Dissertations / Theses on the topic 'Social-Digital networks'
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Kelly, Kristy. "Emergent Arguments: Digital Media and Social Argumentation." Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22285.
KOCERGINSKIS, TATIANA. "SOCIAL NETWORKS: THE COEXISTENCE OF DIFFERENT SOCIAL CLASSES IN THE SAME DIGITAL ENVIRONMENT." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2012. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=20998@1.
O trabalho visa levantar hipóteses sobre a convivência de diferentes classes sociais em um mesmo ambiente digital. Para isto o trabalho é divido em duas partes, sendo a primeira o referencial teórico, que busca ilustrar conceitos que serão utilizados no modelo. O estudo se inicia com um detalhamento de redes socias, mostrando sua evolução. Depois são aprofundados os seguintes construtos:a) reatância, que mostra que a perda de uma liberdade tem uma influência negativa para o consumidor; b) de demarketing, conceito que indica que algumas vezes é preciso expulsar o consumidor indesejado, para manter o desejado e por fim c) classes sociais, e a forma como as pessoas se relacionam. Após esta etapa foram realizadas entrevistas em profundidade com pessoas que utilizam redes sociais frequentemente, e que realizaram a migração do Orkut para o Facebook no período em que a baixa renda começou a utilizar a internet e as redes sociais. Ao resumir as idéias principais das entrevistas chegou-se à hipótese de que as pessoas das classes de renda mais altas têm dificuldade em conviver com outras de classes mais baixas, na mesma rede social. O sucesso das redes sociais, em especial o Facebook, estaria condicionado à sua capacidade de aprimorar as ferramentas de privacidade, criando diferentes redes sociais dentro da mesma rede social.
The work aims to raise hypotheses about the coexistence of different social classes in the same digital environment. The work is divided into two parts, the first part is the references, which illustrate concepts that are used in the model. This study begins with the explanation of social network, showing their evolution. Then, constructs are defined. They are: reactance, which shows that the loss of freedom has a negative influence for the consumer, demarketing which indicates that it is sometimes necessary to chose expel the consumer that you do not want, to maintain the desired one, and finally social classes, and how people relate. After this phase in-depth interviews were carried out with people who frequently use social networks, and that migrated from Orkut to Facebook in the period in which the poor began to use the internet and social networks, in special the Orkut. Once summarize the main ideas of the interviews the result was the hypothesis that people of higher classes have difficulty in beeing in the same social network of the one of the lower class. The success of social networks, especially Facebook, would be conditioned on its ability to enhance the privacy tools, creating different social networks in the same social network.
Campana, Giuseppe. "Professional development and social networks in digital content industry micro businesses." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/71764/1/Giuseppe_Campana_Thesis.pdf.
Isah, Haruna. "Social Data Mining for Crime Intelligence: Contributions to Social Data Quality Assessment and Prediction Methods." Thesis, University of Bradford, 2017. http://hdl.handle.net/10454/16066.
Oliva, Kristina. "Conceptualizing Social Wealth in the Digital Age: A Mixed Methods Approach." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6736.
Contreras, Bellido Christian Andres, Salazar José Miguel Cordova, Montoya Valeria Beatriz Espinoza, and Ferrer Rubi Ellen Hernandez. "Proyecto Digital Boost." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651778.
This project is a Digital Marketing agency focused on Facebook, aimed to offer services to Mype companies in Peru, mainly dedicated to the commercialization of products and services, companies that can afford low budgets to invest in a digital channel. The choice of the target market was made through an investigation of the needs of current businessmen in the country. The companies, for the most part, are under the Mype regime, and it was reflected in the interviews, since 100% of these belonged to this regime. In addition, important data was rescued, such as the recognition of the importance of Digital Marketing for entrepreneurs. They also talked about the need of having graphic designer services and community managers that would work with a strategy that provides real results, finally, they hoped they would not have to spend excessive budgets, since this means carrying out large sums of money that they cannot afford. There was a problem of not finding professionals responsible for implementing a digital strategy at an affordable price in the market. For the implementation of this project, an analysis of the environment was carried out, starting with studies of the sector: competition, consumers, service providers and more external factors that directly and indirectly impact on companies in this industry. Also, to complete the investigation and viability of the business, plans and budgets were made. These plans included the Operations Plan, the Marketing Plan, the Corporate Social Responsibility Plan, the Strategic Plan and, finally, the Financial Plan. Digital Boost has detected its viability through numbers, the first year the project earns a net profit of 8,345.46 soles, the second year will be 6,353.70 soles and 83,248.21 soles for the third year.
Trabajo de investigación
Zhang, Danjing. "Sharism and social awareness of the Chinese One Child Generation: Urban youth and digital networks." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/91215/4/Danjing_Zhang_Thesis.pdf.
Guo, Geyang. "Information exchange using digital collaboration technology : five cases of the social networks in approvals." Thesis, University of Reading, 2016. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701640.
LIOSI, MARIANNA. "Social Networks as Digital Archives: Videos of the Tunisian Revolution Post-January 14, 2011." Doctoral thesis, Università degli studi di Ferrara, 2020. http://hdl.handle.net/11392/2488138.
