Journal articles on the topic 'Semiotics of images'
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1
Dondero, Maria Giulia. "Visual semiotics and automatic analysis of images from the Cultural Analytics Lab: How can quantitative and qualitative analysis be combined?" Semiotica 2019, no. 230 (October 25, 2019): 121–42. http://dx.doi.org/10.1515/sem-2018-0104.
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AbstractIn this article we explore the relationship between semiotic analysis of images and quantitative analysis of vast image corpora, in particular the work produced by Lev Manovich and the Cultural Analytics Lab, called “Media Visualization.” Media Visualization has been chosen as corpus because of its metavisual operation (images are visualized and analyzed by images) and its innovating way of conceiving analysis: by visual instruments. In this paper semiotics is used as an approach to Media Visualization and taken as an object of study as well, especially visual semiotics. In this sense, a comparison between visual semiotics (close reading of small corpora) and quantitative analyses of images (distant reading of vast collections) are conducted from a semiotic point of view. Post-Greimassian semiotics guides this study with respect to the issue of the image-within-an-image and metavisual visualization; Peircean semiotics is employed to explain and develop the notion of diagram.
2
Hébert, Louis. "Essais de définition du sémiotique, de la sémiotique et de l’interdisciplinarité." Semiotica 2020, no. 234 (October 25, 2020): 123–43. http://dx.doi.org/10.1515/sem-2018-0140.
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AbstractThis article seeks to define what is semiotic and what is Semiotics. Provided first is a brief presentation of various perspectives of Semiotics. Pursuant to this, we will seek to uncover Semiotics’ particulars by evaluating various approaches. We will commence by framing the definitions of the word “Semiotic” to consider then Semiotics via eight particular anthropic – human-related – levels. This partition, derived by the author from a Rastier typology, defines the following levels: noumenophysical, phenophysical, semiotic, representational (“mental images” and concepts), sens (physical), felt (affects), cognitive other and transcendental. From here, we will consider the place of Semiotics among disciplines. Finally, the text presents a typology of relationship between disciplines, including semiotics: anadisciplinarity, disciplinarity, valodisciplinarity, intradisciplinary (such as intertheoricity), multidisciplinary, interdisciplinary, transdisciplinary, metadisciplinarity).
3
Gluck, Myke. "Content Analysis, Semiotics, and Social Semiotics for Cartographic Analysis: Interpreting Geospatial Representations." Cartographic Perspectives, no. 31 (September 1, 1998): 4–25. http://dx.doi.org/10.14714/cp31.647.
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Several mutually informing methods for analyzing cartographic and geospatial images are presented and illustrated in this work. First, an apparently objective method, content analysis, is applied to a collection of corporate annual reports' geospatial imagery resulting in a categorization and description of those images. Then a traditional semiotic analysis is conducted on the same data done by experts who describe and express out of their personal expertise and intuitive insights the meaning of signs contained in the imagery. Subsequently, a user/viewer epistemological and ontological framework called sense-making is discussed and combined with semiotic processes enabling social semiotics. Sense-making permits map users to present their point of view providing a method to go beyond the experts' traditional semiotic interpretations. These user/viewer based interpretations incorporate postmodern meanings from the various users of signs exposed by the corporate annual reports' geospatial imagery.
4
Zhou, Yuhan, Fan Yang, Jialin Yang, and Huiying Wang. "The Influence of Feminist Movements on the Change of Female Images in Film and Television Dramas: Based on the Theory of Semiotics." SHS Web of Conferences 171 (2023): 03026. http://dx.doi.org/10.1051/shsconf/202317103026.
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Semiotics mainly studies the role of symbols in signals, language, culture, human behavior, and social mechanisms. Based on the semiotic theory of female images, this article explores the relationship between feminist ideas and female appearance, behavior, and self-choice in film and television dramas, the reasons for the prevalence of feminism, and the reasons why feminism influences female images in film and television dramas. Semiotics, a branch of linguistics, explores how signs and symbols convey meaning in various cultural and social contexts. It studies the use of signs and symbols to represent and communicate ideas, concepts, and values. The study of semiotics has been applied to various fields, including literature, art, and media, to analyze the meaning and function of symbols and their influence on social behavior and cultural norms. In the context of feminist theory, semiotics has been used to analyze female images in various media, including film and television dramas. Feminist scholars argue that female images in the media are often constructed through symbolic representations, which reflect and reinforce gender stereotypes and patriarchal norms. Through the use of symbols, such as clothing, makeup, and body language, female characters in film and television dramas are often portrayed in ways that emphasize their femininity, beauty, and submissiveness.
5
Stoian, Claudia Elena. "Analysing Images: A Social Semiotic Perspective." Scientific Bulletin of the Politehnica University of Timişoara Transactions on Modern Languages 14 (March 20, 2020): 23–30. http://dx.doi.org/10.59168/vbyt1151.
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The present paper introduces briefly one of the most important theories and models of visual social semiotics, namely Kress and van Leeuwen’s grammar of visual design. An image, advertising honeymoon packages, is used to illustrate to the reader the points presented by the theory. The conclusion includes practical implications of the theory, pointing out several areas where visual social semiotic analysis can be applied.
6
Dondero, Maria Giulia. "Le plan de l’expression des images: Quelques réflexions sur support et apport." Semiotica 2020, no. 234 (October 25, 2020): 253–70. http://dx.doi.org/10.1515/sem-2018-0124.
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AbstractIn this article we plan to revisit the notion of substance of the plane of expression, as found in semiotic studies of the image, and how this notion relates to the concepts of purport and form. The article is divided into three parts: The first section gives a brief history of the various ways substance has been addressed in (or excluded from) image analyses based on Greimassian semiotics and Groupe μ rhetoric. Drawing upon Jacques Fontanille’s semiotics of practices and Jean-François Bordron’s theory of iconicity, the second section concerns proposals that attempt to address the “moment” of giving substance in autographic works of art – and also in writing –, through notions of support, application, and the gestural act of inscription. The third section tests these methodological tools on chemical photography and on digital image-making in order to propose a new, specifically semiotic approach to studying the media characteristics of images.
7
Martynov, Andriy. "Theoretical Foundations and Methodological Problems of the Semiotics of History." Mìžnarodnì zv’âzki Ukraïni: naukovì pošuki ì znahìdki, no. 30 (November 1, 2021): 225–42. http://dx.doi.org/10.15407/mzu2021.30.225.
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The article deals with the theoretical and methodological problems of the semiotics of history. Semiotics is the science that studies the sign system. This system is used by people to transfer knowledge and information. Modern governance is semiotic. A separate fact can turn into a sign-symbol. The sign lives its own life in the virtual space, leaving the information space. The modern world is governed by language. The revolution starts with the language. Semiotics changes the epistemological regime. The code provides a communication system. Any code requires decoding. Cultural space codes are ambiguous. The semiotics of history actively interacts with the history of ideologies. The question of the truth of the nationalism doctrine cannot be solved by science, because it belongs to ideology. The name is the essence. In psychiatry, there is the concept of semiotic dementia, when the patient does not understand the meaning of words. Information is distributed among people, therefore it acquires its social significance when it is perceived by people, only under this condition it becomes knowledge. Knowledge helps to act. A prerequisite for this is correct information. Concepts of the information society can be distinguished in the format of semiotics of history. Images have a stronger effect on people than texts. Negative information spreads faster than texts. Virtuality creates the image of the desired world. The images of the future are not neutral. A certain image of the future is set by the present. No one can escape the human prejudice. The semantics of history develops in the general line of the linguistic turn in historical science. In this sense, the methodological and theoretical problems of the semiotics of history are associated with the linguistic problems of consciousness, caused by the imperfection of any language and the ways of its public use
8
Celis Bueno, Claudio. "Harun Farocki's Asignifying Images." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 15, no. 2 (August 3, 2017): 740–54. http://dx.doi.org/10.31269/triplec.v15i2.874.
