Journal articles on the topic 'Social semiotic perspective'
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Niu, Min, and Thawascha Dechsubha. "The semiotic dimension of contemporary pragmatics." Technium Social Sciences Journal 27 (January 8, 2022): 802–7. http://dx.doi.org/10.47577/tssj.v27i1.5651.
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Contemporary Pragmatics has the semiotic features from the respects of disciplinary naming, the means of development, and theoretical source to research object and method. It is not only an independent linguistics and language science, but also an interdisciplinary field and paradigm. This paper is to explore the semiotic features and dimensions of Pragmatics for tracing back the origin and the theoretical resources from semiotic perspective, and to define its research scope and clarify the connotation of its conception. As Semiotics has a triad dimension of semiosis, one of which is the “pragmatic dimension”. Therefore, contemporary pragmatics includes at least three semiotic dimensions: scientific semiotics, linguistic semiotics and social semiotics. The semiotic analysis of Pragmatics could be conducive to clarify and fix the semiotic and philosophical origin, definition, disciplinary connotation and meaning of Pragmatics, which is also theoretically helpful for clarifying the concepts for the study of philosophical pragmatism, pragmaticism, semiotics, semantics and syntax.
Key Words: Semiotic, Pragmatics, Pragmaticism
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Lowe, Sid, Michel Rod, and Ki-Soon Hwang. "Understanding structures and practices of meaning-making in industrial networks." Journal of Business & Industrial Marketing 31, no. 4 (May 3, 2016): 531–42. http://dx.doi.org/10.1108/jbim-05-2015-0097.
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Purpose This paper aims to propose an approach for exploring industrial marketing network environments through a social semiotic lens. Design/methodology/approach This conceptual paper introduces social semiotic perspectives to the study of business/industrial network interaction. Findings This paper describes how structures of meaning derived from a cultural history of signification and interpretive processes of meaning in action are co-determined in social semiosis. The meaning of environments using this social semiotic approach is emphasised, leading us to explore the idea of the “atmosemiosphere” – the most highly complex business network level, in illustrating how meaning is made through structuration between structures of meaning and their enactments in interactions between actors within living business networks. Practical Implications Figurative language plays an important role in the structuration of meaning. This facilitates establishing plots and, therefore, in the actors’ capability to tell a story, which starts with knowing what kind of story can be told. By implication, the effective networker must be a consummate moving “picture maker” and, to do so, she must have competence in narrative, emplotment, myth-making, storytelling and figuration in more than one discursive repertoire. Originality/value In using a structurational discourse perspective informed by social semiotics, our original contribution is a “business networks as discursive constructions” approach, in that discursive nets, webs of narratives and stories and labyrinths of tropes are considered just as important in constituting networks as networks of actor relationships and patterns of other activities and resources.
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Andersen, Thomas Hestbæk, and Morten Boeriis. "Relationship/Participant Focus in Multimodal Market Communication." HERMES - Journal of Language and Communication in Business 25, no. 48 (October 25, 2017): 75. http://dx.doi.org/10.7146/hjlcb.v25i48.97427.
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In this article, we present an integrated multimodal method of analysing marketers’ discursive strategies. Using a social semiotic, multimodal framework, we propose ‘the relationship/participant focus analysis’ (RPF analysis). This method is socially significant in that it helps us identify the strategies marketers use to influence the consumer.RPF analysis reveals how marketing communication – exemplified with the register of packaging – relies on two fundamental factors, namely (i) communication perspective and (ii) personalisation. The communication perspective resides within the interpersonal realm of semiosis, focusing on the enactment of relationships, while personalisation resides within the ideational realm of semiosis, focusing on the construal of represented participants.RPF analysis suggests a way of tackling the multimodal complexity of marketing texts when these are seen as consisting of social semiotic acts of meaning, combining different semiotic resources. In the article, our focus is on the instantiated verbal and visual resources used on food packaging.
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Graves, Barbara. "Situated Cognition: Social, Semiotic and Psychological Perspective (Book)." Mind, Culture, and Activity 5, no. 3 (July 1998): 229–32. http://dx.doi.org/10.1207/s15327884mca0503_9.
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Martin, J. R. "Genre and language learning: A social semiotic perspective." Linguistics and Education 20, no. 1 (January 2009): 10–21. http://dx.doi.org/10.1016/j.linged.2009.01.003.
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Rozin, Vadim Markovich. "Semiotics as a philosophical and methodological, natural science and mathematical discipline (main stages of development and perspective)." Философия и культура, no. 6 (June 2022): 66–81. http://dx.doi.org/10.7256/2454-0757.2022.6.38261.
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The article examines the history of the development of the ideas of semiotics, from the works of St. Augustine to the present. The author shares the semiotic approach, which, judging by the literature, was formulated by Augustine, and semiotics as a scientific discipline, and in two versions, as an analogue of mathematics and natural science (we are talking about the "second nature", which is studied in the humanities and social sciences). The characteristic of the semiotic approach presented by Augustine in the scheme is given, which, the author shows, can be extended to various humanitarian objects (this is specifically demonstrated with respect to music). Based on the semiotic approach and classifications of signs, various variants of semiotics as a science were created in the XIX and XX centuries. The difference of scientific semiotics is explained: semiotics solved different problems and tasks, semiotically comprehended different subject areas, proceeded from a different understanding of science. Nevertheless, in all variants of semiotics, relations between the components of the sign were established. The semiotics reform project proposed by G.P. Shchedrovitsky is considered, and what came of it (another semiotics, and not the organization of different scientific semiotics on a single basis of the theory of activity). Based on the analysis of two cases (the semiotic analysis of the metaphor in the work of Meir Shalev "Esav" and the sculpture of Aphrodite Praxiteles), the author outlines another version of semiotics, which he calls "expressionism". Although the methodology proposed by him allows analyzing and comprehending a fairly wide range of expressions and works of art, the author suggests not to consider it universal.
