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1

Thieu, Monica Kim Ngan. Exploring perception and categorization of social and affective stimuli. [New York, N.Y.?]: [publisher not identified], 2022.

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2

Voronkova, T. E. Khozraschetnye stimuly sot͡s︡ialʹnogo razvitii͡a︡. Kiev: Nauk. dumka, 1991.

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3

Kemerov, V. E. Metodologiia obshchestvoznaniia: Problemy, stimuly, perspektivy. Sverdlovsk: Izd-vo Uralʹskogo univ., 1990.

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4

Veronika, Coltheart, ed. Fleeting memories: Cognition of brief visual stimuli. Cambridge, Mass: MIT Press, 1999.

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5

Chekalin, Vi︠a︡cheslav Ivanovich, and V. I. Uspenskai︠a︡. Sot︠s︡ialʹno-politicheskie prot︠s︡essy v sovremennoĭ Rossiĭ: Polifaktornyĭ analiz i stimuly : sbornik nauchnykh trudov. Tverʹ: Tverskoĭ gos. universitet, 1995.

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6

Hopkins, Melonie Jane. Physiological reactivity and the perception of emotional stimuli as they relate to social adaptive functioning after traumatic brain injury: Y Melonie Jane Hopkins. St. Catharines, Ont: Brock University, Dept. of Psychology, 1997.

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7

A, Vinokurov M., ed. Sot︠s︡ialʹno-demograficheskai︠a︡ politika v vostochnoĭ chasti Rossii--stimuly i mekhanizmy: Molodezhnai︠a︡ politika i razvitie chelovecheskikh resursov : materialy kruglogo stola, 21 senti︠a︡bri︠a︡ 2000 goda. Irkutsk: Irkutskai︠a︡ gos. ėkonomicheskai︠a︡ akademii︠a︡, 2000.

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8

Turi, Nicola, ed. Raccontare la guerra. Florence: Firenze University Press, 2017. http://dx.doi.org/10.36253/978-88-6453-516-6.

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La guerra è evento, tema, topos che più di ogni altro induce la fiction – stimolando, si direbbe, istanze superegoiche di fedeltà storica – a premere sui propri confini, inibire lo spazio dell’invenzione e confondersi con forme di scrittura non finzionali (memorialistica, diario, reportage…). Ma in che modo e in che misura la sua rappresentazione letteraria (e teatrale, cinematografica, a fumetti…) è mutata – in quanto a tono e strategie, a grado di deformazione del reale noto e condiviso – nello spazio di un secolo che ha visto trasformate anche le strategie belliche, la copertura mediatica e di conseguenza l’immaginario collettivo legato ai conflitti? Il volume pensato e curato da Nicola Turi, mentre approfondisce in relazione al tema singoli percorsi d’autore noti e meno noti, italiani e non (da Leopardi a Zanzotto, da Gadda a Calvino, da Salsa a Dessí, da Luzi e Fenoglio fino a Leavitt, Eisner e Celestini), stimola ed elabora una riflessione profonda sullo smarrimento e la naturale attrazione del gesto artistico (di volta in volta all’insegna dell’ironia feroce, della disperata incredulità, dell’elegiaca testimonianza) per il male, il dolore, il marziale stravolgimento del contesto umano, sociale e politico.
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9

Beninger, Richard J. Dopamine and social cooperation. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198824091.003.0008.

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Dopamine and social cooperation describes how, in humans, dopamine-innervated brain areas or cell body regions are activated during cooperative social interactions, suggesting that social stimuli may be primary incentive stimuli. Lactating female rats lever press for access to their pups, nucleus accumbens dopamine is released during maternal behavior, and accumbens dopamine lesions decrease maternal behavior, implicating incentive learning in maternal care. Adult male Syrian hamsters learn a preference for a place associated with a female scent that increases nucleus accumbens dopamine and a dopamine receptor antagonist blocks the learning implicating dopamine in incentive learning in sexually mature males. In songbirds, striatal dopamine release is associated with directed song used to attract a mate; dopamine may influence the incentive value of the mate. Dopamine is linked to social behavior in reptiles, amphibians, fish, and insects. Dopamine-mediated incentive learning may contribute to the organization of socially cooperative behavior in many species.
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10

McGlynn, Shari. Effects of anxiety-inducing stimuli on unitizing strategies. 1985.

