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Nathan, Sarah Katheryn. "Making "We Serve" an Inclusive Mission: How the Fargo Lions Club Integrated Women into Full Membership." Thesis, Connect to resource online, 2009. http://hdl.handle.net/1805/1948.
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Thesis (M.A.)--Indiana University, 2009.Title from screen (viewed on September 30, 2009). Department of Philanthropic Studies, Indiana University-Purdue University Indianapolis (IUPUI). Advisor(s): Frances A Huehls. Includes vita. Includes bibliographical references (leaves 51-53).
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Eschner, Marie-Christine [Verfasser], Gunilla [Akademischer Betreuer] Budde, and Thomas [Akademischer Betreuer] Etzemüller. "Service Clubs nach 1945 - Stätten der Bürgerlichkeit? / Marie-Christine Eschner ; Gunilla Budde, Thomas Etzemüller." Oldenburg : BIS der Universität Oldenburg, 2019. http://d-nb.info/1240383681/34.
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Schemm-Gregory, Reto. "Europa als ein Club voller Clubs : eine clubtheoretische Betrachtung des politischen Systems der Europäischen Union /." Frankfurtam Main [u.a.] : Lang, 2010. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020208863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Barreiros, Sandra Isabel Pantalona. "A implementação do serviço online em ginásios/health clubs: perspetiva do cliente." Master's thesis, Universidade de Évora, 2022. http://hdl.handle.net/10174/31358.
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Um problema de saúde pública, caracterizado pela transmissão do vírus SarS-Cov-2 (Covid-19), causou uma pandemia a nível mundial. Várias medidas têm sido adotadas para conter a sua propagação, sendo umas destas medidas o confinamento, que, por consequência, fez aumentar consideravelmente o uso das ferramentas de comunicação à distância em diversas áreas de atividade. O setor da atividade física e lazer, foi um dos que procurou adaptar-se às circunstâncias, focando-se nos serviços online.
O objetivo deste estudo foi conhecer o potencial do serviço online nos ginásios e health clubs, caracterizando o perfil dos potencias clientes e clientes que usufruem deste tipo de serviço, evidenciando as suas motivações para aderir ao mesmo e a sua utilidade.
Foi aplicado um questionário anónimo a 358 indivíduos, dividido em 2 grupos, (Potenciais clientes, N=202; clientes, N=158). Foi ainda analisado o potencial interesse em adquirir o serviço online, através da caracterização do serviço já existente e a utilidade do mesmo.
Os resultados apontam para que as principais motivações dos potenciais clientes do serviço são essencialmente intrínsecas, relacionadas à dimensão prática (exercício físico), dimensão psicológica e pessoal. As variáveis “Serviço de avaliação física”; “Listagem de exercícios”; “Serviço de Personal Trainer”; Consultas de nutrição”; “descrição e objetivo de treino”; “Período de duração do treino”, “Níveis de intensidade de exercícios”; “Calendário de treinos”, “relatórios diários de atividade”, “inclusão de objetivos”; “Password”; “Cloud” e “Multibanco” foram consideradas as variáveis com maior potencial de interesse e utilidade.
A análise empreendida é relevante para os gestores e diretores de ginásios e health clubs, uma vez que, não só permite elaborar planos de marketing mais eficazes, adequando o serviço online aos diferentes tipos de clientes, como também aumentar a especialização do serviço, o nível de satisfação do cliente e, consequentemente, as taxas de fidelização; The implementation of the online Service in Gymnasiums / health clubs: Customer
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A public health problem, characterized by the transmission of the SarS-Cov-2 virus (Covid-19), has caused a worldwide pandemic. Several measures have been adopted to contain the spread, one of which is the confinement, which as a result, has considerably increased the use of distance communication tools in various areas of activity. The physical activity and leisure sector was one of those that sought to adapt to the circumstances, focusing on online services.
The aim of this study was to discover the potential of online services in gyms and health clubs, characterizing the profile of potential customers and customers who enjoy this type of service, evidencing their motivations to adhere to it and its usefulness.
An anonymous questionnaire was applied to 358 individuals, divided into 2 groups, (Potential clients, N=202; clients, N=158). It was also analyzed the potential interest in acquiring the online service, through the characterization of the existing service and its usefulness.
The results indicate that the main motivations of potential service clients are essentially intrinsic, related to the practical dimension (physical exercise), psychological and personal dimension. The variables “Physical assessment service"; "Exercise library"; "Personal Trainer Service"; “Nutrition consultations"; "description and training objective"; "Duration of training", "Exercise intensity levels"; "Training schedule", "daily activity reports", "inclusion of objectives"; "Password"; "Cloud" and "ATM" were considered the variables with the greatest potential for interest and usefulness.
The analysis undertaken is relevant for managers and directors of gyms and health clubs, since it not only allows the development of more effective marketing plans, adapting the online service to different types of customers, but also increases the specialization of the service, the level of customer satisfaction and, consequently, loyalty rates.
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Gurbuz, Bulent. "The Reliability And Validity Of The Turkish Version Of The Service Quality Assessment Scale." Master's thesis, METU, 2003. http://etd.lib.metu.edu.tr/upload/2/1033844/index.pdf.
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The purpose of this study was to test the reliability and validity of the Turkish version of the Service Quality Assessment Scale (SQAS). The participants of this study constituted of 338 male (53.1%) and 298 female (46.9%) health-fitness club&rsquos members. The Confirmatory Factor Analysis (CFA) was used to examine the factor structure of the SQAS instrument, which assess the service quality of health-fitness clubs. Six-factor model of SQAS was analyzed based on the Maximum Likelihood (ML) estimation method. The goodness-of-fit indices of the model were admissible: for the expectation model Root Mean Square Error of Approximation (RMSEA) was = .067, Standardized Root Mean Square Residual (SRMR) was = .056, and both the Comparative Fit Index (CFI), the Incremental Fit Index (IFI), besides the Non-Normed Fit Index (NNFI) was = .95. For the perception model RMSEA was = .059, SRMR was = .054, and both the CFI, the IFI, as well as the NNFI was = .96. It was concluded that all of the goodness-of-fit indices of both the expectation and perception model were admissible, with the perception model slight better than the expectation model. The composite reliability and variance extracted was also calculated for expectation and perception model. Analysis indicated that CR values were all above .70 for both expectation model (.74 to 1.00) and perception model (.73 to 1.00). The variance extracted values with the exception of Child Care were comparatively lower than the .50 standard. The present study demonstrated that the SQAS with six-factor model appears to be a reliable and valid instrument to measure the service quality of health-fitness clubs.
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Ferreira, Helen de Montille. "Rede social e capital social em um clube de serviço: o caso do Rotary Club São Paulo Avenida Paulista." Pontifícia Universidade Católica de São Paulo, 2010. https://tede2.pucsp.br/handle/handle/955.
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Previous issue date: 2010-10-13A service club is a voluntary association of individuals, professionals with a common goal. It is an area of civic and political socialization where its members implement citizenship. Rotary International is one of the largest service club in the world with 105 years of existence. It has been conducted a quantitative and qualitative research to verify the characteristics of a service club of Rotary International, Rotary Club São Paulo Avenida Paulista, which develops social projects in various areas relevant to society. It is presented the socio-economic relations of the associates and relationships that they lay in the formulation and implementation of social projects. The analysis of network and social capital is the pillar of support of the members for the existence of social relevance. It discusses the importance of partnerships in the implementation of projects. The donation system, that permeates the club, brings an understanding for the commitment of the volunteers involved. Through network analysis it has been verified the internal and external relationships of the club, as well as the movement of capital by reciprocity and the motivations of volunteers. The research has revealed that the associate profile is a well established businessman, interested in using their profession to improve the quality of life of society. The internal network between members, reveals a leadership based on knowledge. The leadership does not follow the hierarchical structure of the club. The national and international network has proved to be small without large amounts of bonds. There are subgroups where the members participate in several at once. Social capital highlights the cooperation and trust between members of the international organization. The associates use the individual networks to implement the projects. There is a retribution of volunteer work performed, proving the theory of giving supports and motivates members
Um clube de serviço é uma associação voluntária de pessoas, profissionais, com um objetivo comum. É um espaço de socialização política e cívica onde seus associados implementam a cidadania. O Rotary Internacional é um dos maiores clubes de serviços no mundo, com 105 anos de existência. Foi feita uma pesquisa quantitativa e qualitativa para verificar as características de um clube de serviço do Rotary Internacional, o Rotary Club São Paulo Avenida Paulista, que elabora projetos sociais relevantes em diversas áreas para a sociedade. É apresentado o perfil sócio-econômico dos associados e as relações que eles estabelecem na formulação e execução dos projetos sociais. A análise da rede e do capital social constitui o pilar de sustentação dos associados para existência de projetos sociais de relevância. Discute-se a importância das parcerias na execução dos projetos. O sistema de dádiva que permeia o clube traz um entendimento sobre o comprometimento dos associados voluntários. Mediante a análise da rede, verificaram-se os relacionamentos internos e externos do clube, assim como a circulação do capital social pela reciprocidade e pelas motivações dos voluntários. A pesquisa revelou que o perfil do associado é o de um empresário já bem estabelecido, interessado em realizar por meio de sua profissão a melhoria de qualidade de vida da sociedade. A rede interna entre os associados revela uma liderança baseada no conhecimento e não na estrutura hierárquica do clube. A rede nacional e internacional revelou-se pequena, sem grande quantidade de laços. As motivações formam subgrupos nos quais os associados podem participar em vários ao mesmo tempo. O capital social evidencia a cooperação e a confiança existente entre os membros da organização internacional. Os associados se utilizam de suas redes individuais para implementar os projetos. Existe uma retribuição do trabalho voluntário efetuado, comprovando a teoria da dádiva como sustentação da motivação dos associados
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Bernotaitė, Laura, and Rasa Čerškutė. "Lankomiausių Šiaulių miesto pramogų klubų paslaugų kokybės įvertinimas: klientų nuomonių analizė." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090827_105955-81387.