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Aniek Nurhayati, Dwi Astiti Hadiska Putri, and Andin Desna Savitri. "Indonesian Takfiri Movement on Online Media in Umberto Eco's Semiotic Perspective." ISLAMICA: Jurnal Studi Keislaman 15, no. 2 (March 1, 2021): 195–222. http://dx.doi.org/10.15642/islamica.2021.15.2.195-222.
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In the era of online media, the Takfiri movement uses websites and social media to propagate its religious understanding. In Indonesia, they also do the same. Through a semiotic perspective, this paper seeks to question how communication and interpretation are carried out by Takfiri groups in producing signs, and how they express signs in online media. The relevance of Umberto Eco’s semiotics is due to its communicational character, and as a contemporary semiotic philosopher, Eco has reminded of how sign production is happening in the era of internet technology. With narrative and semiotic analysis methods, this paper draws data from online media in the form of websites and social media such as Twitter, Instagram and Facebook. The analysis shows that Takfiri content in online media, which creates radical attitudes in some circles of society, has been captured without a meaningful process, so there is no critical thinking process. The propaganda of Takfiri is expressed in the very well-known sentence, al-walā’ wa al-barā’, namely love and loyalty to believers and hate, and hostility to unbelievers, and it is a sign that Takfirism is an ideology whose followers are ready to commit violence in the name of religion.
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Fang, Y. Q. "The Sociosemiotic Approach to Translation." International Journal of Social Sciences and Artistic Innovations 1, no. 1 (September 30, 2021): 42–48. http://dx.doi.org/10.35745/ijssai2021v01.01.0007.
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Sociosemiotics takes all the signs in human society into consideration including linguistic signs and social-cultural signs. There is still some limitation in the semiotic theory of Morris. The limitation of semiotics urges a new perspective to think over the relationship between language and social culture. Under this circumstance, sociosemiotics was developed on the basis of semiotic theory. This paper tries to apply sociosemiotics approach to translation. It is found in the study that the sociosemiotic approach takes into consideration all the signs in human society including linguistic and social-cultural signs. Translating thus is regarded as the message transition between two semiotic systems. Translation study based on sociosemiotics has become a new research sphere along with linguistics, philosophy, aesthetics, psychology and sociology. The development and perfection of sociosemiotics inspire researchers to interpret the meaning of the text in a wider web of relationships among language, culture, psychology, and society. The equivalence translation from a sociosemiotic perspective can be applied in different discourses such as legal translation, foreign news translation, English business advertisements, to name just a few.
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Puumeister, Ott, and Andreas Ventsel. "Biopolitics Meets Biosemiotics: The Semiotic Thresholds of Anti-Aging Interventions." Theory, Culture & Society 35, no. 1 (January 25, 2017): 117–39. http://dx.doi.org/10.1177/0263276416687375.
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Biosemiotics and the analysis of biopower have not yet been explicitly brought together. This article attempts to find their connecting points from the perspective of biosemiotics. It uses the biosemiotic understanding of the different types of semiosis in order to approach the practices of biopower and biopolitics. The central concept of the paper is that of the ‘semiotic threshold’. We can speak of (1) the lower semiotic threshold, signifying the dividing line between non-semiosis and semiosis; and (2) the secondary semiotic thresholds, signifying the borders between different types (iconic, indexical, symbolic) of semiosis. Speaking in terms of types of semiosis means speaking in terms of different capabilities for normativity, which is why the article uses the approaches of Michel Foucault on normalization in biopower and of Georges Canguilhem on organismic normativity. As an example on which biopolitics and biosemiotics could connect, the discourse of regenerative and anti-aging medicine is used.
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Sandu, Antonio. "Neurolinguistic Programming - a Form of Social Semiotics." BRAIN. Broad Research in Artificial Intelligence and Neuroscience 13, no. 2 (June 30, 2022): 290–307. http://dx.doi.org/10.18662/brain/13.2/344.
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The constructionist social semiotics that we propose in this paper understands social action from the perspective of communicative syntax, based on the concept of an interpretive adrift that takes place at the interface between emiter and receiver depending on the semantic context in which various constructs are formed and modified.
In this paper, we will show that the origins of constructionist social semiotics can be found in neurolinguistic programming - namely in identifying sensory predominance and sensory channels as instances of the social and communicative construction of "reality" - as an intersubjective map applied to a "territory" built from social interactions. Social phenomena are symbolically approximated, which is why the semiotic interpretation of the social takes into account the predominantly subjective nature of the processes of self-construction and contraction of reality for the subject.
The article reviews a series of socio-anthropological elements related to sensory channels from the perspective of the social construction of reality and contributes to clarifying the role of NLP theories in the development of an epistemology and social constructionist semiotics, respectively.
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China, Addie Sayers. "Racialization and gender in Tumblr: Beyoncé as a raciolinguistic semiotic resource." International Journal of the Sociology of Language 2020, no. 265 (September 25, 2020): 81–105. http://dx.doi.org/10.1515/ijsl-2020-2104.
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AbstractCombining raciolinguistics and social semiotics, I explore a snapshot of socio-politically and historically contextualized multimodal digital activity in social networking site Tumblr involving American entertainer Beyoncé. I examine a set of 41 Tumblr posts, gathered in 2016 during Beyoncé’s heightened social and political salience, in which users expressed counterhegemonic stances. I first demonstrate how Tumblr users employ images and references of Beyoncé in ways that resist visual and linguistic hegemonic discourses and realize and index issues of race and gender. I show how Tumblr users resemiotize and reentextualize Beyoncé in decolonizing stances, including those that challenge White gazes, prioritize non-White subjectivity, and destabilize Whiteness. I conclude that Beyoncé’s use as a semiotic resource adds to her indexicalities as she is deployed in various stances. I assert that a raciolinguistic perspective elucidates intersectionally racialized and gendered ideological changes to Beyoncé’s multimodal indexical field and that attention to digital semiotics increases the multimodal and intersectional perspectives of raciolinguistic analyses.
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Cowan, Kate. "Multimodal Technologies in LEGO House: A Social Semiotic Perspective." Multimodal Technologies and Interaction 2, no. 4 (October 10, 2018): 70. http://dx.doi.org/10.3390/mti2040070.
