Academic literature on the topic 'Societal marketing'
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Journal articles on the topic "Societal marketing"
Crane, Andrew, and John Desmond. "Societal marketing and morality." European Journal of Marketing 36, no. 5/6 (June 2002): 548–69. http://dx.doi.org/10.1108/03090560210423014.
Full textLopes, Michelle Rosa. "Marketing societal da empresa Multicoisas." Revista de Ciências Gerenciais 17, no. 26 (July 7, 2015): 9. http://dx.doi.org/10.17921/1415-6571.2013v17n26p9-19.
Full textChimngamsert, Chotika, Pratanporn Jhundra-indra, and Saranya Raksong. "BUILDING SUSTAINABLE MARKETING SUCCESS THROUGH SOCIETAL MARKETING STRATEGY." International Journal of Business Strategy 14, no. 3 (October 1, 2014): 39–58. http://dx.doi.org/10.18374/ijbs-14-3.4.
Full textAndreoli, Taís Pasquotto, Váldeson Amaro Lima, and Silvio Augusto Minciotti. "Marketing social e marketing societal: uma confusão teórica." Contextus – Revista Contemporânea de Economia e Gestão 16, no. 2 (July 25, 2018): 90–112. http://dx.doi.org/10.19094/contextus.v16i2.1045.
Full textAbratt, Russell, and Diane Sacks. "Perceptions of the Societal Marketing Concept." European Journal of Marketing 23, no. 6 (June 1989): 25–33. http://dx.doi.org/10.1108/03090569010142640.
Full textMill, Robert Christie. "Societal marketing — implications for tourism destinations." Journal of Vacation Marketing 2, no. 3 (April 1996): 215–21. http://dx.doi.org/10.1177/135676679600200304.
Full textSinghal, Mayank, Shweta Rajput, and Manish Jha. "Building Brand Image through Corporate Societal Marketing." BULMIM Journal of Management and Research 2, no. 2 (2017): 65. http://dx.doi.org/10.5958/2455-3298.2017.00011.3.
Full textFowler, Samuel R. "A Societal Marketing Orientation for University Extension." Journal of Nonprofit & Public Sector Marketing 2, no. 2-3 (March 3, 1995): 45–61. http://dx.doi.org/10.1300/j054v02n02_04.
Full textvan der Heyden, Cynthia, and Gerrit van der Rijt. "Societal Marketing and Philanthropy in Dutch Companies." Journal of Nonprofit & Public Sector Marketing 12, no. 1 (April 5, 2004): 23–36. http://dx.doi.org/10.1300/j054v12n01_02.
Full textChattananon, Apisit, Meredith Lawley, Jirasek Trimetsoontorn, Numchai Supparerkchaisakul, and Lackana Leelayouthayothin. "Building corporate image through societal marketing programs." Society and Business Review 2, no. 3 (October 9, 2007): 230–53. http://dx.doi.org/10.1108/17465680710825442.
Full textDissertations / Theses on the topic "Societal marketing"
Guimarães, Antonio Fernando. "Marketing verde e a propaganda ecológica: uma análise da estrutura da comunicação em anúncios impressos." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19102006-153357/.
Full textThis work presents an analysis of a sample of printed environmental ads attained from companies of several economic sectors. The purpose was to analyse the implicit structure of such an ads; its environmental appeals; the depth of the ecologic matter was treated by the researched companies. It satarts with a careful analysis of the theory concerning the social responsibility; the strategic and operational marketing concepts; the societal marketing and the relationship of the integrated marketing communications and the green marketing. As analytical framework was used a convenience sample of printed ads and by a multivariate data analysis using the MDS Multidimensional Scalling technic, a perceptual mapping was built to positioning the companies in terms of similarity judments. Another multivariate technic Hyerarchical Cluster Analysis was used as to define, in the perceptual mapping, the clusters that contain the companies that was characterized as to be homogeneous among themselves.
Mulcahy, Natasha. "Investigating the relationship between consumer societal knowledge and the purchase of socially-conscious products: Testing the assumptions of the societal marketing concept." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16135/.
Full textVeliaj, Erjola, and Brittany Holtsinger. "Corporate Image Enhancement in Extractive Industries. : LAMCO case through a societal marketing perspective." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19126.
Full textCarbonari, Junior Antonio Carlos. "Marketing ambiental: uma abordagem sob a perspectiva do desenvolvimento sustentável perante organizações da região nordeste do RS." reponame:Repositório Institucional da UNIVATES, 2009. http://hdl.handle.net/10737/73.
