Journal articles on the topic 'School of Marketing and International Business'
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Mora Cortez, Roberto. "B2B marketing renaissance in business schools." Journal of Business & Industrial Marketing 34, no. 8 (October 7, 2019): 1839–49. http://dx.doi.org/10.1108/jbim-06-2019-0308.
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Purpose The purpose of this paper is to contribute to the elevation of the business-to-business (B2B) marketing field at the business school level. Design/methodology/approach The study follows a Delphi method. The authors conducted two rounds of discovery to answer: why do you think universities do not highly appreciate publications in Industrial Marketing Management, Journal of Business and Industrial Marketing or Journal of Business-to-Business Marketing? What would you suggest for improving the impact of such journals not only in the USA but around the world? Findings Through the analysis of the coding transcript, four categories were found to elevate the B2B marketing field at the business school level: B2B as uncommon ground, B2B researcher practices, marketing science underpinnings and B2B marketing journals management. Originality/value The value of current research is based on its explorative nature and application of grounded theory to provide a framework to analyze how to elevate the B2B marketing field at the business school level.
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Miles, Morgan P., Martin Grimmer, and Geralyn McClure Franklin. "How well do AACSB, AMBA and EQUIS manage their brands?" Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 99–116. http://dx.doi.org/10.1108/mip-06-2014-0100.
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Purpose – The purpose of this paper is to focus on the question of how well business school accreditation bodies manage their own brands. It does so by extending research on business school branding by Pitt et al. (2006) to explore how well business school accreditation organizations such as AACSB International – The Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs, and the European Foundation for Management Development Quality Improvement System manage their brands. Design/methodology/approach – An on-line survey of business school deans was conducted during October and November of 2013. SurveyMonkey was used to administer the survey to 1,131 valid e-mail addresses found for the deans of member schools. Findings – Business school deans face complex decisions in terms of marketing. The selection of which accreditation “co-brand” to seek is both strategically relevant to the market position of the business school and has numerous financial and often career implications. The findings in this research suggest that AACSB is perceived by a broad global sample of business school deans to be generally the strongest brand, and therefore likely the best choice if a school is seeking only one accreditation. Originality/value – This study contributes to the understanding of business school marketing, strategic planning, and branding in a highly competitive global market.
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Stremersch, Stefan, Russell S. Winer, and Nuno Camacho. "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing." Journal of Marketing 85, no. 5 (April 28, 2021): 1–21. http://dx.doi.org/10.1177/00222429211001050.
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Grounded in sociological agency theory, the authors study the role of the faculty research incentive system in the academic research conducted at business schools and business school health. The authors surveyed 234 marketing professors and completed 22 interviews with 14 (associate) deans and 8 external institution stakeholders. They find that research quantity contributes to the research health of the school, but not to other aspects of business school health. The r-quality of research (i.e., rigor) contributes more strongly to the research health of the school than research quantity. The q-quality (i.e., practical importance) of research does not contribute to the research health of the school but does contribute positively to teaching health and several other dimensions of business school health. The authors conclude that faculty research incentives are misaligned: (1) when monitoring research faculty, the number of publications receives too much weight, while creativity, literacy, relevance, and awards receive too little weight; and (2) faculty feel that they are insufficiently compensated for their research, while (associate) deans feel they are compensated too much for their research. These incentive misalignments are largest in schools that perform the worst on research (r - and q -) quality. The authors explore how business schools and faculty can remedy these misalignments.
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Chan, Kam C., Hung-Gay Fung, and Wai K. Leung. "International business research: Trends and school rankings." International Business Review 15, no. 4 (August 2006): 317–38. http://dx.doi.org/10.1016/j.ibusrev.2006.04.002.
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Webster, Robert L., Kevin L. Hammond, and James C. Rothwell. "Customer And Market Orientation Within AACSB Member Business Schools: Comparative Views From Three Levels Of Administrators." American Journal of Business Education (AJBE) 3, no. 7 (July 1, 2010): 79–92. http://dx.doi.org/10.19030/ajbe.v3i7.460.
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This paper is part of a stream of research dealing with customer and market orientation within higher education, specifically within business schools holding membership in AACSB-International. A market orientation strategy leading to a customer and market-oriented organizational culture is based upon the acceptance and adoption of the marketing concept. The market-oriented organization recognizes the importance of coordinating the activities of all departments, functions, and individuals in the organization to satisfy customers by delivering superior value. The market-oriented organization continually monitors customer information, competitor information, and marketplace information to design and provide superior value to its customers. Theory and empirical research suggest that higher levels of customer and market orientation result in a greater ability of the organization to reach its objectives, in other words, higher levels of organizational performance. This paper extends the current research on the use of the market orientation strategy by reporting and analyzing customer and market orientation levels (scores) toward two customer groups within AACSB member business schools. The two customer groups studied were students and employers of students. Data input from three separate administrative levels having responsibilities associated with the business school were collected and analyzed. The administrators participating in the study were academic vice-presidents, business school deans and marketing department chairs. A critical underlying question in the research is whether students and employers of students are viewed as customers by higher education administrators. Comparisons of the various reported scores are made against a benchmark established in the marketing literature and then are compared by administrative group against one another. The university academic vice-presidents, business school deans, and marketing department chairs were surveyed by way of a national mail survey. All administrators were from colleges or universities holding membership in AACSB-International. 102 Vice-Presidents, 141 Business School Deans, and 94 Marketing Department Chairs responded. The paper presents details of the research process, findings, statistical inferences, and discusses the implications of the research for schools of business and academic marketing departments.
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Fielden, John S., and Jean D. Gibbons. "Merit Myopia and business school faculty publications." Business Horizons 34, no. 2 (March 1991): 8–12. http://dx.doi.org/10.1016/0007-6813(91)90060-9.
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Peterson, Mark, and Elizabeth A. Minton. "Teaching belief systems in marketing classes." Journal of International Education in Business 11, no. 1 (May 8, 2018): 43–62. http://dx.doi.org/10.1108/jieb-05-2016-0009.
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Purpose Marketing students need better grounding in understanding major worldviews of the twenty-first century, given nearly guaranteed, international interactions with stakeholders. As such, the purpose of this paper is to develop a pedagogy focused upon secular and religious worldviews that can be used effectively in the classroom. Design/methodology/approach A cross-cultural study using data from the USA and China examines current worldview understanding among business school students. A training session in worldviews is then conducted, and a follow-up study is used to assess worldview learning and further interest in learning more about worldviews. Findings Student understanding of worldviews is increased through a 1.5-h teaching session. Students’ interest in learning more about worldviews significantly increased after the teaching session. Practical implications Worldview training is an effective way to prepare students for interacting with stakeholders in the increasingly global world in which these students will eventually work. Business schools need to incorporate worldview training in international marketing courses, at a minimum, or offer complete courses in worldviews and related applications to business operations. Originality/value Prior research has not tested worldview training on business students, especially when comparing student learning in a more religious-based culture (USA) and a more secular-based culture (China). Thus, this research shows that worldview training is effective regardless of the culture it is used in, which is important to informing students in a growing global marketplace.
