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CRABTREE, BENJAMIN S. "CORPOREAL NARRATIVES: ARCHITECTURE OF EXPERIENCE." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147897305.
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Eriksson, Elin, and Niklas Larsson. "A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12153.
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The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. A quantitative research method with a deductive research approach has been used for this study, where theoretical concepts have been described and from which a number of hypotheses have derived as means to test the theoretical framework. In order to test our hypotheses, a research strategy in the form of experiments has been performed in the computer department at Media Markt, Kalmar. General assumptions have then been drawn from the analysis of the results in order to provide sound recommendations for marketers regarding sensory marketing in general and foremost the multi-sensory brand-experience. The result of our study shows that it is beneficial for marketers to use styling elements and sensorial cues as means to connect with customers and enhance their emotional response. The study also shows that a combination of the sensorial cues of sight and sound together contributes to an experience that is positive and memorable for the customers. Additionally, the results of this study shows that a combination of these sensory cues leads to a change in customers behaviour and create approach behaviour through awareness of products that otherwise could be missed.
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Inglis, Grant. "Discovering How To RE|Move: A secondary sensorial circulation system for the University of Cincinnati." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1397234170.
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Mendes, Inês Jardim de Gouveia. "Projetar com luz : a luz como directriz na concepção espacial do Centro de Dia do Casal Novo." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2015. http://hdl.handle.net/10400.5/8952.
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KRIVANKA, SARAH M. "SENSITIVE MATERIAL." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179208847.
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Källeskog, Jessika. "Boundaries of Matter : The experience of space and object through the abstract to the tangible." Thesis, Konstfack, Inredningsarkitektur & Möbeldesign, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-4101.
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Boundaries and Matter - The intangible and the corporeal A space dedicated to contemplation in a public realm With a philosophical approach to the topics I aim to absorb the dynamics in the meeting between the intangible and the physical. In the urban contemporary environment that we live in I see a need for a physical context that contrasts the flow of information and inputs that we are exposed to.From this point of view I have created a concept of a space for contemplation, as a reply for both visual as well as mental boundaries that connects both the abstraction of the mind to the corporeal. The perception of our surroundings is an acknowledgment and a consciousness of our senses. In our everyday life we are constantly surrounded by a flow of impressions. To contrast this I have created a space where you can calmly travel inward & outwards without being disturbed by the constant flow of information. This project departs as a statement towards the intense frequency of information inputs in our contemporary surrounding, the stressful act to manage our mental boundaries for what we let in and what we leave out. Through this project I wanted to define the abstract spectra of inspirations in the design-process of how I relate to form and the surroundings. Mapping it, formulate and gestalt it. Defining the boundaries to what I see as the scenery of the project. Taking the broad turns of the process leading me to collect bits and pieces from various sources and apply these thoughts in a secondary phase to the actually form-giving. Turning the abstract ideas to a space and an object, interpret in two different manners to a pavilion for contemplation and an idea of seating furniture. Throughout the process I balance the two poles through reflection from a philosophical angle that I follow up with the sensibility for the tactile sensors in how one perceive a physical object. Leading through historical values and ideas tied towards the spatial dimensions and the various scales in handling space and object. Using the materiality to create a connection to the body and wrapping up to embrace as a protective shield around the body. With the gestalt of a boundless space within given dimensions that are not obvious or sharply defined, to instead become an extension of your mind and body. As you become the centre of the space, your thoughts are the boundaries and the spatial dimensions are framing the action.
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Mendoza, Zoila. "the strength of the sounding paths: the Walk and Music in Qoyllurit’i." Pontificia Universidad Católica del Perú, 2012. http://repositorio.pucp.edu.pe/index/handle/123456789/80639.
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En este trabajo exploro la relación intrínseca que existe para los pobladores del distrito de Pomacanchi, Cusco, entre el caminar al santuario del Señor de Qoyllurit’i y la música que los acompaña. Mi atención se centra en la relación con la melodía chakiri wayri y, en menor medida, con la del alawaru. En esta relación intrínseca entre música y camino se revela, por un lado, la primacía que para los pobladores andinos tiene la unidad de lo visual y lo auditivo en los procesos cognitivos. Por otro, al explorar esta relación en el contexto de la caminata, una tercera dimensión sensorial clave en dichos procesos cognitivos también aparece claramente. Se trata del sentido de la cinestesia o sensación del movimiento. En otras palabras, la unidad de lo visual, lo sonoro y el movimiento es lo que hace de la participación en la fiesta en honor al Señor de Qoyllurit’i una experiencia única e imborrable. La obvia primacía de la unidad de los tres sentidos en la experiencia de peregrinación de los pomacanchinos al Señor de Qoyllurit’i no es única o exclusiva de este contexto festivo o de este pueblo. Simplemente esta experiencia nos permite analizar más de cerca un fenómeno que creo extendido en los Andes.Here I explore the intrinsic relationship that for the people of the district of Pomacanchi (Cusco) exists between walking to the sanctuary of the Lord of Qoyllurit’i and the music that accompanies them. My attention focuses on the relationship with the chakiri wayri melody and to a lesser extent with that called alawaru. In this intrinsic relationship between music and the walk, on the one hand, the primacy of the unity of the visual and the auditory in the Andean cognitive processes reveals itself. On the other hand, in exploring this relationship in the context of the walk a third sensorial dimension key to such cognitive processes appears clearly. It is the sense of kinesthesia or sensation of movement. In other words. The unity of the visual, the auditory and the kinesthetic is what makes the participation in the fiesta of the Lord of Qoyllurit’i a unique and unforgettable experience. The obvious primacy of the unity of these three senses in the experience of pilgrimage of the people of Pomacanchi to the sanctuary of the Lord of Qoyllurit’i is not unique or exclusive of this festive context or of Pomacanchi. Simply, this experience allows us to analyze more closely a phenomenon that I believe to be spread in the Andes.
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Martínez, Rosalía. "Music, movements and colors in Andean fiesta. Bolivian examples." Pontificia Universidad Católica del Perú, 2015. http://repositorio.pucp.edu.pe/index/handle/123456789/79171.
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En la fiesta andina, la música suele tanto oírse como verse. Esta dimensión multisensorial de la situación musical no es únicamente el resultado de una yuxtaposición de elementos sonoros y visuales. el análisis de las articulaciones que los campesinos indígenas de la zona de sucre (Bolivia) construyen entre sonidos, movimientos y colores revela la presencia de organizaciones singulares de la experiencia sensible que se caracterizan tanto por su espesor sensorial como por la manera en la cual se encuentran conectadas con otros campos del conocimiento. Estas formas de intersección culturalmente elaboradas implican el cuerpo mismo de los músicos, generando nuevas configuraciones perceptivas.In the Andean fiesta music is as much intended to be seen as it is to be heard. The multisensorial aspect of musical performance is not just a matter of the juxtaposition of sounds and sights. The analysis of the articulations that indigenous peasants of sucre (Bolivia) construct among sounds, movements and colors reveals an original organization of sensitive experience that is as much characterized by its sensory depth as it is by the ways it is linked to other domains of knowledge. The forms of culturally elaborated intersections that occur in the body of the musician lead to new perceptive configurations.
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Delemazure, Olivier, Olivier Mallégol, and Vincent Laplanche. "The effect of the senses on consumers experience in clothing stores." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75540.
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This research explores the sensory marketing and more specifically the effect of the senses on consumers experience in the clothing distribution sector. The purpose of this paper is to understand if all the senses have an effect on the customer experience in clothing stores. To do this a primary quantitative data has been collected through a questionnaire from clothing store customers to assess the effect of different senses on their consumer experiences. The results obtained by the analyzing of the questionnaire through regression analysis concluded that there are two senses that really stand out of the lot, firstly the smell then secondly the sight.
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Nguyen, Andy. "Sensing Sound And Space:Auditory And Visual Spatial ImpressionIn Three Auditoria." University of Sydney. Architecture, Design Science and Planning, 2005. http://hdl.handle.net/2123/697.
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In some contexts, the experience of sound and space are often considered as two unrelated experiences. In an auditorium, the senses of hearing and seeing are not necessary unrelated. This thesis proposes that there is a sensorial relationship between sound and space in the context of symphonic concert halls. Through a study of three auditoria, this thesis explores the relationship, and the degree of correspondence and interaction between auditory and visual spatial impression. It begins by exploring the concepts of auditory and visual spatial impression in relation with auditorium acoustics and architectural design. In auditorium acoustics, a number of terms are used to describe auditory spatial impression, such as �spaciousness,� �envelopment,� and �intimacy.� These terms have connotations beyond the auditory. The thesis suggests that they may also be used to describe visual spatial impression in auditoria. Through textual analyses, the thesis finds that the auditory and visual terms do not always relate to the same physical characteristics of auditoria and can conflict with one another. Hence, it is apparent that further subjective analyses of auditory and spatial impression are needed. Three chapters in this thesis are devoted to auditory and visual subjective experiments. Their purpose is to explore the degree of correspondence or contrast, and interaction between auditory and visual spatial impression. The degree of correspondence and contrast between auditory and visual spatial impression appear to vary between auditoria and within auditoria. The relationship between auditory and visual spatial impression appear to be both necessary and arbitrary, and the degree of interaction between them appear to be strong in some cases and weak in other. From the findings, this thesis suggests that the degree of correspondence or contrast, and interaction between auditory and visual spatial impression could be used to create an audiovisual experience that suit specific musical events. Concert auditoria are culturally and artistically unique spaces. Hence, consideration must be taken to understand the relationships between, and intentions of the acoustical and architectural designs, music and architecture, for a successful and creative collaboration between designers - since the ultimate goal is to create an extraordinary audiovisual experience in a concert hall.
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Polinedrio, Veronica. "Emotions, fear, and empathy: a design approach to human experiences." Thesis, Konstfack, Experience Design, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-4713.
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Fear is an intrinsic human emotion, which produces with variable intensity a bodily reaction as a response to a stimuli. It is considered one of the basic human emotions, and it is universal of all animal species. Despite its subjective quality, fear has gained a rather negativistic stereotype that this research intends to debate and readdress, proposing that “negative fear” is part of an evolutionary transition cultivated by social and cultural constructs. This thesis will analyze the context in which fear operates, employing experience design methodologies and design research to reevaluate the role of fear in the contemporary settings of our societies to prove its connection to imagination, transhumanism and the production of empathy. After a brief historical perspective to situate this thesis in the contemporary framework of experience design, this research will investigate fear as prolific tool for the production of imagination, derived from its aesthetic connection to wonder and pleasure. This particular connection between fear to wonder was investigated among others by Charles Darwin, who also promoted the functionality of fear as the key to animal survival. The complex mechanism in which fear engages us will lead to the production of design prototypes that look at the animal kingdom and several other species’ talents in the detection and implementation of fear as a tool to survive. Here, the potential of our species to further evolve through the use of design will open a discussion on transhumanism and the future of humanity. The last section speculates a counterfactual conditional statement of how our humanity would operate, if emotional identities were reevaluated. In particular, the emotion of fear will be reevaluated for its unpleasant characteristics, from the bodily sensations to the mental postliminary conditions, to understand why certain human behaviors are still exercised, when the physiological effects are universally acknowledged as distasteful. By interpreting the physiological impact of fear, this research will continue its argument towards empathy, questioning what it truly means to ‘stand in someone’s else shoes’, specifically when fear is practiced. Empathy, as a pilaster in the mission statement of many contemporary disciplines, has surfaced in this research as viral phenomenon, which little has to do with truly ‘empathizing’. Here, it investigates how empathy can be experienced when fear is in play: if sharing fear as the bodily experience of someone else can lead to the production of authentic empathy, then humans have a chance to reevaluate its application in the contemporary global topics of war and diplomacy, domestic and public violence, or bullying to name a few. This research ultimately establishes a new perspective on the role of emotions in our societies, and creates a connection between design and the experience of intangibles, producing a view of the intrinsic systems of our being as ones deemed of value in the ambitious evolution of our species.The full thesis contains copyrighted material which has been removed in the published version.
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Almeida, Keyla Priscila dos Reis de. "O uso de elementos sensoriais no ponto de venda aumenta os índices de atratividade, lealdade e preferência dos shoppers à loja?: uma reflexão crítica." Pontifícia Universidade Católica de São Paulo, 2013. https://tede2.pucsp.br/handle/handle/1067.
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Previous issue date: 2013-05-24This paper analyzes how sensory marketing applied to the point of sales affects store attractiveness and shopper loyalty and preference levels. Experiential marketing has gained importance in a context in which physical shopping channels are not only increasingly competing with each other, but also being challenged by the online channel, which offers more convenience and, in some cases, better prices. One must bear in mind that shoppers are overwhelmed with visual stimuli and tend to respond better to stimuli involving more than one sense. This dissertation is a multiple case study which aims to compare loyalty and preference rates between two Carrefour hypermarkets: one with a traditional concept and another with the Planet concept. In the light of the ever-growing difficulties in differentiating hypermarkets from other channels, Carrefour Planet is an attempt on Carrefour's part to restructure its hypermarkets through purchase solution centers, in which each department conveys a differentiated atmosphere, focused on exploiting its key items and sensory elements. Despite Carrefour's efforts to differentiate its hypermarkets we conclude from this study that the sensory management approach did not promote an increase in shopper loyalty and preference rates when we compare a Carrefour Planet and a traditional Carrefour store, although the Planet store did stand out as the most attractive. We recommend the development of future studies comparing loyalty and preference rates for the same point of sale (before and after the employment of sensory elements)
O presente trabalho analisa a influência do marketing sensorial aplicado ao ponto de venda na melhoria dos índices de atratividade, lealdade e preferência dos shoppers à loja. O marketing experimental tem ganhado relevância em função da maior concorrência entre os canais de compra físicos e da disputa destes com o canal virtual, que oferece maior conveniência e, em alguns casos, melhores preços. Há que se levar em consideração que os shoppers estão sobrecarregados de estímulos visuais e que tendem a responder melhor a estímulos que envolvam mais de um sentido. Esta dissertação é um estudo de caso múltiplo que visa comparar os índices de lealdade e preferência de dois hipermercados da rede Carrefour, um com conceito tradicional e outro com conceito Planet. O Carrefour Planet é uma tentativa do Grupo Carrefour de reestruturar o hipermercado, através de centros de soluções de compra, no qual cada departamento transmite uma atmosfera diferenciada e centrada na exploração de seus principais itens e elementos sensitivos, pois os hipermercados têm encontrado dificuldades de se diferenciar ante os demais canais. Apesar dos esforços do Carrefour em diferenciar o hipermercado, é possível concluir do presente trabalho que a gestão sensorial do ponto de venda não trouxe aumento nos índices de lealdade e preferência dos shoppers quando comparadas a loja Planet e a loja Carrefour tradicional, embora a loja Planet tenha sobressaído como a mais atrativa. Recomenda-se o desenvolvimento de estudos futuros que comparem os índices de lealdade e preferência de um mesmo ponto de venda (antes e após o uso de elementos sensitivos)
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Dionísio, Cheila Patrícia Baltazar. "A experiência do espaço através dos sentidos." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2018. http://hdl.handle.net/10400.5/17924.
