Relevant bibliographies by topics / Sociala influenser

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Sociala influenser'

Author: Grafiati
Published: 24 June 2021
Last updated: 5 February 2022

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Journal articles on the topic "Sociala influenser"

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Smith, Brian G., Megan C. Kendall, Devin Knighton, and Temi Wright. "Rise of the Brand Ambassador: Social Stake, Corporate Social Responsibility and Influence among the Social Media Influencers." Communication Management Review 03, no. 01 (July 30, 2018): 6–29. http://dx.doi.org/10.22522/cmr20180127.

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Ju, Weijia, and Ling Chen. "Influence Maximization in Social Network with Negative Influence." International Journal of Machine Learning and Computing 9, no. 2 (April 2019): 230–35. http://dx.doi.org/10.18178/ijmlc.2019.9.2.791.

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Lokithasan, Komathi, Salomi Simon, Nur Zahrawaani Jasmin, and Nur Ajeerah Othman. "MALE AND FEMALE SOCIAL MEDIA INFLUENCERS: THE IMPACT OF GENDER ON EMERGING ADULTS." International Journal of Modern Trends in Social Sciences 2, no. 9 (September 11, 2019): 21–30. http://dx.doi.org/10.35631/ijmtss.29003.

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Social media influencers are people who have established a reputation for themselves on social media. Nowadays, a social media influencer has played the important role of a marketing tool for organizations. Organizations use the power of social media influencers to influence and persuade consumers through social media. It is because social media influencers have a huge number of followers in their social media, thus, social media influencers could promote and reach a large number of consumers in a short time. The result is more effective than celebrity endorsement for small-and-medium-sized enterprises (SME). This research is to study the perceptions of emerging adults on the difference between male and female social media influencers’ style of promotion. Qualitative method is used by conducting a focus group and content analysis to compare the impact of male and female social media influencers towards emerging adults. Findings showed that female respondents are influenced by influencers who promote beauty products while male respondents are drawn to technology and gaming products. The most important factors mentioned by the respondents in the impact of the social media influencers’ posts are the entertainment factor and followed by informativeness.
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Mugny, G., L. Souchet, C. Codaccioni, and A. Quiamzade. "Représentations sociales et influence sociale." Psychologie Française 53, no. 2 (June 2008): 223–37. http://dx.doi.org/10.1016/j.psfr.2007.12.003.

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Assensoh-Kodua, Akwesi. "Social purchasing and the influence of social networking: a conceptual view." Banks and Bank Systems 11, no. 3 (October 12, 2016): 44–57. http://dx.doi.org/10.21511/bbs.11(3).2016.05.

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Internet has enabled businesses to offer their merchandise through web-based applications, of which recent phenomenon includes online social networks (OSNs). This paper studies the influence of OSNs through the lens of perceived trust (PT), social norm (SN), user satisfaction (US) and perceived behavioral control (PBC) to find out how these influence participants of OSNs continuance buying intention. A model of IS continuance intention of web-based application was developed to test the above factors. The results show that trust in OSN is based mainly on the degree of the social relations that users have with their vendors, because they are members on the network, on top of their experiences of web service use. US was influenced by PBC, while US also influenced SN and PT with PT exhibiting a strong relationship with SN. Keywords: continuance intention, OSN, participants, purchasing. JEL Classification: Z13, G21, M10, M31, D11, D12
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Hermanda, Atika, Ujang Sumarwan, and Netti Tinaprillia. "THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION." Journal of Consumer Sciences 4, no. 2 (August 31, 2019): 76–89. http://dx.doi.org/10.29244/jcs.4.2.76-89.

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The purpose of the research was to discover how social media influencers influenced the brand image, self-concept and the purchase intention of cosmetic consumers. The social media influencers became the third party which provided information about cosmetic products to the social media audience. Those who had the same self-concept with the influencers often viewed them as role models in consumption. The increase of self-concept and brand image affected a consumer’s purchase intention. The research would implement the cross sectional design, with the data gathered through online questionnaires shared in social media accounts. The samples would be gathered using the convenience sampling technique, with respondents up to 219 people. The research implemented the purchase intention as the endogenous variable and social media influencers as the exogenous variable, as well as brand image and self-concept as the intervening variable. The analysis method that would be implemented was the Structural Equation Modeling (SEM), using the SmartPLS software. The research resulted in the significant negative influence of both social media influencer and self concept towards the purchase intention, in contrast with the brand image which had a significant positive effect.
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Dr R Venkatapathy, Dr R. Venkatapathy, and Valarrmathi V. Valarrmathi V. "Innovative Trends in Corporate Social Responsibility and Influence of Social Media." Global Journal For Research Analysis 3, no. 4 (June 15, 2012): 234–35. http://dx.doi.org/10.15373/22778160/apr2014/81.

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ANDRONIC, Răzvan-Lucian, and Anca-Olga ANDRONIC. "EVALUATION AND SOCIAL INFLUENCE IN SCHOOL EDUCATION." SCIENTIFIC RESEARCH AND EDUCATION IN THE AIR FORCE 18, no. 2 (June 24, 2016): 505–8. http://dx.doi.org/10.19062/2247-3173.2016.18.2.2.

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Gomes, Adriano José da Silva, Juliana Francisca Cecato, José Montiel, José Eduardo Martinelli, and Gleiber Couto Santos. "Influence of Social Skills in educational processes." Perspectivas Médicas 25, no. 1 (April 1, 2014): 20–26. http://dx.doi.org/10.6006/perspectmed.20140103.5720327683.

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Andreani, Fransisca, Leonardo Gunawan, and Selden Haryono. "SOCIAL MEDIA INFLUENCER, BRAND AWARENESS, AND PURCHASE DECISION AMONG GENERATION Z IN SURABAYA." Jurnal Manajemen dan Kewirausahaan 23, no. 1 (March 3, 2021): 18–26. http://dx.doi.org/10.9744/jmk.23.1.18-26.

