Academic literature on the topic 'Schwartz’ Human Values'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Schwartz’ Human Values.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Journal articles on the topic "Schwartz’ Human Values"
1
Rovira, Núria, Sibel Özgen, Magda Medir, Jordi Tous, and Joan Ramon Alabart. "Human Values in the Team Leader Selection Process." Spanish journal of psychology 15, no. 1 (March 2012): 216–26. http://dx.doi.org/10.5209/rev_sjop.2012.v15.n1.37313.
Full textAbstract:
The selection process of team leaders is fundamental if the effectiveness of teams is to be guaranteed. Human values have proven to be an important factor in the behaviour of individuals and leaders. The aim of this study is twofold. The first is to validate Schwartz's survey of human values. The second is to determine whether there are any relationships between the values held by individuals and their preferred roles in a team. Human values were measured by the items of the Schwartz Value Survey (SVS) and the preferred roles in a team were identified by the Belbin Self Perception Inventory (BSPI). The two questionnaires were answered by two samples of undergraduate students (183 and 177 students, respectively). As far as the first objective is concerned, Smallest Space Analysis (SSA) was performed at the outset to examine how well the two-dimensional circular structure, as postulated by Schwartz, was represented in the study population. Then, the results of this analysis were compared and contrasted with those of two other published studies; one by Schwartz (2006) and one by Ros and Grad (1991). As for the second objective, Pearson correlation coefficients were computed to assess the associations between the ratings on the SVS survey items and the ratings on the eight team roles as measured by the BSPI.
2
Tevrüz, Suna, Tülay Turgut, and Murat Çinko. "Integrating Turkish Work and Achievement Goals With Schwartz’s Human Values." Europe’s Journal of Psychology 11, no. 2 (May 29, 2015): 259–79. http://dx.doi.org/10.5964/ejop.v11i2.825.
Full textAbstract:
The purpose of this study was to examine the integration of indigenous values developed in Turkey to Schwartz’s universal values. Students (N = 593) from six universities in Istanbul responded the value scale, which consists of 10 etic PVQ items (each item representing one of 10 main Schwartz values) and 23 emic WAG items (representing work-achievement goals). PROXSCAL, a multidimensional scaling method, was used to test whether etic and emic sets of values integrate and form the universal circular structure proposed in Schwartz value theory. The motivational continuum of values as a circular structure was similar to pan-cultural results, but adding another value type to the openness to change pole. While some of the items in this region represent autonomy of thought, remaining items diverge. The principle of conflicting values on opposite poles was not supported in relation to openness to change-conservation dimension. These two poles had similar priorities, contrasting with pan-cultural results, and demonstrating a culture-specific aspect of responding to motivational goals. Insights gained by emic studies will be functional in enriching understanding values, and contributing to the comprehensiveness and universality of Schwartz value theory.
3
Simon, Jordi. "The Portrait Values Questionnaire: A Bibliographic and Bibliometric Review of the Instrument." Aloma: Revista de Psicologia, Ciències de l'Educació i de l'Esport 35, no. 1 (October 13, 2017): 39–50. http://dx.doi.org/10.51698/aloma.2017.35.1.39-50.
Full textAbstract:
This paper contains a bibliographic and a bibliometric review of the Portrait Values Questionnaire, the instrument proposed by Schwartz to assess human values. Schwartz’s theory of human values is one of the most popular of its kind in the social sciences. As the framework of the PVQ, we shall briefly present the theory, followed by the different instruments developed by Schwartz to assess human values. Finally, we have performed a detailed review to analyse how the PVQ has been used in the scholarly literature. A total of 58 articles were reviewed to obtain a picture of how the scientific community uses this instrument and to explore the variables most commonly related to human values. Several conclusions are briefly discussed.
4
Muzikante, Inese, and Daina Škuškovnika. "HUMAN VALUES AND ATTITUDES TOWARDS MONEY." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 7 (May 25, 2018): 153. http://dx.doi.org/10.17770/sie2018vol7.3433.
Full textAbstract:
Spending money which is not earned becomes more available practice with help of the various types of cash loans. It causes social problem in society because easiness of getting money puts families at risk due to the high loan percent. Our study aims to understand ifhuman values are related to attitudes towards money and in what way if any.Values are motivational constructs that apply to abstract goals (Schwartz, 1992). Schwartz believes that the main aspect of value contents is the type of goal or the motivation it expresses (Schwartz, 1992). Also, values are abstract goals and do not effect decisions in specific situations they can work as the underlying assumptions for creating attitudes. Attitudes are more situation-specific and correlate with behavior at moderate level. In our study values were measured using Portrait Values Questionnaire, PVQ-21 (Schwartz, Melech, Lehmann, Burgess, & Harris, 2001). Attitudes towards money were measured using modified version of Money Attitude Scale (Yamauchi & Templer, 1982). Question regarding money related behavior were also asked. We surveyed one thousand and five respondents from whom 58% were female, all age groups where presented according to Latvia’s population (representative sample). Results reveal that values correlate with attitudes towards money although modestly.
5
Sharma, Rajat. "Reinventing the Universal Structure of Human Values: Development of a New Holistic Values Scale to Measure Indian Values." Journal of Human Values 27, no. 2 (April 28, 2021): 175–96. http://dx.doi.org/10.1177/0971685821993945.
Full textAbstract:
This article investigates the universal values scale, Schwartz Value Survey (SVS) for its applicability to measure cultural context-specific values. The study establishes a need to construct a new scale by identifying and incorporating Indian culture-specific values in SVS. Deriving data using self-assessment questionnaires from 709 respondents in 2 studies and analysing them using principal component analysis and structural equation modelling, the article reconceptualizes Schwartz’s Portrait Values Questionnaire (PVQ) and the 10 motivational value factors and develops a new 76-item Holistic Values Scale (HVS) to measure Indian values using well-established scale development methods. The article further presents the research and policy implications and future research areas in this domain.
6
Keller, Johannes, and Rebekka Kesberg. "Regulatory focus and human values." Psihologija 50, no. 2 (2017): 157–86. http://dx.doi.org/10.2298/psi160809004k.
