Academic literature on the topic 'School of Marketing and International Business'
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Journal articles on the topic "School of Marketing and International Business"
Mora Cortez, Roberto. "B2B marketing renaissance in business schools." Journal of Business & Industrial Marketing 34, no. 8 (October 7, 2019): 1839–49. http://dx.doi.org/10.1108/jbim-06-2019-0308.
Full textMiles, Morgan P., Martin Grimmer, and Geralyn McClure Franklin. "How well do AACSB, AMBA and EQUIS manage their brands?" Marketing Intelligence & Planning 34, no. 1 (February 1, 2016): 99–116. http://dx.doi.org/10.1108/mip-06-2014-0100.
Full textStremersch, Stefan, Russell S. Winer, and Nuno Camacho. "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing." Journal of Marketing 85, no. 5 (April 28, 2021): 1–21. http://dx.doi.org/10.1177/00222429211001050.
Full textChan, Kam C., Hung-Gay Fung, and Wai K. Leung. "International business research: Trends and school rankings." International Business Review 15, no. 4 (August 2006): 317–38. http://dx.doi.org/10.1016/j.ibusrev.2006.04.002.
Full textWebster, Robert L., Kevin L. Hammond, and James C. Rothwell. "Customer And Market Orientation Within AACSB Member Business Schools: Comparative Views From Three Levels Of Administrators." American Journal of Business Education (AJBE) 3, no. 7 (July 1, 2010): 79–92. http://dx.doi.org/10.19030/ajbe.v3i7.460.
Full textFielden, John S., and Jean D. Gibbons. "Merit Myopia and business school faculty publications." Business Horizons 34, no. 2 (March 1991): 8–12. http://dx.doi.org/10.1016/0007-6813(91)90060-9.
Full textPeterson, Mark, and Elizabeth A. Minton. "Teaching belief systems in marketing classes." Journal of International Education in Business 11, no. 1 (May 8, 2018): 43–62. http://dx.doi.org/10.1108/jieb-05-2016-0009.
Full textEllen Kelly, Mary. "Sustainable Leadership in Private International Schools: Lessons from Kuwait." Journal of Research in International Education 21, no. 3 (November 28, 2022): 242–55. http://dx.doi.org/10.1177/14752409221140628.
Full textCort, Kathryn T., Judith H. Pairan, and John K. Ryans. "The in-school marketing controversy: reaching the teenage segment." Business Horizons 47, no. 1 (January 2004): 81–85. http://dx.doi.org/10.1016/j.bushor.2003.11.012.
Full textHassan, Faridah, and Azlina Hanif. "Halal issues in processed food: Misuse of the Halal logo." Journal of Emerging Economies and Islamic Research 5, no. 3 (September 30, 2017): 1. http://dx.doi.org/10.24191/jeeir.v5i3.8826.
Full textDissertations / Theses on the topic "School of Marketing and International Business"
Mahmoud, Rudaina. "The main determinants of international student identification with a UK middle ranking business school corporate brand : an international marketing perspective." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/13820.
Full textLi, Helen Hai Yan. "An exploration of relationship development and management in international business schools : MBA Students' perspectives." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/an-exploration-of-relationship-development-and-management-in-international-business-schools-mba-students-perspectives(5f0237e8-cd42-421a-8d65-06787380a410).html.
Full textOmoruyi, Trevor Uyi. "An investigation into the implementation of relationship marketing on international student retention : a review of four business schools in the Greater Manchester area." Thesis, University of Salford, 2016. http://usir.salford.ac.uk/40244/.
Full textZachhuber, Bernhard, and Per Adolfsson. "Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18316.
Full textHau, Le Nguyen. "Acquiring marketing knowledge through international joint ventures." View thesis, 2005. http://handle.uws.edu.au:8081/1959.7/22517.
Full text"A thesis submitted for the degree of Doctor of Philosophy, University of Western Sydney, 2005". Includes bibliographical references and appendices.
Mohamed, Reda Benaich. "International Marketing Implementation for B2B SME : Case Study: ARTISAMA." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14576.
Full textGonzalez, M. F., Y. Cohen-Charash, K. Busse, M. L. Ambrose, D. E. Gibson, A. R. Grotto, R. E. Johnson, Lorianne D. Mitchell, J. I. Sanchez, and L. M. Steele. "Psych’d Up for Business School: Preparing I-O Psychologists for Business School Careers." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/8310.
Full textDemacopoulos, Alexander Christos. "International engineering and construction business environments." Thesis, Massachusetts Institute of Technology, 1987. http://hdl.handle.net/1721.1/52894.
Full textVokál, Pavel. "Strategická analýza International School of Business and Management." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4056.
Full textMons, Alizée Zelinda Bernardette. "¿Cómo la empresa Bimbo puede mejorar en marketing digital?" Thesis, Universidad de las Américas Puebla, 2011. http://catarina.udlap.mx/u_dl_a/tales/documentos/bce/mons_az/.
Full textBooks on the topic "School of Marketing and International Business"
C, Arize Augustine, ed. Balance of payments adjustment: Macro facets of international finance revisited. Westport, Conn: Greenwood Press, 2000.
Find full textKyu-sŏng, Chin, ed. Inch'ŏn chiyŏk chungso kiŏp such'ul mak'eti'ng yŏngnyang kanghwa pangan: Strategies for enhancing export marketing ability of small & medium businesses in Incheon. Inch'ŏn Kwangyŏksi: Inch'ŏn Palchŏn Yŏn'guwŏn, 2007.
