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Journal articles on the topic 'Sporting events'

Author: Grafiati
Published: 4 June 2021
Last updated: 28 January 2023

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1

Andrews, Crispin. "Social sporting events." 5 to 7 Educator 2009, no. 49 (January 2009): xviii—xix. http://dx.doi.org/10.12968/ftse.2008.8.1.31920.

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2

Költzsch, Gregor. "Biometrics at sporting events." Biometric Technology Today 16, no. 2 (February 2008): 6–7. http://dx.doi.org/10.1016/s0969-4765(08)70058-4.

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3

Holt, Chris. "Securing International Sporting Events." Impact 2, no. 1 (March 2016): 24–26. http://dx.doi.org/10.1080/2058802x.2016.11963992.

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4

Orchard, Jessica J., and John W. Orchard. "Legacy of international sporting events." Canadian Medical Association Journal 188, no. 6 (April 4, 2016): 451.2–451. http://dx.doi.org/10.1503/cmaj.1150091.

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5

Yoshida, Masayuki, Makoto Nakazawa, Takahiro Inoue, Chie Katakami, and Satoshi Iwamura. "Repurchase Behavior at Sporting Events." Japanese Journal of Sport Management 5, no. 1 (2013): 3–18. http://dx.doi.org/10.5225/jjsm.2013-001.

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6

Yamaguchi, Shiro. "Sponsor Fit at Sporting Events." Japanese Journal of Sport Management 7, no. 1 (2015): 3–22. http://dx.doi.org/10.5225/jjsm.2015-007.

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7

Presenza, Angelo, and Lorn Sheehan. "Planning tourism through sporting events." International Journal of Event and Festival Management 4, no. 2 (May 31, 2013): 125–39. http://dx.doi.org/10.1108/17582951311325890.

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8

Pons, Frank, Mehdi Mourali, and Simon Nyeck. "Consumer Orientation Toward Sporting Events." Journal of Service Research 8, no. 3 (February 2006): 276–87. http://dx.doi.org/10.1177/1094670505283931.

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9

Bjeljac, Zeljko, Nevena Curcic, and Anna Ivolga. "Tourismological classification of sporting events." Journal of the Geographical Institute Jovan Cvijic, SASA 67, no. 1 (2017): 53–67. http://dx.doi.org/10.2298/ijgi1701053b.

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10

Burgan, Barry, and Trevor Mules. "Economic impact of sporting events." Annals of Tourism Research 19, no. 4 (January 1992): 700–710. http://dx.doi.org/10.1016/0160-7383(92)90062-t.

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11

Khorram-Manesh, Amir, A. Berner, A. Hedelin, and P. Örtenwall. "Estimation of Healthcare Resources at Sporting Events." Prehospital and Disaster Medicine 25, no. 5 (October 2010): 449–55. http://dx.doi.org/10.1017/s1049023x00008554.

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AbstractBackground:The consequences of a major incident at a sporting event could be catastrophic. Therefore, there should be an estimation of the healthcare resources at such events as part of the planning. Although there are National guidelines (e.g., Planning Safe Public Events: Practical Guidelines in Australia) defining the role of the healthcare system at sporting events, these guidelines either lack a simple calculating method to estimate the need for healthcare resources or the methods are complex and impractical to use. The objective of this study was to find a safe and easy method for the estimation of healthcare resources at sporting events.Methods:A model for the estimation of healthcare resources at music events recently has been approved in Sweden. After minor adjustments, this model was used at sport events by a number of planning officers. The models' accuracy and usability was evaluated by analyzing its outcome in a pilot and a controlled study using different sporting and non-sporting scenarios.Results:The pilot study showed that the model was valid and easily could be used for various sporting events. The obtained estimations were consistent with the methods used by experienced planning officers in 97% of cases. The results of the controlled study showed that by using this model, the minimum amount of resources required easily could be calculated at sporting events and by people with different backgrounds.Conclusions:This model safely can be used at sporting events.
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Whelan, Chad. "Surveillance, security and sporting mega events: toward a research agenda on the organisation of security networks." Surveillance & Society 11, no. 4 (December 16, 2013): 392–404. http://dx.doi.org/10.24908/ss.v11i4.4722.

