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Aryo, Bagus. "Comparative social policy : case studies of Indonesia and Japan /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16961.pdf.
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Gu, Mini. "Engaging Museum Visitors through Social Media: Multiple Case Studies of Social Media Implementation in Museums." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1325275682.
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Freij, Martin, and Andreas Gartnell. "Political Parties in Social Media : A case study of political parties’ crisis management in social media." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35242.
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Title: Political Parties’ in Social Media - A case study of political parties’ crisis management in social media Introduction: The emergence of social media platforms has transformed how organizations communicate with stakeholders. The concept of social media is top of agenda for many business executives today. While some argue social media to provide unique opportunities for organizations, others argue the opposite. The rise of social media enables crises to escalate, implying that organizations need to have well-established crisis management strategies. In the Swedish election of 2014, social media is predicted to have enormous influence on the end result for the political parties. Prior to this thesis, no previous research has looked deeper into the context of crisis management in social media for political parties in Sweden. It is in the political context where this study contributes to the research area. Purpose: The aim of this paper is to investigate political parties’ crisis management in social media, using strategies developed for commercial organizations, and thereby contribute to the research of non-commercial organizations. Methodology: A triangulation method was used of semi structured interviews and archival analysis on four crises of political parties. Eight parties in the Swedish parliament where deliberately selected. However, only four of the parties, Socialdemokraterna (S), Sverigedemokraterna (SD), Vänsterpartiet (V) and Centerpartiet (C), had the possibility to participate in the study. Conclusion: (S), (V) and (C) all used both Facebook and Twitter as a crisis communication channel especially due to its speed and spread. However, (SD) did not use social media as crisis communication channel. The crisis management in social media of each party could improve immensely, however limited resources of employees and finance was found to be the main reasons holding the progress back. Conclusively, dialogue strategies and to some extent response strategies used by commercial organizations are indeed frequently used by political parties as well.
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Muzaffar, Aneela. "COVID-19 pandemic and social media : The Swedish case." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42418.
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This thesis explains the role of social media in the COVID-19. It also discusses that what does the Swedish social media users think about the behavior of Sweden in this crisis situation. In depth interviews were conducted and results were analyzed qualitatively.
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Sagala, Saut Aritua Hasiholan. "System Analysis of Social Resilience against Volcanic Risks Case Studies of Merapi, Indonesia and Mt.Sakurajima, Japan." 京都大学 (Kyoto University), 2009. http://hdl.handle.net/2433/88040.
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Kyoto University (京都大学)0048
新制・課程博士
博士(工学)
甲第15001号
工博第3175号
新制||工||1477(附属図書館)
27451
UT51-2009-R725
京都大学大学院工学研究科都市社会工学専攻
(主査)教授 岡田 憲夫, 教授 小林 潔司, 教授 多々納 裕一
学位規則第4条第1項該当
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Fridolf, Malin, and Alem Arnautovic. "Social Media Marketing : A case study of Saab Automobile AB." Thesis, Högskolan Väst, Institutionen för ekonomi och informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-3379.
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Background and problem discussion: Today companies literally fight for consumers' attention. Competition has forced both marketers and companies to seek new unconventional ways to communicate with the market. This has lead to the development of the phenomenon known as social media. This form of media describes a selection of user generated content created by consumers’ to educate each other about products, brands, services, personalities and issues. Social media have become a major factor in influencing different aspects of consumer behavior including awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation. Purpose: Our study focuses on describing how and explaining why companies use social media in their marketing communication strategy. Methodology: We have used a hermeneutic and qualitative approach in our study. Our research is both descriptive and explanatory. The study is also of an abductive nature, relying on empirical data and theoretical conceptions. Our empirical data was collected through a personal interview with our case company, and through the company’s social media applications. Conclusions: Companies should use social media in their marketing communications because it allows them to inform their customers and create a two-way communication. This communication can help companies to influence consumers and differentiate themselves. It can also help strengthen the corporate identity, build confidence for the company as well as create relationships. Social media is a cost effective way to become global and create reach.
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Khurshudyan, Eliza. "Social Movements and Social Media : the case of the Armenian 'velvet' revolution." Thesis, Stockholms universitet, JMK, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-169816.
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Depending on the political environment, economic, cultural and social factors, the digital era provides new opportunities and constraints for mobilization of social movements.The current research was focused on exploring how protest leaders and activists used and perceived social media as a tool for communication and organization during the movement “take a step, #RejectSerzh”; a series of peaceful, anti-governmental protests which led to a shift of governmental power in Armenia. Prior work dedicated to unpacking the relationship between social movements and social media have focused on a few empirical cases. Hence, a case study of a yet underexplored social movement can add to this strand of literature. The methodological approach displayed in this study follows a mixed-method model. Interviews with activists of the movement “take a step, #RejectSerzh” and content analysis of official social media accounts of leaders of the movement “take a step, #RejectSerzh” were expected to provide a diverse perspective on social media tactics during the movement. The results implied that social media were perceived as one of the main contributors to the fulfilment of objectives of the movement “take a step, #RejectSerzh” in multiple ways: social media allowed for fast communication, decentralized organization, testimony of the non-violent nature of the movement, as well as validation of the movement through transparency of action (most importantly, in real-time). There was a strong indication that live video broadcasting function on Facebook was generally perceived as a tool with more capacities for contentious politics. Meanwhile, the results suggest that the movement “take a step, #RejectSerzh” could be perceived as a continuity of previous social movements, the negative experience gained from which curbed the overall tactics of the movement, rather than a result of immediate grievances. Nonetheless, the role of human emotions, such as fear, hope and will, was at the centre of interpretations of how the activists experienced the movement.
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Koert, Robinus Gerardus van. "Electronic media in rural development individual freedoms to choose versus politics of power and control : case studies on Vietnam, Indonesia and Peru /." [S.l. : Amsterdam : s.n.] ; Universiteit van Amsterdam [Host], 2001. http://dare.uva.nl/document/58979.
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Kallur, Martin. "Queer Love in Social Media Marketing : A Case Study of Same-Sex Couple Representations in Watch Brand Daniel Wellington’s Social Media Channels." Thesis, Linköpings universitet, Tema Genus, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-152000.
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On Valentine’s day 2018, Swedish watchmaker Daniel Wellington posted a photo of a gay male couple followed by a caption celebrating the love between the two subjects. The photo was posted to the brand’s Instagram account reaching an audience of four million followers. The brand’s followers responded with great amounts of engagement ranging from excitement and support for featuring a same-sex couple, to almost equal amounts homophobic disapproval. This thesis, a case study of Daniel Wellington’s social media and social media staff, examines the effects of including same-sex couples in social media marketing. Previous research on LGBTQ+ representation in advertising has identified the polarizing reactions same-sex couples in marketing usually evoke. Using existing literature on the subject as a theoretical framework, this thesis analyzes the effects of including two photos of same-sex couples, one male-male couple and one female-female couple, in Daniel Wellington’s Instagram account. A statistical analysis of the reactions to these photos on Instagram will be followed by interviews with the brand’s social media staff in order to explore the corporate response to the reactions to the social media representations of same-sex couples. This thesis will suggest, partially in line with previous research, that the social media content featuring same-sex couples created a lot of engagement among its followers, with comparatively high levels of polarization. The data identified a significant difference between how the gay male couple and the same-sex female couple were evaluated. Additionally, the interviews with the social media staff suggest that, despite the high levels of negative reactions, including same-sex couples in their social media channels did not have a deterring effect on their commitment to include more types of diversity in the brand’s social media feeds. The interviews with the social media staff indicate that the experience of including same-sex couples in the brand’s social media marketing efforts had the effect of raising awareness of issues of homophobia among the staff members.
