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Journal articles on the topic 'Societal marketing'

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Published: 4 June 2021
Last updated: 1 February 2022

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1

Crane, Andrew, and John Desmond. "Societal marketing and morality." European Journal of Marketing 36, no. 5/6 (June 2002): 548–69. http://dx.doi.org/10.1108/03090560210423014.

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2

Lopes, Michelle Rosa. "Marketing societal da empresa Multicoisas." Revista de Ciências Gerenciais 17, no. 26 (July 7, 2015): 9. http://dx.doi.org/10.17921/1415-6571.2013v17n26p9-19.

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<span>Este estudo de caso teve como fonte de pesquisa o marketing societal, onde a cada dia as empresas se enquadram em novos desenvolvimentos pela busca de sua sustentabilidade, com visão de mercado e analisando as mudanças de nosso planeta. Buscou-se mostrar a empresa cuja Responsabilidade Social se enquadra em parâmetros práticos e sociais. Tendo como preocupação, o futuro do planeta, evidenciado hoje nos mercados internacionais da globalização: há questão sobre preocupação com a água, sua pureza e fonte saudável. Em que País viveremos daqui há trinta anos, é a constante preocupação das pessoas. Assuntos que veem sendo discutidos em escolas de ensino fundamental a universidades pelo mundo à fora, buscando conscientizar a população para agravante questão. A empresa em pauta pesquisada tem como compromisso a conscientização de ajudar e fazer a sua parte na sustentação de sobrevivência do planeta.</span>
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3

Chimngamsert, Chotika, Pratanporn Jhundra-indra, and Saranya Raksong. "BUILDING SUSTAINABLE MARKETING SUCCESS THROUGH SOCIETAL MARKETING STRATEGY." International Journal of Business Strategy 14, no. 3 (October 1, 2014): 39–58. http://dx.doi.org/10.18374/ijbs-14-3.4.

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4

Andreoli, Taís Pasquotto, Váldeson Amaro Lima, and Silvio Augusto Minciotti. "Marketing social e marketing societal: uma confusão teórica." Contextus – Revista Contemporânea de Economia e Gestão 16, no. 2 (July 25, 2018): 90–112. http://dx.doi.org/10.19094/contextus.v16i2.1045.

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Apesar da clara distinção entre os conceitos de marketing social e marketing societal, ainda é recorrente uma acepção errônea desses termos. Nesse sentido, o trabalho teve como objetivos: (1) mapear a produção acadêmica em relação aos temas do marketing social e marketing societal; e, principalmente, (2) verificar e analisar possíveis distorções no emprego desses termos. Foram feitos: um levantamento bibliográfico com o intuito de estudar as circunstâncias em que se originaram ambos os temas; e uma pesquisa bibliométrica associada a uma análise crítica dos conteúdos das publicações acadêmicas identificadas com os termos marketing social e marketing societal. Foi possível observar que, apesar da expressiva produção científica identificada, são notórias as distorções no emprego dos termos supracitados, seja ao apresentar os conceitos de forma equivocada, seja ao expressar uma acepção incorreta ou mesmo ao aplicá-los de forma indevida.
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5

Abratt, Russell, and Diane Sacks. "Perceptions of the Societal Marketing Concept." European Journal of Marketing 23, no. 6 (June 1989): 25–33. http://dx.doi.org/10.1108/03090569010142640.

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6

Mill, Robert Christie. "Societal marketing — implications for tourism destinations." Journal of Vacation Marketing 2, no. 3 (April 1996): 215–21. http://dx.doi.org/10.1177/135676679600200304.

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7

Singhal, Mayank, Shweta Rajput, and Manish Jha. "Building Brand Image through Corporate Societal Marketing." BULMIM Journal of Management and Research 2, no. 2 (2017): 65. http://dx.doi.org/10.5958/2455-3298.2017.00011.3.

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8

Fowler, Samuel R. "A Societal Marketing Orientation for University Extension." Journal of Nonprofit & Public Sector Marketing 2, no. 2-3 (March 3, 1995): 45–61. http://dx.doi.org/10.1300/j054v02n02_04.

