Relevant bibliographies by topics / School: School of Marketing and International Business

Academic literature on the topic 'School: School of Marketing and International Business'

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Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "School: School of Marketing and International Business"

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Miles, Morgan P., Martin Grimmer, and Geralyn McClure Franklin. "How well do AACSB, AMBA and EQUIS manage their brands?" Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 99–116. http://dx.doi.org/10.1108/mip-06-2014-0100.

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Purpose – The purpose of this paper is to focus on the question of how well business school accreditation bodies manage their own brands. It does so by extending research on business school branding by Pitt et al. (2006) to explore how well business school accreditation organizations such as AACSB International – The Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs, and the European Foundation for Management Development Quality Improvement System manage their brands. Design/methodology/approach – An on-line survey of business school deans was conducted during October and November of 2013. SurveyMonkey was used to administer the survey to 1,131 valid e-mail addresses found for the deans of member schools. Findings – Business school deans face complex decisions in terms of marketing. The selection of which accreditation “co-brand” to seek is both strategically relevant to the market position of the business school and has numerous financial and often career implications. The findings in this research suggest that AACSB is perceived by a broad global sample of business school deans to be generally the strongest brand, and therefore likely the best choice if a school is seeking only one accreditation. Originality/value – This study contributes to the understanding of business school marketing, strategic planning, and branding in a highly competitive global market.
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Stremersch, Stefan, Russell S. Winer, and Nuno Camacho. "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing." Journal of Marketing 85, no. 5 (April 28, 2021): 1–21. http://dx.doi.org/10.1177/00222429211001050.

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Grounded in sociological agency theory, the authors study the role of the faculty research incentive system in the academic research conducted at business schools and business school health. The authors surveyed 234 marketing professors and completed 22 interviews with 14 (associate) deans and 8 external institution stakeholders. They find that research quantity contributes to the research health of the school, but not to other aspects of business school health. The r-quality of research (i.e., rigor) contributes more strongly to the research health of the school than research quantity. The q-quality (i.e., practical importance) of research does not contribute to the research health of the school but does contribute positively to teaching health and several other dimensions of business school health. The authors conclude that faculty research incentives are misaligned: (1) when monitoring research faculty, the number of publications receives too much weight, while creativity, literacy, relevance, and awards receive too little weight; and (2) faculty feel that they are insufficiently compensated for their research, while (associate) deans feel they are compensated too much for their research. These incentive misalignments are largest in schools that perform the worst on research (r - and q -) quality. The authors explore how business schools and faculty can remedy these misalignments.
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Webster, Robert L., Kevin L. Hammond, and James C. Rothwell. "Customer And Market Orientation Within AACSB Member Business Schools: Comparative Views From Three Levels Of Administrators." American Journal of Business Education (AJBE) 3, no. 7 (July 1, 2010): 79–92. http://dx.doi.org/10.19030/ajbe.v3i7.460.

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This paper is part of a stream of research dealing with customer and market orientation within higher education, specifically within business schools holding membership in AACSB-International. A market orientation strategy leading to a customer and market-oriented organizational culture is based upon the acceptance and adoption of the marketing concept. The market-oriented organization recognizes the importance of coordinating the activities of all departments, functions, and individuals in the organization to satisfy customers by delivering superior value. The market-oriented organization continually monitors customer information, competitor information, and marketplace information to design and provide superior value to its customers. Theory and empirical research suggest that higher levels of customer and market orientation result in a greater ability of the organization to reach its objectives, in other words, higher levels of organizational performance. This paper extends the current research on the use of the market orientation strategy by reporting and analyzing customer and market orientation levels (scores) toward two customer groups within AACSB member business schools. The two customer groups studied were students and employers of students. Data input from three separate administrative levels having responsibilities associated with the business school were collected and analyzed. The administrators participating in the study were academic vice-presidents, business school deans and marketing department chairs. A critical underlying question in the research is whether students and employers of students are viewed as customers by higher education administrators. Comparisons of the various reported scores are made against a benchmark established in the marketing literature and then are compared by administrative group against one another. The university academic vice-presidents, business school deans, and marketing department chairs were surveyed by way of a national mail survey. All administrators were from colleges or universities holding membership in AACSB-International. 102 Vice-Presidents, 141 Business School Deans, and 94 Marketing Department Chairs responded. The paper presents details of the research process, findings, statistical inferences, and discusses the implications of the research for schools of business and academic marketing departments.
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Chan, Kam C., Hung-Gay Fung, and Wai K. Leung. "International business research: Trends and school rankings." International Business Review 15, no. 4 (August 2006): 317–38. http://dx.doi.org/10.1016/j.ibusrev.2006.04.002.

