Dissertations / Theses on the topic 'Shopping'
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Flanagan, Josephine M., of Western Sydney Nepean University, and School of Contemporary Arts. "Cosmic shopping." THESIS_XXX_CAR_Flanagan_J.xml, 2000. http://handle.uws.edu.au:8081/1959.7/527.
Full textMaster of Arts (Hons) (Creative Writing)
Vašíčková, Denisa. "Mystery shopping." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-71989.
Full textValcha, Radim. "Mystery shopping." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114246.
Full textMittapelli, Chaitanya Reddy. "Online shopping." Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/1109.
Full textAnderson, Rebecca. "Social shopping." [Tampa, Fla] : University of South Florida, 2009. http://purl.fcla.edu/usf/dc/et/SFE0002976.
Full textAlefjord, Pierre, and Antonio Tortorici. "Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls." Thesis, Stockholms universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-184233.
Full textBačevac, Enisa, and Milica Martić. "Varför där men inte här? : En studie om shoppingturism." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16658.
Full textThe purpose of this paper is to investigate the phenomenon of shopping tourism. The writers chose to identify the factors that contribute to the travelers to go on a shopping trip from six qualitative interviews. In addition, the writers also investigated if shopping tourism can be connected with adventure tourism and if the respondents think that shopping travel can have an impact on a destination. The method which the writers have used is a qualitative interview study in which the interview guide was semi-structured. To interpret the results that emerged from all interviews, the writers made use of previous research and various theoretical analyses. In the empirical section which is divided into five headings, the authors reported the results that emerged from all interviews. The first section contains a presentation of the interview participants. The second section presents the factors that the interview participants feel contributes them to go on a shopping trip. The third section presents the importance of the infrastructure and travel expenses for a destination. The fourth section presents whether shopping tourism can be linked to experience tourism and in conclusion the fifth section presents whether shopping travel can affect a destination according to the respondents.
Ingemarsson, Robert. "Shopping Cart Support." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-17815.
Full textWamsler, Erika, and Linnea Jonsson. "Reinventing Traditional Shopping." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37739.
Full textLam, Yeuk-hon John. "Development of shopping centre in Hong Kong : a sociological study /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1804010X.
Full textÖner, Özge. "Experience in Shopping Centers : An Accessibility Analysis of Swedish Shopping Centers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Nationalekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13734.
Full textWarrington, Patricia. "Customer evaluations of e-shopping: The effects of quality-value perceptions and e-shopping satisfaction on e-shopping loyalty." Diss., The University of Arizona, 2002. http://hdl.handle.net/10150/280082.
Full textShe, Youtian. "The Riverfront Shopping Garden, a shopping center at Riverfront West, Cincinnati, Ohio." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/916985.
Full textDepartment of Architecture
Ajami, Gale Rashidi Sam André. "Designing for sustainable grocery shopping : A conceptual design to encourage sustainable shopping." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-204618.
Full textLudwig, Peter. "Vertrauen beim Online-Shopping." Lengerich Berlin Bremen Miami Riga Viernheim Wien Zagreb Pabst, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2635335&prov=M&dok_var=1&dok_ext=htm.
Full textEngland, Angela. "CCTV, privacy and shopping." Thesis, Southampton Solent University, 2005. http://ssudl.solent.ac.uk/587/.
Full textCAROLINE, ANDERSSON. "Shopping as an experience." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20331.
Full textProgram: Magisterutbildning i fashion management med inriktning modemarknadsföring
Fedeli, Tomas. "Applicazione smartphone social shopping." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2012. http://amslaurea.unibo.it/4556/.
Full textBittencourt, Maria Cristina. "Arquitetura de shopping centers." reponame:Repositório Institucional da UFSC, 2013. https://repositorio.ufsc.br/xmlui/handle/123456789/122672.
