Journal articles: 'School: School of Marketing and International Business'

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Miles, Morgan P., Martin Grimmer, and Geralyn McClure Franklin. "How well do AACSB, AMBA and EQUIS manage their brands?" Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 99–116. http://dx.doi.org/10.1108/mip-06-2014-0100.

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Purpose – The purpose of this paper is to focus on the question of how well business school accreditation bodies manage their own brands. It does so by extending research on business school branding by Pitt et al. (2006) to explore how well business school accreditation organizations such as AACSB International – The Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs, and the European Foundation for Management Development Quality Improvement System manage their brands. Design/methodology/approach – An on-line survey of business school deans was conducted during October and November of 2013. SurveyMonkey was used to administer the survey to 1,131 valid e-mail addresses found for the deans of member schools. Findings – Business school deans face complex decisions in terms of marketing. The selection of which accreditation “co-brand” to seek is both strategically relevant to the market position of the business school and has numerous financial and often career implications. The findings in this research suggest that AACSB is perceived by a broad global sample of business school deans to be generally the strongest brand, and therefore likely the best choice if a school is seeking only one accreditation. Originality/value – This study contributes to the understanding of business school marketing, strategic planning, and branding in a highly competitive global market.

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Stremersch, Stefan, Russell S. Winer, and Nuno Camacho. "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing." Journal of Marketing 85, no. 5 (April 28, 2021): 1–21. http://dx.doi.org/10.1177/00222429211001050.

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Grounded in sociological agency theory, the authors study the role of the faculty research incentive system in the academic research conducted at business schools and business school health. The authors surveyed 234 marketing professors and completed 22 interviews with 14 (associate) deans and 8 external institution stakeholders. They find that research quantity contributes to the research health of the school, but not to other aspects of business school health. The r-quality of research (i.e., rigor) contributes more strongly to the research health of the school than research quantity. The q-quality (i.e., practical importance) of research does not contribute to the research health of the school but does contribute positively to teaching health and several other dimensions of business school health. The authors conclude that faculty research incentives are misaligned: (1) when monitoring research faculty, the number of publications receives too much weight, while creativity, literacy, relevance, and awards receive too little weight; and (2) faculty feel that they are insufficiently compensated for their research, while (associate) deans feel they are compensated too much for their research. These incentive misalignments are largest in schools that perform the worst on research (r - and q -) quality. The authors explore how business schools and faculty can remedy these misalignments.

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Webster, Robert L., Kevin L. Hammond, and James C. Rothwell. "Customer And Market Orientation Within AACSB Member Business Schools: Comparative Views From Three Levels Of Administrators." American Journal of Business Education (AJBE) 3, no. 7 (July 1, 2010): 79–92. http://dx.doi.org/10.19030/ajbe.v3i7.460.

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This paper is part of a stream of research dealing with customer and market orientation within higher education, specifically within business schools holding membership in AACSB-International. A market orientation strategy leading to a customer and market-oriented organizational culture is based upon the acceptance and adoption of the marketing concept. The market-oriented organization recognizes the importance of coordinating the activities of all departments, functions, and individuals in the organization to satisfy customers by delivering superior value. The market-oriented organization continually monitors customer information, competitor information, and marketplace information to design and provide superior value to its customers. Theory and empirical research suggest that higher levels of customer and market orientation result in a greater ability of the organization to reach its objectives, in other words, higher levels of organizational performance. This paper extends the current research on the use of the market orientation strategy by reporting and analyzing customer and market orientation levels (scores) toward two customer groups within AACSB member business schools. The two customer groups studied were students and employers of students. Data input from three separate administrative levels having responsibilities associated with the business school were collected and analyzed. The administrators participating in the study were academic vice-presidents, business school deans and marketing department chairs. A critical underlying question in the research is whether students and employers of students are viewed as customers by higher education administrators. Comparisons of the various reported scores are made against a benchmark established in the marketing literature and then are compared by administrative group against one another. The university academic vice-presidents, business school deans, and marketing department chairs were surveyed by way of a national mail survey. All administrators were from colleges or universities holding membership in AACSB-International. 102 Vice-Presidents, 141 Business School Deans, and 94 Marketing Department Chairs responded. The paper presents details of the research process, findings, statistical inferences, and discusses the implications of the research for schools of business and academic marketing departments.

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Chan, Kam C., Hung-Gay Fung, and Wai K. Leung. "International business research: Trends and school rankings." International Business Review 15, no. 4 (August 2006): 317–38. http://dx.doi.org/10.1016/j.ibusrev.2006.04.002.

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Mora Cortez, Roberto. "B2B marketing renaissance in business schools." Journal of Business & Industrial Marketing 34, no. 8 (October 7, 2019): 1839–49. http://dx.doi.org/10.1108/jbim-06-2019-0308.

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Purpose The purpose of this paper is to contribute to the elevation of the business-to-business (B2B) marketing field at the business school level. Design/methodology/approach The study follows a Delphi method. The authors conducted two rounds of discovery to answer: why do you think universities do not highly appreciate publications in Industrial Marketing Management, Journal of Business and Industrial Marketing or Journal of Business-to-Business Marketing? What would you suggest for improving the impact of such journals not only in the USA but around the world? Findings Through the analysis of the coding transcript, four categories were found to elevate the B2B marketing field at the business school level: B2B as uncommon ground, B2B researcher practices, marketing science underpinnings and B2B marketing journals management. Originality/value The value of current research is based on its explorative nature and application of grounded theory to provide a framework to analyze how to elevate the B2B marketing field at the business school level.

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Ellen Kelly, Mary. "Sustainable Leadership in Private International Schools: Lessons from Kuwait." Journal of Research in International Education 21, no. 3 (November 28, 2022): 242–55. http://dx.doi.org/10.1177/14752409221140628.

