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Published: 10 December 2022
Last updated: 28 January 2023

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1

Mahmoud, Rudaina. "The main determinants of international student identification with a UK middle ranking business school corporate brand : an international marketing perspective." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/13820.

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The aim of this study is to make a theoretical contribution vis-à-vis the main determinants of international student identification with a middle ranking business school corporate brand. The findings of this study are of foundational significance in theory building terms. A substantive theory of international postgraduate student identification in UK middle ranking business school corporate brands is introduced. This theory was found to be underpinned by five attractiveness dimensions: brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand and university physical campus. The findings showed that brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand and university physical campus are the main corporate brand identification dimensions of international postgraduate students – in terms of attractiveness – of a middle ranked business school (Brunel Business School). Whilst the tuition fees were a constituent part of the initial theoretical framework, this variable was not shown to have a significant effect on middle ranking business school corporate brand attractiveness. The findings also showed that brand distinctiveness and the country brand had a direct positive effect on international postgraduate student identification. Moreover, brand similarity, brand distinctiveness, metropolitan city brand, country brand and university physical campus affect international postgraduate student identification indirectly through the mediating effect of middle ranking business school corporate brand attractiveness. Whereas the effects of brand distinctiveness and country brand on international postgraduate student identification are partially mediated, and the effect of metropolitan city brand is fully mediated, tuition fees have an inverse, unmediated effect on international postgraduate student identification. A test of alternative moderating effect showed that the effects of brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand, university physical campus and tuition fees on international student corporate brand identification were not moderated by the effect of middle ranking business school corporate brand attractiveness. This study – focusing on a middle ranking business school corporate brand, internationalisation/international marketing– appears to be the first of its kind. It is one of the first attempts to provide a theoretical undertaking regarding the main determinants of international student identification with a middle ranking business school corporate brand. The instrumental contributions of this study stress the efficacy of business school managers in focusing on corporate brand building and corporate brand communication activities. Whilst the statistical generalisability of the findings generated from a single case study is limited, the insights are analytically generalisable.
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2

Li, Helen Hai Yan. "An exploration of relationship development and management in international business schools : MBA Students' perspectives." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/an-exploration-of-relationship-development-and-management-in-international-business-schools-mba-students-perspectives(5f0237e8-cd42-421a-8d65-06787380a410).html.

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Given the increasing importance of international higher education (HE) markets from a business perspective (Chadee and Naidoo, 2009; Anonymous, 2011a, 2012a), this research responds to the review of Hemsley-Brown and Oplatka (2006) that highlighted a lack of holistic approaches and theoretical models to address the nature of the HE service; and built on scholarly work (Mazzarol and Hosie, 1996; Mazzarol, 1998; Naude and Ivy, 1999; Ivy and Naude, 2004; Ivy, 2008) relating to HE marketing strategies. The research moves from the traditional marketing approach adopted predominantly in the existing literature of HE marketing (i.e. Mazzarol et al., 2003; Hemsley-Brown and Oplatka, 2006) and instead adopts a relational approach. This offers an alternative way of investigating the HE service, and contributes towards a broader theoretical perspective on HE strategy and a deeper understanding of the complex nature of the HE service. The theoretical background of this research was based on both the Interaction Approach (Håkansson ed., 1982) and the Relationship Life-Cycle Model (Ford, 1980; Wilkinson and Young, 1994). In response to limited existing research on the students’ perspective in HE (Trowler, 2010), this study provides a means of exploring HE marketing from the perspective of a markets-as-networks tradition (Håkansson and Snehota, 1995; Ford et al., 2002). Due to the adoption of a social constructivist epistemological stance (Gergen, 1985; Tashakkori and Teddlie, 1998), a case studies research approach (Yin, 2003, 2011) and semi-structured interviews (Denzin and Lincoln, 1994; Miles and Huberman, 1994) were utilised. Template analysis was chosen for data examination and interpretation (King, 1998, 2004), from a longitudinal contextual time-space of prospective students, current students and future alumni viewpoints (Halinen and Törnroos, 2005). The research findings suggest that the HE service is interactive and relational by nature, comprising six key relationships that are fundamentally important from the perspective of students being the focal-actor. These include relationships with alumni, other students, academic staff, administrative staff, multi-national companies (MNCs), and overseas exchange partner higher education institutions (HEIs). Despite the multiple roles of students, as clients (Mills et al., 1983; Hill, 1995), producers (Armstrong, 1995), products (Emery, et al., 2001; Modell, 2005) and customers (Kotler and Fox, 1985; Conway et al., 1994) of the HEIs, students are the users of these networks. They are also the beneficiaries of these key relationships, as they perceive and seek the added-value of the HE service, such as knowledge enrichment and employability enhancement. The synergy of these relationships and networks collectively contribute to the added-value of the HE service, enhance students’ overall positive experience and satisfaction with their institutions, and also have the potential to significantly impact on the HEIs’ competencies and business strategies. Practically, managing and influencing these relationships provide an opportunity for HE managers in resource allocation, strategic planning and policy-making, and the quality of service provision at the operational level.
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3

Omoruyi, Trevor Uyi. "An investigation into the implementation of relationship marketing on international student retention : a review of four business schools in the Greater Manchester area." Thesis, University of Salford, 2016. http://usir.salford.ac.uk/40244/.

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One of the most challenging issues facing Higher Education Institutions in recent years has been how to develop and gain competitive advantage in the global marketplace which is currently experiencing increasing and intense competition. The growth in competition has been driven, in part by the goal of every Higher Education Institution to internationalise. Consequently, the notion of international patronage, in terms of attracting and retaining international students, has become increasingly significant. Based on these competitive forces the aim of this study is to evaluate critically the implementations of relationship marketing initiatives by Business Schools as it relates to international student retention. Three stakeholders studies of a total of fifty two participants including: nine Business Schools managers; thirteen academic staff working in Business Schools and thirty international students (undergraduates & postgraduates) participated in this study. The study involved four Business Schools in the Greater Manchester Area. These participants were selected as a result of their direct involvement with the research focus. The Business School managers included a Business Director, Deans, Academic Deans, and International Directors who were directly involved in developing and applying relationship marketing approaches in their respective Business Schools. Academic staff included staff members who were involved in delivering teaching to international students in their Business School. The International students were from thirteen different countries. Data was collected using: semi-structured face-to-face interviews; focus groups; observation and documents reviews. A number of important findings have been obtained from the data collected which were analysed using thematic analysis. Firstly, results showed that whilst there are several definitions of international students’, there is agreement amongst all stakeholders about the importance of international students not only to Business Schools but also to the local and national UK economy. Secondly, the results revealed that several aspects of the relationship marketing approach including extra academic support and student integration etc. were significant for international student retention. Thirdly, the study reveals that current RM practices do not focus sufficiently on individual students cultural and religious backgrounds. Fourthly, the results show that current relationship marketing initiatives are perceived by stakeholders to have positive implications for retaining international students in the participating Business Schools. The implications of the results are that Business School managers and staff members should endeavour to understand international student dynamics and as a result develop unique aspects of their relationship marketing approach that focus on such dynamics. Business School should engage all international students and employees who are in contact points with international students especially academic staff who develop marketing policies that are international student related. Business School managers should also consider involving students extended family prior to, during and post student experience of study as they are often the financial source for the student and key stakeholders in the student decision making process.
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4

Zachhuber, Bernhard, and Per Adolfsson. "Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18316.