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Atualmente, os shoppings centers são referência na vida de grande parte da sociedade. Seus ambientes oferecem a segurança, beleza e tranquilidade perdidas nas tradicionais áreas públicas das cidades. O envelhecimento populacional em escala global soma mais de 12% dos brasileiros e torna fundamental a qualificação dos espaços coletivos. Pela reunião do comércio e serviços ao lazer em local acessível com independência de fatores climáticos e da violência urbana, os shoppings são importantes atrativos ao uso pelos idosos. Esta tese envolve a usabilidade dos espaços semipúblicos de shopping centers e seu fenômeno aborda a influência da usabilidade como fator de atratividade para as pessoas idosas, visando a construção de uma estrutura de atributos que demonstra este relacionamento a partir dos aspectos biopsicossociais deste grupo etário. A base filosófica estruturalista e a abordagem sistêmica possibilitaram a construção de um instrumento de pesquisa estruturado na compreensão interdisciplinar da usabilidade espacial, da atratividade dos shopping centers, e do processo de envelhecimento. A característica exploratória, o método é dedutivo-descritivo ea natureza qualitativa descrevem e organizam as características do espaço semipúblico do shopping centers no contexto situacional específico, originando as dimensões espaciais objetivas e subjetivas de usabilidade e atratividade. É de pouca amplitude e grande profundidade no estudo de categorias espaciais e de seus atributos, e os dados obtidos foram organizados e classificados para formar o instrumento de investigação submetido a especialistas nas áreas de Geriatria e Gerontologia, Ergonomia, Arquitetura e Administração de shopping centers. A avaliação dos dados utilizou a análise multivariada e o resultado demonstrou a consistência da maioria dos itens originando a estrutura de atributos que foi legitimada por especialistas em geriatria e arquitetura com idade superior a sessenta anos. Pode ser uma referência para estudantes, e profissionais arquitetos, engenheiros de produção, ergonomistas, engenheiros civis, designers, gerontologistas, psicologos, para empresários da indústria dos shopping centers, ou que se relacionem com a produção e/ou pesquisa sobre espaços comerciais, entre outros.
Abstract : Nowadays, shopping malls are reference in the life of most part of the society. Their environments offer the safety, beauty and peacefulness lost in the traditional public areas of the cities. The population ageing exists in a global scale; there are more than 12% of Brazilian people in this group. Qualifying collective spaces is essential. Shopping malls are important attractions for the use of elderly people due to the fact that services and goods are together in an accessible place, as well as to the detachment from climate factors and urban violence. It is questioned which usability components influence elderly users attractiveness to the semipublic spaces of the malls. As its theme, this thesis encompasses the study of the usability of these spaces and its phenomenon is related to this usability influence as a factor of attractiveness to elderly users. Structuralism is its philosophical basis, with a systemic approach, and it originates from the literature on the general comprehension of the phenomenon of spatial usability, of the attractiveness of shopping malls, of the ageing process and its biopsychosocial aspects, in order to understand specific relations, aiming to construct a theoretical structured instrument. The deductive and descriptive method is applied, and it has an exploratory qualitative nature, since it describes the characteristics of the semipublic space in the specific situational context of a shopping mall, relying on information obtained from the interdisciplinary theoretical study, creating objective and subjective spatial dimensions of usability and attractiveness, and their relevance for elderly people in these environments. It makes a profound study of spatial categories and their attributes, having little amplitude and great deepness on knowledge generation. Obtained, organized and classified data encompass the investigatory instrument, which was submitted to experts in Geriatrics and Gerontology, Ergonomics, Architecture and Mall Administration. Multivariate analysis is used in order to evaluate data, obtaining the structure of the attributes considering the relation between usability and attractiveness of the semipublic spaces of the shopping malls. Legitimated by experts in Geriatrics and Architecture, aging more than sixty, it might be a reference for students, architects, production engineers, ergonomists, civil engineers, designers, gerontologists, psychologists, businessmen from shopping mall companies, and others who deal with the production and/or research of commercial spaces,among others.