Full textMade available in DSpace on 2009-05-11T13:19:22Z (GMT). No. of bitstreams: 1 AntonioCarbonari.pdf: 2106221 bytes, checksum: 4dcd62051e2bffd685d033fd8945dc2c (MD5)
Neste período, em que se tem observado profundas e significativas transformações organizacionais ocorridas em concomitância com as questões e problemas ambientais de âmbito global, o presente trabalho teve como objetivo em um primeiro momento, aprofundar através de um estudo exploratório de caráter bibliográfico o histórico, a evolução e os principais conceitos sobre desenvolvimento sustentável, juntamente com uma abordagem das motivações e criticas da adoção desta questão filosófica e sua permeabilidade nas organizações como assunto estratégico, outro fator foi às relações praticas de responsabilidade que as organizações destinam a sociedade, caracterizando alguns problemas potenciais e sua estrutura referente ao meio ambiente. O referencial teórico ainda tratou do tema marketing analisando suas formas, abordagens evolutivas, conceitos, tendências em relação ao mercado passando pelas suas aplicações societal, social e finalmente ambiental. Em um segundo momento o que ofereceu encaminhamento a esta pesquisa foi à realização de um estudo qualitativo por meio de entrevistas semi-estruturadas com empresários e gestores tomadores de decisões estratégicas e de questões ambientais em suas organizações. Sendo que dezesseis companhias, dos mais diversos setores da economia do norte gaúcho, participaram da busca pela identificação e análise do conhecimento que as mesmas possuem sobre o desenvolvimento sustentável e o marketing com ênfase ambiental, bem como o posicionamento assumido por elas no mercado e comunidade que estão inseridos observando a utilização das questões do estudo e suas conexões práticas. Espera-se com este trabalho explicitar o caráter estratégico do marketing ambiental perante o desenvolvimento sustentável e ampliar a reflexão sobre a possibilidade de se aplicar esta ferramenta como fator de ganho sócio-ambiental.
Liao, Mei-Na. "The operationalisation of the marketing concept in a nonprofit context : a study of societal orientation in UK general charities." Thesis, University of Exeter, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.414035.
Full textAdam, Nadine. "Analysis of new luxury, societal changes and implications for the marketing of automotive premium brands at the beginning of the 21st century." Thesis, University of the West of Scotland, 2017. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.763525.
Full textBerthaud, Stéphanie. "Efficacité d'une publicité de soutien : effet de l'articulation du parrainage et rôles médiateurs de la congruence perçue, de l'inconguence perçue et de la crédibilité du parrain." Thesis, Grenoble, 2013. http://www.theses.fr/2013GRENG014.
Full textThis research takes place in the context of cause sponsoring by a brand, and more precisely within the framework of environmental issue advocacy advertising. It aims in particular at answering the following question: how to improve the efficiency of advocacy advertising? Previous research highlighted the major role played by perceived congruency/incongruency between the sponsor and the sponsored entity, but this concept has been still discussed for more than thirty years in the marketing literature (Fleck and Maille, 2010; Maille and Fleck, 2011). The objectives of this research require to better understand the concept and its measure (studies 1 and 2). Study 3 uses in an original way the tetraclass approach to propose a new conceptualization of the concept based on the identification of elements that contribute to congruency and to incongruency. Based on these results, two measurement tools allowing to separately capture perceived congruency and perceived incongruency are proposed (study 4). Then this research examines through an experiment (study 5) to what extent and how sponsorship articulation (the explanation of the link between the sponsor and the sponsored entity) can influence behavioral intentions toward the supported cause. The results underline that perceived congruency, perceived incongruency and sponsor credibility mediate the effect of sponsorship articulation on behavioral intentions toward the supported cause but throughout a different effect on perceived congruency and on perceived incongruency: 1/sponsorship articulation influences positively sponsor credibility due to an increase in perceived congruency and a decrease in perceived incongruency between the brand and the not commercial organization, 2/ the effect of perceived congruency on behavioral intentions toward the cause is not explained by sponsor credibility while the effect of perceived incongruency is explained by sponsor credibility
Wisansing, Jutamas. "Tourism planning and destination marketing : towards a community-driven approach : a case of Thailand." Lincoln University, 2004. http://hdl.handle.net/10182/671.