Full textAbstract:
The present article connects two approaches to the study of human motivation and behavior: The Schwartz model of human values and Higgins? regulatory focus theory. Considering a prominent model of human motivation - the Rubicon Model of Action Phases - reveals that although both approaches refer to goals and standards as crucial constructs, human values are specifically relevant concerning the so-called deliberation and evaluation phases whereas selfregulatory orientations are specifically relevant concerning the volitional phases (i.e., planning and action). It may be due to the selective focus on specific aspects of human motivation that up to date hardly any (empirical) work has tried to connect human values and selfregulatory orientations. The reported studies assessed the relation between the endorsement of values proposed in the Schwartz model of human values and individual differences in the two self-regulatory orientations (promotion and prevention) proposed in regulatory focus theory. Findings reveal that prevention-focused self-regulation is positively related to conservation values (security, conformity) and negatively related to values reflecting openness to change (stimulation, self-direction). Moreover, promotion-focused self-regulation was positively related to self-enhancement values (power, achievement) and negatively related to values reflecting self-transcendence (universalism, benevolence). In addition, the observed relations were found using different instruments to measure human values and self-regulatory orientations. In combination, the observed findings support the proposed two-dimensional structure of the value system as well as fundamental assumptions of regulatory focus theory.
7
Leite, Ângela, Ana Ramires, Diogo Guedes Vidal, Hélder Fernando Pedrosa e. Sousa, Maria Alzira Pimenta Dinis, and Alexandra Fidalgo. "Hierarchical Cluster Analysis of Human Value Priorities and Associations with Subjective Well-Being, Subjective General Health, Social Life, and Depression across Europe." Social Sciences 10, no. 2 (February 20, 2021): 74. http://dx.doi.org/10.3390/socsci10020074.
Full textAbstract:
Human values are a central component in understanding individuals’ choices. Using the Schwartz’s Values instrument, this study aimed to identify patterns of human value priorities of 35,936 participants across 20 European countries and analyse their relations with subjective well-being (SWB), subjective general health (SGH), social life, and depression indices in Europe. A hierarchical cluster analysis of data from the seventh European Social Survey (ESS) round 7, based on the higher order dimensions of the Schwartz values model, allowed identifying four European groups with distinct indicators. Indices of SWB, SGH, social life, and depression showed statistically significant differences among the four different sociodemographic groups. The graphical representation of the monotonic correlations of each of these indices with the value priorities attributed to the ten basic human values was ordered according to the Schwartz circumplex model, yielding quasi-sinusoidal patterns. The differences among the four groups can be explained by their distinct sociodemographic characteristics: social focus, growth focus, strong social focus, and weak growth focus. The results of this study suggest a rehabilitation of the notion of hedonism, raising the distinction between higher and lower pleasures, with the former contributing more to well-being than the latter.
8
Korotayev, Andrey, Elena Slinko, Kira Meshcherina, and Julia Zinkina. "Variation of Human Values and Modernization: Preliminary Results." Cross-Cultural Research 54, no. 2-3 (September 26, 2019): 238–72. http://dx.doi.org/10.1177/1069397119874781.
Full textAbstract:
The current article investigates the relation between values and modernization applying some elements of the method proposed by Inglehart and Welzel (the authors of the Human Development Sequence Theory) to the data of Shalom Schwartz. The values survey by Schwartz specifies two main value axes, namely, conservation versus openness to change and self-transcendence versus self-enhancement. Our research has revealed that the correlation between these two value axes differs in its direction when estimated for “macro-Europe” (that includes Europe and former settlement colonies of North and South America and Oceania) and “Afroasia” (that includes Asia and Africa). In “macro-Europe,” we deal with a significant positive correlation between openness to change and self-transcendence, whereas in “Afroasia,” this correlation is strong, significant, and negative. We investigate the possible impact of modernization on this difference. To do this, we approximate modernization through such indicators as gross domestic product (GDP) per capita and the proportions of the labor force employed in various sectors of economy. We find that, in both megazones, modernization is accompanied by increasing openness to change values. As for the self-transcendence/self-enhancement axis, we propose two possible explanations of the different dynamics observed in Europe and in “the East” (Asia and North Africa), namely, (a) that Eastern and Western societies find themselves at different modernization stages and (b) that this difference is accounted for by different civilizational patterns. Further analysis suggests that the latter explanation might be more plausible.
9
Drew, Shiny, Christine Blake, Eva Monterrosa, Krystal Rampalli, Abdullah Nurus Salam Khan, Ligia Reyes, Salome Bukachi, et al. "How Schwartz’ Basic Human Values Influence Food Choices in Kenya and Tanzania." Current Developments in Nutrition 6, Supplement_1 (June 2022): 479. http://dx.doi.org/10.1093/cdn/nzac059.007.
Full textAbstract:
Abstract Objectives To identify and describe how values drive food choice of vulnerable consumers in two East African countries, Kenya and Tanzania. Methods Secondary data analysis was conducted on focus group discussions from studies in Kenya and Tanzania. A codebook was developed based on Schwartz's theory of basic human values. A priori coding was conducted in NVivo 12 followed by a narrative comparative analysis, which included review by original principal investigators. Results Values of conservation (security, conformity, tradition), openness to change (self-directed thought and action, stimulation, indulgence), self-enhancement (achievement, power, face), and self-transcendence (benevolence dependability and caring) were prominent drivers of food choice in both settings. While tradition was an important value in food choice, new social situations and food environments rendered reprioritization, especially pertaining to youth and animal source foods. Openness to change values were readily cited, especially in peri-urban Kenya with many new foods and diverse neighborhoods. Values of independent thought and action were drivers of mothers’ food choices for families. Benevolence security and caring were drivers choices for child feeding and selecting trustworthy food vendors. Many participants described how values existed in tension. For example, changes in livelihood led to a reprioritization of values like stimulation or indulgence over tradition. Conclusions Values were important drivers of food choice in both settings, particularly for meat. Future efforts to promote healthy, sustainable diets will require policy and broad consumer support to succeed. Examining the values that drive food choice in different contexts is necessary especially to minimize unintended consequences, controversy, and perhaps opposition in the implementation of policies and programs. Funding Sources UK Government's Foreign, Commonwealth, and Development Office and the Bill & Melinda Gates Foundation; the views expressed do not necessarily reflect the UK Government's official policies.
