Academic literature on the topic 'School: School of Marketing and International Business'
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Journal articles on the topic "School: School of Marketing and International Business"
Miles, Morgan P., Martin Grimmer, and Geralyn McClure Franklin. "How well do AACSB, AMBA and EQUIS manage their brands?" Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 99–116. http://dx.doi.org/10.1108/mip-06-2014-0100.
Full textStremersch, Stefan, Russell S. Winer, and Nuno Camacho. "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing." Journal of Marketing 85, no. 5 (April 28, 2021): 1–21. http://dx.doi.org/10.1177/00222429211001050.
Full textWebster, Robert L., Kevin L. Hammond, and James C. Rothwell. "Customer And Market Orientation Within AACSB Member Business Schools: Comparative Views From Three Levels Of Administrators." American Journal of Business Education (AJBE) 3, no. 7 (July 1, 2010): 79–92. http://dx.doi.org/10.19030/ajbe.v3i7.460.
Full textChan, Kam C., Hung-Gay Fung, and Wai K. Leung. "International business research: Trends and school rankings." International Business Review 15, no. 4 (August 2006): 317–38. http://dx.doi.org/10.1016/j.ibusrev.2006.04.002.
Full textMora Cortez, Roberto. "B2B marketing renaissance in business schools." Journal of Business & Industrial Marketing 34, no. 8 (October 7, 2019): 1839–49. http://dx.doi.org/10.1108/jbim-06-2019-0308.
Full textEllen Kelly, Mary. "Sustainable Leadership in Private International Schools: Lessons from Kuwait." Journal of Research in International Education 21, no. 3 (November 28, 2022): 242–55. http://dx.doi.org/10.1177/14752409221140628.
Full textFielden, John S., and Jean D. Gibbons. "Merit Myopia and business school faculty publications." Business Horizons 34, no. 2 (March 1991): 8–12. http://dx.doi.org/10.1016/0007-6813(91)90060-9.
Full textCort, Kathryn T., Judith H. Pairan, and John K. Ryans. "The in-school marketing controversy: reaching the teenage segment." Business Horizons 47, no. 1 (January 2004): 81–85. http://dx.doi.org/10.1016/j.bushor.2003.11.012.
Full textPeterson, Mark, and Elizabeth A. Minton. "Teaching belief systems in marketing classes." Journal of International Education in Business 11, no. 1 (May 8, 2018): 43–62. http://dx.doi.org/10.1108/jieb-05-2016-0009.
Full textJiang, Bin, and Patrick J. Murphy. "Do Business School Professors Make Good Executive Managers?" Academy of Management Perspectives 21, no. 3 (August 2007): 29–50. http://dx.doi.org/10.5465/amp.2007.26421237.
Full textDissertations / Theses on the topic "School: School of Marketing and International Business"
Mahmoud, Rudaina. "The main determinants of international student identification with a UK middle ranking business school corporate brand : an international marketing perspective." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/13820.
Full textZachhuber, Bernhard, and Per Adolfsson. "Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18316.
Full textGonzalez, M. F., Y. Cohen-Charash, K. Busse, M. L. Ambrose, D. E. Gibson, A. R. Grotto, R. E. Johnson, Lorianne D. Mitchell, J. I. Sanchez, and L. M. Steele. "Psych’d Up for Business School: Preparing I-O Psychologists for Business School Careers." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/8310.
Full textLi, Helen Hai Yan. "An exploration of relationship development and management in international business schools : MBA Students' perspectives." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/an-exploration-of-relationship-development-and-management-in-international-business-schools-mba-students-perspectives(5f0237e8-cd42-421a-8d65-06787380a410).html.
Full textVokál, Pavel. "Strategická analýza International School of Business and Management." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4056.
Full textDemacopoulos, Alexander Christos. "International engineering and construction business environments." Thesis, Massachusetts Institute of Technology, 1987. http://hdl.handle.net/1721.1/52894.
Full textMcGreevy, Jeanette Sue. "No school business official left behind School business officials, superintendents, and role theory--Association of school business officials (ASBO) international professional standards and job proficiency /." [Ames, Iowa : Iowa State University], 2006.
Find full textHanaeus, Amanda, Jelena Filipovic, and Meagan Jonsson. "International Students Integration Into the City : A Case Study of Jönköping International Business School." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18975.
