Relevant bibliographies by topics / Service brands online

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Service brands online'

Author: Grafiati
Published: 4 June 2021
Last updated: 7 February 2022

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Journal articles on the topic "Service brands online"

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Kruger, H., and LCH Fourie. "Online product and/or service brand offerings in South Africa." South African Journal of Economic and Management Sciences 7, no. 3 (April 8, 2004): 440–58. http://dx.doi.org/10.4102/sajems.v7i3.1355.

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The Internet has forced most companies to consider online brand building strategies. This strategic consideration depends on the determination of the status quo of the brand at present. The former is crucial as identified success drivers of online brand initiatives are neither uniformly nor generically applicable to all online brand offerings. It is thus suggested that the applicability of success factors to online brand offerings depends on the appropriateness of the brand’s context, which in turn is determined by benchmarking the brand against categorised characteristics of existing online brands. This paper summarises and categorises South African online brand offerings over a three year period and applies the findings for elucidatory purposes to a three dimensional Brandscape Model. After managerial implications have been discussed, the study concludes with recommendations for future research.
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Mills, Adam J., and Kirk Plangger. "Social media strategy for online service brands." Service Industries Journal 35, no. 10 (May 15, 2015): 521–36. http://dx.doi.org/10.1080/02642069.2015.1043277.

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Lu, Tzu-En, Yi-Hsuan Lee, and Jer-Wei Hsu. "Does Service Recovery Really Work? The Multilevel Effects of Online Service Recovery Based on Brand Perception." Sustainability 12, no. 17 (August 27, 2020): 6999. http://dx.doi.org/10.3390/su12176999.

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This study explores how customer perception of online shopping brands plays a key role in moderating the relationship between service recovery and perceived justice. We incorporated brand equity at the organizational level and brand identity at the individual level into the relationship between online service recovery and customer-perceived justice. The findings are as follows: (a) online service recovery has a positive effect on customer-perceived justice; (b) brand equity at the organizational level has a negative influence on the relationships that courtesy and compensation have with perceived justice; (c) brand identity at the individual level has a negative influence on the relationships that courtesy and compensation have with perceived justice; and (d) hierarchical linear modeling can precisely measure the relationship between organizations and customers.
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Carlson, Jamie, and Aron O'Cass. "Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality." Journal of Sport Management 26, no. 6 (November 2012): 463–78. http://dx.doi.org/10.1123/jsm.26.6.463.

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How professional team-based sport organizations can optimize their e-service platform and manage their brand in an increasingly multichannel marketing environment is a critical issue. This study examines how sports consumers’ (i.e., fans’) perceptions of e-service quality, brand strength, and image congruency between the sport brands’ offline image and online image affects the development of consumers’ trust in the team’s website. In addition, the study explores the role of team website trust in developing team website loyalty, as well the role of loyalty in actual purchase frequency from the teams’ website. Data were collected via an online survey of sports consumers of e-services delivered by professional sport teams. The results indicate that sport team brand strength, followed by teams website e-service quality and brand image congruency between the teams online and offline activity are significant determinants of trust in the teams’ website, with online trust strongly influencing website loyalty intentions.
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Dou, Wenyu, and Sandeep Krishnamurthy. "Using Brand Websites to Build Brands Online: A Product versus Service Brand Comparison." Journal of Advertising Research 47, no. 2 (June 2007): 193–206. http://dx.doi.org/10.2501/s0021849907070225.

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Pelletier, Mark J., and Alisha Blakeney Horky. "Exploring the Facebook Like: a product and service perspective." Journal of Research in Interactive Marketing 9, no. 4 (October 12, 2015): 337–54. http://dx.doi.org/10.1108/jrim-09-2014-0059.

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Purpose – The purpose of this exploratory study is to expand the knowledge of the current literature stream and to attempt to more fully understand the simple but singularly unique aspect of social networking communication that is the Facebook “Like”. To this end, motivations behind liking a brand are explored, as well as the interactions that occur between the company and consumer as a result of this Facebook interaction. Next, we look at differing levels of interaction for liked product and service brands on Facebook. Specifically exploring if there are differences with how Facebook users engage with liked product and service brands. Design/methodology/approach – The authors first engage in an exploratory, qualitative-based research to look at the motivations and consequences associated with liking product and service brands, using a sample of 160 Facebook users. Next, an ANOVA analysis is performed using an online sample of 264 respondents recruited from Amazon Mechanical Turk. Findings – The qualitative analysis reveals differing motivations for liking brands on Facebook and suggests that generating Facebook Likes can indeed have positive, if unacknowledged, outcomes for the firm. Further, while there is no significant difference in perceptions of brand knowledge between product- and service-based brands, there is a significant difference in perceptions of brand connectedness between brand types, with consumers reporting a greater sense of connection to the service brands and higher levels of brand attitude and purchase intention for product-based brands. It is also shown that consumers have a greater intention of reading and liking posts from product-based brands. Originality/value – This paper explores and attempts to move toward clarification of the gap that exists between “quality” versus “quantity” valuations of a Facebook Like.
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McCabe, Mary B., and Richard Weaver. "Achieving Resonance for Online Travel Brands via Mobile Devices." Journal of Economics, Trade and Marketing Management 3, no. 1 (January 22, 2021): p1. http://dx.doi.org/10.22158/jetmm.v3n1p1.

