Journal articles on the topic 'Small business – Thailand – Marketing'
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Mandhachitara, Rujirutana, and Siriporn (NaPombhejara) Allapach. "Small business performance in Thailand: key success factors." Journal of Research in Marketing and Entrepreneurship 19, no. 2 (October 16, 2017): 161–81. http://dx.doi.org/10.1108/jrme-06-2016-0018.
Full textRacela, Olimpia C., and Amonrat Thoumrungroje. "International market expansion of “Jintan Nude” in Thailand." Emerald Emerging Markets Case Studies 2, no. 4 (October 19, 2012): 1–10. http://dx.doi.org/10.1108/20450621211256265.
Full textRodprayoon, Nachayapat, and Chuleekorn Chanasit. "Study and Development of Inventory Management System for Frozen Food Business in Thailand." Modern Applied Science 13, no. 5 (April 30, 2019): 70. http://dx.doi.org/10.5539/mas.v13n5p70.
Full textRacela, Olimpia C. "Bangkok beer & beverages: in pursuit of growth." Emerald Emerging Markets Case Studies 5, no. 2 (March 27, 2015): 1–10. http://dx.doi.org/10.1108/eemcs-08-2014-0193.
Full textPotjanajaruwit, Pisit. "Work quality and standards of small and medium enterprises in the agro-industrial and construction business in Thailand." E3S Web of Conferences 175 (2020): 13037. http://dx.doi.org/10.1051/e3sconf/202017513037.
Full textKunapatarawong, Rasi. "Murrah Dairy: Thailand's first and only buffalo milk producer." Emerald Emerging Markets Case Studies 5, no. 7 (November 17, 2015): 1–20. http://dx.doi.org/10.1108/eemcs-12-2014-0303.
Full textMahyuni, A. A. Sri, I. Nyoman Sucipta, I. Made Adnyana, and Made Sudiana Mahendra. "The consumer perception on balinese local culture-based packaging design on white oyster mushroom chips (Pleorotus ostreatus)." International journal of life sciences 3, no. 3 (December 3, 2019): 41–52. http://dx.doi.org/10.29332/ijls.v3n3.370.
Full textNapassorn Kerdpitak, Chayanan Kerdpitak,. "Marketing Capabilities Model for Pharmaceutical Business in Thailand." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 6 (April 5, 2021): 1421–30. http://dx.doi.org/10.17762/turcomat.v12i6.2681.
Full textHatchaleelaha, Somchai, and Winai Wongsurawat. "Multilevel marketing and entrepreneurship in Thailand." Journal of Research in Marketing and Entrepreneurship 18, no. 1 (July 11, 2016): 146–60. http://dx.doi.org/10.1108/jrme-04-2015-0025.
Full textSenapati, Mr Parthasarathi. "Marketing of small business, A case of small business in India." IOSR Journal of Business and Management 16, no. 5 (2014): 08–11. http://dx.doi.org/10.9790/487x-16550811.
Full textKaur, Ramandeep. "Social Media Marketing and Small Business." International Journal of Trend in Scientific Research and Development Volume-3, Issue-2 (February 28, 2019): 1051–53. http://dx.doi.org/10.31142/ijtsrd21501.
Full textHaludin, Dedy Chandra, Hasrini Sari, and Budhi Prihartono. "Online Marketing Mix for Small Business." Advanced Science Letters 23, no. 11 (November 1, 2017): 10790–93. http://dx.doi.org/10.1166/asl.2017.10154.
Full textLee, Chong Joanna S. K. "CafBijoux: A Small Business Marketing Challenge." Journal of Business Case Studies (JBCS) 2, no. 3 (July 1, 2006): 39–48. http://dx.doi.org/10.19030/jbcs.v2i3.4895.
Full textGarg, Rajendar, and Kenny Chan. "Service orientation and small business marketing." Services Marketing Quarterly 15, no. 2 (1997): 131–43. http://dx.doi.org/10.1080/15332969.1997.9985278.
Full textGarg, Rajendar K., and Kenny K. Chan. "Service Orientation and Small Business Marketing." Journal of Professional Services Marketing 15, no. 2 (May 30, 1997): 131–43. http://dx.doi.org/10.1300/j090v15n02_10.
Full textCameron, George R. "Small business is big business." Journal of Marketing Management 2, no. 1 (January 1986): 31–37. http://dx.doi.org/10.1080/0267257x.1986.9963998.
