Journal articles: 'Small and medium retailers'

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Agárdi, I., and A. Bauer. "The moderator role of size in alliance-performance relationships." Acta Oeconomica 58, no. 2 (June 1, 2008): 185–99. http://dx.doi.org/10.1556/aoecon.58.2008.2.3.

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Prior research suggests that alliances created between retailers provide numerous benefits for their members which result in higher retail performance. The paper investigates whether the size of a firm is a moderating variable and/or an alternative explanation in studying the effect of alliance membership on the retailer’s performance. An empirical study, based on a small-scale survey, was carried out among 99 small-and medium-sized retailers in Hungary. Not only the strength but also the form of the relationship between alliance membership, performance and firm size have been investigated. Findings of the research support that firm size changes the form of causal relationship between alliance and performance of a retailer. Size contributes substantially to the variation of retail performance and increases the impact of alliance membership on sales and profit growth of retailers.

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Fan, Ruiting. "Analysis of Retailer's Coping Style after Epidemic— — Based on IKEA's Coping Style." BCP Business & Management 34 (December 14, 2022): 1137–44. http://dx.doi.org/10.54691/bcpbm.v34i.3151.

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When faced with the sudden Covid-19, many companies have suffered large or small losses, especially small and medium-sized retailers, they have been hit unprecedented — compulsory policies imposed by the government have forced them to suspend their business, thus bringing many problems, such as inventory backlog, increased management costs, capital chain breakage, and so on. However, in today's time for the outbreak to recover, these retailers must begin to consider how to recover after the outbreak. Therefore, this paper takes the world-famous chain retailer Ikea as the research object, uses SWOT/PEST analysis method to analyze the dilemma and opportunities of Ikea, at the same time studies the practice of Ikea, studies the advantages of Ikea's practice for retailers. This essay holds the view that the measures IKEA did give suggestions to small and medium-sized enterprises to restore the economy, and hopes to help retailers quickly recover or even surpass the pre-epidemic level.

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Hsien, Huang Wen, Matheus Alberto Cônsoli, and Antonio Carlos Giuliani. "Aspectos sobre a decisão de canais no pequeno varejo: a escolha entre o atacado e o atacarejo." Revista de Administração da UFSM 4, no. 1 (May 24, 2011): 91–104. http://dx.doi.org/10.5902/198346592221.

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This article talks about purchase decision from small and medium retailers from Piracicaba Region, São Paulo State. The bibliographic and field research showed the main influence factors and decision criteria of small retailers for purchase, related to the choice between the traditional wholesale and the wholesale and retail outlet, which is a type of store that allows the wholesaler sales to sell to small or medium-sized retailers and for end consumers who are looking for the best price. The topics treated are the distribution channels, types of agents, the role of each one and the retailers' decision of purchasing. The exploratory research was applied to small and medium-sized retailers from Piracicaba Region, Sao Paulo State Countryside. From the eight case studies it was possible to identify the aspects considered relevant for retailers in the purchase decision and partner choice. Retailers were expressed by five attributes considered the most relevant, they are: convenience, variety, price, reliability and quantity.

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Eng, Teck-Yong. "An empirical study of Chinese SME grocery retailers’ distribution capabilities." Supply Chain Management: An International Journal 21, no. 1 (January 11, 2016): 63–77. http://dx.doi.org/10.1108/scm-04-2015-0159.

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Purpose – This study aims to examine theoretical insights from market orientation and resource-based view for enhancing grocery retailers ' distribution capabilities. The distribution capability of a firm can influence both effective and efficient handling of external stocks and internal distribution of products in response to changing market demands. Although firms rely on distribution capability to manage their supply chain to ensure the right products are in the right place at the right time, few studies examine the underlying factors that support distribution capabilities for a firm’s upstream and downstream supply chain activities especially in uncertain environments. Design/methodology/approach – In the context of retail firms, a review of the literature shows that distribution capability can be conceptualized as an interfirm phenomenon based on theoretical insights from the resource-based view, market orientation and network structure. Findings – Data from a sample of 247 small- and medium-sized grocery retailers operating in three major Chinese cities highlight a salient and positive relationship between a retailer’s distribution capabilities and its performance in uncertain environments. Originality/value – However, a retailer’s strong interfirm relations in a distribution network are negatively associated with retailer performance. Similarly, the influence of interfirm market orientation on retailer performance cannot be established in the supply chain. The study suggests that SME grocery retailers would benefit from understanding their numerous supply chain relationships and managing them (rather than relying on centrally ingrained relationships), and developing behavioral norms of interfirm market orientation among different supply chain partners.

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Saeed, Muhammad Sajid, and Fares Ibrahim. "Perception and Importance of Entrepreneurial Leadership in Small and Medium Sized Companies." Case Studies in Business and Management 3, no. 1 (June 12, 2016): 64. http://dx.doi.org/10.5296/csbm.v3i1.9597.

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The competitive advantage is difficult to obtain in ever-changing business environment. A solution to this problem is entrepreneurial leadership which is vital to attain and uphold competitive advantage in the competitive markets. Hence, this research study was aimed at finding the perception and the importance of entrepreneurial leadership for the UK retail sector particularly the small and medium sized retailers. The small and medium sized retailers registered in the Chamber and Commerce Industry in UK were selected for survey intention. The link to a web-designed questionnaire was sent to business managers and CEOs of these retailers. The responses of survey participants showed a positive perception and the importance of the role of entrepreneurial leadership. However, the UK retail sector needs to work on improving the perception of chaos in order to avoid the high failure rate of small and medium retailers.

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이성준. "RSS-ECR Support System for the Small and Medium Retailers." Journal of Distribution and Management Research 12, no. 5 (December 2009): 5–24. http://dx.doi.org/10.17961/jdmr.12.5.200912.5.

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KIM SHYAN, FAM, and BILL MERRILEES. "SMALL AND MEDIUM SIZED RETAILERS' PROMOTION STRATEGIES IN THE ASIA PACIFIC REGION - A COMPARATIVE STUDY." Journal of Enterprising Culture 07, no. 02 (June 1999): 179–96. http://dx.doi.org/10.1142/s021849589900011x.