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The rapid, global growth of the private international school sector has raised demand for qualified school administrators to lead schools in that sector. Many administrators hired into that sector face particular challenges when coming from public systems in other countries. The question is in what ways do gaps between the training and experience of recruits and the demands of the sector compromise the sustainability of effective leadership in private international schools. There are implications for policy development around training and support for leaders in this sector as, unlike many national public systems, it lacks a supply of specifically trained leaders. This article presents a qualitative study of semi-structured interviews with 17 international school leaders who moved from national public systems abroad to private international schools in Kuwait. The major themes that emerged in those interviews were the challenges faced by leaders in adjusting to differing governance structures, the business and marketing aspects of private international schools, and managing the transience of staff. A number of similar themes have been cited in research on international schools in other world regions, although some expressions of those themes are particular to Kuwait. This article concludes with a discussion of the need to provide sustainable norms for leadership across the international school sector, with training and support to help school leaders transition and work more effectively in the sector.

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Fielden, John S., and Jean D. Gibbons. "Merit Myopia and business school faculty publications." Business Horizons 34, no. 2 (March 1991): 8–12. http://dx.doi.org/10.1016/0007-6813(91)90060-9.

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Cort, Kathryn T., Judith H. Pairan, and John K. Ryans. "The in-school marketing controversy: reaching the teenage segment." Business Horizons 47, no. 1 (January 2004): 81–85. http://dx.doi.org/10.1016/j.bushor.2003.11.012.

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Peterson, Mark, and Elizabeth A. Minton. "Teaching belief systems in marketing classes." Journal of International Education in Business 11, no. 1 (May 8, 2018): 43–62. http://dx.doi.org/10.1108/jieb-05-2016-0009.

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Purpose Marketing students need better grounding in understanding major worldviews of the twenty-first century, given nearly guaranteed, international interactions with stakeholders. As such, the purpose of this paper is to develop a pedagogy focused upon secular and religious worldviews that can be used effectively in the classroom. Design/methodology/approach A cross-cultural study using data from the USA and China examines current worldview understanding among business school students. A training session in worldviews is then conducted, and a follow-up study is used to assess worldview learning and further interest in learning more about worldviews. Findings Student understanding of worldviews is increased through a 1.5-h teaching session. Students’ interest in learning more about worldviews significantly increased after the teaching session. Practical implications Worldview training is an effective way to prepare students for interacting with stakeholders in the increasingly global world in which these students will eventually work. Business schools need to incorporate worldview training in international marketing courses, at a minimum, or offer complete courses in worldviews and related applications to business operations. Originality/value Prior research has not tested worldview training on business students, especially when comparing student learning in a more religious-based culture (USA) and a more secular-based culture (China). Thus, this research shows that worldview training is effective regardless of the culture it is used in, which is important to informing students in a growing global marketplace.

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Jiang, Bin, and Patrick J. Murphy. "Do Business School Professors Make Good Executive Managers?" Academy of Management Perspectives 21, no. 3 (August 2007): 29–50. http://dx.doi.org/10.5465/amp.2007.26421237.

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Kaplan, Andreas. "A school is “a building that has four walls…with tomorrow inside”: Toward the reinvention of the business school." Business Horizons 61, no. 4 (July 2018): 599–608. http://dx.doi.org/10.1016/j.bushor.2018.03.010.

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Hassan, Faridah, and Azlina Hanif. "Halal issues in processed food: Misuse of the Halal logo." Journal of Emerging Economies and Islamic Research 5, no. 3 (September 30, 2017): 1. http://dx.doi.org/10.24191/jeeir.v5i3.8826.

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Professor Dr Faridah Hj Hassan is a professor of Marketing and Strategic Management from Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam. She is a prolific writer and researcher in the areas of Halal food marketing and branding, Islamic tourism and strategic management. Her passion in Halal branding lends her an important role as the Director of iHalal Management and Science, FBM, UiTM. Dr Azlina Hanif is a senior lecturer of Economics from Arshad Ayub Graduate Business School, Universiti Teknologi MARA. Her research interest is in the areas of International Trade and Islamic Economics. She is currently doing research on the research performance of universities in South East Asia under the ERASMUS+ program.

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Waddock, Sandra A. "The spider's web: Influences on school performance." Business Horizons 36, no. 5 (September 1993): 39–48. http://dx.doi.org/10.1016/s0007-6813(05)80052-7.

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Barnes, A. James, and Janice K. Ferry. "Creating a niche for the environment in the business school curriculum." Business Horizons 35, no. 2 (March 1992): 3–8. http://dx.doi.org/10.1016/s0007-6813(05)80186-7.

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Maher, P. Michael. "Business School Research: Academics Should be Concerned*." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 7, no. 1 (April 8, 2009): 16–20. http://dx.doi.org/10.1111/j.1936-4490.1990.tb00524.x.

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Dority, Bree L., Mary G. McGarvey, and Patricia F. Kennedy. "Marketing Foods and Beverages in Schools: The Effect of School Food Policy on Students’ Overweight Measures." Journal of Public Policy & Marketing 29, no. 2 (September 2010): 204–18. http://dx.doi.org/10.1509/jppm.29.2.204.

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Jin, Seunga Venus, and Ehri Ryu. "Celebrity fashion brand endorsement in Facebook viral marketing and social commerce." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (March 11, 2019): 104–23. http://dx.doi.org/10.1108/jfmm-01-2018-0001.

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PurposeIn light of Facebook-based viral marketing and social commerce, the purpose of this paper is to test the moderating role of social identification with the Facebook profile owner (celebrity as aspirational reference group vs ingroup member (college student, same school) vs outgroup member (college student, different school)) in Facebook-based fashion brand marketing and management.Design/methodology/approachA randomized between-subjects experiment (celebrity’s Facebook profile vs ingroup member’s Facebook profile vs outgroup member’s Facebook profile vs control condition,n=73) was conducted. The sample was composed of college students recruited from a subject pool in a US university.FindingsResults of multiple regression analyses indicate that social identification with the Facebook profile owner and ingroup vs outgroup perception moderate the influence of consumers’ materialism, fashion involvement and opinion leadership on interpersonal attraction to the celebrity, wishful identification with the celebrity, emotional quotient, involvement with the ads, advertising believability and willingness to buy the advertised fashion products. Furthermore, the results of structural equation modeling analyses show that source credibility perception (both the celebrity who endorses her own brand and the Facebook profile owner) mediates the relationship between experimental conditions (celebrity as aspirational outgroup vs same school student as an ingroup member vs different school student as an outgroup member) and the outcome variables (interpersonal attraction to the celebrity, involvement with ads, and advertising believability) in viral marketing leveraging a social media platform.Originality/valueThis study makes several theoretical contributions to consumer psychology and provides managerial implications for Facebook-based fashion marketing and fashion brand management.

