Journal articles on the topic 'Social media marketing company'
To see the other types of publications on this topic, follow the link: Social media marketing company.
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Social media marketing company.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Nadanyiova, Margareta, Jana Majerova, and Lubica Gajanova. "Digital marketing, competitive advantage, marketing communication, social media, consumers." Marketing and Management of Innovations 5, no. 4 (2021): 92–103. http://dx.doi.org/10.21272/mmi.2021.4-08.
Full textAbstract:
Nowadays, marketing in the digital environment is very important for every company. The reason is that internet use has more than doubled in the last decade, and this shift has significantly affected the way customers buy products and communicate with companies. Digital marketing is like any other type of marketing - it is a way to connect with current customers and influence potential customers. It is very important, especially when there are already many products and services on the market with really high competition. The main difference between online and traditional marketing is that the company can better connect with customers and influence them online. Based on the above mentioned, the paper's main aim is to analyze the application of digital marketing in the selected Slovak brand and its perception by Slovak consumers, propose recommendations for a more effective application of digital marketing in this company. It includes providing the theoretical background and analysis of digital marketing from the viewpoint of Slovak and foreign authors. The important secondary data source was scientific research, annual company reports, statistical databases, and published professional publications. To find out the perception of digital marketing from the perspective of Slovak consumers, a questionnaire survey was conducted. The questionnaire survey aimed to find out the opinions, attitudes, and satisfaction of consumers with the selected Slovak brand. To determine the sample size, the base file representing a number of people older than 18 was obtained from the demographic statistics of the Statistical Office of the Slovak Republic. General scientific methods (i.e., excerption, description, comparative analysis, deduction, and induction) were used for data processing and mathematical and statistical methods to evaluate data from the survey using IBM SPSS Statistics software. To achieve the main goal of the paper, based on the theoretical background and survey results, research hypotheses were formulated and subsequently verified. Finally, based on the analysis and results of the questionnaire survey, benefits of digital marketing are highlighted, such as gaining a competitive advantage, increasing customer loyalty, and overall increasing brand awareness.
2
Tardin, Matheus, Anderson Soncini Pelissari, and Luiza Dazzi Braga. "Social Media Marketing Communication." International Journal for Innovation Education and Research 8, no. 6 (June 1, 2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.
Full textAbstract:
The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the company, however, has a greater effect and has greater power to explain brand equity than the content generated by the users. On the other hand, the direct effects of FGC and UGC on the intention to buy are not significant when the effect of brand equity is considered. Therefore, this research contributes to the theoretical framework of marketing, specifically in the areas of relationship and digital marketing, by being one of the first to assess the joint effects of the content generated by the brand and by the consumer on brand equity and purchase intention.
3
Wawrowski, Bartosz, and Iwona Otola. "Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?" Information 11, no. 5 (April 30, 2020): 242. http://dx.doi.org/10.3390/info11050242.
Full textAbstract:
Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.
4
Movsisyan, S. A. "Social media marketing strategy of Yerevan brandy company." Annals of Agrarian Science 14, no. 3 (September 2016): 243–48. http://dx.doi.org/10.1016/j.aasci.2016.08.010.
Full text
5
Das, Pintu. "A prospective venue for Marketing is Social Media Marketing." RESEARCH REVIEW International Journal of Multidisciplinary 7, no. 10 (October 13, 2022): 07–23. http://dx.doi.org/10.31305/rrijm.2022.v07.i10.002.
Full textAbstract:
Large corporations have taken benefit of social media marketing's potential as a forum for marketing and have used it to drive their ad campaigns. Marketers are more conscious than ever of the different social media options that are available to them and are moving much faster than ever to start new sustainability campaigns. Social marketing is the method of promoting a company and its products and services through social media and other networks. While propagating their culture, mission, or desirable tone, organizations can utilize social media marketing to communicate with their existing customers and entice new ones. With help of data analytics tools specifically designed for social media marketing, marketers may monitor the effectiveness of their campaigns. The way we interact with one another and how our society functions as a whole have both changed as a consequence of social networking. Entrepreneurs started to notice how popular social media platforms like Twitter, Facebook and Instagram are becoming more and more. They started utilizing these platforms for social media marketing purposes to advance their objectives. That's because these websites have the power to alter user behaviour. On the social media platforms, marketing professionals can employ a variety of strategies and techniques to catch users' attention and enhance the engagement of their content. Marketers can employ the particular geographic, demographic, and personal information that users can submit on a variety of social media networks to customize their messaging to what is most likely to be popular with consumers. Social media is one of the "biggest chances" a company has currently now just to reach out to prospective customers. The means of socialization are social media. By establishing a closer connection with the public, these new media gain the trust of the public. Social networking marketing has transformed into the new norm for many organizations since the beginnings of last year. Social networking marketing has advanced, as have the companies that use it. It is impossible to pay to be completely silent on social media if a rival is generating controversy with its services and products. It is equally astounding how quickly the social media phenomenon is expanding and growing. With publication came social media marketing first. In an attempt to boost visitors to their sites and preferably, revenue, businesses published their information on social media. Social networking, however, has expanded to be a lot more than simply a method for disseminating information. Companies increasingly utilize social networking sites in a wide range of ways. For instance, an organization that is curious in what customers have to say about its brand may monitoring social media conversations and respond to significant references. In order to determine how effectively a company is operating on social media, it would employ an analytics tool to examine at its visibility, engagement, and sales. Highly targeted social media advertisements would be used by a company looking to reach a certain population on a large scale. The term "social media management" is frequently used to refer to all of them. Numerous ways in which social media has altered business. It is a reality that because of the digital era in which we live, social media and internet marketing have a big influence on how people behave. The technology is evolving quickly, which has increased both supply and demand over time. Automation of all processes is the only way to deal with the significant changes. Despite the emergence of the new communications era, experts advise companies to keep employing conventional methods while also making the most of social media to promote their goals. This study analyzes social media and social media marketing principles as well as related topics like social media's development and advantages, its function and importance in marketing, and its social media marketing tactics. It also offers a broad perspective of marketing through social media in India.
6
Curley, Christina B., and Nadia Abgrab Noormohamed. "Social Media Marketing Effects On Corporate Social Responsibility." Journal of Business & Economics Research (JBER) 12, no. 1 (December 31, 2013): 61. http://dx.doi.org/10.19030/jber.v12i1.8379.
Full textAbstract:
Todays customers are marketing representatives, product designers, intimate and privileged friends of the company, and de facto managers sitting in at a corporate retreat; they are major stakeholders who bring the concept of corporate social responsibility to the forefront. Since sustainability, connection with community and serving society are expectations consumers require from companies from which they buy, work, and invest; companies must continually look for innovative methods to communicate their alignment of socially responsible policies into their strategic plan. While such concepts are rooted in a collaborative mission, social media marketing is a natural platform for cultivating and instilling such corporate messages.
7
Pongwe, Leyla Juma, and Josephine Churk. "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited." International Review of Management and Marketing 14, no. 1 (January 16, 2024): 31–38. http://dx.doi.org/10.32479/irmm.15294.
Full textAbstract:
Over the past decade, social media platforms such as WhatsApp, Instagram, and Facebook have been used tremendously as a marketing strategy, especially in transforming firms’ interaction with customers. However, few firms have strategized on using social media to expand their geographical reach to customers. This study looks at the effects of social media marketing platforms on sales revenue in Tanzania Telecommunication Company Limited. Specifically, the study assesses the most used social media platform in sales revenue at Tanzania Telecommunication Corporation; and the contribution of the most used social media marketing platform to sales revenue in TTCL. The study is quantitatively designed involving the use of questionnaires in data collection. A cross-sectional study approach was used to gather data from a sample of fifty (50) respondents from Dodoma and Mwanza TTCL commercial regions. Data gathered were analyzed through descriptive and inferential statistics. The results show that Instagram is the social media marketing platform that contributes the most to sales revenue. The study concludes that the use of Instagram promotes sales revenue more than other social media marketing platforms. The study recommends that in order to promote the effective use of technology for sales revenue in public institutions, the government should enact regulations that push these institutions to use social media marketing platforms in advertisements.
