http://dx.doi.org/10.1177/0263276418800201.
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Achille Mbembe’s book Critique of Black Reason has attracted scholarly interest and commentaries. In a conversation that took place between David Theo Goldberg and Mbembe, both men discuss some of the themes that are raised in the book. This paper examines that conversation and focuses on the idea of the archive and how the dehumanisation, damage, destruction and death that racism has visited on many black people can be resurrected, dusted down and repaired. I have used Mbembe’s idea of blackness as a way into the archive to retrieve and retell a particular story and, in doing so, to repair the damage to the life of an African American man, as only writing can do. I revive the humanity and dignity of that life against the brutal racism that ultimately claimed it. This is a requiem for Mr Wilson.
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Machova, Renata, Tibor Zsigmond, Annamaria Zsigmondova, and Zoltan Seben. "Employee satisfaction and motivation of retail store employees." Marketing and Management of Innovations 1, no. 1 (2022): 67–83. http://dx.doi.org/10.21272/mmi.2022.1-05.
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In the 21st century, the rapid technological development in different innovations has not reduced the value of human capital. It is considered to be the most valuable capital of businesses and acts as a driving force of business activity. The perception of human capital should be essential since it has a real impact on the business's success. In human resources management, it is necessary to keep in mind one of the basic functions of management: motivation, planning, and organizing. The main goal of this article is to identify the critical determinants of motivation factors of the human resources capital in the retail sector. An adequately motivated employee is a key to achieving the company goals since employee motivation maintains customer satisfaction and loyalty. Based on the results, the most popular motivation tools proved to be the financial incentives in the form of salary increases or bonuses. In the case of generational differences, there is no difference in the degree of satisfaction with the salary. The employees expressed to be less satisfied with their workplace's communication and leadership style. They have no decision-making power at all. Besides, they do not really feel a sense of belonging somewhere. The members of Generation Z are less satisfied with job security than the representatives of older generations. Most of the retail employees do not find their work interesting or diverse. On the other hand, they think the pace of the work is too fast, but they are well prepared for the work they are doing. Based on the answers, most of the respondents disagree with the inappropriate style of feedback they receive from the managers. The members of Generation Z feel that they cannot adequately utilize their knowledge and skills at their workplaces. They get more criticism than praise than the representatives of older generations.
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Guzana, Mpumzi, and Steven Kayambazinthu Msosa. "The challenges in employing digital marketing as a tool for improving sales at selected retail stores in the transkei region." EUREKA: Social and Humanities, no. 3 (May 31, 2022): 3–12. http://dx.doi.org/10.21303/2504-5571.2022.002389.
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During the last decade, the internet has introduced the information age and electronic commerce (e-Commerce) to millions of individuals worldwide, even those living in rural places, thus providing companies with an alternative platform for customer contact than brick-and-mortar stores. Therefore, businesses must alter their conventional marketing techniques and develop new approaches to engage consumers on the platforms where they want to connect and make purchases. This study assessed the perceived challenges in using Digital Marketing to boost sales at retail stores in the Transkei region. A qualitative and exploratory research design was used to collect data from store managers through face-to-face interviews. A non-probability sampling technique, known as purposive sampling, was employed to identify 14 store managers based on their knowledge of the subject matter. The findings of this study show that several factors, such as government legislation [the Protection of Personal Information (POPI) Act of 2016], which states that customers cannot be contacted without their express consent; customers' perceptions; poor connectivity in rural areas; costs and angry customer responses are some of the retailers'challenges in employing Digital Marketing. This research could assist the management of retail stores to comprehend the company's challenges and facilitate the implementation of Digital Marketing initiatives to improve service quality, especially during this period of the Covid-19 pandemic. This study has contributed to the Digital Marketing literature in developing countries and laid the groundwork for future research.
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Scheidegger, Gianluca, Marc Linzmajer, and Thomas Rudolph. "Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image." Die Unternehmung 74, no. 4 (2020): 384–402. http://dx.doi.org/10.5771/0042-059x-2020-4-384.
Full textAbstract:
This research uses a large set of price promotion field data to better understand the application of price discount strategies by Swiss grocery retailers. Taking the prevalence of these strategies in the Swiss grocery retail market as a basis, we use an online experiment that builds on recent developments in technology usage by consumers and investigate the impact of price comparison on store price image. The results show that Swiss grocery retailers have increased their number of discounts offered over the observation period of two years. In addition, store price image significantly improved with the number of discounted products offered. On the other hand, discount depth had no influence on store price image. These effects, however, are dependent on consumers’ price consciousness and their (non-) usage of a price comparison tool. Lastly, theoretical and practical implications are being provided.
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Ward, Julie, Helen Frances Mills, and Alan Anderson. "Drama in the Dale: Transformation Through Community Drama." Harvard Educational Review 83, no. 1 (March 26, 2013): 54–61. http://dx.doi.org/10.17763/haer.83.1.k746345q366v0023.
Full textAbstract:
During the winter of 2011-2012, Weardale, England, was the setting for an ambitious informal adult education project. In this rural area in the northeast part of the country, the local arts collective, Jack Drum Arts, established a community play project entitled The Bonny Moorhen. This dramatic undertaking aimed to retell the story of the infamous Battle of Stanhope, a local lead miners’ uprising. The project took place in a converted barn and involved a group of sixty learners of all ages and from all walks of life. The troupe formed the choir, band, backstage crew, and company of actors who, with the support of professional artists, built a temporary theater space. Each member of this collective made a personal journey. Here Helen Mills and Alan Anderson, in association with Julie Ward, cofounder and project producer at Jack Drum Arts, offer their personal testimonies from the project.