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Dissertação de Mestrado Integrado em Arquitetura, com a especialização em Interiores e Reabilitação do Edificado apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.O presente trabalho é uma reflexão sobre a relação do homem com o espaço arquitetónico e a importância desta experiência na sua vida. A arquitetura resulta tanto da capacidade de criação do arquiteto como da capacidade de perceção do utilizador. O homem apresenta-se como elemento estruturante, capaz de criar uma relação emocional com a arquitetura, limitada pela forma, matéria e cor concedida pela luz, através dos seus sentidos. Deste modo, objetiva-se, direta e inequivocamente, identificar as entidades indissociáveis da arquitetura do ponto de vista do arquiteto enquanto autor que consegue materializar as suas ideias, entendendo o significado de cada elemento arquitetónico e de que maneira estes se apresentam ao utilizador. Simultâneamente, pretende-se perceber como o homem enquanto utilizador recebe os estímulos produzidos por estes elementos e como os descodifica. Assim, a componente de investigação teórica desenvolve-se em duas partes. Na primeira, abordamos o homem, interpretando o seu corpo como veículo na perceção arquitetónica. Aborda-se o tema dos sentidos e a sua importância na apreensão do espaço. Interessa- -nos, também, trabalhar os elementos arquitetónicos, identificá-los e estudá-los na perspetiva de como estes não só constituem a arquitetura, mas também dos impulsos que conferem ao movimento do homem no espaço arquitetónico. Assim, exploram-se as suas características da cognição do espaço e o que dela pode decorrer para produzir atmosferas que contribuem para melhorar a sua experiência. Na segunda, apresenta-se e discute-se o projeto de intervenção num espaço abandonado, situado na Rua Capitão Leitão, em Marvila. A cada um destes momentos correspondem fases metodológicas diferentes, a primeira parte é constituída pela revisão da literatura e a análise crítica de situações exemplares idênticas; a segunda, é o momento do projeto, propriamente dito. A intervenção proposta tem como objetivos devolver esta freguesia à cidade e restabelecer as ligações com o rio, perdidas ou muito atenuadas pela ocupação industrial. Para tal, o programa procura não somente servir os residentes da freguesia assim como os demais habitantes.
ABSTRACT: The present work intends to make a reflection about the relation of the man with the architectural space and the importance of this experience in your life. Architecture results both from the architect’s ability to create and from the user’s ability to perceive. Man presents himself as a structuring element capable of creating an emotional relationship with architecture, limited by the form, matter and color bestowed by light, through his senses. In this way, it is aimed, directly and clearly, to identify the inseparable entities of architecture from the point of view of the architect as an author who can materialize his ideas by understanding the meaning of each architectural element and how these are evidenced to the user. Simultaneously, it is intended to perceive how the man as a user receives the stimuli produced by these elements and how he decodes them. Thus, the theoretical research component is developed in two parts. In the first part we approach the man, interpreting his body as a vehicle in architectural perception. The five human senses and their importance in the apprehension of space are analyzed. It is also of our interest to work the architectonic elements, identifying and studying them in the perspective of how they not only constitute architecture, but also the impulses that give the movement of man in space architectural. Thus, we will explore its essential characteristics in the context of the impulses that transmit to man, how he reacts and perceives them and how man as an architect can manipulate them to convey a certain intention and provide atmospheres that contribute to a better experience between the work and the user. In the second one, it is presented and discussed the intervention project in an abandoned space, situated at Rua Capitão Leitão, in Marvila. To each one of these moments, corresponds different methodological phases, the first part of the reading review and the critical analysis of examples with identical situations; the second one is the project on itself. The proposed intervention has as objectives to return the district to the city and reestablish the connections with the river, lost or very attenuated by the industrial occupation. Therefore, a program searches not just to serve the residents of the parish but also the other people.
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Nguyen, Andy. "Sensing Sound And Space:Auditory And Visual Spatial ImpressionIn Three Auditoria." Thesis, The University of Sydney, 2005. http://hdl.handle.net/2123/697.
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In some contexts, the experience of sound and space are often considered as two unrelated experiences. In an auditorium, the senses of hearing and seeing are not necessary unrelated. This thesis proposes that there is a sensorial relationship between sound and space in the context of symphonic concert halls. Through a study of three auditoria, this thesis explores the relationship, and the degree of correspondence and interaction between auditory and visual spatial impression. It begins by exploring the concepts of auditory and visual spatial impression in relation with auditorium acoustics and architectural design. In auditorium acoustics, a number of terms are used to describe auditory spatial impression, such as 'spaciousness,' 'envelopment,' and 'intimacy.' These terms have connotations beyond the auditory. The thesis suggests that they may also be used to describe visual spatial impression in auditoria. Through textual analyses, the thesis finds that the auditory and visual terms do not always relate to the same physical characteristics of auditoria and can conflict with one another. Hence, it is apparent that further subjective analyses of auditory and spatial impression are needed. Three chapters in this thesis are devoted to auditory and visual subjective experiments. Their purpose is to explore the degree of correspondence or contrast, and interaction between auditory and visual spatial impression. The degree of correspondence and contrast between auditory and visual spatial impression appear to vary between auditoria and within auditoria. The relationship between auditory and visual spatial impression appear to be both necessary and arbitrary, and the degree of interaction between them appear to be strong in some cases and weak in other. From the findings, this thesis suggests that the degree of correspondence or contrast, and interaction between auditory and visual spatial impression could be used to create an audiovisual experience that suit specific musical events. Concert auditoria are culturally and artistically unique spaces. Hence, consideration must be taken to understand the relationships between, and intentions of the acoustical and architectural designs, music and architecture, for a successful and creative collaboration between designers - since the ultimate goal is to create an extraordinary audiovisual experience in a concert hall.
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Triveño, Perea Israel Jacobo. "El impacto del Brand experience en la satisfacción de jóvenes de 25 a 30 años de Lima aplicado en bares temáticos." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626202.
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El siguiente trabajo de investigación tiene como objetivo demostrar la relación entre el Brand experience y la satisfacción de consumo en bares temáticos de Lima. Para realizar este estudio se utilizaron herramientas cualitativas y cuantitativas con una muestra de 270 personas que viven en Lima y están en el rango de 25 a 30 años. A través de correlaciones bivariadas, se demostró que si hay una relación positiva entre las variables mencionadas. Dicha investigación es importante analizar puesto que, al conocer la importancia del Brand experience, este puede ayudar a las marcas a obtener valor agregado que les permita diferenciarlas de sus competidores.The purpose of the following research work is to show the relationship between the Brand experience and consumption satisfaction in thematic bars in Lima. To carry out this study, qualitative and quantitative tools were used, with a sample of 270 people who live in Lima and are in the range of 25 to 30 years. Through the bivariate correlations, it was shown that there is a positive relationship between the variables. Brand experiece can help brands to obtain an added value that allows them to differentiate them from their competitors.
Trabajo de investigación
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Granat, Jacob. "Attefall-house - Greater than the sum of its parts?" Thesis, Konstfack, Inredningsarkitektur & Möbeldesign, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-5256.
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Attefall-house: Greater than the sum of its parts? I am exploring how to create a small scale space which is more than just a functional space, a space that also provides an architectural experience. I am using the Swedish Attefall-house as a case study. This small, permit-free construction comes with a frame and it has clearly defined rules and limitations. The smallness of it allows for experimentation and in the normally hard-regulated Swedish building climate, it provides an opportunity to try out ideas without having to be too serious. I am trying to create this sensory experience by fusing function and context together with selected architects’ and artists’ ideas. What happens when these seemingly disparate ingredients combine? Will the whole be greater than the sum of its parts?Attefallshus: Större än summan av delarna? Jag utforskar hur man kan skapa ett rum i liten skala som är mer än bara ett funktionellt rum, ett rum som också är en arkitektonisk upplevelse. Jag använder mig av Attefallshuset som fallstudie. Denna lilla, bygglovsbefriade, konstruktion kommer med en ram, den har tydligt definierade regler och begränsningar. Dess storlek tillåter experimenterande och, i det normalt hårt reglerade svenska bygglovsklimatet, erbjuder en möjlighet att testa idéer utan att behöva vara för allvarlig. Jag försöker skapa denna sensoriska upplevelse genom en fusion av funktion och kontext tillsammans med ett urval av arkitekters och konstnärers idéer. Vad händer när dessa till synes disparata ingredienser kombineras? Blir helheten större än summan av delarna?
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Mariño, Gustavo Adolfo Gomez [UNESP]. "Design para os sentidos: experiências sensoriais em espaços comerciais." Universidade Estadual Paulista (UNESP), 2017. http://hdl.handle.net/11449/151301.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
A dinâmica econômica e fenômenos como a globalização apoiados por uma ampla circulação de inovação e tecnologia têm aumentado a competitividade entre diversos setores produtivos e de serviços. A grande disponibilidade e variedade de produtos existentes no mercado junto aos diferentes canais de compra têm gerado um consumidor mais exigente em termos estéticos, de funcionalidade e de identidade; um consumidor que procura satisfazer suas necessidades de consumo com produtos e serviços que sintetizam sua individualidade e que produzem significados pessoais. Dessa forma, o design, em sua natureza interdisciplinar, é convidado a trabalhar com outras áreas para conceber experiências distintivas para os consumidores; experiências que se constroem ao redor dos produtos e serviços, mas que permitem a participação dos clientes de uma forma mais ativa. Esta pesquisa teve como objetivo estudar de que forma o design, em colaboração com outras áreas, participa na construção de experiências sensoriais em ambientes comerciais, para gerar afinidade com o consumidor. Para validá-la, utilizou-se a metodologia de estudo de caso de Yin (2013) em nível exploratório, realizando coleta de dados por meio de entrevista semiestruturada e observação direta em duas lojas de moda - uma feminina e uma masculina. Os dados coletados foram examinados de forma qualitativa tendo como foco o que foi projetado em nível sensorial no ambiente das lojas e o que foi percebido pelo consumidor final nesses espaços. O propósito da pesquisa, além de entender e analisar os recursos utilizados pelos profissionais envolvidos na projeção das experiências sensoriais dos ambientes, é refletir sobre outros campos de ação onde o designer pode contribuir com suas habilidades.
Economic dynamics and phenomena such as globalization, supported by an extensive circulation of innovation and technology, have increased the competitiveness among various sectors of products and services. The wide availability and variety of products on the market along with the different distribution channels have generated a more demanding consumer in terms of aesthetics, functionality and identity; a consumer who seeks to satisfy his needs with products and services which express his individuality and generate personal meanings. In this way, design, in its interdisciplinary nature, is invited to work in collaboration with other areas to evoke different experiences in the consumers, experiences which are built around products and services, and beyond that, experiences which allow the participation of customers in a more active way. This research aimed to study how the design in collaboration with other disciplines, participate in the construction of sensory experiences in commercial environments to generate affinity with the consumer. To validate this study, the methodology of Yin (2013) was used at an exploratory level, performing data collection through semi-structured interviews and direct observation in two fashion stores, one was a female store and the other one was a male one. The collected data was examined in a qualitative way, focusing on what was projected at a sensorial level in the store environment and what was perceived by the final consumer in those areas. The purpose of the research, besides understanding and analyzing the resources used by the professionals involved in the projection of the sensory experiences of the environments, is to reflect about other fields of action where the designer can take advantage of his abilities.
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Vukadin, Ana. "Mesure de l'impact de l'artification de l'expérience de magasinage : perspectives théoriques et enjeux managériaux." Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01E064.
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Aujourd’hui, un nombre croissant de formats de distribution (i.e. magasins amiraux, centres commerciaux,points de vente éphémères, corners, etc.) à travers le monde adoptent la stratégie d'artification de l'expérience de magasinage, reposant sur l'introduction d'éléments artistiques dans la surface marchande. Toutefois l'utilisation de cette variable d'atmosphère s’avère pour le moment très intuitive. D’un point de vue académique, la revue de la littérature amène à qualifier ce champ de recherche d’embryonnaire. Par conséquent cette thèse se propose de mesurer l'impact de l'artification de l'expérience de magasinage sur la performance du point de vente, ainsi que sur les réactions du consommateur. Dans cette optique, une expérimentation a été réalisée à partir d’un plan factoriel manipulant la dimension artistique de l’atmosphère du point de vente. La collecte de données a été effectuée pendant deux mois dans des magasins réels, selon une méthode quantitative. Les résultats indiquent que la stratégie d'artification de l'expérience de magasinage, lorsque adoptée au seul niveau du point de vente et en tant que proposition éphémère, a pour impact positif d’améliorer la performance marketing du point de vente,ceci au niveau de la différenciation perçue du point de vente, du caractère créatif de l’image (du point de vente et des produits), de la valeur perçue de l'offre (rapport qualité/prix et désensibilisation au prix), et de la satisfaction du consommateur. En revanche l'artification de l'expérience de magasinage n'agit pas sur la performance commerciale du point de vente (ventes, taux de transformation, fidélité attitudinale), suggérant un effet de muséification avec la perte de la finalité transactionnelle du point de vente et sa reclassification fonctionnelle en musée/galerie d'art. En conclusion, l'adoption de cette stratégie expérientielle nécessite une réflexion en amont relative aux objectifs de l’entreprise (stratégie d’image vs. rentabilité directe du point de vente) puisqu’elle implique des arbitrages en termes de coûts directs et indirects concernant l'allocation de la surface marchandeToday a growing number of retail formats (i.e. flagship stores, shopping malls, pop-up stores, corners, etc.)worldwide are adopting the shopping experience artification strategy, consisting of introducing artistic elements in the sales surface. However using this atmospherics’ variable remains for now very intuitive. From an academic perspective, this research field can be qualified as seminal. Thus this dissertation’s aim is to measure the impact of the shopping experience artification on store performance, as well as on customer reactions. In that regard, an experimentation was carried out with a factorial design manipulating the artistic dimension of store atmospherics. The data collection was conducted during two months in real retail stores, using a quantitative method. The results indicate that the shopping experience artification strategy, when adopted only at the store level and as an ephemeral proposition, positively impacts store marketing performance, namely regarding store perceived differentiation, the creative dimension of image (store’s and products’), store offering’s perceived value (price/quality ratio and price desensitization), and customer satisfaction. However the shopping experience artification does not impact store commercial performance (sales, conversion rate, attitudinal loyalty), which suggests a museumification effect with the store possibly losing its transactional purpose and being functionally reclassified as a museum/art gallery. As a conclusion, adopting this experiential strategy calls for an upstream reflection upon the company’s objectives (branding strategy vs. direct store profitability) since it implies tradeoffs regarding direct and indirect costs concerning sales surface allocation
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Teixeira, Tiago Barroso. "Measuring overt and covert responses in videogame context." Master's thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/13453.
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Mestrado em Comunicação MultimédiaThe videogame industry is huge and is in continuous growth. Given this, there is interest in empirical studies that enlighten different concepts in the research field of gaming experience like engagement, immersion, presence, arousal or flow. It is relevant to understand which technology or instruments can be used to identify the desired indicators to access gaming experience in a product testing situation. The main focus of the work here presented is to compare the gaming experience felt by players with different skill levels with the object of this study – FIFA14. To access the gaming experience of the players I used different instruments like the iGEQ (in-game experience questionnaire), self-assessment manikin scale, eye tracking technology and electro dermal activity. Additionally the effectiveness of an in-game brand placement was tested, with the help of eye tracking technology and a questionnaire. There was a total of 41 participants in the empirical tests playing FIFA14. They played three skill challenges and one match against a computer controlled opponent. While they were performing this, their gaze behavior, pupil dilation and electro dermal activity were recorded. Additionally they were asked to answer a questionnaire. The results showed that the method used to form groups based on the skill of the participant was a success. Low skilled participants appeared to experience more arousal than the higher skilled ones. However high skilled participants revealed to have a more positive experience playing FIFA14 than the low skilled ones. Further evidences were not so clear, but still interesting for the theoretical understanding and practical relevance of the named concepts.