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Magistro darbe yra iškelta Šiaulių miesto pramogų klubų rinkos teikiamų paslaugų kokybės problema. Darbe išanalizuota ir susisteminta įvairių tiek Lietuvos, tiek ir užsienio autorių publikuota medžiaga bei atlikti tyrimai, susiję su paslaugų marketingu bei kokybe, vartotojų elgsena. Darbe išsamiai išanalizuota paslaugų koncepcijos esmė bei paslaugų marketingo komplekso išskirtinumas. Darbe plačiai analizuojama paslaugų kokybė teoriniu aspektu, atlikta paslaugų kokybės modelių analizė, analizuotas paslaugų kokybės valdymas bei apibrėžiama aptarnavimo svarba paslaugų sferoje. Tyrimo metu išsiaiškinta, kad suformuluota mokslinio tyrimo hipotezė nepasitvirtina, kadangi dauguma apklaustų pramogų klubų klientų yra patenkinti Šiaulių miesto pramogų klubų teikiamų paslaugų kokybe ir ji tenkina klientų poreikius.This master‘s work analyzes the quality of the service in the recreational clubs of Siauliai. The material of the foreign authors and Lithuanian ones has been analyzed and structured. Also, the research, involving service marketing, quality and customer behaviour is made. The essence of the service conception and the oneness of the complex of the service marketing is particularly analyzed. Moreover, the paper theoretically analyzes the quality of the service, and there is the analysis of the service quality modals made. The management of the service quality is also analyzed. The importance of the service is determined. It is revealed that the hypothesis of the research is not confirmed, because most of the questioned customers are satisfied with the quality of the service in the recreational clubs in Siauliai.
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Syed, Sameera Ali. "Small business marketing : managing word of mouth in small service businesses : longitudinal case studies of independent hotels and health and fitness clubs." Thesis, Kingston University, 2009. http://eprints.kingston.ac.uk/20285/.
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Word of mouth is generally agreed to be the foremost source of new business acquisition for small businesses and owners/managers often cite 'word of mouth' referrals as the main source of business generation (Carson, 1985; Curran and Blackburn, 1994; Stokes 2000). However, little is known about how small business owners know their firms gain word of mouth or, indeed, of the dynamics that influence the incidence of word of mouth. The objective of this study is to investigate the role of word of mouth in the operation of small firms in the service sector. The thesis draws upon extant theory and original empirical evidence. Specifically, the thesis seeks to examine how recommendation can be proactively managed, which is now a central element of contemporary marketing literature (Stokes 2002). The research has incorporated three sources of data for the purpose of triangulation of different perspectives, including interviews with owners/managers at key stages of the research, customer surveys and documentary evidence from the businesses. A Longitudinal case study approach is employed to achieve the research aims. This allows an exploration of the role and management of word of mouth within small firms and provides a theoretically informed insight into the triggers of referrals and recommendations. This approach is believed to have the potential of "systematically gathering enough information about a particular person, social setting, event or group to permit the researcher to effectively understand how it operates or functions" (Berg, 1998:212). The primary units of analysis are the owners/managers in the Leisure and Tourism sector, who have proactively managed word of mouth. However, the study also includes the customers' perspectives regarding their recommending and complaining tendencies. The study has produced an original investigation about the significance of word of mouth in service sector enterprises, which includes a conceptual model of the stimulants of recommendation in small businesses.
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Baddeley, Margareta. "L'association sportive face au droit : les limites de son autonomie /." Bâle, Switzerland : Helbing & Lichtenhahn, 1994. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006358223&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Trudinger, Dave. "The Comfort of Men: A Critical History of Managerial and Professional Men in Post-war Modernisation, Australia 1945-1965." Thesis, The University of Sydney, 2004. http://hdl.handle.net/2123/718.
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This thesis is a critical history of managerial and professional men in post-Second World War Australia. The attention that I have given managerial and professional men has been determined by my own political desire to problematise the continued accomplishment of hegemony. As subjects, these men and their discursive practices enable scrutiny of the regenerative labour necessary to sustain power and necessary to realise the material results that accrue to those performing such work. My thesis examines the practices of particular groups of managerial and professional men within four discrete social settings or terrain during the post-war period. I interrogate the operations of managerial and professional men in personnel management (the terrain of work), in market research (the terrain of the market), in parenting and marriage guidance (the terrain of the family) and in the service club Rotary (the terrain of the civic). In each of these terrains I find managerial and professional men framing problems and enacting solutions. A process or intervention that makes natural the connections of interest (of advantage or disadvantage) being constantly recreated; an intervention that expresses a comfort with the mechanics and entailments of hegemony. To enable my critical history I apply, in each terrain, a framework comprising three core elements. I historicize the accomplishment of hegemony; testing the emergence of government and positive expressions of power during post-war modernisation in the local contexts of managerial and professional men's interventions. I people hegemony; identifying the practices of managerial and professional men as resources for doing social relations (in particular the relations of gender and class) and crucial to the operation of hegemony. And, thirdly, I demonstrate the interventions of these men to be interested; unravelling the possessive investments managerial and professional men make through their interventions. My scrutiny of managerial and profession men and their practices, my choice of terrains in which to study them, my analysis of the process enacted in these terrain and the sources that I have utilised are not intended to assemble a biography of men's experiences or ideal masculinities. Rather, my thesis provides a biography of interventions in order to disassemble that which appears not to be anything in particular: the ordinary regeneration of hegemony by ordinary men doing ordinary things.
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Trudinger, Dave. "The Comfort of Men: A Critical History of Managerial and Professional Men in Post-war Modernisation, Australia 1945-1965." University of Sydney. History, 2004. http://hdl.handle.net/2123/718.
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This thesis is a critical history of managerial and professional men in post-Second World War Australia. The attention that I have given managerial and professional men has been determined by my own political desire to problematise the continued accomplishment of hegemony. As subjects, these men and their discursive practices enable scrutiny of the regenerative labour necessary to sustain power and necessary to realise the material results that accrue to those performing such work. My thesis examines the practices of particular groups of managerial and professional men within four discrete social settings or terrain during the post-war period. I interrogate the operations of managerial and professional men in personnel management (the terrain of work), in market research (the terrain of the market), in parenting and marriage guidance (the terrain of the family) and in the service club Rotary (the terrain of the civic). In each of these terrains I find managerial and professional men framing problems and enacting solutions. A process or intervention that makes natural the connections of interest (of advantage or disadvantage) being constantly recreated; an intervention that expresses a comfort with the mechanics and entailments of hegemony. To enable my critical history I apply, in each terrain, a framework comprising three core elements. I historicize the accomplishment of hegemony; testing the emergence of government and positive expressions of power during post-war modernisation in the local contexts of managerial and professional men�s interventions. I people hegemony; identifying the practices of managerial and professional men as resources for doing social relations (in particular the relations of gender and class) and crucial to the operation of hegemony. And, thirdly, I demonstrate the interventions of these men to be interested; unravelling the possessive investments managerial and professional men make through their interventions. My scrutiny of managerial and profession men and their practices, my choice of terrains in which to study them, my analysis of the process enacted in these terrain and the sources that I have utilised are not intended to assemble a biography of men�s experiences or ideal masculinities. Rather, my thesis provides a biography of interventions in order to disassemble that which appears not to be anything in particular: the ordinary regeneration of hegemony by ordinary men doing ordinary things.
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Caleiras, José Miguel Biscaia. "Plano de marketing para o clube WePadel." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14679.
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Mestrado em MarketingO presente Trabalho Final de Mestrado consiste na elaboração de um plano de marketing para o Clube WePadel, a iniciar em janeiro de 2018. Com as oportunidades de mercado existentes, fruto da expansão da modalidade do padel a nível nacional, torna-se imperativo que o potencial de crescimento da empresa em estudo seja sustentado eficazmente por um plano de marketing. O objetivo primordial deste projeto é o de propor as ações de marketing que permitam a atração de novos clientes bem como de manter os já existentes. De modo a alcançar este objetivo, procedeu-se a um diagnóstico à situação atual da empresa, com enfoque na aferição da qualidade dos serviços prestados pela mesma, à determinação dos objetivos e estratégias de marketing e à elaboração das táticas de marketing-mix adequadas. A metodologia deste projeto seguiu uma abordagem mista e a estratégia de investigação adotada foi a action research. De modo a obter a informação necessária para a elaboração do estudo procedeu-se à observação participante, à recolha de dados primários e secundários, à realização de entrevistas semiestruturadas e de um inquérito por questionário, com base no instrumento QUESC, proposto por Kim e Kim (1995). Os resultados obtidos através do questionário aplicado podem traduzir-se em níveis médios de qualidade dos serviços, prestados pela empresa WePadel. Por fim, com o intuito de alcançar os objetivos propostos e tendo por base o diagnóstico efetuado à situação atual da empresa em estudo, foram definidas as táticas de marketing-mix para o período de janeiro a dezembro de 2018.
This project consists in developing a marketing plan for a company named WePadel for the year 2018. Considering the existing marketing opportunities, due to the national expansion of padel, it becomes relevant that the company's growth potential be effectively supported by a marketing plan. Thus, the main goal of this project is to propose the marketing actions that could lead to a larger attraction of customers as well as to maintain the existing ones. To achieve this main goal, a diagnosis of the company's business, focusing on measuring the services quality provided by the same was carried on, as well as setting the generic marketing strategies and goals and developing the appropriated marketing-mix tactics for the company. The methodology adopted in this project consisted on a mixed-method approach and action research was the adopted research strategy. In order to obtain the required information, participant observation, semi-structured interviews and an online questionnaire, based on the QUESC instrument proposed by Kim e Kim (1995) were carried on. The results of the questionnaire showed medium levels of services quality, provided by the company. Finally, in a way of achieving the purposed goals and based on the company's business diagnosis, marketing tactics were set for the period of January to December of the year of 2018.
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Logan, Wendy, and Janna L. Scarborough. "Connections Through Clubs: Collaboration and Coordination of a Schoolwide Program." Digital Commons @ East Tennessee State University, 2008. https://dc.etsu.edu/etsu-works/1295.
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The "Connections Through Clubs" program provides all students with the opportunity to participate in a small-group extracurricular activity and mentoring experience led by school faculty, staff, and community members during the school day throughout the academic year. This schoolwide program was developed in response to identified school needs and as a means to facilitate a strengths-enhancing school environment and to promote the developmental competencies of all students, both of which have been linked to academic and personal success. The purpose of this article is to describe the inception, implementation, and preliminary evaluation of the Connections Through Clubs program. In addition, the school counselor's collaboration, coordination, and advocacy efforts to implement this program are highlighted.
