Journal articles on the topic 'Social-Digital networks'

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1

Machuco Rosa, António. "Mimesis, network theory and digital social networks." Xiphias Gladius Revista interdisciplinar de Teoría Mimética, no. 1 (December 19, 2018): 93–111. http://dx.doi.org/10.32466/eufv-xg.2018.1.387.93-111.

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We analyse the formal theory of networks and the new digital media from the perspective of mimetic theory. It is emphasised that the spatial form of the new media is characterised by distribution functions that are power laws. We show that this spatial form can be derived from the presence of mimetic desire in digital social networks. Finally, we show that network theory allows the representation of the scapegoat mechanism as it was analysed by René Girard.
2

MONNIER, Angeliki. "Habitus, culturalism, uses of digital social networks: a perspective." EPISTÉMÈ 26 (December 31, 2021): 203–19. http://dx.doi.org/10.38119/cacs.2021.26.9.

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Kava, Luana, and Rodrigo Eduardo Botelho-Francisco. "Innovation and Digital Social Networks." Brazilian Journal of Information Science 14, no. 4 (November 25, 2020): e020013. http://dx.doi.org/10.36311/1940-1640.2020.v14n4.10294.

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The present study aims to verify and analyze the leading academic publications related to innovation topics and digital social networks. The research methodology is the co-citation analysis followed by the development of a co-citation map that includes approaches, types of networks and levels of aggregation by these themes. Therefore, this study can promote a better understanding of how the authors studying innovation and digital social networks relate. As a result, 866 articles were identified between 2014 and 2018. Of these, 26,392 were references cited by the analyzed papers in the total of 480 journals. Three main clusters were identified with the references of the articles analyzed.
4

Ugolkova, Olena. "Digital marketing and social networks." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2021, no. 1 (June 1, 2021): 146–52. http://dx.doi.org/10.23939/smeu2021.01.146.

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The rapid development of digital communication technologies, the spread of Internet access to the population, the growing number of smartphones, increasing the number of social network users and other factors are the reason for the sharp growth of online operations and services in recent years. In 2020, the Covid-19 epidemic was added to this list of factors, creating an additional impetus for the growth of online business. This situation causes significant changes in the implementation of marketing activities by enterprises. Digital marketing is an important tool that allows companies to achieve their marketing goals, as well as influence a large number of people at a relatively low cost. More and more consumers are spending a significant amount of time on the Internet searching for information, products and services, communicating with other consumers about their experience and interaction with companies. The purpose of this article is to substantiate the theoretical and practical provisions of the use of digital marketing in the enterprise, to characterize the possibilities of using social networks as a tool of digital marketing, taking into account their features, limitations and advantages. The article substantiates that in modern conditions it is not enough to have only a website for the enterprise. Social networks play an increasingly important role not only in people’s lives, but also in business activities, which is an additional but important way to attract the attention of potential customers and promote trust. The most effective ways to use Facebook as a marketing tool are analyzed (direct advertising, social posting, detailed audience analysis, link sharing). It also describes a number of features that should be considered for forming a digital marketing strategy in 2021 and 2022. It is concluded that marketing in social networks can be a valuable tool that will help create an Internet brand awareness for the company, increase trust in it and develop the demand for goods and services.
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Lefebvre, R. Craig, and Alexandra S. Bornkessel. "Digital Social Networks and Health." Circulation 127, no. 17 (April 30, 2013): 1829–36. http://dx.doi.org/10.1161/circulationaha.112.000897.

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Podhorcová, Jana, and Miluše Balková. "Digital Recruitment through Social Networks." Academic Journal of Interdisciplinary Studies 12, no. 1 (January 5, 2023): 13. http://dx.doi.org/10.36941/ajis-2023-0002.

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OBJECTIVE: Social networks have become a phenomenon of modern times, and their popularity is still growing. Platforms of these media provide space for various marketing strategies, including human resources management. The paper submitted focuses on the role of social networks, namely Facebook and LinkedIn, in the job search process from the perspective of a jobseeker. The objective of the paper is to describe the ways users use these networks for this purpose, to analyse their trend, and compare the results obtained with the results presented in the Scottish study “Using social media during job search” by John A. Mowbray and Hazel Hall (2021). METHODS: The basic data source is responses obtained through an online questionnaire and interviews showing the personal experience of four respondents with the networks under review. Based on the response, a comparison with the relevant findings published in the study by Mowbray and Hall (2021) was carried out. RESULTS: The results show the growing popularity of using Facebook and LinkedIn in job seeking from the side of jobseekers and point to the fact that the type of job searched influences user behaviour. These networks enable both active and passive search, represent a comfortable environment for jobseekers, and are used for building thematic groups.CONCLUSION: The contribution of this paper is the recommended implementation of Facebook and LinkedIn in the job search and recruitment process in order to maximize the efficiency of these processes. The authors also point out the lack of adequate studies concerning users of these networks in the Czech Republic. Received: 30 August 2022 / Accepted: 6 December 2022 / Published: 5 January 2023
7

Ammar, Brika, and Nader Fahima. "Digital Social Networks Dedicated to Learning." International Journal for Infonomics 5, no. 3/4 (September 1, 2012): 640–45. http://dx.doi.org/10.20533/iji.1742.4712.2012.0073.

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Mejía Vayas, Vinicio, Sonia Chaluisa Chaluisa, Emilio Almeida Yanzapanta, and Silvia Paredes Rumazo. "Digital political marketing and social networks." Medwave 23, S1 (September 1, 2023): eUTA386. http://dx.doi.org/10.5867/medwave.2023.s1.uta386.