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Children’s playworlds are a complex interweaving of modes, with the border areas between the digital and non-digital often becoming increasingly blurred. Growing in popularity and prevalence, multimodal technologies blending digital and non-digital elements present novel opportunities for designers of toys and play-spaces as well as being of interest to researchers of young children’s contemporary play and learning. Opened in Denmark in September 2017, LEGO House defines itself as the ‘Home of the Brick’, a public attraction aiming to support play, creativity and learning through multiple interactive LEGO experiences spanning digital and non-digital forms. Offering a rich context for considering multimodal perspectives on contemporary play, this article reports on a range of multimodal technologies featured in LEGO House, including digital cameras, scanners, and interactive tables used in combination with traditional LEGO bricks. Three LEGO House experiences are considered from a multimodal social semiotic perspective, focusing on the affordances of multimodal technologies for play, and the process of transduction across modes, in order to explore the liminal border-areas where digital and non-digital play are increasingly mixed. This article proposes that LEGO House presents an innovative ‘third space’ that creates opportunities for playful interaction with multimodal technologies. LEGO House can be seen as part of a growing recognition of the power of play, both in its own right and in relation to learning, acknowledging that meaning-making happens in informal times and places that are not positioned as direct acts of teaching. Furthermore, it is suggested that multimodal technologies embedded into the play-space expand opportunities for learning in new ways, whilst highlighting that movement between digital and non-digital forms always entails both gains and losses: A matter which needs to be explored. Highlighting the opportunities for meaning-making in informal, play-based settings such as LEGO House therefore has the potential to recognise and give value to playful meaning-making with multimodal technologies which may otherwise be taken for granted or go unnoticed. In this way, experiences such as those found in LEGO House can contribute towards conceptualisations of learning which support children to develop the playfully creative skills and knowledge required for the digital age.
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Bezemer, Jeff, and Diane Mavers. "Multimodal transcription as academic practice: a social semiotic perspective." International Journal of Social Research Methodology 14, no. 3 (May 2011): 191–206. http://dx.doi.org/10.1080/13645579.2011.563616.
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Hammer, Rhonda, and Peter McLaren. "Rethinking the Dialectic: A Social Semiotic Perspective for Educators." Educational Theory 41, no. 1 (December 1991): 23–46. http://dx.doi.org/10.1111/j.1741-5446.1991.00023.x.
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Erikha, Fajar. "PENANDAAN DAN PEMAKNAAN TERITORIAL DI KANTIN SASTRA BAGI MAHASISWA FAKULTAS ILMU PENGETAHUAN BUDAYA UNIVERSITAS INDONESIA." Paradigma, Jurnal Kajian Budaya 7, no. 1 (July 4, 2018): 50. http://dx.doi.org/10.17510/paradigma.v7i1.139.
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<p>This study explores the phenomenon of marking (signifying) and meaning of territorial at Kantin Sastra (Kansas) by undergraduate students of Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia. Territory as a social space is formed through a process of semiosis preceded sensory knowing in identifying signs, repeatedly making representations in cognition that become the signifying order of the cultural semiotic on some students. Research using micro semiotic perspective and trichotomy of signs by Charles Sander Peirce. Through micro semiotic perspective, a number of particular findings will be analyzed to get a synthesis (inductive), whereas the approach of Peirce perspective explains the signs through the trichotomies: representamen represented through qualisigns, sinsigns, and legisigns; representation, represented by icons, indexes, and symbols; interpretant represented by rhemes, dicisigns, and arguments. As a result, there is a territorial signifying and meaning of Kansas by the undergraduate student of Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia.</p>
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Matevosyan, Armine, and Manana Dalalyan. "Armenian Culture from the Semiotic Perspective." Armenian Folia Anglistika 12, no. 2 (16) (October 17, 2016): 133–38. http://dx.doi.org/10.46991/afa/2016.12.2.133.
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The present paper goes along the lines of Semiotics, a branch of linguistics. It studies the system of signs which takes the form of words, images, sounds, gestures and objects. Through the usage of signs we represent the linguocultural aspect of our knowledge, ethnic traditions and folklore.
The interest we take in the paper is the study of signs and symbols in Armenian culture. Culture, including miniature paining, singing, dancing, architecture and cuisine, may involve any sphere of Armenian identity. Signs and symbols that constitute language and culture are constructed through verbal and non-verbal interactions and are arbitrary.
The purpose of our analysis is to specify what why, whom questions in a specific context of situation, as well as in a large context of culture, such as social community, media and communication.
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Afrin, Sanjida. "Semiotic Interpretation of Bangla Ligatures: An Introduction." Dhaka University Journal of Linguistics 2, no. 3 (January 15, 2010): 111–24. http://dx.doi.org/10.3329/dujl.v2i3.4147.
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Semiotics is the study of sign processes emphasizing signification and communication, signs and symbols of different social phenomena. In the late 19th and early 20th century the works of Ferdinand de Saussure and Charles Sanders Peirce led to the emergence of semiotics as a separate discipline as well as method for examining phenomena in different fields, including aesthetics, anthropology, communications, psychology, and semantics. Saussure's interpretation of linguistic sign from a semiotic perspective has, better or worse, affected much of subsequent discussions about language. But according to Peirce, meaning is not directly attached to the sign; instead, it is mediated through the interaction between the representamen, interpretant, and object. This paper initiates a brief semiotic interpretation of Bengali ligature-an essential component of Bengali writing system, since semiotics considers ligature, like other linguistic components, a potential sign-unit. Key words: ligature, Saussure, Peirce, Object.DOI: 10.3329/dujl.v2i3.4147 The Dhaka University Journal of Linguistics: Vol.2 No.3 February, 2009 Page: 111-124
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Dolgopolovas, Vladimiras, and Valentina Dagiene. "On Semiotics Perspectives of Computational Thinking: Unravelling the “Pamphlet” Approach, a Case Study." Sustainability 14, no. 4 (February 9, 2022): 1956. http://dx.doi.org/10.3390/su14041956.