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With the recent publication of Signs and Machines by Maurizio Lazzarato and Critical Semiotics by Gary Genosko, the concept of asignifying semiotics introduced by Félix Guattari in the late 1960s is regaining attention. This revived interest responds largely to the rise and consolidation of new technologies of power based on algorithmic control and Big Data analysis. In the new context of informational capitalism, Guattari’s asignifying semiotics appears as a powerful conceptual tool for exploring the role of information technologies in the reproduction of capitalist power relations. This article contributes to this discussion by introducing the notion of asignifyng images in order to explore the role that images acquire in this new age of algorithmic control. To achieve so, this article focuses on Harun Farocki's concept of operational images and reads some of his audiovisual work through the prism of Guattari’s asignifying semiotics. More specifically, this article compares the representational account of labour in the film Workers Leaving the Factory (1995) with the non-representational perspective deployed by the video installation Counter-Music (2004). This distinction between a representational and a non-representational framework responds to the distinction between signifying and asignifying semiotics. By comparing these two perspectives this article attempts to delineate some key elements for a broader reflection upon the transformation of the role of images in the reproduction of contemporary capitalism.
9
Marotta, Anna, Roberta Spallone, Massimiliano Lo Turco, Ursula Zich, Marco Vitali, Elena Marchis, and Martino Pavignano. "Visual Images and Language in Architecture: Signifier Semiotics and Meaning Semiotics." Proceedings 1, no. 9 (November 22, 2017): 964. http://dx.doi.org/10.3390/proceedings1090964.
10
Zhang, Yuping. "A Semiotic Study on Print Advertisements of Luxury Perfume Brands for Women." Asian Journal of Social Science Studies 4, no. 1 (January 14, 2019): 15. http://dx.doi.org/10.20849/ajsss.v4i1.540.
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Semiotics is an indispensable theory of decoding images in modern times. In this paper, I will focus on three important scholars in the semiotics study area who are Saussure, Peirce and Barthes, their theories are extremely important and useful for helping us analyse advertisements. In this case, I use their theories to analyse two luxury perfume advertisements which is Dior J'adore and Burberry London, and can understand the meanings and structures of the advertisements by the theory of semiotics. These semiotic theories explain symbols in print advertisements of these luxury brands from the perspective of Semiotic, to explore the reasons of success of print advertisements of luxury brands and connotation meanings behind extension meanings from these image symbols. It is necessary to master some features of symbols well during advertisements design, sophisticated symbol design during advertisements design can improve texture and level of advertisements as well as spread messages accurately, achieving the unity of beauty and practicality.
11
Makarevich, Eduard Fedorovich, and Oleg Ivanovich Karpukhin. "Expansion of images in the media and their analysis: the possibilities of the semiotic method." Uchenyy Sovet (Academic Council), no. 11 (October 10, 2021): 858–69. http://dx.doi.org/10.33920/nik-02-2111-07.
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The development of the culture of mass communications opened up the possibilities of semiotics for creating, constructing an image, for analyzing existing, current images. Today it is possible to speak about the technology of analysis and construction of images. Communications architects regard semiotics as the science of signs, their creation, perception, a science that can enhance the very influence of mass communications. The authors show how semiotics was able to attract them. First of all, it is due to understanding that any object, event, concept, any entity has its own image, which is also a sign. “And a sign appeared to me” - an expression from the biblical parable. According to F. de Saussure, one of the founders of semiotics, this science stands on the unity and interaction of an object and a sign corresponding to it; an object as a signified (a certain verbal essence, a certain object, a concept) and a sign, expressed in a certain form, as a signifier. The article analyzes the signs of social reality and the method itself of such an analysis, including the selection of an object, a subject, a plan of content and a plan of expression, the meaning of a sign-image, etc. The article can be useful in methodological terms to all those who are engaged in both the theory of language and semiotics and those working and studying in the field of public relations and mass communications. English version of the article is available at URL:https://panor.ru/articles/expansion-of-images-in-the-media-and-their-analysis-the-possibilities-of-the-semiotic-method/76863.html
12
Semetsky, Inna. "Visual Semiotics and Real Events." Video Journal of Education and Pedagogy 4, no. 2 (December 16, 2019): 90–110. http://dx.doi.org/10.1163/23644583-00401006.
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This article adopts a semiotic (and edusemiotic) perspective that abolishes all binary divisions in favour of the process of semiosis that ensures a continuous translation of signs into other signs via the dynamic relations formed by the human mind, cultural artefacts, and events in real life. The mind, in edusemiotics, partakes of unconscious ideas in the form of mental images. As for culture, the field of communication phenomena calls for, according to Yuri Lotman, the identification of specific semiotic systems representing their ‘languages’, including non-verbal signs such as images, pictures, and other art forms that function as cultural texts. The methodology of bricolage (conceptualized in educational research by Joe Kincheloe) combines hermeneutics with narratology, and ‘reading’ images becomes imperative for advancing critical pedagogy. The article examines and interprets selected images, including those belonging to the low end of popular culture, and connects them with the exemplarily significant event at the level of socio-cultural reality.The paradoxical self-referential ‘logic’ is the prerogative of semiotic reason that constantly reflects on – thus bringing to cognition and transforming – our often unconscious assumptions, beliefs and habits thus contributing to the construction of subjectivity that uses critical reason informed by signs, which include the bricolage of images.
13
Hussain, Muhammad, Muhammad Amjad, and Kalsoom Bugti. "ICONIC REPRESENTATION OF BALOCH CULTURE: A SEMIOTIC ANALYSIS." Journal of Social Sciences and Humanities 59, no. 1 (June 30, 2020): 35–49. http://dx.doi.org/10.46568/jssh.v59i1.324.
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The present paper analyzes cultural attires and appearances of Marri and Bugti tribes in Balochistan to find out latent meanings attached to these artifacts. In doing so, the study uses Peirce’s framework of semiotics- an iconic perspective. The analysis has been carried out with the help of close reading (Semiotic perspective) of the cultural images and appearances. The results reveal underlying multi-meanings attached to these images and appearances. The findings reflect the richness and diversity of Marri and Bugti cultures and the invisible representational meanings of these objects. This research endeavor may be helpful to promote pluralism, harmony and enhance intercultural awareness necessary for understanding cultural diversities within and across societies. More so, future researchers can explore cultural objects and appearances of Punjabi, Sindhi, Pashtuns, Urdu speaking, and Saraiki people by applying various frameworks of semiotics.
14
Haider, Shirin. "Semiotics Ideology and Femininity in Popular Pakistani Women's Magazines." Hawwa 7, no. 3 (2009): 229–48. http://dx.doi.org/10.1163/156920709x12579112681765.
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AbstractDrawing on theoretical perspectives from Western feminist research on the genre of women's magazines, I adapt Lazar's model of feminist critical discourse analysis (2005; henceforth referred to as FCDA) to write a critique on the genre of popular Pakistani women's magazines as linguistic and semiotic constructs, which articulate a certain ideology regarding the construction of Pakistani womens' identity. Through semiotic analysis of certain sections of the magazines, I point out the underlying normative and ideological assumptions in order to show how these magazine representations position women; and how semiotics wield power in marginalizing the role of women in society. The restrictive nature of discourses on femininities is highlighted through an analysis of discursive linguistic and semiotic techniques and devices. I argue that the role of semiotics is central in shaping and reinforcing such asymmetrical, gendered and sexist social patterns and practices and that these images (can) have repercussions with regard to women's sexuality(ies) and their social roles and identities.
15
Švantner, Martin, and Jakub Záhora. "To See (Better) the International: Semiotics of the Image and the International Politics." Czech Journal of International Relations 57, no. 4 (February 1, 2023): 41–69. http://dx.doi.org/10.32422/mv-cjir.203.