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Background      Catering to customer needs and wants by, at the same time, reaping maximum profits has, since the beginning of trade, been a tricky task for companies. Customer-segment pricing, i.e. offering lower prices to different target group segments, and its retail manifestation, student discounts, cater to students’ budgetary constraints, serving not only their particular needs but in return offering the company the possibility to reap long term profits from loyal students. High levels of price sensitivity among students provide companies a welcome point of action to address students and make them both attitudinal and behavioural loyal customers by means of financial incentives. The Mecenat card grants students access to those discounts – but does it help to make them loyal? Purpose            The purpose of this thesis lies in the exploration and description of a potential relationship between customer-segment pricing, i.e. student discounts and the formation of student loyalty. This exploration shall further be accompanied by a thorough analysis of the Mecenat card as a loyalty program and its ability to evoke student loyalty within the student body of Jönköping International Business School. Method             The research interest was served best by conducting qualitative prior to quantitative research. The focus groups allowed for a first insight into the topic and students’ opinions. These findings were then described by means of content analysis and further processed in quantitative research. An electronic survey was used to collect data from a sample drawn out of the total population of JIBS students. The data then was processed by means of descriptives, correlations, T-tests and factor analysis. Conclusion        Students at JIBS are a highly profitable customer segment, willing to be both attitudinal and behavioural loyal to stores that cater to their budgetary constraints by offering student discounts. The Mecenat card, however, due to low awareness and usage levels within the student body does not facili-tate, but rather hinders, the development of student loyalty. Thus, the find-ings were also processed into managerial implications that could help im-prove the service, such as improvements in communication
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5

Hau, Le Nguyen. "Acquiring marketing knowledge through international joint ventures." View thesis, 2005. http://handle.uws.edu.au:8081/1959.7/22517.

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Thesis (Ph.D.) -- University of Western Sydney, 2005.
"A thesis submitted for the degree of Doctor of Philosophy, University of Western Sydney, 2005". Includes bibliographical references and appendices.
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6

Mohamed, Reda Benaich. "International Marketing Implementation for B2B SME : Case Study: ARTISAMA." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14576.

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7

Gonzalez, M. F., Y. Cohen-Charash, K. Busse, M. L. Ambrose, D. E. Gibson, A. R. Grotto, R. E. Johnson, Lorianne D. Mitchell, J. I. Sanchez, and L. M. Steele. "Psych’d Up for Business School: Preparing I-O Psychologists for Business School Careers." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/8310.

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8

Demacopoulos, Alexander Christos. "International engineering and construction business environments." Thesis, Massachusetts Institute of Technology, 1987. http://hdl.handle.net/1721.1/52894.

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9

Vokál, Pavel. "Strategická analýza International School of Business and Management." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4056.

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The aim of the thesis is to make a strategic analysis of the newly opened private school by University of Economics, Prague. For analysis of external environment is used PEST model and Porter's model of Five Competitive Forces. Special attention is paid to description of Czech-MBA-schools market. Internal environment is described by analysis of company's resources. Outputs from partial analyses are summarised in SWOT analysis. SWOT analysis serves than for formulation of strategic recommendation to ISBM.
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10

Mons, Alizée Zelinda Bernardette. "¿Cómo la empresa Bimbo puede mejorar en marketing digital?" Thesis, Universidad de las Américas Puebla, 2011. http://catarina.udlap.mx/u_dl_a/tales/documentos/bce/mons_az/.

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11

Rubinsson, Sebastian. "Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41110.

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Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. The marketing industry faces difficult challenges in adaptation to international marketing, as collaboration between local marketing agencies could be a solution.   Purpose: The purpose of the study is to contribute with understanding of how local marketing agencies can work together for global clients, and how these agencies can adapt local marketing for these clients. In order to understand how marketing agencies can work together, this study will contribute with understanding of this collaboration between local marketing agencies and how they can help each other grow their businesses.   Method: This study uses a qualitative method with unstructured interviews of five people operational within a network of local marketing agencies.     Theory: The theoretical framework for this study consists of theories in international marketing, collaboration and learning.   Results and conclusions: By collaborating in a network, local marketing agencies get access to international markets and can support global clients. By having multiple local agencies working together for global clients, these agencies all provide local knowledge and create local communication. The collaboration in a network is most effective if the competition is eliminated, which can be done through shared ownership and personal connection within the network.
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12

MA, Xiaoyan. "Internationalization of Chinese firms : a contingent resource perspective." Digital Commons @ Lingnan University, 2007. https://commons.ln.edu.hk/mkt_etd/9.

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This study examines the role of inward activities in the internationalization of firms from China and proposes a theoretical framework of internationalization using the contingent resource theory. Based on case studies of four Chinese enterprises and a survey of Chinese manufacturing firms, the study shows that by engaging in inward activities, firms may acquire the critical resources that can lead to outward activities and the internationalization process. Whether firms can succeed in internationalization is conditional upon several contingency factors including management motivation, absorptive capacity, resource fungibility, exploration strategy, exploitation strategy and government support. Lastly, we explore the implications of the inward activities-based approach to internationalization, internationalization strategies for firms from developing economies, and the directions for future research.
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13

Silva, Aranis Liliana Garcia da. "Estratégias e práticas de marketing relacional na Russell Bedford International." Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/16038.

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Mestrado em Marketing
O presente relatório propõe-se a retratar a experiência como Assistente de Marketing e Business Development na empresa Russell Bedford International, sediada em Londres, entre Outubro de 2012 e Fevereiro de 2013. O relatório encontra-se dividido em três capítulos: entidade de acolhimento, actividades desenvolvidas e enquadramento teórico. A Russell Bedford International (RBI) é uma rede global de empresas de contabilidade, auditoria, consultoria fiscal e empresarial. A empresa tem representação em mais de 100 países na Europa, América, Médio Oriente, Africa, Índia e Ásia, contando com mais de 90 associados, mais de 20 correspondentes, 600 parceiros, 5000 empregados e 290 escritórios. O presente documento apresenta os principais desafios e estratégias, do ponto de vista do Marketing, que a empresa enfrenta num contexto business-to-business, marcado pela importância das relações e pela internacionalização.
This report intends to describe the experience as Marketing and Business Development Assistant in Russell Bedford International, a company based in London, between October 2012 and February 2013. The report is divided into three chapters: presentation of the host entity, activities developed and theoretical framework. Russell Bedford International (RBI) is a global network of accounting firms, auditing, tax and business consultancy. The company has representation in over 100 countries in Europe, America, Middle East, Africa, India and Asia, with more than 90 members, more than 20 correspondents, 600 partners, 5000 employees and 290 offices. This document presents the main challenges and strategies that the company faces, from the Marketing perspective, operating in a business-to-business context, marked by the importance of relationships and internationalization.
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Miller, Victoria Lynn. "An examination of contemporary marketing practices used by organization with different culture types a test of the convergence theory in the US and Cote d'Ivoire /." unrestricted, 2004. http://etd.gsu.edu/theses/available/etd-04052005-095752/.

