Academic literature on the topic 'Smart cruise tourism'

Tourism is a fragmented and information-oriented sector covering tour operators, travel agencies, hotel sales representatives, associations, meeting offices, transportation, car rental, airlines, cruise, souvenirs, restaurants, hotels/motels, and entertainment. In the tourism sector, technology is an important requirement for the interconnection of all these fragmented organizations, activities, and elements, and for the satisfaction of tourists. However, the effective use of technology in a destination requires the leadership of a leader. This chapter approaches the smart municipality applications oriented to tourism sector with the example of Turkey, a well-known destination around the world, from the perspective of municipalities, which is regarded as a democratic leader at local level and provides a general framework regarding the studies on an innovative, environment-friendly, solution-oriented, and more livable urban life. Suggestions are provided for smart technologies to improve the quality of life of local citizens and to the satisfaction of tourists.

In the pre-pandemic era, price competition dominates digital brand messages in the tourism industry for “call to action”; however, in the pandemic era, the focus of digital brand messages is to provide aspiration for potential travelers. For example, the cruise industry used to focus on providing information on deals in the communication, but today it appears to maintain attention, interest, and desire for cruise which has not been continued due to pandemic. In the pre-pandemic era, loyalty can be measured by action-level purchase data, but today it can be measured by attitudinal data including reactions to the social media messages. This chapter used text mining methods to examine how various brands adopts different messages strategies with various sentiments and topics. These empirical findings will provide theoretical and managerial implications for digital communication strategies for more reactions and digital brand management for greater loyalty.