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Introducción El marketing político digital es la convergencia que surge entre las ciencias políticas, habilidades y estrategias de comercialización que se encuentran establecidas en la sociedad y siendo desarrolladas en un campo digital, donde se busca lograr obtener resultados positivos mediante estos medios de comunicación que son las redes sociales, las cuales son un medio de comunicación online bajo estándares digitales que permiten una interacción sin importar tiempo o lugar; por lo cual se determina que la problemática a investigar es la adaptabilidad del marketing político dentro de redes sociales en la provincia de Tungurahua, debido a que las necesidades han cambiado y han surgido nuevas herramientas por la evolución tecnológica Objetivos analizar las redes sociales como recurso de comunicación en el marketing político digital Método para lo cual en esta investigación se usó la metodología descriptiva porque permite tener una descripción con una buena narrativa de detalles de la población estudiada, así como el método de tipo analítico el cual se trata de búsquedas de respuestas basadas en la experimentación y con estas respuestas se genera una retroalimentación de forma empírica, por lo cual se va usar el método descriptivo-analítico porque permite generar datos de manera histórica y con un entendimiento de todo el proceso, sin perderse de los cambios que se presenten en el proceso de análisis en relación al entorno, es decir, que mediante este método se determina un análisis histórico-bibliográfico más amplio, lo que ayuda en la comprensión del contexto del proyecto Principales resultados por lo tanto, los resultados de esta investigación después de aplicar la encuesta a la muestra determinada que fue de 384 personas, se determinan que las dos variables (marketing político digital y redes sociales) mediante el análisis estadístico Spearman tiene una correlación de variables positiva con un resultado de 0.924, adicional se realiza una comprobación del p’ valor el cual tiene como resultado menos de 0.05, lo que permite identificar la hipótesis que sustenta de mejor manera el estudio, siendo la hipótesis alterna, así también, mediante esta recolección de datos, análisis y discusión de la información obtenida Conclusiones se pudo llegar a la conclusión de que los ciudadanos se deben cuestionar la calidad de uso de las redes sociales que mantienen en la actualidad debido que estos medios son herramientas que permiten el análisis y la persuasión, así como, también se debe tomar en cuenta el impacto que genera el contenido que se consume con relación a los procesos electorales que se tienen en la provincia de Tungurahua, por lo cual, los candidatos deben buscar alternativas que incentiven las distintas estrategias que tengan en sus respectivos partidos políticos con la búsqueda de romper paradigmas y mantener una creatividad en el campo digital para poder generar una interacción amplia entre ciudadano y candidatos, debido a la eficacia que surge el comunicarse de forma virtual si se desarrolla un buen ámbito comunicativo, así como mantener una adaptabilidad de los cambios que vayan surgiendo, lo que permita ir innovando poco a poco el sistema que se había establecido en antaño.
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Avila, María del Pilar Anaya, Rossy Lorena Laurencio Meza, and Luz Adriana Pérez Maldonado. "SOCIAL NETWORKS: CREATORS OF DIGITAL IDENTITY." Scientific Journal of Applied Social and Clinical Science 3, no. 15 (July 10, 2023): 2–7. http://dx.doi.org/10.22533/at.ed.2163152304072.

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Zabunov, Una. "Social networks and the digital divide." Kultura, no. 180 (2023): 157–69. http://dx.doi.org/10.5937/kultura2380157z.

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The paper analyses the digital divide created by social networks today and how it affects society. The rise of social networks has led to a new form of digital divide, so equal access to the Internet is no longer the only factor that creates a barrier to connectivity. Today, people face challenges in using social networks due to their lack of skills and the influence of social capital. Therefore, the effects of the digital divide on social networks are reflected in social relations and communication, economic progress and participation in political life. Today, the Internet users have at their disposal a multitude of conceptually different social networks, such as Twitter, Instagram or YouTube. Each of them, in accordance with its specifics, incites the deepening of the digital divide. However, social networks should not be viewed unilaterally and solely as platforms that fuel the digital divide. Social networks can really help reduce the digital divide by helping users in education, searching for jobs or information.
11

Villalobos-Lopez, Jose Antonio. "DIGITAL MEDIA AND SOCIAL NETWORKS IN MEXICO." Journal of International Legal Communication 5 (June 28, 2022): 7–35. http://dx.doi.org/10.32612/uw.27201643.2022.5.pp.7-35.

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The objective of this article is to describe and present the main digital media and social networks used worldwide and in the specific case of Mexico, pointing out the transcendental importance they acquire to study social relations today. The work is structured according to the deductive method, with a hermeneutic paradigm, elaborated under a quantitative scheme and approach. Facebook is the world leader of social networks worldwide, with its almost three billion users, followed by YouTube, WhatsApp, Instagram, Facebook Messenger, WeChat and TikTok. Google is presented as the world leader of Internet search engines, which is why it is called the undisputed king, absorbing until October 2021 92% of users worldwide, followed by Bing and Yahoo; while the most used browser is Chrome with 77%, followed by Safari, Firefox and Microsoft Edge. In information related to Mexico for 2021, Facebook is the most popular social network with 96 million users, which ranks fifth internationally, behind India, United States of America, Indonesia and Brazil; while Mexico has 74 million users in the case of YouTube, making these two platforms become the most used social networks by Mexicans. Despite the privatization suffered in the nineties, internet speed in Mexico is very low compared to the world average, reaching only 60% and 50% in mobile and fixed internet respectively. The most visited sites in Mexico correspond to Google (more than four times its close follower), YouTube, Facebook, Wikipedia, Xvideos (adult entertainment) and MercadoLibre - Free Market
12

MOGUÉ, Agoussi Alphonse. "Réseaux sociaux et identité numérique : quelle liberté dans un espace misanthropique?" Cahiers Africains de rhétorique 2, no. 4 (December 30, 2023): 62–72. http://dx.doi.org/10.55595/agoussi2023.

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One of the fundamental principles of democratic systems is freedom of the press, which is enshrined in freedom of opinion and expression. It is within this major democratic principle that the irruption of social platforms in the long history of communication channels and the media is inscribed. This communication aims to show that democratic progress, by means of social networks, is far from assured. These networks, which are supposed to breathe new life into the democratic dynamic, have transformed it into a place where the hatred and violence that are at the root of social crises can be demonstrated. However, the idea of a humanization of social networks in the light of all-out development away from state regulation is essential. This humanization will have its quiddity through education and digital culture to avoid social and moral excesses. Keywords: Social crisis, Democracy, Digital Humanities, Freedom of speech, Social media.
13

Hasgall, Alon. "Digital social networks as complex adaptive systems." VINE 43, no. 1 (February 8, 2013): 78–95. http://dx.doi.org/10.1108/03055721311302151.

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Smith, Claudia, J. Brock Smith, and Eleanor Shaw. "Embracing digital networks: Entrepreneurs' social capital online." Journal of Business Venturing 32, no. 1 (January 2017): 18–34. http://dx.doi.org/10.1016/j.jbusvent.2016.10.003.