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Many restaurants and cafes use Social Media Influencer (SMI) services to promote their products/ services. The three dimensions of SMI include reach, relevance, and resonance; and these can influence brand awareness and purchase decision of generation Z consumers. This study involved 108 respondents and used SPSS and Partial Least Square (PLS) as data analysis techniques. The results of this study indicate that reach, relevance and resonance of SMI have positive and significant influences on brand awareness. Reach has positive but insignificant influence on purchase decisions; whereas, relevance and resonance have positive and significant influences on purchase decision. Finally, brand awareness has positive but insignificant influence on purchase decision of Generation Z to restaurants and cafes in Surabaya.
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Dissertations / Theses on the topic "Sociala influenser"

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Lorensson, Anna, and Larsson Tess. "Sociala Medier Inom Brottsprevention : Influensers eventuella möjlighet till informationsspridning." Thesis, Malmö universitet, Malmö högskola, Institutionen för kriminologi (KR), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-42548.

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Studiens syfte är att undersöka influensers möjlighet att vara ett hjälpande verktyg i det brottsförebyggande arbetet som sker över sociala medier. Relevansen för studiens syfte kan diskuteras utefter det faktum att internetanvändningen är en stor del av svenskars vardag samt har en fortsatt ökning i användandet. För att besvara studiens frågeställningar har studien övergripande använt en kvantitativ metod, med inslag av kvalitativa aspekter, där bland annat webbenkäter användes för att belysa frågeställningarna utifrån allmänhetens perspektiv. Likväl har studien använt ett mailutskick, vilket syftar till att besvara frågeställningarna utifrån influensers perspektiv. Resultatet för studien baseras således på 423 enkätsvar samt svar från en influenser. Således diskuteras studiens resultat övergripande utefter enkätsvaren. Utefter det resultat som studien erhöll kan det diskuteras föreligga en möjlighet för influensers att vara en informationsspridande kanal i det brottsförebyggande arbetet. Detta då resultatet påvisar att respondenterna dels innehar ett förtroende för det influensers belyser likväl som de uppges vara mottagliga för kriminologiskt relevant information som presenteras på sociala medier. Resultatet visar att informationsspridningen fördelaktigen kan ske på plattformar vilka är videoanpassade, som exempelvis Instagram, Tiktok och Youtube. Likväl finns det ett stort intresse från allmänheten att influensers sprider information genom att dela myndigheters inlägg samt diskutera ämnet genom korrekt kunskap med källhänvisning. Avslutningsvis kan således influensers anses vara en bistående kraft inom det brottsförebyggande arbetet som sker över sociala medier, om detta görs utefter vissa premisser.
The aim of the study is to examine the possibility of influencers to be a helping hand in the area of crime prevention that takes place over the internet. The study's relevance can be discussed based on the fact that internet use is a large part of Swedes' everyday life and has a continued increase in use. To answer the study's purpose, the study overall used a quantitative method with elements of qualitative aspects. Web surveys were used to shed light on the issues from the public's perspective. Additionally, the study used e-mail interviews which aimed to answer the questions from the perspective of influences. The results for the study are based on 423 questionnaire responses, as well as one influencer. Thus, the results of the study are discussed overall according to the survey results. Based on the results obtained by the study, influencers' possibilities to be an information-disseminating channel in crime prevention work can be discussed. This result is based on respondents reporting a partial trust in what influencers illuminate, as well as they report being receptive to criminologically relevant information that is presented on social media. The results show that the dissemination of information can advantageously take place on platforms that are video-adapted, such as Instagram, Tiktok and Youtube. Furthermore, there is also reported a great interest in influencers spreading information by sharing the authorities' posts and discussing the subject through correct knowledge with correct references. In conclusion, influencers can thus be considered as an assisting force in the crime prevention work that cuts across social media, if this is done according to certain premises.
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Trång, Emmie, and Madeleine Berggren. "Hur påverkas unga tjejers psykiska hälsa av Influensers och sociala medier? : En kvalitativ uppsats om det psykiska välmåendet hos unga tjejer." Thesis, Gymnastik- och idrottshögskolan, GIH, Institutionen för idrotts- och hälsovetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:gih:diva-6189.

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Inledning: Forskningsrapporter som visas i tidningar och nyheter berättar att allt fler ungdomars psykiska hälsa blir sämre och sämre (Folkhälsomyndigheten, 2019). Avsikten med denna studie är att undersöka om det finns ett samband mellan unga tjejers psykiska hälsa och användande av sociala medier. Det finns ett fåtal forskningsartiklar inom just detta område vilket gör det ännu mer aktuellt att ta reda på mer. Syftet med denna studie var att undersöka och uppmärksamma sambandet mellan unga tjejers psykiska hälsa kopplat till sociala medier, samt hur Influensers påverkar ungdomar och deras välmående. Med denna studie vill vi skapa en debatt kring hur bra det verkligen är för unga människor att använda sociala medier mycket och att ha en Influenser som förebild.  Frågeställningar
    Hur påverkas unga tjejers psykiska hälsa av sociala medier? Påverkas unga tjejers psykiska hälsa negativt av Influensers? Metod: Metoden som har använts är en kvalitativ metod i form av en enkätundersökning. Enkäten har funnits tillgänglig online för deltagarna och har besvarats anonymt. Målgruppen har varit deltagare som varit mellan 14 - 16 år gamla och identifierat sig som tjej. I enkäten fick deltagarna svara på deras relation till sociala medier och Influensers samt hur deras psykiska hälsa påverkas av det.  Resultat: I studien var det totalt 42 deltagare. De flesta (66,7%) skattade sin hälsa som god eller mycket god. Studien visar att 73,8% använder sociala medier 10 gånger eller mer per dag och 71,4% av deltagarna jämför sig med andra på sociala medier. Oftast jämför man sig med en kompis, men 26,2% uppger att de jämför sig med Influensers.  Korrelationsanalys visar inga samband mellan psykiska hälsa och användande av sociala medier. Det finns däremot signifikant samband mellan att använda sociala medier ofta, och att tycka att det är det viktigt hur man framstår (P<0.05), samt att värdet som person baseras på hur många likes man får (P<0.05). Resultatet visar också att många jämför sig med och blir påverkade av Influensers.  Slutsats: De flesta av deltagarna använder sociala medier 10 gånger eller mer per dag men skattade sin hälsa som god. Resultatet visar också att många jämför sig med och blir påverkade av Influensers, samt att det är viktigt för dem hur de framstår på sociala medier.
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von, Bahr Jemth Joanna, and Christian Fangel. "Träningsappar och motivation : En kvalitativ undersökning om vilka faktorer som påverkar motivation att använda mobila träningsapplikationer." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105382.

