Journal articles on the topic 'Social semiotics'
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Fomin, Ivan V., and Mikhail V. Ilyin. "Social Semiotics: Paths towards Integrating Social and Semiotic Knowledge." Sociological Journal 25, no. 4 (2019): 123–41. http://dx.doi.org/10.19181/socjour.2019.25.4.6822.
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This article outlines major trends in the development of social semiotics during the last four decades of its existence. The starting point was the interface between functional analysis of the semiotic system of language and the structural interpretation of language as a social system. Their convergence provided the basis for further developing an interdisciplinary domain of social semiotics. Michael Halliday’s book “Language as social semiotic: The social interpretation of language and meaning” (1978) gave an initial impetus to exploring the interface of semiotic and social. Ten years later his approach was reinterpreted by Bob Hodge and Gunther Kress in “Social Semiotics” (1988). They suggested that both the social and semiotic nature of language had a broader significance and extends to the entire domain of human activity and existence. Thus, social semiotic (in singular) of language was enhanced into all-embracing social semiotics (in plural). This article further examines linguistic as socio-semiotic, semiotic as social, semiotic as multimodal, socio-semiotic as functional, interpretative as socio-semiotic. The article outlines two frontiers of social semiotics, that of its subject matter and that of its methodological dimension. Finally, the article focuses on current challenges faced by social semiotics, particularly those relevant to sociology.
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Weitman, Sasha, Robert Hodge, and Gunther Kress. "Social Semiotics." Contemporary Sociology 19, no. 4 (July 1990): 597. http://dx.doi.org/10.2307/2072844.
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Rader, D. "Social Semiotics." Minnesota review 2013, no. 80 (January 1, 2013): 54. http://dx.doi.org/10.1215/00265667-2016706.
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Niu, Min, and Thawascha Dechsubha. "The semiotic dimension of contemporary pragmatics." Technium Social Sciences Journal 27 (January 8, 2022): 802–7. http://dx.doi.org/10.47577/tssj.v27i1.5651.
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Contemporary Pragmatics has the semiotic features from the respects of disciplinary naming, the means of development, and theoretical source to research object and method. It is not only an independent linguistics and language science, but also an interdisciplinary field and paradigm. This paper is to explore the semiotic features and dimensions of Pragmatics for tracing back the origin and the theoretical resources from semiotic perspective, and to define its research scope and clarify the connotation of its conception. As Semiotics has a triad dimension of semiosis, one of which is the “pragmatic dimension”. Therefore, contemporary pragmatics includes at least three semiotic dimensions: scientific semiotics, linguistic semiotics and social semiotics. The semiotic analysis of Pragmatics could be conducive to clarify and fix the semiotic and philosophical origin, definition, disciplinary connotation and meaning of Pragmatics, which is also theoretically helpful for clarifying the concepts for the study of philosophical pragmatism, pragmaticism, semiotics, semantics and syntax.
Key Words: Semiotic, Pragmatics, Pragmaticism
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Fomin, Ivan. "Sociosemiotic Frontiers. Achievements, Challenges, and Prospects of Converging Semiotic and Social." Linguistic Frontiers 3, no. 2 (December 1, 2020): 34–43. http://dx.doi.org/10.2478/lf-2020-0012.
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Abstract This article reviews the achievements and challenges that appear from attempts to integrate the studies of the semiotic and the social. Based on an analysis of the projects of Social Semiotics, semiotic sociology, and sociosemiotic approach to culture, it is suggested that the development of sociosemiotics could be represented (both retrospectively and prospectively) as trajectories of two frontiers. These are the frontier of sociosemiotic material and the frontier of sociosemiotic methodology. The frontier of sociosemiotic material represents how social semiotics progresses in broadening its scope by extending the set of materials which are considered as objects of sociosemiotic analysis. The frontier of sociosemiotic methodology describes how semiotic tools are integrated with other methodologies of social studies. The article shows what key steps have already been made to transcend the boundaries between social and semiotic research, and what directions are possible for further integration of social and semiotic sciences.
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Tulchinskiy, Grigoriy L. "The problem of meaning in Social Semiotics: deep semiotics as a conceptual extension of Social Semiotics." Slovo.ru: Baltic accent 9, no. 4 (2018): 15–26. http://dx.doi.org/10.5922/2225-5346-2018-4-2.
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Clarke, Rodney J. "Social semiotic contributions to the systemic semiotic workpractice framework." Sign Systems Studies 29, no. 2 (December 31, 2001): 587–605. http://dx.doi.org/10.12697/sss.2001.29.2.10.
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The workpractices associaied with the use of an information system can be described using semiotic theories in terms of patterns of human communication. A model of workpractices has been created called the systemic semiotic workpractice framework that employs two compatible but distinct semiotic theories in order to explain the complexity of information systems use in organisational contexts. One of these theories called social semiotics can be used to describe atypical workpractice realisations, where a user renegotiates one or more canonical sequences of activities typically associated with a specific system feature. In doing so the user may alter the staging of the workpractice, redefine the goal of the workpractice, or renegotiate the usual role they adopt within the workpractice. Central concepts in social semiotics are explained and applied to an actual atypical renegotiated workpractice associated with the loan of materials to students in a smalloperational level information system called ALABS.
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Wells, Matthew Jason. "Social semiotics as theory and practice in library and information science." Journal of Documentation 71, no. 4 (July 13, 2015): 691–708. http://dx.doi.org/10.1108/jd-01-2014-0018.
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Purpose – Information scholars frequently make use of “conceptual imports” – epistemological and methodological models developed in other disciplines – when conducting their own research. The purpose of this paper is to make the case that social semiotics is a worthy candidate to add to the information sciences toolkit. Design/methodology/approach – Both traditional and social semiotics are described in detail, with key texts cited. To demonstrate the benefits social semiotic methods may bring to the information sciences, the digital display screen is then employed as a test case. Findings – By treating the display as a semiotic resource, the author is able to demonstrate that, rather than being a transparent window by which the author may access all of the data, the screen actually distorts and conceals a significant amount of information, and severely restricts the control users have over software packages such as online public access catalogues. A programming paradigm known as language-oriented programming (LOP), however, can help to remedy these issues. Originality/value – The test case is meant to provide a framework by which other information sciences issues may be explores via social semiotic methods. Social semiotics, moreover, is still evolving as a subject matter, so IS scholars could also potentially contribute to its continued development with their work.
