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Relevant bibliographies by topics / Social media marketing Ahmedabad

Academic literature on the topic 'Social media marketing Ahmedabad'

Author: Grafiati

Published: 26 July 2024

Last updated: 27 July 2024

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Journal articles on the topic "Social media marketing Ahmedabad"

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Gokalani, Rutul. "Using Social Media in Diabetes: Best Practice from Ahmedabad." Journal of Social Health and Diabetes 07, no. 01 (June 2019): 036. http://dx.doi.org/10.1055/s-0039-1692327.

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Cader, Yoosuf, and Afraa Abdulla Al Tenaiji. "Social media marketing." International Journal of Social Entrepreneurship and Innovation 2, no. 6 (2013): 546. http://dx.doi.org/10.1504/ijsei.2013.059955.

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Venzke, Sven. "Social Media Marketing." Datenschutz und Datensicherheit - DuD 35, no. 6 (June 2011): 387–92. http://dx.doi.org/10.1007/s11623-011-0096-9.

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Krstić, Ana, and Biljana Đurđević. "Social media marketing." Marketing 48, no. 4 (2017): 254–60. http://dx.doi.org/10.5937/markt1704254k.

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Mari, Hisashi. "Social Media Marketing:." Japan Marketing Journal 43, no. 2 (September 29, 2023): 70–77. http://dx.doi.org/10.7222/marketing.2023.052.

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Shukla, Rishi, and Dr Vivek Agarwal. "Social Media Marketing." International Journal of Research Publication and Reviews 5, no. 4 (April 28, 2024): 8949–53. http://dx.doi.org/10.55248/gengpi.5.0424.1111.

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Barutcu, Suleyman, and Melda Tomas. "Sustainable Social Media Marketing and Measuring Effectiveness of Social Media Marketing." Journal of Internet Applications and Management 4, no. 1 (2013): 5–24. http://dx.doi.org/10.5505/iuyd.2013.69188.

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Řežab, Jan. "Social Media Marketing and Brands' Social Marketing Behavior." Central European Business Review 1, no. 1 (June 30, 2012): 49. http://dx.doi.org/10.18267/j.cebr.9.

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Kreutzer, Ralf T. "Social-Media-Guidelines – damit Social-Media-Marketing überzeugen kann." Der Betriebswirt: Volume 52, Issue 3 52, no. 3 (September 30, 2011): 15–21. http://dx.doi.org/10.3790/dbw.52.3.15.

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Social-Media-Marketing wird von vielen Unternehmen inzwischen als „notwendiges Muss“ angesehen, auch wenn heute noch kein genereller Konsens darüber besteht, was sich unter Social-Media-Marketing verbirgt. Deshalb werden zunächst die Inhalte der sogenannten „sozialen Medien“ wie auch des Social-Media-Marketings definiert und in ihrer Relevanz für Unternehmen verdeutlicht. Daran schließt sich die Fragestellung an, durch welche Guidelines ein Unternehmensengagement flankiert werden sollte, um durch Social-Media-Marketing erfolgreich zu handeln. Die Präsentation eines Social-Media-Hauses als Entwicklungs- und Implementierungskonzept rundet die Ausführungen ab. Social media marketing seems to be a must-have for many companies now. Yet there is no consensus about the definition of the key terms. Therefore the terms social media and social media marketing are defined first and there relevance for companies is clarified. This explanation is followed by the discussion of social media guidelines which are regarded as a prerequisite for successful social media marketing. A social media house is presented as helpful master plan for the development and implementation of social media marketing. Keywords: social media guidelines

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Andreeva, K. V., and N. S. Ishmuhametov. "SOCIAL MEDIA MARKETING STRATEGY." Vector Economy, no. 12 (2020): 12. http://dx.doi.org/10.51691/2500-3666_2020_12_1.

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Dissertations / Theses on the topic "Social media marketing Ahmedabad"

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Ковальчук, Ю. С. "Social Media Marketing." Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/8115.

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Jaffrey, Jarrar. "Social Media and Marketing." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-52444.