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This article contributes to the research program of “visual turn” in International Relations (IR). It specifically engages Ronald Bleiker's methodological proposal which is rooted in assemblage thinking and calls for a comprehensive and pluralistic understanding of the relationship between visuality and politics. In this framework, semiotics should play a prominent role in attending to the role of images in (co)constituting the international politics. However, we show that Bleiker’s conceptualization of semiotics and its concepts is rather vague. The text therefore discusses how we can approach semiotics in a more rigorous way, and how the concepts of 'symbolism' and 'symbolic signs' can be understood from a semiotic perspective inspired mostly by work of Charles S. Peirce. The text thus offers theoretically sophisticated answer to Bleiker’s call for semiotically informed visual analysis. We illustrate our arguments by discussing scholarship on the politics of jihadist videos.
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Bani Omar, Khitam Ahmad. "Image Semiotics in the Book "Our Arabic Language" for the Third Grade in Jordan: An Analytical Study using Human and Artificial Intelligence." European Scientific Journal, ESJ 19, no. 32 (November 30, 2023): 158. http://dx.doi.org/10.19044/esj.2023.v19n32p158.
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This paper focuses on identifying the image semiotics in the textbook “Our Arabic Language” for the third grade in Jordan, employing both human intelligence and artificial intelligence. To achieve the study objectives, a content and semiotic analysis method was adopted using human and artificial intelligence. The study sample consisted of 20 images, which represents the entire study population within the Arabic language textbook for third-grade students. The most prominent results revealed a male bias in terms of the number of characters, functional roles, social roles, talents, and activities. There was a convergence between the semiotic analysis using human intelligence and semiotic analysis using artificial intelligence. The results also showed that there were differences in the results of the semiotic analysis between the use of artificial intelligence and the use of human intelligence. This is because the human analysis connects images with social context and other images, while the artificial intelligence deals with every image separately.
17
Rezeki, Tri Indah, and Rakhmat Wahyudin Sagala. "Semiotics Analysis on Students’ English Textbook in Elementary School." VELES Voices of English Language Education Society 5, no. 2 (October 28, 2021): 120–31. http://dx.doi.org/10.29408/veles.v5i2.3855.
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One of the most important components in teaching-learning activities is textbooks. The author of the textbook must tailor it to the cognitive development of children at a given age. Semiotics is one of the factors that can be examined in a textbook since the illustration of semiotics is a particular feature that substantially influences children's visual perception. The purpose of this research is to examine Semiotics in Elementary School English textbooks. This study applied qualitative research in terms of library research to collect the data from the students' English textbooks in the second-grade Elementary school. Semiotic analysis based on Pierce's semiotic theory, namely representamen (signifier), object (referent), and interpretant, was used to analyze the data (signified). Because the activities contain symbols, pictures, and signs that are extremely engaging for the second-grade students of Elementary school at SDIT Al-Hijrah 2, this study concluded that this book is very suited for learning for the second-grade students of Elementary school at SDIT Al-Hijrah 2. The researchers looked at the most important images relevant to the theme of the activities. In addition, the exercise imagery and meaning are linked to one another.
18
Torres-Martínez, Sergio. "Complexes, rule-following, and language games: Wittgenstein’s philosophical method and its relevance to semiotics." Semiotica 2021, no. 242 (August 11, 2021): 63–100. http://dx.doi.org/10.1515/sem-2019-0113.
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Abstract This paper forges links between early analytic philosophy and the posits of semiotics. I show that there are some striking and potentially quite important, but perhaps unrecognized, connections between three key concepts in Wittgenstein’s middle and later philosophy, namely, complex (Philosophical Grammar), rule-following (Philosophical Investigations), and language games (Philosophical Investigations). This reveals the existence of a conceptual continuity between Wittgenstein’s “early” and “later” philosophy that can be applied to the analysis of the iterability of representation in computer-generated images. Methodologically, this paper clarifies to at least some degree, the nature, progress and promise of an approach to doing philosophy and semiotics from a modally modest perspective that sees in the intellectual products of humanities, and not in unreflective empiricism, the future of scientific development. This hybrid, non-reductionist approach shows, among other things, that semiotic processes are encoded by specific types of complexes in computer-generated images that display iterability in time and space.
19
Keum-Hee Ahn. "Reading images: Focused on semiotics and feminism." Journal of Art Education 29 (June 2011): 101–25. http://dx.doi.org/10.35657/jae.2011.29.0.005.
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Verenich, Vadim. "Semiotics of visual evidence in law." Semiotica 2017, no. 216 (May 24, 2017): 63–88. http://dx.doi.org/10.1515/sem-2015-0072.
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AbstractThe evaluation of visual aspects of law has had a profound influence in the last decade in specific fields of legal sciences (i. e., criminology, studies of legal evidence), focusing on the extent to which visual evidence (visual patterns, images, diagrams, and symbols) underpin what and how we can perceive different types of legal evidence, and how the difference in perception affects the manipulation of visual evidence in practice. Taking the recent development in the field of legal evidence seriously, we could claim that the visual communication in law is above all a means of communicating and understanding different types of visual evidence. In general terms, visual exhibits (symbols, images, graphs, photographs, etc.) have the potential to convey more complex meanings and often represent concepts that are challenging to articulate explicitly in more conventional verbal forms of evidence, due to their complexity or lack of specificity. The purpose of this paper is to define the nature and properties of visual aids from a semiotic perspective Visual semiotics offers exceptionally thorough analytical tools for the detailed and nuanced study of visual legal evidence in the courts. In the final part of the paper we’ll illustrate the application of semiotic analysis for evaluating the rules of evidence in the Estonian legal system.
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Kurokhtina, Sofia R. "The Visual Space of a City: A Semiotic Approach." Izvestiya of Saratov University. New Series. Series: Philosophy. Psychology. Pedagogy 20, no. 4 (November 23, 2020): 364–68. http://dx.doi.org/10.18500/1819-7671-2020-20-4-364-368.
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The article deals with the problem of visuality in the context of space from the point of view of visual semiotics. The choice of the problem determined the methodology, which is based on a semiotic approach. Visual semiotics uses induction as the main tool: analyzing individual elements of space, i.e. signs, it moves to the generalization of the results at the level of semiotics as a whole. The author believes that visual images captured in various architectural structures play an important role in shaping the social structure, the space of everyday communication, and the interaction practices of observing subjects. The purpose of the article is to characterize the basic principles of visual semiotics which reflect the theoretical understanding of urban architecture as a sign system. It is established that the main theoretical principles of visual semiotics in relation to space consist in the following provisions: first, visual artifacts which flood the city space are facts of communication, since they have a linguistic orientation and are perceived as signs. Secondly, the main property for a visual message is capacity – in a short period of time, the subject is able to perceive a much larger amount of information than from the text. And third, it is established that reading and generating new interpretations of urban space occur through everyday practices, during which the surrounding visual space is appropriated and personalized.
22
MERKOULOVA, I. G. "IMAGES OF LITERARY DYSTOPIA FROM THE PERSPECTIVE OF LOTMAN’S SEMIOTICS OF CULTURE." Lomonosov Journal of Philology, no. 6, 2023 (December 17, 2023): 135–46. http://dx.doi.org/10.55959/msu0130-0075-9-2023-47-06-12.
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Dystopian images: myth or reality? How to understand the risks in the field of progress from the perspective of semiotics of culture? In the article we propose a semiotic approach to the ethics of the relationship between humans and artificial intelligence products in a literary context. The literary dystopia of the early 21st century is built on the principle of “feeling for the future” (Shklovsky) and at the same time “taking a closer look at similar events in the past” (Lotman). From the point of view of semiotics, a person in a dystopia is an image of a “thinking reed”: the ability to innovate is his evolutionary advantage. Human thought is comparable to geological force, and in this sense, Yuri Lotman’s approach continues the intellectual tradition of Vladimir Vernadsky, from the biosphere to the semiosphere. Modern dystopias by Kazuo Ishiguro show us a society of the future with the division of human groups into ‘reserve’ and ‘legitimate’. Clones and robots are proposed to be viewed not as soulless devices, but as works of art. Dystopian texts are the basis for thinking about the ethical behavior of a person of the future.