This dissertation offers an overview on the role played by social networks, especially YouTube and Facebook, as digital archives. The focus of my research is on the empirical case study of the vernacular videos shot and circulated during the twenty-nine-day phase of the Tunisian revolution, in the post-January 14, 2011 period. I explore questions of the preservation and transmission of these visual testimonies over time in virtual and offline domains within a critical framework of the commercial and highly-capitalistic nature of social networks. In this respect, I point at the spectator as an agent of transformation in the proposed videos by using the tool of cinematic montage as a modus operandi to create new narratives out of the clips. The findings suggest that, whereas the circulation of footage online decreases in post- January 14, 2011, YouTube turns into a time-based archive that can be used retrospectively by users/spectators to retrieve vernacular videos and recombine them, thanks to infrastructural features, such as searchability and the hyperaccessibility of contents. The spectator emerges as the character who performs social media as archives by forcing the functioning of the algorithm. Spectators create other forms of repositories online and offline, which diffuse the clips, while they create hierarchies among digital objects of the same nature. The clips turn into established aesthetic models of trustworthiness. They constitute a legacy from which to liberate in order to create new representations for a country in transition. Alternatively, they enter fictional narratives that shed light on current controversial political and social issues in the country. The exploration of individual memory also produces a set of narratives. Aside from specific scenes, the interviewed subjects and participants of the focus group perceive an antagonism between digital and physically mediated experiences. Indeed, the whole set of emotional phenomena related to the process of recollection shows this controversial relationship with the clips of the revolution in the present time. These recollections also show the ambivalent weight that the so-called connective memory objects have in the creation of individual and collective memory. My material illustrates, through contradictions and limits, the relevance of social networks as repositories of the Tunisian revolution, post-January 14, 2011. This is despite the commercial nature of these internet products. My material also stresses the role of the spectator within the process of archiving as the character that, ultimately over time, makes preservation possible by means of memory and the creation of additional narratives and storytelling of the twenty-nine-day phase of the revolution.
Vasquez, Enciso Maricielo. "El Social Commerce como factor subyacente en la Intención de Compra de smartphones en Millennials pertenecientes al nivel socioeconómico B de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652681.
The purpose of this research work is to discover the relationship of Social Commerce with the Purchase Intent of smartphones, both upper-middle and high-end, applied to young Millennials. This research will provide a detailed view of the components or constructs of Social Commerce in the field of the smartphone category and thus discover the impact that social networks really have among consumer users. At the same time, this research offers the contextualization of the digital dynamics in social networks during the stages of Purchase Intent, which is very rich so that from this the smartphone brands make important and accurate decisions when establishing campaigns with a powerful digital ecosystem. This will allow not only to induce the purchase but also to identify the best moments or situations to create positive ties and prosumers for the brand.
Trabajo de investigación
Giermindl, Lisa [Verfasser], Marina [Akademischer Betreuer] Fiedler, and Rodrigo [Akademischer Betreuer] Isidor. "Lost in Digital Transformation? The role of Enterprise Social Networks in facilitating digital collaboration / Lisa Giermindl ; Marina Fiedler, Rodrigo Isidor." Passau : Universität Passau, 2019. http://d-nb.info/1186371099/34.
Palekar, Shailesh S. "News consumption in the digital age: Exploring the role and impact of social broadcasting networks." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/95788/1/Shailesh_Palekar_Thesis.pdf.
Martínez, Javier Rodriguez-Borlado. "A study of emerging opportunities for digital print production of user-generated content /." Online version of thesis, 2008. http://hdl.handle.net/1850/7745.
Glassford, Sarah R. "Recruitment at Bowling Green State University: The Role of Social and Digital Media." Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1288225682.
Papadimitriou, Aristea. "The Future of Communication: Artificial Intelligence and Social Networks." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21886.
Hinojosa, Cristelia. "Organizational Information Dissemination Within Collaborative Networks Using Digital Communication Tools." NSUWorks, 2017. http://nsuworks.nova.edu/gscis_etd/996.
Macedo, Thiarlei Machado. "Métricas de marketing digital e sua aplicação na gestão das ações de marketing das organizações : estudo de casos múltiplos." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2014. http://hdl.handle.net/10183/101499.
With the creation of the internet, marketing and its measurement had great changes. The digital marketing allows an interaction with the audience in a way that in the past was not possible or imaginable. With current technologies, is possible to trace in detail the user experience with the media, brand and content. Digital Marketing Metrics allow a real-time evaluation of each action performed on multiple digital media, enabling widely understand the behavior of each user, whether in social networks or other platforms. This dissertation makes an inventory of digital marketing metrics available in the literature, listing and discussing 99 of them, identifying which of these are being used by companies and how they are making use of the results of these metrics. As a way to reach the objective we used the method of multiple case study in four Brazilian companies, one industry corporate furniture, a private college, a retail stores network and a mall. These companies were selected looking a maximum variation, because they operates in different markets, have different sizes and have different maturity levels of metrics use in digital marketing. These case studies were conducted through direct observation in the companies, documentation analysis and semistructured interviews. As contribution of this research tried complement the knowledge about digital marketing metrics, which is a recent topic. As well as to show how the sample companies are effectively using digital marketing metrics and their results on its marketing actions management. Where was identified a low executive utilization of digital marketing metrics information.
Gomez, Corrochano Daniel. "Social Networks and the flow of people : The effects of computer-mediated communication on mobility of young people from a rural area in Spain." Thesis, Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-13833.
Salas, Mendoza Gabriel Omar. "Promoción online para calzado deportivo en Instagram y Facebook con relación a la intención de compra en las tiendas físicas de marcas deportivas en hombres de 25 a 35 años del NSE A/B de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652098.
The present work has been carried out with the purpose of knowing the impact that digital promotion strategies generate, in the intention of buying sports shoes by men between 25 and 35 years of age, within the physical stores of the brands sports. Different brands of sports shoes often use a series of digital strategies, with different purposes. There are loyalty strategies, others responsible for brand exposure and above all, those that are responsible for generating sales, through a persuasion towards the consumer's intention to buy. In this paper, the most used digital strategies by sports brands in the world and especially in Peru were analyzed, in order to find answers about the impact they generate on Peruvian consumers and how they react to them. Likewise, in order to find answers to the objectives and hypotheses proposed, the type of research will be correlational, since the relationship between the established variables will be identified. Thus, quantitative and qualitative methods will be used, which will be based on conducting consumer surveys and in-depth interviews with experts with the objective of knowing in depth the point of view of each of them. In this way, the hypotheses previously raised can be checked. Finally, the influence of digital promotions on consumers of sports shoes will be known.