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Hammer, Joakim, and Olle Lind. "Scalable platform for health service integrations." Thesis, KTH, Data- och elektroteknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-123584.
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This thesis was performed at the company ShapeUp Club located in Stockholm, Sweden. ShapeUp Club offers a digital calorie counter service for the web, iOS and Android with data synchronization across the platforms. ShapeUp Club wants to provide their users with the option to synchronize data between ShapeUp Club and external health services. The objective for this thesis has been to develop an extension to ShapeUp Clubs current backend platform where new external health services can be plugged-in quickly and scalable. External partner APIs will be examined and implemented in the system to validate the functionality of the system. The amount of code needed to plug-in a service should be as minimal as possible for a developer to quickly add another service. To allow for scalability the platform also needs to adapt logic for how often users should be allowed to poll for data from their connected services, to minimize the database load for all parts. To handle these demands, an extension to ShapeUp Club’s current backend solution was built using the Django framework for Python. By providing a generic base class that new services inherit from, the amount of code necessary for implementing a new service is reduced to methods for API- requests, authorization and serialization of data. To reduce the number of redundant poll requests, users are placed into groups. Each group is a cluster of users with similar frequency of updates. Django’s cache framework is used to handle the concurrency of the sync tasks, which locks a user from syncing the same partner in parallel.Detta examensarbete har utförts hos företaget ShapeUp Club i Stockholm. ShapeUp Club erbjuder en digital kaloriräknare för webben, iOS och Android med synkronisering av data mellan dessa plattformar. ShapeUp Club vill kunna erbjuda sina kunder möjligheten att synkronisera data mellan ShapeUp Club och andra externa hälsotjänster. Målet med detta projekt har varit att implementera en ny tjänst till ShapeUp Clubs nuvarande backend-lösning där externa hälsotjänster snabbt och skalbart kan implementeras. Externa hälso-API:er har utvärderats och implementerats i samband med utvecklingen av den nya backendtjänsten, för att validera dess funktionalitet. Mängden kod som behövs för att implementera en hälsotjänst bör vara så minimal som möjligt för att utvecklare snabbt ska kunna lägga till ytterligare tjänster. För att systemet ska vara skalbart måste logik finnas för hur ofta användare ska tillåtas att fråga efter data mot de tjänster de har valt att synkronisera mot. För att tillfredställa dessa behov har en utökning av ShapeUp Clubs nuvarande backend-lösning byggts med ramverket Django för Python. Genom att ha en större, generisk klass som nya implementeringar ärver från så har mängden nödvändig kod för varje hälsotjänst-implementering minskats till metoder för API-anrop, autentisering och serialisering av data. För att minska antalet “onödiga” poll-anrop så placerar vi användare i olika grupper beroende på om deras poll-anrop frekvent återvänder utan någon ny information. De olika grupperna bestämmer sedan hur länge användarna måste vänta innan de tillåts göra nya poll-anrop.
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Tang, Pui-hang, and 鄧沛恒. "A study of the Boys' and Girls' Clubs Association of HongKong, 1935-1960 =." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B31686084.
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Lacerda, Renato Santos. "ROTARY CLUB PODER INVISÍVEL NA TERRA PROMETIDA (1959-1967)." Universidade Federal do Espírito Santo, 2007. http://repositorio.ufes.br/handle/10/6323.
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Previous issue date: 2007-07-27In this research, the spotlights are aimed on the historical years between 1959 and 1967, with the main purpose of showing the scenic arrangements of the installation, organization and performance of a Rotary Club in a geographical scenery that was in mutation phase. That territory, formerly denominated Promised Earth or Canaan of the Industry, was soon substituted by the nomenclature Steel Valley .The partners founders of that first Rotary Club conceived themselves as foreigners from the Canaan of the State of Minas that emanated "milk and honey". Native from another lands, they met each other and they were met in order to form a service club in the Nacional Valley of Redemption, but with intense institutional entails to an international corporation. Organized under the doctrine of the interest well understood, the associated agents, each one, with his composition and capital volume, of economic, cultural, social, symbolic or political nature, they allowed, through the mechanism of capital convertibility, to concentrate, in the regional community, a power, capable to produce real effects without apparent waste of energy. As a voluntary and oligarchical association, this service club was, in a way, a institutional vehicle, in the local sphere, of appropriation, incorporation, reproduction and diffusion of visions of world of the ideological corpus of International Rotary.
Nesta pesquisa, os holofotes estão apontados sobre os anos históricos, compreendidos entre 1959 e 1967, com a finalidade última de mostrar os arranjos cênicos da instalação, organização e atuação de um Rotary Club num cenário geográfico que se encontrava em fase de mutação. Esse território, outrora denominado Terra Prometida ou Canaã da Indústria, foi logo substituído pela nomenclatura Vale do Aço. Os Sócios fundadores desse primeiro Rotary Club conceberam-se como forasteiros da Canaã do Estado de Minas que emanava leite e mel . Originários de outras terras, encontraram-se e foram encontrados para formarem um clube de serviço no Vale da Redenção Nacional, mas com fortes vínculos institucionais a uma corporação internacional. Organizados sob a doutrina do interesse bem compreendido, os agentes associados, cada qual, com sua composição e volume de capital, sejam eles de natureza econômica, cultural, social, simbólico e/ou político, que permitiu, através do mecanismo de convertibilidade de capital, potencializar, na comunidade regional, um poder capaz de produzir efeitos reais sem dispêndio aparente de energia. Como uma associação voluntária e oligárquica, esse clube de serviço foi, em alguma medida, um veículo institucional, na esfera local, de apropriação, incorporação, reprodução e difusão de visões de mundo do corpus ideológico do Rotary Internacional.
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Rintjema, Janet M. "An evaluation of service quality at a private fitness club." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0005/MQ35522.pdf.
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Pinto, João Chanças Miranda da Silva. "Plano de marketing Clube Recreativo e Cultural Quinta dos Lombos – Secção de Corfebol." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/20129.
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Mestrado em MarketingEste Trabalho Final de Mestrado, trabalho de projeto, tem como principal objetivo definir as estratégias de marketing e plano de ação para a seção de Corfebol do Clube Recreativo e Cultural Quinta dos Lombos, para a época 2020 - 2021. O Clube encontra se situado em Carcavelos, no concelho de Cascais, no distrito de Lisboa. A metodologia utilizada para a realização deste projeto foi a action research, sendo o horizonte temporal cross-sectional. Tendo sido realizados inquéritos por questionário, utilizando o instrumento de aferição de qualidade de serviços desportivos QUESC, a todos os atletas seniores praticantes da modalidade do Corfebol. Foram também realizadas entrevistas informais aos atletas seniores, e entrevistas semiestruturadas a três especialistas nesta modalidade e a dois membros da Direção do Clube. Os resultados alcançados através do inquérito são traduzidos em bons níveis de qualidade do serviço prestado pelo CRCQL. Foi realizado também um orçamento e um calendário para as ações necessárias para se implementar este Plano de Marketing, de modo a atingir os objetivos delineados (ex: a angariação de novos atletas).
This Master's Final Project work, has as its main objective to define the marketing strategies and action plan for the Korfball section of Quinta dos Lombos Cultural and Recreational Club, for the season 2020 - 2021. The Club is located in Carcavelos, in the municipality of Cascais, in the district of Lisbon. The methodology used to carry out this project was action research, with the cross-sectional time horizon. Questionnaires were conducted using the QUESC quality of service measurement tool for all senior athletes practicing Korfball. Informal interviews were also conducted with senior athletes and semi-structured interviews with three specialists of this sport and two board members of the Club. The results achieved through the survey translate into good levels of quality of the service provided by CRCQL. A budget and calendar were also made for the actions required to implement this Marketing Plan in order to achieve the objectives outlined (eg, the recruitment of new athletes).
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QUEVEDO, Daniella Cristina Santos. "A recupera??o de falhas na presta??o de servi?os hoteleiros como ferramenta de relacionamento: um estudo na empresa Club Med Brasil." Universidade Federal Rural do Rio de Janeiro, 2016. https://tede.ufrrj.br/jspui/handle/jspui/1953.
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This dissertation has as general focus, search how Club Med Brasil uses the recovery of failures in the provision of hotel services as a tool of relationship with their clients. The choice for this theme was due to the relevance that the recovery of failures in services has in construction and maintenance on relationship of the companies with its clients since that clients are even more demand and consciuos of their rights on provision of services provided by a company. The provision of services in the hotel industry in particular, failures are inherent to the activities made on uncountable variables. That's why companies need to have estrategies well defined about their process, procedures, instruments and action plans so that their employees can act quickly and on a effective way in critical incident cases occurred on 'moments of truth', wich are moments of direct interaction between representatives of the company and their clients. About theoretical basis, were discussed concepts of marketing, services marketing, characterization and quality of services, satisfaction of clients and their expectations, failures on services, recovery of failures in services, the importancy of people in it, relationship and finally, tourism and hospitality. About this study, the methodology used was a qualitative approach of an exploratory and descriptive nature, with collected data by deep interviews ways. Ten interviews were made with employees that hold management positions and are directly linked to the department that takes care of the relationship between Club Med and their clients. The collected datas on those interviews were interpreted through the analysis of the content. The main conclusions show that Club Med Brasil intend act as preventive way on failures in the provision of its hotel services, not omitting when it occures and having the quick reaction as a feature when the clients need. The Club Med Brasil owns procedures to treat the recovery of failures in its hotel services, aiming the improvement of quality on provided services, the increase of satisfaction level and fortification of building and mainteance of the relationship with clients. However, it seems to need of an step inside its process of recovery on failures of services, as new procedures and tools so that it will be able to get an final evaluation on its actions, internal procedures and propposal of adopted solutions to identify the final level of clients satisfaction.