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Branding for service organizations has challenges with the limited space on a mobile phone while consumers create a brand experience in an instant. This reports how online travel agencies (OTA) present their brands on mobile, as framed by the Brand Resonance Pyramid. The authors examine how the OTA present the four levels of branding: identity, meaning, judgement/feelings, and resonance. The authors reflect on qualitative perceptions of Expedia and Booking, the largest revenue OTA, applied to key branding elements on mobile devices for booking flights, accommodations, and car rentals. Travel brands are challenged to improve customer relationships to the resonance level in order to experience the highest mutual value using this communication technology.
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Gomes, Mariana, Teresa Fernandes, and Amélia Brandão. "Determinants of brand relevance in a B2B service purchasing context." Journal of Business & Industrial Marketing 31, no. 2 (March 7, 2016): 193–204. http://dx.doi.org/10.1108/jbim-08-2014-0151.

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Purpose – Brands have traditionally been regarded as a key asset and a source of competitive advantage in purchasing decisions, as customers are expected to prefer stronger brands to minimize risks. However, the role of brands in business markets is unclear and underresearched. The purpose of this study is to analyze the relevance of brands in a business-to-business (B2B) purchase setting and their key determinants. Design Methodology/approach – A research model was developed to explain brand relevance when compared with other decision factors in a B2B context. Based on the frameworks developed by Zablah et al. (2010) and Mudambi (2002), the model considers the purchase situation, decision-maker characteristics and firm size as determinants of brand relevance in the decision-making process. One of the most prominent Portuguese construction groups, which comprised three companies, was chosen for the sample of this study. Data were collected through a self-administered, online, cross-sectional survey, resulting in a convenience sample of 87 decision-makers. Findings – Findings suggest that attributes related with brands matter even in B2B rational decision-making processes. However, brands are not important to all organizational buyers or in all situations. Different purchase situations and decision-maker characteristics proved to have an impact on brand relevance, namely, brand reputation, prior purchases and brand awareness. Only firm size was not confirmed as a determinant of brand relevance in the B2B purchasing process. Originality/value – B2B brand research is scarce, especially for industrial services. By investigating the determinants of brand relevance in a B2B purchasing context, namely, in a construction services setting, this study contributes to bridging this literature gap. Moreover, the few studies on the subject have been largely descriptive in nature and managerially oriented, while this investigation emphasizes hypothesis testing through a proposed research framework. Also, in managerial terms, identifying determinants of the importance given to brands by organizational buyers is critical in deciding when investment in brand development is more likely to payoff.
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Khan, Imran, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, and Zillur Rahman. "Brand engagement and experience in online services." Journal of Services Marketing 34, no. 2 (December 19, 2019): 163–75. http://dx.doi.org/10.1108/jsm-03-2019-0106.

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Purpose The purpose of this study is to assess the mediating role of brand trust and commitment in the relationship of brand engagement and brand experience with brand loyalty in the online service context. Design/methodology/approach To achieve the study’s objective, 414 users of virtual service brands, predominantly in the online banking, airline and hotel sectors, were surveyed. Findings Both brand engagement and experience exert direct effects on brand trust and commitment, as well as indirect effects on brand commitment (via brand trust) and service brand loyalty (via brand commitment). Research limitations/implications This paper adds to the literature by incorporating brand engagement, experience, trust and commitment into a unifying framework. The framework emphasizes brand trust and commitment’s mediating role in the relationship that brand engagement and experience share with brand commitment and loyalty in the online service context. Practical implications Marketers should formulate online brand engagement and experience strategies that strengthen customer brand trust and commitment, which are expected to exert a significant brand loyalty-enhancing effect. Originality/value Brand engagement and experience were validated as key drivers of brand trust and commitment, thereby further substantiating their role as important strategic metrics. Moreover, the role of commitment as a mediating factor in the association between brand engagement and experience and their respective impact on brand loyalty has been verified. Although the findings suggest that improved brand engagement/experience contributes to brand loyalty, this effect transpires only though brand commitment.
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Su, Na, and Dennis Reynolds. "Categorical differences of hotel brand personality." International Journal of Contemporary Hospitality Management 31, no. 4 (April 8, 2019): 1801–18. http://dx.doi.org/10.1108/ijchm-05-2018-0354.

