Dissertations / Theses on the topic 'Small business – Thailand – Marketing'
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Theingi. "The influence of marketing control and a resource-based view (RBV) on export performance of SMEs in Thailand." University of Western Australia. Marketing Discipline Group, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0203.
Full textSophonthummapharn, Kittipong. "A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs." Doctoral thesis, Umeå : Umeå School of Business, Umeå University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1800.
Full textKing, Stetson Samel Jacque's. "Marketing Strategies for Small Business Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6052.
Full textCharoenrungsiri, Visut, and Umaporn Oonsuphab. "Multi Level Marketing products in Thailand." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9902.
Full textSiu, Wai Sum. "Small firm marketing : an analysis of small firm marketing approaches in Hong Kong." Thesis, Durham University, 1997. http://etheses.dur.ac.uk/1645/.
Full textNaknouvatim, Thidaporn, and Supatcha Tangkananan. "The effective marketing strategies for yogurt business in Bangkok, Thailand." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12462.
Full textWinarto, Vincentius. "Small business entrepreneurs in vertical marketing systems." Thesis, Cranfield University, 1986. http://hdl.handle.net/1826/4156.
Full textHubbard, Lyle John. "Small Business Restaurant Marketing Strategies for Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4921.
Full textPongpattrachai, Dichapong. "The Model of IT Infusion in Small Audit Firms in Thailand." Thesis, University of Canterbury. Accounting and Information Systems, 2010. http://hdl.handle.net/10092/3505.
Full textJanrattana, Jirasak. "How can Small and Medium Enterprise retail business in Thailand successfully compete through Business Model Innovation?" Thesis, University of Manchester, 2017. https://www.research.manchester.ac.uk/portal/en/theses/how-can-small-and-medium-enterprise-retail-business-in-thailand-successfully-compete-through-business-model-innovation(4bf8547d-7a76-49ee-9776-e9ed7dbf0c39).html.
Full textDaugherty, Matthew Lane. "Small Business Marketing Strategies for Physical Therapy Practice Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6196.
Full textPai, Shiina. "Small Business Marketing Strategies for the First 5 Years." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4014.
Full textCheungsuvadee, Kittima. "Business adaption strategies used by small and medium retailers in an increasingly competitive environment a study of Ubon Ratchathani, Thailand /." Connect to thesis, 2006. http://portal.ecu.edu.au/adt-public/adt-ECU2007.0002.html.
Full textDemishkevich, Maya. "Small Business Use of Internet Marketing: Findings from Case Studies." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1340.
Full textJoseph, John. "Digital Marketing and Small Business : Case Study: LocalDeals, Stockholm, Sweden." Thesis, Uppsala universitet, Industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448573.
Full textHarris, Jerri Lynn. "Social Media Marketing Strategies of Wine Industry Small Business Leaders." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7805.
Full textKpalou, Jean-Yves Gaba. "Difficulties experienced by small business managers in marketing their businesses." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1018635.
Full textWaleetorncheepsawat, Wararat, and Viroj Asiraphot. "A study of attitudes towards energy drinks in Thailand." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6484.
Full textPremo-Hurt, Joran. "Marketing and Microbusiness." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2227.
Full textSchaeffer, Jeff R. "Southwestern Ohio Services: Small Business Consulting." Miami University Honors Theses / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1115130315.
Full textYañez, David, Iñigo Portilla, and Christopher Claw. "Marketing Investment Effectiveness of Small Clothing Firms in Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26526.
Full textDoleman, John P. "Understanding How to Use Mobile Marketing in Small Businesses." Thesis, Capella University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10621908.
Full textMobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve the business marketing performance to maximize profits. The purpose of this qualitative case study was to explore how five small business marketers successfully created and implemented mobile marketing strategies to increase brand awareness and sales. The research focused on successful, small, independent businesses that have successfully used mobile marketing. This study is motivated by two research questions: (1) How are successful mobile marketing strategies created to increase brand awareness and sales? (2) How is mobile marketing used in the small business marketing communication mix? Participants were the primary people in charge of creating and implementing mobile marketing strategies for the small businesses. Data was obtained from semi-structured interviews with small business marketers, collection of mobile marketing documents, observation of mobile marketing processes and mobile marketing platforms. The six themes that emerged were: thinking strategically, identifying mobile channels for consumer engagement, analyzing the purpose of mobile marketing, developing mobile marketing objectives, evaluating the use of SMS/MMS, and measuring the value of mobile marketing strategies. The findings of this study may help small business marketers gain insight into planning and implementation of mobile marketing strategies that can be used to influence consumer acceptance and use of mobile marketing. Also, understanding how mobile channels are used in the sales funnel, from the initial contact, to the final purchase, and measuring the value of mobile marketing strategies may help marketers create and implement the strategies needed to increase brand awareness and sales.
Bennett, Tasheenia. "Marketing Strategies: How Small Restaurant Businesses use Social Media." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3429.