Full textWatson, Anna. "Small Business Growth Through Franchising." Journal of Marketing Channels 15, no. 1 (April 2008): 3–21. http://dx.doi.org/10.1080/10466690802081350.
Full textPolonsky, Michael Jay. "Small Business and Sport Sponsorship." Journal of Promotion Management 3, no. 1-2 (July 11, 1996): 121–40. http://dx.doi.org/10.1300/j057v03n01_08.
Full textSinghapakdi, Anusorn, M. Joseph Sirgy, and Dong-Jin Lee. "Is small business better than big business for marketing managers?" Journal of Business Research 63, no. 4 (April 2010): 418–23. http://dx.doi.org/10.1016/j.jbusres.2009.04.014.
Full textFrontistis, Thanassis, and Panos Apostolidis. "Forecasting Applications in Marketing and Small Business." Marketing Intelligence & Planning 5, no. 2 (February 1987): 24–29. http://dx.doi.org/10.1108/eb045749.
Full textGrünhagen, Marko, and Chandra S. Mishra. "Entrepreneurial and Small Business Marketing: An Introduction." Journal of Small Business Management 46, no. 1 (January 2008): 1–3. http://dx.doi.org/10.1111/j.1540-627x.2007.00227.x.
Full textSIU, WAI-SUM, and DAVID A. KIRBY. "MARKETING IN CHINESE SMALL BUSINESS: TENTATIVE THEORY." Journal of Enterprising Culture 03, no. 03 (September 1995): 309–42. http://dx.doi.org/10.1142/s0218495895000179.
Full textAlford, Philip, and Stephen John Page. "Marketing technology for adoption by small business." Service Industries Journal 35, no. 11-12 (July 7, 2015): 655–69. http://dx.doi.org/10.1080/02642069.2015.1062884.
Full textPeterson, Robin T. "Improving Relationships with Small Business Buyers." Journal of Marketing Channels 13, no. 3 (April 25, 2006): 63–77. http://dx.doi.org/10.1300/j049v13n03_05.
Full textOrtiz-Buonafina, Marta. "Small Business Exporting." Journal of Global Marketing 3, no. 4 (August 27, 1990): 33–58. http://dx.doi.org/10.1300/j042v03n04_03.
Full textMujahid, M., Y. Haskas, M. Hamid, I. Safar, and A. S. Arief. "Linking green marketing with performance: Environmental marketing model for small business." IOP Conference Series: Earth and Environmental Science 737, no. 1 (April 1, 2021): 012024. http://dx.doi.org/10.1088/1755-1315/737/1/012024.
Full textGraham, Peter G. "Small business participation in the global economy." European Journal of Marketing 33, no. 1/2 (February 1999): 88–102. http://dx.doi.org/10.1108/03090569910249184.
Full textGroenewald, A. C., J. J. Prinsloo, and T. G. Pelser. "Strategic Marketing Insights For Small Business Meat Retailers." International Business & Economics Research Journal (IBER) 13, no. 3 (April 28, 2014): 525. http://dx.doi.org/10.19030/iber.v13i3.8590.
Full textRENKO, NATAA, RUICA BUTIGAN, and ANTE VULETIC. "MARKETING STRATEGY FOR SMALL BUSINESS GROWTH IN CROATIA." International Journal of Management Cases 12, no. 2 (January 1, 2010): 287–88. http://dx.doi.org/10.5848/apbj.2010.00064.
Full textMaritz, Alex. "Entrepreneurial Services Marketing Initiatives Facilitating Small Business Growth." Journal of Small Business & Entrepreneurship 21, no. 4 (December 2008): 493–503. http://dx.doi.org/10.1080/08276331.2008.10593437.
Full textBlankson, Charles, and David Stokes. "Marketing practices in the UK small business sector." Marketing Intelligence & Planning 20, no. 1 (February 2002): 49–61. http://dx.doi.org/10.1108/02634500210414774.
Full textKerdpitak, Chayanan. "Factors Leading To Success Of Tourism Business In Bangkok Thailand." Journal of Applied Business Research (JABR) 33, no. 3 (April 28, 2017): 501–8. http://dx.doi.org/10.19030/jabr.v33i3.9942.
Full textSimpson, Mike. "Small Business Marketing Management20033lan Chaston and Terry Mangles. Small Business Marketing Management. Basingstoke: Palgrave 2002. , ISBN: 0‐333‐98075‐1." Journal of Small Business and Enterprise Development 10, no. 2 (June 2003): 214–15. http://dx.doi.org/10.1108/jsbed.2003.10.2.214.3.