Esta disserta??o teve como objetivo geral pesquisar como o Club Med Brasil utiliza a recupera??o de falhas na presta??o dos servi?os hoteleiros como ferramenta de relacionamento com os seus clientes. A escolha do tema se deu em fun??o da relev?ncia que a recupera??o de falhas em servi?os possui na constru??o e manuten??o do relacionamento das organiza??es com seus clientes, uma vez que os mesmos est?o cada vez mais exigentes e conscientes dos seus direitos quando da presta??o de servi?os por parte de uma empresa. No ramo hoteleiro em especial, na presta??o de servi?os as falhas s?o inerentes ?s atividades realizadas fun??o de in?meras vari?veis. Por este motivo ? preciso que as organiza??es tenham estrat?gias bem definidas quanto aos seus processos, procedimentos, instrumentos e planos de a??o, para que seus funcion?rios possam atuar de forma r?pida e eficaz em casos de incidentes cr?ticos ocorridos nos ?momentos da verdade?, que s?o os momentos de intera??o direta entre os representantes da empresa e os seus clientes. Na fundamenta??o te?rica foram abordados conceitos de marketing, marketing de servi?os, caracteriza??o dos servi?os, qualidade em servi?os e satisfa??o de cliente, as expectativas dos clientes e as falhas nos servi?os, a recupera??o de falhas em servi?os, a import?ncia das pessoas na recupera??o de falhas em servi?os, marketing de relacionamento e por fim, turismo e hotelaria. No estudo a metodologia utilizada foi uma abordagem qualitativa, de cunho explorat?rio e descritivo, com os dados coletados por meio de entrevistas aprofundadas. Foram realizadas dez entrevistas com funcion?rios que ocupam cargos de gest?o e que est?o diretamente ligados ao departamento que trata do relacionamento entre o Club Med Brasil e seus clientes. Os dados coletados nas referidas entrevistas foram interpretados atrav?s da an?lise de conte?do. As principais conclus?es demonstram que o Club Med Brasil busca atuar de forma preventiva no que tange as falhas na presta??o de seus servi?os hoteleiros, n?o se omitindo quando as mesmas ocorrem, tendo como caracter?stica a r?pida rea??o quando do acionamento pelo cliente. O Club Med Brasil possui procedimentos para tratar da recupera??o de falhas nos seus servi?os hoteleiros, visando assim melhorar a qualidade dos servi?os prestados, aumento no n?vel de satisfa??o e fortalecimento da constru??o e manuten??o do relacionamento com os seus clientes. No entanto, parece carecer de uma etapa dentro do seu processo de recupera??o de falhas nos servi?os, entendam-se novos procedimentos e novos instrumentos, que seja capaz de obter uma avalia??o final das suas a??es, seus procedimentos internos e das propostas de solu??es adotadas, no sentido de identificar o n?vel final de satisfa??o dos clientes.
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Earle-Crane, Michelle. "The quality of prenatal care : experiences of women attending Healthy Baby Clubs /." St. John's, NF : [s.n.], 2000.
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Bodet, Guillaume. "Un enrichissement de la relation satisfaction-fidélité par le concept d'engagement : une application dans les services sportifs récréatifs de forme." Dijon, 2005. http://www.theses.fr/2005DIJOE009.
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Castillo, Gonzales Diameth Milagros, De la Cruz Lisa Sarita Andrea Flores, and Ponce de León Percy Morales. "Club de 4 Patas." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/625024.
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El desarrollo del presente trabajo se genera por la necesidad que tienen las personas de encontrar una veterinaria en la ciudad de Lima que atienda las 24 horas del día por que durante la madrugada es dificil encontrar a alguien que te ayude si tu mascota tiene un problema de salud, generando una gran preocupación para aquellas personas que cuenten con una. Este compañero de 4 patas (Perro y gato) se ha convertido en un integrante más para todas las familias y todos buscan su bienestar.
Debido a ello, se creó “El Club de 4 patas”, una idea de negocio que ofrecerá el servicio de asistencia médica las 24 horas del día a aquellas personas que cuenten con una mascota permitiendole ubicar al veterinario más cercano y darle solución a la emergencia que tengan con ellos en el momento que lo necesiten.
Este servicio será ofrecido a través de una webApp, de lunes a domingo, las 24 horas del día y se desarrollará en primera instancia en los siguientes 3 distritos Surco, San Borja y Miraflores. Para esto, la empresa gestionará el contacto del cliente con el veterinario más cercano al consumidor final mediante la webApp.
The development of the present work comes because of the needs that people have on finding a veterinary hospital in Lima that has an open door policy of 24/7, since is very difficult to find somebody who can help you with your pet if they have an illness on the early morning hours or in the middle of the night. This four-legged partner (cat or dog) has become in another member of any of the families that they are part of, and everybody is looking out for them and their health.
So, due to this concern, we have created “ El Club de 4 Patas” or “ The Four-Legged Club”, a business idea that will offer medical assistance 24 hours a day to those people who have a pet and that will give them the ease and peace of finding a veterinarian close to them so they can attend to their needs in the moment they have them.
This service will be offer trough out a webApp, from Monday to Sunday, and all day around. The service will be given in its beginning in the districts of Surco, San Borja and Miraflores. In order to accomplish this goal, the company will patch the client with the veterinarian closest to their home using this webApp.Trabajo de investigación
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Risdon, Penny. "A text development process to improve the comprehensiblity of educational text." Diss., This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-07282008-135503/.
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Rich, Dustin. "Student engagement in Pacific Recreation's programs, services, and facilities as a predictor of participation in sports clubs." Scholarly Commons, 2019. https://scholarlycommons.pacific.edu/uop_etds/3586.
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Sports clubs are a program ran through Pacific Recreation at the University of the Pacific. This study determines whether using services and facilities that Pacific Recreation offers has a statistically significant relationship with students joining or participating in sports clubs.
METHOD: When a student comes into the Baun Fitness Center to work out, participate in a class, take part of personal training, or climb the rock tower, that student has to swipe into the facility and service of choice. The same process occurs for when a student wants to use external services like Intramural Sports and Informal Recreation. Quantitative data were pulled from Innosoft Fusion, software that Pacific Recreation utilizes to manage and track their facilities, programs, and services. 2,332 individual student datum were analyzed from the information received from Innosoft Fusion to measure student engagement from the Fall 2017 semester.
RESULTS: The Baun Fitness Center and other external services were found to play a significant role with association with participation in sports clubs. Participation in Baun Fitness Center workouts, rock tower, informal recreation, tiger training, and intramural sports associates with participation in sports clubs. It was determined that for each additional individual that participates in these services or programs, there would be an increased chance of individuals to also participate in sports clubs.
CONCLUSION: It was concluded that there are additional ways for sports clubs to advertise and promote their clubs for recruitment. Pacific Recreation’ marketing department can use the results from this study to analyze and plan additional marketing strategies that can use cross-promotion from the programs, services, and facilities Pacific Recreation has to offer. This study recommends multiple future research ideas for Pacific Recreation to take apart in to gain new insights on participation and marketing ideas from all of their programs.
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Tsan, Chiachi. "Measuring service quality of professional sports events : an empirical study of Newcastle Ice-hockey Club." Thesis, University of Sunderland, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.285581.
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Benito, Colio Berta. "Análisis de la política comercial de los centros y clubs deportivos de Catalunya." Doctoral thesis, Universitat de Barcelona, 2021. http://hdl.handle.net/10803/671861.
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El deporte ha experimentado una gran evolución a lo largo de los años, hecho que se ha reflejado de manera directa en un aumento de la población practicante y en un incremento de la oferta de las instalaciones deportivas.
En mercados en constante evolución y altamente competitivos, la excelencia en la prestación de servicios juega un papel decisivo. De este modo, resulta imprescindible que los centros y clubs deportivos presenten una política comercial definida, orientada a la prestación de un servicio de calidad como elemento diferenciador entre la competencia.
Pese a la importancia de dicha temática, no se ha encontrado literatura que discuta de manera específica la gestión de la política comercial en el ámbito deportivo en nuestro país. Asimismo, tampoco se han hallado estudios del sector que hayan utilizado la técnica del mystery shopper. De este modo, la presente investigación tiene como objetivo analizar la gestión de la política comercial de los centros y clubs deportivos de Catalunya.
Los resultados de la presente investigación muestran modelos de gestión diferenciados en función de la tipología de centro o club deportivo, siendo los centros deportivos privados los que presentan una política comercial más definida. Las conclusiones del presente estudio pueden ser de interés y de ayuda a los gestores de las entidades deportivas para establecer sus políticas comerciales.Sport has experienced a huge evolution throughout the years, which is directly reflected on an increase in the population engaged in sport, as well as in the supply of sports facilities. In constantly evolving and highly competitive markets, excellence in service delivery plays a decisive role. Therefore, it is essential that sports centres and clubs present a defined trade policy aimed at providing a quality service as a differentiating element among the competition. Despite the importance of this topic, no literature has been found that specifically discusses the management of sport trade policy in Catalonia. Furthermore, there are no studies in the sector that make use of the technique of the mystery shopper. Consequently, this research aims to analyse the management of the commercial policy of sports centres and clubs in Catalonia. The results of this research will show differentiated management models depending on the type of sports centre or club, with private sports centres being the ones with a more defined trade policy. The conclusions of this study could be useful and helpful for the managers of sports entities in order to establish their own trade policy.
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Antunes, Miguel di Giovine Freire de Andrade. "Plano de marketing para o CES (Clube Exercício e Saúde)." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11419.
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Mestrado em MarketingO Plano de Marketing apresentado neste trabalho é para o ginásio CES (Clube Exercício e Saúde), localizado dentro da Universidade Lusófona de Humanidades e Tecnologias. O público-alvo é bastante abrangente e vai dos 18 aos 65 anos. Actualmente, a população é cada vez mais sedentária, e muita gente tem problemas de excesso de peso. Devido a isso, as pessoas têm-se preocupado mais com a activdade física. Nos últimos dez anos, tem-se assistido a um crescimento de ginásios e health clubs; apesar disso, a crise financeira existente em Portugal pode ser um entrave para algumas pessoas frequentarem os ginásios. Assim, o conceito de ginásio low-cost tem ganho bastantes adeptos ultimamente, pois alia bons serviços a preços reduzidos. O objectivo deste plano é tentar fazer uma análise completa desta área, tanto na vertente teórica, falando da importância do fitness e da actividade física, como na parte empírica, onde se descreve o ginásio. Para a empresa encontrar o rumo do sucesso, precisa de prestar um bom serviço e ter ofertas de qualidade. Para isso, é vital que haja uma boa comunicação, pois só assim conseguirá chamar mais clientes, e recursos humanos motivados, já que estes podem ajudar a que haja uma maior fidelização dos clientes.