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Rotfeld, Herbert Jack. "Endowed faculty chairs are a waste of money (except mine)." Journal of Consumer Marketing 21, no. 2 (March 1, 2004): 94–96. http://dx.doi.org/10.1108/07363760410525650.

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Increasing amounts of funds are given to universities each year that are to be invested and endow special salary supplements and spending allowances for named faculty. Donors’ motives are varied, but for the schools, the special use is a way to attract and retain faculty with national research reputations. From a marketing point of view, the school administrators believe that having the funds to attract these faculty to their department rolls has a positive impact on the school’s reputation. Yet there are serious questions as to what schools actually are getting for the spending competition to attract over‐priced academic superstars while the lower paid faculty remain the main contact with students. At worst, the holders of the positions are disconnected from the broader campus community.

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Shala, Art, and Xhevat Sopi. "Communication channels consumption across awareness building, information search and school choice - perspectives from the VET sector in Kosovo." Review of Applied Socio-Economic Research 23, no. 1 (June 30, 2022): 109–18. http://dx.doi.org/10.54609/reaser.v23i1.206.

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This study aims at understanding the channels through which the students have become aware, the channels which they used to search for information on the schools and the key factor that pushed them to apply for a given school. Through a primary data research with n=788 respondents which are currently enrolled in VET across eight schools in Kosovo, the study has identified a critical importance of the word-of-mouth through family & relatives and friends on generating awareness for a given school and to share information on the school offering. As critical elements to take the decision to apply for the school has been considered the applicants visit directly to the school to get informed more on the offering and the desire to get equipped with the given qualification the school offers. It is important to note the impact that parents have across all the levels from brand awareness development to information search and decision making. The study provides pragmatic recommendations to school management on better optimizing their marketing efforts from a communication channel perspective, such as the importance of the open-days events of school and the usage of the social media channels (especially Facebook) to communicate their offering.

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Markova, Marina, Artur Modliński, and Luís Moreira Pinto. "CREATIVE OR ANALITICAL WAY FOR CAREER DEVELOPMENT? RELATIONSHIP MARKETING IN THE FIELD OF INTERNATIONAL BUSINESS EDUCATION." Creativity Studies 13, no. 1 (January 13, 2020): 99–113. http://dx.doi.org/10.3846/cs.2020.6625.

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The article presents a strategic model of the partnership in the field of business education that takes into account the specificity of the globalization and current trends on the job markets. The main research tasks were to consider the theoretical bases of relationship marketing and to examine the major trends and challenges of the job market in Russia. The article includes the results of the research on the goals in life and motivation of secondary school students, the survey among the university professors on their opinions about why students decide to study, and also the results of the international research among students of European and Russian universities. The article present various activities that the business school can use to boost the cooperation between its main shareholders. The authors suggest a matrix of interaction between universities and partner companies which composes of the tangible/intangible resources and tangible/intangible effects with the characteristics of their impact and effectiveness for both the companies and universities.

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Moore, Jesse N., Mary Anne Raymond, John D. Mittelstaedt, and John F. Tanner. "Age and Consumer Socialization Agent Influences on Adolescents’ Sexual Knowledge, Attitudes, and Behavior: Implications for Social Marketing Initiatives and Public Policy." Journal of Public Policy & Marketing 21, no. 1 (April 2002): 37–52. http://dx.doi.org/10.1509/jppm.21.1.37.17612.

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Social marketing initiatives that influence adolescents’ sexual behavior are critical given that adolescents are the most at-risk group for sexually transmitted diseases and unplanned and unwanted pregnancy. This study, involving 1343 middle school– and high school–aged students, explores relationships among several factors that potentially influence adolescents’ sexual knowledge, attitudes, and behavior. The authors examine the influence of several socialization agents, including parents, peers, and mass media. The results show that parental influence is the most consistent socialization agent across age groupings on all dependent variables studied. However, the relative influence of parents, peers, and media may vary between middle school– and high school–aged adolescents. The authors discuss implications for social marketing initiatives, public policy, and further research.

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White, Lawrence J. "Business School Economics and Antitrust: What's Thought and What's Taught." Journal of Public Policy & Marketing 21, no. 2 (September 2002): 254–56. http://dx.doi.org/10.1509/jppm.21.2.254.17576.

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Lülfs-Baden, Frederike, José I. Rojas-Méndez, and Achim Spiller. "Young Consumers' Evaluation of School Meals." Journal of International Food & Agribusiness Marketing 20, no. 4 (October 9, 2008): 25–57. http://dx.doi.org/10.1080/08974430802355432.

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Dickson, Peter Reid. "Toward a General Theory of Competitive Rationality." Journal of Marketing 56, no. 1 (January 1992): 69–83. http://dx.doi.org/10.1177/002224299205600107.

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The author develops a theory of competitive rationality that proposes a firm's success depends on the imperfect procedural rationality of its marketing planners. Theories of economic psychology and information economics are integrated with the Austrian economic school of thought and with marketing management concepts and scholarship. Implications for managers and scholars are discussed.

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Osayawe Ehigie, Benjamin, and Megan Taylor. "Managing students' loyalty to school after graduation through relationship marketing." TQM Journal 21, no. 5 (August 21, 2009): 502–16. http://dx.doi.org/10.1108/17542730910983416.

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Dominic, Elizabeth, Vijay Victor, Robert Jeyakumar Nathan, and Swetha Loganathan. "Procedural Justice, Perceived Organisational Support, and Organisational Citizenship Behaviour in Business School." Organizacija 54, no. 3 (August 1, 2021): 193–209. http://dx.doi.org/10.2478/orga-2021-0013.