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Lee, Jihyun. "Boycotting in the age of social media: the case of #NoJapan movement in South Korea." Thesis, Uppsala universitet, Medier och kommunikation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413944.
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The advent of the digital era has brought transformation to various practices including consumer boycotts. Social media has enhanced consumer power and most boycott actions have an online presence so that their influence is no longer limited to specific geographical areas. Instead, there is a far-reaching global impact through online platform technologies. This study aims to fill in the gap in existing research on consumer boycotts by addressing the impact of social media on this practice. Using the case of the #NoJapan movement in SouthKorea, the thesis discusses the transformatory trends and changing motivations of consumer boycotts in the times of social media. The theoretical frameworks used in the analysis process include Self-Determination Theory and The Honeycomb of Social Media Framework which help explain diverse motivation factors, types of motivation, and social media functionalities. This research uses a mixed-methods approach to conducting in-depth interviews of #NoJapanparticipants and analyzing posts related to this particular boycott campaign. The main focus of this process is to investigate social media utilization and boycott motivation shown in the#NoJapan case. The findings of the study show the diversity of practices prevalent in social media use by people engaging with #NoJapan boycotts in the online environment. Moreover, the finding problematizes the social media space as one which has both positive and negative effects on an individual’s boycott motivation. This thesis has made significant contributions to the field of SDT and boycott studies by expanding their perspective on online interaction.
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Sunaryo, Lenny, and n/a. "Chinese social institutions imitating nature? : an investigation of Chinese-Indonesian entrepreneurs' business strategies - insights from complexity theory." University of Otago. Department of Management, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090922.141645.
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This thesis provides a theoretical foundation explaining the long-standing paradox of Chinese-Indonesian entrepreneurs' highly successful economic behaviour. Combining Western and Eastern philosophies, this study examines the role of culture in prescribing beliefs and practices that affect human efforts to self-actualise, notably the motivations underlying these entrepreneurs' business practices. It applies Aristotle's notion of phronesis (practical knowledge or wisdom) to organisation studies (as suggested by Tsoukas and Cummings, 1997, and Flyvbjerg, 2006). The enquiry employs the concept of self-organising systems (drawn from complexity theory) to ground the Confucian organismic conception of the cosmos (Needham 1956).
The underlying empirical study investigated Chinese entrepreneurs' strategic actions in a particular field (Semarang, Central Java, Indonesia), an environment characterised by complexity, uncertainty and social instability. Primary data was collected through extensive field interviews, developed into narrative case studies and analysed using the explanation building technique (Yin 2003) based on Confucian modelling of social interactions to explain informants' trajectories in their life course.
The findings support the Confucian organismic conception of the cosmos, which emphasises the notions of complexity, continuity, irreversibility and unpredictability. When the future is highly unpredictable, people learn and progress by recourse to learned strategies that were effective in their own adaptive success in the past. Especially when facing tension or instability, the studied entrepreneurs' decision making and strategic actions were spontaneous, without explicit predetermined goals, but based on their pragmatic value judgment, phronesis (practical knowledge) of a situation and the capability of the individual actors within their social networks to control it. When faced with a higher level of instability (especially under extreme constraints), their actions were instinctively revolutionary, often requiring a jump to a new level of network with higher complexity (Holland 1998), returning them to a normal condition. The entrepreneurs' wulun-based social roles and guanxi-based social institutions legitimised all such decisions. Their strategies were therefore contextual and pragmatic, driven by the actors' instinct to enhance the survivability of the individual, family and society.
Chinese culture embraced the natural state of complexity, dynamism and unpredictability of the cosmos by establishing Confucian social institutions, specifically wulun and guanxi, that are learned and practiced from an early age and subsequently internalised as habitual and dispositional practices, including in business. Wulun functions as a social control mechanism for constraining people's behaviour and at the same time allowing people to increase their ability to adapt in order to self-organise in different contexts, whereas guanxi is practiced as a strategy to create a pool of interlocking resources that provides a feedback loop promoting continuous self-actualisation and self-transformation. Identity is associated with progression and transformation; when the self is developed, the family and the larger society are also transformed.
The contribution of this thesis is its integration of Western and Eastern, natural and social, complexity theory and organisation studies concepts to illuminate the relationship between the self-actualising behaviour of entrepreneurs and the cultural context within which they operate.
Keywords: phronesis, complexity, Confucianism, self-organisation, self-actualisation, wulun, guanxi, pragmatism
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Lindahl, Elliot Nils Gunnar. "Media studies in higher education : a case study of the social construction and reception of pedagogic discourse." Thesis, University College London (University of London), 1997. http://discovery.ucl.ac.uk/10021750/.
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This thesis develops a social semiotic analysis of pedagogic communication in a media studies course which the author taught from 1993 until 1997. The author taught the course as part of an undergraduate honours degree about science, culture and communication in a university in the UK. The analysis describes the structuring of pedagogic practice on the level of the curriculum, and within the author's own "Communicating Science" module. The analysis also describes student receptions of pedagogic practice. The research reveals the extent to which pedagogic communication served to sustain the order which the degree was designed to contest: an order based on positivist conceptions of science, science communication, and therein, media theory and practice. The thesis concludes by proposing a theory of instruction which is designed to enable students to acquire the rules of realisation for more critical forms of science communication.
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Grajales, III Francisco Jose. "Social media : a comprehensive knowledge synthesis and case studies of applications in medicine and health(care)." Thesis, University of British Columbia, 2012. http://hdl.handle.net/2429/42806.
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Social media are dynamic tools that have allowed virtual socialization and dialogue to emerge on the Internet. Although the term is often used synonymously with social networking and web 2.0, social media have penetrated intra-personal and professional communication extensively and their use has become essentially tacit knowledge among teenagers, and increasingly in the general population. To date, the value of social media to health professionals as a tool for clinical activity and in public health has not been extensively studied.
Blogs, Facebook, Twitter, Wikipedia, YouTube, Flickr, Mashups and Second Life are no longer obscure words in the vocabularies of highly technical people. These spaces are starting to replace face-to-face interaction in a large majority of populations and institutions.
Healthcare has not been isolated from this trend. The evidence base for the use of social media is rising exponentially, with applications in medical education, collaboration, surveillance, clinical trials, public health, and health services research. However, the comprehensive documentation of how, where and why these tools are affecting health(care) is not well documented.
This thesis provides a comprehensive review of the impact of social media in medicine and health(care). Chapter 1 provides an overview of the conceptual and theoretical frameworks, along with the assumptions, that guide the use of social media in the health domain. Chapter 2 synthesizes the what, where, when, how and why social media are being adopted, structured according to the different functionalities of social media. These include blogs, microblogs, social networking, professional and thematic networking, wikis, media sharing tools, mashups, collaborative filtering/bookmarking and other social media (e.g., Second Life). Chapter 2 also discusses a series of clinical implications and recommendations for stakeholders wishing to engage these dynamic spaces. Chapter 3 reviews three recent administrative and judicial cases that have emerged from the inappropriate use of social media and Chapter 4 concludes with the main implications of and significance of the findings. Further research is clearly required to solidify the evidence on the use of social media in health care and to explore and document its economic, clinical, governance and tactical impact and utility.
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Sharag-Eldin, Adiyana. "The Role of Geography Space and Place in Social Media Communication:Two Case Studies of Policy Perspectives." Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1571484284023254.
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Sun, J. (Jinou). "What and how do companies benefit from social media?:a review of seven company case studies." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201909192902.
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Abstract. Social Media (SM) has turned into our daily life in the information society. People are showing an increasing tendency to build and nurture their online social relationship on SM platforms. Organizational SM has become an important research area for both scholars and practitioners who are interested in online technologies. It is worth of studying what the researches have been done related to the SM usage in organizations, and how the organizations have utilized the SMs for own specific purpose.
