Relevant bibliographies by topics / Sport subculture

Academic literature on the topic 'Sport subculture'

Author: Grafiati
Published: 7 July 2024
Last updated: 7 July 2024

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Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Journal articles on the topic "Sport subculture":

1

Donnelly, Peter, and Kevin Young. "The Construction and Confirmation of Identity in Sport Subcultures." Sociology of Sport Journal 5, no. 3 (September 1988): 223–40. http://dx.doi.org/10.1123/ssj.5.3.223.

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It is usual in interactionist research to view the process of socialization into subcultures as, in part, a process of identity formation. However, we prefer to examine this process, at least in the case of sport subcultures, as a far more deliberate act of identity construction. That is, through a variety of means, the most significant of which is modeling, the neophyte member begins to deliberately adopt mannerisms, attitudes, and styles of dress, speech, and behavior that he or she perceives to be characteristic of established members of the subculture. Such perceptions among neophytes are usually far from being completely accurate and are frequently stereotypical. Thus, it is necessary to examine also the complementary process of identity confirmation in order to conduct a more complete examination of socialization into a subcultural career. These processes, and neophyte mistakes emerging in them, are examined with respect to ethnographies of climbers and rugby players conducted by the authors, together with supporting material from studies of other sports-related aspects of ethnographic research.
2

Williams, Trevor, and Denise Taylor. "Socialization, Subculture, and Wheelchair Sport: The Influence of Peers in Wheelchair Racing." Adapted Physical Activity Quarterly 11, no. 4 (October 1994): 416–28. http://dx.doi.org/10.1123/apaq.11.4.416.

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This study examines the influence of peers as sport socialization agents in the context of a wheelchair racing subculture in the United Kingdom. Using participant observation and survey methods the study focuses on elite and nonelite peer relationships–those between nonelite racers, between elite racers, and between elite and nonelite racers–and the knowledge that is transmitted and exchanged as subcultural responses to wheelchair racing problems. Six main interactional socialization contexts are identified: buying a racing wheelchair, British Wheelchair Racing Association training sessions, local training sessions, domestic races, foreign races, and Great Britain national squad training. Within these contexts elite racers socialize their nonelite peers by passing on subcultural solutions to two sets of problems: those that concern the racing chair and those that concern training. The relationship between the individual and the collective is complex, but peers play a major role in the development and transmission of the wheelchair racing subculture.
3

Wheaton, Belinda. "“Just Do It”: Consumption, Commitment, and Identity in the Windsurfing Subculture." Sociology of Sport Journal 17, no. 3 (September 2000): 254–74. http://dx.doi.org/10.1123/ssj.17.3.254.

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Debates about changing contemporary Western societies have emphasized the increasingly fluid and fragmented nature of identities, suggesting that people draw their sense of identity from increasingly diverse sources, including sport and leisure lifestyles. Drawing on ethnographic work on windsurfing subcultures, this article explores the ways in which participants create and perform (sub)cultural identities through their “new sport” consumption and its attendant lifestyle. The paper identifies the main features of the windsurfers’ status system, illustrating that demonstrating commitment, not the conspicuous display of equipment or subcultural style, is central to the meanings the windsurfers give to their participation and subcultural identity. The paper concludes by examining to what degree purported features of contemporary postmodern culture, such as a loss of self-identity, are reflected in such seemingly “image-based” new sport consumption practices.
4

Crosset, Todd, and Becky Beal. "The Use of “Subculture” and “Subworld” in Ethnographic Works on Sport: A Discussion of Definitional Distinctions." Sociology of Sport Journal 14, no. 1 (March 1997): 73–85. http://dx.doi.org/10.1123/ssj.14.1.73.

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Within sport ethnography, the term “subculture” has been employed so broadly that the term has lost much of its explanatory power. In this paper, we attempt to reclaim the explanatory powers of the concept subculture by differentiating it from the concept “subworld.” The paper reviews the theoretical foundations of the concept of subculture and subworld, proposes definitional distinctions, and finally makes recommendations for the use of these concepts in future ethnographic research in sport.
5

Klein, Alan M. "Pumping Irony: Crisis and Contradiction in Bodybuilding." Sociology of Sport Journal 3, no. 2 (June 1986): 112–33. http://dx.doi.org/10.1123/ssj.3.2.112.