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11

Fleeting Memories: Cognition of Brief Visual Stimuli (Cognitive Psychology). The MIT Press, 1999.

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12

Levi, Lennart. Stress and Distress in Response to Psychosocial Stimuli: Laboratory and Real-Life Studies on Sympatho-Adrenomedullary and Related Reactions. Elsevier Science & Technology Books, 2016.

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13

Echterhoff, Gerald, and René Kopietz. The Socially Shared Nature of Memory: From Joint Encoding to Communication. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198737865.003.0007.

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This chapter explores incidental, indirect ways in which memory is shaped by interpersonal interaction and communication, that is, without collaboration of several individuals on an explicit memory task. The first section discusses research showing that encoding stimuli together with another person improves memory for the experience. Some studies examine memory effects from task sharing and joint action, while others explore effects of the mere joint experience of stimuli. The second section turns to effects of social sharing in communication on memory, specifically, the effects of conversational retellings and the audience-tuning effect on memory. Regarding explanations for the audience-tuning effect, the chapter focuses on shared reality theory and review evidence for the motives and goals underlying shared-reality creation.
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14

Davis, Jeff, and Kristen Damron. Stress and Stress Hormones. Edited by Rosemary L. Hopcroft. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780190299323.013.26.

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During the past four decades, numerous reviews have been published on biological responses to stressful social environments. Reviews targeted for audiences in the social sciences emphasized biological outcomes while skipping over explanations of biological mechanisms. This chapter focuses on the details of the hormonal processes that “report” the state of the environment to the nervous system and regulate cognitive and motor responses to stressful social stimuli. Steroid hormones receive most attention. The chapter concludes with an outline of a sociological model of social action based on current knowledge of hormone actions. It shares some of the basic ideas of previous models such as affect control theory. However, the model proposes a broader role of stress hormones in human social behavior.
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15

Alcantara, Lyonna F., Eric M. Parise, and Carlos A. Bolaños-Guzmán. Animal Models of Mood Disorders. Edited by Dennis S. Charney, Eric J. Nestler, Pamela Sklar, and Joseph D. Buxbaum. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780190681425.003.0026.

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Animal modeling has advanced our understanding of the underlying pathophysiology of human neuropsychiatric disorders and facilitated development of safer, more efficient medications. Similar to humans with depression, rodents exposed to various stress paradigms exhibit aberrant responses to rewarding stimuli, along with hormonal and immunological dysregulation. Development of more complex models, such as social defeat, has led to a firmer grasp of the mechanisms mediating resilience and susceptibility to stress; and adapted versions of social defeat have yielded insights into how emotional stress influences development of mood disorders. This chapter focuses on stress-induced models of mood disorders and outlines how a depression-like phenotype is induced and tested in rodents.
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16

Whalen, Paul J., Maital Neta, M. Justin Kim, Alison M. Mattek, F. C. Davis, James M. Taylor, and Samantha Chavez. Neural and Behavioral Responses to Ambiguous Facial Expressions of Emotion. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190613501.003.0013.

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When it comes to being social, there is no other nonverbal environmental cue that is more important for humans than the facial expression of another person. Here we consider facial expressions as naturally conditioned stimuli that, when presented as images in an experimental paradigm, evoke neural and behavioral responses that serve to decipher the predictive meaning of the expression. We will cover data showing that the expressions of others alter our attention to the environment, our biases in interpreting these facial expressions, and our neural responses within an amygdala-prefrontal circuitry related to normal variations in reported anxiety.
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17

Monk, Catherine, and Amie Ashley Hane. Fetal and Infant Neurobehavioral Development. Edited by Amy Wenzel. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199778072.013.20.

