Relevant bibliographies by topics / Societal marketing

Academic literature on the topic 'Societal marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Societal marketing"

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Crane, Andrew, and John Desmond. "Societal marketing and morality." European Journal of Marketing 36, no. 5/6 (June 2002): 548–69. http://dx.doi.org/10.1108/03090560210423014.

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Lopes, Michelle Rosa. "Marketing societal da empresa Multicoisas." Revista de Ciências Gerenciais 17, no. 26 (July 7, 2015): 9. http://dx.doi.org/10.17921/1415-6571.2013v17n26p9-19.

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<span>Este estudo de caso teve como fonte de pesquisa o marketing societal, onde a cada dia as empresas se enquadram em novos desenvolvimentos pela busca de sua sustentabilidade, com visão de mercado e analisando as mudanças de nosso planeta. Buscou-se mostrar a empresa cuja Responsabilidade Social se enquadra em parâmetros práticos e sociais. Tendo como preocupação, o futuro do planeta, evidenciado hoje nos mercados internacionais da globalização: há questão sobre preocupação com a água, sua pureza e fonte saudável. Em que País viveremos daqui há trinta anos, é a constante preocupação das pessoas. Assuntos que veem sendo discutidos em escolas de ensino fundamental a universidades pelo mundo à fora, buscando conscientizar a população para agravante questão. A empresa em pauta pesquisada tem como compromisso a conscientização de ajudar e fazer a sua parte na sustentação de sobrevivência do planeta.</span>
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Chimngamsert, Chotika, Pratanporn Jhundra-indra, and Saranya Raksong. "BUILDING SUSTAINABLE MARKETING SUCCESS THROUGH SOCIETAL MARKETING STRATEGY." International Journal of Business Strategy 14, no. 3 (October 1, 2014): 39–58. http://dx.doi.org/10.18374/ijbs-14-3.4.

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Andreoli, Taís Pasquotto, Váldeson Amaro Lima, and Silvio Augusto Minciotti. "Marketing social e marketing societal: uma confusão teórica." Contextus – Revista Contemporânea de Economia e Gestão 16, no. 2 (July 25, 2018): 90–112. http://dx.doi.org/10.19094/contextus.v16i2.1045.

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Apesar da clara distinção entre os conceitos de marketing social e marketing societal, ainda é recorrente uma acepção errônea desses termos. Nesse sentido, o trabalho teve como objetivos: (1) mapear a produção acadêmica em relação aos temas do marketing social e marketing societal; e, principalmente, (2) verificar e analisar possíveis distorções no emprego desses termos. Foram feitos: um levantamento bibliográfico com o intuito de estudar as circunstâncias em que se originaram ambos os temas; e uma pesquisa bibliométrica associada a uma análise crítica dos conteúdos das publicações acadêmicas identificadas com os termos marketing social e marketing societal. Foi possível observar que, apesar da expressiva produção científica identificada, são notórias as distorções no emprego dos termos supracitados, seja ao apresentar os conceitos de forma equivocada, seja ao expressar uma acepção incorreta ou mesmo ao aplicá-los de forma indevida.
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Abratt, Russell, and Diane Sacks. "Perceptions of the Societal Marketing Concept." European Journal of Marketing 23, no. 6 (June 1989): 25–33. http://dx.doi.org/10.1108/03090569010142640.

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Mill, Robert Christie. "Societal marketing — implications for tourism destinations." Journal of Vacation Marketing 2, no. 3 (April 1996): 215–21. http://dx.doi.org/10.1177/135676679600200304.

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Singhal, Mayank, Shweta Rajput, and Manish Jha. "Building Brand Image through Corporate Societal Marketing." BULMIM Journal of Management and Research 2, no. 2 (2017): 65. http://dx.doi.org/10.5958/2455-3298.2017.00011.3.

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Fowler, Samuel R. "A Societal Marketing Orientation for University Extension." Journal of Nonprofit & Public Sector Marketing 2, no. 2-3 (March 3, 1995): 45–61. http://dx.doi.org/10.1300/j054v02n02_04.

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van der Heyden, Cynthia, and Gerrit van der Rijt. "Societal Marketing and Philanthropy in Dutch Companies." Journal of Nonprofit & Public Sector Marketing 12, no. 1 (April 5, 2004): 23–36. http://dx.doi.org/10.1300/j054v12n01_02.