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While the projection of ideal images is very important in American culture, it is in the subculture and sport of bodybuilding that it gets carried to the extreme. A 4-year study of bodybuilding’s mecca—Southern California—revealed a fundamental set of discrepancies between what the subculture projects as ideal and what actually goes on. These discrepancies are examined to determine which ones result from changes that have taken place in body-building and which are structural to it. It is shown that as the sport/subculture altered its image to achieve cultural respectability, it inadvertently created new problems. The shifts are examined within the context of studies of deviance and point to the need for long-term ethnography in sport sociology.
6

Green, B. Christine, and Laurence Chalip. "Sport tourism as the celebration of subculture." Annals of Tourism Research 25, no. 2 (April 1998): 275–91. http://dx.doi.org/10.1016/s0160-7383(97)00073-x.

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Christine Green, B. "Leveraging Subculture and Identity to Promote Sport Events." Sport Management Review 4, no. 1 (May 2001): 1–19. http://dx.doi.org/10.1016/s1441-3523(01)70067-8.

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Kwon, Kisung, and Jeehyun Kang. "Analysis of the Role of Sport in the Changing Status of Graffiti." Korean Journal of Sport Science 33, no. 3 (September 30, 2022): 418–28. http://dx.doi.org/10.24985/kjss.2022.33.3.418.

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PURPOSE Although sport and graffiti often collaborate in various forms and sectors, research on this phenomenon is insufficient. Therefore, this exploratory study analyzed the role of sport in line with the diffusion of graffiti in Korea.METHODS Qualitative research method was applied for data collection and analysis. Specifically, systematic literature review, semi-structured in-depth interviews, and written interviews were used for data collection. Subsequently, content analysis, categorization, and itemization were performed. RESULTS International sporting events had an impact on the diffusion process of graffiti. Additionally, graffiti was used as a promotional content for sporting events and sport brands, and specific sport content were used as the medium for street art works, including graffiti. Furthermore, graffiti was used as a promotional content for marketing activities in collaboration with a professional sports team by general corporations.CONCLUSIONS As graffiti becomes one of the major cultures from a subculture, it is expected to increase public interest in all sports and not just in specific sports through collaboration with graffiti.
9

Lemyre, François, Pierre Trudel, and Natalie Durand-Bush. "How Youth-Sport Coaches Learn to Coach." Sport Psychologist 21, no. 2 (June 2007): 191–209. http://dx.doi.org/10.1123/tsp.21.2.191.

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Researchers have investigated how elite or expert coaches learn to coach, but very few have investigated this process with coaches at the recreational or developmental-performance levels. Thirty-six youth-sport coaches (ice hockey, soccer, and baseball) were each interviewed twice to document their learning situations. Results indicate that (a) formal programs are only one of the many opportunities to learn how to coach; (b) coaches’ prior experiences as players, assistant coaches, or instructors provide them with some sport-specific knowledge and allow them to initiate socialization within the subculture of their respective sports; (c) coaches rarely interact with rival coaches; and (d) there are differences in coaches’ learning situations between sports. Reflections on who could help coaches get the most out of their learning situations are provided.
10

Hoberman, John M. "Sport and Social Change: The Transformation of Maoist Sport." Sociology of Sport Journal 4, no. 2 (June 1987): 156–70. http://dx.doi.org/10.1123/ssj.4.2.156.

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In the decade following the death of Mao Zedong in 1976, the People’s Republic of China has experienced a cultural and ideological transformation unprecedented in the history of communist societies. Sport, like the arts, is a political subculture that expresses prevailing ideological trends; for this reason, the new modernization in China has mandated a new ideological interpretation of sport. Contrary to appearances, the ideological content of Maoist sport doctrine has actually been retained in post-Maoist sport ideology. What has changed is the relative degree of emphasis accorded specific ideological elements, so that these two doctrinal phases may be analyzed in terms of dominant and recessive traits. The four primary ideological variables examined in this study are competition, high-performance sport and record-setting, sportive ethics, and scientific sport.
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You might also be interested in the extended bibliographies on the topic 'Sport subculture' for particular source types:
Journal articles Dissertations / Theses Books

Dissertations / Theses on the topic "Sport subculture":

1

Wheaton, Belinda. "Consumption, lifestyle and gendered identities in post-modern sports : the case of windsurfing." Thesis, University of Brighton, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387819.

