Relevant bibliographies by topics / Social media marketing company

Academic literature on the topic 'Social media marketing company'

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Published: 26 July 2024
Last updated: 27 July 2024

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Journal articles on the topic "Social media marketing company"

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Nadanyiova, Margareta, Jana Majerova, and Lubica Gajanova. "Digital marketing, competitive advantage, marketing communication, social media, consumers." Marketing and Management of Innovations 5, no. 4 (2021): 92–103. http://dx.doi.org/10.21272/mmi.2021.4-08.

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Nowadays, marketing in the digital environment is very important for every company. The reason is that internet use has more than doubled in the last decade, and this shift has significantly affected the way customers buy products and communicate with companies. Digital marketing is like any other type of marketing - it is a way to connect with current customers and influence potential customers. It is very important, especially when there are already many products and services on the market with really high competition. The main difference between online and traditional marketing is that the company can better connect with customers and influence them online. Based on the above mentioned, the paper's main aim is to analyze the application of digital marketing in the selected Slovak brand and its perception by Slovak consumers, propose recommendations for a more effective application of digital marketing in this company. It includes providing the theoretical background and analysis of digital marketing from the viewpoint of Slovak and foreign authors. The important secondary data source was scientific research, annual company reports, statistical databases, and published professional publications. To find out the perception of digital marketing from the perspective of Slovak consumers, a questionnaire survey was conducted. The questionnaire survey aimed to find out the opinions, attitudes, and satisfaction of consumers with the selected Slovak brand. To determine the sample size, the base file representing a number of people older than 18 was obtained from the demographic statistics of the Statistical Office of the Slovak Republic. General scientific methods (i.e., excerption, description, comparative analysis, deduction, and induction) were used for data processing and mathematical and statistical methods to evaluate data from the survey using IBM SPSS Statistics software. To achieve the main goal of the paper, based on the theoretical background and survey results, research hypotheses were formulated and subsequently verified. Finally, based on the analysis and results of the questionnaire survey, benefits of digital marketing are highlighted, such as gaining a competitive advantage, increasing customer loyalty, and overall increasing brand awareness.
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Tardin, Matheus, Anderson Soncini Pelissari, and Luiza Dazzi Braga. "Social Media Marketing Communication." International Journal for Innovation Education and Research 8, no. 6 (June 1, 2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.

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The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the company, however, has a greater effect and has greater power to explain brand equity than the content generated by the users. On the other hand, the direct effects of FGC and UGC on the intention to buy are not significant when the effect of brand equity is considered. Therefore, this research contributes to the theoretical framework of marketing, specifically in the areas of relationship and digital marketing, by being one of the first to assess the joint effects of the content generated by the brand and by the consumer on brand equity and purchase intention.
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Wawrowski, Bartosz, and Iwona Otola. "Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?" Information 11, no. 5 (April 30, 2020): 242. http://dx.doi.org/10.3390/info11050242.

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Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.
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Movsisyan, S. A. "Social media marketing strategy of Yerevan brandy company." Annals of Agrarian Science 14, no. 3 (September 2016): 243–48. http://dx.doi.org/10.1016/j.aasci.2016.08.010.

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Das, Pintu. "A prospective venue for Marketing is Social Media Marketing." RESEARCH REVIEW International Journal of Multidisciplinary 7, no. 10 (October 13, 2022): 07–23. http://dx.doi.org/10.31305/rrijm.2022.v07.i10.002.

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Large corporations have taken benefit of social media marketing's potential as a forum for marketing and have used it to drive their ad campaigns. Marketers are more conscious than ever of the different social media options that are available to them and are moving much faster than ever to start new sustainability campaigns. Social marketing is the method of promoting a company and its products and services through social media and other networks. While propagating their culture, mission, or desirable tone, organizations can utilize social media marketing to communicate with their existing customers and entice new ones. With help of data analytics tools specifically designed for social media marketing, marketers may monitor the effectiveness of their campaigns. The way we interact with one another and how our society functions as a whole have both changed as a consequence of social networking. Entrepreneurs started to notice how popular social media platforms like Twitter, Facebook and Instagram are becoming more and more. They started utilizing these platforms for social media marketing purposes to advance their objectives. That's because these websites have the power to alter user behaviour. On the social media platforms, marketing professionals can employ a variety of strategies and techniques to catch users' attention and enhance the engagement of their content. Marketers can employ the particular geographic, demographic, and personal information that users can submit on a variety of social media networks to customize their messaging to what is most likely to be popular with consumers. Social media is one of the "biggest chances" a company has currently now just to reach out to prospective customers. The means of socialization are social media. By establishing a closer connection with the public, these new media gain the trust of the public. Social networking marketing has transformed into the new norm for many organizations since the beginnings of last year. Social networking marketing has advanced, as have the companies that use it. It is impossible to pay to be completely silent on social media if a rival is generating controversy with its services and products. It is equally astounding how quickly the social media phenomenon is expanding and growing. With publication came social media marketing first. In an attempt to boost visitors to their sites and preferably, revenue, businesses published their information on social media. Social networking, however, has expanded to be a lot more than simply a method for disseminating information. Companies increasingly utilize social networking sites in a wide range of ways. For instance, an organization that is curious in what customers have to say about its brand may monitoring social media conversations and respond to significant references. In order to determine how effectively a company is operating on social media, it would employ an analytics tool to examine at its visibility, engagement, and sales. Highly targeted social media advertisements would be used by a company looking to reach a certain population on a large scale. The term "social media management" is frequently used to refer to all of them. Numerous ways in which social media has altered business. It is a reality that because of the digital era in which we live, social media and internet marketing have a big influence on how people behave. The technology is evolving quickly, which has increased both supply and demand over time. Automation of all processes is the only way to deal with the significant changes. Despite the emergence of the new communications era, experts advise companies to keep employing conventional methods while also making the most of social media to promote their goals. This study analyzes social media and social media marketing principles as well as related topics like social media's development and advantages, its function and importance in marketing, and its social media marketing tactics. It also offers a broad perspective of marketing through social media in India.
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Curley, Christina B., and Nadia Abgrab Noormohamed. "Social Media Marketing Effects On Corporate Social Responsibility." Journal of Business & Economics Research (JBER) 12, no. 1 (December 31, 2013): 61. http://dx.doi.org/10.19030/jber.v12i1.8379.