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This chapter reviews the literature examining fetal and infant neurobehavioral development. Basic fetal neurological development and neurobehavioral functioning are reviewed. Major fetal neurobehavioral milestones and their assessment are addressed and include fetal behavioral states, heart rate, movement, and responsivity to stimuli. The processes of neurological growth from birth to age 2 are reviewed. Infant neurobehavioral development is addressed and includes state regulation and sleep, physical growth and motor development, and the basic processes underlying social-emotional development. For fetus and infant, research examining the associations between neurobehavioral development and maternal distress and poverty is reviewed. The implications for future directions in fetal-infant neurobehavioral research are discussed.
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18

Numan, Michael. The Parental Brain. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190848675.001.0001.

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The Parental Brain: Mechanisms, Development, and Evolution takes a three-pronged approach to the parental brain. The first part of the book deals with neural mechanisms. Subcortical circuits are crucially involved in parental behavior, and, for most mammals, the physiological events of pregnancy and parturition prime these circuits so that they become responsive to infant stimuli, allowing for the onset of maternal behavior at parturition. However, since paternal behavior and alloparental behavior occur in some mammalian species, alternate mechanisms are shown to exist that regulate the access of infant stimuli to these circuits. In humans, cortical circuits interact with subcortical circuits so that parental feeling states (emotions) and cognitions can be translated into parental behavior. The section on development emphasizes the experiential basis of the intergenerational continuity of normal and abnormal maternal behavior in animals and humans: The way a mother treats her infant affects the development of the infant’s brain and subsequent maternal behavior. Genetic factors, including epigenetic processes and gene by environment (G × E) interactions, are also involved. The chapter on evolution presents evidence that the parental brain most likely provided the foundation or template for other strong prosocial bonds. In particular, cortical and subcortical parental brain circuits have probably been utilized by natural selection to promote the evolution of the hyper-cooperation and hyper-prosociality that exist in human social groups. A unique aspect of this book is its integration of animal and human research to create a complete understanding of the parental brain.
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19

Carrión, Victor G., John A. Turner, and Carl F. Weems. Emotion Processing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780190201968.003.0003.

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Prolonged difficulty identifying and regulating emotions is another essential symptom of PTSD, and has been associated with hormonal dysregulation, social and academic difficulties, and structural and functional brain deficits in youth and adults. Individual subject variance in personality, disposition, sex, and genotype has been shown to uniquely modulate the prefrontal and limbic brain regions associated with emotion processing. The current chapter examines how the component processes of emotion regulation, such as fear conditioning, can be dysregulated by the experience of traumatic stress, by which the brain centers that manage reactions to emotionally charged stimuli are over- or underactivated. The preclinical literature that serves as the basis for our understanding of these systems is reviewed, as well as studies of adults and children who have experienced trauma. Future directions, such as clinical care based on neuroendocrine research, are also discussed.
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20

Hari, Riitta. Magnetoencephalography. Edited by Donald L. Schomer and Fernando H. Lopes da Silva. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780190228484.003.0035.

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This chapter introduces magnetoencephalography (MEG), a tool to study brain dynamics in basic and clinical neuroscience. MEG picks up brain signals with millisecond resolution, as does electroencephalography, but without distortion by skull and scalp. The chapter describes current instrumentation based on superconducting quantum interference devices (SQUIDs). It delineates basic characteristics of measured signals: (1) brain rhythms and their reactivity during sensory processing and various tasks and (2) evoked responses elicited by sensory stimuli, and the dependence of these responses on various stimulus characteristics. Signals are described from healthy and diseased brains. The chapter presents studies of the brain basis of cognition and social interaction studied in dual-MEG setups and describes how MEG applications can be broadened by innovative setups, including frequency tagging. Progress in the field is predicted regarding sensor technology, data analysis, and multimodal brain imaging, all of which could strengthen MEG’s role in the study of brain dynamics.
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21

Albarella, Umberto. Zooarchaeology in the twenty-first century. Edited by Umberto Albarella, Mauro Rizzetto, Hannah Russ, Kim Vickers, and Sarah Viner-Daniels. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199686476.013.56.