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9

van der Heyden, Cynthia, and Gerrit van der Rijt. "Societal Marketing and Philanthropy in Dutch Companies." Journal of Nonprofit & Public Sector Marketing 12, no. 1 (April 5, 2004): 23–36. http://dx.doi.org/10.1300/j054v12n01_02.

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10

Chattananon, Apisit, Meredith Lawley, Jirasek Trimetsoontorn, Numchai Supparerkchaisakul, and Lackana Leelayouthayothin. "Building corporate image through societal marketing programs." Society and Business Review 2, no. 3 (October 9, 2007): 230–53. http://dx.doi.org/10.1108/17465680710825442.

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11

Hoeffler, Steve, and Kevin Lane Keller. "Building Brand Equity through Corporate Societal Marketing." Journal of Public Policy & Marketing 21, no. 1 (April 2002): 78–89. http://dx.doi.org/10.1509/jppm.21.1.78.17600.

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Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the authors describe six means by which CSM programs can build brand equity: (1) building brand awareness, (2) enhancing brand image, (3) establishing brand credibility, (4) evoking brand feelings, (5) creating a sense of brand community, and (6) eliciting brand engagement. The authors also address three key questions revolving around how CSM programs have their effects, which cause the firm should choose, and how CSM programs should be branded. The authors offer a series of research propositions throughout and conclude by outlining a set of potential future research directions.
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12

Gaski, John F. "Dangerous territory: The societal marketing concept revisited." Business Horizons 28, no. 4 (July 1985): 42–47. http://dx.doi.org/10.1016/0007-6813(85)90021-7.

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13

Calder, Bobby J. "Brands: An Integrated Marketing, Finance, and Societal Perspective." Foundations and Trends® in Marketing 14, no. 4 (2020): 237–316. http://dx.doi.org/10.1561/1700000064.

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14

Ward, Steven, and Aleksandra Lewandowska. "Validation of a measure of societal marketing orientation." Journal of Public Affairs 6, no. 3-4 (2006): 241–55. http://dx.doi.org/10.1002/pa.235.

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15

Matear, Margaret, and Peter A. Dacin. "Marketing and societal welfare: A multiple stakeholder approach." Journal of Business Research 63, no. 11 (November 2010): 1173–78. http://dx.doi.org/10.1016/j.jbusres.2009.10.004.

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16

Truong, V. Dao. "Government-led Macro-social Marketing Programs in Vietnam." Journal of Macromarketing 37, no. 4 (July 28, 2016): 409–25. http://dx.doi.org/10.1177/0276146716660833.

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Although social marketing is regarded as an effective consumer-oriented approach to promoting behavioral change and improved well-being for individuals and communities, its potential for generating societal change is still under-researched. This article examines government-led macro-social marketing in Vietnam, a country where the national government is interested in using social marketing to engender societal change. Using a search strategy, we identify four macro-social marketing programs that target smoking cessation, helmet use, drunk driving prevention, and nutrition. These programs have achieved meaningful outcomes but are facing some critical challenges. We argue that policy change can become an important component of social marketing intervention but that it may not be sufficient to create societal change in Vietnam. Measures are required so that policies are implemented. Furthermore, social marketers need to consider the social and cultural environment that enables societal change to occur.
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17

Shultz, Clifford J., and Alexander Nill. "The societal conundrum of intellectual property rights." European Journal of Marketing 36, no. 5/6 (June 2002): 667–88. http://dx.doi.org/10.1108/03090560210422934.

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18

Prothero, Andrea. "Green consumerism and the societal marketing concept: Marketing strategies for the 1990's." Journal of Marketing Management 6, no. 2 (January 1990): 87–103. http://dx.doi.org/10.1080/0267257x.1990.9964119.

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19

Lazer, William. "Executive Insights: Changing Dimensions of International Marketing Management—The New Realities." Journal of International Marketing 1, no. 3 (September 1993): 93–103. http://dx.doi.org/10.1177/1069031x9300100306.

