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Books on the topic 'School of Marketing and International Business'

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Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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1

C, Arize Augustine, ed. Balance of payments adjustment: Macro facets of international finance revisited. Westport, Conn: Greenwood Press, 2000.

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2

Kyu-sŏng, Chin, ed. Inch'ŏn chiyŏk chungso kiŏp such'ul mak'eti'ng yŏngnyang kanghwa pangan: Strategies for enhancing export marketing ability of small & medium businesses in Incheon. Inch'ŏn Kwangyŏksi: Inch'ŏn Palchŏn Yŏn'guwŏn, 2007.

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3

C, Gilly Mary, and Graham John L, eds. International marketing. New York: McGraw-Hill Irwin, 2013.

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4

Colin, Egan, ed. International marketing relationships. Houndmills, Basingstoke, Hampshire: Palgrave, 2002.

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5

Cateora, Philip R. International marketing. Boston, Mass: McGraw-Hill/Irwin, 2008.

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6

C, Gilly Mary, and Graham John L, eds. International marketing. New York, NY: McGraw-Hill/Irwin, 2011.

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7

International Strategic Marketing. London: Taylor & Francis Inc, 2004.

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8

author, Gilly Mary C., ed. International marketing. New York, NY: McGraw-Hill Education, 2016.

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9

P, Douglas Susan, ed. International marketing research. 2nd ed. Chichester [England]: Wiley, 2000.

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10

1942-, Jain Subhash C., ed. International marketing. 6th ed. Cincinnati, Ohio: South-Western, 2001.

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11

C, Jain Subhash. International marketing. 6th ed. Cincinnati, Ohio: South-Western, 2000.

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12

Ciampi, Francesco, ed. Emerging Issues and Challenges in Business & Economics: Selected Contributions from the 8th Global Conference. Florence: Firenze University Press, 2009. http://dx.doi.org/10.36253/978-88-6453-061-1.

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The 8th Global Conference on Business & Economics was held at the Faculty of Economics of the University of Florence in the month of October 2008. This international conference was sponsored by the International Journal of Business & Economics and the Oxford Journal. Business academics and economists from universities and business schools in fifty different countries around the world (representing every continent) presented their most recent research findings, most of which unpublished. The papers had been selected on the basis of a double blind peer review process carried out by the scientific committee of the conference. They dealt with various areas of business and economics (strategic management, finance, marketing, accounting, business ethics, business law and others), and focused on a range of industrial sectors and services (from the banking sector to the oil industry, from textile production to automobile manufacturing). This monograph consists of a selection of the papers presented at the conference.

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13

Cateora, Philip R. International marketing. 2nd ed. Toronto: McGraw-Hill Ryerson, 2008.

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14

Czinkota, Michael R. International marketing. 8th ed. Mason, OH: Thomson/Southwestern, 2007.

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15

Czinkota, Michael R. International marketing. Chicago: Dryden Press, 1988.

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16

Czinkota, Michael R. International marketing. 8th ed. Mason, OH: Thomson/Southwestern, 2007.

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17

Czinkota, Michael R. International marketing. 6th ed. Fort Worth: Harcourt College Publishers, 2001.

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18

Czinkota, Michael R. International marketing. 5th ed. Fort Worth: Dryden Press, 1998.

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19

A, Ronkainen Ilkka, ed. International marketing. 7th ed. Mason, Ohio: Thomson/South-Western, 2004.

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20

Czinkota, Michael R. International marketing. 3rd ed. Fort Worth: Dryden Press, 1993.

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21

Marketing strategy in international business. London: McGraw-Hill, 1989.

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22

1921-, Thorelli Hans Birger, and Cavusgil S. Tamer, eds. International marketing strategy. 3rd ed. Oxford: Pergamon Press, 1990.

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23

Inc, ebrary, ed. International marketing: Emerging markets. United Kingdom: Emerald, 2011.

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24

Cateora, Philip R. International marketing. 6th ed. Homewood, Ill: Irwin, 1987.

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25

Cateora, Philip R. International marketing. 7th ed. Homewood, IL: Irwin, 1990.

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26

Cateora, Philip R. International marketing. 9th ed. Chicago: Irwin, 1996.

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27

A, Ronkainen Ilkka, ed. International marketing. 2nd ed. Chicago: Dryden Press, 1990.

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28

A, Ronkainen Ilkka, ed. International marketing. 2nd ed. Fort Worth: Harcourt College Publishers, 2002.

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29

International marketing. 8th ed. Homewood, IL: Irwin, 1993.

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30

Cateora, Philip R. International marketing. Boston: Irwin/McGraw-Hill, 1999.

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31

Czinkota, Michael R. International marketing. 4th ed. Fort Worth: Dryden Press, 1995.

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32

A, Ronkainen Ilkka, ed. International marketing. 4th ed. Fort Worth: Dryden, 1995.

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33

L, Graham John, ed. International marketing. Boston, Mass: McGraw-Hill, 2007.

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34

C, Gilly Mary, and Graham John L, eds. International marketing. Boston: McGraw-Hill Irwin, 2009.