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Thesis (Ph. D.)--Georgia State University, 2004.
Title from title screen. Wesley Johnston, committee chair ; Kofi Dadzie, Sevin Eroglu, Shaker Zahra, committee members. Electronic text (143 p.) : digital, PDF file. Description based on contents viewed July 20, 2007. Includes bibliographical references (p. 127-143).
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15

Thoumrungroje, Amonrat. "The effects of globalization on marketing strategy and performance." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Dissertations/Spring2004/a%5Fthoumrungroje%5F042804.pdf.

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16

Koh, Victor A. T. "Cultural Expectations for International Marketing and Business in the People's Republic of China." The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1392812303.

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17

Pierson, Gina Lee. "Program manual for international business academies." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2865.

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This project is a Progam Manual for the International Business Academy of La Sierra High School for at-risk students to show how to successfully run an academy and graduate students in compliance with the California High School Exit Exam.
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18

Clarkson, Richard M. "Relationship marketing in commodity chemicals : an empirical examination of a relationship marketing framework and the development of an instrument for the measurement of relationship marketing orientation (REMARKOR) within the commodity sector of the UK." Thesis, University of Huddersfield, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323806.

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Commodity markets are characterised by declining growth rates, depressed prices, intensified competition and the evolution of standard and fixed specifications. These lead to an increasingly severe squeeze on profits. The commodity sector of the chemical industry is no exception to this, it is notorious for its fiercely competitive nature and its increasingly severe squeeze on profit margins. Past research suggests that companies will compete primarily on price (Wei et a1. 1979, Emerson 1983, Stobaugh 1988, Quintella 1993, and Black 1994), with relatively little technical service required. However, as the commodity sector of the chemical industry continues to see its margins squeezed, companies are finding that the ability to constantly reduce production costs is limited and no longer offers a total solution. The research examined how a relationship marketing approach could contributed to UK commodity chemical companies' competitiveness. However, the current literature on relationship marketing has not referred specifically to commodities and arguably leaves a gap in this research area. It has been suggested that relationship marketing is not a 'universal panacea' with several authors that believe there are situations, usually involving lowinvolvement or commodity products, when a swift and simple transactional approach is more appropriate and preferred by the 'customer compared to a relational approach (Gronroos 1990; Mattyssens and Van den Bulte 1994; Peck 1996). The research shows this is generally not the case in commodity chemicals. The research investigated, through a multi-method research approach using both case studies and a survey, the relevance and use of a relationship marketing approach in commodity chemicals. The research developed, from a convergence of current ideas and theories, a relationship marketing framework that shows a firm's culture (based on seven marketing arrangements constructs) for establishing, developing, maintaining relationships and the selective termination of relationships with multiple exchange partners (i.e. customers, supplier, communities, authorities). The seven 'marketing arrangements' constructs are: the role of marketing management and planning; multiple exchange partners; responsibility; long-term focus; interaction; management orientation and portfolio planning; trust, commitment and promises. The research provides evidence, from three case studies, that supports the framework's constructs within UK commodity chemical companies across customer, supplier, internal and external relationships. Regression analysis of the survey data shows a positive link between a relationship marketing approach and the business performance of UK commodity chemical companies. The basis of this analysis used REMARKOR, an instrument for measuring relationship marketing orientation developed for this research. It follows a similar procedure to MARKOR, an instrument for measuring marketing orientation, developed by Kohli et al's (1993). However, REMARKOR uses constructs examined in the cases studies, based on current relationship marketing literature.
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19

Erasmus, George-Chatwind. "Developing an international export marketing strategy for South African table grapes." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53358.

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Thesis (MBA)--Stellenbosch University, 2003.
ENGLISH ABSTRACT: After the deregulation of the South African deciduous fruit industry in 1997 an unregulated grape marketing environment replaced the single channel marketing system. Many new South African grape exporters were now involved in an uncoordinated and uncooperative marketing environment. Each marketing organisation implemented their own marketing plans resulting in an increase in competition among South African suppliers. The South African grape supplies originate from various production areas, each with their unique characteristics and qualities, making it a very competitive environment. South African grapes also share the various markets with other competing Southern Hemisphere grape suppliers. This level of competition makes it very important for the South African grape industry to have a uniform marketing strategy. To achieve a uniform industry marketing strategy the industry has to develop a common vision - to be the preferred table grape supplier in our target markets - that forms the basis of developing a generic South African table grape marketing strategy. A single vision gives the competitive export companies a common marketing objective. This study includes recommendations to industry stakeholders that will enable them to formulate their own marketing strategy, all within the guidelines of the common vision that is adjusted to the specific needs of their respective target markets.
AFRIKAANSE OPSOMMING: Na die deregulering van die Suid-Afrikaanse sagtevrugtebedryf in 1997 het 'n ongereguleerde bemarkingsomgewing die enkelkanaalbemarking vervang. Verskeie nuwe Suid-Afrikaanse tafeldruifuitvoerders was nou betrokke by 'n ongekoërdineerde bemarkingsomgewing waar daar geen samewerking tussen uitvoerders was nie. Elke bemarkingsagent het sy eie bemarkingsplan gevolg wat gelei het tot 'n toename in kompetisie tussen Suid-Afrikaanse produsente. Die Suid-Afrikaanse tafeldruiwe word in verskillende produksieareas geoes, elk met hul unieke eienskappe en kwaliteite. Dit maak dit 'n baie kompeterende omgewing. Die Suid-Afrikaanse druiwe kompeteer ook in die mark met ander Suidelike Halfrond druiwe produsente. Met so 'n hoë vlak van kompetisie, is dit belangrik dat die Suid- Afrikaanse industrie 'n eenvormige bemarkingstrategie het. Om 'n eenvormige bemarkingstrategie vir die industrie te formuleer, moet die industrie visie - om die voorkeurverskaffer van tafeldruiwe in ons teikenmarkte te wees - die basis vorm vir die formulering van 'n generiese bemarkingstrategie vir Suid-Afrikaanse tafeldruiwe. 'n Eenvormige visie bied vir die kompeterende bemarkingsagente 'n gemene doelwit. Hierdie werkstuk sluit aanbevelings in wat vir rolspelers leiding sal gee om hul eie bemarkingstrategie te formuleer wat die doelwitte van 'n eenvormige visie onderskryf, maar nog steeds die behoeftes van die onderskeie teikenmarkte aanspreek.
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Hanaeus, Amanda, Jelena Filipovic, and Meagan Jonsson. "International Students Integration Into the City : A Case Study of Jönköping International Business School." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18975.