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Abstract Background/Purpose: The effectiveness of a Business School depends on the extra role behaviours or Organ-isational Citizenship Behaviour (OCB) of its committed academics. The social exchange theory postulates that employees tend to display OCB when they know how their organisation would treat them. As B-School academics’ inclination towards OCB is less understood, this study examines the interaction between Procedural Justice (PJ), Perceived Organisational Support (POS) and Organisational Citizenship Behaviour (OCB) among B-School academics. Methods: A survey was carried out to collect data from B-School academics, 378 responses were collected from B-Schools from the state of Kerala, India. Data validity and reliability analyses, and direct and indirect effects of research variables were tested using Partial Least Square (PLS) path modelling. Results: The results indicate PJ positively influences POS as well as dimensions of the OCB for B-School academics. Contrary to previous OCB studies, this study finds that POS do not significantly relate to Courtesy. The findings also show that POS fully mediates PJ’s relationship with Altruism, Conscientiousness and Civic Virtues of B-School academics. Conclusion: This research explains the dynamics of PJ and POS towards OCB in a B-School setting. The academic setting of this study provides more insight into the relationships and provides insights into enhancing the organisational citizenship behaviour of academics in enhancing educational outcomes. Further, it also adds to existing understanding of organisational behaviour theory.

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Faria, João Ricardo, and Franklin G. Mixon. "Opportunism vs. Excellence in Academia: Quality Accreditation of Collegiate Business Schools." American Business Review 25, no. 1 (May 2022): 4–24. http://dx.doi.org/10.37625/abr.25.1.4-24.

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This study extends the literature on the (in)effectiveness of quality accreditation by examining how standards adopted by an accrediting or research agency, such as the Association to Advance Collegiate Schools of Business International (AACSB), can be manipulated by academic units, such as collegiate schools of business. We present a hierarchical differential game between a collegiate business school and its accrediting agency to advance the hypothesis that strategic or opportunistic behavior occurs where heterogeneity in academic achievement exists, as represented by an uneven distribution of academic achievement resulting either from the presence of both unproductive and highly productive faculty or periods of high academic productivity followed by other periods of low academic productivity. Statistical explorations utilizing data from senior management faculty affiliated with both the highest-ranking and lowest-ranking colleges and universities in the U.S. are suggestive of the presence of incentives facing some U.S. business schools to behave strategically or opportunistically in terms of quality accreditation.

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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 6." International Business Research 10, no. 6 (May 27, 2017): 270. http://dx.doi.org/10.5539/ibr.v10n6p270.

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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 10, Number 6 Ahmad Mahmoud Ahmad Zamil, King Saud University RCC, JordanAlina Badulescu, University of Oradea, RomaniaNasim Saadati, Panjab University, IndiaAmran Awang, Head of Entrepreneurship Center, MalaysiaAlireza Athari, Eastern Mediterranean University, IranSerhii Kozlovskiy, Donetsk National University, UkraineMaria Teresa Bianchi, University of Rome “LA SAPIENZA”, ItalyMongi Arfaoui, University of Monastir, TunisiaAurelija Burinskiene, Vilnius Gediminas Technical University, LithuaniaHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaGiuseppe Granata, University of Cassino and Southen Lazio, ItalyVincent Grèzes, University of Applied Sciences Western Switzerland (HES-SO Valais-Wallis), SwitzerlandGianluca Ginesti, University of Naples “FEDERICO II”, ItalyAbedalqader Rababah, Arab Open University, OmanMuath Eleswed, American University of Kuwait, USAFrancesco Ciampi, Florence University, ItalyGeorgeta Dragomir, “Danubius” University of Galati, RomaniaFabio De Felice, University of Cassino and Southern Lazio, ItalyLadislav Mura, University of Ss. Cyril and Methodius in Trnava, SlovakiaMalgorzata Koszewska, Lodz University of Technology, PolandManlio Del Giudice, University of Rome "Link Campus", ItalyManuela Rozalia Gabor, “Petru Maior” University of Tîrgu Mureş, RomaniaMaria do Céu Gaspar Alves, University of Beira Interior, PortugalMihaela Simionescu, Institute for Economic Forecasting of the Romanian Academy, RomaniaModar Abdullatif, Middle East University, JordanJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainRadoslav Jankal, University of Zilina, SlovakiaRafiuddin Ahmed, James Cook University, AustraliaTerrill Frantz, Peking University HSBC Business School, USAVassili JOANNIDES de LAUTOUR, Grenoble École de Management (France) and Queensland University of Technology School of Accountancy (Australia), FranceMohsen Malekalketab Khiabani, University Technology Malaysia, MalaysiaMaria J. Sanchez-Bueno, Universidad Carlos III se Madrid, SpainCheng Jing, eBay, Inc. / University of Rochester, USAArash Riasi, University of Delaware, USASumathisri Bhoopalan, Sastra University, IndiaFevzi Esen, Istanbul Medeniyet University, TurkeyAshford C Chea, Benedict College, USA

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George, Richard J., and Thomas E. McDuffie. "Adolescents' Food Attitudes and Behaviors During the School Day." Journal of Food Products Marketing 14, no. 1 (October 30, 2007): 37–50. http://dx.doi.org/10.1300/j038v14n01_03.

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Setyawan, Anton Agus, Bernardinus M. Purwanto, Basu Swastha Dharmmesta, and Sahid Susilo Nugroho. "Relationship Marketing Estimation Model in Emerging Economies: Dyadic Versus Non-dyadic Approach." Organizations and Markets in Emerging Economies 10, no. 2 (December 31, 2019): 174–95. http://dx.doi.org/10.15388/omee.2019.10.9.