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35

International marketing cases. 6th ed. Cincinnati, Ohio: South-Western, 2001.

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36

Florida. Legislature. Senate. Committee on Commerce and Economic Opportunities. Florida's international business. [Tallahassee, Fla.]: Committee on Commerce and Economic Opportunities, 1997.

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37

R, Cateora Philip, ed. Strategic international marketing. Homewood, Ill: Dow Jones-Irwin, 1985.

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38

(Editor), S. Tamer Cavusgil, G Tomas M Hult (Editor), and Elvin C Lashbrooke Jr (Editor), eds. Study Abroad: Persepectives and Experiences From Business Schools (Advances in International Marketing). JAI Press, 2003.

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39

Michigan State University Contributions To International Business And Innovation. JAI Press, 2009.

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40

Majaro, Simon. International Marketing (RLE International Business). Routledge, 2013. http://dx.doi.org/10.4324/9780203077740.

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41

Gilligan, Colin, and Martin Hird. International Marketing (RLE International Business). Routledge, 2013. http://dx.doi.org/10.4324/9780203077771.

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42

Cateora, Philip, and John Graham. International Marketing. McGraw-Hill Education, 2015.

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43

International Marketing. McGraw-Hill Education, 2019.

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44

Cateora, Philip, John Graham, Gillian Sullivan Mort, Clare D'Souza, and Mehdi Taghian. International Marketing. McGraw-Hill Australia, 2011.

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45

Omar, Ogenyi. International Marketing. Palgrave Macmillan, 2009.

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46

International Marketing. Palgrave Macmillan, 2008.

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47

Popadyuk, Tatyana, Saidkhror Gulyamov, and Sharafutdin Khashimkhodzhaev, eds. IX INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE “MANAGERIAL SCIENCES IN THE MODERN WORLD”. EurAsian Scientific Editions, 2022. http://dx.doi.org/10.56948/zajh8343.

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On 9 November 2021, 9th International Scientific-Practical Conference “Managerial Sciences in the Modern World” was opened. This year, the event took place in the online format because of the strained epidemiological situation. A total of about 450 specialists took part in the conference. “Managerial Sciences” has already become a kind of brand, with more than half a dozen different round table discussions, sections”, said Arkady Trachuk, Dean of the Faculty “Higher School of Management” at the Financial University under the Government of the Russian Federation, who moderated the plenary session. He said that the 2021 conference participants included representatives from Latvia, Republic of Fiji, Kuwait, India, Uzbekistan, and Russia. Russia was represented by seven regions: Moscow and Moscow Region, Bryansk-, Tver-, Saratov-, Arkhangelsk regions, Republic of Tatarstan and Krasnodar Territory. Delegates from 25 universities, including 6 foreign higher educational establishments, took part in the sections’ work. The central event of the first day of the conference was a plenary session during which presentations were delivered by representatives of Germany, Slovenia, Uzbekistan and Russia. The plenary session was opened by Arkady Trachuk. His presentation focused on the goals of introducing digital technologies in the Russian industry. The speaker presented the results of the research implemented by a team of scholars from the Department of Management and Innovation at the Faculty “Higher School of Management”. Alexander Brem, Head of Technological Entrepreneurship and Digitalisation at Stifterverband Consulting Company funded by Daimler Foundation (Germany), talked about artificial intelligence as an innovation management technology. The expert is convinced that artificial intelligence will become the core technology to drive the technological development in the 21st century. Jörg Geisler, head of Finance and Risk Management at S-Kreditpartner GmbH, expert on consumer lending at savings banks (Germany), dwelled on an important subject – “Risk management at times of digital innovation” by the example of the banking industry. Samo Bobek, Dean of the Faculty of Economics and Business (FEB) at the University of Maribor, Professor of e-business and information management (Slovenia), delivered a presentation on “Digital transformation impact on business models”. His presentation dealt with digital transformation of business models. Azizjon Bobojonov, Head of International Project Office, Associate Professor of the Department “Digital Economy and Information Technologies” at Tashkent State University of Economics (Republic of Uzbekistan), talked in his presentation “Reinventing the services in the digital age” about new discoveries in the service industry in the epoch of digital transformation. The plenary session was followed by thematic sessions in the following areas: • Change management and leadership • Business strategies and sustainable development • International management and business • Theoretical issues of management • Theory and practice of project management • Corporate governance and corporate social responsibility • Operations and business process management • Strategic financial management • Public sector management and efficiency problems • Major cities and urban agglomerations management • Real sector investment management • Crisis and business continuity management • Systems analysis in management • Knowledge and talent management • Sports digitalisation management • Digital marketing and marketing communications • Shaping innovation strategy in the conditions of the fourth industrial revolution.

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48

European International Marketing Business. Richard D Irwin, 1998.

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49

International E-Business Marketing. Int. Cengage Business Press, 2004.

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50

Egan, Colin, and Sue Bridgewater. International Marketing Relationships. Palgrave Macmillan, 2002.

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