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This paper examines and compares the promotion strategies used by clothing and shoe retailers in the Asia Pacific region, namely Hong Kong, New Zeal and Australia. To undertake this study, we postal surveyed the clothing and shoe retailers' perceptions of the importance of various promotion tools across the three countries. The results show that there are significant differences among the three countries in terms of promotion mix usage. Our main conclusion is that there are two approaches to strategic promotion, namely traditional and new age marketing. The paper ends by isolating the managerial implications of the research and identifies related areas that might be fruitfully exploited by international retailers.

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Dos Santos, José, and Rodney Duffett. "Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa." Small Business International Review 5, no. 2 (September 8, 2021): e392. http://dx.doi.org/10.26784/sbir.v5i2.392.

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Social media has facilitated interaction between businesses and consumers, and consequently, has seen rapid growth as a communication channel by a number of smaller retailers in South Africa. Hence, the primary research objective of this study is to explore social media usage as a marketing communication strategy by independent food retailer small to medium enterprises (SMEs). The study used a qualitative data collection strategy and in-depth interviews were conducted among eleven independent food retailer SMEs in South Africa. The study revealed that the level of social media activity by the respondent retailers was influenced by enabling factors such as cost effectiveness, accessibility, reach and relationship building, whereas perceived risk and resources such as time, knowledge and human resources were inhibiting factors. The research contributes to the available literature exploring social media usage as customer contact points for promotional purposes, as well as provides insight for further studies on the use of social media conduits by independent food retailer SMEs or similar businesses in a developing country.

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Mintaek Kwon. "A Study on the Local Contribution for the Mutual Cooperation between Large Retailers and Small and Medium Retailers." Journal of Distribution and Management Research 21, no. 3 (June 2018): 127–33. http://dx.doi.org/10.17961/jdmr.21.3.201806.127.

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Zemelak, G. S., T. Ermias, F. Tewodros, and J. M. M. L. Gustavo. "Pork Supply, Marketing and Challenges in Ethiopia." Journal of Food Industry 2, no. 1 (November 13, 2018): 1. http://dx.doi.org/10.5296/jfi.v2i1.13647.

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AbstractThe study was conducted to characterize pork and pork products marketing and challenges in Ethiopia. Multistage random sampling procedure was applied to select a total of 40 pork retailers from six towns. Structured questionnaire was used to collect information through face to face interview. Pork retailers were clustered into three categories as small scale (sell <5kg pork per day), medium scale (sell 5-10kg pork per day) and large scale (sell >10kg pork per day) based on quantities of pork selling per day. Collected data were analyzed using appropriate statistical procedures of SAS and SPSS software packages. The result showed that the quantity of pork products sold per day was too small. About 61.5, 15.4 and 23.1% of pork retailers were selling <5, 5-10 and >1 kg of pork products per day in small, medium and large scale retailers, respectively. In most cases, pork was sold in the form of mortadella, sausage and salami. In addition to pork selling, almost all of the pork retailers were selling one or more other meat types such as beef, mutton, goat meat, fish and chicken. About 92.3% of the pork retailers were selling both beef and chicken meat, and 79.5, 48.7 and 10.3% of them were selling fish, mutton, and goat meat, respectively. The average price (followed by SE) of a kilo gram of pork was 162(6.3), 164(4.0) and 172(6.0) Ethiopian Birr (ranging 7.5 to 8 USD per kg of pork) in small, medium and large scale pork retailers, respectively. The presence of few pork consumers, lack of formal central markets and public complain against pork consumption were the major challenges observed in pig and pork marketing value chain. In concussion, the findings of this study will improve awareness on existing pork marketing systems in Ethiopia and provide valuable information that can support future interventions aiming to solve key challenges in the market value chain.

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Kim, Soon-Tae, and Sang-Wook Kim. "An analysis of small-medium retailers' vulnerable factors in competition with SSM." Journal of the Korea Academia-Industrial cooperation Society 12, no. 2 (February 28, 2011): 686–93. http://dx.doi.org/10.5762/kais.2011.12.2.686.

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Lee, Hahn Shik, Jinhwa Chung, and Woohyoung Kim. "Economic Effect of Zoning Regulations on Korea's Small and Medium‐Sized Retailers*." Asian Economic Journal 34, no. 2 (June 2020): 185–211. http://dx.doi.org/10.1111/asej.12208.

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Sewell, William, Roger B. Mason, and Petrus Venter. "Financial growth and sustainability in retail SMMes: Study of work-integrated learning policy." Risk Governance and Control: Financial Markets and Institutions 7, no. 2 (2017): 204–13. http://dx.doi.org/10.22495/rgcv7i2c1p8.

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This evaluation of Work-Integrated Learning (WIL) with Small, Medium and Micro Enterprise (SMME) retailers in South Africa arose from observations that vocational education goals required in this sector are not being achieved. Qualitative methodologies were used, including dialogic interviews and questionnaire surveys of purposive samples of SMME retailers, tertiary vocational educators and retail students, as well as insights from large retailers and skills development facilitators. Findings indicate lack of consensus on WIL strategies, and that for WIL within retail SMMEs to succeed, small business management capacity and entrepreneurial competence need to be supported by pre-WIL processes and mentorship strategies. To promote work-based learning within SMMEs, recommendations are made for policy review by W&RSETA management, vocational educators and small business development organisations.

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Abe, Isaac, and Virimai Mugobo. "The post-COVID-19 retail landscapes." Harvard Deusto Business Research 10, no. 2 (September 1, 2021): 337–45. http://dx.doi.org/10.48132/hdbr.364.

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This paper offer insight to the substantial role of the small and medium retailers (S&M) and how Covid-19 has impacted the sector. The economic contribution of this group of retailers have been noted to be high. Policy measures of the government of South Africa in response to the pandemic was severe on the informal retailers who were stopped from operating their businesses. The paper highlighted the internal and external struggles and opportunities of the retailers. There is the need to revalue the sector according to its contribution to the society, assist the retailers to improve on their infrastructure, formalise their practises, embark on reform programmes aimed at improving their capacities.

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Ozcan, Gul Berna. "The transformation of Turkish retailing: Survival strategies of small and medium-sized retailers." Journal of Southern Europe and the Balkans 2, no. 1 (May 2000): 105–20. http://dx.doi.org/10.1080/14613190050004862.