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Utvecklingen och intresset för mobila träningsapplikationer har växt markant de senaste åren och tusentals träningsapplikationer kan idag återfinnas på marknaden. Samtidigt har människor världen över blivit allt mer inaktiva vilket riskerar att leda till stora konsekvenser för individens hälsa och välmående. Mobila träningsapplikationer har visats ha stor potential för att lösa detta problem genom en ökad tillgänglighet och anpassning till användarens förutsättningar och behov. Ett flertal av de applikationer som finns på marknaden idag kan ses anta ett flertal strategier för att öka användarens engagemang och motivation till användning. Vilka dess värde och faktiska effekt har dock visats vara både omtvistat och outforskat. Denna studie undersöker och belyser vad som påverkar användarens motivation att använda en mobil träningsapplikation och hur dessa typer av applikationer kan utformas för att främja användarens engagemang och vilja att använda. För att undersöka detta genomfördes kvalitativa intervjuer med personer som hade erfarenhet av att använda träningsapplikationer som stöd i sin träning. Hedonic-Motivation System Adoption Model och tidigare forskning inom motivation, sociala influenser och användarupplevelse verkade som teoretiskt ramverk och avsåg belysa relevanta faktorer studien avsåg att fördjupa sig inom. Det teoretiska ramverket verkade även som underlag för utformning av relevanta intervjufrågor och vid analys av erhållen empiri. Det empiriska resultatet belyser behov av enkelhet och användarnytta. En hög användarnytta kan även ses bidra till att användaren knyter ett starkare band till appen vilket ökat motivationen att fortsätta använda. Resultatet visar även på att informanterna finner ett stort värde i att följa sin fysiska utveckling över tid och erbjudas stöd för att upprätthålla stabilitet i träning snarare än att nå konkreta mål. Social funktionalitet såsom att följa och jämföra sin fysiska aktivitet med andra användare visar sig även ha en betydande inverkan på informanternas engagemang och användning av applikationen. I överensstämmande med tidigare forskning verkar dock värdet av sociala funktioner vara beroende av förhållandet användaren har till de andra användarna och dess närhet. Baserat på det teoretiska ramverket och empiriska utfallet presenteras designkriterier för framtida utformning av mobila träningsapplikationer som kan främja användarens engagemang och motivation att använda.
The development of digital support tools and applications for physical activity is growing quickly, and today there are thousands of mobile applications on the market aimed to support the user’s physical exercise. At the same time, there is a rising trend of a sedentary lifestyle with a lack of exercise which has had a negative impact on the population’s health and wellbeing over the last years. Fitness applications are broadly used today and have shown to have a potential in solving this problem. However, the actual benefit of these tools from a user’s perspective is yet under-studied. This study aims to identify what affects user’s motivation when using a fitness application and how these types of applications can be designed to increase user’s engagement. As a theoretical foundation, Hedonic-Motivation System Adoption Model and previous research in motivation, social influences, and user experience were explored to formulate relevant interview questions and guide the analysis of the empirical data. Through qualitative interviews insights from users with experience of using fitness applications as support in their physical exercise are gathered. The results show that ease of use and usefulness was important for most of the informants and that the users found a high value in tracking their physical exercise and development over time. The empirical data also indicate that gaining help to maintain stability rather than setting up concrete goals was perceived as more valuable. Social functionality such as following and comparing one's physical activity with others is also shown to have a significant impact on one's use and involvement in the application. However, consistent with previous research, the value of social features seemed to be dependent on the relation the user has with the other users. Based on the empirical findings design guidelines for development of fitness apps are proposed.
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Hellerstedt, Julia, and Emina Mujkanovic. "Influencer Marketing: När gränsen mellan rekommendation och reklam suddas ut : En studie om hur Influencer Marketing påverkar konsumenters köpprocess." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-150910.

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Bakgrund Konsumenters förtroende för traditionella marknadskommunikationer sjunker. Företag försöker därför hitta nya sätt att nå fram till konsumenter. En marknadskommunikation som vuxit fram till följd av detta är Influencer Marketing, vilken innebär att inflytelserika individer influerar människor på sociala medier. Influencer Marketing är dock fortfarande en gråzon och studier inom området är begränsade. Syfte: Studiens syfte är att, genom att undersöka konsumenter, erhålla en djupare förståelse för hur deras köpprocess påverkas av Influencer Marketing genom att identifiera och förstå faktorer som påverkar deras inställningar och handlingar som ett resultat av Influencer Marketing. Genomförande: Studien har utförts genom en trianguleringsmetod, vilken innebar en datainsamling genom en kvantitativ enkät och tio kvalitativa intervjuer. För att kunna kartlägga och analysera konsumenters köpbeteende i relation till Influencer Marketing, ställdes frågor kopplade till syftet. Slutsats: Studien fastställer att främst personliga faktorer, psykologiska faktorer och sociala faktorer påverkar konsumenters uppfattning av influencers och följaktligen Influencer Marketing. Studien visar att konsumenter med en positiv uppfattning av influencers, i stor utsträckning värderar och tillgodogör innehåll via Influencer Marketing, vilket i sin tur leder till att deras köpprocess förkortas. Vidare visar studien att motsatsen gäller för konsumenter med en negativ uppfattning av influencers. Studien fastställer även att köpprocessen är en iterativ process istället för en statisk ordning.
Background: The consumers trust in traditional marketing communications is decreasing. Therefore, companies try to find new ways to reach the consumers. A marketing communication that has blossomed as a result of this is Influencer Marketing, which means that influential individual influence people on social media. However, Influencer Marketing is still a gray zone and research within the field is limited. Purpose: The purpose of the study is to, by researching the consumers, gain a deeper understanding for how their buying process is affected by Influencer Marketing by identifying and understanding the factors that affect their attitudes and behaviors as a result of the marketing communication. Completion: The study has been conducted by a triangulation method, which has involved data collecting through a quantitative survey and ten qualitative interviews. In order to map and analyze the consumers buying behavior in relation to Influencer Marketing, questions were asked in regard to the purpose of the study. Conclusion: The study displays that mainly the personal factors, psychological factors and social factors affect the consumers’ perception of influencers and hence of Influencer Marketing. The study shows that the consumers with a positive perception of influencers, value and appropriate content via Influencer Marketing to a larger extent, which in return shortens their buying process. Furthermore, the study shows that the case is the opposite for the consumers with a negative perception of influencers. The study also displays that the buying process is an iterative process instead of a static order.
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Burke, Kayleigh Elizabeth. "Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/78221.