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Chattananon, Apisit, Meredith Lawley, Jirasek Trimetsoontorn, Numchai Supparerkchaisakul, and Lackana Leelayouthayothin. "Building corporate image through societal marketing programs." Society and Business Review 2, no. 3 (October 9, 2007): 230–53. http://dx.doi.org/10.1108/17465680710825442.

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Dissertations / Theses on the topic "Societal marketing"

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Guimarães, Antonio Fernando. "Marketing verde e a propaganda ecológica: uma análise da estrutura da comunicação em anúncios impressos." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19102006-153357/.

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Este trabalho, apresenta a análise de conteúdo de um conjunto de anúncios ecológicos impressos, obtidos de empresas de setores econômicos diversos. Objetivou a analisar a estrutura implícita desses anúncios, os apelos ecológicos utilizados, o grau de profundidade com que o assunto ecologia era tratado pelas empresas pesquisadas. Começa com uma revisão do referencial teórico abordando parâmetros da responsabilidade social; conceitos de marketing estratégico e do marketing operacional; o marketing societal e as relações entre a comunicação integrada de marketing e o marketing ambiental. Como estrutura de análise, selecionou-se uma amostra de anúncios impressos escolhidos por conveniência e por meio de uma análise estatística multivariada, utilizando a técnica do Escalonamento Multidimensional (MDS), obteve-se um mapa perceptual que posiciona as empresas de acordo com critérios de similaridade entre si. Uma outra técnica de estatística multivariada - Análise de Conglomerados – foi aplicada para definir no mapa perceptual, os conglomerados que agrupam as empresas que se caracterizam por serem mais homogêneas entre si.
This work presents an analysis of a sample of printed environmental ads attained from companies of several economic sectors. The purpose was to analyse the implicit structure of such an ads; its environmental appeals; the depth of the ecologic matter was treated by the researched companies. It satarts with a careful analysis of the theory concerning the social responsibility; the strategic and operational marketing concepts; the societal marketing and the relationship of the integrated marketing communications and the green marketing. As analytical framework was used a convenience sample of printed ads and by a multivariate data analysis using the MDS – Multidimensional Scalling technic, a perceptual mapping was built to positioning the companies in terms of similarity judments. Another multivariate technic – Hyerarchical Cluster Analysis – was used as to define, in the perceptual mapping, the clusters that contain the companies that was characterized as to be homogeneous among themselves.
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Mulcahy, Natasha. "Investigating the relationship between consumer societal knowledge and the purchase of socially-conscious products: Testing the assumptions of the societal marketing concept." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16135/.

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Societal marketing - marketing based on socially or environmentally conscious attributes, has for many years been considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met expectations - prompting marketing researchers to re-examine the assumptions underpinning the societal marketing theory. One such assumption is that, given consumer concern for environmental and social issues, there is a positive, significant relationship between consumer societal knowledge and the purchase of socially-conscious products. However, the few studies which have examined this relationship have failed to provide consistent results, and thus the nature of the relationship remains unclear. It is argued within this thesis that the equivocation of results may have been a methodological artefact, as investigations often used general rather than specific measures and excluded moderating variables from their theoretical models. Adopting a mixed-method approach, this study first used qualitative interviews to identify moderating variables which may impact the relationship between the knowledge and purchase. The identified potential moderating variables were then incorporated into quantitative, survey research which was used to examine the nature of the relationship between consumer societal knowledge and the purchase of socially-conscious products. The study found that the relationship between the variables is both positive and significant, but weak. The results revealed that one contextual variable, Health, moderated the relationship between knowledge and purchase. The results also suggest the more traditional product attribute of price remains the most significant predictor of purchase - far greater than the consumers' societal knowledge.
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Veliaj, Erjola, and Brittany Holtsinger. "Corporate Image Enhancement in Extractive Industries. : LAMCO case through a societal marketing perspective." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19126.

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This paper discusses the nature of extractive industries operating in less developed countries and the exploitative image they are faced with. In order to address this issue, this paper presents a thorough analysis of societal marketing by considering social initiatives undertaken by corporations to enhance wellfare in the host country. The positive attributes of societal marketing are emphasized through bottom up development and exemplified through LAMCO case study. These factors, along with the invloved actors, all contribute to the enhancement of the corporate image.
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Carbonari, Junior Antonio Carlos. "Marketing ambiental: uma abordagem sob a perspectiva do desenvolvimento sustentável perante organizações da região nordeste do RS." reponame:Repositório Institucional da UNIVATES, 2009. http://hdl.handle.net/10737/73.