A industria dos videojogos é enorme e está em constante crescimento. Tendo isto em consideração, existe interesse em estudos empiricos que esclareçam diferentes conceitos no campo de investigação de gaming experience, tais como engagement, imersão, presença, arousal ou flow. É relevante perceber que tecnologias ou instrumentos podem ser utilizados em articulação com os indicadores que permitem avaliar a gaming experience em situações de teste. O principal foco deste trabalho é comparar a gaming experience de jogadores com diferentes niveis de pericia com o objecto de estudo – FIFA14. Usei variados instrumentos para conseguir aceder à gaming experience dos jogadores, tais como o iGEQ (in-game experience questionnaire), a escala self-assessment manikin, tecnologia eye tracking e medição da actividade electrodermal. Adicionalmente foi testada a eficácia de uma inserção de marca dentro do jogo. Para isto recorri à tecnologia eye tracking e a um questionário. Foram utilizados 41 participantes no decorrer dos testes empiricos. Foram convidados a jogar três desafios de pericia e uma partida de FIFA14 contra um adversário controlado pelo computador. Durante isto eram recolhidas informações acerca do olhar, dilatação das pupilas e atividade electrodermal. Adicionalmente foram convidados a preencher um questionário. Os resultados mostram que o método usado para a criação de grupos baseados na pericia do jogador foram um sucesso. Os participantes com menor pericia demonstraram sentir mais arousal que os mais peritos. No entanto, os mais peritos revelaram ter uma melhor experiencia com o objecto de estudo que os com menor pericia. Outras evidências não foram tão claras, mas ainda assim interessantes para uma compreensão teórica e prática da relevância dos conceitos referidos.
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Larsen, Esben Enghave. "Familiar Flavors : Sensorial Experiences of Familiarity and Transnational Food Practices Amongst International Students." Thesis, Stockholms universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-169399.
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The thesis takes a reflexive feminist and sensory approach in examining the transnational practices and feelings of cultural familiarity that embody international student migrants, as well as the spatial and social implications of shared kitchen environments. Empirically, the research is based in participatory cook- and eat-along interviews, and a focus group dinner session with six student participants, situating both the researcher and the participants within the sensorial realm of food practices during the fieldwork. The thesis discusses the compromises and negotiations that food practices undergo through material accessibility, geographical knowledges and expectations in crosscultural interactions, causing reconstructions and reinterpretations of daily routines and transnational feelings. Further, the thesis engages reflexively with the embodied situatedness of the researcher and its influence on the results produced throughout the research process. The research highlight the importance of a reflexive approach in sensorial research and emphasize how the sensorial perspective on mundane everyday practices contribute to an in-depth understanding of the lived experiences of migrants. The research findings in relation to the methodological approach, suggest benefits in further fieldwork with an interactive approach of cooking and eating simultaneously to the reflexive interview interaction.
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Morales, González Elia del Carmen. "Conceptuación y desarrollo del diseño sensorial desde la percepción táctil y háptica." Doctoral thesis, Universitat Politècnica de València, 2015. http://hdl.handle.net/10251/53027.
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[EN] Human beings, in order to obtain information, interact with their surroundings through the senses, a process which involves cognitive, physical, and emotional events.
Designed objects, ambient objects, establish ways of individual and social relation and interrelation. Design has gone through various stages, and there is currently a predominant preoccupation with the object's appearance -an emphasis on the visual. The generation of materials that simulate others' surfaces has also contributed to sidestepping the tactile sense in interaction with objects.
Given this panorama, this document proposes the conceptualization and development of a sensory design project that promotes the exercise of tactile and haptic perception, making it possible to generate significant knowledge, emotions, and experiences through contact with designed objects.
This aim of this study is to uphold the perceptual experience of sensory design through theoretical and pragmatic concepts. To that end, the first chapter describes sensory design as a generator of significant experiences from the standpoint of the participation of an individual's comprehensive sensory system. The second differentiates the characteristics of the perceptual processes and those of tactile and haptic perception in particular. The third section lays out, by means of an analogy, a sensory design intended for tactile and haptic perception. The evaluation of the experience of the series Opposites Touch from a practical standpoint is analyzed in the fourth chapter, in which the qualities of that which is designed and the internal conditions of the individual affect the kind of experience and conceptions created, shaping a variety of values -aspects which can be discerned in all design processes.[ES] El ser humano, para obtener información, interactúa con el entorno a través de los sentidos, en estos procesos intervienen eventos cognitivos, físicos, y emocionales. Los objetos diseñados, elementos del entorno, establecen modos de relación e interrelación individual y social. Si bien, el diseño ha pasado por diversas etapas, en la actualidad hay una preocupación predominante por la apariencia del objeto, un énfasis en lo visual; la generación de materiales que simulan la superficie de otros ha contribuido también a soslayar el sentido táctil en la interacción con los objetos. Ante este panorama se propone la conceptualización y desarrollo de un proyecto de diseño sensorial que propicie el ejercicio de la percepción táctil y háptica, posibilitadora de generar conocimiento, emociones y experiencias significativas a través del contacto con los objetos diseñados. Este estudio tiene como objetivo sustentar la experiencia perceptual del diseño sensorial, desde las nociones teórica y pragmática. Para ello se describe en el primer capítulo el diseño sensorial, como generador de experiencias significativas a partir de la participación del sistema sensorial integral del individuo. En el segundo, se distinguen las características de los procesos perceptuales y particularmente aquellas propias de la percepción táctil y háptica. El tercer apartado propone, desde la analogía, un diseño sensorial dirigido a la percepción táctil y háptica. La valoración de la experiencia, desde la dimensión pragmática, de la serie Los opuestos se tocan se analiza en el cuarto capítulo, en el que se destaca que las cualidades de lo diseñado y las condiciones internas del individuo afectan la clase de experiencia y las concepciones creadas, forjando diversos valores, aspectos a apreciar en todo proceso de diseño.
[CAT] L'ésser humà, per a obtenir informació, interactua amb l'entorn a través dels sentits, en aquests processos intervenen esdeveniments cognitius, físics, i emocionals. Els objectes dissenyats, elements de l'entorn, estableixen maneres de relació i interrelació individual i social. Si bé, el disseny ha passat per diverses etapes, en l'actualitat hi ha una preocupació predominant per l'aparença de l'objecte, una èmfasi en el visual; la generació de materials que simulen la superfície d'uns altres ha contribuït també a esbiaixar el sentit tàctil en la interacció amb els objectes. Davant aquest panorama es proposa la conceptualització i desenvolupament d'un projecte de disseny sensorial que propicie l'exercici de la percepció tàctil i hàptica, posibilitadora de generar coneixement, emocions i experiències significatives a través del contacte amb els objectes dissenyats. Aquest estudi té com a objectiu sustentar l'experiència perceptiva del disseny sensorial, des de les nocions teòrica i pragmàtica. Per a açò es descriu en el primer capítol el disseny sensorial, com a generador d'experiències significatives a partir de la participació del sistema sensorial integral de l'individu. En el segon, es distingeixen les característiques dels processos perseptius i particularment aquelles pròpies de la percepció tàctil i háptica. El tercer apartat proposa, des de l'analogia, un disseny sensorial dirigit a la percepció tàctil i hàptica. La valoració de l'experiència, des de la dimensió pragmàtica, de la sèrie Els oposats es toquen s'analitza en el quart capítol, en el qual es destaca que les qualitats del dissenyat i les condicions internes de l'individu afecten la classe d'experiència i les concepcions creades, forjant diversos valors, aspectes a apreciar en tot procés de disseny.
Morales González, EDC. (2015). Conceptuación y desarrollo del diseño sensorial desde la percepción táctil y háptica [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/53027
TESIS
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Nano, Del Castillo Ariadna. "Impacto entre el visual merchandising y la experiencia que vive el cliente femenino de 18 a 30 años, del sector A/B en las concept store de Morphology en el distrito de Miraflores en el presente año." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626189.
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El e-tailing es una nueva manera de compra que cada vez tiene mayor acogida en el cliente, se estima que en el 2021 las compras online representarán el 15.5% de las ventas de retail, debido a ello la mejor manera de contrarrestar la nueva modalidad de compra es a través del concept store debido a la atmósfera agradable que puede brindar el visual merchandising creando en el cliente una experiencia que no podrá vivirla a través de sus compras por internet.
La investigación fue realizada a través del método mixto, llevándose a cabo la recolección y el análisis de datos cuantitativos y cualitativos. A la vez es una investigación de diseño transversal con un diseño transaccional correlacional. Para corroborar la información teórica se realizaron entrevistas a profundidad, focus groups y encuestas.
La investigación cualitativa indica que los factores sensoriales como la vista, el oído, el tacto, el olfato y el gusto influyen en la intención de compra. A través de la investigación cuantitativa se pudo corroborar lo investigado cualitativamente, sí hay relación entre la intención de compra y los factores sensoriales, debido al rechazo de la hipótesis nula. El promedio de la correlación es de 0.499, lo que significa que es una correlación fuerte y cuanto más presente estén los cinco sentidos en la tienda, la intención de compra en las mujeres será más fuerte.
La investigación es de gran utilidad para aquellas tiendas que brinden experiencia al consumidor, utilizando los sentidos generando una implicancia en la intención de compra.E-tailing is a new way of buying that is increasingly welcomed by the client, it is estimated that in 2021 online purchases represent 15.5% of retail sales, due to this the best way to counteract the new modality of purchase is through the concept store due to the pleasant atmosphere that visual merchandising can offer, creating in the client an experience that can not be lived through its purchases over the internet. The research was conducted through the mixed method, carrying out the recollection and analysis of quantitative and qualitative data. At the same time, it is a transversal design research with a correlational transactional design. To corroborate the theoretical information, in-depth interviews, focus groups, and surveys were conducted. Qualitative research indicates that sensory factors such as sight, hearing, touch, smell and taste influence purchase intent. Through quantitative research it was possible to corroborate what was researched qualitatively, there is a relationship between purchase intention and sensory factors, due to the rejection of the null hypothesis. The average of the correlation is of 0.499, which means that it is a strong correlation and the more present the five senses are in the store, the purchase intention in women will be stronger. The research is very useful for those stores that provide consumer experience, using the senses generating an implication in the purchase intention.
Trabajo de investigación
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Beudaert, Anthony. "Vers une meilleure compréhension du vécu du consommateur en situation de handicap sensoriel." Thesis, Lille 2, 2018. http://www.theses.fr/2018LIL2D005/document.
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Ce travail doctoral par articles apporte des éléments de réponse à la question générale suivante : quel est le vécu induit par la présence d’un handicap sensoriel chez le consommateur ? Nous proposons tout d’abord un état de l’art destiné à rapprocher la recherche en disability studies de la littérature en marketing dédiée au consommateur en situation de handicap. Nous cherchons ensuite à comprendre le processus de transformation identitaire auquel sont exposés les individus présentant une déficience sensorielle acquise, ainsi que la contribution de la consommation à ce processus. Enfin, nous nous concentrons sur l’exclusion vécue, au sein des environnements commerciaux, par les consommateurs atteints de déficiences invisibles, ainsi que sur les stratégies d’adaptation qu’ils emploient pour gérer cette exclusion. Ces différents résultats nous permettent, d’une part, de renforcer la théorisation du consommateur en situation de handicap. Ils offrent un décryptage des dynamiques identitaires associées au handicap et une meilleure compréhension de l’exclusion vécue. Ils mettent aussi en exergue la place du corps dans l’expérience de handicap. D’autre part, nos résultats nous amènent à interroger certains fondements du paradigme expérientiel de la consommation. Ils illustrent la prépondérance de l’hyperstimulation sensorielle dans l’expérience vécue et nous conduisent à discuter du caractère quelque peu immuable des propriétés de l’expérience. Par ailleurs, plusieurs implications managériales émergent de notre recherche doctorale et ont pour objectif d’améliorer l’expérience vécue par ces consommateurs dans la sphère de la consommationThis paper-based dissertation addresses the following general question: How are consumers’ experiences shaped by sensory disability? First, a state-of-the-art review brings together the disability studies research and the marketing literature on consumers with disabilities. Then we analyze both the self-transformation process that accompanies the onset of a sensory disability and the contribution of consumption to this process. Finally, we both focus on the way people with hidden disabilities experience exclusion in servicescapes and unfold the coping strategies they set up to deal with this exclusion. On the one hand, our findings deepen the overall understanding of consumers with disabilities. They help us decipher disability-related dynamics and exclusion. They also highlight the role of the body in the experience of disability. On the other hand, we question several core components of the experiential paradigm. More specifically, we both reveal the extent to which individuals’ lived experiences are shaped by sensory overload and challenge the somewhat immutable properties of consumption experiences. Furthermore, several managerial implications are raised and aim to improve these consumers’ experiences within the marketplace
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Vizcay, Barreda Marcela Andrea. "Clasificación de estímulos odorantes mediante señales biológicas." Tesis, Universidad de Chile, 2008. http://www.repositorio.uchile.cl/handle/2250/111725.
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Magíster en Ciencias de la Ingeniería, Mención EléctricaIngeniero Civil Electricista
El problema de reconocimiento y clasificación de odorantes en forma artificial es de gran relevancia dentro de la industria alimenticia y cosmética, en el área de la salud, en la gestión de residuos y en aplicaciones militares. Determinar los compuestos presentes en una sustancia a través del olfato es un factor importante en los procesos de control y certificación de calidad, así como en la detección precoz de agentes patógenos y la localización de elementos ilegales o nocivos. El objetivo general de esta Tesis es diseñar un modelo de reconocimiento de odorantes basado en una estrategia de reducción de características seguida por un algoritmo clasificador, que utilice como patrones las señales de potencial de campo local, en inglés local field potential (LFP), que corresponden a señales eléctricas neuronales registradas en el bulbo olfativo de ratas. Así se tiene como elemento sensor-transductor la respuesta del sistema olfativo de ratas ante distintos estímulos odorantes. Se desea determinar si es posible discriminar el tipo de estímulo que activa al sistema en cada prueba y comparar las respuestas de este modelo en ratas con deprivación sensorial. Como parte de la metodología, se construyeron 91 bases de datos con 640 patrones cada una, correspondientes a diferentes sitios del bulbo olfativo registrados en varias ratas. Cada elemento de la base de datos es una señal LFP que representa la respuesta en el tiempo del bulbo olfativo ante un estímulo determinado. La etapa de preprocesamiento incluye filtrado, muestreo y normalización de la señal LFP. Se comparó la efectividad de diferentes técnicas de extracción de características (análisis de componentes principales, transformada de Fourier y Wavelet, transformación de Fisher y mapa no lineal de Sammon), de modo que cada patrón sea representado por un número reducido, pero sustancial de atributos. Finalmente se procedió a implementar tres algoritmos de clasificación (un clasificador estadístico, una red neuronal perceptrón multicapa y una máquina de soporte vectorial) con el objeto de comparar la eficiencia de estos clasificadores en la tarea de separación de 4 tipos de estímulos (aire puro, r-carvone, isoamyl-acetato y hexanal). Este trabajo de tesis permitió llegar a dos conclusiones. Primero, la mejor estrategia para lograr un rendimiento aproximado a un 96% para cada clase, es análisis de componentes principales junto a una máquina de soporte vectorial. Como la metodología planteada se aplicó a dos poblaciones de señales, primero en aquellas medidas en sitios del bulbo olfativo de ratas con experiencia sensorial normal y luego en aquellas registradas en sitios del bulbo olfativo de ratas con privación sensorial olfativa temprana fue posible comparar los efectos de la experiencia sensorial en la capacidad del modelo para discriminar entre los cuatro estímulos. Los resultados obtenidos permiten concluir que las señales LFP contienen información suficiente para discriminar entre los 4 estímulos odorantes utilizados en las ratas normales, mientras que, en ratas privadas sensorialmente el desempeño es prácticamente análogo a una clasificación al azar.
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Mallmann, Elisete. "Materiais potencializadores e os bebês-potência : possibilidades de experiências sensoriais e sensíveis no contexto de um berçário." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/117756.