SM used in organization has grown continuously. Business enterprises quickly recognize the value of shared contents. They have been increasingly adopted in the workplace for decision-making, supporting corporate communication, knowledge management, facilitating communication both inside organization and the stakeholders outside organization, increasing the social capital, enhancing the brand value and promoting the marketing practice in organization, both in business to business and business to customers. Many corporations are using blogs, wikis, and social networking sites (SNS) as routine parts of their business operations. The performances of the usage of the SM can be generally classified as internal usage and external usage. All of them have the different purposes and tactics basing on various targeted users.
For the thesis work, a literature review was conducted by studying the existing empirical research on the usage of SM in organizations from selected existing scientific articles. The current status of the organizational SM usage has been investigated. Two theories have been chosen which are both the affordances of SM (Visibility, Persistence, Editability, and Association) and the honeycomb functional building blocks of SM (Identity, Conversations, Sharing, Presence, Relationships, Reputation and Groups). Based on them, the case studies in seven companies have been explored, aiming to search some of the four affordances and certain amount of the seven functional blocks in organizational SM activities, and explain how they influences the organizational behaviours. Applying such two theories shows that the organizations may participant the SM platforms efficiently and effectively in various ways. Some good practises of the SM usage have been portrayed. The risks related of using SM platforms have been mentioned as well. The future potential research works related the organizational SM usage has been discussed.
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Elmgren, Tove. "Speaking Tumblr : A Case Study of Textual Communication on Social Media." Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37014.
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This essay describes a case study of textual communication on the online social mediaplatform Tumblr. The aim of the research was to analyse the communicative functions and thestylistic, sociolinguistic, and pragmatic characteristics of textual discourse on Tumblr. Usingdata gathered on Tumblr, this essay analyses discursive aspects such as function, style, andpragmatics, relating the findings to literature on topics including relevance theory and theoriesof computer-mediated communication and cyberpragmatics. The research found thatdiscourse on Tumblr is largely phatic in nature, with an overwhelming focus on the discussionof shared interests. Such discussion on Tumblr appears to heavily depend on sharedbackground knowledge, which works as a barrier of in-group discursive solidarity andprovides and furthers feelings of connectedness. This study further found that alternative useof style and grammar on Tumblr appears to be largely uniform, suggesting that divergencesfrom standard norms are a way of displaying membership of a group and obtaining covertprestige, rather than a display of linguistic innovation.
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Wahyuni, Ekawati Sri. "The impact of migration upon family structure and functioning in Java." Title page, contents and abstract only, 2000. http://web4.library.adelaide.edu.au/theses/09PH/09phw1368.pdf.
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Includes bibliographical references (leaves 444-460). A study based on a case study with integrated macro and micro approaches to investigate some effects of the development and industrialisation processes in Indonesia.
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Misailidou, Eftychia. "Female Representation in TV : the case of the superhero genre." Thesis, Malmö universitet, Malmö högskola, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-41599.
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Wang, Tianyi. "Fan Participation in the Age of Social Media – the Case of Kris Wu’s Fan Group." Thesis, Uppsala universitet, Institutionen för informatik och media, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-385704.
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This thesis aims to explore how fans use social media to participate in activities relatedto the idol, and what is the level of participation of different fans in the fan group. Thisthesis used qualitative research methods – online observations and semi-structured indepth interviews to collect the empirical data, through focusing on the fan group of KrisWu. The theories of Jenkins and Carpentier are also applied to explore and describe theparticipatory practices of fans. By employing the theory of Jenkin’s participatoryculture to the first part of the analysis, the research results show that for the fans, socialmedia plays an important role in their participation, providing fans with a newenvironment to communicate and organize activities. Fan activities can be categorizedinto three major types: online consumption behaviors, fan text productions, and onlinesupporting activities. By applying the political and critical approach of participation, aswell as Carpentier’s four-level analytical model to the second part of the analysis, thisstudy finds that there are three sub-processes related to online fan communities – themanagement subprocess, the activity organization subprocess, and the subprocess oftext production and distribution. In each fan group, there are four different roles of fans– leaders, creators, supporters, and less active fans. Besides, through analyzing theidentities and decision-making moments, it can be said that although each fan isrelatively equal in the whole participatory process, there are still certain power relationsbetween each role of fans, especially in the process of fan group management.
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Xu, Xia Ying. "Chinese audiences & US sitcoms : the case of friends." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874204.
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Sastrawan, Dewa Ayu Dwi Damaiyanti. "The Instagram News Logic : The Encoding and Decoding of News Credibility on Instagram in the COVID-19 Infodemic in Indonesia." Thesis, Uppsala universitet, Medier och kommunikation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446746.
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In the occurrence of the COVID-19 pandemic, a trend of Instagram as a news source emerged in the Reuters Institute Digital News Report 2020 (Reuters, 2020). Instagram’s visual factor has made accessing news more feasible and convenient through a curated feed. Consequently, news producers are migrating to social media platforms, including Instagram to serve news consumption needs. However, journalism on social media has been criticized for its lack of journalistic legitimacy where media trust is challenged by the sensationalism of news to drive engagement metrics. Moreover, the COVID-19 infodemic (WHO, 2020) has escalated the concern of news credibility due to a circulation of misinformation regarding the pandemic and overwhelming citizens. Hence, the objective of this study is to analyze how a news outlet on Instagram maintains journalistic legitimacy and how Instagram users navigate news through information abundance in finding credible and trustworthy news. The analysis of this study takes into account an Indonesian news outlet on Instagram called Narasi Newsroom, by interviewing a representative from the news producer, a content analysis of their news content, and interviewing Indonesian Instagram users. The empirical findings illustrate how Narasi Newsroom can revive journalistic legitimacy through an innovative approach without diminishing journalism quality on Instagram. With its principle of educating the audience to understand the news beyond factual statements, Narasi Newsroom’s strategy of riding the wave to serve audience needs upholds journalism values through critical thinking and credible sources. By conducting the study through updating the encoding/decoding model (Hall, 1973; 2009), it was found that the social media logic (Dijck & Poell, 2013) can balance journalism practice on Instagram as well as practices critical thinking for news consumers in finding trustworthy news. In light of the post-truth era, media trust and news credibility may be challenged, however, they are not lost when journalism on social media takes accountability to serve news consumers’ needs. Consequently, it takes both the news producers and consumers to take a critical stance to preserve trust in the news.
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Giblin, Patrick J. "Social media's impact on higher education crisis communication plans." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/776.
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Using case study methods, four crises that were reported in the past 36 months were examined to see if university officials modified established crisis communication plans to better respond to messages and rumors on social networking. Two of the crises dealt with safety issues and two were reputational crises designed to discredit the institution. Four communication professionals were also interviewed for their opinions about social networking use during crises. The study concludes that universities should adopt a social networking aspect into crisis communication plans, including preauthorizing specific types of messages to be released during the first few minutes of a crisis without review from higher administrators. A model of this new crisis communication plan is included. Social media use is also recommended during other stages of a crisis to better inform the community of what is happening on a campus.
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Berg, Esther van den. "The influence of domestic NGOs on Dutch human rights policy : case studies on South Africa, Namibia, Indonesia, and East Timor /." Antwerpen ; Oxford : Intersentia, 2001. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009581548&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Chu, Shun-chi Donna, and 朱順慈. "Disciplining media: the encounters between the cultures of media and school." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B29739603.
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Han, Jiashu. "Did Huawei Fail in the Crisis? : Case studies of Crisis Communication for Chinese Multinational Enterprise on Social Media." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-354891.