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Delas, Alexia, Nicolas Maranzana, Fabrice Mantelet, and Stéphanie Buisine. "Encouraging innovation activity: in the specific context of small- and medium-sized retailers." International Journal of Design Creativity and Innovation 3, no. 3-4 (February 16, 2015): 211–38. http://dx.doi.org/10.1080/21650349.2014.975158.

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Mitchell, Richard, Karise Hutchinson, and Barry Quinn. "Brand management in small and medium-sized (SME) retailers: A future research agenda." Journal of Marketing Management 29, no. 11-12 (August 2013): 1367–93. http://dx.doi.org/10.1080/0267257x.2013.798672.

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Larasati, Dhiar Niken, Usman Bustaman, and Setia Pramana. "Online Marketplace Data to Figure COVID-19 Impact on Micro and Small Retailers in Indonesia." Indonesian Journal of Statistics and Its Applications 5, no. 2 (June 30, 2021): 333–42. http://dx.doi.org/10.29244/ijsa.v5i2p333-342.

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The COVID-19 outbreak is not only talking about health crises but also social and economic crises all over the world. In Indonesia, the outbreak has shaken almost all business sectors, however it seems to bring a silver lining for e-commerce sectors since the pandemic has developed online shopping habits. During the pandemic, the impact of COVID-19 on the Indonesian economy needs to be updated from time to time to be used on quick policymaking. Therefore, big data plays an important role to provide the information relatively fast. This paper aims to describe how big data i.e., marketplace data, could be used to figure the impact of COVID-19 outbreak on micro and small retailers in Indonesia. The dataset was collected regularly from a marketplace website in Indonesia from January to June 2020. To see the changing of sales during the COVID-19 period, the sales before and after social distancing policy implementation are compared. The result showed that the online marketplace in Indonesia is dominated by micro retailers based on the number of products sold in the marketplace. The total revenue of micro retailers gives a significant increase during the pandemic. Whereas for medium retailers, the increase in total revenue is seen to be lower than micro retailers’ total revenue. It indicates a positive sign for the growth of micro retailers in the online marketplace.

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Sullivan, Pauline M. "A PILOT STUDY OF CROSS-BORDER SHOPPING: IMPLICATIONS FOR MEDIUM AND SMALL SIZE RETAILERS." Journal of Small Business & Entrepreneurship 13, no. 1 (January 1996): 79–93. http://dx.doi.org/10.1080/08276331.1996.10600515.

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Blundel, Richard K., and Martin Hingley. "Exploring growth in vertical inter‐firm relationships: small‐medium firms supplying multiple food retailers." Journal of Small Business and Enterprise Development 8, no. 3 (September 2001): 245–65. http://dx.doi.org/10.1108/eum0000000006824.

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Hamim Thohari, Jhon Wardie, and Revi Sunaryati. "ANALISIS PEMASARAN PADA AGROINDUSTRI TEMPE DI KOTA PALANGKA RAYA." JOURNAL SOCIO ECONOMICS AGRICULTURAL 13, no. 2 (October 5, 2018): 19–29. http://dx.doi.org/10.52850/jsea.v13i2.460.

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This research was conducted in the City of Palangka Raya. The location of the research was done intentionally (purposive sampling) with the consideration that as the capital city of Central Kalimantan Province, in Palangka Raya City there was a lot of enthusiasm and became the center of tempe agroindustry production. Determination of tempe agroindustry respondents was conducted using the census method (census sampling), which is by taking all tempe agro-industry entrepreneurs (16 entrepreneurs) in Palangka Raya City. Furthermore, the determination of the tempe marketing institutions which includes large wholesalers and retailers is carried out by a snowball sampling method. Data collected in this study are primary data and secondary data. Tempe marketing in Palangka Raya City consists of three marketing channels and the marketing institutions involved are wholesalers and retailers. The total marketing costs of tempe per pack in the marketing channel patterns I, II and III are Rp. 0,-, Rp. 500,- and Rp. 1,000,- and also Rp. 1,200,-. The total marketing margin of tempe per pack in the marketing channel pattern I is Rp. 900,- for small sizes, Rp. 1,100,- for medium size and Rp. 1,210,- for large sizes. In the marketing channel pattern II is Rp. 1,000,- for small size, and Rp. 2,000,- for medium and large sizes. In the marketing channel pattern III of Rp. 3,000,- for small, medium and large sizes. The total profit for marketing tempe per pack in the marketing channel pattern I is Rp. 900,- for small tempe, Rp. 1,100,- for medium-sized tempe and Rp. 1,210,- for large tempe. In the marketing channel pattern II is Rp. 500,- for small tempe, Rp. 1,000,- for medium and large tempe. In the marketing channel pattern III of Rp. 1,800,- for small, medium and large sizes tempe.

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이정희, 주아름, and 황성혁. "The Effect of the Small and Medium Sized Retailers on the National Employment in Korea." Journal of Distribution and Management Research 17, no. 6 (December 2014): 43–55. http://dx.doi.org/10.17961/jdmr.17.6.201412.43.

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Musso, Fabio, and Mario Risso. "CSR for Retailers’ Led Channel Relationships." International Journal of Information Systems and Social Change 4, no. 1 (January 2013): 21–36. http://dx.doi.org/10.4018/jissc.2013010102.

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This paper analyses the adoption of Corporate Social Responsibility (CSR) policies by small and medium manufacturers which are involved in supplying relationships with large retailers. The purpose of the paper is to examine CSR drivers within large retailers’ supply chains. A quantitative empirical research was conducted focusing on the food sector, as a sector in which traceability, supplier’s coordination and control are critical to the supply chain. Data collection was performed through a questionnaire addressed to 89 Italian SME manufacturers to explore the main factors influencing the adoption of CSR and the level of formalization of the related policies. Findings revealed the key role of large retailers for the establishment of a sustainable/ethical supply chain. An attenuation of the hierarchic/conflictual perspective in buyer-seller relationships emerged, with a reduction of margin-compression effects for smaller suppliers as a consequence of power imbalances. A relevant consequence of CSR is a relationship development model in which all the involved subjects can benefit, including smaller partners inside the supply chains.