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The purpose of this study is to analyze two estimation models related to relationship marketing in business-to-business interactions in the context of emerging economies. We compare two estimation models – one based on a dyadic approach and another based on a non-dyadic approach. We estimate these two models and compare their results to see which one is more suitable to be used as a theoretical relationship marketing model. We developed a survey comprising 204 dyadic observations of retailers and their suppliers and used a purposive sampling method. Three different observations correspond to three different estimation models. This study shows that the estimation model based on a dyadic approach has a better model fit than the model based on a non-dyadic approach regarding relationship marketing in a business-to-business context. The dyadic model also gives more accurate information to explain behaviour among companies involved in business relationships. Furthermore, this study explains how to examine estimation models in a relationship marketing context using dyadic and non- dyadic approaches. We also develop methods for examining dyadic perceptions of companies involved in business relationships. Our results contribute to the IMP school of thought in relationship marketing.

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Baba, Vishwanath V. "BEYOND MEASURING CANADIAN BUSINESS SCHOOL RESEARCH OUTPUT AND IMPACT: A COMMENTARY." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 19, no. 3 (April 8, 2009): 207–9. http://dx.doi.org/10.1111/j.1936-4490.2002.tb00267.x.

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Marquez, Armin, Beth A. Cianfrone, and Timothy Kellison. "Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports." International Journal of Sports Marketing and Sponsorship 21, no. 3 (April 2, 2020): 527–41. http://dx.doi.org/10.1108/ijsms-07-2019-0080.

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PurposeThe paper investigates the factors influencing spectators’ adoption of digital (mobile) ticketing by expanding the Technology Acceptance Model (TAM; Davis, 1989) to include two variables overlooked in previous ticketing research: (1) trust of digital ticketing and (2) willingness to pay convenience fees. The study provides information on consumer behavior that may aid sports managers’ decision-making.Design/methodology/approachThrough a paper-and-pencil survey of high school American football spectators (N = 523) over 12 games, the study examined perceived ease of use, perceived usefulness, the trust of digital ticketing, willingness to pay convenience fees and their effects on spectators’ intention to use digital ticketing.FindingsTrust of digital ticketing, willingness to pay a convenience fee and the perceived ease of use were found to influence the perceived usefulness of the technology, which, in turn, had a significant effect on the intention to use. Willingness to pay fees also had a direct effect on intention.Research limitations/implicationsAlthough every intention was made to ascertain a diverse sampling of schools (urban vs. suburban, large vs. small), it is worth noting that the sample location may be a limitation for the overall applicability.Practical implicationsThe manuscript includes practical applications for marketers and ticket sales staff. Digital (mobile) ticketing is on the rise. As segments like high school athletics adopt the technology, spectators’ evaluation of digital ticketing must be considered, given its impact on intentions to use.Originality/valueThe findings support the use of willingness to pay convenience fees and trust of digital ticketing as considerations in the TAM for understanding digital ticketing.

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Hidayat, Taufik. "Strategi Peningkatan Kualitas Lulusan Smk Melalui Konsep Cluster Bidang Keahlian Dan Sertifikasi Siswa." Al-Rabwah 14, no. 01 (March 23, 2021): 75–89. http://dx.doi.org/10.55799/jalr.v14i01.45.

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This article present a strategy to improve the student graduate quality of vocational high school, with the concept the competence cluster area and student certification. The competence cluster area is a grouping of vocational high schools in each regency based on their competence, namely : Technology and Engineering competence area, consist of Industrial Mechanical Engineering, Welding, Ottomotive, Mining, Fisheries, Shipping, Cruising, Technology and Informatics. Business and Management competence area, consist of : Accounting, Office Administration, Marketing, Cullinary Art and Fashion. Agriculture and Agribusiness competence area, consist of : Agricultural Engineering, Food Crop Agribusiness, Horticultural Agribusiness and Agrotechnology. Health competence area, consist of : Nursing, Analytical chemistry and pharmacy. From four competence area above submitted as the best schools in their fields to become LSP P1, namely professional certification institute P1 and also as Competency Test place for students in their respective regions, with standard Professional Certification National Agency (BNSP) and also students who follow both public and private district will get a professional certificate issued by BNSP. So that, with formally the student graduate quality of Vocational high school in the region have the same standard that set BNSP standards or national standard. In Accordance, the graduate standard with BNSP, to enter the business world and industry, we already have equality both nationally and internationally.

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Штейн and E. Shteyn. "Innovations in high school management and the motivation theory in Germany." Management of the Personnel and Intellectual Resources in Russia 2, no. 6 (December 16, 2013): 33–37. http://dx.doi.org/10.12737/2403.

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A new tendency aimed to optimize and change the management structure of German colleges and universities has recently been gaining more and more significance. Innovations concern not only the general style of university management, but also changes in separate lines of college business. In almost every activity of the college methods of traditional business management have been introduced, be it creation of an international image, usage of marketing strategies in the process of positioning the college on the market of higher education or creation of funds. This article´s goal is to describe the Principal-Agent theory and the possibilities of its introduction into a very specific market of higher education. It gives a general overview of such topics as motivation theory of academic staff and control of the professor’s performance. The motivation theory presented in this article considers the specific characteristics of professors in terms of Human Resources such as the fact that it is almost impossible to motivate these people only with monetary incentives. It helps to develop certain methods of influence on the professor’s performance in the university as well as it describes positive and negative effects of performance-based compensation and benefits and disadvantages of the piece wage incentive system. Furthermore, the possibility to compare the characteristics and differences of methods of motivation in high school in Germany and Russia can give the reader an insight on how the high school management can develop in the future.

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Tajidan, Tajidan, Efendy Efendy, Halil Halil, and Edy Fernandez. "Prosfek Penumbuhan Wirausahawan Muda Pertanian (PWMP) Di Pulau Lombok." Jurnal Gema Ngabdi 1, no. 2 (July 23, 2019): 48–55. http://dx.doi.org/10.29303/jgn.v1i2.16.