8
Tsimonis, Georgios, and Sergios Dimitriadis. "Brand strategies in social media." Marketing Intelligence & Planning 32, no. 3 (April 29, 2014): 328–44. http://dx.doi.org/10.1108/mip-04-2013-0056.
Full textAbstract:
Purpose – The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what outcomes do they expect; and second – from firms’ point of view – how users are benefited from such pages. Design/methodology/approach – A qualitative study approach was employed for this study. Data were collected from personal interviews with 14 marketing managers responsible for the social media activity of their company, providing preliminary evidence about the actions firms take, the motivations that led them to getting involved, and the derived outcomes. Findings – The main actions of the firm are making prize competitions, announcing new products/services, interacting with fans, providing advice and useful information, and handling customer service issues. The basic motivations are the increasing popularity of social media, competitors’ presence, headquarters’ strategy, and cost reduction pressure. Interact with customers, create/enhance relationships with customers, brand awareness, customer engagement, promote products/increase of sales, and the more targeted acquisition of new customers, were referred to as the main expected outcomes for companies. Research limitations/implications – Given the qualitative nature of the study and the emerging field of research about social media, findings should be considered as preliminary and exploratory. Interviews with companies from more sectors and also with social media users will provide a more comprehensive view of the topic. Practical implications – The paper identifies several opportunities for company managers, suggesting practices for effective social media handling. Originality/value – Considering the rapid development of social media and their penetration in business marketing actions, this paper is an exploratory step toward the ways firms utilize social media channels.
9
Rini Susilowati. "Social Media Marketing And Quality Of Xiaomi Products." International Journal of Economics and Management Research 2, no. 2 (August 29, 2023): 197–203. http://dx.doi.org/10.55606/ijemr.v2i2.112.
Full textAbstract:
The era of Society 5.0 brings a change to the purchase decision for one activity done at home, As workers, content creators, students, and schoolchildren urgently require a device that is appropriate for their daily demands, the buying decision for one activity done at home, for instance, changes in the era of Society 5.0. Given the widely recognised advantages of Xiaomi products, the company takes advantage of this change in market sales transactions as evidenced by the abundance of fresh creator material that surfaces on social media. The content appears more professional when it has clear camera features, high-quality photos or videos, and 4K video capabilities. Many consumers are purchasing Xiaomi products during a pandemic to meet their current demands. A legitimate company controlled by PT United Media Tbk manufactures the Xiaomi products that are sold in Indonesia. As ratio data must be analysed in this research approach, quantitative research is used to determine the extent of the connection between the variables.
10
Tritama, Hansel Bagus, and Riswan Efendi Tarigan. "The Effect of Social Media to the Brand Awareness of a Product of a Company." CommIT (Communication and Information Technology) Journal 10, no. 1 (May 31, 2016): 9. http://dx.doi.org/10.21512/commit.v10i1.1667.
Full textAbstract:
Social media is an online media, where the users can easily participate, share, and create any content such as banner, posters, videos and advertisement. Many companies use these social media as a tool to promote their products and make customers aware with their brand. On the other hand, not all companies succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation between social media commu- nication marketing with companys brand awareness in social media. The research method for this research is quantitative research. This method collects data with explanative research type which explains the relationship between two variables. The result of this research is to show that marketing communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact to company’s revenue. The summary of this research is to get significant information about the effect of social media toward companys brand awareness through quantitative and explanative research method due to the rising of social media.
11
Hermawan, Irwan, Dorothy Christi Lois Tinambunan, and Walid Syarthowi Basmalah. "The Scarlett Brand Social Media Marketing Communications on Purchasing Decisions." Journal of Education, Humaniora and Social Sciences (JEHSS) 6, no. 3 (February 25, 2024): 1256–69. http://dx.doi.org/10.34007/jehss.v6i3.2025.
Full textAbstract:
Marketing communications is a form of communication that has the aim of strengthening marketing strategies and applying marketing communications to a company. Apart from that, marketing communications can also be used to introduce, establish and create interactions between companies or partners and consumers who are not part of the company, such as suppliers and consumers. The theories used in this research are communication processes, strategies, SOSTAC model marketing communication strategies by combining IMC, forms of marketing or promotional communications. The research method used is a case study research method with a qualitative approach. This research seeks to find empirical evidence from the research object, how to reveal marketing communication strategies in marketing activities for skin care products on the Scarlet brand and build meaning in the implementation of marketing communication activities. The research results show a correspondence between conceptual patterns predicted based on relevant theories and patterns of empirical findings from case studies. Based on the analysis carried out, the conclusion is that the marketing communication strategy for the Scarlett brand uses a promotional mix in the form of advertising, sales promotion, personal selling and event marketing. Many marketing communication activities are supported by brand holding companies or principals.
12
Ramadilla, Sephia. "The Effect of Social Media on Company Marketing in Batam City." Terbuka Journal of Economics and Business 3, no. 1 (December 15, 2022): 32–39. http://dx.doi.org/10.33830/tjeb.v3i1.4217.
Full textAbstract:
This study aims to determine the influence of marketing that occurs on social media. And to find out the differences in marketing a product using offline and online systems. This study uses qualitative research methods, in-depth interviews, and observations of the influence of marketing and social media use. The subjects in this study are the public, this study concludes that producers need to utilize social media optimally and consistently in updating the information every day to develop and improve products or services on the market
13
Sudakova-Zotova, Yuliya A. "Psychology of Social Media Marketing Promotion." Общество: социология, психология, педагогика, no. 8 (August 30, 2023): 89–93. http://dx.doi.org/10.24158/spp.2023.8.11.
Full textAbstract:
Large companies in modern economic conditions apply various techniques to attract new customers, including they use marketing opportunities that arise from the creation and promotion of corporate content in social me-dia. The article substantiates the objective necessity of applying psychological techniques in brand promotion in the Internet environment. The scientific novelty of the study lies in determining the significance of an individ-ual’s Self-concept and his behavioral characteristics for the effectiveness of brand promotion in social media. The subject of the study is the psychological impact on users with marketing purposes. The aim of the work is to investigate the psychological conditioning of the visual presentation of content through social media. The indi-vidual characteristics of subjects influencing the consumer’s desire or reluctance to purchase goods are high-lighted. The main components of strategies that allow a company to identify its audience in the online environ-ment and work to embed the brand in the daily lives of users are revealed. Conclusion dwells upon the fact that using psychological techniques in marketing helps trading companies to save advertising budget and gently influence the consumer's consciousness, providing him with sufficient information to make an independent purchase decision.
14
Pasaribu, Romindo, and Andryana Silalahi. "ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES IN BRAND LOYALTY WITH BRAND AWARENESS AS INTERMEDIATE VARIABLES (STUDY ON TRAVELOKA BRAND)." Visi Sosial Humaniora 1, no. 1 (June 20, 2020): 73–83. http://dx.doi.org/10.51622/vsh.v1i1.26.
Full textAbstract:
Social media marketing is a process of strategy and methods for building the influence, reputation and brand of a company in the community of potential customers, readers, or supporters. Company. The objectives of this study are: (1) To examine the effect of social media marketing activities on brand loyalty on the Traveloka brand? (2) To test the effect of social media marketing activities on brand awareness of brands on the Traveloka brand, and (3) To examine the effect of social media marketing activities on brand loyalty and brand awareness as intermediary variables on the Traveloka brand ?. This study uses a survey method with primary data collection techniques. The research population is potential customers and the public who have seen social media marketing activities carried out by Traveloka Applications. The results showed that there was a significant influence between social media marketing activity variables on the Traveloka brand loyalty in Medan. There is a significant influence of social media marketing activity variables on the Traveloka brand awareness in Medan. There is a significant influence of social media marketing activity variables on the Traveloka brand awareness in Medan.
