Relevant bibliographies by topics / Sport marketing

Academic literature on the topic 'Sport marketing'

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Published: 4 June 2021
Last updated: 25 January 2023

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Journal articles on the topic "Sport marketing"

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Ishibuchi, Junya. "Sport Marketing." Japan Marketing Journal 42, no. 2 (September 30, 2022): 3–5. http://dx.doi.org/10.7222/marketing.2022.042.

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Ratten, Vanessa. "The dynamics of sport marketing." Marketing Intelligence & Planning 34, no. 2 (April 4, 2016): 162–68. http://dx.doi.org/10.1108/mip-07-2015-0131.

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Purpose – Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. This special issue of Marketing Intelligence and Planning focusses on “The Dynamics of Sports Marketing” by including a number of articles on this topic. The purpose of this paper is to discuss these issues by highlighting the growing area of sports marketing, sport entrepreneurship and sport management. Design/methodology/approach – Sports marketing contributes to the future of the global economy because of its linkage to other industries including manufacturing, tourism, education and technology. The role of marketing intelligence and planning for the sport sector is crucial for sport and related organizations as a way to drive the global economy and spur growth. In sport organizations, marketing consists of planning and forecasting for future demand. Findings – The findings of this introduction paper to the special journal issue highlight how it is interesting to see how sports marketing will continue to be dynamic due to its importance in building marketing practice with theory. Originality/value – This paper discusses the main sports marketing issues raised by the articles in this special issue and suggest directions for future research.
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McKechnie, Donelda S. "PromoSeven Sports Marketing." Emerald Emerging Markets Case Studies 1, no. 1 (January 1, 2011): 1–5. http://dx.doi.org/10.1108/20450621111110348.

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Subject area Sport marketing, sponsorship, marketing strategy, event management. Study level/applicability Undergraduate and Postgraduate Business and Management. Case overview This case discusses sport marketing within an emerging market business environment. PromoSeven Sports Marketing is the focus company. PromoSeven name is synonymous with major events particularly Emirates Airline Rugby 7s and the Olympic Council of Asia. The case highlights the challenges facing sponsorship, event management, sport marketing and PromoSeven's own business strategy after the 2009 economic downturn drew attention to Dubai's financial situation. Expected learning outcomes This case can be used to teach sport marketing, sponsorship, event management, and marketing strategy. It can also be used to identify target market segments for sports and the positioning that may appeal to those segments. Supplementary materials A teaching note is available on request.
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Gašović, Milan, Djurdjica Vukajlovic, Nikola Ćurčić, and Miroslav Zivkovic. "SPORT OFFER– CORE PART OF THE SPORT ORGANIZATION’S MARKETING PROGRAM." Facta Universitatis, Series: Physical Education and Sport 16, no. 1 (July 24, 2018): 167. http://dx.doi.org/10.22190/fupes161203015g.

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The sports offer (product), as a central part of the sports organizations, i.e. clubs or athletes - individuals, as a marketing program, can be considered through five of its levels, depending on the hierarchy of value for interested parties (visitors, media, advertisers, sponsors, sports agents, and the like.). These five levels are: sport experience, sport events, sports scores, the image of sports organizations and sport individuals (sportsman) and sports brand. The sports offer must be of high quality in order to attract interested parties, and increasing the popularity of the sports offer is done through numerous marketing activities.
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Gardan, Daniel, Gheorghe Epuran, and Iuliana Petronela Gardan. "The Use of Direct Marketing Techniques in Sport Marketing." Annals of "Spiru Haret". Economic Series 15, no. 4 (September 22, 2016): 49. http://dx.doi.org/10.26458/1543.

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Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself.In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last 25 years and so.The article will analyze the process of building a efficient direct marketing communication with sport consumers and the implications of using such instruments and tools for the future activity of sport related organizations. Some future research lines are proposed and conclusions are stated on the matter.
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Taks, Marijke, B. Chris Green, Laura Misener, and Laurence Chalip. "Sport participation from sport events: why it doesn’t happen?" Marketing Intelligence & Planning 36, no. 2 (April 3, 2018): 185–98. http://dx.doi.org/10.1108/mip-05-2017-0091.