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Computational thinking (CT) is in the midst of an ongoing debate about its scope and definitions. There is a trend away from a “traditional” computer science-inspired agenda towards a focus on universal competences for today’s labor market. However—and this is the motivation behind the research—the shift described is just an unconscious attempt to reveal the immanent nature of CT as an evolving semiotic phenomenon. The aim of this study is to explore directions and perspectives for the further development of CT and related methodological design approaches. As a research strategy, this article utilizes a case study on the presented set of resources dedicated to CT early education and reveals it in terms of multimodal discourse analysis. As a result, a landscape of future CT trends is presented, uncovering CT from a multimodal semiotic perspective. This article discusses various issues related to CT and its multimodal semiotics nature, perspectives on the design of CT-related resources and additional educational issues such as the perspectives on instructional approaches for CT teaching. We conclude that CT as a social phenomenon is in the process of an evolutionary transformation of its constitutive structure in the direction of further revealing its agentive semiotic nature.
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Min, Fan. "Understanding and translating Confucian philosophy in the Analects: a sociosemiotic perspective." Semiotica 2021, no. 239 (February 11, 2021): 287–306. http://dx.doi.org/10.1515/sem-2017-0144.
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Abstract As the representative of Chinese classical works, the Analects represents a source of difficulty in both understanding and interpretation of Confucian philosophy. Confucian philosophy as a philosophy of creativity and otherness is closely related with the social and cultural values in society. Therefore, the study of Confucian philosophy in the Analects cannot be separated from the descriptive study of the effects of any and all aspects of society, including cultural norms, expectations, contexts, language use, and the effects of language use on society. This article attempts to explore how the meaning of Confucian philosophy in the Analects is interpreted and accepted by Western readers through complex social semiotic interactions. The article focuses on the interpretation of Confucian philosophy as a reflection of cultural assumptions, values and prohibitions, and the manipulation of the social semiotic resources in the process of understanding, translation, and acceptance of Confucian philosophy in the Analects through a discussion of its original text, different versions and the reasons behind the social semiotic activities. The article concludes with a consideration of significant social semiotic interactions that influence the translator’s interpretation and reader’s acceptance of Confucian philosophy so as to facilitate intercultural understanding.
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Cheng, Le, Xitao Hu, Aleksandra Matulewska, and Anne Wagner. "Exploring cyberbullying: a socio-semiotic perspective." International Journal of Legal Discourse 5, no. 2 (September 1, 2020): 359–78. http://dx.doi.org/10.1515/ijld-2020-2042.
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Abstract With the wide application of Internet, the negative sides related to cyberspace become prominent, including cyberbullying. In such a sense, it is necessary to delimit and define cyberbullying as one important legal term for some relevant cybercrimes. Cyberbullying, in its different forms, is common among children and adolescents, and is facilitated by the increased use of technology. But there is no global legal definition and standard in this area. The authors consider it significant to take into account the international perspective of instrumentalization of law in respect of cyberbullying, which may lead to the formulation of such a definition. This article first explores the definitions, legal mechanisms and its relevant laws in the US, the EU and China to find out their similarities and differences. It is found that cyberbullying as a sign is socially-constituted, is interpreted differently in various jurisdictions, which indicates that the exploration of a sign should be located within and is intertwined with social, cultural and historical backgrounds. This research, as a case study, also provides useful implications for the understanding and interpretation of legal terms in a more general context. At the same time, cultures nowadays pervade one another, and so phenomena that were initially local may quickly and unexpectedly become global. This is the case of cyberbullying, initially associated with children and adolescents as perpetrators and victims, being now also practiced by adults who harass other adults.
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Ryan, Mary. "Improving reflective writing in higher education: a social semiotic perspective." Teaching in Higher Education 16, no. 1 (February 2011): 99–111. http://dx.doi.org/10.1080/13562517.2010.507311.
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Wong, May L.-Y. "Analysing Visual Imagery: Connecting Semiotic and Cognitive Perspectives." Cognitive Semantics 4, no. 1 (March 10, 2018): 39–75. http://dx.doi.org/10.1163/23526416-00401006.
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This article provides an exploratory study of a new analytical approach to examining visual imagery in relation to the underlying cognitive processes involved. The analytical approach combines social semiotic theory of representation with cognitive-linguistic studies on blending or conceptual integration. The author’s thesis is that visual-analytic tools suggested by the social semiotic approach perfectly complements the inward cognition of an image-viewer, a synergy which has rarely been envisaged by scholars from both disciplines. From this perspective, visual analysis is seen as both semiotically and cognitively relevant. The interdisciplinary approach developed in the article hopes to present new perspectives on the ways images are analysed and interpreted.
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Boroch, Robert. "Rethinking Milton Singer’s semiotic anthropology: A reconnaissance." Semiotica 2018, no. 224 (September 25, 2018): 211–22. http://dx.doi.org/10.1515/sem-2016-0119.
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AbstractThe article discusses the possibility of using the cognitive tools of semiotics (theory of signs) for theoretical considerations of social structures from the anthropological perspective. In the literature on the subject, this approach is defined as semiotic anthropology, a term coined by Milton Singer. The article emphasizes the possibilities, untapped within Singer’s work, of further epistemological research within the scope of the “cultural theory of signs” and reduction of the paradigms of research on culture from philosophical and philological as well as anthropological and ethnographic paradigms to a semiotic paradigm, enabling the analysis of meanings of cultural messages (as broadly understood), from architecture and painting and even eating habits (e.g., cooking) to systems of values and literature. In this sense, semiotic anthropology represents the position of “mild holism” and becomes a tool supporting the exploration of culture.
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Pieniążek, Marcin. "Applying legal narratives. Some comments on Bernard Jackson’s sociolinguistic approach in legal semiotics." Filozofia Publiczna i Edukacja Demokratyczna 8, no. 1 (June 2, 2019): 274–96. http://dx.doi.org/10.14746/fped.2018.7.2.2019.8.1.11.
