Dissertations / Theses on the topic 'Sex role in mass media Japan'
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Lai, Yeung Wai-ching Susanna. "Sex stereotyping in the mass media in Hong Kong." Hong Kong : University of Hong Kong, 1990. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18033829.
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Lai, Yeung Wai-ching Susanna, and 勵楊蕙貞. "Sex stereotyping in the mass media in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B31955939.
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Kantartzi, Evagelia. "Sex role stereotypes in Greek primary school textbooks." Thesis, University of Hull, 2000. http://hydra.hull.ac.uk/resources/hull:8059.
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My purpose in this research is to examine the way in which the two sexes are presented in school textbooks. The incentive for pursuing my research was my own experience of using school textbooks and the observation of everyday reality. Until the present time research in Greece regarding the image of the two sexes has been limited to the primary school reading-scheme books. With this study I intend to give a detailed picture of the beliefs about sex roles as these are presented through the whole range of school textbooks. My ambition is that my work - in combination with other similar studies - will help instructors to comprehend and point out the traditional standard beliefs about the two sexes depicted in the textbooks which are used on a daily basis in schools in Greece. This research could sensitise instructors and simultaneously help them to be aware of and recognise the stereotype beliefs in the books they use. In this way they will be able, with the appropriate interventions and discussions, to consider their validity in relation to the children they teach. The present study is presented in 14 chapters. It is divided into two parts. The first part deals with the wide theoretical-work related to socialisation and the sex roles (Chapters 1-2). The third chapter discusses the agents of sex role socialisation (the family, peer groups, media, school). The fourth chapter studies the woman's professional role. Chapter 5 includes a brief description of the Greek educational system and an examination of a girl's place within it. The sixth deals with books as a factor in the configuration of the sex role. Chapter 7 includes a review of the related studies. The second part of the thesis includes the main body of the study, the methodology (chapter 8), the analysis of the results (chapters 9-13) and finally the conclusions and suggestions (chapter 14). Chapters 9-13 have their own separate bibliographies to facilitate reference for readers interested in one particular curriculum area.
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Kalckreuth, Annette von. "Geschlechtsspezifische Vielfalt im Rundfunk Ansätze zur Regulierung von Geschlechtsrollenklischees /." Baden-Baden : Nomos, 2000. http://catalog.hathitrust.org/api/volumes/oclc/46657729.html.
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Williams, Meredith L. "Making of a monster : media construction of gender non-conforming homicide victims." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Thesis/Spring2009/M_williams_042109.pdf.
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Ehmer, Emily A. "An attitudinal study of music videos portraying violence, sex-role stereotypes, and objectification of women among young women." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1390657.
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This study investigated the relationships between young women's attitudes and exposure to violence, objectification of women, and sex-role stereotypes. The research analyzed whether or not viewing sexual content or violence in music videos affected young women's current moods or changed attitudes about sexual beliefs. Music videos were selected from cable television networks and music Web sites. Sixty-six undergraduate women at a Midwest university were exposed to six music videos with violent, sexual, or neutral content. Pretests and post-tests were used to assess any change of mood or attitude after viewing music videos. Results showed no significant change in sexual beliefs for any of the three groups. The group viewing neutral videos demonstrated a significant change in mood prior to viewing the music videos between the groups. The data suggested the method of selection of participants, use of pretests and post-tests, effects of music, and desensitization to violence and sexual content may have played a role in the outcomes of the study.Department of Journalism
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Strubbe, Mary. "My written thesis : an attempt at linear communication /." Online version of thesis, 1989. http://hdl.handle.net/1850/10958.
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Mosebach, Jessica I. "A content analysis of gender differences in newspaper book reviews." abstract and full text PDF (free order & download UNR users only), 2007. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1446453.
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Guiddy, Lainie M. "Weak versus strong a comparative study of gender and adjective use in Sports illustrated articles from 1970-2003 /." Morgantown, W. Va. : [West Virginia University Libraries], 2004. https://etd.wvu.edu/etd/controller.jsp?moduleName=documentdata&jsp%5FetdId=3343.
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Billings, Linda. "Sex! Aliens! Harvard? rhetorical boundary-work in the media (a case study of the role of journalists in the social construction of scientific authority) /." [Bloomington, Ind.] : Indiana University, 2005. http://wwwlib.umi.com/dissertations/fullcit/3204281.
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Thesis (Ph.D.)--Indiana University, School of Journalism, 2005.Source: Dissertation Abstracts International, Volume: 67-01, Section: A, page: 0015. Adviser: S. Holly Stocking. "Title from dissertation home page (viewed Dec. 12, 2006)."
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Marcellus, Jane Berry. "Women, work, and femininity : representation of employed women in U.S. magazines, 1918-1941 /." view abstract or download file of text, 2004. http://wwwlib.umi.com/cr/uoregon/fullcit?p3136434.
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Thesis (Ph. D.)--University of Oregon, 2004.Typescript. Includes vita and abstract. Includes bibliographical references (leaves 353-372). Also available for download via the World Wide Web; free to University of Oregon users.
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Romo, Carlo André. "Gender stereotypes in Spanish language television programming for children in the United States." To access this resource online via ProQuest Dissertations and Theses @ UTEP, 2008. http://0-proquest.umi.com.lib.utep.edu/login?COPT=REJTPTU0YmImSU5UPTAmVkVSPTI=&clientId=2515.