15
Kudeshia, Chetna, and Arun Mittal. "Social Media." International Journal of Online Marketing 5, no. 2 (April 2015): 37–57. http://dx.doi.org/10.4018/ijom.2015040103.
Full textAbstract:
From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence and participation -.tools that synchronize their voice with the company's voice and that combined voice affects the next customer. The development of social media networks have made it feasible for the customers to speak to thousands of other customers concerning a particular brand or a company. This communication between one to several additionally referred to as word-of-mouth marketing, isn't new to marketing, but the distinction is that currently these communications are on the far side boundaries. With the growing effect of social media on consumer buying behavior, it becomes imperative for a business to understand the competitive advantages of assorted social media avenues across diverse markets. As the world of online marketing is continuously progressing, the marketers must understand how these changes may influence buyer practices, and consequently promotional programs and strategies. Choices on how and when to successfully use the traditional as well as the social media alternatives require careful thought and consideration. This paper aims to throw light on the recent social media marketing strategies and demonstrates how this platform of online networking helps organizations to captivate their clients in a finer manner, thus building a stronger relationship with them. Also the present paper offers significant understanding to the marketers in knowing the vital role social media marketing plays in the formation of a strong brand. The present paper is conceptual in nature, and through the intensive literature review identifies the latest social media practices being adopted by the 21st century marketers. The study is an endeavor to see how advertisers are utilizing social networking as a strategic tool for advancement. The study finds that enhanced presence and communication on various social media channels help the firms in creating a better brand image while reducing promotional budgets. The paper additionally indicates how the exceptional attributes of correspondence by means of online networking help organizations not only in building a superior connection with their customers but also in converting them into their brand advocates. Thus, these network platforms are helping the businesses to engage with the purchasers, influencing them, connecting with them and finally changing them into their evangelists.
16
Bani, Siti Aishah, and Norhisham Mohamad Nordin. "Exploring Digital Marketing Practices for KUNTUM Magazine Publishing Company in Malaysia." Journal of Entrepreneurship and Business 8, no. 1 (July 4, 2021): 41–58. http://dx.doi.org/10.17687/jeb.v8i1.449.
Full textAbstract:
The development of new media has made a significant impact on all areas included in the business sector. Many marketers use new media platforms through websites and social media now become a phenomenon and important to the business world landscape. Digital marketing is one form of marketing commonly used for promoting goods or services and reaching customers across digital channels. The aspects of digital marketing conducted through websites and social media platforms can be used by magazine publishing companies to ensure enhanced product marketing activities. The goal of this study was to analyze the degree to which magazine publishers such as Kuntum magazine used their website and social media sites as their digital marketing strategies and explore the understanding of the definition and role of the digital marketing dimension by the publishing company and its effectiveness as a modern marketing tool. This research interviewed the Editor and Kuntum magazine employees using qualitative approaches. The findings show that with the change in their digital marketing strategy, Kuntum magazine is increasingly utilizing new media channels, and very optimistic. This research looks forward to finding a more effective and sustainable approach in the transition of the magazine publishing industry to digital marketing practices.
17
Siswanto, Tito. "Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah." Liquidity 2, no. 1 (July 2, 2018): 80–86. http://dx.doi.org/10.32546/lq.v2i1.134.
Full textAbstract:
Communication is a very important element in marketing, because marketing is essentially the communication between producers and consumers. The more advanced development of technology and information, it encourages the changes of conventional communications to modern communication which is digital life style. To support the realization of such communication, the internet became an important element in the creation of modern marketing communications. Until finally, comes the online social media that offers ease of marketing communications with the online system. Because of their low cost and ease of access, it is not un-common these media are conducted by the company in marketing their products. This article will explore the importance of social media for small and medium enterprises as an effort to improve the company's competitive.
18
Azizan, Nadirah, Hanis Zulaika Ismail@Chik, Aida Maisarah Fadzli, and Nor Irvoni Mohd Ishar. "Strategies to Improve Brand Awareness Through Social Media Marketing." Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management 16, no. 2 (August 21, 2023): 223–39. http://dx.doi.org/10.20473/jmtt.v16i2.45646.
Full textAbstract:
Objective: The objective of this study consists of; 1) To understand the current situation of an Event Organizer Company (EOC), 2) To examine the influences between Electronic Word-of-Mouth (EWOM), advertisement, interaction, and customization, with brand awareness among the EOC clients, and 3) To recommend strategies to increase brand awareness among the EOC clients. Design/Methods/Approach: Using the applied research approach, a situational analysis was used to gather information before survey questions were used to capture data. In this correlational study, which takes a quantitative method, individuals are the analytical unit. This research involved 108 clients in total. A 25-item questionnaire with a 5-point Likert scale was given to clients living in the Klang Valley in order to gather data. This research used regression analysis to analyze the data and two strategic tools (SWOT Analysis & TOWS Matrix) for data analysis. Findings: The results show that EWOM, advertising, and interaction have a positive influence on brand awareness. In contrast, the influence of customization on brand awareness was found to be statistically insignificant. Originality: This study's value lies in the fact that researchers examined the factors that influenced the EOC's brand awareness and provided recommendations to the company, such as increasing audience engagement and creating appealing social media content and advertisements. This research paper highlights a specific problem within the company in the event management industry that has not been addressed in prior studies. Research Practical: The four critical factors in this research are EWOM, advertisement, interaction, and customization. The results of this study can be used as guidelines, and the researchers' suggested strategies can help the EOC increase awareness of its brand.
19
Ilić, Milena, Milica Gojković, Ksenija Blažić, Karla Radi Ciuperca, and Violeta-Elena Simion. "Marketing mix strategy determinants and social media in veterinary-based business: experience from Serbia." Journal of Economic Development, Environment and People 10, no. 4 (December 30, 2021): 18–28. http://dx.doi.org/10.26458/jedep.v10i4.712.
Full textAbstract:
The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a specific company in the field of agribusiness. For the needs of the research, secondary sources were used and a survey was conducted which gave the results of the influence of the elements of marketing mix services on marketing communication towards the users of the company Animal Care. It was determined that the effects of promotion, especially in the field of digital marketing, directly affect the increase in sales of products and services, and thus the satisfaction of consumers & users in veterinary services. The results of the research provided answers to research questions and helped the entrepreneur to understand that selected elements of the marketing mix help in the promotion of products and services of Animal Care companies. Respondents showed interest in using the services of the Animal Care company with the help of the Animal Care android application and website as a selected distribution channel, but also for the promotion of new services and offers of the company
20
Infante, Allyana, and Rahayu Mardikaningsih. "The Potential of Social Media as a Means of Online Business Promotion." Journal of Social Science Studies (JOS3) 2, no. 2 (July 30, 2022): 45–49. http://dx.doi.org/10.56348/jos3.v2i2.26.
Full textAbstract:
Business activities using internet technology are an innovative way of conducting company activities. By utilizing internet technology, companies can conduct various business activities electronically such as business transactions, operational company functions, share information with consumers and suppliers to maintain relationships before, during and after the purchase process. Business people need effective marketing media with the aim of expanding their market share. Social media as a marketing tool is certainly related to marketing communications. This research was conducted to determine the effectiveness of social media as an online business marketing medium. This research is a qualitative research by conducting a literature study related to social media and online business promotion. The results of the study show that the use of social media makes it easier for business people with reduced costs. but with all the advantages, business people still have to have a preventive attitude when conducting business transactions.
21
Dalla Pozza, Ilaria. "Multichannel management gets “social”." European Journal of Marketing 48, no. 7/8 (July 8, 2014): 1274–95. http://dx.doi.org/10.1108/ejm-10-2012-0598.