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This study analyzes crisis communication strategy of a Chinese multinational technology enterprise on social media and tests the effectiveness of the crisis response. This study conducts quantitative analysis on two social media crises experienced by Huawei Technologies Co. Ltd in 2017. The analysis uses Situation Crisis Communication Theory (SCCT) as the theoretical framework, and proposes advices of crisis management for multinational technology enterprises in emerging countries represented by Huawei. The results show that when multinational technology enterprises face crisis, it is necessary to analyze the situation of crisis in a rational and localized way according to different social and cultural context, and adopt appropriate crisis communication strategies. While dealing with a complex cultural environment, avoiding cultural conflicts is an effective choice.
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Gannon, Patrick J. "The impact of social media on crisis communication." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/775.
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The purpose of this study was to examine the impact of social media on crisis communication. To evaluate this impact, a case study method was utilized examining the crisis communication response of the Deepwater Horizon Oil Spill on April 20, 2010. This study focused on the response of the responsible party, British Petroleum, and the general public over three social media: Facebook, Twitter, and blogs. Through extensive analysis of both the company's and public response to the Gulf spill, nine implications were identified regarding social media's influence on crisis communication.
These implications highlighted the potential for organizations to build interpersonal relationships with its publics. These relationships were found to be crucial in times of crises. The implications of this study also pointed to interactivity, using a "human voice," trust, and credibility as crucial factors in building these relationships and leading an effective crisis response across social media. This study also noted the new stress for organization's to respond quickly to crises as a result of instant news brought by social media. Implications of this study also highlighted social media's influence on
individuals becoming contributing members of a crisis response. While social media has influenced the practice of crisis communication in many ways, this study found that the principles and ethics of the field have remained the same. In conclusion, analysis suggests that BP neglected using social media in its crisis response, a channel which has entered the mainstream of crisis communication. As a result, this study recommends the use of social media before, during, and after a crisis to ensure the welfare of a company and its relationship with its publics.
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Nguyen, Viet Hung, and Zhuochuan Wang. "Practice of Online Marketing with Social Media in Tourism Destination Marketing : The Case Study of VisitSweden, Sweden." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9261.
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Purpose: The paper seeks to provide insights into the application of internet communication technologies with social media in tourism industry from the perspectives of destination marketing organizations (DMOs), evaluating their effectiveness for tourism destination marketing management. The specific purpose is to uncover the important role online marketing with practice of social media to build the destination brands and engage the audience to reach potential visitors. Design/methodology/approach: Qualitative case-study method generates understanding of approach on digital innovation in DMOs’ marketing. In-depth interview allows exploration of how online marketing strategies with practice of social media used in destination branding processes and engagement of the audience. Findings: DMOs need to realize the role online marketing and social media activities in marketing tourism destination and engage the audience to reach the potential visitors. Social media as one of internet communication options is an area of growth in the online marketing communication DMOs need to emphasize the wide participation in online marketing and social media activities to achieve benefits. DMOs have to be in the place where the visitors are. Integrating online marketing and social media activities with traditional marketing is an essential marketing strategy for today’s DMOs. Practical implications: Understanding the role of online marketing and social media in building destination brands and creating audience’s engagement may contribute to the success of marketing strategies and correspondingly to the destination’s ability to increase the competitiveness. Research limitations/implications: This study offers the contributions to the need of creating online marketing strategies and leveraging social media activities. However, it probably suffers from the fact that it has been conducted in a specific DMO. Therefore it would be evaluated in comparison with the results of other DMOs to generalize the patterns. Originality/value: The study contributes to debates on the use of social media in destination marketing, the value of the study lies in a new approach to the role of online marketing and social media focusing on building destination brands
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Dai, Cuixiang. "A path to social upheaval : media and the construction of revolutionary fashion." HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1175.
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Malenkovich, Ilona Yurivna. "Grief Lives Online: An Empirical Study of Kübler-Ross' Categories of Bereavement on MySpace Profiles." PDXScholar, 2013. https://pdxscholar.library.pdx.edu/open_access_etds/1441.
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With the widespread use of the Internet, grief has been extended in its representation. Specifically, social networking sites, like MySpace, have turned grief presentation from private expressions into public displays of mourning. This study utilizes the theoretical foundations of the grief presentation process of Kübler-Ross' (1969) five categories of bereavement (denial, anger, bargaining, depression and acceptance) to determine whether the grief presentation process is present in an online setting. In this study, the researcher conducted an empirical investigation of 4,931 comments, resulting in 22,263 bereavement themes outlined by Kübler-Ross, which were condensed into 2,288 time-point comparisons posted to 140 MySpace profiles of users who have passed-on. Results revealed noteworthy practices surrounding grief presentation on the MySpace profiles of the deceased. Specifically, bereaved commenters post a significantly greater number of bereavement narratives in the first three months post-mortem as opposed to months four through six. Additionally, race and sex of the deceased, as well as sex of the bereaved, did not prove to be mitigating factors in online grief presentation. Moreover, across observed races and sexes, the bereavement category of acceptance was found most often, followed by depression, denial, anger, and bargaining. Findings suggest that post-mortem commenting behavior blends current memorializing practices while also extending the space for communication and grief presentation. Additional implications for understanding grief communication on MySpace and future directions for research conclude this study.
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Xia, Bing Qing. "Immaterial labor in Chinese social networking site : a preliminary case study of the Renren network." Thesis, University of Macau, 2010. http://umaclib3.umac.mo/record=b2150206.
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Loberg, Johan. "OK generations, interact! : A quantitative case study on motivations, employer engagement, perceptive and technical affordances on internal social media from a generational perspective." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78237.
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Successful internal social media motivates and engages employees in the emerging digital world. It provides them sufficient tools to exchange skills and collaborate through these platforms. For instance, they are able to build relationships with their colleagues and employer (relatedness), learn and share their skills and expertise (competence). In times of remote working, internal social media can help to facilitate these values that help all parts of the organisation to stay connected with each other. These platforms are also enriched with technical functions that enable the users to interact with each other in different ways. It also provides opportunities for visual storytelling to enhance and strengthen the communication that takes place on internal social media. The platforms are challenging since it is hard to engage and motivate age generations, where they all have different technological experience and somewhat cultural differences. This thesis is a quantitative survey case study conducted for a larger cooperation, based on theories such as self determination theory, employer engagement and affordances. This research contributes to existing literature by understanding generations’ motivation and engagement on internal social media, in contrast to existing research on private social media. It also analyses how professional and private social media use is related to employer engagement. Lastly, what interactions and formats are most valuable to each generation based of affordances. The study analyzes a sample of 330 respondents collected through the company's internal social media (Workplace). The generations that will be examined are from the oldest Baby Boomers, Generation X, Millennials and youngest Generation Z. The final result concluded low participant frequency on Generation Z, which led to them being combined with Millennials in the analysis. Findings indicated that, Generation X are most motivated to exchange skills and expertise on Workplace (Competence), Baby Boomers and Millennials and Generation Z were less motivated to use it in general. However Baby Boomers were slightly more motivated by relatedness. The result also shows that there is a strong relationship between social media usage and employer engagement. The most valuable functions for all generations were the comment function and they all agree the video is the best way to communicate on internal social media.Framgångsrika fall av implementering av interna sociala medier motiverar och engagerar anställda i den växande digitala världen. Det ger dem tillräckliga verktyg för att utbyta färdigheter och samarbeta på dessa plattformar. Till exempel kan de bygga relationer med sina kollegor och arbetsgivare (relatedness), lära sig och dela sina färdigheter och expertis (competence). I tider med allt mer fjärrarbete kan interna sociala medier underlätta för alla delar inom organisationen att hålla kontakten och samarbeta med varandra. Dessa plattformar är också berikade med tekniska funktioner som gör det möjligt för användare att interagera med varandra på olika sätt. Det ger också möjligheter för visual storytelling att förbättra och stärka kommunikationen som sker på interna sociala medier. Plattformarna är utmanande eftersom det är svårt att engagera och motivera de olika åldersgenerationer som finns, där de alla har olika teknisk erfarenhet och det finns kulturella skillnader. Detta är en kvantitativ fallundersökning genomförd för ett större företag, baserad på teorier som self determination theory, employer engagement och affordances. Studien bidrar till med forskning till befintlig litteratur genom att förstå generationernas motivation och engagemang på interna sociala medier, i kontrast till befintlig forskning på privata sociala medier. Den analyserar också hur professionell och privat användning är relaterad till employer engagement. Slutligen, studeras vilka interaktioner och format som är mest värdefulla för varje generation baserat på konceptet affordances. Studien analyserar ett urval av 330 respondenter som har samlats in via företagets interna sociala medier (Workplace). Generationerna som kommer att undersökas kommer från de äldsta Baby Boomers, Generation X, Millennials och yngsta Generation Z. Det slutliga resultatet visade låg deltagarfrekvens av Generation Z, vilket ledde till att dessa deltagare kombinerades med Millennials i analysen. Resultaten visade att Generation X är mest motiverade att utbyta färdigheter och kompetens på Workplace (Competence), Baby Boomers and Millennials och Generation Z var mindre motiverade att använda det i allmänhet. Men Baby Boomers var lite mer motiverade av relatedness. Resultatet visar också att det finns en stark koppling mellan användning av sociala medier och employer engagement. De mest värdefulla funktionerna för alla generationer var kommentarsfunktionen och de är alla överens om att videon är det bästa sättet att kommunicera på interna sociala medier.