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Pehlke, Timothy Allen. "Dimensions of the father role an inductive thematic analysis of television sitcoms /." Connect to this document online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1114043109.
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Thesis (M.S.)--Miami University, Dept. of Family Studies and Social Work, 2005.Title from first page of PDF document. Document formatted into pages; contains [1], viii, 90 p. Includes bibliographical references (p. 80-86).
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Buthelezi, Thabisile M. "Body Image : Gender Subtexts in the Popular Print Media Available in South Africa at the beginning of the 21st Century." Thesis, University of Zululand, 2001. http://hdl.handle.net/10530/510.
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A dissertation submitted in fulfillment of the requirements for the degree of D. Litt. In Communication Science University of Zululand, 2001.In this dissertation, I present the results of an analysis of the role of female body image in the promotion of commercial products in magazines that are available in South Africa at the beginning of the 21st century. The South African legislation is progressive towards promoting gender equality. But the central problem is that there are still gaps between the progressive legislation and the attitudes and beliefs of South Africans towards gender equality, particularly in the use of female body images in magazine adverts by the advertising industry. This gap between de jure and de facto is due to gender differences and stereotypes that have been entrenched in every aspect of our lives (for example, in language, culture, religion, and so on). According to Deacon (1997:376-410) and Pease and Pease (2000:60-61), because of the gendered social environment in the ancestral world, our brains (as females and males) evolved differently within the continuing gendered social environment. So, our fore brain, which is responsible for thinking, reasoning and planning processes, has helped us to reconstruct our gendered social environment by the formulation of legislation that promote human rights including the right to equality. However, the legislation on equality is not sufficient to reconstruct our environment. The evidence is that within the good legislation that has been made in South Africa, the advertising industry is continuing with the biased portrayal of female and male body images in the magazine adverts, in particular. Besides, the female body image is still portrayed in stereotypical roles. For example, the female is presented in passive roles and as objects as well as sex objects. However, the consumers do not adequately challenge the advertising industry about this gendered portrayal of the female body images in magazine adverts because the consumers themselves have a gendered view of the world. Therefore, other social programmes (in schools and communities) should supplement legislation that has been made in order to try and reconstruct the gendered social environment in South Africa. But, there are still areas for further research in the area of gender and body image to try and uncover the effects that the body image has on the consumers.
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Mbure, Wanjiru G. "Women of the Epidemic: Gender Ideology in HIV/AIDS Messages in Kenya." Ohio : Ohio University, 2007. http://www.ohiolink.edu/etd/view.cgi?ohiou1180990409.
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McCance-Price, Maris. "Making sense of Men's Health: an investigation into the meanings men and women make of Men's Health." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1002919.
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This study investigates the popular pleasures produced by readers of men's magazines, focusing primarily on the publication, Men's Health, which represents a new type of magazine catering for men. Using qualitative research methods such as textual analysis and reception analysis, the study explores the pleasures produced by both men and women from the consumption of such texts. The theoretical perspective of cultural studies informs this project, an approach that focuses on the generation and circulation of meanings in society. Focusing on the notion of the active audience and Hall's encoding/decoding model, this study examines readers' interpretations of the Men's Health text, focusing on the moment of consumption in the circuit of culture. Reception theory proposes the existence of "clustered readings" produced by interpretive communities that are socially rather than individually constructed. As a critical ethnography, the study interrogates these meanings with particular reference to questions of gender relations and power in society. Access to different discourses is structured by the social position of readers within relations of power and this study takes gender as a structuring principle. Therefore, this study also explores the particular discursive practices through which masculine and feminine imagery is produced by the Men's Health text and by its readers. The research findings support the more limited notion of the active audience espoused by theorists such as Hall (1980) offering further evidence to suggest that readers produce readings other than those preferred by the text and that therein lies the pleasure of the text for male and female readers. The research concludes that the popularity of Men's Health derives from the capacity of its readers to make multiple meanings of the text.
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Tajdin, Wafa Mohamed. "Sexy sports: a reception study of the National Broadcasting Corporation (NBC) Olympics website coverage of women's beach volleyball at the 2008 Beijing Olympics." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002941.
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Sexy Sports: A reception study of the National Broadcasting Corporation (NBC) Olympics website coverage of women’s beach volleyball at the 2008 Beijing Olympics involves an examination of the sporting media and its reportage of the female athlete. The thesis will focus on the reception of the NBC Olympics website coverage of women’s beach volleyball at the 2008 Beijing Olympics by viewing groups constituted by the researcher. The reason for this is that it would be difficult to find naturally constituted audiences for this website, but its reception is never-the-less of research interest. My hypothesis is that the nature of the images and text on the website is overdetermined by the construction of women on other popular texts such as men’s magazines etc. In focusing on the meanings obtained from the content of the website (texts and images), the study will investigate how these meanings are naturalised in specific moments of production as well as through their intertextual relationships with similar texts involved in the glamorisation of female athletes. Specifically the study explores the meanings obtained from the content of the website (texts and images) and how in turn these meanings are naturalised by the consumers of the website. The study will utilise a qualitative research design to unpack the content of the website through the use of qualitative content analysis, focus group interviews and individual in-depth interviews. The research will be informed via a theoretical framework that draws from feminist theory, sport feminism, the concept of intertextuality between media texts, ideology and Stuart Hall’s model of preferred reading. Increasingly mainstream media uses the image of a woman’s body to sell almost anything from men’s razors to margarine and in so far as the reporting of women’s sports is concerned this holds true. Through the research I intend to account for the connotative power of other texts i.e. the men’s magazines and pornography, and how this is likely to be carried through into shaping the meanings that are read off the website. Arguably the production of the NBC texts and images are overdetermined by the existence of similar texts already in transmission in the circuit of culture.