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During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideration so that they can boost their brand in diverse aspects. If this can be combined with innovative ways of consumerinteraction the companies have a good chance to take the lead in social media marketing. To solve the problem with measuring the return on investment, companies such as HP Sweden, can implement tools like social media monitoring. With these tools they will be able to analyze and measure their brand or products on the social space enabling them to optimize their way of marketing. The criteria for a company to pick the right measuring-tool are based on different parameters. Where for a company like HP Sweden, that is relatively new to the social space, it is better to take small and wise steps to first learn and then invest in a praiseworthy tool that is able to cover their needs.
Under olika tidsskeden har olika metoder för kommunikation utvecklats med kraftig påverkan på vår vardag. Sociala medier har blivit detta sekels sätt att kommunicera på, vilket har möjliggjort att vi har kunnat uttrycka våra tankar, idéer och känslor på ett helt nytt sätt. Detta sätt att kommunicera har också haft en enorm inverkan på företag, där de har insett att utan en ordentlig sociala media strategi har de ingen chans att sticka ut i den snabbt föränderliga digitala sfären. För att säkerställa en framgångsrik närvaro på sociala medier måste företagen ta olika marknadsföring teorier i beaktande. Detta så att de kan förstärka sitt varumärke i olika aspekter. Om företagen lyckas kombinera detta med innovativa sätt att interagera med konsumenter har de en god chans att ta ledningen i sociala medier. För att lösa problemet med att mäta avkastningen på investeringar, kan företag som HP Sverige, implementera olika mätningsverktyg. Med dessa verktyg kan de analysera och mäta sitt varumärke eller produkter så att de kan optimera sin marknadsföring utefter detta. Måttstocken för att välja rätt verktyg är baserat på olika parametrar. För ett företag som HP Sverige, som är relativt nya inom sociala medier, kan det vara lämpligt att ta små men visa steg där de först kan lära sig använda dessa verktyg för att sedan investera i ett mer avancerat verktyg som både täcker deras behov samt är ekonomiskt fördelaktigt.

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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and O. A. Vasylieva. "Social media marketing strategy." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/13474.

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Wigmo, Johan, and Edvard Wikström. "Social Media Marketing : What role can social media play as a marketing tool?" Thesis, Växjö University, School of Mathematics and Systems Engineering, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5916.

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Saqib, Muhammad. "Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811.

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Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. The purpose of the thesis is to investigate how companies can achieve customer loyalty and customer relationship management using social media marketing and if companies can target new customers by social media. An inductive research approach was used in the study. Semi-structured interviews were performed with interviewees from two companies. A survey questionnaire was answered by 100 social media users which were also customers of the companies. The findings show that there are certain constraints in social media such as risk of user information security when their information can be shared with the companies so that companies can do better marketing research. Word of mouth is spread on social media where new customers are targeted. Social media is providing new channels for support, advertisement and acting as a news feed tool to keep customers up to date about recent events and news. The company stated that no extra resources were required to market on social media.

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Paliwal, Gunjan. "Social media marketing : opportunities and challenges." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/98997.

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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.
Cataloged from PDF version of thesis. Vita.
Includes bibliographical references (pages 72-78).
Over the last few years, we have seen a rapid growth in social media space that is largely due to the fast growing number of internet users and network platforms all over the world. As more and more people start using the internet, they in time start connecting with one another via various social media platforms some of the largest being Facebook, Twitter, and LinkedIn. Social media provide potential opportunities for the marketers to connect with a large audience in real time. Here, customers and companies can communicate with each other with no time lag and without any third party intervention. Consequently, these companies can benefit from much deeper customer interactions, relationships and insights. However to benefit from social media the marketers need to overcome several challenges. In my present research, I have tried to address some of the key issues that surround businesses and marketers today while dealing with social media marketing. For example: How to build an effective social media strategy? What are some of the frameworks and tools that can be utilized in the process? How to measure ROI on social media? Keywords: social media, social media marketing, marketers, the internet, platforms, social networks, Facebook, Twitter, Linkedln, YouTube, Google.
by Gunjan Paliwal.
S.M. in Management Research

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Faried, Aamir. "Social media marketing strategies forweb startups." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-190837.

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A successful startup requires not only great product but also requires effective marketing strategy. After explosion of internet, online marketing has changed the way brands and businesses approach market using technology and digital marketing. The penetration of social media platforms in large audience gave birth to new marketing channel called social media marketing. Social media marketing can be very effective for startups with right planning and good execution. While talking about social media strategy, different people talked about different things and available social media marketing strategies are scattered in terms of context and content and it is difficult for startups to find out the one that can help them with their newly started venture, especially in their early stage. So the purpose of this thesis to go through all available social media strategies in literature and device a common framework that can help and guide startups to adopt social media marketing.

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Samková, Barbora. "Social media marketing českých mobilních operátorů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149848.

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The aim of this thesis is to analyze the possibility of presentation of the company in an environment of social media with a focus on Twitter, to determine whether the presence of the company in this environment can affect (positively) brand perception and finally to recommend how the company should communicate on Twitter. The theoretical part describes definitions and the basic principles of social media and social media marketing based on the knowledge gained from literature, surveys and statistics. In the practical part, the mentions of the brand are quantitatively and qualitatively analyzed, the long-term trend is then compared with the specific campaign. All this is complemented by a questionnaire survey, which aims to determine whether and how people communicate with brands via social media. The findings of this section, together with the experience in managing profiles on social networks are finally summarized in the recommendations of communication on Twitter.