Trabajo de investigación
Hußenöder, Felix Sebastian [Verfasser], Heinrich Akademischer Betreuer] Best, and Stefanie [Akademischer Betreuer] [Hiß. "Social capital sites : understanding digital networks from a resource perspective / Felix Sebastian Hußenöder. Gutachter: Heinrich Best ; Stefanie Hiß." Jena : Thüringer Universitäts- und Landesbibliothek Jena, 2015. http://nbn-resolving.de/urn:nbn:de:gbv:27-20150113-081656-3.
Hußenöder, Felix Sebastian [Verfasser], Heinrich [Akademischer Betreuer] Best, and Stefanie [Akademischer Betreuer] Hiß. "Social capital sites : understanding digital networks from a resource perspective / Felix Sebastian Hußenöder. Gutachter: Heinrich Best ; Stefanie Hiß." Jena : Thüringer Universitäts- und Landesbibliothek Jena, 2015. http://d-nb.info/1065233604/34.
Tanchiva, Segura Maykie David. "Acciones de promoción digital en relación a la intención de compra de moda en mujeres de 20 a 35 años de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651923.
The following case is introduced in the digital promotion actions, allowing to see more closely the role of this E-commerce tool as one of the new ways of doing contemporary marketing. The focus of this research emphasizes the communication and digital reach that energizes the strategy of fashion companies. Also, the relationship in the purchase intention of the consumer, who is more difficult to capture their attention due to saturation in the media, with digital promotion. The type of research has a correlational scope where it is sought to quantify the relationship between concepts or variables. According to the research topic, the target audience are women between 20 and 35 years old from metropolitan Lima in the NSE A and B. In this way, interviews with users and experts in the fashion category were applied; In addition, focus groups in the qualitative study. Finally, it is shown that there is a relationship between the variable scope of the digital promotion and the purchase intention. On the other hand, in terms of digital communication and consumer purchase intent, it was obtained that there is no linear correlation; that is, there is no clear relationship between both variables.
Trabajo de investigación
Notley, Tanya M. "The role of online networks in supporting young people's digital inclusion and the implications for Australian government policies." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/19097/2/Tanya_Notley_Citation.pdf.
Notley, Tanya M. "The role of online networks in supporting young people's digital inclusion and the implications for Australian government policies." Queensland University of Technology, 2008. http://eprints.qut.edu.au/19097/.
Riley, Will. "We the undersigned." Thesis, Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/28102.
Committee Chair: DiSalvo, Carl; Committee Member: Bogost, Ian; Committee Member: Klein, Hans; Committee Member: Murray, Janet; Committee Member: Pearce, Celia
Fritsch, Tobias [Verfasser], and Carola [Akademischer Betreuer] Iller. "Social Networks im Zeitalter des demographischen Wandels: Senioren als „Digital Immigrants“ in virtuellen Umgebungen / Tobias Fritsch ; Betreuer: Carola Iller." Heidelberg : Universitätsbibliothek Heidelberg, 2015. http://d-nb.info/1180613759/34.
Silva, Daniel Bonfim da. "Redes sociais virtuais: um estudo da formação, comunicação e ação social." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-05122011-111900/.
Virtual social networks are a means of communication that differs from traditional media due to one fundamental reason: the power to communicate is distributed among their users. In these networks, the user is not merely the spectator, but also the author, the producer, and the promoter of texts or other materials. Therefore, these networks put aside the unidirectional top-down model, giving ground to the emergence of a bidirectional and diffuse communication, which represents a topological transition from tree to rhizome. This research looks for understanding the communication in virtual social networks by analyzing them internally and externally. It seeks building a construct on these networks\' technique and users, their shape and identities, what irradiates from them and what grows in them, thus allowing the understanding of the fundamental communication characteristics in these spaces.
Barreira, Daniela Edite Torres. "As estratégias digitais : os casos das startup." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14801.
O contexto atual tem sido marcado pela adoção de novas tecnologias que têm alterado não só o processo de comunicação das empresas com o público, como também a interação entre consumidores e empresas. As redes sociais, as App’s, os conteúdos interativos e as análises do Marketing Digital são hoje essenciais para que os negócios alcancem o consumidor e os resultados pretendidos. Neste sentido, o presente estudo tem como interesse investigar quais as estratégias de marketing digital das startups portuguesas. Para tal,foram realizadas entrevistas a quinze startups de diversos setores de atuação. A metodologia utilizada foi a qualitativa e o propósito é exploratório, pois pretende-se investigar até que ponto têm estas empresas explorado as ferramentas digitais existentes. Assim, foi criado um guião de entrevista que se divide em quatro dimensões: a aplicação do Marketing Digital, a presença digital, a alocação dos recursos na área digital e a perceção geral acerca da evolução e tendências do Marketing Digital. Os resultados permitiram observar que a grande maioria das startups entrevistadas reconhece a importância do Marketing Digital, estando presente no mundo digital, maioritariamente através das redes sociais, de forma a dar-se a conhecer, sem grandes investimentos. Verificou-se ainda que mais de metade destas empresas utiliza métricas de comunicação e realiza um planeamento das ferramentas de Marketing Digital. Não obstante dos resultados obtidos, a generalização das conclusões poderá estar limitada dado o reduzido número de startups analisadas, bem como a zona geográfica, os cargos dos entrevistados e os setores de atividade das empresas estudas.
