Journal articles on the topic 'School library book borrowing patterns'

Purpose In the era of high student fees and intense market competition, many universities now buy books for their new students, and recently have incorporated student choice into the offer, enabling students to choose how to spend funds. Teesside University has successfully piloted such an approach with one academic School, the School of Social Sciences, Humanities and Law. The pilot has now been extended to all academic Schools, with all students receiving £100 per academic year to spend on reading list books. The scheme covers new full-time undergraduate students at the University, and is operated in collaboration with an external company, John Smiths. The purpose of this paper is to evaluate the Teesside University Advance scheme against baseline data of book borrowing and reservation patterns of reading list titles. The paper explores the impact upon the student experience and student perceptions of the Library. Design/methodology/approach The project used a mixed methods approach. The quantitative strand analysed book borrowing and reservation patterns data from library systems and from book purchasing patterns data provided by the online store supporting the scheme. Students were also surveyed about the scheme. The qualitative strand, via one-to-one interviews conducted by the student researcher, gained an insight into why students select certain titles to purchase; and what their expectations of the university library are for the supply of reading list titles. Findings Analysis revealed an overall decline in book borrowing from the library of the titles selected for purchase by students via the scheme. Student perceptions of the library were positive and demonstrated a strategic use of library resources alongside book purchases and open web resources. At early stages of university undergraduate study, students need guidance on most appropriate resources to use and why, from either reading lists or book bundles. Originality/value Teesside University scheme is unique in the UK in covering all new full-time undergraduates and letting them choose which reading list titles to buy with the university funds provided.

The SMK Negeri 1 Siantar School Library is one of the special libraries located at the SMK Negeri 1 Siantar School. Libraries provide various kinds of library materials such as books, lessons, lesson questions, and other vocational books. After the researcher made observations, the problem that often occurred was books that were borrowed and returned books that had a non-strategic layout, so that library visitors who did not know the placement found it difficult to find the books they wanted to borrow. This research uses data mining techniques, namely the Apriori Algorithm, the Apriori Method is a method for looking for patterns of relationships between one or more items in a dataset. The Apriori method can be used for data on borrowing books at the Siantar 1 State Vocational School School Library, where the composition of the library books (B1) X_Press UN 2019 B. Indonesia side by side with books (B4) School of Love is a Great Leader and Teacher, if the composition of the book is (B10) Moral Mulia side by side with book (B1) X_Press UN 2019 B. Indonesia, If the book arrangement (B7) X_Press Mathematics is side by side with the book (B5) Relationer, if the book arrangement (B7) X_Press Mathematics is side by side with the book (B9) Indonesian Wisdom Batak Toba, and if the arrangement of the book (B10) Morals Mulia is side by side with the book (B8) Hati Therapy, the data from these items each met the minimum confidance value of 0,5% or the same as the specified 50%. The result of this research is to help library staff arrange the book layout correctly. It is hoped that this research can provide input to the school

Objective – To determine the effect of large bookstores (defined as those having 20 or more employees) on household library use. Design – Econometric analysis using cross-sectional data sets. Setting – The United States of America. Subjects – People in over 55,000 households across the U.S.A. Methods – Data from 3 1996 studies were examined using logit and multinomial logit estimation procedures: the National Center for Education Statistics’ National Household Education Survey (NHES) and Public Library Survey (PLS), and the U.S. Census Bureau’s County Business Patterns (CBP). The county level results of the NHES telephone survey were merged with the county level data from the PLS and the CBP. Additionally, data on Internet use at the state level from the Statistical Abstract of the United States were incorporated into the data set. A logit regression model was used to estimate probability of library use based on several independent variables, evaluated at the mean. Main results – In general, Hemmeter found that "with regard to the impact of large bookstores on household library use, large bookstores do not appear to have an effect on overall library use among the general population” (613). While no significant changes in general library use were found among high and low income households where more large bookstores were present, nor in the population taken as a whole, middle income households (between $25,000 and $50,000 in annual income) showed notable declines in library use in these situations. These effects were strongest in the areas of borrowing (200% less likely) and recreational purposes (161%), but were also present in work-related use and job searching. Hemmeter also writes that “poorer households use the library more often for job search purposes. The probability of library use for recreation, work, and consumer information increases as income increases. This effect diminishes as households get richer” (611). Finally, home ownership was also correlated with higher library use. Households with children were more than 20% more likely to use the library (610). Their use of the library for school-related purposes, general borrowing, program activities, and so on was not affected by the presence of book superstores. White families with children were somewhat less likely to use the library, while families with higher earning and education levels were more likely to use the library. Library use also increased with the number of children in the family. Shorter distances to the nearest branch and a higher proportion of AV materials were also predictive of higher library use. Educational level was another important factor, with those having less than high school completion being significantly less likely to use the library than those with higher levels of educational attainment. Conclusions – The notable decline in public library use among middle income households where more large bookstores are present is seen as an important threat to libraries, as it may result in a decline in general support and support for funding among an important voting block. More current data are needed in this area. In addition to the type of information examined in this study, the author recommends the inclusion of information on funding, support for library referenda, and library quality as they relate to the presence of large bookstores.