Chua, Chin Soon, and Chin Ah Yoo. "Future of grocery retail shopping : challenges and opportunities in e-commerce grocery shopping." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/117990.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (pages 30-31).
Advancement in technology has potential to significantly disrupt the grocery retail market in the U.S. by channeling sales from offline brick-and-mortar stores such as Walmart and Kroger to online e-retailers such as Amazon, Peapod, FreshDirect, and Instacart. Ecommerce grocery retailers have invested heavily in technology, warehouses, and transportation fleets. However, as of 2016, e-commerce grocery sales still only contributed approximately 3% of the total grocery retail sales in the U.S. This thesis first identifies and explains the obstacles to the expected growth of the e-commerce grocery market, and then introduces strategies for ameliorating these challenges and sustaining competitive advantage.
by Chin Soon Chua and Chin Ah Yoo.
M.B.A.
Mebarek, Charlotte. "Le droit international privé à l'épreuve du forum shopping et du law shopping." Thesis, Normandie, 2019. http://www.theses.fr/2019NORMR069.
Full textThe world division into sovereign states encourages persons answerable to the law to usestrategies as they seek to benefit from legislations consistent with their aspirations. These practices are called forum shopping and law shopping. Subjects of law are therefore compared to consumers when the law is reduced to a simple product « marketed » by different national legal orders. These practices take root in the ever growing space the subject of law is given, considering how much mobile they are becoming along with globalization. Consequently,national legal orders are competing against each other with the risk of seeing their most imperative legislation being ousted. Furthermore, world trade of justice fosters the most dishonest maneuvers. Meanwhile, these practices aren’t subjected to any specific regulation. Private international law must find the solutions that would allow control over exercising forum shopping and law shopping in order to reform international litigation and preserve state interests
Wong, Wai-man Wellman. "The trend of shopping centre in Mongkok a case study of Argyle Centre Shopping Arcade /." Click to view the E-thesis via HKUTO, 2003. http://sunzi.lib.hku.hk/hkuto/record/B43895578.
Full textLeventhal, Alexis. "Landover Regional Shopping Center the perceptions and realities that caused a mall to fall /." Diss., Connect to the thesis, 2006. http://hdl.handle.net/10066/1011.
Full textHogg, Margaret. "Conceptualizing and investigating patterns of consumer behaviour towards in-home shopping." Thesis, University of Manchester, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.560588.
Full textBuhrman, Tiffany. "Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc3188/.
Full textChan, Chung-yun. "Planning for future retail development in Yuen Long /." Hong Kong : University of Hong Kong, 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14804694.
Full textYeun, Man-yee. "A case study of a successful district shopping center in Hong Kong : Tsuen Kam Center /." View the Table of Contents & Abstract, 2006. http://sunzi.lib.hku.hk/hkuto/record/B35808718.
Full textLeung, King-ngai. "The determinants of shopping centre performance : a regressive-expert system /." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/HKUTO/record/B39558939.
Full textBakircioglu, Unsal Burcu. "An Analysis Of Street As A Shopping Precinct: Tunali Hilmi Street Vs Shopping Centers." Master's thesis, METU, 2010. http://etd.lib.metu.edu.tr/upload/2/12611640/index.pdf.
Full texts potentials as a public space and street, through the development of a framework that incorporates the essential urban design theorems with a special focus on street design. Secondly, it carries out a questionnaire on shopping center users in Ankara, in order to assess their choices, preferences, and perceptions regarding shopping centers and Tunali Hilmi Street. Based on the findings of these two analyses, this thesis aims to propose planning and design strategies to improve Tunali Hilmi Street as a public space and to attract more users to it.
Raymond, Edwins. "Online Shopping in Haiti: An Empirical Study of Students’ Shopping Perceptions and Consumer Behavior." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32378.