The current context has been marked by the adoption of new technologies wish has altered not only the communication process of the companies with the public, but also the interaction between consumers and companies. Social networks, App, interactive contents and the analysis of digital marketing are essential today for businesses to achieve consumers and the wanted results. In this context, the present study has as main interest to investigate what the startup companies are doing to follow this evolution, since they have in their favor tools that do not require almost none investment and that can facilitate the increase the profits. This study was conducted by fifteen startups interviews with different areas of activity. The methodology used was the qualitative and the purpose is exploratory, since the intention is to investigate the extent to which these companies have exploited the digital tools. Thus, was create an interview script that is divided into four dimensions, the application of digital marketing, digital presence, investment in the digital area and the perception about digital marketing trends. The results showed that most of the startups recognize the importance of Digital Marketing having presence in the digital world through social networks, in order to obtain data about their target, without major investments. Another aspect to take into account is the fact that more than half of these companies use communication metrics. The presented results may limit the generalization of the conclusion since the study presents limitations such as the reduced number of startups studied.
info:eu-repo/semantics/publishedVersion
Quintana, Macchiavello Antonella. "Las estrategias digitales, a través de redes sociales, con relación al posicionamiento de marca en tiendas de alimentos orgánicos ubicadas en la zona 7 de Lima Metropolitana en hombres y mujeres de 28 a 33 años del NSE A durante el año 2018." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652097.
In this research, I analyze the digital strategies in social networks of organic stores in order to discover the current consequence and, based on that, qualitative and quantitative studies are carried out to discover if the constant and strategic use of these are effective to position the brand in the market. According to the investigation, the positioning of the brand is reinforced. However, it must be accompanied by a brand-level development, not only through social networks.
Trabajo de investigación
Gomes, Maurília de Souza. "Ativismo social digital: a inserção dos movimentos sociais de Manaus nas redes on-line." Universidade Federal do Amazonas, 2012. http://tede.ufam.edu.br/handle/tede/3698.
Fundação de Amparo à Pesquisa do Estado do Amazonas
This work aims at discussing the insertion of the digital technologies in the present times, with focus on the social mobilization strategies in the virtual scenery. It also encompasses discussion on the possible political, economic and cultural changes stemming from this process of insertion. Firstly, the notion of democracy and its basis for the building up of a democratic society are discussed. Next, some fundamental aspects relating to the concept of social movements are highlighted in order to allow comprehension about social movements in Brazil at present. Narrowing down the work, the way the social movements have used online social networks in Manaus are scrutinized. Based on exploratory research, two social organizations were chosen to be analyzed as for their use of the Internet: SINTEAM, the syndicate of the workers in education in the Amazonas State and Associação Difusão Amazonas, a collective action social organization. The results show that the two sampled organizations think the use of social networks differently. While the former is clearly representative of the traditional social movements, which have struggling to adapt to the new online reality, the latter is part of a new model of social organization , which have the Internet as a starting point around which all the actions are planned and put into practice. The analysis leads to a broader conclusion that the social subjects of our time have to rethink their working model, namely the communicative model, due to the changes in the scenery from an offline to an online society
Este trabalho discute a inserção das tecnologias digitais na sociedade contemporânea, problematizando sobre as táticas de mobilização a partir do ambiente virtual e, sobretudo, as possíveis transformações políticas, econômicas e culturais decorrentes deste processo. Discute a noção de democracia e as bases para construção de uma sociedade democrática. Destaca alguns aspectos relevantes para a compreensão do conceito de movimentos sociais e apresenta um panorama atual dos movimentos sociais no Brasil. Este estudo teve como o objetivo principal analisar a forma como os movimentos sociais de Manaus estão utilizando as redes sociais on-line em suas estratégias de comunicação. Baseando-se na pesquisa exploratória, foram selecionadas, como objeto de estudo, duas organizações sociais que utilizam essas redes: o Sindicato dos Trabalhadores em Educação do Estado do Amazonas e a Associação Difusão Amazonas. Os resultados revelaram duas realidades distintas: a primeira representa os movimentos sociais tradicionais que têm enfrentado inúmeras dificuldades de atuar na sociedade contemporânea, que exige, cada vez mais, a reformulação de suas práticas de atuação, sobretudo no que diz respeito aos processos comunicativos; a segunda faz parte de um novo modelo de movimento que tem o uso das Tecnologias da Informação e da Comunicação como marca principal de sua atuação, seja nos processos comunicativos ou organizacionais
Pochet, Gilberto Flores. "Analysis of online virtual environments using Data Mining and social networks." reponame:Repositório Institucional da UFABC, 2015.
Razac, Rizma. "Impacto dos influenciadores digitais na intenção de compra de produtos e serviços nas redes sociais." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17496.
A crescente evolução das Redes Sociais, levou a que estas se tornassem num potencial meio de comunicação, fazendo com que as empresas abandonassem o marketing tradicional e apostassem no marketing digital. Como resultado, com a emergência de recentes plataformas, os consumidores tornaram-se mais recetivos ao conteúdo divulgado nas diferentes redes sociais pelos influenciadores digitais - pessoas influentes que transmitem as suas opiniões, ideias, experiências e recomendações, de forma mais pessoal, verdadeira e interativa. Por outro lado, existem os utilizadores que procuram informação sobre vários temas do seu interesse, inclusive quando estão prestes a realizar uma compra. Desta forma, as marcas estão a mentalizar-se da importância dos meios digitais, especificamente das Redes Sociais, investindo em comunicação e publicidade em parceria com influenciadores digitais. Com este estudo, pretende-se compreender se a promoção de produtos e serviços feita pelos influenciadores digitais nas redes sociais, tem impacto positivo na intenção de compra. A pesquisa foi conduzida através de uma abordagem quantitativa e amostragem por conveniência de bola de neve, e foi guiado por um questionário com uma amostra total válida de 124 inquiridos. Concluiu-se através dos dados recolhidos nesta investigação, que a aceitação das informações e uma atitude favorável por parte dos consumidores, relativamente à comunicação sobre produtos e serviços nas redes sociais deve ser baseada num carácter credível e com qualidade do argumento por parte do influenciador. Esta atitude positiva em relação a aceitação das informações tem repercussões favoráveis na intenção de compra.