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A presente Dissertação de Mestrado investiga os modos como um grupo de bebês de sete a vinte e seis meses de idade, de um berçário de uma escola Pública de Educação Infantil no interior do Rio Grande do Sul, se relaciona com diferentes materiais, denominados nesta pesquisa como Materiais Potencializadores. Tais materiais foram organizados à base de produtos naturais e/ou de alimentos, bem como daquilo que é descartado. Em virtude da diversidade de formatos, texturas, cores, cheiros e sabores, nesta investigação eles são compreendidos como ferramentas que prolongam, medeiam, integram e ampliam as interações estabelecidas pelos bebês que, ao se relacionarem com essas múltiplas possibilidades, elaboram suas percepções e sensações acerca do mundo que os rodeia. A pesquisa buscou compreender os modos como os bebês exploram os Materiais Potencializadores, como o tempo e os espaços interferem nas relações estabelecidas a partir desse contato e como essas relações contribuem para o estabelecimento das interações entre os bebês. Num primeiro momento, a investigação se deteve na observação do contexto investigado para, dessa forma organizar e desenvolver experiências de aprendizagens pensadas para e com os bebês. Esta pesquisa se aproxima da abordagem da pesquisa-intervenção, na medida em que crianças e pesquisadora caminharam juntas. As ferramentas que contribuíram para a coleta e análise dos dados se sustentaram na observação participante, no diário de bordo, nos registros fotográficos e de vídeos. Os pressupostos teórico-metodológicos se apoiaram nos estudos da Sociologia da Infância, inspirando-se nas ideias de Corsaro (1997); Sarmento (2004); Barbosa (2014); Hoyelos (2006); Goldshmiedt e Jackson (2006); Holm (2007); Duarte Jr. (2010); Pillotto (2007); Zordan (2014); Dornelles (2005), entre outros. As análises realizadas nesta investigação auxiliam na compreensão da potência dos bebês no que diz respeito às suas possibilidades e pré-disposição em se relacionarem tanto com os Materiais Potencializadores planejados e oferecidos quanto com os que despertavam seus interesses. Dessa forma, demonstram que os modos como os bebês compreendem o tempo e espaço para agirem sobre o mundo que os circundam difere — muitas vezes, consideravelmente — das expectativas dos adultos, as quais estão intimamente ligadas a regras e normatizações do cotidiano dos berçários. Observei ainda que as relações estabelecidas no contato com os Materiais Potencializadores possibilitaram a ampliação das experiências sensoriais e sensíveis nos bebês, na medida em que foram construídas a partir de uma atenção para o sensorial, o sensível. Esse fato possibilitou constituírem seus conhecimentos, passando a compartilhá-los entre eles e com os adultos, ampliando decisivamente suas interações. As reflexões apresentadas nesta Dissertação de Mestrado, desenvolvida a partir do Programa de Pós-Graduação em Educação, pela Faculdade de Educação da Universidade Federal do Rio Grande do Sul, apoiada na linha de pesquisa dos Estudos Sobre Infâncias, auxiliam na compreensão do Bebê-Potência, diante das múltiplas relações e percepções que estabelecem ao interagirem com a diversidade oferecida pelos Materiais Potencializadores que passaram a constituir os espaços do berçário investigado.This Master’s Degree thesis investigates how a group of babies, age ranging from seven to twenty-six months, from a nursery school in the Public Children Education System, in the countryside of Rio Grande do Sul – Brazil, relates to various materials, here designated as Potentializing Materials. These materials were made from natural products and/or foods, as well as from discarded materials. Due to their variety of shapes, textures, colors, odors and flavors, in this investigation they were seen as tools that extend, mediate, integrate and broaden the interactions established by the babies, who perceive and feel the world that surrounds them by relating to these multiple possibilities. This study attempts to understand the ways these babies explore the Potentializing Materials, and how time and spaces interfere in the relationships established with this contact, and how these relationships contribute to establishing an interaction among the babies. Firstly, the investigation focused on observing the setting studied, and subsequently on organizing and developing learning experiments, thought for and with the babies. This research presents the intervention-research approach, as children and researcher followed a path together. The tools for data collection and analyses were based on participating observation, journals, photographic records and videos. The theoretical-methodological assumptions were supported by the studies of the Sociology of Childhood, based on the ideas of Corsaro (1997); Sarmento (2004); Barbosa (2014); Hoyelos (2006); Goldshmiedt and Jackson (2006); Holm (2007); Duarte Jr. (2010); Pillotto (2007); Zordan (2014); Dornelles (2005), among others. The analyses carried out help to understand the babies’ potential concerning their possibilities and predisposition to relate with both the Potentializing Materials designed and offered, and with those that aroused their interest. Thus, they showed that the ways babies comprehend time and space to act towards the world surrounding them differs – quite often and considerably – from the expectations of the adults, which are closely connected to rules and standardization of daily life in nursery schools. Furthermore, it was observed that relationships established upon contact with the Potentializing Materials enable the broadening of sensory experiences, once they were designed with a focus on the senses. This allowed them to build knowledge, which they shared with one another and with the adults, thus decisively broadening their interactions. The reflections presented in this Master’s thesis, developed in the Graduate Program of Education at the School of Education in Universidade Federal do Rio Grande do Sul, based on researches of Studies on Childhood, contribute to the babies’ “artist” actions, as well as to helping in understanding the Potentiality-Baby before multiple relationships and perceptions established when interacting with the diversity provided by the Potentializing Materials, that came to constitute the spaces of the nursery school investigated.
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Corral, Paredes Carolina. "'Being in the wrong place at the wrong time' : ethnographic insights into experiences of incarceration and release from a Mexican prison." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/being-in-the-wrong-place-at-the-wrong-timeethnographic-insights-into-experiences-of-incarceration-and-release-from-a-mexican-prison(294409a6-417f-4e12-bfc9-ad5ac3de3057).html.
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This thesis explores the moral life worlds of people who have been imprisoned in Mexico, while considering how they incorporate the fate of imprisonment into the story of their lives through cognitive, discursive, sensory, affective, recollective and imaginary processes. The midst of a war on drugs in Mexico confirms that structural factors like political premises and poverty, as well as class backgrounds and racial discrimination largely determine who goes to prison. However, this research is not only confined to a structural analysis, since prisoners also explain their imprisonment in relation to other contingent encounters and coincidences occurring in their every day life. As such, imprisonment seems for prisoners like an unimagined possibility and a latent daily risk. Using a variety of ethnographic methods and modes of representation, this research sheds light on how imprisonment is related to stories of love, treason, memories and hopes. I draw from prisoners and ex-prisoners’ personal sources of expression like their writings; I recur to eliciting their memories through their objects and crafts; I pay attention to the role of the gaze in crafting identities in prison; I also draw attention to prisoners and ex-prisoners’ expressions of feelings and emotions. I argue that such sources and sensorial realms and methods offer relevant insights into their existential experiences. They are also important devices to represent stories from below. Through inmates’ narratives and practices my work offers stories, explanations and effects of incarceration alternative to the official reasons legitimating incarceration. Central to my work is my film Time will Tell that documents the lives of three ex-prisoners and represents their every day duties, and the sensory and corporeal implications of the aftermath of imprisonment. Film has been a central piece of my ethnographic research since it allows audiences to engage with realms of experience that go beyond the one offered by language and text; so as to also help evoke – and not only illustrate- the whole of the journey out of prison as an ontological and sensuous experience.
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Silva, Fábio Eduardo da. "Psi: é possível treinar? revisando a literatura sobre desenvolvimento psi." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/47/47134/tde-09082013-122528/.
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Estuda as experiências anômalas (EAs), as quais podem ser definidas como incomuns e irregulares, ainda que vivenciadas por uma grande parcela da população. Dentre a variedade de EAs, concentra-se nas experiências relacionadas a psi, que incluem duas categorias. A primeira abrange relatos de percepção extra-sensorial (ESP), ou seja, indicativos da capacidade de se obter informação sem a utilização dos canais sensoriais ou de inferências lógicas. A segunda é chamada de Psicocinesia (PK) e refere-se a relatos da ação ou efeito da mente sobre a matéria, ou seja, quando as preferências ou pensamentos de pessoas parecem afetar o ambiente físico, sem a mediação do sistema muscular ou outra força física ou mecanismo físico reconhecido. Investiga se: a) é possível treinar pessoas para estarem mais aptas para perceber e utilizar os fenômenos psi no contexto experimental e b) se a manipulação de certos fatores pode aumentar significativamente os índices de psi em laboratório. Para tanto, revisa e discute por meio de sistematização a eficácia das pesquisas de treinamentos psi (TP) e os resultados de estudos que manipulam variáveis consideradas psicondutivas (VCP). Agrupa os estudos nestas duas categorias (TP e VCP), considerando variáveis específicas e comuns para os dois grupos. Avalia os estudos em blocos, segundo as variáveis consideradas, com ênfase nos dados estatísticos e do método. A revisão da literatura ocorre de março de 2007 a fevereiro de 2008 e abrange livros e artigos científicos relacionados ao tema. 128 estudos são revisados, sendo 87 deles relacionados a manipulação de VCP e 41 relacionados ao TP, totalizando 9.153 participantes em 845.815 ensaios. Avalia que 37% dos estudos TP são criticados, sendo a maior parte das críticas endereçada a problemas de método, enquanto que 16% dos estudos VCP recebem críticas. Conclui que os estudos não são eficazes em treinar psi ou manipular variáveis psi-condutivas, ainda que a maior parte deles obtenha resultados significativos e na direção esperada. De uma forma geral eles falham em termos da elaboração de métodos capazes de excluir hipóteses alternativas àquelas testadas, sendo que as principais falhas são: 1. falta de grupos controle; 2. controle inadequado da variável crença, tanto em relação aos sujeitos como aos pesquisadores; 3. falha em avaliar o real aprendizado; a maioria dos estudos são de curta ou curtíssima duração e sem a avaliação e/ou correlação dos fatores, aos quais se atribui aprendizado, com os escores psi. Com exceção de um estudo, os demais não apresentam testes posteriores para verificar a possível manutenção dos níveis de psi alcançados; 4. o efeito experimentador psi e psicológico é amplamente ignorado pela maioria dos estudos; 5. falta de parâmetros padrões para avaliar determinadas características ou estados (ex. hipnose, meditação, ganzfeld); 6. falta de uma abordagem sistêmica e integrada em relação aos fenômenos psi, aos métodos para testá-los e as múltiplas variáveis passíveis de influenciá-lo. Considera estas falhas apresentando sugestões para superá-las e uma proposta inicial exploratória de treinamento psiThis dissertation is about studies of anomalous experiences (AEs), which can be defined as uncommon and irregular, but reported by a large segment of the population. Among the variety of AEs, this work concentrates on psi-related experiences, which includes two categories. The first are reports of extrasensory perception (ESP), which suggest the capacity of obtaining information without the use of the sensory channels or logical inference. The second is called of psychokinesis (PK), which refers to reports of the action or effect of the mind on matter, or when people\'s thoughts seem to affect the physical environment, without the mediation of the muscular system, a physical force, or a recognized physical mechanism. The study explores if: a) it is possible to train people to be more capable to perceive and use psi phenomena in the experimental context and, b) if the manipulation of some factors can increase psi scores significantly in the laboratory. A review of the research on the effectiveness of psi trainings (PT) and of studies that manipulate psi-conductive variables (PCV) is presented. The studies are grouped in these two categories (PT and PCV), considering specific and common variables for both groups. Studies are evaluated in subgroups, according to specific variables, with emphasis on statistics and methods. The literature review was conducted from March 2007 to February 2008, and it includes books and scientific papers on the topic. 128 studies are reviewed; 87 of them about the manipulation of VCP and 41 of TP, for a total of 9.153 participants in 845.815 trials. 37% of the TP studies are criticized, mostly on methodological grounds, while the same was the case for 16% of the VCP studies. Although most of the studies obtained significant results in the expected direction, it is concluded that they are not effective to train psi or to manipulate psiconductive variables. In general they fail in terms of the elaboration of methods capable to exclude alternative hypotheses, and the main flaws are: 1. lack of control groups; 2. inappropriate control of the variable of belief, for both the subjects and researchers; 3. lack of evaluation of learning; most of the studies were of brief duration and without the evaluation and/or correlation of the factors to which learning is attributed, and in relation to psi scores. With the exception of one study, the rest do not present subsequent analyses to verify the possible maintenance of the psi levels obtained; 4. the experimenter effect (psi and psychological) is ignored completely in most of the studies; 5. lack of standard parameters to evaluate certain characteristics or states (for example hypnosis, meditation, ganzfeld); 6. lack of a systemic and integrated approach in relation to psi phenomena, to the methods used to test them, and to multiple variables that may influence them. In addition to discussing these problems, suggestions are presented to improve the situation, together with an exploratory initial proposal for psi training
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Söderholm, Anna. "The experience of living with sensory hyperreactivity (SHR) : Accessibility, financial security and social relationships." Thesis, Mid Sweden University, Department of Health Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-11280.
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Purpose: The purpose of the present study was to illuminate how individuals living with SHR, experience its impact on accessibility, financial security and social relationships.
Method: A qualitative approach was used. The participants were recruited by advertising on the website for “The network for people with odor intolerance”. The data was collected by written descritive texts from the participants and analysed with qualitative content analysis.
Results: The results showed that the informants experienced an extensive lack of accessibility in society. It was difficult to move around in society, to visit public buildings and facilities and it was almost impossible to find a suitable place to live. Regarding financial security they had a reduced income due to difficulties to earn their living in combination with increased expenses because of the disease and they had difficulties to get the support they needed from authorities. This created an insecure financial situation. Further, the findings showed that their social relationships had been affected. Socializing with others had become hard and troublesome, they had become limited in doing social activities and they got support from some but these persons became limited. Six themes permeated the categories in all three content areas: “Being limited”, “Being forced to behave incompatible with your true personality”, “Experiencing a lack of understanding and respect from others”, “Experiencing insecurity”, “Being dependent on others” and “Being forced to choose between the plague and cholera”.
Syfte: Syftet med denna studie var att belysa hur individer som lever med sensorisk hyperreaktivitet (SHR) upplever dess påverkan på tillgänglighet, ekonomisk trygghet och sociala relationer.
Metod: Kvalitativ metod användes och deltagarna rekryterades via Internet genom annonsering på nätverket för doftöverkänsligas hemsida. Datainsamlingen skedde genom skrivna berättelser från deltagarna och data analyserades sedan med kvalitativ innehållsanalys.
Resultat: Resultatet visade att informanterna upplevde en omfattande brist på tillgänglighet i samhället. Det var svårt att röra sig i samhället, att besöka offentliga lokaler och inrättningar samt att det var nästan omöjligt att hitta en lämplig bostad. Deras ekonomiska trygghet var påverkad genom att de hade minskad inkomst på grund av svårigheter att försörja sig i kombination med ökade utgifter orsakade av sjukdomen samt att de hade svårigheter att få det stöd de behövde från myndigheter. Detta skapade en otrygg ekonomisk situation. Deras sociala relationer hade blivit påverkade av sjukdomen. Att umgås med andra hade blivit jobbigt och besvärligt, deras sociala aktiviteter hade blivit begränsade och de fick stöd av vissa men dessa personer blev då begränsade. Sex teman genomsyrade kategorierna i alla tre innehållsområdena: "Vara begränsad", "Vara tvungen att bete sig oförenligt med sin rätta personlighet", "Uppleva brist på förståelse och respekt från andra", "Uppleva otrygghet", "Vara beroende av andra" och "Vara tvungen att välja mellan pest eller kolera"
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Casey, Michael Bernard. "An epigenetic theory of hemispheric specialization: the role of prenatal sensori-motor experience in the development of turning bias and spatial orientation in bobwhite quail (Colinus virginianus)." Diss., Virginia Tech, 1995. http://hdl.handle.net/10919/40212.
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Ambrosi, Solène. "Acquisition et utilisation des concepts d'objets : le rôle des expériences sensorielles et motrices." Phd thesis, Université de Grenoble, 2013. http://tel.archives-ouvertes.fr/tel-00948988.
