Relevant bibliographies by topics / SEO for Affiliate Marketing

Academic literature on the topic 'SEO for Affiliate Marketing'

Author: Grafiati
Published: 27 July 2024
Last updated: 29 July 2024

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Journal articles on the topic "SEO for Affiliate Marketing"

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Laurentinus, Laurentinus, Hengki Hengki, Sarwindah Sarwindah, Okkita Rizan, and Hamidah Hamidah. "OPTIMASI TIPE AFFILIATE DIGITAL MARKETING TERHADAP PRODUK UMKM DENGAN MODEL DESKRIPSI CLUSTERING." Jurnal Cakrawala Ilmiah 2, no. 4 (December 31, 2022): 1709–14. http://dx.doi.org/10.53625/jcijurnalcakrawalailmiah.v2i4.4624.

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Digital marketing berkembang dengan luar biasa dengan berbagai macam tipe konsep pemasaran digital dan komunikasi online. Digital marketing merupakan kunci dalam bisnis era saat ini. Tipe digital terdiri dari search, sosial media, content, email dan paid ads. Optimasi tipe digital marketing yang digunakan dengan beberapa model yaitu search engine optimization (SEO), search engine marketing (SEM), konten marketing, email marketing, sosial marketing, affiliate marketing, dan PPC (pay per click). Optimasi marketing menggunakan konsep diatas terbukti memberikan efek domino terhadap kenaikan omset produk UMKM khususnya dengan SEO dan SEM.
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Beleraj, Brunilda. "Affiliate marketing. Can online news portals use successfully affiliated marketing in Albania?" European Journal of Marketing and Economics 1, no. 3 (November 29, 2018): 66. http://dx.doi.org/10.26417/ejme.v1i3.p66-77.

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Affiliate marketing is viewed as one of the online strategies that help marketers’ measure success and deal with productivity. Marketers use it as a starting point to create new business or to develop an existing one. Affiliate programs support and develop these new strategies of marketing. Affiliate marketing is performance-based marketing where merchants reward affiliates commission for successful referrals. In Albania, we have chosen some of the most ranked online companies to see how this new techniques could be implemented to benefit both parts. Some of the research questions that have been raised in this paper are; how are the affiliated marketing techniques used in information portals in Albania? Under what conditions those web sites are developed? What payment fees are better to be used? In the evidence of a descriptive research, this paper will make an attempt to answer these questions.
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Trixie, Ivana, and Nigar Pandrianto. "Brand Affiliate sebagai Alternatif Membangun Brand Awareness." Prologia 8, no. 1 (March 18, 2024): 107–15. http://dx.doi.org/10.24912/pr.v8i1.27532.