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Todays customers are marketing representatives, product designers, intimate and privileged friends of the company, and de facto managers sitting in at a corporate retreat; they are major stakeholders who bring the concept of corporate social responsibility to the forefront. Since sustainability, connection with community and serving society are expectations consumers require from companies from which they buy, work, and invest; companies must continually look for innovative methods to communicate their alignment of socially responsible policies into their strategic plan. While such concepts are rooted in a collaborative mission, social media marketing is a natural platform for cultivating and instilling such corporate messages.
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Pongwe, Leyla Juma, and Josephine Churk. "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited." International Review of Management and Marketing 14, no. 1 (January 16, 2024): 31–38. http://dx.doi.org/10.32479/irmm.15294.

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Over the past decade, social media platforms such as WhatsApp, Instagram, and Facebook have been used tremendously as a marketing strategy, especially in transforming firms’ interaction with customers. However, few firms have strategized on using social media to expand their geographical reach to customers. This study looks at the effects of social media marketing platforms on sales revenue in Tanzania Telecommunication Company Limited. Specifically, the study assesses the most used social media platform in sales revenue at Tanzania Telecommunication Corporation; and the contribution of the most used social media marketing platform to sales revenue in TTCL. The study is quantitatively designed involving the use of questionnaires in data collection. A cross-sectional study approach was used to gather data from a sample of fifty (50) respondents from Dodoma and Mwanza TTCL commercial regions. Data gathered were analyzed through descriptive and inferential statistics. The results show that Instagram is the social media marketing platform that contributes the most to sales revenue. The study concludes that the use of Instagram promotes sales revenue more than other social media marketing platforms. The study recommends that in order to promote the effective use of technology for sales revenue in public institutions, the government should enact regulations that push these institutions to use social media marketing platforms in advertisements.
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Tsimonis, Georgios, and Sergios Dimitriadis. "Brand strategies in social media." Marketing Intelligence & Planning 32, no. 3 (April 29, 2014): 328–44. http://dx.doi.org/10.1108/mip-04-2013-0056.

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Purpose – The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what outcomes do they expect; and second – from firms’ point of view – how users are benefited from such pages. Design/methodology/approach – A qualitative study approach was employed for this study. Data were collected from personal interviews with 14 marketing managers responsible for the social media activity of their company, providing preliminary evidence about the actions firms take, the motivations that led them to getting involved, and the derived outcomes. Findings – The main actions of the firm are making prize competitions, announcing new products/services, interacting with fans, providing advice and useful information, and handling customer service issues. The basic motivations are the increasing popularity of social media, competitors’ presence, headquarters’ strategy, and cost reduction pressure. Interact with customers, create/enhance relationships with customers, brand awareness, customer engagement, promote products/increase of sales, and the more targeted acquisition of new customers, were referred to as the main expected outcomes for companies. Research limitations/implications – Given the qualitative nature of the study and the emerging field of research about social media, findings should be considered as preliminary and exploratory. Interviews with companies from more sectors and also with social media users will provide a more comprehensive view of the topic. Practical implications – The paper identifies several opportunities for company managers, suggesting practices for effective social media handling. Originality/value – Considering the rapid development of social media and their penetration in business marketing actions, this paper is an exploratory step toward the ways firms utilize social media channels.
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Rini Susilowati. "Social Media Marketing And Quality Of Xiaomi Products." International Journal of Economics and Management Research 2, no. 2 (August 29, 2023): 197–203. http://dx.doi.org/10.55606/ijemr.v2i2.112.

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The era of Society 5.0 brings a change to the purchase decision for one activity done at home, As workers, content creators, students, and schoolchildren urgently require a device that is appropriate for their daily demands, the buying decision for one activity done at home, for instance, changes in the era of Society 5.0. Given the widely recognised advantages of Xiaomi products, the company takes advantage of this change in market sales transactions as evidenced by the abundance of fresh creator material that surfaces on social media. The content appears more professional when it has clear camera features, high-quality photos or videos, and 4K video capabilities. Many consumers are purchasing Xiaomi products during a pandemic to meet their current demands. A legitimate company controlled by PT United Media Tbk manufactures the Xiaomi products that are sold in Indonesia. As ratio data must be analysed in this research approach, quantitative research is used to determine the extent of the connection between the variables.
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Tritama, Hansel Bagus, and Riswan Efendi Tarigan. "The Effect of Social Media to the Brand Awareness of a Product of a Company." CommIT (Communication and Information Technology) Journal 10, no. 1 (May 31, 2016): 9. http://dx.doi.org/10.21512/commit.v10i1.1667.