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Smith, Graham. "The influence of overseas coaching and management on the occupational subculture of English professional football." Thesis, University of Brighton, 2011. https://research.brighton.ac.uk/en/studentTheses/52324e84-2c14-4fbc-9fea-754379c7d2b7.

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As an area of academic and popular interest it is generally acknowledged that migrant British players and coaches were instrumental in football's global diffusion and that different technical and tactical emphases developed according to particular geographical locations and cultural milieu. As the twentieth century unfolded the trend reversed with increased inward flows of elite foreign playing and coaching labour into the upper tiers of UK football, challenging the distinctive and erstwhile dominant occupational culture of the English game. This study examines this process of sub-cultural adaptation. It is principally concerned with critical evaluation of the dynamics of occupational culture modification and any resultant tensions evidenced between expatriate and indigenous coaching talent and other interest groups operating within the higher echelons of English professional football.
3

Lebreton, Florian. "«Faire lieu » à travers l’urbain : socio-anthropologie des pratiques ludo-sportives et auto-organisées de la ville." Rennes 2, 2009. http://tel.archives-ouvertes.fr/tel-00383228/fr/.

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Cette recherche combine les acquis de la sociologie urbaine et ceux de la sociologie des sports. Elle analyse les logiques et modalités des pratiques ludo-sportives, à la fois auto-organisées et urbaines. Ces pratiques sont non seulement dans la ville mais sont d‟abord de la ville. Elles s‟inscrivent pleinement dans le « faire lieu » au sein des espaces publics urbains. L‟enquête concerne quatre communautés pratiquantes à Paris : spéléologie urbaine, base-jump urbain, street-golf et parkour. Inspirée par une démarche socio-anthropologique, la méthodologie de recherche oscille entre un engagement (immersion au sein des communautés) et une distanciation (analyse et écriture réflexive). Avec une population constituée de trente-quatre pratiquants, nous analysons précisément le caractère éminemment sous-culturel (subculture) de ces communautés très minoritaires. Regroupés autour de représentations et de valeurs élaborées au sein du groupe, les pratiquants s‟approprient les architectures urbaines pour les modeler et les réaménager selon leurs propres logiques d‟actions. Ainsi, les modalités de pratique révèlent une motricité développée au contact des lieux urbains pratiqués. La combinaison des actions de type ramper/marcher/courir, voler/sauter et être en mouvement ou à l‟arrêt sont des modalités de pratique valorisées par ces déambulations ludo-sportives
This research combines the benefits of urban sociology and the sociology of sports. It analyzes the logical and practical modalities of fun sports, both organized and self-urban. These practices are not only in the city but are first “from” the city. They are fully in line "to place" in urban public spaces. The investigation involves four communities practicing Paris urban spelunking, base-jump Urban street golf and parkour. Inspired by a socio-anthropological research methodology varies between a commitment (immersion in the communities) and distancing (analysis and reflective writing). With a population of thirty-four practitioners, we analyze precisely the highly sub-culture (subculture) of these very small minority communities. Grouped around representations and values developed within the group, the ownership of the practice architecture for modeling and rearrange according to their own logic of action. Thus, the modalities of practice reveal a motor developed in contact with the prevailing urban places. The combination of type crawl / walk / run, fly / jump and be in motion or at standstill arrangements are enhanced by the practice of wandering sports games
4

Lebreton, Florian Héas Stéphane. ""Faire lieu" à travers l'urbain socio-anthropologie des pratiques ludo-sportives et auto-organisées de la ville /." Rennes : Université Rennes 2, 2009. http://tel.archives-ouvertes.fr/tel-00383228/fr.