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Ellen Kelly, Mary. "Sustainable Leadership in Private International Schools: Lessons from Kuwait." Journal of Research in International Education 21, no. 3 (November 28, 2022): 242–55. http://dx.doi.org/10.1177/14752409221140628.
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The rapid, global growth of the private international school sector has raised demand for qualified school administrators to lead schools in that sector. Many administrators hired into that sector face particular challenges when coming from public systems in other countries. The question is in what ways do gaps between the training and experience of recruits and the demands of the sector compromise the sustainability of effective leadership in private international schools. There are implications for policy development around training and support for leaders in this sector as, unlike many national public systems, it lacks a supply of specifically trained leaders. This article presents a qualitative study of semi-structured interviews with 17 international school leaders who moved from national public systems abroad to private international schools in Kuwait. The major themes that emerged in those interviews were the challenges faced by leaders in adjusting to differing governance structures, the business and marketing aspects of private international schools, and managing the transience of staff. A number of similar themes have been cited in research on international schools in other world regions, although some expressions of those themes are particular to Kuwait. This article concludes with a discussion of the need to provide sustainable norms for leadership across the international school sector, with training and support to help school leaders transition and work more effectively in the sector.
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Cort, Kathryn T., Judith H. Pairan, and John K. Ryans. "The in-school marketing controversy: reaching the teenage segment." Business Horizons 47, no. 1 (January 2004): 81–85. http://dx.doi.org/10.1016/j.bushor.2003.11.012.
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Hassan, Faridah, and Azlina Hanif. "Halal issues in processed food: Misuse of the Halal logo." Journal of Emerging Economies and Islamic Research 5, no. 3 (September 30, 2017): 1. http://dx.doi.org/10.24191/jeeir.v5i3.8826.
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Professor Dr Faridah Hj Hassan is a professor of Marketing and Strategic Management from Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam. She is a prolific writer and researcher in the areas of Halal food marketing and branding, Islamic tourism and strategic management. Her passion in Halal branding lends her an important role as the Director of iHalal Management and Science, FBM, UiTM.
Dr Azlina Hanif is a senior lecturer of Economics from Arshad Ayub Graduate Business School, Universiti Teknologi MARA. Her research interest is in the areas of International Trade and Islamic Economics. She is currently doing research on the research performance of universities in South East Asia under the ERASMUS+ program.
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Michailova, Snejina, and Janne Tienari. "What's happening to international business?" critical perspectives on international business 10, no. 1/2 (February 25, 2014): 51–64. http://dx.doi.org/10.1108/cpoib-06-2013-0018.
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Purpose – This paper aims to outline different views on international business (IB) as an academic discipline and looks into how IB scholars can cope with challenges to their disciplinary identity when stand-alone IB departments are merged with other departments such as management, marketing or strategy in business schools and universities. Design/methodology/approach – The article offers a critical reflection on the development and future of IB as a discipline. The two authors are an IB and a Management scholar, both of whom were engaged in recent departmental mergers at their respective business schools. While the authors do not analyze these particular mergers, their experiences are inevitably interwoven in the views they express. Findings – Mergers of stand-alone IB departments with other departments bring to light the nature of the IB discipline as a contested terrain. The article discusses how these structural changes challenge the disciplinary identity of IB scholars. It contributes, first, to discussions on the development of IB as a discipline and, second, to understanding identities and identification during major organizational change events in academia. Research limitations/implications – The authors suggest that the threat of marginalization of IB in the context of business schools and universities necessitates a move beyond the “big questions” debate to a critical self-examination and reflection on IB as a discipline and as a global scholarly community. Originality/value – The article offers a critical view on current processes and challenges related to IB as a discipline and an academic community.
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Markova, Marina, Artur Modliński, and Luís Moreira Pinto. "CREATIVE OR ANALITICAL WAY FOR CAREER DEVELOPMENT? RELATIONSHIP MARKETING IN THE FIELD OF INTERNATIONAL BUSINESS EDUCATION." Creativity Studies 13, no. 1 (January 13, 2020): 99–113. http://dx.doi.org/10.3846/cs.2020.6625.
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The article presents a strategic model of the partnership in the field of business education that takes into account the specificity of the globalization and current trends on the job markets. The main research tasks were to consider the theoretical bases of relationship marketing and to examine the major trends and challenges of the job market in Russia. The article includes the results of the research on the goals in life and motivation of secondary school students, the survey among the university professors on their opinions about why students decide to study, and also the results of the international research among students of European and Russian universities. The article present various activities that the business school can use to boost the cooperation between its main shareholders. The authors suggest a matrix of interaction between universities and partner companies which composes of the tangible/intangible resources and tangible/intangible effects with the characteristics of their impact and effectiveness for both the companies and universities.
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Barnes, A. James, and Janice K. Ferry. "Creating a niche for the environment in the business school curriculum." Business Horizons 35, no. 2 (March 1992): 3–8. http://dx.doi.org/10.1016/s0007-6813(05)80186-7.
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Jin, Seunga Venus, and Ehri Ryu. "Celebrity fashion brand endorsement in Facebook viral marketing and social commerce." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (March 11, 2019): 104–23. http://dx.doi.org/10.1108/jfmm-01-2018-0001.
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PurposeIn light of Facebook-based viral marketing and social commerce, the purpose of this paper is to test the moderating role of social identification with the Facebook profile owner (celebrity as aspirational reference group vs ingroup member (college student, same school) vs outgroup member (college student, different school)) in Facebook-based fashion brand marketing and management.Design/methodology/approachA randomized between-subjects experiment (celebrity’s Facebook profile vs ingroup member’s Facebook profile vs outgroup member’s Facebook profile vs control condition,n=73) was conducted. The sample was composed of college students recruited from a subject pool in a US university.FindingsResults of multiple regression analyses indicate that social identification with the Facebook profile owner and ingroup vs outgroup perception moderate the influence of consumers’ materialism, fashion involvement and opinion leadership on interpersonal attraction to the celebrity, wishful identification with the celebrity, emotional quotient, involvement with the ads, advertising believability and willingness to buy the advertised fashion products. Furthermore, the results of structural equation modeling analyses show that source credibility perception (both the celebrity who endorses her own brand and the Facebook profile owner) mediates the relationship between experimental conditions (celebrity as aspirational outgroup vs same school student as an ingroup member vs different school student as an outgroup member) and the outcome variables (interpersonal attraction to the celebrity, involvement with ads, and advertising believability) in viral marketing leveraging a social media platform.Originality/valueThis study makes several theoretical contributions to consumer psychology and provides managerial implications for Facebook-based fashion marketing and fashion brand management.