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Social media is an online media, where the users can easily participate, share, and create any content such as banner, posters, videos and advertisement. Many companies use these social media as a tool to promote their products and make customers aware with their brand. On the other hand, not all companies succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation between social media commu- nication marketing with companys brand awareness in social media. The research method for this research is quantitative research. This method collects data with explanative research type which explains the relationship between two variables. The result of this research is to show that marketing communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact to company’s revenue. The summary of this research is to get significant information about the effect of social media toward companys brand awareness through quantitative and explanative research method due to the rising of social media.
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Dissertations / Theses on the topic "Social media marketing company"

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Granholm, Madelene, and Sofie Windh. "Social media marketing : How does your company interact with customers?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15795.

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The purpose of this thesis was to gain an understanding of how the use of social media can build customer relationships and how interactions in these communication channels can be managed and optimized. A qualitative and deductive method was chosen for a deeper, more detailed and descriptive explanation of the considered topic. Three case studies have been implemented since this method was optimal to the purpose. Creating customer relationships through social media demands an understanding from a company perspective regarding how to treat customers well, encourage interactions and offer valued information. There are challenges working with social media and it is essential to consider the risks because the word-of-web can spread quickly.
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Langášová, Markéta. "Online marketing communication of leadership development company." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264355.

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The main goal of this masters thesis is to analyze current marketing communication of a specific leadership development company active and the Czech market and its effectiveness. Based on the results recommend measures for improvement using appropriate channels. In the first part theoretical background of online communication, strategic framework and measurement of performance is introduced. Statistics, expert surveys and insight from opinion leaders from the field are included to provide more practical and comprehensive understanding of approach to individual channels, current trends and potential future development. Second part is dedicated to analysis of online communication strategy of chosen leadership development company. Analysis are based on interviews with relevant target group, comparison of online activities of competition and clickstream analysis of data from Google Analytics of various communication channels.
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Bergström, Joakim, and Mariel Svensson. "Value creation and relationships in transformation : A study of social media in the travel industry." Thesis, Linköping University, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-58718.

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In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. As social media is revolutionizing the way people communicate, the trend suggests that it is becoming increasingly important for firms to take part in this technological development to interact with customers.

Although Internet and social media has a major impact on firm-to-customer and customer-to-customer conversations, there is little guidance in academic literature and organizational contexts on how to use social media in an effective way. Therefore, the aim of this thesis is to describe and explain how social media has transformed the relationships between selected Swedish travel companies and their customers, and how these firms create and sustain value and relationships through social media. Furthermore, we will give implications for management on how to utilize social media to create and sustain value and relationships.

The results of our research confirm that social media is transforming the relationships between firms and customers. From our findings we conclude that the customer has become more empowered, that interaction now occurs through a two-way communication and that social media has made industries and relationships more transparent. The results also indicate that firms do not realize the value that can be created through social media for the customer as well as for the firm. The use of social media among the interviewed firms varies with some firms using social media through many tools and some firms not using social media at all.

Our findings implicate that being aware of what value is created and why the firm is involved in a certain social media tool increases the likelihood of success. The firm should further not be afraid to experiment with social media. However, social media also presents challenges. As social media is characterized by rapidly changing trends, it is difficult to predict what will happen not only in a distant future, but even so just a few years ahead.

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Nordlund, Nelli, and Shayan Karimi. "The 4P theory's role in a company's social media." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-396018.

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This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. social media has appeared through the era of digitalization which has become a tremendous phenomenon in a company’s marketing strategies. Therefore, there is a high competition among companies in order to attract customers through their social media platforms such as Facebook, Instagram, Twitter. In this thesis it is investigated of how companies applies the 4P theory in their social media. The research question of this thesis is as follows: How does a company apply 4P in its social media platforms? In order to answer the research question of this thesis, the authors have used existing theories on digitalization, the new 4P’s and the traditional 4P’s as well as empirical data in the form of semi structured interviews. The results showed that the 4P theory has an enormous role in these companies’ marketing in social media.
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AHLÉN, JOHANNA, and FANNY BENGTSSON. "From likes to commitment : a case study of micro companies’ social media usage." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17439.

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The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. Two case studies have been made with two Swedish micro companies in order to fulfill our purpose and answer our two research questions. The result from the interviews showed that micro companies, overall in the industry, could benefit from using social media as a communication channel, but they struggle to know how they should use it. We answer our research question through creating and presenting our own constructed model that companies should use in their business for planning their social media strategy and overcome the found problems. The thesis is a qualitative research with an abducted approach. We did an active research with a case study on the two companies Kask of Sweden and Gococo. Through deep interviews, we got much information about how they work today and what problems they face when using social media. We have worked with four themes during the entire process; present, relationship, problems and future, to facilitate for the reader and for us. The study has high reability for the investigated companies, and we also argue that it could be of interest for other fashion and sport micro companies at the Swedish market. An theoretical framework was conducted through researching the specific area and finding relevant theory and published material concerning marketing and communicaton, as well as digital marketing theory and publications about social media. The chosen material is presented in the theory chapter where an own constructed model is presented as a guideline for the reader. It will help the reader to find the theories and their elations to each other. We believe it to be a good way of ease the understanding and the relevance of the chosen theories. The research shows that micro companies in the Swedish fashion sport industry faces different problems using social media as a communication platform for their company. Thus micro companies often have a very limited amount of resources and neither have the money, the knowledge or the time to manage a large marketing and communication social media can be beneficial if used properly. Though it comes with a few struggles. The main problems concerned around knowing who their real customer is, how to handle the relationship and create stronger connections with customers, difficulties in knowing which channels to use and how to handle them properly. They also found problems in knowing what how to communicate the right image and get the desired result of the published materials. Lastly the companies sometimes lacked a clear strategy in managing their social media platforms and raised questions about the language use, time consumption and who should run the activates. With our ”Four step-from likes to commitment” model we want to put attention to the most relevant steps a company needs to be aware of before starting and during working with social media, as well as be a strategy to handle and overcome the problems the previously struggled with.
Program: Textilt management, fashion management
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Shubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.