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Technological developments, especially in social media platforms such as TikTok, have changed the marketing paradigm by focusing on dynamic consumer interactions. This research explores the impact of TikTok in building brand awareness, especially with the emergence of the concept of "Tiktok Affiliate." The research results show the important role of TikTok Affiliate in changing the digital marketing framework through creative content that effectively expands brand reach. Focusing on the brand case study "Somethinc" provides a unique contribution to the understanding of digital marketing and brand awareness in the TikTok era. The theoretical basis involves social media, TikTok, TikTok Affiliate, and brand awareness, with an emphasis on brand awareness indicators according to Keller. With innovative strategies, TikTok Affiliate is a key element in building brand awareness amidst contemporary digital marketing dynamics. The purpose of this research is to see how the Tiktok Affiliate brand is an alternative for building brand awareness for the Somethingnc brand. This research uses a qualitative approach with a case study method. The results of this research show that Tiktok Affiliate builds brand awareness through understanding Somehinc products. Creativity and authenticity in TikTok Affiliates content are key to attraction, creating a personal and authentic experience. Informative and compelling content helps consumers understand the product in depth, while direct interaction creates deeper engagement and builds a community around the brand. Perkembangan teknologi, khususnya di platform media sosial seperti TikTok, telah mengubah paradigma pemasaran dengan memfokuskan pada interaksi dinamis konsumen. Penelitian ini mengeksplorasi dampak TikTok dalam membangun brand awareness, khususnya dengan munculnya konsep "Tiktok Affiliate." Hasil penelitian menunjukkan peran penting TikTok Affiliate dalam mengubah kerangka kerja digital marketing melalui konten kreatif yang memperluas jangkauan brand secara efektif. Fokus pada studi kasus brand "Somethinc" memberikan kontribusi unik pada pemahaman digital marketing dan brand awareness di era TikTok. Landasan teori melibatkan media sosial, TikTok, TikTok Affiliate, dan brand awareness, dengan penekanan pada indikator brand awareness menurut Keller. Dengan strategi inovatif, TikTok Affiliate menjadi elemen kunci dalam membangun brand awareness di tengah dinamika pemasaran digital kontemporer. Tujuan penelitian ini untuk melihat bagaimana brand Tiktok Affiliate sebagai alternatif untuk membangun brand awareness pada brand Somethinc. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Hasil penelitian ini menunjukkan bahwa Tiktok Affiliate dalam membangun brand awareness melalui pemahaman produk Somethinc. Kreativitas dan keaslian dalam konten Tiktok Affiliates menjadi kunci daya tarik, menciptakan pengalaman personal dan autentik. Konten yang informatif dan meyakinkan membantu konsumen memahami produk secara mendalam, sementara interaksi langsung menciptakan keterlibatan yang lebih mendalam dan membangun komunitas di sekitar brand.
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Sakas, Damianos P., Nikolaos T. Giannakopoulos, Dimitrios K. Nasiopoulos, Nikos Kanellos, and Giannis T. Tsoulfas. "Assessing the Efficacy of Cryptocurrency Applications’ Affiliate Marketing Process on Supply Chain Firms’ Website Visibility." Sustainability 15, no. 9 (April 28, 2023): 7326. http://dx.doi.org/10.3390/su15097326.

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Recent developments in blockchain technology have enabled the development of wallet applications for storing peoples’ cryptocurrency reserves. Cryptocurrency wallet applications could deploy affiliate marketing processes to increase the visibility of their products. From these affiliate marketing processes, supply chain firms in the air forwarding sector that seek to advertise their services to a larger audience could be benefited. This research examines whether affiliate marketing initials of cryptocurrency wallet applications affect their digital marketing efficiency, as well as whether air forwarding firms’ website visibility could be benefited from them. After collecting the required Web Analytic data, the authors performed statistical analysis (correlations and linear regressions), followed by Fuzzy Cognitive Mapping (FCM) macroanalysis and Hybrid Modeling (HM) microanalysis to assess the outcomes of cryptocurrency wallet applications’ affiliate marketing programs. Hence, from the deployed methodology, valuable insights arose. The first part of the produced outcomes concerns the effect of cryptocurrency wallet application affiliate marketing metrics on their digital marketing results. The increased implications of affiliate marketing metrics (referring domains, backlinks, etc.) decrease the number of pages their visitors see. Regarding the air forwarder firms’ website visibility, specific metrics (branded and referral traffic) were increased and others (social traffic) were decreased from the increment of cryptocurrency wallet application affiliate marketing metrics (backlinks, internal links, etc.). Supply chain firms, in the air forwarding sector, could have increased website visibility by deploying advertisements and affiliate marketing initiatives with cryptocurrency wallet organizations. Summing up, specific affiliate marketing metrics of cryptocurrency wallet applications are capable of significantly impacting their digital marketing performance and also constitute determinant factors of supply chain firms’ website visibility.
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Naumenko, Maksym A. "Formation of a Competitive Position of Enterprise Based on the Principles of Digital Marketing." Business Inform 5, no. 556 (2024): 380–88. http://dx.doi.org/10.32983/2222-4459-2024-5-380-388.