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The objectives of the community service are: maintaining the alumni commitment as agricultural young entrepreneurs; increase the capacity and ability of alumni in the management of business in agriculture; increasing the business scale by adding the ability to finance agribusiness businesses; and developing business networks (net-working) and financing and marketing cooperation. The output expected as an output of this service activity is an article published in national or international journals. To achieve the purpose of this service, it is carried out with a coaching and mentoring approach. Coaching is done by the focus group discussion (FGD) method, training with the agribusiness field school method, and mentoring in the problem solving method. From a series of implementation activities can be summarized as follows: the commitment of alumni as young agricultural entrepreneurs is still able to be held which is shown by the still strong spirit and entrepreneurial spirit; (the alumni who are members of the PWMP Group have the ability to increase the capacity of business management in agriculture, including 3 (three) of the 7 (seven) PWMP groups that have opened business branches and appointed employees to assist production activities and services to customers; in general there has been an increase in the ability of financing sourced from an average allowance for operating results of 18.3% from November 2017 to July 2018 or 2.29% / month; and the development of business networks and marketing is still an obstacle for most young agricultural entrepreneurs, except the PWMP Bintang Tani Group which has a business network and regular customers in the marketing aspect.

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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 10." International Business Research 10, no. 10 (September 27, 2017): 241. http://dx.doi.org/10.5539/ibr.v10n10p241.

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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 10, Number 10Alina Badulescu, University of Oradea, RomaniaAshford C Chea, Benedict College, USAAtallah Ahmad Alhosban, Aqaba University of Technology, JordanAurelija Burinskiene, Vilnius Gediminas Technical University, LithuaniaBenjamin James Inyang, University of Calabar, NigeriaCelina Maria Olszak, University of Economics in Katowice, PolandDea’a Al-Deen Al-Sraheen, Al-Zaytoonah University of Jordan, JordanEjindu Iwelu MacDonald Morah, University of Westminster, London, UKEva Mira Bolfíková, Univerzity of P. J. Šafárik in Košice, Slovak RepublicFederica De Santis, University of Pisa , ItalyFlorin Ionita, The Bucharest Academy of Economic Studies, RomaniaFoued Hamouda, Ecole Supérieure de Commerce, TunisiaFrancesco Ciampi, Florence University, ItalyHanna Trojanowska, Warsaw University of Technology, PolandHerald Monis, Milagres College, IndiaHongliang Qiu, Tourism College of Zhejiang, ChinaHsiao-Ching Kuo, Washington and Jefferson College, USAHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaJoanna Katarzyna Blach, University of Economics in Katowice, PolandJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainMansour Esmaeil Zaei, Panjab University, India/IranMarcelino José Jorge, Evandro Chagas Clinical Research Institute of Oswaldo Cruz Foundation, BrazilMaria Teresa Bianchi, University of Rome “LA SAPIENZA”, ItalyMithat Turhan, Mersin University, TurkeyMuath Eleswed, American University of Kuwait, USAPascal Stiefenhofer, University of Brighton, UKRadoslav Jankal, University of Zilina, SlovakiaRafiuddin Ahmed, James Cook University, AustraliaRoberto Campos da Rocha Miranda, University Center Iesb, BrazilRoxanne Helm Stevens, Azusa Pacific University, USASang-Bing Tsai, University of Electronic Science and Technology of China, ChinaSerhii Kozlovskiy, Donetsk National University, UkraineShun Mun Helen Wong, The Hong Kong Polytechnic University, Hong KongSumathisri Bhoopalan, Sastra University, IndiaVassili JOANNIDES de LAUTOUR, Grenoble École de Management (France) and Queensland University of Technology School of Accountancy (Australia), FranceVincent Grèzes, University of Applied Sciences Western Switzerland (HES-SO Valais-Wallis), SwitzerlandWejdene Yangui, Institute of High Business Studies of Sfax _ Tunisia (IHEC), Tunisia

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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 7." International Business Research 10, no. 7 (June 28, 2017): 185. http://dx.doi.org/10.5539/ibr.v10n7185-186.

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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 10, Number 7 Abedalqader Rababah, Arab Open University, OmanAlina Badulescu, University of Oradea, RomaniaAlireza Athari, Eastern Mediterranean University, IranAmran Awang, Head of Entrepreneurship Center, MalaysiaAnca Gabriela Turtureanu, “DANUBIUS” University Galati, RomaniaAndrea Carosi, University of Sassari, ItalyAnna Paola Micheli, Univrtsity of Cassino and Southern Lazio, ItalyArash Riasi, University of Delaware, USAAshford C Chea, Benedict College, USABenjamin James Inyang, University of Calabar, NigeriaCheng Jing, eBay, Inc. / University of Rochester, USACristian Marian Barbu, “ARTIFEX” University, RomaniaGilberto Marquez-Illescas , Clarkson University , USAGiuseppe Granata, University of Cassino and Southen Lazio, ItalyGrzegorz Zasuwa, The John Paul II Catholic University of Lublin, PolandHanna Trojanowska, Warsaw University of Technology, PolandHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaIonela-Corina Chersan, “Alexandru Ioan Cuza” University from Iași, RomaniaJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainKaren Gulliver, Argosy University, Twin Cities, USAManlio Del Giudice, University of Rome "Link Campus", ItalyMaria do Céu Gaspar Alves, University of Beira Interior, PortugalMaria J. Sanchez-Bueno, Universidad Carlos III se Madrid, SpainMaria Teresa Bianchi, University of Rome “LA SAPIENZA”, ItalyMaria-Madela Abrudan, University of ORADEA, RomaniaMiriam Jankalová, University of Zilina, SlovakiaMohamed Abdel Rahman Salih, Taibah University, Saudi ArabiaMohamed Rochdi Keffala, University of Kairouan, TunisiaMohsen Malekalketab Khiabani, University Technology Malaysia, MalaysiaMongi Arfaoui, University of Monastir, TunisiaOzgur Demirtas, Turkish Air Force Academy, TurkeyRadoslav Jankal, University of Zilina, SlovakiaRafiuddin Ahmed, James Cook University, AustraliaRaphaël Dornier, Université Savoie Mont Blanc, FranceRoberto Campos da Rocha Miranda, University Center Iesb, BrazilRoxanne Helm Stevens, Azusa Pacific University, USASang-Bing Tsai, University of Electronic Science and Technology of China, ChinaValeria Stefanelli, Università degli Studi Niccolò Cusano, ItalyVassili JOANNIDES de LAUTOUR, Grenoble École de Management (France) and Queensland University of Technology School of Accountancy (Australia), FranceVincent Grèzes, University of Applied Sciences Western Switzerland (HES-SO Valais-Wallis), SwitzerlandYan Lu, University of Central Florida, USA

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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 7." International Business Research 10, no. 7 (June 28, 2017): 185. http://dx.doi.org/10.5539/ibr.v10n7p185.