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Henrich, Andreas. "Kurzbericht zum Perspectives Workshop: Digital Social Networks." Datenbank-Spektrum 10, no. 1 (April 27, 2010): 41–43. http://dx.doi.org/10.1007/s13222-010-0002-x.

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Pawening, Astuti Sri. "Social Network Analysis: K-Pop Fans' Social Action as Digital Solidarity via Twitter." Eduvest - Journal of Universal Studies 3, no. 5 (May 20, 2023): 878–94. http://dx.doi.org/10.59188/eduvest.v3i5.811.

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This research aims to explore the social actions of K-Pop fans as a form of digital solidarity through Twitter. In contrast to the research of Marinescu & Balica (2013), Pramadya & Oktaviani (2016), Yoon (2018), this study tries to map explore social networks by analyzing actors who play a role in social action as digital solidarity of BTS K-Pop fans, namely ARMYs through Twitter and looking at the related relationships between actors. The research method used is using Social Network Analysis using Netlytic and Gephi software with data sourced from tweets on Twitter accounts. The results of this study explain the social network of actors involved in the social action of BTS fans, namely ARMY with donation activities as a form of digital solidarity through four aspects, namely commons, assemblies, swarms and weak networks.
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Nasution, Nadya Amalia, and Umi Rojiati. "MODERASI BERAGAMA DALAM RUANG DIGITAL: GERAKAN OPINI DIGITAL #SKB3MENTERI." Tatar Pasundan : Jurnal Diklat Keagamaan 15, no. 1 (June 14, 2021): 10–19. http://dx.doi.org/10.38075/tp.v15i1.198.

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The study examines Digital Movement of Opinion (DMO) by using hastag #SKB3Menteri hashtags on Twitter, thus forming a mobilization of digital opinion support between actors and hashtags as well as digital opinions. The research data was taken through Netlytic software ranging from February 03, 2021 to February 11, 2021. The method used is Social Network Analysis combined both quantitative and qualitative approach. Quantitatively, the study investigated 2500 samples from communication networks and tweets #SKB3Menteri as many as 3,232. Qualitatively, the researchers analyzed the text which describes social networks related to #SKB3Menteri. The results showed that #SKB3Menteri hashtag creates mobilization with a wide network system. The study also showed the hashtag was able to reach out Twitter users to giving their opinions. Keywords: Religious moderation; Twitter; SKB 3 Ministers; Digital Movement of Opinion; Social Network Analysis
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Cottica, Alberto, Amelia Hassoun, Marco Manca, Jason Vallet, and Guy Melançon. "Semantic Social Networks: A Mixed Methods Approach to Digital Ethnography." Field Methods 32, no. 3 (March 12, 2020): 274–90. http://dx.doi.org/10.1177/1525822x20908236.

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We propose a mixed methods approach to digital ethnographic research. Treating online conversational environments as communities that ethnographers engage with as in traditional fieldwork, we represent those conversations and the codes made by researchers thereon in network form. We call these networks “semantic social networks” (SSNs), as they incorporate information on social interaction and their meaning as perceived by informants as a group and use methods from network science to visualize these ethnographic data. We present an application of this method to a large online conversation about community provision of health and social care and discuss its potential for mobilizing collective intelligence.
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Keles, Janroj Yılmaz. "Digital Diaspora and Social Capital." Middle East Journal of Culture and Communication 9, no. 3 (2016): 315–33. http://dx.doi.org/10.1163/18739865-00903004.

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The Internet and its applications, such as social media, have revolutionized the way stateless diasporas communicate transnationally. This new virtual, deterritorialized conversation between diasporic individuals contributes to building (digital) social networks which constitute resources and opportunities for diasporas, central to social and geographical mobility. This paper explores the role of the Internet in connecting diasporas without a home nation-state, encouraging subordinated people to participate in civic society and creating a collective source of digital social capital in the diaspora. I argue that the Internet, particularly social media, contributes to the growth of social networks, social capital and the community’s cultural and political participation within and across nation-state borders.
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Trier, Matthias, and Annette Bobrik. "Social Search: Exploring and Searching Social Architectures in Digital Networks." IEEE Internet Computing 13, no. 2 (March 2009): 51–59. http://dx.doi.org/10.1109/mic.2009.44.

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Fülöp, Erika. "Digital authorship and social media: French digital authors’ attitudes towards Facebook." French Cultural Studies 30, no. 2 (May 2019): 121–37. http://dx.doi.org/10.1177/0957155819843414.

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Social networks have changed our relationship to the world wide web and the ways in which we communicate. This applies to the relationship between authors and readers and affects the ways in which authors can and need to be present in the public sphere and enact their authorship. Digital authors experience this particularly acutely, and the present article proposes an overview of the three main types of attitude they have chosen facing the largest social network, Facebook: using, refusing and abusing, each presented through a case study. François Bon embraces the platform and encourages authors to take advantage of the tools it offers in order to reach readers, network with authors, and become independent of traditional infrastructures. After years of almost addictive use, Neil Jomunsi came to quit the network and explained his decision, but also the dilemma upon his return, until eventually leaving again. Jean-Pierre Balpe’s ‘digital installation’ ‘Un Monde Uncertain’, finally, abuses the website by circumventing its terms and conditions and animating a series of fictional author profiles whose Facebook statuses are created by Balpe’s text generator software. Each of the three approaches represents a different response to the constraints and opportunities offered by the social network in light of the author’s situation, their political stance regarding Facebook, and objectives as an author.
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Fernández-de-Castro, Pedro, Eva Bretones, Jordi Solé, and Víctor Sampedro. "Educación social digital." TECHNO REVIEW. International Technology, Science and Society Review 11, no. 1 (January 20, 2022): 13–27. http://dx.doi.org/10.37467/gkarevtechno.v11.3113.