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Mora Cortez, Roberto. "B2B marketing renaissance in business schools." Journal of Business & Industrial Marketing 34, no. 8 (October 7, 2019): 1839–49. http://dx.doi.org/10.1108/jbim-06-2019-0308.

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Purpose The purpose of this paper is to contribute to the elevation of the business-to-business (B2B) marketing field at the business school level. Design/methodology/approach The study follows a Delphi method. The authors conducted two rounds of discovery to answer: why do you think universities do not highly appreciate publications in Industrial Marketing Management, Journal of Business and Industrial Marketing or Journal of Business-to-Business Marketing? What would you suggest for improving the impact of such journals not only in the USA but around the world? Findings Through the analysis of the coding transcript, four categories were found to elevate the B2B marketing field at the business school level: B2B as uncommon ground, B2B researcher practices, marketing science underpinnings and B2B marketing journals management. Originality/value The value of current research is based on its explorative nature and application of grounded theory to provide a framework to analyze how to elevate the B2B marketing field at the business school level.
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Ellen Kelly, Mary. "Sustainable Leadership in Private International Schools: Lessons from Kuwait." Journal of Research in International Education 21, no. 3 (November 28, 2022): 242–55. http://dx.doi.org/10.1177/14752409221140628.

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The rapid, global growth of the private international school sector has raised demand for qualified school administrators to lead schools in that sector. Many administrators hired into that sector face particular challenges when coming from public systems in other countries. The question is in what ways do gaps between the training and experience of recruits and the demands of the sector compromise the sustainability of effective leadership in private international schools. There are implications for policy development around training and support for leaders in this sector as, unlike many national public systems, it lacks a supply of specifically trained leaders. This article presents a qualitative study of semi-structured interviews with 17 international school leaders who moved from national public systems abroad to private international schools in Kuwait. The major themes that emerged in those interviews were the challenges faced by leaders in adjusting to differing governance structures, the business and marketing aspects of private international schools, and managing the transience of staff. A number of similar themes have been cited in research on international schools in other world regions, although some expressions of those themes are particular to Kuwait. This article concludes with a discussion of the need to provide sustainable norms for leadership across the international school sector, with training and support to help school leaders transition and work more effectively in the sector.
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Fielden, John S., and Jean D. Gibbons. "Merit Myopia and business school faculty publications." Business Horizons 34, no. 2 (March 1991): 8–12. http://dx.doi.org/10.1016/0007-6813(91)90060-9.

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Cort, Kathryn T., Judith H. Pairan, and John K. Ryans. "The in-school marketing controversy: reaching the teenage segment." Business Horizons 47, no. 1 (January 2004): 81–85. http://dx.doi.org/10.1016/j.bushor.2003.11.012.

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Peterson, Mark, and Elizabeth A. Minton. "Teaching belief systems in marketing classes." Journal of International Education in Business 11, no. 1 (May 8, 2018): 43–62. http://dx.doi.org/10.1108/jieb-05-2016-0009.

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Purpose Marketing students need better grounding in understanding major worldviews of the twenty-first century, given nearly guaranteed, international interactions with stakeholders. As such, the purpose of this paper is to develop a pedagogy focused upon secular and religious worldviews that can be used effectively in the classroom. Design/methodology/approach A cross-cultural study using data from the USA and China examines current worldview understanding among business school students. A training session in worldviews is then conducted, and a follow-up study is used to assess worldview learning and further interest in learning more about worldviews. Findings Student understanding of worldviews is increased through a 1.5-h teaching session. Students’ interest in learning more about worldviews significantly increased after the teaching session. Practical implications Worldview training is an effective way to prepare students for interacting with stakeholders in the increasingly global world in which these students will eventually work. Business schools need to incorporate worldview training in international marketing courses, at a minimum, or offer complete courses in worldviews and related applications to business operations. Originality/value Prior research has not tested worldview training on business students, especially when comparing student learning in a more religious-based culture (USA) and a more secular-based culture (China). Thus, this research shows that worldview training is effective regardless of the culture it is used in, which is important to informing students in a growing global marketplace.
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Jiang, Bin, and Patrick J. Murphy. "Do Business School Professors Make Good Executive Managers?" Academy of Management Perspectives 21, no. 3 (August 2007): 29–50. http://dx.doi.org/10.5465/amp.2007.26421237.

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Dissertations / Theses on the topic "School: School of Marketing and International Business"

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Mahmoud, Rudaina. "The main determinants of international student identification with a UK middle ranking business school corporate brand : an international marketing perspective." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/13820.