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In the article some applications of the concept of legal narrative are undertaken in the perspective of Bernard Jackson’s legal semiotics. The analysis are developed in the perspective of Polish social and economical changes of recent decades. The leitmotif is constituted by remarks on sociolinguistic aspects of teaching legal narratives in changing reality. In this context a notion of “legal grapholect” is introduced to discuss possible influence of “deep layer” of legal language on evolving Polish lawyers’ language and vernacular. Additionally, issues of semiotic group of lawyers and legal register are discussed on the basis of the sociolinguistic paradigm. Reasoning is enriched by remarks of possible merger of Jackson’s legal semiotics and Ch. Perelman’s theory of legal argumentation.
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Pérez, Carlos González. "Semiotic study for the analysis of communications within organizations: Theoretical approach from organizational semiotics." Semiotica 2017, no. 215 (March 1, 2017): 281–304. http://dx.doi.org/10.1515/sem-2015-0033.
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AbstractIn this paper we develop a methodological proposal for the study of communications within organizations from a semiotic approach. This proposal includes a semiotic study based on three central concepts: 1. the sign and its development – we begin with Charles S. Peirce’s well-known concept of sign and continue with the discourse transformation perspective; 2. the development of operations for the analysis of semiotic expressions to find a specific mechanism which enables us to analyze interpretative-cognitive processes in iconic, indexical, and symbolic expressions; and 3. interpretation processes in organizations developed from the analysis of the role of dynamic objects in the creation of signs to try to develop a descriptive, analytic, and reconstructive approach on how dynamic objects work and go further in the description of possible semiotic worlds. We develop concepts such as social semiosis (as a system), semiotic expressions (as updates to this system) in organizational environments, and the concept of semiotic actors closely related to the construction of an organizational world. This study enables us to approach the dynamics in communicational processes within organizations in all its elements to perform a critical analysis.
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Boero, Marianna. "The language of fashion in postmodern society: A social semiotic perspective." Semiotica 2015, no. 207 (October 1, 2015): 303–25. http://dx.doi.org/10.1515/sem-2015-0037.
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AbstractThis article analyzes the language of fashion in postmodern society with the hypothesis that fashion trends mutate when social trends change, in a relationship of reciprocal construction that we can define as social semiotics. The analytic approach ranges from social semiotics to the fashion theory field. If social semiotics focuses on the study of signs, spaces, and language mutations in the system of social discourses, fashion theory provides a perspective combining lifestyles, worldviews, personal meanings, and social values about custom: indeed, in fashion we simultaneously observe participation in collective trends and the expression of individuality.
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Pravitasari, Hikmah, and Nurhadianty Rahayu. "Designing ESP materials from social semiotic perspective: A design-based approach." Research and Innovation in Language Learning 4, no. 1 (February 28, 2021): 79. http://dx.doi.org/10.33603/rill.v4i1.4364.
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This research aims at developing Supplementary English Material to fulfil the students needs toward the material at midwifery academy using Project-based Learning (PBL). This research uses Design Based Research (DBR). It is conducted in four steps, i.e. analysis of the practical problem, product development, try out of the product development and reflection. The findings show that the existing English materials contain general English material and it is less specific to be used for the students of midwifery study program. The supplementary project book contains theoretical theories of ESP and PBL. The prototype is validated and reviewed by two experts in English Language Teaching (ELT) and expert of Midwifery. To get the feasible product, the prototype was tried to be implemented three times in the classroom. Through observation, questionnaire, and focus group discussion that involved the researcher, the instructor, and students, the draft is finalized. Therefore, after going through the stages, it could be said that the draft is feasible to be applied as supplementary material to teach students of midwifery study program. It is expected that the module can give some contribution and improvement for English teaching and learning.
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McMurtrie, Robert J. "Aesthetics in the high-rise apartment complex: a social semiotic perspective." Social Semiotics 30, no. 1 (October 1, 2018): 65–88. http://dx.doi.org/10.1080/10350330.2018.1526859.
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He, Junhui, and Bingjia Shao. "Examining the dynamic effects of social network advertising: A semiotic perspective." Telematics and Informatics 35, no. 2 (May 2018): 504–16. http://dx.doi.org/10.1016/j.tele.2018.01.014.
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Troqe, Rovena. "A Model for Defining the Concept and Practice of Translation, from the Perspective of Greimassian Semiotics." Articles hors thème 29, no. 1 (July 24, 2018): 217–44. http://dx.doi.org/10.7202/1050714ar.
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In this study, a new model of translation as a general theoretic concept and as a social practice is outlined, drawing form Greimassian semiotics. As a theoretic concept, translation is defined by the Semiotic Square of Translation as the emergence of the general category self coming into being in relation to the category non-self, through the semio-logic operations that correlate the immanent concepts, equivalence and difference. As a social practice, translation arises from the contractual interaction between two actants, the Initiator and the Translator, which operate through acts of manipulation, performance and sanction. This theoretical framework is applied to the study of a parallel corpus.
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Calefato, Patrizia. "Language in social reproduction: Sociolinguistics and sociosemiotics." Sign Systems Studies 37, no. 1/2 (December 15, 2009): 43–81. http://dx.doi.org/10.12697/sss.2009.37.1-2.03.
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This paper focuses on the semiotic foundations of sociolinguistics. Starting from the definition of “sociolinguistics” given by the philosopher Adam Schaff, the paper examines in particular the notion of “critical sociolinguistics” as theorized by the Italian semiotician Ferruccio Rossi-Landi. The basis of the social dimension of language are to be found in what Rossi-Landi calls “social reproduction” which regards both verbal and non-verbal signs. Saussure’s notion of langue can be considered in this way, with reference not only to his Course of General Linguistics, but also to his Harvard Manuscripts.The paper goes on trying also to understand Roland Barthes’s provocative definition of semiology as a part of linguistics (and not vice-versa) as well as developing the notion of communication-production in this perspective. Some articles of Roman Jakobson of the sixties allow us to reflect in a manner which we now call “socio-semiotic” on the processes of transformation of the “organic” signs into signs of a new type, which articulate the relationship between organic and instrumental. In this sense, socio-linguistics is intended as being sociosemiotics, without prejudice to the fact that the reference area must be human, since semiotics also has the prerogative of referring to the world of non-human vital signs.Socio-linguistics as socio-semiotics assumes the role of a “frontier” science, in the dual sense that it is not only on the border between science of language and the anthropological and social sciences, but also that it can be constructed in a movement of continual “crossing frontiers” and of “contamination” between languages and disciplinary environments.