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Jiang, Bin, and Patrick J. Murphy. "Do Business School Professors Make Good Executive Managers?" Academy of Management Perspectives 21, no. 3 (August 2007): 29–50. http://dx.doi.org/10.5465/amp.2007.26421237.
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David, Fred R., Meredith E. David, and Forest R. David. "What are business schools doing for business today?" Business Horizons 54, no. 1 (January 2011): 51–62. http://dx.doi.org/10.1016/j.bushor.2010.09.001.
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Dickson, Peter Reid. "Toward a General Theory of Competitive Rationality." Journal of Marketing 56, no. 1 (January 1992): 69–83. http://dx.doi.org/10.1177/002224299205600107.
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The author develops a theory of competitive rationality that proposes a firm's success depends on the imperfect procedural rationality of its marketing planners. Theories of economic psychology and information economics are integrated with the Austrian economic school of thought and with marketing management concepts and scholarship. Implications for managers and scholars are discussed.
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Setyawan, Anton Agus, Bernardinus M. Purwanto, Basu Swastha Dharmmesta, and Sahid Susilo Nugroho. "Relationship Marketing Estimation Model in Emerging Economies: Dyadic Versus Non-dyadic Approach." Organizations and Markets in Emerging Economies 10, no. 2 (December 31, 2019): 174–95. http://dx.doi.org/10.15388/omee.2019.10.9.
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The purpose of this study is to analyze two estimation models related to relationship marketing in business-to-business interactions in the context of emerging economies. We compare two estimation models – one based on a dyadic approach and another based on a non-dyadic approach. We estimate these two models and compare their results to see which one is more suitable to be used as a theoretical relationship marketing model. We developed a survey comprising 204 dyadic observations of retailers and their suppliers and used a purposive sampling method. Three different observations correspond to three different estimation models. This study shows that the estimation model based on a dyadic approach has a better model fit than the model based on a non-dyadic approach regarding relationship marketing in a business-to-business context. The dyadic model also gives more accurate information to explain behaviour among companies involved in business relationships. Furthermore, this study explains how to examine estimation models in a relationship marketing context using dyadic and non- dyadic approaches. We also develop methods for examining dyadic perceptions of companies involved in business relationships. Our results contribute to the IMP school of thought in relationship marketing.
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Kaplan, Andreas. "A school is “a building that has four walls…with tomorrow inside”: Toward the reinvention of the business school." Business Horizons 61, no. 4 (July 2018): 599–608. http://dx.doi.org/10.1016/j.bushor.2018.03.010.
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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 6." International Business Research 10, no. 6 (May 27, 2017): 270. http://dx.doi.org/10.5539/ibr.v10n6p270.
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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 10, Number 6 Ahmad Mahmoud Ahmad Zamil, King Saud University RCC, JordanAlina Badulescu, University of Oradea, RomaniaNasim Saadati, Panjab University, IndiaAmran Awang, Head of Entrepreneurship Center, MalaysiaAlireza Athari, Eastern Mediterranean University, IranSerhii Kozlovskiy, Donetsk National University, UkraineMaria Teresa Bianchi, University of Rome “LA SAPIENZA”, ItalyMongi Arfaoui, University of Monastir, TunisiaAurelija Burinskiene, Vilnius Gediminas Technical University, LithuaniaHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaGiuseppe Granata, University of Cassino and Southen Lazio, ItalyVincent Grèzes, University of Applied Sciences Western Switzerland (HES-SO Valais-Wallis), SwitzerlandGianluca Ginesti, University of Naples “FEDERICO II”, ItalyAbedalqader Rababah, Arab Open University, OmanMuath Eleswed, American University of Kuwait, USAFrancesco Ciampi, Florence University, ItalyGeorgeta Dragomir, “Danubius” University of Galati, RomaniaFabio De Felice, University of Cassino and Southern Lazio, ItalyLadislav Mura, University of Ss. Cyril and Methodius in Trnava, SlovakiaMalgorzata Koszewska, Lodz University of Technology, PolandManlio Del Giudice, University of Rome "Link Campus", ItalyManuela Rozalia Gabor, “Petru Maior” University of Tîrgu Mureş, RomaniaMaria do Céu Gaspar Alves, University of Beira Interior, PortugalMihaela Simionescu, Institute for Economic Forecasting of the Romanian Academy, RomaniaModar Abdullatif, Middle East University, JordanJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainRadoslav Jankal, University of Zilina, SlovakiaRafiuddin Ahmed, James Cook University, AustraliaTerrill Frantz, Peking University HSBC Business School, USAVassili JOANNIDES de LAUTOUR, Grenoble École de Management (France) and Queensland University of Technology School of Accountancy (Australia), FranceMohsen Malekalketab Khiabani, University Technology Malaysia, MalaysiaMaria J. Sanchez-Bueno, Universidad Carlos III se Madrid, SpainCheng Jing, eBay, Inc. / University of Rochester, USAArash Riasi, University of Delaware, USASumathisri Bhoopalan, Sastra University, IndiaFevzi Esen, Istanbul Medeniyet University, TurkeyAshford C Chea, Benedict College, USA
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Tajidan, Tajidan, Efendy Efendy, Halil Halil, and Edy Fernandez. "Prosfek Penumbuhan Wirausahawan Muda Pertanian (PWMP) Di Pulau Lombok." Jurnal Gema Ngabdi 1, no. 2 (July 23, 2019): 48–55. http://dx.doi.org/10.29303/jgn.v1i2.16.
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The objectives of the community service are: maintaining the alumni commitment as agricultural young entrepreneurs; increase the capacity and ability of alumni in the management of business in agriculture; increasing the business scale by adding the ability to finance agribusiness businesses; and developing business networks (net-working) and financing and marketing cooperation. The output expected as an output of this service activity is an article published in national or international journals. To achieve the purpose of this service, it is carried out with a coaching and mentoring approach. Coaching is done by the focus group discussion (FGD) method, training with the agribusiness field school method, and mentoring in the problem solving method. From a series of implementation activities can be summarized as follows: the commitment of alumni as young agricultural entrepreneurs is still able to be held which is shown by the still strong spirit and entrepreneurial spirit; (the alumni who are members of the PWMP Group have the ability to increase the capacity of business management in agriculture, including 3 (three) of the 7 (seven) PWMP groups that have opened business branches and appointed employees to assist production activities and services to customers; in general there has been an increase in the ability of financing sourced from an average allowance for operating results of 18.3% from November 2017 to July 2018 or 2.29% / month; and the development of business networks and marketing is still an obstacle for most young agricultural entrepreneurs, except the PWMP Bintang Tani Group which has a business network and regular customers in the marketing aspect.
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Waddock, Sandra A. "The spider's web: Influences on school performance." Business Horizons 36, no. 5 (September 1993): 39–48. http://dx.doi.org/10.1016/s0007-6813(05)80052-7.
