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Books on the topic 'Social marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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1

Hastings, Gerard, and Christine Domegan. Social Marketing. Third edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315648590.

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Lefebvre, R. Social Marketing. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2013. http://dx.doi.org/10.4135/9781446286302.

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3

Hoxtell, Annette. Social Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36280-5.

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Hastings, Gerard, and Christine Domegan. Social Marketing. 4th ed. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003200086.

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5

Bruhn, Manfred. Social Marketing. Stuttgart: W. Kohlhammer, 1989.

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6

Hettler, Uwe. Social Media Marketing. München: OLDENBOURG WISSENSCHAFTSVERLAG, 2010. http://dx.doi.org/10.1524/9783486719581.

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Anderson, Eric. Social Media Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-13299-5.

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8

Heggde, Githa, and G. Shainesh, eds. Social Media Marketing. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8.

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9

Lucy, Reynolds, and Merritt Rowena, eds. Social marketing casebook. Los Angeles: SAGE, 2011.

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10

Tuten, Tracy L. Social media marketing. Boston: Pearson, 2013.

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11

(Organization), SIGNIS, ed. Social marketing: Marketing moral, human, social, and cultural values. Kuala Lumpur: SIGNIS-Asia, 2007.

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12

Quraishi, S. Y. Social marketing for social change. Delhi: Ajanta Publications, 1996.

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13

Jaši, Čʻarita. Socʻialuri marketingis sapʻużvlebi: Principles of social marketing. Tʻbilisi: Gamomcʻemloba "Universali", 2012.

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14

Ewing, Michael T. Social Marketing. Taylor & Francis Group, 2012.

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15

Hastings, Gerard, and Christine Domegan. Social Marketing. Routledge, 2013. http://dx.doi.org/10.4324/9780203380925.

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16

Marketing social. Naucalpan de Juarez, Estado de Mexico: Pearson Educacion, 2008.

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17

Ewing, Michael T. Social Marketing. Routledge, 2012. http://dx.doi.org/10.4324/9780203049174.

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18

Goldberg, Marvin E., Martin Fishbein, and Susan E. Middlestadt, eds. Social Marketing. Psychology Press, 2018. http://dx.doi.org/10.4324/9781315805795.

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19

Social Marketing. Best Business Books, 2002.

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20

Social Marketing. ABC-CLIO, LLC, 1985.

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21

Ewing, Michael T. Social Marketing. Taylor & Francis Group, 2012.

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22

Ewing, Michael T. Social Marketing. Taylor & Francis Group, 2012.

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23

Lefebvre, R. Craig. Social Marketing. SAGE Publications, Limited, 2013.

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24

Ewing, Michael T. Social Marketing. Taylor & Francis Group, 2012.

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25

Vincent, B. Social Marketing. Revival Waves of Glory, 2021.

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26

Marketing Social. Makron Books, 2000.

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27

Ewing, Michael T. Social Marketing. Best Business Books, 2002.

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28

Kotler, Philip. Marketing Social. Diaz de Santos, 1992.

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29

Social Marketing. Pearson Education Australia, 2012.

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30

Social Marketing. Praeger, 1985.

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31

Social Marketing. 2013.

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32

Social Marketing. Routledge, 2012.

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33

Social Media Marketing: Guide to Social Media Marketing, Social Media Marketing Strategies. Isabella Hart, 2020.

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34

Ford, Micheal. Digital Marketing: Social Media Marketing. Independently Published, 2022.

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35

Montgomery, Liv. Social Marketing: Business Marketing Online with Social Media. Made For Success, Incorporated, 2011.

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36

Mark, Smith. Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing. Guy Saloniki, 2019.

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37

Dave, Evans. Social Media Marketing. Wiley & Sons, Incorporated, John, 2010.

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38

Merritt, Rowena, Lucy Reynolds, and Jeff French. Social Marketing Casebook. SAGE Publications, Limited, 2011.

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39

Holland, Paul. Social Media Marketing. Independently Published, 2022.

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40

French, Jeff. Social marketing planning. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0003.

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There is a lack of systematic planning in many public programmes, despite the existence of a number of well-designed and tested systematic planning models. One of the defining features of social marketing is the application of systematic and transparent planning to achieve defined and measurable social objectives. When planning social marketing interventions aimed at influencing behaviour, behavioural theories and models should have a central role in informing the intervention’s design and evaluation. However, an equally important factor in the delivery of an intervention is the application of a logical and documented planning approach in order to produce learning about what worked well and what did not. Systematic planning processes are key to understanding not only which elements of a social marketing programme are most successful but also which are most efficient. A focus on systematic planning is a valuable way to ensure that programme implementation weaknesses are addressed and mitigated.

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41

French, Jeff. Commissioning social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0008.

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This chapter sets out some practical considerations and tips for organizations considering investing in external suppliers to provide either elements of a social marketing initiative or a whole initiative. Commissioning can be a highly cost-effective way of drawing on the necessary specialist skills that may not be present within organizations. It is a straightforward process, but it demands a systematic approach and the proactive management of prospective and successful suppliers. There are many issues that need to be considered when deciding to bring in external agencies or individuals to help develop, deliver, or evaluate your social marketing programme. This chapter provides some helpful checklists and questions to consider, as well as some guidance on managing suppliers of services.

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42

Gordon, Ross, and Jeff French. Strategic Social Marketing. SAGE Publications, Limited, 2015.

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43

Si, Sajid, and Malik Shahzad Shabbir. Social Media Marketing. Scitus Academics LLC, 2018.

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44

Tuten, Tracy L. Social Media Marketing. Pearson, 2014.

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45

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2017.

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46

Social Media Marketing. Independently Published, 2020.

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47

SOCIAL MEDIA MARKETING. Express, 2020.

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48

Tuten, Tracy L. Social Media Marketing. SAGE Publications Ltd, 2017.

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49

Tuten, Tracy L. Social Media Marketing. SAGE Publications, Limited, 2020.

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50

Social Media Marketing. Primedia eLaunch LLC, 2022.

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