The growing evolution of Social Networks led to a great tool of communication, allowing companies to abandon traditional marketing and bet on digital marketing. Consequently, with the appearance of new platforms, consumers have become more receptive to content shared on social networks by digital influencers - influential people who share their opinions, ideas, experiences and recommendations in a more personal, true and interactive way. On the other side, there are consumers looking for information on various topics of their interest, also when they are about to make a purchase. Therefore, brands are becoming aware of the importance of digital media, namely Social Networks, investing in communication and advertising campaigns in partnership with digital influencers. This study seeks to understand if the promotion of products and services made by digital influencers in social networks, has a positive impact on the purchase intention. The study was supported with a questionnaire with a total sample of 124 respondents. The questionnaire was based on a quantitative approach and snowball suitability sampling. It was concluded from the data collected in this research that the acceptance of information and a favorable attitude on the part of consumers regarding communication about products and services in social networks should be based on a credible character and quality of the argument on the part of the influencer. This positive attitude towards sharing content has favorable repercussions on the purchase intention.
info:eu-repo/semantics/publishedVersion
Panta-Gonzaga, Diego-Armando. "“Luces del Alba: proyecto fotográfico que utiliza Instagram como plataforma”." Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/5112.
Maia, Maíra Carneiro Bittencourt. "O príncipe digital: estruturas de poder, liderança e hegemonia nas redes sociais." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-14092016-112629/.
The concept of \"Prince\" came up with Niccolo Machiavelli, in the early sixteenth century to describe the ruler of monarchies and republics. In Antonio Gramsci, the midtwentieth century, the place of the Prince was occupied by political party, thus appearing the concept of \"Modern Prince\". Later, in the late twentieth century, the Brazilian researcher Octavio Ianni revisits the two works and proposes the \"Electronic Prince.\" He found that the mass media took over the social functions of Prince. In Octavio Ianni, radio and especially television are the places par excellence, power, hegemony and leadership, not alone, but with the support and backing of major economic and political groups. The aim of this thesis is to carry forward the theory created by Ianni and explore the hypothesis of a new Prince in the twenty-first century, we call \"Digital Prince.\" Without prejudice to what has been described by Ianni, this new figure is not necessarily an intellectual, not born through the mass traditional media (radio and TV) and does not line up directly and necessarily to the groups, economic and political hegemony, but it is so or more influential and effective. Digital Prince of concept, as a variant of the category created by Ianni, illuminates the way that, in the era of digital networks, the categories are structured: power, hegemony and leadership, pillars of all existing theoretical models of Princes before. This understanding can lead us to better understand the phenomena of this time, as the major social manifestations and types of existing relationships on Social Networks. To get to that theoretical model, this work used as a methodological contribution to Grounded Theory (GT). The GT enables a more realistic perspective on the phenomenon, for the very people involved point data through empirical research of quantitative and qualitative nature. For this empirical part of this research involved analysis of 74 social demonstrations, 601 respondents and observations about 354 leaders of opinion. We analyze, theoretically and empirically, popular demonstrations that took place in Brazil between 2013 and 2015. The questionnaires were divided into two phases of applications, the first, which became available between March and June 2015 and the second, in august of 2015. The main authors that support the thesis are: Machiavelli, Gramsci and Ianni, the reasons given above. Lazarsfeld and Toro, with reflections on the reception of ideas and social mobilization. Glaser, Tarozzi and Charmaz, with the methodological support of the GT. Hardt, Negri and Castells with theoretical arguments about the crowd, social networking, internet and online mobilization processes.
Gwatiringa, Tsitsi. "An analysis of the use of visual storytelling by South African brands to promote brand engagement on social networks." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/7533.
Rodrigues, Daniele Cristine. "A produção de sentido na convergência entre televisão e segunda tela." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-27012015-151857/.
With the popularization of mobile devices, more and more people watch the television programs while using these platforms to access the web, functioning as the second screen in the search for information about the attraction and opinions to share on social networks and websites where the attraction is in evidence. The research presented here reflects on how this convergence of multiple screens interferes with the production of meaning of messages and communication experience, with the focus the viewers while watching programs that are interacting in digital social networks Twitter and Facebook. More than that, how journalism understands that concurrent use, taking advantage of their favor or not the duplicity of information sources. Sports, entertainment, politics and everyday - a few days of news coverage of events in different proportions, patterns of national and international relevance, and four editors were analyzed. Comprise the study analysis of the 2013 Mardi Gras - parade of samba schools of São Paulo / SP and Rio de Janeiro / RJ and presentations of electric trucks in Salvador, FIFA Confederations Cup 2013 news from three national newscasts (Journal Today National Journal and Journal of Culture in abril/2014) and news coverage of the Journal of Culture, National Journal and Journal of the globe on the vote of the Civil Framework Internet by the Brazilian National Congress (março/2014). In all cases analyzed, the second screen is little explored or ignored by television. The difficulty is not in publishing, while we analyze specific long as politics and sports, to general. Nor is it the size of the event, considering the Confederations Cup, which attracts worldwide attention. The television station also involved does not mean much in the digital social awkwardness process. The limitation lies in the role that communicators attach to Information Technology and Communication, using the priority to support expansion of the message and not as allies to the proposed renewal of the narrative of newscasts that will be consumed in the company of secondary screens.
Chiquis, Yaranga Judith Nataly, Huayanay Margarita Tamara León, Panchana Renzo Marin, and Perez Iram Carolina Sanchez. "Youwin." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652932.
