Academic literature on the topic 'Semantic Differential Scale'
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Journal articles on the topic "Semantic Differential Scale"
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Lorr, Maurice, and Richard A. Wunderlich. "A semantic differential mood scale." Journal of Clinical Psychology 44, no. 1 (January 1988): 33–36. http://dx.doi.org/10.1002/1097-4679(198801)44:1<33::aid-jclp2270440106>3.0.co;2-n.
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Themistocleous, Christos, Anastasios Pagiaslis, Andrew Smith, and Christian Wagner. "A comparison of scale attributes between interval-valued and semantic differential scales." International Journal of Market Research 61, no. 4 (March 12, 2019): 394–407. http://dx.doi.org/10.1177/1470785319831227.
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This article presents the results of an exploratory study comparing interval-valued scales (IVSs) and semantic differential scales (SDSs). The article investigates consumer perceptions regarding specific scale attributes and utilizes a controlled, between-subjects, experimental pen-and-paper design to assess the preferences of respondents when using the IVSs and SDSs. The rationale of this comparison lies with the fact that the newly introduced IVS has a built-in mechanism that allows the direct capture of respondent uncertainty toward the asked question, a feature that is absent from the SDS and other widely used, single-point capturing scales in marketing research such as the Likert and Stapel. Results show that overall consumer preferences of the IVS and SDS are equal, although “speed of use” results favor the IVS. The consistency of respondent evaluations regarding the two scales may indicate their interchangeability in marketing research and opens up pathways for future exploration of IVSs for the accumulation of more reliable and robust results. The main contribution of the article is the introduction of a novel IVS, within the context of marketing, for collecting respondent answers while also directly capturing respondent uncertainty. Furthermore, this article adds to the discussion of consumer perceptions and preferences regarding different scales, scale development, and optimal rating scales that may lessen ambiguity for survey respondents and researchers.
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AYDOĞMUŞ, Melike Eğer. "ADAPTATION OF THE AGING SEMANTIC DIFFERENTIAL SCALE INTO TURKISH." Turkish Journal of Geriatrics 24, no. 2 (June 30, 2021): 255–63. http://dx.doi.org/10.31086/tjgeri.2021.222.
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Lawson, Edwin D. "Sex-Related Values and Attitudes of College Students: A Sexism Scale vs the Semantic Differential." Psychological Reports 64, no. 2 (April 1989): 463–76. http://dx.doi.org/10.2466/pr0.1989.64.2.463.
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To measure sexist attitudes, 50 men and 50 women completed two instruments One was a nondisguised type—the Rombough-Ventimiglia Sexism Scale; the other disguised—the semantic differential with ratings on sex-role concepts. On the basis of scores on the Rombough-Ventimiglia Scale, men were divided into High (traditional) and Low (emancipated) scoring groups. The same procedure was followed for women's scores. As expected the Rombough-Ventimiglia scales showed significant differences between High and Low attitude groups and also between men and women. However, the semantic differential comparisons between High and Low scoring groups for men show significant differences on only three of the 36 concepts rated; women's scores show 10 significant differences. Comparisons between men and women on the semantic differential show significant differences on 20 concepts. The results can be interpreted as indicating that men may introduce a certain element of distortion in responding to conventional sexism scales.
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Bilgin, Mehmet. "Developing a cognitive flexibility scale: Validity and reliability studies." Social Behavior and Personality: an international journal 37, no. 3 (April 1, 2009): 343–53. http://dx.doi.org/10.2224/sbp.2009.37.3.343.
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This research was aimed at developing a scale for measuring the cognitive flexibility of adolescents. This scale will help us to understand how flexible individuals are in regard to themselves, others, and the environment. It consists of 19 items and is in the form of semantic differentials. Reliability and validity were tested using a sample of 637 adolescents. The Cognitive Flexibility Scale (CFS) was prepared so it was parallel to the structure of the 3 dimensions of semantic differential scales. The 3 dimensions in the CFS explain 51.33% of total variance of the scale. The internal consistency for the scale was found to be .92. Item-total correlations of the items were between .49 and .63. Test-retest correlation coefficiency within an eight-week interval was .77, and the split-half coefficiency was .87. In the criterion validity tests of the scale, the divergent validity was tested by means of the Dysfunctional Attitude Scale (Weissman & Beck, 1978). The correlation between the two scales was found to be -.44.
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Brennan, Mike, and John Kirkland. "Comparison of Semantic Differential Scale Sets for Describing Infants' Cries." Perceptual and Motor Skills 64, no. 3 (June 1987): 971–78. http://dx.doi.org/10.2466/pms.1987.64.3.971.
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The present study examined the relationships between the scale sets reported by Brennan and Kirkland in 1983, Mehrabian and Russell in 1974, and Zeskind and Lester in 1978. A combined factor analysis of listeners' ratings on 10 short cry sounds confirmed the factor structures reported earlier. The eight Zeskind and Lester scale items as well as the Mehrabian and Russell pleasure/displeasure factor-scale items loaded on a single factor, named Affect, which is a subset of the Brennan and Kirkland scale set. The results suggest listeners' feelings of arousal cannot be accounted for solely in terms of the unpleasant/arousing qualities of cry sounds or attributed to either the potency or the perceived importance of the cries.
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Manuel, Ojea Rúa. "Semantic Integration Scale to People Diagnosis with Autism Spectrum Disorder." International Journal for Innovation Education and Research 8, no. 10 (October 1, 2020): 273–85. http://dx.doi.org/10.31686/ijier.vol8.iss10.2680.
