Dissertations / Theses on the topic 'Signage'
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Fischer, Karl Peter. "Digital Signage." Diss., lmu, 2011. http://nbn-resolving.de/urn:nbn:de:bvb:19-128447.
Khan, Abdur Rauf. "Digital Signage System." Thesis, KTH, Kommunikationssystem, CoS, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91486.
Digital signage en framväxande ny kommunikationsteknik spelar en viktig roll idagens dynamiska värld. Digital signage visar värdefull och aktuell information förutbildning, näringslivsorganisationer och är viktigt för samhället, eftersom det ger både ettsätt att ge aktuell information och minska de miljömässiga kostnaderna i samband medtraditionella tryckta skyltar. Tyngdpunkten i denna avhandling är att designa, implementeraoch utvärdera en digital signage system baserat på en PC för att visa webb-innehåll (ellerannan dynamisk information) om digitala displayer som finns på en eller flera platser.Systemet kommer att generera värdefull dynamisk information i rätt tid till en grupp avolika tittare. Svarstiden för att visa innehållet på den digitala displayen är mycket snabbjämfört med andra skyltsystem. På grundval av vår utvärdering, tror vi starkt att den kanersätta det finns skyltsystem på marknaden.
Helander, Fredrik. "Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34755.
Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. A method for measuring ROI of digital signage is in focus in this study. The measurement is enabled by a combination of digital signage and mobile advertising. First a consumer is exposed to digital signage encouraging SMS interaction in order to receive an electronic voucher entitling the consumer to a discount. If the voucher is used, revenues can be linked to a specific campaign and ROI can be calculated. The study focus on measuring the tendency consumers have to interact through SMS when they get exposed to relevant advertising and the tendency they have to use the voucher that is sent to them as a result of the interaction. The question is how efficient this method is for measuring ROI. In order to bring clarity to the issue, I conducted a quantitative survey using an online self completion questionnaire as measurement tool. It was distributed through e-mail among students at the College of Management at National Taiwan University. Furthermore, I have chosen a deductive approach, my epistemological position is positivism and I therefore utilize the scientific model conducting my research. My ontological position is objectivism meaning that I believe reality is independent of social actors.
The empirical data collected showed that the method in focus have great potential in working efficient for measuring ROI of digital signage. The general tendency to interact through SMS was high, on average 82.3% of the respondents would interact through SMS when getting exposed to relevant advertising. In addition, 96.5% of those would also use the voucher sent to them, enabling ROI calculations.
It was presumed that the digital signage advertising was relevant to such an extent to the consumer getting exposed to it, that he/she already had a purchase intention of the product/service which the advertising regarded. This should be remembered when evaluating the results. Nevertheless, if advertisers succeed in reaching out with relevant advertising enough, the findings in this study indicates that the method is an efficient tool to use for ROI calculations of digital signage.
Nichols, Patrick James 1981. "Location-aware active signage." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/17964.
Includes bibliographical references (p. 85-86).
Three-dimensional route maps, which depict a path from one location to another, can be powerful tools for visualizing and communicating directions. This thesis presents a client-server architecture for generating and displaying accurate, usable route maps between locations on MIT's campus. Two exemplary clients of this architecture--MITquest, a web based Java applet, and location-aware active signage--demonstrate the flexibility and power of this model for route generation. Additionally, we provide a framework for displaying a set of campus-wide, public events of interest to an MIT visitor, including methods for inferring events from public sources and automatically selecting events of interest.
by Patrick James Nichols, II.
M.Eng.
Garcia-Castro, Alejandra. "A User-Perspective Approach for the Design of Modern Bilingual Airpot Signage." Thesis, Georgia Institute of Technology, 2007. http://hdl.handle.net/1853/16182.
Burman, Hanna. "Digital signage : En berättelse om att skapa värden." Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25634.
Moreira, Bruno Vieira. "Digital signage: a quinta tela e a publicidade." Universidade Federal de Juiz de Fora, 2012. https://repositorio.ufjf.br/jspui/handle/ufjf/2043.
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A Revolução Industrial acabou por constituir uma sociedade de consumo. Essa sociedade utiliza-se da publicidade e da propaganda, dentro do campo da comunicação, como forma de promover o consumo através do contato direto e da orientação do consumidor. A partir do surgimento das tecnologias digitais de comunicação, novas formas de atingir o sujeito contemporâneo vêm surgindo, fazendo com que o campo da comunicação se reoriente. O propósito do presente estudo é apresentar e refletir criticamente sobre o digital signage e suas representações na sociedade do consumo e se essa nova ferramenta de comunicação é eficaz e pode ajudar a manter o propósito da publicidade e propaganda.
The Industrial Revolution turned out to constitute a consumer society. This society uses the publicity and advertising, in the field of communication, as a way to promote consumption through direct contact and customer orientation. From the rise of digital communications technologies, new ways to reach the contemporary subject have emerged, making the field of communication reoriented. The purpose of this study is to present and reflect critically about the digital signage and its representations in the society of consumption and if this new communication tool is effective and can help keep the purpose of publicity and advertising.
Czerwinski, Robert. "Digital Signage - Infokiosk; Utforma för uppmärksamhet och interaktion." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22211.