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Maher, P. Michael. "Business School Research: Academics Should be Concerned*." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 7, no. 1 (April 8, 2009): 16–20. http://dx.doi.org/10.1111/j.1936-4490.1990.tb00524.x.
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Rotfeld, Herbert Jack. "Endowed faculty chairs are a waste of money (except mine)." Journal of Consumer Marketing 21, no. 2 (March 1, 2004): 94–96. http://dx.doi.org/10.1108/07363760410525650.
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Increasing amounts of funds are given to universities each year that are to be invested and endow special salary supplements and spending allowances for named faculty. Donors’ motives are varied, but for the schools, the special use is a way to attract and retain faculty with national research reputations. From a marketing point of view, the school administrators believe that having the funds to attract these faculty to their department rolls has a positive impact on the school’s reputation. Yet there are serious questions as to what schools actually are getting for the spending competition to attract over‐priced academic superstars while the lower paid faculty remain the main contact with students. At worst, the holders of the positions are disconnected from the broader campus community.
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White, Lawrence J. "Business School Economics and Antitrust: What's Thought and What's Taught." Journal of Public Policy & Marketing 21, no. 2 (September 2002): 254–56. http://dx.doi.org/10.1509/jppm.21.2.254.17576.
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Kosnikov, Sergey Nikolaevich, Natalya Vladimirovna Shershukova, Ilya Valerievich Sorgutov, Tatyana Viktorovna Bessonova, Elena Alexandrovna Kobets, and Elena Ivanovna Zatsarinnaya. "Business education: global trends and prospect." Linguistics and Culture Review 5, S1 (August 22, 2021): 478–87. http://dx.doi.org/10.21744/lingcure.v5ns1.1433.
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Business education in the world is developing at a fairly high pace. The reason for this is the possibility of exchanging experience between different countries in the field of entrepreneurial technologies, as well as the need to improve the relationship between the "scientific minds" of different countries. In this regard, the leading educational institutions of the world develop and implement various training programs aimed at improving the skills of students in the field of marketing, management, the world economy, as well as international economic relations. International business education should be studied from the perspective of measuring the effect of internationalization of business schools and training programs by offering international training courses, foreign exchanges, subsidiaries, knowledge exports, various types of cooperation.
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Echegaray, Lázaro, and Jorge García Martín García Martín. "What skills and competencies are required of marketing graduates in the Spanish business-to-business sector? A content analysis of listings on online job portals." ESIC MARKET Economic and Business Journal, Volume 50, Issue 3 (February 4, 2020): 515–36. http://dx.doi.org/10.7200/esicm.164.0503.2.
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Objective. The new scenarios arising from globalisation and the development of information and communication technologies have obliged marketing to adapt to a more complex, ever-changing and highly uncertain environment. That adaptation has, in turn, made it necessary to review the conditions of engagement of professionals in the sector. Thus, the aim of this study is to identify the skills required in business-to-business (B2B) job vacancies for marketing graduates at national and international companies based in Spain, with international links and, therefore, forming part of the globalised market. Methodology. Employing the desktop research technique, an analysis was performed on the listings posted on the leading job portals in Spain. Following this, a content analysis was conducted on the data collected from the listings, quantifying and classifying the job requirements appearing in them. Results. The importance of social media in relation to technical skills, the relevance of a good proficiency in English as regards meta-skills, the requirement of digital marketing knowledge and expertise with respect to conceptual marketing knowledge, and a strong correlation between the experience and salary variables were observed. Limitations. There is scant specific literature on marketing job requirements in the B2B sector. Practical implications. This study is particularly valuable insofar as it provides universities, business schools and higher education centres knowledge of the latest marketing skills and competencies required in the B2B sector.
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Moore, Jesse N., Mary Anne Raymond, John D. Mittelstaedt, and John F. Tanner. "Age and Consumer Socialization Agent Influences on Adolescents’ Sexual Knowledge, Attitudes, and Behavior: Implications for Social Marketing Initiatives and Public Policy." Journal of Public Policy & Marketing 21, no. 1 (April 2002): 37–52. http://dx.doi.org/10.1509/jppm.21.1.37.17612.
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Social marketing initiatives that influence adolescents’ sexual behavior are critical given that adolescents are the most at-risk group for sexually transmitted diseases and unplanned and unwanted pregnancy. This study, involving 1343 middle school– and high school–aged students, explores relationships among several factors that potentially influence adolescents’ sexual knowledge, attitudes, and behavior. The authors examine the influence of several socialization agents, including parents, peers, and mass media. The results show that parental influence is the most consistent socialization agent across age groupings on all dependent variables studied. However, the relative influence of parents, peers, and media may vary between middle school– and high school–aged adolescents. The authors discuss implications for social marketing initiatives, public policy, and further research.
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Dority, Bree L., Mary G. McGarvey, and Patricia F. Kennedy. "Marketing Foods and Beverages in Schools: The Effect of School Food Policy on Students’ Overweight Measures." Journal of Public Policy & Marketing 29, no. 2 (September 2010): 204–18. http://dx.doi.org/10.1509/jppm.29.2.204.
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Green, Robert T., and Linda V. Gerber. "Educator Insights: Strategic Partnerships for Global Education—Linkages with Overseas Institutions." Journal of International Marketing 4, no. 3 (September 1996): 89–100. http://dx.doi.org/10.1177/1069031x9600400307.
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The globalization of business education involves much more than the inclusion of more international business courses in the curriculum and the infusion of more international materials into all business courses. Like their corporate counterparts, business schools themselves need to become global institutions with operations in various parts of the world to enable faculty, students, and executive clients to gain international expertise and to provide regular and diverse global inputs into the educational process. Since most schools lack the resources to achieve a global reach by themselves, the best course generally involves the establishment of strategic alliances with foreign business schools. This article examines the nature of these alliances and suggests the many joint activities in which alliance partners can engage.
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Osayawe Ehigie, Benjamin, and Megan Taylor. "Managing students' loyalty to school after graduation through relationship marketing." TQM Journal 21, no. 5 (August 21, 2009): 502–16. http://dx.doi.org/10.1108/17542730910983416.
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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 10." International Business Research 10, no. 10 (September 27, 2017): 241. http://dx.doi.org/10.5539/ibr.v10n10p241.