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Today, the domestic economy is facing significant problems caused by ongoing russian aggression. However, despite everything that has happened, there are still many competitive industries in the economy, where enterprises constantly compete for the attention of consumers, so the formation of an effective competitive position of the enterprise in the markets remains relevant for enterprises. The study analyzes the essence and features of the use of digital technologies in the marketing management of enterprises, the possibilities of their integrated interaction and complementation. The features of the main digital technologies used for positioning domestic and foreign enterprises in the markets are systematized and described. The conditions for their successful and expedient application for various managerial tasks are determined. It is found that the most common digital technologies that are successfully used in the practical marketing of enterprises are marketing analytics, affiliate marketing, content marketing, email marketing, PPC, SEO, mobile and social marketing. It is substantiated that the use of these technologies contributes to the generation of a number of positive effects for enterprise: communications between enterprises and consumers are improved; a positive image of the enterprise is formed; the efficiency of decision-making increases by obtaining better and more complete market information; it becomes possible to regulate the amount of costs for obtaining information, etc. The article also provides a comparative characteristic of digital technologies from the standpoint of their advantages and disadvantages in terms of fulfilling the tasks of market positioning of enterprises. A number of recommendations on how to improve the results of using some digital technologies, including email marketing, PPC, and SEO, have been formed.
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Ferawati, Ferawati, Muh Ikhsan Amar, Fatimah Fatimah, Kurnia Rusli, Aminuddin Aminuddin, A. Anwar Ishar, Ariana Asri, Awaluddin Awaluddin, and Firmansyah Dahlan. "PENDAMPINGAN LEMBAGA KURSUS DAN PELATIHAN DARADAENG GYMNASTIC MAKASSAR MELALUI PENINGKATAN MANAGEMEN MARKETING BERBASIS DIGITAL CAMPAIGN." MONSU'ANI TANO Jurnal Pengabdian Masyarakat 6, no. 1 (March 10, 2023): 144. http://dx.doi.org/10.32529/tano.v6i1.2138.

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Secara historis Lembaga kursus dan pelatihan (Lkp) Daradaeng Gymnastic telah menorehkan tinta emas berupa pencapaian prestasi olahraga untuk Kota Makassar dan Provinsi Sulawesi Selatan. Potensi dan prestasi tersebut tidak sejalan dengan kondisi finansial dan kemampuan menjalankan usahanya, salah-satunya sistem pemasarannya yang masih sangat konvensional yakni dari mulut ke mulut sehingga dibutuhkan publikasi yang lebih massif. Untuk itu solusi yang diupayakan berupa pendampingan dan penerapan managemen marketing berbasis Digital Campaign yang terdiri dari penerapan influenser marketing dan Affiliate Marketing, Radio and Television Advertaising, Social Media Marketing (SMM), Email Marketing, Instant Messaging Marketing. Pendekatan yang ditawarkan untuk merealisasikan pengabdian ini melalui model pemberdayaan masyarakat. Hasil pengabdian dapat dilihat dari gambaran jumlah interaksi setiap postingan menggunakan Search Engine Optimization (SEO), bahwa managemen marketing berbasis Digital Campaign mampu menarik perhatian masyarakat pengguna media sosial dengan nilai jangkauan tertinggi mencapai 1.600 dan terendah 393 jangkauan untuk empat postingan terpopuler, adapun interaksi tertinggi mencapai 245 dan terendah 86 interaksi untuk empat postingan terpopuler yang di publikasikan sejak tanggal 13 Juni sampai dengan 21 September 2022, dan diharapkan akan terus-menerus meningkat. Publikasi yang massif tersebut diharapkan akan sejalan dengan penambahan jumlah member Lkp Daradaeng Gymnastic untuk kemudian mampu meningkatkan finansialnya
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Kuchechuk, Larysa V., and Vladislav Yu Moiseyenko. "Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System." Business Inform 10, no. 549 (2023): 427–32. http://dx.doi.org/10.32983/2222-4459-2023-10-427-432.

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Due to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve the goal of the study, general scientific methods were used: analysis, synthesis, deduction, induction, system-based, comparative, experimental and statistical, as well as SWOT analysis. The results of the carried out study show that digital marketing is a powerful instrument for promoting residential properties through an online platform, and Booking.com uses a wide range of special tools, such as targeted advertising, content marketing, social media, email marketing, affiliate marketing, and SEO optimization, to attract customers and increase its competitiveness. A SWOT analysis of the digital marketing tools of the company Booking.com is carried out. The features of the work of the company Booking.com in the Ukrainian market are considered. The traffic to the websites of the Booking.com company and their main competitor – the AirBnb company is analyzed. As a result, it is concluded that the ability of Booking.com to adapt and develop its marketing strategies in accordance with changes in consumer behavior and technological advancements has allowed it to remain competitive in today’s housing booking market.
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Rizki Nur Salamsyah and Elly Halimatusadiah. "Pengaruh Penerapan Digital Marketing dan Kualitas Pelayanan terhadap Minat Beli pada Usaha Mikro Kecil Menengah." Bandung Conference Series: Accountancy 3, no. 2 (July 26, 2023): 757–63. http://dx.doi.org/10.29313/bcsa.v3i2.7631.