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Rawson, Angela. "A critical linguistic analysis of a popular comic genre in Japan." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2001. https://ro.ecu.edu.au/theses/1021.
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This research will focus on the issue of power and gender in the language of Japanese comics (manga). Comics in Japan are enormously popular and are read by a wide audience. They are aimed at specific audiences and it is my argument that the language of manga helps to reinforce certain social stereotypes - particularly the inferiority of women and the dominance of males. The language of children's manga will be analyzed using the framework of Critical Discourse Analysis (CDA), which concerns itself with the relation between ideology and power in discourse. The analysis will be at various levels including lexica-semantic, pragmatic, textual and ideological. The texts to be analyzed will be Japanese manga in the original Japanese language. Manga aimed at specific audiences, i.e. young boys and girls, will be analyzed to determine the presence of male-dominant ideology in the text. I argue that an interpretation of the text under the framework of GOA supports the hypothesis that the ideology of male dominance is present in manga and that it has become normalized in Japan.
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Manda, Levi Zeleza. "Gender discourse and Malawian rural communities: a study of the meaning the people of traditional authority Likoswe of Chiradzulo make from human rights and gender messages." Thesis, Rhodes University, 2002. http://hdl.handle.net/10962/d1002910.
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Contrary to earlier beliefs and media theories such as the hypodermic needle or magic bullet, the audience of public communication is not a passive homogenous mass that easily succumbs to media influence. The audience is active, that is, it makes an effort to interpret media content. Depending on predisposing cultural, political, religious, or economic factors the audience makes different meanings from media texts. Media messages are not wholly controlled by producers, although the producers have their preferred and expected readings. Using qualitative research techniques associated with ethnographic and cultural studies (notably focus group discussions), this study sought to explore the meanings rural people in Malawi make out of human rights and gender messages broadcast on radio and through music. Interpreted against Stuart Hall's (1974b) Encoding and Decoding model, the study concludes that while rural communities understand and appreciate the new sociopolitical discourse, they take a negotiated stance because they have their own doubts and fears. They fear losing their cultural identity. Additionally, men, in particular, negotiate the messages because they fear losing their social power over land, property and family.
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Scott, Robert James. "The best a man can get? : an analysis of the representation of men within group situations in the advertising copy of Men’s Health and FHM from December 2006 through May 2007." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013576.
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This study examines the production of masculinity in the advertisements of South Africa’s two most popular men’s lifestyle magazines, FHM and Men’s Health. I specifically focus on advertisements, as I argue that they play a crucial role in the re‐production of prominent discursive formations. Informed by a poststructuralist framework this study adopts Foucault’s notions of discourse, power and the constitution of the subject. Gender is conceived of within power relations, with a hierarchical relationship between masculinities and femininities. The gendered subject is also viewed as being constantly in process and being constructed performatively through material forms of practice. Focusing on group representations to establish gender hierarchies, I argue that these representations of people are performative acts, hailing the subjects who view them and producing reality through discourse. Hegemonic masculinity, which is argued to be prominent in advertising, is located at the highest point in the gender hierarchy. However, there is not one universal hegemonic masculinity, for it can vary across three discrete political contexts: the local, which is constructed in the immediate face‐to‐face interactions of families, organisations and social structures; the regional, which is constructed at the level of culture or the nation state; and the global, which is constructed in supra‐national locations. In the advertisements of FHM and Men’s Health there is interplay between the latter two as global and regional brands both advertise in these magazines. To investigate the portrayal of masculinities in these publications, this study first undertakes a content analysis to survey the “general landscape” of representation in the advertisements and then performs a critical discourse analysis to uncover “thick description” of the production of masculinity. The content analysis, finds that the advertisements in the sample validate both white and heterosexual forms of masculinity. The sample is comprised mostly of white males, white females and black males, generally proposing forms of hegemonic masculinity, emphasised femininity and complicit masculinity respectively. The representation of white males and black males is different both in terms of the frequency of representations and in the types of representations. I argued that a certain tension inhabits the resulting representations, which try to be inclusive of a multi‐racial South Africa, yet do so within a clearly hierarchical structure. An in‐depth analysis of eight texts, informed by Fairclough’s model of critical discourse analysis and Kress & van Leeuwen’s framework for visual analysis, finds similar results to the content analysis while providing insight into how various discourses produced the representations, particularly within non‐narrative advertisements.
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Nicely, Stacey. "Media framing of female athletes and women's sports in selected sports magazines." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-11152007-112759/.
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Thesis (M.A.)--Georgia State University, 2007.Title from file title page. Merrill Morris, committee chair; Arla Bernstein, Jaynette Atkinson, committee members. Electronic text (95 p.) : digital, PDF file. Description based on contents viewed Feb. 5, 2008. Includes bibliographical references (p. 84-90).