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Purpose The purpose of this paper is to present and use an event leveraging framework (ELF) to examine processes and challenges when seeking to leverage a sport event to build sport participation. Design/methodology/approach The study used an action research approach for which the researchers served as consultants and facilitators for local sports in the context of the International Children’s Games. Initially three sports were selected, and two sports were guided through the full leveraging process. Prior to the event, actions were planned and refined, while researchers kept field notes. Challenges and barriers to implementation were examined through observation immediately prior to and during the event, and through a workshop with stakeholders six weeks after the event, and interviews a year later. Findings With the exception of a flyer posted on a few cars during the track and field competition, none of the planned action steps was implemented. Barriers included competition and distrust among local sport clubs, exigencies associated with organizing event competitions, the event organizers’ focus on promoting the city rather than its sports, and each club’s insufficient human and physical resources for the task. These barriers were not addressed by local clubs because they expected the event to inspire participation despite their lack of marketing leverage. The lack of action resulted in no discernible impact of the event on sport participation. Research limitations/implications Results demonstrate that there are multiple barriers to undertaking the necessary steps to capitalize on an event to build sport participation, even when a well-developed framework is used. Specific steps to overcome the barriers need to be implemented, particularly through partnerships and building capacity for leverage among local sport organizations. Originality/value This study presents the ELF, and identifies reasons why sport events fail to live up to their promise to build sport participation. Necessary steps are suggested to redress that failing.
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Quester, Pascale G. "Strategic Sport Marketing." Australasian Marketing Journal (AMJ) 6, no. 1 (June 1998): 95–97. http://dx.doi.org/10.1016/s1441-3582(98)70242-3.

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Верітов, О. І. "ФОРМУВАННЯ МАРКЕТИНГОВИХ КОМПЕТЕНЦІЙ БАКАЛАВРІВ ІЗ ФІЗИЧНОЇ КУЛЬТУРИ І СПОРТУ." Теорія та методика навчання та виховання, no. 49 (2020): 29–42. http://dx.doi.org/10.34142/23128046.2020.49.03.

