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Books on the topic 'Sports sponsorship'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Group, Mintel International, ed. Sports sponsorship. London: Mintel International Group, 1994.

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2

Jane, Griffiths, and Key Note Publications, eds. Sports sponsorship. Hampton: Key Note Ltd., 1998.

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3

Lynsey, Barker, and Key Note Publications, eds. Sports sponsorship. 2nd ed. Hampton: Key Note, 2001.

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4

Matthew, Dunn, and Key Note Publications, eds. Sports sponsorship. 3rd ed. Hampton: Key Note Ltd., 2003.

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5

Lefebvre, M. Managing sports sponsorship. Manchester: UMIST, 1997.

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6

Stotlar, David Kent. Developing successful sport sponsorship plans. Morgantown, WV: Fitness Information Technology, 2001.

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7

Leng, Ho Keat, and James J. Zhang. Sports Sponsorship and Branding. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003458890.

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8

1968-, Amis John, and Cornwell T. Bettina, eds. Global sport sponsorship. New York, NY, USA: Berg, 2005.

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9

O'Donoghue, Brian T. Sponsorship in sport. (Dublin): Cospoir, 1990.

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10

Beck-Burridge, Martin, and Jeremy Walton. Sports Sponsorship and Brand Development. London: Palgrave Macmillan UK, 2001. http://dx.doi.org/10.1057/9780230508224.

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11

Central Council of Physical Recreation. The search for sports sponsorship. London: Central Council of Physical Recreation, Sports Sponsorship Advisory Service, 1989.

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12

Holland, Paul M. Sports sponsorship: A receipient's perspective. Dublin: University College Dublin, 1990.

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13

Martin, Declan. Case studies in sports sponsorship. Dublin: University College Dublin, 1990.

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14

English Sports Council. Information and Research Services. Sport sponsorship & financing of sport. London: English Sports Council, 1999.

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15

Turner, Stuart. Practical sponsorship. London: Kogan Page, 1987.

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16

Dutt, Devina. To strive and to soar: Tata group in sports. Mumbai: Corporate Affairs Dept., Tata Sons Ltd., 2006.

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17

Services, English Sports Council Information and Research. Sport sponsorship and financing of sport. London: English Sports Council, 1996.

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18

Centre, Sports Council Information. Sports sponsorship: A guide for students. London: Sports Council, 1992.

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19

Kolah, Ardi. Maximising the value of sports sponsorship. London: FT Media, 1999.

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20

Berret, Timothy. Strategic insights into sport sponsorship. Ann Arbor, MI: UMI Dissertation Services, 2000.

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21

Stotlar, David Kent. Successful sport marketing & sponsorship plans. Dubuque, Iowa: Wm. C. Brown, 1989.

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22

Serviço Social da Indústria. Departamento Nacional. Tecnologia SESI de investimentos no esporte: Investimento social privado em esporte. Brasília, DF: SESI, 2009.

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23

Wolfe, Rosita. An examination of inter-relationships between sport, media and sponsor to determine the shifting balance of power between the actors in the sports network. Dublin: University College Dublin, 1998.

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24

Kolah, Ardi. How to develop effective sponsorship programme. London: SportBusiness Group, 2001.

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25

Savage, Aaran B. Sports sponsorship in the marketing communications mix. [s.l: The Author], 1996.

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26

Gould, Alison Jane. The sports sponsorship explosion: BA(Hons) Human Movement Studies dissertation. Cardiff: SGIHE, 1988.

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27

Crowley, Martin G. The evolution and exploitation of sponsorship. Dublin: University College Dublin, 1989.

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28

Stotlar, David Kent. Successful sport marketing. Madison, Wisc: WCB Brown & Benchmark, 1993.

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29

Hautbois, Christopher. Sport et marketing public. Paris: Economica, 2008.

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30

(Organization), Healthway. Healthway sport/arts/racing sponsorship guidelines. [West Perth, WA]: Healthway, 1990.

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31

Council, Tobacco Advisory. Sports sponsorship by tobacco companies in the UK: Support for sport. London: Tobacco Advisory Council, 1995.

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32

Grundmann, Frank. Organisation von Sponsoringbeziehungen: Eine empirische Analyse interorganisationaler Prozesse im Sporteventsponsoring. Hamburg: Verlag Dr. Kovač, 2008.

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33

O'Donoghue, Brian T. Irish sponsorship: Market characteristics and management practice. Dublin: University College Dublin, 1989.

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34

Group, International Events, ed. IEG guide to sponsorship agencies. Chicago: International Events Group, 1989.

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35

Council, Tobacco Advisory. Sports sponsorship by tobacco companies: A working partnership. London: Tobacco Advisory Council, 1992.

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36

Hollway, Paul. The analysis of and marketing for sports sponsorship. [S.l: The Author], 1991.

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37

Centre, Sports Council Information, ed. Sports sponsorship: A guide to sources of information. London: Sports Council, 1994.

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38

Council, Tobacco Advisory. Sports sponsorship by tobacco companies: A working partnership. London: Tobacco Advisory Council, 1985.

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39

Richards, Craig. Structuring effective sponsorships. Sydney, NSW: LBC Information Services, 1998.

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40

Drury, Jennifer E. The athlete's guide to sponsorship: How to find an individual, team, or event sponsor. 2nd ed. Boulder, Colo: Velo Press, 1998.

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41

Owen, Rob. Sports Sponsorship. Upfront Publishing, 2006.

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42

Sports sponsorship. 4th ed. Hampton: Key Note Ltd., 2005.

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43

Sims, Brian. Sports Sponsorship. Hazleton Publishing, 2005.

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44

Sports sponsorship & financing of sport. London: English Sports Council, 1996.

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45

Tale, Nick. Sponsorship. Longman, 1987.

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46

Global Sport Sponsorship. Bloomsbury Publishing Plc, 2005.

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47

Bagehot, Richard. Sponsorship. MacMillan Publishing Company, 1990.

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48

Bagehot, Richard. Sponsorship. MacMillan Publishing Company, 1990.

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49

Sports Sponsorship: Principles and Practices. McFarland & Company, Incorporated Publishers, 2013.

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50

Drury, Jennifer. Athlete's Guide to Sponsorship. VeloPress, 1998.

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