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Legge, Janet Helen. "Post-feminism in Cosmopolitan and For Him magazine (FHM) : a critical analysis." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1005956.
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Cosmopolitan and For Him Magazine (FHM) are, at present, both the most widely read and, therefore, the most popular "white" consumer magazines in South Africa. They both appeal to young audiences of between 18 and 34 years of age, approximately, and target middle-class, educated groups of readers. My interest in Cosmopolitan and FHM lies in their ability to influence and shape their readers' actions, values, identities and relationships, in particular with the other gender. My analysis is focused on the cover pages and the Editor's letters of six copies of each magazine, ranging from April to September 2003, providing me with a corpus of 12 cover pages and 12 Editor's letters. I adopt a critical perspective through the use of Fairclough's (1989) Critical Discourse Analysis, supported by Mills (1995) Feminist Stylistics, McLoughlin's (2000) textual analysis of cover pages and Kress & van Leeuwen's (1996) visual analysis tools. By combining these different methodologies my research falls into what is newly termed Feminist Critical Discourse Analysis (Lazar 2005). The cover page analyses used primarily McLoughlin and Kress & van Leeuwen and provides an element of pure genre analysis, while the analysis of the Editor's letters were subject to Fairclough's three inter-related stages of analysis, namely: a Description of the formal textual elements of the letters, an Interpretation which analyses the processes of text production and interpretation, and lastly an Explanation of the socio-historical context. Through an analysis of these magazines, whose interests are being served and how the readers are shaped and positioned by the magazines can be identified. My analyses revealed conflicting discourses within each magazine, however it was Cosmopolitan that revealed more tension and conflict in terms of identifying and representing women, while FHM subscribed, for the most part, uniformly to the "new lad" ideology. However, while Cosmopolitan attempted to show a forward-thinking and emancipatory view of the roles of men and women in society, both magazines covertly sustain patriarchal dominance and hegemonic masculinity. In conclusion, I reveal the need for consumers of the mass media to become more critically aware of the ideologies that are promoted through the differing tools of the media and that only through this critical awareness can any further movement towards equal relations between men and women be made.KMBT_363
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Kincade, Therese Supple. "You've come a long way, baby? : a feminist rhetorical analysis of More magazine /." View online, 2009. http://repository.eiu.edu/theses/docs/32211131566311.pdf.
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Schroeder, Kathleen Mary. "The female voyeur and the possibility of a pornography for women : redefining the gaze of desire." Thesis, University of South Africa, 2000. http://hdl.handle.net/10500/3079.
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Prasad, Ambika Marshall Linda L. "Stereotype threat in India gender and leadership choices /." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-5128.
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Bonham, Lorie N. "Gender Images and Power in Magazine Advertisements: The Consciousness Scale Revisited." Digital Archive @ GSU, 2005. http://digitalarchive.gsu.edu/communication_theses/1.
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This study re-evaluates the Consciousness Scale originally formulated by Pingree et al. in 1976. The element of assumed power was added to the Consciousness Scale, which was then used to evaluate 516 magazine advertisements from 1999 to determine if the Consciousness Scale still accurately evaluates sexism in media. A set of advertisements was culled which had contradictory Consciousness Scale and power ratings. The set was evaluated, revealing common themes, which created difficulty in coding these modern images. The study revealed that while the Consciousness Scale can still provide a valuable tool in evaluating media images, the change in the social dynamic of women as well as minorities and how advertisers portray them must be taken into account. The element of power as well as a more nuanced reading of each level of the Consciousness Scale creates a more modern and complex evaluation of gender images in the media.
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Dorworth, Vicky E. "Learning about the criminal justice protagonists: a content analysis of gender messages in the crime film genre." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/27987.
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Various forms of popular culture serve to educate and socialize as well as influence human behavior. In a discipline such as criminal justice, little is known by the general public about the individuals involved with the system: the law enforcer, the victim, and the offender. Therefore, the construction of reality for most is likely to come from media representation.
A content analysis was used as a method to systematically evaluate crime films over a period of 20 years to investigate what gender messages were apparent in the genre. A sample of 42 crime films was drawn beginning in 1972 through 1992. The main and supporting characters were analyzed to determine if gender differences existed in regard to occupational representation, victimization, and offending. Focus was on occupational representation. The data was compared to the official data to ascertain whether the gender representations in the films reflected the official data. Trends over the 20 year period were analyzed to determine if the portrayal of women and men over the years reflected the changes experienced in the criminal justice system.
The research provided an understanding of the content of this form of popular culture. Males were more likely included in the films than females. This is consistent with the reality of male domination in the field of criminal justice and with past research which indicated that women were often excluded from films. Computed Chi-square tests indicated that significant relationships existed between sex and evidence of the police personality; sex and character appearance in casual, uniform, and seductive attire; sex and use of all types of force; sex and use of expert and coercive power; and sex and aggression as a style of conflict resolution. T Tests revealed that there were sex differences in character appearance in uniform and seductive attire, use of aggression as a style of conflict resolution, commission of crime, and commission of nonviolent crime.
The films closely represented the official data in regard to male and female violent offenders with a small overrepresentation of female violence and an equally small underrepresentation of male violence. Women were underrepresented as property offenders and men were overrepresented. In terms of victimization, women were overrepresented as victims of violent crime and property crime.