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Shabiriani, Uzda Nabila. "SEMIOTICS STUDY ON ASEI BARK PAINTING PATTERNS." Jurnal Bahasa Rupa 5, no. 2 (April 21, 2022): 134–43. http://dx.doi.org/10.31598/bahasarupa.v5i2.926.
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There are meanings, stories and philosophies of the life of the ancestors of the Asei people which have been depicted on the bark for generations since 1600 and produce images related to the living space of the Asei people. The purpose of this study was to determine the meaning of the symbolic forms that exist in the Asei bark painting motifs related to the life of the Asei people and their social system. This study analyzes the colors that are often used and the dominance of images in Asei bark painting motifs. From the results of the analysis, 4 Asei bark paintings often use red from betel nut, black from charcoal and white from chalk. Then the images that are often displayed in bark paintings are images of fish, coral (hak balu), fouw, and spears and hooks. The meaning of the symbolic forms shown in the dominance of colors and images on the Asei bark painting is that the Asei people want to tell the geographical conditions of the Asei island which is surrounded by water, Asei Island as a protector for the people, the daily livelihood of the Asei people, the existence of family relationships and the strong togetherness of the Asei people, as well as the community's respect for the ancestors who have protected Asei Island as well as possible.
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Muhammad, Muhsin Abdulsada. "The Use of Semiotic Choices in Social Media." JOURNAL OF LANGUAGE STUDIES 6, no. 1 (December 20, 2022): 413–23. http://dx.doi.org/10.25130/jls.6.1.25.
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The present study examines the choices of semiotic in social media from a multimodal critical discourse analysis perspective. The study of signs and their meaning in society is known as semiotics. A sign is anything that can be used to represent something else – in other words, anything that has the ability to convey meaning. As a result, words, drawings, and photographs can all be used as signs. The aims of the study are to analyze, firstly; the process of word choices and the hidden ideologies behind such choices. Secondly, analyze the dimensions of images and the way of representing the image. Tools of analysis found in Kress & van Leeuwen (2006), and Fairclough (1989) are used to analyze the linguistic elements specially ‘quoted verbs” and the extra linguistic elements (semiotics) in the selected images that the accompany of news items. Using quoted verbs is a way to express the hidden means and unseen ideologies of the speaker. Visuals, like color, font, shot, distance and others are used relatively different to convey a particular discourse that is completely paradoxical to the social norms.
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SCHWARTZ, BARRY. "Frame images: Towards a semiotics of collective memory." Semiotica 121, no. 1-2 (1998): 1–40. http://dx.doi.org/10.1515/semi.1998.121.1-2.1.
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Pratiwi, Rahmi Dyah, and Handriyotopo Handriyotopo. "DI BALIK CITRA IKLAN SHAMPOO PANTENE (Makna Bias Gender pada Iklan Pantene versi Labels Against Women di Televisi)." Texture:Art and Culture Journal 1, no. 2 (April 5, 2019): 101–15. http://dx.doi.org/10.33153/texture.v1i2.2434.
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ABSTRACTThis papaer is research on Pantene Shampoo advertisement Labels Against Women which visualizes gender bias and sexism. The aims are to find out messages, to outlines images conveyed through audio-visual advertising by comparing gender culture in Indonesia. Using qualitative descriptive research methods through Julia Kristeva’s intertextual semiotic analysis. Analyze the frames of each scene to describe the ad as a whole, describing signs that contain elements of gender culture. As a result, this Pantene advertisement campaigned for gender equality, and determined working women as the targets. Keywords: advertisingPantene, gender, semiotics, and intertextuality.ABSTRAKPenelitian iklan Shampoo Pantene “Labels Against Women†memvisualkan bias gender dan seksisme untuk mengetahui pesan-pesan, menguraikan citra yang disampaikan melalui audio-visual iklan dengan mengkomparasikan sbudaya gender di Indonesia. Menggunakan metode penelitian deskriptif kualitatif melalui analisis semiotika intertekstualitas Julia Kristeva. Menganalisis frame tiap adegan untuk menggambarkan iklan secara keseluruhan, mendeskripsikan tanda yang mengandung unsur budaya gender. Hasilnya, iklan Pantene ini mengkampanyekan kesetaraan gender, dan menentukan wanita pekerja sebagai konsumen.Kata kunci: iklan Pantene, gender, semiotika, dan intertekstualitas.
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Salama, Amir H. Y. "The Kinetic-Vectorial Design of the Internet-Mediated L2 Teaching Practices: The Case of BBC Learning English Website." World Journal of English Language 14, no. 3 (February 23, 2024): 120. http://dx.doi.org/10.5430/wjel.v14n3p120.
Abstract:
This study offers new insights into the educational-linguistic visual semiotics of online teaching as a digital practice with kinetic-vectorial design. Towards this end, a twofold social semiotic approach is utilized as a synthetic methodology. First, Van Leeuwen’s (2016) kinetic design model is employed with a view to revealing the movement types of Internet-mediated L2 teaching practices. Second, Kress and Van Leeuwen’s (2021) model of ideational vector analysis is used in a way that uncovers the subtle pedagogical practices of the same type of teaching as directional and transactional acts addressed to educational-website networked L2 learners worldwide. The data sets targeted for analysis comprise screenshot-styled images from the BBC Learning English Website available for public purposes of L2 teaching. A total number of functionally related five images have been selected with an eye to the BBC’s pedagogic content online on the techno-semiotic levels of design kinetics and vectoriality. The current study has reached three findings (with emerging relevant implications). First, the synthetic kinetic-vectorial method of analysis has proved to be empirically effective in investigating the visual semiotics of design mediated by educational websites such as the BBC Website. Second, there emerged kinetically motivated ‘pedagogic’ and ‘digital’ vectors, respectively controlled by the BBC instructors and the design features of the website itself. Third, and last, the kinetic-vectorial analysis of the BBC Website revealed a sort of spatiotemporal compression of pedagogic content; further, the visual aspects of spatial and temporal movements (mobility and movability) appeared to have occurred across different semiotic modes, verbal and visual.
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Efthimiadou, Euphrosyne. "Semiotics of the Image: Addressing the Different Types of Mental Operation and Their Sematic Interpretation." Education, Society and Human Studies 1, no. 1 (May 25, 2020): p68. http://dx.doi.org/10.22158/eshs.v1n1p68.
Abstract:
Our era is dominated by the prevailing presence of images. The spectator often identifies with the characters and aims to interpret the signs evoked by the objects, since every image is governed by codes. If we look at the history of image semiotics, we observe a cognitive and pragmatic approach. According to Kant, the images we receive from the environment are not simply reproductions but often creative productions based on patterns generated by the imagination. According to recent research in semiotics, we observe that the pragmatic approach is extended by a study of stimuli collected by the environment. On the other hand, Köhler’s theory of Gestalt considers perception as a pre-conscious activity, linking visual semiology with the functional interpretation of perception. In addition, Tardy brings into focus strategies of visual communication by highlighting the semiotic status of represented objects. For this reason, it is essential to deepen the versatility of the field of semantic interpretation of a visual support from different types of mental operations. Finally, the semiological approach to the image with different types of mental operation will be able to generate a plural and original semantic interpretation through the creative exploitation of visual elements.
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عبد الله, عدنان قحطان. "Surat Al-Fath: A Study in Semantic Semiotics." JOURNAL OF LANGUAGE STUDIES 4, no. 4 (October 12, 2023): 131–50. http://dx.doi.org/10.25130/jls.4.4.7.
Abstract:
This study deals with the term semiotics by shedding light on the problematic application of this term and its branches, namely: semiotics of communication, semiotics of semantics, and semiotics of title, to the study of a Qur’anic text in order to link the modern linguistic lesson with the ancient linguistic study, to identify some images of the miracles of the Holy Quran, and the research was divided into Two parts, a theoretical study, followed by an applied study, and then the conclusion, in which the results were mentioned
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Kosarevska, Raddamila, Oleksii Levchenko, and Yuliia Tretiak. "QUANTUM SEMIOTICS AND FEATURES OF ITS APPLICATION TO THE FORMATION OF OBJECTS OF DESIGN, ARCHITECTURE AND ART." Current problems of architecture and urban planning, no. 64 (August 31, 2022): 63–82. http://dx.doi.org/10.32347/2077-3455.2022.64.63-82.