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Gluck, Myke. "Content Analysis, Semiotics, and Social Semiotics for Cartographic Analysis: Interpreting Geospatial Representations." Cartographic Perspectives, no. 31 (September 1, 1998): 4–25. http://dx.doi.org/10.14714/cp31.647.
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Several mutually informing methods for analyzing cartographic and geospatial images are presented and illustrated in this work. First, an apparently objective method, content analysis, is applied to a collection of corporate annual reports' geospatial imagery resulting in a categorization and description of those images. Then a traditional semiotic analysis is conducted on the same data done by experts who describe and express out of their personal expertise and intuitive insights the meaning of signs contained in the imagery. Subsequently, a user/viewer epistemological and ontological framework called sense-making is discussed and combined with semiotic processes enabling social semiotics. Sense-making permits map users to present their point of view providing a method to go beyond the experts' traditional semiotic interpretations. These user/viewer based interpretations incorporate postmodern meanings from the various users of signs exposed by the corporate annual reports' geospatial imagery.
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Selg, Peeter, and Andreas Ventsel. "What is political semiotics and why does it matter? A reply to Janar Mihkelsaar." Semiotica 2019, no. 231 (November 26, 2019): 27–37. http://dx.doi.org/10.1515/sem-2018-0097.
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Abstract In view of the recent criticisms of Janar Mihkelsaar the authors explicate their position on what political semiotics is and why it is important for both semiotics and the social sciences. Some further research trajectories are also discussed in moving from semiotic theory of hegemony to fully developed subdiscipline of political semiotics that would be part of the “relational turn” in political analysis more generally.
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Wang, Binhua. "Exploring Approaches to Interpreting Studies." Chinese Semiotic Studies 14, no. 2 (May 25, 2018): 149–61. http://dx.doi.org/10.1515/css-2018-0010.
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AbstractThis article explores the relevance of semiotic perspectives on and approaches to Interpreting Studies. Interpreting can be perceived as textual (re)production, as communicative interaction, and as a sociocultural activity, and can be studied in the linguistic and structural approach at the micro-dimension, the pragmatic and communicative approach at the meso-dimension, and in the sociocultural approach at the macro-dimension respectively. Different degrees of applicability can be identified in structural semiotics, interpretive semiotics, and social semiotics. Multimodal analysis integrating linguistic semiotics, paralinguistic semiotics, and non-linguistic semiotics is identified as having great potential in examining the communicative process of interpreting in its entirety.
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Lewis, J. Lowell. "Social and ethnographic semiotics." Reviews in Anthropology 28, no. 4 (May 2000): 373–81. http://dx.doi.org/10.1080/00988157.2000.9978242.
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Vannini, Phillip. "Social Semiotics and Fieldwork." Qualitative Inquiry 13, no. 1 (January 2007): 113–40. http://dx.doi.org/10.1177/1077800406295625.
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Sandu, Antonio. "Neurolinguistic Programming - a Form of Social Semiotics." BRAIN. Broad Research in Artificial Intelligence and Neuroscience 13, no. 2 (June 30, 2022): 290–307. http://dx.doi.org/10.18662/brain/13.2/344.
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The constructionist social semiotics that we propose in this paper understands social action from the perspective of communicative syntax, based on the concept of an interpretive adrift that takes place at the interface between emiter and receiver depending on the semantic context in which various constructs are formed and modified.
In this paper, we will show that the origins of constructionist social semiotics can be found in neurolinguistic programming - namely in identifying sensory predominance and sensory channels as instances of the social and communicative construction of "reality" - as an intersubjective map applied to a "territory" built from social interactions. Social phenomena are symbolically approximated, which is why the semiotic interpretation of the social takes into account the predominantly subjective nature of the processes of self-construction and contraction of reality for the subject.
The article reviews a series of socio-anthropological elements related to sensory channels from the perspective of the social construction of reality and contributes to clarifying the role of NLP theories in the development of an epistemology and social constructionist semiotics, respectively.
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Olteanu, Alin. "Multimodal Modeling: Bridging Biosemiotics and Social Semiotics." Biosemiotics 14, no. 3 (November 18, 2021): 783–805. http://dx.doi.org/10.1007/s12304-021-09463-7.
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AbstractThis paper explores a semiotic notion of body as starting point for bridging biosemiotic with social semiotic theory. The cornerstone of the argument is that the social semiotic criticism of the classic view of meaning as double articulation can support the criticism of language-centrism that lies at the foundation of biosemiotics. Besides the pragmatic epistemological advantages implicit in a theoretical synthesis, I argue that this brings a semiotic contribution to philosophy of mind broadly. Also, it contributes to overcoming the polemic in linguistics between, loosely put, cognitive universalism and cultural relativism. This possibility is revealed by the recent convergence of various semiotic theories towards a criticism of the classic notion of meaning as double articulation. In biosemiotics, the interest to explicate meaning as multiply articulated stems from the construal of Umwelt as relying on the variety of sense perception channels and semiotic systems that a species has at its disposal. Recently, social semiotics developed an unexplored interest for embodiment by starting from the other end, namely the consideration of the modal heterogeneity of meaning. To bridge these notions, I employ the cognitive semantic notion of embodiment and Mittelberg’s cognitive semiotic notion of exbodiment. In light of these, I explore the possible intricacies between the biosemiotic notion of primary modeling system and concepts referring to preconceptual structures for knowledge organization stemming from cognitive linguistics. Further, Mittelberg’s concept of exbodiment allows for a construal of meaning articulation as mediation between the exbodying and embodying directions of mind.
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Rozin, Vadim Markovich. "Semiotics as a philosophical and methodological, natural science and mathematical discipline (main stages of development and perspective)." Философия и культура, no. 6 (June 2022): 66–81. http://dx.doi.org/10.7256/2454-0757.2022.6.38261.