Full textAbstract:
Purpose – This paper aims to investigate customers’ motivations and the decision-making process when choosing a channel in a “social” multichannel environment that includes social media channels, and the complementary and competitive effects compared to traditional channels within the multichannel strategy of a major European telecoms provider. A conceptual framework of multichannel customer behaviour in a “social” multichannel environment is proposed. Design/methodology/approach – The study adopts an exploratory approach through 74 semi-structured interviews with customers of a major European telecoms provider who have also used social media channels to contact the company (customer-initiated contact, CIC). Findings – Users of distinct social media channels are driven by different motivations. For instance, the social motivation for using social media is evident for Facebook users, while Twitter users are mainly driven by utilitarian considerations. Although users of different social media channels represent distinct segments in terms of behaviours and motivations, complementary effects among channels (new and traditional) are generally detected in the sense that a better customer experience is driven by the presence of multiple channels. Research limitations/implications – Data collection was performed for only one company in one industry and should be extended to other industries, although our results were confirmed by discussions with social media managers of other companies. Practical implications – The research offers suggestions to develop multichannel strategies in a “social” multichannel environment. Originality/value – This study advances knowledge in the multichannel management field by investigating why and how customers utilize channels in a multichannel environment that includes social media channels. The authors develop a conceptual framework of multichannel customer behaviour for CIC in a “social” multichannel environment.
22
Arora, Soma. "TRIVIA’s social media effectiveness." Emerald Emerging Markets Case Studies 12, no. 1 (March 21, 2022): 1–27. http://dx.doi.org/10.1108/eemcs-03-2021-0081.
Full textAbstract:
Learning outcomes Besides the metrics developed to measure the impact of the video campaign run by the company, the case has serious practical implications for all companies in emerging markets selling budget/low-cost products. Marketing managers can take note of these key performance indicators in evaluating the success of their social media campaigns.More importantly, students need to understand how the campaign managed to integrate uninitiated and less-privileged consumers to the world of social media with aspirational sentiments. Case overview/synopsis The case deals with a digital media planning activity for a low-cost handset company based in India. TRIVIA International Ltd is a manufacturer and marketer of smart phones and feature phone in the price range of below US$70–100 and US$20, respectively. The phones cater to low-income consumer bracket, which forms the vast microcosm of India. The consumer base is huge, but the purchasing power is very low, so they are at times referred to as the micro-consumer in Bottom of Pyramid approach. To approach this consumer base, Trivia planned a very engaging campaign on social media that yielded positive results, contrary to popular belief that only high-income individuals explore the social media intensively through their smart phones. The chapter ends with a set of recommendations for all digital managers who want to analyse their campaigns effectively via awareness, sentiment and engagement metrics. Complexity academic level The case is meant for all post graduate programs in Business Management, which include the MBAs, Masters in Business Administration and the Executive Development program for managers. The case can also be used in Part Time Business Management programs held over weekends for working professionals. Most likely the students are going to handle this case in their second year of a full-time program or at an advanced level of their career development programs. The subjects so mentioned here were offered as electives or areas of specialization. It is presumed that the students undergoing these courses have basic understanding of marketing management. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.
23
Andrejczuk, Magdalena. "Corporate social responsibilityin shaping the media image of the company." Journal of Education Culture and Society 1, no. 1 (January 17, 2020): 19–25. http://dx.doi.org/10.15503/jecs20101.19.25.
Full textAbstract:
Enterprises frequently employ Corporate Social Responsibility (CSR) to create a positive brand image in the media. To further good relations with stakeholders, companies create an image before their customers by their participation in public campaigns and information in advertisements employing elements of CSR. Discussing this practice, I will highlight aspects of this phenomenon in the context of consumer opinion about advertisements. Some examples of companies show that Cause Related Marketing (CRM) and public campaigns are becoming more significant in the strategies of cause related companies. Enterprises at all costs want to buy their way into the favour of stakeholders, and through various marketing actions they try to build a strong brand and position in this way. In spite of the low evaluation of advertisements and the decline in confidence in them, enterprises aim to convince everyone that they are socially responsible companies.
24
Sari, Hesti Ifititah, Shafiera Lazuarni, Lukita Tripermata, and Roswaty Roswaty. "Mengembangkan Potensi Masyarakat Bidang Sosial Melalui Pemasaran dan Meningkatkan Sumber Daya Manusia di Desa Alai." REVITALISASI 11, no. 2 (December 31, 2022): 288. http://dx.doi.org/10.32503/revitalisasi.v11i2.3293.
Full textAbstract:
The absence of optimizing the potential of the community of Alai Village, Lembak District, Muaro Enim Regency in the social field is the background for the KKN work program of the Faculty of Economics, Indo Global Mandiri University to optimize community potential through marketing and improving human resources. Marketing strategy is the process of leading an organization/company to key market opportunities, increasing sales and generating desired profits. Marketing strategy is also an important tool for a company to win the competition. Business people tend to think that competitors are nothing more than threats, but in reality, competitors help companies improve their creativity and performance, innovate efficiently and effectively, and become world-class companies. Digital marketing is one of the most influential marketing media. In this case, by using digital marketing through social media, Alai Village SMEs can market their domestic industrial products. This study proposes a digital marketing strategy for MSME products using social media. The results of this survey show that the social media of choice are WhatsApp, Instagram and Shopee. These media are more efficient vehicles for spreading the news.
25
Baskara, Andika, and Nurhayati. "Consumer Behavior in Marketing 4.0: Social Media Marketing and Website Marketing on Purchasing Decisions through TAM As a Mediating Variable." International Journal of Social Science and Business 7, no. 3 (October 31, 2023): 550–59. http://dx.doi.org/10.23887/ijssb.v7i3.52056.
Full textAbstract:
Today's marketing 4.0 affects the way consumers purchase decisions. Therefore, it needs to find out factors that can increase purchase decisions. This research aims to determine social media and website marketing on TAM with the use of TAM as a mediating variable. This research is quantitative research conducted on 100 random consumers using simple random sampling. Meanwhile, the data is collected using a questionnaire spread along consumers that are considering and who already have a motorcycle in Semarang City and analyzed using a Structural Equation Model (SEM) approach assisted by smart PLS applications. From the results, it is seen that there is a relationship between TAM on purchase decision, website marketing on purchase decision, social media and website marketing on TAM, and the relationship between social media and website marketing is increased through TAM. Therefore, every company needs to maximally enhance its website marketing and TAM to have consumers check out the products that the company owns. However, because this research only involves three variables to enhance the purchase edition, further research that involves other variables needs to be conducted.
26
Et.al, Heri Erlangga. "Effect Of Digital Marketing And Social Media On Purchase Intention Of Smes Food Products." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 3 (April 10, 2021): 3672–78. http://dx.doi.org/10.17762/turcomat.v12i3.1648.
Full textAbstract:
Marketing is an important part of the management of a company in order to achieve success in achieving company goals. This study aims to determine the influence of social media-based digital marketing on purchasing decisions for SMEs products. The study was conducted in Banten Province by taking a total sample of 210 respondents with a sample of using random sampling technique. Data collection through observation and questionnaires. The data analysis technique was performed using simple linear regression analysis with SPSS software. Based on the results of the research and discussion above, it can be concluded that social media marketing has a significant influence on purchasing decisions on SMEs products. Overall there is a positive influence between social media marketing variables and SMEs product purchasing decisions.
27
Suleman, Dede, Imelda Sari, Taat Kuspriyono, and Dedi Suharyadi. "Pelatihan Trik Pemasaran Dengan Meningkatkan Pendapatan Melalui Media Sosial." PaKMas: Jurnal Pengabdian Kepada Masyarakat 1, no. 2 (November 18, 2021): 85–91. http://dx.doi.org/10.54259/pakmas.v1i2.92.