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International marketing is now in the midst of a major transformation that, in the next 15 to 20 years, will reshape and restructure concepts, approaches, and operations. International marketing management thinking may well be turned upside down, as fundamental precepts are challenged, a new mindset evolves, and marketing's international thrust comes of age. International concerns will move to the forefront of business, with government and societal issues transforming the management of marketing activities. The author offers some perspectives on the future of international marketing practices based on some current trends.
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20

Sharma, Rajeev D. "Societal Orientation of Universities: Achieving More for Less." Journal of Nonprofit & Public Sector Marketing 6, no. 1 (August 19, 1998): 97–103. http://dx.doi.org/10.1300/j054v06n01_07.

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21

Hammoud, Ghada, Soha Abd-Elwahab, and Takwa Essawy. "The Application of Societal Marketing in Egyptian Travel Agencies." International Journal of Heritage, Tourism and Hospitality 12, no. 3 (March 1, 2018): 195–213. http://dx.doi.org/10.21608/ijhth.2018.32120.

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22

Rutsohn, Phil, and Andrew Sikula. "Medical malpractice reform: A societal crisis or fear marketing?" Journal of Medical Marketing 7, no. 2 (March 2007): 169–75. http://dx.doi.org/10.1057/palgrave.jmm.5050075.

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23

Melanthiou, Yioula. "Messages Not Getting Through: Societal Marketing to the Rescue." Journal of Promotion Management 22, no. 2 (March 3, 2016): 195–96. http://dx.doi.org/10.1080/10496491.2016.1159042.

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24

Zeng, Fue, Ji Li, Hong Zhu, Zhenyao Cai, and Pengcheng Li. "How International Firms Conduct Societal Marketing in Emerging Markets." Management International Review 53, no. 6 (July 6, 2013): 841–68. http://dx.doi.org/10.1007/s11575-013-0179-y.

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25

Murphy, Patrick E., Magdalena Öberseder, and Gene R. Laczniak. "Corporate societal responsibility in marketing: normatively broadening the concept." AMS Review 3, no. 2 (May 7, 2013): 86–102. http://dx.doi.org/10.1007/s13162-013-0046-9.

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26

S, Suliyanto. "Mimicry Marketing Strategy on Marketing Performance of Small and Medium Enterprise." TRIKONOMIKA 14, no. 2 (December 25, 2015): 96. http://dx.doi.org/10.23969/trikonomika.v14i2.400.

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The background of this research is the failure of the marketing orientation concept and the unprepared consumers to accept the societal marketing concept. There needs orientation phase that are between the marketing orientation phase and societal marketing phase. The orientation phase is Adaptive Marketing Orientation (AMO).One of the applications of adaptive marketing orientation is Mimicry Marketing Strategy (MMS). The purpose of this study is to analyze the effect of MMS to competitors, MMS to consumers, MMS to suppliers, MMS to intermediarieson the quality of relationship with partners and innovation as well as to analyze the influence of the quality of relationship with partners and innovation to the marketing performance. Samples are 100 SMEs in Banyumas; data analysis tool used is Path Analysis. The results of this study found that the effect of MMS to consumers and MMS to competitors have positive effect on innovation and the quality of relationship with partners, while MMS to suppliers, and MMS to intermediarie shave no positive effect on innovation and the quality of relationship with partners, and the quality of relationship with partners and innovations have positive effect toward marketing performance.
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27

Petty, Ross D. "Societal Regulation of the Marketing Function: Does the Patchwork Create a Quilt?" Journal of Public Policy & Marketing 24, no. 1 (April 2005): 63–74. http://dx.doi.org/10.1509/jppm.24.1.63.63884.

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A wide variety of laws and sources regulate the marketing function. Although some laws were adopted specifically to regulate marketing, others were adopted primarily for other purposes. Despite the many differences, there appears to be an underlying and unifying theme to marketing regulation. However, clarification could improve the consistency of marketing regulation.
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28

Shultz, Clifford J. "Marketing." Journal of Macromarketing 37, no. 3 (May 31, 2017): 328–30. http://dx.doi.org/10.1177/0276146717712360.