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Taylor, Aline Marie. "Negotiating 'modernity' on the run : migration, age transition and 'development' in a training camp for female athletes in Arusha, Tanzania : a thesis submitted in fulfilment of the requirements for the degree of Master of Arts in Anthropology, University of Canterbury /." Thesis, University of Canterbury. Social and Political Sciences, 2008. http://hdl.handle.net/10092/2197.

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Sports have recently been incorporated into international development agendas in a bid to 'empower' women and foster gender equality. Considered a masculine domain, sports are argued to empower women by challenging the status quo and their 'traditional' positions in societies. This thesis examines the use of sport in an athletic training camp for female distance runners located in Arusha, Northern Tanzania. Like other similar camps throughout East Africa, this training camp provides financial support for athletes, recruited from isolated rural areas, to live and train full time in the city. The camp was founded and is run by a Tanzanian couple, known as Gwandu and Mama Gwandu, but it has recently begun receiving financial support from an American development organisation. The director of this organisation, Karl, aims to empower the young women training in the camp by enabling them to use their sporting talent to further their education. This directly contradicts Gwandu and Mama Gwandu's goals, however, and they strive to enable the girls to improve their lives by earning money from running. The girls themselves perceive running as a unique opportunity to migrate to Arusha and distance themselves from their natal villages. The idea of earning money from running is secondary, for the girls, to the aspiration of settling permanently in the city. Although running provides a common link between the goals of the development organisation, those of Gwandu and Mama Gwandu, and those of the female athletes themselves, the overlap between these goals is only partial. Pragmatic constraints in each case mean the goals remain always unattainable and partially unachieved, and are continually readjusted to fit changing constraints and perceptions of what is possible. In discussing the different aspirations held by those involved in the training camp, this thesis highlights the multiple ways in which notions of 'modernity' can be understood and enacted. Modernity is a central theme in contemporary African anthropological literature, as is the notion of 'multiple modernities', often used to refer to the culturally diverse interpretations of the meaning of modernity and subsequent efforts to 'become modern'. Using key authors including Ferguson (1999), Snyder (2002; 2005) and Schneider (1970), this thesis argues that, drawing on different influences to enact different cultural styles, the girls, Gwandu and Mama Gwandu imagine and perform 'modernity' in different ways. Gwandu and Mama Gwandu are shown to draw on notions of maendeleo to construct a localist cultural style, which they attempt to enforce on the athletes in the camp. By contrast, the girls are argued to draw inspiration from what they perceive as the 'city' lifestyle maintained by Malkia – one of Tanzania's most successful female athletes – to construct a cosmopolitan cultural style they gradually gain performative competence in throughout their time in the camp. While both visions emphasise the importance of urbanisation, Gwandu and Mama Gwandu's localism condemns particular practices they conceive of as characteristic of "city life", including the value placed on commodities and modes of consumption that is central to the girls' cosmopolitanism. The clash between Gwandu and Mama Gwandu's goals and those of the girls is most pronounced at the beginning of their time in the camp. The girls’ compliance with camp rules increases with their time spent in the camp, as their vision increasingly overlaps with that of Gwandu and Mama Gwandu. I argue that the clash between their goals is once again pronounced after the girls have left the camp, and attempt to perform the cosmopolitan cultural style in which they have increasingly gained competence during their time in the camp. This discussion raises questions about the ways in which women can be 'empowered' through sports such as running. I argue that it is not running itself that empowers women like Malkia but, rather, the opportunity running affords them to acquire the material resources required, to perform the cosmopolitan style towards which they aspire.
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Messey, Orlane. ""C’est du sport, tu t’attendais à quoi ?". D'un entre-soi permissif à un sport inclusif : le cas du roller derby français." Electronic Thesis or Diss., Bourgogne Franche-Comté, 2024. http://www.theses.fr/2024UBFCC001.