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Blank, S. (2009). Building a Company with Customer Data – Why Metrics Are Not Enough. Retrieved from: https://steveblank.com/category/marketing/ page/2/. Blank, S. (2017). Don‟t let process distract you from finding the strategy. Retrieved from: https://steveblank.com/category/customer-development/ page/3/. Blank, S. (2020). Rising out of the Crisis: Where to Find New Markets and Customers. Retrieved from: https://steveblank.com/category/customer-development/. Kilkist zareiestrovanykh bezrobitnykh ta kilkist vakansii u 2019 rotsi (za danymy derzhavnoi sluzhby zainiatosti). (2019). [The number of registered unemployed and the number of vacancies in 2019 (according to the state employment service)]. URL: http://www.ukrstat.gov.ua/. (in Ukrainian). Osvitno-profesiina prohrama «Fizychna kultura i sport. Trenerska diialnist z vydu sportu pershoho rivnia vyshchoi osvity za spetsialnistiu 017 Fizychna kultura i sport. (2019). [Educational and professional program "Physical Culture and Sports. Coaching activities in the sport of the first level of higher education in the specialty 017 Physical culture and sports]. Berdiansk: Berdianskyi derzhavnyi pedahohichnyi universytet. 16 p. URL: http://bdpu.org/wp-content/uploads/2020/03/017_FKS_Sport-1.pdf. (in Ukrainian). Osvitno-profesiina prohrama «Fizychna kultura i sport» pershoho (bakalavrskoho) rivnia vyshchoi osvity. (2019). [Educational and professional program "Physical Culture and Sports" of the first (bachelor's) level of higher education]. Kherson: Khersonskyi derzhavnyi universytet. 22 p. URL: http://www.kspu.edu/FileDownload.ashx/OPP% 20017%20FIZYChNA%20KULJTURA%20I%20SPORT%20 BAKALAVR%20(1).pdf?id=8e8ede49-e4aa-4104-956d-7538f5830f66. (in Ukrainian). Osvitno-profesiina prohrama «Fizychna kultura i sport» pershoho (bakalavrskoho) rivnia vyshchoi osvity. (2019). [Educational and professional program "Physical Culture and Sports" of the first (bachelor's) level of higher education]. Ternopil: Ternopilskyi natsionalnyi pedahohichnyi universytet imeni Volodymyra Hnatiuka. 19 p. URL: http://tnpu.edu.ua/about/public_inform/akredytatsiia%20 ta%20litsenzuvannia/osvitni_prohramy/bakalavr/fizvyh/017_Fizychna_kultura_i_sport_bak alavr_2019.pdf. (in Ukrainian). Osvitno-profesiina prohrama «Trenerska diialnist v obranomu vydi sportu» pershoho rivnia vyshchoi osvity za spetsialnistiu 017 Fizychna kultura i sport. (2017). [Educational and professional program "Coaching in the chosen sport" of the first level of higher education in the specialty 017 Physical Culture and Sports]. Kharkiv: Kharkivska derzhavna akademiia fizychnoi kultury. 12 p. URL: https://khdafk.kh.ua/wp-content/uploads/ 2019/04/017- Fizychna-kuljtura-i-sport-1.pdf. (in Ukrainian). Osvitno-profesiina prohrama pidhotovky bakalavra pershoho rivnia vyshchoi osvity za spetsialnistiu 017 Fizychna kultura i sport. (2017). [Educational and professional bachelor's program of the first level of higher education in the specialty 017 Physical culture and sports]. Mykolaiv: Mykolaivskyi natsionalnyi universytet imeni V. O. Sukhomlynskoho. 14 p. URL: http://sport.mdu.edu.ua/fks/wp-content/uploads/2017/OPP_017_FKiS.pdf. (in Ukrainian). Potapiuk, I. P. (2011). Osoblyvosti zastosuvannia kompleksu marketynhu na pidpryiemstvakh sfery fizychnoi kultury i sportu. [Features of application of a marketing complex at the enterprises of sphere of physical culture and sports]. Ekonomichnyj chasopys-XXI – Economic JournalXXI. № 11-12. URL: http://soskin.info/ea/2011/11-12/201122.html. (in Ukrainian). Razumovskyi, S. O. (2013). Marketynh fizychnoi kultury yak element sotsialnoi sfery suspilstva (sotsialno-filosofskyi analiz). [Marketing of physical culture as an element of the social sphere of society (socio-philosophical analysis)]. Slobozhanskyi naukovo-sportyvnyi visnyk – Slobozhansky scientific and sports bulletin. № 2. P. 199-203. (in Ukrainian). Samodai, V. (2013). Aktualni pytannia shchodo vprovadzhennia marketynhu u sferu fizychnoi kultury i sportu. [Current issues regarding the introduction of marketing in the field of physical culture and sports]. Moloda sportyvna nauka Ukrainy – Young sports science of Ukraine. T. 4. P. 158-165. (in Ukrainian). Standart vyshchoi osvity Ukrainy. Stupin vyshchoi osvity bakalavr. Haluz znan 01 osvita/pedahohika. Specialnist 017 Fizychna kultura i sport. (2019). [Standard of higher education in Ukraine. Bachelor's degree. Field of knowledge 01 education / pedagogy. Specialty 017 Physical culture and sports]. Kyiv: Ministerstvo osvity i nauky Ukrainy. 12 p. URL: https://mon.gov.ua/storage/app/media/vishcha-osvita/zatverdzeni%20standarty/2019/ 04/25/017-fizichna-kultura-i-sport-bakalavr.pdf. (in Ukrainian). Tanklevska, N. S. & Vybranskyi, V. V. (2019). Osnovy marketynhu v sportyvnii sferi. [Fundamentals of marketing in sports]. Socialno-ekonomichni problemy suchasnoho periodu Ukrainy – Socio-economic problems of the modern period of Ukraine. Vypusk 6 (140). P. 20-25. (in Ukrainian). Tyshchenko, T. B. (2010). Osoblyvosti formuvannia hotovnosti maibutnikh fakhivtsiv fizychnoho vykhovannia ta sportu do marketynhovoi diialnosti. [Features of formation of readiness of future specialists of physical education and sports for marketing activity]. Naukovyi chasopys [Natsionalnoho pedahohichnoho universytetu imeni M. P. Drahomanova]. Seriia 15: Naukovo-pedahohichni problemy fizychnoi kultury (fizychna kultura i sport): zb. nauk. pr. – Scientific journal [National Pedagogical University named after MP Drahomanov]. Series 15: Scientific and pedagogical problems of physical culture (physical culture and sports). № 3. P. 307-310. (in Ukrainian).
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Yaqub Ajeigbe, Issa. "Influence of Sports Marketing Strategies in the Promotion of Organization Products and Services in Ilorin Metropolis." Indonesian Journal of Sport Management 1, no. 2 (October 1, 2021): 128–37. http://dx.doi.org/10.31949/ijsm.v1i2.1311.