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The aim of this study is to make a theoretical contribution vis-à-vis the main determinants of international student identification with a middle ranking business school corporate brand. The findings of this study are of foundational significance in theory building terms. A substantive theory of international postgraduate student identification in UK middle ranking business school corporate brands is introduced. This theory was found to be underpinned by five attractiveness dimensions: brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand and university physical campus. The findings showed that brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand and university physical campus are the main corporate brand identification dimensions of international postgraduate students – in terms of attractiveness – of a middle ranked business school (Brunel Business School). Whilst the tuition fees were a constituent part of the initial theoretical framework, this variable was not shown to have a significant effect on middle ranking business school corporate brand attractiveness. The findings also showed that brand distinctiveness and the country brand had a direct positive effect on international postgraduate student identification. Moreover, brand similarity, brand distinctiveness, metropolitan city brand, country brand and university physical campus affect international postgraduate student identification indirectly through the mediating effect of middle ranking business school corporate brand attractiveness. Whereas the effects of brand distinctiveness and country brand on international postgraduate student identification are partially mediated, and the effect of metropolitan city brand is fully mediated, tuition fees have an inverse, unmediated effect on international postgraduate student identification. A test of alternative moderating effect showed that the effects of brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand, university physical campus and tuition fees on international student corporate brand identification were not moderated by the effect of middle ranking business school corporate brand attractiveness. This study – focusing on a middle ranking business school corporate brand, internationalisation/international marketing– appears to be the first of its kind. It is one of the first attempts to provide a theoretical undertaking regarding the main determinants of international student identification with a middle ranking business school corporate brand. The instrumental contributions of this study stress the efficacy of business school managers in focusing on corporate brand building and corporate brand communication activities. Whilst the statistical generalisability of the findings generated from a single case study is limited, the insights are analytically generalisable.
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Zachhuber, Bernhard, and Per Adolfsson. "Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18316.

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Background      Catering to customer needs and wants by, at the same time, reaping maximum profits has, since the beginning of trade, been a tricky task for companies. Customer-segment pricing, i.e. offering lower prices to different target group segments, and its retail manifestation, student discounts, cater to students’ budgetary constraints, serving not only their particular needs but in return offering the company the possibility to reap long term profits from loyal students. High levels of price sensitivity among students provide companies a welcome point of action to address students and make them both attitudinal and behavioural loyal customers by means of financial incentives. The Mecenat card grants students access to those discounts – but does it help to make them loyal? Purpose            The purpose of this thesis lies in the exploration and description of a potential relationship between customer-segment pricing, i.e. student discounts and the formation of student loyalty. This exploration shall further be accompanied by a thorough analysis of the Mecenat card as a loyalty program and its ability to evoke student loyalty within the student body of Jönköping International Business School. Method             The research interest was served best by conducting qualitative prior to quantitative research. The focus groups allowed for a first insight into the topic and students’ opinions. These findings were then described by means of content analysis and further processed in quantitative research. An electronic survey was used to collect data from a sample drawn out of the total population of JIBS students. The data then was processed by means of descriptives, correlations, T-tests and factor analysis. Conclusion        Students at JIBS are a highly profitable customer segment, willing to be both attitudinal and behavioural loyal to stores that cater to their budgetary constraints by offering student discounts. The Mecenat card, however, due to low awareness and usage levels within the student body does not facili-tate, but rather hinders, the development of student loyalty. Thus, the find-ings were also processed into managerial implications that could help im-prove the service, such as improvements in communication
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Gonzalez, M. F., Y. Cohen-Charash, K. Busse, M. L. Ambrose, D. E. Gibson, A. R. Grotto, R. E. Johnson, Lorianne D. Mitchell, J. I. Sanchez, and L. M. Steele. "Psych’d Up for Business School: Preparing I-O Psychologists for Business School Careers." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/8310.

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Li, Helen Hai Yan. "An exploration of relationship development and management in international business schools : MBA Students' perspectives." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/an-exploration-of-relationship-development-and-management-in-international-business-schools-mba-students-perspectives(5f0237e8-cd42-421a-8d65-06787380a410).html.