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This study's basic aim is evaluating the Semantic Integration Scale (SIS) to give a specific complementary differential instrument in relation to information processing shape of people with autism spectrum disorder (ASD) and, therefore, facilitate the differential diagnosis of people with ASD regarding normotypic people.
A total of 376 participants have been selected between 10 and 16 age, distributed in 2 groups, 1 experimental groups formed of people with ASD= 156 and 1 normotypical control group, composed by 220 participants.
The conclusive differential analysis of the comparative level between experimental and control group, corresponding to 6 subdimensions of SIS, carried out through t-test for 2 independent samples, it´s concluded the comparative data are significantly different between both groups: experimental and control group, which allows deducing the specificity of this Scale like complementary diagnosis adapted to people with ASD.
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Ibrahim, Marzuki. "The Preservation of Malaysian Identity in Jewelry Design through Semantic Differential Scale in Teaching and Learning Process." Journal of Advanced Research in Dynamical and Control Systems 12, SP7 (July 25, 2020): 626–32. http://dx.doi.org/10.5373/jardcs/v12sp7/20202152.
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Stoklasa, Jan, Tomáš Talášek, and Jana Stoklasová. "Semantic differential for the twenty-first century: scale relevance and uncertainty entering the semantic space." Quality & Quantity 53, no. 1 (May 7, 2018): 435–48. http://dx.doi.org/10.1007/s11135-018-0762-1.
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Hawkins, Robert O. "Comparative Study of Three Measures of Sexual Jealousy." Psychological Reports 61, no. 2 (October 1987): 539–44. http://dx.doi.org/10.2466/pr0.1987.61.2.539.
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To determine whether several measures of sexual jealousy identify theorized group differences, three measures were compared, the Interpersonal Jealousy Scale developed by Mathes and Severa, the Semantic Differential Technique of Osgood, Suci, and Tannenbaum, and a single-item Self-rating Jealousy scale. While the first two were sensitive to group differences in jealousy, the third was not. Suggestions for improvement of the Semantic Differential are also included.
Dissertations / Theses on the topic "Semantic Differential Scale"
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Dang, Thi Quynh Huong. "Development and validation of an instrument to measure epistemic beliefs and attitudes." Thesis, Montpellier 2, 2013. http://www.theses.fr/2013MON20220/document.
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Cette recherche a consisté en le développement et la validation d'outils psychométriques servant à mesurer chez les étudiants une évolution dans les croyances épistémiques (c.-à-d. les croyances concernant les sciences, l'enseignement et l'apprentissage) et les attitudes épistémiques (c.-à-d. les conceptions, affects et valeurs envers des objets épistémiques comme la connaissance ou le savoir scientifique). Les valeurs et affects sont d'une importance primordiale dans l'éducation épistémologique, comme le sont les croyances ou les valeurs. Toutefois, ils semblent souvent négligés dans les approches pédagogiques ou dans la recherche. De plus, avant la présente recherche, il n'y avait pas d'instrument quantitatif fiable adapté au contexte français pour mesurer les croyances envers les sciences, l'enseignement et l'apprentissage. Pour ces raisons, nous avons développé dans la langue française un Questionnaire sur les Attitudes et les Croyances Epistémiques (QACE ou EBAI en anglais pour Epistemic Beliefs and Attitudes Inventory), qui est composé d'échelles de Likert et de différentiateurs sémantiques. Nous avons mené trois études. La première (Study 1) a été menée en France auprès de 283 étudiants pour explorer la structure de la première version du QACE (QACE1). Ensuite, cette version été utilisée pour évaluer l'impact de deux modules d'épistémologie sur les populations d'étudiants concernées. Les résultats ont indiqué une bonne consistance interne des échelles et leur capacité à mesurer des changements significatifs dans les attitudes et croyances épistémiques des étudiants. Dans une deuxième étude menée au Vietnam, nous avons examiné les propriétés psychométriques d'une traduction vietnamienne du QACE1 auprès de 228 étudiants ou professeurs (Study 2). Un résultat marquant est que les différentiateurs sémantiques se sont révélé être des outils novateurs simples et prometteurs pour mesurer les attitudes et croyances épistémiques. Cela peut être expliqué par leur robustesse psychométrique, leur forte sensibilité pour discriminer entre les groupes et la facilité avec laquelle on peut les adapter dans une autre culture. Troisièmement, la version préliminaire de l'instrument a été améliorée. Nous avons ensuite conduit en France une étude de validation de cette nouvelle version (QACE2) après de 729 étudiants (Study 3). Plusieurs construits théoriquement apparentés (comme le Epistemological Beliefs Inventory de Schraw et al., 2002; le Cognitive Complexity Indicator indiquant les position de Perry à partir du questionnaire Learning Environment Preferences de Moore, 1989; et l'échelle de dogmatisme de Shearman & Levine, 2006) ont été utilisés pour établir la validité du QACE2. Les résultats de la validation croisée sur les moitiés d'échantillons et de la fiabilité test-retest ont mis en évidence que le QACE2 est un outil fiable, stable et valide pour mesurer les croyances et attitudes épistémiques. Cette recherche a ouvert de nombreuses perspectives concernant, notamment, la vérification de la capacité du QACE2 à mesurer l'impact de modules d'épistémologie, la vérification de son adaptation à d'autres contextes francophones ou encore l'utilisation potentielle des différentiateurs sémantiques pour les recherches interculturelles sur l'épistémologie personnelleThis research has focused on developing and validating psychometric tools to measure changes in university students' epistemic beliefs (i.e., beliefs about science, teaching, and learning) and epistemic attitudes (i.e., conceptions, affects, and values towards epistemic objects e.g., knowledge, scientific knowledge). Epistemic affects and values are of primary importance in epistemological education, as epistemic beliefs or conceptions do. However they seem to be often neglected in the pedagogical and research approaches. Moreover, before the present research, there was no reliable quantitative instrument to measure beliefs about science, learning and teaching specifically