10
Lyons, Sean T., Linda Duxbury, and Christopher Higgins. "An Empirical Assessment of Generational Differences in Basic Human Values." Psychological Reports 101, no. 2 (October 2007): 339–52. http://dx.doi.org/10.2466/pr0.101.2.339-352.
Full textAbstract:
This study assessed generational differences in human values as measured by the Schwartz Value Survey. It was proposed that the two most recent generations, Millennials and Generation Xers, would value Sell-enhancement and Openness to Change more than the two older generations, Baby Boomers and Matures, while the two older generations would value Self-transcendence and Conservation more. The hypotheses were tested with a combined sample of Canadian knowledge workers and undergraduate business students ( N = 1,194). Two hypotheses were largely supported, although an unexpectedly large difference was observed between Millennials and Generation Xers with respect to Openness to Change and Self-enhancement. The findings suggest that generation is a useful variable in examining differences in social values.
Dissertations / Theses on the topic "Schwartz’ Human Values"
1
Coetzee, Louise. "Exploring the discourse construction of the Basic Human Values Theory across South African Racial Groups." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/62691.
Full textAbstract:
Shalom Schwartz invented the theory of Basic Human Values in 1987 – based on a study in which the quantitative data he collected, had been organised within an obscure manner. His theory has been validated and positioned as the universal way all individuals organise their values on a personal and cultural level, and has been researched in over 70 countries. South African researchers have however found significant challenges in replicating Schwartz's model within this multi-cultural society, and have ascribed the difficulties to ‘unintended item biases' within Schwartz's measurement instruments. This has been observed when utilising two different measurement instruments, as well as when further assessing ‘finer' sub-value types. A viable quantitative trend in utilising non-verbal assessment techniques has emerged, but has not been adapted for adults yet. In addition, Schwartz's theory has largely only been explored from a quantitative perspective, since its inception in 1987. Only four qualitative studies could be traced within Values-research which all highlighted a different way values were constructed and ordered, through utilising psycho-lexical research methodology. This type of research methodology does not necessarily highlight the effect of socio-economic and educational disparities within its participant's constructions, which Schwartz' highlighted a possible effect within South African research efforts. This study utilised a Social Constructionist approach known as Foucauldian Discourse Analysis to assist in deconstructing the ecology of values-talk from South African participants' linguistic expressions. Four focus group discussions were conducted across four different racial groups (White; Black; Indian and Coloured), as a means for unlocking the different discourses which govern the different ways in which South Africans ‘talk' about personal values. The analysis uncovered five different discourses which were activated and replicated throughout discussions – when constructing values which embraced participants socio-economic and educational positions. These discourses seemed to function in a complimentary and opposing nature at times, depending on the value being discussed. These constructions were compared to Schwartz's Basic Human Values model, and similarities and differences in constructions were discussed. In addition, the research findings were scrutinised to see how they could inform future qualitative research efforts to further explore how Schwartz's Basic Human Values model is ‘lived'. Finally, the study discusses its limitations and various considerations researchers would need to employ, when considering applying non-verbal assessment methodology within an abstract topic like values.Dissertation (MCom)--University of Pretoria, 2017.
Human Resource Management
MCom
Unrestricted
2
Lima, Tiago Jessé Souza de. "Modelos de valores de Schwartz e Gouveia: comparando conteúdo, estrutura e poder preditivo." Universidade Federal da Paraíba, 2012. http://tede.biblioteca.ufpb.br:8080/handle/tede/6903.
Full textAbstract:
Made available in DSpace on 2015-05-14T13:16:09Z (GMT). No. of bitstreams: 1
arquivototal.pdf: 2369429 bytes, checksum: e153de91cfde84f43444fbace618ddf1 (MD5)
Previous issue date: 2012-02-29Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
ABSTRACT The main objective of the present dissertation was comparing the theories of Schwartz (Universal Theory of Human Values) and Gouveia (Functionalist Theory of Human Values), in function of their hypotheses of content and structure and predictive power. Two empirical studies were designed. The first study aimed to test the hypotheses of content (adequacy of the number of motivational types and subfunctions) and structure (spatial organization of values) of the two models. Participants were 1173 peoples with an average age of 25.1 years (sd = 8.5), they responded the following measures: Basic Values Questionnaire (BVQ), Schwartz Values Survey (SVS) and demographic questions. The hypotheses of content and structure were supported in both models; only in the case of Schwartz model the configuration (structure) differed when the estimator Torgerson was employed in confirmatory multidimensional scaling. Futhermore, the postulated circumplex structure of Schwartz s model was not confirmed. Study 2 assessed the relationship between values and behavior, trying to gauge the predictive power of the two theories. Participants were 836 peoples with an average age of 22.4 years (sd = 7.31), they responded the following measures: BVQ, Portraits Values Questionary (PVQ 21), demographic questions, and two measures of behavior, one for to represent the motivational types of Schwartz and another covering the subfunctions of Gouveia. In general, the two models offered a moderate correlation between values and behavioral indicators. The model of Gouveia (0.47, sd = 0.14) presented average correlations higher than Schwartz s model (0.33, dp = 0.08) [t = - 2.59, p < 0.01]. In conclusion, both theories presented satisfactory results, justifying that are employed in the context of studies on the correlates of human values. However, the model of Gouveia showed something more appropriate, especially when you consider this to be more parsimonious. The limitations of the studies were discussed, indicating that future research may help to know to what extent these models are specific and / or complementary.