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De nombreux travaux chez l'adulte attestent de l'implication des systèmes sensori-moteurs dans les activités conceptuelles. Ce travail interroge la pertinence d'une approche incarnée de la formation des concepts et vise à fournir des éléments de compréhension quant à l'influence des actions sur la formation de concepts d'objets, en adoptant une approche développementale. Les modèles classiques du développement conceptuel suggèrent des points de départ unitaire aux premières catégories. Le modèle de Nelson souligne l'importance des interactions entre individu et environnement, et celui de Quinn et Eimas au contraire met l'accent sur la similarité perceptive comme point de départ des premières catégories. Ces modèles unitaires sont pourtant remis en cause, notamment par la variabilité des informations prises en compte pour catégoriser les objets. En défendant une approche globale, différentielle et interactionniste, nous envisagerons dans un premier temps une distinction entre domaines d'appartenance des objets (objets naturels et fabriqués) pour lui préférer ensuite une distinction en termes de manipulabilité des objets. Considérant que les caractéristiques de manipulation des objets se reflètent dans l'organisation des catégories taxonomiques, nous proposerons que les activités conceptuelles des enfants puissent être relatives aux interactions sensorielles et motrices avec les objets. Chez l'adulte, certains des résultats attestent de la nature sensori-motrice des connaissances conceptuelles et du rôle de l'action dans leur acquisition, appuyant les théories de la cognition incarnée (i.e., embodied cognition). Une série de travaux chez l'enfant de 5 à 9 ans a été conduite afin d'étudier, d'un point de vue développemental, les hypothèses d'une cognition incarnée. Les premiers testent l'existence de simulations sensori-motrices lors du traitement conceptuel. Les suivants évaluent directement le rôle des actions sur la catégorisation. Sont opposés des gestes de saisie d'objets et des gestes d'utilisation. La saisie d'objets, à pleine main ou à 2-3 doigts, permet très clairement la prise en compte d'informations structurales, utilisées ensuite comme critère de catégorisation d'objets nouveaux. Les actions d'utilisation, faire rouler ou appuyer, ont une influence moindre, plus variable selon l'âge des enfants. L'analyse des mouvements oculaires lors de la recherche de cible parmi des distracteurs similaires quant à la saisie ou à l'utilisation permet finalement de distinguer l'influence des affordances à la saisie de celle des actions elles-mêmes. Du point de vue développemental, les affordances à la saisie seraient détectées automatiquement quelles que soient les actions effectuées, dès l'âge de 5 ans, tandis que les informations issues des actions seraient prises en compte peu à peu, celles issues des actions d'utilisation intervenant plus tardivement que celles issues des actions de saisie. En outre, les performances catégorielles semblent modulées par la concordance ou la discordance entre les informations issues des actions et celles issues des affordances à la saisie.
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Janse, van Rensburg Liza. "The experiences of professionals utilizing sensory–motor play with young children in Gestalt play therapy / Elizabeth Sarah Janse van Rensburg." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7357.
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The aim of this study was to explore and describe the experiences of professionals
utilizing sensory-motor play (SMP) with young children (YC) in Gestalt play therapy in
order to provide recommendations for professionals and to create an awareness of the
value of SMP in Gestalt play therapy. Coming from an occupational therapy
background, the researcher became aware of the potential value of utilizing sensorymotor
play in Gestalt play therapy with YC. SMP, being a vital part of the sensory
integration developmental process of YC, promotes body awareness through muscle
movement and control. Awareness is one of the major aims of Gestalt play therapy. All
the senses contribute to YC's awareness, including the frequently unacknowledged
vestibu lar and proprioceptive senses. In order to treat YC holistically, the developmental
importance of SMP should be acknowledged and integrated in the therapy process.
Professionals young children working in this field, coming from diverse educational
backgrounds, do not necessarily have the knowledge or experience of the utilization of
SMPwith YC.
A qualitative research approach with a case study research design was adopted in
order to explore and describe the experiences of professionals regarding the utilization
of SMP with YC in Gestalt play therapy, through applied research. The empirical data
was collected by conducting two focus group discussions with professionals from
diverse educational backgrounds. Two main themes with different sub-themes and
categories were identified by analysing the data. The main themes are that participants
are of the opinion that SMP enhances the therapeutic relationship and that SMP has a
self-regulatory function.
The researcher concludes that professionals gained a new awareness regarding the
subject of discussion and experienced that uti lizing SMP in Gestalt play therapy with YC
can promote and facilitate whole body/mind awareness and integrated healing.Thesis (M.A. (Psychology))--North-West University, Potchefstroom Campus, 2012.
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SARAIVA, Eugênio de Carvalho. "Análise de similaridade entre classes e padrões de ativação neuronal." Universidade Federal de Campina Grande, 2014. http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/338.
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Há um número crescente de tecnologias que fazem uso de algoritmos de classificação para a automação de tarefas. Em particular, em Neurociências, algoritmos de classificação foram usados para testar hipóteses sobre o funcionamento do sistema nervoso central. No entanto, a relação entre as classes de padrões de ativação neuronal de áreas específicas do cérebro, como resultado de experiências sensoriais tem recebido pouca atenção. No contexto da Neurociência Computacional, este trabalho apresenta uma análise do nível de similaridade entre classes de padrões de ativação neuronal, com o uso das abordagens de aprendizagem não supervisionada e semi-supervisionada, em áreas específicas do cérebro de ratos em contato com objetos, obtidos durante um experimento envolvendo exploração livre de objetos pelos animais. As classes foram definidas de acordo com determinados tratamentos construídos com níveis específicos de um conjunto de 8 fatores (Animal, Região do Cérebro, Objeto ou Par de Objeto, Algoritmo de Agrupamento, Métrica, Bin, Janela e Intervalo de Contato). No total foram analisados 327.680 tratamentos. Foram definidas hipóteses quanto à relação de cada um dos fatores para com o nível de similaridade existente entre os tratamentos. As hipóteses foram verificadas por meio de testes estatísticos entre as distribuições que representavam cada uma das classes. Foram realizados testes de normalidade (Shapiro-Wilk, QQ-plot), análise de variância e um teste para diferenças entre tendência central (Kruskal-Wallis). Com base nos resultados encontrados nos estudos utilizando abordagem não supervisionada, foi inferido que os processos de aquisição e de definição dos padrões de ativação por um observador foram sujeitos a uma quantidade não significativa de ruídos causados por motivos não controláveis. Pela abordagem semisupervisionada, foi observado que nem todos os graus de similaridade entre pares de classes de objetos são iguais a um dado tratamento, o que indicou que a similaridade entre classes de padrões de ativação neuronal é sensível a todos os fatores analisados e fornece evidências da complexidade na codificação neuronal.
There are a growing number of technologies that make use of classification algorithms for automating tasks. In particular, in Neuroscience, classification algorithms were used to test hypotheses about the functioning of the central nervous system. However, the relationship between the classes of patterns of neuronal activation in specific brain areas as a result of sensorial experience has received little attention. In the context of Computational Neuroscience , this paper presents an analysis of the level of similarity between classes of patterns of neuronal activation with the use of learning approaches unsupervised and semi - supervised in specific areas of rat brain in contact with objects , obtained during an experiment involving free exploration of objects by animals. The classes were defined according to certain treatments constructed with specific levels with set of 8 factors (Animal, Brain Region, Object or Pair of Objects, Clustering Algorithm, Metric, Bin, Window and Interval Contact). In total 327.680 treatments were analyzed. Hypotheses regarding the relationship of each of the factors with the existing level of similarity between treatments were defined. The hypotheses were tested through between statistical distributions representing each class tests. The tests applied where the tests for normality (Shapiro-Wilk, QQ–plot), analysis of variance and a test for differences in central tendency (Kruskal-Wallis) were performed. Based on the results found in studies using an unsupervised approach, it was inferred that the process of acquisition and definition of patterns of activation by an observer was not subject to a significant amount of noise caused by uncontrollable reasons. For the semi-supervised approach, it was observed that not all degrees of similarity between pairs of classes of objects are equal to a given treatment, which indicated that the similarity between classes of patterns of neuronal activation is sensitive to all the factors analyzed and provides evidence about the complexity of neuronal coding.
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André, Vanessa. "La perception sensorielle des bébés nés à terme et prématurés." Thesis, Rennes 1, 2017. http://www.theses.fr/2017REN1B052/document.
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La perception sensorielle est propre à chaque individu. Elle découle du patrimoine génétique (qui définit les récepteurs sensoriels), mais varie en fonction de la maturation et de l’expérience d’un individu. En ce sens, l’étude du bébé nous a permis de tester à la fois 1) l’effet de la maturation, en comparant la perception des bébés avec celle des adultes et 2) l’effet de l’expérience sensorielle précoce, en comparant la perception sensorielle de bébés nés à terme ou prématurés pour un même âge donné. Nos résultats ont souligné une perception sensorielle plus étendue chez le bébé que chez l’adulte, via la perception de stimulations tactiles très fines ou encore la perception d’ultrasons, qui ne sont plus perçus à l’âge adulte. Les mécanismes de maturation des organes sensoriels et de « recentrage sensoriel » envers les stimulations pertinentes, pouvant intervenir au cours du temps, ont été présentés. Nous avons également montré une réactivité particulièrement marquée des bébés prématurés, en comparaison avec les bébés nés à terme. Différents mécanismes sous-jacents potentiels tels qu’une adaptation de la sélectivité neuronale aux stimulations environnementales, une plasticité cérébrale conservée/retardée, ou encore le développement d’une hypersensibilité ont été discutés. En sus du cœur de cette thèse, nous nous sommes intéressés à l’ « Umwelt » social du bébé, en étudiant 1) ses capacités de perception et de discrimination des odeurs corporelles humaines et 2) sa capacité à s’exprimer sur sa perception sensorielle. Nous avons montré que le bébé est un être très réceptif à son monde social, capable de discriminer entre les odeurs de ses partenaires sociaux. De plus, le bébé est également très expressif sur sa perception sensorielle, notamment via l’utilisation d’un répertoire vocal complexe (au-delà des pleurs), dont certains types de vocalisations pourraient refléter son état de confort ou d’inconfort. Les résultats de cette thèse ouvrent de nombreuses pistes de réflexion en termes d’adaptations des pratiques néonatalesSensory perception is specific to each individual. It results from the gene pool (which defines the sensory receptors), but varies depending on maturation and experience. In this sense, the study of babies has enabled us to test both 1) the effect of maturation by comparing the babies’ sensory perception to those of adults and 2) the effect of early stage sensory perception by comparing the sensory perception of preterm and full-term infants at a same post-conception age (i.e. term-aged infants). Our results underlined a larger sensory perception in babies than in adults, through the perception of very subtle tactile stimulations, or else the perception of ultrasounds, that cannot be perceived by grown-ups. The mechanisms of the maturation of sensory organs and of ‘’sensory recentering‘’ towards relevant simulations that can happen in the course of time have been presented. We have also shown a particularly strong reactivity of preterm babies in comparison to full-term babies. Various potential subjacent mechanisms such as a neuronal selectivity adaptation to environmental stimulations, a maintained/ delayed cerebral plasticity or else the development of a hypersensitivity have been discussed. In addition to the core of this thesis, we have taken an interest in the baby’s social “Umwelt” and have studied 1) his abilities in perception and discrimination between human body odours and 2) his ability to express his sensory perception. We have shown that babies are very responsive to their social world, capable of discrimination between different social partners’ odours. Furthermore, babies also are highly expressive when it comes to their sensory perception, especially through the use of a complex vocal repertoire (beyond cries/tears). Indeed, some types of these vocalisations could reflect his state of comfort or discomfort. The results of this thesis open numerous grounds for thought in terms of neonatal care adaptations
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Mesquita, Carla Sofia Santos Sousa. "Marketing sensorial: estudo do impacto dos estímulos sensoriais na experiência em spas." Master's thesis, 2016. http://hdl.handle.net/1822/42232.
Full textAbstract:
Dissertação de mestrado em Estudos de GestãoEsta investigação aborda o tema do Marketing Sensorial, que é a ação de adotar diferentes sinais e estímulos sensoriais de forma a criar valor acrescentado na relação da marca com os seus clientes (Hultén, 2011; C. Rodrigues, Hultén, & Brito, 2011). Dado que os estudos na área incidem, principalmente, no estudo de apenas um ou dois sentidos e/ou em estabelecimentos ou bens/produtos específicos, decidiu-se estudar o impacto dos estímulos sensoriais na experiência em spa. Os objetivos principais consistem na identificação do uso de marketing sensorial em spas e na compreensão do efeito dos estímulos sensoriais na perceção da experiência e no comportamento do consumidor. Para tal, realizou-se observação in loco aos spas para melhor compreender e interpretar o uso dos cinco sentidos nos spas e entrevistas semiestruturadas a gestores e coordenadores de spas, por serem os responsáveis pelas estratégias sensoriais que podem desencadear e influenciar os sentimentos e o comportamento do consumidor (Hultén, 2011) e a técnicos/operacionais/terapeutas, por serem as pessoas que estão em contacto direto com os consumidores (Grönroos, 2006), para que fosse possível recolher informação sobre a consciencialização da utilização do marketing sensorial em spas. Além da observação in loco e de entrevistas, também se realizaram inquéritos a indivíduos que já tivessem experienciado pelo menos uma situação em contexto de spa para se compreender a perceção de tal experiência pelos consumidores. Os resultados permitiram concluir que independentemente do posicionamento e do mercado em que os spas estão inseridos, todos usam os cinco sentidos de forma integrada e homogénea, consciente ou inconscientemente, por parte dos responsáveis dos spas. Outra conclusão importante é que os consumidores valorizam sua a envolvência na experiência para se sentirem pertencentes à mesma, dando também relevância ao ambiente e aos cinco sentidos. Assim, quando os consumidores são estimulados pelos cinco sentidos na experiência em spa consideram-nos importantes ou muito importantes para a perceção da experiência sensorial em spa. Desta forma, este estudo fornece contributos teóricos e de gestão que se consideram relevantes, tais como as limitações e sugestões para futuras investigações.
The present study focuses on Sensory Marketing, which is the action to adopt different signs and sensory stimuli to create added value in the brand relationship with its customers (Hultén, 2011; C. Rodrigues, Hultén, & Brito, 2011) Studies in this area are mainly focused on one or two senses and/or specific establishments or goods/products, therefore it was decided to study the impact of sensory stimuli in spa experience. The main aims are to identify the use of sensory marketing in spas and to understand the effects of sensory stimuli in the perception of the experience and consumer behavior. Therefore, on-site observation was held in spas to understand and interpret its use of the five senses and semi-structured interviews with spa managers and coordinators, for being those responsible for sensory strategies that can initiate and influence the feelings and consumer behavior (Hultén, 2011) and technicians/operationalists/therapists, as they are the ones in direct contact with consumers (Grönroos, 2006), and, in order to collect information regarding the awareness of the use of sensory marketing in spas. Moreover, in addition to the on-site observations and interviews, surveys to individuals who had already experienced at least one situation in spa were performed to understand the perception of such experience by consumers. The results evidenced that, regardless the position and market in which the spas are located, spa managers all use the five senses in an integrated and homogeneous way, consciously or unconsciously. Another important conclusion is that consumers value their involvement in spa experiences to feel involved and integrated in it, also valuing the environment and the five senses. Thus, when consumers are stimulated by the five senses in spa experiences, they consider them to be important or very important for the perception of sensory experience in spa. Therefore, this study also provides theoretical and management contributions considered relevant, such as the limitations and suggestions for future research.
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Parreira, Maria Miguel Carapinha. "Snoezelen experience : /." Master's thesis, 2018. http://hdl.handle.net/10400.26/27961.