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Este trabajo explora el campo de la educación social digital a través de una encuesta sobre la formación y las competencias digitales de las educadoras/es sociales. Participan 145 educadoras/es sociales colegiadas/os en el territorio español mediante un cuestionario de elaboración propia. Se realiza un Análisis Factorial Exploratorio en las variables sobre competencias digitales para evaluar su validez, junto al coeficiente Alpha de Cronbach para su fiabilidad. Se utiliza estadística descriptiva para conocer su formación y competencias digitales. Los resultados se orientan a la elaboración de un programa de educación social digital para proporcionar una alfabetización digital crítica.
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Danylova, Tetiana, Svіtlana Storozhuk, Viktor Vus, Vitalii Shmarhun, Nataliia Kryvda, Olena Pavlova, and Svitlana Kholodynska. "ON SOCIAL NETWORKS, DIGITAL MEDIA, AND MENTAL HEALTH." Wiadomości Lekarskie 75, no. 11 (November 2022): 2850–54. http://dx.doi.org/10.36740/wlek202211222.

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The aim: The paper attempts to investigate the impact of social networks and digital media on mental health and psychological well-being. Materials and methods: The data collection was carried out using PubMed, Scopus, Web of Science, Google Scholar databases. Research papers were identified according to the search terms “cyberspace”, “cyberpsychology”, “digital media”, “virtual reality”, “social networks”, “mental health”, “psychological well-being”, “beauty”, “beauty standards”. The authors used integrative anthropological approach, interpretive research paradigm, and multidisciplinary analysis. Conclusion: The digital world is a relatively recent phenomenon, therefore, the potential relationship between its use and mental health and psychological well-being has not yet been adequately explored. Most of the research has been conducted over the last decades; and until now the scientific community has not been able to fully interpret the obtained results and come to final conclusions. As Timpano and Beard rightly pointed out, the future research should be focused on types and motivations for the use of social networks; identify potential mechanisms linking the social media use and mental health symptoms; reveal an impact of social networks on declines in face-to-face social interactions; understand the link of social networks with maladaptive coping strategies and health behaviors. The relationship between social networks, digital media use and psychological functioning is not straightforward and depends on many factors. However, we should not forget that there is nothing new under the sun. The same people act in both digital and physical spaces. And the psychological problems that are revealed in the digital universe are the same that “accompany” the actors of the digital communication process in the real, physical world. Anyway, we cannot avoid cyberspace, so we have to learn how to interact within this challenging world.
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Euis Nurul Bahriyah, Euis Heryati, Iin Laki, Mohamad Sudi, and Mashudi Hariyanto. "Social Media's Usefulness for the Digital Generation." Jurnal Ilmiah Teknik Informatika dan Komunikasi 3, no. 3 (September 21, 2023): 86–98. http://dx.doi.org/10.55606/juitik.v3i3.624.

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The purpose of this study is to characterize the internet generation's experiences in assessing social media's utility. This generation has profited from its heavy reliance on social media. Five members of the internet generation who actively use social media in their daily lives are the topic of this study. This study uses interpretive phenomenological analysis techniques in conjunction with a phenomenological methodology. In-depth interviews were used to gather data, which was then categorized using the research respondents' testimonies. The research participants reported that social network usage is a highly common habit among the internet generation's daily activities. Studies reveal that the generation born after the internet values social networks for information sharing, engagement, participation, decentralization, and accountability.
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Vargas-Hernández, José G., and Cecilia Morales-del-Rio. "Social networks in organizations." Organicom 16, no. 30 (September 12, 2019): 43–50. http://dx.doi.org/10.11606/issn.2238-2593.organicom.2019.151755.

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Social networks play a key role in communication-related organizations. Unfortunately, the current literature has only been focused on the use of social networks within communities for creation and interaction between the organization and consumers, concerning mostly digital marketing and branding. Much of this literature falls under two interesting perspectives, the importance of communication in organizations and the use of social networks as a new communication channel. Organizations need communication as part of the understanding between management and employees, whereas social networks integrate agents into digital communities. This study summarizes the literature concerning each of these perspectives to derive assumptions and expected results on communication with social networks within organizations. Then, by means of a sociological perspective, the reconciliation of these views considering the incorporation of social networks as a new form of internal communication for organizations is proposed. There is a need for integration of communities with social networks, based on the context of premises made by previous studies.
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Zahra, Abitassha Az, Eko Priyo Purnomo, and Aulia Nur Kasiwi. "New Democracy in Digital Era through Social Media and News Online." Humaniora 11, no. 1 (February 19, 2020): 13. http://dx.doi.org/10.21512/humaniora.v11i1.6182.

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The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.
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Morelos-Gómez, José, Diego Alfonso Cardona-Arbeláez, and Harold Steve Lora-Guzmán. "Digital transformation in the tourism sector: the key role of social networks." Revista de Investigación, Desarrollo e Innovación 14, no. 1 (January 15, 2024): 27–40. http://dx.doi.org/10.19053/20278306.v14.n1.2024.17284.

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The research seeks to establish the use of social networks in companies in the tourism sector, especially to identify the most popular networks, their type and the role they play in these companies. The problem was approached through a systematic literature review, focused on the use of social networks in tourism companies. The Scopus database was consulted, initially finding 179 articles, using the keywords: social media, tourism and hotels. After applying the exclusion criteria, 15 articles were identified. The findings indicate that the Tripadvisor network, specialized in the tourism sector, is the most used, followed by Facebook and Twitter, which are generalist networks. It is concluded that social networks have transformed the way in which users in the hotel sector interact, research and make decisions about their accommodations, consulting the opinions and previous experiences of other users.
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Peral-Peral, Begoña, Jorge Arenas-Gaitán, and Ángel-Francisco Villarejo-Ramos. "From digital divide to psycho-digital divide: Elders and online social networks." Comunicar 23, no. 45 (July 1, 2015): 57–64. http://dx.doi.org/10.3916/c45-2015-06.

