Relevant bibliographies by topics / Social responsible marketing

Academic literature on the topic 'Social responsible marketing'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 May 2022

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Journal articles on the topic "Social responsible marketing"

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Mandal, Pratap Chandra. "Socially-Responsible Target Marketing and Marketing Communications." International Journal of Social Ecology and Sustainable Development 13, no. 1 (January 2022): 1–16. http://dx.doi.org/10.4018/ijsesd.293247.

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Companies are in business to generate revenues and profits and achieve business excellence. Now-a-days, companies are becoming sensitive towards their social responsibilities of ensuring not only consumer welfare but also the welfare of all stakeholders including the society at large. Companies do target marketing and marketing communications to communicate about their offerings to target markets. They adopt socially responsible target marketing, marketing communications, and advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices in fashion advertising and in cosmetics industry. Companies adopt advertising campaigns for social causes, socially responsible sales promotion, and personal selling. Companies should ensure consumer privacy, safety, and security. Various stakeholders want to be assured that businesses care about their welfare. Businesses should ensure consumer welfare and welfare of the society at large. This will allow them to achieve business excellence and stay ahead in the competition.
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Mandal, Pratap Chandra. "Socially-Responsible Marketing Communications." Journal of Media Management and Entrepreneurship 3, no. 1 (January 2021): 1–17. http://dx.doi.org/10.4018/jmme.290301.

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Companies require generating revenues and profits to sustain in the competition and to achieve business excellence. At the same time, companies should be aware about and acknowledge the responsibilities towards their target markets and the society at large. Companies do socially responsible target marketing and marketing communications to communicate about their offerings to target markets. They adopt and communicate socially responsible advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices in fashion advertising and in cosmetics industry. Companies adopt marketing communications for social causes which include socially responsible sales promotion and personal selling. Companies should respect consumer privacy and security and ensure consumer safety. Various stakeholders want to be assured that businesses care about their welfare and are working towards ensuring it. Businesses should also ensure welfare of the society at large. This will allow them to achieve business excellence and to stay ahead in the competition.
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Paužuolienė, Jurgita, and Daiva Viningienė. "Socially responsible marketing impact to organizations implementing socially responsibility." Management Theory and Studies for Rural Business and Infrastructure Development 36, no. 3 (October 14, 2014): 616–26. http://dx.doi.org/10.15544/mts.2014.058.

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This, article analyze the social responsible marketing, its benefits and importance of organizations implementing social responsibility. Social marketing is defined as an ethical corporate governance orientation in order to meet the needs of the public, consistent with the public interest. Research problem: what impact and how social responsible marketing makes for organizations implementing social responsibility. Aim of the research. Analyze the impact of social responsible marketing, providing examples of the organizations implementing social responsibility, benefits and importance. Research methods: literature analysis, synthesis, documents analyze. Social responsible organizations examples illustrate how organizations integrate their activities in a social responsible marketing. Emphasis, that social responsible marketing impact on social responsible organization's image, reputation, customer satisfaction with the service / product.
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Ilic, Milena, Branislav Radnovic, and Zoran D. Zivkovic. "SOCIALY RESPONSIBLE MARKETING - YESTERDAY AND TODAY." Journal of Economic Development, Environment and People 1, no. 3 (December 22, 2012): 59. http://dx.doi.org/10.26458/jedep.v1i3.28.

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Several factors direct the companies to apply a higher level of corporate social responsibility: the increasing expectations of customers, changes in expectations of employees, laws and government pressure, investor interest in the social criteria and changes in supply practicesThe basic principles of socially responsible marketing as an ethical business, respect for ecological principles and respect for the legislation. Organizations must ensure that all employees know and observe the relevant laws.Companies must adopt and make available to the written rules of ethics, to develop tradition of ethical conduct in the company and impose a responsibility to his men to follow ethical and legal guidelines.By adopting these or similar principles, companies can create opportunities to reduce current and future costs, strengthen competitiveness and market position and achieving greater profits.In contemporary business, more ecological component is present in the execution of business activities as an important prerequisite for improving competitive advantage and company image. Awareness of the issue of environmental protection in companies has evolved primarily as a result of the influence of customers and various non-governmental and non-profit organizations on marketing orientation of companies, and the requirements for the development of products and services that meet environmental standards and consumer needs.
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Bandyopadhyay, Chinmoy, and Subhasis Ray. "Responsible Marketing: Can Social Enterprises Show the Way?" Journal of Nonprofit & Public Sector Marketing 31, no. 2 (October 16, 2018): 164–83. http://dx.doi.org/10.1080/10495142.2018.1526738.

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SADCHENKO, O. V., and M. S. NICHITAILOVA. "ENVIRONMENTALLY RESPONSIBLE MARKETING IN NATURAL USE." Economic innovations 20, no. 4(69) (December 20, 2018): 148–59. http://dx.doi.org/10.31520/ei.2018.20.4(69).148-159.