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Purpose This study aims to differentiate the brand personality of four basic hotel categories (e.g. limited-service, selected-service, full-service and luxury hotels) to draw an overall landscape of the lodging industry on symbolic attributes. Design/methodology/approach An online survey was conducted to assess the brand personality of eight popular hotel brands competing in the US market (two brands for each price category) by using Aaker’s (1997) brand personality scale. The categorical difference in brand personality was compared at both of the dimensional and individual trait level. Findings This study draws a picture of brand personality for four prevailing hotel categories in the US market. It suggests exciting luxury hotels, sincere select-service hotels and rugged limited-service hotels, but no distinctive personality for full-service hotels. This study positions the pros and cons of each hotel category. For instance, it shows at the dimensional level, full-service hotels advance select-service hotels in excitement but fall behind in sincerity. At the individual trait level, full-service hotels strike customers as contemporary, up-to-date and good-looking, but disappoint customers on the features like honest and wholesome. Practical implications This study informs hotel brand companies and hotel investors with the pros and cons of each hotel category to assist them to improve their marketing or investment strategies. Originality/value Although brand personality has been often used to assess hotel brand’s difference, it has been rarely used to capture the categorical difference. This study adds new insights to hotel banding practice by comparing different categories on symbolic attributes.
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Dissertations / Theses on the topic "Service brands online"

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Zetterberg, Martin, Pontus Davidsson, and Mathias Johansson. "Brand Equity for Service Brands Online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.

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Purpose: The purpose is to explain what factors affect brand equity for SBOs. Hypotheses: These hypotheses were derived from a literature review. H1 - Perceived Quality has a positive effect on SBO brand equity H2 - Brand Association has a positive effect on SBO brand equity H3 - Brand Awareness has a positive effect on SBO brand equity Method: The researcher conducted an quantitative research where the empirical data was collected through a questionnaire. Conclusion: This research show that perceived quality, brand association and brand awareness positively affects SBO brand equity.
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Fernandes, Leonor Caeiro Baptista. "Estudo exploratório da utilização de meios de promoção online e offline." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14802.

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Mestrado em Marketing
A crescente digitalização e penetração mobile estão a alterar o comportamento e hábitos do consumidor. Como consequência, as marcas estão a reagir e a alterar os investimentos e estratégias de marketing. Os orçamentos já não estão apenas focados nos meios tradicionais, assistindo-se a uma passagem e tendência de maior peso para o meio online. Esta dissertação analisou a perspetiva empresarial de utilização dos diferentes meios (online e tradicionais), procurando explorar as suas tendências futuras. Foi utilizada uma metodologia qualitativa, e realizaram-se oito entrevistas a diretores e responsáveis de marketing de grandes empresas a operar em Portugal. Conclui-se que todas as organizações pretendem investir no meio online, e que a transformação digital é uma prioridade geral. As exigências do consumidor de maior personalização e relevância são acompanhadas pelo meio digital. As redes sociais são identificadas como o principal canal de utilização dos consumidores, e com a maior atratividade para as empresas. O programático é um dos canais digitais com maior interesse por parte dos anunciantes e de aposta futura. A televisão é ainda vista como um meio importante e que gera cobertura. A Rádio é considerada um meio de retorno e relevância para as marcas e que permite uma comunicação eficaz e criativa. A categoria do produto é identificada como fator de impacto na eficácia dos esforços publicitários. Como tal, os esforços devem estar adaptados ao tipo de produtos, especificações de cada meio e focados cada vez mais na rentabilidade.
The growing digitization and mobile penetration are causing changes in consumer behavior and habits. As a consequence, brands are reacting to that and changing their investments and marketing strategies. Budgets are no longer just focused on traditional media, witnessing a transition and trend of greater weight for the online medium. This dissertation analyzes a business perspective of different media usage (online and offline), looking for new trends in the future. A qualitative methodology was used, with eight interviews done to the marketing directors of large companies operating in Portugal. It is concluded that all organizations intend to invest in the online, and that digital transformation is a general priority. Consumer demands of greater personalization and relevance are accompanied by the digital medium. Social networks are identified as the main channel of consumer usage, with a greater attractiveness to the companies. Programmatic is one of the digital channels with the biggest interest for advertisers and future bet. Television is still seen as an important medium that generates coverage. Radio is considered a mean of return and relevance for brands that enables effective and creative communication. The product category is identified as an impact factor on the effectiveness of advertising efforts. Therefore, marketing efforts must be adapted to the type of products, specifications of each means and more and more focused on the profitability.
info:eu-repo/semantics/publishedVersion
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Persson, Josefine, and Amelie Claesson. "Service Quality Dimensions in an Online Context : -A Perspective Comparison of Service Recovery." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19390.

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Service quality and service recovery has been found to play a significant role in customer satisfaction and future purchase intentions. Many studies have been conducted on how to manage either the company perspective or customer perspective of these two concepts. Using the findings from five qualitative company interviews and three customer focus groups, this study addresses the purpose “to identify similarities and differences between the company and customer perspectives of service recovery in a quality system online”. The research identifies how companies in the service industry work with their websites and customer service as a tool for service quality and recovery. The company perspective is then compared to identified customer preferences in order to find similarities and differences that needs to be improved. The qualitative surveys are based on six dimensions of two existing models for service quality and service recovery online and the findings show similarities in all six dimensions, as well as several differences.
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Daly, James. "Brand management vybrané značky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234354.