adapted to the French context. For these reasons, we developed the Epistemic Beliefs and Attitudes Inventory (EBAI), a set of Likert-type and semantic differential scales. We conducted three studies. The first study (Study 1) was conducted in France on 283 university students to explore the structure of the first version of the EBAI (EBAI1). The EBAI1 has then been used to evaluate the impact of two scientific epistemology related modules on the corresponding two students' populations. Results indicated robust internal consistencies of the scales and their ability to measure changes in students' epistemic beliefs and attitudes. In a second study, we preliminarily examined the psychometric properties of a Vietnamese translation of the EBAI1 in Vietnam with 228 participants, university students and teachers (Study 2). The results unravelled inadequacies of some scales to the Vietnamese context. One striking result is that the semantic differential scales appeared to be promising innovative and simple tools to measure epidemic attitudes and epistemic beliefs. We explain that by their strong psychometric properties, their high sensitivity in group discrimination, and the easiness to adapt them to another culture. Thirdly, the preliminary version of the instrument was revised for improvement and strengthening. We then conducted, in France, a validation study of this new version (EBAI2) among 729 students (Study 3). Several theoretically related constructs (e.g., general epistemological beliefs measured by the Epistemological Beliefs Inventory, Schraw et al., 2002; Cognitive Complexity Indicator indicating Perry's positions measured by the Learning Environment Preferences, Moore, 1989; and dogmatism measured by the Dogmatism Scale, Shearman & Levine, 2006) were used to establish the construct validity of the updated instrument (EBAI2). Results of double-split cross-validation and test-retest reliability showed a high reliability and temporal stability of the EBAI2. In summary, the findings supported that the EBAI2 is a reliable, stable and valid tool to measure epistemic beliefs and attitudes. This research opened many perspectives such as, for instance, checking for the EBAI2 ability to measure the impact of scientific epistemology related modules, checking for its adaptation to other francophone contexts, or using semantic differentials for cross-cultural researches in personal epistemology
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Audrezet, Alice. "L'ambivalence des consommateurs : proposition d'un nouvel outil de mesure." Thesis, Paris 9, 2014. http://www.theses.fr/2014PA090011/document.
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La littérature en méthodologie pointe un important problème lié à l’utilisation des différentiels sémantiques pour mesurer les évaluations globales des individus. Au centre de ces continua bipolaires opposant une paire d’adjectifs antagonistes, sont en effet agrégées de manière artificielle et fâcheuse deux types d’évaluations : les réactions indifférentes et les réactions ambivalentes. Or, la distinction entre ces deux types d’évaluation est un enjeu dans la mesure où elles recouvrent des réalités différentes. En effet, l’indifférence correspond à l’absence de réaction positive ou négative, tandis que l’ambivalence décrit une évaluation composée à la fois de réactions positives et négatives. Cette recherche démontre l’intérêt d’utiliser un nouvel outil de mesure issu de recherches en psychologie, l’Evaluative Space Grid (Larsen & al., 2009), pour saisir la part d’ambivalence contenue dans les évaluations globales de consommateurs. A l’aide d’un design mixte comportant cinq études empiriques, nous montrons que l’Evaluative Space Grid présente des propriétés psychométriques aussi bonnes que le différentiel sémantique tout en permettant de différencier les réactions indifférentes des réactions ambivalentes, ce que ne peut pas faire un différentiel sémantique. Ce travail de recherche constitue donc une contribution méthodologique importante qui devrait intéresser chercheurs et praticiensLiterature on methodology reveals a serious problem related to the use of semantic differential scales to measure individuals’ global evaluations. Two types of evaluations are incorporated—in an artificial and unsuitable way—into these bipolar continuums that contain two opposing adjectives: indifferent reactions and ambivalent reactions. The distinction between these two types of evaluation is significant because they reflect different realities. While indifference corresponds to an absence of positive or negative reactions, an ambivalent evaluation is composed of both positive and negative reactions. This research demonstrates the advantages of using a new measurement tool, the Evaluative Space Grid (Larsen & al., 2009), developed in psychology research; this tool is able to capture the ambivalent component in consumers’ global evaluations. Using a mixed design method comprising five empirical studies, we demonstrate that the Evaluative Space Grid has psychometric properties that match those of semantic differential scales; however, in contrast to semantic differential scales, the ESG is capable of differentiating between indifferent reactions and ambivalent reactions. This research therefore constitutes a major methodological contribution that will be of interest to both researchers and practitioners
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Huang, Yu-Hua, and 黃于華. "A Study on Using EEG to Measure the Cognitive Differences between Likert Scale and Semantic Differential Scale." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/zq7z98.
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碩士淡江大學
資訊管理學系碩士班
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Over the past decade, cognitive neuroscience has gener- ated many advances in the basic understanding of information processing, decision making, and behavior by directly and objectively measuring the brain activity that underlies various decision-making, cognitive, amd emotional. Currently, there are many studies of likert scales and semantic differential scales applied in IS research.Chin(2008) used TAM to campare likert scales to semantic differential scales,but there is none of scale research combine with cognitive neuroscience.Therefore, the study combined with cognitive neuroscience,used EEG to measure users’ brainwave activity during answered likert sacles and semantic differntial scales. Analyzing brainwave with ERPs, investigating cognitive differences with P300.The study found there are cognitive differnces between likert scales and semantic differential scales,and likert scales have lager P300 amplitudes than semantic differential scales.