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Submitted by Ana Paula Lisboa Monteiro (monteiro@univates.br) on 2009-05-11T13:19:22Z No. of bitstreams: 1 AntonioCarbonari.pdf: 2106221 bytes, checksum: 4dcd62051e2bffd685d033fd8945dc2c (MD5)
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Neste período, em que se tem observado profundas e significativas transformações organizacionais ocorridas em concomitância com as questões e problemas ambientais de âmbito global, o presente trabalho teve como objetivo em um primeiro momento, aprofundar através de um estudo exploratório de caráter bibliográfico o histórico, a evolução e os principais conceitos sobre desenvolvimento sustentável, juntamente com uma abordagem das motivações e criticas da adoção desta questão filosófica e sua permeabilidade nas organizações como assunto estratégico, outro fator foi às relações praticas de responsabilidade que as organizações destinam a sociedade, caracterizando alguns problemas potenciais e sua estrutura referente ao meio ambiente. O referencial teórico ainda tratou do tema marketing analisando suas formas, abordagens evolutivas, conceitos, tendências em relação ao mercado passando pelas suas aplicações societal, social e finalmente ambiental. Em um segundo momento o que ofereceu encaminhamento a esta pesquisa foi à realização de um estudo qualitativo por meio de entrevistas semi-estruturadas com empresários e gestores tomadores de decisões estratégicas e de questões ambientais em suas organizações. Sendo que dezesseis companhias, dos mais diversos setores da economia do norte gaúcho, participaram da busca pela identificação e análise do conhecimento que as mesmas possuem sobre o desenvolvimento sustentável e o marketing com ênfase ambiental, bem como o posicionamento assumido por elas no mercado e comunidade que estão inseridos observando a utilização das questões do estudo e suas conexões práticas. Espera-se com este trabalho explicitar o caráter estratégico do marketing ambiental perante o desenvolvimento sustentável e ampliar a reflexão sobre a possibilidade de se aplicar esta ferramenta como fator de ganho sócio-ambiental.
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Liao, Mei-Na. "The operationalisation of the marketing concept in a nonprofit context : a study of societal orientation in UK general charities." Thesis, University of Exeter, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.414035.

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Adam, Nadine. "Analysis of new luxury, societal changes and implications for the marketing of automotive premium brands at the beginning of the 21st century." Thesis, University of the West of Scotland, 2017. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.763525.

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Berthaud, Stéphanie. "Efficacité d'une publicité de soutien : effet de l'articulation du parrainage et rôles médiateurs de la congruence perçue, de l'inconguence perçue et de la crédibilité du parrain." Thesis, Grenoble, 2013. http://www.theses.fr/2013GRENG014.