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The present study analyzes the evolution of the concept of the digital gap with the elderly from the perspective of active ageing and in the context of the use of online social networks as a communication instrument. We consider that socio-demographic variables are not enough to explain the elderly’s use or non-use of Information and Communication Technologies (ICT). Psychological variables, such as cognitive age, technology anxiety and the level of adventurousness complement the former and can even explain more the elderly person’s behaviour regarding the use of online social networks. The results come from a sample of elderly people who are students of an Experience Classroom in a university. They allow us to confirm that our doubts about the stereotype of the elderly concerning the digital divide are correct and that the psychological variables serve to a greater extent to show the significant differences with respect to determining their profile. The elderly user of online social networks feels younger, experiences a lower level of technology anxiety and is more adventurous. In general, psychological characteristics therefore offer a more discriminant power than those that are socio-demographic. This is why we propose the concept of a psycho-digital divide. En el presente estudio analizamos la evolución del concepto de la brecha digital para los mayores desde la perspectiva del envejecimiento activo y en el contexto de la utilización de las redes sociales como instrumento de comunicación. Consideramos que las variables socio-demográficas no tienen suficiente poder para explicar la utilización o no de las tecnologías de la comunicación (TIC) por los mayores. Las variables de corte psicológico, como la edad cognitiva, la ansiedad tecnológica o el nivel de audacia complementan a las anteriores, e incluso, pueden ser más explicativas del comportamiento del mayor con relación a la utilización de redes sociales. Los resultados provenientes de una muestra de mayores, alumnos del Aula de Experiencia de una universidad, nos permiten confirmar que nuestras dudas acerca del estereotipo de los mayores respecto a la brecha digital son acertadas y que las variables psicológicas sirven, en mayor grado, para mostrar las diferencias significativas existentes entre usuarios y no usuarios de redes sociales en cuanto a la determinación del perfil de los mismos. El usuario mayor de redes sociales se siente más joven, experimenta un menor nivel de ansiedad tecnológica y es más audaz. En general, las características psicológicas ofrecen, por tanto, mayor poder discriminante que las socio-demográficas, por ello proponemos el concepto de brecha psico-digital.
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Florentino, P. V., and G. C. Pereira. "URBAN VGI NETWORKS AS A PATH FOR COLLECTIVE INTELLIGENCE." International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XLVI-4/W1-2021 (September 3, 2021): 35–42. http://dx.doi.org/10.5194/isprs-archives-xlvi-4-w1-2021-35-2021.

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Abstract. The massive use of contemporary information and communication technology as digital platforms and social networks are ruling social dynamics from urban spaces urban spaces in a remarkable manner. The digital layer of cities became a bidirectional and omnipresent path, creating relational and interactional structures able to exchange data and media. This networked city may be analyzed and debated as a complex open system that demands research concerning communicational plurality and development of urban space representation, considering the increasing of informational and communicational density. Digital traces from social networks developed in PortoAlegre.cc, a collaborative web map registering issues and use of urban space, were used as data input for this research. Social network analysis was used as method for network structures evaluation. The results reveal short paths among network elements, shaped by structures following Small World model. The analysis showed efficient networks for data exchange increasing informational and communicational density. This work contribution is focused on presenting alternative approaches and perspectives for this multidisciplinary area, enhancing the debate about urban space by rethinking its representation and collective knowledge.
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Wibisono, Eristian. "Discovering Key Actors and Opinion Leaders on Twitter’s Start-Up and Entrepreneurship Topics Trending: A Social Network Analysis Approach." JURNAL IPTEKKOM Jurnal Ilmu Pengetahuan & Teknologi Informasi 25, no. 1 (June 30, 2023): 37–56. http://dx.doi.org/10.17933/iptekkom.25.1.2023.37-56.

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The topic of start-ups and entrepreneurship has been widely discussed on social media to disseminate information while serving as a digital marketing platform. Unfortunately, researchers and practitioners interested in analyzing social networks to gain business advantage through digital platforms still need to be expanded. This paper analyzes networks on social media to find important actors and opinion leaders on trending start-up and entrepreneurship topics. Data analytics is performed using one of the most extensive social media, Twitter. Several visualizations of the social network of these actors are then displayed using specific network visualization applications. The results are discussed by analyzing the main attributes in the network, namely degree, centrality, modularity, and word cloud, which can lead us to discover important attributes in the network: main actors, opinion leaders, groupings of actors according to topics discussed, and specific terms that are trending topics. This paper contributes to digital marketing practitioners and social network analysis studies in related fields with a concise and duplicable methodology. Further research is recommended to work more extensively with more representative data from multiple networks to analyze these topics in more depth.
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Skoludova, Jana. "Enterprise social networks as a supporting tool in the digital economy." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 10 (January 13, 2018): 273–79. http://dx.doi.org/10.18844/prosoc.v4i10.3092.

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Digital economy refers to an economy that is based on digital computing technologies. It is widely accepted that the growth of the digital economy has widespread impact on the economy as a whole. Companies have been trying to respond to the changes of the digital economy, and they have been integrating information technology management into their enterprises. The goal of this paper is to determine the benefits of Enterprise Social Networks in companies. The methodology of this paper is based on comparative qualitative research using a survey conducted in the Czech Republic across business sectors. The research focuses on costs related to the use of Enterprise Social Networks. The results indicate the possible use of modern technologies for more effective business management. This paper discusses the use of the latest trends and innovations concerning technologies to help managers effectively convey internal information within the digital economy. Keywords: Digital economy, information technology, enterprise social network.
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Abeldaeva, Sh A., and A. A. Ramazan. "Social media design and new requirements for communications." Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series 142, no. 1 (2023): 30–39. http://dx.doi.org/10.32523/2616-7174-2023-142-1-30-39.

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The article defines the level of use of digital technologies in Kazakhstan, pays attention to the ways of design of social networks, and draws conclusions on their ultimate goals. The influence of social network design on society as a whole and design elements that should be taken into account when creating them are studied. Information about the design of digital technologies in Kazakhstan is presented, their tools and applications are studied, ways of developing the design of social networks are considered. Currently, due to the increased interest in the design of social networks, design research in this area is becoming increasingly widespread. The design of social networks has a direct impact on consumers and businesses, it is a modern technological sphere that contributes to the development of marketing and design
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Bean, James R. "Scholarly Collaboration Networks: Theory and Flaw in Digital Online Scientific Social Networks." World Neurosurgery 128 (August 2019): 576–78. http://dx.doi.org/10.1016/j.wneu.2019.04.102.

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Filyuk, Halyna, and Serhiy Kuchyn. "APPLICATION OF SOCIAL NETWORK TOOLS FOR TOURISM INDUSTRY DEVELOPMENT." Actual Problems of Economics 1, no. 251 (2022): 56–62. http://dx.doi.org/10.32752/1993-6788-2022-1-251-56-62.