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Surveillance and security at sporting mega-events has been the subject of considerable recent scholarly attention. Sporting mega-events such as the Olympic Games and World Cup Football Finals have become occasions of almost unparalleled economic, political and social significance. In the lead up to the London 2012 Olympic Games, scholars have examined issues such as the ‘security legacies’ left by sporting mega-events, the infrastructures and technologies used in an attempt to secure these events, and the planning mentalities underpinning the staggering ‘security spectacle’ of sporting mega-events. This article deals with the subject of how surveillance and security practices at sporting mega-events are organised. It uses an emerging paradigm of ‘security networks’ to call attention to some of the important issues involving the entire ‘security assemblage’ that accompanies sporting mega-events. The article presents five levels of analysis – structural, cultural, policy, technological and relational – to examine these practices and present key areas for further research on sporting mega-events.
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13

Lu, Huei-Fu. "Hallmark Sporting Events as a Vehicle for Promoting the Sustainable Development of Regional Tourism: Strategic Perspectives from Stakeholders." Sustainability 13, no. 6 (March 20, 2021): 3460. http://dx.doi.org/10.3390/su13063460.

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Although hosting sporting events has received considerable attention and the important connection between sporting events and urban development has been highlighted, most studies have focused on mega sporting events, and the controversy around the benefits of hosting mega sporting events is also increasing. To promote regional sport tourism, this study explores the strategic perspectives of stakeholders on hosting hallmark sporting events for the regional development of sport tourism. In-depth interviews were conducted with 11 representatives from stakeholder groups to discuss the role and essence of hallmark sporting events in promoting regional tourism. Archival material, including event organizing documents and information, was used to enhance the reliability of the qualitative analysis. Four strategic perspectives are proposed to illustrate the inter-relationships between hallmark sporting events and the sustainable development of regional tourism. These perspectives can be used as a management procedure to improve event operations for event managers. This study’s main contribution is the proposal of development goals and proper execution processes for hosting hallmark sporting events for the sustainable development of regional tourism, and the cultivation of effective synergy between local business activities and stakeholders.
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14

Sroka, Robert. "International sporting mega-events and conditionality." International Journal of Sport Policy and Politics 13, no. 3 (April 1, 2021): 461–77. http://dx.doi.org/10.1080/19406940.2021.1905034.

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15

Zagorodny, G. M., and E. N. Pinchuk. "Organization of medical caremajor sporting events." Sports medicine: research and practice 12, no. 1 (August 15, 2022): 16–24. http://dx.doi.org/10.47529/2223-2524.2022.1.12.

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Organization of medical support for major international events is one of the major challenges for organizers. There is no single supranational detailed normative act yet.Objective: to analyze the existing national and international regulatory framework for the regulation of medical support for competitions with the subsequent formation of a general algorithm and uniform requirements.Materials and methods: analysis of literature data and personal experience.Results: The authors set out the general principles of organizing medical support for sports events based on an analysis of their own experience and recommendations of international organizations. The basic principles have been tested at a number of major sporting events and are practice-oriented. The preparation of the regulations should be based on the normative act of the international federation for the sport, adjusted taking into account national legislation and the scale of the sporting event being held and our own experience in holding such events. The practical significance of the work is the proposed scheme for organizing medical care at a sports facility. The number of medical teams and medical centers at each sports facility is determined by the organizers of the sports event in accordance with the approved national and international rules; the equipment of medical services is determined by the regulations of the Ministry of Health.Conclusion: Medical regulations should contain general provisions, principles of health protection of athletes, implementation of anti-doping rules, compliance with safety measures at the facility. Requirements for the medical service of the competition for the personnel, facility, medical center of the arena, special conditions for ensuring the competition, interaction with the doping control services; maintenance of accounting and reporting documentation are allocated in a separate detailed chapter. A special place and training in practical skills should be given to the algorithm of actions in case of emergencies.
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16

Djité, Paulin G. "Language policy at major sporting events." Current Issues in Language Planning 10, no. 2 (May 2009): 221–33. http://dx.doi.org/10.1080/14664200802398747.

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17

Green, Stephen. "The medicolegal side of sporting events." BMJ 331, no. 7509 (July 16, 2005): s26. http://dx.doi.org/10.1136/bmj.331.7509.s26.

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18

Todorov, Dragan, and Dragan Gostovic. "Military sporting events in the Balkans." Vojno delo 67, no. 3 (2015): 82–97. http://dx.doi.org/10.5937/vojdelo1503082t.