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This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.
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Havránek, Jiří. "Marketingová komunikace komerčních pojišťoven na sociálních médiích." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261984.

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The diploma thesis deals with marketing communication of commercial insurance companies on social media. The aim of the thesis is to analyze the current state of the communication activities of commercial insurance companies on selected social media. Based on the identified state and detected interest in these communication activities by customers, recommendations are suggested for improvement of communication online commercial insurance companies to support the sales of insurance products. The first section defines the areas of insurance, marketing communication and social media. After that there is identification of activities that companies can perform on social media to increase brand awareness. These activities can be monitored, evaluated and after that optimized. In the second section there is identified the current state of commercial insurance activities on social media and detected interest in these activities from customers by using qualitative research. Based on these findings, draft recommendations are formulated on possible improvements to the current situation. The benefit of this thesis is the identification of the current state of commercial insurance activities on social media.
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Tamošiūnaitė, Sandra. "Socialinės medijos raiška formuojant įmonės įvaizdį." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2011~D_20141223_184357-65383.

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Šiuolaikinėje sparčiais tempais besivystančioje verslo aplinkoje, kiekvieną įmonė turi ieškoti naujų būdų, kaip išsilaikyti konkurencingoje rinkoje ir sėkmingai joje gyvuoti. Viena iš pagrindinių bei sėkmingiausių veiklos vykdymo ir palaikymo rinkoje priemonių yra teigiamas įmonės įvaizdžio formavimas. Įmonės įvaizdžiui skiriamas didelis dėmesys ne tik visame pasaulyje, bet ir Lietuvoje. Įmonei įvaizdis svarbus ne tik dėl vartotojų lojalumo ar pritraukimo galimybės, bet ir dėl kuriamos ilgalaikės vertės. Vis svarbesnę reikšmę įgyja kuo tinkamesnių vartotojų informavimo būdų ir priemonių paieška, todėl socialinei medijai tenka specialus vartotojų informavimo vaidmuo. „Web 2.0“ suteiktos galimybės eiliniam vartotojui internetinėje erdvėje dalintis, bei publikuoti turinį, pakoregavo pirminę komunikacijos proceso koncepciją. Komunikacija tapo daugialypė, įmonėms atsirado galimybė stebėti vartotojus, darbuotojus bei visus suinteresuotus asmenis diskutuojančius apie jų veiklą, produktus, teikiamas paslaugas ar komunikaciją, o vartotojai tapo pasiekiami tinkamu laiku ir tinkamoje vietoje. Spartus skaitmeninio turinio priemonių gausėjimas nulėmė integracijos procesus ne tik marketingo bei komunikacijos koncepcijose ir jų sąveikoje, bet ir visuose verslo procesuose. Technologijų inovacijos padeda pasiekti dar didesnį integralumą, bei komunikacijos efektyvumą. Kita vertus, socialinės medijos leidžia vartotojams inicijuoti bei valdyti komunikacijos procesą, todėl įmonės netenka... [toliau žr. visą tekstą]
Nowadays in the vastly growing business environment every company has to search for new ways how to survive in highly competitive market and be successful. One of the most important and successful ways to do so is forming the positive image of the company. Creating positive image is not only useful in order to attract new customers or to increase their loyalty, but also to create long-term value. Providing information to the customers/users in the right way and using right tools is becoming more and more important, therefore the role of social media here is constantly increasing. Objective of MBA Graduation paper - social media. Aim of MBA Graduation paper - to analyse theoretical aspects of social media and organisational image; to conduct a research of the impact of social media on the image of the company in Internet networks. Methodology and process of MBA Graduation paper: to analyse theoretically and summarize the understanding of social media and organisational image; based on the conducted research to analyse the use social media when forming the image of the company; to create a model which reflect the formation of social media and organisational image and the connection between the two; In the theoretical part based on available literature analysis, the reasons of social media appearance will be analysed as well as influence of social media in creating organisational image and connection between social media and organisational image will be established. Using the... [to full text]
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Marjamäki, Petra. "Sortering, samhälle och sociala medier : En kvalitativ fallstudie av ett kommunägt företags kommunikation på Facebook." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119217.