Over the two decades, women were consistently absent when compared to the number of men casted in the films; were consistently underrepresented as law enforcers, with the exception of two, three year intervals; and were most often casted as wives or girlfriends of law enforcers except in one, three year interval. Men were most likely to be seen as law enforcers in every interval, again consistent with the male domination seen in the law enforcement field. Sexism Level I films, indicating extreme sexism, was found to be at least in 67% of all films for each three interval except from 1984 to 1986.Ed. D.
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Nakacwa, Susan. "“Please don’t show me on Agataliiko Nfuufu or my husband will beat me like engalabi (long drum)”: young women and tabloid television in Kampala, Uganda." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1020968.
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The “tabloid TV” news genre is a relatively new phenomenon in Uganda and Africa. The genre has been criticised for depoliticising the public by causing cynicism, and lowering the standards of rational public discourse. Despite the criticisms, the genre has been recognised for bringing ‘the private’ into a public space and one of the major ‘private’ issues on the public agenda is women and gender equality. Given these critiques, this study set out to interrogate the meanings that young working class women in Kampala make of the tabloid television news programme Agataliiko Nfuufu and to ask how these meanings relate to the contested notions of femininity in this urban space. In undertaking this audience reception study I interviewed young women between the ages of 18-35 years by means of individual in-depth interviews and focus group discussions. The study establishes that Agataliiko Nfuufu is consumed in a complex environment where contesting notions of traditionalism and modernity are at play. The study also establishes that while mediating the problems, discomforts and contestations of these young women’s lives, Bukedde TV1 operates within a specific social context and gendered environment where Agataliiko Nfuufu is consumed. The study concludes that the bulletin mediates the young women’s negotiations and contestations, but it provides them with a window into other people’s lives and affords them opportunities to compare, judge and appreciate their own. Furthermore, the gendered roles and expectations in this context have become naturalised and have achieved a taken-for-grantedness. Therefore, patriarchy has been legitimised and naturalised to the extent that the respondents define themselves largely in relation to male relatives, and marriage. While the women lament the changes that have taken place in their social contexts which disrupt the natural gender order, they construct themselves as subjects of the prevailing discourses of gender relations that see men as powerful and women as weak and in need of protection.
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Jangara, Juliana. "“Beautiful powerful you” : an analysis of the subject positions offered to women readers of Destiny magazine." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1013395.
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Women's magazines are popular cultural forms which offer readers representations intended to advise women on how to work towards and achieve idealised femininities. They perform such a function within the wider socio-historical context of gender relations. In a country such as South Africa, where patriarchal gender relations have historically been structured to favour men over women and masculinity over femininity, the representation of femininity in contemporary women's magazines may serve to reinforce or challenge these existent unequal gender relations. Informed by a feminist poststructuralist understanding of the gendered positioning of subjects through discourse, this study is a textual analysis that investigates the subject positions or possible identities offered to readers of Destiny, a South African business and lifestyle women's magazine. Black women, who make up the majority of Destiny's readership, have historically been excluded from the formal economy. In light of such a background, Destiny offers black women readers, through its representations of well-known business women, possible identities to take up within the white male dominated field of business practice. The magazine also offers 'lifestyle content', which suggests to readers possible ways of being in other areas of social life. Through a method of critical discourse analysis, this study critically analyses the subject positions offered to readers of Destiny, in order to determine to what extent the magazine's representations of business women endorse or confront unequal gender relations. The findings of this study are that Destiny offers women complex subject positions which simultaneously challenge and reassert patriarchy. While offering readers positions from which to challenge race based gender discrimination – a legacy of the apartheid past – the texts analysed tend to neglect non-racially motivated gender prejudice. It is concluded that although not comprehensively challenging unequal gender relations, the magazine whittles away some tenets of patriarchy.
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Kafaar, Zuhayr. "The combined influence of new information and communication technologies and gender on self-esteem and social support." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&.
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This study discussed the effect of new information and communication technologies use on adolescents. The research also assessed whether gender and frequency of use of new information and communication technologies would interact to influence self-esteem and social support from family and friends.
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Prasad, Ambika. "Stereotype threat in India: Gender and leadership choices." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc5128/.
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Stereotype threat is a psychosocial dilemma experienced by members of a negatively stereotyped group in situations where they fear they may confirm the stereotype. This study examined the phenomenon in India, thereby extending previous research to another culture. In addition, with participation by students preparing to be professionals, the results are applicable to organizational settings. Ninety graduate students from a professional training institute viewed common Indian advertisements under three conditions: gender stereotypic (women depicted as homemakers), counter stereotypic (women represented as professionally employed individuals) and neutral (no reference to any gender identity). It was hypothesized that females in the stereotypic condition would be susceptible to stereotype threat effect and thus opt for problem solver over leadership role on a subsequent task, while females in the counter stereotypic condition were expected to choose leadership roles. ANOVA was employed to test for differences across the three conditions. The study also hypothesized mediation of the stereotype threat performance deficits by self-efficacy, evaluation apprehension, anxiety, role conflict, stereotype activation, father's and mother's education levels. Hierarchical multiple regression procedures as recommended by Baron and Kenny (1986) were conducted for mediational analysis. Data analysis provided partial support for the two hypotheses. In support of the stereotype threat theory, condition emerged as a significant variable influencing selection of role choice. In line with previous research, no evidence for mediation by any of the variables studied as potential mediators was found. However role conflict and evaluation apprehension may have functioned as suppressor variables that enhanced the variance in the condition-role choice relationship. The results of the study and their implications, in context of the Indian scenario, are discussed. Certain limitations are identified and suggestions made for future research.