Scales, Tashai J. "Accessible signage a study of a Midwest college campus /." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002scalest.pdf.
Hamhoum, Fathi. "Situated navigation support for heterogeneous large crowds via augmented signage." Thesis, University of Newcastle Upon Tyne, 2012. http://hdl.handle.net/10443/1535.
Lindh, E. Mattias. "Bilayer Light-Emitting Electrochemical Cells for Signage and Lighting Applications." Licentiate thesis, Umeå universitet, Institutionen för fysik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-114500.
Wenzel, Kristi. "Effectiveness of signage promoting healthy choices in a medical center cafeteria." Menomonie, WI : University of Wisconsin--Stout, 2004. http://www.uwstout.edu/lib/thesis/2004/2004wenzelk.pdf.
Islam, Md Iftekharul, and Anahita Dahmalani. "Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35046.
In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. Though Digital Signage was introduced asan in-store advertising medium, soon it started to replace traditional static billboards with thebenefit of technological advancement.
While advertising effectiveness is a much discussed subject, effectiveness of an advertisingmedia is still a less explored area. Our research explored the effectiveness of Digital Signageas an advertising media in terms of its placement inside of a store and outside of a store. Atthe beginning we developed a model to measure the effectiveness of Digital Signage on thebasis of an existing model, termed as Advertising Response Model (ARM). Based onprofound study and analysis of previous literature on advertising and media effectiveness,consumer psychology, outdoor advertising and intermediate measurement variables weconstructed the modified version of ARM that deemed to be the best fit with our purpose. Wefurther developed four hypotheses on the basis of the four major variables of our model.
The result of our study indicated that placement of Digital Signage inside and outside of thestore environment impacts the variables of Attention, Recall and Media Liking of theaudience differently. However, no significant difference in consumers’ Buying Interest issupported. Placing Digital Signage inside of the store as well outside of the store both hasdifferent degrees of impact on consumers in terms of Attention, Recall and Media Liking. Thecorrelations among the variables were also explored and thus we presented some strategicinsights about the placement of Digital Signage and practical implications for managers in thescope of our study.
Our research area has received comparatively less academic attention than other advertisingmedia. However, considering the growing importance of Digital Signage as a groundbreakingadvertising medium and scope of future research work, we believe Digital Signage will be asubject of interest for the academics, the advertisers as well as for the companies.
Chang, Andrew Yok-Wah. "Design and Implementation of Energy Harvesting for Digital Badges and Signage." Thesis, University of California, Davis, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10681867.
With improvements in power harvesting transducers' power density, and power reduction in communication transceiver systems, displays, sensors and energy-aware microprocessors, smart wireless network nodes are becoming ubiquitous throughout our daily life. Digital signage has gained popularity with the integration of smart wireless network nodes into the application space replacing traditional signage and badges. Primary battery sources traditionally supply energy for digital signage, however, that generates waste and maintenance costs that are counterproductive to using digital signage. Therefore, a digital signage prototype called the wireless display sensor node (WDSN) with a micro-power photovoltaic energy harvesting system was developed at UC Davis and is presented as an alternative in this work. The WDSN and node management system is comprised of an electrophoretic display, Wi-Fi radio, photovoltaic and vibration power transducers, internet connected management system, sensors and power harvesting power electronics. A holistic energy approach was used to drive the development of the proposed digital badge and signage. This approach encompasses the characterization of vibrational and photovoltaic energy sources, analyzing the energy requirement from typical digital signage and developing a power harvesting energy management system that will maximize the lifetime and allow for self sufficiency of the digital signage. To bridge the gap between the energy source and the required peripheral supplies, a multiple input and multiple outputs (MIMO) H-bridge DC to DC converter was designed to harvest and regulate photovoltaic energy, and deliver energy to the various continuously active, and charge-and-execute loads of the WDSN. The H-bridge DC to DC converter comprising of a single inductor, two input power FETs from both primary and secondary power sources, and five symmetric output power FETs to create the various supply rails, supply the regulated energy required for the radio, the display, the sensors and the microcontroller. For the charge-and-execute supplies, a constant current ramp charging was developed to transfer charge at the maximum power point current of the photovoltaic cell to the supply capacitors of the peripherals that support the charge-and-execute supply generation. The MIMO H-bridge DC to DC converter presented supports active regulation using pulse width modulation for high current loads, pulse frequency modulation for light current loads, and ramp charging for capacitive loads. The controller was designed using digital logic and the entire MIMO H-bridge DC to DC converter occupies an area of 0.36 mm2 to 1.63 mm2 depending on the power transistor size selection. The measured instantaneous peak power efficiency is 86% while driving a 63 ?A load with a transient energy efficiency delivered to the load is 81%. The prototype WDSN dissipates 933 mJ to complete a server data synchronization and display refresh. The WDSN update energy when supplied with vibrational and photovoltaic power harvesting is equivalent to 7.52 hours of casual continuous walking (34.44 ?W), 1,230 laboratory door toggles (open and close at 986 ?W) and 12 hours of continuous office lighting (7 am to 7 pm with a daily total of 958 mJ under an average of 538 Lux of CFL lighting).