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Sport marketing remain an important aspect of global sports innovation as it is relevant to the growth of business as well as its survival. It is further prescribed as a means by which company or an organization communicate their services in a sport-oriented context. Sports marketing has been developed to promote sports events and teams as well as promotion of other products and services to consumers. Descriptive survey design was used in this study. The population comprised the sport marketers and organizations that produce and sell sport products and services to consumers totaling 54 and no sample was selected as all the marketers and organization staff were used as sampled for the study. Structured questionnaire designed in a four point likert rating scale which was validated by experts in sports marketing and tested for reliability with coefficient result of 0.82 was used to elicit data from the respondents. Two research questions and two research hypotheses were formulated for the study. The two research questions were analysed using frequency, percentage and means score while the hypotheses were tested using independent T-test at 0.05 level of significant and funding reveals that there was no significant difference in the sport marketer perception of the influence of sport marketing strategy on the promotion of organization products as well as to produce valued products based on gender,. Among the recommendations, suggested include: organization must strengthen btheir marketing strategies in order to promote their products among others Keywords: Sports marketing, strategies, and promotion of organization products and services
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Kim, Young-Kab, and Jong-ha Kim. "New Paradigm in Sport Industry: Neuro Sports Marketing." Journal of Sport and Leisure Studies 61 (August 31, 2015): 193–202. http://dx.doi.org/10.51979/kssls.2015.08.61.193.

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Dissertations / Theses on the topic "Sport marketing"

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Nufer, Gerd. "Ambush-Marketing im Sport Grundlagen - Strategien - Wirkungen." Berlin Erich Schmidt, 2010. http://d-nb.info/1001661648/04.

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Ostermann, Frank. "Strategische Markenführung im Sport mit Sponsoring und Eventmarketing unter Berücksichtigung der Auswirkungen auf den Sport /." Göttingen : Sierke, 2009. http://d-nb.info/997632267/04.

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List, David Ian. "Marketing principles applied to sport in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B31264682.

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Berger, Christian [Verfasser]. "Strategic Sports Marketing – The impact of sport advertising upon consumers : Adidas - A Case Study / Christian Berger." München : GRIN Verlag, 2008. http://d-nb.info/118595161X/34.

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Jones, Charles W. "Sociology in Sport." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/3961.

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Abeza, Gashaw. "Social Media in Relationship Marketing: The Professional Sport Context." Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/35373.

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The purpose of this thesis is to investigate the use of social media (SM) as a relationship marketing tool (RM) in the context of professional sport in North America. The specific objectives are (i) to explore the use of social media in meeting relationship marketing goals within the context of professional sport, (ii) to explore how professional sport teams’ managers see the opportunities of social media in meeting relationship marketing goals, (iii) to explore how professional sport teams’ managers see the challenges of social media in meeting relationship marketing goals, and (iv) to examine the benefits of social media, if any, in enhancing long-term relationships with their favourite sport team from the perspective of fans of professional sport teams. Guided by a pragmatist philosophical worldview, the project adopted a multi-domain qualitative research approach. The multi-domain approach reflects the three data sources (i.e., the medium-SM platform, organization-professional teams, and consumers-sport fans). Putting an individual emphasis on each of these three data sources, three different but interrelated studies are conducted to accomplish the overall purpose of the dissertation using an article-based format. The first study, guided by the relationship marketing theoretical framework, adopted a netnographic method to investigate professional sport teams’ use of Twitter as an RM tool. Specifically, the study focused on the three core components of RM: communication, interaction, and value. The netnography is based on data gathered from the official Twitter account of 20 professional sport teams from the four major leagues from August 1, 2015 to February 29, 2016. Results outline seven emergent communication types, six interaction practices, and ten values (co)created by the teams or/and fans. Theoretical and practical implications, as well as impetus for future research are identified. The second study aimed at obtaining a first-hand and an in-depth understanding of the role, opportunities, and challenges of SM in meeting RM goals from the perspective of senior managers of professional sport teams. For this purpose, semi-structured interviews were conducted with 26 managers from the four major leagues professional sport teams in North America. Results outline the platforms adopted, six intended objectives, seven opportunities and seven challenges of SM as an RM medium. A list of theoretical and practical implications, and impetus for future research is provided. The purpose of the third study was to first gain an empirically supported understanding of the role and benefits of SM as an RM tool from the perspective of professional sport fans and, following that, to identify, specify, verify, and refine the emergent benefits. The study employed an adaptation of the focus group method, dubbed the ‘sequential funnel-based focus group’, which is a multiphase, step-wise version of the established method. The sequential funnel-based focus group is conceptualized, developed, described, and used in this work as a research method. The adaptation allowed the identification of benefits of SM as a medium that enhances long-term relationships through a series of funnel-based focus group discussions in three sequential phases. A total of 10 focus groups with 81 participants took part in the study. The work identified seven major benefits (and 15 sub-categories of benefits) that fans see as opportunities presented by SM as a medium to enhance long-term relationship with their team. Theoretical contributions, practical recommendations, and directions for future research are provided. The findings from the three studies are integrated to construct a multi-dimensionally informed and comprehensive understanding of the use of SM in RM in professional sport. In general, data gathered from the perspective of the three domains (i.e., medium/SM platform, organizational/ professional teams, and consumers/sport fans) informed that SM is providing new directions to RM, making it an effective and affordable channel in realizing RM goals in professional sport context. The thesis also produced empirical evidence of the opportunities that SM presents and the challenges that it poses in terms of meeting RM goals in the context of professional sport. Informed by the studies data, the dissertation also extended Grönroos’s (2004) RM process model through the lens of SM in professional sport context. Contributions to scholarship, practical recommendations, directions for future research, and the limitations of the dissertation are provided.
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Stavros, Constantino, and n/a. "Relationship Marketing in Australian Professional Sport: An Organisational Perspective." Griffith University. Griffith Business School, 2005. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20090522.165115.