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Suddason, Kelvin. "Rethinking Rhetoric: An investigation of political persuasion online. A case study of Mauritian electoral interviews livestreamed on Facebook." Master's thesis, Faculty of Humanities, 2021. http://hdl.handle.net/11427/33038.
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The live-commenting feature Facebook Live offers a unique look into how persuasion operates online. By giving citizen-users, or the viewertariat (see Anstead & O'Loughlin, 2011), the opportunity to comment on live political performances, Facebook Live presents a worthy site of investigation into how traditionally-powerful performer-persuaders (electoral candidates) now face off with traditionally-excluded masses of audience-persuadees (citizen-users). The livestream then becomes a mediated space of contestation, where the boundaries between persuader-persuadee and performer-audience fades, where, this study proposes, persuadee becomes persuader, rendering, in the process, the traditional persuader less persuasive, and thus less powerful. The study sought to understand how electoral persuasion operates online in Mauritius by using the Facebook livestreamed interviews of three candidates (incumbent, long-time, and first-time candidate) running in the December 2017 By-Election. A combined rhetorical and content analysis was conducted on candidates' representative claims (see Saward, 2006) and the viewertariat responses to these claims. This study finds that candidates employ a self-centred rhetoric, focusing on their ‘candidateness' rather than their representativeness, which, this study proposes, has ramifications on how candidates approach politics in contemporary Mauritius. The study also finds that the viewertariat is actively engaged in counter-persuasion, constructing their own (re)representative claims and exchanging primarily with other viewertariat members and lurkers (see Hill & Hughes, 1997). The viewertariat exhibits horizontal persuasion which, this study discusses, dilutes the vertical persuasion employed by candidates. The overall findings lead to the conclusion that rhetoric as a theoretical framework must be extended to adequately capture the persuasive dynamics in online electoral public spheres. A new theoretical framework is finally proposed, with the tripartite distinction between performer-text-audience rearranged to include performer-persuasive text-viewertariat-lurkers, and complemented with an argument as to the growing conceptual obsolescence of the ‘audience' in studying rhetoric online.
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Demishkevich, Maya. "Small Business Use of Internet Marketing: Findings from Case Studies." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1340.
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Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and had fewer than 20 employees. Data came from semi-structured interviews with the small business owners, direct observations of the firms' online marketing processes and technology, and evaluation of companies' use of different Internet marketing channels. The data analysis strategy drew on resource-based view theory propositions, examinations of conflicting explanations discovered during the literature review, and cross-case synthesis. The 5 emergent themes encompassed unstructured planning, limited Internet marketing knowledge and expertise, use of Internet marketing channels and tools, lack of systematic approach to the management of Internet marketing, and inadequate measurement of Internet marketing efforts. By engaging in Internet marketing strategy planning, acquiring specialized Internet marketing knowledge, measuring marketing performance, and extending their Internal marketing resources through outsourcing, small business owners may develop and implement successful online marketing strategies. These findings may influence positive social change by contributing to more effective and efficient marketing practices in small firms that can lead to better financial performance, higher survival rates, and a healthier economic system.
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Anwar, Syed Sarosh. "Countering Social Exclusion of Young Muslims: : A Case Study of the Potential of Inclusion in the Finnish Media Literacy Education." Thesis, Malmö universitet, Malmö högskola, Institutionen för globala politiska studier (GPS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-42878.
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What is the potential of inclusion of young Muslims in the Finnish media literacy education? In this thesis I answer this research question to draw a conclusion on the importance of coherently operationalizing performance indicators of inclusion in national media literacy policies, which can be transferred and utilized transnationally to counter social exclusion of young Muslims in media literacy education in Western Europe. I define and highlight four core criteria of inclusion to evaluate policy process and input, which contribute with answering the research question posed in this thesis. Moreover, a qualitative content analysis based on a single case study approach is applied to uncover all relevant information from the primary and secondary literature concerning the case selected. Similar to a number of academic studies closely related to the topic of this thesis, I apply the theoretical framework of policy evaluation as a lense to explain and explore the phenomenon under investigation. Conclusively, this thesis suggests that the potential of inclusion of young Muslims in the Finnish media literacy education is moderate due to the existence of both coherently defined as well as less coherently defined goals, objectives, and related performance indicators of inclusion in the Finnish media literacy policy. Key Words: Inclusion, media literacy policy, media literacy education, Islamist radicalization and extremism, social exclusion, transnational, young Muslims.
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Icleanu, Constantin C. "A CASE FOR EMPATHY: IMMIGRATION IN SPANISH CONTEMPORARY MEDIA, MUSIC, FILM, AND NOVELS." UKnowledge, 2017. http://uknowledge.uky.edu/hisp_etds/33.
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This dissertation analyzes the representations of immigrants from North Africa, Latin America, and Eastern Europe in Spain. As engaged scholarship, it seeks to better the portrayal of immigrants in the mass media through the study of literature, film, and music about immigration spanning from the year 2000 to 2016. Because misconceptions continue to propagate in the media, this dissertation works to counteract anti-immigrant, xenophobic representations as well as balance out overly positive and orientalized portrayal of immigrants with a call to recognize immigrants as human beings who deserve the same respect, dignity, and rights as any other citizen.
Chapter 1 examines and analyzes the background to immigration in Spain by covering demographics, the mass media, and political theories related to immigration. Chapter 2 analyzes Spanish music about immigration through Richard Rorty’s social theory of ‘sentimental education’ as a meaningful way to redescribe marginalized minorities as full persons worthy of rights and dignity. Chapter 3 investigates the representation of immigrants in Spanish filmic shorts and cinema. Lastly, Chapter 4 demonstrates how literary portrayals of immigrants written by undocumented immigrants can give rise to strong characters that avoid victimization and rear empathy in their readers in order to affect a social change that minimizes cruelty.
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Phakathi, Bekezela. "Impact of new media technologies on the production of economics news in South Africa : a case study of Fin24.com (www.fin24.com)." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1007631.