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Topicality. Each year, the issue of environmental responsibility of the business is becoming more and more relevant both in Ukraine and abroad, which is connected with globalization, increasing the threat of technogenic and environmental disasters, updating healthy lifestyles, socializing labor relations, etc. In today's economic environment, environmental liability is only a component of social responsibility. However, it should not be forgotten that during the period when the concept of social responsibility emerged, it was the environmental focus that was prioritized. In the holy of this, and ecological marketing of nature, as a kind of human activity aimed at meeting needs through exchange, should be environmentally responsible towards the consumer and producer of human goods. Underestimation of natural resources and environmental damage leads to distortion of indicators of economic development and progress, accompanied by the choice of inefficient socio-economic direction. In general terms, the concept of environmentally responsible business refers to the activity of each individual citizen, business structures that benefits the environment (or reduces the negative impact on the environment). In addition, this activity is not limited to certain laws and mandatory measures. The higher the economic value of natural objects, the greater the likelihood that the economic decisions made in various projects and programs will be ecologically balanced, take into account the priorities of environmental protection and the conservation of natural resources.Aim and tasks. The purpose of the article is to identify the conceptual foundations and methodological principles of environmentally responsible marketing in environmental management. To do this, the concept and essence of the concept of environmental responsibility, the tools for practical implementation of environmental responsibility of business and the methodology for assessing environmental liability should be defined. At the same time, despite the growing widespread adoption of the principles of corporate social responsibility and the recognition of the benefits that they give to both entrepreneurs and society, the limits of social responsibility remain rather blurred. Assessment of the level of implementation of environmental liability in the practice of enterprise management is proposed on the basis of an analysis of the impact of its activities on the environment.Research results. The conceptual bases and methodical principles of conducting ecologically responsible marketing in environmental management are considered. The concept of social responsibility is used in many spheres of activity, but only in the business context, pointing to specific areas of development, it becomes clear wording. This allows researchers and professionals to split CSR into specific types. The economic component is the most controversial and complex. Its sustainability and effectiveness depends on the role that the organization assumes, as well as the methodology for defining and measuring end-points. The ecological aspect of social responsibility exists in the block of economic responsibility of the enterprise, in legal liability, in the block of ethical responsibility, and also the aspect of sustainable development in the philanthropic block was allocated, and all three main components: economic, ecological and social are in close interconnection and interdependence . Social responsibility of entrepreneurship in the field of ecology, that is, environmental responsibility, becomes a vital factor of competition, since it is the level of environmental responsibility of business in the near future will determine the position of a company in the international market and in the eyes of consumers of its products. The advantages of implementing ecological activity within the framework of socially responsible work of the enterprise are considered. The tools of practical implementation of ecological responsibility of business are offered. Environmentally responsible marketing should use the following tools to address sustainable development issues: environmental impact assessment when developing strategies and plans for economic development; environmental audit; environmental insurance; certification for compliance with environmental standards; social and environmental reporting.Conclusions. There is no single approach to assessing the level of environmental responsibility of an enterprise, no normative document contains a single methodology for its definition. In our opinion, the overall level of environmental responsibility of an enterprise should be determined taking into account the impact of various economic, environmental and organizational factors through the integrated indicator of the overall level of economic responsibility of the enterprise, based on three partial integral ratios, namely: the integral coefficient of environmental damage; integral coefficient of influence of economic factors; the integral factor of the impact of environmental and economic factors.
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George, R., and N. Frey. "Creating change in responsible tourism management through social marketing." South African Journal of Business Management 41, no. 1 (March 31, 2010): 11–23. http://dx.doi.org/10.4102/sajbm.v41i1.510.

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The global threat of climate change, diminishing natural resources and significant socio-economic inequalities is forcing companies and individuals to evaluate the impact they are having on the natural, social and economic environments. This trend has led to an increased availability and demand for socially, environmentally and economically responsible products. The tourism industry relies heavily on the sustained beauty and hospitality of the places and communities it operates in and has come under pressure to manage its negative impacts. Change in the industry has, however, been limited. This paper investigates the current attitudes and perceptions of tourism business owners in Cape Town towards responsible tourism management (RTM) practices in order to develop social marketing strategies that can influence positive behaviour change in management. Cape Town as an internationally acclaimed top tourism destination needs to urgently address its low levels of responsible tourism evidence. Survey data of 244 tourism businesses was used to statistically test what factors are causing the low levels of RTM practices in Cape Town. Findings suggest that despite general positive attitudes towards RTM, tourism businesses are not investing time and money into changing management practices. This is a common emerging market phenomenon where resource constraints negatively impact the relationship between what businesses would like to do and what actually gets done. Factors such as the perceived cost of RTM, a highly competitive environment and a perceived lack of government support are further negatively influencing this relationship. Recommendations are made as to how social marketing can be used to encourage businesses to adopt RTM practices by reducing the perceived and actual costs of implementing RTM. The paper discusses what channels should be implemented to facilitate change.
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Seretny, Marek, and Aleksandra Seretny. "Sustainable Marketing - a new Era in the Responsible Marketing Development." Foundations of Management 4, no. 2 (December 1, 2012): 63–76. http://dx.doi.org/10.2478/fman-2013-0011.