Abstract:
The article considers the main approaches to defining the essence of the concept of quantum semiotics in the field of design, architecture, and art. The relevance of the study lies in the fact that quantum semiotics is gradually gaining ground in the modern world as a kind of response to evolutionary changes in the algorithms of human mental activity. This approach allows us to perceive information about the current reality and create its alternative version, in particular, in works of visual art. In this paper, quantum semiotics is considered as the ability of a person to perceive the world around him according to the quantum complementarity principle (augmented reality).
The quantum-semiotic approach in the humanities makes it possible to trace the transformation of real cultural facts, events, phenomena, or objects into signs, to analyze their semantic content and ways of transformation into symbols. Similar processes of object symbolization occur due to the number of images laid down by the author, perceived from different angles of view, and can carry different meanings that complement each other.
The study and analysis of several examples of works of visual art suggest that the quantum-semiotic method of forming and perceiving the image of objects (works) can be considered an organic part of the highest scientific and theoretical approach, namely the synergetic one, which, among other things, makes it possible to choose key points of human knowledge of the world. Thanks to the ability of a human creator - a scientist or a practitioner - to go beyond the facts of cognition and use interdisciplinary methods in their work, in particular quantum-semiotic methods, viewers are allowed to perceive the multi-layered world around them, as well as imagine its multifaceted parallels in their minds. Thus, the studied facts form ideas and concepts, and in general create messages that can only be understood by the sender and a specific recipient, or by all of humanity.
The paper emphasizes the need to introduce the concept of "quantum semiotics" into scientific circulation in the field of design, architecture, and art through the proposed quantum semiotic method; features and strategies for the development of quantum semiotics in design, architecture, and art, as well as its application in theory and practice, are considered.
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Pramono, Firdyanza, Yan Yan Sunarya, and Acep Iwan Saidi. "ANALISIS SEMIOTIKA VISUAL DALAM DESAIN SITUS PERNIKAHAN THE BRIDE DEPT." Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 1, no. 2 (April 1, 2019): 321. http://dx.doi.org/10.25105/jsrr.v1i2.6741.
Abstract:
<p><strong>Abstract</strong></p><p>Marriage is an important moment in a person’s life. In order to make the dream wedding come true, many bride-to-be take a lot of references from the internet, especially a wedding site, such as The Bride Dept. The visual elements of the Bride Dept's wedding site design such as colors, layouts, logos, typography, and images can communicate certain meanings to the reader. To find out the meaning production behind the visual elements of the site design of The Bride Dept, the researcher uses semiotics analysis from Roland Barthes with a two-stage significance approach to explore the connotation and denotation meanings. The study was conducted using semantic level visual semiotics. The results of semiotic analysis in this study implies the phenomenon of the millennial generation that prepares marriage to the fullest. Not only to be remembered, but also can inspire or amaze others who seen it. Websites design that offer many images of wedding themes, invite the bride and groom to be more active in preparing the wedding.</p><p><br /> <br /><strong>Abstrak</strong></p><p>Pernikahan adalah momen penting dalam perjalanan hidup seseorang. Demi mewujudkan pernikahan impian, calon pengantin masa kini banyak mengambil referensi dari internet, khususnya sebuah situs pernikahan, seperti The Bride Dept. Elemenelemen visual pada desain situs pernikahan The Bride Dept seperti warna, layout, logo, tipografi, dan gambar dapat mengkomunikasikan makna-makna tertentu bagi pembaca. Untuk mengetahui produksi makna di balik elemen visual desain situs The Bride Dept, peneliti menggunakan analisis semiotika dari Roland Barthes dengan pendekatan signifikasi dua tahap untuk mengupas makna konotasi dan denotasinya. Penelitian dilakukan menggunakan semiotika visual level semantik. Hasil analisis semiotika dalam penelitian ini menyiratkan fenomena dari generasi millennial yang mempersiapkan pernikahan dengan total. Tidak hanya untuk dikenang sendiri, tapi juga dapat menginspirasi atau membuat kagum orang lain yang melihatnya. Desain situs yang banyak menawarkan gambar-gambar tema pernikahan, mengajak calon pengantin lebih aktif dalam mempersiapkan pernikahan <br /> <br /> <br /> <br /> </p>
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Nabifar, Nesa, and Mir Saeid Baghermousavi. "Social Semiotics Evaluation of English One by Gender." Studies in English Language and Education 2, no. 2 (October 1, 2015): 75. http://dx.doi.org/10.24815/siele.v2i2.2692.
Abstract:
Textbooks receive focal attention in every educational setting. In 2013, the English text books used in Iranian schools were changed and new books, the Prospect series, were introduced. The older English text books are not used for teaching anymore. One of these was English One which was used for teaching the first grade at junior high school. As far as the researchers know, there was no previous research using this book in terms of gender from a semiotic point of view. Therefore, the researchers tried to investigate it in terms of social semiotics as defined by Kress and van Leeuwen (2006). Their findings showed that males are more often present in the images, and both genders are seen as collaborating with the readers of this book. Their findings also showed that both genders are trying to encourage the readers toward establishing communication by more often showing gaze towards each other in the images. This study has implication for students of linguistics, for course designers and for English teachers as well.
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Smith, Robert. "Images, forms and presence outside and beyond the pink ghetto." Gender in Management: An International Journal 29, no. 8 (October 29, 2014): 466–86. http://dx.doi.org/10.1108/gm-02-2014-0012.
Abstract:
Purpose – The purpose of this study is to consider entrepreneurial imagery that sheds light on differing and emerging patterns of female entrepreneurial identity which illustrate shifts in the locus of power that challenge masculine hegemony and power structures. As a concept, power has an image component, and shifts in power are often conveyed by subtle changes in the cultural semiotic. Globally, images of female-entrepreneurship are socially constructed using stereotypes which are often pejorative. The semiotics of gendered identity as a complex issue is difficult to measure, assess and understand. Gender has its own semiotic codes, and, universally, images of female-entrepreneurship are socially constructed using pejorative stereotypes. Entrepreneurial imagery can shed light on differing and emerging patterns of female-entrepreneurial identity illustrating shifts in the locus of power that challenge masculine hegemony and power structures. Artefacts, images and semiotics construct alternative gendered social constructs of the entrepreneur to the heroic alpha-male. The imagery associated with the female-entrepreneur is either said to be invisible, or associated with “Pinkness” and the “Pink Ghetto”. Therefore, images, forms and presence associated with gendered entrepreneurial identities have been explored. Design/methodology/approach – One hundred images of female-entrepreneurship were analysed semiotically using photo-montage techniques to identify common stereotypical representations, archetypes and themes. The resultant conceptual typology highlights the existence of near universal, archetypal gendered entrepreneurial stereotypes including the Business Woman; the Matriarch; the Diva; and the Pink-Ghetto Girl. Findings – Although the results are subjective and open to interpretation, they illustrate that the contemporary female-entrepreneur, unlike their male counterparts, is not forced to adopt the persona of the “conforming non-conformist” because they have more options available to them to construct an entrepreneurial identity. Research limitations/implications – This study extends research into entrepreneurial identity by considering visual imagery associated with socially constructed stereotypes. In looking beyond images associated with the “Pink-Ghetto” the author challenges stereotypical representations of the appearance of female-entrepreneurs, what they look like and how they are perceived. Originality/value – This study widens knowledge about entrepreneurship as a socio-economic phenomenon via images forming part of enterprising identity, a physical manifestation of nebulas phenomena acting as “visual metaphors” shaping expected constructs.