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Abstract. The phenomenon of MSME actors who fail to attract maximum buying interest is the focus of this research. This study aims to assess the impact of Digital Marketing strategies on consumer perceptions of service quality and subsequent purchasing decisions. Customer relationship management and service quality factors such as tangibles, reliable accountability, responsiveness authority, competence, courtesy, trust, security, access, communication and customer understanding as measured through Digital Marketing channels such as website dimensions, search engine optimization (SEO ), click-based paid search advertising, affiliate marketing and strategic partnerships, online public relations, social networking, email marketing, and so on. The sample consisted of 263 accounting students who had made purchases online and were regular internet users. Descriptive validation and quantitative methods are used in this study. The results of the research multiple linear regression analysis that (1) Digital Marketing significantly influences purchase intention and (2) service quality significantly influences purchase intention. Abstrak. Fenomena pelaku UMKM yang gagal menarik minat beli secara maksimal menjadi fokus penelitian ini. Penelitian ini bertujuan untuk menilai dampak strategi pemasaran digital terhadap persepsi konsumen terhadap kualitas layanan dan keputusan pembelian selanjutnya. Manajemen hubungan pelanggan dan faktor kualitas layanan seperti bukti fisik, akuntabilitas yang andal, otoritas daya tanggap, kompetensi, kesopanan, kepercayaan, keamanan, akses, komunikasi, dan pemahaman pelanggan yang diukur melalui saluran pemasaran digital seperti dimensi situs web, optimisasi mesin pencari (SEO) , iklan pencarian berbayar berbasis klik, pemasaran afiliasi dan kemitraan strategis, hubungan masyarakat online, jejaring sosial, pemasaran email, dan sebagainya. Sampel terdiri dari 263 mahasiswa akuntansi yang pernah melakukan pembelian secara online dan merupakan pengguna internet biasa. Validasi deskriptif dan metode kuantitatif digunakan dalam penelitian ini. Hasil analisis regresi linier berganda penelitian bahwa (1) pemasaran digital secara signifikan memengaruhi niat pembelian dan (2) kualitas layanan secara signifikan memengaruhi niat membeli.
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Дунська, А. Р., and К. В. Чорна. "ФОРМУВАННЯ СУЧАСНОЇ СТРАТЕГІЇ ПРОСУВАННЯ ПІДПРИЄМСТВА НА МІЖНАРОДНОМУ РИНКУ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ." Вісник Херсонського національного технічного університету, no. 4(83) (April 10, 2023): 89–96. http://dx.doi.org/10.35546/kntu2078-4481.2022.4.12.

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В роботі були розглянуті особливості формування сучасної стратегії просування на міжнародних ринках в умовах цифрової трансформації, серед яких: трансформація методів просування та перехід в діджитал-просування, боротьба за увагу клієнта та скорочення фокусу уваги, персоналізація та доступність рекламних комунікацій, нові методи стимулювання продажів, пошук нових ніш для просування, деталізований підхід до цільової аудиторії, методика вимірювання та аналізу ефективності, оптимізації результатів. Наведена сучасна стратегія просування, що побудована на технології Human Centered Design і складається з аналізу ринку, оцінки глобальної ціннісної пропозиції продукту для ринку (Product market fit), глибинного аналізу цільової аудиторії (визначення їх болей, потреб, страхів, заперечень, тригерних точок, критеріїв вибору продукту, які можна використати в рекламі). Перелічені основні інструменти для пошуку, збору та аналізу інформації щодо ринку та аудиторії, серед яких сходинки Бена Ханта. Класифіковані основні види маркетингових інструментів просування в міжнародному бізнесі: Performance, Creative, Affiliate, Email marketing, SEO Optimization. Наведена характеристика діджитал-просування з урахуванням їх переваг та недоліків, зазначені основні цілі сучасної реклами (Awareness, Traffic, Engagement, Lead Generation, App promotion, Sales). На завершення надані аналітичні підходи до оцінювання ефективності сучасної стратегії просування на міжнародних ринках, наведені визначення та формули основних метрик відслідкування ефективності: CTR, CPC, CPM, CVR, CPA, Revenue, AOV, ROI, ROAS. Деталізований етап тестування гіпотез, проведення процедури А/В-тестування.
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Wijaya, I. Gusti Ngurah Satria, Annisa Balqis Bashira Syahrir Malintang Latanro, and Ni Nyoman Arie Rahayu Sugianitri. "The Influence of Marketing Strategy on Marketing Performance from a Management Perspective in the Disruption Era." Binus Business Review 15, no. 1 (February 2, 2024): 15–28. http://dx.doi.org/10.21512/bbr.v15i1.10431.