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Cilem teto diplomove prace je zamerit se na predmet ktery se tyka rizeni znacky (branding). Primarnim cilem je shrnout problematiku rizeni znacky a nasledne aplikovat dosazene poznatky o vybrane znacce pusobici na ceskem trhu v prumyslu onlinovych hudebnich prehravacu. To znamena vyhodnoceni analyticke casti, ktera popisuje stavajici strategii rizene znacky a jeji soucasnou situaci na trhu. Zminene vyhodnoceni znacky vychazelo z prehledu teoretickych ramcu a jejich strategickych moznosti obsazenych v teoreticke casti. Nasledne jsou navrzeny pripadna doporuceni, ktera nabizi strategicke moznosti rizeni znacky, jez jsou navrzeny k tomu, aby znacce pomohli vylepsit svou pozici na ceskem trhu.
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Wei, Nana, and Xueying Yi. "How to brand oneself online : A case study about 10 top musicians on Facebook." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12252.

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BONIECKI, PAWEL. "Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view." Thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191227.

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Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. I deras tidiga dagar hade online betting tjänster ett lätt jobb att göra när det gällde positionering, de behövde bara finns på Internet och det var det som lockade kunder. Men tiderna har förändrats och online betting tjänster står inför nya utmaningar. De måste hitta en tydlig positionering och ha en konkurrensfördel gentemot sina konkurrenter, men det är inte en lätt uppgift. Därför koncentrerade sig denna studie på en utredning av positioneringen för dessa tjänster. Fallstudietillvägagångssätt valdes för detta examensarbete och det undersökta företaget var Betsson Group, som är ett av de större företagen med många varumärken i sin portfölj. Forskningen är begränsad till deras tre mest populära varumärken: Betsson, Betsafe och NordicBet med undantag för text mining där Bet365 (en konkurrent) också analyserades. Empirisk data som samlades in under denna studie kom från intervjuer på fallstudieföretaget,frågeformulär besvarat av kunder och genom text mining av online betting tjänsters omdömen. Studien resulterade i att hitta gapet mellan positioneringen av företaget, kunderna och online recensenterna. Kundernas vy och recensenters vy överrensstämmer ganska bra, men  öretagets uppfattning är helt avvikand. När kunderna väljer online betting tjänst bryr de sig mest om bästa odds, bonusar och mängden av betts, där å andra sidan företag placerar sig på ett statiskt sätt med målgrupper: folklig, nerdy och lyxig. Kunderna tenderar att inte bry sig om varumärkespositioneringen och driver företag in i ett priskrig, men samtidigt måste de känna igen varumärket för att lita på det med sina pengar. Studien bidrar till att förstå kunders vy när de väljer en online betting tjänst och denna  spekt kan generaliseras för hela online bettingindustrin. Dessutom kan en del av teorierna appliceras på andra online tjänster där bästa pris söks.
During the last decade, IT had a big burst. The introduction of smartphones and tablets that are always connected to the Internet changed our way of “consuming” it. All that lead to digitalization of betting services and moving them to the Internet. In their early days online betting services had an easy job to do regarding positioning, they only needed to exist on the Internet and that attracted customers. But, times have changed and online betting services face new challenges. They must find a clear positioning and have a competitive advantage over their competitors, but that is not an easy task to do. Therefore, this study concentrated on the investigation of the positioning for these services. Case study approach was chosen for this thesis and the investigated company was Betsson Group, which is one of the bigger companies with many brands in their portfolio. However, the research was delimited to their three most popular brands: Betsson, Betsafe and NordicBet with exception to text mining where Bet365 (a competitor) were also analyzed. Empirical data gather during this study came from interviews at the case company, questionnaire with customers and through text mining of online betting services reviews. The study resulted in finding the gap, in positioning, between the company, the customers and the online reviewers. Customers view and reviewers view align quite well, however company view is completely unaligned. When choosing an online betting service, customers mostly care about best odds, bonuses and variety of bets, where on the other hand companies position themselves in a static way with targets group of folksy, nerdy and luxurious. Customers tend to not care about the brand positioning, and push companies into a price war, however, they need to know the brand in order to trust it with their money. The study contributes to understanding the customers view when they choose an online betting service and this aspect can be generalized for the online betting industry as a whole. Moreover, some of the theories can be applied to other online services where best price is searched for.
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Hui-Ching, Yeh, and 葉蕙菁. "The Study of Brand Equity, Delivery Service and Online Purchasing Decision." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/69102512135614152154.