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After more than a century of growth, zooarchaeology has started fulfilling its full potential. The recognition of the centrality of zooarchaeological investigations in archaeology represents the most important, and hopefully enduring, development. Zooarchaeology remains, however, ultimately inter-disciplinary and cannot be pigeon-holed within either Science or Humanities. Zooarchaeologists use a multitude of approaches, and contribute to all aspects of investigations of past human life, ranging from social structure, to economy, diet, ecology, ideology, and religion. The discipline has developed a set of well-established methods, whose widespread use enhances data comparability. It is, however, important that the research strategies and approaches of zooarchaeologists remain dynamic and open to constant scrutiny. Zooarchaeology is today highly international, enjoying a healthy level of open communication. There is, however, the need to reach out to areas where the discipline is still underdeveloped, as those will generate new stimuli as well as research opportunities.
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22

Cawvey, Matthew, Matthew Hayes, Damarys Canache, and Jeffery J. Mondak. Biological and Psychological Influences on Interpersonal and Political Trust. Edited by Eric M. Uslaner. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780190274801.013.11.

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Levels of interpersonal and political trust undoubtedly ebb and flow in response to external stimuli. Despite the variability in one’s environment, there is good reason to believe that interpersonal and political trust also originate from individual characteristics. In this chapter, we focus on the impact of biology and personality on trust. Biological factors and personality traits constitute relatively stable individual differences that influence perceptions, evaluations, and orientations toward the social and political world. Research on trust has examined both of these influences, and we review this literature below. The first section considers the role of biology in shaping trust, and the second examines trust as a dimension of personality and as an individual orientation that can be shaped by personality. We then present a brief statistical analysis of the impact of personality traits on interpersonal and political trust. The last section summarizes the discussion and suggests avenues for future research.
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23

Dietz, Laura J., Jennifer Silk, and Marlissa Amole. Depressive Disorders. Edited by Thomas H. Ollendick, Susan W. White, and Bradley A. White. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780190634841.013.19.

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Depressive disorders onset early in development. Depression during childhood and adolescence is associated with serious disruptions in emotional, social, and occupational functioning into adulthood and a high likelihood of recurrence. This chapter discusses clinical manifestations, prevalence, and course of depression presenting in early childhood (ages 3–6), middle childhood/preadolescence (ages 7–12), and adolescence (13–18). An overview is presented of standardized interviews and questionnaires for clinical assessment of depression in children and adolescents; the chapter summarizes research on empirically supported treatments for youth depression. Also included is a case study of a depressed adolescent with treatment plans formulated from both cognitive behavior therapy and interpersonal psychotherapy perspectives. Future directions for research on depressive disorders in youths are discussed, including neuroimaging research using ecologically valid stimuli, empirically supported interventions for younger children and preadolescents, and personalization of psychosocial treatment to youth’s profiles of risk and protective factors to increase effectiveness.
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24

Kováčik, Anton, and Eva Tvrdá, eds. Research in Animal Physiology: Proceedings of scientific papers. Slovak University of Agriculture in Nitra, Slovakia, 2020. http://dx.doi.org/10.15414/2020.9788055222349.

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Proceedings of scientific papers ranges across a breadth of research in animal physiology. The main chapters of this publication are “Animal Physiology - Health Status Observations; Biologically Active Compounds in Animal Physiology; Animal Toxicology”. Animal physiology is the scientific study of the life-supporting properties, functions and processes of animals or their parts. It focuses on how organisms, organ systems, organs, cells, and bio-molecules carry out the chemical or physical functions that exist in a living system. Therefore, the proper studying of animal physiology is crucial for understanding and evaluating underlying biological processes, behavioral states and animal response to different biological, social and environmental stimuli. As such, the principal aim of this proceedings of scientific papers was to gather original papers on research in the fields of animal physiology, animal nutrition, reproduction and toxicopathology. We hope the publication will serve as a forum for presenting contemporary knowledge on basic and applied research, thus making new findings, methods, and techniques easily accessible and applicable in practice.
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25

Kearney, Christopher A., and Anne Marie Albano. When Children Refuse School. Oxford University Press, 2018. http://dx.doi.org/10.1093/med-psych/9780190604059.001.0001.