RESUMO A presente dissertação tem por objetivo principal comparar as teorias de valores de Schwartz (Teoria Universal dos Valores Humanos) e Gouveia (Teoria Funcionalista dos Valores Humanos), considerando suas hipóteses de conteúdo e estrutura e seu poder preditivo. Realizaram-se dois estudos empíricos. O Estudo 1 teve por objetivo testar as hipóteses de conteúdo (adequação do número de tipos motivacionais e subfunções) e estrutura (organização espacial dos valores) dos dois modelos. Participaram 1.173 pessoas com idade média de 25,1 anos (dp = 8,5), os quais responderam os seguintes instrumentos: Questionário dos Valores Básicos (QVB), Questionário de Valores de Schwartz (SVS) e perguntas demográficas. As hipóteses de conteúdo e estrutura foram corroboradas em ambos os modelos; unicamente no caso do modelo de Schwartz a configuração (estrutura) diferiu quando empregado o estimador Torgerson no escalonamento multidimensional confirmatório. Além disso, a estrutura circumplex que este modelo pressupõe não foi confirmada. O Estudo 2 avaliou a relação entre valores e comportamentos, buscando avaliar o poder preditivo das duas teorias. Participaram 836 pessoas com idade média de 22,4 anos (dp = 7,31), que responderam os seguintes instrumentos: QVB, Portraits Values Questionnaire (PVQ-21) e perguntas demográficas, ademais de duas medidas comportamentais, sendo uma para representar os tipos motivacionais de Schwartz e outro que cobria as subfunções de Gouveia. De modo geral, os dois modelos resultaram em correlações moderadas com os indicadores comportamentais, com o modelo de Gouveia apresentando correlação média (0,47, dp = 0,14) superior ao de Schwartz (0,33, dp = 0,08) [t = -2,59, p < 0,01]. Concluindo, ambas as teorias apresentaram resultados satisfatórios, justificando que sejam empregadas no contexto de estudos sobre os correlatos dos valores humanos. Entretanto, ressalta-se que o modelo de Gouveia se mostrado algo mais adequado, sobretudo quando se tem em conta ser este mais parcimonioso. Discutem-se as limitações dos estudos, indicando pesquisas futuras que poderão contribuir para conhecer em que medida tais modelos são específicos e/ou se complementam.
3
Kjöraas, Maria. "VÄRDERINGARNAS BETYDELSE FÖR ARBETSTILLFREDSSTÄLLELSEN : En kvantitativ undersökning om hur samspelet mellan värderingar och arbetssituation påverkar arbetstillfredsställelsen." Thesis, Umeå universitet, Sociologiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-86912.
Full textAbstract:
Studiens övergripande syfte är att undersöka sambanden mellan grundläggande värderingar, arbetssituation och arbetstillfredsställelse. De konkreta frågeställningarna är 1. Finns det något direkt samband mellan fem grundläggande värderingar och arbetstillfredsställelse? 2. Finns det ett samspel mellan grundläggande värderingar, arbetssituation och arbetstillfredsställelse? Undersökningens primära fokus är frågeställnigen 2. Det är en kvantitativ undersökning där multipel regressionsanalys används. Datamaterialet är hämtat från ESS (2010). Den beroende variabeln är arbetstillfredsställelse, de oberoende variablerna är fem grundläggande värderingar såsom självstyrning, stimulans, prestation, makt, trygghet och arbetssituation såsom autonomi i arbetet, varierande/utvecklande arbete, karriärmöjligheter, möjlighet att påverka beslut och anställningstrygghet. När det gäller frågeställning 1värderingarnas direkta betydelse för arbetstillfredsställelsenså visar de viktigaste resultaten på att det finns ett positivt samband mellan både självstyrning, stimulans och arbetstillfredsställelse. Men att värderingarna prestation, makt och trygghet däremot har en negativ effekt på arbetstillfredsställelse, d.v.s. dessa värderingar leder till en mindre tillfredställelse med arbetet. När det gäller frågeställning 2, värderingarnas samspel med arbetssituation och indirekta samband med arbetstillfredställelse, visar resultaten på att arbetstillfredsställelsen överlag ökar när man matchar personliga värderingar med en liknande arbetssituation. Framförallt gäller detta värderingar prestation, makt och trygghet.En tolkning av detta kan vara att dessa värderingar, enligt Schwartz, bygger på ängslan och är socialt orienterade, vilket då skulle kunna innebära att när man matchar dessa värderingar med en liknande arbetssituation så reduceras ängslan och det sociala samspelet individ (värdering) och miljö (arbetssituation) får därmed en extra tydlig positiv betydelse för arbetstillfredsställelsen. Personliga värderingar i sig själv har inte något entydigt samband med arbetstillfredsställelse, utan det är framförallt när en person ha rett arbete som överensstämmer med de egna värderingarna som arbetstillfredsställelsen ökar.
4
Schinaider, Alessandra Daiana. "Consciência ambiental, valores humanos e atitudes pró-ambientais : uma aplicação das escalas NEP e Schwartz nas agroindústrias familiares do RS." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2018. http://hdl.handle.net/10183/178612.