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Gagnon, Etienne, and David López-Salido. "Small Price Responses to Large Demand Shocks." Journal of the European Economic Association 18, no. 2 (February 22, 2019): 792–828. http://dx.doi.org/10.1093/jeea/jvz002.

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Abstract We study the pricing response of U.S. supermarkets to large demand shocks triggered by labor conflicts, mass population displacement, and shopping sprees around major snowstorms and hurricanes. We find that these large swings in demand have, at best, modest effects on the level of retail prices, consistent with flat short- to medium-term supply curves. This finding holds even when shocks are highly persistent and despite the fact that stores adjust prices frequently. We also provide evidence that retailers maintain frequent promotional sales even as their demand varies and that they seek to match movements in their local competitors’ recourse to promotional sales.

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Valentina, Ivana, Astrid Kusumowidagdo, and Dyah Kusuma Wardhani. "PERANCANGAN INTERIOR TOKO OLEH-OLEH DAN KAFETARIA BRAWIJAYA UNTUK MEMPERKUAT BRAND PERUSAHAAN." AKSEN 4, no. 2 (May 27, 2020): 31–53. http://dx.doi.org/10.37715/aksen.v4i2.1313.

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One of Indonesian’s cultures is bring back souvenirs for their friends and relatives when they travel. Souvenirs usually present a specialty of a certain place. Brawijaya Istana Oleh-Oleh is a souvenir shop in Batu which sells souvenirs, such as snacks, clothes, and accessories. Brawijaya’s facilities are cafeteria, Islamic prayer room (musholla), hostel, rest area, parking space, and bathrooms with hot water. Cafeteria and clothes retail store are the areas that will be designed. Cafeteria in Brawijaya is leased for group of tourists. It doesn’t sell foods, the foods are provide by outsource local caterings. The featured products of clothes retail store are batik fabric and t-shirt that produced by local small and medium retailers. Brawijaya’s visions are to becomethe most complete and affordablesouvenir shop in Batu and also make cooperation with local small and medium retailers and artists. The design has to pay attention of circulation path and room organization to ease consumers finding products. Design of Brawijaya’s cafeteria and clothes retail store using “Connecthings” as the concept, which means, “connect things” connecting Brawijaya’s vision and consumer’s need into layout arrangement and interior design. The application concepts are by locating featured products, which produced by local and medium retailers, in the most strategic place. Graphics on the wall is designed by local artist, to support Braiwjaya’s vision. Products displays in retail store are arranged based on Market Segments Grouping, in order to ease the tourists with the short shopping time finding their needs. Logo application is visually and philosophically implemented in the interior elements to strengthen Brawijaya’s branding.

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Sopha, Bertha Maya, Ary Arvianto, and Benny Tjahjono. "Survival strategies of traditional retailers during the COVID-19 pandemic: Some insights from a developing country." Journal of Industrial Engineering and Management 15, no. 2 (March 9, 2022): 185. http://dx.doi.org/10.3926/jiem.3698.

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Purpose: The paper aims to report the impact of the COVID-19 pandemic and investigate survival strategies during the pandemic of traditional retailers.Design/methodology/approach: Exploratory methodology consisting of the literature review and an empirical study was conducted. The theoretical framework of resilience strategy was built to provide a guideline for the empirical study. The empirical study involves a longitudinal study with 30 traditional retailers located in Yogyakarta, Indonesia. The empirical data was collected using semi-structured interviews in mid-2019 and mid-2020, corresponding to the condition before and during the pandemic. Secondary data sources were also examined to refine the empirical evidence.Findings: The findings confirm that the pandemic has created disruptions in supply and demand, subsequently affecting operations. 90% of the traditional retailers experienced demand reduction, which varied among the retailers (M = 47%, SD = 25%), and 10% of the traditional retailers have not received any profit. The majority of the traditional retailer adopted reactive rather than proactive strategies. To cope with the pandemic, the traditional retailers have focused on efficient strategies and implemented exploitation-oriented strategies combined with exploration-oriented strategies. Trust and social capital were also discovered to explain the reasons behind the resiliency and sustainability of the traditional retailers.Research limitations/implications: Due to the preliminary and explorative nature of the present study, the generality of the findings may therefore be limited. Future research focusing on quantitative analysis using a large sample helps to achieve the generality of the findings.Practical implications: Because the strategies implemented in large enterprises (LEs) usually do not fit in micro-, small-, and medium enterprises (MSMEs), exploring strategies that are consistent with the characteristics of MSMEs and leverage their potentials is necessary. Building ambidextrous retailers through leveraging social capital/network and informal forum, exploiting affordable technology (e.g., social media, marketplace), and honing innovativeness is a way to survive in a dynamic environment.Social implications: Because the traditional retailers have contributed to economic development and social function, the government should empower them to leverage their capabilities through training and strengthen their business ecosystem through collective actions.Originality/value: The study contributes to the resilience body of knowledge concerning the strategies implemented by the traditional retailers during a long and unpredictable disruption in a developing country setting, which is scarce in the literature.

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P. Vlachos, Ilias. "The impact of private label foods on supply chain governance." British Food Journal 116, no. 7 (July 1, 2014): 1106–27. http://dx.doi.org/10.1108/bfj-09-2012-0228.

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Purpose – The purpose of this paper is to investigate the impact of the introduction of private label (PL) foods upon the governance of the food supply chains. Design/methodology/approach – The authors conducted a multi-case study research examining the launch and development of PL cheeses in four large national-wide retail chains. The paper focused on the category of Products of Designated Origin (PDO) cheeses, including the popular feta cheese. Data collection involved semi-structured interviews and secondary sources of information. Data analysis involved single-case and within-case analyses. Findings – There is a strong motive to launch and develop PL cheeses due to increasing consumer demand. Retailers choose suppliers based on criteria such as: compliance to quality assurance standards, modernisation of processing facilities, implementation of legislation, credibility, experience, and reputation. Retailers use contracts and prefer small suppliers than medium-sized companies. Supply chain governance turns from market to hierarchy status, which performs better in terms of supply chain cost, food quality, and consumer satisfaction. The structure of food industry is also affected by pressure put on medium-sized food companies. Research limitations/implications – The paper is based on a multiple case study design that does not provide static generalisations, yet it offers a stepping stone to building new theory about supply chain governance, how it evolves and its effects on supply chain performance. Practical implications – The introduction of PL cheeses favours small and dynamic cheese processing units willing to adopt retailer standards and prices over larger units, which poses a real threat to the survival of regional-wide food companies. Originality/value – Few studies have examined how supply chain governance evolves and what triggers a change in governance structures.