Full textAbstract:
O presente relatório reflete o meu percurso de aprendizagem enquanto futura
Enfermeira Especialista em Enfermagem de Saúde Materna e Obstetrícia na
prestação de cuidados especializados à mulher/recém-nascido e família. Nesse
sentido foram estabelecidos objetivos e desenvolvidas atividades que me permitiram
adquirir competências nas seguintes áreas: período pré-natal, quatro estádios do
trabalho de parto, adaptação do recém-nascido à vida extra-uterina, saúde/doença
ginecológica, sem esquecer a reflexão e análise crítica do percurso de
aprendizagem e por fim a utilização da Sala de Snoezelen na promoção do conforto
materno-fetal.
Para aprofundar conhecimentos relativamente à temática em estudo, foi
desenvolvida uma Scoping Review entre Fevereiro e Julho de 2016, recorrendo às
bases de dados MEDLINE, CINAHL e COCRHANE e também à literatura cinzenta.
De acordo com a evidência científica, a utilização da sala de Snoezelen traz
vantagens no período pré-natal, parto e pós-parto, tais como a promoção do
relaxamento, bem-estar, conforto, entre outros. Deve por isso ser utilizada como um
instrumento complementar às intervenções desempenhadas pelo Enfermeiro
Especialista em Enfermagem de Saúde Materna e Obstetrícia, podendo ser
manipulada de acordo com as necessidades da tríade, convergindo numa prestação
de cuidados de saúde de excelência. Nesse sentido foi desenvolvida uma visita a
uma sala de Snoezelen com grávidas e puérperas/recém-nascido/família no decorrer
do Ensino Clínico de Cuidados de Saúde Primários, onde se obteve opiniões que
serviram de ponto de partida para a elaboração do estudo acerca da temática.
A realização do Estágio com Relatório permitiu não só o desenvolvimento de
competências de Enfermeiro Especialista em Enfermagem de Saúde Materna e
Obstetrícia mas também de 2ºciclo. Finalizado este percurso, considero que tenho
um longo caminho a percorrer no que respeita à divulgação e aplicação do
Snoezelen em Saúde Materna e Obstetrícia.
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Pelicano, Ana Carolina Lavos. "The impact of wine label’s sensory descriptions in the consumers’ purchasing decision and consumer experience." Master's thesis, 2022. http://hdl.handle.net/10362/136795.
Full textAbstract:
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe wine market is saturated and with increased diversity in styles, brands and prices, the wine purchase decision is difficult, and the consumer might get lost. When consumers are shopping for wine, they face a bewildering array of products bearing a wide range of information and since the consumers cannot usually taste the wine before purchase, they must make their decision based on the available information on the label of the bottle or past decisions. This investigation aims to demonstrate how the tasting note sometimes available on the label, will influence the wine drinking experience as well as the impact that the labels have on the evaluation of quality and desire of the wine. These characteristics determine the consumer's purchase intention based on the design of the label and its respective sensory descriptions. Understanding the consumers and what motivates them is the key to any marketing strategy and wine producers need to know how consumer involvement impacts their decision to purchase wine. To carry out this investigation, a questionnaire was developed. Two hundred responses were considered in a survey with two different scenarios, the two versions were randomly assigned among the participants. The objective was to understand how the sensory description (tasting note) influenced the answers. The study reveals that when consumers know a priori the flavors present in a certain bottle of wine, it changes the way people appreciate it, it makes the experience more exciting for consumers. From the analysis of the results, it is possible to conclude that the presence of detailed sensory descriptions on the labels will allow people to more easily choose the wine they want to consume. Consumers want to be guided in the discovery of the wine flavors to facilitate future purchase decisions.
O mercado dos vinhos está saturado e, com cada vez maior diversidade de estilos, marcas e preços, a decisão de compra do vinho torna-se difícil e o consumidor pode sentir-se perdido. Quando os consumidores compram vinho deparam-se com uma gama desconcertante de produtos e com uma ampla gama de informações e, uma vez que os consumidores geralmente não podem provar o vinho antes de comprar, devem tomar uma decisão com base nas informações disponíveis no rótulo da garrafa. Esta investigação pretende demonstrar como a nota de prova irá influenciar a experiência de consumo do vinho, bem como o impacto que os rótulos têm na avaliação de qualidade e desejo do vinho. Essas características determinam a intenção de compra do consumidor com base no design do rótulo e as suas respetivas descrições sensoriais. Entender os consumidores e o que os motiva é a chave para qualquer estratégia de marketing e os produtores de vinho precisam de saber como o envolvimento do consumidor afeta sua decisão de compra do vinho. Para realizar esta investigação, foi elaborado um questionário. Duzentas respostas foram consideradas numa pesquisa com dois cenários diferentes, as duas versões foram distribuídas aleatoriamente entre os participantes. O objetivo foi compreender como a descrição sensorial (nota de prova) influenciou as respostas. O estudo revela que quando o consumidor conhece a priori os sabores presentes numa determinada garrafa de vinho, que isso muda a forma como as pessoas a apreciam, tornando a experiência mais entusiasmante para o consumidor. A partir da análise dos resultados, é possível concluir que a presença de descrições sensoriais detalhadas nos rótulos permitirá que as pessoas escolham com mais facilidade o vinho que desejam consumir. Os consumidores querem ser orientados na descoberta dos sabores do vinho, o que facilitará futuras decisões de compra.
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Costa, Moema Cândida. "Design emocional: experiência sensorial em acessório de moda com invisuais." Master's thesis, 2013. http://hdl.handle.net/1822/27587.
Full textAbstract:
Dissertação de mestrado em Design e Comunicação de ModaA consideração do desempenho emocional, no desenvolvimento de um produto, tornou-se tão importante quanto outros fatores projetuais, uma vez que projetar para as emoções pode vir a influenciar o interesse do utilizador, estimulando a sua criatividade e gerando seu bem-estar. A vertente emocional do design pode ser justificada pelos paradigmas culturais, demandas comerciais ou necessidades individuais, como por exemplo: da procura de produtos que proporcionem novas experiências, da dificuldade em conseguir vantagens comerciais ou da busca por produtos personalizados que satisfaçam as necessidades fisiológicas e afetivas do utilizador. O trabalho aborda a forma como os produtos podem proporcionar emoções positivas. O estudo defende que através dos sentidos sensoriais o utilizador reconhece e explora o mundo, construindo o elo afetivo destes com o que os rodeia, contribuindo para uma experiência agradável, e criando uma relação mais próxima com os objetos. Quando os sentidos sensoriais não funcionam corretamente a experiência torna-se incompleta, podendo interferir na maneira em que o utilizador percebe o produto. Com o intuito de conceber um produto que estabeleça uma relação mais próxima com o utilizador invisual, trabalhando os sentidos sensoriais para que sejam aliciadas emoções positivas, desenvolve-se a Metodologia de Design para a Emoção (Design Methods for Emotions - DEME), que contribui para o desenvolvimento de produtos multissensoriais. Mesmo que o produto seja baseado nas características e necessidades sensoriais dos invisuais, tornou-se necessário avaliar o desempenho do objeto. As preferências do utilizador perante o produto concebido foram obtidas com o auxílio de método de Avaliação Multissensorial Experimental, em que, através dos sentidos sensoriais os invisuais interagem com anéis.
The consideration of the emotional performance, in the development of a product, has become as important as other design factors, since that to design for the emotions might influence the user's interests, stimulating their creativity and providing well-being. The emotional aspect of the design can be justified by cultural paradigms and commercial or individual needs, such as: demand for products that provide new experiences, the difficulty in obtaining commercial advantage and in the pursuit of personalized products that meets the physiological and affective needs of the user. The dissertation addresses the way how products can provide positive emotions. The study maintains that through sensorial senses, the user recognizes and explores the world, building its affective link with the environment, contributing to a pleasant experience and creating a closer relation with the objects. When the sensorial senses are not working properly the experience becomes incomplete, which may interfere with the manner in which the user perceives the product. Aiming to design a product that establishes a closer relation with the blind user, working the sensorial senses so that positive emotions can be enticed, is developed a methodology - Design Methods for Emotions (DEME), which contributes for the development of multisensory products. Even if the product is based on the characteristics and sensorial needs of the visually impaired, it became necessary to evaluate the performance of the object. User preferences towards the product designed were obtained with the assistance of a multisensory experimental appraisal method, in which, through the sensorial senses blind people interact with rings.
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Francisco, Inês Pedroso. "Narrativas espaciais: A experiência sensorial do percurso arquitectónico, piscinas a céu aberto no Jamor." Master's thesis, 2020. http://hdl.handle.net/10071/22109.
Full textAbstract:
O presente ensaio procura expor a relevância do tema da colocação do Homem perante o mundo através do seu movimento nele, na área da arquitectura. Tem como objectivo a procura de uma aproximação mais existencial e sensorial à prática da arquitectura. Analisa-se, em primeiro lugar, os conceitos que envolvem o Homem, nomeadamente o Espaço, o Lugar e o Tempo. Todo este percurso se inicia na percepção do Homem como um ser espacial, para se movimentar pelos conceitos de lugar e tempo até chegar, por fim a um entendimento da experiência arquitectónica através do Corpo e dos Sentidos. Quer-se entender o quadro conceptual presente neste trabalho como um todo, procurando uma forma mais humana de entender e pensar a arquitectura.
Analisam-se teorias existencialistas de filósofos como Otto Bollnow, Martin Heidegger e Merleau-Ponty; assim como obra de arquitectos como Christian Norberg-Schulz, Peter Zumthor e Juhani Pallasma. Percebe-se a ligação directa entre a arquitectura e o campo da Fenomenologia, construindo a ponte conceptual entre teorias de filósofos e arquitectos para a criação de um pensamento de fenomenologia intencional na arquitectura.
Por fim, elabora-se um atlas de imagens e ilustrações que pretende evidenciar, de forma ilustrativa, obras de referência, com o objectivo de fomentar a curiosidade e interesse por obras de arquitectura com raízes e intenções existenciais e fenomenológicas.This paper seeks to expose the relevance of the place of the human being in the world through his movement on it, in the field of architecture. It establishes the objective of searching for a more existential and sensory approach to the practice of architecture. Firstly, we analyze the concepts that surround human beings, namely Space, Place and Time. All of this path has its beginning in the perception of the human being as a spatial entity and moves on to concepts of place and time until it arrives at an understanding of the architectonic experience through the Body and the Senses. We aim to comprehend this conceptual framework as a whole, in the search for a more humane way of thinking architecture. We analyze existentialist theories of philosophers such as Otto Bollnow, Martin Heidegger and Merleau-Ponty; as well as theories from architects such as Christian Norberg-Shulz, Peter Zumthor and Juhani Pallasma. We establish a direct link between architecture and the field of Phenomenology, building a conceptual bridge between the theories of these philosophers and architects, towards the creation of a line of thought of intentional phenomenology in the field of architecture. Lastly, we craft an atlas of images and illustrations highlighting, in a visual way, architectural works of reference, with the aim of raising curiosity and interest in architectural works with existentialist and phenomenological roots or intentions.
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Silva, Bárbara Alexandra Costa. "Sensores de Paisagem. Descodificar a paisagem, em São Pedro de Moel, através da experiência dos lugares." Master's thesis, 2021. http://hdl.handle.net/10316/94328.
Full textAbstract:
Dissertação de Mestrado Integrado em Arquitetura apresentada à Faculdade de Ciências e TecnologiaO território e a paisagem implicam conceitos como a estética e a perceção do lugar, que são instrumentos descodificadores de espaços sensíveis para a construção de uma nova leitura das geografias. A imagem do ambiente construído reflete o valor simbólico e a história do lugar, isto é, a noção fundamental que caracteriza o campo de sensibilidade humana e que define a paisagem como resposta à compreensão do lugar. A necessidade de encontrar um novo espaço para abrigar uma nova arquitetura, provém da tentativa de espacializar a possibilidade de articular ideias de transformação com novos campos de descoberta, atividade social e educativa. São Pedro de Moel foi um dos principais núcleos residenciais de veraneio balnear, um lugar urbano perdido num contexto de relevância ibérica com um historial de florestação e uma arquitetura de excelência. Nunca foi um destino claro e só ganha estatuto, a partir dos anos quarenta, com a conquista do plano de Lima Franco para uma visibilidade balnear. Desta forma, a sua identidade estabelece-se numa arquitetura moderna construída no meio da natureza, onde se domina a experiência da paisagem. O desafio desta dissertação parte da ambição de compreender São Pedro de Moel como lugar urbano, e do desejo de poder habitar a sua paisagem enquanto experiência e, consequentemente, usar a arquitetura como instrumento concretizador dessa ação. A ideia de lugar numa perspetiva fenomenológica, um lugar como experiência e identidade, que somos capazes de percecionar com o corpo e os sentidos. Através da articulação entre espaços, pretende-se criar uma abordagem que seja capaz de promover e enriquecer a experiência social e cultural de São Pedro de Moel, sendo capaz de estimular o reconhecimento da sua identidade, contribuindo para a valorização do património cultural e natural da região. Pretende-se que todos os sentidos entrem em ação através de um conjunto de experiências imersivas perante a natureza: a aproximação ao mar, a moldura verde do Pinhal do Rei e a literatura. A questão de habitar o lugar vazio revela-se, aqui, fundamental para a definição do desenho de projeto como lugar de experimentação e de sensibilidade humana. Um espaço indefinido ou descaracterizado ganha valor na paisagem através da estética e das múltiplas sensações que a natureza nos transmite pelos sentidos e pela imaginação. Por vezes, são fomentadas experiências essencialistas em lugares precisos, com variações e possibilidades que acrescentam à leitura da paisagem dimensões educativas e de entretenimento. E pretende-se que possam acontecer coletiva ou individualmente. São Pedro de Moel já é, e pode ser pelo projeto, transformado num lugar de experiências mais eruditas, mais técnicas, mais clássicas, mais pessoais e, sobretudo, sensoriais. O projeto constitui-se a partir da identificação e do estabelecimento de um conjunto de lugares que convidam à experiência da descoberta, como forma de interação com o território.
The territory and the landscape imply concepts such as the aesthetics and perception of the place, which are instruments for decoding sensitive spaces for the construction of a new reading of geographies. The image of a built environment reflects the symbolic value and the history of the place, that is, the fundamental notion that characterizes the field of human sensibility and that defines landscape as a response to the understanding of the place. The need to find a new space to house a new architecture comes from the attempt to spatialize the possibility of articulating ideas of transformation with new fields of discovery, social and educational activity.São Pedro de Moel was one of the main residential areas of seaside resort in the middle of the last century, arising as an urban site lost in context of Iberian relevance with a history of forestation and architecture of excellence. It was never an obvious destination and it only gained status since the forties, with the conquest of Lima Franco’s planning envisioning coastal resort recognition. This way, its identity is established in modern architecture built in the middle of nature, where the experience of landscape dominates.The challenge of this dissertation starts with the ambition to understand São Pedro de Moel as an urban center, together with the desire to inhabit its landscape while an experience and, consequently, to use architecture as a concrete instrument for this action. To assure the idea of place in a phenomenological perspective, a place as experience and identity, capable of being perceived by the body and the senses. Through the articulation between spaces, it is intended to create an approach capable of promoting and enriching the social and cultural experience of São Pedro de Moel and be able to stimulate the recognition of its identity, in the end, contributing to the valorization of the cultural and natural heritage of this region. It is intended that all five senses come alive through a set of immersive experiences before nature: the proximity to the sea, the green frame of Pinhal do Rei and literature.The question of inhabiting the empty place is in here fundamental for the definition of this project’s design as a place of experimentation and human sensibility. An undefined or uncharacterized space gains value in the landscape through aesthetics and the multiple sensations that nature transmits to us, through the senses and the imagination. Sometimes essentialist experiences arise in specific places, with variations and possibilities that add to the reading of the landscape educational and entertainment dimensions. It is intended that they can happen collectively or individually. São Pedro de Moel is already and can be even more, in the future, due to this project, transformed into a place with more erudite, technical, classic, personal, and, above all, sensory experiences.The project is based on the identification and establishment of a set of places that invite the experience of discovery, as a form of interaction with the territory.