Full textSoontorn, Angwara Na. "Cultural perspectives on managing environmental practices : small and medium hotels in Nong Khai, Thailand." Thesis, University of Bedfordshire, 2016. http://hdl.handle.net/10547/622478.
Full textSchild, André Jacques Paul. "Marketing Activities during the early stages of business." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/45047.
Full textDissertation (MBA)--University of Pretoria, 2014.
lmgibs2015
Gordon Institute of Business Science (GIBS)
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Foley, P. "Marketing management policies and small businesses : An investigation of the factors contributing to small business success." Thesis, Leeds Beckett University, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.379432.
Full textSebastian, Andrea Michelle. "Consulting a Small Business: Southwestern Ohio Services." Miami University Honors Theses / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1115129808.
Full textAbrons, Irene Michel. "Social Media Marketing Among Small Retail Clothing Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4769.
Full textFluker, Tareion M. "Performance Factors that Influence Marketing Measurement in Successful Small Businesses." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2483.
Full textJansen, van Rensburg Charmaine. "Online marketing of commercial and industrial properties and services in a small business." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020988.
Full textGibbons, Kevin B. "Small Seasonal Business Strategies To Increase Profits Through Community Collaboration." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/182.
Full textEdmond, Helen. "Marketing, innovation and business relations in Scotland's rural hotel industry a regional development perspective /." Thesis, Available from the University of Aberdeen Library and Historic Collections Digital Resources, 2009. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&pid=25502.
Full textPardesi, Upkar. "Marketing in indigenous and Asian small firms in the West Midlands." Thesis, Online version, 1992. http://ethos.bl.uk/OrderDetails.do?did=1&uin=uk.bl.ethos.332265.
Full textCHEUNGSUVADEE, Kittima, and kittimatom@gmail com. "BUSINESS ADAPTATION STRATEGIES USED BY SMALL AND MEDIUM RETAILERS IN AN INCREASINGLY COMPETITIVE ENVIRONMENT: A STUDY OF UBON RATCHATHANI, THAILAND." Edith Cowan University. Business And Law: School Of Management, 2006. http://adt.ecu.edu.au/adt-public/adt-ECU2007.0002.html.
Full textDunder, Mikaela. "Marketing Plan for Design Jewelry : Case Anniina Dunder." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8877.
Full textJewelry designers might not be as customer-centered as Kotler recommend. Additionally, they are not constantly seeking to grow and make the most profit out of satisfying consumer needs better than competitors. However, it is imperative even for an individual designer to examine what the customers want and demand as well as think of a plan to satisfy this demand. Consequently, the purpose of this study is to create a guideline for a marketing plan for a beginning jewelry designers using jewelry designer Anniina Dunder as an example. A qualitative method was chosen for this study in form of interviews and observation. Moreover, secondary data was collected in order to gain a wider and clearer picture of the subject.
Based on this study an individual actor has every possibility to reach the desired level of profit in the jewelry market in Helsinki by designing and producing jewelry. Reaching this level of profit requires activeness, customer-centered view and productivity from the designer. Consequently, individual designers should start paying more attention to potential customers’ needs and wants even when designing collection jewelry and be constantly aware of changes in these wants in order to satisfy customers even in the future.
Vargas-Carcamo, Allen Hugo. "Export market selection process by small- and medium-sized mid-western export manufacturers of industrial goods." The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1261483505.
Full textWilliams, Ranelli. "Strategies for Building and Retaining a Productive Multilevel Marketing Downline." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5959.
Full textStokes, David Robin. "Small enterprise management in the public sector : the marketing of primary schools." Thesis, Kingston University, 1999. http://eprints.kingston.ac.uk/20639/.
Full textYu, Xing 1974. "Comparing electronic commerce solutions for small businesses." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31562.
Full textOsei-Sarfo, Sophia. "Marketing Strategies of U.S. Small Businesses Led by African Immigrants." Thesis, Walden University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10843577.
Full textSmall businesses play a vital role in the U.S. economy and represent 99.7% of all U.S. businesses. Small business failure rate is 50% within the initial 5 years. Creating and executing a well-formulated marketing strategy is essential to business sustainability. Effective marketing strategy builds small business survival rates and supports long term execution advantages. The purpose of this qualitative multiple case study was to explore the marketing strategies that African immigrant small grocery store owners use to sustain their businesses for longer than 5 years. The population included 5 successful first-generation African immigrant small business owners located in the Bronx County who had developed a well-formulated marketing strategy. Kohli and Jaworski’s marketing orientation theory served as the conceptual framework. The van Kaam data analysis process was used to validate findings. The data analysis included diverse mind maps, project maps, explorations with participant response and document analysis. Three marketing strategy themes emerged: customer retention and attitudes, inventory that promote value for potential buyers that result in superior performances, conventional and unconventional marketing that focuses on lowering cost of product and services to meet market needs of individuals. The findings revealed several features of how to use marketing strategies effectively to improve stability in the local economy by reducing small business failure rates, increasing profitability, and promoting buyer value. Application of the findings may result in a positive social change by increasing local community employment opportunities and enhancing residents’ standards of living.