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The article examines the history of the development of the ideas of semiotics, from the works of St. Augustine to the present. The author shares the semiotic approach, which, judging by the literature, was formulated by Augustine, and semiotics as a scientific discipline, and in two versions, as an analogue of mathematics and natural science (we are talking about the "second nature", which is studied in the humanities and social sciences). The characteristic of the semiotic approach presented by Augustine in the scheme is given, which, the author shows, can be extended to various humanitarian objects (this is specifically demonstrated with respect to music). Based on the semiotic approach and classifications of signs, various variants of semiotics as a science were created in the XIX and XX centuries. The difference of scientific semiotics is explained: semiotics solved different problems and tasks, semiotically comprehended different subject areas, proceeded from a different understanding of science. Nevertheless, in all variants of semiotics, relations between the components of the sign were established. The semiotics reform project proposed by G.P. Shchedrovitsky is considered, and what came of it (another semiotics, and not the organization of different scientific semiotics on a single basis of the theory of activity). Based on the analysis of two cases (the semiotic analysis of the metaphor in the work of Meir Shalev "Esav" and the sculpture of Aphrodite Praxiteles), the author outlines another version of semiotics, which he calls "expressionism". Although the methodology proposed by him allows analyzing and comprehending a fairly wide range of expressions and works of art, the author suggests not to consider it universal.
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Petrilli, Susan. "Learning and education in the global sign network." Semiotica 2020, no. 234 (October 25, 2020): 317–420. http://dx.doi.org/10.1515/sem-2020-0043.
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AbstractThe contribution that may come from the general science of signs, semiotics, to the planning and development of education and learning at all levels, from early schooling through to university education and learning should not be neglected. As Umberto Eco claims in the “Introduction” to the Italian edition of his book Semiotica and Philosophy of Language (1984: xii, my trans.), “[general semiotics] is Semiotica e filosofia del linguaggio. Turin: Einaudi; in nature, because it does not study a particular system, but posits the general categories in light of which different systems can be compared. And for general semiotics philosophical discourse is neither advisable nor urgent: it is simply constitutive.” To the title of their book Semiotic Theory of Learning, at the centre of our attention in the present text, Andrew Stables, Winfried Nöth, Alin Olteanu, Sébastien Pesce, and Eetu Pikkarainen, rightly add the subtitle New Perspectives in the Philosophy of Education. This multivoiced contribution to research in learning and education in a semiotic framework has a unifying reference in the semiotics of Charles S. Peirce, but without disregarding an array of other distinguished exponents of the teaching and education sciences from different disciplines, semioticians and philosophers alike. This book, a polyphonic effort, with its appeal to “act otherwise,” and to do so investing in learning and education, no doubt makes a significant contribution in such a direction: education for transformation, for humanizing social change. Beyond evidencing what to us are particularly interesting aspects of the topics under discussion in Semiotic Theory of Learning, we also propose to continue and amplify this multivoiced dialogue. While highlighting still other aspects and contributions made by the same semioticians and philosophers presented by the authors of this book, involving such figures as Charles Peirce, Charles Morris, Thomas Sebeok, John Deely, etc., we have further introduced other voices made to resound throughout, whether directly or indirectly, like that of Victoria Welby, Mikhail Bakhtin, Emmanuel Levinas, Adam Schaff, Ferruccio Rossi-Landi, Marcel Danesi, Augusto Ponzio, and Genevieve Vaughan.
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Tianiafi, Tetra, Yohannes Don Bosco Doho, and Al Ghazali Al Ghazali. "The Meaning Of Halal Tourism Reviewing From Social Semiotics." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 16, no. 6 (December 31, 2022): 2319. http://dx.doi.org/10.35931/aq.v16i6.1641.
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<p>Discourse on halal tourism appears rife in a number of communication channels. The flow of the journey of the presence of the word halal tourism is influenced by actors who play an important role in the development of tourism products in Indonesia. This of course can be traced based on the track record of reporting on halal tourism discourse that was presented in the past ten years from 2012 to 2021. This search can easily be traced through the track record of digital communication media news. Opinions of the pros and cons related to the existence of halal tourism continue. The role of actors, actions, modalities, <em>genres, styles </em>that play an important role in the meaning of halal tourism. Leuween's social semiotics is present in an effort to understand the debate about the existence of halal tourism in Indonesia. The deepening and exploration of the concepts of <em>semiotic resources, semiotic inventories, semiotic change, semiotic function and semiotic rules </em>is expected to provide an understanding of the true meaning of halal tourism. The qualitative research method used in the interpretation of social semiotics is presented through the identification of a number of artifacts found in a number of news broadcasts. This difference in meaning has resulted in not maximally utilizing the opportunities offered by reports of profits in global transactions for the global halal tourism business, which can be obtained by a number of tourism stakeholders in Indonesia.<strong></strong></p>
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Tulchinskii, Grigorii L. "Text as a meaning-generating dialogue and a lacing metaphor: the experience of converging Yuri Lotman’s and Michail Bakhtin’s approaches." Slovo.ru: Baltic accent 13, no. 2 (2022): 55–74. http://dx.doi.org/10.5922/2225-5346-2022-2-3.
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The article presents a reflection on Yuri Lotman’s idea of reorienting semiotics from the analysis of structures to the analysis of texts and their binary diagogical nature. This idea allows correlating Lotman’s approach with Bakhtin’s concept of a continuous, meaning-generating dialogue. The juxtaposition of these approaches opens up new possibilities for expanding the semiotic analysis of the processes of meaning formation, metaphorization, the dynamics of culture, and the correlation of social and personal experience in these dynamics. The prospects of expanding the scope of the apparatus of semiotics, such as the narrative approach, deep semiotics, and analysis of the dynamics of social institutionalization of sign structures, are revealed. This, in turn, opens up new horizons for the development of the theory of meaning and understanding, the convergence and juxtaposition of semiotic and hermeneutic traditions, analytical philosophy and phenomenology, abstract modeling and the role of subjectivity (self-consciousness of self). Such extensions and perspectives realize the potential of semiotics as an effective conceptual platform of interdisciplinarity and convergence of scientific disciplines in understanding the ongoing transformations and responsible socio-cultural engineering.