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Le roller derby est une discipline sportive américaine, apparue en France en 2009. Sa diffusion en Europe est notamment liée au film Bliss qui contribue à la popularisation de cet ancien sport, recréé en 2001 aux abords des milieux musicaux alternatifs du Texas. Le roller derby s’implante en France à partir d’un modèle de pratique carnavalesque, à travers lequel les équipes se plaisent à détourner les codes du sport mainstream. De plus, celles-ci tendent à s’organiser initialement autour de la logique punk do it yourself (DIY), qui consistent à refuser les logiques capitalistes en privilégiant l’autogestion. Dix ans après l’apparition de cette pratique en France, ce travail de thèse en sciences du sport entend comprendre la structuration du roller derby face au modèle sportif « traditionnel », mainstream. À partir d’une approche sociologique et ethnographique, il s’agit d’interroger la manière dont le roller derby français parvient à se structurer en dehors des cadres dominants. Le constat d’une euphémisation évidente des marqueurs subversifs et l’adoption des codes du milieu sportif fédéral suggèrent l’inscription dans la pratique dans un processus de sportivisation. Pourtant, celle-ci n’est pas ici synonyme d’une récupération par les instances sportives. Cette normalisation de la pratique prend place, au contraire, au sein même des équipes. En mobilisant les cadres de l’interactionnisme symbolique, cette recherche met en lumière le rôle joué par les actrices de la pratique au cours de cette sportivisation et les manières dont celle-ci négocient un cadre de pratique articulé entre détournement et appropriation du modèle sportif dominant. L’enjeu principal est ainsi de montrer le passage d’une pratique dite « permissive » à un sport « inclusif ». Si les joueuses défendent aujourd’hui leur place sur les terrains du sport mainstream, l’affichage d’une inclusion des minorités de genre s’est progressivement substitué aux marqueurs – carnavalesques – de subversion des codes sportifs. À mesure que les équipes quittent les « marges » du sport pour investir ses institutions, la subversion laisse place à l’inclusion, comme un ultime insigne de distance vis-à-vis du centre du milieu sportif. Néanmoins, des équipes continuent de résister au poids du modèle compétitif. À celles qui s’emparent de nouveau du DIY comme d’un moyen d’organiser autrement la pratique sportive (sans hiérarchie, de manière horizontale), d’autres choisissent de privilégier le folklore comme mode de résistance à l’homogénéisation de la pratique
Roller derby is an American sports discipline that emerged in France in 2009. Its spread in Europe is notably linked to the film Bliss, which contributes to the popularization of this ancient sport, recreated in 2001 in the alternative music scenes of Texas. Roller derby establishes itself in France based on a carnival and permissive practice model through which the teams hijacked the mainstream sport. Furthermore, teams initially organized around the punk do-it-yourself (DIY) logic, which involved rejecting capitalist logic and favoring self-management. Ten years after the emergence of this practice in France, this sports science thesis aims to understand the structuring of roller derby in relation to the "traditional," mainstream sports model. Using a sociological and ethnographic approach, the aim is to examine how French roller derby managed to structure itself outside dominant frameworks. The observation of an obvious euphemization of subversive markers and the adoption of codes from the federal sports environment suggest the incorporation of the practice into a sportification process. However, this is not synonymous with a takeover by sports authorities here. On the contrary, this normalization of practice takes place within the teams themselves. By mobilizing symbolic interactionism frameworks, this research highlights the role played by the female practitioners during this sportsification and how they negotiate a practice framework articulated between the diversion and appropriation of the dominant sports model. The main challenge is to show the transition from a so-called "permissive" practice to an "inclusive" sport. While female players now defend their place on mainstream sports fields, the display of inclusion of gender minorities has gradually replaced the carnivalesque markers of subversion of sports codes. As teams are leaving the margins of the sport to enter its institutions, subversion gives way to inclusion, as a final marker of distance from the core of the sports environment. Nevertheless, some teams continue to resist the pressure of the competitive model. Some embrace DIY as a means of organizing sports practice differently (without hierarchy, but horizontally), while others choose to prioritize folklore as a mode of resistance to the homogenization of practice
7

Holm, Elin, and Mårten Kevesäter. "Organisationskultur – från ideell till kommersiell : En kvalitativ studie om organisationskultur i en organisation med ideell, professionell och kommersiell idrott." Thesis, Södertörns högskola, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41512.