Full textAbstract:
This journal contains the results of research related to training in marketing tricks to increase income with the help of social media. In the current marketing program, efforts to increase income need to be carried out apart from offline sales, it also needs to be done with online activities. One of the obstacles could be the lack of knowledge from the company team in using online marketing methods, especially through social media. Currently the company's marketing activities were previously carried out offline through advertising marketing and other print media in the form of distributing brochures or pamphlets and then continuing with marketing through print media and electronic media. Currently, both types of marketing activities are considered ineffective, especially in the midst of the Covid-19 pandemic, which has not yet ended. The main problems experienced by companies today include low income due to the impact of the pandemic where offline marketing activities are experiencing a pandemic so there needs to be a solution for marketing methods with new methods. One solution that is trying to be delivered in this community service activity is training on the use of social media. could be Instagram. So, it can be said that this could be one of the solutions in digital marketing with more emphasis on the use of social media in marketing products to increase company income.
28
Păvăloaia, Vasile-Daniel, Ionuț-Daniel Anastasiei, and Doina Fotache. "Social Media and E-mail Marketing Campaigns: Symmetry versus Convergence." Symmetry 12, no. 12 (November 25, 2020): 1940. http://dx.doi.org/10.3390/sym12121940.
Full textAbstract:
Companies use social business intelligence (SBI) to identify and collect strategically significant information from a wide range of publicly available data sources, such as social media (SM). This study is an SBI-driven analysis of a company operating in the insurance sector. It underlines the contribution of SBI technology to sustainable profitability of a company by using an optimized marketing campaign on Facebook, in symmetry with a traditional e-mail campaign. Starting from a campaign on SM, the study identified a client portfolio, processed data, and applied a set of statistical methods, such as the index and the statistical significance (T-test), which later enabled the authors to validate research hypotheses (RH), and led to relevant business decisions. The study outlines the preferences of the selected group of companies for the manner in which they run a marketing campaign on SM in symmetry with an e-mail-run campaign. Although the study focused on the practical field of insurance, the suggested model can be used by any company of any industry proving that BI technologies is the nexus of collecting and interpreting results that are essential, globally applicable, and lead to sustainable development of companies operating in the age of globalization. The results of the study prove that symmetrical unfolding (time and opportunity symmetry) of SM marketing campaigns, and using email, could lead to better results compared to two separate marketing campaigns. Moreover, the outcomes of both campaigns showed convergence on SBI platforms, which led to higher efficiency of management of preferences of campaign beneficiaries in the insurance sector.
29
Olugbodi, Alexander Kolawole. "The Impact of Social Media on 21st Century Businesses Growth: A Case Study - Background Check International Limited, Nigeria." TEXILA INTERNATIONAL JOURNAL OF MANAGEMENT 8, no. 1 (February 28, 2022): 14–25. http://dx.doi.org/10.21522/tijmg.2015.08.01.art002.
Full textAbstract:
The advent of the internet and advancement in technology has changed the way businesses are done across the world. This advancement in technology has also resulted in the development of numerous social media platforms. With more than 4.48 billion social media users worldwide in July 2021, individuals, small businesses, and even large corporations now rely heavily on social media to promote various businesses, outsmart competitors, and grow their businesses. This study aimed to examine the impact of social media on business growth in this century and to examine to what extent social media platforms have revolutionized and transformed how businesses now market their products and services, and also to affirm the impact of these social media marketing activities on the organizations business growth. I used Background Check International Limited, Nigeria, the company wherein I am a Chief Executive Officer, as the case study for the influence of social media marketing on businesses. The study found that the impact of social media platforms on business growth is significant. Using my company as a case study, social media marketing has proven to be a better alternative to traditional marketing in all ramifications. Social media has successfully reduced the world to a small global village, enabling tremendous business growth. I also found, beyond all reasonable doubt, that social media will continue to disrupt any remaining aspect of traditional marketing that may still be surviving till day.
30
Ni Putu Natasya Amelia Putri and Ida Nyoman Basmantra. "Digital Marketing as a Media of Developing and Marketing Electric Motorbike Products as a Result of Training Assisted by the Department of Industry and Trade." ABDIMAS: Jurnal Pengabdian Masyarakat 6, no. 4 (October 31, 2023): 4833–39. http://dx.doi.org/10.35568/abdimas.v6i4.3849.
Full textAbstract:
Marketing is an essential key for a company to increase sales of the products produced by the company. With the rapid progress of science and technology, everything has modernized, especially in marketing a product. Currently, companies can sell their products by doing digital marketing. With digital marketing, companies can do marketing through the help of the internet, such as social media. With social media, product marketing can be done without limits and at any time, reaching a broader range of customers. Training under the guidance of the Denpasar City Department of Industry and Trade produced a product for converting conventional motorbikes into electric motorbikes in collaboration with SMEs. Meanwhile, product marketing could have been more optimal due to the lack of product marketing. One of the right strategies for marketing is marketing through digital media or digital marketing. Besides, it needs to aid and train for training participants in SMEs. Digital marketing as a means for the development and marketing of electric motorcycle products resulting from training assisted by the Department of Industry and Trade, especially for SMEs. Finally, it is based on marketing products through social media with content or trends that contain electric motors.
31
Putri Andari, Dhea Almyra, and Endy Gunanto Marsasi. "Application of Technology Adoption Model through Utilitarian Information in Ruang Impian Marketing Program." Jurnal Manajemen 14, no. 3 (October 5, 2023): 420–40. http://dx.doi.org/10.32832/jm-uika.v14i3.14946.
Full textAbstract:
Researchers examined a company engaged in interior design providing various facilities from artistry to furniture supplies. This study aims to propose a marketing program to evaluate the marketing carried out by companies through social media. This study used Observation, in-depth interviews, secondary company data, documentation, and descriptive qualitative research methodologies collection. This research resulted in an analysis of the proposal of the Ruang Impian program, a program to do marketing through social media. This program proposal is assisted by the theory of the Technology Acceptance Model with the concept of Utilitarian Information to help companies develop social media. It is hoped that the Technology Acceptance Model with the idea of Utilitarian Confirmation can help the company's marketing develop and become a force for DENTUUM.
32
Pan, Yuhao. "Analysis of Bilibili’s Social Media Marketing Strategy." SHS Web of Conferences 181 (2024): 01003. http://dx.doi.org/10.1051/shsconf/202418101003.
Full textAbstract:
Nowadays, social media has become one of the main ways of entertainment for people after dinner, which is accompanied by the huge industrial structure and commercial chain behind it. How to attract more customers and reap the maximum benefits in the fierce platform competition has become the basic goal of every platform. In essence, there is a three-way connection between the platform, the company and the user and the communication between them to get the content and traffic they want. Therefore, the cooperation between companies, the innovative use of popular IP, and the accurate grasp of user preferences have become the key to the control of traffic flow of social media. By studying the collected literature on social media and Bilibili’s marketing strategies, this paper explores the marketing strategies of social media platforms in the current era and draws out the development prospects of the social media platform Bilibili in the post-epidemic era. Bilibili innovates marketing strategies in such an industry background, fights for a better marketing environment and timely adjusts marketing methods, so as to quickly seize a certain position in the increasingly fierce competitive market and improve its competitive advantage. This article takes Bilibili as an example to analyze the social media operation strategy and the reasons why it can get a head start in the post-pandemic era.
33
Lim, Desmond, and Erilia Kesumahati. "Study of MSMEs Performance: Factors Affecting MSMEs Performance through Marketing Adoption with Social Media." Jurnal Administrasi dan Manajemen 13, no. 1 (March 31, 2023): 29–44. http://dx.doi.org/10.52643/jam.v13i1.2618.
Full textAbstract:
Technology has been growing rapidly recently. The close relationship and dependence between humans and social media, becomes an opportunity for companies to market their products through social media. This article discusses some of the things that influence companies to adopt social media as a company marketing tool. Some of these variables include the context of technology, organization, environment, perceived usefulness and perceived ease of use of social media, and attitudes towards technology and the ability to control technology. This study targets MSME players who sell imported products in the Riau Islands Province. The analysis was carried out by testing data from 200 respondents collected responses through Google Forms and data tested with the SEM-PLS model through the help of the SmartPLS application. It is known that the variables of technological context and environmental context have a significant positive relationship to the adoption of social media as a marketing tool. The environmental context also has a positive significant influence on the increasing performance of companies that use social media in marketing. Meanwhile, the adoption of social media in marketing is known to have a significant positive effect on improving company performance.