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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 10, Number 7 Abedalqader Rababah, Arab Open University, OmanAlina Badulescu, University of Oradea, RomaniaAlireza Athari, Eastern Mediterranean University, IranAmran Awang, Head of Entrepreneurship Center, MalaysiaAnca Gabriela Turtureanu, “DANUBIUS” University Galati, RomaniaAndrea Carosi, University of Sassari, ItalyAnna Paola Micheli, Univrtsity of Cassino and Southern Lazio, ItalyArash Riasi, University of Delaware, USAAshford C Chea, Benedict College, USABenjamin James Inyang, University of Calabar, NigeriaCheng Jing, eBay, Inc. / University of Rochester, USACristian Marian Barbu, “ARTIFEX” University, RomaniaGilberto Marquez-Illescas , Clarkson University , USAGiuseppe Granata, University of Cassino and Southen Lazio, ItalyGrzegorz Zasuwa, The John Paul II Catholic University of Lublin, PolandHanna Trojanowska, Warsaw University of Technology, PolandHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaIonela-Corina Chersan, “Alexandru Ioan Cuza” University from Iași, RomaniaJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainKaren Gulliver, Argosy University, Twin Cities, USAManlio Del Giudice, University of Rome "Link Campus", ItalyMaria do Céu Gaspar Alves, University of Beira Interior, PortugalMaria J. Sanchez-Bueno, Universidad Carlos III se Madrid, SpainMaria Teresa Bianchi, University of Rome “LA SAPIENZA”, ItalyMaria-Madela Abrudan, University of ORADEA, RomaniaMiriam Jankalová, University of Zilina, SlovakiaMohamed Abdel Rahman Salih, Taibah University, Saudi ArabiaMohamed Rochdi Keffala, University of Kairouan, TunisiaMohsen Malekalketab Khiabani, University Technology Malaysia, MalaysiaMongi Arfaoui, University of Monastir, TunisiaOzgur Demirtas, Turkish Air Force Academy, TurkeyRadoslav Jankal, University of Zilina, SlovakiaRafiuddin Ahmed, James Cook University, AustraliaRaphaël Dornier, Université Savoie Mont Blanc, FranceRoberto Campos da Rocha Miranda, University Center Iesb, BrazilRoxanne Helm Stevens, Azusa Pacific University, USASang-Bing Tsai, University of Electronic Science and Technology of China, ChinaValeria Stefanelli, Università degli Studi Niccolò Cusano, ItalyVassili JOANNIDES de LAUTOUR, Grenoble École de Management (France) and Queensland University of Technology School of Accountancy (Australia), FranceVincent Grèzes, University of Applied Sciences Western Switzerland (HES-SO Valais-Wallis), SwitzerlandYan Lu, University of Central Florida, USA

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Kim, Minkil, and James Zhang. "Structural relationship between market demand and member commitment associated with the marketing of martial arts programs." International Journal of Sports Marketing and Sponsorship 20, no. 3 (August 5, 2019): 516–37. http://dx.doi.org/10.1108/ijsms-05-2016-0019.

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Purpose This study was conducted to ensure that the selected antecedent concepts, including market demand and psychological factors, were fully focused and studied in detail and depth. The purpose of this paper is to develop and test a theoretical framework that specifies direct and indirect relationships among market demand, perceived benefits, perceived constraint, perceived value, consumer satisfaction and member commitment in martial arts programs. Design/methodology/approach Research participants (n=595) were martial arts school participants, who resided in the USA. A confirmatory factor analysis was conducted to evaluate the measurement model and the proposed model was tested by conducting structural equation modeling analyses. Findings Findings of this study indicated that perceived benefits and perceived constraints partially mediated the relationship between the market demand factors and perceived value, which in turn influenced member satisfaction and commitment. Economic Condition Consideration was found to be the most critical predictor of market demand. Originality/value Generating what-to-do and how-to-do implications that were specific to martial arts school and marketing practices were the priority of the investigators of this study. Administrators of martial arts programs may consider adopting the resultant theoretical framework as a general guide in their marketing efforts to recruit and retain program participants.

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Bush, Alan J. "Marketing in an Electronic Age. Buzzell, Robert D. (Ed.). Boston, MA: Harvard Business School Press, 1985. 404 Pp. $32.50." Journal of Advertising 15, no. 1 (March 1986): 55–56. http://dx.doi.org/10.1080/00913367.1986.10672996.

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Singer, Abraham. "Can Ethics Be Taught? Perspectives, Challenges, and Approaches at Harvard Business SchoolCan Ethics Be Taught? Perspectives, Challenges, and Approaches at Harvard Business School By PiperThomas R., GentileMary C., and ParksSharon D., Boston, MA: Harvard Business School Press, 1993 — 208 pages, $19.95." Academy of Management Perspectives 7, no. 4 (November 1993): 86–87. http://dx.doi.org/10.5465/ame.1993.9503103248.

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Kanters, Michael A., Jason N. Bocarro, P. Brian Greenwood, Jonathan M. Casper, Luis Suau, and Thomas L. McKenzie. "Determinants of middle school sport participation: a comparison of different models for school sport delivery." International Journal of Sport Management and Marketing 12, no. 3/4 (2012): 159. http://dx.doi.org/10.1504/ijsmm.2012.052665.

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Kellison, Timothy B., Jordan R. Bass, Brent D. Oja, and Jeffrey D. James. "Brand management in top-tier college athletics: examining and explaining mark-usage policies." International Journal of Sports Marketing and Sponsorship 17, no. 3 (August 1, 2016): 219–42. http://dx.doi.org/10.1108/ijsms-08-2016-014.