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Abstract The purpose of this paper is to draw to the attention of those involved in marketing - scientists, educators, researchers, marketers, and professionals dealing with the implementation of marketing processes - the responsibility which rests upon them in the face of rapid social change worldwide through increasing global economic turbulence, a continuously widening gap between rich and poor societies as well as the galloping degradation of the natural environment. The paper is a critical analysis and literature review of marketing covering recent studies on marketing issues in relation to the concept of sustainability. Faced with increasing criticisms of a one-dimensional profit driven approach, the marketing concept requires rebranding to address issues of sustainability. Intense strategic discussion is required concerning the need to change attitudes that promote and implement modern marketing, starting from changes in the consumption model through the creation of commercial proposals, which will positively shape the future of both market exchange and social life. Moreover, it is postulated that marketers present to consumers an attitude of active and responsible management, as well as openness and honesty in market communication. The article introduces discussion on sustainable marketing and its fundamental importance in the development of marketing theory in Poland; taking into account current debates voiced in Poland - often based on imprecise interpretation of the marketing process. There exists therefore, a need for a thorough analysis and standardisation of understanding marketing theory and consequently the introduction of new concepts and new practices into the marketing process.
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Mitchell, Alex, Judith Madill, and Samia Chreim. "Marketing and social enterprises: implications for social marketing." Journal of Social Marketing 5, no. 4 (October 12, 2015): 285–306. http://dx.doi.org/10.1108/jsocm-09-2014-0068.

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Purpose – The purpose of this paper is to build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop an understanding the perceptions and practices of marketing within social enterprises. This addresses a significant gap in the current literature base and also provides insights for social marketers seeking to pursue social change initiatives through social enterprise. Design/methodology/approach – This empirical investigation uses a qualitative investigation of 15 social enterprises informed by a grounded theory approach. Researchers conducted interviews with senior decision-makers responsible for marketing activities and strategic policy, and gathered additional data regarding the organizations in the form of archival materials, including strategic planning documents, promotional materials and firm-generated online content. Findings – Strategic marketing practices used by social enterprises are shaped by moral, pragmatic and cognitive legitimacy influences stemming from imperatives to achieve congruence with institutional norms. This study exposes the challenges social enterprises face in developing strategic marketing activities that address business needs, while balancing stakeholder interests linked to the social missions of such organizations. Research limitations/implications – This qualitative study pursues depth of understanding through focused investigation of a small, regional sample of Canadian social enterprises. The findings demonstrate that social enterprises are similar to both not-for-profit and small- and medium-sized firms in terms of their marketing approaches, but face particular institutional legitimacy challenges when developing and implementing strategic marketing activities. Practical implications – This paper highlights the influences of institutional legitimacy on marketing practices and approaches in social enterprises. Understanding these influences is crucial for social marketing practitioners, as they develop strategic activities. The findings from the research provide a baseline upon which to begin to build both our theoretical and practical understanding of the potential utilization of social marketing through social enterprises. Social implications – Understanding the challenges social enterprises face in developing their strategic marketing activities provides deeper insights into social enterprises for social marketers, who might consider using social marketing in such organizations to achieve social change. Originality/value – This paper offers empirical evidence grounded in depth investigations of 15 social enterprises operating in a Canadian context. The findings help to extend our understanding of the complex institutional influences impacting marketing practices within social enterprise organizations. These institutional influences help to attune social marketers to the potential opportunities and challenges of using social enterprise as an organizational form for launching social marketing programs.
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Curley, Christina B., and Nadia Abgrab Noormohamed. "Social Media Marketing Effects On Corporate Social Responsibility." Journal of Business & Economics Research (JBER) 12, no. 1 (December 31, 2013): 61. http://dx.doi.org/10.19030/jber.v12i1.8379.

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Todays customers are marketing representatives, product designers, intimate and privileged friends of the company, and de facto managers sitting in at a corporate retreat; they are major stakeholders who bring the concept of corporate social responsibility to the forefront. Since sustainability, connection with community and serving society are expectations consumers require from companies from which they buy, work, and invest; companies must continually look for innovative methods to communicate their alignment of socially responsible policies into their strategic plan. While such concepts are rooted in a collaborative mission, social media marketing is a natural platform for cultivating and instilling such corporate messages.
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Dissertations / Theses on the topic "Social responsible marketing"

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Башук, Тетяна Олександрівна, Татьяна Александровна Башук, and Tetiana Oleksandrivna Bashuk. "Reasons for enterprises to adopt social environmentally responsible marketing." Thesis, Видавництво СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/8256.

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Смерічевський, Сергій Францович, Serhii Frantsovych Smerichevskyi, Максим Віталійович Колесник, and Maksym Vitaliiovych Kolesnyk. "Evolutional aspects of ethical, responsible and innovative composition of social marketing." Thesis, National institute of economic research, 2019. https://er.nau.edu.ua/handle/NAU/44110.