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Gale, Catherine Anne. "Issues regarding the use of the semantic differential scale in studying the hemispheric laterality of affect." Thesis, 1995. http://hdl.handle.net/1828/6403.
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Koleser, Jennifer M. "Measuring acceptance of immigrant groups in the U.S. the importance of the semantic differential scale in conjunction with the social distance scale /." 2009. http://hdl.rutgers.edu/1782.2/rucore10002600001.ETD.000051302.
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ALDEGHERI, Marco. "Incertezza e asimmetria informativa nell'industria dell'intermediazione assicurativa: uno studio sulla reputazione applicato al contesto nazionale." Doctoral thesis, 2012. http://hdl.handle.net/11562/413137.
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Le caratteristiche dei servizi di intermediazione assicurativa inducono, nei clienti, difficoltà intrinseche nel saper giudicare “sulla base della sostanza” la qualità della prestazioni ricevute. Si tratta di credence quality goods e in assenza di valide alternative il cliente basa il proprio processo decisionale su valutazioni che riguardano lo status dell’intermediario, la sua immagine. Gli elementi oggettivamente misurabili sono scarsamente disponibili e la scelta dell’interlocutore avviene tramite l’adozione di meccanismi di imitazione (social proof) o in base ad un processo interpretativo che si sviluppa attraverso elaborazioni psicologico-cognitive non sempre razionali. La reputazione costituisce un elemento fondamentale nel segnalare l’offerta di prestazioni di alta qualità e trasmettere informazioni codificabili dai consumatori come indicatori di elevati livelli di servizio. A causa dell’asimmetria informativa esistente tra intermediari e clientela, la reputazione utilizzata dagli operatori dell’industria assume maggiore rilevanza rispetto alle classiche goods-producing firms e diventa elemento determinante nell’influenzarne le performances. La tesi di dottorato discute queste problematiche prendendo in considerazione i contributi di coloro che si sono soffermati sul ruolo della reputazione nel consentire di colmare il divario e facilitare il venir meno dell’opacità informativa esistente tra gli agenti economici presenti ai due estremi del mercato.
L’analisi è suddivisa in tre parti. La prima parte è dedicata all’economia degli intermediari assicurativi: operando le necessarie distinzioni tra canale diretto ed indiretto viene considerato il problema della scarsa trasparenza comunicativa, dell’incertezza e della misurazione del livello di servizio. Prendendo in considerazione i temi di ricerca dominanti ed evidenziando le relazioni tra i principali concetti sono definiti i tratti essenziali dell’attività di intermediazione assicurativa.
La seconda parte considera il legame tra la reputazione e condotta etica: sono esaminati, nello specifico, i comportamenti degli intermediari assicurativi, ed è condotta una analisi dei motivi che legano il tema della complicità e quello del conflitto di interessi al mondo dell’intermediazione assicurativa. E’ preso in esame il c.d. expert power che viene gestito dagli intermediari ed è definito un parallelo con altre professional service firms.
La terza ed ultima parte utilizza i contenuti appena elencati integrandoli con le informazioni raccolte attraverso l’attività di ricerca empirica. Dopo avere illustrato gli argomenti che consentono di dare forza alla relazione tra problema di ricerca, giustificazione di ricerca e contributo potenziale alla conoscenza, vengono esplicitate le quattro ipotesi sottoposte a verifica mediante test di statistica parametrica. Attraverso le informazioni contenute in 341 questionari strutturati secondo la tecnica del differenziale semantico si è giunti all’ottenimento di un data set che è stato elaborato mediante analisi fattoriale. Ciò ha permesso di ‘condensare’ la visione del sampling frame attraverso l’esplicitazione dei cc.dd. latent constructs. É stato possibile giungere alle dimensioni – tra di loro indipendenti – che compongono il costrutto della reputazione degli intermediari assicurativi agli occhi del respondent pool.
La trattazione si conclude con una sintesi dei principali risultati conoscitivi, esplicitando le determinazioni ottenute dal processo di verifica delle ipotesi e identificando, nello stesso tempo, le dirette implicazioni di tipo pratico.The characteristics of the insurance intermediation services leads the clients unable to judge "on the basis of substance" the quality of service received. These are credence-quality goods and without viable evaluation alternatives, customers tend to rely their purchasing decision on external cues such as the status of the intermediary and its image. Objectively measurable elements are unavailable and the choice of the insurance intermediary goes through the adoption of mechanisms of imitation (social proof) or are based on other not rational assessments. The reputation is a key element in signalling the offer of high quality services and transmitting information coded by consumers as indicators of high service levels. Because of asymmetric information between intermediaries and customers, the reputation used by industry professionals will be more valuable than in other traditional goods-producing firms and becomes crucial to boost the performances of insurance intermediaries. The thesis discusses these issues taking into account the contributions who have focused on the role of reputation in permitting to fill the gap and facilitate the disappearance of the information opacity between customer and the insurance intermediary. The analysis is divided into three parts. The first part is devoted to the economy of insurance intermediaries: by making the necessary distinctions between direct and indirect channel it is considered the problem of asymmetric information, the uncertainty issue and difficulties in measuring the service-quality level. We also define the essential features of the insurance brokerage by summarizing the content of the initial investigations, taking into account the main themes of research and highlighting the relationships between the main concepts. The second part considers the link between reputation and the ethical conduct: we have examined, specifically, the conduct of insurance intermediaries. We also analyze what are the reasons that tie both the topic of complicity and that of the conflict of interest to the insurance industry. We took into account the so-called "expert power" handled by intermediaries and we draw a parallel with other professional service firms. We highlight the major points of fragility of the system and conditions that may increase its stability. The third and last part uses the contents listed above, integrating them with the information gathered through the empirical research. After discussing the topics that can give strength to the relationship between the research problem, the justification of research and the potential contribution to knowledge we test our four explicit assumptions by using parametric tests. Employing information contained in no. 341 structured questionnaires we obtained a data set finally explained and interpreted by using the factor analysis technique. This allowed us to 'condense' the vision of the sampling frame by making the latent constructs explicit. It was possible to reach the dimensions - independent of each other - that make up the construct of reputation in the eyes of the respondent pool. The discussion concludes with a summary of the final results explaining the determinations obtained by the process of hypothesis testing and identifying, at the same time, the direct implications for practical purposes.