Youwin is a project that seeks to help microentrepreneurs in aspects of digital marketing. For this, an integrated service is offered that covers the creation of a logo or cover, in case it does not have it, as well as the planning and execution of a draw on social networks. In addition to this, during the process recommendations are given that may help sustain this promotion strategy, as well as some tax details to take into account that allow the microentrepreneur´s business to grow. Spreading on social networks in this time of social confinement is key for small businesses, since they will no longer be able to offer their services in person as they used to do or as often as before when the quarantine ends. With recent statistical studies and own interviews, it was determined that around 50% of microenterprises do not have networks or are incipient in these. In this context, Youwin was born, which seeks in the long term to position itself as an ally of the microentrepreneur and to be recognized as a window to offer its services or BLABproducts.
Trabajo de investigación
Engelbrecht, Adrian [Verfasser], Peter [Akademischer Betreuer] Buxmann, and Alexander [Akademischer Betreuer] Kock. "Discovery and Diffusion of Digital Innovations – An Analysis of Enterprise Social Networks and Data-Driven Business Models / Adrian Engelbrecht ; Peter Buxmann, Alexander Kock." Darmstadt : Universitäts- und Landesbibliothek Darmstadt, 2019. http://d-nb.info/1177241692/34.
Nann, Stefan [Verfasser], Jörn [Gutachter] Grahl, and Detlef [Gutachter] Schoder. "Predictive Analytics on Emotional Data Mined from Digital Social Networks with a Focus on Financial Markets / Stefan Nann ; Gutachter: Jörn Grahl, Detlef Schoder." Köln : Universitäts- und Stadtbibliothek Köln, 2020. http://d-nb.info/1213446112/34.
Ribeiro, Maria Eugênia. "ESTRATÉGIAS DE COMUNICAÇÃO ORGANIZACIONAL DIGITAL: O ESTUDO DE CASO DA EMBRAPA." Universidade Metodista de São Paulo, 2014. http://tede.metodista.br/jspui/handle/tede/686.
With the advent of internet and its subsequent use as a means of communication, it is necessary to know, through analysis of literature on communication and internet, as well as empirical observation of the digital environment, what opportunities for improvement in processes of organizational communication open from the incorporation of internet usage (media and social networks) communication strategies of the institutions. The study aims to analyze the process of insertion of Embrapa in the environment of the media and social networks, what strategies the company used to prepare its institutional entrance in this ecosystem and how it utilizes the digital organizational communication strategies to promote its actions and strengthen relationships with its stakeholders. Furthermore, this text will discuss strategy models and the importance of planning (with setting goals, defining public) and monitoring when it intends to operate in the digital environment in a strategic way. The method consists of a case study which will assess the performance of Embrapa in the social network Facebook, through literature review, desk research, content analysis and semi-structured interviews.
Com o surgimento da internet e sua posterior utilização como meio de comunicação, torna-se necessário conhecer, por meio de análise de bibliografia sobre comunicação e internet, além de observação empírica do ambiente digital, que possibilidades de melhoria nos processos de comunicação organizacional se abrem a partir da incorporação do uso da internet (mídias e redes sociais) às estratégias de comunicação das instituições. O estudo tem por finalidade analisar o processo de inserção da Embrapa no ambiente das mídias e redes sociais, quais as estratégias que adotou para se preparar para ingressar de maneira institucional nesse ecossistema e como ela utiliza-se das estratégias de comunicação organizacional digital para divulgar suas ações e fortalecer o relacionamento com seus públicos de interesse. Além disso, serão apresentados modelos de estratégias e abordada a importância do planejamento (com estabelecimento de objetivos, definição de públicos) e do monitoramento quando se pretende atuar no ambiente digital de maneira estratégica. O método consiste em um estudo de caso no qual será analisada a atuação da Embrapa na rede social Facebook, por meio de uma revisão de literatura, pesquisa documental, análise de conteúdo e entrevistas semiestruturadas.
Urista, Mark A. "A study of Myspace and Facebook from the perspectives of uses and gratification and impression management." Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/687.
Tulley, Ronald Jerome. "An Exhibitionist's Paradise: Digital Transformations of the Autobiographical Impulse." Cleveland, Ohio : Case Western Reserve University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=case1259785288.
Title from PDF (viewed 2010-01-28). Department of English. Includes abstract. Includes bibliographical references and appendices. Available online via the OhioLINK ETD Center.
Wessels, Althia Chavianca. "Social networks utilised by SME's within the tourist destinations of eastern Free State / A.C. Wessels." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9252.
Thesis (MBA)--North-West University, Potchefstroom Campus, 2013.
Thompson, Paul. "An examination of the physical and temporal parameters of post-physical printmaking practice : exploring new modes of collaboration, distribution and consumption resulting from digital processes and networked participation." Thesis, Robert Gordon University, 2014. http://hdl.handle.net/10059/999.
Tollemache, Catherine Elizabeth Ann. "How do new media technologies reconfigure the experience of watching and being watched?" Thesis, Bucks New University, 2012. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.714454.
Moraes, Elaine Cristina Gomes de. "Mediatização, tecnologias digitais e seus impactos nos eventos científicos : um estudo de caso sobre o congresso nacional da INTERCOM /." Universidade Estadual Paulista (UNESP), 2018. http://hdl.handle.net/11449/157196.