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The prevalence of internationalization in universities today is affecting the cities in which they are located. As the integration of international students adds to the ambiance and culture of a city, the authors argue that mutual participation of universities and communities will influence the development of a city. The aim of this thesis is therefore to explore the collaborations between the two, using Jönköping’s International Business School (JIBS) as a case study. In focusing our attention on international students and their part-time employment, we wish to gain a better understanding of the potential effects a university may have in enhancing a city. Research was conducted in an effort to obtain diverse views and uncover underlying themes that may exist between different stakeholders. Respondents from the following organizations were interviewed to clarify the different perceptions: The University Service’s Career Center, International and Recruitment Offices at JIBS, and Jönköping Municipality. It was found that networking between JIBS and Jönköping exists, but that the relationship appears to be complex as each party has different dimensions to consider, making true collaboration difficult. However, communication and cooperation could be useful in steering the direction of city development. The presence of international students is seen as influencing the culture, knowledge, and image of the city, but a true integration of these students is lacking. A further contribution through the inclusion of international students in part-time employment is believed to be beneficial to both the city and students, but barriers such as language make this a difficult task. An alliance between JIBS and Jönköping is therefore encouraged, as their combined efforts are crucial in solving these types of issues. We claim that the integration of international students through the creation of part-time jobs or internships demonstrates one way JIBS contributes to the city.   The prevalence of internationalization in universities today is affecting the cities in which they are located. As the integration of international students adds to the ambiance and culture of a city, the authors argue that mutual participation of universities and communities will influence the development of a city. The aim of this thesis is therefore to explore the collaborations between the two, using Jönköping’s International Business School (JIBS) as a case study. In focusing our attention on international students and their part-time employment, we wish to gain a better understanding of the potential effects a university may have in enhancing a city. Research was conducted in an effort to obtain diverse views and uncover underlying themes that may exist between different stakeholders. Respondents from the following organizations were interviewed to clarify the different perceptions: The University Service’s Career Center, International and Recruitment Offices at JIBS, and Jönköping Municipality. It was found that networking between JIBS and Jönköping exists, but that the relationship appears to be complex as each party has different dimensions to consider, making true collaboration difficult. However, communication and cooperation could be useful in steering the direction of city development. The presence of international students is seen as influencing the culture, knowledge, and image of the city, but a true integration of these students is lacking. A further contribution through the inclusion of international students in part-time employment is believed to be beneficial to both the city and students, but barriers such as language make this a difficult task. An alliance between JIBS and Jönköping is therefore encouraged, as their combined efforts are crucial in solving these types of issues. We claim that the integration of international students through the creation of part-time jobs or internships demonstrates one way JIBS contributes to the city.
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21

Westfall, Frederick W. "An analysis of freight forwarder operations in an international distribution channel." Connect to resource, 1987. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262265747.

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22

Benson-Rea, Maureen. "Network strategy in the New Zealand wine industry : how firms in an industry understand and use their business relationships." Thesis, University of Auckland, 2005. http://hdl.handle.net/2292/105.

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Network strategy in the New Zealand wine industry: how firms in an industry understand and use their business relationshipsThis theory-building study offers new theoretical explanations for how and why companies within a case industry use relationships in their strategies. Using qualitative data from multiple case studies within the New Zealand wine industry, the thesis captures and explains the strategic heterogeneity of diverse patterns of relationships and network interactions and how these are used strategically. Drawing on strategic management and business network theory, it emphasises how firms value their relationships in strategy, that is, how they contribute to strategy formation process and realisation outcomes. The study builds new interpretations and extends theory through in-depth exploration, providing two extensive typologies of relationships, one categorised according to the range of relationships, their functions, content and contribution to strategy, and another according to strategies and how relationships are used in their realisation. A model of relationship drivers in strategy is then developed, tested, and refined to show the purposes and outcomes of relationships and clarify the processes and conditions under which they arise and are used within an industry. The data support converging assumptions in strategic management and business network theory on the connectedness of firms in business relationships and the embeddedness of economic action in ongoing ties within social structures. Concepts of intentionality and emergence are used to show that emergence primarily arises out of intentionality.Understanding of relationships was based on the historically collective nature of the industry, on personal values, experience or approaches to relationships, on firm level strategy, especially decisions around grow, buy or connect options, and whether the firm aimed to control resources and activities internally or used relationships to achieve strategic goals. Firms focused on (in order of priority): resource-based input requirements, activity-based capability related strategies and actor-based values and these inputs operated at three levels which, singly or in combination, drove the diverse use of relationships: firm level strategy influences, relationship level influences and industry environment level influences. Two frameworks emerge which have strong explanatory power. One models how firms understanding and value placed on relationships is integrated into strategy processes. Another integrates concepts in a new way to show the main pathways through ways of understanding relationship development and use in strategy.
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Eid, R. A. M. "Business-to-business international Internet marketing : adoption, implementation and implications : an empirical study of UK companies." Thesis, University of Bradford, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539462.

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Boojihawon, Dev Kumar. "International strategy in professional business service industries : the case of the international marketing communications sector in UK." Thesis, University of Strathclyde, 2003. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21552.

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There is no denying the fact that the world economy has witnessed speeding up in the process of globalisation - the broadening and deepening of international interrelationships in trade and investment - over the last decade, and so has the international expansion of service industries. This noticeable movement of service firms beyond their national boundaries has sparked significant academic interests in an attempt to understand their patterns of growth and internationalisation. Such is the direction of this study, where, however, the focus is more on the international strategy of professional business service firms. Against this background, the study takes a specific interest in the Marketing Communications (MarComs) industry, taking UK as the context of this study. Its main objective was to research the influences on and the characteristics of international strategy of MarComs agencies. For the investigation to proceed, a multiple cross-sectional case based research was designed. Sixteen case firms were selected, six were small-to-medium sized agencies (SMAs) and ten were subsidiary agencies (SAs) established in UK. Data collection techniques were predominantly indepth interviews and observations conducted amongst the CEOs and Managing Partners of the respective firms. The data was qualitatively analysed using an inductive analysis process. The findings revealed that there are a number of influences emerging from the internal organisational dynamics and the external industry environment that have distinctive effects on the international strategy process of MarComs agencies. These influences are interrelated and create unique managerial challenges and/or drivers in SMAs and SAs that govern the mode and direction of their international strategy (ies). Having said so, three main types of international strategies were identified and were found to be characterised by a mix of client-driven, market driven and network-driven growth orientations. The main contribution of this theory building research lies primarily in the development of an integrative conceptual framework of international strategy of MarComs agencies. This framework takes a holistic view of the process against the backdrop of three conventional strategic management theories, namely the resource-based view (RBV), the network-based view (NBV), and the industrial organisation view (IOV). Additionally, the research highlights individual yet complementary scenarios of the international strategy process relevant to medium-sized as well subsidiary firms in the MarComs industry.
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Gao, Yong Gerald. "Multinational firms' sequential entry strategies." Click to view the E-thesis via HKUTO, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36633124.