Full textAbstract:
A adoção de práticas sustentáveis desde à produção de alimentos até o consumo final tem sido mais frequente nos últimos anos. Essas práticas sustentáveis estão embasadas na promoção do desenvolvimento sustentável, sem prejudicar as gerações futuras da humanidade. Nesse contexto, os proprietários das agroindústrias familiares se deparam com diversos desafios quando se trata da diminuição de impactos ambientais e, em consequência, da promoção do desenvolvimento rural sustentável. A adoção de práticas sustentáveis é resultado da compreensão da consciência ambiental e dos valores humanos, os quais desencadeiam as atitudes pró-ambientais e, assim, resulta em um comportamento ecológico. Neste sentido, objetivou-se analisar a influência da consciência ambiental e dos valores humanos sobre as atitudes pró-ambientais dos proprietários das agroindústrias familiares vinculadas ao PEAF/RS. Os dados foram coletados por meio da aplicação de questionário, com quatro grupos de questões (perfil das agroindústrias familiares e atitudes pró-ambientais, Escala NEP, perfil socioeconômico, Escala Schwartz). A amostra corresponde aos 105 proprietários de agroindústrias familiares do Rio Grande do Sul. Os dados foram analisados utilizando estatística descritiva, analise fatorial e correlação. Os resultados apresentam que mais da metade da amostra é composta por adultos, com grau de escolaridade elevado e com formação em cursos voltados para a gestão da agroindústria Além disso, 37% das agroindústrias familiares têm um tempo de existência entre um a cinco anos, com mão de obra familiar e com atividades predominantes em olericultura, bebidas e panificados, nas cidades de Caxias do Sul, Santa Maria e Lajeado. A aplicação das escalas, demonstrou que os proprietários das agroindústrias familiares possuem um nível elevado de consciência ambiental, com predominância nos valores humanos de ordem superior “conservação” e “autotranscendência”. Tais resultados revelam uma tendência de possuir um comportamento ecocêntrico e altruísta, conforme a Escala NEP e Schwartz, respectivamente. Além disso, observou-se que as agroindústrias familiares têm atitudes pró-ambientais, as quais são implantadas e praticadas pela agroindústria. De modo geral, 40% dos proprietários das agroindústrias acreditam que o empreendimento tem mais de 80% de atividades pró-ambientais, tais como, o uso de embalagens recicláveis, a prática de conscientização ambiental, a economia de energia, o uso correto do descarte dos resíduos sólidos. Porém não foi encontrado correlação entre as escalas e as atitudes pró-ambientais. Portanto, entende-se que esses resultados auxiliam as esferas federativas na formulação de uma política de benefícios, motivando-os aqueles que possuem mais adequação à preservação ambiental e incentivando outros proprietários a praticarem mais ações ambientais.The adoption of sustainable practices from food production to final consumption has been more frequent in recent years. These sustainable practices are based on the promotion of sustainable development, without harming future generations of humanity. In this context, the owners of family agroindustries face several challenges when it comes to reducing environmental impacts and, as a consequence, promoting sustainable rural development. The adoption of sustainable practices is the result of an understanding of environmental awareness and human values, which triggers pro-environmental attitudes and thus results in ecological behavior. In this sense, the objective was to analyze the influence of environmental awareness and human values on the pro-environmental attitudes of the owners of family agroindustries linked to PEAF/RS. Data were collected through the application of a questionnaire, with four groups of questions (profile of family agroindustries and pro-environmental attitudes, NEP Scale, socioeconomic profile, Schwartz Scale). The sample corresponds to the 105 owners of family agroindustries in Rio Grande do Sul. Data were analyzed using descriptive statistics, factorial analysis and correlation. The results show that more than half of the sample is composed of adults, with a high level of education and training in courses aimed at the management of agribusiness. In addition, 37% of family agroindustries have a life span of between one and five years, with family labor and predominant activities in olericultura, beverages and baked goods, in the cities of Caxias do Sul, Santa Maria and Lajeado The application of the scales, showed that the owners of the family agroindustries have a high level of environmental awareness, with a predominance of human values of higher order "conservation" and "self-transcendence". These results reveal a tendency to have an ecocentric and altruistic behavior, according to the NEP and Schwartz Scales, respectively. In addition, it was observed that family agroindustries have pro-environmental attitudes, which are implemented and practiced by the agroindustry. In general, 40% of the owners of agroindustries believe that the enterprise has more than 80% of pro-environmental activities, such as the use of recyclable packaging, the practice of environmental awareness, energy saving, the correct use of waste of solid waste. However, no correlation was found between the scales and the pro-environmental attitudes. Therefore, it is understood that these results help federative spheres in the formulation of a benefits policy, motivating those that are more adequate to environmental preservation and encouraging other owners to practice more environmental actions.
5
Abbas, Muhammad Hassan, and Mati-ur-Rehman Khan. "Correlational Analysis of Drivers Personality Traits and Styles in a Distributed Simulated Driving Environment." Thesis, Linköping University, Department of Computer and Information Science, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-10027.
Full textAbstract:
In this thesis report we conducted research study on driver's behavior in T-Intersections using simulated environment. This report describes and discusses correlation analysis of driver's personality traits and style while driving at T-Intersections.
The experiments were performed on multi user driving simulator under controlled settings, at Linköping University. A total of forty-eight people participated in the study and were divided into groups of four, all driving in the same simulated world.
During the experiments participants were asked to fill a series of well-known self-report questionnaires. We evaluated questionnaires to get the insight in driver's personality traits and driving style. The self-report questionnaires consist of Schwartz's configural model of 10 values types and NEO-five factor inventory. Also driver's behavior was studied with the help of questionnaires based on driver's behavior, style, conflict avoidance, time horizon and tolerance of uncertainty. Then these 10 Schwartz's values are correlated with the other questionnaires to give the detail insight of the driving habits and personality traits of the drivers.
6
Guindon, Alex. "Individual difference correlates of human values as measured by a novel revision of the Schwartz Values Survey." 2008. http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=772062&T=F.
Full text
7
Marchewka, Katarzyna. "Wartości we wrażliwej kulturowo terapii poznawczo-behawioralnej : rekonstrukcja, analiza i dyskusja." Praca doktorska, 2019. https://ruj.uj.edu.pl/xmlui/handle/item/88002.
Full textAbstract:
Celem rozprawy była analiza częstotliwości występowania i współwystępowania wartości, które pojawiają się w wybranych publikacjach dotyczących wrażliwej kulturowo terapii poznawczo-behawioralnej (cognitive-behavioural therapy, CBT). Badanie zostało przeprowadzone w ramach metodologii badań jakościowych. Poprzez systematyczny przegląd literatury dotyczącej wrażliwej kulturowo CBT wyznaczono zbiór danych zastanych przeznaczonych do analizy. Sposób rozumienia oraz rozpoznawania wartości oparto na klasycznym modelu kołowym wartości Schwartza (1992). Wyniki opracowano przy użyciu jakościowej analizy treści (qualitative content analysis, QCA, Schreier, 2012) z wykorzystaniem komputerowego oprogramowania wspomagającego analizę danych jakościowych QDA Miner. W badanym materiale najczęściej pojawiały się wartości Uniwersalizm i Życzliwość, następnie Tradycja i Kierowanie sobą, natomiast pozostałe wartości - kolejno: Przystosowanie, Stymulacja, Osiągnięcia oraz Bezpieczeństwo - osiągnęły niewielką częstotliwość występowania. Hedonizm i Władza nie ujawniły się w analizowanych publikacjach. W ramach uzyskanych wyników omówiono obszary współwystępowania wartości - najczęściej wspólnie pojawiały się wartości: Uniwersalizm, Życzliwość, Tradycja i Kierowanie sobą. Po przedstawieniu rezultatów badania opisano obszary tematyczne, w ramach których przejawiały się dane wartości w analizowanym materiale. Wyniki pokazały, że w publikacjach dotyczących wrażliwej kulturowo terapii poznawczo-behawioralnej, najczęściej występowały wartości określane mianem pomocowych, których głównym celem motywacyjnym jest troska o dobro drugiej osoby.The aim of the dissertation was to analyse the occurrence and co-occurrence frequency of values appearing in selected publications about culturally sensitive cognitive-behavioural therapy (CBT). The study was carried out under qualitative research methodology. A systematic review of literature about culturally sensitive CBT made it possible to establish a set of secondary data for the purpose of the analysis. The way of understanding and recognizing values were based on the circular model of values developed by Schwartz (1992). The results were subjected to qualitative content analysis (QCA, Schreier, 2012) using the QDA Miner computer-assisted qualitative data analysis software. The values most frequently found in the analysed material were Universalism and Benevolence, followed by Tradition and Self-Direction, while the remaining values, Conformity, Stimulation, Achievement, and Security - in this order - occurred with low frequency. Hedonism and Power were not identified in the analysed publications. The areas of co-occurrence of values were also discussed in the context of the results; the values appearing together most frequently were Universalism, Benevolence, Tradition, and Self-Direction. The presentation of research results is followed by the description of the topical areas where the given values were found in the analysed material. The results showed that the values referred to as assistance values, whose main motivation goals is concern for the good of another person, were most frequently found in publications about culturally sensitive cognitive-behavioural therapy.