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The article is devoted to the study of social network tools and their application for the development of the tourism industry. The service sector was one of the first to actively and successfully use social networks for commercial purposes in order to increase the number of consumers of services and, accordingly, receive income from the main activity. Content creation and its expansion, brand recognition and authority; Information channels and integration with state digital services have created special conditions for the tourism and hospitality sectors for their development. The rapid development of the digital economy and information society gives impetus to the development of various spheres and branches of the national economy. The spread of various social communication networks has changed the approaches and tools of doing business. It has been confirmed that the advantages of using digital technologies for conducting business, including tourism, are: accessibility, speed, simplicity, productivity, lower cost, etc. Identified trends in the development of tourism in Ukraine due to digitalization in the tourism industry. The dynamics of the volume of digital tourist services during 2015-2020 were studied. It has been established that the most common social networks are Twitter, YouTube, Facebook, Instagram, LinkedIn and others. Each of these social networks has its own set of tools and methods of contact with consumers. It has been studied that the most popular and widespread tools of social networks are: uploading photos, video and text; commenting and labeling of publications; tracing of traces; messenger (direct message, personal messages, etc.); ppyami efipy; "Stories"; "reels". The article highlights the main advantages of social networks for the development of the tourism industry. Thanks to the use of social network tools, there is a prospect of constant and rapid growth of the audience of potential groups
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Gribanov, Yu I., M. N. Rudenko, and K. A. Alenina. "Modern Approaches to Formation of Digital Infrastructure." Administrative Consulting, no. 8 (September 30, 2020): 88–98. http://dx.doi.org/10.22394/1726-1139-2020-8-88-98.

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The concept of digital infrastructure is rather new and was widely adopted together with distribution of digital technologies and expansions of their functions in social and economic system. The concept of digital infrastructure is closely connected with concepts of information infrastructure and infrastructure of information technologies or information and communication technologies. The last, in turn, relate to a concept of information society. Info-communication technologies and networks modify social interrelations, new technologies create new communities which mainly arise and function on the network principle. Info-communication networks form new tools for interaction.
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Pavan, Elena. "Embedding Digital Communications Within Collective Action Networks: A Multidimensional Network Approach." Mobilization: An International Quarterly 19, no. 4 (December 1, 2014): 441–55. http://dx.doi.org/10.17813/maiq.19.4.w24rl524u074126k.

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In this article, we conceive of digital media as embedded within social networks, and use this perspective to examine the role of online communications in collective action. We claim that the adoption of this perspective requires two shifts: first, rethinking the ontological separation between media and social networks of action that has, so far, characterized research in this domain; second, the adoption of flexible tools that enable us to account, simultaneously, for the multiplicity of relations underpinning collective efforts and the hybrid interplay between direct and technology-mediated interactions. After discussing the necessity and the implications of considering communication technologies as endogenous to social networks of collective action, we introduce multidimensional networks (MDNs) as a suitable perspective to advance the application of a relational approach to the study of collective action, thus meeting the challenges posed by the diffusion of interactive and networking digital media.
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Farooq, Umer, Yang Song, John M. Carroll, and C. Lee Giles. "Social Bookmarking for Scholarly Digital Libraries." IEEE Internet Computing 11, no. 6 (November 2007): 29–35. http://dx.doi.org/10.1109/mic.2007.135.

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Egaña, Francisco, Claudia Pezoa-Fuentes, and Lisandro Roco. "The Use of Digital Social Networks and Engagement in Chilean Wine Industry." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5 (April 12, 2021): 1248–65. http://dx.doi.org/10.3390/jtaer16050070.

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Recently, companies and consumers of the wine industry have changed their manner of two-way communication, with the rise of technology that introduces social networks and urges the spread of content. In this study, we identified the use and importance of engagement in social networks such as Facebook (2008 to 2018), Instagram (2012 to 2018) and Twitter (2010 to 2018) since the creation of their official accounts for the main Chilean wineries. The methods used involve qualitative and quantitative approaches that integrate the opinion of a panel of experts to estimate a social media engagement indicator through a descriptive statistical analysis and network analysis, from data originated of 70,856 publications. The results show the upward evolution of engagement, calculated through the interactions seen from users of social networks of the wineries, with users of networks of these wineries leaning towards Facebook in the first place, then Instagram, and Twitter. The contribution of this research lies in the generation of empirical evidence that allows the wine industry in a developing country to enhance its competitive advantage through the correct use of its social networks, the management of its engagement, and the diffusion of new marketing strategies.
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Penner, Regina, and Lyubov Osipova. "Digital design options for social identity." Socium i vlast 4 (2022): 07–15. http://dx.doi.org/10.22394/1996-0522-2022-4-07-15.

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Introduction. Regardless of the perturbations and transformations of the external, a person realizes himself and presents himself to others in the direction of the so-called subjectivity. The topic of subjectivity, including the social identity of the subject, is widely represented in modern academic discourses. However, already in the first decade of the XXI century in the context of social and humanitarian reflections on the subject, the idea of the so-called digital subject was raised. In comparison with its biosociocultural counterpart, the digital subject occupies a specific position, a position between the real world of physical objects and the information space. Therefore, reflections on the social identity of a modern person are brought into the digital space, into those of its variants where the digital subject “dwells” and creates narratives about himself. The definitions of “social identity” and “digital subject” proposed in the article will be taken as basic. The purpose of the article is to identify and analyze the key variants of social identity that are presented today in the Internet. Methods. The study is based on general scientific methods, analysis and synthesis, induction, deduction, abstraction. The analysis of variants of social identity in the Internet was carried out primarily on the basis of content analysis, the method of interpretation and a systematic approach. Scientific novelty of the study. The article presents options for designing social identity in the digital space, e-mail and instant messengers, contextual advertising, social networks; the specifics of designing in each of the named options are analyzed. Results. The exposition of options for designing social identity on digital material opens up a spectrum of different forms of being a subject in the Internet. To the greatest extent, these forms are associated with the communicative nature of a person. Increasingly, the social subject is turning to digital communication options, which include instant messengers, social networks and e-mail. It seems that in the 21st century, when the Internet has its own specific signs, including emoji, the so-called literacy qualification, the ability to communicate via the Internet, is available to anyone. At the same time, the real subject not only leaves its unique imprint on the network; the information he receives from the Internet leaves its mark on his decisions, in a series of diverse elections, from a grocery store to a political leader. Conclusion. In modern academic reflections on the specifics of human existence in the Internet, the idea of a digital subject has taken shape. In the discourses of domestic and foreign researchers, the digital subject is usually represented as a prefabricated construct. It has a connection with the real subject and social groups, but its origin is ideological. According to its purpose, it carries some idea that inclines the real subject to make just such a decision, not another. Hence, digital research acquires epistemological value, more precisely, the search and analysis of options through which a person realizes his identity in the network.
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Malkawi, Asma H., and Khamis Ambusaidi. "Communication ethics for online social movements: A study on Arab social networks on Twitter." Journal of Arab & Muslim Media Research 14, no. 1 (April 1, 2021): 117–42. http://dx.doi.org/10.1386/jammr_00027_1.