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Purpose – The practice of an interscholastic athletic department reproducing the logo of a collegiate team for its own use is becoming increasingly visible. In response to this growth, many collegiate licensing departments have begun actively enforcing zero-tolerance policies that prohibit third parties from using their respective colleges’ trademarks. Conversely, other institutions have exercised discretion by allowing high school programs to use their athletic departments’ logos only after receiving assurances from the high school that it will adhere to strict usage guidelines. The paper aims to discuss these issues. Design/methodology/approach – The paper provides a thorough discussion on the concept of brand dilution and its application to sport. More specifically the study gives an account of the strategies employed by trademark specialists to protect (and in some cases, enhance) the equity of their brands. To identify these strategies, a qualitative questionnaire was employed, which was completed by 13 brand managers representing institutions from the Atlantic Coast Conference, Big 12 Conference, Big Ten Conference, Mid-American Conference, Missouri Valley Conference, Pac-12 Conference, and the Southeastern Conference. Findings – Qualitative questionnaire responses from collegiate brand managers suggest that licensing departments differ in their perceptions of the outcomes associated with allowing logo replication in high school athletic departments. Originality/value – Perceived consequences of two enforcement strategies – prohibitive and cooperative – are highlighted, as are implications and directions for future research.

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Jones, Gareth J., Moonsup Hyun, Michael B. Edwards, Jonathan Casper, Jason N. Bocarro, and James Lynch. "Is “school sport” associated with school belongingness? Testing the influence of school sport policy." Sport Management Review 23, no. 5 (November 2020): 925–36. http://dx.doi.org/10.1016/j.smr.2019.12.003.

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Guiyu, Dai, and Cai Yi. "Application of Case-Task Based Approach in Business English Teaching—A Case Study of the Marketing Course in SEIB of GDUFS." Higher Education Studies 7, no. 1 (January 16, 2017): 23. http://dx.doi.org/10.5539/hes.v7n1p23.

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Business English Teaching aims at cultivating students’ ability to analyze and solve problems, improving students’ comprehensive language competence and honing their business practical skills. Adhering to the principle of learning by doing and learning by teaching others, Case-Task Based Approach emphasizes students’ ability of language use in authentic situation as well as their competence of taking part in social practices, which, to a large extent, corresponds to the objectives of Business English Teaching. Based on a diachronic combing of research ideas of Case-Task Based Approach, this writing analyzes the marketing course offered in School of English for International Business of Guangdong University of Foreign Studies through Case-Task Based Approach, expounds the implementation process of this approach and investigates into its strengths and weaknesses. Finally this writing will have a tentative exploration on how to improve the approach in practice so as to enhance the understanding of its application in Business English Teaching.

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Kanapickaitė, Jolanta. "Individualization and Communality in the Context of Vocational Training." Pedagogika 110, no. 2 (June 10, 2013): 57–65. http://dx.doi.org/10.15823/p.2013.1819.

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This article discloses individualization / communality in the studies process of designers, photographers-technologists, engineers, marketing, communications and health care specialists. The research was done in 2009–2012 years of studies in Vilnius college, Kaunas college, International school of law and business, Vilnius Gediminas technical university, Vilnius Art academy, Vilnius college of technologies and design studies programs: marketing, advertisement, marketing and management, creative industries, visual communication, general practice nursing, biomedical diagnostics, hygienic and decorative cosmetics, physical therapy, graphic design, interior design, interactive design and photography technologies, building services, construction, geodesy and cadaster, heating energetic. The aim of this article is to disclose individualization / communality in the vocational studies process of designers-photographers technologists, engineers, marketing, and communication and health care specialists. Research data showed what communality the general direction of engineers’ and health care specialist vocational is training. And the statistical data analysis revealed the following: artist and manager named individualization as a general direction of vocational training.

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Cattani, Kyle, and Goker Aydin. "An interview with Hau L. Lee: Thoma Professor of Operations, Information and Technology at the Stanford Graduate School of Business." Business Horizons 57, no. 4 (July 2014): 459–62. http://dx.doi.org/10.1016/j.bushor.2014.03.006.

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Bell, Jim, Maurice Murray, and Kate Madden. "Developing Exportise: An Irish Perspective." International Small Business Journal: Researching Entrepreneurship 10, no. 2 (January 1992): 37–53. http://dx.doi.org/10.1177/026624269201000203.

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JIM BELL, MAURICE MURRAY AND KATE Madden are with the University of Ulster atJordanstown, Northern Ireland. Since 1986 the Northern Ireland Department of Economic Development has sponsored a series of export training programmes focusing on European and North American markets. Initially, these activities were developed in conjunction with AnCo (now FAS), the training agency in the Republic of Ireland and were partially funded by the International Fund for Ireland. In 1989, due to a change in remit, FAS took a decision to target training towards school leavers rather than graduates, thereby suspending their involvement. The DED increased their involvement, however, thus enabling more Northern Irish firms and graduates to benefit from the initiative. This paper focuses on the Export Marketing Training Programme, which aims to develop export competence among small Irish firms while at the same time increasing the stock of exportise by developing future generations of international marketing managers. Following an outline of the salient features of the programmes, discussion centres on an evaluation of their impact on the export performance of participating firms and on benefits derived by young graduates who have been involved in the previous programmes.

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Beam, Henry H. "eBrands: Building an Internet Business at Breakneck SpeedeBrands: Building an Internet Business at Breakneck SpeedBy CarpenterPhil Boston: Harvard Business School Press 2000. 301 pages, hard cover, $25.95." Academy of Management Perspectives 14, no. 4 (November 2000): 153–54. http://dx.doi.org/10.5465/ame.2000.3979829.

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Spector, Bert A. "Leading the RevolutionLeading the RevolutionBy HamelGary. Boston: Harvard Business School Press, 2000. 325 pages, hard cover, $29.95." Academy of Management Perspectives 14, no. 4 (November 2000): 151–53. http://dx.doi.org/10.5465/ame.2000.3979828.

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Journal articles on the topic 'School: School of Marketing and International Business'

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