Full textHuang, Wei, Elena Paraschiv, and Dung Do Thuy. "Technology acceptance in blended learning: The case of Jönköping International Business School." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28709.
Full textDen nya eran av teknik i dagens samhälle gör att allt måste uppdateras. Detta utgör en ny utmaning för utbildningen som bör anpassa sig till denna tekniska utveckling. Dessutom, som en följd av det teoretiska gapet som separeras från praxis i handelshögskolor är det tydligt att universiteten knappast kan hjälpa studenter att skaffa sig underförstådd kunskap. På grund av det här problemet kan handelshögskolor begränsa potentialen av studentens framgång. Däremot visar vår forskning att användningen av tekniken i det flippade klassrummet kan bidra till att förbättra situationen. Denna studie undersöker effektiviteten i teknikanvändning i klassrummet såväl som utanför klassrummet genom att intervjua fem lärare inom olika områden av undervisning på Jönköping Internationella Handels Högskola. Resultaten visar att det är många aspekter som bör beaktas, såsom policy, utvecklingsarbete av lärare, utveckling av VLE i tillägg till andra tekniska förbättringar, innan man applicerar tekniken i det flippade klassrummet.
Pierson, Gina Lee. "Program manual for international business academies." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2865.
Full textBooks on the topic "School: School of Marketing and International Business"
C, Arize Augustine, ed. Balance of payments adjustment: Macro facets of international finance revisited. Westport, Conn: Greenwood Press, 2000.
Find full textKyu-sŏng, Chin, ed. Inch'ŏn chiyŏk chungso kiŏp such'ul mak'eti'ng yŏngnyang kanghwa pangan: Strategies for enhancing export marketing ability of small & medium businesses in Incheon. Inch'ŏn Kwangyŏksi: Inch'ŏn Palchŏn Yŏn'guwŏn, 2007.
Find full textHolcomb, John H. Educational marketing: A business approach to school-community relations. Lanham, Md: University Press of America, 1993.
Find full textVinten, Gerald. International internal audit education: The City University Business School experience. London: City University Business School, 1992.
Find full textWillows, David, and Adèle Hodgson. Effective marketing, communications and development. Suffolk: John Catt Educational Ltd., 2010.
Find full textCiampi, Francesco, ed. Emerging Issues and Challenges in Business & Economics: Selected Contributions from the 8th Global Conference. Florence: Firenze University Press, 2009. http://dx.doi.org/10.36253/978-88-6453-061-1.
Full textStern, David. School-to-work policy insights from recent international developments. Berkeley, CA: National Center for Research in Vocational Education, Graduate School of Education, University of California at Berkeley, 1996.
Find full textKiyosaki, Robert T. Fu ba ba shang xue yuan: Rich dad's business school. Beijing: Dian zi gong ye chu ban she, 2004.
Find full textBao, Yi. Marketing strategies for promoting Ulster Business School to China (Shanghai)leisure services in Northern Ireland. [s.l: The Author], 1997.
Find full textTrim, Peter R. J. Custom designed postgraduate business school programmes: quality service marketing across Europe. Canterbury: University of Kent at Canterbury, 1994.
Find full textBook chapters on the topic "School: School of Marketing and International Business"
Theile, Konstantin. "Educatis — Die europäische Internet Business School." In Applied Marketing, 963–68. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-18981-4_85.
Full textMarquez, Armin A., and Beth A. Cianfrone. "Digital Ticketing Utilization in High School Athletics." In Marketing Analysis in Sport Business, 93–108. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-5.
Full textVerboven, Hans. "Redesigning and Marketing a German Business Communication Course." In Real Learning Opportunities at Business School and Beyond, 223–35. Dordrecht: Springer Netherlands, 2009. http://dx.doi.org/10.1007/978-90-481-2973-7_15.
Full textNtanos, Stamatios, Sofia Asonitou, Grigorios Kyriakopoulos, Michalis Skordoulis, Miltiadis Chalikias, and Garyfallos Arabatzis. "Environmental Sensitivity of Business School Students and Their Attitudes Towards Social and Environmental Accounting." In Strategic Innovative Marketing and Tourism, 195–203. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_22.
Full textCross, Ian, Roy A. Wiggins, and Pierre Berthon. "Putting the ‘Business’ Back into B-School Education." In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference, 339. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_204.