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Cette recherche se positionne dans un contexte de parrainage d'une cause par une marque, et plus précisément dans le cadre d'une publicité de soutien en faveur d'une cause environnementale. Elle vise notamment à répondre à la problématique suivante : comment améliorer l'efficacité d'une publicité de soutien ? La littérature a mis en exergue le rôle majeur joué par la congruence/incongruence perçue entre le parrain et l'entité parrainée, mais ce concept fait néanmoins débat depuis plus de trente ans dans la littérature marketing (Fleck et Maille, 2010 ; Maille et Fleck, 2011). Les objectifs de la recherche imposent une phase importante de meilleure compréhension du concept et de sa mesure (études 1 et 2). L'étude 3, utilisant de manière originale l'approche tétraclasse, propose une nouvelle conceptualisation basée sur l'identification des éléments de contribution à la congruence et à l'incongruence. Sur la base de ces résultats, deux outils de mesure sont proposés permettant de mieux appréhender la congruence perçue et l'incongruence perçue (étude 4). Puis cette recherche étudie, au moyen d'une expérimentation (étude 5), dans quelle mesure et de quelle manière l'articulation du parrainage (explication du lien entre le parrain et l'entité parrainée) peut influencer les intentions comportementales envers la cause soutenue. Les résultats soulignent que la congruence perçue, l'incongruence perçue et la crédibilité du parrain sont médiatrices de l'effet de l'articulation du parrainage sur les intentions comportementales envers la cause soutenue, mais avec une différence d'effet entre congruence et incongruence. En effet, si l'articulation du parrainage influence positivement la crédibilité du parrain en augmentant la congruence perçue et en diminuant l'incongruence perçue entre la marque et l'organisation non commerciale, l'effet de la congruence perçue sur les intentions comportementales envers la cause n'est pas médiatisé par la crédibilité perçue du parrain, à la différence de l'effet de l'incongruence perçue qui est bien médiatisé par cette crédibilité
This research takes place in the context of cause sponsoring by a brand, and more precisely within the framework of environmental issue advocacy advertising. It aims in particular at answering the following question: how to improve the efficiency of advocacy advertising? Previous research highlighted the major role played by perceived congruency/incongruency between the sponsor and the sponsored entity, but this concept has been still discussed for more than thirty years in the marketing literature (Fleck and Maille, 2010; Maille and Fleck, 2011). The objectives of this research require to better understand the concept and its measure (studies 1 and 2). Study 3 uses in an original way the tetraclass approach to propose a new conceptualization of the concept based on the identification of elements that contribute to congruency and to incongruency. Based on these results, two measurement tools allowing to separately capture perceived congruency and perceived incongruency are proposed (study 4). Then this research examines through an experiment (study 5) to what extent and how sponsorship articulation (the explanation of the link between the sponsor and the sponsored entity) can influence behavioral intentions toward the supported cause. The results underline that perceived congruency, perceived incongruency and sponsor credibility mediate the effect of sponsorship articulation on behavioral intentions toward the supported cause but throughout a different effect on perceived congruency and on perceived incongruency: 1/sponsorship articulation influences positively sponsor credibility due to an increase in perceived congruency and a decrease in perceived incongruency between the brand and the not commercial organization, 2/ the effect of perceived congruency on behavioral intentions toward the cause is not explained by sponsor credibility while the effect of perceived incongruency is explained by sponsor credibility
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Wisansing, Jutamas. "Tourism planning and destination marketing : towards a community-driven approach : a case of Thailand." Lincoln University, 2004. http://hdl.handle.net/10182/671.

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This thesis argues that while analysing markets and developing strategies to exploit the external market place and to attract tourists remains a central focus for tourism marketers, it is not enough on its own to achieve sustainable tourism destination development. The researcher substantiates this argument by exploring the 'participatory tourism planning' concept in detail. Based on this approach, the community is identified as a primary customer for whom tourism marketers have ignored involving in their marketing attention, messages and programmes. The fundamental concept - marketing orientation and customer orientation - combined with emerging marketing theories were reviewed in order to help examine how destination marketing, a community-driven approach, should be implemented within a destination area. This examination of marketing and community based tourism planning set a platform for this research. This analysis examines relevance, applicability and potential for an integration of these two pervasive approaches for tourism planning. Guided by the theoretical examination, an integrated community-based tourism planning and marketing model was proposed. In order to explore gaps between the proposed model and its practicality, three destination areas (Phuket, Samui and Songkla-Hatyai) in Thailand were studied and evaluated. At this pragmatic level, this thesis identified impediments confronting national and local tourism organisations. The findings of this study draw a particular attention to institutional challenges which require clear identification of responsibilities and coordination of all actors involved in the planning and marketing process. These selected case studies have not only provided critical commentaries to assist tourism planners improve strategically their marketing approaches within community tourism planning, but they also have helped provide avenues for future research.
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Gustafsson, Filip, and Matilda Sparrenhök. "Företagens krishantering under samhällskriser : Betydande faktorer för hanteringen." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35122.