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Social media increasingly play a role in transforming activist movements in the Arab world into digital forms. This study examines the link between adherence of network members to digital communication ethics and the level of the movements’ success based on the conceptual grounding in communication theories of Jürgen Habermas and Taha Abdurrahman. We tried to evaluate the link between the success of online social movement actors and their ethical contents by asking: What are the ethical implications of online social movements that do succeed in actualizing their goals? Do social network users discuss communication ethics to agree on terms of use within these movements? What are the important issues of communicative action and challenges of rational discussion in Arab social media use? We used two case studies: the hashtag #with_the_teacher launched to support teachers’ rights in Jordan in 2019, and a Twitter network of Arab users discussing digital communication ethics. We used mixed-methods and case studies approaches; data collected from Twitter were analysed using social network analysis followed by qualitative content analysis. Key findings demonstrate positive effects of activists’ engagement in social networks, and that commitment to digital communication ethics, whether stemming from secular or religious frames of reference, is significant for the success of online social movements. The case of #with_the_teacher network proved itself to be an example of successful digital protest and ideal model for rational ethical communication. Content analysis revealed that teachers formed a social network that exhibited strong solidarity and cohesion, and relied – perhaps unconsciously – on rules and principles of ethical discussion, including truthfulness, credibility, transparency, respect, accuracy and responsibility. Content analysis of the ‘communication ethics’ network demonstrated that the majority of content was religiously oriented, produced mainly by religious figures, educational institutions, or accounts with pseudonyms that are influential by the sheer number of their followers.
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García Galera, Mª del Carmen, Cristóbal Fernández Muñoz, and Leticia Porto Pedrosa. "Youth empowerment through social networks. Creating participative digital citizenship." Communication & Society 30, no. 3 (2017): 129–40. http://dx.doi.org/10.15581/003.30.3.129-140.

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Alguliyev, Rasim, Javid Jafarov, Elchin Mammadov, Nigar Ismayilova, and Ruhiya Mammadova. "Extraction of social networks in modern digital library environment." Economics & Sociology 8, no. 1 (May 20, 2015): 308–17. http://dx.doi.org/10.14254/2071-789x.2015/8-1/24.

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Agarwal, Ritu, Anil K. Gupta, and Robert Kraut. "Editorial Overview—The Interplay Between Digital and Social Networks." Information Systems Research 19, no. 3 (September 2008): 243–52. http://dx.doi.org/10.1287/isre.1080.0200.

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Sundararajan, Arun, Foster Provost, Gal Oestreicher-Singer, and Sinan Aral. "Research Commentary—Information in Digital, Economic, and Social Networks." Information Systems Research 24, no. 4 (December 2013): 883–905. http://dx.doi.org/10.1287/isre.1120.0472.

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Brown, Brian A. "Primitive Digital Accumulation: Privacy, Social Networks, and Biopolitical Exploitation." Rethinking Marxism 25, no. 3 (July 2013): 385–403. http://dx.doi.org/10.1080/08935696.2013.798974.

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Martínez Bonilla, Carlos, Nory Avila Moreno, and Maribel Campoverde Quijano. "Netnografia in digital social networks: Analysis of media photography." Medwave 23, S1 (September 1, 2023): eUTA157. http://dx.doi.org/10.5867/medwave.2023.s1.uta157.

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Introducción La comunicación ha ido cambiando con la creación y desarrollo de las redes sociales digitales. La información se basa en la multimedialidad, es decir en elementos gráficos como es el caso de la fotografía digital, sirve para contar historias y su compromiso es una reivindicación del fotoperiodismo reflexivo. La tecnología digital ha supuesto un cambio en la producción de fotografías, la conexión con redes y dispositivos están presentes. Las prácticas con la fotografía digital inciden en relaciones de vínculos sociales, gestionando la identidad digital plasmada en las redes, dando un significado de lo que representa la fotografía. La recuperación fotográfica es memoria social, conduce a documentar, organizar y difundir la información. Cada fotografía es un medio de construcción y confirmación de una visión de la realidad. En las fotografías se puede analizar expresiones, trajes, sentimientos, entre otras características de un acontecimiento. La cultura transmedia se centra en las dinámicas sociales y prácticas culturales que han posibilitado nuevas plataformas, donde el compartir se ha convertido en una práctica habitual. Existe la necesidad de replantear y potenciar los medios y relaciones sociales. La gente toma decisiones, incrustados socialmente cuando se decide propagar. La Web 2.0 considera que la gente contribuye con tiempo y energía motivando a la construcción de una identidad digital. Las masas y exposiciones digitales son parte de la metrópolis electrónicas. En los fundamentos teóricos, la confiabilidad de la imagen mediática es el resultado de la percepción cultural y criterio de confidencialidad. Objetivos Aplicar la Netnografía en redes sociales y su análisis de la fotografía mediática Método El término virtual es sinónimo de digital dentro de las fronteras de Internet. Se buscó la forma de abordar mediante una metodología coherente, tuvo un enfoque cualitativo y cuantitativo que requirió un esfuerzo metodológico diseñando estrategias para seleccionar adecuadamente las técnicas e instrumentos aplicados. Técnicas como la observación participante fue para una aproximación compleja a la realidad, primera etapa del enfoque cualitativo interpretando el problema objeto propuesto, donde se pudo encontrar definiciones y características de fotografías mediante la interacción de procesos tecnológicos de comunicación; se combinó con una encuesta a 150 personas usuarios de una red social para el análisis de datos cuantitativos. La Netnografía fue una teoría desarrollada para entender la realidad social que se produce en el ciberespacio, donde las personas conviven e interactúan, permitiendo comprender la sociabilidad en el ciberespacio, tomando en cuenta la fotografía digital mediática como el objeto de estudio. Principales resultados La encuesta se realizó a 150 sujetos determinando reacciones que la fotografía mediática en la red social digital produce en los usuarios digitales, datos presentados en la tabla 1. Se determinó que el 55,3% de las personas encuestadas respondieron que las fotografías mediáticas influyen en las decisiones o pensamientos de los usuarios, el 49% respondieron que la fotografía permite reflexionar sobre las acciones que se toman en la sociedad, influyendo en los sucesos. Se estableció que las redes sociales ejercen poder en las decisiones de sus usuarios. Se obtuvo un valor de significancia de 0,000, validando la hipótesis que se estableció en la investigación en donde se relaciona la fotografía mediática y el poder que se ejerce. El aspecto cualitativo se evidencia en la Imagen 1, la información se resume mediante la observación participante y netnografía como metodología en el estudio de la fotografía mediática en las redes sociales digitales. Conclusiones En redes sociales digitales se encuentran fotografías de toda índole donde se puede identificar personalidades digitales. El análisis de la fotografía mediática en redes sociales permite generar espacios de discusión que pueden incidir en hechos sociales y generar controversias en las decisiones. El análisis de una fotografía se lo debe hacer mediante un pensamiento reflexivo y crítico, transmitiendo el mensaje correcto que las fotografías presentan para tomar decisiones de acuerdo con las emociones y sentimientos de los usuarios. La fotografía constituye una herramienta de observación de la realidad social, permite visualizar y es importante contextualizar. La lectura de la fotografía es detallada bajo fenómenos de estudio, en la investigación social y visual permite describir la realidad representado contextos y profundizando actividades de forma reflexiva mediante consensos éticos y estratégicos.
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Guseynova, Innara, Alexey Gorozhanov, and Elena Kudinova. "Translation Genius and Social Networks." Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 2. Jazykoznanije, no. 3 (August 2021): 55–64. http://dx.doi.org/10.15688/jvolsu2.2021.3.5.