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Gao, Yong Gerald, and 高勇. "Multinational firms' sequential entry strategies." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B36633124.

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Hung, Lok-yi. "Marketing in China : analyzing multi-national corporations' market development strategies in a regional perspective /." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25018449.

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McGreevy, Jeanette Sue. "No school business official left behind School business officials, superintendents, and role theory--Association of school business officials (ASBO) international professional standards and job proficiency /." [Ames, Iowa : Iowa State University], 2006.

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Richardson, Rob. "The entry of Canadian small businesses into international markets /." Thesis, McGill University, 1997. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=34439.

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This study investigates successful small Canadian firms that export. Four factors are considered from a theoretical perspective as variables that have affected the success of these firms. Regimes define the international and national environment. State support is studied as a strategic factor at the domestic level. Networks are considered as both strategic and organizational factors at the firm level. The study of internal factors considers organizational capability and strategy at the firm level.
The empirical research was conducted through field studies and a questionnaire that was completed during an in-depth interview with the president, founder or principal officer of 21 firms in the cross-sectional sample (in Ontario and Quebec) and telephone interviews for the 13 firms in the supplementary sample (in Nova Scotia and British Columbia). All interviews in Ontario and Quebec were videotaped and case records were developed for each firm. Additional data are based on information from the Industry, Science, Technology (Canada) data bank and the researcher's observations of principal actors and operations of the sample firms.
A Technological Skill and Product Maturity Typology is developed to categorize firms into quadrants according to product maturity and technological sophistication. The typology has been designed as an analytical tool to categorize firms according to strategic focus. This typology provides a framework for the analysis of firm needs and for the evaluation of the usage and effectiveness of support programs by firms.
This study offers a typology for classifying firms by start-up mode: the entrepreneur with a classic start-up, with a spin-off, with an acquisition, and with experience in an established firm. Mode of start-up was not significantly associated with specific strategic sectors. Results suggest that the qualities of the entrepreneur responsible for successful start-up are imprinted on successful small firms. This entrepreneurism provides significant strategic advantage for firms competing in international markets.
The results of this study indicate that small firms in diverse industries, with very different products and strategic advantages can use entrepreneurial leadership, strategy, and innovation to take advantage of changing international regimes, favourable domestic factor conditions, and state support to compete successfully in international markets.(Abstract shortened by UMI.)
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Mehta, Sanjay S. (Sanjay Subhash). "Continuity Expectations in Vertical Marketing Systems: a Dyadic Perspective of Domestic and International Franchising." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc278738/.

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An emerging paradigm shift in the marketing discipline has prompted renewed research interest in the nature and scope of exchange. A common theme in the research to date is a departure from the traditional transactional orientation to a relational perspective of exchange. The relational emphasis is particularly germane to contractual Vertical Marketing Systems (VMS) where the emphasis is on long-term, mutually beneficial interaction between various channel members. The franchisor-franchisee relationship, a type of contractual VMS, is governed by norms that impact system efficiency and effectiveness. Despite the unprecedented growth of international franchising systems in the marketplace, a paucity of empirical attention has focused on cross-national franchisor-franchisee relationships. With many U.S.-based business format franchisors penetrating foreign markets, the primary purpose of the dissertation is to provide insights into tools which franchisors, and franchisees can use during the evolution of the exchange relationship. To identify differences across geographic boundaries, the dissertation simultaneously studies domestic and cross-border franchisor-franchisee relationships.
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Basson, Paul M. "International market entry : a South African SME perspective." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50375.

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Thesis (MBA)--Stellenbosch University, 2005.
ENGLISH ABSTRACT: Since many Small Medium Sized Enterprises (SMEs) have a lack of resources and knowledge of foreign markets, they tend to develop their activities in the domestic market ftrst. When the home market limits opportunities for expansion. pro-active SMEs naturally progress to international activities by exporting to foreign markets. This natural evolution culminates in decisions of how to enter foreign markets and which markets to enter. Selection of overseas markets and entry modes lies at the heart of any international strategy. The value of the small business sector is recognised in economies worldwide. The SMEs' contribution towards growth, job creation and social progress is valued highly and small business is regarded as an essential element in a successful formula for achieving economic growth. It is thus postulated that SMEs will be one of the driving forces to grow the South African economy. By gaining an understanding of the internationalisation process of International Active Enterprises it is hoped to provide the South African SMEs with a tool that can be used for their international expansion programs. The author starts by reviewing relevant and related literature. He then investigates and highlights the different schools of thought on intemationalisation by looking at process, models, strategy and motivation. The research then describes the different modes of market entry and continues by listing the basic factor categories for market entry mode selection. The penultimate step highlights the various factors for selection of foreign markets and applies these factors into a holistic market entry and mode selection model. Finally the internationalisation is focused on SME and more specifically South African SMEs. Their internationalisation behaviour is explained in the light of the model that was developed. The author explains the framework that will be used to model an international market selection and the mode of entry into that international market. This model can guide SMEs into initial international market entry and to make decisive choices as to which international market and mode of entry they select to penetrate international markets.
AFRIKAANSE OPSOMMING: Klein en medium grootte sake-ondernemings het 'n tekort aan bronne en kennis van oorsese markte en dienooreenkomstig ontwikkel hulle eers hul besigheidsaktiwiteite in die binnelandse markte. Wanneer die binnelandse besigheidsgroei-geleenthede versadig word, sal sodanige pro-aktiewe klein en medium grootte sake-ondernemings huI produkte begin uitvoer in 'n poging om nuwe markgroei te stimuleer. Hierdie natuurlike evolusie dwing die onderneming om besluite te neem oor hoe om sodanige buitelandse markte te betree, asook die markkeuse op sigself. Die markkeuse en markbetredings metodiek is die kern van enige internasionale strategie. Die ekonomiese waarde van die klein en medium grootte sake-ondememingsektor word wereldwyd erken. Hulle bydrae tot groei, werkskepping, en sosiale ontwikkeling word wyd erken. So word klein en medium grootte sake-ondememings dan gesien as 'n kardinale bestanddeel om ekonomiese groei te behaal. Dit word dus gestel dat klein en medium grootte sake-ondememings een van die dryfvere vir ekonomiese ontwikkeling in Suid-Afrika sal wees. Die ondersoek van die intemasionaliseringsproses van buitelands-aktiewe ondernemings sal 'n model formuleer wat die Suid-Afrikaanse klein en medium grootte sake-ondememings kan bystaan met hul buitelandse markgroei. Die skrywer begin om die relevante literatuur te bestudeer en beklemtoon die verskillende denkwyses oor buitelandse groei deur te kyk na prosesse, modelle, strategiee en motiverings. Die navorsingstuk beskryf dan die verskillende metodes van markbetreding en Iys die verskillende faktore wat 'n invloed het op die betredingsvraagstuk. Die voorlaaste stap in die model beskryf die verskillende faktore wat 'n rol speel op die buitelandse markkeuse. Al hierdie mark- en betredingsfaktore word in 'n globale model gestruktureer. Laastens word daar gefokus op die Suid-Afrikaanse klein en medium grootte sake-ondememings en hulle internasionaliseringsoptrede word in die lig van die model geskets. Die skrywer verduidelik dus die raamwerk wat gebruik word om buitelandse markbetreding en markkeuse te modelleer. Hierdie model toon rigting aan klein en medium grootte sakeondememings se aanvanklike buitelandse belangstelling en ook hoe om daadwerklike besluite te neem oor buitelandse markbetreding en buitelandse markkeuses.
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Gurau, Calin. "The international marketing strategies of UK small and medium sized biotechnology enterprises (SMBEs)." Thesis, Southampton Solent University, 2001. http://ssudl.solent.ac.uk/1236/.