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Zhao, Xia, Rong Shen, and Xincheng Zhao. "A Cognitive-Semiotic Construal of Metaphor in Discourse." Chinese Semiotic Studies 16, no. 1 (February 25, 2020): 119–43. http://dx.doi.org/10.1515/css-2020-0006.
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AbstractCognitive semiotics is a new field for the study of meaning in trans-disciplines, such as semiotics, cognitive linguistics, and corpus linguistics. This paper aims at studying how cognitive semiotics is employed to construe conceptual metaphors in discourse. We conducted a corpus-based study, with Lakoff and Johnson’s Conceptual Metaphor Theory (CMT) and Fauconnier and Turner’s Blending Theory (BT), to illustrate our cognitive-semiotic model for metaphors in Dragon Seed, written by Nobel Prize winner Pearl S. Buck. The major finding is that metaphors are mental constructions involving many spaces and mappings in the cognitive-semiotic network. These integration networks are related to encoders’ cognitive, cultural, and social contexts. Additionally, cognitive semiotics can be employed to construe conceptual metaphors in discourse vividly and comprehensively and thus is helpful to reveal the ideology and the theme of the discourse.
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Taub, Ismail. "Orientalism and the semiotics of non‐representation: Some social semiotic extensions." Social Semiotics 4, no. 1-2 (January 1994): 197–216. http://dx.doi.org/10.1080/10350339409384434.
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Mureyko, Larisa V. "“DEEP SEMIOTICS”: THE RISKS OF SEMIOTIC PLAYS IN THE SOCIAL SPACE." Научное мнение, no. 12 (2022): 116–21. http://dx.doi.org/10.25807/22224378_2022_12_116.
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Švantner, Martin. "Latour a sémiotika: Teorie znaku jako součást a kritika ANT." Sociální studia / Social Studies 17, no. 2 (December 18, 2020): 13–32. http://dx.doi.org/10.5817/soc2020-2-13.
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The study’s focus is to identify the conceptual conditions of Latourian ANT as conditions that can be formulated as a specific theory of sign (so-called “material-semiotics”). Therefore, the main aim of the paper is to analyse selected semiotic aspects of the Actor-Network Theory (ANT), namely Latour’s definition of an “actor” as an “actant” and his notion of the “semiotic fabrication” of agency. The interpretation strategy of this essay is a critical comparison of different understandings of the theory of the sign, namely (Saussurean) semiology, (Greimasian) semiotics and (Peircean) semeiotic. Interpretations of these semiotic paradigms comprise the main part of the text along with the evaluation of the Kohn-Latour debate, which can be understood as a more specific development of the Peircean semeiotic. The study points out the controversial aspects of Latour’s acceptance of certain semiotic concepts and their subsequent transposition into the ANT area.
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Riley, Howard. "Perceptual Modes, Semiotic Codes, Social Mores: A Contribution towards a Social Semiotics of Drawing." Visual Communication 3, no. 3 (October 2004): 294–315. http://dx.doi.org/10.1177/1470357204045784.
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Lemke, J. L. "Social Semiotics and Science Education." American Journal of Semiotics 5, no. 2 (1987): 217–32. http://dx.doi.org/10.5840/ajs19875217.
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namaste, ki. "Semiotics and/as Social Theory." American Journal of Semiotics 10, no. 1 (1993): 177–200. http://dx.doi.org/10.5840/ajs1993101/222.
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Shcherbin, Vyacheslav K. "Social origins of risk semiotics." Journal of the Belarusian State University. Sociology, no. 4 (December 28, 2020): 29–38. http://dx.doi.org/10.33581/2521-6821-2020-4-29-38.
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The article examines the structure of the inter-relationship between society and its inherent risks, the main components of which are society’s accumulated experience in predicting and mitigating risks, the continuous complication of modern society and the new social risks it generates. The reasons for the formation of these components, the positive and negative results of their use by society are analyzed. The reactions of managers and scientists to existing social risks are described. The main difference between these reactions is the diametrically opposite attitude of managers and scientists to the phenomenon of reductionism in solving complex social problems. The article defines the role of interdisciplinary research areas (synergetics, systemology, the combined social analysis, science of science, etc.) in solving problems related to social risks. The proposed by A. G. Teslinov’s classification of existing worlds (the material world, the world of ideas, the social world and the world of signs) correlates with traditional disciplinary classifications. The place of a new scientific direction (risk semiotics) in the system of existing risk sciences, as well as among other artificial semiotics is established. The conclusion about the need for interrelated development of social semiotics and risk semiotics is substantiated.
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Binder, Werner. "The semiotics of social life." American Journal of Cultural Sociology 6, no. 2 (July 18, 2017): 401–16. http://dx.doi.org/10.1057/s41290-017-0038-6.
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Putri, Fella Rahmah, Ida Ri'aeni, and Ririn Risnawati. "REPRESENTASI HUMOR SARKASME PADA VIDEO YOUTUBE UNCLE ROGER." JIKE : Jurnal Ilmu Komunikasi Efek 4, no. 2 (January 9, 2022): 224–49. http://dx.doi.org/10.32534/jike.v4i2.2509.