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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 10, Number 10Alina Badulescu, University of Oradea, RomaniaAshford C Chea, Benedict College, USAAtallah Ahmad Alhosban, Aqaba University of Technology, JordanAurelija Burinskiene, Vilnius Gediminas Technical University, LithuaniaBenjamin James Inyang, University of Calabar, NigeriaCelina Maria Olszak, University of Economics in Katowice, PolandDea’a Al-Deen Al-Sraheen, Al-Zaytoonah University of Jordan, JordanEjindu Iwelu MacDonald Morah, University of Westminster, London, UKEva Mira Bolfíková, Univerzity of P. J. Šafárik in Košice, Slovak RepublicFederica De Santis, University of Pisa , ItalyFlorin Ionita, The Bucharest Academy of Economic Studies, RomaniaFoued Hamouda, Ecole Supérieure de Commerce, TunisiaFrancesco Ciampi, Florence University, ItalyHanna Trojanowska, Warsaw University of Technology, PolandHerald Monis, Milagres College, IndiaHongliang Qiu, Tourism College of Zhejiang, ChinaHsiao-Ching Kuo, Washington and Jefferson College, USAHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaJoanna Katarzyna Blach, University of Economics in Katowice, PolandJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainMansour Esmaeil Zaei, Panjab University, India/IranMarcelino José Jorge, Evandro Chagas Clinical Research Institute of Oswaldo Cruz Foundation, BrazilMaria Teresa Bianchi, University of Rome “LA SAPIENZA”, ItalyMithat Turhan, Mersin University, TurkeyMuath Eleswed, American University of Kuwait, USAPascal Stiefenhofer, University of Brighton, UKRadoslav Jankal, University of Zilina, SlovakiaRafiuddin Ahmed, James Cook University, AustraliaRoberto Campos da Rocha Miranda, University Center Iesb, BrazilRoxanne Helm Stevens, Azusa Pacific University, USASang-Bing Tsai, University of Electronic Science and Technology of China, ChinaSerhii Kozlovskiy, Donetsk National University, UkraineShun Mun Helen Wong, The Hong Kong Polytechnic University, Hong KongSumathisri Bhoopalan, Sastra University, IndiaVassili JOANNIDES de LAUTOUR, Grenoble École de Management (France) and Queensland University of Technology School of Accountancy (Australia), FranceVincent Grèzes, University of Applied Sciences Western Switzerland (HES-SO Valais-Wallis), SwitzerlandWejdene Yangui, Institute of High Business Studies of Sfax _ Tunisia (IHEC), Tunisia
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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 7." International Business Research 10, no. 7 (June 28, 2017): 185. http://dx.doi.org/10.5539/ibr.v10n7185-186.
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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 10, Number 7 Abedalqader Rababah, Arab Open University, OmanAlina Badulescu, University of Oradea, RomaniaAlireza Athari, Eastern Mediterranean University, IranAmran Awang, Head of Entrepreneurship Center, MalaysiaAnca Gabriela Turtureanu, “DANUBIUS” University Galati, RomaniaAndrea Carosi, University of Sassari, ItalyAnna Paola Micheli, Univrtsity of Cassino and Southern Lazio, ItalyArash Riasi, University of Delaware, USAAshford C Chea, Benedict College, USABenjamin James Inyang, University of Calabar, NigeriaCheng Jing, eBay, Inc. / University of Rochester, USACristian Marian Barbu, “ARTIFEX” University, RomaniaGilberto Marquez-Illescas , Clarkson University , USAGiuseppe Granata, University of Cassino and Southen Lazio, ItalyGrzegorz Zasuwa, The John Paul II Catholic University of Lublin, PolandHanna Trojanowska, Warsaw University of Technology, PolandHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaIonela-Corina Chersan, “Alexandru Ioan Cuza” University from Iași, RomaniaJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainKaren Gulliver, Argosy University, Twin Cities, USAManlio Del Giudice, University of Rome "Link Campus", ItalyMaria do Céu Gaspar Alves, University of Beira Interior, PortugalMaria J. Sanchez-Bueno, Universidad Carlos III se Madrid, SpainMaria Teresa Bianchi, University of Rome “LA SAPIENZA”, ItalyMaria-Madela Abrudan, University of ORADEA, RomaniaMiriam Jankalová, University of Zilina, SlovakiaMohamed Abdel Rahman Salih, Taibah University, Saudi ArabiaMohamed Rochdi Keffala, University of Kairouan, TunisiaMohsen Malekalketab Khiabani, University Technology Malaysia, MalaysiaMongi Arfaoui, University of Monastir, TunisiaOzgur Demirtas, Turkish Air Force Academy, TurkeyRadoslav Jankal, University of Zilina, SlovakiaRafiuddin Ahmed, James Cook University, AustraliaRaphaël Dornier, Université Savoie Mont Blanc, FranceRoberto Campos da Rocha Miranda, University Center Iesb, BrazilRoxanne Helm Stevens, Azusa Pacific University, USASang-Bing Tsai, University of Electronic Science and Technology of China, ChinaValeria Stefanelli, Università degli Studi Niccolò Cusano, ItalyVassili JOANNIDES de LAUTOUR, Grenoble École de Management (France) and Queensland University of Technology School of Accountancy (Australia), FranceVincent Grèzes, University of Applied Sciences Western Switzerland (HES-SO Valais-Wallis), SwitzerlandYan Lu, University of Central Florida, USA
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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 7." International Business Research 10, no. 7 (June 28, 2017): 185. http://dx.doi.org/10.5539/ibr.v10n7p185.
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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 10, Number 7 Abedalqader Rababah, Arab Open University, OmanAlina Badulescu, University of Oradea, RomaniaAlireza Athari, Eastern Mediterranean University, IranAmran Awang, Head of Entrepreneurship Center, MalaysiaAnca Gabriela Turtureanu, “DANUBIUS” University Galati, RomaniaAndrea Carosi, University of Sassari, ItalyAnna Paola Micheli, Univrtsity of Cassino and Southern Lazio, ItalyArash Riasi, University of Delaware, USAAshford C Chea, Benedict College, USABenjamin James Inyang, University of Calabar, NigeriaCheng Jing, eBay, Inc. / University of Rochester, USACristian Marian Barbu, “ARTIFEX” University, RomaniaGilberto Marquez-Illescas , Clarkson University , USAGiuseppe Granata, University of Cassino and Southen Lazio, ItalyGrzegorz Zasuwa, The John Paul II Catholic University of Lublin, PolandHanna Trojanowska, Warsaw University of Technology, PolandHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaIonela-Corina Chersan, “Alexandru Ioan Cuza” University from Iași, RomaniaJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainKaren Gulliver, Argosy University, Twin Cities, USAManlio Del Giudice, University of Rome "Link Campus", ItalyMaria do Céu Gaspar Alves, University of Beira Interior, PortugalMaria J. Sanchez-Bueno, Universidad Carlos III se Madrid, SpainMaria Teresa Bianchi, University of Rome “LA SAPIENZA”, ItalyMaria-Madela Abrudan, University of ORADEA, RomaniaMiriam Jankalová, University of Zilina, SlovakiaMohamed Abdel Rahman Salih, Taibah University, Saudi ArabiaMohamed Rochdi Keffala, University of Kairouan, TunisiaMohsen Malekalketab Khiabani, University Technology Malaysia, MalaysiaMongi Arfaoui, University of Monastir, TunisiaOzgur Demirtas, Turkish Air Force Academy, TurkeyRadoslav Jankal, University of Zilina, SlovakiaRafiuddin Ahmed, James Cook University, AustraliaRaphaël Dornier, Université Savoie Mont Blanc, FranceRoberto Campos da Rocha Miranda, University Center Iesb, BrazilRoxanne Helm Stevens, Azusa Pacific University, USASang-Bing Tsai, University of Electronic Science and Technology of China, ChinaValeria Stefanelli, Università degli Studi Niccolò Cusano, ItalyVassili JOANNIDES de LAUTOUR, Grenoble École de Management (France) and Queensland University of Technology School of Accountancy (Australia), FranceVincent Grèzes, University of Applied Sciences Western Switzerland (HES-SO Valais-Wallis), SwitzerlandYan Lu, University of Central Florida, USA
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Faria, João Ricardo, and Franklin G. Mixon. "Opportunism vs. Excellence in Academia: Quality Accreditation of Collegiate Business Schools." American Business Review 25, no. 1 (May 2022): 4–24. http://dx.doi.org/10.37625/abr.25.1.4-24.