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Problematic school absenteeism is the primary focus of When Children Refuse School: A Cognitive-Behavioral Therapy Approach, Therapist Guide. Youths who complete high school are more likely to experience greater success at social, academic, occupational, and economic aspects of functioning than youths who do not. Youths with problematic school absenteeism are at risk for lower academic performance and achievement, lower reading and mathematics test scores, fewer literacy skills, internalizing and externalizing behavior problems, grade retention, involvement with the juvenile justice system, and dropout. The treatment program presented here is designed for youths with primary and acute school refusal behavior. The program is based on a functional model of school refusal behavior that classifies youths on the basis of what reinforces absenteeism. For children who refuse school to avoid school-based stimuli that provoke negative affectivity, the treatment uses child-based psychoeducation, somatic control exercises, gradual reintroduction (exposure) to the regular classroom setting, and self-reinforcement. For children who refuse school to escape aversive social and/or evaluative situations, the treatment uses child-based psychoeducation, somatic control exercises, cognitive restructuring, gradual reintroduction (exposure) to the regular classroom setting, and self-reinforcement. For youths who refuse school to pursue attention from significant others, parent-based treatment includes modifying parent commands, establishing regular daily routines, developing rewards, reducing excessive reassurance-seeking behavior, and engaging in forced school attendance. For youths who refuse school to pursue tangible rewards outside of school, family-based treatment includes contingency contracts, communication skills, escorting the child to school and from class to class, and peer refusal skills.
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26

Colvin, Lesley A., and Marie T. Fallon. Pain physiology in anaesthetic practice. Edited by Jonathan G. Hardman. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780199642045.003.0009.

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The International Association for the Study of Pain defines pain as ‘an unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage’. A good understanding of the physiology of pain processing is important, with recent advances in basic science, functional neuroimaging, and clinical pain syndromes contributing to our understanding. It is also important to differentiate between nociception, the process of detecting noxious stimuli, and pain perception, which is a much more complex process, integrating biological, psychological, and social factors. The somatosensory nervous system, from peripheral nociceptors, to sensory nerves and spinal cord synapses has many potential sites for modulation, with ascending pathways to the brain, balanced by ‘top-down’ control from higher centres. Under certain circumstances, for example, after tissue injury from trauma or surgery, there will be continued nociceptive input, with resultant changes in the whole somatosensory nervous system that lead to development of chronic pain syndromes. In such cases, even when the original injury has healed, the pathophysiological changes in the nervous system itself lead to ongoing pain, with peripheral or central sensitization, or both. Additionally, in some chronic pain syndromes, for example, chronic widespread pain, it has been postulated that abnormalities in central processing may be the initiating factor, with some evidence for this from neuroimaging studies. Further work is needed to fully understand pain neurobiology in order to advance our management.
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27

Empson, Laura. Leading Professionals. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198744788.001.0001.

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This book analyses the complex power dynamics and interpersonal politics that lie at the heart of leadership in professional organizations, such as accounting, law, and consulting firms, investment banks, hospitals, and universities. It is based on scholarly research into many of the world’s leading professional organizations across a range of sectors, including interviews with over 500 senior professionals in sixteen countries. Drawing on the latest academic theory to analyse exactly how professionals in organizations come together to create ‘leadership’, it provides new insights into how leaders lead when there is no traditional hierarchy to support them, their own authority is contingent, and they must constantly renegotiate relationships with relatively autonomous professional peers. It explores how leaders persuade highly intelligent, educated, and opinionated professionals to work together; how change happens within professional organizations; and why leaders so often fail. Part I introduces the concept of plural leadership, analysing how leaders establish and maintain their positions within leadership constellations, and the implications for governance in the context of collective or distributed leadership. Part II examines the complex, challenging relationships between professionals as they seek to influence their organizations, including the phenomena of leadership dyads, insecure overachievers, social control, and the rise of the management professional. Part III examines the shifts in the locus of power as professional organizations grow, adapt, and react to external stimuli such as mergers and acquisitions and economic crises. The conclusion identifies the paradoxes inherent in professional organizations and examines the role of leaders in attempting to reconcile them.
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28

Shengelia, Revaz. Modern Economics. Universal, Georgia, 2021. http://dx.doi.org/10.36962/rsme012021.