34
Ardy, Cynthia Komala, and Romauli Nainggolan. "Pengaruh Social Media Marketing dan Marketplace Marketing terhadap Minat Beli Produk Tree-X." PERFORMA 6, no. 5 (March 15, 2022): 429–38. http://dx.doi.org/10.37715/jp.v6i5.2172.
Full textAbstract:
Recently technology develops very rapidly. At the first time community only knew about radio, television, and newspapers, but along with the time human need gets more complex especially in information and communication so that scientists create sophisticated technology that can simplify human life. With advance in information and communication technology, recently the world does not know boundary. The internet also develops to adapt human need, even community use it as a means of buying and selling online goods or service in which recently is called online market. Online shopping is new phenomenon in shopping world in Indonesia. People prefer online shopping rather than having to spend time and energy to visit store directly. Therefore, Tree-X company utilizes online marketing to support sale. Tree-X company runs in wooden gifts and merchandises. The purpose of this research is to find out the effect of social media marketing and marketplace marketing on buying interest on Tree-X products. The variables in this research consist of social media marketing (X1), marketplace marketing (X2), and buying interest (Y). Data collection through online questionnaire distribution with the total sample of 100 respondents. Sampling uses purposive sampling technique. Data process uses Microsoft Excel 2013 and SPSS 22 For Windows. This research uses quantitative method and multiple linear regression analysis. The results of this research are social media marketing affects positive on buying interest and marketplace marketing affect positive on buying interest. The correlation value between social media marketing and marketplace marketing variables on buying interest variable is 75% can be concluded there is close relationship between independent variable and dependent variable in this research. The results of t test are social media marketing affects significant on buying interest of Tree-X products, marketplace marketing affects significant on buying interest of Tree-X products. The results of F test are social media marketing and marketplace marketing simultaneously have significant effect on buying interest of Tree-X products.
Keywords: social media marketing, marketplace marketing, buying interest
35
Uzo, Uchenna, and Louis Nzegwu. "Indomie Noodles in Africa: lessons on digital and cultural branding." Emerald Emerging Markets Case Studies 8, no. 1 (February 7, 2018): 1–18. http://dx.doi.org/10.1108/eemcs-03-2017-0048.
Full textAbstract:
Subject area Marketing, Brand management, Social media marketing, Digital marketing. Study level/applicability The case can be taught in MBA courses and executive education programs. Case overview Dufil Prima Limited is the manufacturer of Indomie noodles and a market leader in the noodles market of Nigeria that exports products to Congo, Ivory Coast, Ghana and Benin Republic. However, the company has experienced a drop in the market share from 78 per cent in 2010 to 54 per cent in 2015. This drop is largely due to rising competition, Nigeria’s economic downturn and the inability to grow a consumer base in Northern Nigeria. Kenneth Iruonagbe, a social media executive of the company, is responsible for developing a social media and digital marketing strategy for the company to increase the market share position by 16 per cent in the next three years. Kenneth is convinced that a growth in the Northern Nigeria market share is critical for improving the market position in the entire country and facilitating the market penetration in the other four countries. A number of options are being considered to address the current problem. Because of the sharp differences in the consumption habits, cultural values and lifestyles of consumers of noodles in the northern and southern parts of Nigeria, the options may be difficult to implement. Dufil needs to engage in the delicate task of crafting a social media and digital marketing strategy that will be consistent with the values of the Indomie brand and yet prevent the risk of brand confusion and alienation on the part of consumers. The company has one month to roll out its plan. Expected learning outcomes Highlight how cultural branding through social media applies to consumer markets in Africa Explain the fundamentals of brand building and also introduce the concepts of integrated marketing communication, below-the-line, above-the-line, social media and digital marketing. Explain how social media and digital marketing could be used to move consumers from brand awareness to brand loyalty. Explain how to craft social media and digital marketing strategies that are relevant to countries facing an economic downturn. Highlight the lessons from internationalizing a brand across various African countries. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS: 8: Marketing.
36
MISHRA, AKASH. "AN ANALYSIS OF INDIAN SOCIAL MEDIA MARKETING." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (May 2, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32709.
Full textAbstract:
"Social media marketing" is the process by which a company promotes its website or goods using different social media sites. Marketers in India are moving quickly to seize the "new normal" opportunity. Social media has given companies a new channel to communicate with their target audience, allowing them to bypass traditional advertising middlemen and achieve unprecedented levels of success. To this day, most Indian marketers rank expanding their consumer base as their number one objective. Social media, email, and search engine marketing were the three most effective online investment channels in 2011, according to well-known Indian marketers. Half of all successful marketers think it's critical to mix social media with email marketing. This is why nearly every business on the planet is investigating social media marketing tactics. More important than "sending the message out" is the slogan "start engaging with customers" that now dominates contemporary advertising. Within consumer internet communities, "listening posts" and "dialogue hubs" are replacing the old "batch and blast" marketing role. Marketers are shifting from discrete, pure-play platforms to more integrated multi-channel strategies in order to fulfill the demands of modern customers across all devices and channels. Marketing professionals in India are making extensive use of a wide variety of platforms and technologies, including email, SMS, and social media. With the help of data on consumers' attitudes toward brand management on social media, this article will take a look at the present and future of social media marketing in India, as well as discuss its possibilities. Keywords:- Social Media , Marketing ,
37
Aulia Pradiza, Rachel, and Muhad Fatoni. "Strategi pemasaran melalui media sosial untuk meningkatkan keputusan pembelian pada perusahaan pakaian olahraga." Jurnal Porkes 6, no. 2 (December 30, 2023): 343–54. http://dx.doi.org/10.29408/porkes.v6i2.17467.
Full textAbstract:
The aim of the research is to find out how the sportswear company's strategy is described in utilizing social media as a marketing tool so that purchasing decisions are created. The method used is descriptive qualitative. Data collection techniques are interviews, observation, documentation. Data validity includes credibility, transferability, dependability, and certainty. Data analysis techniques include data reduction, data presentation, conclusions and verification. The results of marketing through Instagram social media can improve purchasing decisions, companies can maintain product quality through key performance indicators so that they are specifically able to help achieve company operational targets in maintaining product quality by strengthening standard operating procedures as a guide or company steps in completing work. Monitoring or good supervision and responsibility between divisions can maintain the quality of the company's products. In conclusion, the success of a sportswear company in creating purchasing decisions through the strategy of a sportswear company utilizing social media such as creating interesting content and communicating well to potential customers has a significant influence on purchasing decisions.
38
Mu'tamar, Mohammad Fuad Fauzul, Millatul Ulya, Burhan Burhan, and Fajar Kurniawan. "Social Media Marketing and Sustainability of Small and Medium Enterprises (SMEs) During COVID-19 Pandemic: Case Study of Gucheez, Central Java, Indonesia." AGRIEKONOMIKA 12, no. 1 (May 1, 2023): 95–102. http://dx.doi.org/10.21107/agriekonomika.v12i1.16524.
Full textAbstract:
The Covid-19 pandemic harms the countries' economies, particularly in small and medium enterprises (SMEs). To stay in business, they must be able to adapt to digital technology. Traditional product marketing must transform into digital marketing, including social media marketing. This research aims to examine social media marketing and its impact on the sustainability of SMEs. This study employs a qualitative descriptive research design. This study reveals that SMEs must be able to use social media marketing to maintain their sustainability. In challenging situations, SMEs become more creative and innovative to adapt to the digital technology era. The company remains sustainable, and the company's financial condition has improved as a result of the implementation of social media marketing.