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Wangarry, Mario Alvine, and Acep Iwan Saidi. "Pengaruh Iklan Media Luar Ruang pada Ruang Publik di Kota Jakarta Selatan (Kampanye Pemilihan Calon Gubernur dan Wakil Gubernur Jakarta 2017)." Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 1, no. 1 (November 1, 2018): 37. http://dx.doi.org/10.25105/jsrr.v1i1.3888.
Abstract:
Abstract<br />The billboard is an outdoor media for political campaign advertising that can provide stimulation of direct stimulation to the audience community through visual arrangements such as large screens through colors and images. The purpose of this research is to know the meaning of verbal and non-verbal visual language and placement of layout contained in outdoor media campaign advertisement in public space in South Jakarta City. In answering the problem, this research uses qualitative method with descriptive and interpretative descriptions supported by Roland Barthes's semiotics theory. The sember of data in this study obtained directly through the way of observation of the object of research and obtained from literature, journals, as well as sources of reading from the internet associated with this research. The results of this study found the meaning of semiotics in the form of images of personality, activities, principles and goals of prospective couples who have similarities and significant meanings differences in some parts of the object that became the research material.<br />Keywords : billboards, Roland Barthes, semiotics<br />Abstrak<br />Papan reklame adalah media luar ruang untuk iklan kampanye politik yang dapat memberikan stimulasi rangsangan langsung kepada masyarakat penonton melalui pengaturan visual seperti layar besar melalui warna dan gambar. Tujuan penelitian ini adalah untuk mengetahui makna bahasa visual secara verbal dan non-verbal dan penempatan tata letak yang terkandung dalam iklan kampanye media luar ruang pada ruang publik di Kota Jakarta Selatan. Dalam menjawab permasalahan tersebut, penelitian ini menggunakan metode kualitatif dengan pemaparan secara deskriptif dan interpretatif yang didukung oleh teori semiotika Roland Barthes. Adapun sember data dalam penelitian ini diperoleh langsung melalui cara observasi terhadap objek penelitian dan diperoleh dari literatur, jurnal, serta sumber-sumber bacaan dari internet yang berkaitan dengan penelitian ini. Hasil penelitian ini menemukan makna semiotika berupa gambaran kepribadian, aktifitas, prinsip serta tujuan calon pasangan yang memiliki persamaan dan perbedaan makna signifikan di beberapa bagian objek yang menjadi bahan penelitian.<br />Kata kunci : papan reklame, Roland Barthes, semiotika
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Heryono, Heri, Helmy Faisal, and . "Semiotics at Discursive Texts and Images in Online News." International Journal of Engineering & Technology 7, no. 4.33 (December 9, 2018): 241. http://dx.doi.org/10.14419/ijet.v7i4.33.23568.
Abstract:
The paper established an inappropriate relationship of text and image that should interact in one whole package of online news. It applied Semiotics analysis to go under the problems occurred. The analysis was developed to respond the question: why should be the text and image in online news associated? Do they match? Developed in three levels of analysis processes-analysis of relevant engagement in text and image; extended analysis of discursive relationship involved in news that turned to hoax; the intention of attaching the misplaced image to the text. This paper used qualitative Semiotics analysis to illustrate malfunction of text and image in online news. It is wished to be able to enhance the accuracy of a news.
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Molochko, A., and N. Molochko. "MAP SEMIOTICS: A COMPLETE VIEW OF THE SCIENTIFIC LINGUISTIC CONCEPT OF MODERN CARTOGRAPHY THAT CLAIMS TO BE ITS GENERAL THEORY." Visnyk Taras Shevchenko National University of Kyiv. Military-Special Sciences, no. 2 (39) (2018): 39–47. http://dx.doi.org/10.17721/1728-2217.2018.39.39-47.
Abstract:
The long history of cartography as a science, production and education shows that its general theory has always been consistent with the most urgent constantly changing requirements of society, making it an evolving scientific discipline, that develops nowadays in objective conditions of integration of sciences from various fields of knowledge : from natural to humanitarian sciences, methods of which are related. This integration process is perfectly illustrated by the theory of geo-images that focuses on the cognition of the peculiarities of the real-life objects representation forms obtained by related methods of various sciences. In our opinion, they have the affinity for the use of a single object language of cartography, the epistemological essence of which is proved in map semiotics, by virtue of which it is capable to occupy one of the most important content of the general theory of cartographic science. Key words: cartography, general theory, map-semiotics, linguistic concept, semiotic aspects of the content of the map, contour (form) of the sign.
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Nuswantara, Jaka Priyo. "Pesan Sosial dalam Foto Jurnalistik (Analisis Semiotika dalam Buku ‘Jakarta Estetika Banal’, Bab I, III, V, dan VII)." Jurnal The Messenger 6, no. 1 (January 1, 2014): 14. http://dx.doi.org/10.26623/themessenger.v6i1.163.
Abstract:
<p><em>This study aims to determine the meaning of denotation and connotation, and social message in the book 'Aesthetics Jakarta Banal', Chapter I, III, V, and VII. The author uses the theory Semiotics of Roland Barthes. Where Semiotics of Roland Barthes uses two stages of analysis denotation and connotation. The research method used is a Roland Barthes semiotic analysis method on the basis that this study analyzes the messages conveyed in the book 'Aesthetics Jakarta Banal', which gives an explanation and overview of issues related to the formulation. </em><em>Inferred outline text analysis results indicate that the social life of silence in the city with the concept of light to be seen. Of all the images examined, the object edges and political society into something dominant to be something that should be understood by the reader.</em></p>
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China, Addie Sayers. "Racialization and gender in Tumblr: Beyoncé as a raciolinguistic semiotic resource." International Journal of the Sociology of Language 2020, no. 265 (September 25, 2020): 81–105. http://dx.doi.org/10.1515/ijsl-2020-2104.
Abstract:
AbstractCombining raciolinguistics and social semiotics, I explore a snapshot of socio-politically and historically contextualized multimodal digital activity in social networking site Tumblr involving American entertainer Beyoncé. I examine a set of 41 Tumblr posts, gathered in 2016 during Beyoncé’s heightened social and political salience, in which users expressed counterhegemonic stances. I first demonstrate how Tumblr users employ images and references of Beyoncé in ways that resist visual and linguistic hegemonic discourses and realize and index issues of race and gender. I show how Tumblr users resemiotize and reentextualize Beyoncé in decolonizing stances, including those that challenge White gazes, prioritize non-White subjectivity, and destabilize Whiteness. I conclude that Beyoncé’s use as a semiotic resource adds to her indexicalities as she is deployed in various stances. I assert that a raciolinguistic perspective elucidates intersectionally racialized and gendered ideological changes to Beyoncé’s multimodal indexical field and that attention to digital semiotics increases the multimodal and intersectional perspectives of raciolinguistic analyses.
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Rascaroli, Laura. "Unfolding Borders: For a Semiotics of Essayistic Border Images." Comparative Cinema 10, no. 18 (July 20, 2022): 32–52. http://dx.doi.org/10.31009/cc.2022.v10.i18.03.
Abstract:
Problematic ideological strategies of in/visibility are played out today around borders by exploiting advanced image-making technologies and hegemonic media discourses that produce “thin” border images lacking in semiotic complexity. This article responds to calls to move beyond the “line in the sand” metaphor by investigating essay films that experiment with a performative relationship with the border. Their “borderwork” is self-reflexive to the point of becoming a form of theory. To elucidate this theorization of the border, I invoke Derrida’s limitrophic method of “thickening” the limit, mediated via Deleuze’s notion of the fold. By comparing three case studies—Armin Linke’s Alpi (2011), Philip Scheffner’s Havarie (2016), and Tadhg O’Sullivan’s The Great Wall (2015)—I interrogate the strategies that essay films employ to operationalize borders. The article is a first attempt at a semiotic classification of film-essayistic border images, and a contribution to the understanding of essay film as limitrophic audiovisual thinking.