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19

Бутова, Татьяна, and Tatyana Butova. "Service support for major sporting events." Services in Russia and abroad 8, no. 8 (December 15, 2014): 119–27. http://dx.doi.org/10.12737/8254.

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In this article is devoted to the problem of forming the necessary range of services for major sporting events on the World Winter Universiade, which will be held in Krasnoyarsk in 2019. Success or failure of this event, and hence the effectiveness of services in general are largely determined by the degree of satisfaction of the target groups participating in the event. In the article the authors clarify the essence of the concepts of "service". The main types of client groups and major sporting events are given their generalized characteristic. The analysis of documents on the preparation for the Winter Universiade in Krasnoyarsk revealed the scientific and methodological problems in the existing approach to the definition of the target groups of the Universiade, and the authors propose a classification of the target groups based on functional-role approach. Evidence-based classification is necessary for the formation of complexes of the relevant services based on an analysis of customer expectations of a sports event, a proposal which will ensure the success of the sporting event.
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20

Bowersox, Zack. "Naming, Shaming, and International Sporting Events." Political Research Quarterly 69, no. 2 (March 10, 2016): 258–69. http://dx.doi.org/10.1177/1065912916636238.

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21

Sterken, Elmer. "Growth Impact of Major Sporting Events." European Sport Management Quarterly 6, no. 4 (December 2006): 375–89. http://dx.doi.org/10.1080/16184740601154516.

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22

Mules, Trevor. "Taxpayer Subsidies for Major Sporting Events." Sport Management Review 1, no. 1 (November 1998): 25–43. http://dx.doi.org/10.1016/s1441-3523(98)70098-1.

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23

Kolt, Gregory S. "The impact of global sporting events." Journal of Science and Medicine in Sport 16, no. 6 (November 2013): 487. http://dx.doi.org/10.1016/j.jsams.2013.09.009.

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24

Mutz, Michael, and Markus Gerke. "Major Sporting Events and National Identification." Communication & Sport 6, no. 5 (October 3, 2017): 605–26. http://dx.doi.org/10.1177/2167479517733447.

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Research suggests that major sporting events can affect identification with the nation-state. Complementing previous research, it is argued in this article that identification with the national in-group should be enhanced especially among emotionally involved spectators. Emotional involvement, however, can be induced by the sport itself but also by an emotionalized framing of the events by the media. Two studies are presented which test these claims: In Study #1, it is shown that a single, victorious Federation Internationale de Football Association (FIFA) World Cup match suffices to increase national identification among emotionally highly involved subjects, whereas no effects are revealed for individuals with lower emotional involvement. In Study #2, participants reported higher levels of national identification and associated Germany with more positive emotions and values after watching a highly emotional and patriotic broadcast of a kayak competition from the 2016 Summer Olympic Games compared to individuals who had watched the same competition with a factual and neutral commentary. It is concluded from both studies that emotional involvement is a key mechanism through which higher levels of national identification are produced in the realm of sport.
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25

Taylor, M., and I. Edmondson. "Major sporting events—planning for legacy." Proceedings of the Institution of Civil Engineers - Municipal Engineer 160, no. 4 (December 2007): 171–76. http://dx.doi.org/10.1680/muen.2007.160.4.171.

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26

Woodward, Thad, Ferheen Shamim, Michael Hinson, and Evan Bass. "Unexpected Disasters at Organized Sporting Events." Current Sports Medicine Reports 14, no. 3 (2015): 171–75. http://dx.doi.org/10.1249/jsr.0000000000000163.

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27

Thornton, P. "TV coverage of sponsored sporting events." BMJ 292, no. 6533 (May 31, 1986): 1465. http://dx.doi.org/10.1136/bmj.292.6533.1465.

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28

McGillivray, David, Gayle McPherson, and Sandro Carnicelli. "Sporting and cultural events: contested legacies." Annals of Leisure Research 18, no. 4 (October 2, 2015): 441–44. http://dx.doi.org/10.1080/11745398.2015.1114210.

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29

Thoursie, Peter Skogman. "Reporting sick: are sporting events contagious?" Journal of Applied Econometrics 19, no. 6 (2004): 809–23. http://dx.doi.org/10.1002/jae.758.