McClintock, Taz. "Optimising exit choice during emergency evacuations from large closed environments." Thesis, University of Ulster, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.250409.
Garcia-Castro, Alejandra. "A user-perspective approach for the design of modern bilingual airport signage." Available online, Georgia Institute of Technology, 2007, 2007. http://etd.gatech.edu/theses/available/etd-07092007-110711/.
Eriksson, Jonatan, and Philip Svensson. "Skylta med framgång : En kvalitativ studie om hur konsumenter upplever digital skyltning i servicemiljön." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54318.
Title: Signs of success – A qualitative study inquiring how consumers experience digital signage in the servicescape. Authors: Jonatan Eriksson & Philip Svensson Mentor: Joachim Timlon Examiner: Bertil Hultén Course: Master thesis 30 credits. Degree of Master of Science in Business and Economics, Marketing, Linnaeus University, Kalmar, Spring 2016. Research question: How do consumers experience digital signage in different servicescapes? Purpose: The purpose of this master thesis is to analyze digital signage and its affect on experience in different servicescapes, from a consumer perspective. We want to provide recommendations, which are applicable on the organization we have worked with, as well as other distributors of digital signage. These implications contains how a distributor of digital signage can communicate its offer in order to gain new investors. Moreover, the implications also comprehends the non-financial return of investment of these endeavours. Methodology: This master thesis is a qualitatively-oriented case study with a combination of a deductive- and inductive approach. Based on previous literature, the empirical examination has been done by conducting semi-structured field interviews with consumers in the specific servicescape, of which has been investigated. The empirical findings that was gained were analyzed through a qualitative data analysis. Results & conclusions: Consumers are experiencing digital signs as modern and more technological than analogue signs, which leads to greater expectations of signage. Thus, the conclusion of this master thesis is that the consumer experience of digital signage is more complex than what has been previously identified. Theoretical and practical contributions: The theoretical contributions of this master thesis are inputs into the research of digital signage in a consumer perspective. In addition, there has been an identification of the surprise-expected need, which cannot be found in prior research. The practical contributions consist of insights in how organizations can create a positive consumer experience through digital signage. Moreover, it consists of implications to distributors of digital signage on how to communicate this to potential investors. Keywords: Digital signage, signage, experience, brand experience, servicescape.
D-uppsats för civilekonomprogrammet.
Koo, Yiu-wai, and 古耀偉. "A study of the importance of signage on the popularity of shopping centres." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B45009259.
Philibane, Sibongile. "Multilingualism, linguistic landscaping and translation of isiXhosa signage at three Western Cape Universities." University of the Western Cape, 2014. http://hdl.handle.net/11394/4302.
Promotion and practice of multilingualism is of infinite need in a country with such history as South Africa. The need to promote, preserve and maintain languages grows each and every day due to the possibility of languages fading away until they become non-existent. The best system to maintain, preserve and promote all languages existing in a country is to utilize them in a multilingual sense. This is what each mission statement of the three major universities in the Western Cape Province promise; they claim to contribute to multilingualism by encouraging the use of and development isiXhosa, English and Afrikaans as languages of learning and teaching at the institutions. This study set out to investigate the practice of multilingualism in the three universities of the Western Cape considering the quantity and quality (of isiXhosa translation) in the linguistic landscapes. The findings show uneven promotion of the three official languages in all three universities in both the number of signage found and the quality of the translation, and sometimes incomplete translation of isiXhosa signage. At the University of the Western Cape and the University of Cape Town, English proved to be the most favoured language in comparison to Afrikaans and isiXhosa. This tradition of favouring languages was the same at Stellenbosch University, only the language of prestige was different; Afrikaans. Thus among other things the study recommends that policy makers within the three universities should ensure that linguistic landscapes do not just display all three languages, they should make sure that the languages are distributed evenly. Most significant, all the target text should be translated properly. In essence, the universities should employ trained language practitioners for all language related matters.
Koo, Yiu-wai. "A study of the importance of signage on the popularity of shopping centres /." View the Table of Contents & Abstract, 2007. http://sunzi.lib.hku.hk/hkuto/record/B40697630.
CID, CESAR NETTO. "SEMIOTIC REFLECTIONS ON ENVIRONMENTAL SIGNAGE: A CASE STUDY OF THE RIO DE JANEIRO ZOO." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2004. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5505@1.
No decorrer das últimas duas décadas, mudanças substanciais no paradigma morfológico das imagens sinalizadoras de projetos de sinalização ambiental, em especial as das áreas públicas de lazer, evidenciam uma liberdade nas soluções formais. Onde havia um pictograma perfeito e inequívoco, hoje são encontradas imagens influenciadas por tendências e/ou por seu contexto. Alguns zoológicos adotam sistemas diferenciados nos projetos de sinalização. Ora predomina o uso de imagens pictográficas, ora maior relevância é dada às imagens fotográficas. O Jardim Zoológico do Rio de Janeiro foi o local escolhido para um estudo, em bases semióticas, dos tipos de objetos de sinalização, em especial as das imagens visuais identificatórias dos animais em suas jaulas, verificando os possíveis interpretantes e suas conseqüências.