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Syfte: Syftet är att undersöka företagens hantering av en samhällskris. Vilka faktorer är av vikt för att inte utsätta företaget för risker och utveckla samhällskrisen till en varumärkeskris? Studien utforskar hur dessa faktorer påverkar den faktiska krishanteringen under covid-19 pandemin och vilken skepnad dessa överväganden tar. Metod: Metoden som använts i studien är av kvalitativ karaktär. Data samlades in genom strukturerade intervjuer av nio personer med ledningsposition och kunskap om företagets hantering av covid-19 pandemin.  Resultat och slutsats: Studien visar att företagens hantering av samhällskriser skiljer sig från hantering av varumärkeskriser. Faktorerna som påverkar hanteringen under kriserna är desamma men de skiljer sig från hur dessa faktorer prioriteras beroende på krisens form. Studien visar att personalen är den enskilt viktigaste faktorn för företagen att ta hänsyn till vid krishantering under en samhällskris för att undvika att den utvecklas till en varumärkeskris. Examensarbete bidrag: Studien utökar forskningen kring krishanteringen och kommer med nya insikter till ett knapphändigt utforskat ämne som är företagens krishantering vid samhällskriser. Vilka bakomliggande faktorer som är viktiga sett utifrån ett marknadsföringsperspektiv för att kontrollera effekterna av en samhällskris för att inte utveckla en varumärkeskris. Förslag till fortsatt forskning:  Ett förslag är att undersöka företag som drabbats negativt av covid-19 pandemin för att göra en jämförande analys och validera resultaten från denna studie.
Aim: This study aims to explore the management of a societal crisis by firms. Which factors are important as to not expose the firm of turning the societal crisis into a full-blown brand crisis? The study explores how these factors affect the actual crisis management during the covid-19 pandemic and the shape these considerations take.  Design: A qualitative method was applied. Data was collected through open-ended interviews with nine persons in leading positions with knowledge of the firms' management during the covid-19 pandemic.  Results and conclusion: The study shows that management during societal crises differs from the management during a brand crisis. While the factors that influence the management during a societal crisis are the same as during a brand crisis the importance of each factor changes. This work further shows that focusing on the employees as the single most important aspect of crisis management during a societal crisis can help the firm avoid facing a brand crisis.  Contributions of the thesis: This study expands the crisis management research and provides new insight into a scarcely researched area when it comes to crisis management during societal crises. What factors are important from a marketing perspective to contain the effects of a societal crisis and avoid turning it into a brand crisis. Suggestions for further research: A suggestion is to study firms that have been negatively affected by the covid-19 pandemic to make comparative analysis and validate the findings from this study.
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Sengès, Eloïse. "Antécédents, manifestations et effets du Bien Vieillir Désiré sur la consommation des seniors." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLED033.

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Enjeu important pour le marketing des seniors, le concept de bien vieillir demeure peu investigué par la recherche en marketing. Nous introduisons un nouveau concept, le Bien Vieillir Désiré (BVD), qui fait référence aux objectifs psychologiques, physiques, sociaux et financiers, poursuivis dans la quête du bien vieillir. Nous en proposons un modèle de mesure bifactoriel, fiable et valide, en quatre dimensions : le BVD général, le BVD physique, le BVD social et le BVD financier. Son influence est testée sur huit comportements de consommation relatifs aux secteurs suivants : alimentation, e-santé, chirurgie esthétique, loisirs, placements financiers, réseaux sociaux et sites de rencontres. L’échelle de mesure et un modèle global antécédents-manifestations-effets sont validés à partir d’un échantillon de 900 seniors âgés de 50 à 80 ans. Les résultats suggèrent le développement d’une nouvelle approche marketing des seniors : le marketing du bien vieillir. Son investigation et sa mise en œuvre sont ancrées dans quatre concepts clés : le BVD, le vieillissement perçu, les attentes d’ajustement au vieillissement et la consommation du bien vieillir
Aging well is now a key stake for senior marketing, yet this concept remains little investigated by consumer research. A new concept is introduced in marketing research: Desired Aging Well (DAW), which refers to the psychological, physical, social and financial objectives, pursued in the quest for aging well. This research provides a reliable and valid bifactor measurement model for Desired Aging Well, in four dimensions: general DAW, physical DAW, social DAW and financial DAW. Its influence is tested on eight consumer behaviors related to the following sectors: food, e-health, plastic surgery, leisure, financial investments, social networks and dating sites. The Desired Aging Well scale and the overall antecedents-manifestations-effects model are validated on a sample of 900 French senior people aged from 50 to 80. The results suggest the development of a new marketing approach for seniors: aging well marketing. Its investigation and implementation are rooted in four key concepts: Desired Aging Well, perceived aging, adjustment to aging expectations and aging well consumption
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Books on the topic "Societal marketing"

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Sargeant, Adrian. Market and societal orientation in the nonprofit sector. Henley-on-Thames: Henley Management College, 1999.