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Relationship marketing has become a fundamental concept within modern marketing thought. Some authors even suggest it is the fundamental concept. Its rise to prominence has seen it become a unifying force within the marketing discipline given its application to a whole range of areas. It promises benefits to organisations that can be distilled down to greater profits over the longer term, with less cost. The focus of relationship marketing is relatively simple. Rather than acquiring customers, the retention and development of customers is emphasised. Regrettably, the implementation of relationship marketing is not as straightforward as its definition. It requires at the very least a long-term outlook, an embracing of technology and a commitment to a customer focus. If relationship marketing is such a critical element in modern marketing, it follows that its application across industry sectors be examined. Sport is one such industry and has coincidentally emerged as a major business sector in the same time-frame as relationship marketing's maturity. As the markets for sport have grown, so too has the sophistication of the sport marketer. From amateur, myopic beginnings, sport continues to claim a strong grip on the cultural identity of countries such as Australia. Buoyed by strong media interest, attendance at sporting events continues to grow, albeit across a much larger choice-set. The road ahead is not necessarily bountiful however. Information presented in Chapter 1 of this thesis suggests that the frequency of individual attendance at major sports in Australia is declining, despite some positive overall attendance figures. In essence, it appears that loyal customers are being replaced by newer, less committed ones. While this might not be instantly damaging, it does require sport marketers to ensure that strong levels of identification with their products are developed. All of this is supported by the existing literature that has recognised that sport can likely benefit greatly from the implementation and application of relationship marketing, but is in urgent need of further study. These scenarios suggest a need to understand where relationship marketing in sport currently rests and this thesis answers the call and asks the following research questions: RQ1) To what extent do professional sporting organisations in Australia undertake relationship marketing; RQ2) what strategies do they employ and RQ3) what are the issues faced in implementing a relationship marketing approach? This thesis takes an organisational perspective, across multiple-cases in major professional sport and considers the sport-consumer relationship exclusively. It is the first study of its kind in this area and adds significantly to the body of knowledge, both within sport marketing and the broader concept of relationship marketing. It indicates that while relationship marketing is acknowledged and indeed welcomed as a concept by practitioners, their efforts at implementation have been primitive, largely unplanned and generally sporadic. More than often they reflect a reactive rather than proactive strategic approach. A range of barriers are presented and discussed as are some examples of organisations that have incorporated some parts of a relationship marketing philosophy into their structure. A conceptual model in the final chapter of this thesis synthesises the issues extracted from the various cases and existing literature. It depicts a challenging road ahead for professional sport organisations.
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Bradford, Hugh. "Marketing Scotland's museums and galleries." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21499.