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Em uma sociedade permeada pela incorporação das tecnologias digitais nas diversas ações do cotidiano, a mediatização ganha relevância em outras instâncias, como a dos eventos científicos. Essas ações, pautadas por atividades presenciais, reúnem o público para tratar de temas relacionados às ciências nas distintas áreas do conhecimento. Considerando a mediatização como o conceito que trata das transformações sociais e culturais, resultantes da ubiquidade dos meios de comunicação na sociedade, nos eventos científicos, a inserção das tecnologias digitais tem contribuído para novos formatos dessas ações, bem como novas modalidades de interação. Diante do exposto, este trabalho visa analisar como o processo de mediatização modifica os eventos científicos. Para isso, inicialmente, construímos um referencial teórico pautado no tema dos eventos e mediatização e seus desdobramentos. Para a realização da pesquisa, empregamos o método de estudo de caso, tendo como objeto de pesquisa o XXXIX Congresso Brasileiro de Estudos Interdisciplinares da Comunicação, promovido pela Intercom. De acordo com esse método, realizamos três pesquisas: observação participante no congresso presencial; análise da página do Facebook, criada para o evento e entrevistas com os diretores da Intercom, para, posteriormente fazer a triangulação dos resultados. Os resultados indicam a relevância das atividades presenciais, sob a perspectiva dos debates entre pares, importantes para o aprimoramento dos trabalhos, como as vivências dos participantes, que resultam da sinergia proporcionada pelo clima do evento. Por outro lado, as tecnologias digitais foram incorporadas ao evento de modo que se tornaram essenciais à sua realização. Elas, inicialmente, facilitam e agilizaram os procedimentos para a organização e participação no congresso, além de proporcionar o acesso livre ao conteúdo científico publicado nos anais eletrônicos do evento. Além disso, a análise demonstrou que as redes sociais digitais são utilizadas para a interação entre os participantes, de modo colaborativo, evidenciando o caráter ativo desse público. Essas redes constituem, ainda, importante fonte de dados que podem contribuir para que os organizadores identifiquem os interesses e expectativas dos participantes. De acordo com os resultados, as tecnologias digitais permeiam todas as etapas dos eventos científicos, mas não substituem as propriedades exclusivas da experiência presencial, constituindo, portanto, uma forma de mediatização indireta.
In a society surrounded by the incorporation of the digital technologies in several daily activities, the mediatization gets its relevancy in other events, like the scientific ones, these events, tied by presential activities, gather the public to deal with themes related to science in different areas of knowledge. Considering the mediatization as a concept that treats the social and cultural transformations as a result of the ubiquity of the communication means in the society, at the scientific events, the insertion of digital technologies has contributed for the format of these new actions, as well as new interaction modalities. Given the above, this paper aims at analyzing how the mediatization process modifies the scientific events. For this, initially, we have built a theoretical referential based on the theme of events, mediatization and its consequences. For the research, we have used a case study method, having as the research object the XXXIX Interdisciplinary Communication Study Brazilian Congress, promoted by Intercom. According to this method, we have performed three researches: observation of the participants at the presential congress; analysis of the Facebook page created for the event and interview with Intercom directors, so that later on the triangulation of results could be made. The results indicate the relevance of the presential activities under the perspective of peer discussions, which are important for the enhancement of the work as well as the experience of the participants, which result in the synergy provided by the events atmosphere. On the other hand, the digital technologies have been incorporated to the event in a way that they became essential to its execution. They have initially made the congress organization and participation easier and faster, besides providing free access to the scientific content published at the events digital records. Besides that, the analysis has demonstrated that the digital social media are used for the interaction of the participants, in a collaborative way, evidencing the active behavior of this public. These networks also represent an important source of data that can contribute for the organizers to identify interests and expectations of the participants. According to the results, the digital technologies are present in all phases of the scientific events, but they do not replace the exclusive properties of the presential experience, composing then a way of indirect mediatization.
Corrêa, Raquel Cristina Melo. "Sentires sexuais em ambiências digitais." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-27092017-101738/.
This research aims to investigate, understand and analyze how digital technology intervenes in the constitution of senses in contemporaneity, using as a reference object the sexual practices performed by and in digital architectures (websites, chatrooms, social networks and apps). We start with theoretical references that recognize technology as a constituent element of the humane and social - including the sexual dimension - and thus assign it as a central function in different historical moments. That way, we defend that \"virtual sex\" would not be a mere social interaction mediated by Internet-connected devices, but a complex ecology composed not only of people but also of non-human \"actants\" with agency power. In order to reach a coherent argument, we adopt a genealogical perspective to analyze this phenomenon, throwing light on the specificities of digital technology that, in our understanding, would cause displacements on perception and notions of space, time, social, culture, identity, subjective etc. pointing to a social (and sex) incontrovertibly connected, hybridized, mutant. Methodologically we reconcile bibliographical reading, social ethnography and immersive digital ethnography, the latter being responsible for giving \"voice\" to the non-human actants contained in the studied experience, a discovery that inspired a typological construction to characterize the different communicative processes made possible nowadays. Our theoretical foundation is based on authors who defend technology as a constituent and transforming of senses, who take on the perspectives of post-humanism and who recognize the intersection among technology, sex and sexuality.
Cunha, Ana Carolina da. ""Estética relacional na cibercultura": visão social dos coletivos Superflex e De Geuzen a respeito da linguagem digital." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/5212.