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Walker, Kennedy Susan. "An Exploration of Differences in Response to Music Related to Levels of Psychological Health in Adolescents." Thesis, 2010. http://hdl.handle.net/1807/24907.
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Popular music plays a significant role in the lives of most adolescents. The central question explored is whether three groups of adolescents (psychiatrically ill, depressed, and non-clinical adolescents) differed on self-reported data on: (a) the role of popular music in their lives, and (b) in their emotional reactions to music. The next question is whether the developmental issues of gender and personality consolidation, age, and school commitment simultaneously influence how the three groups of adolescents use music in their lives and in their emotional reactions to music. The last question is whether the three groups have significantly different music preferences in the five genres of popular (rap, pop/dance, heavy metal/hard rock, classic rock, and alternative). There were 126 subjects employed in this research.
I created the Walker Music Questionnaire (WMQ) to explore the role and importance that music plays in the lives of the adolescents. A factor analysis found five factors (Introspection, Identity-Music, Discerning Music Identity, Fantasy-Rebellion, and Identity-Self). The Adolescent Semantic Differential Scales (ASDS) measured the adolescents’ emotional responses to 10 pieces of popular music representing the five genres described above. These scales are well known measures of emotional response and I added eight adjectives that represented adolescent issues. This measure was also factor analyzed and the three factors of Evaluation, Romance, and Potency emerged. Preference for the five genres was determined from the Adolescent Semantic Differential Scales. MANOVAS were done with both sets of factors derived from the WMQ and ASDS simultaneously using the developmental variables of age group, gender, personality, and school commitment.
Psychological health was found to be a significant variable. Specifically, the role of music for the depressed group was significantly different from the other two groups of adolescents. The developmental issues that remained significant were personality and school commitment. Furthermore, the psychiatrically ill group reacted more emotionally to the music than the other two groups and this remained significant even when the developmental variable of personality was considered. The three groups were not differentiated by their preference ratings on the ASDS.
Book chapters on the topic "Semantic Differential Scale"
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Macedo, Vanessa, and Caio Marcio Silva. "Building a Semantic Differential Scale as Tool for Assisting UX Evaluation with Home Appliances." In Design, User Experience, and Usability. Theories, Methods, and Tools for Designing the User Experience, 308–17. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07668-3_30.
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Fadli, Uus Mohammad Darul, Budi Rismayadi, and Citra Savitri. "The Importance and Performance Analysis with Diagonal Regression Approach." In Proceedings of the 19th International Symposium on Management (INSYMA 2022), 487–94. Dordrecht: Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_62.
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AbstractThis study aims to examine the importance and performance analysis using a diagonal regression approach. Scale measurement used semantic differential. The diagonal of the regression coefficient was used to map the coordinates of the balance of the importance and performance analysis assessments with an estimation of the data spread of the standard error of estimation at an error rate of 5%. The results of the study indicate that there are 5 strategic areas of IPA: high priority areas to be improved, areas of a balance of performance and importance (ISO-IPA), low priority, keep up the good performance, and possible areas of waste of resources indicator.
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Bacon, Donald R. "Further Comparisons of Semantic Differential Scales and Monopolar Scales: Test-Retest Reliabilities and Order Effects." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference, 327–31. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_73.
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Olalere, Folasayo Enoch. "Experience-Centred Design and the Role of Computer-Aided Tools in the Creative Process." In Advances in Media, Entertainment, and the Arts, 99–113. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5023-5.ch005.
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In this chapter, the author examines the levels of a cognitive process (visceral, behavioural, and reflection design) in experience-centred design and their applicability in developing effective products. The study further explores the role of computer-aided tools (CAD) in engaging users as the fundamental participants in the creative process. This was achieved by developing two products digitally (CAD models) based on Norman's three design levels, and evaluated using a semantic differential scale to test the emotive response towards the designs. The findings show that CAD is a viable tool for gaining insight into users' perceptions towards a design idea. Also, the results revealed that the process of supporting or sustaining cultural values through design also enhances the affective quality (reflective level) of the design.
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Wodehouse, Andrew J., and Jonathon Marks. "Physicality in Technological Interface Design." In Advances in Media, Entertainment, and the Arts, 258–78. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8679-3.ch019.