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Considering the importance of international activities for the small and medium-sized firms in the modern economy, the present research project tries to identify the degree in internationalisation and the main international marketing strategies used by the small and medium-sized biotechnology enterprises (SMBEs). The biotechnology sector cannot be considered as a homogenous industry, but rather as a series of different industrial applications centred around the specific use of biological organisms in producing and improving existent products and processes. Biotechnology is also a high technology sector, with complex and unpredictable changes in innovation financing and commercialisation. The specific characteristics of biotechnology products and markets increase the importance of international activities for the SMBEs. This research project investigates three main issues related to the process of globalisation: 1. What is the degree of globalisation of the UK SMBEs? 2. What are the international marketing strategies used by the UK SMBEs? 3. What are the role of the manager and the board of directors in the internationalisation process of the UK SMBEs? A number of research hypothesis related with these objectives were formulated. Using a large European base in order to identify the degree of SMBE's globalisation, the study concentrates later on UK firms alone. The reason for this choice is the high level of development of the UK biotechnology sector. In order to build a comprehensive model of the international marketing strategies used by the UK SMBEs, the degree of globalisation of the European SMBEs, the organisational and functional profile of these firms, as well as the main global regions in which they initiated and developed international operations has been initially investigated in the fist place. In the second stage, the main international marketing strategies used by the UK SMBEs have been identified. 7 Case studies of globalised and fully internationalised UK SMBEs, identified in the first stage, have been developed and are presented in the Part III of the thesis. The main elements that influence the design, implementation and control of international strategies were identified and analysed in order to build a complete picture of the strategic operational processes in biotechnology. The role of the management in the internationalisation process and the use of Internet technology to expand business activities were investigated and discussed in relation to their capacity in increasing the international competitiveness of biotech companies. The positive results obtained in this study as well as the interest and support shown by the industry, provide a good basis for the further development of research into biotechnology business. The novelty of biotechnology products and applications and the high dynamism of the market environment create the need for a permanent flow of information among industrialists, government representatives and academic. This can only help to increase the understanding of this sector, and to improve the competitiveness of UK Biotechnology worldwide.
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Knight, John Lawry Cole. "Analysis of the modes of entry into the central East Africa market for a multinational enterprise." Thesis, Port Elizabeth Technikon, 2001. http://hdl.handle.net/10948/38.

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The research problem addressed in this study is to determine the potential of selling and marketing consumer goods by Multinational Enterprises (MNE) within the African markets. The mode of entry, the timing of entry, the different modes of entry, selection of the entry mode, the political and economic risks, core competencies of the company and strategic alliance was researched. To achieve this, research was executed on the above areas of importance using relevant literature in which an understanding of the international markets and their options of modes of entry were highlighted. In this way one is able to understand the importance of the international markets and the concerns of doing business in Africa in order to select the entry mode that could best suit the company and the country or countries in Africa. The literature study was then used to develop a questionnaire to test the degree to which managers in MNE in South Africa (SA) and Central East Africa (CEA) concur with regard to the decisions, risks, procedure, modes of entry and selection of modes of entry into Africa. The empirical results obtained indicate a strong concurrence with the analysis of the modes of entry into CEA market for an MNE. The analysis of the literature study, Chapter 2 and 3, gives business a good understanding of the advantages and disadvantages of the problems and opportunities associated with the entry decisions into CEA. Many other companies are entering the African markets from other parts of the world and SA has also been seen as a launching pad into Africa. The analysis will give companies the edge in seeing the problems and opportunities in African markets and the way forward when deciding to enter.
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Zafari, Hesameddin. "Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4118.

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A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers of international oilfield service companies to address new market expectations. In such competitive conditions, some marketing managers lack strategies to leverage profitability during downturns. The purpose of this multiple case study was to explore strategies that senior marketing managers of international oilfield service companies in the Middle East successfully used to enhance sales performance, revenues, and profits during periods of declining oil prices. Theory of market segmentation, targeting, and positioning formed the conceptual framework for this study. Data were collected through semistructured interviews of 5 senior marketing managers of international oilfield service companies throughout the Middle East. Data analysis was composed of organizing data, becoming familiar with the data, putting data in nodes, giving proper codes, interpreting the data, and presenting the results, which led to 5 primary themes including customers, relationship, differentiation, services, and prices. To increase reliability and reduce bias, triangulation was achieved by combining, comparing, and contrasting companies' annual reports and website contents with participants' information. Identifying the right strategies that lead to higher profitability is crucial for international oilfield companies. Developing dynamic segmentation strategies, targeting new market players, differentiating via innovation, and promoting reliable relationships increase the likelihood of grasping new opportunities. This study's implications for positive social change include having more sustainable and profitable firms contributing to prosperity of local communities, which leads to healthier economies and more stable societies.
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Baalbaki, Imad B. "Standardization versus customization : an assessment of the importance of marketing management bases for international market segmentation." Diss., Georgia Institute of Technology, 1993. http://hdl.handle.net/1853/30572.

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Pienaar, J. A. "Effective international expansion strategies for hotel companies." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1156.