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This invited commentary is a reflection on and response to an essay on “The Long Macro View”, by Robert Lusch, who articulated key themes of human, societal and marketing evolution, and challenges marketing scholars to consider ways to reduce costs inflicted by prolific human activity, particularly (marketing) exchange. Those costs cumulatively pose existential threats to humanity; they also present opportunities, which potentially can be redressed by better understanding of conflict resolution theory, relevant marketing applications to reduce social conflict, and guidance by complementary macromarketing precepts. Consistent with some ideas in the aforementioned essay, the author of this commentary argues for constructive engagement by individuals, organizations and governments via institutional entrepreneurship, which is crucial to enhance the efficiency, effectiveness, fairness and sustainability of a complex and increasingly global macromarketing system, and the well-being and long-term survival of Homo Sapiens.
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29

Mandal, Kaushik, and Sujata Banerjee. "An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance." Global Business Review 18, no. 2 (March 17, 2017): 509–23. http://dx.doi.org/10.1177/0972150916668695.

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Marketing expenditure plays a crucial role in determining performance since promotion mix generates market shares and revenues for the brands. But, nowadays, the impact of promotional expenditure is appeared to be non-responsive to influence the revenue and profitability as the consumers are now having ample scopes of escaping advertisement. Moreover consumers prefer the products that are associated with some social cause. Hence the purpose of this paper is to compare the impact of societal and marketing expenditure on profitability. To attain the purpose, we have employed empirical results of various Indian banks by developing a model using profit after tax (PAT), societal and marketing expenses. In particular, we have considered log-linear model as it fits better for all the banks when compared with the linear model. Further, we have compared the profit elasticity between societal and marketing expenses. Finally, association between the profit performance status and the comparative profit contribution at equal expenditure has been tested by employing non-parametric χ² test and Cramer’s V. Result proves the efficiency of ‘expenditure in social concern’ compared to ‘Expenditure in traditional marketing tools’ and hence it suggests for adopting alternative route, that is, societal means of promotion for better customer connect.
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30

Bloom, Paul N., George R. Milne, and Robert Adler. "Avoiding Misuse of New Information Technologies: Legal and Societal Considerations." Journal of Marketing 58, no. 1 (January 1994): 98–110. http://dx.doi.org/10.1177/002224299405800108.

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A variety of new information technologies have emerged that clearly can improve the efficiency and effectiveness of marketing programs. However, the use of technologies such as computer matching or automatic order-entry systems to support marketing programs also can lead to legal and societal difficulties. The authors review the types of problems that marketers could encounter when using new information technologies. Particular attention is paid to the possibilities of being charged with (1) participating in collusive information exchanges, (2) maintaining an illegal “essential facility,” (3) storing or transmitting inaccurate and harmful information, and (4) violating the privacy rights of individuals. They offer ideas about how marketing managers and researchers can reduce the chances of facing these types of problems.
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31

Dahlquist, Steven H., and Crina Tarasi. "Sustainable marketing: implications of an emerging producer/consumer societal contract." International Journal of Society Systems Science 7, no. 3 (2015): 222. http://dx.doi.org/10.1504/ijsss.2015.071316.

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32

Silva, Edson Coutinho, Silvio Augusto Minciotti, and Maria Do Carmo Romeiro. "Marketing societal: uma contribuição para o crescimento sustentável das organizações." Revista de Administração da UFSM 4, no. 1 (May 24, 2011): 19–38. http://dx.doi.org/10.5902/198346591415.

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Today the necessity of the organizations in to add the sustainable development, or at least to reduce the impacts caused in the development of its productive process unquestionable. The action accomplishment is vital for the organizations that its parcel of contribution evidences for with the social environment. The strategies of Marketing in the organizations looking for to develop actions directed to the satisfaction of its customers, creating new desires in the existing necessities already and taking care of them with the biggest level of possible quality in all the processes. However, this has not been the sufficient, the customers have demanded more, they want organizations compromised to the social welfare of the society. With the incited competition in the market, the organizations search differentials essential that they guarantee its competitive advantage on the too much organizations. The administration has on tool that brings benefits to all the involved ones in the process, which is the Society Marketing, where the organization invests in the social, looking for a return of overcomes for the organization.
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33

Morris, Michael H., and Pamela S. Lewis. "Entrepreneurship as a significant factor in societal quality of life." Journal of Business Research 23, no. 1 (August 1991): 21–36. http://dx.doi.org/10.1016/0148-2963(91)90056-4.