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碩士
大葉大學
管理學院碩士在職專班
98
This study is aimed at investigating the relationship among the brand equity of online shopping, delivery services and consumers’ purchasing decisions. Hoping this study can help online shopping businesses provide appropriate delivery services to consumers with various socio-economic statues and purchasing decisions. Online survey was the research method used in this study. There were 463 valid samples obtained by stratifies sampling. Data were analyzed by descriptive statistics, factor analysis, t-test, one-way ANOVA and correlation analysis. The results are as fol-lowings: 1.Consumers’ awareness of the brand equity is affected by the varieties of genders, age, educational level, monthly income and monthly net purchases. 2.Consumers’ choices of delivery services are affected by the varieties of genders, age, educational level, monthly income, monthly net purchase and the number of hours shopping online weekly. 3.Consumers’ purchasing decisions are affected by the varieties of genders, age, educational level, monthly income, monthly net purchase and the num-ber of hours shopping online weekly. 4.The brand equity and the delivery services are both related to consumers’ purchasing decisions. 5.The brand equity of the "perceived quality and brand association" is related to delivery services.
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WU, CHIN-PEI, and 吳金佩. "Investigating the Service Quality of Online Retailer – The Case of Brand S." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/njkh44.

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碩士
國立高雄大學
高階經營管理碩士在職專班(EMBA)
106
The rapid development of the Internet has led many brands or enterprises to enter the e-commerce platform, and also make consumption patterns and consumption channels more diversified and varied. Under such a trend, consumers have more opportunities for making choices, but also lead to consumers shunt, and the competitive pressure of enterprises is increasing. Unlike physical channel, transactions on the Internet have various problems, such as qualms about the quality of goods and sources, price volatility and after-sales service. The rise of consumer awareness and the trend that consumers are paying more and more attention to their own interests have led that the process of shopping to be scrutinized one by one. Therefore, enterprise must pay attention to service quality and change consumer impressions about brand or enterprise by service quality improvement, which can indirectly affect the consumers' repurchase willingness. This study combines SERVQUAL and virtual service quality for the design of the questionnaire scale and collect the perceptions of customers of S brand about the service quality of its fan page. The Importance-Performance Analysis (IPA) methods was employed for data analyses. In addition to the overall sample analysis, this study also conducted several analyses for customers with different characteristics to understand the differences in priority improvement items. Based on these analyses, this study provides suggestions on improving customer service of S brand to improve overall service quality and customer satisfaction.
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Lin, Chao-Chen, and 林晁甄. "Building Brand Equity of Online Store: In the View of Service Quality." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/05175857050707605415.

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碩士
國立高雄第一科技大學
行銷與流通管理研究所
101
Under the intense competition in online environment, other than applying low price strategy, online retailers should build brand equity through enhancing website service quality to differentiate from competitors and create competitive advantage. In addition, the motivation of purchasing online is driven away due to consumers’ perception on risks such as credit card fraud, private information leaking out. Therfore, how to increase customers’ trust in online retailers becomes an important issue. This study adopts Keller’s (1993) dimensions of brand equity to explore the influences of website service quality on brand awareness and brand image, as well as the impacts of website service quality and brand equity on customer trust and loyalty. We use the website service quality dimensions proposed by Parasuraman, Zeithaml, and Malhotra (2005), and view website service quality as a second-order variable in our study. We take Tokoy Fashion Web Store as our research object and adopt SPSS19.0 and AMOS18.0 to conduct reliability and validity analysis, structural model analysis as well. 501 valid questionnaires are retrieved and the results are discussed as follow. 1. Website service quality positively influences brand awareness, brand image, trust, and loyalty. 2. Brand image positively influences trust and loyalty; however, the relationships between brand awareness and trust, brand awareness and loyalty are not significant. 3. Payment method moderates the strength of website service quality and trust, as well as website service quality and loyalty. Our results reveal the importance of website service quality on building brand equity of a online retailing store. Moreover, for new start-ups, providing their customers the option of payment completed and merchandise collected at convenience stores is a way to increase the level of trust in the online retailer. Finally, implications and directions for future research are suggested.
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Dippenaar, Christine. "The development and implementation of an online subscription information centre for the South African wine and brandy industry." Thesis, 2009. http://hdl.handle.net/10210/1835.

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M.A.
This thesis summarises research into the feasibility and subsequent implementation of a subscription based online and electronic information resource centre for the South African wine and brandy industry. A business case was compiled and accepted by key decision makers in the industry. The information resource centre was established under a recognised industry body to ensure equal access to all the role-players in the industry. The benefits of a centralised industry information resource centre have been demonstrated to result in: ► Reduced information acquisition cost ► No unnecessary duplication of high cost items, such as market analysis reports ► Improved and accelerated dissemination of information within the local industry through the use of a full electronic distribution strategy ► A point of contact for information for all role-players in the local industry and not just those organisations or institutions which have large research and marketing budgets ► A consistent and a unified database of local and international holdings within the local industry.
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Books on the topic "Service brands online"

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Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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Brand Strategy in Retail Financial Services: Single, Multiple and Online: Strategic Focus Report. Informa UK Ltd, 1999.