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Title: Recycling, society and social media: a qualitative case study of a municipally-owned company’s Facebook communication. The aim of the study has been to, through a case study of a company’s Facebook communication create understanding for how the medium may be used as communication channel in order to achieve effective, engaging communication with the company’s Facebook followers. The company Stormossen is a municipally-owned waste disposal company located in Kvevlax, Finland. The study uses a mix of the theoretical perspectives intentionalism and hermeneutics, in that its aim is to look at both sides of the communication process - the sender and the receiver - thus gaining a comprehensive picture of the research problem. The theoretical frame is made up of theories on new media logic and social media, participation, communication strategies and social communication. Two methods are applied in the case study, an informant interview with a key person at the company and a qualitative content analysis of the company’s official Facebook page. A total of 133 status updates were selected for analysis, mainly focusing on examining the content, mode of communication and the followers’ interaction and communication on the page. The main results of the study have shown that the company has not fully adapted to the new media logic in their Facebook communication. The communication strategy used is mainly an inside-strategy with emphasis being placed on organizational targets and the one-way distribution of information about the company and its services, with limited attempts to involve and initiate dialogue with the followers. These findings are in line with earlier research on how companies use social media. The company also has an unclear picture of who their followers are and why they would be interested in interacting with the company on Facebook. The followers on the other hand are mainly passive, and their motive for communication can be explained with the need for self-presentation. In order to create content and communication that the followers find relevant and want to interact with and share, the company has to actively work to adapt more to the new media logic. Facebook should be used both as a way of making information available but also for networking with and inviting followers to participation and dialogue, thus making themselves useful to the followers in order to build a good reputation and effective communication. Key words: Social media, Facebook, web 2.0, social communication/social marketing, civic information, communication strategy, social media-strategy, new media logic, participation, communication model, case study, qualitative study, Stormossen, municipally-owned company
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Ковальчук, Ю. С. "Social Media Marketing." Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/8115.

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Books on the topic "Social media marketing company"

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Belleghem, Steven Van. The conversation company: Boost your business through culture, people and social media. London: Kogan Page, 2012.

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Hinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. San Francisco: Jossey-Bass, 2012.

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Hinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. San Francisco: Jossey-Bass, 2012.

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Loren, Jess. Pinterest for business: How to pin your company to the top of the hottest social media network. Indianapolis, Ind: Que Pub., 2013.

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Greene, Doyle. Teens, TV and tunes: The manufacturing of American adolescent culture. Jefferson, N.C: McFarland & Co., Publishers, 2012.

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Hettler, Uwe. Social Media Marketing. München: OLDENBOURG WISSENSCHAFTSVERLAG, 2010. http://dx.doi.org/10.1524/9783486719581.

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Anderson, Eric. Social Media Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-13299-5.

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Heggde, Githa, and G. Shainesh, eds. Social Media Marketing. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8.

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Tuten, Tracy L. Social media marketing. Boston: Pearson, 2013.

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Kreutzer, Ralf T. Social-Media-Marketing kompakt. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33866-4.

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Book chapters on the topic "Social media marketing company"

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Karayanni, Despina A., and Nikolitsa Koutsogiannopoulou. "Social Media Influencers’ Perceptions on Consumers’ Buying Behavior—An Exploratory Study." In Strategic Innovative Marketing and Tourism, 267–75. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_30.

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AbstractInfluential marketing is gaining arousing interest in contemporary research among academics and practitioners. The vast majority of pertinent research on how influencers may affect consumer behavior is based on the followers’ perceptions, regarded as consumers. Nevertheless, attention shed on the influencers’ perceptions, regarded as the research field, is rather rarer. In this exploratory study we base upon quantitative data extracted from 65 Social-Media international influencers. Advanced statistical analysis, based on Confirmatory factor Analysis and Regression Analysis, produced findings implying that influencers’ personality, followers’ engagement and followers’ performance risk minimization may influence the followers’ buying behavior. On the whole, as our research results imply, companies partnering with influencers should recognize the need to provide them with comprehensive information and training, encompassing both the brand’s attributes and the company’s culture and values. This approach fosters a unified promotion strategy, greater customer engagement, and improved company-influencer alignment in communication strategies and goals, leading to enhanced products sales.
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Paschinger, Elena. "Creative tourism marketing and social media management." In Creative tourism: activating cultural resources and engaging creative travellers, 151–53. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0020.

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Abstract Creative tourism, due to its interactive nature and lively cultural exchange between locals and travellers, particularly lends itself to the opportunities presented by social media marketing. This is especially true when it comes to blogs, video posts, or (live) story updates on social media. Care should be given to always have a professional strategy in content marketing: choosing one social media platform over another has to be in line with your company's strategic communication goals and may be aided by other competent partners, such as professional digital content creators. Further, establishing a publication guideline in the form of an editorial calendar can help creative tourism managers better reap the benefits of social media marketing. This has been demonstrated in highlighting the example of Kreativ Reisen Österreich Creative Tourism Austria, which over the years has successfully built up an online community of creative travellers in the German-speaking parts of Europe. Regarding future trends in digital marketing, suffice to say that good content, and now context, will always matter and interactive content will become increasingly mainstream. An interesting context creative tourism could seek for the purpose of its continued proliferation worldwide is an association with destination video storytelling. As virtually all tourism destinations employ various video platforms, and live video formats, to highlight their travel offers, creative tourism is especially likely to head to the forefront of this type of social media marketing tool.
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Gkikas, Dimitris C., and Prokopis K. Theodoridis. "How Data Mining is Used in Social Media. Key Performance Indicators’ Impact on Image Post Data Characteristics for Maximum User Engagement." In Strategic Innovative Marketing and Tourism, 459–67. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_50.