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Economy and mankind are inextricably interlinked. Just as the economy or the production of material wealth is unimaginable without a man, so human existence and development are impossible without the wealth created in the economy. Shortly, both the goal and the means of achieving and realization of the economy are still the human resources. People have long ago noticed that it was the economy that created livelihoods, and the delays in their production led to the catastrophic events such as hunger, poverty, civil wars, social upheavals, revolutions, moral degeneration, and more. Therefore, the special interest of people in understanding the regulatory framework of the functioning of the economy has existed and exists in all historical epochs [A. Sisvadze. Economic theory. Part One. 2006y. p. 22]. The system of economic disciplines studies economy or economic activities of a society. All of them are based on science, which is currently called economic theory in the post-socialist space (the science of economics, the principles of economics or modern economics), and in most countries of the world - predominantly in the Greek-Latin manner - economics. The title of the present book is also Modern Economics. Economics (economic theory) is the science that studies the efficient use of limited resources to produce and distribute goods and services in order to satisfy as much as possible the unlimited needs and demands of the society. More simply, economics is the science of choice and how society manages its limited resources. Moreover, it should be emphasized that economics (economic theory) studies only the distribution, exchange and consumption of the economic wealth (food, beverages, clothing, housing, machine tools, computers, services, etc.), the production of which is possible and limited. And the wealth that exists indefinitely: no economic relations are formed in the production and distribution of solar energy, air, and the like. This current book is the second complete updated edition of the challenges of the modern global economy in the context of the coronary crisis, taking into account some of the priority directions of the country's development. Its purpose is to help students and interested readers gain a thorough knowledge of economics and show them how this knowledge can be applied pragmatically (professionally) in professional activities or in everyday life. To achieve this goal, this textbook, which consists of two parts and tests, discusses in simple and clear language issues such as: the essence of economics as a science, reasons for origin, purpose, tasks, usefulness and functions; Basic principles, problems and peculiarities of economics in different economic systems; Needs and demand, the essence of economic resources, types and limitations; Interaction, mobility, interchangeability and efficient use of economic resources. The essence and types of wealth; The essence, types and models of the economic system; The interaction of households and firms in the market of resources and products; Market mechanism and its elements - demand, supply and price; Demand and supply elasticity; Production costs and the ways to reduce them; Forms of the market - perfect and incomplete competition markets and their peculiarities; Markets for Production Factors and factor incomes; The essence of macroeconomics, causes and importance of origin; The essence and calculation of key macroeconomic indicators (gross national product, gross domestic product, net national product, national income, etc.); Macroeconomic stability and instability, unemployment, inflation and anti-inflationary policies; State regulation of the economy and economic policy; Monetary and fiscal policy; Income and standard of living; Economic Growth; The Corona Pandemic as a Defect and Effect of Globalization; National Economic Problems and New Opportunities for Development in the conditions of the Coronary Crisis; The Socio-economic problems of moral obsolescence in digital technologies; Education and creativity are the main solution way to overcome the economic crisis caused by the coronavirus; Positive and negative effects of tourism in Georgia; Formation of the middle class as a contributing factor to the development of tourism in Georgia; Corporate culture in Georgian travel companies, etc. The axiomatic truth is that economics is the union of people in constant interaction. Given that the behavior of the economy reflects the behavior of the people who make up the economy, after clarifying the essence of the economy, we move on to the analysis of the four principles of individual decision-making. Furtermore, the book describes how people make independent decisions. The key to making an individual decision is that people have to choose from alternative options, that the value of any action is measured by the value of what must be given or what must be given up to get something, that the rational, smart people make decisions based on the comparison of the marginal costs and marginal returns (benefits), and that people behave accordingly to stimuli. Afterwards, the need for human interaction is then analyzed and substantiated. If a person is isolated, he will have to take care of his own