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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video. Wiley & Sons, Incorporated, John, 2010.

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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video. Wiley & Sons, Limited, John, 2010.

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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video. Wiley & Sons, Incorporated, John, 2010.

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Dunagan, Colleen T. Consuming Dance. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190491369.001.0001.

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Consuming Dance examines dance in television and online advertising as both cultural product and cultural meaning-maker. The text interweaves semiotics, choreographic analysis, cultural studies, media studies, and critical theory to place contemporary dance-in-advertising in dialogue with other dance media. Grounding contemporary advertising within media and cultural history, the work both analyzes examples from early television and performs semiotic readings of historical references within later ads. Analysis of individual commercials and campaigns reveals how commercials act as rhizomatic assemblages of cultural history as traditional advertising positioning strategies engage with content, conventions, and discourses from other disciplines and cultural forms. The text explores the power of dance in advertising, examining how it generates affect and spectacle in service of both brand identity and the construction of the commodity-sign. This analysis of dance’s power, in turn, reveals advertising’s intertextuality and its contributions to social identity and the construction of the neoliberal subject. Ultimately, the text highlights advertising’s contradictions, exposing how its appropriation of dance functions as a response simultaneously to marketing needs, shifting ideologies, and growing cultural diversity all while continuing to serve the needs of neoliberal capitalism.
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Book chapters on the topic "Service brands online"

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Ayertey, Samuel, Silvia Ranfagni, and Sebastian Okafor. "Online Service Failure and Recovery Strategies: Examining the Influences of User-Generated Content." In The Art of Digital Marketing for Fashion and Luxury Brands, 243–71. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0_11.

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D’Acunto, David, and Serena Volo. "Cultural Traits in the Consumption of Luxury Hotel Services." In Information and Communication Technologies in Tourism 2021, 269–79. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_24.

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AbstractThis study investigates luxury hotel guests’ online reviews to explore how ratings, language and sentiment differ according to guests’ culture of origin. The study considers three large cultural groups (Asian, North American, and European) examining hotel guests in their reviews to identify the most recurring themes in association with luxury tourism.The study uses automated text analysis to explore 16,415 hotel reviews from 22 luxury hotel brands belonging to nine global hotel chains located across six European cities over a period of 10 years. In particular, this exploratory study combines LIWC, Leximancer and SPSS analytic tools to shed light on: i) the extent luxury hotel guests’ reviews vary in terms of rating, language metrics and sentiment according to reviewers’ culture of origin; ii) the main themes of luxury hotel service discussed by guests, of different cultures of origin, in their reviews.The main findings reveal that Asians guests are particularly analytical when reviewing online and are the less satisfied about their stays in luxury hotels in Europe. North Americans are the most satisfied luxury hotel guests; however, their reviews show low level of sentiment descriptions. Instead, Europeans embed more sentiment when posting a review. The three cultures examined also tend to associate luxury to different attributes.
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Breitsohl, Jan, Holger Roschk, and Christina Feyertag. "Consumer Brand Bullying Behaviour in Online Communities of Service Firms." In Service Business Development, 289–312. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22424-0_13.

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Liao, Jun-feng, and Lin-lin Zhong. "The Effect of Brand Image on Online Service Failure: Basing on Mainland China Online Retailing." In The 19th International Conference on Industrial Engineering and Engineering Management, 1121–29. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38427-1_118.

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Casidy, Riza. "Brand Orientation and Service Quality in Online and Offl ine Environment: An Empirical Examination." In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 489. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-11815-4_143.

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Su, Lijuan, and Svetlana Stepchenkova. "The Impact of Crisis Characteristics and Media Coverage on the Public’s Attitude Toward Tourism Organization Expressed on Sina Weibo." In Information and Communication Technologies in Tourism 2021, 302–7. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_28.

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AbstractTourism and hospitality crises that are extensively discussed online are damaging to organizational image and reputation; therefore, choosing effective response strategies is of paramount importance for service providers. The online discussions data from six hospitality and tourism related crises were used to test which crisis and media coverage characteristics significantly affected the public’s emotional and behavioral reactions to crises. With reference to the attribution theory and the situational crisis communication theory, this study identified the potentially influential crisis characteristics, hypothesized their relationship with variables describing consumer reactions to crises, and then tested those relationships in a series of ANOVA and hierarchical regression analyses. Results indicated that the locus of control, crisis stability, attribution of organizational responsibility, and organizational response strategy affected the public’s cognitive and emotional responses to crises most strongly. The attractiveness and goodwill of media sources also had an effect, as well as the quality and fairness of messages. This study makes a methodological contribution to tourism research by training machine-learning classifiers prior to conducting hypothesis testing. Identifying the most influential factors affecting the public’s response to crises can serve as guidelines for tourism and hospitality organizations in monitoring the spread of online crisis discussions and developing the most appropriate response in order to minimize consumers’ negative emotions that affect online and off-line behavior toward the organization and its brand.
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Arıkan, Esra. "Engagement with Online Customers in Emerging Economies." In Advances in Marketing, Customer Relationship Management, and E-Services, 184–209. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2206-5.ch009.