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The objective of this research is to document sound marketing practice in Scotland's museums and galleries. This research was undertaken due to the increasing interest in marketing by museums themselves, and by those who fund museums. Before the research began there was a suspicion that the transfer of consumer goods marketing concepts to museums might be inappropriate, and that there was a lack of empirically based studies of marketing in museums. The literature review confirmed these suspicions. An explanatory approach using qualitative methods was therefore appropriate. Examples of sound museum marketing practice were identified by use of a panel of experts. The research was essentially an ethnographic study of what curators (managers) in the successful museums actually do. Whilst the techniques used are well established in many of the social sciences they are less common both in marketing and in museum studies. The research also made use of "Ethnograph" software for the analysi s of interview data, one of the first occasions this has been done in marketing research in the UK. The research revealed an inductively derived model identifying three important areas that successful museum curators have to attend to, namely, the management of the museum, the management of its reputation, and the management of its relationships with the museum's patron (funding) groups. It is this latter split that provides the key difference between museum marketing and commercial marketing. The research went on to discover how these three categories are dynamically related in a "spiral of success", and how the model can be used as a diagnostic tool to identify areas requiring attention. The other principal findings relate to the characteristics of successful curators. The research has implications for policy in areas including training, and the whole relationship between museums and those who fund them. In particular the idea that marketing will necessa is refuted.
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Rufer, Lisa S. "Loyalty Program Effectiveness: An Examination of Mainstream and Niche Sport Fan-Team Relationships." VCU Scholars Compass, 2018. https://scholarscompass.vcu.edu/etd/5322.

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The purpose of this study was to explore the efficacy of using loyalty programs on sport fans’ relationship quality and fan engagement toward sport organizations. This study also sought to explore which relationship quality and fan engagement factors potentially differed as a result of using loyalty programs. Since there are two major defined sport levels, differences were explored across niche and mainstream sport organizations. Using relationship marketing as the theoretical framework, participants (n = 678) were administered a 55-item instrument that included revised relationship quality and fan engagement scales. Quantitative data were used to run confirmatory factor analyses, analyses of covariance, and multivariate analyses of covariance. Results first showed that significant differences existed between mainstream sport fans that have access to a loyalty program and mainstream sport fans that do not have access to a loyalty program. Mainstream sport fans that have access to a loyalty program had higher identification and reciprocity. Mainstream sport fans that do not have access to a loyalty program were found to have higher overall fan engagement, commitment, intimacy, and performance tolerance. Results also showed differences between niche sport fans that have access to a loyalty program and mainstream sport fans that have access to a loyalty program. Mainstream sport fans that have access to a loyalty program were divided into two groups (simple or complex) based on the design of the loyalty programs. Niche sport fans that have access to a loyalty program were found to have higher overall relationship quality, trust, intimacy, management cooperation, and performance tolerance. The findings provide an introduction in to the possibility that loyalty programs could be effective for increasing relationship quality for both niche and mainstream sport organizations. Moreover, for niche sport organizations that have access to fewer resources, it is encouraging that the use of a loyalty program appears to have the capabilities to build stronger relationships and engagement. These results provide several implications for sport organizations and sport marketers and serve as a foundation for which future research on loyalty programs can build.
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Jaeschke, Lars. "Ambush-Marketing Schutzstrategien gegen assoziatives Marketing für Veranstalter von (Sport-)Grossereignissen und Markenartikler ; ein Praxisbuch." Norderstedt Books on Demand GmbH, 2008. http://d-nb.info/987315234/04.

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Books on the topic "Sport marketing"

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1948-, Hardy Stephen, and Sutton William Anthony 1951-, eds. Sport marketing. Champaign, IL: Human Kinetics Publishers, 1993.

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1948-, Hardy Stephen, and Sutton William Anthony 1951-, eds. Sport marketing. 2nd ed. Champaign, IL: Human Kinetics, 2000.

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Sport Marketing. Exeter: Learning Matters, 2011.

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Stotlar, David Kent. Successful sport marketing. Madison, Wisc: WCB Brown & Benchmark, 1993.

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Gusʹkov, S. I. Sport i marketing. Moskva: Vagrius, 1995.

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Desbordes, Michel. Marketing du sport. 3rd ed. Paris: Economica, 2004.