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Shapiro, Stanley, Mark Tadajewski, and Clifford Shultz. Macromarketing – a Global Focus: Marketing Systems, Societal Development, Equity & Poverty. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2009. http://dx.doi.org/10.4135/9781446262382.

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Codeluppi, Vanni. Consumo e comunicazione: Merci, messaggi e pubblicità nelle società contemporanee. Milano, Italy: F. Angeli, 1989.

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Molero, Víctor. Generación marketing: La sociedad entre la codicia y la indolencia. Pozuelo de Alarcón, Madrid: ESIC, Business Marketing School, 2006.

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Ayala, Víctor Manuel Molero. Generación marketing: La sociedad entre la codicia y la indolencia. Pozuelo de alarcón, madrid: ESIC Editorial, 2006.

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Falsanisi, Giorgio. Le società di calcio del 2000: Dal marketing alla quotazione in Borsa. Soveria Mannelli, Catanzaro: Rubbettino, 2001.

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Bek, Nadezhda. B2B Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is increasingly determined by their participation and position in competitive and viable value creation networks. For students, postgraduates of universities, researchers and teachers.
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The marketing of Sister B. Salt Lake City: Signature Books, 2002.

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Symposium on Research and Marketing for the Arts (1990 Florence, Italy). Symposium on Research and Marketing for the Arts. Amsterdam, The Netherlands: ESOMAR, 1990.

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R, Laczniak Eugene, and Prothero Andrea, eds. Ethics in marketing: International cases and perspectives. Abingdon, Oxon: Routledge, 2012.

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Book chapters on the topic "Societal marketing"

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Bıçakcıoğlu-Peynirci, Nilay. "Societal Marketing." In Encyclopedia of Sustainable Management, 1–3. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-02006-4_458-1.

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Campbell, Timothy T., and José-Rodrigo Córdoba. "The Need to Reconsider Societal Marketing." In Professionals' Perspectives of Corporate Social Responsibility, 119–33. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-02630-0_7.

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Aziato, Lydia, Lillian Akorfa Ohene, and Charles Ampong Adjei. "The Societal and Healthcare Context." In Health Service Marketing Management in Africa, 7–19. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-2.

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Ingalls, John. "Intercultural Communication within Multinational Marketing Firms: A Societal Perspective." In Proceedings of the 1996 Multicultural Marketing Conference, 9–14. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17395-5_3.

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Boyer, Stefanie, and Brent Baker. "Societal and Organizational Effects of Covert Marketing: A Persuasion Knowledge Model Approach." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 28. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_16.

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Ikeda, Ana Akemi, Marcos Cortez Campomar, and Irene Kazumi Miura. "Consumer Behavior Toward Electrical Energy: A Social and Societal Issue." In Global Perspectives in Marketing for the 21st Century, 252–57. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_79.

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Babin, Barry J., and Mitch Griffin. "Societal Influences on Schematic Processing in the Service Encounter: Directions For Study." In Minority Marketing: Research Perspectives for the 1990s, 95–99. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17386-3_20.

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Wright, Christopher S., Alex Kouznetsov, and Sarah Kim. "Sustainability Allusion, Societal Marketing, and the Environmental Footprint of Hybrid Autos." In Sustainability in the Mineral and Energy Sectors, 631–49. Boca Raton : Taylor & Francis, 2016. | “A CRC title.”: CRC Press, 2016. http://dx.doi.org/10.1201/9781315369853-34.

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Gabriel, Marcelo L. D. S. "Sustainability as a Key Component of Marketing Strategy: A Societal Approach." In Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth, 119–24. 1 Oliver's Yard, 55 City Road London EC1Y 1SP: SAGE Publications, Inc., 2019. http://dx.doi.org/10.4135/9789353287733.n10.

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Murphy, Patrick E., and Gene R. Laczniak. "Marketing ethics and corporate social responsibility for a broader societal perspective." In Business Transformation for a Sustainable Future, 183–93. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003188773-15.

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Conference papers on the topic "Societal marketing"

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Ozuru, Henry N., and Joy E. Akahome. "Societal marketing concept and energy poverty eradication: An evidence from Nigeria." In Proceedings of the International Conference on Business and Management Dynamics 2016: Sustainable economies in the information economy. AOSIS, 2016. http://dx.doi.org/10.4102/aosis.2016.icbmd10.07.