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This research explores emotional response to gesture in order to inform future product interaction design. After describing the emergence and likely role of full-body interfaces with devices and systems, the importance of emotional reaction to the necessary movements and gestures is outlined. A gestural vocabulary for the control of a web page is then presented, along with a semantic differential questionnaire for its evaluation. An experiment is described where users undertook a series of web navigation tasks using the gestural vocabulary, then recorded their reaction to the experience. A number of insights were drawn on the context, precision, distinction, repetition and scale of gestures when used to control or activate a product. These insights will be of help in interaction design, and provide a basis for further development of gestural vocabularies.
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Asmalı, Mehmet. "Foreign Language Writing Boredom and Anxiety in Online Classes." In English as a Foreign Language in a New-Found Post-Pandemic World, 143–63. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-4205-0.ch007.
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The chapter explores the impact of freewriting on university students' foreign language writing boredom and anxiety in online academic writing classes. Fifty-nine students majoring in English language teaching participated in the study. The equivalent time samples design was used in the study for 10 weeks during which the participants had a freewriting activity every other week. Pre- and post-writing boredom and anxiety surveys, a semantic differential scale, and students' reflections were collected as data. The results indicated a significant decrease in students' boredom and an increase in their anxiety. Weekly analyses of students' responses revealed that students' boredom showed a decreasing trend, and it was continuously lower in the weeks with freewriting activities. However, students' anxiety fluctuated. Thematic analysis was employed to identify recurring themes and categories in students' reflection papers indicating boredom and anxiety increasing and decreasing factors.
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Hill, Virginia, and Alexandru Mardale. "Differential object marking in Old Romanian." In The Diachrony of Differential Object Marking in Romanian, 50–95. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780192898791.003.0003.
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Chapter 3 focuses on DOM in Old Romanian, for both direct and indirect objects. The data are organized according to the type of DOM mechanisms, with separate sections for CD, DOM-p, and CD+DOM-p. The focus is on the pragmatic effects of DOM, since this operation is discourse triggered in Old Romanian (i.e., CD for backgrounding, as opposed to DOM-p for foregrounding the object). The discourse triggers for DOM are defined and illustrated, as well as their changes. The synopsis is that CD becomes productive with indirect objects but unproductive with direct objects; DOM-p is at the peak of its productivity with nouns and extends up to the end of both semantic scales (i.e., definiteness/specificity and animacy); whereas CD+DOM-p is in its emerging stages and affects pronouns rather than nouns.
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Wilmot, Ann-Marie, and Michael W. Smith. "Raising Pre-Service Professionals' Voices." In Advances in Early Childhood and K-12 Education, 378–97. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7375-4.ch019.
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The purpose of this chapter is to investigate the orientations Jamaican preservice teachers characteristically bring to the diverse youth literature that they read and to examine instructional approaches designed to help student develop a postcolonial orientation that will yield richer insights into their future students. The chapter presents a thematic analysis of extended response survey questions distributed to 86 Jamaican preservice teachers. The results revealed that these preservice teachers primarily sought literature for its ease, enjoyment, escapism, and personal growth, though a minority of students did indicate interest in broader issues of structural inequalities. Unfortunately, such emphases are inadequate to address issues of diversity. Consequently, the chapter proposes three instructional strategies to foster a postcolonial orientation: semantic differential scales, direct instruction in postcolonialism, and the TACT-MR model of writing instruction to develop students' critical empathy.
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Rocereto, Joseph F., Marina Puzakova, Rolph E. Anderson, and Hyokjin Kwak. "The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales." In Advances in International Marketing, 53–71. Emerald Group Publishing Limited, 2011. http://dx.doi.org/10.1108/s1474-7979(2011)0000022006.
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Serafini, Luciano, Artur d’Avila Garcez, Samy Badreddine, Ivan Donadello, Michael Spranger, and Federico Bianchi. "Chapter 17. Logic Tensor Networks: Theory and Applications." In Frontiers in Artificial Intelligence and Applications. IOS Press, 2021. http://dx.doi.org/10.3233/faia210498.
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The recent availability of large-scale data combining multiple data modalities has opened various research and commercial opportunities in Artificial Intelligence (AI). Machine Learning (ML) has achieved important results in this area mostly by adopting a sub-symbolic distributed representation. It is generally accepted now that such purely sub-symbolic approaches can be data inefficient and struggle at extrapolation and reasoning. By contrast, symbolic AI is based on rich, high-level representations ideally based on human-readable symbols. Despite being more explainable and having success at reasoning, symbolic AI usually struggles when faced with incomplete knowledge or inaccurate, large data sets and combinatorial knowledge. Neurosymbolic AI attempts to benefit from the strengths of both approaches combining reasoning with complex representation of knowledge and efficient learning from multiple data modalities. Hence, neurosymbolic AI seeks to ground rich knowledge into efficient sub-symbolic representations and to explain sub-symbolic representations and deep learning by offering high-level symbolic descriptions for such learning systems. Logic Tensor Networks (LTN) are a neurosymbolic AI system for querying, learning and reasoning with rich data and abstract knowledge. LTN introduces Real Logic, a fully differentiable first-order language with concrete semantics such that every symbolic expression has an interpretation that is grounded onto real numbers in the domain. In particular, LTN converts Real Logic formulas into computational graphs that enable gradient-based optimization. This chapter presents the LTN framework and illustrates its use on knowledge completion tasks to ground the relational predicates (symbols) into a concrete interpretation (vectors and tensors). It then investigates the use of LTN on semi-supervised learning, learning of embeddings and reasoning. LTN has been applied recently to many important AI tasks, including semantic image interpretation, ontology learning and reasoning, and reinforcement learning, which use LTN for supervised classification, data clustering, semi-supervised learning, embedding learning, reasoning and query answering. The chapter presents some of the main recent applications of LTN before analyzing results in the context of related work and discussing the next steps for neurosymbolic AI and LTN-based AI models.