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Mills, Pamela J. "Double vision : the dual roles of women on the homefront during World War II through the lens of government documentary films." Virtual Press, 1992. http://liblink.bsu.edu/uhtbin/catkey/834129.
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World War II was a time of great changes. Many aspects of American society underwent profound shifts but one predominant part of American culture did not change -- theaccepted roles of women. The government documentary films of World War II reveal attitudes, ideas, and assumptions which not only reinforced traditional roles but also reflected theresistance to gender-role alterations. Women during the war were not only shaped by such cultural messages but many subscribed to them wholeheartedly. The films emphasize twospecific images of women -- Susie Homemaker and Rosie the Riveter -- and also reflect society's image of women as homemakers first and war workers second. This double vision,reflected throughout the documentary films became the catalyst which maintained women in traditional roles and, in turn, rejected attempts to alter those roles in any significant way.This study uses the vehicle of World War II documentaryfilms, utilizing the World War II Historical Film Collection, Bracken Library, Ball State University (the largest collection outside the National Archives), the Office of War Information papers, and extensive secondary research, to investigate the images of women during the war years.Department of History
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Nyh, Johan. "From Snow White to Frozen : An evaluation of popular gender representation indicators applied to Disney’s princess films." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36877.
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Simple content analysis methods, such as the Bechdel test and measuring percentage of female talk time or characters, have seen a surge of attention from mainstream media and in social media the last couple of years. Underlying assumptions are generally shared with the gender role socialization model and consequently, an importance is stated, due to a high degree to which impressions from media shape in particular young children’s identification processes. For young girls, the Disney Princesses franchise (with Frozen included) stands out as the number one player commercially as well as in customer awareness. The vertical lineup of Disney princesses spans from the passive and domestic working Snow White in 1937 to independent and super-power wielding princess Elsa in 2013, which makes the line of films an optimal test subject in evaluating above-mentioned simple content analysis methods. As a control, a meta-study has been conducted on previous academic studies on the same range of films. The sampled research, within fields spanning from qualitative content analysis and semiotics to coded content analysis, all come to the same conclusions regarding the general changes over time in representations of female characters. The objective of this thesis is to answer whether or not there is a correlation between these changes and those indicated by the simple content analysis methods, i.e. whether or not the simple popular methods are in general coherence with the more intricate academic methods.Betyg VG (skala IG-VG)
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Vicente, Andresa Natacha Gomes de Almeida. "Discursive ambiguities: feminist responses to the mass media." Diss., 2003. http://hdl.handle.net/10500/750.
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This dissertation explores how representations of women in the media function as
heterodesignations in response to the current socio-economic cultural complex of
globalization. In its merger with reality, the media has become the dominant discourse
and the means through which prevailing modes of self-understanding are made available
in postmodern society, of which the simulacrum is a key feature. Representations of
women in the media in general, and in television advertisements in particular, are not, in
any way, subversive of hegemonic discourse and, despite the prevalent ambiguity of
these images, construct women in conformity with traditional gender stereotypes.
Through practices of deconstruction, such as feminist counter-cinema, of which the film
Female Perversions is an example, feminism has an important role to play in liberating
women from the oppressive effects of these representations, even if these efforts are not,
in themselves, free from ambiguity.English Studies
M.A. (English)
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Mayor, Lindsay. "Negotiating sexualities : magazine representations of sexualities and the talk ot teen and young adult readers : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts in Cultural Studies at the University of Canterbury /." 2006. http://library.canterbury.ac.nz/etd/adt-NZCU20070205.150709.
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Baker, Kaysee Raney Arthur A. "Who saves the animated world? the sex-role stereotyping of superheroes and superheroines in children's animated programs /." 2004. http://etd.lib.fsu.edu/theses/available/etd-04122004-135252.
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Thesis (M.S.)--Florida State University, 2004.Advisor: Dr. Arthur A. Raney, Florida State University, College of Communication, Dept. of Communication. Title and description from dissertation home page (viewed June 16, 2004). Includes bibliographical references.
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Pawlowski, Ilona P. "Sex in women's magazine advertising : an analysis of the degree of sexuality in women's magazine advertising across age demographics and women's responses : a thesis submitted in fulfilment of the requirements for the degree of Master of Arts in Mass Communication at the University of Canterbury." 2007. http://library.canterbury.ac.nz/etd/adt-NZCU20080307.115134.
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"Adolescent sexuality and media influences in China: modulating effects of school, family and friends." Thesis, 2008. http://library.cuhk.edu.hk/record=b6074620.