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Realinho, Inês Sofia Baptista. "As experiências sensoriais e a sua Influência no processo de compra na era Pré COVID 19." Master's thesis, 2021. http://hdl.handle.net/10400.26/38411.
Full textAbstract:
Este é um trabalho que surge da necessidade de perceber a importância que os sentidos têm na nossa experiência enquanto consumidores em loja física numa era pré-covid-19, ou seja, antes de 2019, altura em que apareceu o primeiro caso de infeção por covid-19. Nesta fase pré-covid-19, as pessoas ainda podiam usufruir de uma experiência completa, longe das limitações que nos são impostas atualmente como o uso da máscara, que limita a experiência ao nível do olfato ou até com as limitações do toque em alguns produtos, ainda que a higienização das mãos seja uma das regras essenciais na nossa rotina.
Para além desta limitação que se tornou, entre outras coisas, comunicacional, também a revolução da tecnologia da internet mudou a forma como as pessoas se comunicam. O mesmo acontece com a forma como as pessoas veem os produtos e serviços, bem como o seu papel nas suas vidas e a forma como os consomem (Alkilani et al., 2012).
Martin Lindstrom (2009), no seu livro Buyology afirma que 90% dos nossos hábitos de consumo são inconscientes e as marcas sabem disso, faltando saber de que forma aproveitam essa informação. É ainda este autor que, em 2013 nos deixa a ideia de que uma marca tem de se transformar numa experiência sensorial que vai para além daquilo que vemos. Uma marca singular precisa de algo mais: tem de ser melhorada e maximizada para oferecer uma experiência sensorial emocional e completa, e é neste sentido que o marketing sensorial trabalha.
Como objetivos deste trabalho, queremos entender se os sentidos têm importância na experiência do consumidor, nomeadamente identificando se a forma como os sentidos estão a ser estimulados pelas lojas é importante para os consumidores; percebendo se esses estímulos têm repercussão na compra e na experiência do consumidor; tentando compreender se os consumidores estão familiarizados com as práticas sensoriais e consequentemente com o conceito em si. Para isso, este estudo conta com a recolha de dados - através de um inquérito, que pretende analisar as várias características dos indivíduos que o responderam, segundo indicadores como género, idade, a frequência com que visita cada uma das lojas, bem como perguntas mais direcionadas para cada um dos sentidos a estudar. É através destas perguntas que se verificará a validade das hipóteses formuladas e se responderá à pergunta de partida.
Assume-se como grande pergunta de partida a seguinte: De que forma os consumidores percebem a experiência sensorial em loja física e são influenciados por ela no processo de compra?
As hipóteses formuladas são: H1: A experiência do consumidor é influenciada positivamente pela importância atribuída aos sentidos e H2: A intenção de compra é influenciada positivamente pela experiência do consumidor.
Um dos aspetos interessantes constatados foi perceber que a experiência do consumidor e a importância atribuída aos sentidos varia consoante o género, e que a intenção de compra varia consoante as habilitações literárias.
É ainda possível através da análise e resultados de dados verificar a validação das duas hipóteses, concluindo que a experiência do consumidor é influenciada positivamente pela importância atribuída aos sentidos e que a intenção de compra é influenciada positivamente pela experiência do consumidor, validando as hipóteses formuladas.This is a work that arises from the need to understand the importance that the senses have in our experience as consumers in a physical store in a pre-covid-19 era, that is, before 2019, when the first covid-19 case appeared. In this pre-covid-19 phase, people could still enjoy a complete experience, far from the limitations that are currently imposed on us, such as using a mask, which limits the experience at the level of smell or even with the limitations of touching some products, even though hand hygiene is one of the essential rules in our current routine. In addition to this limitation that has become, among other things, communicational, the internet technology revolution has also changed the way people communicate. The same happens with the way people see products and services, as well as their role in their lives and the way they consume them (Alkilani et al., 2012). Martin Lindstrom (2009), in his book Buyology, states that 90% of our consumption habits are unconscious and brands know this, lacking to know how they take advantage of this information. It is also this author who, in 2013, tells us that a brand must become a sensory experience that goes beyond what we see. A unique brand needs something more: it has to be improved and maximized to deliver an emotional and complete sensory experience. And it is in this sense that sensory marketing works. As the objectives of this work, we want to understand if the senses are important in the consumer's experience, namely identifying whether the way in which the senses are being stimulated by stores is important for consumers; realizing whether these stimuli have repercussions on the purchase and on the consumer's experience; understanding whether consumers are familiar with sensory practices and consequently with the concept itself. For this, this study relies on the collection of data - through a survey, which aims to analyze the various characteristics of the individuals who answered it, according to indicators such as gender, age, the frequency with which they visit each of the stores, as well as more questions. directed to each of the senses to be studied. It is through these questions that the validity of the formulated hypotheses will be verified, and the starting question will be answered. It is assumed as a great starting question: How do consumers perceive the sensory experience in a physical store and are they influenced by it in the purchase process? The hypotheses formulated are: H1: The consumer's experience is positively influenced by the importance attributed to the senses and H2: The purchase intention is positively influenced by the consumer's experience. One of the interesting aspects found was realizing that the consumer's experience and the importance attributed to the senses varies according to gender, and that the purchase intention varies according to educational qualifications. It is also possible through data analysis and results to verify the validation of the two hypotheses, concluding that the consumer experience is positively influenced by the importance attributed to the senses and that the purchase intention is positively influenced by the consumer experience validating the formulated hypotheses.
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"Passage." Thesis, 2011. http://hdl.handle.net/10388/etd-07042011-224352.
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"Passage" presents a negotiation between the natural and the human-made realms and comments on the duality of perceptions and emotional responses associated with each. On the one hand, I aim to create a calm, quiet and peaceful environment offering a pleasant and meditative experience. On the other hand, I offer the challenge of contemplation in a city-like space that evokes dense urban architecture in the process of decay. Both experiences draw on my personal histories of fact and fiction, reality and dream, hopefully resulting in evocative parallel experiences for those who encounter my exhibition space.
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Lopes, Cátia Filipa Martinho. "A importância do marketing sensorial na hora de compra: as sensações ativadas na ocasião da escolha. O caso da marca Rituals." Master's thesis, 2020. http://hdl.handle.net/10284/8854.
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Vivemos numa era de constantes mudanças, onde a procura pelo prazer e pela felicidade é o fio condutor da atual sociedade de consumo. O tema do presente estudo é “A importância do marketing sensorial na hora de compra: as sensações ativadas na ocasião da escolha - O caso da marca Rituals” e pretende mostrar de que modo é que o marketing sensorial pode influenciar a decisão de compra do consumidor. Deste modo, o objetivo geral é estudar a importância do marketing sensorial, percebido através dos cinco sentidos, na hora de fazer uma compra, numa loja física da marca Rituals.
Através da revisão bibliográfica, recorrendo a autores, como Canales (2018), Lindstrom (2007), Camargo (2009), Manzano (2012), Kotler e Keller (2012), entre outros, é possível esclarecer as noções de marketing, de marketing sensorial e neuromarketing, analisar de que modo é que os sentidos se relacionam com a emoção e com a memória, e descrever as diferentes técnicas de marketing sensorial utilizadas. Por sua vez, na parte prática do estudo, com a aplicação de um questionário online a clientes/ consumidores da marca prentende-se observar de que modo é que o consumidor é influenciado, e qual dos cinco sentidos é o mais estimulado.
Com a aplicação do questionário, e tendo a revisão bibliográfica como base, é possível verificar que o sentido mais despertado numa loja da marca Rituals é o olfato. Os aspetos com mais destaque, por parte dos consumidores, são o aroma intenso da loja, e o aroma dos produtos, que incentiva a compra dos mesmos. No que diz respeito à caracterização da experiência sensorial numa loja física da marca Rituals, os consumidores caracterizam-na como “Funcional” e “Emocionante”.We live in an era of Constant change, where the search for pleasure and happiness is the guiding thread of today´s consumer society. The theme of this study is “A importância do marketing sensorial na hora de compra: as sensações ativadas na ocasião da escolha - O caso da marca Rituals” and aims to show how sensor marketing can influence the consumer´s purchasing decision. Thus, the general objective is to study the importance of sensory marketing, perceived through the five senses, when making a purchase, in a Rituals physical store. Through the literature review, using authors, such as Canales (2018), Lindstrom (2007), Camargo (2009), Manzano (2012), Kotler and Keller (2012), among others. Is possible to clarify the notions of marketing, sensory marketing and neuromarketing, analyze how the senses relate to emotion and memory and describe the different sensory marketing techniques used. In turn, in the practical part of the study, with the application of an online questionnaire to customers/consumers of the brand it is intended to observe how the consumer is influenced and which of the five senses is the most stimulated. With the application of the questionnaire and with the literature review as the basis it is possible to verify that the most aroused sense in a Rituals store is smell. The most prominent aspects on the part of consumers are the intense aroma of store and the aroma of the products, which encourages the purchase of the same. With regard to the characterization of the sensory experience in a Rituals physical store, consumers characterize it as “Functional” and “Exciting”.
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Torres, Mariana Coutinho Dinis. "Os eventos como estratégia de marketing experiencial das marcas: o caso dos festivais de música em Portugal." Master's thesis, 2020. http://hdl.handle.net/10400.26/35659.
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Perante um mercado em constante mudança, incrivelmente competitivo, no qual os canais de comunicação se encontram massificados e os consumidores são constantemente bombardeados com todo o tipo de informações, os profissionais de marketing sentem a necessidade de reinventar as suas estratégias de atuação. Com esta necessidade surge a inevitabilidade de envolver a vertente emocional do consumidor, com o intuito de comunicar e aplicar ferramentas de marketing sensorial e experiencial.
A presente dissertação pretende reconhecer a importância do marketing sensorial. Tendo como objetivo compreender como os festivais de música em Portugal podem gerar grandes níveis de satisfação aos seus participantes.
Durante a revisão bibliográfica, foram abordados os conceitos mais relevantes no âmbito do turismo, marketing, dos eventos e do comportamento dos consumidores, passamos ao estudo do caso dos festivais de música em Portugal. Como também os intervenientes-chave dos eventos tanto a nível da comunicação com os consumidores como da criação de envolvências sensoriais, de modo a garantir uma experiência emocionalmente memorável.
Numa segunda fase realizamos um estudo empírico, baseado num inquérito por questionário, com uma amostra de 103 respostas válidas, abrangeu unicamente os consumidores de festivais de música em Portugal, maiores de 18 anos que participaram no último ano e iram participar neste presente em festivas de música. Estudaram-se e comprovaram-se as relações previstas nas hipóteses, nomeadamente, a relação positiva do impacto das experiências no comportamento do consumidor, designadamente, na sua emoção e satisfação e o impacto destas na sua intenção de voltar.
Desta forma provamos como uma experiência multissensorial garante a capacidade de influenciar a perceção dos consumidores em relação à marca do evento e a obter reações psicológicas e comportamentais desejadas, sendo que, os festivais de música são provedores de altos níveis de prazer. No final prova-se que se encontram intrinsecamente envolvidos com a emoção, fantasia e todos os aspetos multissensoriais do ser humano que de alguma forma refletem os desejos hedonistas dos que neles participam. São a ferramenta eficaz de promoção, gestão de lealdade e amor às marcas.In a constantly changing and extremely competitive market, with massified communication channels in which consumers are permanently bombarded with information of all kinds, marketing professionals have felt the need to reinvent their action strategies. This need has resulted in the inevitable engagement of the emotions of consumers as a means to communicate and to apply sensory and experiential marketing tools. The aim of this thesis is to recognise the importance of sensory marketing as a way of effectively impacting the satisfaction of consumers in events, specifically in music festivals in Portugal. This thesis is divided in two main parts. Firstly, I discuss the key concepts connected to marketing, events, and consumer behaviour. Then, I present several case studies, all of them concerning music festivals in Portugal, with which I analyse the strategies used to guarantee that consumers have an emotionally charged experience. To that end, I have interviewed the individuals connected with the marketing strategies of each case study, with a focus on the consumer outreach strategies used and the types of sensory experiences created. In a second phase we conducted an empirical study, based on a questionnaire survey, with a sample of 103 valid answers, only covered the music festival consumers in Portugal, over 18 years old who participated in the last year and will participate in the present 2019. The relationships predicted in the hypotheses were studied and proved, namely, the positive relationship of the impact of experiences on consumer behaviour, their emotion and satisfaction and the impact on the intention to return. Thus, I show how multisensory experiences can strongly influence consumer response to a certain event, as well as producing an expected psychological and behavioural reaction. Music festivals are an especially interesting example, since they can provide high levels of enjoyment to the consumer. Finally, I demonstrate that music festivals are intrinsically connected with emotions, fantasies, and other multisensory aspects that reflect the hedonism of the individuals that participate in these events. Music festivals are an effective means to promote and manage brand loyalty and love.
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Santos, Carina Francisco Gaspar. "Determinantes e consequências da experiência da marca: o caso Nespresso." Master's thesis, 2017. http://hdl.handle.net/10316/82706.
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Dissertação de Mestrado em Marketing apresentada à Faculdade de EconomiaO marketing é uma ciência que tem evoluído a um ritmo alucinante. Apesar de o marketing tradicional ter ainda uma grande importância, já não é suficiente para o sucesso de uma marca. A satisfação do cliente de hoje não passa só pela aquisição de um bom produto e/ou serviço, mas também e, acima de tudo, de uma boa experiência. É nesta necessidade de satisfazer ao máximo o consumidor que surge o conceito de marketing experiencial. Esta vertente do marketing tem por base a estimulação dos sentidos através de sensações que poderão desenvolver sentimentos positivos no consumidor, levando-os a envolverem-se com a marca e, consequentemente, à compra do produto/serviço. Este trabalho de investigação tem como objetivo compreender de que forma a experiência influencia a preferência do consumidor por uma marca. Com o aumento constante da oferta é cada vez mais difícil e complexo atrair e agradar o consumidor. Além da inovação, é fundamental que as marcas consigam, não só, apelar às emoções, como também seduzir o cliente. Este é um caminho ainda pouco explorado no mundo do marketing, daí a opção em estudar a variável ‘sensualidade’ da marca. As restantes variáveis escolhidas para o estudo são, como antecedentes: marketing sensorial, experiência da marca, produto hedónico, emoções, impacto da publicidade, prestígio da marca, endorsement Clooney e congruência; como consequentes: amor à marca, lealdade à marca, satisfação à marca e identificação com a marca. A marca escolhida para determinar a nossa amostra foi a Nespresso, sendo constituída por 282 respostas de consumidores da mesma. Com este estudo, foi possível apurar a influência que o marketing sensorial e a sensualidade da marca têm na experiência da marca, bem como o grande impacto que a experiência da marca tem no amor à marca, na lealdade e na satisfação com a marca. Desta forma, conseguimos entender em que aspetos as empresas devem incidir para que as suas estratégias de marketing tenham sucesso.