Full textSangpikul, Aswin. "Marketing Ecotourism Through the Internet: A Case of Ecotourism Business in Thailand." International Journal of Hospitality & Tourism Administration 11, no. 2 (May 3, 2010): 107–37. http://dx.doi.org/10.1080/15256481003732782.
Full textSchlenker, Lee, and Nicholas Crocker. "Building an e‐business scenario for small business: the IBM SME Gateway project." Qualitative Market Research: An International Journal 6, no. 1 (March 2003): 7–17. http://dx.doi.org/10.1108/13522750310457339.
Full textEid, Riyad, and Hatem El-Gohary. "The impact of E-marketing use on small business enterprises' marketing success." Service Industries Journal 33, no. 1 (January 2013): 31–50. http://dx.doi.org/10.1080/02642069.2011.594878.
Full textTarsakoo, Penpattra, and Peerayuth Charoensukmongkol. "Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand." Journal of Asia Business Studies 14, no. 4 (December 20, 2019): 441–61. http://dx.doi.org/10.1108/jabs-07-2018-0204.
Full textPotjanajaruwit, Pisit. "A structural relationship between the sufficiency economy philosophy and the transport performance of small and medium-sized enterprises (SMEs) in Thailand." E3S Web of Conferences 258 (2021): 06039. http://dx.doi.org/10.1051/e3sconf/202125806039.
Full textSilverstein, Gail. "HMO's and the Small Business Market." Journal of Hospital Marketing 5, no. 1 (January 25, 1991): 125–37. http://dx.doi.org/10.1300/j043v05n01_09.
Full textRojanadilok, Thanisorn, and Viroj Daraviroj. "The Effect of Content Marketing on Decision Making of Graduate School of Business Administration in Thailand." Journal of Education and Vocational Research 9, no. 2 (April 7, 2019): 27–30. http://dx.doi.org/10.22610/jevr.v9i2(v).2795.
Full textRae, David, Liz Price, Gary Bosworth, and Paul Parkinson. "Business Inspiration: Small Business Leadership in Recovery?" Industry and Higher Education 26, no. 6 (December 2012): 473–89. http://dx.doi.org/10.5367/ihe.2012.0125.
Full textWren, Brent M., James T. Simpson, and Chris Paul. "Marketing Channel Relationships among Small Businesses." International Small Business Journal: Researching Entrepreneurship 16, no. 4 (July 1998): 64–78. http://dx.doi.org/10.1177/0266242698164004.
Full textZeng, Fue, Zhilin Yang, Yongqiang Li, and Kim-Shyan Fam. "Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?" Industrial Marketing Management 40, no. 3 (April 2011): 395–404. http://dx.doi.org/10.1016/j.indmarman.2010.08.008.
Full textKerdpitak, Chayanan. "The Relationship between CRM Strategy and Customer Satisfaction in Rice Business in North-Eastern Thailand." Journal of Southwest Jiaotong University 56, no. 2 (April 30, 2021): 430–42. http://dx.doi.org/10.35741/issn.0258-2724.56.2.35.
Full textJulian, Craig C. "Export Marketing Performance: A Study of Thailand Firms." Journal of Small Business Management 41, no. 2 (April 2003): 213–21. http://dx.doi.org/10.1111/1540-627x.00077.
Full textmalone, Marc. "The small business ego trap." Business Horizons 47, no. 4 (July 2004): 17–22. http://dx.doi.org/10.1016/s0007-6813(04)00044-8.
Full textJocumsen, Graham. "How do small business managers make strategic marketing decisions?" European Journal of Marketing 38, no. 5/6 (May 2004): 659–74. http://dx.doi.org/10.1108/03090560410529277.
Full textBalfanz, Henry B., and Laura Lowe. "Measuring Small Business Customer Satisfaction." Journal of Business Case Studies (JBCS) 15, no. 1 (January 18, 2019): 1–12. http://dx.doi.org/10.19030/jbcs.v15i1.10276.
Full textNoyola-Medina, Adriana M., Sandra Y. Pinzón-Castro, and Gonzalo Maldonado-Guzmán. "Innovation and Digital Marketing Adoption in Mexican Small Business." Journal of Management and Sustainability 8, no. 2 (May 14, 2018): 18. http://dx.doi.org/10.5539/jms.v8n2p18.
Full textHarris, Lisa, and Alan Rae. "Social networks: the future of marketing for small business." Journal of Business Strategy 30, no. 5 (September 4, 2009): 24–31. http://dx.doi.org/10.1108/02756660910987581.
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