Full textGustafsson, Filip, and Matilda Sparrenhök. "Företagens krishantering under samhällskriser : Betydande faktorer för hanteringen." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35122.
Full textAim: This study aims to explore the management of a societal crisis by firms. Which factors are important as to not expose the firm of turning the societal crisis into a full-blown brand crisis? The study explores how these factors affect the actual crisis management during the covid-19 pandemic and the shape these considerations take. Design: A qualitative method was applied. Data was collected through open-ended interviews with nine persons in leading positions with knowledge of the firms' management during the covid-19 pandemic. Results and conclusion: The study shows that management during societal crises differs from the management during a brand crisis. While the factors that influence the management during a societal crisis are the same as during a brand crisis the importance of each factor changes. This work further shows that focusing on the employees as the single most important aspect of crisis management during a societal crisis can help the firm avoid facing a brand crisis. Contributions of the thesis: This study expands the crisis management research and provides new insight into a scarcely researched area when it comes to crisis management during societal crises. What factors are important from a marketing perspective to contain the effects of a societal crisis and avoid turning it into a brand crisis. Suggestions for further research: A suggestion is to study firms that have been negatively affected by the covid-19 pandemic to make comparative analysis and validate the findings from this study.
Sengès, Eloïse. "Antécédents, manifestations et effets du Bien Vieillir Désiré sur la consommation des seniors." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLED033.
Full textAging well is now a key stake for senior marketing, yet this concept remains little investigated by consumer research. A new concept is introduced in marketing research: Desired Aging Well (DAW), which refers to the psychological, physical, social and financial objectives, pursued in the quest for aging well. This research provides a reliable and valid bifactor measurement model for Desired Aging Well, in four dimensions: general DAW, physical DAW, social DAW and financial DAW. Its influence is tested on eight consumer behaviors related to the following sectors: food, e-health, plastic surgery, leisure, financial investments, social networks and dating sites. The Desired Aging Well scale and the overall antecedents-manifestations-effects model are validated on a sample of 900 French senior people aged from 50 to 80. The results suggest the development of a new marketing approach for seniors: aging well marketing. Its investigation and implementation are rooted in four key concepts: Desired Aging Well, perceived aging, adjustment to aging expectations and aging well consumption
Books on the topic "Societal marketing"
Sargeant, Adrian. Market and societal orientation in the nonprofit sector. Henley-on-Thames: Henley Management College, 1999.
Find full textShapiro, Stanley, Mark Tadajewski, and Clifford Shultz. Macromarketing – a Global Focus: Marketing Systems, Societal Development, Equity & Poverty. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2009. http://dx.doi.org/10.4135/9781446262382.
Full textCodeluppi, Vanni. Consumo e comunicazione: Merci, messaggi e pubblicità nelle società contemporanee. Milano, Italy: F. Angeli, 1989.
Find full textMolero, Víctor. Generación marketing: La sociedad entre la codicia y la indolencia. Pozuelo de Alarcón, Madrid: ESIC, Business Marketing School, 2006.
Find full textAyala, Víctor Manuel Molero. Generación marketing: La sociedad entre la codicia y la indolencia. Pozuelo de alarcón, madrid: ESIC Editorial, 2006.
Find full textFalsanisi, Giorgio. Le società di calcio del 2000: Dal marketing alla quotazione in Borsa. Soveria Mannelli, Catanzaro: Rubbettino, 2001.
Find full textBek, Nadezhda. B2B Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.
Full textThe marketing of Sister B. Salt Lake City: Signature Books, 2002.
Find full textSymposium on Research and Marketing for the Arts (1990 Florence, Italy). Symposium on Research and Marketing for the Arts. Amsterdam, The Netherlands: ESOMAR, 1990.
Find full textR, Laczniak Eugene, and Prothero Andrea, eds. Ethics in marketing: International cases and perspectives. Abingdon, Oxon: Routledge, 2012.
Find full textBook chapters on the topic "Societal marketing"
Bıçakcıoğlu-Peynirci, Nilay. "Societal Marketing." In Encyclopedia of Sustainable Management, 1–3. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-02006-4_458-1.
Full textCampbell, Timothy T., and José-Rodrigo Córdoba. "The Need to Reconsider Societal Marketing." In Professionals' Perspectives of Corporate Social Responsibility, 119–33. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-02630-0_7.
Full textAziato, Lydia, Lillian Akorfa Ohene, and Charles Ampong Adjei. "The Societal and Healthcare Context." In Health Service Marketing Management in Africa, 7–19. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-2.