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Management of the decision-making process by the consumer in the current market conditions is characterized by complexity, since it covers the application of advanced modern marketing mix methods not only in relation to the tasks of organizing a separate transaction for goods (services) exchange, but assumes interaction with all stakeholders in the market. As a result it ensures the market exchange stability, increases value got by the end consumer in terms of forming its true loyalty in the society, and therefore ensures the stability of enterprise market potential development.
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Han, Tae-Im. "Understanding the Effects of Social Norms and Knowledge on Socially Responsible Consumer Behavior (SRCB)." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1417516750.

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Lefébure, Anne, and Emma Engvall. "Social marketing design and evaluation of responsible drinking : A case study of the Swedish organization IQ-initiativet AB." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-37516.

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The field of marketing does not only consist of traditional marketing and the focus on promoting products and services to increase sales. In recent years a new branch within the marketing field has been established with the focus of promoting behaviours that will benefit the individual and the society as a whole; social marketing. Our purpose with this paper is not only to introduce the reader to social marketing but to describe and explain how social marketing campaigns are created and how the campaigns can be evaluated. The purpose is fulfilled through the use of a qualitative method, namely a case study. Our research question guiding our study is “How can social marketing be understood through the use of an empirical case study?” Our unit of study is the Swedish company IQ-initiativet AB which uses social marketing as a tool to encourage responsible drinking among Swedes. In order to uncover the case of IQ and to answer our research question we used three subquestions. Firstly “How can a social marketing campaign be recognized?”, secondly “How is a social marketing campaign created?” and finally “How is a social marketing campaign evaluated?” To adapt these sub-questions to IQ we performed four in-depth interviews with representatives from IQ, their PR-firm Forsman & Bodenfors and evaluation company Xtreme Nordic. The questions mainly concerned IQ’s national campaigns, which have been shown through various media channels. An interview was also done with the organization IOGT-NTO who promotes a completely sober society in order to get a perspective of the current situation of alcohol consumption in Sweden. From interviews, other sources and earlier research within the field we conclude that even though social marketing is about behavioral change, creating that change is difficult and evaluating an eventual change is even more difficult. IQ focuses on promoting responsibledrinking but cannot link a change in reduced drinking to their specific campaigns. However that does not stop them to do their job. With this case we provide in-depth insight into how one Swedish organization works for healthier drinking behavior. Although the case does not provide empirical generalizations, it provides theoretical contributions that are beneficial for several different stakeholders. Social marketers, campaign organizers/evaluators, commercial marketers and students can benefit from this comprehensive review of social marketing theory and view how it has been appliedin the real life case of IQ. A comprehensive analysis of social marketing is presented in order to increase awareness of the tools that are available for promoting positive behavioral changes in society. The case of IQ exhibits fully functional social marketing campaigns which facilitates understanding and learning for readers by viewing theory in action. The work presented here promotes the development of problem solving skills in order to avoid the common difficulties related to social marketing campaigns and hopes to inspire those interested in future research opportunities.
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Perrin, Elisa, and Juliette Ferrer. "The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?" Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45263.

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Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. On the other hand, there is a strong consumer demand for eco-friendly consumption. So, we find it interesting to discuss how companies use sustainability in their marketing strategy to attract the consumer?
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Simons, Aaqib. "The impact of branding on support intentions towards supported social enterprises: The case of The Big Issue South Africa." Master's thesis, Faculty of Commerce, 2021. http://hdl.handle.net/11427/33028.

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A rising problem for social enterprises within South Africa is that consumers tend to display mixed interests towards their marketing campaigns. The technological revolution has allowed consumers to become more adept and ethically sensitised at identifying deceptive marketing ploys. In light of the growing competition among many SSEs in attaining donations, managers of these organisations have realised the value in managing their organisations as brands. However, SSEs should remain aware of distinguishing their marketing from corporate brands. Past literature revealed that organisations which behave socially responsibly elicit more positive attitudes from consumers. Thus, SSEs adopting socially responsible marketing could allow them to be perceived as devoted towards their social missions, which could attract more volunteering and monetary donations. The study investigated the impact of branding on support intentions towards supported social enterprises: the case of The Big Issue South Africa. A descriptive research design was adopted. This included an online survey method that was used to acquire quantitative data from 200 participants in Cape Town, which was required to interpret conclusive findings to this investigation. The findings of the study were that consumer-brand relational authenticity (CBRA), brand trust, and customer-brand identification (CBI)] had a direct positive influence on support intentions. Attitude toward helping others (ATHO) was determined as a negative moderator between the relationship of CBI and support intentions. Alternatively, altruistic values were determined to not possess any moderating influence on the relationship between brand trust and support intentions. The findings therefore fill theoretical gaps on CBRA, brand trust and altruistic values that remained unexplored in the past. The study produced a conceptual framework explaining the branding factors that have the most significant impact in driving support intentions. This framework can be beneficial to managers of SSEs with regard to leveraging support from a local and international standpoint. However, marketers in the corporate field who are designated to attracting corporate social investment (CSI) can also draw on insights from the study in order to attract support for these CSI initiatives. The study is thus beneficial to corporate organisations as well.
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Seiliūtė, Jovita. "Evaluation of social responsibility consolidation potential in business organizations." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130327_100515-64064.