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This study investigated the expansion strategies of hotel companies that want to expand away from their local market. Due to the growing importance of services in economic development, there is an impressive body of knowledge on the process of internationalisation and service industries. Due to the major changes impacting upon the industry due to the effects of technology and globalisation, it would be useful to establish the important key factors and processes involved during internationalisation. Expanding cross border for a hotel group signifies a number of challenges that must be focused on at the same time. Markets need to be identified, political stability needs to be scanned and cultural differences must be taken into consideration. Logistics and supply chain have to be developed together with operational issues from financial reporting, marketing and human resources. Organisational structures must be adapted to take into account the new levels of responsibility. An in-depth review of the literature regarding internationalisation was conducted, which evidenced that the most useful model for answering the questions was the eclectic paradigm as developed by John Dunning (1993). The paradigm has been used in many manufacturing and service sector studies, including that of the hotel sector (Contractor and Kundu, 1994). A questionnaire was compiled and interviews were set up with the directors and executives tasked with the respective companies’ expansion programmes. Due mainly to the effects of new technology and globalisation on the hotel industry, there have been many changes in the last decade, including increasing consolidation and concentration and an increasing importance upon branding and financial performance. It was apparent from the research that the time taken to internationalise by hotel chains has reduced significantly in the last decade, especially if one looks at the performance of hotel companies such as Accor Hotels. iii Only two of the three companies studied in this treatise had undertaken expansion into Africa with the third company ready for entering soon. Nonequity involvement in general was the most favoured form of involvement with majority of their expansions based on management contracts, joint partnership or franchises. The role of the functional departments, the importance of a global outlook and the necessary structural changes during international expansion was also explored. In order to answer the various research propositions that are posed, the researcher chose to base this research on a phenomenological approach through case study analysis.
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Kwon, Mehyuk, and Lluis Costa. "INTERNATIONAL MARKETING STRATEGYOF INNOVATIVE COMPANIESFOR NEW MARKETS WITH CULTURAL DIFFERENCES : - Swedish Companies -." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4976.

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Nowadays, companies should pay attention to improving competitive advantages such as innovation and internalization to get over the crisis. This paper shows the problems, in terms of ‘cultural differences’, which innovative and international companies could face during strategic marketing process in abroad. To overcome cultural differences and achieve success in different market, they could adapt their marketing strategies.

Therefore, the main purpose of this thesis is to understand how international established innovative companies overcame cultural differences through Strategic Marketing processes.

To set theoretical background, literature reviews which are about strategic marketing process and culture are dealt with. Based on the discussions, the conceptual framework which explains influences of culture to international strategic marketing process and the firms’ decision as the outputs is created.

The research method used in this thesis is based on developing case studies which are relevant to answer purpose of thesis. Companies which fit into criteria - Be Swedish, innovative, international - are chosen and case studies about the companies’ situation are developed. It is based on the secondary data from a qualitative point of view.

Based on previous studies, conclusions are derived. Conclusion for each case is summarized and cross analysis for related cases is following. Finally, general conclusion is shown and we answer the purpose of the thesis. Besides, quality of thesis and further research are suggested as well.

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Hooper, Donald Moore. "Marketing strategy in the commercial aircraft engine business : a case study." Thesis, Massachusetts Institute of Technology, 1986. http://hdl.handle.net/1721.1/14995.

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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY
Vita.
Bibliography: leaves 145-147.
by Donald Moore Hooper.
M.S.
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Lau, Yu-kong Lawrence. "Can international trading business gain strategic advantage through the new information technologies? /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20075467.

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Huang, Wei, Elena Paraschiv, and Dung Do Thuy. "Technology acceptance in blended learning: The case of Jönköping International Business School." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28709.

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Nowadays, in the new era of technology, everything needs to be updated, which represents a new challenge to education to adapt to the developments in technology. Moreover, due to the gap of theory separating practices in business schools, it is becoming obvious that the Universities can hardly help students to acquire experience. Due to this problem, business schools can limit the potential of students’ success. This study examines the efficiency of technology use in class as well as outside of the classroom. This was done by interviewing five teachers within different areas of teaching in Jönköping International Business School. The results show that there are many aspects that need to be considered such as policy, teacher development, the development of the virtual learning environment and other technological improvements, before applying technology in flipped classroom.
Den nya eran av teknik i dagens samhälle gör att allt måste uppdateras. Detta utgör en ny utmaning för utbildningen som bör anpassa sig till denna tekniska utveckling. Dessutom, som en följd av det teoretiska gapet som separeras från praxis i handelshögskolor är det tydligt att universiteten knappast kan hjälpa studenter att skaffa sig underförstådd kunskap. På grund av det här problemet kan handelshögskolor begränsa potentialen av studentens framgång. Däremot visar vår forskning att användningen av tekniken i det flippade klassrummet kan bidra till att förbättra situationen. Denna studie undersöker effektiviteten i teknikanvändning i klassrummet såväl som utanför klassrummet genom att intervjua fem lärare inom olika områden av undervisning på Jönköping Internationella Handels Högskola. Resultaten visar att det är många aspekter som bör beaktas, såsom policy, utvecklingsarbete av lärare, utveckling av VLE i tillägg till andra tekniska förbättringar, innan man applicerar tekniken i det flippade klassrummet.
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Hung, Lok-yi, and 孔樂怡. "Marketing in China: analyzing multi-national corporations' market development strategies in a regionalperspective." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31953487.

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42

Sherwani, H. (Hassan). "Role of sales and marketing in the changing world of energy distribution:a case study of local Finnish energy firm." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201401211055.

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Master’s thesis work was selected together with University of Oulu and author of this thesis, where the goal was to highlight the role and contribution of sales and marketing functions in disruptive energy business context. The healthy relationship of sales and marketing may guarantee a sustainable business where both functions should have unified vision, strategies and objectives to achieve their goal. There is serious consensus for sales and marketing integration as business situation is getting more and more complex. The electricity industry like other industries has been influenced by advent of technology, the rise of Internet, usage of information and communication. To encounter this advanced setup, budgets and priorities are rethought, and sustainability becoming the key factor in shaping up the skills and resources an organization may possess. Due to all these subsequent changes, there is an overall change in business structure for all industries and energy market is no exception. Consequently, some of the key business practices have been highlighted in this work. These business practices reflect not only traditional business structure but, also opens up relatively modern practices that are affecting energy business. Keeping these changing trends in mind, a case study has been analyzed in order to signify the role of sales and marketing units to give its respective firm competitive advantage over others. The thesis work also investigates the level of integration between sales and marketing functions in order to create value to its customers. As the case study has been conducted in Finnish company therefore; it may not provide a generalized global context. There is an attempt to give a theoretical framework which might bring positive theoretical and practical implication of the research work.
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Khouri, Khaled Mohmmed. "Marketing international sports in the United Arab Emirates." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2286.

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Fjellström, Daniella. "International Business Negotiations : A case study of Philips." Thesis, Södertörn University College, School of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-275.

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Negotiations are a frequent part of international business. Parties involved in a negotiation face different problems in reaching a successful outcome. When the parties have different cultural backgrounds the faced problems become more complex.

The study provides for an understanding of the negotiation and influencing factors in head office subsidiary relationship. The relationship is complex since the head office and the regional subsidiaries have different cultural backgrounds. One case study is performed between a global Dutch company and two of their local subsidiaries in Japan and Korea. A framework for the analysis is developed and the factors that influence the negotiation are identified. The data were compiled from interviews from the Dutch side.

The study reveals that the negotiation between the head office and their subsidiaries is complex. Culture is not the only barrier but the cultural awareness becomes critical. Other major influences between the head office and the subsidiaries are the organisation itself, status of the atmosphere and the relationship.