Full textBoon, Edward, and Olga Veligurska. "Differentiation between Business School Responsibility Efforts Across Regions: A Content Analysis of PRME Sharing Information on Progress Reports." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 680–83. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_248.
Full textBrock, Sabra, and Amy Lui Abel. "Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School." In At the Intersection of Education, Marketing, and Transformation, 25–43. Boston, USA: Academic Studies Press, 2019. http://dx.doi.org/10.1515/9781618113191-003.
Full textStähli, Albert. "Finanzausbildung in der International Business School." In Kapitalmarkt, Unternehmen und Information, 215–31. Wiesbaden: Deutscher Universitätsverlag, 2005. http://dx.doi.org/10.1007/978-3-322-81820-1_11.
Full textSaaty, Thomas L., and Luis G. Vargas. "Modeling the Graduate Business School Admissions Process." In International Series in Operations Research & Management Science, 285–94. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1665-1_20.
Full textSaaty, Thomas L., and Luis G. Vargas. "Modeling the Graduate Business School Admissions Process." In International Series in Operations Research & Management Science, 313–21. Boston, MA: Springer US, 2012. http://dx.doi.org/10.1007/978-1-4614-3597-6_22.
Full textConference papers on the topic "School: School of Marketing and International Business"
Pavicic, Jurica. "School Principals as Jugglers." In 2nd International Conference on Advanced Research in Education. Acavent, 2019. http://dx.doi.org/10.33422/2nd.educationconf.2019.11.799.
Full textYanuar Rahmat Syah, Tantri, Samerdanta Pusaka, Arief Kusuma Among Praja, and Sugitama Gunawan. "Marketing Business Plan: After School Programme and Daycare Bunnies." In International Conference Recent Innovation. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0009949426282634.
Full textMagdalena, Ionuţ. "Transfer of Marketing Knowledge in SMEs." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/14.
Full textLugo, José E., Mari Luz Zapata-Ramos, and Manuel J. Perez-Vargas. "Promotion of Innovation and Entrepreneurship in Engineering Design by Synchronizing Engineering and Business School Courses." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59701.
Full textCiucan-Rusu, Liviu. "Key Facts about the Decision-making Process of High School Students Regarding Career Options." In ATEE 2020 - Winter Conference. Teacher Education for Promoting Well-Being in School. LUMEN Publishing, 2021. http://dx.doi.org/10.18662/lumproc/atee2020/09.
Full textTorres Marin, Alfonso Jesus, Elena González-Rodrigo, and María Julia Bordonado Bermejo. "USING A DIGITAL INTERACTIVE LABS EDUCATOR TOOL TO IMPROVE THE SCORING AND LEARNING RESULTS OF MARKETING STUDENTS OF ECONOMETRIC IN ESIC BUSINESS & MARKETING SCHOOL." In 10th International Conference on Education and New Learning Technologies. IATED, 2018. http://dx.doi.org/10.21125/edulearn.2018.0554.
Full textSaka, T. S. "Covid 19: Implication for Insurance, Risk Management and Insurability of Pandemic Risk." In 27th iSTEAMS-ACity-IEEE International Conference. Society for Multidisciplinary and Advanced Research Techniques - Creative Research Publishers, 2021. http://dx.doi.org/10.22624/aims/isteams-2021/v27p21.
Full textLugo, José E., Adriana M. Muñoz-Soto, and Manuel O. Ríos-Torres. "Exploratory Assessment of Design Entrepreneurial Program New Venture Design Experience to Prune Program Activities." In ASME 2020 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2020. http://dx.doi.org/10.1115/detc2020-22403.
Full textJouaneh, Musa. "A New Approach to Teaching a Mechanical Systems Design Course." In ASME 2001 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/imece2001/de-23282.
Full textSyauqi, Muhammad, Ririn Tri Ratnasari, and Sri Herianingrum. "The Effects of Islamic Marketing Mix on Consumer Satisfaction and Consumer Loyalty." In 2nd International Conference Postgraduate School. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0007540001920200.
Full textReports on the topic "School: School of Marketing and International Business"
McGowan, Dennis M. Marketing the Joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, Defense Focused Masters in Business Administration To Active Duty Military Officers. Fort Belvoir, VA: Defense Technical Information Center, December 2004. http://dx.doi.org/10.21236/ada429314.
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