Full textAbstract:
A research questionnaire survey was conducted in Shanghai, China. Based on cluster sampling strategy, 1428 students from nine secondary schools participated in the study. The respondents completed a 123-items questionnaire that measured their daily media practice, perceptions about the three dimensions of sexuality under study, functioning of school, family and friends, and socio-demographic profile. Furthermore, the quantitative survey is supplemented with a qualitative semi-structured interview to adolescents who have participated in the survey study.In addition, the study indicates that, as factors become more liberal, the more powerfully they affect the formation of sexual identity among adolescents. For school and family, the two conservative agents, a strong impact on the formation of sexuality among teenagers can be made by teachers in school or parents at home by: (a) adoption of a more open attitude towards sexuality issues; (b) active engagement in instructions or counseling about sexuality issues; (c) provision of extensive information about sexuality that adolescents are seeking; (d) creation of a horizontal environment to facilitate the process; and, specifically for school-based sexuality education, (e) adoption of peer-led sexuality education; and (f) limitation of the classes to a small size.
The primary concern of this study is the role of media in affecting the formation of sexuality among adolescents. The aspects of sexuality under study include attitudes towards love and relationships, stereotypes of gender role and standards of attractiveness. The central contention is that the role of media in the formation of sexuality during adolescence can only be fully understood within the context of the adolescent's life experience in school, at home and with friends.
These findings validate the assumption that the role of media in the formation of sexuality among adolescents must be investigated in their life experience in school, at home and with friends. The perceptions of sexuality are the result of a confluence of all of these influential sources. The mutual dependencies among these factors made the adolescent life experience essential for understanding the role of media in teenager sexuality development. This provides support for further examination into media and adolescent sexuality development in a more macro-sociological context.
While as proposed, the media appear to be strong predictors of adolescent perceptions of sexuality; this is interrelated with other influential factors like school, family and friends in important ways. For the path to influence, media can affect these perceptions directly and intermediately through the effects on family and friends as well. For the direction of influence, media impact would be strengthened by that of friends but weakened by those of school and family. These findings were illustrated in a structural equation model, which also demonstrated significant associations between the perceptions about sexuality and influential factors other than media, including school, family and friends. By comparing the respective contribution of all of these factors, it was found that friends have the greatest role in shaping adolescent perceptions of sexuality, while media have the second strongest. Both of these are much stronger predictors than are school or family.
Tong, Fei.
Adviser: Joseph Man Chan.
Source: Dissertation Abstracts International, Volume: 70-06, Section: A, page: 1825.
Thesis (Ph.D.)--Chinese University of Hong Kong, 2008.
Includes bibliographical references (leaves 239-264).
Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Abstracts in English and Chinese.
School code: 1307.
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Hirano, Chalinee. "Political information contests and the media's role in politics : a comparative analysis of the Thai and Japanese media." Phd thesis, 2001. http://hdl.handle.net/1885/146044.
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Ghebreysus, Weldu Ghebreselasie. "An investigation into the stereotypical representation of gender roles in advertising : a case study of advertisements from a cross-section of popular South African weekly and bi-weekly newspapers." Thesis, 2004. http://hdl.handle.net/10413/6696.
Full textAbstract:
This study was designed to investigate the representation of gender roles in advertisements in
popular South African newspapers, namely, the Sunday Times, Rapport, City Press, Post and
Ilanga. The literature reviewed shows that media play a role in agenda setting and reinforcing
existing gender role stereotypes through advertising.
The study focused on the trend towards equal representation of gender roles in advertisements
in popular South African newspapers. The research revealed some stereotypical
representations of women in the newspapers. Although women were depicted in a variety of
professions in the workplace, the advertisements showed some stereotypical depictions. The
research also found out that, to some extent, men were depicted performing roles such as
beautification and consumption, which have been stereotypically limited to women.Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2004.
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"Level of androgyny, media exposure and students' evaluation of gender stereotypic advertisements in Hong Kong." 2004. http://library.cuhk.edu.hk/record=b5892073.
Full textAbstract:
Leung Hoi Man.Thesis (M.Phil.)--Chinese University of Hong Kong, 2004.
Includes bibliographical references (leaves 77-82).
Abstracts in English and Chinese ; questionnaire in Chinese.
Chapter I. --- Introduction --- p.1
Chapter II. --- Literature Review
Chapter A. --- The concept of gender-role orientation and related studies --- p.5
Chapter B. --- The concept of androgyny --- p.9
Chapter C. --- "Related studies on gender-role orientation and the perception of ""gendered"" advertisements" --- p.12
Chapter D. --- "Evaluation of ""gendered"" advertisements from a cultivation perspective and related studies" --- p.16
Chapter E. --- The concepts of life style and socioeconomic status and their interaction with gender-role orientation --- p.21
Chapter III. --- Hypotheses --- p.29
Chapter IV. --- Methodology
Chapter A. --- Questionnaire design --- p.35
Chapter B. --- Sample design --- p.39
Chapter C. --- Variable construction --- p.41
Chapter V. --- Results
Chapter A. --- Hypothesis testing --- p.48
Chapter B. --- Further findings --- p.51
Chapter C. --- Analysis --- p.60
Chapter VI. --- Conclusion and Discussion --- p.68
Chapter VII. --- Appendices
Chapter A. --- Hypothesis model --- p.72
Chapter B. --- Sample questionnaire --- p.73
Chapter VIII. --- References --- p.77
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Sgroi, Renee M. "Love is on the air : gender, pedagogy, and the subject(s) of romance reality TV." 2005. http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=232586&T=F.
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Kovácsová, Petra. "Role masmédií při formovaní kolektivní paměti v současném Japonsku." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-266328.