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Kravchenko, Nataliia K., and Liudmyla O. Shanaieva-Tsymbal. "MULTIMODAL UKRAINIAN BRAND NARRATIVE: SEMIOTICS, STRUCTURE, ARCHETYPES." Alfred Nobel University Journal of Philology 2, no. 26/2 (December 26, 2023): 27–44. http://dx.doi.org/10.32342/2523-4463-2023-2-26/2-2.
Abstract:
The aim of the study is to identify the structural-narrative, semiotic, and archetypal properties of the Ukrainian multimodal narrative as a semiotic space of secondary signification and social mythologization. The data for analysis include slogans and promotional multimodal videos (video narratives) of the Ukrainian brand “Золотий вік” (Golden Age). Based on multimodal research, semiotics and advertising mythology theories, as well as the theories of cultural archetypes, and utilizing multimodal, narrative, narrative-semiotic, and archetypal analysis, in conjunction with conceptual integration tools, the article has achieved the following key results. The Ukrainian brand narrative is a multimodal discursive construct formed by a combination of multiple semiotic codes realized through verbal and non-verbal sign systems via auditory and visual channels. The modules are integrated through multimodal video narratives, constructing a semiotic world integrated with the secondary signified “love” and the associated concepts that replace the denotative meaning of the brand as a jewelry company and its products as ornaments. The secondary signified is verbalized through slogans, visualized through plots, voiced by background songs or voice-over narrators, and encoded by cultural codes in their intertextual and archetypal aspects. Multimodal video-narratives, featuring various characters, narrative plots, and formal-narrative structures, exhibit isomorphism with respect to the possible worlds they construct, archetypal images, motifs, and characters, as well as analogous narrative plots with differing levels of reduction in structural narrative elements. The verbal module, based on a slogan, as well as invariant auditory accompaniment common to all video narratives – the song “Love” and off-screen narrative, supports a hermeneutic code because it contains a key metaphor based on the slogan and peripheral metaphorical components that reveal the conceptual features of its target space. The audio-visual module forms a proaritic code based on the narrative plots of advertising clips in a three-component possible world: extratextual frame narrative, textual pseudoreal narrative, and fairytale narrative. The cultural code is realized through various multimodal resources. The slogan and the brand name include explicit references to the source intertext based on the song. In the video narratives, techniques of interdiscursivity are used, combining elements of melodrama, a romantic story, and a fairy tale, as well as references to archetypal images, motifs, and elements of the archetypal cyclical time. Central to these are the archetypal images of dreams, magic, hearts, and motifs of the magical helper-giver, the journey, crossroads, and magical transformation of those who receive a branded gift. The main archetypes are those of gold and the ring-circle, associated with the symbolism of the sun. Cyclical temporality, associated with mythological time, is actualized by recurring motifs and underpins the unity of love and preciousness from the perspective of the connotations of “eternity” – as eternal spiritual and material values. The semantic code of connotations is related to the secondary signification meanings, which associate the brand’s products with “embodied” love and is based on all the brand’s narrative modules, constructing its social mythology. The symbolic code is based on archetypal symbols and the core value of the brand in its implicit opposition to values foreign to the brand, appealing to the motivational value of “love and the need for belonging” in the hierarchy of human motivations. The perspective for further research is the analysis of the pragmatics of multimodal narratives in Ukrainian brands.
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Arif, Dimas. "The Potrayal of Peace Values Embedded in the Indonesian ELT Textbook as a Site of Character Education for Secondary High School Students." IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature 10, no. 1 (June 10, 2022): 226–39. http://dx.doi.org/10.24256/ideas.v10i1.2593.
Abstract:
Abstract This study examined what peace values are represented in English textbook for Tenth-Grade Senior High School students published by the Ministry of Education and Culture of the Republic of Indonesia by using visual semiotics of Roland Barthes. The study explored visual images about peace values in English textbook for tenth-grade Senior High School students to be analyzed by using of Roland Barthes’s theory of visual semiotics which develop two aspects in visual semiotics’ meaning-making: denotation and connotation are to expose the image representation in the form of ideas and values within it. The findings show that there are three categories of peace values represented in the English. The most represented peace values can be found in the target textbook is social peace. On the other hand, peace with nature were seriously under-represented through images in the target textbook. Therefore, an innovative way from English teachers in delivering vary teaching and learning activities related to the images given in the textbook is absolutely essential for the students implement character building proposed by ministry of education in their daily lives.
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Da Silva, Isabella Gil Barbosa, and Eduardo De Paula e. Silva Chaves. "To be or to consume? That is the question: Semiotics Analysis of Advertisements of largest Retail Supermarkets in Brazil." Independent Journal of Management & Production 10, no. 1 (February 1, 2019): 117. http://dx.doi.org/10.14807/ijmp.v10i1.753.
Abstract:
The study of representations and images involved in advertising campaigns is a recurrent resource of marketing managers. Therefore, understanding and analyzing advertisements and their semiotics becomes an important source of research. In this context, the following research problem arises: what are the complementarity, contrariety and contradiction relations that carry the advertisements of supermarket retailers? Thus, the main objective is to analyze semiotic advertising of national supermarket chains through the constitution of a semiotic square. For that, the greimasian methodology (Greimas, 1973) was used, which sustains a generative path of meaning, where the relations existing between the signifiers produce signification. We investigated the advertisements of the largest retail supermarket brands in Brazil, by price, product and people variables. Thus, the semiotic square was created for the advertising of supermarket retailers in Brazil.
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Chernysheva, Elena. "Semiotics of youth tattoos." Russian Journal of Deviant Behavior 2, no. 4 (December 29, 2022): 408–17. http://dx.doi.org/10.35750/2713-0622-2022-4-408-417.
Abstract:
One of the features of the present time is the increased interest of young people in tattoos on the body. Tattoo is a cultural phenomenon that has a long history since its inception.
The problem of the research lies in the fact that at present the youth subculture is considered as a rich source of innovations and discoveries in art, fashion, forms of leisure; as a variant of mass culture, a product of the media industry; as a form of creative activity of young people who do not find acceptance and support from the official culture. The author examines the features of tattoos of modern youth. A youth tattoo is compared with a criminal one. Emphasis is placed on the leading motivation of the tattoo – the need for self-expression. The regularity of the use of words and phrases to express attitudes towards reality and towards oneself is established. Emphasis is placed on similarities with prison tattoos. Foreign tattoos are compared with those that young people prefer to create plots and combined images. This study used the analysis of scientific literature, the formation of an expert questionnaire on the study of tattoo issues, as well as direct questioning of young people aged 18 to 28 years with further analysis of the results.
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Beskrovnayia, Liudmila Vyacheslavovna, and Nataliya Aleksandrovna Luk'yanova. "Visual images of well-being in consumer culture: analysis and interpretation of the images." Культура и искусство, no. 6 (June 2021): 24–32. http://dx.doi.org/10.7256/2454-0625.2021.6.33755.
Abstract:
This article analyzes the impact of the visual images of well-being upon interpretation of the concept of well-being in consumer culture. The object of this research is the paintings by postmodern artists, constructivists. and hyperrealists – A. Warhol, R. Rauschenberg, J. Jones, L. Lawler, T. Matin, as well as the posters of advertising constructors of A. Rodchenko. Examination is conducted on the artworks, since the time horizon of paintings is not limited to the “here and now”. The author discusses the images from semiotic and hermeneutical perspectives, which allow revealing the content of meanings expressed in the visual form. Artistic images become the object of research in the field of visual semiotics. The scientific novelty consists in the comprehensive socio-philosophical research of the process of creation, proliferation, and inverting meanings in the visual discourse on well-being. The article employs philosophical, rather than art history discourse. As a result, the author establishes correlation between visual images, social culture, and social conventions. The conclusion is made that the visual images of well-being emphasize the social component of well-being, dictate the logic of public consumption, and manipulate collective consciousness. Visual images become the markers of social well-being, translators of the myths on consumer culture, delicately manipulating the constructed Self.