Lupo, Crystal Victoria. "Social Media Marketing Strategies in Landscape Industry Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5095.
Full textRichardson, Rob. "The entry of Canadian small businesses into international markets /." Thesis, McGill University, 1997. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=34439.
Full textThe empirical research was conducted through field studies and a questionnaire that was completed during an in-depth interview with the president, founder or principal officer of 21 firms in the cross-sectional sample (in Ontario and Quebec) and telephone interviews for the 13 firms in the supplementary sample (in Nova Scotia and British Columbia). All interviews in Ontario and Quebec were videotaped and case records were developed for each firm. Additional data are based on information from the Industry, Science, Technology (Canada) data bank and the researcher's observations of principal actors and operations of the sample firms.
A Technological Skill and Product Maturity Typology is developed to categorize firms into quadrants according to product maturity and technological sophistication. The typology has been designed as an analytical tool to categorize firms according to strategic focus. This typology provides a framework for the analysis of firm needs and for the evaluation of the usage and effectiveness of support programs by firms.
This study offers a typology for classifying firms by start-up mode: the entrepreneur with a classic start-up, with a spin-off, with an acquisition, and with experience in an established firm. Mode of start-up was not significantly associated with specific strategic sectors. Results suggest that the qualities of the entrepreneur responsible for successful start-up are imprinted on successful small firms. This entrepreneurism provides significant strategic advantage for firms competing in international markets.
The results of this study indicate that small firms in diverse industries, with very different products and strategic advantages can use entrepreneurial leadership, strategy, and innovation to take advantage of changing international regimes, favourable domestic factor conditions, and state support to compete successfully in international markets.(Abstract shortened by UMI.)
Jordan, Rochelle Shivon. "Social Media Marketing Strategies Used by Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5883.
Full textWarren, Gabriel E. "Small Business Strategies for Sustainability Beyond 10 Years." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2463.
Full textCapibaribe, Dulce Eleonora Moreira. "Competitive strategies business marketing small bakeries in the face of competition - case studies." Universidade Federal do CearÃ, 2008. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3601.
Full textA concorrÃncia hoje se apresenta com mÃltiplas faces e tÃm persuadido todo tipo de organizaÃÃo a se preparar para o desconhecido. Ampliar sua capacidade de mudanÃas rÃpidas ou para tomar iniciativas criativas e eficazes se tornou imperativo. Diante disto, a escolha de estratÃgias e as tomadas de decisÃes podem implicar na sobrevivÃncia destas empresas. Temos como objetivo propor estratÃgias de marketing a serem utilizadas por empresas panificadoras de pequeno porte, com a finalidade de obter vantagens competitivas. Enfatizamos tambÃm o estudo das estratÃgias adotadas pelas empresas em questÃo, a comparaÃÃo das aÃÃes estratÃgicas destas com as teorias preconizadas pelos autores referenciados e a avaliaÃÃo destas aÃÃes de acordo com o posicionamento de cada empresa. Os temas do referencial teÃrico que fundamentaram a pesquisa de campo junto aos empresÃrios e gerentes das panificadoras estÃo associados Ãs seguintes temÃticas: estratÃgias e conceitos, vantagens competitivas, posicionamento estratÃgico e as estratÃgias de marketing. As caracterÃsticas das empresas locais de panificaÃÃo e o perfil do setor de panificaÃÃo, tambÃm foram temas estudados para melhor embasamento sobre o assunto. As empresas pesquisadas sÃo panificadoras tradicionais que representam grande importÃncia econÃmica para a regiÃo onde estÃo instaladas. A pesquisa permitiu constatar o desconhecimento de tÃcnicas de marketing. Verificou-se, tambÃm, que a competiÃÃo entre as empresas do setor à bastante acirrada, e que as empresas que adotam as estratÃgias de marketing procuram fazÃ-lo visando vantagens competitivas. De forma geral, observou-se que o elevado crescimento da economia, torna obrigatÃria a mudanÃa de comportamento estratÃgico das empresas o que sugere um aprofundamento destas questÃes.
Adeleke, Abi. "Marketing Strategies of Successful Coffee Shop Owners." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6875.
Full textGurau, Calin. "The international marketing strategies of UK small and medium sized biotechnology enterprises (SMBEs)." Thesis, Southampton Solent University, 2001. http://ssudl.solent.ac.uk/1236/.
Full textHayes, Charice. "Marketing Strategies of Small Traditional Travel Agencies in a Technology-Driven World." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3166.
Full textLockett, Asia R. "Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5896.
Full textSyed, Sameera Ali. "Small business marketing : managing word of mouth in small service businesses : longitudinal case studies of independent hotels and health and fitness clubs." Thesis, Kingston University, 2009. http://eprints.kingston.ac.uk/20285/.
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