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AbstractDigital marketing strategy has become increasingly popular aiming to increase social media users’ engagement, brand awareness, and revenues. The aim of this study is to calculate the organic photo posts’ text characteristics such as text readability, hashtags number and characters number. Using data mining classification models, the current study examines whether these characteristics affect organic post user engagement for lifetime post engaged users and lifetime people who have liked a page and engaged with a post. Data were extracted from social media retail business pages. Readability performance metrics (e.g., the post text readability score, the characters’ number, and the hashtags’ number) are the independent variables. Posts’ performances were measured by seven performance metrics, assigned as the depended variables. Data, content characteristics, and performance metrics were extracted from a social platform retail business page. Finally, user engagement was calculated, and posts’ performance classification was represented using decision tree (DTs) graphs. The findings reveal how post texts’ content characteristics impact performance metrics helping this way the marketers to better form their social media organic strategies, the company to increase impressions, reach and revenues, and the customers to comprehend the post message and engage with the brand.
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Vilnai-Yavetz, Iris, Olga Levina, and Nataliia Medzhybovska. "Assessing Social Media e-Visibility: A Framework to Compare Goods vs. Service Firms." In Rediscovering the Essentiality of Marketing, 197–201. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_44.

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Vlassi, Eirini, Georgios A. Deirmentzoglou, and Evangelia Irakleidi. "Capturing Destination’s Cognitive and Affective Image on Social Media. The Case of Pafos, Cyprus." In Strategic Innovative Marketing and Tourism, 19–28. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_3.

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AbstractThe democratization of travel and tourism has led to increased competition among tourist destinations, bringing the importance of destination image to the forefront. At the same time, the expansion of social media made it possible for visitors and stakeholders to collaborate on the creation of the destination image. Thus, both cognitive and affective destination image can be observed in social media and can be found in posts that users upload either in groups dedicated to a specific destination or in posts that use the name of the destination as a hashtag. This study adopts a mixed method approach in order to reveal features of the cognitive and affective perceived destination image and compare them with the projected image. The city of Pafos was chosen as a case study and all the Instagram posts using the hashtags #visitPaphos and #visitPafos (7861 in total) have been collected and analyzed. At the same time, a questionnaire designed and answered by a sample of 108 respondents who are members of Facebook groups acting as forums for holidaymakers in Cyprus. This research attempts to provide practical implications for destination managers and stakeholders to prepare and build their future marketing strategies by gaining a deeper understanding of the impact shared content has on visitor perception.
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Rodríguez-Nomura, Húber, Edwin Ramirez-Asis, K. P. Jaheer Mukthar, Magdalena Valdivia-Malhaber, María Rodríguez-Kong, Nathaly Zavala-Quispe, and José Rodríguez-Kong. "Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru." In Studies in Systems, Decision and Control, 27–35. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-35828-9_3.

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Köhler, Alexandra, and Mirko Gründer. "Social-Media-Marketing Social-Media-Marketing." In Online-Marketing für medizinische Gesellschaften und Verbände, 83–107. Berlin, Heidelberg: Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-53469-4_5.

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Dann, Stephen, and Susan Dann. "Social media." In E-Marketing, 343–80. London: Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-36473-8_12.

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Chaston, Ian. "Online Social Media." In Entrepreneurial Marketing, 205–16. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-50092-2_11.

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Geyer, Helmut, Luis Ephrosi, and Alexander Magerhans. "Social-Media-Marketing." In Crashkurs Marketing, 193–214. München: Haufe, 2023. http://dx.doi.org/10.34157/978-3-648-16953-7_8.

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Conference papers on the topic "Social media marketing company"

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Flanderková, Anna. "Social Media Marketing Strategy in a Small Company." In Hradec Economic Days 2022, edited by Jan Maci, Petra Maresova, Krzysztof Firlej, and Ivan Soukal. University of Hradec Kralove, 2022. http://dx.doi.org/10.36689/uhk/hed/2022-01-019.

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Sajin, Andreea. "Social media marketing and the story’s maker role." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.38.

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We live in the age when digital marketing is growing rapidly and new professions are beginning to develop in order to intensify the process of promoting a company. Social media marketing and storymaker have become two buzzwords. The objective of this article is to prove that the newly created jobs in Moldova tend to develop gradually and play a significant role in the growth of the company that tends to reach the highest position.
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Kurniawati, Nurfitri, Prahastiwi Utari, and Sudarmo. "Communication Marketing Company and Social Responsibility as Market Strengthening Strategy." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007325301120116.

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Kalamen, Kristián, Kateřina Mlsová, Róbert Világi, and Michal Konečný. "E-Marketing Communication in the Beverage Industry." In EDAMBA 2023: 26th International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. Bratislava: University of Economics in Bratislava, 2024. http://dx.doi.org/10.53465/edamba.2023.9788022551274.93-103.

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The aim of the research is to identify best practices in working with social media by analyzing the e-marketing communications of a soft drink company and its direct competitors. For this purpose, the social media accounts of 3 selected soft drink manufacturing companies using their own social media accounts between February and March 2023 are monitored and analyzed. The social media networks monitored include Twitter, Instagram, Facebook, and YouTube. Businesses promote their new or existing products on their social networks on an almost daily basis and often use celebrities for this promotion. By using celebrities, they gain more engagement from social media users in the form of likes, comments, views, and new followers.
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Fatimah, Nurul, and Afdhol Dzikri. "Motion Graphics as a Marketing Promotion Media of Livi Angjaya Mandiri Company." In The International Conference on Applied Economics and Social Science. SCITEPRESS - Science and Technology Publications, 2020. http://dx.doi.org/10.5220/0010354702700276.