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Ernestad, Victor, and Robert Henriksson. "Social Media Marketing from a Bottom-Up Perspective : The Social Media Transition." Thesis, Umeå University, Department of Informatics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34776.

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It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex.The aim of the thesis is to, from a bottom-up perspective, draw conclusions from a comparative study of the social media praxes of Umeå-situated businesses and organizations.The study indicates that the transition into social media still continues, but that there has been a change in organizations’ mindsets. It also shows that the application of a bottom-up approach provides new ways of viewing and understanding activities within social media.It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex.The aim of the thesis is to, from a bottom-up perspective, draw conclusions from a comparative study of the social media praxes of Umeå-situated businesses and organizations.The study indicates that the transition into social media still continues, but that there has been a change in organizations’ mindsets. It also shows that the application of a bottom-up approach provides new ways of viewing and understanding activities within social media.

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Jaber, Julia, and Gabriella Lundvall. "Social media marketing - An insight on companies’ brand communities on social media." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31257.

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Books on the topic "Social media marketing Ahmedabad"

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Hettler, Uwe. Social Media Marketing. München: OLDENBOURG WISSENSCHAFTSVERLAG, 2010. http://dx.doi.org/10.1524/9783486719581.

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Anderson, Eric. Social Media Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-13299-5.

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Heggde, Githa, and G. Shainesh, eds. Social Media Marketing. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8.

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Tuten, Tracy L. Social media marketing. Boston: Pearson, 2013.

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Kreutzer, Ralf T. Social-Media-Marketing kompakt. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33866-4.

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Kreutzer, Ralf T. Social-Media-Marketing kompakt. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-21147-9.

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Funk, Tom. Advanced Social Media Marketing. Berkeley, CA: Apress, 2013. http://dx.doi.org/10.1007/978-1-4302-4408-0.

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Ceyp, Michael, and Juhn-Petter Scupin. Erfolgreiches Social Media Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-00035-6.

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Buchenau, Peter, and Dominik Fürtbauer. Chefsache Social Media Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-07508-8.

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Zerres, Christopher, ed. Handbuch Social-Media-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42282-0.

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Book chapters on the topic "Social media marketing Ahmedabad"

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Köhler, Alexandra, and Mirko Gründer. "Social-Media-Marketing Social-Media-Marketing." In Online-Marketing für medizinische Gesellschaften und Verbände, 83–107. Berlin, Heidelberg: Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-53469-4_5.

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Dann, Stephen, and Susan Dann. "Social media." In E-Marketing, 343–80. London: Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-36473-8_12.

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Chaston, Ian. "Online Social Media." In Entrepreneurial Marketing, 205–16. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-50092-2_11.

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Geyer, Helmut, Luis Ephrosi, and Alexander Magerhans. "Social-Media-Marketing." In Crashkurs Marketing, 193–214. München: Haufe, 2023. http://dx.doi.org/10.34157/978-3-648-16953-7_8.

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Burke-Garcia, Amelia. "Social Media Marketing and Social Marketing." In The Palgrave Encyclopedia of Social Marketing, 1–6. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-14449-4_95-1.

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Rajagopal. "Social Marketing." In Managing Social Media and Consumerism, 69–88. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137281920_4.

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Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. "Social Media." In Online-Marketing-Intelligence, 255–87. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26562-5_11.

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Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. "Social Media." In Online-Marketing-Intelligence, 55–144. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26562-5_4.

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Chaston, Ian. "Social media." In Small Business Marketing, 164–84. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_9.

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Schramm, Alexandra. "Social-Media-Marketing." In Online-Marketing für die erfolgreiche Apotheke, 103–22. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-29199-9_5.

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Conference papers on the topic "Social media marketing Ahmedabad"

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Sajin, Vlada. "Social media marketing and digital marketing." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.37.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers.

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Thi, Hong Nguyen. "Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy." In The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2021km9.

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Cvijikj, Irena Pletikosa, and Florian Michahelles. "Understanding social media marketing." In the 15th International Academic MindTrek Conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/2181037.2181066.

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Fetaji, Bekim, and Amir Demiri. "Social networking software use in social media marketing vs. traditional marketing." In the Fifth Balkan Conference in Informatics. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2371316.2371334.