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Historiskt sett har idrotten i Sverige utövats dels efter ett amatörideal i syfte att bekämpa ohälsa, dels efter eget idrottsintresse. Idrotten har sedan den etablerade sig, följt samhällsutvecklingen och anpassat sig därefter. När amatörregeln togs bort på 60-talet genomgick idrotten en förändring mot professionalisering vilket bland annat innebär att anställda inom professionella idrottsorganisationer erhåller ekonomisk ersättning för deras arbete och utövarna kunde tjäna pengar på sin idrott. Idrotten utvecklades i samhället och kommersialisering blev ett fenomen som har gett bestående inslag inom idrottsvärlden, där det nu återfinns flera kulturella värdegrunder som består av ideell, professionell och kommersiell idrott. Syftet med studien är att undersöka om de olika kulturella värdegrunderna kan förenas inom en idrottsorganisation och om det då uppstår några problematiska situationer, spänningar, när de förenas. Studien är en kvalitativ fallstudie där tre semistrukturerade intervjuer har genomförts. Resultatet utgick ifrån Schein’s organisationskultursmodell samt de kulturella värdegrundernas identiteter och visade på att organisationskulturen formas och integreras av ideell, professionell och kommersiell idrott samt att det uppstår spänningar när dem förenas i en organisation. I detta fall blir den professionella och kommersiella verksamheten mer dominerande i organisationskulturen.
Historically, sports in Sweden have been practiced either according to an amateur ideal for the purpose of combating ill-health or and in accordance with the athletes own sports interest. Since its establishment, sport has followed social development and adapted accordingly. When the amateur rule was removed in 1967, the sport underwent a change towards professionalization. It is primarily sports organizations that compete at the highest level and with a focus on team sports that have embraced this professionalization. The professionalization meant that employees in sports organizations were paid a salary and that the athletes could make money from their sports. Development in sport has since continued in line with society and commercialization has become a phenomenon as well as a lasting element that has taken over parts of the power in the sports world. This has created different cultural values ​​in sports.  We now talk about non-profit -, professional - and commercial sports. This study investigates whether these values ​​can work together within an elite organization and what tensions may arise between them. The study is a qualitative case study in which three semi-structured interviews have been conducted. The analysis was based on Schein's organizational culture model, which focuses on the levels of artifacts, espoused beliefs and values ​​and basic underlying assumptions. The result showed that organizational culture is shaped and integrated by the different cultural values.
8

Monoky, Mathieu. "Ultras et hooligans en France : Socio-histoire des supporters radicaux de football au tournant des XXe et XXIe siècles." Thesis, Lille 3, 2019. http://www.theses.fr/2019LIL3H050.

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En France, certains supporters de football se revendiquent ultras ou hooligans et mettent en scène leur sentiment d’appartenance. Ces entités, qui regroupent majoritairement de jeunes hommes, apparaissent de façon embryonnaire à la fin des années 1970 en France et plus certainement au milieu des années 1980.Cette thèse analyse l’émergence et le développement des groupes de supporters radicaux de football. Il s’agit ici d’interroger le phénomène dans la durée, de « contextualiser » son avènement et son développement en France.En outre, grâce à un corpus de sources endogènes, les pratiques supportéristes sont étudiées, le fonctionnement hiérarchisé des groupes est objectivé et les systèmes de valeurs de ces subcultures sont explicités.À travers cette recherche doctorale, c’est aussi la régulation du phénomène qui est questionnée. En effet, certaines de leurs pratiques culturelles se heurtent à des interdits sociaux et la médiatisation des violences supportéristes fait de la gestion de cette « jeunesse dangereuse » un nouvel enjeu politique
In France, certain types of football supporters claim to be “ultras” or hooligans by displaying the feeling of belonging. These entities, which primarily include young men, started to appear embryonically in France at the end of 1970s, but then more certainly in the mid-1980s.This thesis analysis the raising and development of hardcore football fan groups. In particular, it questions such phenomenon over time, contextualising its advent and development in France.Furthermore, based on a collection of endogenous resources, this work studies the supporters’ habits, it defines their groups sexualised and hierarchical functioning, and it explains the system of values within this subculture.This PhD research work also questions the regulation of this phenomenon. Indeed, going some of their cultural habits against social prohibitions, and being supporters’ violence increasingly covered by media; the management of this so-called “dangerous youth” has become a new political challenge
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Jones, Amanda. "From subcultures to social worlds : women in sport, women in triathlon." Thesis, De Montfort University, 2004. http://hdl.handle.net/2086/4159.