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New media technology continues to provide journalists with sophisticated tools that are changing news processing and gathering. Economics journalists in particular have grasped the possibilities offered by new media technologies. Thus, this paper offers a theoretical and practical look at how new media technologies have impacted the production and processing of economics news in South Africa, with a particular focus on Fin24.com which is South Africa's biggest online economics news publication. Using qualitative research methods and the case-study approach, this thesis documents the impact of new media technologies on the production of economics news. It draws on Witschge and Nygren's (2009) framework which describes how new media technologies change the nature in which news is produced and processed. New media technologies in this study will refer to the Internet, particularly search engines like Google, social networking sites such as Twitter and Facebook, Blogs as well as mobile telephony. Economics journalism will here refer to all coverage of economics and business-related news. This is because the case study (Fin24.com) covers both business and economics journalism by strict definition. Findings reveal that these new media technologies have not only changed economics newsgathering and processing but also journalistic routines. The findings generally show that new media technologies make it easier for economics journalists to produce the news quickly and efficiently. Indeed, the most distinguishing characteristic of new media is its overall speed, which is both challenging and attractive. The findings also reveal that new media technologies within a newsroom can be problematic in a number of ways, mainly raising issues of accuracy and credibility thus challenging the profession of economics journalism more than ever.
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Poch, Manuel. "The Role of Social Media in Sports when Developing Long-Term Relationships with Fans| The Case of the St. Louis Rams and the LA Galaxy." Thesis, Southern Illinois University at Edwardsville, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1589179.
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This study investigates how professional sports organizations are using social media to develop long-term relationships with supporters as well as to explore additional functionalities social media have within their marketing and communication strategies. This qualitative comparative case study uses relationship marketing as the base theory and semi-structure interviews as the method of data collection. The interviews were performed to key marketing and communication personnel of the Saint Louis Rams (Rams) of the National Football League (NFL) and the LA Galaxy (Galaxy) of the Major League Soccer (MLS) in order to gather valuable insight into this phenomenon.
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Jansen, Erik Pieter. "Use, needs and determinants of performance information : case studies in local social services departments /." Capelle a/d Ijssel : Labyrinth Publications, 2000. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009533209&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Tasini, Emma. "Photographic Representation and the Syrian Refugee Crisis: A Case Study at the Claremont Colleges." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/pitzer_theses/90.
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This thesis focuses specifically on student media consumption around the Syrian Refugee Crisis at the Claremont Colleges through interviews and participant observation in order to understand the role of media photos in knowledge production around the Syrian Refugee Crisis. Looking at the role of photos in a cross-cultural understanding of the Refugee Crisis, this thesis analyzes the way individuals read and interpret these photos. I argue that photos have a vital role in knowledge production of the Syrian Refugee Crisis however their presentation and consumption occurs in a complex world without guidelines of what photos impact are and how they should be used. Finally, I aim to understand the potential for more ideal representation of the Syrian Refugee Crisis.
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Ngam, Theophilus Mamnkeli. "Media as agenda setters : a study of the infected and affected living with HIV/Aids." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/20884.
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Assignment (MPhil)--University of Stellenbosch, 2007.ENGLISH ABSTRACT: The media, in its ongoing task to inform and educate South Africans, seemingly set the agenda in such a way that depicts poor black African people as the only racial group that is affected and infected by HIV/Aids. Photographs of poor black Africans are also used to inform and educate the public about the pandemic. In short, the media has set an agenda that has given HIV/Aids a black African face: vulnerable, helpless and living in squalid conditions. The hypothesis of this research is that it is racial stereotyping of poor black Africans, and that it is perpetuated by the Daily Dispatch and other media. It is also important to note that the voices of the affected and infected are not prominent in news reports about the pandemic. Their stories are either told by the journalists themselves or someone else as a spokesperson. The media must begin to give space to the heroes and heroines who are affected and infected by the HIV/Aids pandemic to tell their stories in their own words. Qualitative content analysis of the Daily Dispatch from 1 to 31 December 2004 was conducted. News stories, photographs, headlines and captions were analysed. This analysis shows that the voices of the affected and infected are still lacking in news reports and that poor black African people are used as the only visuals in HIV/Aids news stories. This study recommends that more attention should be given to upholding and respecting the rights of the affected and infected by the disease. The media should also allow their voices to be heard, not through spokespeople, but from their own mouths.
AFRIKAANSE OPSOMMING: Dit lyk of die media in sy voortgaande taak om Suid-Afrikaners in te lig en op te voed, die agenda op so ’n manier stel dat dit arm swart Afrikane as die enigste rassegroep voorstel wat deur MIV/Vigs geaffekteer en geïnfekteer word. Foto’s van arm swart Afrikane word ook gebruik om die publiek oor die pandemie in te lig en op te voed. In ’t kort, die media het ’n agenda gestel wat MIV/Vigs ’n swart, Afrika-gesig gee: een wat arm, ontvanklik en hulpeloos is, en wat in haglike toestande leef. Die hipotese van hierdie navorsing berus daarop dat dit rasse-stereotipiering is van arm swart Afrikane, en dat die Daily Dispatch en ander media dit perpetueer. Dit is ook belangrik om daarop te let dat die stemme van die geaffekteerde en geïnfekteerde nie so prominent in nuusberige oor die pandemie is nie. Hul stories word vertel deur die joernaliste self, of iemand anders wat ’n segspersoon is. Die media moet begin om hierdie helde en heldinne wat deur die siekte geaffekteer en geïnfekteer is, self hul storie te laat vertel, in hul eie woorde. Kwalitatiewe inhoudsanalise van die Daily Dispatch van 1 tot 31 Desember 2004 is uitgevoer. Nuusstories, foto’s, opskrifte en onderskrifte is geanaliseer. Hierdie analise toon dat die stemme van die geaffekteerde en geïnfekteerde steeds in ons nuusberigte ontbreek en dat arm swart Afrikane die enigste visuele onderwerpe in MIV-Vigs nuusstories is. Hierdie studie beveel aan dat meer aandag gegee moet word om die regte van die geaffekteerde en geïnfekteerde te bewaar en te respekteer. Die media moet ook toelaat dat diegene se stemme gehoor word, nie deur segspersone nie, maar uit hul eie monde.
ISISHWANKATHELOL: Kubonakala ngathi amajelo eendaba kwinzame zawo zokufundisa nokwazisa uluntu loMzantsi Afrika ngesifo sikaGawulayo neNtsholongwane yaso, abonakalisa abantu abaMnyama beli njengohlanga ekukuphela kwalo oluthi luchatshazelwe sesi sifo. Nkqu nemifanekiso ethi isetyenziswe kumabalili athetha ngesi sifo, yileyo yabantu abaMnyama abazimpula zikalujacu ezingathathi ntweni. Ngokufutshane amajelo eendaba anika isizwe umzobo osengqondweni othi, uGawulayo neNtsholongwane yakhe uchaphazela ze ubulale abantu abaMnyama abahluphekileyo nabaphila phantsi kweemeko zobugxwayiba. Kusenjalo olu hlalutyo lubonakalise ukuba amazwi abantu abanesifo sikaGawulayo nabo bachaphazelekayo awakho kupapasho lweendaba. Kwakhona iingxelo ngesi sifo zinika ingqwasela kubantu abaMnyama abahluphekileyo neminifanekiso yabo kuphela. Akukho nto ithethekayo ngezinye intlanga. Okokuqala, olu phando ngoko ke lucebisa ukuba makuhlonitshwe umGaqo Siseko weli ngokubhekiselele kumalungelo abantu ingakubi abo banesifo sikaGawulayo neNtsholongwane yaso. Okwesibini, amajelo eendaba mawaqinisekise ukuba abantu abagula sesi sifo nabo sibachaphazelayo bayazithethela ngemilomo yabo kuba ngabo abajamelene neentlungu umhla nezolo.