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Given the increasing importance of international higher education (HE) markets from a business perspective (Chadee and Naidoo, 2009; Anonymous, 2011a, 2012a), this research responds to the review of Hemsley-Brown and Oplatka (2006) that highlighted a lack of holistic approaches and theoretical models to address the nature of the HE service; and built on scholarly work (Mazzarol and Hosie, 1996; Mazzarol, 1998; Naude and Ivy, 1999; Ivy and Naude, 2004; Ivy, 2008) relating to HE marketing strategies. The research moves from the traditional marketing approach adopted predominantly in the existing literature of HE marketing (i.e. Mazzarol et al., 2003; Hemsley-Brown and Oplatka, 2006) and instead adopts a relational approach. This offers an alternative way of investigating the HE service, and contributes towards a broader theoretical perspective on HE strategy and a deeper understanding of the complex nature of the HE service. The theoretical background of this research was based on both the Interaction Approach (Håkansson ed., 1982) and the Relationship Life-Cycle Model (Ford, 1980; Wilkinson and Young, 1994). In response to limited existing research on the students’ perspective in HE (Trowler, 2010), this study provides a means of exploring HE marketing from the perspective of a markets-as-networks tradition (Håkansson and Snehota, 1995; Ford et al., 2002). Due to the adoption of a social constructivist epistemological stance (Gergen, 1985; Tashakkori and Teddlie, 1998), a case studies research approach (Yin, 2003, 2011) and semi-structured interviews (Denzin and Lincoln, 1994; Miles and Huberman, 1994) were utilised. Template analysis was chosen for data examination and interpretation (King, 1998, 2004), from a longitudinal contextual time-space of prospective students, current students and future alumni viewpoints (Halinen and Törnroos, 2005). The research findings suggest that the HE service is interactive and relational by nature, comprising six key relationships that are fundamentally important from the perspective of students being the focal-actor. These include relationships with alumni, other students, academic staff, administrative staff, multi-national companies (MNCs), and overseas exchange partner higher education institutions (HEIs). Despite the multiple roles of students, as clients (Mills et al., 1983; Hill, 1995), producers (Armstrong, 1995), products (Emery, et al., 2001; Modell, 2005) and customers (Kotler and Fox, 1985; Conway et al., 1994) of the HEIs, students are the users of these networks. They are also the beneficiaries of these key relationships, as they perceive and seek the added-value of the HE service, such as knowledge enrichment and employability enhancement. The synergy of these relationships and networks collectively contribute to the added-value of the HE service, enhance students’ overall positive experience and satisfaction with their institutions, and also have the potential to significantly impact on the HEIs’ competencies and business strategies. Practically, managing and influencing these relationships provide an opportunity for HE managers in resource allocation, strategic planning and policy-making, and the quality of service provision at the operational level.
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Vokál, Pavel. "Strategická analýza International School of Business and Management." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4056.

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The aim of the thesis is to make a strategic analysis of the newly opened private school by University of Economics, Prague. For analysis of external environment is used PEST model and Porter's model of Five Competitive Forces. Special attention is paid to description of Czech-MBA-schools market. Internal environment is described by analysis of company's resources. Outputs from partial analyses are summarised in SWOT analysis. SWOT analysis serves than for formulation of strategic recommendation to ISBM.
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Demacopoulos, Alexander Christos. "International engineering and construction business environments." Thesis, Massachusetts Institute of Technology, 1987. http://hdl.handle.net/1721.1/52894.

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McGreevy, Jeanette Sue. "No school business official left behind School business officials, superintendents, and role theory--Association of school business officials (ASBO) international professional standards and job proficiency /." [Ames, Iowa : Iowa State University], 2006.

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Hanaeus, Amanda, Jelena Filipovic, and Meagan Jonsson. "International Students Integration Into the City : A Case Study of Jönköping International Business School." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18975.