Over the last two decades, substantial changes in the morphological paradigm of the images used in environmental signage, especially in public recreation areas, have shown a freedom of formal solutions. Where there used to be a perfect and unequivocal pictogram, today there are images influenced by tendencies and/or context. Some zoos use differentiated systems of signage. Sometimes the use of pictographic images prevails; other times, more relevance is given to photographs.The Rio de Janeiro Zoo was chosen for a semiotic study of signing objects, in particular the visual identification of the animals in their cages, their possible interpretations and their consequences.
Probst, Alistair K. "Environmental Visual Pollution and its Relationship to Signage Technology: A Case Study in Thailand." University of Cincinnati / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459438017.
Carpenter, Amanda Kay. "Signage & sense of place : preserving the experience of historic illuminated signage." Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-05-3335.
text
Rodrigues, Rita Susana Quesado. "Healthcare Signage Design: Guidelines to support the development of signage systems centered on the users." Doctoral thesis, 2019. https://hdl.handle.net/10216/120669.
Rodrigues, Rita Susana Quesado. "Healthcare Signage Design: Guidelines to support the development of signage systems centered on the users." Tese, 2019. https://hdl.handle.net/10216/120669.
Liao, Yun-Kuan, and 廖永寬. "ARM Linux For Digital Signage Application." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/tv2mmp.
國立高雄第一科技大學
資訊管理所
95
Embedded systems are applied in many fields and play significant roles in our daily lives. In the past, there are no any functions can be applied in networking and configuration interface within embedded system. Therefore, the application range is very limited. Since the Embedded Linux becomes very popular, the embedded systems functions will be more expected and more easily used. The goal of this study is to develop an ARMLinux embedded system development platform to provide the functions of Digital Signage Application and configuration interface and to be used for the consideration of SoC contents integration. To use this facility, which the development platform provides, the embedded device can be connected to the uCLinux functions of multi threads control and configuration setup. To verify the validation of development platform, we adopt open source method to implement a low-cost and high-performance system. User can run Digital Signage Player at anywhere and get more lower cost to use Digital Signage player.
Tseng, Yi-Chih, and 曾翼志. "Factors of Digital Signage Advertisement Effect." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/99402074791906397231.
國立東華大學
企業管理學系
103
Abstract This study attempts to investigate the factors affecting the advertising effect of Digital signage. The main ideas of this paper are from findings of Rui Yuan Li, Raymond, Kelsen, OVAB etc. Based on the above literature review, we summarized five dimensions such as contents, environment, cost considerations, update rate and average unit audience. The methodology of AHP (Analytic Hierarchy Process) developed by Thomas L. Saaty will be used as the theoretical framework and research design. Based on the important factors which were obtained from the past research, an expert forum and expert questionnaires were conducted to analyze the affecting factors of Digital Signage advertising effect. This study will use AHP method to investigate the ranking and weights factor of Digital Signage advertising effectiveness. The purposes of this study are as follows: (1) to analyze the factors of Digital Signage advertising effectiveness. (2) to classify the factors of Digital Signage advertising effectiveness. (3) to use AHP for Ranking and weights of the factors of Digital Signage advertising effectiveness. The results show that the weight of Digital Signage advertising effectiveness as follow: Average unit audience (34.42%), Contents(23.36%), Environment(18.33%), Cost considerations(16.29), and Update rate(7.6%). The first six factors of Digital Signage advertising effectiveness as follows: Crowds amount, Dwell time, Traffic flow, Rotation time, Content relevancy and Stability equipment. The finding of this study reveals that Average unit audience level is extremely important for Crowds amount, Dwell time and Rotation time. Accordingly, the average unit audience will be used instead of Crowd amount to measure the advertising effectiveness. Secondly, the Line planning is more important than Screen size. Finally, the Content relevance and Interactive content are more important than Content types. In practice, this study also found that Digital Signage advertising is moving from the previous OTS (Opportunity To See) to OTR (Opportunity To Reach) and the new media will provide customer touching experience. Keyword: Digital signage, Digital Signage advertising, AHP
Teng, Wen-hua, and 鄧文華. "Digital Signage for Tiled LCD Display." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/55730468409753189862.
國立中央大學
資訊工程學系碩士在職專班
100
The electronic display device used in the digital signage is now constantly developing and progressing. Consumers started to demand for displaying on large screen increasingly, and the required size of signage is usually much larger than the size used in the market recently. Therefore, the need of tiled screen emerges. In this study, we adopt the design of using software and hardware together to produce a system of tiled digital signage. We make a connection to client Android media player on embedded platform, and cut broadcast video to transmit it to fast interpolator on FPGA platform through media content management of cloud-computing digital signage. Each interpolator enlarges the image of the cut video and shows it on independent LCD to complete LCD tiled display. Finally, we accomplished the integration of software and hardware of digital signage. We also found that the display of VGA can reach to 16.2 Frames/sec. In this study, the method and system structure we proposed can decrease the costs of LCD tiled system and enhance the quality of displaying tiled image.
Huang, Tao-yuan, and 黃韜元. "Digital Signage Industry Strategy and Research." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/suvms6.