ABSTRACTMarketing is a science that has been evolving at an astounding pace. Despite traditional marketing still playing a major role, it’s no longer enough for the success of a brand. Nowadays customer satisfaction is no longer solely dependent on the process of acquiring a good product and/or service, but also and most of all, on a good experience. It’s with this need to fully satisfy the consumer that the concept of experiential marketing is born. This marketing segment has the core function to stimulate senses through sensations that can develop positive feelings in the consumer, leading them to a bond with the brand and consequently, the acquisition of the product/service. This research work has the objective of understanding to what extent the experience influences and affects the consumer’s preference for a brand.With the continuous increase of supply and competition, it becomes harder and more complex to attract and please the consumer. Besides innovation, it’s fundamental that brands are able to, not only, appeal to emotions but also lure the customer. This is a path which is still under explored in the marketing world, hence my option in studying the ‘sensuality’ variable of the brand. The rest of the chosen variables for the study are, as antecedents: sensorial marketing, brand experience, hedonic product, emotions, advertisement’s impact, brand’s prestige, endorsement Clooney and congruence; as consequents: love for the brand, loyalty to the brand, satisfaction with the brand and recognition with the brand.The chosen brand to determine our sample was Nespresso, based on 282 answers from respective consumers. With this study, it was possible to determine the influence sensorial marketing and brand’s sensuality have in the brand’s experience, as well as the great impact said experience has in the love, loyalty and satisfaction for that brand. This way, we can comprehend which aspects companies should focus on so that their marketing strategies meet success.Keywords: brand experience, sensorial marketing, brand’s sensuality, love for the brand, satisfaction with the brand
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Salgado, Ana Filipa Beites. "The impacts of the employer branding experience on affective commitment: A multiple case-study." Master's thesis, 2020. http://hdl.handle.net/10071/21182.
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In an ever more competitive, interconnected and transparent business environment, brands must offer memorable experiences to their employees, if they wish to differentiate themselves and build a solid competitive position. Therefore, recognising the importance of employees’ commitment to their employer brand, as well as providing an environment in which they choose to stay, through the development of positive work experiences, is crucial.
In this sense, the present study focuses, in one hand, on comprehending the way in which internal employer branding initiatives are being currently developed, implemented and evaluated in five of the most recognised companies in Portugal.
On the other hand, it aims to validate an employer brand experience model, where the employee experience is conceptualized according to sensory, intellectual and emotional dimensions. In this sense, the model stresses the employer branding experience as an antecedent of the felt level of employees’ affective commitment towards their employer brand.
The main results achieved allow to conclude that, for the first part of the study, the five companies under analysis recognize the importance of using an internal employer branding strategy, even though this strategy is mainly diluted within their people engagement practices. Although being a common practice in these companies, they do not have a concrete way to evaluate the impact of employer branding on employees’ level of commitment. As for the validation of the employer branding experience model, the main results show that it was partially validated for the sample composing the studied companies. The affective commitment to the employer brand was found to be explained by simultaneously the sensory, intellectual and emotional experiences in only one of the studied organizations, while on the other four this construct was explained by only two of the three experience dimensions. Furthermore, the sensory experience was found to be an explicative dimension of the affective commitment towards the employer brand across the five considered companies.Num ambiente empresarial cada vez mais competitivo, interconectado e transparente, as marcas devem oferecer experiências memoráveis aos seus trabalhadores, caso queiram diferenciar-se e construir uma posição competitiva sólida. Neste sentido, reconhecer a importância do compromisso dos trabalhadores para com a sua marca empregadora, bem como fornecer um ambiente no qual os mesmos optam por ficar, através do desenvolvimento de experiências de trabalho mais positivas, é crucial. Desta forma, o presente estudo centra-se, por um lado, em compreender a forma como as iniciativas internas relacionadas com a gestão da marca do empregador estão a ser desenvolvidas, implementadas e avaliadas em cinco das empresas mais reconhecidas em Portugal. Por outro lado, visa validar um modelo de experiência com a marca do empregador, onde a experiência do trabalhador é conceptualizada de acordo com as dimensões sensorial, intelectual e emocional. Nesse sentido, o modelo enfatiza a experiência com a marca do empregador como antecedente do nível sentido de compromisso afetivo dos trabalhadores em relação à sua marca empregadora. Os principais resultados alcançados permitem concluir que, para a primeira parte do estudo, as cinco empresas em análise reconhecem a importância de utilizar uma estratégia interna relacionada com a marca do empregador, ainda que esta seja maioritariamente diluída nas práticas de envolvimento das suas pessoas. Para além disso, embora seja uma prática comum nestas empresas, em geral, as organizações não possuem uma forma concreta de avaliar o impacto da marca do empregador no nível de compromisso dos trabalhadores. Quanto à validação do modelo de experiência com a marca empregadora, os principais resultados mostram que este foi parcialmente validado para a amostra que compõe as empresas estudadas. O compromisso afetivo para com a marca empregadora foi explicado simultaneamente pelas experiências sensorial, intelectual e emocional em apenas uma das organizações estudadas, enquanto nas outras quatro esse construto foi explicado por apenas duas das três dimensões da experiência. Além disso, a experiência sensorial foi considerada uma dimensão explicativa do compromisso afetivo para com a marca empregadora nas cinco empresas analisadas.
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Carvalho, Joana Daniela Mendes. "The relationship between smell, emotions and consumers' behavioural attitudes: an applied research on the Bus Transportation Company of Braga – TUB." Master's thesis, 2017. http://hdl.handle.net/1822/49711.
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Dissertação de mestrado em Marketing and StrategyThe relationship between scent and consumer behaviour derives from the notion of atmospherics, since it is there that scents influence the consumers even without them noticing it. Aromatization of spaces has become a useful strategy to take advantage from both sides of this relationship. A scented atmosphere not only induces a more pleasurable environment where the customers spend more time and money, but also increases their willingness to pay and instigates a more detailed examination of the products. The research problem of this investigation is: How the odour on the buses influences the passengers’ emotion states, their perceptions about the experience and the company, and postconsumption intentions? The purpose of this dissertation is to understand the relationship between odour, emotions and customer’s post-consumption attitudes. Since most studies of this kind are performed as a laboratory experience, this research collected data from a real-life setting, i.e. a bus from Transportes Urbanos de Braga. The method used for this investigation is a quasi-experiment, where there are two moments: one before the aromatization of the bus, and the second, after its aromatization. To better understand the impact of smell in bus users a quantitative approach, through a questionnaire, was used. This investigation proved that: emotions influence positively experience, memory and corporate image; satisfaction is positively influenced by experience and corporate image and it also positively influences repurchase intention, intensification of use, word-of-mouth and price perception. Additionally, proved that when a bus is aromatized: the experience, memory and image of the company are more positively evaluated; the satisfaction of bus users and their intensification of use and recommendation of a service are higher; and the price perception of bus users is lower. Besides those accomplishments, this research also reached the conclusion that odour can function as a moderating variable, since it was proven that odour could be a moderating variable between emotions and experience, emotions and memory, experience and satisfaction, corporate image and satisfaction, satisfaction and intensification of use and satisfaction and word-of-mouth.
A relação entre odor e comportamento do consumidor deriva da noção de atmosfera, já que é lá que o odor influencia os consumidores sem que estes se apercebam. A aromatização de espaços tornou-se numa estratégia útil que permite aproveitar os dois lados desta relação. Uma atmosfera aromatizada não só induz um ambiente mais agradável onde os clientes passam mais tempo e gastam mais dinheiro, mas também aumenta a sua disposição para pagar e instiga uma examinação mais detalhada dos produtos. O problema de pesquisa desta investigação é: Como é que o odor nos autocarros influencia os estados emocionais, as perceções acerca da experiência e da empresa, e intenções pós-compra dos passageiros? O objetivo desta dissertação é compreender entre odor, emoções e atitudes pós-consumo do consumidor. Uma vez que a maioria dos estudos deste tipo são realizados num laboratório, esta investigação recolhe os seus dados num contexto real, ou seja, num autocarro pertencente aos Transportes Urbanos de Braga. O método utilizado para esta investigação é um quaseexperimento, onde existem dois momentos: um sem aromatização do autocarro e outro com a sua aromatização. Para melhor compreender o impacto do cheiro nos utilizadores dos autocarros foi utilizada uma abordagem quantitativa, através de questionário. Esta investigação provou que: emoções influenciam positivamente a experiência, memória e imagem corporativa; satisfação é influenciada pela experiência e imagem corporativa e influencia a intenção de recompra, a intensificação do uso, o passa-a-palavra e a perceção do preço. Adicionalmente, também provou que quando um autocarro é aromatizado: a experiência, memória e imagem da empresa são avaliadas mais positivamente; a satisfação dos utilizadores de autocarro e a sua intensificação do uso e recomendação do serviço são mais elevadas; e a perceção do preço dos utilizadores do autocarro é mais baixa. Para além destes resultados, esta investigação também chegou à conclusão que o odor pode funcionar como uma variável moderadora, uma vez que foi provado que o odor pode ser uma variável moderadora entre: emoções e experiência; emoções e emoções e memória; experiência e satisfação; imagem corporativa e satisfação; satisfação e intensificação do uso; e satisfação e passa-a-palavra.
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Oliveira, Inês Jardim Barbosa de. "The relevance of sensory information in destination marketing : the role of experiential marketing on the creation of destination personality." Master's thesis, 2019. http://hdl.handle.net/10400.14/28387.
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A presente dissertação tem como objetivo explorar a relação entre marketing experiencial e a personalidade de destinos turísticos, procurando também conhecer a sua a repercussão no comportamento do turista.
Apesar da existência de estudos sobre a componente sensorial da experiência turística, a parte afetiva e emocional da mesma é ainda é uma área a ser explorada. Assim, com o objetivo de abordar esta falha, o presente estudo introduz uma nova variável, que é emersão de emoções, propondo que esta é o resultado da exposição ao marketing sensorial, afetando igualmente a criação da personalidade de destinos turísticos e comportamentos futuros do consumidor.
Em primeiro lugar, é apresentada a revisão da literatura, onde os conceitos de marketing sensorial, emersão de emoções, personalidade de destinos turísticos e intenções de comportamento são expostos. Posteriormente, de acordo com o estudo por Souiden et al. (2017) sobre o papel que a personalidade de destinos turísticos desempenha na previsão de comportamentos futuros, a escala usada pelos autores na variável de personalidade foi adaptada, assim como outras escalas validadas por diferentes autores, com o intuito de desenvolver um questionário online. Aos inquiridos, foi-lhes pedido que vissem um vídeo sensorial sobre Espanha e que respondessem a uma série de questões, com o objetivo de analisar as suas respostas a estes estímulos sensoriais à posteriori.
Os resultados foram consistentes com a literatura existente, e as hipóteses propostas foram também confirmadas, provando assim que as emoções despoletadas pelo marketing experiencial influenciam a criação da personalidade de destinos turísticos, determinado também as intenções de comportamento do consumidor.This study aims to understand the relationship between experiential marketing and destination personality and their further impact on tourist behavioural intentions. A few variables are introduced, which are believed to be mediators in the relationship between sensory marketing and destination’s personality. Past studies have studied how destination image dictates consumer behaviour, while others focused on the sensory dimension of tourists’ experience, however, most neglected the affective and emotional side of this construct. The present study addresses this shortcoming and introduces emotional arousal as a result from the exposure of sensory marketing. Furthermore, the destination’s personality is analysed as a resulting outcome of emotions. Firstly, a literature review is presented, where sensory marketing, emotional arousal, destination personality and behavioural intentions are introduced as variables under study. Subsequently, following the work of Souiden et al. (2017) on the role of destination personality on behavioural intentions, the used scale on destination personality was adapted, as well as other previously validated scales, with the objective to conduct an online survey. Respondents were presented with a sensory video of Spain and a set of questions using different measurement scales in order to understand their response after exposure to sensory stimuli. Findings were consistent with existing literature and the purposed hypothesis were confirmed, proving that emotional arousal plays a mediator role between experiential marketing and the creation of destination personality. Moreover, destination personality proves to positively affect behavioural intentions.
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Silva, Alexandra. "The relationship between childhood abuse and adult attachment styles: the mediator role of sensory over-responsivity." Master's thesis, 2022. http://hdl.handle.net/10400.26/39795.
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Abusive experiences in childhood are common and can have effects on health and well-being that can last for many years, including altering the interpersonal behavior. There is also evidence showing that these early negative experiences may cause alteration in sensory modulation. This study aimed to understand if sensory over-responsivity (SOR) may play an important role in mediating the association between childhood abuse (Emotional Abuse, Emotional Neglect, Sexual Abuse, Physical Abuse, Physical Neglect) and Attachment-related Anxiety and Avoidance in adult romantic relationships.
The sample consisted of 500 individuals aged 18-62 years (M= 28.83, SD = 7.82). Participants in this study completed an online survey, which contained the following instruments: Sensory Processing Scale Inventory (SPSI), Childhood Trauma Questionnaire (CTQ-SF), and Experiences in Close Relationships Questionnaire (ECR).
The proposed mediation models have a higher mediation percentage for attachment-related anxiety rather than avoidance. All variables predicted the mediator, except sexual abuse that predicts the outcome but did not predict the overall model when the mediator was included.
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Roldão, Vilma Inês de Jesus. "As experiências sensoriais na creche e jardim-de-infância." Master's thesis, 2019. http://hdl.handle.net/10400.26/29970.
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O presente relatório de investigação ação resulta do projeto de investigação realizado no âmbito da Prática Pedagógica Supervisionada do Mestrado em Educação Pré-Escolar da Escola Superior de Educação do Instituto Politécnico de Setúbal. Este projeto tem como temática as experiências sensoriais em contextos de educação de infância. A investigação descrita neste relatório teve por base quatro momentos de estágio – creche e jardim de infância – onde a observação e intervenção diretas no contexto permitiram a implementação de estratégias que promovessem a potencialização de momentos de exploração sensorial.
Ao longo deste relatório serão descritas, analisadas e interpretadas diferentes situações que ilustram a importância destes momentos, assim como a forma como o educador de infância pode potencializar as mesmas. Promover experiências em que os sentidos se assumam como parte integrante no processo de aprendizagem, faz deste (processo), um caminho mais apelativo, motivador e enriquecedor para a criança. Será neste sentido que as linhas deste relatório pretendem demonstrar a forma como a exploração sensorial é uma via, inquestionável, de construção de conhecimento para a criança.
A realização deste projeto de investigação teve por base o paradigma interpretativo, recorrendo à metodologia qualitativa. No âmbito educativo, a investigação ação assume-se como a abordagem mais apropriada. Desta forma, este projeto foi guiado segundo as premissas e orientações da investigação – ação.This research - action report stems from the research project carried out within the framework of the Supervised Pedagogical Practice of the Masters in Pre-School Education of the Escola Superior de Educação - Instituto Politécnico de Setúbal. This project has a main theme the sensory experiences in contexts of childhood education. The research described in this report was based on four stages of nursery and kindergarten - where direct observation and intervention in the context allowed the implementation of strategies that promoted the potentiation of moments of sensory exploration. Throughout this report different situations will be described and analyzed which illustrate the importance of these moments, as well as the way in which the kindergarten teacher can potentiate them. The realization of this research project was based on the interpretative paradigm, using the qualitative methodology. In the educational field, the action research is assumed to be the most appropriate approach. Therefore, this project was guided according to the premises and orientations of the investigation - action.
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Bastos, Rita de Sousa. "You Eat With Your Eyes First: the Impact of visual content on brand commitment - Investigating the role of sensorial experiences on the relationship between perceived quality and consumer brand engagement." Master's thesis, 2022. http://hdl.handle.net/10362/134281.
Full textAbstract:
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe COVID-19 pandemic accelerated the digitalization of businesses and revolutionized the way several activity sectors connect with their customers. For the hospitality sector, particularly for the restaurant business industry, social media platforms are not just a tool to promote products, but a crucial mean to maintain strong and long-lasting relationships with customers. The objective of this research is to investigate how restaurants can leverage their online content, through different pictorial stimuli, and how it can impact consumer’s experiences, perceptions, willingness to engage and how that, ultimately, results in commitment. An experiment was conducted with 201 participants, where four different scenarios were randomly assigned to between subjects. From such experiment, it is possible to conclude that in online environments, content deeply impacts consumers’ sensations, which in turn, positively influences their quality perceptions. Further, such positive perceptions proved to impact willingness to engage with businesses via social media, which resulted in higher willingness to commit. In times of increased online competition, the present research highlights the importance of actively investing in effective content strategies to strengthen customer-brand relationships, through positive and meaningful interactions on social media.