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Sretić, Milena, Nemanja Stojković, and Željko Ondrik. "SIGNIFICANCE OF SOCIAL MEDIA MARKETING." In 4th International Scientific Conference: Knowledge based sustainable economic development. Association of Economists and Managers of the Balkans, Belgrade, Serbia et all, 2018. http://dx.doi.org/10.31410/eraz.2018.893.

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Shehu, Mohammed. "Formalizing social media marketing strategies." In AfriCHI '18: 2nd African Conference for Human Computer Interaction. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3283458.3283485.

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Lugmayr, Artur. "Social media marketing for financial products." In Proceeding of the 16th International Academic MindTrek Conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2393132.2393182.

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Su, FangPei, HuiChuan Shih, and KueiKuei Lai. "Social media marketing practice through Facebook." In the 2018 International Conference. New York, New York, USA: ACM Press, 2018. http://dx.doi.org/10.1145/3277139.3277146.

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Sheth, Sradha Narendra, and Jiyeon Kim. "IDENTIFYING FACTORS AFFECTING SOCIAL MEDIA MARKETING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.02.01.

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Zhao, Lanlin. "Effect of Social Media on Marketing." In 2021 International Conference on Public Art and Human Development ( ICPAHD 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220110.118.

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Reports on the topic "Social media marketing Ahmedabad"

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Katragadda, Laxmi Vijigeesh. Reevaluating Social Media Marketing Communications. Ames (Iowa): Iowa State University, January 2019. http://dx.doi.org/10.31274/cc-20240624-1205.

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Ambekar, Akshay. Factors Influencing the Success of a Social Media Marketing Campaign. Ames (Iowa): Iowa State University, January 2019. http://dx.doi.org/10.31274/cc-20240624-712.

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Lee, Jung Eun, and Song-yi Youn. Luxury Marketing in Social Media: The Role of Social Distance in a Craftsmanship Video. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8841.

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Rajagopal, Malvika. Social media marketing and the new normal for small retail businesses. Ames (Iowa): Iowa State University, January 2020. http://dx.doi.org/10.31274/cc-20240624-1300.

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Dong, Huanjiao. Social Media Marketing Plan for A New Fashion Business Targeting Women University Professors. Ames (Iowa): Iowa State University, January 2021. http://dx.doi.org/10.31274/cc-20240624-1301.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

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Social Media Grabbing a Major Share of the Marketing Budget. IEDP Ideas for Leaders, October 2014. http://dx.doi.org/10.13007/456.

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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-sectional study of female condom users, male condom users, and nonusers of either barrier method. At the time of the study, the female condom was being marketed in urban Zimbabwe through radio, TV, and print media, and sold through selected sales outlets, including pharmacies, large supermarkets, and convenience stores at a subsidized price. As stated in this brief, the goal of this research was to increase understanding of the patterns and dynamics of female condom use to inform policymakers and program planners involved in decisions about promotion and distribution of the female condom in Zimbabwe.

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The female condom in Zimbabwe: The interplay of research, advocacy, and government action. Population Council, 1999. http://dx.doi.org/10.31899/hiv1999.1000.

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During the past decade, a significant increase in reported cases of HIV/AIDS in Zimbabwe prompted the government, local organizations, and international donors to intensify prevention efforts. As part of this response, in November 1996 Zimbabwe’s National AIDS Coordinating Programme invited Population Services International to launch a social marketing program to promote the female condom, making this protective device widely available for the first time in Africa. After an acceptability study showed that Zimbabwean men and women liked using the female condom, leaders of these organizations encouraged public discussion and media attention, which helped pave the way to approval and introduction of the device. This brief presents the findings of a case study conducted by Grace Osewe and sponsored by the Population Council’s HIV/AIDS operations research Horizons Project. The study reviewed the social and political factors that led to government approval and commercial introduction of the female condom in Zimbabwe.

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District level baseline survey of family planning program in Uttar Pradesh: Sitapur. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1015.

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The Government of India and the United States Agency for International Development began the Innovations in Family Planning Services Projects (IFPS) in Uttar Pradesh under the management of the State Innovations in Family Planning Services Agency (SIFPSA). IFPS’s objectives are to increase access to family planning (FP) services, improve the quality of health care services, and promote contraceptive use. While achieving these goals, the IFPS project will support service innovations in the public and nongovernmental sectors, and contraceptive social marketing mechanisms. Baseline information being sought includes desired family size and sex preference among mothers, utilization of health services and immunization of mothers and children, maternal and child health care and delivery practices, contraceptive information and services and satisfaction with health providers, contraceptive use and unmet need, and media exposure and the role of the media in promoting small-family norm. The Operations Research Group, at the request of SIFPSA, has carried out the present baseline survey in the district of Sitapur. The baseline information will be used as the reference for the measurement of improvements in contraceptive use.

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