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This study extends the literature on the (in)effectiveness of quality accreditation by examining how standards adopted by an accrediting or research agency, such as the Association to Advance Collegiate Schools of Business International (AACSB), can be manipulated by academic units, such as collegiate schools of business. We present a hierarchical differential game between a collegiate business school and its accrediting agency to advance the hypothesis that strategic or opportunistic behavior occurs where heterogeneity in academic achievement exists, as represented by an uneven distribution of academic achievement resulting either from the presence of both unproductive and highly productive faculty or periods of high academic productivity followed by other periods of low academic productivity. Statistical explorations utilizing data from senior management faculty affiliated with both the highest-ranking and lowest-ranking colleges and universities in the U.S. are suggestive of the presence of incentives facing some U.S. business schools to behave strategically or opportunistically in terms of quality accreditation.
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Guiyu, Dai, and Cai Yi. "Application of Case-Task Based Approach in Business English Teaching—A Case Study of the Marketing Course in SEIB of GDUFS." Higher Education Studies 7, no. 1 (January 16, 2017): 23. http://dx.doi.org/10.5539/hes.v7n1p23.
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Business English Teaching aims at cultivating students’ ability to analyze and solve problems, improving students’ comprehensive language competence and honing their business practical skills. Adhering to the principle of learning by doing and learning by teaching others, Case-Task Based Approach emphasizes students’ ability of language use in authentic situation as well as their competence of taking part in social practices, which, to a large extent, corresponds to the objectives of Business English Teaching. Based on a diachronic combing of research ideas of Case-Task Based Approach, this writing analyzes the marketing course offered in School of English for International Business of Guangdong University of Foreign Studies through Case-Task Based Approach, expounds the implementation process of this approach and investigates into its strengths and weaknesses. Finally this writing will have a tentative exploration on how to improve the approach in practice so as to enhance the understanding of its application in Business English Teaching.
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Kanapickaitė, Jolanta. "Individualization and Communality in the Context of Vocational Training." Pedagogika 110, no. 2 (June 10, 2013): 57–65. http://dx.doi.org/10.15823/p.2013.1819.
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This article discloses individualization / communality in the studies process of designers, photographers-technologists, engineers, marketing, communications and health care specialists. The research was done in 2009–2012 years of studies in Vilnius college, Kaunas college, International school of law and business, Vilnius Gediminas technical university, Vilnius Art academy, Vilnius college of technologies and design studies programs: marketing, advertisement, marketing and management, creative industries, visual communication, general practice nursing, biomedical diagnostics, hygienic and decorative cosmetics, physical therapy, graphic design, interior design, interactive design and photography technologies, building services, construction, geodesy and cadaster, heating energetic. The aim of this article is to disclose individualization / communality in the vocational studies process of designers-photographers technologists, engineers, marketing, and communication and health care specialists. Research data showed what communality the general direction of engineers’ and health care specialist vocational is training. And the statistical data analysis revealed the following: artist and manager named individualization as a general direction of vocational training.
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Bell, Jim, Maurice Murray, and Kate Madden. "Developing Exportise: An Irish Perspective." International Small Business Journal: Researching Entrepreneurship 10, no. 2 (January 1992): 37–53. http://dx.doi.org/10.1177/026624269201000203.
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JIM BELL, MAURICE MURRAY AND KATE Madden are with the University of Ulster atJordanstown, Northern Ireland. Since 1986 the Northern Ireland Department of Economic Development has sponsored a series of export training programmes focusing on European and North American markets. Initially, these activities were developed in conjunction with AnCo (now FAS), the training agency in the Republic of Ireland and were partially funded by the International Fund for Ireland. In 1989, due to a change in remit, FAS took a decision to target training towards school leavers rather than graduates, thereby suspending their involvement. The DED increased their involvement, however, thus enabling more Northern Irish firms and graduates to benefit from the initiative. This paper focuses on the Export Marketing Training Programme, which aims to develop export competence among small Irish firms while at the same time increasing the stock of exportise by developing future generations of international marketing managers. Following an outline of the salient features of the programmes, discussion centres on an evaluation of their impact on the export performance of participating firms and on benefits derived by young graduates who have been involved in the previous programmes.
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Bass, Frank M. "The Future of Research in Marketing: Marketing Science." Journal of Marketing Research 30, no. 1 (February 1993): 1–6. http://dx.doi.org/10.1177/002224379303000101.
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This February 1993 issue begins the 30th Anniversary volume of the Journal of Marketing Research. The academic marketing discipline, as reflected in the articles published in JMR, has certainly changed dramatically over this time period. To reflect on these changes and generate discussion about the future directions for marketing research, I have asked several marketing scholars to prepare guest editorials. It is fitting that Frank Bass write the first of these guest editorials. Professor Bass is a former editor of the JMR and a recipient of the William O'Dell Award for the best paper published in JMR, the Paul D. Converse Award for outstanding contributions to marketing science and theory, and the Richard D. Irwin/American Marketing Association Distinguished Marketing Educator Award. In addition to his research published in the leading marketing and management science journals. Professor Bass has made significant contributions through his former doctoral students who are professors in leading management schools across the world. —Barton A. Weitz, Editor
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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 11, No. 1." International Business Research 11, no. 1 (December 27, 2017): 253. http://dx.doi.org/10.5539/ibr.v11n1p253.