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The prevalence of internationalization in universities today is affecting the cities in which they are located. As the integration of international students adds to the ambiance and culture of a city, the authors argue that mutual participation of universities and communities will influence the development of a city. The aim of this thesis is therefore to explore the collaborations between the two, using Jönköping’s International Business School (JIBS) as a case study. In focusing our attention on international students and their part-time employment, we wish to gain a better understanding of the potential effects a university may have in enhancing a city. Research was conducted in an effort to obtain diverse views and uncover underlying themes that may exist between different stakeholders. Respondents from the following organizations were interviewed to clarify the different perceptions: The University Service’s Career Center, International and Recruitment Offices at JIBS, and Jönköping Municipality. It was found that networking between JIBS and Jönköping exists, but that the relationship appears to be complex as each party has different dimensions to consider, making true collaboration difficult. However, communication and cooperation could be useful in steering the direction of city development. The presence of international students is seen as influencing the culture, knowledge, and image of the city, but a true integration of these students is lacking. A further contribution through the inclusion of international students in part-time employment is believed to be beneficial to both the city and students, but barriers such as language make this a difficult task. An alliance between JIBS and Jönköping is therefore encouraged, as their combined efforts are crucial in solving these types of issues. We claim that the integration of international students through the creation of part-time jobs or internships demonstrates one way JIBS contributes to the city.   The prevalence of internationalization in universities today is affecting the cities in which they are located. As the integration of international students adds to the ambiance and culture of a city, the authors argue that mutual participation of universities and communities will influence the development of a city. The aim of this thesis is therefore to explore the collaborations between the two, using Jönköping’s International Business School (JIBS) as a case study. In focusing our attention on international students and their part-time employment, we wish to gain a better understanding of the potential effects a university may have in enhancing a city. Research was conducted in an effort to obtain diverse views and uncover underlying themes that may exist between different stakeholders. Respondents from the following organizations were interviewed to clarify the different perceptions: The University Service’s Career Center, International and Recruitment Offices at JIBS, and Jönköping Municipality. It was found that networking between JIBS and Jönköping exists, but that the relationship appears to be complex as each party has different dimensions to consider, making true collaboration difficult. However, communication and cooperation could be useful in steering the direction of city development. The presence of international students is seen as influencing the culture, knowledge, and image of the city, but a true integration of these students is lacking. A further contribution through the inclusion of international students in part-time employment is believed to be beneficial to both the city and students, but barriers such as language make this a difficult task. An alliance between JIBS and Jönköping is therefore encouraged, as their combined efforts are crucial in solving these types of issues. We claim that the integration of international students through the creation of part-time jobs or internships demonstrates one way JIBS contributes to the city.
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Huang, Wei, Elena Paraschiv, and Dung Do Thuy. "Technology acceptance in blended learning: The case of Jönköping International Business School." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28709.

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Nowadays, in the new era of technology, everything needs to be updated, which represents a new challenge to education to adapt to the developments in technology. Moreover, due to the gap of theory separating practices in business schools, it is becoming obvious that the Universities can hardly help students to acquire experience. Due to this problem, business schools can limit the potential of students’ success. This study examines the efficiency of technology use in class as well as outside of the classroom. This was done by interviewing five teachers within different areas of teaching in Jönköping International Business School. The results show that there are many aspects that need to be considered such as policy, teacher development, the development of the virtual learning environment and other technological improvements, before applying technology in flipped classroom.
Den nya eran av teknik i dagens samhälle gör att allt måste uppdateras. Detta utgör en ny utmaning för utbildningen som bör anpassa sig till denna tekniska utveckling. Dessutom, som en följd av det teoretiska gapet som separeras från praxis i handelshögskolor är det tydligt att universiteten knappast kan hjälpa studenter att skaffa sig underförstådd kunskap. På grund av det här problemet kan handelshögskolor begränsa potentialen av studentens framgång. Däremot visar vår forskning att användningen av tekniken i det flippade klassrummet kan bidra till att förbättra situationen. Denna studie undersöker effektiviteten i teknikanvändning i klassrummet såväl som utanför klassrummet genom att intervjua fem lärare inom olika områden av undervisning på Jönköping Internationella Handels Högskola. Resultaten visar att det är många aspekter som bör beaktas, såsom policy, utvecklingsarbete av lärare, utveckling av VLE i tillägg till andra tekniska förbättringar, innan man applicerar tekniken i det flippade klassrummet.
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Pierson, Gina Lee. "Program manual for international business academies." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2865.

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This project is a Progam Manual for the International Business Academy of La Sierra High School for at-risk students to show how to successfully run an academy and graduate students in compliance with the California High School Exit Exam.
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Books on the topic "School: School of Marketing and International Business"

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C, Arize Augustine, ed. Balance of payments adjustment: Macro facets of international finance revisited. Westport, Conn: Greenwood Press, 2000.

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Kyu-sŏng, Chin, ed. Inch'ŏn chiyŏk chungso kiŏp such'ul mak'eti'ng yŏngnyang kanghwa pangan: Strategies for enhancing export marketing ability of small & medium businesses in Incheon. Inch'ŏn Kwangyŏksi: Inch'ŏn Palchŏn Yŏn'guwŏn, 2007.

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Holcomb, John H. Educational marketing: A business approach to school-community relations. Lanham, Md: University Press of America, 1993.

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Vinten, Gerald. International internal audit education: The City University Business School experience. London: City University Business School, 1992.

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Willows, David, and Adèle Hodgson. Effective marketing, communications and development. Suffolk: John Catt Educational Ltd., 2010.