國立中山大學
高階經營碩士班
97
Electronic digital billboards (Digital Signage).With the enhancement of market acceptance and concern by the industry, the manufacturers see that as a new market. In fact, digital signage is a new concept, in order to change the way for media management. In this study, we start our research for the panel manufacturers and industrial computer(IPC)manufacturers to explore the products and status of the industry, and analysis of industry competition and the current literature review and interviews with companies to understand the digital signage industry that how to combine techniques to achieve dimensional transportation network Focus Media''s business model. In this study, industry analysis and strategy theory with relevant industry news, interviews by case companies in order to provide management and development of this industry reference, can be found with the following conclusions: 1. Outdoor media business and the new choice: to make broadcast media, the effect can be segmented and re-positioning traditional advertising model of profit-sharing and profit-making. 2. Through the integration of Internet and computer technology: electronic billboard advertising from the traditional master-slave relationship with the audience becoming the development of relations between the evolution of interactive 3. Industry can combine the information through a variety of service components in order to create added value. 4. Through the provision of technical cooperation and strategic cooperation has become the key to advancing industrial development.
Ha, Hoang Lam, and 哈俊傑. "Wondersign Asia – A Digital Cloud Signage Service." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/32645494337393688225.
國立臺灣大學
企業管理碩士專班
102
The world is constantly being digitalized the more and more. Everywhere you go, you will see electronic displays containing more or less relevant information in form of advertising, news reports, weather forecasts or maps. Wondersign wants to help businesses to be able to leverage these digital and dynamic signboards as well, but don’t have the necessary budget to afford such an installment. Wondersign’s approach is to offer a lean and lightweight digital signage service that leverages the benefits of cloud computing. So that heavy server procurement and maintenance costs can be omitted. Wondersign’s goal is to let the customer fully focus on the screen content without having to worry about any technical issues.
Tseng, John, and 曾晧綱. "Business Model Innovation For Digital Signage Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/77876447141641649258.
國立清華大學
經營管理碩士在職專班
101
The enterprises are seeking for profit growth, but the life cycle of enterprises is decreasing, they must keep innovating to remain competitive in the industry. When a company pursuit growth, it develops a good set of business model, but as the product gets mature, and the innovative efficiency drops, the company’s growth would slow down, then it must face the gap of reduction and create new value. When a company is using a new service, facing new customers, or reaching to a new market, it must clarify the existing business model and create new operational theory, which is the business model innovation. Business model innovation has been studied and analyzed by many experts, and there are many models and structures that lead business to success, this article will study these theories and make connection to the current industry businesses.
Chang, Shao-Ning, and 張紹寧. "Digital Signage Industry Analysis and Case Study." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/273zfj.
Aouf, Rashad, University of Western Sydney, of Science Technology and Environment College, and School of Computing and Information Technology. "Integration of signage information into the web environment." 2005. http://handle.uws.edu.au:8081/1959.7/25810.
Master of Science (Hons.)
Zeng, Qingjie. "Performance Evaluation of Signage System in Subway Stations." Thesis, 2011. http://spectrum.library.concordia.ca/7259/1/Zeng_MASc_S2011.pdf.
Chen, Jyun-Yu, and 陳俊宇. "Digital Signage with the Interpretation of Gaze Direction." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/sxevg3.
南臺科技大學
電子工程系
104
The liquid crystal display digital signage with personal computer can make its advertising contents lively, rich, lovely, and changed under demand. The digital signage are recently popular by department stores, advertising industry, and small shops. This thesis studies three different methods, which are Hal classifier, image matching, and Kinect, to interpret the face gaze direction of customers. We put nine individual ads on the digital signage, when the software successfully interprets the direction of customer gaze, the gazed ads will be enlarged to the whole signage. The digital signage with the function can interact with customers and accurately advertise. This work is expected to enhance the accuracy of commercials, increase shopping fun, analyze consumer preferences, and predict hot products as stocking reference.
Shen, Wei-Liang, and 沈威良. "Video Scheduling for P2P-based Interactive Signage Systems." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/65346858780083869667.
臺灣大學
資訊網路與多媒體研究所
98
With the advancement of technology, the types of advertising become much more diversified, and viewers also can receive this information from much more different devices. Even in commuting, riding, or shopping, there are many opportunities for people to receive different types of advertising. Signage Systems is one of important ways to distribute ads, but they cannot change ads frequently. Therefore, these viewers are usually not interesting the advertising played by signage. Because of these reasons, lots of signage systems transmit ads by network. They can use this method to change ads dynamically. So that viewers can get the information they really care about. More recently there are signage systems which can detect the viewer behavior, interesting, and so on. With this information, signage can dynamically download ads, which can be customized for different groups to achieve more effective recommendation results. In order to achieve interactive signage systems playing ads in real time, each signage will download the videos frequently. According to the existing framework, the server will have very heavy burden, and its required upload bandwidth will also be considerable. This thesis improves peer-to-peer transmission technology to reduce the server load, but it cannot reduce the server upload bandwidth usefully without improving peer-to-peer transmission technology. This thesis has the following contribution. First, prove this problem, reforming peer-to-peer to reduce server upload bandwidth, is Set-covering problem(NP-hard). Second, this thesis proposes a greedy approximation algorithm to solve this problem. Without impacting the interactivity, this algorithm can reduce server upload bandwidth effectively. In the experiment, the proposed method relative to the peer-to-peer transmission technology, which does not take the characteristics of interactive into account, has very significant upgrade. When the number of the signage and the video type increases, greedy approximation algorithm can approach to the ideal bound. So this algorithm proposed by this thesis can significantly reduce the interactive signage systems'' server upload bandwidth.