Books on the topic "Schwartz’ Human Values"
1
1902-, Schwarz Balduin, Schwarz Stephen 1932-, and Wenisch Fritz, eds. Values and human experience: Essays in honor of the memory of Balduin Schwarz. New York: P. Lang, 1999.
Find full text
2
(Editor), Stephen Schwarz, and Fritz Wenisch (Editor), eds. Values and Human Experience: Essays in Honor of the Memory of Balduin Schwarz. Peter Lang Publishing, 1999.
Find full text
3
Batz, Thomas, ed. Betriebliches Bildungsmanagement. Tectum – ein Verlag in der Nomos Verlagsgesellschaft, 2021. http://dx.doi.org/10.5771/9783828877139.
Full textAbstract:
Bringing employees to a high level of education and keeping them there permanently is one of the core tasks of human resource development. In principle, the question is whether to entrust one's training needs to external providers or to realise this central task oneself. Many companies have reacted to the existing training and further education needs of their employees by founding their own academy. The opportunity to ensure the value of the "human capital" itself seems too important. Often, company-owned academies are only available to the company's own employees, but in some cases they are also open to external interested parties. As part of a cooperation between Academy Würth and the DHBW Heilbronn, students of the HR focus examined the possibilities of company education management. With contributions by Constanze Albrecht, Kim Celina Binder, Daniel Börner, Francis Fahnert, Kim Herbstritt, Hanna Hummel, Ilias Kassaras, Cassandra Klocek, Natascha Matkic, Anne Maurer, Angela Di Pinto, Katharina Rupp, Denise Schick,Stefan Schwartl, Roman Suhr and Anouk Walter.
Book chapters on the topic "Schwartz’ Human Values"
1
De Giorgis, Stefano, Aldo Gangemi, and Rossana Damiano. "Basic Human Values and Moral Foundations Theory in ValueNet Ontology." In Lecture Notes in Computer Science, 3–18. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-17105-5_1.
Full textAbstract:
Abstract Values, as intended in ethics, determine the shape and validity of moral and social norms, grounding our everyday individual and community behavior on commonsense knowledge. The attempt to untangle human moral and social value-oriented structure of relations requires investigating both the dimension of subjective human perception of the world, and socio-cultural dynamics and multi-agent social interactions. Formalising latent moral content in human interaction is an appealing perspective that would enable a deeper understanding of both social dynamics and individual cognitive and behavioral dimension. To formalize this broad knowledge area, in the context of ValueNet, a modular ontology representing and operationalising moral and social values, we present two modules aiming at representing two main informal theories in literature: (i) the Basic Human Values theory by Shalom Schwartz and (ii) the Moral Foundations Theory by Graham and Haidt. ValueNet is based on reusable Ontology Design Patterns, is aligned to the DOLCE foundational ontology, and is a component of the Framester factual-linguistic knowledge graph.
2
Krarup, Troels. "Justification, Values or Concerns? Pragmatist Theories of Morality and Civic Engagements in Local Urban Greenspaces." In Nonprofit and Civil Society Studies, 147–69. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-98798-5_7.
Full textAbstract:
AbstractMuch scholarship on social movements builds on (American) pragmatist ground. However, Boltanski and Thévenot’s (French) pragmatist theory of justification has received less attention. The theory promises a way to bridge between American pragmatist social movement studies and theories about universal human values and repertoires of engagement, such as Shalom Schwartz’. Upon presenting and discussing the French theory of justification, the chapter sets out to assess its analytical usefulness in relation to a national survey on civic engagements in local urban greenspaces in Denmark. The survey questionnaire includes measures for each of the ‘justificatory regimes’ distinguished by the theory. However, contrary to expectations, the results indicate a strong tendency for all eight justificatory regimes to correlate positively. Moreover, an index combining the eight measures into one variable correlates strongly with civic engagement in local urban greenspaces. On this basis, it is suggested that the measures capture a more conventionally situated American pragmatist ‘concern’ for greenspaces. In conclusion, the theoretical as well as methodological implications of studying concerns rather than justifications are discussed.
3
Strasheim, Arien, and Leona Ungerer. "An Alternative Model of Schwartz’s Basic Human Values in Consumer Research." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 814. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_224.
Full text
4
"Schwartz Human Values Scale." In Encyclopedia of Quality of Life and Well-Being Research, 5728. Dordrecht: Springer Netherlands, 2014. http://dx.doi.org/10.1007/978-94-007-0753-5_103668.
Full text
5
Schwartz, Shalom H., and Jan Cieciuch. "Values." In The ITC International Handbook of Testing and Assessment, 106–19. Oxford University Press, 2016. http://dx.doi.org/10.1093/med:psych/9780199356942.003.0008.