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Yang, Lei. "The Transformation of Monkey King: A Semiotic Perspective." Technium Social Sciences Journal 37 (November 9, 2022): 470–75. http://dx.doi.org/10.47577/tssj.v37i1.7641.
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The Journey to the West, based on the story of Chen Xuanzang’s learning from the scriptures in the Tang Dynasty, was finally written by Wu Cheng’en in the Ming Dynasty, which deeply reflected the social reality at that time. It was not only the first romantic novel about ghosts and gods in ancient China, but also a masterpiece of romanticism in the history of world literature. The hero of the story, Monkey King, has been constantly mythologized in the process of China’s folk communication, becoming a household name hero and a cultural sign. Taking the Monkey King as the research object, this paper discusses its cross-media transformation from the perspective of semiotics, in order to provide some reference for China’s excellent traditional literature to go out.
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Poulsen, Søren Vigild. "Face off – a semiotic technology study of software for making deepfakes." Sign Systems Studies 49, no. 3-4 (December 31, 2021): 489–508. http://dx.doi.org/10.12697/sss.2021.49.3-4.12.
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Deepfakes, an algorithm that transposes the face of one person onto the face of another person in images and film, is a digital technology that may fundamentally alter our belief in visual modality and thus presents alarming consequences for an image-centric culture. Not only are these face-translations now so advanced that it is virtually impossible for people to tell that they are fake – this technology is also becoming accessible to laypersons who, with little or no computer skills, can use them for all kinds of purposes, including criminal intentions like revenge porn and identity theft. It is therefore timely and crucial to explore the semiotic potential of deepfakes.
This paper presents a semiotic technology perspective, i.e., the study of technology for meaning- making that is an emergent field in social semiotics, to report on findings from an ongoing study of how deepfake software is designed and used as a semiotic resource in erotic and political contexts. The paper advances the argument that the software is able to appropriate all signifiers of the face and their cultural history. Consequently, the semiotic operations of this technology prepare the ground for the problematic perspectives of synthetic facial imagery.
On this basis, the paper calls for a critical awareness of taking visual representations of current events at face value and considers how deepfake technology is embedded in unsound sharing practices of visual artefacts that tamper with the rich meaning potential of the face.
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Matusitz, Jonathan. "Chinese rock and pop music: a semiotic perspective." Asia Europe Journal 7, no. 3-4 (October 16, 2008): 479–90. http://dx.doi.org/10.1007/s10308-008-0209-8.
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Rędzioch-Korkuz, Anna. "Problems and Constraints in Translation: A Semiotic Perspective." Między Oryginałem a Przekładem 26, no. 47 (March 13, 2020): 91–110. http://dx.doi.org/10.12797/moap.26.2020.47.05.
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Constraints are an integral part of translation: in addition to purely linguistic, social and cultural aspects, professionals often have to deal with ideological, technical and ethical problems, which unlocks the potential of semiotics for translation studies. The article presents a working typology of potential constraints operating in translation. It highlights the distinction between translation problems and constraints, with the latter understood as any potential and objective factor which limits the performance of translators, forcing them to apply problem-solving tactics to produce a relevant target text. It is argued that even though the terms “constraint” and “problem” have negative connotations, the knowledge of potential impediments can often prove helpful, since it can facilitate translation by restricting possibilities or justify chosen techniques. The argumentation is supported by examples of constraints, their sources, and accepted practice.
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Pärl, Ülle. "A semiotic alternative to communication in the processes in management accounting and control systems." Sign Systems Studies 39, no. 1 (June 1, 2011): 183–208. http://dx.doi.org/10.12697/sss.2011.39.1.06.
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This conceptual paper addresses Management Accounting and Control Systems (MACS) from a communication process perspective as opposed to a functional design perspective. Its arguments originate from a social-constructionist perspective on the organization. Its line of argument is that building a social theory of a social phenomenon such as MACS, demands that attention be paid to the characteristics of the communication process. An existing theoretical framework that does the same is Giddens’ structuration theory, but it is only partly satisfactory because it refuses to consider communication-as-interaction from a dynamic contextual perspective, instead falling back on an argument related to the behavioural aspects of agency. An alternative is a semiotic-based communication perspective that includes context as well as addresses the epistemological level of a MACS theory based on communication. The semiotic model of Jakobson is provided and developed as a specific alternative.
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Hadi, Hafniati Abdul. "Ustadz Abdul Somad's Da'wah message on Youtube Meanings and Media Perspective." Wardah 23, no. 2 (December 31, 2022): 149–71. http://dx.doi.org/10.19109/wardah.v23i2.14748.
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Ustadz Abdul Somad is one of the preachers who uses social media (youtube) in delivering his da'wah. Da'i as a sign. Da'wah message as a marker. Ustadz Abdul Somad as a marker. Ustadz Abdul Somad appeared in a koko shirt and a cap. He lectured with easy-to-reach and humorous language and rhetoric. Ustadz Abdul Somad delivered his da'wah using words, signs and symbols on YouTube. He uses sentence structures with a distinctive style. Language style based on structure with a Malay accent. The material presented contains a deep meaning that can be reached by denotation and connotation. The theory used is meaning and media, namely the theory of meaning which explains in detail and detail an object with semiotic analysis, structuralism, as well as denotation and connotation. Semiotics is the study of signs in human social life, influenced by the system (or law) that applies in it. Structuralism is a semiotic explanation of the insistence that signs are fully understood only by reference to differences from other signs in a particular system or code of representation. Denotation is the actual meaning, or a phenomenon that appears with the five senses, or it can also be called a basic description. Connotations are cultural meanings that arise or can also be called meanings that arise due to cultural construction so that there is a shift, but remains attached to the symbol or sign.