Secretaria da Educação do Estado de São Paulo
This research has as main objective the analysis of projects 2 and Karlskrona Superchannel of collective Superflex, Denmark, and projects Frivolity and Folly and Fripperies and Trimmings, of the group De Geuzen, the Netherlands, in the light of the theory of relational aesthetics of Nicolas Bourriaud. From the 1990s, Bourriaud set the parameters for contemporary artistic production that is based on and is embodied from social exchanges. Given this theoretical framework, the relevance of the research lies in the fact that focus on productions that use digital cyberspace and language as means of dissemination and transmission of artistic proposals - language and tools then viewed with reservation by Bourriaud. The problem of research, ultimately theoretical, lies precisely in this tension between the internal relational aesthetics of the French philosopher and the chosen corpus. Established relational groups, such as De Geuzen and Superflex, advocate the use of technological devices and declare that, in some art propositions, technology and the Internet facilitate and potentialize objectives of social exchange. Both groups focus more on the network relations provided by the Internet than the technology it encloses. They both make use of the digital language as relational/communicational tools. Thus, it is clear that, unlike what Bourriaud thought, it is not the fact that these groups use the technology that they lose their relational character. For the demonstration of this reflexive perspective, this work has considered alongside the research, the theories of Lemos, Lovejoy, Lévy, Trivinho, Virilio and Baudrillard on cyberculture, and the reflections of Musso, Parente, Prado, and Miltrop Latour, among others, on the networks. The theory of society as a network, designed by Castells and for which contributed Mafessoli, had significant importance in this research. Other important findings were made by direct research on the groups websites and through personal analysis of their works and access to documents submitted by them in symposia and electronic publications. In addition to the corpus of the study, art expressions that use technology and social exchange, as the foundation of production, were also presented, such as the propositions of tactical media and locative media as well as experiments in social networks
A presente pesquisa tem como principal objetivo a análise dos projetos Karlskrona 2 e Superchannel, do coletivo Superflex, da Dinamarca, e os projetos Frivolity and Folly e Fripperies and Trimmings, do grupo De Geuzen, da Holanda, à luz da teoria da estética relacional de Nicolas Bourriaud. A partir dos anos 1990, Bourriaud estabeleceu parâmetros para a produção artística contemporânea que se calcava nas e se corporificava a partir das trocas sociais. Dado esse referencial teórico, a relevância da pesquisa reside no fato de centrar-se em produções que utilizam o ciberespaço e a linguagem digital como meios de divulgação e transmissão de propostas artísticas ferramentas e linguagem até então vistas com ressalva por Bourriaud. O problema da pesquisa, teórico em última análise, reside justamente nessa tensão interna entre a estética relacional do filósofo francês e o corpus escolhido. Grupos relacionais consagrados, como o De Geuzen e o Superflex, defendem o uso dos aparatos tecnológicos e declaram que, em algumas propostas artísticas, a tecnologia e a internet facilitam e potencializam objetivos de intercâmbio social. Ambos os grupos focam mais as relações em rede que a internet proporciona do que as tecnologias que ela encerra. Utilizam as linguagens digitais como ferramentas relacional-comunicacionais. Dessa forma, fica claro que, diferentemente do que pensava Bourriaud, não é pelo fato de esses grupos utilizarem a tecnologia que eles perdem o seu caráter relacional. Para a demonstração dessa perspectiva reflexiva, foram consideradas, durante a pesquisa, as teorias de Lemos, Lovejoy, Lévy, Trivinho, Virílio e Baudrillard sobre a cibercultura, bem como as reflexões de Musso, Parente, Prado, Latour e Miltrop, entre outros, a respeito das redes. A teoria da sociedade em rede, concebida por Castells e para a qual contribuiu Mafessoli, teve importância relevante no trabalho. Outras constatações importantes foram realizadas mediante pesquisa direta em páginas eletrônicas dos grupos, bem como por meio de análise pessoal das obras e de acesso a documentos apresentados pelos grupos em simpósios e publicações eletrônicas. Em complementação ao corpus do estudo, manifestações artísticas que utilizam, como base fundamental de produção, a tecnologia e as trocas sociais também foram apresentadas, como, por exemplo, as propostas de mídia tática e mídia locativa e as experimentações em redes sociais
Diaz, Nava Diego Alecxy, and Ludeña Mayra Gisela Ludeña. "Efectos de la publicidad emergente en Youtube y la influencia que presenta en la actitud de los Millennials de las zonas 6 y 7 de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626096.
This thesis is focused on the study of the effects of the emerging publicity generated by Youtube, in the attitude of the Millennials. The research aims to rescue useful information from the current situation of emerging advertising and its behavior against the Millennials. It is important to highlight that it will cover topics such as the antecedents of digital advertising, types of emerging advertising, social networks, the main characteristics of the Millennials generation and the concept of the social network in question, Youtube and its evolution worldwide. On the other hand, this research will show statistics and results of companies that have invested in emerging advertising and how effective the effect on Millennials' attitudes has been. Nowadays, many companies are investing in emerging advertising due to the low costs it means for them, and the frequency of repetition of advertising for the Youtube user. However, how can we know how effective this type of advertising is and how it influences the attitudes of Millennials? In the present thesis will be analyzed in depth the subject in question, through theory, qualitative and quantitative analysis. Consequently, the answers to the objectives set out in this study, will contribute to the companies so that they can invest effectively in Youtube and be much more profitable.
Tesis
Sushkova, Valeriia Volodymyrivna, and Валерія Володимирівна Сушкова. "The principles of comunication of artistic formats in digital media." Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/50055.
Communication between artistic, literary formats and the viewer has been problematic since the last century. At that time, viewers were given a limited amount of active action. They could look, listen, and react to art in physical space. Now it’s already possible to broadcast what you hear or see to social media, or vice versa. At first, museums, galleries, theatres and other creative formats refused to integrate the latest digital media into their spaces, but that has changed over time. So much research has shown that it brings the viewer and art closer together.
Комунікація між художніми, літературними форматами та глядачем у минулому столітті ще була проблематичною. Тоді активність глядачів була обмеженою. Вони могли дивитись, слухати та реагувати на мистецтво у фізичному просторі. Тепер уже можна транслювати те, що ви чуєте чи бачите у соціальні мережі, або навпаки. Спочатку музеї, галереї, театри тощо відмовлялись інтегрувати новітні цифрові медіа у свої простори, але це з часом змінилося. Багато досліджень показали, що це зближує глядача та мистецтво.