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Due to the growing importance of social responsibility in business processes, various topics of corporate social responsibility are being versatile and exhaustively examined and discussed in the scientific literature, but still there is a lack of research and discussions on implementation, consolidation and development measures of corporate social responsibility, in particular the employees of organization as a key one. Considering the relevance of the consolidation and development of corporate social responsibility and basing on the analysis of concepts of social responsibility and theories of its consolidation measures as well as analysis of employees’ evaluations, in the dissertation the implementation state of corporate social responsibility in Lithuania is revealed and, by comparing it with the state of play in Belarus, new opportunities for the consolidation of corporate social responsibility are disclosed. Additionally, during the search of new consolidation measures of corporate social responsibility, differences of business and public sector social responsibility are presented, at the same time appraising the role of the public sector in consolidation and development processes of corporate social responsibility, and the issues of evaluation of organization’s assumed level of social responsibility and of impact of socially responsible behaviour on organization itself and its interests groups are analyzed. As well the dissertation delivers the disclosure of potential... [to full text]
Nors didėjant socialinės atsakomybės svarbai verslo procesuose verslo socialinės atsakomybės tematika mokslinėje literatūroje įvairiapusiai ir išsamiai tiriama ir aptariama, tačiau pasigendama tyrimų ir diskusijų apie verslo socialinės atsakomybės įgyvendinimo, įtvirtinimo ir plėtros priemones, o ypač apie organizacijų darbuotojus, kaip pagrindinį verslo socialinės atsakomybės įgyvendinimo ir įtvirtinimo įrankį. Atsižvelgiant į verslo socialinės atsakomybės įtvirtinimo ir plėtros klausimų aktualumą, disertacijoje, remiantis socialinės atsakomybės koncepcijų ir įtvirtinimo priemonių teorijų bei darbuotojų vertinimų analizėmis, atskleidžiama verslo socialinės atsakomybės įgyvendinimo būklė Lietuvoje ir, lyginant su jos būkle Baltarusijoje, nustatomos socialinės atsakomybės įtvirtinimo verslo organizacijose galimybės. Be to, naujų verslo socialinės atsakomybės įtvirtinimo priemonių paieškos metu, išsamiai aptariami verslo ir viešojo sektoriaus socialinės atsakomybės skirtumai, įvertinant viešojo sektoriaus vaidmenį verslo socialinės atsakomybės įtvirtinime ir plėtroje, ir analizuojama organizacijos prisiimto socialinės atsakomybės lygio ir socialiai atsakingos elgsenos poveikio pačiai organizacijai ir jos interesų grupėms vertinimo problematika. Taip pat disertacijoje atskleidžiamas darbuotojų savybių įtakos verslo socialinės atsakomybės įtvirtinimui potencialas, pasiūlant pilotinį darbuotojų savybių įtakos socialinės atsakomybės įtvirtinimui verslo organizacijoje modelį. Due... [toliau žr. visą tekstą]
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Perrin, Elisa, and Juliette Ferrer. "The influence of sustainable development instrategic marketing : How companies use sustainability in their marketingstrategy to attract the consumer?" Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45263.

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Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. On the other hand, there is a strong consumer demand for eco-friendly consumption. So, we find it interesting to discuss how companies use sustainability in their marketing strategy to attract the consumer?
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Seiliūtė, Jovita. "Socialinės atsakomybės įtvirtinimo potencialo verslo organizacijose vertinimas." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130327_100805-31865.