Full textAbstract:
The concept and measurement of values undergoes continued development and change. Yet several issues persist. Are people aware of their values, or are values unavailable to conscious awareness? Shouldvalues be measured directly because people can articulate them, or indirectly because people have no access to them? Can these views be reconciled? While tracing the development of values theory through the approaches of Allport and Vernon, Rokeach, and Schwartz, this chapter examines these and other questions that values researchers confront. Is there a comprehensive set of human values and how could one discover it? To what extent are people’s values organized into meaningful systems and on what bases? What different methods are there to measure values in adults and children? What assumptions do these methods make about the nature of values? What are the advantages and disadvantages of rating versus ranking techniques? What new directions is value measurement taking?
6
Nedelko, Zlatko, and Maciej Brzozowski. "The Importance of Behavior and Personal Values for Managers' Attitudes Towards Innovativeness." In Advances in Human Resources Management and Organizational Development, 164–82. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2480-9.ch009.
Full textAbstract:
The main purpose of this paper is to examine the impact of prevalent management behavior on management attitudes about creativeness and innovativeness, while also considering the impact of personal values, in three Central European economies, having different development paths, namely Slovenia, Austria, and Poland. Personal values are measured using Schwartz value survey, using openness to change, conservation, self-transcendence and self-enhancement value dimensions. Results reveal that manager's behavior significantly influences on manager's attitudes regarding innovativeness, in all three countries. The impact of personal values on shaping management behavior and manager's attitudes toward innovativeness is significant only in few instances in Austrian sample, while in Slovenia and Poland it is insignificant. Regarding the mediating effect of managers' personal values on the association between management behavior and their creativeness, our results reveal marginal role of personal values.
7
Wagner, Ralf, and Martin Klaus. "Cultural Impacts on the Spread of Mobile Commerce." In Handbook of Research in Mobile Business, Second Edition, 245–59. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-156-8.ch023.
Full textAbstract:
Culture predefines the framework of needs, beliefs, and norms in most decisions humans make in their lives. However, the impact of culture often tends to be neglected in the investigation into adaptation of mobile business technologies. This chapter aims to address that lacuna by highlighting cultural differences and their consequences for the diffusion of mobile technologies in business and society, as well as its acceptance in mobile direct marketing and mobile commerce. We achieve our objective in the following four steps: • Highlight the impact of culture on the adoption and acceptance of mobile technologies, • Introduce measures for the assessment of cultures by means of quantitative indices (e.g., Schwartz values, the Hofstede dimensions), • Correlat the assessment of culture with mobile activities in selected societies, and • Discuss implications for the introduction of innovative mobile commerce services.
8
Cejka, Pavel, and Hana Mohelska. "National Culture Influence on Organisational Trauma." In Impact of Organizational Trauma on Workplace Behavior and Performance, 162–86. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2021-4.ch007.
Full textAbstract:
Increasing human interaction creates extra stress on individuals and organisations as well. The nature of such stress results in economic shocks and large societal and organisational traumas. Although recent social science is capable of addressing the complexity of international interplay such as culture, acts of multinational corporations or cross-cultural team management, little attention was paid on the cultural aspects of removing organisational trauma. Since the 1980s, social science has experienced lively development in cross-cultural studies via the work of Hofstede, the Globe Group, the World Value Survey initiative, Trompenaars, Schwartz and others. Although major models are sufficient for defining national culture, there is lack of work explaining the managerial implications for crisis management or mitigating trauma in organisations.The authors of this chapter intend to critically review the latest literature on national culture, while discussing the relevant models and introducing the theoretic framework applicable for crisis/ trauma management.
9
Cejka, Pavel, and Hana Mohelska. "National Culture Influence on Organisational Trauma." In Occupational Stress, 238–62. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0954-8.ch012.
Full textAbstract:
Increasing human interaction creates extra stress on individuals and organisations as well. The nature of such stress results in economic shocks and large societal and organisational traumas. Although recent social science is capable of addressing the complexity of international interplay such as culture, acts of multinational corporations or cross-cultural team management, little attention was paid on the cultural aspects of removing organisational trauma. Since the 1980s, social science has experienced lively development in cross-cultural studies via the work of Hofstede, the Globe Group, the World Value Survey initiative, Trompenaars, Schwartz and others. Although major models are sufficient for defining national culture, there is lack of work explaining the managerial implications for crisis management or mitigating trauma in organisations.The authors of this chapter intend to critically review the latest literature on national culture, while discussing the relevant models and introducing the theoretic framework applicable for crisis/ trauma management.
10
Wilkie, Tom, and Ingrid Mainland. "A dental microwear study of pig diet and management in Iron Age, Romano-British, Anglo-Scandinavian, and medieval contexts in England." In Pigs and Humans. Oxford University Press, 2007. http://dx.doi.org/10.1093/oso/9780199207046.003.0023.
Full textAbstract:
Insight into the diet of domestic animals in the archaeological record can elucidate diverse activities pertaining to ancient agricultural systems, including the utilization of the landscape by livestock and their herders (Bocherens et al. 2001; Bentley et al. 2003; Charles & Bogaard 2005), the impact of livestock farming on the environment (Amorosi et al. 1998; Witt et al. 2000; Mainland 2001), seasonality in husbandry practices (Akeret et al. 1999; Akeret & Rentzel 2001; Charles & Bogaard 2005), animal productivity (Amorosi et al. 1998) and the role of animals in society (Moens & Wetterstom 1988; Mainland & Halstead 2004). Research into the diet of domestic livestock has, however, largely focused on cattle, sheep, and goats (see for example all the references cited above) and it is only relatively recently that palaeodietary studies have begun to consider suid diet/nutrition and its potential value for elucidating the socio-economics of pig husbandry (e.g. Ervynck et al. this volume). This article presents one further such study: an analysis of dental microwear patterning in domestic pigs from selected Late Iron Age to medieval contexts in England, undertaken as part of a wider project into the potential application of dental microwear analysis to the question of pig diet and management in the prehistoric and historic past (Mainland et al. in prep.). Dental microwear analysis, although still primarily used within palaeontology (Teaford 1994; Rose & Ungar 1998), is increasingly being applied in archaeology to reconstruct both human (Rose & Ungar 1998; Schmidt 2001) and animal diet (Beuls et al. 2000; Mainland & Halstead 2004). In common with many other palaeodietary techniques (e.g. Schwarcz & Schoeninger 1991), dental microwear will not identify the consumption of individual foodstuffs but rather reflects broad functional and/or dietary adaptations (Rose & Ungar 1998); for example, browsing vs grazing (Solounias & Hayek 1993), folivory vs frugivory (Teaford & Walker 1984), hard vs soft diet (Teaford & Oyen 1989). Preliminary studies in modern suid populations have indicated that one basic axis of variation in pig diet/management is potentially identifiable using dental microwear, namely the separation of indoor-reared/stall-fed and outdoor reared/rooting populations (Ward & Mainland 1999).