Find full textC, Gilly Mary, and Graham John L, eds. International marketing. New York: McGraw-Hill Irwin, 2013.
Find full textColin, Egan, ed. International marketing relationships. Houndmills, Basingstoke, Hampshire: Palgrave, 2002.
Find full textCateora, Philip R. International marketing. Boston, Mass: McGraw-Hill/Irwin, 2008.
Find full textC, Gilly Mary, and Graham John L, eds. International marketing. New York, NY: McGraw-Hill/Irwin, 2011.
Find full textInternational Strategic Marketing. London: Taylor & Francis Inc, 2004.
Find full textauthor, Gilly Mary C., ed. International marketing. New York, NY: McGraw-Hill Education, 2016.
Find full textP, Douglas Susan, ed. International marketing research. 2nd ed. Chichester [England]: Wiley, 2000.
Find full text1942-, Jain Subhash C., ed. International marketing. 6th ed. Cincinnati, Ohio: South-Western, 2001.
Find full textBook chapters on the topic "School of Marketing and International Business"
Morrison, Janet. "Marketing." In International Business, 275–313. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-07339-6_8.
Full textAjami, Riad A., and G. Jason Goddard. "International marketing." In Global Business, 16–44. First Edition. | New York : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315147734-2.
Full textOmar, Ogenyi. "International Business-to-Business Marketing." In International Marketing, 401–29. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-28789-2_13.
Full textFinney, Angus. "Marketing." In The International Film Business, 158–75. 3rd ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003205753-17.
Full textFinney, Angus. "Marketing." In The International Film Business, 158–75. 3rd ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003205753-17.
Full textChaston, Ian. "International marketing." In Small Business Marketing, 250–69. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_13.
Full textWynn-Williams, Michael. "International Marketing." In Managing Global Business, 138–62. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-34826-5_6.
Full textSolberg, Carl Arthur. "International business environment." In International Marketing, 7–72. Abingdon, Oxon; New York, NY: Routledge, 2018. |: Routledge, 2017. http://dx.doi.org/10.4324/9781315185026-3.
Full textTheile, Konstantin. "Educatis — Die europäische Internet Business School." In Applied Marketing, 963–68. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-18981-4_85.
Full textBackhaus, Klaus, Joachim Büschken, and Markus Voeth. "Internationalization Tendencies in Business." In International Marketing, 3–12. London: Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-21446-0_1.
Full textConference papers on the topic "School of Marketing and International Business"
Yanuar Rahmat Syah, Tantri, Samerdanta Pusaka, Arief Kusuma Among Praja, and Sugitama Gunawan. "Marketing Business Plan: After School Programme and Daycare Bunnies." In International Conference Recent Innovation. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0009949426282634.
Full textMagdalena, Ionuţ. "Transfer of Marketing Knowledge in SMEs." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/14.
Full textPavicic, Jurica. "School Principals as Jugglers." In 2nd International Conference on Advanced Research in Education. Acavent, 2019. http://dx.doi.org/10.33422/2nd.educationconf.2019.11.799.
Full textTorres Marin, Alfonso Jesus, Elena González-Rodrigo, and María Julia Bordonado Bermejo. "USING A DIGITAL INTERACTIVE LABS EDUCATOR TOOL TO IMPROVE THE SCORING AND LEARNING RESULTS OF MARKETING STUDENTS OF ECONOMETRIC IN ESIC BUSINESS & MARKETING SCHOOL." In 10th International Conference on Education and New Learning Technologies. IATED, 2018. http://dx.doi.org/10.21125/edulearn.2018.0554.
Full textLugo, José E., Mari Luz Zapata-Ramos, and Manuel J. Perez-Vargas. "Promotion of Innovation and Entrepreneurship in Engineering Design by Synchronizing Engineering and Business School Courses." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59701.
Full textPrasarnkarn, Hiran. "Marketing Strategies of Private Islamic Schools Case Studies: Provinces in the Andaman." In 2nd International Conference on Business, Management and Economics. acavent, 2019. http://dx.doi.org/10.33422/2nd.icbmeconf.2019.06.1016.
Full textYang, Zhaohui, and Zhaowei Dong. "Countermeasures and Interpretation: Operation for Vocational Schools Based on Marketing Perspective." In 2013 International Conference on Information, Business and Education Technology (ICIBET-2013). Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/icibet.2013.150.
Full textSaka, T. S. "Covid 19: Implication for Insurance, Risk Management and Insurability of Pandemic Risk." In 27th iSTEAMS-ACity-IEEE International Conference. Society for Multidisciplinary and Advanced Research Techniques - Creative Research Publishers, 2021. http://dx.doi.org/10.22624/aims/isteams-2021/v27p21.
Full textCiucan-Rusu, Liviu. "Key Facts about the Decision-making Process of High School Students Regarding Career Options." In ATEE 2020 - Winter Conference. Teacher Education for Promoting Well-Being in School. LUMEN Publishing, 2021. http://dx.doi.org/10.18662/lumproc/atee2020/09.
Full textJouaneh, Musa. "A New Approach to Teaching a Mechanical Systems Design Course." In ASME 2001 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/imece2001/de-23282.
Full textReports on the topic "School of Marketing and International Business"
McGowan, Dennis M. Marketing the Joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, Defense Focused Masters in Business Administration To Active Duty Military Officers. Fort Belvoir, VA: Defense Technical Information Center, December 2004. http://dx.doi.org/10.21236/ada429314.
Full textLindo-Ocampo, Gloria Inés, and Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, September 2022. http://dx.doi.org/10.16925/gcnc.24.
Full textVaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.
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