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JUNG, JAE MIN. "INTERACTIVE IMPACT OF CULTURE AND INDIVIDUAL CHARACTERISTICS ON ETHICAL DECISION-MAKING PROCESSES, CRITERIA, AND JUDGEMENTAL OUTCOMES: A CROSS-NATIONAL COMPARISON BETWEEN SOUTH KOREA AND UNITED STATES." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1022630223.

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E, Taji Nabil, and Samed Zaatra. "The influence of culture on the selection process of international market and entry mode." Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-25830.

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Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph.D. Date: June 2017 Aim: The study aims to investigate the influence of cultural similarities when business entities decide to expand their business and enter a new market and it also focuses on the selecting process of the entry modes in regard to the cultural similarity. Methodology: Qualitative case study conducting semi-structured interviews as a main source for the primary data and support it with the pervious and current theoretical framework as the secondary data collection.  Findings: Many factors have an influence on the selection process of entry mode, and they are all connected to each other in some way. The main important factors are the level of risk and level of commitment. The cultural differences and similarities have an influence on the selection process of entry mode, which the more similarities, the lower risk, and vice versa. Contribution: This Study provides better understanding of the effect of culture similarity & entry modes. This study also contributes to the general business environment by which, all companies despite the fact of the size or the product line they have, they all should be aware of many opportunities and threats surrounding them when deciding to enter a new market. The study generates a viewpoint of using the similarity as a motivation for starting a business in a similar market.    Result & Conclusions:  We figured out in this research that the culture similarity has no influence on the motive behind expanding and entering new markets since the motive for companies to expand is the growth of market share, sales, and profit. On the other hand, cultural similarities and low physical distance along with an opportunity in the market is a significant motive that pushes companies toward expanding, and it will increase the companies’ experiences and the possibility of success in the culturally different market and a market with a high physical distance. Limitations: This study approach is qualitative, i.e. a limited number of companies are investigated. On the other hand, the small amount of the secondary data that was available in regards the topic was rear. Also, regarding the geographical distance between the country that we conducted the study at ‘Sweden’ and ‘Egypt’ where the headquarter of Dawlia21 is, also we only Skype interviews, it would be more reliable if it were face to face interviews. Suggestions for future research: Cultural similarity would be the main topic to consider in the field of investigation as long as there are not too many academic articles about it, so we suggest for more focus on the area of cultural similarities. The second part that would be an interesting to study would be the African market as a general and each country as accurate because we believe as researchers that the time will come, and this market will improve and get better on the economic and business levels.
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Mathew, Nicholas. "Building International Business Competencies, Human Capital, and Service Capabilities: a study of emerging market professional service small-and-medium-sized enterprises." Cleveland State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=csu1558271960535679.

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48

Hachmeister, Philip, and Andrian Satrio. "Services marketing in a cross cultural environment : the case of Brazil." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4814.

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ABSTRACT

 

Aim: Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. They are intangible and heterogeneous, meaning they are usually consumed at the point of purchase and are performed, as well as perceived differently. When a service provider wants to market its offerings in culturally distant country, the local country's culture is an important factor during the process of adaptation/standardization of the service. What is acceptable in one country might not be acceptable in another. Thus, this study aims to identify how adaptation/standardization of a service in a foreign country takes place, how the problems of intangibility and heterogeneity are handled.

 

Method: This study presents the single case of the Swedish medical systems company Elekta and its efforts to market its Gamma Knife Technology, a neurosurgical method, to Brazil. It is based on secondary data, in form of topic related books, scientific articles and internet sources, only. For gathering primary data, an exploratory research design was chosen to conduct a qualitative research. Structured interviews were chosen to acquire data since they are particularly helpful when dealing with complex issues. The interviews were sent in form of email questionnaires to a contact person at Elekta's head quarter in Sweden, as well as the Swedish/Brazilian co-operation. However, both interviewees did not respond contrary to prior agreements.

 

Result & conclusion: The analysis of the findings revealed that, according to Hofstede's  Five Cultural Dimensions both countries differ greatly in culture. Whilst some service characteristics are likely to be fully or mainly standardized, others will have to be adapted in order to fit the local culture. The service itself, as well as the service's process, its people involved and its physical evidence offer great potential for standardization, whereas pricing and promotion tend to be affected strongly by income and language and thus, is likely to require adaptation. Clearly, the local culture plays an important role during the process of adaptation/standardization. Cultural adaption can make service offering more tangible by reducing the gap of misunderstanding. Service providers should standardise service offerings, ideas, values and beliefs connected to the quality of a service and adapt factors related to the market. Standardisation and adaptation can both be implemented successfully in the market. A balanced combination makes services more homogenous and tangible.

Suggestion for further research: There is limited research available concerning the internationalization of services, with special regards to the process of adaptation /standardization. This study is based only on a single case, without primary research. Further research in Trust and Networking is required to complete the model. Furthermore, lacking primary sources from both companies, further research regarding of how both companies are providing services are required.

Contribution of the thesis: This work seeks to make a contribution towards a clearer understanding of international services marketing and the process of adaptation/standardization of services. It emphasizes on the importance of culture during the process of adaptation/standardization with regards to the intangibility and heterogeneity of services. It is based on previous research conduct by Hyder & Fregidou-Malama (2007) focusing on the adaptation/standardization of Elekta's services in Egypt.

Key words: International services marketing, service, adaptation, standardization, culture, intangibility and heterogeneity

 

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49

Sharma, Varinder M. (Varinder Mohan). "Development and Testing of a Resource-Based Theory of International Entry Mode Choice." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc279389/.

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A firm can deploy a variety of arrangements (entry modes) like wholly owned subsidiaries, joint ventures, contracts, and export modes to implement its product market strategies in foreign countries. Each of these arrangements entails decisions about the location of production facilities and/or marketing operations, and the type of ownership of these operations. The choice of an entry mode is of strategic importance to a firm because it can involve investment of substantial amount of resources and has a strong bearing on the firm's marketing mix. Due to its strategic importance, the entry mode choice phenomenon has been extensively researched. In the past, seven major theories have been proposed but none is able to explain the choice from the complete set of entry modes. Thus, there exists a gap between the theory and practice of entry mode choice. This study provides breakthrough on two fronts. First, it develops a new theory of entry mode choice grounded in the resource-based perspective of the firm. The theory posits that the decision to locate its production and/or marketing operations in a country is related to the actualizability of the firm's competitive advantage in that country. However, the ownership decision is related to the sustainability of that advantage. Second, based on this theory, a model is developed which explains entry mode choices from the complete set of entry modes. Mail survey responses of Presidents/CEOs of 163 American firms with international operations support the model. The proposed framework is an effort to fill the gap between theory and practice of entry mode choice. It is expected to make a substantial contribution toward developing a sound theory of international operations of the firm. The framework is broader in scope than the extant theories because it transcends across industries and nationalities of firms.
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50

van, der Poel Marcel H. "Developing intercultural competence of faculty and staff members at Hanze International Business School." Scholarly Commons, 2013. https://scholarlycommons.pacific.edu/uop_etds/843.

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