Conference papers on the topic "Semantic Differential Scale"
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Thatcher, Andrew, Mpho Lekitlane, and Divia Riga. "Beyond Convenience: The Role of Emotions in the Adoption of Sustainable Technologies." In Applied Human Factors and Ergonomics Conference. AHFE International, 2021. http://dx.doi.org/10.54941/ahfe100562.
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The slow adoption of sustainable technologies is cause for concern in an increasingly resource strained world. This study attempts to build on two main bodies of research: (1) a general technology adoption framework; i.e. the Unified Theory of Acceptance and Use of Technology (UTAUT) and (2) work on the psychological design for affect; i.e. affective design. The purpose of this study is to report on the development and psychometric properties of the scales that will be used to assess the adoption of the Interface® Urban RetreatTM carpets (a sustainable carpet using recycled materials and possessing biophilic characteristics) in a follow up study. The Semantic Differential Scale developed for these carpets produced a wide range of affective qualities. The scale did not, however, support the underlying structure of Evaluative, Potency, and Activity as proposed by Osgood et al. (1957). The UTAUT scales presented with reasonable to good internal reliability and with the exception of ‘perceived effort’, the subscales were correlated with intention to adopt. Based on these two preliminary studies, the scales will be revised and then administered to determine the complementary roles of the utilitarian factors (based on the UTAUT) and emotional factors (based on the semantic differential scale developed for this purpose).
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Yusoff, Yusrita Mohd, Ian Ruthven, and Monica Landoni. "The fun semantic differential scales." In the 10th International Conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1999030.1999066.
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Xing, Yining, Wenyu Wu, Zhijie Xia, and Chengqi Xue. "Evaluation of interface interaction efficiency of industrial design education based on virtual reality." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001960.
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Virtual technology is more and more widely used in various fields, such as medical treatment, military, entertainment, education and so on. However, Virtual Reality (VR) has not been well applied in education, especially for industrial design, which requires multidimensional perception system and advanced interaction technology to achieve more interactive efficiency and learning effect. The purpose of this paper is to study the effect of VR on the efficiency of classroom interaction in industrial design and to predict its application prospects. By collecting and quantifying the user's attitude and feelings through the Likert scale and semantic differential method to design questionnaire, the paper analyzes the classroom learning effect of applying VR. Then uses Kano model to predict the necessity of applying VR to promote the interaction efficiency of educational interface based on several learning characteristics of industrial design classroom. Data analysis based on 132 survey volumes shows that users are more expected to integrate VR in the classroom, especially the understanding and memoryability of the classroom interface. However, Kano model shows that application of VR is still not necessary. Therefore, it is necessary to adapt to the new visual interaction mode according to the changes in learning styles, which will bring convenience to design education.
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Pathirage, L. Y., and N. G. R. Perera. "DAYLIGHT VARIABILITY AND HUMAN PERCEPTION with reference to selected Contemporary Residential Spaces in Colombo, Sri Lanka." In Beyond sustainability reflections across spaces. Faculty of Architecture Research Unit, 2021. http://dx.doi.org/10.31705/faru.2021.30.
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Visual perception of a space is influenced by the composition and behaviour of light. Daylight as a natural element, creates different atmospheres in the same space by its variation of intensity, colour, and direction. It creates dynamic shadow patterns, fluctuating brightness and contrast levels. Although the capacity to create variation - therefore contrast, is an important characteristic of daylight - it is often neglected in research, where comfort and visual performance take prominence. This is a research initiative to emphasise the value of daylight variation on spatial quality and human perception. The research adopts a two-step process, where, digital images are first mapped to generate contrast diagrams, and secondly, the generated digital images form the basis for a survey utilising a seven-point semantic differential scale, to explore the relationship between daylight variability and human perception. The temporal variation of daylight is explored by diagramming the spatial images at selected times of the day and year. The scope of the study is limited to selected contemporary residential spaces and focus on the manner of integrating daylight into spaces. Results show that a direct relationship between daylight variability and human perception for side lit spaces is not evident, yet it is evident in top lit options.
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Lee, Myungeun, and Gilsoo Cho. "Psychophysiologically Evaluated Visuo-Tactile Affection using Printed Fabrics." In Applied Human Factors and Ergonomics Conference. AHFE International, 2021. http://dx.doi.org/10.54941/ahfe100574.
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The present study compared to the three perceptional conditions of tactile affection−tactile tactility, visual tactility, and visuo-tactile affections−using psychological evaluation and psychophysiological methods. A comparative study was performed to fine out the differences of psychological and psychophysiological tactile perception according to the conditions of tactile perception. Furthermore, it also aims to find out the important fabric factor for tactile affection. Through the previous study, we found the fabric factors which influenced in tactile affection of fabrics: weave construction and fabric pattern. Total of six printed fabrics were developed by DTP method on naturally colored organic cotton fabrics as stimuli. Thirty participants were placed by randomized incomplete block design for the experiment. For measuring psychological affection, questionnaire was developed using a 9 points semantic differential scale. Electroencephalogram(EEG) was measured as a CNS response and electrocardiogram(ECG), skin conductance level(SCL), and photoplethysmography(PPG) were quantified as ANS responses. According to the results, perceptional condition had little effect on psychological and psychophysiological tactile perception. Significant effects on perceptional condition showed only on “showy-plain” affection and SCL response. Mostly, weave construction was more important fabric factor to perceive tactile affection than fabric pattern. However, the importance of fabric pattern also observed through the interaction effects.