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Gheorghe, Razvan, and Kosuke Ishii. "Eco-Design Value Alignment: Keys to Success." In ASME 2007 International Mechanical Engineering Congress and Exposition. ASMEDC, 2007. http://dx.doi.org/10.1115/imece2007-41228.

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This article analyzes the eco-design challenges in the 21st century. In a world of globalization and outsourcing, environmental legislation became a main driver for doing eco-design. Eco-innovation and green money are concepts to create marketing advantages and differentiation from their competitors, transforming a legislative handicap into financial benefits and societal recognition. This paper introduces Life cycle Environmental Value Chain Analysis (LC-EVCA) and Environmental Worth Analysis (EWA) to identify the stake-holders implementing environmental improvement programs and the value relationships among them. Life cycle information and societal concerns are the keys to success for the eco-design value alignment. Philips environmental programs and a brief example illustrate how eco-design can be integrated into product development, and how both customer (society) and producers find themselves in a win-win situation.
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Song, Tae Ho, HaeJin Seo, and Yuan Xina. "SOCIETAL MARKETING STRATEGY IN ASIAN MARKETS: A COMPARATIVE STUDY OF THE KOREAN AND CHINESE MARKETS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.01.02.

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Hong, Yuan, and Chen Bing. "Notice of Retraction: Network word-of-mouth marketing strategy on basis of human-oriented societal communication theory." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881811.

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Varnalieva, Jasminka, and Smilka Janeska Sarkanjac. "Online marketing — The case of Macedonia." In 2016 International Conference on Information Society (i-Society). IEEE, 2016. http://dx.doi.org/10.1109/i-society.2016.7854173.

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Blahutova, Tatiana. "INTERACTION MARKETING MANAGEMENT UNIVERSITIES AND THE KNOWLEDGE SOCIETY." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018h/31/s13.084.

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Moutinho, L. "The i(nformation) society and telecom (nonsense) marketing." In ConTEL 2003 - 7th International Conference on Telecommunications. IEEE, 2003. http://dx.doi.org/10.1109/contel.2003.176886.

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Yokoyama, Noriko, and Shuji Hashimoto. "Self-marketing system for a restaurant to enhance customer action." In 2017 International Conference on Information Society (i-Society). IEEE, 2017. http://dx.doi.org/10.23919/i-society.2017.8354671.

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Chilingaryan, V. V. "IMPACTS OF NON-TRADITIONAL MARKETING STRATEGIES." In Люди речисты - 2021. Ulyanovsk State Pedagogical University named after I. N. Ulyanov, 2021. http://dx.doi.org/10.33065/978-5-907216-49-5-2021-136-163.

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There is a certain loop persisting throughout the marketing field as a whole – the cycle of adaptation of the customer to advertisements they see and vice versa. The cycle’s complexity is also further developed via a multitude of factors i.e., linguistic or cultural identity of a certain consumer audience and originality or common acceptance of wide-world use of certain strategies. The aims of the research are to characterize non-traditional marketing strategies and to analyze their effectiveness. Object of research is the untraditional marketing strategies while the subject is the impacts of untraditional marketing strategies on various fields of human life, be it material or scientific\ideological in nature. During the research around 25 strategies is put under analysis. Among others special attention to digital marketing as it is still considered a non-traditional marketing strategy. The data about these strategies is then extrapolated to construct a social poll that is used to have more supporting data of non-traditional marketing effectiveness and its impacts on society as whole. The intended results should indicate the effectiveness of non-traditional marketing.
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Çelik, İsmail Erkan, Öznur Akman, Ayben Ceyhan, and Vedat Akman. "Sustainability in Green Marketing and an Example from the World: Tchibo." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01660.

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Companies are expected to seek solutions towards global environmental problems threatening the quality of life in the world today and the society which they are a part have expectations towards it. As a result, they need to behave in a way responsible for the environment as a member of the society and give density to social activities integrating awareness to green marketing and sustainability. They need to develop community awareness both economic and social wise. In this study, along with developing social responsibility and sustainability issues and green marketing to be discussed will be presented with related example from Tchibo.
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Reports on the topic "Societal marketing"

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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (but not only there) the essential and productive content comes from the recipient. The subject of this quantitative and qualitative linguistic analysis is the title testimonial as a rapidly growing persuasive (promotional) trend in (new) media and a response to the challenges of the modern society.
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