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Ciampi, Francesco, ed. Emerging Issues and Challenges in Business & Economics: Selected Contributions from the 8th Global Conference. Florence: Firenze University Press, 2009. http://dx.doi.org/10.36253/978-88-6453-061-1.

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The 8th Global Conference on Business & Economics was held at the Faculty of Economics of the University of Florence in the month of October 2008. This international conference was sponsored by the International Journal of Business & Economics and the Oxford Journal. Business academics and economists from universities and business schools in fifty different countries around the world (representing every continent) presented their most recent research findings, most of which unpublished. The papers had been selected on the basis of a double blind peer review process carried out by the scientific committee of the conference. They dealt with various areas of business and economics (strategic management, finance, marketing, accounting, business ethics, business law and others), and focused on a range of industrial sectors and services (from the banking sector to the oil industry, from textile production to automobile manufacturing). This monograph consists of a selection of the papers presented at the conference.
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Stern, David. School-to-work policy insights from recent international developments. Berkeley, CA: National Center for Research in Vocational Education, Graduate School of Education, University of California at Berkeley, 1996.

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Kiyosaki, Robert T. Fu ba ba shang xue yuan: Rich dad's business school. Beijing: Dian zi gong ye chu ban she, 2004.

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Bao, Yi. Marketing strategies for promoting Ulster Business School to China (Shanghai)leisure services in Northern Ireland. [s.l: The Author], 1997.

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Trim, Peter R. J. Custom designed postgraduate business school programmes: quality service marketing across Europe. Canterbury: University of Kent at Canterbury, 1994.

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Book chapters on the topic "School: School of Marketing and International Business"

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Theile, Konstantin. "Educatis — Die europäische Internet Business School." In Applied Marketing, 963–68. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-18981-4_85.

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Marquez, Armin A., and Beth A. Cianfrone. "Digital Ticketing Utilization in High School Athletics." In Marketing Analysis in Sport Business, 93–108. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-5.

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Verboven, Hans. "Redesigning and Marketing a German Business Communication Course." In Real Learning Opportunities at Business School and Beyond, 223–35. Dordrecht: Springer Netherlands, 2009. http://dx.doi.org/10.1007/978-90-481-2973-7_15.

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Ntanos, Stamatios, Sofia Asonitou, Grigorios Kyriakopoulos, Michalis Skordoulis, Miltiadis Chalikias, and Garyfallos Arabatzis. "Environmental Sensitivity of Business School Students and Their Attitudes Towards Social and Environmental Accounting." In Strategic Innovative Marketing and Tourism, 195–203. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_22.

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Cross, Ian, Roy A. Wiggins, and Pierre Berthon. "Putting the ‘Business’ Back into B-School Education." In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference, 339. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_204.

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Boon, Edward, and Olga Veligurska. "Differentiation between Business School Responsibility Efforts Across Regions: A Content Analysis of PRME Sharing Information on Progress Reports." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 680–83. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_248.

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Brock, Sabra, and Amy Lui Abel. "Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School." In At the Intersection of Education, Marketing, and Transformation, 25–43. Boston, USA: Academic Studies Press, 2019. http://dx.doi.org/10.1515/9781618113191-003.

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Stähli, Albert. "Finanzausbildung in der International Business School." In Kapitalmarkt, Unternehmen und Information, 215–31. Wiesbaden: Deutscher Universitätsverlag, 2005. http://dx.doi.org/10.1007/978-3-322-81820-1_11.

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Saaty, Thomas L., and Luis G. Vargas. "Modeling the Graduate Business School Admissions Process." In International Series in Operations Research & Management Science, 285–94. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1665-1_20.

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Saaty, Thomas L., and Luis G. Vargas. "Modeling the Graduate Business School Admissions Process." In International Series in Operations Research & Management Science, 313–21. Boston, MA: Springer US, 2012. http://dx.doi.org/10.1007/978-1-4614-3597-6_22.

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Conference papers on the topic "School: School of Marketing and International Business"

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Pavicic, Jurica. "School Principals as Jugglers." In 2nd International Conference on Advanced Research in Education. Acavent, 2019. http://dx.doi.org/10.33422/2nd.educationconf.2019.11.799.