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Maitland, Nicholas James. "Spinning Media: Understanding how snowboarding video producers incorporate advertising into subcultural media." Thesis, University of Canterbury. Media and Communications, 2015. http://hdl.handle.net/10092/11053.

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Snowboard media producers attempt to create subculturally relevant videos that connect with the audience. Videos provide the opportunity to report and document snowboarding activity, highlight new developments and provide visibility to prominent participants and associated businesses. Being a well-known and esteemed snowboarding participant is advantageous to being a producer, as it provides an identifiable cultural capital and implies a trustworthy ‘by-riders-for-riders’ philosophy. Connecting with the viewers is vital, as the audience plays a role in the distribution of videos by sharing and endorsing them through their social networks. Motivating factors in audience media sharing, also known as media spreading, include status seeking, improving credibility, personal satisfaction and personal expression. Snowboarding was founded on anti-mainstream and anti-commercialism beliefs, which means that incorporating advertising and promotional messaging could negatively impact on audience connection. Yet, filming and producing snowboarding videos is difficult and expensive. Advertising represents an opportunity to attract funding and support to assist with production costs and, ultimately, provide profit. In order to accommodate advertising into their videos, producers are sometimes required to compromise their standards. This compromise represents a threat to audience connection. Producers believe that high quality, innovative snowboarding action footage provides the best opportunity to wow the audience. Various forms of advertising, including stealth marketing, sponsored journalism, and hybrid messaging, are often displayed in the moments between action footage shots, but advertising compromise can also affect action footage, particularly on client-funded projects. How advertising is incorporated can also depend on the industry the advertiser operates in. Alcohol brand advertising is identified as highly restrictive due to legal implications and public perceptions. Advertisers from businesses strongly related to the snowboarding subculture are more aware of their competitors’ presence in videos, which can cause conflict. Ski field support can be varied, despite high levels of visibility in the videos.
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Books on the topic "Sport subculture":

1

Cribb, Billy. Tarmac warrior: The violent world of extreme fighting. Edinburgh: Mainstream Pub., 2001.

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Gabler, Jonas. Die Ultras: Fussballfans und Fussballkulturen in Deutschland. Köln: PapyRossa, 2010.

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Gabler, Jonas. Die Ultras: Fussballfans und Fussballkulturen in Deutschland. Köln: PapyRossa, 2010.

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Lee, Kolton. The last card. London: Maia, 2007.

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5

Friedrich-Wilhelm, Deiters, Pilz Gunter, and Fussballfanprojekt Hannover, eds. Aufsuchende, akzeptierende, abenteur- und bewegungsorientierte, subjektbezogene Sozialarbeit mit rechten, gewaltbereiten jungen Menschen: Aufbruch aus einer Kontroverse : Dokumentation eines Workshops aus Anlass des 10jährigen Bestehens des Fussballfanprojektes Hannover. Münster: Lit, 1998.

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6

Lawler, Kristin. The American surfer: Radical culture and capitalism. New York: Routledge, 2010.

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Ian, Peddie, ed. The resisting muse: Popular music and social protest. Aldershot, Hants, England: Ashgate, 2005.

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(Editor), Kevin Young, and Michael Atkinson (Editor), eds. Sport Subcultures, Volume 4 (Research in the Sociology of Sport). JAI Press, 2008.

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Gilbert, Keith. Sexuality, Sport And the Culture of Risk: Sexuality, Sport and the Culture of Risk (Sport, Culture & Society). Meyer & Meyer Fachverlag und Buchhandel GmbH, 2005.

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Giardina, Michael D., and Michele K. Donnelly. Youth Culture and Sport: Identity, Power, and Politics. Taylor & Francis Group, 2012.

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Book chapters on the topic "Sport subculture":

1

Crawford, Scott A. G. M. "NASCAR’s Boy Wonder: Jeff Gordon as Ambivalent Sex Symbol in a Macho Subculture." In Sport, Rhetoric, and Gender, 213–20. New York: Palgrave Macmillan US, 2006. http://dx.doi.org/10.1057/9780230600751_18.