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Canós Darós, Lourdes, Mais Hamdan, and Ester Guijarro. "Factors that influence the people to provide an online review." In INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15714.

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Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, social media make it easier to attract new customers. In this context, electronic word of mouth or online customer reviews are the favorable or unfavorable statements made by customers regarding product or services quality, price or other variables, made for other people. If customers decide to buy intangible services or products, they rely on online opinions and experienced customers. The people not only share their experiences and information, but they also exchange ideas, attitudes, and suggestions. So, the online community motivates other people to experience traveling after listening to other people’s stories and experiences. Online review communication in social media and customer opinion platforms is a vital e-marketing phenomenon. In this paper, first, we explain the importance of electronic word of mouth for a company’s marketing strategy. Second, we reflect on the motivation of the customers to create online content as regards a product, a service, or a company, presenting some factors that affect the individual intention to offer an online review.
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Canós Darós, Lourdes, Mais Hamdan, and Ester Guijarro. "Factors that influence the people to provide an online review." In INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2023.15714.

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Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, social media make it easier to attract new customers. In this context, electronic word of mouth or online customer reviews are the favorable or unfavorable statements made by customers regarding product or services quality, price or other variables, made for other people. If customers decide to buy intangible services or products, they rely on online opinions and experienced customers. The people not only share their experiences and information, but they also exchange ideas, attitudes, and suggestions. So, the online community motivates other people to experience traveling after listening to other people’s stories and experiences. Online review communication in social media and customer opinion platforms is a vital e-marketing phenomenon. In this paper, first, we explain the importance of electronic word of mouth for a company’s marketing strategy. Second, we reflect on the motivation of the customers to create online content as regards a product, a service, or a company, presenting some factors that affect the individual intention to offer an online review.
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Suciu, George, Adrian Pasat, and Cristian Vasilescu. "NOVEL ARTIFICIAL INTELLIGENCE TECHNOLOGIES FOR ENHANCED RECRUITMENT CAMPAIGNS USING SOCIAL MEDIA." In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-169.

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The recent digital development forced many market leaders to adopt advanced artificial intelligence (AI) technologies to facilitate the transition from rigid processes to more flexible, outcome-driven approaches. The use of AI presents numerous benefits. First of all, the AI technology helps enable the analysis of unstructured data from a variety of sources across social media channels. Also, AI allows companies not only to automate certain processes but also to reconfigure them to complement and, more importantly, augment the skills and expertise of employees. The new era of artificial intelligence-systems gather information, analyze, recommend, plan and more importantly, learn. This paper presents an innovative approach to recruitment. According to recent studies, business intelligence and analytics showed to be the most crucial area that AI can deliver results. We analyze how software companies are more prone to integrate AI applications in marketing because of the new market trend - digital marketing. Services companies, on the other hand, are more interested in the use of AI in human resources. Our case study applies sentiment analysis (SA) techniques to improve the recruitment processes aiming to increase the efficiency of internship campaigns by ensuring a better match between the candidates' professional skills and the hiring company fields of activity. We demonstrate that AI can improve the recruitment process and assist in hiring the right persons. Thus, the HR staff has the opportunity to select the internship candidates based on their skills and determine the right position where abilities of an individual candidate are most needed. This novel approach not only increases the company productivity but also motivates candidates to improve their skills.
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Ismail, N. S. A. M., S. H. Weerabahu, S. Ratnaweera, S. K. Premaratne, S. Thelijjagoda, and P. Jayasinghe. "Clicks to cravings: how social media serves as the culinary compass for Sri Lankan youth's food choices." In International Conference on Business Research. Business Research Unit (BRU), 2023. http://dx.doi.org/10.31705/icbr.2023.16.

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Sri Lanka's food industry is changing, and young people are using the internet more and more to get food recommendations as a result of the economic crisis of 2021. This has caused many food companies to move to virtual marketing. The impact of social media marketing (SMM) versus traditional media marketing (TMM) on the food purchasing behavior of Sri Lankan youth (18–30 years old) is examined in this study, which looks at the effective marketing strategies for this demographic given the widespread use of social media among young people. Two hypotheses were investigated using quantitative methods: H0, which states that there is no significant difference in purchasing decisions between youth exposed to TMM and SMM, and H1, which states that young Sri Lankans prefer SMM. Using R software, the analysis validated H1, showing that there is a stronger positive relationship (r = 0.5413) between SMM and youth food purchases than there is with TMM (r = 0.1108). A significant difference in conversion rates was noted for youth exposed to SMM (p < 0.001), but not for TMM (p = 0.1913), according to Welch's t-test. This study shows empirically that SMM influences young Sri Lankan consumers' food choices more than TMM does, highlighting the significance of digital marketing tactics for this group. These findings have an impact on companies and marketers who want to attract and keep young customers in the rapidly changing digital landscape.
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PRICOPOAIA, Oana, and Irina SUSANU. "THE IMPACT OF USING SOCIAL MEDIA PLATFORMS IN BUSINESS PROMOTION." In International Management Conference. Editura ASE, 2022. http://dx.doi.org/10.24818/imc/2021/05.10.