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Mimouni Chaabane, Aïda, and Béatrice Parguel. "The double-edge effect of retailers’ cause-related marketing." International Journal of Retail & Distribution Management 44, no. 6 (June 13, 2016): 607–26. http://dx.doi.org/10.1108/ijrdm-08-2015-0126.

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Purpose – Cause-related marketing – linking product sales with donations to a cause – are popular with consumers because they produce warm-glow feelings (the positive route). But when they involve large donations, they may trigger consumer scepticism, reducing the warm glow (the negative route). Drawing on the elaboration likelihood model, the purpose of this paper is to examine whether large donations in cause-related marketing can produce consumer scepticism and reduce the warm-glow effect and positive attitude towards the retailer. Design/methodology/approach – An experiment varying the donation size (large, medium, small) in a cause-related marketing offer run by an office equipment retailer is set up. Hypotheses are tested using bootstrapping regression analyses. Findings – The negative route has the greater effect: scepticism towards the offer mediates the relationship between donation size and the warm glow. Furthermore, scepticism towards a large donation is higher (lower) for respondents scoring low (high) on altruism and high (low) on familiarity with cause-related marketing. Practical implications – When using cause-related marketing, retailers should choose their features and target audience carefully in order to reduce scepticism, e.g., small donations should be offered in promotions targeting consumers who are familiar with cause-related marketing and show low altruism. Originality/value – This study contributes to the recent research examining the negative effects of cause-related marketing by explicitly conceptualising and measuring scepticism towards cause-related marketing. The findings are also valuable because they indicate the importance of a shift in focus, away from the conventional question of cause-related marketing effectiveness to the more specific and under-investigated problem of the appropriate core target consumers.

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Widianiarsih, Dewi Mariam, and Arum Arupi Kusnindar. "MODEL DIGITAL MARKETING DALAM BISNIS RETAILER." Jurnal Utilitas 8, no. 1 (February 21, 2022): 6–11. http://dx.doi.org/10.22236/utilitas.v8i1.8585.

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The pandemic conditions with social restrictions have resulted in people not being able to buy and sell as they usually do. The ban on work, school and economic activities makes people have to stay at home and one of the bridges for them with the outside world is social media/internet. The phenomenon that can be observed during the pandemic is the emergence of retailers who use the internet as a marketing medium. Not only small retailers but also quite large retailers. At large retailers they are not only looking for end customers but also looking for distribution channels by opening up opportunities to become resellers. This phenomenon not only gave rise to many new entrepreneurs and business units but also gave rise to several new business models. New business models that emerge will affect the current market, established companies especially MSMEs must also be able to adapt to the transformations carried out from the strategy level to execution. This journal has a theoretical approach to the phenomenon of changing business models in the digital era and provides a conceptual framework for how the business model will affect the market and how the company's strategy.

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Medrano, Natalia, and Cristina Olarte-Pascual. "An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector." Contemporary Economics 10, no. 3 (September 30, 2016): 205–16. http://dx.doi.org/10.5709/ce.1897-9254.210.

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ALUNNO, MARIA CARLA, SILVIO CARDINALI, and CLAUDIA RASICCI. "HOW THE PRIVATE LABEL CAN BE MANAGED BY SMALL AND MEDIUM SIZED RETAILERS: AN ITALIAN CASE STUDY." International Journal of Management Cases 10, no. 3 (January 1, 2008): 405–13. http://dx.doi.org/10.5848/apbj.2008.00062.

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Fitriana, Devinta Nurul, Niken Ayu Setifani, and Yusuf Amrozi. "Rancang Bangun Website Sistem Informasi Manajemen Rantai Pasok Distribusi Sepatu Lokal." Ultima InfoSys : Jurnal Ilmu Sistem Informasi 11, no. 2 (December 28, 2020): 112–18. http://dx.doi.org/10.31937/si.v11i2.1743.

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Micro, small and medium enterprises (UMKM) in Indonesia is increasing every year. The increase in the number of UMKM has a significant impact on the Indonesian economy, so the government lowers the UMKM tax so that UMKM businesses develop rapidly. However, that does not make the other problems faced by the UMKM to be overcome. One problem that arises is the marketing and distribution of product results. The purpose of this research is to build a local shoe product distribution system based on a website to make it easier for resellers or shops to order shoes to the production. Processed data include retailer and store data, distributor data, product data, transaction data, and ordering data. Using the waterfall development model and using the Unified Modeling Language (UML) to visualize system modeling. This research generates reports of every activity carried out in the system including reports for factories, distributors and retailers.

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Hånell, Sara Melén, Emilia Rovira Nordman, Daniel Tolstoy, and Nurgül Özbek. "“It’s a new game out there”: e-commerce in internationalising retail SMEs." International Marketing Review 37, no. 3 (June 13, 2019): 515–31. http://dx.doi.org/10.1108/imr-03-2018-0107.

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Purpose The purpose of this paper is to explore how market factors (pertaining to institutions, competition and resources) shape the international strategies of an online retailer. Design/methodology/approach A single qualitative case study research design is employed to conduct in-depth analyses of a Swedish internationalising small- and medium-sized enterprise (SME) in the retail business. Findings The findings show that online retailers can use partnerships to tackle industry dynamics and break into foreign markets. This type of “piggy-back internationalisation” can be an effective strategy of handling foreign market dynamics in the entry phase: that is to say, the short term. Reliance upon relationships, however, may paradoxically inhibit retailers’ abilities to stay competitive in the post-entry phase (i.e. the long term) since they become cut-off from the first-hand market learning. Research limitations/implications The authors provide propositions based upon the findings to support further research in the international marketing and international retailing literature. Practical implications The findings enhance the understanding of how electronic commerce affects SME internationalisation. They also generate new insights into the use of possible international expansion strategies for managers in retail SMEs. Originality/value This study introduces a new theoretical perspective to build upon international retail research and contributes to the international retail literature with relevant insights into both advantages and disadvantages of using partnerships to overcome challenges related to international online retailing.