39
Werenowska, Agnieszka. "Social media marketing (SMM) jako narzędzie komunikacji przedsiębiorstwaz grupami otoczenia." Turystyka i Rozwój Regionalny, no. 12 (December 5, 2019): 95–102. http://dx.doi.org/10.22630/tirr.2019.12.22.
Full textAbstract:
Social media are a place that allows you to meet your business needs. Companies are constantly looking for new solutions to improve their communikcation with customers. That article presents the possibilities of using social media for communication between the company and its users. Special attention was paid to Facebook as a popular communication tool.
40
Sharawneh, Tamer. "Social media marketing activities and brand loyalty in the telecommunication industry: The mediating role of brand affect." Journal of Innovations in Digital Marketing 1, no. 1 (October 26, 2020): 1–10. http://dx.doi.org/10.51300/jidm-2020-11.
Full textAbstract:
The effect of social media marketing activities on brand loyalty has gotten little attention in the telecommunication industry. The purpose of this study is to investigate the impact of social media marketing activities on brand loyalty as well as to examining the mediating effect of brand affect in the relationship between social media marketing activities and brand loyalty. By using an online self-administrated questionnaire to obtain 409 customers of a telecommunication company in Palestine, the finding of this study revealed that social media marketing activities positively effect brand loyalty. Further, brand affect has been found as a partial mediator in the relationship between social media marketing activities and brand loyalty. Accordingly, theoretical and practical implications as well as recommendations for future studies have been provided.
41
Yu, Junyan. "Analysis on the Role of Social Media in Business Brand Building." Advances in Economics, Management and Political Sciences 5, no. 1 (April 27, 2023): 385–89. http://dx.doi.org/10.54254/2754-1169/5/20220107.
Full textAbstract:
With the change of The Times, social media had taken a place in our daily life and work, and many companies also integrated social media with the business well. Although many enterprises had been engaged in social media marketing for many years, why could social media replace traditional marketing and become the mainstream marketing means in this era? How did social media work in a business? What role did it play and what good does it do? Through the research, we could find that through the counter-communication between the company and customers on social media, the company gradually penetrates its brand influence, leaves its unique brand logo on various social media platforms, and further guides consumers through the strategies of star spokespeople, diversified comments, etc., so that the brand could operate successfully and finally form a perfect closed loop in order to make a profit. This paper gives a preliminary understanding to small and medium-sized entrepreneurs who have not yet understood how social media works in business, and popularizes it to people who are interested in social media and business, so that the product of social media in the new era will continue to thrive under people's understanding.
42
Br Sebayang, Veralianta, Doni Sahat Tua Manalu, Suharno Suharno, and Widya Hasian Situmeang. "Digital Marketing Application to the Coffee Marketing System at PT Bogor Kopi Indonesia." E3S Web of Conferences 454 (2023): 03025. http://dx.doi.org/10.1051/e3sconf/202345403025.
Full textAbstract:
PT Bogor Kopi Indonesia is a company engaged in developing coffee farmers in the Bogor area and marketing coffee in the form of green beans and roasted beans. Every year, people’s coffee consumption continues to increase, so the demand for coffee continues to grow. In looking for a market to market its products, PT Bogor Kopi Indonesia applies digital marketing to the system forcing carried out. The company implements digital marketing through the company’s website and social media. In this case, PT Bogor Kopi Indonesia uses Instagram as a means to reach consumers. The purpose of this study is to determine the impact that occurs if PT Bogor Kopi Indonesia implements digital marketing in its marketing system and whether it has a positive effect on the company. The method used in this study is the Business Model Canvas (BMC) analysis method to make it easier to analyze the company’s situation and see changes that occur based on the nine blocks contained in the BMC method. The application of digital marketing at PT Bogor Kopi Indonesia has succeeded in building the trust of other companies to cooperate with the company; various content uploaded through social media attracts various parties to become consumers of PT Bogor Kopi Indonesia so this causes an increase in the company’s revenue.
43
Lauren, Jennifer, and Riris Loisa. "Pesan Pemasaran Elektronik (Digital) Produk Kecantikan." Prologia 7, no. 2 (October 5, 2023): 346–53. http://dx.doi.org/10.24912/pr.v7i2.21413.
Full textAbstract:
The rapid development of internet has led to the emergence of social media phenomenon. Social media plays an important role as a means of communication that knows no boundaries of distance and time. The widespread use of social media requires companies to keep up with existing technological developments. In social media management, content is needed in social media to build image and introduce the company to the public. This is also done by the local beauty company Skin Game. As a local company, it is very important for Skin Game to have a good brand image as a positive impression from consumers, especially to compete with other beauty companies. One way for Skin Game to build a brand image is by using marketing content or content marketing. The content marketing characteristics presented by Skin Game can determine what kind of brand image Skin Game wants to build. The purpose of this study is to explain the content marketing process carried out by Skin Game to build a brand image on social media such as Instagram. In this study, the authors used a qualitative approach and case study method. Data collection was carried out using interviews, non-participant observation, documentation, and literature study. This research shows that the content marketing process is well done on the audience's view of the brand image that Skin Game wants to build on social media. The resemblance of brand image that the company builds with the views of the audience is beneficial for Skin Game in terms of customer loyalty. The company also maximizes brand image development by building and maintaining good relationships with consumers. Adanya perkembangan internet yang cepat menyebabkan munculnya fenomena media sosial. Media sosial berperan penting sebagai sarana komunikasi yang tidak mengenal batas jarak dan waktu. Maraknya penggunaan media sosial mengharuskan perusahaan untuk mengikuti perkembangan teknologi yang ada. Dalam pengelolaan media sosial, dibutuhkan konten sebagai pengisi media sosial untuk membangun citra dan mengenalkan perusahaan kepada khalayak. Hal ini juga dilakukan oleh perusahaan kecantikan lokal Skin Game. Sebagai perusahaan lokal, sangat penting bagi Skin Game untuk memiliki brand image yang baik sebagai kesan positif dari konsumen, terlebih lagi untuk bersaing dengan perusahaan kecantikan lainnya. Salah satu cara Skin Game dalam membangun brand image adalah dengan penggunaan konten pemasaran atau content marketing. Karakteristik content marketing yang disajikan Skin Game dapat menentukan brand image seperti apa yang ingin dibangun oleh Skin Game. Tujuan dari penelitian ini adalah untuk menjelaskan proses content marketing yang dilakukan oleh Skin Game untuk membangun brand image di media sosial Instagram. Dalam penelitian ini, penulis menggunakan pendekatan kualitatif dan metode studi kasus. Pengumpulan data dilakukan dengan menggunakan wawancara mendalam, observasi non partisipan, dokumentasi, dan studi kepustakaan. Penelitian ini menunjukkan proses content marketing yang dilakukan tercapai dengan baik terhadap pandangan audiens dalam brand image yang ingin dibangun Skin Game di media sosial. Persamaan brand image yang dibangun perusahaan dengan pandangan audiens bermanfaat bagi Skin Game dalam hal loyalitas customer. Perusahaan juga memaksimalkan pembentukan brand image dengan membangun dan menjaga hubungan yang baik dengan konsumen.
44
Purwanti, Angel, Ana Reza, Umar Musa, Zikri Fahrul Nurhadi, and Agus Triyadi. "NEW MEDIA AS INTERNET MARKETING COMMUNICATIONS IN RETAIL COMPANY." JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) 11, no. 1 (January 7, 2023): 95–104. http://dx.doi.org/10.33884/jimupb.v11i1.6613.