Full textIngalls, John. "Intercultural Communication within Multinational Marketing Firms: A Societal Perspective." In Proceedings of the 1996 Multicultural Marketing Conference, 9–14. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17395-5_3.
Full textBoyer, Stefanie, and Brent Baker. "Societal and Organizational Effects of Covert Marketing: A Persuasion Knowledge Model Approach." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 28. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_16.
Full textIkeda, Ana Akemi, Marcos Cortez Campomar, and Irene Kazumi Miura. "Consumer Behavior Toward Electrical Energy: A Social and Societal Issue." In Global Perspectives in Marketing for the 21st Century, 252–57. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_79.
Full textBabin, Barry J., and Mitch Griffin. "Societal Influences on Schematic Processing in the Service Encounter: Directions For Study." In Minority Marketing: Research Perspectives for the 1990s, 95–99. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17386-3_20.
Full textWright, Christopher S., Alex Kouznetsov, and Sarah Kim. "Sustainability Allusion, Societal Marketing, and the Environmental Footprint of Hybrid Autos." In Sustainability in the Mineral and Energy Sectors, 631–49. Boca Raton : Taylor & Francis, 2016. | “A CRC title.”: CRC Press, 2016. http://dx.doi.org/10.1201/9781315369853-34.
Full textGabriel, Marcelo L. D. S. "Sustainability as a Key Component of Marketing Strategy: A Societal Approach." In Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth, 119–24. 1 Oliver's Yard, 55 City Road London EC1Y 1SP: SAGE Publications, Inc., 2019. http://dx.doi.org/10.4135/9789353287733.n10.
Full textMurphy, Patrick E., and Gene R. Laczniak. "Marketing ethics and corporate social responsibility for a broader societal perspective." In Business Transformation for a Sustainable Future, 183–93. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003188773-15.
Full textConference papers on the topic "Societal marketing"
Ozuru, Henry N., and Joy E. Akahome. "Societal marketing concept and energy poverty eradication: An evidence from Nigeria." In Proceedings of the International Conference on Business and Management Dynamics 2016: Sustainable economies in the information economy. AOSIS, 2016. http://dx.doi.org/10.4102/aosis.2016.icbmd10.07.
Full textGheorghe, Razvan, and Kosuke Ishii. "Eco-Design Value Alignment: Keys to Success." In ASME 2007 International Mechanical Engineering Congress and Exposition. ASMEDC, 2007. http://dx.doi.org/10.1115/imece2007-41228.
Full textSong, Tae Ho, HaeJin Seo, and Yuan Xina. "SOCIETAL MARKETING STRATEGY IN ASIAN MARKETS: A COMPARATIVE STUDY OF THE KOREAN AND CHINESE MARKETS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.01.02.
Full textHong, Yuan, and Chen Bing. "Notice of Retraction: Network word-of-mouth marketing strategy on basis of human-oriented societal communication theory." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881811.
Full textVarnalieva, Jasminka, and Smilka Janeska Sarkanjac. "Online marketing — The case of Macedonia." In 2016 International Conference on Information Society (i-Society). IEEE, 2016. http://dx.doi.org/10.1109/i-society.2016.7854173.
Full textBlahutova, Tatiana. "INTERACTION MARKETING MANAGEMENT UNIVERSITIES AND THE KNOWLEDGE SOCIETY." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018h/31/s13.084.
Full textMoutinho, L. "The i(nformation) society and telecom (nonsense) marketing." In ConTEL 2003 - 7th International Conference on Telecommunications. IEEE, 2003. http://dx.doi.org/10.1109/contel.2003.176886.
Full textYokoyama, Noriko, and Shuji Hashimoto. "Self-marketing system for a restaurant to enhance customer action." In 2017 International Conference on Information Society (i-Society). IEEE, 2017. http://dx.doi.org/10.23919/i-society.2017.8354671.
Full textChilingaryan, V. V. "IMPACTS OF NON-TRADITIONAL MARKETING STRATEGIES." In Люди речисты - 2021. Ulyanovsk State Pedagogical University named after I. N. Ulyanov, 2021. http://dx.doi.org/10.33065/978-5-907216-49-5-2021-136-163.
Full textÇelik, İsmail Erkan, Öznur Akman, Ayben Ceyhan, and Vedat Akman. "Sustainability in Green Marketing and an Example from the World: Tchibo." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01660.
Full textReports on the topic "Societal marketing"
Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.
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