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Hutchinson, Karise, Lisa Victoria Donnell, Audrey Gilmore, and Andrea Reid. "Loyalty card adoption in SME retailers: the impact upon marketing management." European Journal of Marketing 49, no. 3/4 (April 13, 2015): 467–90. http://dx.doi.org/10.1108/ejm-06-2013-0321.

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Purpose – The purpose of this paper is to understand how small to medium-sized enterprise (SME) retailers adopt and implement a loyalty card programme as a marketing management decision-making tool. Design/methodology/approach – A qualitative and longitudinal case study research design is adopted. Data were collected from multiple sources, incorporating semi-structured interviews and analysis of company documents and observation within a retail SME. Findings – The findings presented focus on the loyalty card adoption process to reflect both the organisational issues and impact upon marketing management decision-making. Research limitations/implications – This research is restricted to one region within the UK, investigating loyalty card adoption within a specific industry sector. Practical implications – SME retailers operate in an industry environment whereby there is a competitive demand for loyalty card programmes. SME retailers need to carefully consider how to match the firm’s characteristics with customer relationship management (CRM) operational requirements as highlighted in this case. Originality/value – The evidence presented extends current knowledge of retail loyalty card programmes beyond the context of large organisations to encompass SMEs. The study also illustrates the value of a structured, formal CRM system to help SME retailers compete in a complex, competitive and omni-channel marketplace, adding new insights into the retail literature.

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Kureshi, Sonal, and Sujo Thomas. "Online grocery retailing – exploring local grocers beliefs." International Journal of Retail & Distribution Management 47, no. 2 (April 16, 2019): 157–85. http://dx.doi.org/10.1108/ijrdm-05-2018-0087.

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Purpose The purpose of this paper is to understand the beliefs of local grocery retailers about online grocery retailing. Using the theory of planned behavior (TPB), the study explores the outcome, normative and control beliefs held by the local grocers about online grocery retailing which would eventually translate into behavior. Factors influencing local grocers intention to participate or refusing to participate in the online grocery retailing was investigated. Design/methodology/approach In total, 20 in-depth interviews with local grocery retailers were conducted ranging from small to large sized retail stores from a city in the western part of India. The sample included two groups of local grocers – first, grocers who partnered with online retailers as suppliers. This group included those retailers who had partnered but discontinued later and second, grocers who had not partnered with online retailers. In-depth interviews with the local grocery retailers were conducted using TPB as a basis to uncover local grocers’ beliefs toward online grocery retailing and predict their behavior. Findings The outcome beliefs were classified into five broad heads – business expansion; gaining visibility and reputation; customer expectations; inventory management; and margins, costs and technical issues. The normative belief was that the actions and response to online grocery retailing would be governed by their referent group – the consumers. The main control belief was that partnering with online grocery retailing would result in loss of control regarding their business operations. Research limitations/implications The results indicated that in a country like India especially in small to medium size towns, online grocery retailers would have to think of creative ways to involve the local grocery retailers to grow their business. The local grocers due to their size were able to adapt to the requirements of their referent consumers without any additional cost. They were unlikely to give up control regarding how they run their business. The main limitation of this study was the exploratory nature of this study which makes it difficult to prioritize the importance given to each belief. The study sample was restricted to one city in India, and future studies could include other cities. Practical implications The findings have practical implications for online grocery retailers who wish to expand into emerging markets like India. It provides understanding about the local grocery retailers who were the major competitors of online grocery retailers. It provides direction to integrate and partner with the local grocers and utilize them for mutual benefits. Originality/value Given the absence of academic literature in the public domain, this study provides a platform for future studies in this area. This paper is a systematic attempt to uncover the underlying beliefs of local grocery retailers who were the key players in the grocery retailing business.

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Jacob-John, J., and N. K. Veerapa. "Perception of fairness within organic fresh produce supply chains: the case of small and medium fresh produce retailers." Acta Horticulturae, no. 1137 (August 2016): 233–40. http://dx.doi.org/10.17660/actahortic.2016.1137.33.

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Nobandile, Moyo Hazel, and Akeem Adewale Oyelana. "An Empirical Assessment of Factors Hindering Market Orientation in Small and Medium Enterprise Computer Retailers in South Africa." Journal of Economics 8, no. 1 (January 2, 2017): 64–75. http://dx.doi.org/10.1080/09765239.2017.1340113.

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Kachba, Yslene Rocha, André Mathias Souza Plath, Marcelo Gomes Gitirana Ferreira, and Fernando Antonio Forcellini. "Product development process in small and medium clothing companies: focus on relations with suppliers, retailers and final client." International Journal of Logistics Systems and Management 17, no. 3 (2014): 303. http://dx.doi.org/10.1504/ijlsm.2014.059764.

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Song, Tae Ho, Sang Yong Kim, and Ji Yoon Kim. "The dynamic effect of customer equity across firm growth: The case of small and medium-sized online retailers." Journal of Business Research 69, no. 9 (September 2016): 3755–64. http://dx.doi.org/10.1016/j.jbusres.2015.12.067.

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Jabu Ntimane, Lucky, Professor Virimai Victor Mugobo, and Andiswa Penny Mrasi. "Business Recovery, Renewal and Resilience Strategies for Township Taverns in South Africa: A Post-Covid 19 Prognosis." International Journal of Business & Management Studies 03, no. 10 (October 11, 2022): 60–67. http://dx.doi.org/10.56734/ijbms.v3n10a5.

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Covid-19 has devastated many sectors, especially in developing economies. This study examined township taverns (small-medium and micro informal liquor retailers) in South Africa to determine survival strategies during and after covid-19. 30 tavern owners and managers were interviewed using phenomenological qualitative research design. Township taverns need to form strategic units to benefit from bulk buying discounts and diversify product and service offerings. The study recommended further research to determine what business development services and government support township taverns need.

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Lima-Filho, Dario de O., Leidy Diana de S. de Oliveira, Eluiza AM Watanabe, and Marcia Mitiê D. Maemura. "Purchase policies to fresh fruit and vegetables in supermarkets in Campo Grande, Brazil." Horticultura Brasileira 30, no. 1 (March 2012): 132–36. http://dx.doi.org/10.1590/s0102-05362012000100022.