Full textAbstract:
A franchise company is PT. Indomarco Prismatama, better known as Indomaret, with the assistance of more than 500 distributors, Indomaret has developed a minimarket business with 16,000 locations, a full product inventory, 60% company-owned stores, and 40% franchise-owned stores. Both physical and online marketing initiatives are part of Indomaret's marketing plan. The expansion of the market for Indomaret products is the aim of this marketing strategy. The marketing strategy has been modified to meet market demands because of the existence of the internet, and Indomaret's success cannot be separated from the marketing strategy. This study attempts to understand and analyze the Internet Marketing Communication strategy used by Indomaret Batam to manage its business. In this form of research, a qualitative descriptive methodology is employed. Interviews were employed to acquire data and study of the literature. Data collection, data reduction, data display and conclusions, and a credibility and transferability test are the four processes in a Miles and Huberman data analysis. The study's findings revealed the three methods of online marketing communication they employed: (1) applications, such as Indomaret's klik Indomaret, I-Saku, and Indomaret Point; (2) social media platforms including Instagram, Youtube, Facebook, and Twitter; and (3) websites. Indomaret. The emergence of new media includes these three forms of communication. Indomaret can shape its target audience both offline and online thanks to these three new media genres that produce digital natives.
45
Hooker, Charles. "Students and Corporate Social Media: Do College Students Care about Social Media Usernames?" International Journal of Social Science Studies 7, no. 4 (June 24, 2019): 79. http://dx.doi.org/10.11114/ijsss.v7i4.4092.
Full textAbstract:
Young adults were the first adopters of social media and are still the prominent age group that uses social networking. Businesses have started to capitalize on this by creating a presence on many platforms, including Instagram and Twitter. As college students interact with these businesses on social media, how does the business’s social media username affect how college students perceive the business? Prior research from social media marketing articles, like Zarrello (2018), has inferred that the shorter, more attractive usernames are perceived as more professional for companies. A sample of college students were asked to rate the professionalism of a hypothetical company based on various usernames. Respondents preferred usernames containing the company’s name with no numbers or symbols, but not necessarily the shortest username.
46
Suhairi, Raudatun Sumi, Lestari Perdana Putri, Miftahul Jannah Hasibuan, and Rediansyah Saranan. "PEMANFAATAN MEDIA SOSIAL SEBAGAI PENDORONG PEMASARAN GLOBAL UNTUK MENINGKATKAN PRODUKSI (Studi Kasus Media Sosial TikTok)." Jurnal Nusantara Berbakti 1, no. 1 (January 9, 2023): 40–49. http://dx.doi.org/10.59024/jnb.v1i1.17.
Full textAbstract:
The Internet is of great help in many areas of life, including government, business, commerce, and the economy. The development and progress of the internet is now also marked by the progress of social media in society. Social media is now increasingly penetrated into various aspects of everyday life. As well as advocating for causes (educational, social, religious, environmental, health, and so on), as well as promoting and marketing certain goods or services, social media can be used for various things as it develops. Therefore, as a businessman and company, the use of social media is also something that is effectively implemented in marketing activities and then becomes one of the factors for increasing industry and production. So this research is present to see how the use of social media as a driving force for global marketing to increase promotion, in this study the focus of research is social media tikTok.
47
Astuti, Putu Ayu Swandewi, Mary Assunta, and Becky Freeman. "Raising generation ‘A’: a case study of millennial tobacco company marketing in Indonesia." Tobacco Control 27, e1 (July 2018): e41-e49. http://dx.doi.org/10.1136/tobaccocontrol-2017-054131.
Full textAbstract:
ObjectiveTo describe the Sampoerna A [A] brand marketing techniques and practices and how event-based sponsorship leverages company websites and popular social media channels to reach and engage young people.MethodThis case study was built from three main data sources. First, HM Sampoerna company reports, corporate websites and other online sources were reviewed. Second, four pairs of observers conducted an observation survey; systematically auditing and documenting tobacco promotion and advertising at the 2016 SoundrenAline concert. Finally, social media data were obtained from an iterative search of hashtags of Instagram posts. The 10 most frequently used hashtags related to the concert were reviewed and documented.ResultsA brand marketing includes sponsorship of a music concert series, a limited edition A Mild cigarette package and promotion of virtual events on company websites and social media channels. Instagram boosted promotion with more than 25 000 posts for the two most popular hashtags endorsed during the concerts. Marketing activities targeted young people by focusing on creativity, freedom of expression and audience engagement. The corporate website ‘goaheadpeople.id’ served as both a promotional medium and online community.ConclusionInternet and social media channels are key to Sampoerna’s marketing strategy in Indonesia. Internet-based marketing run alongside conventional advertising likely increases Indonesian youth exposure to cigarette marketing. This case study also provides evidence that Sampoerna evaded current tobacco advertising regulations. Subnational governments can play a stronger role in restricting tobacco advertising, promotion and sponsorship by more effectively enforcing current regulation.
48
Mufaddhol, Agil, and Endy Gunanto Marsasi. "Application of Public Service Dominant Logic Through Value Cocreation in the Commercial Exchange Program." Image : Jurnal Riset Manajemen 11, no. 2 (October 20, 2023): 182–92. http://dx.doi.org/10.17509/image.2023.017.
Full textAbstract:
This study examines a regional television broadcasting media company operating in Riau, Malay. This research was conducted to evaluate the problems in the company, especially the marketing used by the Riau Television company to provide facilities that support marketing in the Niaga Niaga Program. The research method is descriptive qualitative with primary and secondary data. This study used observation, interviews, and documentation as data collection methods. This study provides the results of an evaluation of the Bursa Niaga program from Riau Televisi, which creates shared value between broadcasters and users using the Public Service Dominant Logic or PDSL theory with the concept of Value Co-Creation implemented as an effort to develop marketing media from Riau Televisi. This research is expected to encourage Riau Television to degrowth the company, especially in marketing, which creates value on the social media that Riau Televisi uses.
49
Yonathan, Felix Calvany, Ijlal Setyoviyon, Annisa Alifa Khair, Muhammad Khusni Mubarrok, and Najihah Binti Rosli. "DEVELOPING MARKETING STRATEGY OF PT ANGKASA DWI UTAMA TO AMERICA." International Journal of Applied Business and International Management 2, no. 3 (February 2, 2018): 71–85. http://dx.doi.org/10.32535/ijabim.v2i3.23.
Full textAbstract:
PT. Angkasa Dwi Utama, our company has two subsidiaries convinced backpackerjalanjalan.com and tour and travel of Putra Hadi. As we know traveling increasingly in demand by many people and society, but foreigners who are have travelling hobbies, our company can provide tours to several countries in Asia but our company is more concerned to travel in Indonesia. Indonesia has many beautiful spots around the country, but these spots are not published well to the other country. Because of that we use online media for promotion of our business and the hidden beautiful spots in Indonesia, we use website, facebook, twitter, etc.
This company have good management systems and interesting tour and travel packages, but this company are not doing promotion well. This company is have great potential to be better, so our team try to help this company selling the product abroad specially USA.
The recommended idea from our team is using promotion by social media. We use social media because that is the quickest way to promote it without going to the targeted country. Our team is try to cooperate with another travel agent abroad which is AmericaAsia.com
Our team are very optimistic with this project to help the company being international travel agent. We are hoping that our recommended idea can help the company to get more and more travel agent partnership.
50
Adwan, Ahmad Al, and Ghaiath Altrjman. "The role of social media marketing and marketing management promoting and developing brand sustainability strategy." International Journal of Data and Network Science 8, no. 1 (2024): 439–52. http://dx.doi.org/10.5267/j.ijdns.2023.9.011.
Full textAbstract:
Given the widespread adoption of social media as a primary information source, organizations can no longer do without it. The importance of social media in creating sustainable company strategies has increased in tandem with the public's growing knowledge of sustainability issues. This study examines how marketing and social media can create brand sustainability plans. To create a practical framework for creating sustainability strategies, the relevant literature was evaluated. Market managers and digital marketers were surveyed using an online questionnaire. To extract conclusions from the data and model variables, a structural equation model was used. Findings from the survey indicate that businesses are increasingly turning to social media to share information with stakeholders, solicit opinions, and collect information for use in developing sustainability plans. Market managers play a vital role in ensuring the sustainability of their businesses. The research has theoretical and managerial implications.