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At daily basis school principals need to balance between needs and wishes of different stakeholders. As the most important stakeholder stands out pupils from which is expected to perform at high level all the time. Another very important stakeholders are teachers which (often) are not motivated enough (financially, emotionally, socially) to give the best in the classrooms. Also, there are parents which expect that their children are exposed to best knowledge; government who expect that school system in general is at internationally competitive level; and also, companies who wishes to have people / labor force who know what to do when faced with problems. To be able to satisfied all parties involved, school principals need to juggle between them and at the same time ensure that school, as an organization, is function immaculately. Our paper focus on school principals and how marketing and management knowledge can help in juggling between the stakeholders. Context of our paper is Croatia – country that had good primary and secondary school systems but by entering EU and exposing to different kind of practice and demands, needed to adopt them. In that new environment business, and especially marketing and management knowledge, become crucial for school principals.
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Yanuar Rahmat Syah, Tantri, Samerdanta Pusaka, Arief Kusuma Among Praja, and Sugitama Gunawan. "Marketing Business Plan: After School Programme and Daycare Bunnies." In International Conference Recent Innovation. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0009949426282634.

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Magdalena, Ionuţ. "Transfer of Marketing Knowledge in SMEs." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/14.

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The purpose of this paper was to investigate the differences in adolescentsʼ parentsʼ perception regarding the illegal drugs and drugs consumption among the adolescents. In order to carry out the research, a sociological questionnaire was developed, subsecvently to a qualitative information obtained by organizing 6 focus groups. The field survey was conducted in the municipality of Arad consisted of polling through the questionnaire technique a number of 204 families of students from 12 high schools. The results showed significant differences at thresholds of less than 0.05 between the group with high school and university degrees for variable knowledge and symptoms, between the parent group of Catholic religion and the other two groups (Orthodox and neo-Protestant) for knowledge and drug variables and also significant differences depending of the family structure. Furthermore, there were no significant differences between groups regarding the financial level of the families and the living environment. During the research there was also followed the perspective of the parents of adolescents on the most used drugs among the students: in their opinion, the most used drugs are marijuana and ethnobotanical, with 120, respectively 113 points, followed by ecstasy and cocaine, with 75, respectively 64 points, and on the last places on consumption are the other types of drugs tested, with scores below 35 points. The result of Chi-square test showed that the values of χ² are statistically significant for all drug categories, except for ethnobotanicals, in other words, the results can be generalized to the entire population.
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Lugo, José E., Mari Luz Zapata-Ramos, and Manuel J. Perez-Vargas. "Promotion of Innovation and Entrepreneurship in Engineering Design by Synchronizing Engineering and Business School Courses." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59701.

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There is a need to improve the innovation and entrepreneurship capacity of engineering design students before graduation, as innovation and entrepreneurship are drivers of economic growth. This paper presents the alignment of existing courses within a university system, mainly Design Thinking (Engineering) and Consumer Behavior (Marketing), with the purpose of developing technology-based entrepreneurship efforts that directly impact a society in need of economic development. Students from each course were presented with six current problems being faced by society, for them to work on in groups. The experience of having interdisciplinary teams working together to achieve a common goal is documented. Also, in order to measure the impact of the courses on the students, a survey of innovation self-efficacy was given to the students at the beginning and at the end of each semester. The results and implications for engineering design education are discussed.
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Ciucan-Rusu, Liviu. "Key Facts about the Decision-making Process of High School Students Regarding Career Options." In ATEE 2020 - Winter Conference. Teacher Education for Promoting Well-Being in School. LUMEN Publishing, 2021. http://dx.doi.org/10.18662/lumproc/atee2020/09.

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As a dynamic transformation of the economy, companies put pressure on universities and other educational suppliers to deliver the labor force with new knowledge and skills required, to ensure their innovation and competitiveness. Because of these dynamics, students are also under pressure when they must decide about future jobs. There is also confusion in the mind of young adult that needs to bear the influence of public media, social media, online communities about the personal development in regional, national, or global environment. In this case, universities and high schools have to inform about trends and perspectives of future career and support students in their choice but they lack of communication capabilities or marketing aspects are overestimated. Our study is based on an online survey with more than 500 participants from Mures county high schools during the 2018-2019 academic year. Most of the student wants to continue their study at university 83,2 %. As a preferential channel of information about university programs students voted as very useful, university websites and meetings with representatives of faculties. The main fields students interested in are: business, engineering, informatics, medicine, public administration and law. Around 13.4% of the high school students intend to continue their study abroad. Almost half of the respondents have clear idea of study program to be chosen. Regarding the influence factors of their choice, family and acquaintances who are already university students have the higher impact rather than colleagues, friends and professors. When referring to criteria for choosing the future university, they favor the number of tax-free places and international mobility. Generally, we can say that students consider university the most important next step in their future career and they proof themselves rather independent to decide about this step. Our study also emphasizes significant levels of indecision and we will deepen our further research for better understanding of the phenomenon.
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Torres Marin, Alfonso Jesus, Elena González-Rodrigo, and María Julia Bordonado Bermejo. "USING A DIGITAL INTERACTIVE LABS EDUCATOR TOOL TO IMPROVE THE SCORING AND LEARNING RESULTS OF MARKETING STUDENTS OF ECONOMETRIC IN ESIC BUSINESS & MARKETING SCHOOL." In 10th International Conference on Education and New Learning Technologies. IATED, 2018. http://dx.doi.org/10.21125/edulearn.2018.0554.