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30

Malchrowicz-Mośko, Ewa, and Joanna Poczta. "A Small-Scale Event and a Big Impact—Is This Relationship Possible in the World of Sport? The Meaning of Heritage Sporting Events for Sustainable Development of Tourism—Experiences from Poland." Sustainability 10, no. 11 (November 19, 2018): 4289. http://dx.doi.org/10.3390/su10114289.

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The theoretical part of this article presents the meaning of sporting events for the tourism industry and the importance of sporting events at a small scale, as well as heritage sporting events for sustainable development of tourist destinations. The literature review shows that there is a clear research gap with respect to the analysis of economic and social impacts of small-scale events. The empirical research was conducted by the method of a diagnostic survey during three sporting events of different rank, which took place in Poland and represented various sports disciplines—running, horse riding, and swimming. A total of 2098 respondents took part in the study, including sports tourists and resident-hosts who took part in the studied events. The aim of the study was to examine whether there is a link between the rank of a sporting event, the development of tourism, and the impact on the host city’s image. The results of the study showed that the highest additional tourism activity in the city on the occasion of participation in an event as an athlete or supporter was undertaken by the participants of the lowest ranked sporting event (Half-Marathon). They also gave the highest rating of the positive impact of a sporting event on the host city’s image. The hosts also rated the highest social impact from the Half-Marathon (i.e., increased sense of pride, social integration, and local identity). Events related to the heritage of the sport of a given region and other smaller-scale sporting events, including mass sports and recreation events (e.g., marathons and other running events), provide an alternative to homogenized, commercial, and very expensive sporting events in the world and may contribute to the sustainable development of tourist regions. The research results show that big social potential lies in the organization of small-scale sports events. The reflections contained in this article may inspire the organization of small-scale sporting events and the continued care for sporting events related to the cultural heritage of a given region. Events of this kind successfully impact tourist revival and improvement of the regions’ image.
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VASANTHAKOKILAM, VASANTHAKOKILAM, and Dr J. SUGANTHI Dr. J. SUGANTHI. "Social Constraints of Women Participation in Sporting Events in Bharathidasan University." Indian Journal of Applied Research 4, no. 3 (October 1, 2011): 100–102. http://dx.doi.org/10.15373/2249555x/mar2014/169.

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32

Andersen, Svein S., Dag Vidar Hanstad, and Kari Plejdrup-Skillestad. "The Role of Test Events in Major Sporting Events." Event Management 19, no. 2 (June 24, 2015): 261–73. http://dx.doi.org/10.3727/152599515x14297053839773.

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Lee, Hyung-Seok, and Chang-Hoan Cho. "The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications." Journal of Sport Management 23, no. 1 (January 2009): 41–64. http://dx.doi.org/10.1123/jsm.23.1.41.

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By investigating the personality congruence between brands and sporting events, this study explores which brands and sporting events fit together best. The results of our survey, which included 373 student-subjects, showed that the pairing of “sincerity” brands and “diligence” sporting events yielded the best brand-event personality fit and sponsorship effectiveness. Through structural-relationship testing, this study confirmed that the personality congruence between a sponsoring brand and a sporting event was the most significant attitude predictor toward the sponsoring brand.
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Trinh, Giang Tue. "The attendance at sporting events: A generalized theory and its implications." International Journal of Market Research 60, no. 3 (May 2018): 232–37. http://dx.doi.org/10.1177/1470785318774677.

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This article generalizes the well-known negative binomial distribution (NBD) theory to attendance behavior at sporting events. Using data from a large national survey across a range of sporting events in Australia, including Australian football, rugby league, soccer (outdoor), horse racing, motor sports, rugby union, cricket (outdoor), netball (indoor and outdoor), basketball (indoor and outdoor), harness racing, and dog racing, we show that the NBD is very robust in describing sporting event attendance behavior. This result has implications for sporting event marketing activities, such as which attendee segments should be targeted, how to increase ticket sales, as well as predicting future attendance behavior.
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Giannoulakis, Chrysostomos, Chien-Hsin Wang, and Dianna Gray. "Measuring Volunteer Motivation in Mega-Sporting Events." Event Management 11, no. 4 (September 1, 2007): 191–200. http://dx.doi.org/10.3727/152599508785899884.

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36

Costa, Giuliana. "Mega sporting events in Brazil. Critical issues." TERRITORIO, no. 64 (February 2013): 18. http://dx.doi.org/10.3280/tr2013-064003.