The Marketing Plan presented in this work was made for the gym CES (Clube Exerício e Saúde), located inside the Universidade Lusófona de Humanidades e Tecnologias. Our target audience ranges widely between 18 to 65 year-old people. Nowadays, the population is increasingly sedentary, and many people struggle with being overweight. Because of that, people have been worrying more about their physical activity. In the last 10 years, we have observed an increase in the number of gyms and health clubs; in spite of that, the economic crisis in Portugal may be an obstacle for some people who want to go to gyms. Therefore, the concept of a low-cost gym has recently gained many followers, since it unites the advantages of great services with reduced prices. The main goal of this plan is to attempt a full analysis of this area, from a theoretical point of view, discussing the importance of fitness and physical activity, as well as the empirical section, where the gym is described. If a company wishes to find the route to success, it must provide good service and quality offers. In order to achieve that, it is vital to have great communication, as that is the only way to acquire more clients, and motivated human resources, since they can help to achieve greater loyalty from the clients.
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José, Susana Silva. "Communication strategies for NGO: the Rotary Club case." Master's thesis, 2012. http://hdl.handle.net/10071/4903.
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There are numerous projects developed by non-governmental organizations promoting peace
and international understanding. There are numerous people involved who use their time off
volunteering for a cause. However, centenary organizations like Rotary International still
have a low degree of notoriety.
This thesis is presented in form of case study, unveils outlines of what Rotary is and its main
challenges: aging membership and the reduced level of public recognition.
To take a representative picture of what is happening in various international clubs 47
surveys were conducted in geographically different clubs. Then, it was created a case study
based on these data and also my knowledge of the movement, as a member, participant in
various conferences, congresses, seminars, workshops and district councils, as well as
conversations and interviews with Rotarians.
The suggested approach in solving the case will make it possible to come into direct contact
with representatives from Rotary, knowing their actions at the source and have a chance of
“being one of them” suggesting strategies for the problems presented, by creating a plan of
action to conquer new members and communicate the concept in their community properly.São inúmeros os projetos desenvolvidos por organizações não governamentais em prol da paz e da compreensão mundial. São inúmeras as pessoas envolvidas e que tomam o seu tempo livre como voluntários por uma causa. Porém, organizações centenárias como o Rotary Club continuam a ter um reduzido grau de notabilidade. Esta tese em forma de Estudo de Caso, dá a conhecer linhas gerais do que é Rotary, e alguns dos seus principais desafios: envelhecimento do quadro social e pouco nível de reconhecimento público. De modo a ter um panorama representativo do que acontece em vários clubes internacionais, foi realizado inquéritos a 47 clubes. Em seguida, foi criado um caso de estudo baseado nestes dados e também no meu conhecimento do movimento, enquanto integrante, participante em várias conferências, congressos, seminários, workshops e conselhos distritais, bem como em conversas e entrevistas a rotários. A abordagem proposta na resolução do caso fará com que seja possível entrar em contacto direto com representantes de Rotary, conhecer na fonte as suas ações e “estar no seu lugar” sugerindo estratégias adequadas para os problemas apresentados, criando um plano de ação que visa conquistar novos membros e comunicar melhor o conceito na comunidade.
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Gradinger, Sebastian [Verfasser]. "Service Clubs : zur Institutionalisierung von Solidarität und Sozialkapital / von Sebastian Gradinger." 2006. http://d-nb.info/980930642/34.
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Lin, Chung-Hsien, and 林聰賢. "A Study of Service Quality and Customer Satisfaction of the R.O.C Force Owned Golf Clubs for C.C.K golf club." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/56489714485233852445.
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碩士臺北巿立體育學院
運動科學研究所
96
Abstract The purpose of this study was to understand the C.C.K golf club characteristics of demographic variables and participation of customers in C.C.K Golf Club. In addition, it tried to uncover the differences between those customers’ demographics and participation on service quality of customers in C.C.K Golf Club. It was also to probe into the differences between that customers’ demographic and participation on customers satisfaction of customers in C.C.K Golf Club. Thus, it was tried to research the relation that experienced on service quality and customers satisfaction of customers in C.C.K Golf Club. The 395 survey attendants were customers of C.C.K Golf Club and they filled in survey questions at C.C.K Golf Club. According to the data collected from survey, it could be analyzed by Descriptive Statistics, t-test, one-way ANOVA, Pearson Product-Moment Correlation and Scheffe’s method. The following 5 points were the result that analyzed by the survey: 1.The ratio of male golf players was higher than female players; the major of golf players were between 31 and 40 years old and married; most of them owned the degree of college and the university school record majority; their income was mostly higher than 35001-70000 NTD per month. 2.The most customers of C.C.K Golf Club were non-members who did not play golf at specific time and day. 3.The demographic variable of C.C.K Golf Club notably different service qulity include ages, careers. 4.The demographic variable of C.C.K Golf Club notably different satisfies include ages,careers, average monthly incomes. 5.Service quality and customers’ satisfaction are relative to customers who played at C.C.K Golf Club. Key words: C.C.K golf club, customer’s, satisfaction
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Van, Leeuwen Linda. "Determinants of customer satisfaction with the season ticket service of professional sport clubs." 2001. http://hdl.handle.net/2100/1033.
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University of Technology, Sydney. Faculty of Business.Customer satisfaction is associated with numerous positive business outcomes (Kotler, 1994) and is recognised as an important field of study. However, only limited research has addressed the satisfaction of the sport customer with even fewer studies (Madrigal, 1995 ; Wakefield & Blodgett, 1994) examining the determinants of this satisfaction. Furthermore, no customer satisfaction research has addressed the determinants of satisfaction with the season ticket service. Season ticket holders are among professional sport clubs' most important customers. Professional sport clubs need to be cognisant of those factors that influence the satisfaction of their customers, particularly season ticket holders. This research empirically tested the detenninants of customer satisfaction with the season ticket service of professional sport clubs. Two research models were developed and tested in this thesis: the Expectations Model and the Non-Expectations Model. The models were grounded in the disconfirmation of expectations theory of customer satisfaction, sport marketing theory, social identity theory and services marketing theory. Specifically, the models extended the Disconfirmation of Expectations Model (DEM) to incorporate club identification and the win/lose phenomenon as determinants of sport customer satisfaction. The initial inspiration for the inclusion of the two sport-specific detenninants arose from the work of Mullin (1985). The models also included the outcome variable of repeat purchase intention as commonly suggested by the literature. Furthermore, the models accounted for customer satisfaction arising from both the core (i.e., the actual game) and peripheral (i.e., factors external to the game) dimensions of the season ticket service, in accord with services marketing theory. Season ticket holders from 10 of the 11 clubs in the Australian National Basketball League (NBL) participated in the research. The research employed a two-stage design whereby season ticket holders who returned useable questionnaires from the pre-season survey were later administered with a post-season questionnaire. Of the 808 questionnaires distributed in the second survey, 577 useable questionnaires were returned, representing a response rate of 71.41 percent. Structural equation modelling was the dominant mode of analysis employed in this thesis. The data analysis together with existing theory indicated that the Non Expectations model was the superior representation of the customer satisfaction process. The superiority of the Non-Expectations model put in question the utility of the DEM as a useful paradigm of customer satisfaction determinants. The research findings indicated that club identification, followed by the win/lose phenomenon, had the greatest influence on customer satisfaction. All other determinants were also found to influence customer satisfaction. Furthermore, the results indicated that customer satisfaction arises from the core as well as peripheral dimensions of the season ticket service. Importantly, these results revealed that professional sport clubs do have control over the satisfaction experienced by season ticket holders irrespective of whether the team wins or loses. This thesis examined relationships that had not previously been subjected to empirical investigation. The research findings considerably aid our understanding of the determinants of sport customer satisfaction, particularly satisfaction with the season ticket service of professional sport clubs. Furthermore, the findings have significant managerial implications for professional sport clubs.
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LI, SSU-CHAN, and 李思嬋. "The Project And Implementation of Service Learning Clubs in A Senior High School." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/f475m4.
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碩士慈濟大學
教育研究所
106
The main purpose of this study was to develop club activities of the service learning for senior high school students. Four specific aims of the study are as follow. First, it intended to investigate the needs of local disadvantaged ethnic groups or institutions. Second, it aimed to develop appropriate service learning projects for them. Third, it analyzed the process of implementing the service learning and the improvement of service providers and people who received service. Finally, it also explored methods or strategies to make improvement for the further implementation of service learning clubs in the future. This is an action research. 25 first and second graders (13 males and 12 females) who attended service learning club at a private senior high school in eastern Taiwan were recruited in the current study. The main instrumental tool is the service learning project that provided for the students in service club. The total of four times service learning project practice and rehearsals were implemented in classroom. Then, other four times actual service learning were conducted in the institution. Moreover, worksheets, class observations and video record, interviews, reflective journals were also used to gain rich data. As for data analysis, the data were analyzed through document, interview, observation and content analysis. The main findings are as follows: (1) With combing a 12-year Basic Education curricula which emphasize the concepts of ‘‘Spontaneity’’, ‘‘Interaction’’ and ‘‘Common Good’’, students can use strategies to collect information spontaneously on their own. (2) The project was divided into four times actual services based on four different themes in terms of “Good Mood in Summer”, “Cherry Love in Autumn”, “Winter Christmas” and “Spring Festival.” (3) The challenges encountered and the solutions while implementing the project were demonstrated. For example, one who has inadequate skills of collecting information needs more practices. One who lacks communication skills in a team needs to learn communicate with patience. One who lacks action needs team’s binding force, and one who is not good at scheduling needs more experience. (4) The teamwork ability and empathy of service provider are better than before. (5) Students can understand more about his or her capability and interest through the actual experience of service learning. Finally, based on the results, suggestions are provided for both senior high schools and future research. Key words: service learning, club activity
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Liu, Bo-Jun, and 劉博鈞. "A Study on the Relationships between Health Clubs′ Service Quality, Customers′ Values and Consuming Behaviors of Health and Fitness Clubs in Taichung Area." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/65991099684487681097.