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Dittus, Rubén. "La tesis del ojo semiótico: notas preliminares. / The eye semiotic thesis: preliminary notes." Revista Liminales. Escritos sobre Psicología y Sociedad 7, no. 14 (December 1, 2018): 85–101. http://dx.doi.org/10.54255/lim.vol7.num14.341.
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Desde una perspectiva socio-crítica, el artículo propone puntos de encuentro entre la teoría de los imaginarios sociales y el método semiótico, abordando el rol del discurso científico en el proceso de la semiosis y en la comprensión del fenómeno social. La tesis que se presenta define al imaginario social como un punto ciego, al igual que lentes no vistos en el acto de visión, que actúa como un instrumento de percepción de la realidad en forma de esquemas abstractos de representación. De este modo, la ciencia se dibuja como una empresa de construcción de sentido que identifica, organiza, sistematiza y proyecta mundos posibles que se hacen real en la cotidianeidad.
From a socio-critical perspective, the paper proposes points of meeting between the the imaginary social theory and the semiotic method, approaching the role of the scientific discourse in the process of the semiosis and in the comprehension of the social phenomenon. The thesis that one presents defines the imaginary social one as a blind point, as lenses not seen forthwith of vision, which acts as an instrument of perception of the reality in the shape of abstract schemes of representation. Thus, the science is sketched as a company of construction of sense that he identifies, organizes, systematizes and projects possible worlds that become royal in the ordinariness.
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Dittus, Rubén. "La tesis del ojo semiótico: notas preliminares. / The eye semiotic thesis: preliminary notes." Revista Liminales. Escritos sobre Psicología y Sociedad 7, no. 14 (December 1, 2018): 85–101. http://dx.doi.org/10.54255/lim.vol7.num14.341.
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Desde una perspectiva socio-crítica, el artículo propone puntos de encuentro entre la teoría de los imaginarios sociales y el método semiótico, abordando el rol del discurso científico en el proceso de la semiosis y en la comprensión del fenómeno social. La tesis que se presenta define al imaginario social como un punto ciego, al igual que lentes no vistos en el acto de visión, que actúa como un instrumento de percepción de la realidad en forma de esquemas abstractos de representación. De este modo, la ciencia se dibuja como una empresa de construcción de sentido que identifica, organiza, sistematiza y proyecta mundos posibles que se hacen real en la cotidianeidad.
From a socio-critical perspective, the paper proposes points of meeting between the the imaginary social theory and the semiotic method, approaching the role of the scientific discourse in the process of the semiosis and in the comprehension of the social phenomenon. The thesis that one presents defines the imaginary social one as a blind point, as lenses not seen forthwith of vision, which acts as an instrument of perception of the reality in the shape of abstract schemes of representation. Thus, the science is sketched as a company of construction of sense that he identifies, organizes, systematizes and projects possible worlds that become royal in the ordinariness.
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Ananda, Zhafran Fatih, Ikhwanuddin Nasution, and Rohanie Ganie. "Social Message On #Cari_Aman Safety Riding Video : Semiotics study." East Asian Journal of Multidisciplinary Research 1, no. 6 (July 27, 2022): 1115–28. http://dx.doi.org/10.55927/eajmr.v1i6.756.
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The objective of the research was to find the types of signs, to identify denotation, connotation, and myth, and to analyze the underlying social messages in the safety ride advertisement on the #cari_aman safety riding video. The research data used verbal and visual data sourced from youtube platform tagged #cari_aman which is safety riding campaign advertisement of the motorcycle manufacture named Honda. The research employs a descriptive qualitative method by adopting an interactive model and qualitative data analysis procedure proposed by Miles and Huberman. The data analysis used the theory of sign perspective in semiotics by Pierce and semiotic perspective by Barthes. The results show that the types of signs in semiotics which are used in the data are icon (63%) which is the most dominant one, index (22%) and symbol (13%). The denotation is manifested by interpreting the situation in the research data with subjective feelings or emotions and the meaning of myth is manifested by conceptualizing or understanding the research data into the culture that develops in society. The research finds that the underlying social meaning is delivered by containing the events close to young people’s daily life using kinesic meaning through body movement; proxemics meaning through adjusting distance and space; artifactual meaning through body image; and paralinguistic through pronunciation way of verbal message.
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Bezemer, Jeff, and Gunther Kress. "Semiotic work in the science classroom." Cultural Studies of Science Education 15, no. 1 (September 27, 2019): 71–74. http://dx.doi.org/10.1007/s11422-019-09957-4.
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Abstract This review is on Lilian Pozzer and Wolff-Michael Roth’s “A cultural-historical perspective on the multimodal development of concepts in science lectures.” We offer some brief observations from within the paradigm of social semiotics, more specifically from our own attempts to produce multimodal accounts of learning in and beyond the classroom. We propose to treat meaning as the outcome of social action and interaction: clearly, environments and practices of learning and teaching come within that frame. We comment on the categories and implicit distinctions of verbal vs nonverbal, and the relative visibility and invisibility of meaning makers (teacher and learner) and their use of semiotic resources in accounts of learning. We highlight the agency of learners and propose a transformation of the role of “teacher” into that of “designer (of learning environments)”. We conclude by briefly speculating on the possibility of bringing the two distinct paradigms into dialogue and conjunction.
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Al-Kafaween, Omar. "The Dubet Poem by Ibn Farkoun Al-Andalusi (An Analytical Semiotic Study)." Dirasat: Human and Social Sciences 49, no. 1 (August 2, 2022): 187–215. http://dx.doi.org/10.35516/hum.v49i1.1653.