Lin, Hung-En, and 林宏恩. "Design for 2D-3D Hybrid Digital Signage Application." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/35040554126203357230.
國立交通大學
平面顯示技術碩士學位學程
99
Advertisement constantly penetrates everyone’s life through all kinds of media exposure. The general public becomes accustomed to most of the existing types of advertisement, but these existing types of advertisement did not arouse the interest of the public because it is shown by 2D electrical billboard and lacks of innovation and creativity. There is no motivation to watch the content of advertisement. The cost of the 3D digital signage equipment is high, and the pixels are easily misplaced, including failed to present delicacy of the words due to resolution downgrade. However, with the advance of display technology, there are many factors of new technology that can be applied into industry of advertisement. We combined a new application of 2D-3D hybrid outdoor advertising billboard. The 3D digital signage of the new application of 2D-3D hybrid outdoor billboard is expected firstly to draw attention of the public with product pictures presenting by 3D technology and moreover encourage the public to watch the 2D advertisement as assistant description. This combination presents an more exquisite advertisement with words In order to better the design parameters of this system, this thesis explores the new application of 2D-3D hybrid outdoor billboard from six experiments based on human behavior. The six experiments are as followed: First, the 3D effect of the new application of 2D-3D hybrid outdoor advertising billboards: To verify the new 2D-3D hybrid outdoor billboards have 3D effect is the first step; otherwise, the advantage of this new type of advertising billboards will lose its advantage. Secondly, the best 3D / 2D screen area ratio of the new 2D-3D hybrid outdoor billboards: Continuously adjust 2D screen space from the projector to find out the parameters for the best outdoor billboards 3D / 2D screen area ratio. Thirdly, integrate Transferred-reflected Mirror into new 2D-3D hybrid outdoor billboards: see if the 3D stereo effect could be enhanced by integrated Transferred-reflected Mirror into the new 2D-3D hybrid outdoor billboards as a result of its characteristic that reflects the environment Fourth, the best distance ratio of the reflector in the new 2D-3D hybrid outdoor billboards: constantly adjusting reflector location in the scrolling text to find the best 3D effect of the reflector distance ratio. Fifth, to find the best brightness ratio of the reflector in the new 2D-3D outdoor billboards: Adjust the brightness of the reflector to find the brightness ratio of the best 3D effects reflector. Sixth, increase display board into the new application of 2D-3D hybrid outdoor billboards: to place a display board in front of the new 2D-3D hybrid outdoor billboards to see if this action could the depth feeling of 3D image. The result of this experiment is that the new application of 2D-3D hybrid outdoor advertising billboard actually has 3D stereo effect which is 16% higher than original single 3D digital signage. Through the experiment focused on human behavior, it is concluded that transferred-reflected mirror and the display board could enhance 3D stereo effect by 16% ~33% and when the best parameters for the transferred-reflected mirror and the display board are added into the new 2D-3D hybrid outdoor advertising billboard, it can enhance human’s feelings of depth under the circumstance without increasing the disparity from the pictures of left eye and right eye. The viewers could experience the situation more vividly.
Ou, Jan-liang, and 歐俊良. "Design and Implementation of Scalable LED Signage Controller." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/59221067016251037542.
國立中央大學
資訊工程學系
101
Digital signage can play vivid video and is easy to attract people. More and more advertiser use digital signage to advertising. In many case, video content resolution don’t fit LED digital signage resolution. So we have to enlarge the input video resolution to fit LED digital signage resolution. This paper base on extendable and reconfigurable LED digital signage design requirements. We proposed hierarchical and modular controller architecture. And use probabilistic neural network video interpolator to scale video resolution. Use this flexible and extendable large digital signage architecture. We can combine any digital signage resolution we need. Using smoothing parameter of probabilistic neural network interpolator to adjust sharpness and smoothness of video frame. In order to the best visual experience enlarge video frame. Text-based video content we should enlarge video frame the shaper the better. Because sharp effect natural picture video frame should enlarge the smoother the better. Finally we implement PNN interpolator controller integrated into LED display controller. We can flexibly combine signage resolution, and can real-time scale video frame to signage. User can adjust sharpness and smoothness of video frame to the best visual experience.
Lo, Yi-Jen, and 羅苡溱. "Application of interactive digital signage in shopping malls." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/h5576q.