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Huda, Muhammad Misbahul. "PERSEPSI TATO PADA CHANNEL YOUTUBE PODCAST DEDDY CORBUZIER BERSAMA HENDRIC SHINIGAMI TAYANGAN JANUARI 2020." An-Nida : Jurnal Komunikasi Islam 12, no. 1 (July 15, 2020): 53–65. http://dx.doi.org/10.34001/an.v12i1.1211.
Abstract:
The focus of this research is on someone's perception of tattoos. The perception was taken on Deddy Corbuzier's youtube podcast channel "Raja Tattoo I Invite Debate". This type of research uses research library research with Roland Barthes semiotic analysis, namely denotation, connotation, and myth. The technique of organizing data uses the documentation method. Hendric Shinigami, Deddy Corbuzier, and citizens or netizens in an effort to change the perception of the wider community in seeing tattoos. The results of his research are 1) Semiotics Roland Barthes discovered the meaning of denotation, connotation, and myth. The meaning of denotation: a tattoo is a picture (painting) on a person's body. Meaning of connotation: tattoos are identical to people who are branded, jerks, drug users, and other negative sides. While the myth: tattoos and negative images no one expected. 2) Hendric Shinigami, Deddy Corbuzier, and citizens or netizens are aligned in an effort to change the perception of the general public regarding tattoos that are not always negative.
Keywords : Perception, Tattoo, Semiotics Analysis, Roland Barthes
Fokus penelitian ini pada persepsi seseorang tentang tato. Perpsepsi tersebut diambil pada channel podcast youtube Deddy Corbuzier versi “Raja Tattoo Gue Ajak Debat”. Jenis penelitian ini menggunakan penelitian library research dengan analisis semiotika Roland Barthes, yaitu denotasi, konotasi, dan mitos. Teknik pengumpulan data menggunakan metode dokumentasi. Penelitian ini bertujuan untuk mengetahui persepsi tato menurut Hendric Shinigami, Deddy Corbuzier, dan warganet atau netizen dalam upaya mengubah persepsi masyarakat luas dalam melihat tato. Hasil penelitiannya yaitu 1) Semiotika Roland Barthes menemukan makna denotasi, makna konotasi, dan mitos. Makna denotasi: tato adalah gambar (lukisan) pada tubuh seseorang. Makna konotasi: tato identik dengan orang yang brandal, brengsek, pengguna narkoba, dan sisi negatif lainnya. Sedangkan mitos: tato dan image negatif tidak ada hubungannya. 2) Hendric Shinigami, Deddy Corbuzier, dan warganet atau netizen selaras dalam upaya untuk mengubah persepsi masyarakat luas terkait tato yang tidak selalu dipandang negatif.
Kata Kunci: Persepsi, Tato, Analisis Semiotika, Roland Barthes
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Stampoulidis, Georgios. "Stories of resistance in Greek street Art: A cognitive-semiotic approach." Public Journal of Semiotics 8, no. 2 (September 23, 2019): 29–48. http://dx.doi.org/10.37693/pjos.2018.8.19872.
Abstract:
In line with cognitive semiotics, this paper suggests a synthetic account of the important but controversial notion of narrative (in street art, and more generally): one that distinguishes between three levels: (a) narration, (b) underlying story, and (c) frame-setting. The narrative potential of street art has not yet been considerably studied in order to offer insights into how underlying stories may be reconstructed from the audience and how different semiotic systems contribute to this. The analysis is mainly based on three contemporary street artworks and two political cartoons from the 1940s, involving the same frame-setting, which may be labeled as “Greece vs. Powerful Enemy.” The study is built on fieldwork research that was carried out during several periods in central Athens since 2014. The qualitative analyses with the help of insights from phenomenology show that single static images do not narrate stories themselves (primary narrativity), but rather presuppose such stories, which they can prompt or trigger (secondary narrativity). Notably, the significance of sedimented socio-cultural experience, collective memory and contextual knowledge that the audience must recruit in order to reconstruct the narrative potential through the process of secondary narrativity is stressed.
Author BiographyGeorgios Stampoulidis, Centre for Language and Literature, Division for Cognitive Semiotics, Lund University, Sweden
Georgios Stampoulidis is a PhD candidate at the Division for Cognitive Semiotics at Lund University. His research interests are in the fields of polysemiotic communication and multimodality, narrative and metaphor, and urban creativity. His work focuses on street art as a cross-cultural medium of meaning-making, cultural production and political intervention in urban space, and thus, he has previously conducted fieldwork in Athens, Greece. His most recent publications are “A Cognitive Semiotic Exploration of Metaphors in Greek Street Art” (Cognitive Semiotics, 2019) and “Urban Creativity in Abandoned Places. Xenia Hotels Project, Greece” (Nuart Journal, 2019). Currently, he is research fellow at Urban Creativity Lund and Scandinavian Metaphor networks.
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Codognet, Philippe. "Ancient Images and New Technologies: The Semiotics of the Web." Leonardo 35, no. 1 (February 2002): 41–49. http://dx.doi.org/10.1162/002409402753689308.
Abstract:
The article develops an analysis of visual knowledge and the use of pictures in electronic communication. The author focuses in particular on indexical images, which we use in navigat-ing multimedia documents and the Web. For this purpose, the author bases his study on the one hand on semiotics, the core concepts of which were intro-duced by C.S. Peirce at the beginning of the last century; and on the other hand on a more classical historical analy-sis, in order to point out the deep roots of the concepts used in contemporary computer-based communication.
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Gangle, Rocco. "The semiotics of intuition, care, and esotericism in education." Semiotica 2019, no. 227 (March 5, 2019): 341–47. http://dx.doi.org/10.1515/sem-2016-0036.
Abstract:
AbstractA review of Inna Semetsky’s The Edusemiotics of Images: Essays on the Art-Science of Tarot with reference to Peircean semiotics, Deleuze’s philosophy of difference and the feminist ethics of care.
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Pazio-Wlazłowska, Dorota. "„Мифологические модели и ритуальное поведение в советском и постсоветском пространстве. Сборник статей”, zebrała Aleksandra Archipowa, wydawca: Центр типологиии семиотики фольклора РГГУ, Москва 2013, ss. 472." Acta Baltico-Slavica 38 (December 31, 2014): 355–59. http://dx.doi.org/10.11649/abs.2014.019.
Abstract:
„Mifologicheskie modeli i ritual’noe povedenie v sovetskom i postsovetskom prostranstve: sbornik stateĭ” Arkhipova, A. (Comp.), Moskva: TSentr tipologii i semiotiki fol’klora RGGU 2013, pp. 472The volume under discussion, entitled Мифологические модели и ритуальное поведение в советском и постсоветском пространстве, contains lectures that were delivered during a conference organized by the Centre for Typology and Semiotics of Folklore Studies of the Russian State University for the Humanities in September 2013. In this volume, based on rich source material, which has been shown from different perspectives, the following issues were discussed: visional transformation, celebrating of new rites, creating new rituals, magical practices and leaders’ images.
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Ting, Liang. "Towards a Semiotics of Chinese Characters." Signs and Media 1, no. 2 (January 21, 2022): 111–41. http://dx.doi.org/10.1163/25900323-12340017.
Abstract:
Abstract This article aims to describe the synchronic system of Chinese characters by investigating its cognitive trait of signs. Unlike alphabetic writing systems in which letters represent sounds, Chinese characters convey their meaning in part through images, which makes its synchronic system unique and requires a reconfiguration of the Saussurean framework of signifier and signified. I argue that the Chinese system is instead comprised of three components: pattern, meaning, and formation. Through a close investigation of the historical development of the Chinese character system and drawing on Peirce’s classification of the sign, I propose a threefold adaptation of Saussure’s semiology to Chinese that challenges the arbitrary relationship between signifier and signified, reconfigures the signifier from sound-image to visual character pattern, and proposes a morphological view that takes account of aesthetic principles in the generation and function of meaning.