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The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a common tactic in communication and marketing efforts with the fashion and beauty industry. Ample research is available on the effects of celebrity endorsements but currently there is a gap in research pertaining to the consumer's perspective towards SMIs and SMIs effects on consumers. The online experiment completed in this thesis addressed how promotion of a product by a SMI affects perceptions of consumers on Instagram by measuring social comparison and self-congruity. This is accomplished by comparing participant's product perception to promotional posts on Instagram by a SMI, brand, and unbranded retail source. A three-condition experiment (SMI, Brand, Control) compared effects of product perception, social comparison, and self-congruity. A questionnaire consisting of 48 questions pertaining to SMI, self-congruity, social comparison, and product perception was completed by 151 participants. Significant relationships were found between the source of the promotional post (SMI, Brand, Control) and product perception. There was also a correlation between self-congruity and social comparison towards the SMI as well as product perception. Results suggest that the post source influences product perception. Results also indicate consumers' perception of the SMI effects product perception. These results provide practical implications for communication practioners who utilize social media. The rapid growth of visual microblogging platforms such as Instagram, is creating new opportunities for organizations to communicate with stakeholders. Brands have used social media platforms in order to gain visibility in the college age audience. Currently there is a gap in research pertaining to SMI and their effects on consumers. This online experiment will address how promotion of a product by an SMI affects perceptions of consumers on Instagram through social comparison and self-congruity theory by comparing responses to a product promoted by an SMI to the same product promoted by the promoted by the brand and to an unbranded retail source. A questionnaire consisting 34 of questions pertaining to SMI, self-congruity, and social comparison will be asked to 180-240 participants. The participants will be randomly assigned one of nine Instagram posts to accomplish stimulus sampling across the three conditions: three from SMI, three from brands, and three from an unbranded retail source
Master of Arts
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Eliassi, Sarzeli Hero, and Emma Jändel. "Influera mera : En studie om olika aktörers syn på digital marknadsföring genom influencers via sociala medier." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54481.

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Författare: Hero Eliassi & Emma Jändel Handledare: Åsa Lindström Examinator: Bertil Hultén Kurs: Examensarbete 30hp, Civilekonomprogrammet inriktning marknadsföring, Linnéuniversitetet Kalmar, VT 2016. Forskningsfråga: Hur ser olika aktörer på användandet av influencers sociala mediekanaler i digital marknadsföring? Syfte: Syftet med detta examensarbete är att analysera användandet av influencers och deras sociala mediekanaler i digital marknadsföring. Fenomenet kommer att undersökas utifrån fyra aktörers perspektiv; influencer marketing-byråers, handelsföretags, influencers och konsumenters perspektiv, för att utforska hur man kombinerar synsätten från de olika aktörerna och på så sätt har möjlighet att effektivisera marknadsföringen genom influencers. Vi ämnar tolka de olika aktörernas syn på denna typ av marknadsföring för att bidra med implikationer till handelsföretag som använder sig av eller funderar på att marknadsföra sig genom influencers sociala mediekanaler och influencer marketing-byråer som agerar mellanhänder mellan handelsföretag och influencers. Vidare ämnar vi även bidra med implikationer till influencers som genomför denna marknadsföring. Metod: Detta examensarbete har haft en kvalitativt inriktad fallstudie med en induktiv ansats och ett explorativt syfte. Databildningen har bestått av en litteraturstudie och en empirisk undersökning genom semistrukturerade intervjuer och fokusgrupper. Det empiriska materialet som erhölls analyserades genom en kvalitativ dataanalys. Resultat & slutsatser: Vi kan konstatera att de fyra aktörerna ser på influencer marketing som ett effektivt marknadsföringssätt som föredras framför företags egen marknadsföring. Vad som framkommer är att ett antal krav bör tas i beaktning för att budskapen presenterade av influencers ska nå ut till den tänkta målgruppen. För att budskapen ska mottas av konsumenter som trovärdiga bör matchning ske mellan varumärken och influencers, samarbetena bör vara genuina och inspirerande, budskapen bör passa in i den kontext där de marknadsförs och balans bör finnas mellan personlighet och professionalitet. Teoretiska och praktiska implikationer: Examensarbetets teoretiska implikationer består av en reviderad undersökningsmodell där viktiga aktörer och aktuella sociala mediekanaler för influencer marketing presenteras. De praktiska implikationerna består av en TRIMPP- modell där begreppen trovärdighet, relevans, inspiration, matchning, personlighet och professionalitet presenteras som viktiga vid skapandet av influencer marketing-kampanjer. Nyckelord: Influencer marketing, influencers, sociala medier, digital marknadsföring
Authors: Hero Eliassi & Emma Jändel Supervisor: Åsa Lindström Examiner: Bertil Hultén Course: Master Thesis in Marketing 30 ECTS, Business Administration and Economics Programme, Linnaeus University Kalmar, Spring 2016. Research question: How does different actors view the usage of influencers’ social media channels in digital marketing? Purpose: The purpose of this thesis is to analyze the usage of influencers and their social media channels in digital marketing. The phenomenon will be studied from the perspective of four different actors; influencer marketing-agencies, companies, influencers and consumers, to be able to examine how to combine the different actors’ views in order to make influencer marketing more effective. We aim to interpret the different actors’ views of influencer marketing to be able to provide implications to companies using or thinking about using influencer marketing and to influencer marketing-agencies that act as intermediaries between companies and influencers. We also aim to provide influencers with implications. Method: This thesis had a qualitatively oriented case study with an inductive approach and an explorative purpose. Data formation consisted of a literature review and an empirical study through semi-structured interviews and focus groups. The empirical data obtained was analyzed through a qualitative data analysis. Results and conclusions: We can conclude that the four actors view influencer marketing as an effective marketing method which is preferred over companies' own marketing. A number of requirements should be taken into consideration when producing influencer marketing-campaigns in order for the messages to reach out to the intended audience. For the messages to be received by the consumers as credible matching must occur between brands and influencers, the cooperation should be genuine and inspiring, the messages should fit into the context in which they are presented and balance should be found between personality and professionalism. Theoretical and practical implications: The theoretical implications of the thesis consists of a revised research model with key stakeholders and relevant social media channels for influencer marketing. The practical implications are made up of a TRIMPP-model in which the concepts of trustworthiness, relevance, inspiration, matching, personality and professionalism are presented as important in the creation of influencer marketing- campaigns. Key words: Influencer marketing, influencers, social media, digital marketing
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Phung, Lena, and Luning Qin. "Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39848.