food, clothes, shoes, his own house and so on. In the case of such a closed economy and universalization of labor, firstly, its productivity will be low and, secondly, it will be able to consume only what it produces. It is clear that human productivity will be higher and more profitable as a result of labor specialization and the opportunity to trade with others. Indeed, trade allows each person to specialize, to engage in the activities that are most successful, be it agriculture, sewing or construction, and to buy more diverse goods and services from others at a relatively lower price. The key to such human interactions is that trade is mutually beneficial; That markets are usually the good means of coordination between people and that the government can improve the results of market functioning if the market reveals weakness or the results of market functioning are not fair. Moroever, it also shows how the economy works as a whole. In particular, it is argued that productivity is a key determinant of living standards, that an increase in the money supply is a major source of inflation, and that one of the main impediments to avoiding inflation is the existence of an alternative between inflation and unemployment in the short term, that the inflation decrease causes the temporary decline in unemployement and vice versa. The Understanding creatively of all above mentioned issues, we think, will help the reader to develop market economy-appropriate thinking and rational economic-commercial-financial behaviors, to be more competitive in the domestic and international labor markets, and thus to ensure both their own prosperity and the functioning of the country's economy. How he/she copes with the tasks, it is up to the individual reader to decide. At the same time, we will receive all the smart useful advices with a sense of gratitude and will take it into account in the further work. We also would like to thank the editor and reviewers of the books. Finally, there are many things changing, so it is very important to realize that the XXI century has come: 1. The century of the new economy; 2. Age of Knowledge; 3. Age of Information and economic activities are changing in term of innovations. 1. Why is the 21st century the century of the new economy? Because for this period the economic resources, especially non-productive, non-recoverable ones (oil, natural gas, coal, etc.) are becoming increasingly limited. According to the World Energy Council, there are currently 43 years of gas and oil reserves left in the world (see “New Commersant 2007 # 2, p. 16). Under such conditions, sustainable growth of real gross domestic product (GDP) and maximum satisfaction of uncertain needs should be achieved not through the use of more land, labor and capital (extensification), but through more efficient use of available resources (intensification) or innovative economy. And economics, as it was said, is the science of finding the ways about the more effective usage of the limited resources. At the same time, with the sustainable growth and development of the economy, the present needs must be met in a way that does not deprive future generations of the opportunity to meet their needs; 2. Why is the 21st century the age of knowledge? Because in a modern economy, it is not land (natural resources), labor and capital that is crucial, but knowledge. Modern production, its factors and products are not time-consuming and capital-intensive, but science-intensive, knowledge-intensive. The good example of this is a Japanese enterprise (firm) where the production process is going on but people are almost invisible, also, the result of such production (Japanese product) is a miniature or a sample of how to get the maximum result at the lowest cost; 3. Why is the 21st century the age of information? Because the efficient functioning of the modern economy, the effective organization of the material and personal factors of production largely depend on the right governance decision. The right governance decision requires prompt and accurate information. Gone are the days when the main means of transport was a sailing ship, the main form of data processing was pencil and paper, and the main means of transmitting information was sending letters through a postman on horseback. By the modern transport infrastructure (highways, railways, ships, regular domestic and international flights, oil and gas pipelines, etc.), the movement of goods, services and labor resoucres has been significantly accelerated, while through the modern means of communication (mobile phone, internet, other) the information is spreading rapidly globally, which seems to have "shrunk" the world and made it a single large country. The Authors of the book: Ushangi Samadashvili, Doctor of Economic Sciences, Associate Professor of Ivane Javakhishvili Tbilisi State University - Introduction, Chapters - 1, 2, 3, 4, 5, 6, 9, 10, 11,12, 15,16, 17.1,18 , Tests, Revaz Shengelia, Doctor of Economics, Professor of Georgian Technical University, Chapters_7, 8, 13. 14, 17.2, 17.4; Zhuzhuna Tsiklauri - Doctor of Economics, Professor of Georgian Technical University - Chapters 13.6, 13.7,17.2, 17.3, 18. We also thank the editor and reviewers of the book.
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