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Nors didėjant socialinės atsakomybės svarbai verslo procesuose verslo socialinės atsakomybės tematika mokslinėje literatūroje įvairiapusiai ir išsamiai tiriama ir aptariama, tačiau pasigendama tyrimų ir diskusijų apie verslo socialinės atsakomybės įgyvendinimo, įtvirtinimo ir plėtros priemones, o ypač apie organizacijų darbuotojus, kaip pagrindinį verslo socialinės atsakomybės įgyvendinimo ir įtvirtinimo įrankį. Atsižvelgiant į verslo socialinės atsakomybės įtvirtinimo ir plėtros klausimų aktualumą, disertacijoje, remiantis socialinės atsakomybės koncepcijų ir įtvirtinimo priemonių teorijų bei darbuotojų vertinimų analizėmis, atskleidžiama verslo socialinės atsakomybės įgyvendinimo būklė Lietuvoje ir, lyginant su jos būkle Baltarusijoje, nustatomos socialinės atsakomybės įtvirtinimo verslo organizacijose galimybės. Be to, naujų verslo socialinės atsakomybės įtvirtinimo priemonių paieškos metu, išsamiai aptariami verslo ir viešojo sektoriaus socialinės atsakomybės skirtumai, įvertinant viešojo sektoriaus vaidmenį verslo socialinės atsakomybės įtvirtinime ir plėtroje, ir analizuojama organizacijos prisiimto socialinės atsakomybės lygio ir socialiai atsakingos elgsenos poveikio pačiai organizacijai ir jos interesų grupėms vertinimo problematika. Taip pat disertacijoje atskleidžiamas darbuotojų savybių įtakos verslo socialinės atsakomybės įtvirtinimui potencialas, pasiūlant pilotinį darbuotojų savybių įtakos socialinės atsakomybės įtvirtinimui verslo organizacijoje modelį.
Due to the growing importance of social responsibility in business processes, various topics of corporate social responsibility are being versatile and exhaustively examined and discussed in the scientific literature, but still there is a lack of research and discussions on implementation, consolidation and development measures of corporate social responsibility, in particular the employees of organization as a key one. Considering the relevance of the consolidation and development of corporate social responsibility and basing on the analysis of concepts of social responsibility and theories of its consolidation measures as well as analysis of employees’ evaluations, in the dissertation the implementation state of corporate social responsibility in Lithuania is revealed and, by comparing it with the state of play in Belarus, new opportunities for the consolidation of corporate social responsibility are disclosed. Additionally, during the search of new consolidation measures of corporate social responsibility, differences of business and public sector social responsibility are presented, at the same time appraising the role of the public sector in consolidation and development processes of corporate social responsibility, and the issues of evaluation of organization’s assumed level of social responsibility and of impact of socially responsible behaviour on organization itself and its interests groups are analyzed. As well the dissertation delivers the disclosure of potential... [to full text]
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Gustin, Mary Elizabeth. "The intention to purchase a night's stay in a hotel: an empirical test of the Hines' model of responsible environmental behavior." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40042.

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This study was approached with a desire to move forward the body of knowledge concerning environmental research as it pertains to the hospitality industry. The endeavor was undertaken with the belief that concern and awareness about the environment is not a passing fad but a fundamental shift in society. In order for any business to survive it must keep up with changes and meet the demands of consumers. The research efforts in this study were aimed at establishing the validity and reliability of a consumer behavior model specifically related to environmental behavior. The purpose of this dissertation was to evaluate a consumer's intention to stay in a hotel based on the environmental strategies used by that hotel. Hines (1984) developed a conceptual environmental consumer behavior model based on a meta-analysis of literature on environmentally responsible behavior. Hines' conceptual Model of Responsible Environmental Behavior utilized knowledge, abilities, attitudes, personal responsibility and locus of control to predict environmental behavior. The goal of this study was to empirically test an adapted version of Hines' Model of Responsible Environmental Behavior. This adapted version utilized knowledge, attitudes and perceived self-efficacy to predict consumers' intentions to purchase a night's stay in a hotel. Canonical correlation analysis was used to test the relationship between intention and each of the variables (knowledge, attitudes and perceived self-efficacy) in Hines' model. The multivariate test of significance revealed that each variable had a positive relationship to intention to purchase. The Hines' Model of Responsible Environmental Behavior was more useful in predicting consumers' intention to purchase a night's stay in a particular hotel than each variable individually. The model tested in this study has laid the foundation for developing a sound environmentally responsible consumer behavior model. The research findings suggest that a hotel implementing environmental strategies can increase business for that hotel.
Ph. D.
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Books on the topic "Social responsible marketing"

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Cause marketing: Build your image and bottom line through socially responsible partnerships, programs, and events. Chicago: Dearborn Trade Pub., 2002.

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The E-factor: The bottom-line approach to environmentally responsible business. New York: Plume, 1994.

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The E-factor: The bottom-line approach to environmentally responsible business. New York: Times Books, 1993.

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French, Jeff. Social marketing on a small budget. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0009.

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It is often assumed that social marketing can only be conducted by big organizations with large budgets and lots of accumulated marketing expertise and experience. This chapter makes the case that a real strength of the social marketing approach is that it can be adapted and used by almost anyone who wants to help people behave in a socially responsible way. The key to effective social marketing on a small budget is to start by thinking like a marketer: thinking about the needs of citizens and how you can create value for them; not worrying about not having enough money to run a big, flashy campaign. The chapter gives examples of how people with limited or no budgets can still apply a social marketing mind-set and procedures to solve social problems. It also gives details of sources of free help and support for anyone who has access to the Internet.
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editor, Ind Nicholas, ed. Brands with a conscience: How to build a successful and responsible brand. Kogan Page, 2016.

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Responsible Sales, Service and Marketing of Alcohol: For the Tourism, Hospitality and Retail Industries. Goodfellow Publishers, Limited, 2015.

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Murphy, James. Responsible Sales, Service and Marketing of Alcohol: For the Tourism, Hospitality and Retail Industries. Goodfellow Publishers, Limited, 2015.

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Le Meunier-FitzHugh, Kenneth. Marketing: A Very Short Introduction. Oxford University Press, 2021. http://dx.doi.org/10.1093/actrade/9780198827337.001.0001.

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Marketing: A Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Marketing is pivotal in today’s world as it stands at the interface between customers and businesses, determining and responding to customer needs, while also providing competitor and customer information to an organization. This VSI discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media. It also considers the importance of ethics and responsible marketing in a globalized world.
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Makower, Joel. The E-factor: The Bottom-Line Approach to Environmentally Responsible Business. Plume, 1994.