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Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. Purpose: The aim of the thesis is to investigate which type of influencers would be more influential in promotion of beauty product categories. Furthermore, the study intends to research on consumers’ review habits, preferred traits of influencers and reasons behind the actions. Method: To accomplish the purpose of this study, we conducted an abductive approach by the aid of both qualitative and quantitative data. The data was gathered through a questionnaire and a focus group, primarily among students in international universities. This in order to reach out to young people with different nationalities since it is an international study. Conclusion: Top influentials and narrative experts are shown to be more efficient for influencer marketing in the beauty industry especially when they are perceived trustworthy. Additionally, we found that the influencers have an impact on the consumers most when it comes to information search and the evaluation of alternatives.
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Gabrielsen, Matilda, and Sofia Qvarnström. "Influencers påverkan på kunders tillit i förhållande till företags varumärke." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30363.

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Syfte: Syftet med studien är att analysera konsumenters tillit gentemot varumärken där företag använder influencers i marknadsföringen via sociala medier. Studien utgår från ett kundperspektiv.   Metod: Studien har utgått från kvantitativ metod där empirisk data samlats in utifrån en webbaserad enkätundersökning. Enkäten genererade 101 svar varav 95 var representativa. I SPSS bearbetades datan och analyserades därefter genom deskriptiv analys, korrelationsanalys och regressionsanalys. Resultatet användes sedan för att skapa diskussion som mynnar ut i studiens slutsats.   Resultat och slutsats: Studiens resultat indikerar att influencers på Instagram är betydande för kunders tillit till ett företags varumärke. Kunder uppskattar influencers rekommendationer, vilket påverkar kundernas köpbeteende positivt. Influencers ses som en pålitlig tredje part, vilket tyder på att företags ärlighet till kunder påverkas positivt. Resultatet visar även att företag behöver beakta marknadsföringens budskap för att det ska upplevas informativt och inspirerande istället för påtryckande. Strategiskt användande av influencers bidrar således till kunders ökade tillit.    Examensarbetets bidrag: Det teoretiska bidraget tillför kunskap kring influencer marketing och tillit, som studerats utifrån ett kundperspektiv. Teoretiska antaganden som lyfts fram ur tidigare forskning inom området har både styrkts och bekräftats. Studiens praktiska bidrag är att öka företags förståelse för tillämpning av influencer marketing i marknadsföringsstrategin. Därmed kan marknadsföringen bli mer kraftfull med möjlighet att förbättra kunders tillit till varumärket.   Förslag till vidare forskning: Förslagsvis kan vidare forskning studera andra aspekter av kunders tillit gentemot varumärke, såsom kommunikation och kunders rekommendationer, för att därigenom få en djupare förståelse hur tillit verkar i relation till kunder och varumärke. Ytterligare förslag till framtida forskning är att studera andra plattformar än Instagram samt att utöka studiens urval.
Aim: The purpose of the study is to analyze consumers trust in brands when companies use influencers in their social media marketing. The study is based on a customer perspective.   Method: The study was based on a quantitative method where the empirical data were collected through a web-based survey. A total of 101 responses were collected, and 95 of them were representative. In SPSS, the data was processed and then analyzed by using descriptive analysis, correlation analysis and regression analysis. The result was in turned used to conduct a discussion that led to the study's conclusion.   Results and conclusion: The results indicate that influencers on Instagram have an impact on customer trust. Customers appreciate recommendations from influencers, which positively affects their buying behavior. Influencers also has a positive effect in companies´ honesty to customers. The results show that the marketing message should be informative and inspiring to increase the brands trust. Strategic use of influencer marketing would thus contribute to customers' trust.   Contribution of the thesis: The theoretical contribution is about the customer perspective being studied in influencer marketing and trust. Previous research is both strengthened and confirmed. The practical contribution is to increase companies understanding of the application of influencer marketing in their marketing strategy. In this way, marketing can be more powerful with the possibility of improving customers' trust in the brand.   Suggestions for further research: Further research may study further aspects of customers' trust in the brand. In order to achieve a deeper understanding of how trust works in relation to customers and brands, factors such as communication and customer recommendations could be studied. Further research may also study a different platform than Instagram and a more extensive sample.
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Gustafsson, Angelina, Elise Hallberg, and Jenny Ta. "Användarnas attityd kring influencer marketing via sociala medier : En kvantitativ studie om användandet, attityder och strategier." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-25450.