Full textAbstract:
碩士大葉大學
運動事業管理學系
95
The purpose of this research was to investigate Service Quality、Customers′ Val-ues(practical values、hedonic values) and Consuming Behaviors for the health and fit-ness club members, and furthermore to analyze the relationships between club mem-bers′ Customers' Values and Degree of Service Quality Satisfaction, Customers' Values and Consuming Behaviors. 486 valid questionnaires were collected. Descriptive Statis-tics, Factor Analysis and Pearson Product-Moment Correlation Analysis were used to analyze research data, the findings were：1. the club members was somewhat satisfied with service quality (mean was 3.7175); 2. the club members was somewhat satisfied with customers′ values (mean was 3.6121); 3. the frequency of exercise for the major-ity of club members were once a week(38.3%), and the expenditure per month was un-der NT$1,000 for the majority of members(45.1); 4. there were positive relationships between members’ practical values and degree of service quality satisfaction, and be-tween hedonic values and degree of service quality satisfaction; 5.there was a positive relationship between practical values and frequency of exercise, and there was no sig-nificant relationship between practical values and expenditure per month; there was a negative relationship between hedonic values and frequency of exercise, but a positive relationship between hedonic values and expenditure per month.
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Jang, Shyan-Sheng, and 張賢盛. "Studies on the Consnming Behavior and Service Quality of Golf Clubs in Tainan Region." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/87647421961972476620.
Full textAbstract:
碩士國立體育學院
體育研究所
93
Studies on the Consuming Behavior and Service Quality of Golf Clubs in Tainan Region Abstract The purpose of the study is to confer the consuming behavior and the service quality of the golf clubs in Tainan region. This study is based on the consumers of the five golf clubs in Tainan. With 400 testing samples and 290 effective samples. Gather all the data from Standard Deviation, etc., the result as follow: 1.After stating the analysis of the personal information of the consumers. We found out that the male consumers majority of the population, aged from 31~40, most of them aremarried, at least college graduated, worked in industrial, commercial, and educational field, with monthly salary of 50,000NT~ 100,000NT, participating in golfing 2~4 times a weekusually on weekends before 6 am, paid with credit cards or cash, the standard deviation is 10~19. 2.Male consumer value service quality more than females do. Older consumers value service quality more than younger do. Higher educated values service quality more than those who are less educated. There’s no difference among occupations. 3.The Satisfaction of the consumer: gender and education level have noticeable difference, education level has remarkable difference in service entry, occupation, participating frequency, and average club numbers have striking difference. Marriage played an important role in the environment. We discuss the result and advice the golf business. Key words: gold,service quality, consuming behavior
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Chung, Jui-Hsin, and 鍾睿昕. "The Study of Service Quality and the Participation Motivation of Seniors in Fitness Clubs." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/e82z6b.
Full textAbstract:
碩士臺北市立大學
休閒運動管理學系碩士班
107
Fitness clubs have been increasing in recent years, and so has the percentage of seniors who participate in such clubs. The relationship between the motivation of senior participants and the service quality investigated by most researchers was based on privately managed public sports centers; however, fewer studies have focused on private fitness clubs. Therefore, the purpose of this study was to investigate the relationship between the motivation of senior participants in fitness clubs and the service quality, and whether different backgrounds of the participants may affect their motivation and the service quality. Study method: Subjects (male 55, female 143, total 198), the average age of whom was 70.9, were investigated by questionnaires, and scales for participation motivation and for the service quality were used as research tools. Analysis was done with descriptive statistics, the independent samples t test, the one-way ANOVA, and Pearson’s product-moment correlation. Results: 1. The motivation was significantly different (p<.05) for seniors having different exercise frequency (t= -3.07) and different willingness to pay (F= 4.39), but not significantly different (p>.05) for different gender and different age 2. The service quality was significantly different (p<.05) for seniors of different age (F= 5.97) and having different willingness to pay (F= 4.39), but not significantly different (p>.05) for different gender and different exercise frequency 3. The participation motivation was significantly positively correlated with the service quality (r = .44, p < .05). Conclusion: The seniors having higher exercise frequency had stronger motivation to participate in fitness clubs than those having lower exercise frequency, and the more they were willing to pay, the stronger were their motivation, but gender and age made no significant difference. The service quality was better for the older and for those that were more willing to pay. Seniors feeling better service quality had stronger motivation to participate.
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YU, WU TSUNG, and 吳聰裕. "A Study of Service Quality and Total Satisfaction for Members in Kaohsiung´s Fitness Clubs." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/22627961435961452891.
Full textAbstract:
碩士大葉大學
休閒事業管理學系碩士在職專班
93
The purpose of this study is to research on service quality of fitness club and overall satisfaction of members. The result of this study will provide reference resources for improving service quality to fitness club owners. The objects of this study are members in fitness club in Kaohsiung City, and this study applies the difference of expectation and perception of service in Tangibles, Reliability, Responsiveness, Assurance, and Empathy five different respects to judge service quality. In addition, this study also utilizes Importance-Performance Analysis（I.P.A.）to research on members’ degree of satisfaction and emphasis on service items that fitness center provided. This study is using Convenience Sampling, and total valid surveys are 374 copies from April 15 to 20 in 2005. According to the data and information collected from valid survey, I applied descriptive statistics, One-Sample t-test, One-way ANOVA, and Paired-Sample t-test to analyze data. The following summary is the result after analyzing: 1. The most important service item for fitness members is “sanitation and cleanness of facility”, and the second important item is “professional qualification of trainers”. The less emphasis is “clean and neat apparel of service staffs”, and the second less important item is “capacity of parking space in fitness club”. 2. The most satisfaction for members is “clean and neat apparel of service teams” and “service team’s politeness and kindness to customers”. The less satisfaction is “capacity of parking space in fitness club”. 3. The overall satisfaction of members in fitness center is between a little satisfied and satisfied. 4. We found the following four service items need to be improved through using I.P.A.: a.Sanitation and cleanness of facility. b.Fitness club will accomplish the service that promised to customer in time. c.Service staffs of fitness club have ability to deal with emergent accident. d.Service staffs’ attitude and speed of taking care of members’ complaints. e.Fitness club will put members’ right and benefit as first priority.
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葉日煌. "A Study on the Service Quality Perceptions for Participants of Senior High School Sports Clubs." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/66060213939161658982.
Full textAbstract:
碩士國立臺灣師範大學
體育學系在職進修碩士班
94
The purpose of this study is to understand senior high school participants of sports clubs, as well as their expectations from the clubs and their evaluations of the clubs after having actual experience. It also compares senior high school participants of different backgrounds. The results of this study are valuable for offering the service quality satisfaction poll of senior high school participants of sports clubs. This study employs a "Questionnaire on the Service Quality Perceptions for Participants of Senior High School Sports Clubs." It analyzes 375 completed questionnaires after issuing 400 copies. The descriptive statistics, variable analysis, Pearson's product-moment correlation , independent-samples t-test, one-factor analysis of variance, and Scheffe are used to determine the relationships between variables. The results are shown as follows. 1. Senior high school participants of sports clubs in Hsinchu City are dominantly males, 2nd-graders in senior high schools, non-athletic school team members, participating in ball sports. 2. Participants' expectations from sports clubs are in the order of "Physical Environment Quality", "Program Quality", "Outcome Quality", and "Interaction Quality." Their evaluations of actual experience in the clubs are in the order of "Outcome Quality", "Program Quality", "Interaction Quality", and "Physical Environment Quality." 3. Different results between students of different backgrounds are listed below. (1) As for the expectations from sports clubs, gender and age are not significant variables, while being school team members, taking after-school classes, and the types of sports are. (2) In terms of actual experience in the clubs, age is not a significant variable, while gender, being school team members, taking after-school classes, and the types of sports are. 4. The results of this study indicate that senior high school participants in sports clubs are not satisfied with the service quality. The unsatisfactory variables are in the order of "Physical Environment Quality", "Program Quality", "Interaction Quality", and "Outcome Quality." 5. Different satisfaction results between students of different backgrounds are listed below. (1) Age is not a significant variable in the satisfaction poll. (2) Gender, being school team members, taking after-school classes, and the types of sports are significant variables.
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Shih, Yu-kuan, and 施佑冠. "THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION AND REPURCHASE INTENTIONS AT FITNESS CLUBS IN TAIWAN." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/62207581845560845992.
Full textAbstract:
碩士大同大學
事業經營研究所
91
Because of the economic development, living standard enhancement, and medical environment improvement, the Taiwanese life expectancy has increased. Only 26 fitness clubs in 1996, there are already 138 fitness clubs in Taiwan in 2002. The leisure and fitness business has grown and boomed in Taiwan, and the main revenue taken from members has met competition. So how to build the good relationship with customer is the key issue worthwhile researching. A best way companies can respond to the competitive pressure they face is a strategy that is focused on customer retention as a key element. Customer retention has been defined as the customer’s intention to repurchase and willingness to recommend to other potential customers. This customer is significantly affected by customer satisfaction with the marketer’s service. Therefore, this study attempts to investigate the influence of service quality on customer satisfaction and repurchase intentions in Taiwan. A self-assessment questionnaire, especially for fitness quality, developed by Chang (1998), was utilized. Research population of this study was three major fitness clubs in Taiwan─Youth Camp(佳姿), Alexander(亞力山大) and California(加州). Sampling method used in this study was to investigate at fitness clubs after the members exercising in the clubs. After eliminating 4 unusable questionnaires, a 98.8 percent valid response rate was yielded in this study. The sample in the study was comprised of 326 fitness club members from the three fitness clubs in Taiwan. The multiple regression statistical method was employed to find out the most influential factor among the nine service quality factors on both Overall Customer Satisfaction and the Repurchase Intentions level. This study has several conclusions as follows: 1.Among the Nine Service Quality Factors, the Perceived Service Quality Factors is the most influential factor on the level of Overall Customer Satisfaction. Besides the Perceived Service Quality factor, the Overall Customer Satisfaction is influenced by other three factors─Management Commitment to Service Quality, Contact with Other Clients and Contact with Physical Environment. 2.Among the Nine Service Quality Factors, the Perceived Service Quality Factors is the most influential factor on the level of Repurchase Intentions. Besides the Perceived Service Quality factor, the Repurchase Intentions is influenced by other three factors─Management Commitment to Service Quality, Contact with Other Clients and Service Failures & Recovery. 3.There was a high unique relationship found between Overall Customer Satisfaction and Customer Repurchase Intentions (β= .710, t = 18.168, p = .000). In order to increase the level of customer satisfaction and repurchase intentions, fitness clubs administrators should focus on the following five service quality factors: Perceived Service Quality, Management Commitment to Service Quality, Contact with Other Clients, Contact with Physical Environment and Service Failures and Recovery.