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A comedian has a function to entertain the audience. He displays interesting content and can lead the audience to laugh. Humor put forward by comedians consists of aspects of verbal actions carried out by speakers which we usually call aspects of the mouth and nonverbal aspects, namely with other body movements which are stimulating, cognitive and intellectual activities as assessment and evaluation as well as those that are visible from smiles and laughter. . It is interesting to study with semiotic method. Semiotics is the science or method of analysis to study signs. Semiotics has various types, one of which is Social Semiotics. This research is about sarcasm humor in Uncle Roger's Youtube video content entitled "Uncle Roger is Sick of Nasi Goreng Eggs (BBC Food). Researchers analyzed the video by connecting representation theory and MAK Halliday's social semiotic theory who saw that the text contains three important components, namely: Discourse, Discourse Tenor and Discourse Mode Based on the analysis of social semiotics, the results of the research are: (1) There are 14 Discourse Fields discussed by Uncle Roger in the video entitled "Uncle Roger is sick with Egg Fried Rice (BBC Food)"; (2) People involved in the discourse in the Youtube video is chef Hersha Patel who is under the auspices of the BBC Food portal and involves Asian culture in cooking egg fried rice compared to white or western culture
(3) The discourse in this video uses a sarcasm style. used, is a discourse that contains sarcasm or full of innuendo and ridicule directly or indirectly . Uncle Roger is also a hyperbole, figure of speech, and personification.
Keywords: social semiotics, sarcasm humor, youtube videos.
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Hu, Yong, and Qing Qiu. "A Social Semiotic Approach to the Attitudinal Meanings in Multimodal Texts." Theory and Practice in Language Studies 9, no. 9 (September 1, 2019): 1160. http://dx.doi.org/10.17507/tpls.0909.12.
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As a special type of multimodal text, picture books for children are highly valued in the creation of meaning by the integrative use of verbal and visual semiotic resources. Informed by Painter and Martin’s framework of visual narratives, this paper primarily deals with the interpersonal meanings encoded and expressed by the two semiotics (image and verbiage) within the Chinese picture books. It aims to analyse the visual and verbal choices available for writers to establish engagement between various participants. In the hope of investigating the collaboration and interplay of verbal and visual semiotics to construe interpersonal meanings, it examines the attitudinal meanings inscribed or invoked in picture books, exploring the ways in which visual and verbal resources are co-instantiated to encode attitudinal convergence and also divergence.
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Zhao, Henry Yiheng, and Xiaoli Fang. "The Rise of Semio-Narratology." Chinese Semiotic Studies 14, no. 4 (November 27, 2018): 529–41. http://dx.doi.org/10.1515/css-2018-0029.
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Abstract Yiheng Zhao is an eminent scholar of narratology and semiotics and a distinguished professor at Sichuan University. In this interview, Professor Zhao describes how semio-narratology is rising in China. He talks about his lifelong studies of form, including narratology, semiotics, and the theory of meaning, which can be called his “meaning trilogy,” corresponding to his three books, A general narratology, Semiotics, and Philosophical semiotics: The coming into being of the world of meaning. Zhao especially introduces his insightful ideas on the development of narratology and social semiotics and how he applies semiotic theory to narratology to build the interdisciplinary discipline of a general narratology, aka semio-narratology. Meanwhile Professor Zhao also shares his research methods and experience. He believes that scholars have to keep making breakthroughs and innovations and each make their own way.
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Najafian, Maryam, and Saeed Ketabi. "Advertising Social Semiotic Representation: A Critical Approach." International Journal of Industrial Marketing 1, no. 2 (August 2, 2011): 63. http://dx.doi.org/10.5296/ijim.v1i1.775.
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The aim of this article was to show the usefulness of a Social Semiotics approach proposed by Kress and van Leeuwen (2006) in analyzing advertising discourse to achieve the aim of uncovering the ideology behind choosing different resources (verbal and non verbal). Two examples selected from 'Time' magazine showed that both textual and visual signs are among social semiotic resources which could help advertisers to convey persuasive messages under ideological assumptions. The result of this study revealed that social semiotic reference occupies a pivotal point in the relationship between advertising discourse and ideology. The image, word and color, seen in this way as the product of social practices, are just three of the many semiotic modes through which social meanings of advertisements are coded.
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Hoxha, Bujar. "Multilingualism and sameness versus otherness in a semiotic context." Semiotica 2018, no. 225 (November 6, 2018): 507–20. http://dx.doi.org/10.1515/sem-2017-0008.
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AbstractMany countries throughout the globe function in a system that allows the usage of more than one language. Such a multilingual social reality’s construction, especially in societies like the one in which I am living, is perceived in many different ways: attempting thus to provide for the process of differentiating identity’s oneness and sameness into various cultural subcategories, which already represent new realities (and/or otherness in terms of identity’s conceptualization). Due to newly created social realities, semiotics naturally discusses the differences and/or oppositions that can contribute to various cultures’ mutual exclusivity or inclusivity, in terms of various heterogeneous “transformations,” which would thus overcome dualities, and be viewed as single acts of signs, or as a result of a process of singularization of their constituent components. I shall also attempt using a semiotic style that may enact a semiotics of action, grounded on the semiotics of passions, through a way of producing semantic taxonomies as pride versus humiliation, hegemony versus subordination, etc., obtainable due to disjunctive and/or conjunctive semiotic relations such as contextualization versus de-contextualization.
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Haider, Shirin. "Semiotics Ideology and Femininity in Popular Pakistani Women's Magazines." Hawwa 7, no. 3 (2009): 229–48. http://dx.doi.org/10.1163/156920709x12579112681765.
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AbstractDrawing on theoretical perspectives from Western feminist research on the genre of women's magazines, I adapt Lazar's model of feminist critical discourse analysis (2005; henceforth referred to as FCDA) to write a critique on the genre of popular Pakistani women's magazines as linguistic and semiotic constructs, which articulate a certain ideology regarding the construction of Pakistani womens' identity. Through semiotic analysis of certain sections of the magazines, I point out the underlying normative and ideological assumptions in order to show how these magazine representations position women; and how semiotics wield power in marginalizing the role of women in society. The restrictive nature of discourses on femininities is highlighted through an analysis of discursive linguistic and semiotic techniques and devices. I argue that the role of semiotics is central in shaping and reinforcing such asymmetrical, gendered and sexist social patterns and practices and that these images (can) have repercussions with regard to women's sexuality(ies) and their social roles and identities.
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OUÉDRAOGO, Mahamadou Lamine. "LA COHÉSION SOCIALE ET LES MODALITÉS SÉMIOTIQUES DU VIVRE." Analele Universității din Craiova, Seria Ştiinte Filologice, Langues et littératures romanes 25, no. 1 (January 24, 2022): 350–63. http://dx.doi.org/10.52846/aucllr.2021.01.24.