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Idag handlar marknadsföring inte längre bara om att kommunicera ut ett budskap till en kund, utan även att hjälpa till att skapa ett bra intryck så att kunderna börjar kommunicera och föra budskapet vidare. I och med digitaliseringen kan företagen använda sig av olika sociala kanaler för att nå ut till en större räckvidd och förmedla sitt budskap till en större grupp konsumenter. Förr kunde en bra Tv-reklam eller annons i tidningen vara tillräcklig för att konsumenten skulle vilja köpa produkten men idag räcker inte det. Idag kan konsumenter enkelt använda sig av sociala medier för att hitta inspiration och bli påverkade i sin köpprocess och sina beslut. I takt med att fler använder sociala medier bör även företagen följa. På grund av den digitala utvecklingen har allt fler företag valt andra marknadsföringsstrategier för att kunna nå ut till en större räckvidd bland konsumenterna. Ett exempel är genom sociala medier som har fått en större betydelse när det kommer till marknadsföring, reklam och kommunikation. Användarna inom sociala medier har även ökat exponentiellt varje år, vilket är en anledning till att allt fler företag väljer att använda sig av sociala medier som en marknadsföringsstrategi. I denna studie kommer användandet av sociala medier granskas och attityden kring influencer marketing via dessa kanaler undersökas. Syftet är att undersöka utfallet av denna typ av marknadsföring samt vilka marknadsföringsstrategier som bör tillämpas av företagen med hjälp av dessa kanaler. Vidare är även syftet med denna studie att lägga grunden och kartlägga attityder för att man i vidare forskning ska kunna fördjupa sig inom området. För att kunna svara på studiens forskningsfrågor har en kvantitativ forskningsmetod tillämpats. En kvantitativ ansats ansågs mest lämplig eftersom målet var att kunna uppnå ett mer representativt och brett resultat som möjligt. Studien resulterade i att influencer marketing via sociala medier hjälper företag att nå ut till fler potentiella konsumenter med färre resurser. Användandet av sociala medier är hög och kommer att fortsätta öka, därmed kan marknadsföring via dessa kanaler leda till att dess budskap når ut till en större räckvidd. Studien har även resulterat i att attityden gentemot influencer marketing via sociala medier är relativt positivt men att det kan bli för mycket reklam vilket leder till irritation. Därmed är det viktigt som marknadsförare att hitta en balansgång, där det inte blir för mycket reklam men ändå inte för lite. Sammanfattningsvis anser vi att denna strategi lyckats med något som traditionell marknadsföring har försökt med i decennier.
Today, marketing is no longer just about communicating a message to a customer, but also helping to create a good impression so that customers begin to communicate and convey the message further on. With digitalization, companies can use different social channels to reach a wider reach and convey their message to a larger group of consumers. In the past, a good TV commercial or advertisement in a magazine could be enough for the consumer to want to buy the product, but today it is not enough. Today, consumers can easily use social media to find inspiration and be influenced in their buying process and decision-making process. As more people use social media, companies should follow. Due to the digital developments, more and more companies have chosen other marketing strategies to reach a wider range of consumers. An example is through social media which has become more important when it comes to marketing, advertising and communication. Social media users have also increased exponentially each year, which is why more and more companies are choosing to use social media as a marketing strategy. In this study, the use of social media will be researched and the attitude of influencer marketing through these channels will be examined. The purpose is to investigate the outcome of this type of marketing as well as how the marketing strategies should be applied by the companies using these channels. Furthermore, the purpose of this study is also to lay the groundwork and map out attitudes so that in further research it will be possible to immerse in the field. To be able to answer the study's research questions, a quantitative research method has been applied. A quantitative approach was considered most appropriate as the goal was to be able to achieve a more representative and broad result as possible. The study proves that marketing via social media helps companies reach more potential consumers with fewer resources. The use of social media is high and will continue to increase, thus marketing through these channels can lead to its message reaching a wider range of people. The study has resulted in the attitude towards influencer marketing via social media being relatively positive, but when there is too much advertisement it leads to irritation. Therefore, it is important as a marketer to find the right balance, where there is not too much advertisement but not too little. In conclusion, we believe that this strategy has succeeded with something that traditional marketing has tried for decades. This study will be written in Swedish.
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Dahlkvist, Victor. "Influencer marketing: Long-term collaborations on Instagram : A case study." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300373.

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More and more companies have started to use influencers on social media platforms for promoting their product or service, in exchange for a compensation. While this has enabled reach for a low cost, it is the nature of the authentic endorsement that has made the marketing channel so efficient. This thesis seeks to investigate how different collaboration types, depending on size and length, impacts the financial performance of Instagram influencer collaborations. In addition, it investigates what underlying factors that might be prevalent in impacting these collaboration types. The thesis is conducted as a mixed method descriptive single case study, utilizing both quantitative and qualitative data. To understand the financial performance of influencer collaborations, data from three consecutive years from the case company are presented and analyzed. To understand what characteristics that impacts this outcome, interviews with marketing professionals are used together with relevant previous literature in the field of influencer marketing. It is found that long-term collaborations have a higher return compared to short-term, along with other useful advantages of collaborating long-term. Additionally, it was found that influencers with more followers tend to have a lower financial return, but can be more efficient in other aspects, such as promoting the brand. Lastly, contributions based on the findings for both theory and practice are presented.
Fler och fler företag har börjat att använda sig av influencers på sociala medieplattformar för att lyfta fram deras produkt eller tjänst i utbyte för kompensation, kallat influencer marketing. Medan det här har möjliggjort räckvidd för en låg kostnad, är det naturen av den autentiska ”omfamningen” av varumärket som gjort marknadsföringskanalen effektiv. Den här uppsatsen söker att förklara hur olika samarbetstyper, beroende på antalet följare som influencern har samt längden på samarbetet, påverkar det finansiella resultatet av influencersamarbeten på Instagram. Därtill, så undersökes vilka underliggande faktorer som ytterligare kan påverka utgången av de olika samarbetstyperna. Fallstudien genomfördes med en blandad metodologi, baserat på både kvantitativ och kvalitativ data. I ett försök att kunna förstå det finansiella resultatet av influencersamarbeten, används data från tre påföljande år som presenteras och analyseras. För att förstå vilka attribut som påverkar utfallet av det finansiella resultatet, intervjuas marknadsförare för deras professionella insikt. Upptäckterna visade att långsiktiga samarbeten med influencers har en högre avkastning jämfört med korta, tillsammans med andra fördelar med lånsiktiga samarbeten. Utöver det upptäcktes det att influencers med fler följare tenderar att ha en lägre avkastning men kan vara användbara på andra sätt, exempelvis för att främja varumärket. Till sist, så beskrivs bidrag för både forskning och praktik baserat på uppsatsens upptäckter.
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Books on the topic "Sociala influenser"