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The world continues to develop and change, and everything is digital-based in the current era of disruption. The retail industry is one of the business sectors most severely impacted by the COVID-19 pandemic and the disruption era. Numerous businesses or retail issuers also see a drop in sales and even suffer losses. The research aimed to evaluate the most successful marketing tactics toward marketing performance in the disruption era from a management perspective. The major data used came from questionnaires given to management with digitized or digital marketing. A total of 282 data were collected using the purposive sampling technique to determine the respondents in Denpasar City. Structural Equation Model (SEM) analysis was employed in this investigation. The research outcomes are strategies that effectively influence marketing performance in the disruption era, including marketing mix strategy, online affiliate marketing strategy, and social media strategy. The marketing mix strategy cannot be abandoned despite changes in the disruption era. There can only be a change in strategy using digital marketing media. The research novelty lies in its findings, which support the Resource-Based View (RBV) theory, the marketing tactic employed to enhance marketing effectiveness in the disruption era. The practical implications include policy recommendations for business management and marketing methods to improve marketing performance in the disruption era.
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Dissertations / Theses on the topic "SEO for Affiliate Marketing"

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Výborný, Vojtěch. "Nástroje internetového marketingu a jejich aplikace v rámci společnosti Zoot." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198285.

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This Diploma thesis is focused on the Internet marketing tools, which are suitable for the Company aimed at selling consumable goods. These Internet marketing tools are applied within Zoot Company. Diploma thesis is divided in two logical parts, theoretical and practical. Individual tools are introduced and intimately analysed in theoretical part. For all mentioned tools, there is a definition of their advantages, description of the process, how to manage those tools, the process models and the description of the tools for their evaluation. The practical part is based on the theoretical part. This part contains the analysis of the Zoot Company and its competitors and the analysis of Zoot's usage of the Internet marketing tools defined in theoretical part. The end of the practical part contains recommendations, how to improve the Internet marketing tools management. Main benefit of the theoretical part is the framework of Internet marketing tools, which are suitable for the Company aimed at selling consumable goods and their process adaptation. The benefit of the practical part is the intimate analysis of Zoot Company and its usage of the Internet marketing tools from theoretical part together with recommendations how to improve the Internet marketing tools management.
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Kuchárik, Michal. "Affiliate marketing v ČR." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-257774.

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This diploma thesis treats of affiliate marketing in the Czech Republic and is divided up into two parts.The first, the theoretical one, is about explaining of affiliate marketing in general, historical milestones of affiliate marketing, affiliate networks, affiliate programs, but also about online and offline marketing and other affiliate marketing related terms. The own part of work includes a survey results researching awareness of affiliate marketing among respondents and their perceiving of online advertising, then SWOT matrixs identifying of strenghts, weaknesses, opportunities and threats of affiliate marketing as for merchants as for partners. At least but not last there are explored affiliate softwares for smaller merchants and also costs of affiliate marketing in the first year and consequently reviewed and eventually selected the best possible option for czech market.
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Veselý, Jan. "Affiliate marketing a analýza affiliate programu dané společnosti v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192410.