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Moshkina, Lilia. "Reusable semantic differential scales for measuring social response to robots." In the Workshop. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2393091.2393110.
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Feldmann, Carolin, Thomas Carolus, and Marc Schneider. "A Semantic Differential for Evaluating the Sound Quality of Fan Systems." In ASME Turbo Expo 2017: Turbomachinery Technical Conference and Exposition. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/gt2017-63172.
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Fans are main components e.g. in heating, ventilating and air conditioning systems for vehicles or buildings, cooling units of engines and electronic circuits, and household appliances such as kitchen exhaust hoods or vacuum cleaners. End-users increasingly demand a high sound quality of their system or device. The overall objective of a recent research project at the University of Siegen is a multidimensional assessment of fan sound quality. In a first step an advanced novel semantic differential for the assessment of fan-related sounds is established with the aid of carefully designed jury tests. Eventually, this semantic differential is employed for sound quality jury tests of fans in kitchen exhaust hoods, heat pumps and air purifiers as a first case. Finally, a prediction model is suggested, which relates the outcome from the jury tests to objective metrics. A principal component analysis is carried out and yields five main assessment criteria with 23 relevant adjective scales. The results show that the perceived sound quality of fan systems is mainly determined by the loudness and tonality of the sound. The spectral content (represented by the sharpness) as well as the time structure (represented by the roughness) have no significant impact on perceived sound quality of the fan systems investigated.
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Perez Mata, Marta, Saeema Ahmed-Kristensen, and Kristina Shea. "Spatial Grammar for Design Synthesis Targeting Perceptions: Case Study on Beauty." In ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/detc2015-46449.
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Tools to aid designers achieve specific perceptions through the aesthetics of their products are needed in order to compete and stand out in the current consumer society. This research aims to develop a spatial grammar to include perceptions. This is conducted through a case study where rules from previous research are used to guide the spatial grammar development and generation of solutions. Results show that it is possible to develop a spatial grammar to design for perception rules extracted from consumers using Semantic Differential (SD) scales and advanced statistics. These elements combined can generate a tool that provides designers with many new aesthetically pleasing solutions. The Spapper module within the FreeCAD software is used for the implementation. Initial work examines only two perception rules (simplicity and tall), and shows the need for the third (curves) to obtain the expected results. Future work should focus on expanding the shapes available for generation (i.e. 3D primitives) to include spheres, ellipsoids, tori, revolved profiles and sweeps, which could increase the number of valid solutions.
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Imani, Farhad, and Ruimin Chen. "Latent Representation and Characterization of Scanning Strategy on Laser Powder Bed Fusion Additive Manufacturing." In ASME 2022 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2022. http://dx.doi.org/10.1115/imece2022-96019.
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Abstract Despite the transformative capability of laser powder bed fusion (LPBF) additive manufacturing to create components with intricate geometry, the large-scale adoption remains a barrier owing to the process complexity and significant build quality concerns. In-process melt pool imaging offers an unparalleled capability to tackle the problems by evaluating the impact of prominent process parameters (e.g., laser power, laser velocity, and hatch spacing) on build quality. However, the current investigations overlook the effect of other influential factors such as scan strategies. Because of the multitude and high-dimensionality in melt pool images, the extraction of manual features to characterize and intertwine diverse scan strategies (e.g., orthogonal serpentine, pre-scanned boarder, and clockwise spiral) is cumbersome or inefficient. While end-to-end deep neural networks realize automated feature extraction from melt pool images, they are limited in providing meaningful signatures for the characterization of various scan strategies. This paper presents a systematic image-guided analysis based on variational autoencoder (VAE) that enables the semantic representation of image data on low-dimensional latent space to characterize similarities between scan strategies. Further, hyperdimensional computing as a cognitive solution is integrated to differentiate various scan strategies according to latent features. Experimental results on the real-world case study based on 30,000 in-situ melt pool images show that VAE is significantly effective in interpretable characterization associated with 12 different scan strategies. In addition, the cognitive model differentiates scan strategies using the latent representation with an accuracy of 81.20 ± 0.8%.
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Karapetyan, Larisa. "Emotional-Personal Well-Being as a Predictor of Social Perception of Representative of Security Services." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-36.
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Objective: exploring the impact of emotional and personal well-being on the attitudes of security sector professionals towards other people, both those within their communication zone and those outside it. Methods: (1) Semantic differential technique (SD), where descriptors were represented by 24 personal qualities in terms of which the respondents were asked to evaluate two SD objects: people within their social circle, and those outside it; (2) Emotional-personal well-being self-evaluation technique (EPWBSE), where the respondents evaluate themselves in nine mono-scales. The research sample consisted of 2,229 people from different professional categories, including 298 representatives from the power block (98 people from the Russian Ministry of Defence (MoD) and 200 respondents from the Russian Ministry of Internal Affairs (MIA)). Conclusions: It was found that representatives of the Ministry of Internal Affairs demonstrated more positive attitudes towards people from the communication sector, while representatives of the MoI showed more positive attitudes towards people in general. In the MIA sample, emotional-personal well-being is significantly higher and, at the same time, it is related to the dynamics of social perception: the higher the level of emotional-personal well-being, the more positively people in the communication zone are perceived, while the lower the SELB level, the more positively people, in general, are perceived. Trends in social perception in MD representatives can be preconditioned by other factors. Further to the conducted analysis, it is planned to study different-level determinants of social perception in representatives of different security services.