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Shayne, Quick, and Westerbeek Hans, eds. Strategic sport marketing. 2nd ed. Crows Nest., N.S.W: Allen & Unwin, 2003.

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Seymour, Alan, and Paul Blakey. Digital Sport Marketing. Abingdon, Oxon ; New York, NY : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781315204079.

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Desbordes, Michel. Marketing du sport. Paris: Economica, 1999.

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1965-, Westerbeek Hans, and Quick Shayne P, eds. Strategic sport marketing. St Leonards, N.S.W: Allen & Unwin, 1998.

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Book chapters on the topic "Sport marketing"

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Hoye, Russell, Katie Misener, Michael L. Naraine, and Catherine Ordway. "Sport marketing." In Sport Management, 257–78. 6th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003217947-14.

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Schlepper, Felicitas. "Sport-Marketing." In Vermarktung von Sportveranstaltungen, 5–21. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-04517-3_2.

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Hoye, Russell, Aaron C. T. Smith, Matthew Nicholson, and Bob Stewart. "Sport marketing." In Sport Management, 250–83. Fifth Edition. | New York : Routledge, 2018. |: Routledge, 2018. http://dx.doi.org/10.4324/9781351202190-11.

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Foster, George, Norm O’Reilly, and Antonio Dávila. "Sport Marketing." In Sports Business Management, 305–31. Second edition. | New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429340536-15.

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Wulf, Julia. "Ambush Marketing." In Marken und Sport, 319–44. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-08254-3_16.

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Byon, Kevin K., Brian H. Yim, Hyunseok Song, and James J. Zhang. "Sport Marketing Analyses." In Marketing Analysis in Sport Business, 1–23. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-1.

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Karg, Adam, David Shilbury, Hans Westerbeek, Daniel C. Funk, and Michael L. Naraine. "Sport services." In Strategic Sport Marketing, 219–44. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003270522-13.

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Karg, Adam, David Shilbury, Hans Westerbeek, Daniel C. Funk, and Michael L. Naraine. "Sport sponsorship." In Strategic Sport Marketing, 245–66. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003270522-14.

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Karg, Adam, David Shilbury, Hans Westerbeek, Daniel C. Funk, and Michael L. Naraine. "Sport promotion." In Strategic Sport Marketing, 193–217. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003270522-12.

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Bruhn, Manfred, and Peter Rohlmann. "Perspectives of Sport—Opportunities and Risks in Sports Marketing." In Sports Marketing, 75–82. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-39122-5_8.

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Conference papers on the topic "Sport marketing"

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Moekahar, Fatmawati, and Yudi Daherman. "Marketing Communication of Parkour Sport." In Annual International Conference on Social Sciences and Humanities (AICOSH 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200728.028.

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Rizvandi, Aye, and Farshad Tojari. "Entrepreneurial marketing effects on sport club manager performance (Conceptual Model)." In Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science. Universidad de Alicante, 2019. http://dx.doi.org/10.14198/jhse.2019.14.proc5.47.

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Cockayne, David C. "RE-ENCHANTING THE CHINESE SPORT SPECTATOR – A POSTMODERN PERSPECTIVE ON SPORT MARKETING IN CHINA." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.07.03.

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Draganov, Georgi, and Desislava Ilieva. "RELATIONSHIP MARKETING APPLIED IN THE SPORT FOR ALL SYSTEM." In INTERNATIONAL SCIENTIFIC CONGRESS “APPLIED SPORTS SCIENCES” AND THE BALKAN SCIENTIFIC CONGRESS “PHYSICAL EDUCATION, SPORTS, HEALTH”. National Sports Academy "Vassil Levski" (NSA Press), 2019. http://dx.doi.org/10.37393/icass2019/91.

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Haocheng, Hu. "Sport Marketing Strategy Choice of Domestic Sports Brands Under the Rise of Chinese Fad." In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220405.278.

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Bulanova, Ekaterina, Marina Platonova, and Olga Rokunova. "Features of Marketing Activities of the Football Club “Nizhny Novgorod”." In 79th International Scientific Conference of University of Latvia. University of Latvia, 2021. http://dx.doi.org/10.22364/htqe.2021.88.