南臺科技大學
資訊傳播系
107
The network technology is getting more and more advanced, and it has created a change in the retail business model, and people’s consumption habits have also changed. Therefore, the shopping malls have been transformed one after another. They increase the service items that the online e-commerce can’t replace to attract the consumers to go to consumption in the shopping centers. In addition to developing the business outward, the emphasis on the experience of the customers is also an important element that affects turnover. In recent years, the development of technology, the increase in network speed and the popularity of digital signage have reduced the cost of building large digital signage. To compare with the traditional flat billboards, the digital signage which has the advantages of audio-visuality, diversity, regionally, immediacy, differentiation, presence and interactivity is very suitable for use in the shopping malls. It can effectively display the characteristics of the counters and merchants and also the activity information to catch the customer's gaze focus. Customers can plan the best route for a limited time or download the latest information, discount coupons and navigation information via wireless transmission from their mobile device. The study is based on observations and comparisons of existing digital signage in shopping malls. Analyze the application of interactive digital signage in shopping malls to provide customers with a comfortable consumer environment and create a great service quality.
Aouf, Rashad. "Integration of signage information into the web environment." Thesis, 2005. http://handle.uws.edu.au:8081/1959.7/25810.
Zalazar, Fernando. "The signage archive: type and lettering around the world." Master's thesis, 2015. http://hdl.handle.net/10400.26/9808.
Jamshidi-Gilani, Kourosh. "Market-Based Models for Digital Signage Network Promotion Management." Thesis, 2012. http://spectrum.library.concordia.ca/975082/1/Jamshidi%2DGilani_MASc_S2013.pdf.
Ho, Jason Ching-Hsien. "Gesture-Based Image Acquisition between Smartphone and Digital Signage." Thesis, 2011. http://hdl.handle.net/10012/5875.
Chang, Fen-Yu, and 張芬瑜. "Structural Analysis and Competence Dynamics of Digital Signage Industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/00094165346684225529.
國立臺灣大學
國際企業學研究所
93
There are no identical definition and consistent translation for “Digital Signage” system in Taiwan, but in my research it is still translated into the Chinese language in terms of its generally-called title and functions. Actually, the digital signage market is gaining more credibility and visibility as an increasing number of commercial establishments are implementing digital signage for information, advertisements and entertainment with large flat displays. What is more, keeping abreast of the mess media, it is viewed as the fifth media channel. In other words, digital signage systems, not the technical breakthrough but the innovative media distribution with several technologies integrated effectively, are accounting progressively for the majority of the out of home media market in order to respond well to the challenging shifts in delivery and reception of messages. Therefore, they appear to the dynamic media solution to advertisers’ need to target the right message to a specific audience, who get fed up with jammed ads on the popular media. In 2004, the total value of displays in the worldwide retail signage market amounted to $664 million, iSuppli Corporation estimates. The market will grow to $2.35 billion in 2009, rising at a compound annual growth rate of 20 percent from 2004. Compared to the entire out of home media industry growing at a slower rate of 6 percent in U.S., it obviously shows that the digital signage market will continue to be expending with enormous potentiality. Accordingly, it is expected that the digital signage system is going to remain the most popular sign in out of home advertisement and to grow strongly to maturity during next few years. For all its benefits, digital signage is not without its disadvantages. Chief among these is cost, in addition to the lack of objective index to measurement and customized business models and so on. At this point, the major factor slowing adoption of digital signage is time-time for relative businesses to validate its use in their own environments. However, large numbers of installations are an issue not of “if” but of “when” by offering total solutions, whether in the world or in Taiwan. To date, high percentage penetrations of key markets continue to identify more concrete business drivers for rapid adoption of digital signage and to cumulate experiences to provide insights for the development of new products and service in this space. Despite these macro-economic and short-term obstacles, my research consequently paints a compelling picture that the long-term outlook for the digital signage industry is highly positive by means of leveraging relevant strategic theories, industrial news and interviews with senior managers in ADVANTECH. As a result, it is concluded that marketers need to bear in mind six keys to success that are generally simple in concept but often difficult in execution: 1. Repositioning from broadcasting media, turkey solutions must be highly targeted in terms of both commercial and public niches/applications to be the best choice of out of home media. 2. Extending from the traditional concept of the client-server relationship in mess media industry, system integrators and content providers will gain great controls and profits over other players in the value net of digital signage systems. 3. Most approaches will require an effective array of partners and components for success. 4. Critical market segments for digital signage is growing well and swiftly, but the opening window is such a short period that venders need to be fast movers to size the demand for enabling technologies and services. 5. Different segments have different needs to understand advertisers’ and brand managers’ perceptions, expectation, requirement, and plan for their digital signage system. 6. Facing the substitution from thin PC and various multimedia players, digital signage marketers must continue to support and even fund efforts to educate their adopters in order to convince them of having good prospects of gain.
Cheng, Chao-Tse, and 鄭兆策. "Interface Design and Usability Evaluation in Digital Signage System." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/49075736149766584662.