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Brazil is currently considered one of those countries which are driving the world economy. Affected by processes of socioeconomic upgrading in recent years, today it is now at a point where it is experiencing expectations of further growth as a result of carefully formulated policies, which have allowed millions of individuals and families to rise out of poverty over the last decade and which have made the formation of a new middle class possible. It is in this context that the country has succeeded in attracting two major world sports events, the Football World Cup in 2014 in twelve Brazilian cities and the 2016 Olympics in Rio de Janeiro. The section which follows consists of six papers and discusses the rationale behind that decision and its more critical implications.
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Choi, Jin Ho. "Negative Effects of Hosting Mega Sporting-events." Taegu Science University Defense Security Institute 5, no. 3 (June 30, 2021): 1–11. http://dx.doi.org/10.37181/jscs.2021.5.3.001.

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38

Cameron, Samuel. "Regulation of the broadcasting of sporting events." Economic Affairs 17, no. 3 (September 1997): 37–41. http://dx.doi.org/10.1111/1468-0270.00040.

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Amegashie, J. Atsu, and Edward Kutsoati. "Rematches in Boxing and Other Sporting Events." Journal of Sports Economics 6, no. 4 (November 2005): 401–11. http://dx.doi.org/10.1177/1527002504268903.

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McGillivray, David, Gayle McPherson, and Laura Misener. "Major sporting events and geographies of disability." Urban Geography 39, no. 3 (May 16, 2017): 329–44. http://dx.doi.org/10.1080/02723638.2017.1328577.

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41

Fotiadis, Anestis, Chris Vassiliadis, and Shang-Pao Yeh. "Participant’s preferences for small-scale sporting events." EuroMed Journal of Business 11, no. 2 (July 4, 2016): 232–47. http://dx.doi.org/10.1108/emjb-07-2015-0039.

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Purpose – The purpose of this paper is to investigate sports participants’ choice behaviour and draw useful conclusions about the ideal features of small-scale sporting events that maximize attractiveness and desirability among potential competitors to attend and compete. Design/methodology/approach – Conjoint analysis was used to determine how participants value different elements and features of two small-scale cycling events, one in Taiwan and the other in Greece. A questionnaire was developed and distributed to 195 cyclists during the event in Kaohsiung, Taiwan and to 169 competitors of a similar competition in Sfendami, Greece. It consisted of two basic parts. The first presented 19 alternative scenarios that have been associated with such sporting events while the second assessed the socio-economic and demographic characteristics of participant’s in order to provide an average profile of the participants in each location. The conjoint data collected was analysed using the SPSS “Conjoint Module” at the aggregate level (i.e. pooled data). Findings – Based on the preferences of these amateur cyclists the most important factors for Taiwanese events are “preferred season to organizing the event”, “registration cost”, and “preferred time period”, while those participating in the Greek event emphasized “registration cost” and “scenery”. Overall, the analysis highlights five differences and five similarities that exist between these two countries. Research limitations/implications – The study is small-scale and although sample sizes are sufficient to be representative of the participants in each event there are limitations in generalizing these results to larger sports meetings and other countries. Practical implications – The findings of this study provide event coordinators and sport marketers practical insights into small-scale event planning and the development of effective marketing strategies designed to appeal to a greater range of participants. Furthermore, the comparative nature of the study can facilitate a transfer of know-how which can be used for development of sport events in Mediterranean area, whose sport events’ organizers can, in the future, more effectively approach potential East Asian participants. Originality/value – This is the first study to use a combination of seven parameters in conjoint analysis to examine amateur cyclists’ preferences and is one on the few studies to examine the differences between Asian and European participants.
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Preuss, Holger. "Impact and Evaluation of Major Sporting Events." European Sport Management Quarterly 6, no. 4 (December 2006): 313–16. http://dx.doi.org/10.1080/16184740601154441.

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Pinson, Joël. "Heritage sporting events: theoretical development and configurations." Journal of Sport & Tourism 21, no. 2 (December 2, 2016): 133–52. http://dx.doi.org/10.1080/14775085.2016.1263578.

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William, Jo. "An Insider’s Guide to Managing Sporting Events." Journal of Sport Management 17, no. 3 (July 2003): 325–27. http://dx.doi.org/10.1123/jsm.17.3.325.