Full textBrits, Corné. "The influence of designer paper shopping bags on consumer interest and their shopping experience." Thesis, [Bloemfontein?] : Central University of Technology, Free State, 2010. http://hdl.handle.net/11462/178.
Full textGood package design entails employing appropriate yet attractive graphic attributes such as colour, typography and images with which the consumer can engage. Even the name of a colour plays a considerable part in the success of a new product or brand. Consumers use graphic attributes to associate different products with different income groups, to infer the weight of products and even use it as an indicator of the perceived change in temperature resulting from the use of certain products. Consumers develop colour preferences based on associations they have formed through experience which are influenced by factors such as age, gender, culture and demographics. Colour may also affect consumers’ respond to a product and may even have an effect on their emotional state. In order for consumers to involve themselves with store brands more readily, packaging has to be updated constantly to keep packaging fresh and exciting. A shopping bag, transformed with graphic attributes into a designer shopping bag, can, just as good packaging often does, contribute to the art and science of selling a product or promoting a brand. Consumers prefer designer paper shopping bags with attractive appearances and showed a willingness to even pay for the paper bags. This study determined if consumers will actually purchase a designer paper shopping bag as opposed to just indicate a willingness to do so. Semistructured interviews with 100 subjects provived insight into consumers’ perception of the designer paper shopping bag sold at a store selling higher priced items. Designer paper shopping bags were offered to consumers for sale. Two retail stores in Bloemfontein, South Africa, participated in the study. Consumers could choose whether to buy a designer paper shopping bag or to make use of the plastic bags provided by each of the stores. Consumers prefered to rather purchase a designer paper shopping bag sold at a well-known store, selling branded, higher priced items than purchase one from a store that sells lower priced items of which the brand names are unknown to them. Consumers are more likely to pay for a designer paper shopping bag when the amount spent by them in store is relatively high. It is recommended to introduce new packaging items via marketing strategies such as “buy one get one free” and to not test a new packaging item during a recession as consumers then tend to spend less than usual. Interviewees agree that the colour scheme of the designer paper shopping bag used in the study associate well with the clothes and accessories sold in the store. Subjects suggested a few general ideas, but agree that the illustrations used on the paper shopping bag are appropriate. The majority of the interviewees state that they can read all the typography easily and that they will feel confident when carrying the designer paper shopping bag.
Oh, Yoon-Jung. "An exploration of tourist shopping." [College Station, Tex. : Texas A&M University, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-1610.
Full textHasslinger, Anders, Selma Hodzic, and Claudio Opazo. "Consumer Behaviour in Online Shopping." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4715.
Full textThe Internet has developed into a new distribution channel and online
transactions are rapidly increasing. This has created a need to understand how
the consumer perceives online purchases.
The purpose of this dissertation was to examine if there are any particular
factors that influence the online consumer. Primary data was collected through
a survey that was conducted on students at the University of Kristianstad.
Price, Trust and Convenience were identified as important factors. Price was
considered to be the most important factor for a majority of the students.
Furthermore, three segments were identified, High Spenders, Price Easers and
Bargain Seekers. Through these segments we found a variation of the different
factors importance and established implications for online book stores.
Luarizaristi, Naiara, and María Forniés. "Design of a Shopping Cart." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12389.
Full textPo-Wei, Hsu. "The determinants of online shopping /." Tamsui, Taipei : Tamkang University, College of International Studies, Graduate Institute of International Trade, 2006. http://etds.lib.tku.edu.tw/etdservice/view_metadata?etdun=U0002-2206200611362900.
Full textTse, Pui-man, and 謝沛文. "Asset enhancement of shopping centres." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B48343407.
Full textpublished_or_final_version
Housing Management
Master
Master of Housing Management
Wazzan, A. A. "The Online Shopping Acceptance Model." Thesis, University of Salford, 2017. http://usir.salford.ac.uk/42001/.