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Inc, NetLibrary, ed. Social influences. London: Routledge, 1999.

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Turner, John C. Social influence. Milton Keynes: OpenUNiversity Press, 1991.

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P, Zanna Mark, Olson James M. 1953-, and Herman C. Peter 1946-, eds. Social influence. Hillsdale, N.J: L. Erlbaum Associates, 1987.

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Social influence. Pacific Grove, Calif: Brooks/Cole, 1991.

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Xu, Wen, and Weili Wu. Optimal Social Influence. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-37775-5.

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Maira, Sunaina. Missing: Youth, citizenship, and empire after 9/11. Durham: Duke University Press, 2009.

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Herman, C. Peter, Janet Polivy, Patricia Pliner, and Lenny R. Vartanian. Social Influences on Eating. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-28817-4.

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Trenholm, Sarah. Persuasion and social influence. Englewood Cliffs, N.J: Prentice Hall, 1989.

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Social networks and social influences in adolescence. London: Routledge, 1996.

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McKenzie-Richer, Antoinette. Social influences on adolescent smoking. Sudbury, Ont: Laurentian University, Human Development Department, 1997.

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Book chapters on the topic "Sociala influenser"

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Leban, Marina, and Benjamin G. Voyer. "Social media influencers versus traditional influencers." In Influencer Marketing, 26–42. 1 Edition. | New York : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-4.

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von Rotz, Jonas, and Kim Oliver Tokarski. "Social Influencer." In Digitale Transformation und Unternehmensführung, 407–34. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26960-9_15.

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Kernen, Livia, Benjamin Adriaensen, and Kim Oliver Tokarski. "Social Influencer." In Digital Business, 353–74. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32323-3_15.

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ZusammenfassungDie vorliegende Analyse erfolgreicher Social Influencer auf Instagram zeigt, dass die Glaubwürdigkeit/Authentizität das „höchste Gut“ der Social Influencer ist und die persönliche Beziehung sowie die Interaktion mit der Community weitere wichtige Aspekte darstellen. Die Social Influencer posten meistens Beiträge zu den Zeiten, in denen sie durchschnittlich am meisten Likes und Kommentare generieren können, sie verwenden viele Bildunterschriften, jedoch wenige Hashtags, die Interaktionsrate hängt stark davon ab, wie lukrativ ihre Beiträge für ihre Community sind. Beiträge mit freizügigen sowie nichtkinderfreundlichen Inhalten generieren durchschnittlich am meisten Likes und Kommentare. Die Analysen zeigen, dass Bilder der Social Influencer selbst oder Beiträge mit speziellen Ereignissen aus ihrem Leben tendenziell am meisten Likes von den Usern erhalten. Zudem posten die Social Influencer fast keine Beiträge, die gewalttätige, betrügerische oder medizinische Inhalte aufweisen.
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Sbai, Adil. "TikTok – der neue Stern am Social-Media-Himmel." In Influencer Marketing, 95–126. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31892-5_5.

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Sung, Juyup, Seunghyeon Moon, and Jae-Gil Lee. "The Influence in Twitter: Are They Really Influenced?" In Behavior and Social Computing, 95–105. Cham: Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-04048-6_9.

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Närvänen, Elina, Tytti Kirvesmies, and Elina Kahri. "Parasocial relationships of Generation Z consumers with social media influencers." In Influencer Marketing, 118–35. 1 Edition. | New York : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-10.

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Herman, C. Peter, Janet Polivy, Patricia Pliner, and Lenny R. Vartanian. "Social Facilitation." In Social Influences on Eating, 181–200. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-28817-4_11.

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Herman, C. Peter, Janet Polivy, Patricia Pliner, and Lenny R. Vartanian. "Social Comparison." In Social Influences on Eating, 147–62. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-28817-4_9.

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Francalanci, Chiara, and Ajaz Hussain. "Social Influence and Influencers Analysis: A Visual Perspective." In Communications in Computer and Information Science, 81–98. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-25936-9_6.

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Gergen, Kenneth J., and Mary M. Gergen. "Social Influence." In Social Psychology, 252–79. New York, NY: Springer New York, 1986. http://dx.doi.org/10.1007/978-1-4615-7866-6_9.

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Conference papers on the topic "Sociala influenser"

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"Social influence and deception in socially assistive robotics." In Fourth International Conference on Robot Ethics and Standards. CLAWAR Association Ltd., 2019. http://dx.doi.org/10.13180/icres.2019.29-30.07.017.

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de Maertelaere, Maikel, Ting Li, and Guido Berens. "Social influence." In the 14th Annual International Conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2346536.2346595.

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Marin (Barbu), Corina Aurora, and Elenа Condreа. "Choosing the Hotel According to the Quality Presented by Influencers on Social Networks." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/51.