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34

Fiore, Mariantonietta, Demetris Vrontis, Raffaele Silvestri, and Francesco Contò. "Social Media and Societal Marketing: A Path for a Better Wine?" Journal of Promotion Management 22, no. 2 (March 3, 2016): 268–79. http://dx.doi.org/10.1080/10496491.2016.1121755.

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35

Watson, Forrest, and Ahmet Ekici. "Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit." Journal of Macromarketing 40, no. 2 (January 17, 2020): 169–84. http://dx.doi.org/10.1177/0276146719897349.

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Alternative economies can significantly contribute to societal flourishing, but the potential dark sides should also be considered. As shared commitments are the foundation of alternative economies, we draw on related literature to conceptualize various types of dark sides of an alternative economy. While less prominent than the well-being outcomes, we present qualitative data of when the participants of one alternative food network experienced disappointment, burnout, guilt, or division. Comparing with the dark sides gleaned from other studies on alternative economies, we present a framework for evaluating the dark sides in alternative economies. Dark sides can be on a continuum from the micro level to the macro level, as well as more likely to threaten the continuance of alternative economies or societal well-being. We offer recommendations to guard against the vulnerabilities of alternative economies for their continued growth and impact, as well as discuss the implications for research on marketing systems failure.
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36

Andrianova, Olga, and Taisiya Yeletskikh. "Societal marketing: integration of European experiences into business practices in Belarus." International Journal of Emerging Markets 7, no. 2 (April 6, 2012): 107–31. http://dx.doi.org/10.1108/17468801211209901.

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37

Lister, Graham, Dominic Mcvey, Jeff French, Clive Blair Stevens, and Rowena Merritt. "Measuring the Societal Impact of Behavior Choices." Social Marketing Quarterly 14, no. 1 (February 26, 2008): 51–62. http://dx.doi.org/10.1080/15245000701849179.

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Social marketing has a key role to play in helping to shape the choices people make and supporting the decisions and actions that determine their health and well-being. These choices have a broad impact on society, affecting not only the quality of life of individuals and communities and the cost of public services, but also the performance of business and the economy. In this article we discuss how the impact of behavior choices and the interventions that support them can be evaluated. We briefly set out the problems of measuring the cost effectiveness of behavior choice interventions and propose an approach to these challenges. The article illustrates how a pragmatic, layered framework for evaluating cost effectiveness can be developed and applied in five fields in which positive behavior choices can prevent illness (alcohol misuse, smoking, obesity, coronary vascular disease, and mental health). The review identifies the value of a quality adjusted life year in each of these fields and uses these estimates to generate “return on investment” for typical projects, at different levels in society (individual and family, health and care services, other public sector, private sector, and wider society). Finally we propose a consensus conference to develop and apply such a framework.
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38

Q.Khan, M. Mubashir. "Muslim consumer response towards CSR focused companies with special reference of financial impact on the stock value of the companies." IBT Journal of Business Studies 15, no. 1 (2019): 206–2018. http://dx.doi.org/10.46745/ilma.jbs.2019.15.01.17.

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Social and societal marketing are the ways through which the company markets their product as per the consumer needs and demands and on the other hand spreads the message of their interest. On the other hand corporate social responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders. The organizations set their budget to spend on the social & societal causes. In this research paper the concept of social and societal marketing is provided along with the concept of CSR linked with Quran verses and Ahadith in favor of charity. It is emphasized in the paper that Muslim consumers are responsive towards the companies which keenly participates in the public welfare work through CSR.
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39

Kumar, V. "Global implications of cause-related loyalty marketing." International Marketing Review 37, no. 4 (October 11, 2019): 747–72. http://dx.doi.org/10.1108/imr-06-2019-0160.