ABSTRACT The library has the role of helping students to love reading books. The availability of books in various fields motivates students to come to visit the library, students can read or borrow library books. For this reason, library officers apply the rules for visiting the library. The Apriori algorithm is a part of data mining, namely the search for high frequency patterns such as activities that often appear simultaneously. The pattern that will be analyzed is the pattern of borrowing any books that are often borrowed so that librarians know the information of books that are often borrowed. With the application of a priori algorithms, book data is processed to produce a book borrowing pattern. After all the high frequency patterns were found, then association rules were found that met the minimum requirements for associative confidence A → B minimum confidence = 25%. Rules for sequential final association based on minimum support and minimum confidence, if borrowing an IPA, then borrowing MTK Support = 15%, Confidence = 42.8%. Keywords:Patterns of borrow of books, Library, Apriori Algorithms

The school library is a means for teachers and students to find information. The school library provides books or reading materials that can support the learning process. The focus of this research is to develop the information system contained in the school library. Many school libraries still collect data in the conventional way, such as handwritten using a ledger or using excel. The development of this school library system will use the website as a means to process data. The data that has been created will be entered into the data storage using the MySQL application as the database. This research planning uses the SDLC method with the waterfall model. The waterfall model is used because it is considered more efficient in developing school libraries. There are two entities that can use this website, namely library officers and members. Library officers can use the web to process data on book procurement, book borrowing transactions and viewing library reports. Meanwhile, members can fill in the guest book every time they visit the school library and also do book searches. Thus, the school library information system can facilitate the data processing. Book lending and borrowing transactions will also be more efficient and errors in data processing can be reduced.

Library is a primary supporting facility in any level of education spanning from elementary school, middle school and higher education i.e., university. The main aim of library is providing facility in which it can improve educational quality and allow the member to advance their knowledge from various reference sources. Managing book circulation is a crucial aspect for library in which it further increases effectivity for its business process such as returning and borrowing books. However, Madrasah Ibtidaiyah (MI) Negeri Surakarta does not have any such application system which can help its library management, as a result the library member cannot obtain have updated information related to the library collection. Currently, the school relies on manual procedure where the library staff records borrowing and returning books activities in a certain book log. Unfortunately, the manual procedure causes missing data and data consistency in the recording book. Therefore, research aim to design and build e-library. The e-library is a web-based information system that has specific features that can address the school problems. To realize objective, we adopt waterfall software development method to build the information system. We also evaluate our design by using black box testing to ensure its functionality. Results show that our developed system works as it is designed and can handle any request from user without causing any errors.

The library at SMP N 5 Bandarlampung is a junior high school library that has library management staff and the number of book collections according to library standards and has adequate library facilities and infrastructure. Students and students are required to become members of the school library to support the learning process. However, the process of borrowing and returning books currently carried out is still conventional, that is, all library administration data collection in borrowing and returning books is still written in the book, and when looking for the required data, you must open the book page. Application of library administration information systems using this user experience design, users can better understand and easily use applications that are made to maximize the performance of library staff, school principals, and students in managing library administration. The design of the library administration information system using the user experience design at SMP Negeri 5 Bandarlampung using the user centered design method has 5 stages namely, Empethized, Define Problem Statements, Indentation, and Prototype in accordance with the needs of users in the library administration information system based on the user experience design undertaken. The results of testing the criteria for the DeLone and McLean Model criteria for the success of the information system were 84.31% with the criteria being Very Good .

School library provides various facilities and services adjusted to the needs of students as library users. With the availability of various facilities and services in the school library, the students can choose the facilities and library services that want to be utilized to meet their needs in the school environment. This study aims to determine the characteristics of students in the utilization of school library. This research uses quantitative approach with descriptive analysis. The location of this research is in a library of a Senior High School (SMA) in Surabaya, the second largest city in Indonesia. The results of this study indicate that high school students in the use of school libraries have different characteristics. They more often visit the library during break time compared to other times. Students use the library for school work, and some students do other activities in the library. In the case of borrowing books, the students mostly only borrow one book, the borrowed book is in Bahasa Indonesia, and not many students borrow collections in foreign languages. From this research, it can also be seen that many collections that do not fit between the bookshelves and the catalog / OPAC. Thus, it makes the students prefer to search directly on the shelf instead of using the catalog / OPAC. On the other hand, it is also because the students are still confused in using OPAC.