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The tourism industry has found an incredibly fertile ground to reach potential customers with the growth of social media. With the influencers’ tendencies to share moments in their lives and especially about their travels, social networks have become one of the most powerful weapons that travel agencies and hotels use to attract as many customers as possible. The phenomenon of influencers is one in development in our country as well. New accounts are constantly appearing on social networks, promoting brands from many fields (beauty, fashion, cooking, sports and even tourism). We are witnessing a revolution in the consumption of audiovisual content, and the development of the concept of influencer confirms this. The main purpose of this paper is to explore how influencers can influence consumers’ decisions in choosing a hotel. It will focus on research on attitudes and opinions on social media and information in tourism in Romania. The data were collected through an online opinion poll and were analyzed using descriptive statistics. Research has shown a great advantage in using influencers to attract customers. However, customers who choose certain hotels through influencers come with higher expectations, which is why the quality of services must rise to the highest standards.
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Huang, Pei-Ying, Hsin-Yu Liu, Chin-Hui Chen, and Pu-Jen Cheng. "The Impact of Social Diversity and Dynamic Influence Propagation for Identifying Influencers in Social Networks." In 2013 IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies (IAT). IEEE, 2013. http://dx.doi.org/10.1109/wi-iat.2013.58.

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Bakshy, Eytan, Dean Eckles, Rong Yan, and Itamar Rosenn. "Social influence in social advertising." In the 13th ACM Conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2229012.2229027.

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Wang, Ting, Mudhakar Srivatsa, Dakshi Agrawal, and Ling Liu. "Microscopic Social Influence." In Proceedings of the 2012 SIAM International Conference on Data Mining. Philadelphia, PA: Society for Industrial and Applied Mathematics, 2012. http://dx.doi.org/10.1137/1.9781611972825.12.

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Kosyh, Nikolay, Elena Levkova, and Sergey Savin. "ANALYSIS OF THE INFLUENCE OF MEDICAL AND SOCIAL FACTORS ON MENTAL HEALTH OF RESIDENTS OF THE KHABAROVSK REGION." In XIV International Scientific Conference "System Analysis in Medicine". Far Eastern Scientific Center of Physiology and Pathology of Respiration, 2020. http://dx.doi.org/10.12737/conferencearticle_5fe01d9d489b87.90758413.

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The work is devoted to a systematic study of the influence of medical, social and socio-demographic factors on the mental health of the population of the Khabarovsk Territory. An approach has been developed to determine the psychological, clinical, medical, social, ethnocultural and socio-psychological patterns of the formation of risk factors for the spread of socially significant diseases using the example of depressive disorders.
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Song, Changhao, Bo Wang, Qinxue Jiang, Yehua Zhang, Ruifang He, and Yuexian Hou. "Social Recommendation with Implicit Social Influence." In SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3404835.3463043.

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Herzig, Jonathan, Yosi Mass, and Haggai Roitman. "An author-reader influence model for detecting topic-based influencers in social media." In HT '14: 25th ACM Conference on Hypertext and Social Media. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2631775.2631804.

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Ilako, Caroline. "The influence of spatial attributes on users’ information behaviour in academic libraries: a case study." In ISIC: the Information Behaviour Conference. University of Borås, Borås, Sweden, 2020. http://dx.doi.org/10.47989/irisic2029.

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Abstract:
Introduction. Information practices manifest differently among diverse library users, because space influences the different activities that library users engage in. Lefebvre’s spatial triad theory was used to illustrate how library spaces influence spatial activities and hence affect information behaviour of users. Method. A qualitative, ethnographic study method was applied. Participant observations and interviews with library users were conducted from May to December 2019 within Makerere University. Analysis. The data were analysed using thematic analysis. Results. Information behaviour appears as the central activity within the library spaces, within those spaces and academic and non-academic behaviour manifest as a result of user engagement within the different spaces. It was thus revealed that different attributes support users’ activities such as reading, discussionsamong users and therefore sharping their space preference. Conclusion. Space is both a physical and social object that has a direct influence on its inhabitants’ spatial activities, perceptions and experiences. The concept that space is socially constructed is empirically supported through the social relations that users create as they engage in different activities. The availability of space attributes such as enclosed spaces, noise levels, lighting and space attachment influence the spatial activities and experience of users in a positive or negative way.
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Reports on the topic "Sociala influenser"

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Kim, Do Yuon, and Hye-Young Kim. An Influencer Like Me: Does Influencer Social Status Matter? Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8758.

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Cho, Eunjoo, Jihyeong Son, and Ann Marie Fiore. Influence of Social Connectedness on Apparel Purchases through Social Commerce. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-358.

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Boff, Kenneth R. Social Cultural Dynamics of Trust, Influence and Persuasion. Fort Belvoir, VA: Defense Technical Information Center, August 2015. http://dx.doi.org/10.21236/ada623519.

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Miller, Clara. Indications of feminist influence on contemporary social work practice. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.2769.

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Establés, MJ, M. Guerrero-Pico, and RS Contreras-Espinosa. Gamers, writers and social media influencers: professionalisation processes among teenagers. Revista Latina de Comunicación Social, January 2019. http://dx.doi.org/10.4185/rlcs-2019-1328en.

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KI, Chung-Wha, Leslie M. Cuevas, and Heejin Lim. Identification of Key Attributes of Social Media Influencers: An Exploratory Study. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8402.

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Rando Cueto, D., JF Paniagua Rojano, and C. de las Heras Pedrosa. Influence factors on the success of hospital communication via social networks. Revista Latina de Comunicación Social, November 2016. http://dx.doi.org/10.4185/rlcs-2016-1140en.

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Ganda, Madison. Social Media and Self: Influences on the Formation of Identity and Understanding of Self through Social Networking Sites. Portland State University Library, January 2014. http://dx.doi.org/10.15760/honors.64.

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Frink, Dwight D., and Gerald R. Ferris. Personal and Structural Influences on Performance in Dynamic Environments: An Investigation of Social Skill/Intelligence and Social Contingencies. Fort Belvoir, VA: Defense Technical Information Center, July 2003. http://dx.doi.org/10.21236/ada416400.

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Carlisle, Tracy. Influence of Articulation and Phonology Intervention on Children's Social and Emotional Characteristics. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.7119.

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