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1

How to measure social media: A step-by-step guide to developing and assessing social media ROI. Indianapolis, IN: Que Pub., 2013.

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2

Hakanen, Ernest A. Branding the teleself: Media effects discourse and the changing self. Lanham: Lexington Books, 2007.

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3

Kyle, Lacy, ed. Branding yourself: How to use social media to invent or reinvent yourself. Indianapolis, Ind: Que Pub., 2011.

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4

How to market the real you using social media. Place of publication not identified]: [publisher not identified], 2013.

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5

Eb, Adeyeri, ed. The social media MBA: Your competitive edge in social media strategy development and delivery. Chichester, West Sussex, U.K: John Wiley and Sons, 2012.

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6

Rappaport, Stephen D. Listen first!: Turning social media conversations into business advantage. Hoboken, N.J: John Wiley & Sons, 2011.

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7

Unique: Telling your story in the age of brands and social media. Ventura, Calif: From Gospel Light, 2012.

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8

Tuten, Tracy L. Advertising 2.0: Social media marketing in a web 2.0 world. Westport, Conn: Praeger Publishers, 2008.

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9

Prince, Russ Alan. In the Line of Money: Branding Yourself Strategically to the Financial Elite. Bloomington, IN: Authorhouse, 2011.

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10

Carah, Nicholas. Pop brands: Branding, popular music, and young people. New York: Peter Lang, 2010.

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11

Rock brands: Selling sound in a media saturated culture. Lanham: Lexington Books, 2010.

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12

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan, 2014.

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13

Lori, Schafer, ed. Branded!: How retailers engage consumers with social media and mobility. Hoboken, N.J: Wiley, 2010.

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14

Faw, Larissa. How tweens & teens use social media and what brands are doing to intercept their attention. New York: EPM Communications, Inc., 2009.

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15

Pop brands: Branding, popular music and young people. New York: Peter Lang, 2010.

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16

Carah, Nicholas. Pop brands: Branding, popular music and young people. New York: Peter Lang, 2010.

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17

Andree, Martin. Medien machen Marken: Eine Medientheorie des Marketing und des Konsums. Frankfurt: Campus, 2010.

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18

Edrington, Rochelle, Green Terrence Jr, and Whit Devereaux. Marketing, Branding & Social Media. Lisa Nicole Publishing, 2021.

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19

Piven, Inna, and Robert Davis. Social Media Branding for Small Business. Business Expert Press, 2014.

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20

Srivastava, Ankit. Social Media Marketing and Branding: The Micro MBA. BPB Publications, 2018.

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21

Perez, John. Highly Effective Social Media Branding and Influencer Marketing. Independently Published, 2022.

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22

Hamilton, Eric. Social Media Branding in the Age of Obama. Lulu Press, Inc., 2010.

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23

Hamilton, Eric. Social Media Branding in the Age of Obama. Lulu Press, Inc., 2010.

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24

Gabriel, Jacob. Personal Branding: A Beginners Guide to Personal and Social Media Branding for the Digital Age. Independently Published, 2018.

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25

Social Employee: How Great Companies Make Social Media Work. McGraw-Hill Education, 2013.

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26

Davis, Robert. Social Media Branding for Small Business: The 5-Sources Model. Business Expert Press, 2014.

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27

Social media branding for small business: The 5-sources model : a manifesto for your branding revolution. 2015.

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28

Branding the Teleself: Media Effects Discourse and the Changing Self. Lexington Books, 2007.

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29

Allen, Tony. Social Media Marketing: Become an Expert Social Media Manager. Facebook, Youtube, Instagram, Digital Networking, Personal Branding Strategies. Independently Published, 2019.

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30

Marwick, Alice E. Status Update: Celebrity, Publicity, and Branding in the Social Media Age. Yale University Press, 2013.

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31

Marwick, Alice E. Status Update: Celebrity, Publicity, and Branding in the Social Media Age. Yale University Press, 2013.

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32

Status Update: Celebrity, Publicity, and Branding in the Social Media Age. Yale University Press, 2014.

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33

Kelly, Nichole. How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. Que, 2012.

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34

Kelly, Nichole. How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. Que, 2012.

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35

Kolb, Bonita. Tourism Marketing for Cities and Towns: Social Media and Branding Approach. Taylor & Francis Group, 2017.

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36

Status update: Celebrity, publicity, and branding in the social media age. Yale University Press, 2013.

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37

Tourism Marketing for Cities and Towns: Social Media and Branding Approach. Taylor & Francis Group, 2017.

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38

Hakanen, Ernest A. Branding the Teleself: Media Effects Discourse and the Changing Self. Lexington Books/Fortress Academic, 2010.

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39

Hakanen, Ernest A. Branding the Teleself: Media Effects Discourse and the Changing Self. Lexington Books/Fortress Academic, 2007.

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40

Hakanen, Ernest A. Branding the Teleself: Media Effects Discourse and the Changing Self. Lexington Books/Fortress Academic, 2007.

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41

Khamis, Susie. Branding Diversity: New Advertising and Cultural Strategies. Taylor & Francis Group, 2020.

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42

Khamis, Susie. Branding Diversity: New Advertising and Cultural Strategies. Taylor & Francis Group, 2020.

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43

Branding Diversity: New Advertising and Cultural Strategies. Taylor & Francis Group, 2020.

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44

Khamis, Susie. Branding Diversity: New Advertising and Cultural Strategies. Taylor & Francis Group, 2020.

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45

Managing Public Relations and Brand Image through Social Media. IGI Global, 2016.

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46

Ye, Leo. Personal Branding for Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing Is Crucial for Your Business. Independently Published, 2019.

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47

author, Lacy Kyle, ed. Branding yourself: How to use social media to invent or reinvent yourself. Que, 2018.

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48

Branding Yourself How To Use Social Media To Invent Or Reinvent Yourself. Que, 2012.

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49

Lacy, Kyle, and Erik Deckers. Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. Pearson Education, Limited, 2017.

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50

Runkel, Christian. Employer Branding Für Die Logistik: Mit Social Media eine Attraktive Arbeitgebermarke Entwickeln. Springer Fachmedien Wiesbaden GmbH, 2018.

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