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The current paper discusses the controversial nature of the semiotic status of tolerance, peace and living together. Considered, according to the political reading, as states of affairs, it turns out in the light of the discourse semiotics that they are rather states of mind. Under the circumstances, the semiotic path to be built for peace calls for a semiotics of passions. Such a reading recalls the place of passions in search of a meaning, and calls into question the inadequacy of action to build a world of peace where living is shared. In addition, the semiosphere makes it possible to delimit the anthropogenic areas required for social cohesion. It is a question of living in harmony with the others by sharing with them a sphere, in respect of what individualizes them. Since tension is omnipresent in social interactions, we propose the development of a discursive strategy to best manage them: social intelligence.
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Pinter, A. "EPISTEMOLOGY OF SEMIOTICS AND EPISTEMOLOGY WITH SEMIOTICS." Trames. Journal of the Humanities and Social Sciences 1, no. 1 (1997): 17. http://dx.doi.org/10.3176/tr.1997.1.02.
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O., PROSIANYK. "SEMIOTICS OF SOCIAL AND ETHICAL COMMUNICATION." South archive (philological sciences), no. 78 (September 19, 2019): 126–30. http://dx.doi.org/10.32999/ksu2663-2691/2019-78-24.
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Bowman, Paul. "Rey Chow and postcolonial social semiotics." Social Semiotics 20, no. 4 (September 2010): 329–41. http://dx.doi.org/10.1080/10350330.2010.494386.
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Cranny-Francis, Anne. "Semefulness: a social semiotics of touch." Social Semiotics 21, no. 4 (September 2011): 463–81. http://dx.doi.org/10.1080/10350330.2011.591993.
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Taysina, Emiliya. "Running Head: Social Semiotics: Unaccomplished Project." Procedia - Social and Behavioral Sciences 92 (October 2013): 907–14. http://dx.doi.org/10.1016/j.sbspro.2013.08.775.
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Lai, Liangtao. "Social Semiotics – Key Figures, New Directions." Southern African Linguistics and Applied Language Studies 36, no. 4 (October 2, 2018): 379–82. http://dx.doi.org/10.2989/16073614.2018.1547982.
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Afrin, Sanjida. "Semiotic Interpretation of Bangla Ligatures: An Introduction." Dhaka University Journal of Linguistics 2, no. 3 (January 15, 2010): 111–24. http://dx.doi.org/10.3329/dujl.v2i3.4147.
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Semiotics is the study of sign processes emphasizing signification and communication, signs and symbols of different social phenomena. In the late 19th and early 20th century the works of Ferdinand de Saussure and Charles Sanders Peirce led to the emergence of semiotics as a separate discipline as well as method for examining phenomena in different fields, including aesthetics, anthropology, communications, psychology, and semantics. Saussure's interpretation of linguistic sign from a semiotic perspective has, better or worse, affected much of subsequent discussions about language. But according to Peirce, meaning is not directly attached to the sign; instead, it is mediated through the interaction between the representamen, interpretant, and object. This paper initiates a brief semiotic interpretation of Bengali ligature-an essential component of Bengali writing system, since semiotics considers ligature, like other linguistic components, a potential sign-unit. Key words: ligature, Saussure, Peirce, Object.DOI: 10.3329/dujl.v2i3.4147 The Dhaka University Journal of Linguistics: Vol.2 No.3 February, 2009 Page: 111-124
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Heiskala, Risto. "Toward semiotic sociology: A synthesis of semiology, semiotics and phenomenological sociology." Social Science Information 53, no. 1 (March 2014): 35–53. http://dx.doi.org/10.1177/0539018413509434.
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Departing from the common view according to which structuralist semiology (the Saussurean tradition), pragmatist semiotics (the Peircean tradition) and phenomenological sociology (Husserl, Schutz, Berger and Luckmann, Garfinkel) are seen as mutually exclusive alternatives, the article attempts to outline their synthesis. The net result of the synthesis is that a conception emerges wherein action theories (rational choice, Weber, etc.) are based on phenomenological sociology, and phenomenological sociology is based on neo-structuralist semiotics, which is a synthesis of the Saussurean and the Peircian traditions of understanding habits of interpretation and interaction. This provides us with a research programme for semiotic sociology.
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Zotova, Anna S. "Semiotics of Advertising Communication in WEB 2.0 Network Social Services." RUDN Journal of Language Studies, Semiotics and Semantics 12, no. 4 (December 30, 2021): 1285–98. http://dx.doi.org/10.22363/2313-2299-2021-12-4-1285-1298.
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The article is devoted to the study of semiotics in the advertising communication of web 2.0 network social services. The purpose of the article is to analyze the publications of various brands on social Internet services focused on communication with the consumer and the subsequent study of the features of the use of semiotics tools. The relevance of the article is due to the fact that the modern information society has increased interest in semiotic systems, including in the field of Internet communication. The modern vision of semiotics has gone beyond the traditional framework and defined it as part of global and local communication in web 2.0 social network services, not only between Internet users, but also in the areas of B2B and B2C. The study of the possibilities of semiotics in advertising communication on web 2.0 social platforms, using the example of search engine applications, the social network Instagram, and company sites, in this article is based on the works of R. Barthes, J. Baudrillard, Y. Lotman, and U. Eco. This material confirms our hypothesis that today, especially since the beginning of the pandemic, communication on web 2.0 services is not limited only to text with a picture/photos or videos, more and more often there are visualized scenes created with the help of graphic design with the use of symbols and iconic signs that are familiar to the consumer, which he easily decodes, since they are inscribed in his socio-cultural coordinate system. The innovation of the research is based on the fixation of modern criteria of advertising Internet communication: polycode, intertextuality and multimedia, used as a way of working with target audiences. The novelty of the material consists of the understanding that semiotics today is a new look not only at the branch of scientific knowledge, but also at the practical possibilities of sign systems in the digital age, when the sign becomes a part of the socio-cultural space, a trend of the global world, a tool for transmitting information, knowledge, positioning, a tool for manipulation, influence, and attracting attention. Thus, brands working with the audience in todays realities should take into account not only the product preferences of consumers, but also broadcast their social / civic activity.