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The relevance of the research topic is due to the fact that marketing in sports is an effective component of sports management, just as it is in other areas of management. Sports marketing has its own specific features based on the characteristics of a particular sport, and this article deals with football marketing. The purpose of this article is to reflect the results of the study of a sports club’s marketing activities. The object of the study is the regional football club “Nizhny Novgorod”(Russia). The main objectives of the study are to identify the factors that attract the fans’ interest to the football club, to attending matches and purchasing club merchandise. Based on a survey of Nizhny Novgorod residents, a study of football fans’ needs in the region was carried out and the target audience of the FC “Nizhny Novgorod” was determined. The results of the survey show that the fans are poorly motivated to attend football matches with the participation of this club. The potential of modern promotion methods such as social media marketing (SMM) is used insufficiently. There is a need to make a more active impact on football consumers in the region, to intensify the work with the fans of the club, to improve the quality and design of the club’s merchandise. As a result of our research, a series of measures have been developed aiming to involve fans in the club’s life, both on match days and between matches. These measures include: promoting season ticket sales, more effective use of the home stadium on match days, active work to attract families with children, organising family leisure at the stadium, stadium tours, activities outside the stadium – weekend events in the city’s parks. The value of the research findings presented in the article lies in identifying the need to create the conditions for a football feast based on football marketing methods, aiming to attract fans to the club.
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Cho, Woojeong, and Kyongimn Le. "The Relationship between Sport Event Sustainability and City Marketing Effectiveness." In 10th International Workshop on Business 2016. Global Vision School Publication, 2016. http://dx.doi.org/10.21742/asehl.2016.3.21.

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Somjai, Sudawan, Sumalee Srisuponvanit, and Kittisak Jermsittiparsert. "Does the e-marketing determine the sustainable performance of firm’s Sportswear industry in Thailand." In Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science. Universidad de Alicante, 2019. http://dx.doi.org/10.14198/jhse.2019.14.proc5.46.

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Pirina, Maria Grazia. "NEW TREND IN COMPETENCE FRAMEWORK FOR SPORTS MANAGERS." In INTERNATIONAL SCIENTIFIC CONGRESS “APPLIED SPORTS SCIENCES”. Scientific Publishing House NSA Press, 2022. http://dx.doi.org/10.37393/icass2022/133.

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ABSTRACT To achieve the objectives of empowering female sports managers through an up-skill process related to marketing, communication, & visibility strategies, Germany & Italy realized comprehensive research about the current needs of sports managers in communication/ marketing skills. This study aims to determine the profiles of the sports managers in each country and their level of sport management competencies. The descriptive-comparative research design, & descriptive statistics were used, such as mean, mode, standard deviation, & frequency count, in describing the respondents’ profiles. In contrast, a t-test was used to compare the level of competencies of sports managers in each country by sex and One-Way ANOVA for age group, the number of years of experience, & their educational level. Intensive training learning was emphasized in developing the sports management competencies of female sports managers in Germany & Italy. Based on the data for Germany, it was found that there aren’t significant differences between different genders in Germany in the 25 sections making up the questionnaire. It can be noted that there was greater importance to sections on marketing, legal foundation, risk management, & conflict management. Barriers preventing bigger benefits were also identified. For Italy, there are no big differences between males & females. Females attach lesser importance to financial management, human resources, time management, & decision-making. The study reveals intensive training through non-formal education is an effective intervention program to enhance the sports management competencies of female sports managers. Trainers delivering projects in Germany & Italy have paramount importance in developing & improving the management competencies of female sports managers. The methodology should be continuously used as a new strategy to advance the competencies of female sports managers to attract more financial resources & to improve the visibility of female teams.
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Mihailescu, Liliana. "Local Media Promotion Of The B.A.C., Element Of The Sport Marketing Strategy." In EduWorld 2018 - 8th International Conference. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.08.03.205.

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Reports on the topic "Sport marketing"

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Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], November 2020. http://dx.doi.org/10.31812/123456789/4404.

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The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augmented reality in education. They identified means of augmented reality for teaching computer science at school. Such programs and services allow students to observe the operation of computer systems when changing their parameters. Students can also modify computer hardware for augmented reality objects and visualize algorithms and data processes. The article describes the content of author training for practicing teachers. At this event, some applications for training in AR technology were considered. The possibilities of working with augmented reality objects in computer science training are singled out. It is shown that the use of augmented reality provides an opportunity to increase the realism of research; provides emotional and cognitive experience. This all contributes to engaging students in systematic learning; creates new opportunities for collaborative learning, develops new representations of real objects.
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