Conference papers on the topic "Schwartz’ Human Values"
1
Lopandin, Konstantin. "Vision of Happiness, and Life Values of Different Generations." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-38.
Full textAbstract:
The analysis of generational differences has been a relevant topic in some social sciences for the last years. Happiness as a phenomenon has just recently become a focal point of psychologists. There has still been little research into determinants of happiness in different generations. In the research paper, the author explores the relationship between perceptions of happiness across generations and the values that accompany them. The study was carried out with the use of such methods as content-analysis, factor analysis, the technique of S. Schwartz, statistic methods. Main results: the main associations obtained for the stimulus word ‘happiness’ are highlighted and described; a comparison of the results from the factor analysis is given. The author comes to a generalised conclusion regarding the important difference in the understanding of happiness between generations X (the relevance of health) and Y (the relevance of an interesting life) and regarding the similarity of other notions of ‘happiness’ across generations. Differences in perceptions of happiness were found: for generation X it is health, for generation Y it is an interesting life. Both of the generation share the opinion that the most significant markers of human happiness are a healthy family, strong personal relationships, a job, a home and wealth. Safety and tranquillity are also important, but with the above, all setbacks are overcome as temporary obstacles that add to one’s sense of ‘happiness’. The hypothesis that perceptions of happiness are determined by different values due to intergenerational differences has been confirmed.
2
Banerjee, Rupak K., Lloyd H. Back, Martin R. Back, and Young I. Cho. "Linking Measurements of Coronary Flow Reserve in Patients During Angioplasty Procedures to Myocardial Perfusion Using Computational Hemodynamics." In ASME 2000 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2000. http://dx.doi.org/10.1115/imece2000-2613.
Full textAbstract:
Abstract Computational hemodynamics was used to determine the connection between measurements of coronary flow reserve (CFR) and myocardial perfusion in patients with obstructive disease during angioplasty. The 32 patient group (Wilson et al. 1988) had single-vessel, single-lesions with either unstable angina pectoris or stable angina, but no known abnormalities that might affect the vasodilator capacity of the arteriolar vasculature. The patients’ maximal vasodilation-distal perfusion pressure curve (CFR- P ˜ r h ) was uniquely determined by the intersections of measured values of CFR and computed values of P ˜ r h for the native and residual lesions after percutaneous transluminal coronary balloon angioplasty (PTCA) supplying blood to the same vasculature. Extrapolation of this nearly linear curve to its origin gave a zero-flow mean pressure P ˜ r o of about 20 mm Hg, close to a value of 18 mm Hg known to be associated with ischemia in the subendocardium of dog hearts (Bache and Schwartz, 1982). The corresponding value of P ˜ r h of about 55 mm Hg in the native lesions coincided with the level proposed by Brown et al. 1984 to cause ischemia in the subendocardium of human hearts.
3
Li, Wenhua, and Ziqi Ye. "Advertising and Values: A Study on Cultural values Manifested in Advertising Targeting the Urban Middle Class in China." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001850.
Full textAbstract:
Advertising is the mirror that reflects social and cultural trends and is capable of shaping society (Sivulka, 2012). We are influenced subtly by the meanings advertisers create in advertisements; in turn, our lifestyles and value priorities can affect the strategies of advertising design and branding. However, this mirror is distorted since advertising reflects only selected attitudes, values, lifestyles, and philosophies that work for sellers’ interests (Pollay, 1987). This paper examined the advertisements launched in nine of the most popular lifestyle magazines in China, to identify the frequently used values manifested in advertising, and its influences on the lifestyles of Chinese consumers. Two key theories are adopted in the value and advertising study: Hofstede’s five dimensions of national culture (1984) and Schwartz’s theory of basic values (1992). 525 print advertisements were selected. The advertising appeals were coded to identify the values that appeared most frequently in the advertisements. Pollay’s measurement of values manifest in advertising (1983) is used as the basic measurement guide. The value theme categories selected for content analysis were based on Schwartz’s value system. 12 values are finally adopted in the coding process: Family, Kinship affection, Accomplishment, Enjoyment, Social status, Love, Sense of belonging, Social responsibility, Utility, Self-fulfillment, Economic value, Authority power. After content analysis, we found that “utility,” “enjoyment,” “social status,” “accomplishment,” and “authority power” are the top five most frequently used values in advertisements targeting the Chinese middle and elite classes. This finding suggests that advertisements in China still play an important role in delivering utility information in product functions and effectiveness. Enjoyment is the second most frequently used value in these advertisements. Enjoyment is considered a typical western value (Cheng, 1997), which was forbidden in Confucian tradition. In Confucian tradition, enjoyment is discouraged. Working hard and not spending more than necessary are considered virtues (Hofstede and Bond, 1988). Nowadays, enjoyment is legitimated by mass media, western movies, and advertisements. Pursuing good quality life and enjoying it is considered a reward for hard work. The value of social status is the third frequently used value theme in magazine advertisements. As elite magazines are targeting the Chinese middle class, their audiences are readers who desire to move upward to a higher social status. These people are likely to have status consumption. They want to express their social status through consumer goods. The status meanings of consumer goods are usually delivered via advertisements using “social status” value. The frequent use of social status value in advertisements shows the strong need of Chinese consumers for social status. When values of consumers are consistent with the values reflected in advertising, the likeability toward advertisements, products, and brands will increase, and consequently, advertising will be more effective (Polegato and Bjerke, 2006). This study examines value and lifestyle issues from the perspective of advertising in emerging markets. The mediating role of advertising enables us to better understand the formation of and changes in the values and lifestyles of the new middle class in emerging markets, such as China. The findings of this study can also contribute to advertisers and designers by enabling them to understand the value themes in advertisements that attract them the most.