Full textHughes, Margaret. "Shopping potential in Mid Wales." Thesis, University of Wales Trinity Saint David, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.683000.
Full textCarvalho, Hugo Filipe Almeida. "Opinion shopping nas empresas portuguesas." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10087.
Full textEste estudo analisa o efeito dos tipos de opinião de auditoria na decisão das empresas mudarem ou não de auditor. Através de uma amostra de 13.359 empresas portuguesas, para o período de 2011 a 2013, verificou-se que a emissão de uma opinião com ênfases ou uma opinião com reservas está positivamente associada à alteração de auditor. No caso do relatório de auditoria conter em simultâneo reservas e ênfases encontrou-se uma relação negativa com a medida de mudança de auditor. Os resultados mostram ainda haver uma associação negativa entre a mudança de auditor e a existência de um conselho fiscal, bem como uma associação positiva com a presença de mulheres no board. Adicionalmente, verificou-se que a presença de mulheres no board tem influência sobre alguns tipos de opinião de auditoria.
This study analyzes whether the audit opinion effects the decision of whether or not companies change auditor. Through a sample of 13,359 portuguese companies, for the period 2011 to 2013, the issuance of an opinion with emphases or a qualified opinion was found to be positively associated with the change of auditor. In the case that the audit report contained a qualified opinion with emphasis, this gave a negative relationship with the change of auditor measure. The results show that there is still a negative association between the change of auditor and the existence of an audit committee, as well as a positive association with the presence of women on the board. Additionally, the presence of women on the board was found to have an influence on some types of audit opinion.
Hodges, Blake Edward. "Innovativeness and Online Shopping Adoption." Cleveland State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1247597756.
Full textJanoušková, Gabriela. "Mystery shopping jako nástroj řízení." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193494.
Full textCarlin, Fernanda. "Acessibilidade espacial em shopping center." Florianópolis, SC, 2004. http://repositorio.ufsc.br/xmlui/handle/123456789/87604.
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Os shopping centers são edifícios complexos que reúnem diferentes atividades (lazer, serviços, compras, alimentação, etc.) buscando atender as necessidades da maior diversidade possível de usuários. Ao mesmo tempo que procuram atender as necessidades de seus usuários deveriam promover condições adequadas de acessibilidade. Este trabalho tem como objetivo avaliar as condições de acessibilidade espacial - orientação, deslocamento, uso e participação de atividades - em um shopping center, considerando a diversidade de usuários e a influência dos elementos ambientais presentes. A partir da revisão de fontes bibliográficas foram estudados os diferentes tipos de deficiência, as necessidades específicas em termos de soluções espaciais para as diferentes restrições dos usuários, bem como o processo de orientação espacial. Buscando investigar a relação entre os elementos ambientais e as condições de acessibilidade, optou-se pela realização de um estudo de caso no Shopping Itaguaçu, em São José/SC. Os diferentes métodos utilizados no estudo de caso - observações, entrevistas e passeios acompanhados - auxiliaram a identificar os problemas de acessibilidade encontrados pela maioria dos usuários, sejam portadores de deficiências ou não. Pode-se concluir que, no Shopping Itaguaçu, a maioria dos usuários apresenta algum tipo de limitação em relação à acessibilidade espacial, sendo mais evidente no que diz respeito a orientação espacial. No entanto, estas limitações devem ser entendidas como deficiências do ambiente e não falta de habilidade dos usuários que o freqüentam. Nas conclusões ressalta-se, ainda, que arquitetos e engenheiros antes de elaborarem projetos de shopping centers, deveriam procurar entender o processo de orientação espacial como fator condicionante para novos projetos. Para tal fim acredita-se no importante papel da Ergonomia Ambiental na formação de bons profissionais.
Beltrame, Sara <1994>. "Esperienza di shopping nell'era digitale." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17311.
Full textKo, Fei. "What is the future of shopping streets in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19906432.