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Purpose Loyalty programs (LPs) worldwide are maturing even as such programs are growing at a sluggish pace and losing appeal among consumers. This creates a need (and a potential opportunity) for firms to redesign their LPs that better resonates with their customers. The purpose of this paper is to identify that reorienting LPs to focus on societal and environmental causes, in addition to economic causes, can revive the growth of LPs. Design/methodology/approach This study uses a triangulation approach to integrate knowledge from past research, managerial insights and the popular press that is used in two ways. First, this study identifies a dominant logic in the evolution of LPs toward a focus on societal and environmental causes. Second, based on this evolving logic, this study advances a framework to design cause-related LPs that is an integration of a firm’s economic, societal and environmental imperatives. Findings The proposed framework submits that designing a LP consisting of tangible and intangible characteristics will lead to the increased adoption of LPs by the focal industry firms, and the increased acceptance of LPs by customers across all focal industry firms, while moderated by the competitive pressure faced by firms, and the prevailing regulatory framework. Further, the adoption and acceptance of LPs by firms and customers, respectively, will lead to the realization of established LP outcomes, while moderated by the intensity of customer usage. Research limitations/implications Based on the proposed framework, this study identifies important implications for customers, firms, society and the environment worldwide in redesigning their LPs. Originality/value By integrating various sources of knowledge (academia, business and press) from multiple domains (e.g. marketing, sociology, environmental studies and finance), this study presents an integrative framework that presents a holistic approach in redesigning LPs.
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40

Stritch, Andrew J. "State Autonomy and Societal Pressure." Administration & Society 23, no. 3 (November 1991): 288–309. http://dx.doi.org/10.1177/009539979102300302.

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41

Douglas, Heather. "Creating Knowledge: A Review of Research Methods in Three Societal Change Approaches." Journal of Nonprofit & Public Sector Marketing 20, no. 2 (September 2008): 141–63. http://dx.doi.org/10.1080/10495140802224787.

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42

Kadirov, Djavlonbek. "Macro-Systems Role of Marketing." Journal of Macromarketing 31, no. 4 (May 23, 2011): 359–75. http://dx.doi.org/10.1177/0276146711409944.

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The purpose of this research is to advance understanding of the macro-systems role of marketing. The author augments the equivocal principle of marketing (EPM) with the hypothesis that marketing has a negative indirect impact on societal welfare. The estimation of a structural error correction model in the context of the U.S. marketing system confirms that there exists a negative long-run relationship between environmental entropy and sustainable welfare with marketing positively associated with environmental entropy. This fact invalidates the assumptions behind the trade-off conjecture, which could only be supported if one is willing to accept the economic welfare myth.
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43

Judge, Timothy A., and John D. Kammeyer-Mueller. "Happiness as a Societal Value." Academy of Management Perspectives 25, no. 1 (February 1, 2011): 30–41. http://dx.doi.org/10.5465/amp.2011.59198447.

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44

Judge, Timothy A., and John D. Kammeyer-Mueller. "Happiness as a Societal Value." Academy of Management Perspectives 25, no. 1 (February 2011): 30–41. http://dx.doi.org/10.5465/amp.25.1.30.

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45

Kadirov, Djavlonbek, and Richard J. Varey. "Symbolism in Marketing Systems." Journal of Macromarketing 31, no. 2 (December 26, 2010): 160–71. http://dx.doi.org/10.1177/0276146710393519.

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The article explores the different aspects of the symbolism of marketing systems. The authors argue that marketing systems maintain distinctive symbolic structures in addition to their functional/operational structures; the environment is an inherent part of the system rather than being outside the system; and symbolic unfolding, that is, the process through which emerging systems address the symbolic controversies of existing systems, underlies the formation of new marketing subsystems. Two implications for macromarketing research are drawn (1) improving the standards of living via making product assortments (that are also symbolic) available to consumers in fact is an unending quest of addressing acute societal problems and contradictions and (2) the design of marketing systems is likely to fail if the symbolic character of a system under development is not taken into account.
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46

Ranghchian, Maryam, Shima Sehat, Mehdi Akhgari, and Gholamhossein Mehralian. "Performance model of community pharmacies in low-middle income countries: A societal perspective." Journal of Retailing and Consumer Services 40 (January 2018): 241–48. http://dx.doi.org/10.1016/j.jretconser.2017.10.009.