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This study examines the poem of Ibn Farkoun Al-Andalusi, which he composed using the Dubet quartet (Dubet) template. He wrote it in response to the request of Prince Yusef the third, Prince of Granada in 811 AH.In the poem, he praised the prince and highlighted his qualities and virtues. The study dealt with the poem from an analytical semiotic perspective, by deciphering it and revealing all its connotations , which lead to the purpose of praise. It also briefly touched upon the poet and his life, the poem and its occasion, and then examined semiotics in the poem, its concepts and different aspects. The study applied the semiotic approach to the components of poetic composition, through its beginning and structure, and the elements it contained, such as symbols, images, intertextuality, rhythm, etc. The conclusion was then linked to the rest of the components of the poem.
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Pujarama, Widya, and Arif Budi Prasetya. "Whatsapp Group as a Communication Technology in Higher Education Internationalization." JURNAL ILMU KOMUNIKASI, no. 2 (December 10, 2018): 46–53. http://dx.doi.org/10.33005/jkom.v0i2.23.
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Individual adaptability towards communication media in Higher Education institutions as organizational entities could be reviewed from social semiotic perspective. Following Kress, social semiotic is a theory focuses on how semiotic resources in a varied social situation and locations become meaningful signs regulating human interaction. The theory was adapted in this research to translate patterns and activities of communication occurred in internationalization initiatives recorded in Whatsapp Group PSIK FISIP Universitas Brawijaya, as an artefact of communication. Non-participant observation was conducted towards series of 7 months conversations on Whatsapp Group as sequences of communicative act, and then analysed using Van Leeuwen’s four Dimension of Semiotic Analysis. Results indicate that there were distinction between administrative staff and lecturers with added function in the way they post their messages, indexing “doers” and “thinkers” that further conforming to their offline interaction standpoints when collaborating for internationalization activities.
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Kress, Gunther. "Thinking about the notion of ‘cross-cultural’ from a social semiotic perspective." Language and Intercultural Communication 12, no. 4 (November 2012): 369–85. http://dx.doi.org/10.1080/14708477.2012.722102.
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Meyer, Charles F., M. A. K. Halliday, and Ruqaiya Hasan. "Language, Context, and Text: Aspects of Language in a Social-Semiotic Perspective." TESOL Quarterly 21, no. 2 (June 1987): 353. http://dx.doi.org/10.2307/3586740.
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Guarda, Rebeka F., Marcia P. Ohlson, and Anderson V. Romanini. "Disinformation, dystopia and post-reality in social media: A semiotic-cognitive perspective." Education for Information 34, no. 3 (December 6, 2018): 185–97. http://dx.doi.org/10.3233/efi-180209.
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Ge, Jing. "Social media-based visual humour use in tourism marketing: a semiotic perspective." European Journal of Humour Research 7, no. 3 (November 22, 2019): 6. http://dx.doi.org/10.7592/ejhr2019.7.3.ge.
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Tourism firms using visual social media marketing are struggling with its implementation, specifically in formulating engagement-based visual message strategies. Yet, creating such appealing posts can lead to positive brand and financial outcomes. Humour has been identified as a potent tool for social media communication, given its capability to develop social interactions. Yet, how humour works on social media is not well understood – specifically its visual form. Treating humour as a symbolic resource, this study adopted a compound content analysis-semiotic analysis to identify visual content and its symbolic meaning embedded in destination marketing organization (DMO)’s social media posts. 200 Sina Weibo posts containing humour images initiated by 5 Chinese provincial DMOs were collected. The results show 6 types of humour content and6 types of symbolic meaning – none of which are product-related. This study advances the tourism literature and humour theory, and offers tourism firms a holistic view of how to fully leverage social media-based visual humour to achieve consumer reach and engagement.
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Lee, Tong-King. "The crisis of representation in translating bilingual texts: a social semiotic perspective." Perspectives 19, no. 2 (June 2011): 95–108. http://dx.doi.org/10.1080/0907676x.2010.481362.
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Lång, Stefan, and Maria Ivanova-Gongne. "CSR communication in stakeholder networks: a semiotic perspective." Baltic Journal of Management 14, no. 3 (July 1, 2019): 480–99. http://dx.doi.org/10.1108/bjm-08-2017-0262.
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Purpose This paper is explorative in its nature and aims to create a deeper understanding of corporate social responsibility (CSR) communication within stakeholder networks. In particular, the purpose of this paper is to focus on how CSR communication is organised and communicated within stakeholder networks from a semiotic perspective. More specifically, the paper looks at the CSR communication of Nordic-based multinational companies. Design/methodology/approach The research design of this study is twofold. First, eight in-depth interviews were conducted with senior managers in five Nordic-based global industrial companies in order to understand how their CSR communication is organised. Second, CSR messages from the interviewed companies’ websites and annual sustainability reports were semiotically analysed in order to understand the codes used in the CSR message in the communication to the stakeholder network. Findings The result of the research consists of a communication platform for CSR communication in stakeholder networks and a list of specific semiotic codes applied to CSR messages targeting various actors in a company’s stakeholder network. The developed CSR communication platform together with the specific CSR codes have practical value for managers aiming to develop the company’s CSR communication in a stakeholder network context. Originality/value The study contributes to the scarce literature on CSR communication in business management. It particularly highlights the need to consider a more in-depth, semiotic approach, when developing and studying CSR communication in a stakeholder network context.
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Zhao, Sumin, and Michele Zappavigna. "Beyond the self: Intersubjectivity and the social semiotic interpretation of the selfie." New Media & Society 20, no. 5 (May 7, 2017): 1735–54. http://dx.doi.org/10.1177/1461444817706074.
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As an iconic image of our time, the selfie has attracted much attention in popular media and scholarly writing. The focus so far has been on the representation of the self or subjectivity. We propose a complementary perspective that foregrounds the intersubjective function of the selfie. We argue that the presence of selfhood is often an assumption. What distinguishes the selfie from other photographic genres is its ability to enact intersubjectivity – the possibility for difference of perspectives to be created and this difference to be shared between the image creator and the viewer. Based on a social semiotic analysis of selfies on Instagram, we identify four subtypes of selfie, each deploying a combination of visual resources to represent a distinct form of intersubjectivity. Our analysis suggests that the potential for empowerment is inherent in the visual structure of the selfie, and that, as a genre, it is open for recontextualisation across contexts and social media platforms.