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In today's highly dynamic business environment, firms are increasingly seeking customer participation and engagement with their brands. Thus, the role that customer engagement plays in the co-creation of customer experience and value receives utmost attention from both academicians and practitioners and given the inherent characteristics of services, extending firm-customer relationships through customer engagement is especially critical for service firms. However, there still remains a gap in the literature in terms of how customers engage with services online. Drawing mainly on the service-dominant logic along with the relationship marketing and social exchange theories, this chapter addresses this research gap by providing a literature review in this area and examining the key drivers and outcomes of online customer engagement, particularly through online brand communities and social networking sites, so that customer engagement in such virtual environments can be promoted as a new opportunity to create enhanced value, especially in emerging economies.
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Hutzinger, Clemens, and Wolfgang Weitzl. "Service failures as triggers of superior brand evaluations." In Reputation and Image Recovery for the Tourism Industry. Goodfellow Publishers, 2019. http://dx.doi.org/10.23912/9781911396673-4117.

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In pursuit of better purchasing decisions (e.g., choosing the right restaurant or hotel), prospective customers increasingly turn to social media, such as Facebook, to source information about new products, services and brands. On Facebook, a brand’s former, current and potential customers are not only exposed to marketer-created brand postings, but also to other customers’ subjective evaluations, personal thoughts and feelings regarding their consumption experiences (Hennig-Thurau et al., 2010). Research has shown that consumers strive for multifaceted goals when sharing consumption-related postings online. For instance, some satisfied customers want to help the company by posting favorable statements about a positive brand experiences, known as positive electronic word of mouth or PeWOM (Hennig-Thurau et al., 2004), while others want to help their fellow shoppers by giving a neutral description of a regular brand experience (ReWOM). However, many dissatisfied customers also use Facebook brand-pages as a public platform to express their unfavorable thoughts and negative emotions (e.g., anger) after a service failure by means of an online complaint or negative electronic word of mouth (NeWOM; Ward & Ostrom, 2006; Weitzl et al., 2018). Consumers that are directly affected by the service failure and involved in the recovery process are referred to as complainants. The reasons why customers spread NeWOM are diverse. They range from venting (i.e., lessening his/her frustration and reduce anger), via revenge (i.e., intentionally sabotaging and harming the company; Grégoire et al., 2009), warning others (Willemsen et al., 2011), to advice seeking (to acquire new skills/information to better use and/or repair the product; Willemsen et al, 2013). Earlier research demonstrates that online complaints can have strong and diverse detrimental effects, particularly on a brand’s potential customers (so-called online complaint bystanders), including unfavorable attitudes and an increased willingness to criticize the involved brand to others (e.g., Chevalier & Mayzlin, 2006; Sen & Lerman, 2007). However, evidence also exists that ‘webcare’, which is company’s online complaint handling response to a public complaint can repair negative reactions of these bystanders to some extent (e.g., Weitzl & Hutzinger, 2017). It remains, nevertheless, unclear how far such positive reactions can be stimulated with webcare among NeWOM bystanders.
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Helal, Guida, and Wilson Ozuem. "Social Media and Social Identity in the Millennial Generation." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, 161–200. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch009.

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The active presence of fashion brands online serves as a channel for customers to connect with brands for different intentions. This connection acts as an outlet customers employ in furthering social identity through brand associations. Brand perceptions are accordingly formed among consumers based on the promised functional and symbolic benefits consumption of that brand guarantees. Social media has assumed an integral role in fostering brand-customer relationships that ultimately augment social identity. The following chapter examines the role social media has played on brand perceptions in the fashion apparel and accessories industry from a social identity theory perspective. The chapter focuses on theoretical implications and managerial implications. The concluding section offers some significant roles that social media and social identity may play in keeping up with the design and development of marketing communications programs.
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Francesconi, Alberto, and Claudia Dossena. "Online Corporate Reputation Management and IT." In Trends in E-Business, E-Services, and E-Commerce, 206–28. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4510-3.ch012.

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According to the Resource-Based View, the Corporate Reputation (CR) is seen as a core resource and a major factor in gaining competitive advantage. Thanks to the development of Web-based technologies, stakeholders can easily spread their own perspective about an organization, its products, services, brands, members and so forth, affecting its online CR. This work focuses on “online corporate reputation” and the exploitation of IT (Online Reputation Management Systems) to support the related management practices. Taking a pragmatic approach, the authors develop a case-study based on the experience developed by an Italian leading e-service provider.
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Conference papers on the topic "Service brands online"

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Ming Hu, Jie Gao, and Shixuan Wang. "How do consumers make online brand decision?" In 2017 14th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2017. http://dx.doi.org/10.1109/icsssm.2017.7996268.