The Library of the State Vocational School of Jenawi implements a manual database system where the transaction process is slow and inefficient. The frequent delay in returning books also adds to the problems. This study aims to build a library application that manages library data, including member data, borrowing-returning books data, calculating fines for returning books, and book searches. The method used is SDLC (System Development Life Cycle) which consists of the analysis, design, implementation and testing. The application built with Delphi can manage library data, handle book circulation, and automatically send Short Message Service (SMS) to the borrower as a reminder of the book's return schedule.

Library information system analysis and design for public senior high school XYZ in South Tangerang aims to identify needs of data and information about library operational transaction in the school. The result of requirement analysis was used to build a computerized system supporting the run of library business process. The analysis and design focused on solving the problems, such difficulties in finding book location, book availability, and else. Rational Unified Process was used for the information system development methodology and the result of requirement analysis was documented by using unified modeling language; user interface was also designed. This information system was expected to ease the library in doing its activity by serving the information related to book searching, book availability, book tracking. Besides, it would also fasten the process of book borrowing, book returning, and new book registration.

This exploratory study examines book circulation patterns among undergraduate university students at an English-language University in Istanbul, Turkey, in order to investigate the relationship between students’ academic achievement and discipline of study, gender and book borrowing habits. Overall, this study supports the important role of the academic library’s print book collection in supporting and contributing to student success and demonstrates a significant positive correlation between undergraduate students’ level of academic achievement and the number of books they borrowed from the university library. This positive correlation was found for students in all faculties and fields of study, but was strongest for students studying qualitative disciplines and was particularly strong for students enrolled in English as a foreign language programmes.

A Review of: Maynard, S., Mackay, S., & Smyth, F. (2008). A survey of young people's reading in England: Borrowing and choosing books. Journal of Librarianship and Information Science, 40(4), 239-253. Objective – To analyze factors affecting book choice: reading recommendations, reasons for choosing series books, book reviews, and school libraries. Design – This secondary analysis of data is based on a selection of findings from a larger 2005 survey that monitored trends in youth reading habits. The large scale 2005 study was designed as a follow up to a 1996 survey. The 2005 survey used online questionnaires and formal statistical analysis to compare gender and age groups. The data on factors affecting book choice were derived from the original questions, responses, and analyses. Setting – Questionnaires were administered in 22 primary and 24 secondary schools in the UK with access to computers and internet. Subjects – Almost 4,200 students from 4 to 16 years of age. Methods – Study authors invited approximately 150 schools to participate in the survey. Forty-six schools (31%) responded. A total of 22 primary and 24 secondary schools participated in the original study between April and June 2005. This study used comparative analysis to examine factors affecting book choice between gender and age groups. Statistical significance was defined as one percent. Other demographic information was collected, such as ethnicity, language spoken at home, and religion, but was deemed insufficient for any meaningful analysis. There were 4,182 responses to the survey, separated into three age groups: ages 4 to 7 (KS1), ages 7 to 11 (KS2), and ages 11 to 16 (KS3&4). Students were asked to describe themselves as readers by responding to multiple choice questions, and then to provide specific information on the places or people most frequently used as book borrowing sources. Participants were considered “enthusiastic” readers if they “read a lot with pleasure” and “average” readers if they “read an ordinary amount”. Participants responded to additional multiple choice questions on specific factors related to borrowing books and book choices, the process of choosing series, fiction, and nonfiction books. Main Results – Readers: The number of children who described themselves as “enthusiastic” readers decreased with age, and approximately half of the children between 7 and 16 years of age described themselves as “average” readers, average rating increasing slightly through this age group. Investigators found a marked difference in gender within the 4 to 7 year olds: 49.7% percent of girls in this age group considered themselves “enthusiastic,” compared to 37.3% of boys. Only 18.5% of girls considered themselves “reluctant” readers, compared to 28.1% of boys. The longitudinal comparison to the earlier 1996 study found that although the percentage of boys from ages 7 to 16 who described themselves as reluctant readers stayed about the same, the percentage of girls who described themselves as reluctant increased. There was also a dramatic drop in the number of girls who described themselves as enthusiastic; from 51% in 1996 to 17% in 2005. Borrowing Books: Libraries of all types (school, classroom and public) were the prime sources for borrowing books. Girls borrowed more books from schools than boys, and girls also borrowed more books from non-library sources (family members and friends) than boys. Both boys and girls increasingly reported borrowing more books from friends than from libraries as they grew older. Over half of each age group rated the school library or classroom book corner as having “enough” books. The perception of “too many books” decreased with age. The perception of quality of the classroom or school library also decreased with age. The number of students in the younger age groups who rated the quality of books in the classroom or school library as “very good” was significantly higher than students in the older age groups. The number of student who rated the quality as “okay” doubled from the lower to the higher age group. Choosing Books: Children were asked six questions related to whether the physical book itself provided motivation to read, and six questions related to other factors for book recommendation. Younger readers were more likely to choose a book for its visual appeal, although this factor (interesting cover or illustrations inside) was more consistent for boys of all age groups than girls. The author’s name and book blurb were stronger factors for girls in the 7 to 16 age group than for boys. The study authors sought to explore the idea of “shared reading” and asked children in the 7 to 11 and 11 to 16 age groups how often they chose a book based on a recommendation from a friend or family member, a public or school librarian, or other adults. Friends were the strongest recommendation source (43.2% for 7 to 11 year olds and 38.4% for 11to 16 year olds). Recommendations from school or public librarians rated only three to six percent for both age groups. All age groups were asked about choosing series books, and the questions were simplified for the younger age group. All students reported that appealing factors were the consistency of characters, familiar storylines, and familiar writing styles. Some students also noted that the availability of series books positively affected their choices. Print or online book reviews were used “hardly ever or never” by over 40% of the 7 to16 year old age groups, while television or magazine reviews or recommendations were highly rated by over 50% of respondents in the same age groups. Participants chose informational or non-fiction books because of personal interests, hobbies, or recommendations from friends, while they selected fiction or poetry for the blurb, title, or appearance and design of the cover. Celebrity recommendations and books about celebrities were popular reasons for choosing books. When asked who helped them choose books, 53.2% in the 7 to11 age group and 66.1% in the 11to 16 age group stated that no one ever helps them. Of the students who had help choosing books, “family members” was the most common response. Local librarians were not used as a source for recommendations.