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Bussinessmen, companies and traders put money into advertising. But they require these ads to bring the desired effect -- i.e. new customers, sales, revenues. Affiliate marketing allows exactly all of that. The objective of this diploma thesis is to describe the affiliate marketing (kind of performance advertising on the internet) from the perspective of the advertiser and further evaluate affiliate marketing as a suitable form of promotion for a particular Czech company. There will also be the affiliate program analysis, its realization and description of affiliate program management.
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Spolek, Jiří. "Analýza účinnosti affiliate marketingu na trhu letenek." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199007.

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The thesis deals with the area of affiliate marketing from the sight of the affiliate seller and also from the sight of the affiliate company. In the theoretical part the notion affiliate marketing is characterized and fundamental subjects of affiliate marketing are defined. Furthermore, there is outlined dilemma of the affiliate companies, which deal with affiliate sales of flight tickets in Czech Republic. In the practical part the pieces of knowledge from the theoretical part are applied and in conjunction with the results from the defined hypothesis are set recommendations, which increase the efficiency of the affiliate marketing both on the side of affiliate seller and on the side of the affiliate company.
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Novák, Michal. "Komplexní marketingová strategie v online prostředí." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223301.

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This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.
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Kreheľová, Gabriela. "Analýza využívania affiliate marketingu v spoločnosti AdFinance." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199223.

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This thesis deals with affiliate marketing as one of the internet marketing tools. The work highlights the differences between affiliate marketing in the Czech Republic and the U.S. and also describes how to start your own affiliate program for entrepreneurs in the Czech Republic. The main objective of the thesis is to analyze and evaluate the success of the selected affiliate programs in the company AdFinance Ltd., which are promoted through its own affiliate network AdBenefit. Suggestions are part of the work, which could lead to an improvement in the operation of the affiliate network. The work is prepared based on literature, internet resources and own experience of the author's job position as affiliate manager.
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Černochová, Petra. "Affiliate marketing s využitím optimalizace trackování provizí." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201754.

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This thesis focuses on inclusion of affiliate marketing to internet marketing as a contemporary modern tool for acquiring new customers in the online market and on analysis of the system solution for conversion tracking at eHUB.cz Ltd. The thesis is divided into three parts: the first part presents the general overview of affiliate marketing, the second section analyzes the current state of the conversion tracking system at eHUB.cz Ltd. and the third proposes an optimal solution for the future status of this system. Theoretical level corresponds to the first part and a practical second and third. The theoretical part clarifies the position of affiliate marketing within online marketing, including basic knowledge and relationships that are necessary for proceeding to the practical part. The practical part contains a description of the original and current technical solutions of system eHUB. At the same time suggests its optimization for a future state. The main objective is to find a precise definition of the current standards of conversion tracking system solutions in eHUB.cz Ltd. The main contribution of this work is the usability of the optimal technical solution at eHUB.cz Ltd.
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Horák, Luboš. "Affiliate marketing a možnosti jeho využití v prostředí internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72692.

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This diploma thesis analyzes one from online marketing segment -- Affiliate. Thesis is divided to two logical parts. In first part is described philosophy and functions of affili-ate marketing like a part of sales promotion strategy online. In second part is practically described how it works on some case-studies. In case-studies are described differences between Czech and foreign online environment. Thesis wants to describe this interesting and often marginalized segment of online marketing.
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Knapovský, Martin. "Aplikace SEO technik pro marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262270.

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The aim of this thesis is to describe in detail the current ways of optimizing websites for search engines (SEO) and to apply them in a broader marketing strategy of italian restaurant La Casa Degli Amici. The thesis presents evidence about the importance of SEO for marketing and can be used as a template for optimizing you own website. This thesis is divided into two main parts - theoretical and practical. The theoretical part explains the concepts used in the design and implementation of the practical part. The theoretical part considers 3 main subjects - search engine, users and SEO which represents website creation and optimization. This thesis describes the history of search engines and the way search engines analyze and evaluate a website. It also describes user search strategies and the way users read the search results. In the SEO section we show its advantages, brief history, SEO strategies and description of techniques and tools that can be used for SEO. In the practical part we put together a marketing strategy which consists of website creation, implementation of selected SEO techniques and social network marketing. Implementation of the marketing strategy is evaluated on data obtained during the period between 1. 8. 2016 and 31. 11. 2016. Owner of the restaurant has provided data on sales which were used for overall evaluation of implemented marketing strategy.
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Janíček, Jaroslav. "Podnikatelský záměr - založení marketingové agentury se zaměřením na affiliate marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377933.