Full textWong, Wai-man Wellman, and 王惠文. "The trend of shopping centre in Mongkok: a case study of Argyle Centre Shopping Arcade." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B43895578.
Full textFong, Sum-yee Sally. "The planning of a regional shopping centre : the Cityplaza experience /." Click to view the E-thesis via HKUTO, 1990. http://sunzi.lib.hku.hk/hkuto/record/B42574171.
Full textWang, Tzu Ting, and 王姿婷. "Shopping Nature Naturally shopping." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/09958526851781915203.
Full text東海大學
建築學系
101
In the most of the time, shopping becomes the most in important leisure activity in nowadays. Also the department store becomes the necessarily place when shopping. However, the most important thing that I concern about is how people can feel natural when shopping. CMP Park Lane was located on Calligraphy Greenway. It was a department store that utilizing the vertical garden hang outside it’s surface of building to makes a splendor scene. The proprietor also following the concept of this splendor action from booth recruitments to marketing. The consumer also can conscious of this positive action transferred to recognition with CMP Park Lane easily. After the government accomplishment the project of Calligraphy Greenway, a large amount of people appearance in this area. Also the big activities held on this area. However, the events of the activities did not occur in the building. Facing to this problem, I make use of the “showcase” concept to added the layers of the space. According to the identified semi-outdoor space by vertical garden, it provides people to stay and enjoy this splendor vertical garden. In this project, I bring these activities into the site, rewrite the building facade to the public and analyzed the problem of the original vertical garden wall’s position to provide more natural feeling of the space.
"Shopping Mao." 2001. http://library.cuhk.edu.hk/record=b5890978.
Full text"Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2000-2001, design report."
Includes bibliographical references.
Initiation --- p.5
Introduction --- p.6-7
About Mao Zedong --- p.8
Mao's Time Line --- p.9
Chapter PART I --- Commercialization of Mao Zedong --- p.10-12
Commercialization of Mao's Image --- p.13-15
Commercialization of Mao's History --- p.16-25
Commercialization of Mao's Thought --- p.26-39
Chapter PART II --- Design Report --- p.40-41
Shopping Mao --- p.42-47
Anti-Monopolism --- p.48-53
The Mass Line --- p.54-67
The Self Cultivation --- p.68-79
Appendi x --- p.80-89
Bib1iography --- p.90-91
Flanagan, Josephine M. "Cosmic shopping." Thesis, 2000. http://handle.uws.edu.au:8081/1959.7/527.
Full textMata, Catarina Lopes. "E-Shopping / In-Store Shopping, Experience and Shopping Motives: o Consumidor de Moda de Luxo." Master's thesis, 2021. http://hdl.handle.net/10400.26/36181.
Full textThe present dissertation titled “E-Shopping / In-Store Shopping Experience and Shopping Motives: The luxury fashion consumer” aims to explore the shopping experience and consumer motives in the luxury fashion shopping, depending on the choice of the sale. In the first stage, the luxury fashion brands stood out for their presence in a physical store. However, with the multiplicity of electronic commerce platforms, some luxury brands rethought their sales position and continued their business in the digital environment. Point of sale differentiation is associated with different shopping experiences, as well as specific consumer motivations. In the methodological section, a correlational non-experimental study was carried out between the dependent variables defined in this investigation, and the questionnaire survey (Qualtrics) was the instrument used to collect data and its respective representative sample of the population. The SPSS statistical software was the tool chosen to analyze the collected data. As a resource to this study, Farfetch was identified as the best practice in the online luxury business and the most appropriate platform to filter target’s investigation. The first research hypothesis "Adherence to new trends in luxury fashion positively influences the consumption of luxury brands." has not been confirmed, as well as the hypothesis "There is a positive association between the benefits of the in-store shopping experience and the benefits of the online shopping experience." However, the research hypothesis is confirmed "There is a positive association between the motives of consumers of luxury fashion products online and the motives of consumers of luxury fashion products in store."