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This study aims to analyze purchase policies to fruits and vegetables in supermarkets in Campo Grande, Brazilian Midwest. Thirteen interviews were conducted with representatives from supermarkets, small, medium and large, responsible for purchasing fresh vegetables. By analyzing the responses obtained through interviews, we can observe that producers make almost the entire supply of fruits and vegetables in large supermarkets from other states, and the small and medium establishments usually buy more with the local producer. For retailers, the fruits and vegetables represent an important factor to create internal circulation of customers in stores and a factor of attraction of clients too, in addition, this products offer high profitability. For the supermarket, the fruits and vegetables locally produced are fresher and have lower comparative cost. However, supply regularity, the volume and variety offered by local producers are considered unsatisfactory.

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Zhu, Chenbo, Juntian Yue, and Jing Chen. "Green Product Development and Order Strategies for Retailers." Sustainability 14, no. 15 (August 3, 2022): 9556. http://dx.doi.org/10.3390/su14159556.

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In this study, we consider a green supply chain to encompass two competing retailers, whose market demands include a stochastic component and a deterministic component, and we assume that consumer returns exist. We use game theory to determine the optimal decisions that retailers could make regarding greenness level and purchase quantity in either competitive environments or monopoly environments, and we perform sensitivity analysis. We show that the optimal greenness level and the purchase quantity for the stochastic demand are both higher in a competitive environment than those in a monopoly environment when the consumer return rate is low; therefore, competition is more beneficial to the increasing of the greenness level of products and the market supply than monopoly environments. We also show that, in a competitive environment, the optimal greenness level, the purchase quantity for the stochastic demand, and the revenue of retailers increase as the retail price increases, or as the wholesale price, the greenness R&D investment cost coefficient, and the consumer return rate decrease, and that this finding remains true in a monopoly environment, except that the optimal greenness level is found to increase as the return rate increases in the case of a monopoly environment. Finally, we suggest that the government should break monopolies, encourage positive competition, support small- and medium-sized companies, and subsidize the green industry to increase the greenness level of products and market supplies.

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Susanto, Indra Kusumajati, and RR Rieka F. Hutami. "Analisis bullwhip effect dalam sistem rantai pasok pada produk Abon dan Dendeng Sapi Asri." Operations Excellence: Journal of Applied Industrial Engineering 13, no. 2 (August 5, 2021): 169. http://dx.doi.org/10.22441/oe.2021.v13.i2.016.

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One of the obstacles facing micro, small and medium-sized enterprises (MSMEs) in Indonesia is the bullwhip effect. The bullwhip effect is an event that occurs in the supply chain due to an increase in order fluctuations or order cancellations due to information distortions. This study aims to determine the value of the bullwhip effect and explain the main causes of its occurrence in order to explain about the approach to reducing the bullwhip effect in micro, small and medium-sized enterprises (MSMEs) in Indonesia that operational management can be maximized through operational management. This study uses quantitative methods to determine the value of the bullwhip effect. And qualitative methods are used to identify the root cause and reduction of the bullwhip effect. With primary data from interviews. In addition, secondary data comes from demand data and order data on products for distributors and retailers managed by the company. The results showed that the value of the bullwhip effect on the product at one of the micro, small and medium-sized enterprises (MSMEs) in Indonesia was almost completely above 1.00 and above the specified parameters. This provides information that there is a product bullwhip effect in one of the micro, small and medium-sized enterprises (MSMEs) in Indonesia. Meanwhile, the main cause of the bullwhip effect in one of the smallest, small and medium-sized enterprises (MSMEs) in Indonesia is a demand forecast error.

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Litz, Reginald A., and Alice C. Stewart. "Research Note: Trade Name Franchise Membership as a Human Resource Management Strategy: Does Buying Group Training Deliver ‘True Value’ for Small Retailers?" Entrepreneurship Theory and Practice 25, no. 1 (October 2000): 125–35. http://dx.doi.org/10.1177/104225870002500110.

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Human resource management (HRM) is an important source of competitive advantage. However, recent reports document that HRM, and in particular employee training, is less likely to occur in small firms. One possible remedy of special interest to small retailers is trade name franchise membership. Trade name franchises, or buying groups, claim to offer small firms advantages not otherwise realizable, including bulk buying discounts, brand name recognition and workforce training. We report results from our study of over 300 small and medium-sized hardware stores, which tested the effects of employee training and trade name franchise membership, on small firm performance. Trade name franchisees achieve higher mean performance; however, the contribution to performance made by franchisees’ training does not appear to be significantly better than that of independent stores.

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Samiee, Saeed. "Strategic Considerations in European Retailing." Journal of International Marketing 3, no. 3 (September 1995): 49–76. http://dx.doi.org/10.1177/1069031x9500300305.

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The Single Market Initiative (SMI) has resulted in many changes in European retailing. This study explores the influences of the SMI on the European retail sector and discusses the strategic trends emerging from recent changes. The study is based on secondary sources of data as well as on personal interviews throughout Europe. The results indicate that although retailing in Europe remains fragmented, very competitive, and dominated by small and medium-sized firms, large, world-class retailers are emerging/entering the European retailing scene and intensifying competition.

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Pérez-Mesa, Juan Carlos, Laura Piedra-Muñoz, Mª Carmen García-Barranco, and Cynthia Giagnocavo. "Response of Fresh Food Suppliers to Sustainable Supply Chain Management of Large European Retailers." Sustainability 11, no. 14 (July 17, 2019): 3885. http://dx.doi.org/10.3390/su11143885.