國立高雄第一科技大學
企業電子化研究所
98
After the proliferation of multi-media Internet technology, Innovation and diversity of content services are integrated with business model. They bring more development potential to this word. Digital advertisement has been widely used in physical business environment through various media. Today most commercial operators use digital signage in the liquid crystal system to push advertisement on the displays, then system providers also develop different digital signage systems that including stability, cost consideration, viewer’s visual communication feelings or other elements by based on industry category. Since the competitors and potential entrants had provided product service to customized system services, it has become the choice of product development strategy. In system development process, the design suggestions of digital signage were collection from literature review, then to be implemented in interface design. Including usability evaluation methods, evaluation of the dynamic interface design principles, and system usability scale were adopted at the stage of prototype evaluation. Using system usability scale could find out the performance from evaluators’ view. After that, there was a conclusion made by integrating the process of system interface design and the results of prototype evaluation: 1. Playlist is one of the necessary functions in digital signage system. Not only is it important to consider how to design the playlist and choose the suitable forms of media, but also it is important to seriously think about the requirement of operators. 2. According to the different forms of media, system interface must focus on each function’s logic and process design. To the whole interface, it is necessary to integrate and design consistency from each interface element. 3. System interface must focus on design of help and the feedback of error messages. So related research can improve the cognitive of correct operating activities by visual steps, guides of operating, and work flow charts. 4. Although system operating activities and user’s habits are considered in system development, then conforming to related system operating experiences. It is necessary to provide helps and documents.
林桂盟. "An Extension and Applications Of Digital Signage Appliance System." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/35269951014540865924.
Chen, Cheng-Te, and 陳正德. "Signage System Redesign for Taiwan Tao-Yuan International Airport." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/97266917310532924936.
實踐大學
產品與建築設計研究所碩士在職專班
100
Signage provides very useful supplement information for a variety of areas and facilities. Signage can be viewed as a guide in a specific location; it can be presented in the form of signs or wayfinding, rather than in a form of booklets, to guide visitors to their destination or to get information. It is crucial to incorporate the environmental space along with its related text and graphics in the design and such design should be based on the user-center as the guiding principal. As such the signage can be extended outward to the environment space and vice verse the environment space information can be extend inward back to human through signage. The Tao-Yuan International Airport（TPE Airport）is the largest and the most frequently in Taiwan. However, the signage design was still stuck in the outdated design and planning concepts. After the completion of the TPE Airport MRT line and the expansion construction of Terminal 3, the TPE Airport will be one of the most complex single transport facilities. If without a thorough cautions of international and up-to-date planning and design, it will cause the visitors more inconvenience and confusion. This report is based from the research of information collection as the starting point. It attempts to categorize and organize, the existing literatures which is available domestically and/or internationally, and the design principles and concepts in the areas of wayfinding, signage and information design. In addition, this paper also analyzed the existing signage design in TPE Airport and conducted studies in many designs from famous foreign international airports. Using the inductive and deductive methods, the author concluded the paper with a proposal in signage system design principles. As a result, such signage system design principles can be applied to improve the current signage system in TPE Airport toward a more user-centered environment. The design process presented in this paper may also be used as a reference for future signage system design and follow-up studies and be applied for design toward other types of public spaces and/or buildings.
Yu, Reui-ying, and 游瑞穎. "Implemetation of an integrated development environment formultimedia digital signage." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/38700870513992948085.
國立中山大學
資訊工程學系研究所
101
Electronic digital signage is very worthy of study in recent years. According to the popularization of personal computers, the traditional billboards to digital is an inevitable trend, while there are many digital signage without the advantages of traditional billboards. Digital Video Broadcasting (DVB) protocol provides an alternative digital signage design, it does not use the Internet, while in DVB as the transmission mode, so that high-definition multimedia content can be steadily spread the display, so it can be removed to plug the control panel display side to significantly reduce system costs. Because DVB itself has broadcast features, implement synchronous multi-display digital signage easier and fit. This thesis is based on the DVB transmission technology, implementation, develop a functional and cost competitiveness of the digital signage system. In this thesis, using Ubuntu 12.04 with QT creator as a development platform for digital signage, computer software and provides many unique features, such as the integration of VLC, FFmpeg with gtk-recordmydesktop and other software features. Implementing digital signage from the perspective of integrating multimedia and ease of editing with the convenience and significantly reduce the amount of advertising spending, which is very worthwhile to continue in-depth research.
Wu, Hung-Chen, and 吳泓震. "Power Supply to Digital Signage by Customizing PoE Technology." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/8n6dwe.
淡江大學
電機工程學系碩士在職專班
106
Internet of Things, Industry 4.0, access control systems, and modern intelligent office equipment have become important infrastructures for smart cities, and the PoE technology can transmit power and data to the device by Ethernet cable. In this thesis, we use the four pairs of Ethernet routes, and then through the self definition of PoE communication, re-design the PSE and the PD board, which can overcome the limitation of IEEE802.3af /at specification from 30 watt to 90 watt. The power supply on the Ethernet network is changed from two pairs to four pairs, which can greatly reduce the power consumption by 100 meters Ethernet cable. In addition, using the MOSFET to replace the Diode bridge rectifier can improve the overall efficiency, and solve the problem of thermal dissipation at the same time. Finally, re-design the fly-back circuit to synchronous rectification, and provide the power to end device. Currently, the power supply standards of various companies are not uniform. Although USB can be applied to most mobile devices or wearable systems, but it is still not enough for many industrial systems. Therefore, this research can be applied to the Digital Signage in Retail or department store, which can simplify the complexity and decrease cost of connection. Moreover, the heat problem also can be solved in 24-hour operation of system.
Che-MingLee and 李哲銘. "An Interactive Digital Signage System with Smart Mobile Devices." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/28ze4j.