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Social media is not just about socializing or interpersonal communication, it is about the transmission of information in order to influence public opinion and to shape a particular consumption behavior. Social media can be considered media of the future because companies promote Internet activity to attract the attention of the target audience. Social media platforms are an effective, interactive, and fast means of communication for both individuals and the legal persons. For companies present in the online environment, the connection with customers is direct, the campaign promotion can be monitored through special digital tools and the results of the campaign are easy to be quantified. In online promotion it is necessary to know the target audience because the message must be customized according to the requirements, constantly updated because the online customer is always stirred towards novelty and be attractiveness, original and relevant to the promoted object. Content transmitted targets a well-defined audience and influences through objective and valuable information. Social media is a tool for social interaction and a form of two-way communication based on online services. Thus, social media marketing must become a priority for all companies that want a successful business, because they can increase the company's notoriety, customer loyalty, improve relationship with the customers and gaining a favorable image in the market.
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Reports on the topic "Social media marketing company"

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Katragadda, Laxmi Vijigeesh. Reevaluating Social Media Marketing Communications. Ames (Iowa): Iowa State University, January 2019. http://dx.doi.org/10.31274/cc-20240624-1205.

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Ambekar, Akshay. Factors Influencing the Success of a Social Media Marketing Campaign. Ames (Iowa): Iowa State University, January 2019. http://dx.doi.org/10.31274/cc-20240624-712.

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Lee, Jung Eun, and Song-yi Youn. Luxury Marketing in Social Media: The Role of Social Distance in a Craftsmanship Video. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8841.

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Rajagopal, Malvika. Social media marketing and the new normal for small retail businesses. Ames (Iowa): Iowa State University, January 2020. http://dx.doi.org/10.31274/cc-20240624-1300.

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Dong, Huanjiao. Social Media Marketing Plan for A New Fashion Business Targeting Women University Professors. Ames (Iowa): Iowa State University, January 2021. http://dx.doi.org/10.31274/cc-20240624-1301.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Chen, Stanley, Yaobin Chen, Renran Tian, Lingxi Li, Donglin Liu, Jue Zhou, and Dan Shen. Alternate Interchange Signing Study for Indiana Highways. Purdue University, 2022. http://dx.doi.org/10.5703/1288284317439.

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The main objectives of this research were to (1) understand signing issues from the perspective of drivers and (2) develop recommendations for improving interchange signing in Indiana to aid driver understanding and increase the safety and efficiency of highway traffic operations. An online survey with specific questions was designed and distributed through email, social media, online newspapers, and a survey company with the goal of better understanding driver thinking when approaching decision-making areas on the interstate. The analysis of the survey results revealed the following. •Drivers usually do not know the interchange types as they approach an interchange on the freeway. •Drivers are most interested in which lanes they should be in when approaching an interchange, even in advance of typical signing locations. •Drivers do not like signs that require cognitive work since it will delay their driving decision by creating uncertainty. •Different drivers need different types of information from signs, such as cardinal direction, destination name, road name, and lane assignments. Therefore, a perfect sign for one driver may be confusing or information overload for another driver. •In some instances, a driver who is familiar with the area is confused by the signs because the sign information contradicts the driver’s knowledge.
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Roberts, Tony, Judy Gitahi, Patrick Allam, Lawrence Oboh, Oyewole Oladapo, Gifty Appiah-Adjei, Amira Galal, et al. Mapping the Supply of Surveillance Technologies to Africa: Case Studies from Nigeria, Ghana, Morocco, Malawi, and Zambia. Institute of Development Studies, September 2023. http://dx.doi.org/10.19088/ids.2023.027.

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African governments are spending over 1US$bn per year on digital surveillance technologies which are being used without adequate legal protections in ways that regularly violate citizens’ fundamental human rights. This report documents which companies, from which countries, are supplying which types of surveillance technology to African governments. Without this missing detail, it is impossible to adequately design measures to mitigate and overcome illegal surveillance and violations of human rights. Since the turn of the century, we have witnessed a digitalisation of surveillance that has enabled the algorithmic automation of surveillance at a scale not previously imaginable. Surveillance of citizens was once a labour and time-intensive process. This provided a practical limit to the scope and depth of state surveillance. The digitalisation of telephony has made it possible to automate the search for keywords across all mobile and internet communications. For the first time, state surveillance agencies can do two things: (a) conduct mass surveillance of all citizens’ communications, and (b) micro-target individuals for in-depth surveillance that draws together in real-time data from mobile calls, short message service (SMS), internet messaging, global positioning system (GPS) location, and financial transactions. This report was produced by qualitative analysis of open-source data in the public domain. The information presented is drawn from a diverse range of sources, including open government data sets, export licence portals, procurement notices, civil society databases of surveillance contracts, press releases from surveillance companies, academic articles, reports, and media coverage. The research is organised using a typology of five categories of surveillance technology. We did not set out to detail every technology available, every company, or every supply contract. Instead, we document the main companies and countries selling digital surveillance technologies to African governments. Rather than focus on the technical functionality distinguishing each product offering, we highlight five of the most important types of surveillance technology: internet interception, mobile interception, social media surveillance, ‘safe city’ technologies for the surveillance of public spaces, and biometric identification technologies.
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Social Media Grabbing a Major Share of the Marketing Budget. IEDP Ideas for Leaders, October 2014. http://dx.doi.org/10.13007/456.

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CMO Survey: Value of Company Spending on Social Media. IEDP Ideas for Leaders, March 2018. http://dx.doi.org/10.13007/697.

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