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Zhuolin Liu and Xiaodi Lu. "Consumer-based brand building of online shopping." In 2011 International Conference on Computer Science and Service System (CSSS). IEEE, 2011. http://dx.doi.org/10.1109/csss.2011.5975028.

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Sontaite-Petkeviciene, Migle. "Customer-based brand equity creation for online grocery stores." In Research for Rural Development 2020. Latvia University of Life Sciences and Technologies, 2020. http://dx.doi.org/10.22616/rrd.26.2020.029.

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Given the growing worldwide tendencies of online shopping and increasing popularity of online grocery shopping, building customer-based brand equity for online grocery stores is gaining its popularity among business owners and marketers. Building good customer-based brand equity is considered to be one of the crucial goals for online businesses that leads to successful competition and good customer experience. The aim of this research is to determine customer-based brand equity dimensions for online grocery stores. To reach the aim, this paper adopts analysis and synthesis of scientific and practical literature in the field of customer-based brand equity and empirical research of three stages: field analysis, expert interviews and customer survey. 33 dimensions of customer-based brand equity for online grocery stores grouped in 8 dimension clusters were generated from the field analysis and expert interviews. Generated dimensions were provided for the evaluation during the customer survey. Empirical research proved 31 valid dimensions of customer-based brand equity for online grocery stores evaluated as very relevant, relevant and of average relevance. Main drivers of customer-based brand equity for online grocery stores that proved to be very relevant are: saving time, good price, fresh products, quality of service, and reputation of retail chain behind.
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Yu, Yufan. "Customer Relationship Management and Online Customers Brand Loyalty." In 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/gecss-14.2014.70.

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Li, Ding Ding, and Li Wang. "A Research on Brand-Recognition Dimensions of Online Store." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5998968.

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Chen, Yao, Mengyao Yao, and Jia Zhang. "Research on Auto Sales Forecast Based on Online Reviews-Take R Brand Automobile as an Example." In 2018 15th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2018. http://dx.doi.org/10.1109/icsssm.2018.8465048.

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Kulibanova, Valeriia, Tatiana Teor, and Irina Ilyina. "Monitoring Methods of the Social Capital of a Corporate Brand in an Online Environment." In DTMIS '20: International Scientific Conference - Digital Transformation on Manufacturing, Infrastructure and Service. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3446434.3446481.

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Wang, Binhui, Huijing Niu, Xuan Guo, and Haoyang Li. "How to Build up Company-Managed Online Brand Community to Implement SMEs Branding? Inspirations from Empirical Investigation." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5999003.

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Yu, Baoqin, and Shuping Wu. "A branch model simulation for express logistics service system evaluation under online shopping." In 2017 4th International Conference on Systems and Informatics (ICSAI). IEEE, 2017. http://dx.doi.org/10.1109/icsai.2017.8248390.

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Huang, Yi-Ting, and Fei-Fei Cheng. "The Effect of Online Sales Promotion Strategies on Consumers' Perceived Quality and Purchase Intention: A Moderating Effect of Brand Awareness." In 2013 Fifth International Conference on Service Science and Innovation (ICSSI). IEEE, 2013. http://dx.doi.org/10.1109/icssi.2013.27.

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Reports on the topic "Service brands online"

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Taylor, Karen, Emily Moynihan, and Information Technology Laboratory (U S. ). Information Science and Knowledge Management Branch. The Forefront : A Review of ERDC Publications, Spring 2021. Engineer Research and Development Center (U.S.), June 2020. http://dx.doi.org/10.21079/11681/40902.

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The Engineer Research and Development Center (ERDC) is the premier civil works engineering and environmental sciences research and development arm of the U.S. Army Corps of Engineers (USACE). As such, it partners with the Army, Department of Defense (DoD), federal agencies, and civilian organizations to help solve our Nation’s most challenging problems in civil and military engineering, geospatial sciences, water resources, and environmental sciences. A special government knowledge center, ERDC Information Technology Laboratory’s Information Science and Knowledge Management (ISKM) Branch is critical to ERDC’s mission, fulfilling research requirements by offering a variety of editing and library services to advance the creation, dissemination, and curation of ERDC and USACE research knowledge. Serving as the publishing authority for the ERDC, ISKM publishes all ERDC technical publications to the Digital Repository Knowledge Core, sends a copy to the Defense Technical Information Center (DTIC) and creates a press release about each publication on the ERDC website. The Forefront seeks to provide an additional mechanism for highlighting some of our technical publications to the ERDC, USACE, Army, and DoD communities. This publication also encourages those outside ERDC to contact us about using ERDC editing services. For more information regarding the reports highlighted in this publications or others that ERDC researchers’ have created, please contact the ISKM virtual reference desk at erdclibrary@ask-a-librarian.info or visit the ISKM’s online repository, Knowledge Core, at https://erdc-library.erdc.dren.mil/ .
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