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The main goal of my thesis is to create realistic and applicable marketing agency business plan. The secondary goal is to observe and analyze market status and try to forecast future trends based on Czech and foreign market signals. Marketing agency business plan is based on market analysis and data collection from online sources. Agency is already on the Czech market due to that my thesis include knowledge and experiences from real life business environment. Future forecast of trends in affiliate marketing is based on trends until 2018. Main benefit of my thesis is creating awareness of affiliate marketing in Czech Republic. Affiliate marketing is on the edge of online marketing channels. Another benefit is in future forecast of affiliate marketing trends. Marketing agency business plan is and will be applied in real business environment.
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Books on the topic "SEO for Affiliate Marketing"

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Ledford, Jerri L. SEO: Search engine optimization bible. Hoboken, N.J: Wiley, 2008.

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Bormann, Patrick Mark. Affiliate-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25585-5.

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Deges, Frank. Quick Guide Affiliate Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9.

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SEO For Affiliate Marketing. USA: Steven James, 2020.

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Affiliate Marketing Success. Self, 2024.

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Online Marketing SEO and Affiliate Mastering 3 Books In 1: Learn How to Master Online Marketing SEO and Affiliate Marketing. Independently Published, 2021.

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Hazel, Riley Zoey. Online Marketing SEO and Affiliate Mastering 3 Books In 1: Learn How to Master Online Marketing SEO and Affiliate Marketing. Independently Published, 2021.

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Eastwood, Clair. Affiliate Marketing Traits : How to Create SEO and Ads for Expanding Business: Mastering Affiliate Marketing. Independently Published, 2021.

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Padovesi, Luigi. Web Marketing: Manuale Operativo Al Marketing Strategico Online con Guida Alla Comunicazione, Email, Social Media, SEO e SEM, Affiliate, Affiliate e Network Marketing. Independently Published, 2019.

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Ledford, Jerri L. Seo: Search Engine Optimization Bible. Wiley & Sons, Incorporated, John, 2008.

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Book chapters on the topic "SEO for Affiliate Marketing"

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Petersen, Dennis. "Affiliate Marketing." In Brand Evolution, 329–46. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15816-3_17.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 43–75. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-03313-2_2.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 55–87. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15494-3_2.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 43–76. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-09003-6_2.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 61–92. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25135-2_2.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 21–49. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8251-3_2.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 47–79. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32340-0_2.

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Bormann, Patrick Mark. "Zur zunehmenden Bedeutung des Affiliate-Marketing im Online-Werbemarkt." In Affiliate-Marketing, 1–20. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25585-5_1.

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Bormann, Patrick Mark. "Praktische Grundlagen und Prozess des Affiliate-Marketing." In Affiliate-Marketing, 21–96. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25585-5_2.

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Bormann, Patrick Mark. "Stand der Forschung und Abgrenzung der vorliegenden Arbeit." In Affiliate-Marketing, 97–129. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25585-5_3.

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Conference papers on the topic "SEO for Affiliate Marketing"

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Voicu, Mirelacatrinel. "ONLINE MARKETING STRATEGIES USED TO DEVELOP ONLINE COURSES." In eLSE 2018. Carol I National Defence University Publishing House, 2018. http://dx.doi.org/10.12753/2066-026x-18-251.

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In this paper we present a study on some online marketing strategies which can help us in developing online courses. We include components such as: Design & Development, Content marketing, Social Media, Reputation, Affiliate Marketing, Analytics, Email marketing, SEO, PPC, and even E-commerce components.For example, using Google Trends or Keyword Planner tool of Google AdWords, we can find out if there are people interested in the topic that we treat in our courses. At the same time, we can have information about their geographic location, such as countries or cities. With Google Analytics we can see the traffic on our website, containing useful information about the visitors: demographic data, how they have get on our website (direct, organic search, social, etc.), what kind of devices they use, etc. To find if there are people interested on our offer of courses, we also present how we can obtain such an information from YouTube of Facebook. We are focused on the increasing using of the Internet on mobile devices – and for this reason, on the importance of developing websites for mobile or even mobile apps. In the case of mobile apps, we also point out observations on some mobile marketing strategies which must be considered. We present some observations on the electronic format of course content: text, image, video, or interactive platforms and how it can use in the best forms on small devices and how different cloud computing technologies and services can improve the quality of our online courses.
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Rolim, Lucas L., Jefferson E. Simões, and Daniel R. Figueiredo. "Network and Revenue Analysis of an Affiliate Marketing Program in the Travel Industry." In Brazilian Workshop on Social Network Analysis and Mining. Sociedade Brasileira de Computação, 2020. http://dx.doi.org/10.5753/brasnam.2020.11168.