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Matti, Sara. "Communication – the road to innovation : A qualitative case study of a municipality's use of social media for innovation." Thesis, Umeå universitet, Institutionen för informatik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136378.
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Social media for innovation have been used by organizations all over the world to involve users in the innovation process. However, it has not been studied to a great extent within the public sector. The public sector context is different from other organization and focus on innovation to improve citizens’ service. This study aims to investigate how the public sector uses social media for innovation purposes, by conducting semi-structured interviews with employees at a municipality. The study showed that the public sectors adoptions of social media in their innovation process are sporadically applied. It showed that they do involve users in innovation, but mainly through face-to-face meetings. Communication is the common denominator in both the innovation procedures and the social media usage within the public sector. In conclusion, communication can be the road to innovation for the public sector.
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Bentley, Jon Alexander. "A Question of Queerness: Case Studies of Contemporary American Television." Thesis, University of North Texas, 2005. https://digital.library.unt.edu/ark:/67531/metadc4900/.
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This project utilizes a case study approach to explore the various ways in which the portrayals of gay people have changed on American television. Three contemporary programs - Will & Grace, Queer Eye for the Straight Guy and The L Word - are examined as examples of how far American television has progressed in terms of treating gay people with respect. Whether those shows move beyond merely presenting gay characters and into a level of actively challenging mainstream views on gay people is also examined. Findings suggest different factors affect the ability of the individual programs to test said views - including the genres to which each belongs, and their presence on network television (Will & Grace), basic cable (Queer Eye for the Straight Guy) or premium cable (The L Word). While all three programs show some tendencies toward queerness, they also take steps toward negotiating with mainstream culture, indicating that complete queerness may be an unattainable goal on American television.
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Al, Saqer Layla Hassan. "Promoting social change in the Arab Gulf : two case studies of communication programmes in Kuwait and Bahrain." Thesis, University of Stirling, 2006. http://hdl.handle.net/1893/200.
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The thesis presents rich empirical analysis of the role of public relations in facilitating participation in social change in the Arab Gulf. The focus is on what public communication approaches are used and how they are regarded from the perspectives of the key social actors. It presents an historical and sociological background of public communication and media in the Arab Gulf. Moreover, it provides in-depth analysis of two empirical case studies in the Arab Gulf: Ghiras, the national drugs prevention programme in Kuwait, and Be Free, the voluntary anti-child abuse programme in Bahrain. This thesis relates the practice of public communication in the Arab Gulf society to Arabic culture and ethics. The thesis uses a qualitative constructivist paradigm to “re-construct” the multiple realities initially constructed by social actors in the cases to provide original insights on the role of public communication and public relations in social change in the Arab Gulf. It presents a new perspective of 'social change' in the two cases that is tied to Islamic ethics. Besides, it re-constructs original Arabic-oriented understanding of 'relational' and 'persuasion' approaches, which differs from the Western paradigm. One of the key contributions of the thesis is its adaptation of relevant Western communication models to the empirical Arab Gulf cases to identify some of the crucial factors of the practice and role of public communication in the Arab Gulf. The unique contribution of this thesis is that it develops a greater understanding of alternative cultural context that might contribute to the adaptations of existing theory and therefore a first step towards new models. It introduces a theoretical framework for other scholars to develop an Arabic public communication ethics theory and to build up a cultural model of the practice of public communication and public relations in the Arab Gulf. The thesis generates key theoretical implications that contribute to the theoretical discussion on the value and role of media, public relations, social marketing, and public communication in the Arab Gulf society at the age of globalisation.
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Halilovic, Dzenana, Evelina Samuelsson, and Louice Jonson. "Facebook in the Banking Industry : A Case Study in SEB, Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15598.
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The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. The purpose of this thesis is to investigate what the role of Facebook is in relationship marketing within banking, a case study in SEB, Sweden. The theoretical framework is focusing on three major parts for this paper. Bank marketing involves ways of marketing and segmenting a bank, furthermore relationship marketing includes theories on building long-lasting relations with customers, and finally service related technology contains technological developments and strategies of social media This thesis is done according to an explanatory technique as material has been collected by qualitative interviews and the findings have been textual data. The study has been designed into a single case study of SEB. Interviews has been conducted to understand the way a Swedish retailing bank is using social media to enhance their customer relation. It was found that SEB is seen as a personal and rather modern bank with good accessibility according to the respondents. Furthermore, customers are kept satisfied and maintained through trust, loyalty, and proactive acting. Also, the Facebook service is a good communication tool that gives fast replies and is available to use anytime. The role of Facebook within banking is multiple in association to relationship marketing. For instance, it brings along a fast communication tool and a great flexibility. SEB is rather innovative in their operation by rapidly adopting new means of technologies. The bank’s brand image as a personal and proactive bank can further be strengthened through Facebook. Additionally long term relations can be stimulated through the increased communication, collaboration, and trust that Facebook builds. SEB operates proactive relationship marketing and Facebook is one of their latest proactive approaches. What has been realised is the role of Facebook to enhance customer satisfaction and relations in the long run.
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Alistoun, Garth. "Toward a culture of engagement: leveraging the enterprise social network." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1010869.
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This research aims to provide a theory of enterprise social networking that generates and/or sustains a culture of employee engagement within a chosen South African private sector company. Based on an extensive review of interesting literature and the application of a grounded theory process in a chosen case, this research work provides a theory of enterprise social networking sustaining and growing employee engagement together with an explanatory theoretical framework that makes the theory more practical. Employee engagement is defined as “the harnessing of organisation member’s selves to their work roles; in engagement people employ and express themselves physically, cognitively, and emotionally during role performances.” This research regards employee engagement as a three part concept composed of a trait (personality/cognitive) aspect, a state (emotional) aspect, and a behavioural aspect. Research has shown that employee engagement has an unequivocal positive impact on business outcomes, such as profitability, business performance, employee retention and productivity. Employee engagement can be regarded as a culture if it is abundant within the organization’s employee population. Gatenby et al. (2009) propose that employee engagement is fostered by creating the desire and opportunity for employees to connect with colleagues, managers and the wider organisation. This standpoint is supported by Kular et al. (2008) who state that the “key drivers of employee engagement identified include communication, opportunities for employees to feed their views upward and thinking that their managers are committed to the organisation.” Further indicators of employee engagement include strong leadership (particularly in the form of servant leadership), accountability, a positive and open organisational culture, autonomy, and opportunities for development. One of the key facets of employee engagement is connection. A complementary definition of social media, an umbrella under which enterprise social networks fall, is that “(it) is more of a relationship channel, a connection channel. Each and every tweet, update, video, post, is a connection point to another human being. And it’s the other human being who will determine your worth to them.” Social media provides participants with access to a larger pool of resources and relationships than they would normally have access to. This enlarged relationship/resource pool is a result of expanding human and social capital enabled through social media tools. In order to produce a theory of enterprise social networking sustaining and growing a culture of employee engagement a rigorous grounded theory methodology coupled with a case study methodology was applied. The case study methodology was used to identify a suitable research site and interesting participants within the site while the grounded theory process was used to produce both qualitative and quantitative data sets in a suitability rigorous fashion. The corroborative data was then used to discover and define the emergent theory.
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Chen, Xiao Fan. "Internet use pattern and the production of social capital : the case of students in University of Macau." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1874118.
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Phiri, Millie Mayiziveyi. "Media representation of South Africas female politicians : the case of the Mail & Guardian – 2010 to 2011." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86556.