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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 11, Number 1 Alireza Athari, Eastern Mediterranean University, IranAnca Gabriela Turtureanu, “DANUBIUS” University Galati, RomaniaAshford C Chea, Benedict College, USAAurelija Burinskiene, Vilnius Gediminas Technical University, LithuaniaBenjamin James Inyang, University of Calabar, NigeriaCelina Maria Olszak, University of Economics in Katowice, PolandEva Mira Bolfíková, Univerzity of P. J. Šafárik in Košice, Slovak RepublicFevzi Esen, Istanbul Medeniyet University, TurkeyFilomena Izzo, University of Campania Luigi Vanvitelli, ItalyFlorin Ionita, The Bucharest Academy of Economic Studies, RomaniaFrancesco Ciampi, Florence University, ItalyGiuseppe Granata, University of Cassino and Southen Lazio, ItalyGuillaume Marceau, University of Aix-Marseille, FranceGuo Zi-Yi, Wells Fargo Bank, N.A., USAHanna Trojanowska, Warsaw University of Technology, PolandHeather Cooper Bisalski, Dalton State College, USAHuijian Dong, Pacific University, USAJanusz Wielki, University of Business in Wroclaw, PolandJolita Vveinhardt, Vytautas Magnus University, LithuaniaJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainKaren Gulliver, Argosy University, Twin Cities, USAMaria J. Sanchez-Bueno, Universidad Carlos III se Madrid, SpainMaria-Madela Abrudan, University of ORADEA, RomaniaMithat Turhan, Mersin University, TurkeyMohamed Abdel Rahman Salih, Taibah University, Saudi ArabiaMuath Eleswed, American University of Kuwait, USAPascal Stiefenhofer, University of Brighton, UKRafael Hernandez Barros, Universidad Complutense de Madrid, SpainRaphaël Dornier, Université Savoie Mont Blanc, FranceRoberto Campos da Rocha Miranda, University Center Iesb, BrazilSerhii Kozlovskiy, Donetsk National University, UkraineShun Mun Helen Wong, The Hong Kong Polytechnic University, Hong KongSumathisri Bhoopalan, Sastra University, IndiaValeria Stefanelli, Università del Salento, ItalyWing-Keung Wong, Asia University, Taiwan, China
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Rishi, Bikramjit, and Archit Kacker. "Kingfisher: Ultra Max re-positioning hurdle." Emerald Emerging Markets Case Studies 11, no. 2 (May 21, 2021): 1–19. http://dx.doi.org/10.1108/eemcs-09-2020-0322.
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Learning outcomes To appraise the product positioning in an emerging market. To recognize and discuss a positioning plan for a new product. To apply, describe the Kapferer brand identity prism along with different competition levels for Kingfisher Ultra Max. To deliberate the marketing mix for improving the sales of Kingfisher Ultra Max. Case overview/synopsis United Breweries Limited (UBL) was part of UB Group, which was a business conglomerate. United Breweries Holdings Limited or UB Group was headquartered at UB City, Bangalore, India. It dealt in many businesses, out of which UBL was one of them. Kingfisher Ultra Max was Kingfisher’s newest addition to the super-premium strong beer segment. It was a larger-based beer with 8% alcohol by volume content and was stronger in terms of alcohol content than Kingfisher Ultra, which was also from the super-premium segment. This brands positioning was such that it targeted the premium segment. The top management was considering a change in positioning for their Ultra Max brand. A research report submitted by a premier business school also recommended a change in positioning. The officials in the meeting are contemplating the two options for the shift in positioning; one is to make the change of positioning across India and the other is to make the change specific to some states. Complexity academic level The case is targeted at students of post-graduation and under-graduation programs in business administration, specializing in marketing management, brand management or marketing strategy. Also, the case study can be included as part of courses related to strategic management and competitive analysis. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing. Supplementary materials Teaching Notes are available for educators only.
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Lülfs-Baden, Frederike, José I. Rojas-Méndez, and Achim Spiller. "Young Consumers' Evaluation of School Meals." Journal of International Food & Agribusiness Marketing 20, no. 4 (October 9, 2008): 25–57. http://dx.doi.org/10.1080/08974430802355432.
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Al Serhan, Omar A., and Elias Boukrami. "Mapping Studies on Consumer Boycotting in International Marketing." Transnational Marketing Journal 3, no. 2 (October 8, 2015): 130–51. http://dx.doi.org/10.33182/tmj.v3i2.405.
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Consumer boycotting behaviour has serious consequences for organisations targeted. In this paper, a review of literature on boycotting from 1990 to 2013 is presented. Several consumer boycotting types are identified based on motivations underlying. These are influenced by religious beliefs, cultural values and political opinions. We have scanned all articles dealing with consumer boycotting behaviour in marketing literature. 115 scholarly articles published in 25 top marketing journals as ranked in the ABS (Association of Business Journal Schools) Review from 1990 to 2013 are reviewed. Along with outlining the research in this area, we also wanted to assess the level of attention paid to brand loyalty in relation to boycotting behaviour. Despite the fact that existing literature listed a number of factors that can potentially trigger consumers’ boycotts i.e. religion, war, political, economic, cultural, environmental, and ethical reasons. Nevertheless, there is no ranking of factors indicating which one are the most influential (e.g. long lasting, most damaging in terms of brand loyalty, etc.). Our review also suggests that boycott campaigns in developed nations are mainly motivated by economic triggers. However, in developing nations boycott calls and campaigns were motivated by religious triggers or by ethical triggers. The impact of boycotting on consumers’ brand loyalty, relation between religion, race, country of origin and the level of regional as well as national development would need to be researched further in order to shed light on its effect on the success or failure of boycott calls from consumers’ perspective and the prevention of such calls from the targeted firms’ point of view.
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Webb, Marion S., Kenneth R. Mayer, and Virginie Pioche. "An Analysis of U.S. Business Schools' Catalogs, Application Packages, and Program Materials from an International Perspective." Journal of Marketing for Higher Education 9, no. 3 (January 26, 2000): 39–47. http://dx.doi.org/10.1300/j050v09n03_04.
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Bush, Alan J. "Marketing in an Electronic Age. Buzzell, Robert D. (Ed.). Boston, MA: Harvard Business School Press, 1985. 404 Pp. $32.50." Journal of Advertising 15, no. 1 (March 1986): 55–56. http://dx.doi.org/10.1080/00913367.1986.10672996.
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Beam, Henry H. "eBrands: Building an Internet Business at Breakneck SpeedeBrands: Building an Internet Business at Breakneck SpeedBy CarpenterPhil Boston: Harvard Business School Press 2000. 301 pages, hard cover, $25.95." Academy of Management Perspectives 14, no. 4 (November 2000): 153–54. http://dx.doi.org/10.5465/ame.2000.3979829.
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Ibeh, Kevin, and Yaw A. Debrah. "Female talent development and African business schools." Journal of World Business 46, no. 1 (January 2011): 42–49. http://dx.doi.org/10.1016/j.jwb.2010.05.016.