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Spracklen, Karl. "Leisure Subcultures." In Leisure, Sports & Society, 115–26. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-32909-7_10.

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Andreasson, Jesper, and Thomas Johansson. "Negotiating the Subcultural Body." In Extreme Sports, Extreme Bodies, 67–94. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-97238-1_4.

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Ding, Yiyin. "BMX in China: Subculture Identity, Family, and Career." In Lifestyle Sports and Identities, 154–60. London: Routledge, 2021. http://dx.doi.org/10.4324/9780429340505-10-13.

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Williams, J. Patrick, and Victoria Puay Ru Chua. "Conventional Culture, Subcultural Institutions, and SubculturalCareers as Backdrops to Identity Work in Singapore's Esports Scene." In Lifestyle Sports and Identities, 227–47. London: Routledge, 2021. http://dx.doi.org/10.4324/9780429340505-16-21.

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"Sport Instead of Play." In Skateboarding Between Subculture and the Olympics, 157–76. transcript-Verlag, 2019. http://dx.doi.org/10.14361/9783839447659-009.

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Cantin-Brault, Antoine. "Sport Instead of Play." In Skateboarding Between Subculture and the Olympics, 157–76. transcript Verlag, 2019. http://dx.doi.org/10.1515/9783839447659-009.

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David Howe, P. "Chapter 14 Paralympic newsrooms: On creating a mediated subculture." In Research in the Sociology of Sport, 319–34. Elsevier, 2008. http://dx.doi.org/10.1016/s1476-2854(07)00214-2.

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"A Parkboy Remembers Colts, Products of a Subculture of Sport." In Social Roles Of Sport In Carib, 167–86. Routledge, 2013. http://dx.doi.org/10.4324/9780203059333-14.

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Snyder, Gregory J. "Professional Street Skateboarding." In Skateboarding LA. NYU Press, 2017. http://dx.doi.org/10.18574/nyu/9780814769867.003.0006.

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Abstract:
This chapter is an introduction to the career development of some up-and-coming skateboarders. At this stage, these skaters are early in their subculture career, although all of them do eventually go on to become very successful professionals in this action sport. This chapter is an ethnographic account of the processes by which the transformation from up-and-coming street skater to professional skateboarder takes place.

Conference papers on the topic "Sport subculture":

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Frolova, Alla V. "Psychological and pedagogical technologies for the correction of social fears of participants in a subculture of role-playing games of live action." In Journal of Human Sport and Exercise - 2020 - Spring Conferences of Sports Science. Universidad de Alicante, 2020. http://dx.doi.org/10.14198/jhse.2020.15.proc3.39.

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MAO, YAN-JIE, and ZONG-HUA LI. "CONSTRUCTION AND ALIENATION: RESEARCH ON FEMALE IMAGES IN WEBCAST." In 2021 International Conference on Education, Humanity and Language, Art. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtssehs/ehla2021/35723.

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In recent years, webcasting has developed in a spurt, giving birth to a large number of camgirl communities. The interconnection of virtual fields and real spaces has made the appearance of webcast subjects a social phenomenon worthy of attention. The network media empowers people and brings new fields and opportunities for the development of female subjectivity. Camgirls based on identity and subjective expression participate in the process of constructing their own image. In the diverse and fluid cyberspace field and in the age of entertainment, the conspiracy of image capital and visual consumption has continuously created and produced a subculture in the live broadcast field, causing the construction of female images from "subjective fiction." The shift to "symbol alienation" has caused the female body to be continuously desired, materialized, symbolized, disciplined and peeped. Behind the image of the network camgirl, it conveys the changes of human society and culture, the variation of the real space and the network field, and it is worthy of our reflection and discussion.
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Bai, Jingyuan, and Yunjuan Cai. "Network Subculture Communication in the Digital Age with the Replication of Meme as the Core: A Case Study of " the Popularity of Wang Ju "." In Proceedings of the 2018 6th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/ieesasm-18.2019.30.

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