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47

Peterson, Mark, and Naresh K. Malhotra. "Comparative Marketing Measures of Societal Quality of Life: Substantive Dimensions in 186 Countries." Journal of Macromarketing 17, no. 1 (June 1997): 25–38. http://dx.doi.org/10.1177/027614679701700104.

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48

Vasconcelos, Anselmo Ferreira. "Societal marketing concept and spirituality in the workplace theory: finding the common ground." Cadernos EBAPE.BR 9, no. 1 (March 2011): 96–115. http://dx.doi.org/10.1590/s1679-39512011000100007.

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This paper suggests that there exist many theoretical linkages between the societal marketing concept (SMC) and spirituality in the workplace (SWP) theory. Thus, it is reviewed the literature of both SMC and the emerging field of SWP theory in order to find unexplored commonalities between them. As a result, it acknowledges that SMC broached a new perspective in marketing discipline regarding that it added sizeable social and ethical responsibility to the marketer's role. Most importantly, it posits that the common ground between SMC and SWP theory is, in large measure, the moral reasoning. Overall, this study expands McKee's work (2003) on theoretical intersections between marketing and the spirituality philosophy or paradigm. Rather, it proposes that there is a clear evidence of theoretical overlapping in some constructs, namely, employees, work, workplace, quality of life, ethics, corporate citizenship, and social responsibility. In addition, it is also proposed that SMC-driven organizations are poised to embrace an overall spiritual orientation - whether they have not already done it.
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49

Saee, John. "SOCIETAL ETHICS AND LEGAL SYSTEM FACING CONTEMPORARY MARKETING STRATEGIES: AN AUSTRALIAN INSIGHT." Journal of Business Economics and Management 6, no. 4 (December 31, 2005): 189–97. http://dx.doi.org/10.3846/16111699.2005.9636108.

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An integral function of Australian market economy is the process of matching products/services with customers’ needs, desires and preferences. This process is greatly facilitated by advertising. Advertising not only provides information for the consumers but may also be used by the advertiser to bring subconscious consumer preferences or inchoate desires to the surface and to stimulate the demand for consumption. In carrying out these tasks, the advertiser must decide the pitch of the advertisement, the appropriate media to be used, the budget, the degree of exposure of the advertisement, market segmentation and claims to be made for the product (Goldring et al, 1987). Australian firms, irrespective of their size, rely heavily on advertising to market their products and services. The degree to which firms see the crucial role of advertising in their overall marketing mix, is clearly reflected in their annual allocation of advertising expenditure. “In 1997, total Australian advertising expenditures were $ 7.5 billion on advertising” (Miller and Layton, 2000, p. 590) All creative and imaginative forms of enticements and inducements being considered in the development of advertising strategies by these firms in an attempt to evoke favourable consumers’ responses for their offerings. Over time, some firms have come under increasing criticism by some sections of the community for their inappropriate promotional strategies which are seen as out of step with general community values and standards. Further in some instances, it is alleged that these firms have not only miscarried their social responsibility, but they have also breached the law covering Trade Practices operative in Australia and New Zealand. Such misguided corporate behaviour has also sparked negative consumerism concern, which if no corrective measure is adopted, will strategically harm the firm profit and viability. This research paper attempts to explore in some detail, aspects of advertising strategies within contemporary management paradigm. The paper will also shed light on corporate ethics /social responsibility. Finally, this paper will address legal obligations and consumerism concerns surrounding firms operating within the Australian society.
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Gopaldas, Ahir. "Creating firm, customer, and societal value: Toward a theory of positive marketing." Journal of Business Research 68, no. 12 (December 2015): 2446–51. http://dx.doi.org/10.1016/j.jbusres.2015.06.031.

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