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Rose, Andrew K., and Mark M. Spiegel. "Do Mega Sporting Events Promote International Trade?" SAIS Review of International Affairs 31, no. 1 (2011): 77–85. http://dx.doi.org/10.1353/sais.2011.0000.

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Vukovic, Slavisa. "Practical experiences in preventing violence at sporting events." Zbornik Matice srpske za drustvene nauke, no. 146 (2014): 129–39. http://dx.doi.org/10.2298/zmsdn1446129v.

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The paper first discusses the characteristics of the current forms of violence at sporting events, especially football games, as well as the factors that lead to the manifestation of violence. Then, the author explains the possibilities of improving social measures in preventing violence at sporting events, in addition to existing measures of situational prevention. In the field of social prevention it is especially emphasized the importance of cooperation between fans and sports clubs and the role of other entities whose activities are important or can be important in the field of social prevention. Traditionally, police and private security sector services have an important role in preventing violence at sports events. However, origin of violence lies mostly outside sports and sporting events are often places for manifestation of violence, which requires measures of social prevention of an equal, if not greater, extent. It can be realistically expected that social prevention measures achieve long-term effects in reducing violence at sporting events. Also, exclusive or dominant situational prevention measures can have short-term impact on reducing this kind of violence.
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47

Scherer, Jay, Michael Sam, and Richard Batty. "Sporting sign wars: advertising and the contested terrain of sporting events and venues." International Journal of Sport Management and Marketing 1, no. 1/2 (2005): 17. http://dx.doi.org/10.1504/ijsmm.2005.007119.

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48

Wang, Lina, Fanfei Zhao, and Guanqun Zhang. "Analysis on the Impact of Large-Scale Sports Events on Regional Economy Based on SWOT-PEST Model." Journal of Mathematics 2022 (March 7, 2022): 1–12. http://dx.doi.org/10.1155/2022/7769128.

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Against the background of surging globalization and accelerating urbanization, more and more cities are choosing to reposition their urban landscape by hosting sports events at different levels to achieve a great leap forward in urban development. Major sporting events can quickly gather various resources from all over the country and even the world for a city, promoting it to become a world-famous city with international influence. In the twenty-first century, more and more Chinese cities are bidding to host important sporting events at different levels, but historical experience shows that hosting slightly important sporting events is a “double-edged sword” and economic benefits are no longer the main reason for a city to host an event. Using the SWOT-PEST model, this paper provides an in-depth analysis of the advantages, disadvantages, opportunities, and challenges of marginally important sporting events of different levels affecting the regional economy from political, economic, social, and technological aspects, so as to understand in detail the economic impact of sporting events.
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Patel, MPH, MPhil, Sonny S., Julian H. Neylan, MS, Katerina Bavaro, Peter R. Chai, MD, MS, Eric Goralnick, MD, MS, and Timothy B. Erickson, MD. "Chemical, biological, radiological, nuclear, and explosives (CBRNEs) preparedness for sporting event mass gatherings: A systematic review of the literature." American Journal of Disaster Medicine 17, no. 1 (March 1, 2022): 57–74. http://dx.doi.org/10.5055/ajdm.2022.0420.

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Objective: Sporting events often constitute mass gatherings (MGs) featuring large crowds of spectators and participants. Our objective is to understand the current state of emergency preparedness for sporting events by examining past MG sporting events to evaluate mitigation, preparedness, response, and recovery against chemical, biological, radiological, nuclear, and explosive (CBRNE) events.Methods: In accordance with Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) guidelines, a systematic literature review was carried out among 10 literature databases. The quality and risk of bias in each reviewed publication was assessed using the Mixed Methods Appraisal Tool.Results: A total of 5,597 publications were identified. Of these, 81 papers were selected for full text reads and 25 publications were accepted. The included articles documented sporting events worldwide, ranging from incidents occurring from 1972 to 2020. Cross-cutting themes found in best practices and recommendations were strategic communication, surveillance, planning and preparedness, and training and response.Conclusion: More evidence-based guidelines are needed to ensure best practices in response and recovery for CBRNE incidents at sporting events. Public health risks as well as implementation barriers and opportunities to prepare for potential CBRNE threats at sporting event MGs require further investigation.
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Scott Erickson, G., and Roland J. Kushner. "Public event networks: an application of marketing theory to sporting events." European Journal of Marketing 33, no. 3/4 (April 1999): 348–65. http://dx.doi.org/10.1108/03090569910253189.

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