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This article analyses new supply chain management (SCM) strategies of the largest retail distribution chains in Europe within the context of differing sustainability concepts and approaches. An analysis is carried out of the strategic plans of such retailers, as well as recent developments in the sector. We begin by identifying the priority actions of retailers and then evaluating, by means of a survey, how small horticultural marketing firms (mainly cooperatives) in southeast Spain respond to the needs of these retailers. Subsequently, an analysis is carried out on these small marketing firm exporters to identify the relative weight which they assign to the variables assessed, while also considering the existing relationships between said weighted variables and business profits. Our results show that retailers tend to establish more simplified supply chains (that is, shorter and more vertical), essentially demonstrating their interpretation of a sustainable supply chain. In contrast, horticultural marketing firms have concentrated more on tactical and operational issues, thereby neglecting environmental, social and logistics management. Thus, their success rate in meeting the sustainability demands of their customers can be considered medium-low, requiring a more proactive attitude. Improved and collaborative relations, and the integration of sustainability concepts between suppliers (marketing firms) and their clients could contribute to successfully meeting sustainability demands. From the point of view of the consumer, close supplier–retail relationships have solved food safety issues, but the implementation of sustainability in other supply chain activities and processes is a pending issue. We propose strategic approximation and collaboration to bridge the gap between the varying sustainability demands in the supplier–retail relationship within perishable supply chains. Although this article specifically addresses fresh vegetable supply chains, the results may be extrapolated to other agri-food chains with a similar structure.

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Liverpool-Tasie, Lenis Saweda O., Ayala Wineman, Sarah Young, Justice Tambo, Carolina Vargas, Thomas Reardon, Guigonan Serge Adjognon, et al. "A scoping review of market links between value chain actors and small-scale producers in developing regions." Nature Sustainability 3, no. 10 (October 2020): 799–808. http://dx.doi.org/10.1038/s41893-020-00621-2.

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Abstract Sustainable Development Goal 2 aims to end hunger, achieve food and nutrition security and promote sustainable agriculture by 2030. This requires that small-scale producers be included in, and benefit from, the rapid growth and transformation under way in food systems. Small-scale producers interact with various actors when they link with markets, including product traders, logistics firms, processors and retailers. The literature has explored primarily how large firms interact with farmers through formal contracts and resource provision arrangements. Although important, contracts constitute a very small share of smallholder market interactions. There has been little exploration of whether non-contract interactions between small farmers and both small- and large-scale value chain actors have affected small farmers’ livelihoods. This scoping review covers 202 studies on that topic. We find that non-contract interactions, de facto mostly with small and medium enterprises, benefit small-scale producers via similar mechanisms that the literature has previously credited to large firms. Small and medium enterprises, not just large enterprises, address idiosyncratic market failures and asset shortfalls of small-scale producers by providing them, through informal arrangements, with complementary services such as input provision, credit, information and logistics. Providing these services directly supports Sustainable Development Goal 2 by improving farmer welfare through technology adoption and greater productivity.

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Wu, Yun Na, Wei Luo, and Xi Ba. "Warehouse Management System Applicable to Small and Medium Retailer Enterprises." Advanced Materials Research 255-260 (May 2011): 2867–71. http://dx.doi.org/10.4028/www.scientific.net/amr.255-260.2867.

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Warehouse management is an extremely elementary and important part of logistics management, its effect would affect the cost of logistics immediately, and thereby it would influence an enterprise’s operation performance as a whole. Taking advantage of information technology to realize warehouse management could increase managing efficiency and record precision and improve economic performance.The article concludes all kinds of functional requirements in warehouse management, like inquiry and retrieval, and then abstract out the general pattern of warehouse management systems and design the system.

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Edirisinghe, Dilini, Alireza Nazarian, Pantea Foroudi, and Andrew Lindridge. "Establishing psychological relationship between female customers and retailers." Qualitative Market Research: An International Journal 23, no. 3 (January 15, 2020): 471–501. http://dx.doi.org/10.1108/qmr-12-2017-0167.

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Purpose The purpose of this qualitative study is to investigate how young female customers establish psychological relationships with small- to medium-scale retail stores over time forming purchase intentions, actual purchase patterns and repurchase behaviour. Role of various customer typologies was also considered. Design/methodology/approach A case study approach was implemented to collect and analyse data, where data was collected from 20 young female customers and ten clothing retailers using purposive sampling via semi-structured interviews. Interviews with customers were conducted in a place of their choice such as in a coffee shop, whereas data from retailers were collected in the retail stores. Both online and offline retail patronage was considered to incorporate the growing tendency towards online shopping. Results were analysed using thematic analysis. Findings This study managed to reveal a number of interesting findings on how female customers form and develop psychological relationships with clothing retailers over time that ultimately builds customer loyalty. Customer behaviour in pre-purchase, purchase and re-purchase stages can significantly vary according to their individual perceptions, whereas they have a few favourite clothing brands that they frequently shop for. Preference for online shopping was found to be minimal, most of them enjoying in store experiences. Further, word of mouth and unique designs emerged as key contributors in establishing retail brand loyalty. Practical implications This paper provides better insights for clothing retailers and industry practitioners in understanding how customer perceptions affect clothing purchase decisions. Originality/value This paper contributes to the retail literature by emphasizing on various elements that should be amalgamated through proper synthesis to serve customers. The research is unique as it analyses customer behaviour using a recreational activity model as opposed to marketing models to demonstrate how customers develop relationships with retail brands overtime.

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Górska-Warsewicz, Hanna, Sylwia Żakowska-Biemans, Dagmara Stangierska, Monika Świątkowska, Agnieszka Bobola, Julita Szlachciuk, Maksymilian Czeczotko, Karol Krajewski, and Ewa Świstak. "Factors Limiting the Development of the Organic Food Sector—Perspective of Processors, Distributors, and Retailers." Agriculture 11, no. 9 (September 15, 2021): 882. http://dx.doi.org/10.3390/agriculture11090882.

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Our study aimed to explore the factors limiting the development of the organic food sector in Poland from the perspective of processing, distributing, and retailing companies. We used a qualitative approach with in-depth semi-structured interviews with the management board representatives of 17 large- and medium-sized enterprises and the owners of 10 small and medium companies. The potential limiting factors, including legal, economic, technological, and environmental factors, were identified by reviewing the corporate and market reports of processing and retailing companies operating in the Polish organic sector. We used a thematic analysis recommended in the literature to analyze qualitative data. The main factors indicated by the managers were the legal concerns, limitations resulting from a lack of constant supply of organic raw materials, and increased competition on domestic and international markets. In addition, business activities in the Polish organic sector were affected by the instability of the financial situation in terms of financial liquidity, adequate cost, capital structure, and credits. The results of the study may be of value for policymakers to ensure sustainable development of the organic food sector in Poland.

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Journal articles on the topic 'Small and medium retailers'

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