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The paper attempts to consider changes in the translator's activity caused by the turn towards digital transformation in the institutional sphere. The analysis is based on material from German social networks, their content being the subject matter for the modern translator who is a specialist in cross-cultural and cross-lingual communication. The study describes the algorithm for implementing social management at the macrostructural and compositional levels. The emphasis is also placed on the institutional spheres that are most susceptible to digital transformation, which include nutrition and healthy lifestyle, education and many others. Total digital transformation of these institutional spheres is primarily evidenced by an increase in neologisms recorded in electronic databases, and dictionaries with an indication of their contextual use and their further popularization, first of all, in mass media texts. The results of the analysis lead the authors to conclude that training a new generation of interpreters and translators should include mastering the skill of working with big data, different corpora of texts, neologisms marked by or containing the industry component, as well as the need to develop glossary-type dictionaries for branches of knowledge. Considering the controversial content of social networks, the authors of the paper come to the conclusion that it is necessary to develop the code of ethics for the social networks translator.
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Romero-Hall, Enilda, Lina Gomez-Vasquez, Laila Forstmane, Caldeira Ripine, and Carolina Dias da Silva. "The Complexities of Using Digital Social Networks in Teaching and Learning." Open/Technology in Education, Society, and Scholarship Association Journal 3, no. 1 (October 16, 2023): 1–18. http://dx.doi.org/10.18357/otessaj.2023.3.1.48.

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The aim of this investigation was to gain a broad sense of the implementation of digital social networks for teaching and learning by instructors in higher education. We were particularly interested in examples of instructors' use of digital social networks in their courses, the benefits and challenges of specific platforms for teaching and learning purposes, and the perceived role of digital social networks in teaching and learning during the first years of the COVID-19 pandemic. The participants in this investigation (n=336) were faculty and graduate students. Data was collected via an electronic questionnaire with closed and open-ended questions using Qualtrics. The quantitative analysis included descriptive statistics. The data analysis also included qualitative data analysis of textual responses provided to various questionnaire items. The results illustrate the ways in which instructors successfully apply or integrate digital social networks into teaching and learning, broadly and with specific digital social networks. Yet, the findings also highlight several complexities that instructors have experienced when considering digital social networks in their teaching practices such as data privacy issues, misinformation, user interface issues, and the willingness of students to use less trendy digital networks, among other challenges.
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Fuentes Cancell, Dieter Reynaldo, Odiel Estrada Molina, and Nilda Delgado Yanes. "Las redes sociales digitales: una valoración socioeducativa. Revisión sistemática." Revista Fuentes 1, no. 23 (2021): 41–52. http://dx.doi.org/10.12795/revistafuentes.2021.v23.i1.11947.

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The future and already current industrial revolution 4.0 demand the introduction of a digital transformation in the higher education contributing to the formation of competent professionals, for which, they are evidenced in the pedagogies and emergent technologies, an increase of didactic experiences in the use of the digital social networks. In this research a systematic review to identify current trends in the use of online social networks for educational purposes are performed. PRISMA protocol was used and analyzed 79 studies present in the database Scopus. In the systematic review, the following questions are answered: What types of designs predominate in the scientific literature? What is the dependentindependent pairs of variables? And What are the current trends in the use of digital social networks for educational purposes? As a result of this research, Facebook is reaffirmed as the social network most used by educators and the need for the integrated and varied use of these networks. It concludes with the defense of the following trends: university institutional communication policies from the curricular levels; the development of creativity, cultural convergence and media diversification; educational innovation; media culture and academic digital identity
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Cárdenas, Juan Pablo, Carolina Urbina, Gerardo Vidal, Gastón Olivares, and Miguel Fuentes. "Digital Outburst: The Expression of a Social Crisis through Online Social Networks." Complexity 2022 (March 30, 2022): 1–15. http://dx.doi.org/10.1155/2022/8980913.

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There is a growing concern about the effects that the relationship between the activity of society in the physical world and in the digital world could have. In this study, we address this question in a context of social crisis. Our quantitative and qualitative analysis of the data associated with the critical process suggests a deep and nontrivial relationship between both worlds. Perhaps the most important result refers to the leading role of language, its meaning, and symbolism in the development of social transformation processes linked to the complexity of the social system and its adaptive nature.

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