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LIN, CHENG-KUN, and 林政坤. "A Study on Customers’ Satisfaction and Loyalty with the Service Quality of Golf Clubs in Changhua County." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/82926177146552540521.
Full textAbstract:
碩士中州科技大學
機械與自動化工程系
102
The study aimed to explore the current situation and relation of members' and customers’ service quality satisfaction and loyalty with golf clubs and of golf clubs in Changhua County, to analyze the loyalty and satisfaction of people of different backgrounds and their opinions about service quality and to build related development of behavior pattern to serve as concrete references for the future management of golf clubs. The study was conducted with questionnaire survey, and its research tools included the scales of variables of individual background, service quality, satisfaction and loyalty. The samples were golf clubs in Changhua area with their members and customers being the subjects of the study. 500 questionnaires were distributed, and 465 were retrieved. After the elimination of invalid questionnaires with too many omissions of questions or unanimous and random answers, 438 of them were considered valid with a valid return rate of 87.6%. The study adopted item analysis, factor analysis, descriptive statistics, t test, one-way ANOVA (analysis of variance), multiple regression, and structural equation modeling (SEM) to analyze the questionnaires. The results of the study were as follows: I. Social Economic Status of Members and Customers of Golf Clubs in Changhua County There were more male subjects than females. Most of them were between 41 and 50 years of age and were married. College graduates accounted for the highest proportion. In respect to average monthly income, the category of others had the highest proportion. The frequency was chiefly 1-3 times every week. II. Current Situation of Service Quality of Golf Clubs in Changhua County to Members and Customers Among the aspects of service quality, members and players had the highest perception toward environment and facilities, while promotion activities had the lowest. There were significant differences in gender, marital status, age, educational background, income and frequency. III. Current Situation of Satisfaction of Members of Customers with Golf Clubs in Changhua County There was influence on the degree of satisfaction. There were significant differences in gender, marital status, age, educational background, income and frequency. IV. Current Situation of Loyalty of Members and Customers to Golf Clubs in Changhua County All groups had deep perceptions among the aspects of loyalty. There were significant differences in marital status, age, educational background, and frequency. V. Relation of Members' and Customers’ Satisfaction with Golf Clubs and Their Opinions about Service Quality of Golf Clubs in Changhua County Multiple regression analysis showed that the “environment and facilities” of service quality had significant predictability toward satisfaction, which could explain 8.7% of total variation; taking loyalty as the dependent variable, it was found that environment and facilities of service quality had no significant predictability towards loyalty of service quality.
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Wang, hsiang-yun, and 王湘雲. "The Impact of Service Quality, Enterprise Image and Switching Barriers on Loyalty in Fitness Clubs between Taiwan and Mainland China -- a Case Study of Alexander Club." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/75080523138621142357.
Full textAbstract:
碩士大葉大學
國際企業管理學系碩士在職專班
94
As the concept of healthy lifestyle is well-known and urban residents get less space for activities, the fitness clubs begin to stand in great numbers. However, due to the gradual fullness of the market by the competitors, the owners of fitness club are facing the embarrassment of losing their members. Therefore, how to keep high member loyalty is an important issue for the owners of fitness club. There are two purposes in this study: 1.To propose and analyze the relationship composed of the service quality, the enterprise image, the transfer barriers and the member loyalty. 2.To compare the member loyalty difference between Taiwan and Mainland China to provide the academic and business societies more pragmatic understanding. This study used questionnaires as the measurement tool, and the main methods of analysis were product-moment correlation, path analysis and multiple regression. The subjects of this study included the members of Alexander club in Taipei, Taiwan and Shanghai, China. The results showed as below: 1.In Taiwan, the reliability, the responsiveness and the tangibility of service quality have a significant positive impact on the ML. They have a significant positive impact on the member loyalty indirectly through the corporative image and the service image, too. Moreover, the perceived switching costs of switching barriers also have a significant positive impact on the member loyalty. 2.In China, the reliability and the responsiveness of service quality have a significant positive impact on the member loyalty. However, the latter one indirectly impacts the member loyalty through the service image positively, too. The interpersonal relationships and the perceived switching costs of switching barriers also impact the member loyalty positively.
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Shu-Chen, Shen, and 沈淑貞. "Study of the Relationship Between the Service Quality of Sport &Health Clubs and Their Member''''''''s Satisfaction." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/34391073048496866195.
Full textAbstract:
碩士國立臺灣師範大學
體育研究所
87
The purposes of the present study is to find out (a) the demographic characteristics of sport & health club members and their motivation for joining clubs, (b) club service quality, (c) member satisfaction with club service quality, and (d) the relationship between member satisfaction and club service quality. The questionnaire "Survey of the Service Quality of Sports & Health Clubs in Taoyuan, Hsinchu, and Miaoli" was used to determine member satisfaction. The survey contained four parts: motivation for joining, club service, member satisfaction, and member demographic information. Subjects were members from seven sport & health clubs in study locations. The data collected were further analyzed with descriptive statistics, One-way ANOVA, and Pearson''''''''s Coefficients. It was found that: 1.Member demographic characteristics: Female members outnumbered male members. Most were of age 21-40. 90% graduated from senior high school. Most had BA degrees. Most were engaged in some form of business enterprise. Monthly income ranged from NT $20,001-NT$35,000. Married club members outnumbered single members. Most attended the club after 6 p.m. and stayed for less than 2 hours. Most attended twice or three times a week and had belonged to their clubs for less than 3 years. 2.Motivation Analysis: Motivation for joining was found to be related to the frequency and time of attendance. All members joined clubs for reasons of personal achievement and social contact. Frequency of attendance was based on relative need in these areas. Members who attended clubs at between 18-21 o''''''''clock expressed a higher need for achievement than those who attended between 15-18 o''''''''clock. 3.Member evaluation of club service quality: Members who attended their clubs four or five times per week confirmed the reliability and uniqueness of a club''''''''s services more than members who attended only once or less than once per week. 4.Analysis of member satisfaction: Members'''''''' satisfaction with a club showed significant difference in terms of educational background and attendance frequency. Members who had only elementary school education expressed greater satisfaction with club services than those who had graduate or professional school education. Those who attended their clubs more than once a week were more satisfied in the aspects of club location and marketing than those who attend only once per week or less. 5.Correlation analysis between service quality and member satisfaction: Club member satisfaction depended on the following factors: the professionalism of club staff, equipment, location, and advertising. The more members obtained from their club in service quality, the more they felt satisfied.
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Lan, Heng-Jung, and 賴姮蓉. "A Study on Customers’ Participation Motivation and the Service Quality of Courses of Personal Trainers of Fitness Clubs." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/46067936545935555486.
Full textAbstract:
碩士國立臺灣師範大學
運動與休閒管理研究所在職碩士班
102
Course of personal trainers have been started since the foreign fitness industry came to Taiwan, which have also become another source of income for the fitness club. At present, every major fitness industry and even personal fitness studios in Taiwan teach such courses, providing customers with a professional personal fitness service. In view of this, this research discusses situations of customers of courses of personal trainers of fitness clubs and learns about the effects of different background variables on participation motivations and service quality so as to be used as reference for future planning and business patterns of related industries and personal trainers. It conducts a questionnaire survey and its content includes participation motivation scale, service quality scale and demographic variables. It studies customers participating in courses of personal trainers of Taipei’s 8 branches of World Gym Fitness Centers and conducts the survey through sampling, issuing 600 questionnaires with 386 effective ones returned. The collected data are processed with SPSS 20.0 and analyzed with descriptive statistics, one-way ANOVA of independent samples, Scheffe's method and Pearson product-moment correlation analysis. The research results show that more women than men participate in such courses; most customers are aged between 20-29 and graduated from universities and colleges; married people without children are in the majority; most of their occupations fall under the category of Others; most of them have participated within one year; the courses were introduced to them mostly through their colleagues and relatives; they continued the courses because of the effects; there is a significant difference in the pressure, socializing and leisure of participation motivations for people with different educational backgrounds; there is a significant difference in the caring for the service quality for people with different educational backgrounds; there is a significant relationship between the participation motivation and service quality. After organizing the analyses and discussions of the research, it makes the following suggestions: I. Measure the service of courses of personal trainers from the perspective of customers and learn about why customers participate in such courses so as to improve their motivation and participation willingness; II. Strengthen the professional quality of personal trainers, improve the quality of courses and maintain the quality of the external environment.
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Yuem, Cheng Chung, and 陳宗源. "Service quality , perceived price , and brand image response of the customer's satisfaction ----- take gym clubs as an example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/73508871480847221111.
Full textAbstract:
碩士中國文化大學
國際企業管理研究所
96
This study empirically examines the relationship between service quality, perceived price, brand image and customer's satisfaction. Through quotation of the indirect literatures and reasoning of logic, I find the influenceable degrees that service quality , perceived price , and brand image response of the customer's satisfaction are different. And need to research and analyse further. This paper examines by questionnaires examine which is invite the consumers of the gym clubs in Taipei to answer. Total 407 questionnaires I received. After getting rid of 195 unfinished questionnaires , effective questionnaires are total 212 portions. The practical: this paper can offer insights into the most important factor which effect customer's satisfaction is brand image. The second is perceived price and the last is service quality. We must to take notice of the negative influence that perceived price response of customer's satisfaction. That is different of the positive influence that brand image response of customer's satisfaction. It tell us that the positive influenceable degree of brand image is large than the negative influenceable degree when they response of customer's satisfaction in the industry of the gym clubs.
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Chang, Yi-Wei. "The impact of consumer perceptions of service convenience on behavioural intentions : a study of health clubs in Taiwan." Thesis, 2008. https://vuir.vu.edu.au/30095/.