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Kim, Minkil, and James Zhang. "Structural relationship between market demand and member commitment associated with the marketing of martial arts programs." International Journal of Sports Marketing and Sponsorship 20, no. 3 (August 5, 2019): 516–37. http://dx.doi.org/10.1108/ijsms-05-2016-0019.
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Purpose This study was conducted to ensure that the selected antecedent concepts, including market demand and psychological factors, were fully focused and studied in detail and depth. The purpose of this paper is to develop and test a theoretical framework that specifies direct and indirect relationships among market demand, perceived benefits, perceived constraint, perceived value, consumer satisfaction and member commitment in martial arts programs. Design/methodology/approach Research participants (n=595) were martial arts school participants, who resided in the USA. A confirmatory factor analysis was conducted to evaluate the measurement model and the proposed model was tested by conducting structural equation modeling analyses. Findings Findings of this study indicated that perceived benefits and perceived constraints partially mediated the relationship between the market demand factors and perceived value, which in turn influenced member satisfaction and commitment. Economic Condition Consideration was found to be the most critical predictor of market demand. Originality/value Generating what-to-do and how-to-do implications that were specific to martial arts school and marketing practices were the priority of the investigators of this study. Administrators of martial arts programs may consider adopting the resultant theoretical framework as a general guide in their marketing efforts to recruit and retain program participants.
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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 10, No. 9." International Business Research 10, no. 9 (August 30, 2017): 210. http://dx.doi.org/10.5539/ibr.v10n9p210.
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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 10, Number 9 Abderrazek Hassen Elkhaldi, University of Sousse, TunisiaAlireza Athari, Eastern Mediterranean University, IranAnna Paola Micheli, Univrtsity of Cassino and Southern Lazio, ItalyAurelija Burinskiene, Vilnius Gediminas Technical University, LithuaniaBrian Sheehan, Thaksin University, ThailandCelina Maria Olszak, University of Economics in Katowice, PolandCheng Jing, eBay, Inc. / University of Rochester, USAChuan Huat Ong, KDU Penang University College, MalaysiaEjindu Iwelu MacDonald Morah, University of Westminster, London, UKFederica Caboni, University of Cagliari, ItalyFlorin Ionita, The Bucharest Academy of Economic Studies, RomaniaGeorgeta Dragomir, “Danubius” University of Galati, RomaniaGianluca Ginesti, University of Naples “FEDERICO II”, ItalyGilberto Marquez-Illescas , Clarkson University , USAGrzegorz Zasuwa, The John Paul II Catholic University of Lublin, PolandGuo Zi-Yi, Wells Fargo Bank, N.A., USAHanna Trojanowska, Warsaw University of Technology, PolandHongliang Qiu, Tourism College of Zhejiang, ChinaHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainM. Muzamil Naqshbandi, University of Dubai, UAEMaria do Céu Gaspar Alves, University of Beira Interior, PortugalMaria-Madela Abrudan, University of ORADEA, RomaniaMithat Turhan, Mersin University, TurkeyMuath Eleswed, American University of Kuwait, USAMurat Akin, Omer Halisdemir University FEAS – NIGDE, TurkeyNasim Saadati, Panjab University, IndiaOnur Köprülü, Mersin University, TurkeyÖzcan IŞIK, Cumhuriyet University, TurkeyPascal Stiefenhofer, University of Brighton, UKRadoslav Jankal, University of Zilina, SlovakiaRafael Hernandez Barros, Universidad Complutense de Madrid, SpainRoberto Campos da Rocha Miranda, University Center Iesb, BrazilRomana Korez Vide, University of Maribor, SloveniaSam C Okoroafo, University of Toledo, USAShun Mun Helen Wong, The Hong Kong Polytechnic University, Hong KongValerija Botric, The Institute of Economics, Zagreb, Croatia
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Duran, Kevin. "Reviewer Acknowledgements for International Business Research, Vol. 11, No. 5." International Business Research 11, no. 5 (April 25, 2018): 173. http://dx.doi.org/10.5539/ibr.v11n5p173.
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International Business Research wishes to acknowledge the following individuals for their assistance with peer review of manuscripts for this issue. Their help and contributions in maintaining the quality of the journal are greatly appreciated.International Business Research is recruiting reviewers for the journal. If you are interested in becoming a reviewer, we welcome you to join us. Please find the application form and details at http://recruitment.ccsenet.org and e-mail the completed application form to ibr@ccsenet.org.Reviewers for Volume 11, Number 5 Abderrazek Hassen Elkhaldi, University of Sousse, TunisiaAnna Paola Micheli, Univrtsity of Cassino and Southern Lazio, ItalyAurelija Burinskiene, Vilnius Gediminas Technical University, LithuaniaCelina Maria Olszak, University of Economics in Katowice, PolandFawzieh Mohammed Masad, Jadara University, JordanFederica De Santis, University of Pisa , ItalyFevzi Esen, Istanbul Medeniyet University, TurkeyFilomena Izzo, University of Campania Luigi Vanvitelli, ItalyFlorin Ionita, The Bucharest Academy of Economic Studies, RomaniaFrancesco Ciampi, Florence University, ItalyFrancesco Scalera, University of Bari "Aldo Moro", ItalyGrzegorz Zasuwa, The John Paul II Catholic University of Lublin, PolandHanna Trojanowska, Warsaw University of Technology, PolandHung-Che Wu, Nanfang College of Sun Yat-sen University, ChinaImran Riaz Malik, IQRA University, PakistanJorge Mongay-Hurtado, ESIC Business and Marketing School, SpainKaren Gulliver, Argosy University, Twin Cities, USAM. Muzamil Naqshbandi, University of Dubai, UAEMaria do Céu Gaspar Alves, University of Beira Interior, PortugalMaurizio Rija, University of Calabria, ItalyMihaela Simionescu, Institute for Economic Forecasting of the Romanian Academy, RomaniaModar Abdullatif, Middle East University, JordanMohamed Abdel Rahman Salih, Taibah University, Saudi ArabiaMohamed Rochdi Keffala, University of Kairouan, TunisiaMuath Eleswed, American University of Kuwait, USAMurat Akin, Omer Halisdemir University FEAS – NIGDE, TurkeyÖzcan IŞIK, Cumhuriyet University, TurkeyPascal Stiefenhofer, University of Brighton, UKProsper Senyo Koto, Dalhousie University, CanadaRadoslav Jankal, University of Zilina, SlovakiaRiccardo Cimini, University of Tuscia, Viterbo, ItalyRoberto Campos da Rocha Miranda, University Center Iesb, BrazilShun Mun Helen Wong, The Hong Kong Polytechnic University, Hong KongValeria Stefanelli, University of Salento, ItalyVincent Grèzes, University of Applied Sciences Western Switzerland (HES-SO Valais-Wallis), SwitzerlandWanmo Koo, Western Illinois University, USAWing-Keung Wong, Asia University, Taiwan, China