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Thesis (MPhil)--Stellenbosch University, 2014.ENGLISH ABSTRACT: This study is a feminist investigation of the reporting on the female politicians in the Mail & Guardian using the SADC Protocol on Gender and Development media requirements on content as the yardstick. The Protocol is a regional policy adopted in 2008 by regional governments aimed at achieving gender equity in key sectors by 2015. The Protocol is a regional instrument set up to assist in meeting the Millennium Development Goals (MDGs). The study investigated whether the Protocol’s media requirements were being observed by the Mail&Guardian. The media’s role of providing information can assist the MDGs to be met. These requirements encourage the media in the region to reach gender parity in the use of news sources and writing of news reports that help to reduce gender-based violence and the portrayal of women that is not stereotypic and oppressive. The themes of the study, which were “gender-based violence”, “gender oppression” and “stereotypes against women” were influenced by these requirements. Gender-based violence is a major impediment to development in Africa because of the heavy financial burden it puts on governments and communities to treat victims and offer them shelter and counselling. Gender-based violence affects women’s full productivity in society because it results in death or victims remaining absent from work while they seek treatment. Stereotypes and gender oppression are viewed as dangerous because not only do they deny younger generations role models but they perpetuate the insubordination of women in society. The study linked the themes to female parliamentarians because being legislators and policy makers, they have a strategic and critical role to play in helping to achieve gender equity. There is a perception that female politicians offer different perspectives to issues. The media can be a vehicle through which these female politicians can express their opinions. This is because the media is supposed to offer freedom of expression to all its citizens regardless of gender. In order to examine if the female ideology had a place in the Mail & Guardian a feminist theoretical approach was used. The study employed a triangulation approach in which both the qualitative and quantitative research methodologies were used. The quantitative method was employed to a small extent to quantify the coverage of female politicians. Triangulation in data collection entailed using both the content analysis and in-depth interviews. Findings of the study showed a violation of the Protocol’s media requirements. News reporting about female politicians centred on scandals and controversies and journalists and editors were ignorant of the Protocol’s media requirements.
AFRIKAANSE OPSOMMING: Die studie was ’n feministiese ondersoek na die Mail & Guardian se verslaggewing oor vrouepolitici. Dis gedoen met die interregeringsorganisasie, die Suider-Afrikaanse Ontwikkelingsgemeenskap (SAOG), se Protokol oor Geslag en Ontwikkeling as maatstaf. Die Protokol is ’n beleid wat in 2008 deur die owerhede van die SAOG-lidlande van stapel gestuur is, met die oog op geslagsgelykheid in sleutelsektore teen 2015. Dit dien as instrument en hulpmiddel in die nastreef van bogenoemde. Die studie stel ondersoek in na die handhawing, al dan nie, van die Protokol se mediavereistes deur die Mail & Guardian. Die media se rol as verskaffer van inligting kan die strewe hierna bevorder. Die vereistes moedig die media in die onderskeie streke aan om geslagsgelykheid toe te pas wat betref die gebruik van nuusbronne, die skep van nuusberigte wat bydra tot die vermindering van geslagsgebaseerde geweld en die uitbeeld van vroue wat wegskram van stereotipering en onderdrukking. Die temas van die studie-"geslagsgebaseerde geweld", "geslagsonderdrukking" en “stereotipering van vroue" is gevolglik deur die Protokol se vereistes beïnvloed. Geslagsgebaseerde geweld is ’n wesenlike struikelblok in die pad van ontwikkeling in Afrika, deels weens die swaar finansiële las wat dit plaas op gemeenskaplike en regeringsvlak. Só moet slagoffers dikwels behandeling, skuiling en berading ontvang. Dit het ook ’n besliste impak op vroue se produktiwiteit in die breër samelewing, aangesien slagoffers van geslagsgebaseerde geweld in sommige gevalle afwesig is uit die werksomgewing om behandel te word of-in meer ernstige gevalle-sterf. Stereotipering en onderdrukking word as uiters gevaarlik beskou, aangesien dit nie nét die ondergeskiktheid van vroue laat voortleef nie; maar boonop jonger generasies van rolmodelle ontneem. Die temas van die studie word verbind met vroulike parlementslede weens hul rolle as beleidsopstellers en wetmakers. Dié vroue het strategiese en belangrike verpligtinge om na te kom in die strewe na geslagsgelykheid. Die persepsie bestaan dat vroue-politici dikwels ’n ander, nuwe perspektief op kwessies bied. Die media kan in dié opsig as ’n waardevolle voertuig aangewend word om die perspektiewe tuis te bring. Die media het ook ’n plig om vryheid van uitdrukking te verseker aan alle landsburgers - ongeag hulle geslag. Ten einde te bepaal of die ideologie deur die Mail & Guardian toegepas is, is ’n feministiese teoretiese aanslag gevolg. Die studie het gebruik gemaak van triangulasie, waartydens beide kwalitatiewe en kwantitatiewe navorsingsmetodologieë ingespan is. Die kwantitatiewe metode is gebruik om die mediadekking van vroue-politici te kwantifiseer. Triangulasie is ook tydens die data-insamelingsproses gebruik. Dit het ingesluit die aanwend van inhoudsanalises, asook in-diepte onderhoude. Die bevinding van die studie dui op die oortreding van die Protokol se mediavereistes. Verslaggewing oor vroue-politici is grootliks toegespits op skandale en omstredenheid en beide joernaliste en inhoudsredakteurs blyk onkundig te wees oor die vereistes.
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Chang, Chia Yu. "Visualizing brand personality and personal branding : case analysis on Starbucks and Nike's brand value co-creation on Instagram." Thesis, University of Iowa, 2014. https://ir.uiowa.edu/etd/1304.
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This general purpose of this qualitative study is to investigate how businesses and consumers are co-creating brand value on social media by sharing photos on Instagram. The main focus is two-fold, one is to look at how corporations like Nike and Starbucks are utilizing Instagram to engage customers; another is to look at how customers presenting brand images and identify with brand personalities. This research analyzed 238 customer-created images and 62 corporate-created Instagram images using a hybrid method of qualitative content analysis and thematic analysis as an empirical way to explore the big picture of this new and understudied topic. The data was collected through Keyhole and Statigram, two online social media analytical tools. The analysis of the data shows overall positive brand image sharing among customers, implicit, indirect tactics in companies' official image sharing, and customers' use of brand as a way to promote and express themselves. Overall, customers' brand value co-creation practice on Instagram focus heavily on the individuals' self expression rather than brand community building. The study also discovered valuable themes of the use of selfies and the self-directed sarcasm among Instagramers who share brand images. The findings showed an overall decentralizing brand value co-creation process and that marketers today will face more and more challenges in controlling and managing a consistent brand image. The study contributes to the understanding of visual communication and the new marketing paradigm in a visual centric digital culture.
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Chatur, Noorin. "Political outcomes of digital conversations : case study of the Facebook group "Canadians against proroguing parliament"." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Political Science, 2011, 2011. http://hdl.handle.net/10133/3100.
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Since the emergence of the Internet, scholars have had mixed opinions regarding its role in influencing levels of political participation. Two frameworks, the mobilization and the reinforcement theses, were created from these opposing views. The introduction of social networking websites (such as Facebook) offers new platforms with which to test these opposing theories on.
This study investigates the Facebook group ―Canadian‘s against Proroguing Parliament,‖ to determine: 1) what the members' motivations were for participating in the group, 2) whether the group attracted formerly marginalized voices to participate on the group, or simply reinforced those who were already active in the political process, and 3) whether the participation of members on the group translated into offline or real world political participation. The findings suggest that the group‘s members had a variety of reasons for joining the group. As well, the findings suggest that the group both mobilized reinforced its participants. Finally, the data indicates that in some instances, the group‘s members translated their online participation into real world political activity.171 leaves ; 29 cm
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Zake, Susan K. "Obama, Interactivity and the Millennials: A Case Study." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1323223506.
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