Full textAbstract:
Convenience - the ability to reduce consumers' time and energy costs in
purchasing or using goods and services - has become an important attribute
for time poor consumers. Berry, Seiders and Grewal (2002) proposed that there
are five types of service convenience comprising decision, access, transaction,
benefit, and post-benefit convenience. However, little research exists, other than
that conducted by Colwell, Aung, Kanetkar and Holden (2008), and Seiders, Voss,
Godfrey and Grewal (2007) exploring Berry et al.' s five components. The focus
of this thesis is to empirically examine consumer perceptions of multiple types of
service convenience as proposed by Berry et al. (2002) and to explore the effect of
those components on overall consumer satisfaction and two consumer behavioural
intentions (repurchase intention and word-of-mouth communication) in a leisure
setting in Taiwan. In examining this issue, the thesis has three main aims:
1) To investigate the impact of consumer perceptions of each type of service
convenience on overall consumer satisfaction;
2) To investigate the impact of consumer perceptions of each type of service
convenience on consumer behavioural intentions toward their health clubs;
and
3) To investigate whether overall consumer satisfaction mediates the
relat~onship between consumer perceptions of each type of service
convenience and consumer behavioural intentions towards the health clubs.
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Ramcharan, Mesh. "An investigation into teachers’ experiences of the incorporation of environmental education into schools and the role of environmental clubs in this regard." Thesis, 2012. http://hdl.handle.net/10210/8051.
Full textAbstract:
M.Ed.This research report investigates the experiences of teachers of the incorporation of Environmental Education (EE) into schools and the role of environmental clubs in facilitating it. The rationale for this study is based on finding solutions to existing environmental problems, conducted with an educational focus. Management of the environment will pass on to future generations, hence there is a responsibility for teachers to inculcate environmental awareness. The South African governments’ efforts, through the Revised National Curriculum Statement (RNCS), to incorporate EE into the present curriculum is extensively outlined in numerous research reports. Its goal is to, ''seek to create a lifelong learner who is confident and independent, literate, numerate, and multi-skilled, compassionate, with a respect for the environment and the ability to participate in a society as a critical and active citizen'' (Department of Education, 2002:08). This study aimed to investigate the experiences of teachers in EE and its incorporation in the school curriculum. The second aim was to investigate how these perceptions may impact on their teaching and learning in the classroom. The final aim was to investigate whether the introduction of environmental clubs into school would cause a change to EE implementation in the classroom. Methodologically, this research project was located in the both the quantitative and qualitative paradigms, the participants having comprised teachers and Heads of Departments (HoDs), as well as principals from three schools in the dependent sector, namely government-based schools in the District 6 region in Gauteng province. The three schools were randomly selected to represent schools of varying financial status as well as of multi-racial contexts.
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Li, Yung-Ting, and 李勇霆. "A research of Fitness Clubs Service Quality and Customer Behavior Intention－as Applied to Taipei Rapid Transit Corporation Beitou Resort." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/3s62dr.
Full textAbstract:
碩士臺北巿立體育學院
休閒與運動管理碩士班
94
The purpose of this research was to investigate the service quality, the customer satisfaction and the customer behavioral intention of Beitou Resort customers, as well as to understand the relations among the 3 dimensions. The subjects were 400 Beitou Resort consumers. Questionnaire surveying the service quality and customer satisfaction and customer behavioral intention was developed by the author and used as the tool to carry out this survey. Descriptive statistics, Pearson correlation coefficients, independent-samples t-test and one-way ANOVA were applied to the data derived from the survey. The conclusions were: 1. Among 394 valid questionnaires, the percentage of female respondents (51.8%) was slightly greater than that of male respondents (48.2%); the age group between 31 to 40 (27.4%) make up the largest percentage of the population; education level of college or university degree (37.1%) composes the largest percentage; the primary occupation was student (24.6%); personal average monthly income was mostly below NT$20,000 (27.2%); marital status is about 50-50 between married and single. 2. Highest percentage (31.2%) of respondents use Beitou Resort once a week; the primary customer usage averages exercise time of 1~2 hours (52.3%); the usual visiting hour to the Beitou Resort was 6p.m. to 10 p.m. (44.4%) on weekdays; most used facility was fitness club (57.6%); most consumers usually visit Beitou Resort with family members (30.7%). 3. Pearson Correlation Coefficients were utilized to demonstrate the relationship between variances. Factors of “service quality” and “customer’s satisfaction” and “customer’s behavioral intention” all displayed significant positive relation. 4. Under t-test analysis, in category of the type of “service quality”, male had more recognition to “empathy”, “reliability”, “assurance” than female; In category of customer’s behavioral intention, male shown more agreement with “pay more & external response”; from the marital status factor, there was no significant difference between married and single respondents. 5. All variances operated by One-Way ANOVA displayed that age in “software & hardware facility”, “pay more & external response” had significant difference; education level in “comfort and design planning”, “loyalty”, “pay more & external response” had significant difference; occupation in “software & hardware facility”, “safety & responsiveness” had significant difference; personal average monthly income in “software & hardware facility” had significant difference.
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Hsien, Liao Su, and 廖素嫺. "A Study on Community Elders Involvement in Voluntary Service --Focusedon on Community Longevity Clubs for Senior Citizens in Taichung County." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/paq3u3.
Full text
48
SUNG, HSIU-CHU, and 宋秀珠. "The relationship among the corporate image,service quality and perceived value of swimming clubs with customer satisfaction and customer loyalty." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/34077963973224035016.
Full textAbstract:
碩士樹德科技大學
經營管理研究所
97
Abstract In the recent years, the economic development of Taiwan improved dramatically which resulted to increase in the income of the people. Paring with the official announcement of the government to make the weekend a two-day rest since January 1, 2001, Taiwanese give more importance to recreation and the quality of life. The growth of the sports and recreation industry is surely expected. Thus, multi-function swimming clubs were also built. In the era where “customers come first”, if businesses won't give importance to the needs of the customers in this competitive market, they will surely be eliminated by the customers and will not have any good fate. How enterprises apply effective management to strengthen present customers, win over new customers and promote the contribution of the customers toward the income of the enterprise become one of the most important topic for discussions of the managers. The purpose of this study is to provide a complete investigation of the relationship among the corporate image, service quality and perceived value of the swimming club with customer satisfaction and customer loyalty. This study also hopes to find the important factors that affect customer satisfaction and customer loyalty as well as to provide suggestions to increase the loyalty of the members of the swimming clubs. This study uses the members of swimming club as subjects and collects 228 valid questionnaires. Partial Least Squares (PLS) method is applied in the investigation. Analytical results indicate that corporate Image, perceived Value and service quality positively affects customer satisfaction loyalty. Similarly, customer satisfaction positively affects customer loyalty. The conclusion of this study is that the swimming clubs owners must pay attention to increasing service quality in order to increase the customer awareness, and then raise the customer satisfaction and loyalty. Keywords:Corporate Image, Service Quality, Perceived Value, Customer Satisfaction, Customer Loyalty
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Hung, Chun-hsiang, and 洪群翔. "Examining operational patterns of equestrian activities and relationship between service experiences and loyalty among consumers of equestrian clubs in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/35631206468764728239.
Full textAbstract:
博士國立雲林科技大學
管理研究所博士班
102
In United States, England, France, and Australia, the horse touches upon the lives of so many people on a regular basis, some people watching racing on television or going to equine shows, and the others riding regularly or occasionally, even working in the horse industry. Although Taiwan is not a major breeding horses country, but there are many equestrian clubs in the rural areas and cities. These illustrate that the equestrian activities in Taiwan is a potential market. This study aims to explore the business and administration pattern of equestrian enterprises as well as to examine the relationship between service experience, attitudinal loyalty and behavior loyalty using the samples of equestrian recreationists. Data collection was performed by using field survey and on-site questionnaire survey. Descriptive statistics were analyzed by using SPSS 17.0 for Windows. Confirmatory factor analysis and structural equation model analysis were performed using LISREL 8.70 for Windows. The results indicated that approximately 40 equestrian enterprises distributed widely in Taiwan. The business and administration type had been classified as four types: equestrian club, foster care, hippotherapy, and horse ranch, in which the equestrian club is the dominant in recreationists. Analytical results indicated that facility dimension positively and significantly affected attitudinal loyalty directly and behavioral loyalty indirectly. Service experience positively and significantly affected attitudinal loyalty directly, in turn, affected behavioral loyalty indirectly. Attitudinal loyalty mediated the relationship between service experience and behavioral loyalty. The paper concludes by identifying the conceptual relationships and discussing the practical management implications of the findings.
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CHIANG, SHU-YING, and 江淑瑩. "A Study of the Relationship between the Involvements of Service Clubs, Interpersonal Relationship, and Life Goals among Taiwan University Students." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/14200573145044262691.
Full textAbstract:
碩士國立臺北教育大學
國民教育學系碩士班
96
Abstract The purpose of this study was to explore the relationship between the involvements of service clubs, interpersonal relationship, and life goals among Taiwan university students. We used data from the Higher Education Database in Taiwan. A total of 24829 junior university students in the academic year of 2005 who had valid data on the involvements of student clubs were recruited. Information on interpersonal relationship, life goals, and characteristics of participants (gender, college category, accommodation circumstance, and part-time job experience) was used as research variables. Data were analyzed using descriptive statistics, independent sample t-test and one-way ANOVA. The research findings were as follows: 1.There were significant differences in the involvements of service clubs, interpersonal relationship, and life goals according to the university students’ background characteristics. 2.The involvement of student clubs improved the university students’ relationship with their peers, teachers and administrative personnel. Furthermore, the university students who involved in service clubs had better relationship with their teachers and administrative personnel than those who involved in other student clubs. 3.There were significant differences in the ranking of personal life goals among the university students according to their involvements of service clubs. 4.The University students who involved in service clubs placed more importance on life goals of “the influences on society” than life goals of “success in career achievements” and “enjoyment of material life”. 5.The University students who involved in other student clubs placed more importance on life goals of “being an expert in a particular field”, “possessing a happy family”, “having a high-quality spiritual life”, and “taking a meaningful job”. The related suggestions were provided for the education authorities, school administrators, university teachers, university students and future study. Key Words：University Students, Service Clubs, Interpersonal Relationship, Life Goals