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Smith, N. Craig. Consumers as Drivers of Corporate Social Responsibility. Edited by Andrew Crane, Dirk Matten, Abagail McWilliams, Jeremy Moon, and Donald S. Siegel. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199211593.003.0012.

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This article surveys the potential and limits of consumers in demanding socially responsible behavior through their decisions at the checkout. Corporate responsibility (CR) has never been more prominent on the corporate agenda and primarily because the business case is perceived to be much stronger. This article takes a critical look at the role of consumers in corporate attention to CR. It gives illustrative examples of ‘ethical consumerism’, survey data, and a theoretical rationale that supports the general idea that consumers care about issues of corporate responsibility. It also examines various marketer initiatives that reflect a belief in ethical consumerism, from cause-related marketing to ethical branding. It then turns to more theoretical treatments and empirical research findings on, first, consumer support for pro-social corporate conduct (‘positive ethical consumerism’) and, second, consumer punishment of CR failings, most notably in consumer boycotts (‘negative ethical consumerism’).
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Book chapters on the topic "Social responsible marketing"

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Rishi, Bikramjit, and Neha Reddy Kuthuru. "Leveraging Social Media to Create Socially Responsible Consumers." In Social and Sustainability Marketing, 415–32. New York: Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-15.

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Tark, Jinsuh, and Won-Yong Oh. "MGM's Dilemma in Responsible Gaming Program." In Social and Sustainability Marketing, 869–72. New York: Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-36.

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Boulocher-Passet, Véronique, Francisca Farache, Nadia Lonsdale, and Wybe Popma. "A Practical Approach for Developing Social Consciousness and Responsibility in Marketing Students." In Responsible People, 155–72. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-10740-6_8.

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McCarthy, Breda, Lynne Eagle, Amy Osmond, and David Low. "Social Marketing and Residential Electricity Consumption: Every Kilowatt Matters." In Clean, Green and Responsible?, 107–31. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-21436-4_7.

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Dursun, İnci. "Psychological Barriers to Environmentally Responsible Consumption." In Ethics, Social Responsibility and Sustainability in Marketing, 103–28. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-7924-6_6.

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Agarwal, Srishti, and Neeti Kasliwal. "Sustainable Practices and Responsible Consumption by the Hotel Industry: The Consumers' Perspective." In Social and Sustainability Marketing, 199–224. New York: Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-8.

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Lim, Weng Marc. "Empowering Marketing Organizations to Create and Reach Socially Responsible Consumers for Greater Sustainability." In Social and Sustainability Marketing, 3–10. New York: Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-1.

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Sotiriadis, Marios, Shiwei Shen, and Qing Zhou. "Influence of Social Networks on Responsible Behaviour by Smart Tourists." In Advances in Digital Marketing and eCommerce, 9–16. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47595-6_2.

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Diallo, Mbaye Fall, Fatou Diop-Sall, Erick Leroux, and Pierre Valette-Florence. "Responsible Tourist Behavior: The Role of Social Engagement (Abstract)." In Marketing at the Confluence between Entertainment and Analytics, 1017–18. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_202.

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Binani, Neharika, Anshika Singh, and Palakh Jain. "Saheli: The Zero-Side-Effect Pill—Marketing of Oral Contraceptives in the Context of Sexual Education to Create Socially Responsible Consumers." In Social and Sustainability Marketing, 621–46. New York: Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-25.

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Conference papers on the topic "Social responsible marketing"

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STATNICKAITĖ, Justė, and Monika PAULĖ. "MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE." In International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering". Vilnius Gediminas Technical University, 2021. http://dx.doi.org/10.3846/cibmee.2021.578.

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Purpose – the purpose of this article is to present the novel model developed to measure social marketing impact on consumers choice for healthy lifestyle. Social marketing is very complex by aiming to promote socially responsible products and behavior for the benefit of the consumer and society at the same time. What is more, con- sumers choice for healthy lifestyle is determined not only by marketing influence but other personality and external environment factors as well. Research methodology – the model presented in the article was developed based on literature analysis and secondary data. Findings – social marketing impact on consumers choice for healthy lifestyle is determined not only by the social mar- keting, but also the consumer personality itself and the influence of the external environment on consumer. Research limitations – validation of the novel developed model dedicated for the measurement of social marketing impact on consumers choice for healthy lifestyle should be further validated with quantitative research methods. Practical implications – the application of the model will enable marketing specialists to determine the contents and other situational details of social marketing for consumers to choose healthy lifestyle and products related to it. Originality/Value – the value of the model is determined by its novel attitude to social marketing in parallel with other factors affecting consumer behaviour.
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Liana, Camarda. "ECO-ECONOMY AND RESPONSIBLE MARKETING - A PARADIGM OF SUSTAINABLE ECONOMIC AND SOCIAL DEVELOPMENT." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.036.