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The widespread adoption of e-commerce over the past two decades has transformed businesses and sparked novel marketing strategies. In affiliate marketing individuals sign up with companies to promote or sell their products in independent venues such as blogs and channels controlled by the affiliate, receiving compensations for their actions. This work analyzes Clube Hurb, a real and large affiliate marketing program, considering the affiliate network structure, the revenue generated by affiliates, and their relationship. While the network is largely fragmented (90.7% of the affiliates are isolated) and most affiliates never sell (99.5%), different network and revenue statistics exhibit heavy-tailed behavior and are sometimes correlated. The findings shed light on affiliate marketing dynamics and can drive future studies to improve performance.
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Iwashita, Motoi, and Shigeaki Tanimoto. "Highly secure transaction system for affiliate marketing." In 2016 IEEE 5th Global Conference on Consumer Electronics. IEEE, 2016. http://dx.doi.org/10.1109/gcce.2016.7800492.

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Ivkovic, Miodrag, and Dusanka Milanov. "Affiliate internet marketing: Concept and application analysis." In 2010 International Conference on Education and Management Technology (ICEMT). IEEE, 2010. http://dx.doi.org/10.1109/icemt.2010.5657647.

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Suryanarayana, Sharadhi Alape, David Sarne, and Sarit Kraus. "Information disclosure and partner management in affiliate marketing." In DAI '19: First International Conference on Distributed Artificial Intelligence. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3356464.3357703.

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Solichin, Julius, Mohammad Hamsal, Asnan Furinto, and Rano Kartono. "A Literature Review on Affiliate Marketing in Ecommerce." In 2nd Indian International Conference on Industrial Engineering and Operations Management. Michigan, USA: IEOM Society International, 2022. http://dx.doi.org/10.46254/in02.20220619.

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Amarasekara, Bede Ravindra, and Anuradha Mathrani. "Controlling risks and fraud in affiliate marketing: A simulation and testing environment." In 2016 14th Annual Conference on Privacy, Security and Trust (PST). IEEE, 2016. http://dx.doi.org/10.1109/pst.2016.7906986.

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Deepa, S., P. Ragupathy, P. Sritha, M. Arumugam, and L. Sanjay. "Enrichment of affiliate marketing using K-Means clustering algorithm for early stage affiliates." In PROCEEDINGS OF THE 4TH NATIONAL CONFERENCE ON CURRENT AND EMERGING PROCESS TECHNOLOGIES E-CONCEPT-2021. AIP Publishing, 2021. http://dx.doi.org/10.1063/5.0068651.

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KEXUN, ZHANG, CAMILLA SARAIVA RODRIGUES COSTA ABREU, MAYANNE CAMARA SERRA, ALINE VIEIRA BELÉM, and EDUARDO MENDONÇA PINHEIRO. "O SEO COMO ESTRATÉGIA DE MARKETING DIGITAL: ESTUDO EM UMA ACADEMIA ESPORTIVA." In ENEGEP 2018 - Encontro Nacional de Engenharia de Produção. ENEGEP 2018 - Encontro Nacional de Engenharia de Produção, 2018. http://dx.doi.org/10.14488/enegep2018_tn_stp_262_508_35809.

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Rolim, Lucas L., Jefferson E. Simoes, and Daniel R. Figueiredo. "Network and Revenue of the Clube Hurb Affiliate Marketing Program: A Story of Two Tales." In 2020 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM). IEEE, 2020. http://dx.doi.org/10.1109/asonam49781.2020.9381447.

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