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Saka, T. S. "Covid 19: Implication for Insurance, Risk Management and Insurability of Pandemic Risk." In 27th iSTEAMS-ACity-IEEE International Conference. Society for Multidisciplinary and Advanced Research Techniques - Creative Research Publishers, 2021. http://dx.doi.org/10.22624/aims/isteams-2021/v27p21.

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Covid 19: Implication for Insurance, Risk Management and Insurability of Pandemic Risk SAKA, Toyin Shafau Lecturer, Insurance Department Lagos State Polytechnic, School of Management and Business Studies. E-mail: sakysuccess@yahoo.com Phone: +2348076023583 ABSTRACT The incessant fall in the world economy has a result of the COVID–19 epidemic attracted the interest of many researchers. The pandemic brought about a sharp decline in insurance business and economic growth of the nation, this warranted the closure of many businesses and the insurance businesses is not spared. The objective of this paper is to ascertain the effect of Covid 19 on the insurance business and to determine the most efficient risk management strategies that can coup the effect of the Covid 19 pandemic. Both secondary and primary data was used for this study. Regression model was employed to test the hypotheses raised in this paper. This paper revealed that Covid 19 has significant negative effect on the business operation of insurance businesses in Nigeria. Arisen from the analysis of the study, the paper recommended that: insurance industry should employ effective risk management strategy; there is urgent need for insurance industries to re-strategies their business operation by introducing new products and services; and insurance companies should introduce attractive prices through price reduction and engage fully the e-marketing system. Keyword: COVID – 19 pandemics, Insurance, Risk Management, Insurability
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Lugo, José E., Adriana M. Muñoz-Soto, and Manuel O. Ríos-Torres. "Exploratory Assessment of Design Entrepreneurial Program New Venture Design Experience to Prune Program Activities." In ASME 2020 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2020. http://dx.doi.org/10.1115/detc2020-22403.

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Abstract The purpose of this paper is to explore the activities of the New Venture Design Experience (NVDE), an entrepreneurial program with an engineering design and marketing focus, and recommend which activities the students report more useful. Currently the entrepreneurial program synchronizes four courses between engineering and business school over the period of two semesters. All courses are to various degrees co-taught. The campus entrepreneurial ecosystem has extracurricular activities that can supplement and or substitute some of the NVDE activities. To explore the impact of entrepreneurial activities (NVDE or ecosystem) a semi-structure interview was designed to uncover which activities were more valuable for the students after the program. For this, fourteen former students from NVDE were interviewed, seven already graduated and seven are still undergraduate students. Initial recommendations are provided towards which activities to scale down.
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Jouaneh, Musa. "A New Approach to Teaching a Mechanical Systems Design Course." In ASME 2001 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/imece2001/de-23282.

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Abstract This paper discusses a new approach to teaching a senior-level mechanical systems design course at the University of Rhode Island. The MCE401 class was split into 9 teams, each with four students. Team members were selected to complement their learning styles. To each team, additional 4 students from the URI Business school were added. In the Fall semester, each team selected one of several different, product-oriented design projects or proposed their own project topic subject to certain requirements. The students were asked to perform a patent search, to critique related products, to prepare a marketing study, to propose a design of this product, and to realize their design using a 3-D solid-modeling software. At the end of the Fall semester, groups competed for funding for activities in the following Spring term that included building prototypes of their design, formulating business plans for commercialization, and applying for patent protection. The new proposed format gave students better understanding and exposure to the entrepreneurial process of product design and innovation.
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Syauqi, Muhammad, Ririn Tri Ratnasari, and Sri Herianingrum. "The Effects of Islamic Marketing Mix on Consumer Satisfaction and Consumer Loyalty." In 2nd International Conference Postgraduate School. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0007540001920200.

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Reports on the topic "School: School of Marketing and International Business"

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McGowan, Dennis M. Marketing the Joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, Defense Focused Masters in Business Administration To Active Duty Military Officers. Fort Belvoir, VA: Defense Technical Information Center, December 2004. http://dx.doi.org/10.21236/ada429314.

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