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Umam, Khoirul, Fajar Kurniadi, Hendro Prasetyono, Ai Annisaa Utami, Wiriadi Sutrisno, Tjipto Djuhartono, Siska Maya, Siswi Wulandari, and Dhian Tyas Untari. "The Religious Dimension in Marketing Development: Challenges in the Reconstruction of Responsible Business Concepts." In 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010045905230528.

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Çelik, İsmail Erkan, Öznur Akman, Ayben Ceyhan, and Vedat Akman. "Sustainability in Green Marketing and an Example from the World: Tchibo." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01660.

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Companies are expected to seek solutions towards global environmental problems threatening the quality of life in the world today and the society which they are a part have expectations towards it. As a result, they need to behave in a way responsible for the environment as a member of the society and give density to social activities integrating awareness to green marketing and sustainability. They need to develop community awareness both economic and social wise. In this study, along with developing social responsibility and sustainability issues and green marketing to be discussed will be presented with related example from Tchibo.
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Guzovski, Marina. "SOCIALLY RESPONSIBLE MARKETING IN THE "NEW NORMAL"." In Sixth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/limen.2020.285.

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Given the fact that we are in a time of uncertainty, when we cannot predict how a coronavirus-induced pandemic will affect community life, socially responsible behaviour as well as the impact of socially responsible marketing come to the fore in particular. The goal of socially responsible marketing is to educate and take actions that will positively affect the change of behaviour, and all participants from business entities to individuals must be aware of their responsible behaviour towards themselves and others in order to improve well-being and benefit the society we live in. The paper presents models of socially responsible marketing communication in the "new normal" as well as their impact on raising awareness of responsible behaviour and the adoption of new habits among consumers.
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Pellegrini, Davide. "THE NEW SOCIALLY RESPONSIBLE CONVERSATION BETWEEN COMPANIES AND CITIZENS AT WORK." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.11.09.02.

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Freeman, Olivia, Rosie Hand, and Aileen Kennedy. "Breaking down Silos through Authentic Assessment: a Live Case Analysis." In Sixth International Conference on Higher Education Advances. Valencia: Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/head20.2020.11150.

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One of the aims of Technological University Dublin (TU Dublin) is to create graduates who problem solve as socially responsible global citizens. We wanted to provide an opportunity for our students to address relevant, marketing and consumption challenges in new and innovative ways, and to develop analytical competences and professional skills and comportment in a real-life context. This paper describes the design, implementation and outcome of an inter-disciplinary and cross-programme ‘authentic assessment’ method which we have termed a ‘live case analysis’. The assessment comprised fieldwork, wider industry engagement, formative assessment components and a summative presentation. The method is discussed against the backdrop of a Curriculum Framework project which is underpinned by four design principles which centre around innovation, application, collaboration and flexibility. The performance of real-world tasks such as live case analysis strongly reflects the central pedagogical values of what, where and how people will learn at TU Dublin in the future.
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Reports on the topic "Social responsible marketing"

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Lee, Ji Yeong, and Kim K. P. Johnson. Identification with a Socially Responsible Apparel Company: Role of Cause-Related Marketing Strategy in Building Brand Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-838.

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District level baseline survey of family planning program in Uttar Pradesh: Nainital. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1011.

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In 1992, the Ministry of Health and Family Welfare and the United States Agency for International Development, New Delhi, began the Innovations in Family Planning Services Project (IFPS) under the management of the State Innovation in Family Planning Services Agency (SIFPSA), Lucknow. The goal was to reduce the fertility rate in Uttar Pradesh by expanding and improving family planning (FP) services. To achieve this, the IFPS project will support service innovations in the public and nongovernmental sectors and through contraceptive social marketing mechanisms. The Baseline Survey in Uttar Pradesh (BSUP) is being undertaken as one important component of the IFPS project. The BSUP is designed to provide information on fertility, FP, and maternal and child health care that will be helpful in monitoring and evaluating population and family welfare policies and programs. SIFPSA has designated the Population Council as the nodal organization responsible for providing technical guidance for the survey. The Indian Institute of Health Management Research, Jaipur, will conduct the survey in the district of Nainital.
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District level baseline survey of family planning program in Uttar Pradesh: Pithoragarh. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1012.

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In 1992, the Ministry of Health and Family Welfare and the United States Agency for International Development, New Delhi, began the Innovations in Family Planning Services Project (IFPS) under the management of the State Innovation in Family Planning Services Agency (SIFPSA), Lucknow. The goal was to reduce the fertility rate in Uttar Pradesh by expanding and improving family planning (FP) services. To achieve this, the IFPS project will support service innovations in the public sector and nongovernmental sectors and through contraceptive social marketing mechanisms. The Baseline Survey in Uttar Pradesh (BSUP) is being undertaken as one important component of the IFPS project. The BSUP is designed to provide information on fertility, FP, and maternal and child health care that will be helpful in monitoring and evaluating population and family welfare policies and programs. SIFPSA has designated the Population Council as the nodal organization responsible for providing technical guidance for the survey. The responsibility of conducting this multicentric survey in the district of Pithoragarh was given to the Indian Institute of Health Management Research, Jaipur.
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