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Cahya, Bayu Tri, Irsad Andriyanto, Irma Suryani Lubis, and Dian Palupi Aqim. "Deconstructive Semiotic Discourse of Profit Sharing: Derridean’s Postmodern Critical Study." Share: Jurnal Ekonomi dan Keuangan Islam 11, no. 2 (September 25, 2022): 298. http://dx.doi.org/10.22373/share.v11i2.12743.
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Accounting symbols are interpreted differently by researchers, which has an impact on the understanding of profit-sharing as a symbol in Islamic accounting, which is not the only truth in the Derridean constructive semiotic view. The research aims to: (a) analyze accounting practitioners' and non-accounting practitioners' interpretations of profit-sharing using Derrida's deconstructive semiotics; and (b) execute a deconstructivity semiotics-reading of the text connected to their perception of profit-sharing. This study employs a postmodern approach accompanied by a postmodern critical paradigm (particularly Jacques Derridean's philosophy) based on critical theory assumptions and ideas in order to examine social reality. This study's data analysis employs rhetorical deconstruction with Jacques Derridean philosophy as a reflection of deconstructive reading. The findings showed that deconstructive semiotics analysis captures some realities, including: (a) profit sharing as a guarantee for any profits as well as losses from the outcome of a business that two parties agreed upon; (b) profit sharing as justice, justice for each party's rights and obligations under the business cooperation agreement; (c) profit sharing as an agreement and responsibility, the type of agreement that occurs at the start of the collaboration; and (d) profit sharing as an agreement and responsibility. This study clarifies the various meanings of profit sharing as well as the significance of their reality.==============================================================================================================ABSTRAK - Pembagian Keuntungan Semiotik Dekonstruktif: Studi Kritis Postmodern Derridean. Para peneliti berbeda dalam menafsirkan simbol akuntansi, yang juga berdampak pada interpretasi bagi hasil sebagai simbol dalam akuntansi Islam yang bukan satu-satunya kebenaran dalam pandangan semiotik konstruktif Derridean. Tujuan penelitian ini adalah: (a) untuk memahami interpretasi bagi hasil oleh praktisi akuntansi dan non akuntansi dengan semiotika dekonstruktif Derrida; dan (b) melakukan pembacaan semiotika dekonstruktif tentang teks yang terkait dengan interpretasi mereka terhadap bagi hasil. Penelitian ini menggunakan pendekatan fenomenologis disertai dengan paradigma kritis postmodern (khususnya filsafat Jacques Derridean) berdasarkan asumsi dan keyakinan dari teori kritis dengan melihat realitas sosial. Analisis data dalam penelitian ini menggunakan dekonstruksi retoris dengan filosofi Jacques Derridean sebagai refleksi dari pembacaan dekonstruktif. Hasil penelitian menunjukkan bahwa analisis semiotika dekonstruktif mengungkapkan beberapa realitas yaitu; (a) bagi hasil sebagai jaminan atas setiap keuntungan maupun kerugian dari hasil usaha yang disepakati kedua belah pihak; (b) bagi hasil sebagai suatu keadilan, keadilan atas hak dan kewajiban masing-masing anggota perjanjian kerjasama usaha; (c) bagi hasil sebagai kesepakatan dan tanggung jawab, bentuk kesepakatan yang terjadi pada awal kerjasama dan tanggung jawab atas berjalannya kegiatan kerjasama usaha; dan (d) bagi hasil sebagai konsekuensinya, memberikan konsekuensi keuntungan bisnis dari setiap kebijakan bisnis. Kajian ini memberikan pemahaman tentang beragam interpretasi bagi hasil dan makna di balik realitasnya.
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Petrilli, Susan. "Semiotics and education, semioethic perspectives." Semiotica 2016, no. 213 (November 1, 2016): 247–79. http://dx.doi.org/10.1515/sem-2016-0078.
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Abstract“Semioethics” is a neologism coined in the early 1980s to highlight the relation between signs and values, identity and otherness. It keeps account of Victoria Welby’s concept of “significs” and of Sebeok’s “global semiotics” with its critique of glottocentric and anthropocentric tendencies. Together both sources, significs and global semiotics, provide the context for contributions from semioethics to education. Semioethics recovers the ancient vocation of semiotics, originally “semeiotics,” for life and its wellbeing. It elicits the importance of applying an interdisciplinary approach and a “detotalizing method” in education by contrast to the totalizing approaches of grand narratives. The human being is endowed with a “primary modeling device,” also called “language,” and with it “syntactics.” Semioethics considers the role of these special characteristics that specify the human being as a human being, a “semiotic animal,” and addresses the human propensity for creativity, critique, and responsibility for health over the globe, both in terms of physical-organic materiality, the body, and of semiotic materiality, signs and values. These characteristics can be developed and enhanced through a specifically “linguistic education” with a particular emphasis on otherness, dialogue, and listening. Practicing semioethics becomes more pressing in the face of the relational dynamics between the historical-social and biological spheres, between culture and nature, between semiosphere and biosphere, and between semiotics, biosemiotics, and education.
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Barroso, Paulo. "Contributions to a semiotics of religion: the semiosis from sign to meaning." Interações: Sociedade e as novas modernidades, no. 41 (December 31, 2021): 181–200. http://dx.doi.org/10.31211/interacoes.n41.2021.a8.
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This article approaches theoretically the religious experience in toto. Considering the semiotics applied to religion, contributions to understand and recognize the relevance of this discipline are proposed. Such approach to the semiotics of religion justifies the aim of the article: to understand the meaning structures of religious experiences. These experiences are diverse, intimate, subjective, but all have an idea of the “transcendent” as a referent and they are based on structures of meaning, expressions, and representations of the sacred, forms, uses and interpretations of religious signs, systems of collective thought and symbolic action. It is intended to advocate that: 1) the semiotics of religion is an interdisciplinary branch of social sciences and humanities and a sort of semiotics of culture; religion is a form of culture, as well communication and social meaning; 2) religion is a semiotic phenomenon; it is sustained by signs, representations, processes of signification and cultural construction of the world, without which there could be no religion. This is followed by a conceptual, theoretical strategy of critical discussion of the structures of meaning on which manifest culture is based through what we say or do, the way we behave and the attitude we have towards signs.