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The thesis is focused on Japanese media and especially on their role in the Japanese society. Their impact is noticeable in the way of shaping the national collective memory. One of the unsolved issues of Japan's past, which still resonates in the Japanese society, is the issue of the former comfort women. From the beginning of the 1990s the thus far neglected issue has been given more media attention, which makes it an ideal study case for the influence of media on shaping the collective memory of a nation. With the help of one media that has been following the plight of the former comfort women incessantly till now, the Asahi Shinbun, the thesis documents the method, by which the issue has been dealt with, and the response of the public to the articles of this daily newspaper, which it has created. As the topic has been being discussed for over thirty years, the analysis of the articles is concentrated on two key periods: 1991-1997 and 2010-2014. Using Susan Pharr's model of the types of roles of mass media, the thesis seeks to learn what role the Asahi Shinbun plays in this issue and whether anything has changed in the last thirty years. Key words: role of mass media, comfort women, collective memory, public opinion, Asahi Shinbun
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Madlela, Khulekani. "The representation of male and female celebrities on e+ Magazine covers and how it might influence teenagers living in the UAE." Diss., 2014. http://hdl.handle.net/10500/15421.
Full textAbstract:
The purpose of this study was to examine how male and female celebrities are represented on the 24 covers of e+, a weekly entertainment magazine that was published by Dubai-based Al Nisr Publishing. This cross-sectional, exploratory study used a qualitative visual semiotic analysis and quantitative content analysis to examine how male and female celebrities are constructed and represented on covers published between October 2010 and September 2011. In addition, the study explored whether the myths and ideologies found on the covers made an impression on the perceptions and tastes of teenagers living in the UAE. A subsequent self-administered questionnaire was completed by 30 teenagers living in the UAE aged between 16 and 19 with the purpose of determining how teenagers experienced representations of celebrities. Furthermore, to gain a deeper understanding of how teenagers experienced celebrity culture, three focus-group interviews, each comprising of six participants, are conducted.
The study found that both male and female celebrities were represented in gender stereotypical roles. Results showed that male celebrities were represented as active, strong, decisive and dominant. Male celebrities were associated with success, fast cars and dangerous weapons. On the other hand, female celebrities were predominantly represented as submissive. The representations of female celebrities focused on beauty and fashion. The survey and focus-group results revealed that celebrity culture does have an influence on teenagers. Participants reported that they bought products that they saw celebrities wearing or using, emulated the celebrities’ behaviour and copied hairstyles and make-up looks. However, the study found that, in addition to celebrity culture, teenagers’ perceptions are also shaped by their peers, parents and other people they interact with such as teachers.Communication Science
M.A. (Communication Science)
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Barker, Ruchelle. "Discursive representations of femininity in a contemporary South African women's magazine : a social constructionist approach." Diss., 2012. http://hdl.handle.net/10500/6030.
Full textAbstract:
In this dissertation, the researcher presents the findings of a discourse analytic enquiry on the construction of femininity within a contemporary South African magazine. It is argued that gender is a social construction and that women’s magazines provide a channel through which discourse of femininity reaches women. These discourses in women’s magazines are often narrow and stereotypical in nature which may limit the development of women’s feminine gender identities.
A discourse analytic approach was utilised to reveal the different discourses of femininity within a contemporary women’s magazines, Cosmopolitan, as well as to indicate how they may contribute to the construction of femininity. From the magazine, relationship-focused articles were selected, from which three predominant discourses of femininity were identified which includes femininity as heterosexual, nurturing, and managerial.
An important finding is that competing discourses of empowerment and traditional femininity were evident. This points to the highly complex ways in which gender, specifically femininity, is constructed in the magazine under study.Psychology
M.A. (Psychology)
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Mushore, Washington. "Corporate communications : a critical comparative study of the language of communication in the Zimbabwean banking sector." Diss., 2010. http://hdl.handle.net/10500/3549.
Full textAbstract:
The aim of this study was to critically analyse the visual and verbal language used on printed adverts by some selected banks in Zimbabwe. A semiotic theory was used to analyse the printed adverts. The study revealed that all the banks use stereotyped language in communicating their messages to potential customers. Some audiences identified with this stereotyped languages, though others were also critical of stereotyped adverts. This paradox is dependent on the uneven levels of social consciousness of the audiences. The study argues that communication between banks and the potential customers is a product of negotiation of meaning at the point of reception of the printed adverts. The study then recommended the use of gender, race and class neutral language in order to enhance the effectiveness of advertisements. Future research into the study of the language of advertisement should focus on the problem of copyright infringement in advertising.African Languages
M.A. (African languages)
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Terblanche, Catherine. "Dismemberment and dispossession in the work of Quentin Tarantino and Nathalie Djurberg." Diss., 2014. http://hdl.handle.net/10500/18718.
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Text in EnglishThis study aims to apply the biopolitical theories of Giorgio Agamben on homo sacer to the stereotypical representation of the violent woman. Using feminist methodologies for dismantling and exposing social stereotypes, this research explores the relationship between femininity, violence and the representation of these. By focussing on the influence of traditional narratives as found in ancient mythology and fairy tales, the study investigates the contemporary portrayal of the stereotypical violent woman using acts of dismemberment and dispossession in the work of Quentin Tarantino and Nathalie Djurberg, which serve as examples of the controversial relationship between real and filmic violence.
Art History, Visual Arts & Musicology
M.A. (Art History)