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Leone, Massimo. "The Semiotics of the Medical Face Mask: East and West." Signs and Media 1, no. 1 (August 25, 2020): 40–70. http://dx.doi.org/10.1163/25900323-12340004.
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Abstract After a concise survey of the state of the art on the semiotics of the mask and on studies in humanities and social sciences about medical face masks, the essay provides anecdotic evidence about differences in the semiotics of medical face masks in Europe and in the ‘Far East’, especially Japan, China, and Korea; it proposes a semiotic grid for decoding the phenomenology and meaning of the medical face mask; it concludes with some general observations on the change of the meaning of the face during the current pandemic.
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Badir, Sémir. "Semiotics and Discourse Studies." Gragoatá 22, no. 44 (December 22, 2017): 1049–65. http://dx.doi.org/10.22409/gragoata.v22i44.33548.
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In this paper, I would like to discuss the contribution that post-structuralist semiotics has brought to the analysis of academic discourse. The semiotic model was developed initially for the analysis of tales and myths. It has been gradually extended to various forms of fiction (novels, short stories), and then, according to "a growing degree of complexity and abstraction", to all "forms of social production of meaning" (p. 5). This is the project stated in the first pages to a book entitled “Introduction to Discourse Analysis in Social Sciences” (A.J. Greimas & E. Landowski eds, 1979). The generalized extension is based on a typology of discourses that has been illustrated by specific analyses published in the 1980s (Bastide 1981, Bastide & Fabbri 1985, Landowski 1986, Bordron 1987). One may be considered that the research project led by Greimas and Landowski is thus located at the farthest point of development and initial application of the model and it is therefore a test for the narrative hypothesis. In doing so, the semiotic approach took the risk of being confronted with other models of analysis, such as they were elaborated in theoretical frameworks resulting from rhetoric (renewed in the 1950s by Chaim Perelman and his school ), pragmatics (cf Parret 1983 & 1987), sociology of knowledge (from the founding work of Berger & Luckmann 1966), or as they relate to other theoretical currents in the language sciences (in particular, In France, the Althusserian discourse analysis). For the discourse in social sciences, these models offer two advantages over that of semiotics: on the one hand, it seems that the theoretical postulates on which they are worked out are more directly in accord with this type of discourse; on the other hand, they can count on a solid tradition of studies to ensure the sustainability of the results. Nevertheless, the model of semiotic analysis is original and it has also an advantage: it is general. I will put forward the benefits of this generality. ---DOI: http://dx.doi.org/10.22409/gragoata.2017n44a1033
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Warti, Ane Binti, and Naufal Yuan Nabila. "Simbol Penantian pada Puisi Asmaradana Karya Goenawan Mohamad dan Puisi Hujan Bulan Juni Karya Sapardi Djoko Damono: Kajian Semiotika." JoLLA: Journal of Language, Literature, and Arts 2, no. 4 (April 13, 2022): 519–30. http://dx.doi.org/10.17977/um064v2i42022p519-530.
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Abstract: The literary work is known as poetry, which is a literary work that has a wide range of meaning and content can be thought, outlook, ideals, and other issues. Literature can be studied in a variety of ways, one of them being semiotics. A semiotics study is a study that highlights the presence of a work sign. It is discussed in this article two poems from a semiotics standpoint, that is, with a view to understanding and discovering the marks on the two works that are objects. Two objects that serve as a semiographic analysis of Sapardi Djoko Damono's Hujan Bulan Juni and the poem Asmaradana by Goenawan Mohamad. The study employed a kind of qualitative study using the literary semiotics method of (1) data collection and coding using the theory of social structures; (2) data reduction; (3) data exposure; (4) deduction and verification. The result of this analysis is the description that the poem Asmaradana has a sign representing a love story that requires sacrifice and long expectations and the poem Hujan Bulan Juni that describes the fortitude that undergoes long expectations. Keywords: symbol of waiting, semiotic study, poetry, Asmaradana, Hujan Bulan Juni Abstrak: Puisi termasuk salah satu jenis karya sastra yang memiliki berbagai macam perspektif dalam menafsirkan. Tak hanya itu saja, isi dari suatu karya puisi bisa memuat buah pikiran, pandangan hidup, cita-cita, dan permasalahan lain yang melingkupi kehidupan manusia. Karya sastra bisa dikaji dari berbagai aspek, salah satunya kajian semiotika. Kajian semiotika adalah suatu kajian yang menitikberatkan akan adanya tanda yang ada pada suatu karya. Pada artikel ini, dikaji dua puisi dari sudut pandang semiotika, yakni dengan tujuan agar dapat memahami dan menemukan tanda-tanda yang ada pada dua karya yang menjadi objek. Dua objek yang menjadi analisis kajian semiotika, yaitu puisi Hujan Bulan Juni karya Sapardi Djoko Damono dan puisi Asmaradana karya Goenawan Mohamad. Penelitian ini menggunakan jenis penelitian kualitatif dengan menggunakan metode semiotika sastra dengan tahapan berupa (1) pengumpulan dan pengkodean data menggunakan teori struktur sosial; (2) pereduksi data; (3) pemaparan data; (4) penarikan kesimpulan dan verifikasi. Hasil dari analisis ini yakni berupa deskripsi bahwa puisi Asmaradana memiliki tanda yang merepresentasikan bentuk kisah cinta yang memerlukan pengorbanan dan penantian panjang serta puisi Hujan Bulan Juni yang menggambarkan ketabahan dalam melakukan penantian panjang. Kata kunci: simbol penantian, kajian semiotika, puisi, Asmaradana, Hujan Bulan Juni