The library of Faculty of Mathematics and Natural Science (FMIPA) has a collection of books and other print media, total of 2,678 books with 7237 visitors and 2148 borrowers. The available book search system was very helpful for visitors to find the required books. Especially if the system has features recommended of books. In the provision of book recommendations used one of the data mining techniques, namely association rule mining techniques or excavation of association rules. In the development of this recommendation system, KDD (Knowledge Discovery from Database) model was used. The data used was the transaction history of borrowing book with the category of "chemistry", for the last 5 (five) months, that is September 2014 - February 2015. The excavation technique of this association rule has 2 (two) main process, they are: frequent patterns and rules. To find frequent patterns, a CT-PRO algorithm was used. The minimum value of support used was 1 and 2. Once the pattern is found, the confidence value of each pattern was calculated. The minimum value of confidence used ranges from 10% to 100%. The recommendation rule was based on calculating the value of this confidence. The comparison of minimum support values indicates that the greater value of minimum support then the less borrowing pattern was generated, and vice versa. The comparison of minimum confidence value shows that the greater of minimum confidence value then the less recommended rule given.. Keywords: Library, Recommended System, Knowledge Discovery from Database (KDD), Association Rule Mining, CT-PRO Algorithm

Cirebon Regency Library is one of the libraries that stands on Jl. Sunan Drajat No.9 Source. Where the library has improved its services through the provision of facilities and rooms that are very adequate. With the increase in book collections in the library, it would be great if you use a data mining system that functions to determine the data set as a process that can help in finding the books desired by library customers. The association rule technique using a priori algorithm can be used as a reference in finding out simultaneous borrowing in one transaction that occurs on one item. After determining that one item, testing is carried out whether it can meet the support standard which can be used as a minimum requirement then a rule is made in accordance with the confidance drinking standard, since 2020 the Library System in Cirebon Regency has used localhost which is an integrated library system in providing services to customers. One of the services provided is information that is needed centrally so that it can support decision makers what books are available for borrowing, what are the conditions for becoming a member, who is already a member. By using this system, we can see a pattern of borrowed books based on recommendations from librarians and can make arrangements in book storage in accordance with the patterns of information in book storage

Introduction. UPT Unsyiah Library is one of the facilities in Syiah Kuala University which provides book lending service to users.The library collects all information and has expanded a big data of book lending.Data Collection Method. This research aims to determine the relevance pattern between the book subject and the borrower's program of study, and to determine the pattern of book borrowing based on books that are often borrowed simultaneously. The pattern can be found using one of the methods of data mining that is the association rules mining with Eclat algorithm. Eclat algorithm uses vertical format of dataset to intersect TID list between items in determining support count so that the process of searching frequent itemset is faster.Analysis Data. There are 122.945 book lending data from 2007 to 2015 used in this study. These data show the borrowers’ behavior pattern of book lending behavior in UPT Library Unsyiah, especially the borrowers who are student of this university. Results and Discussions. The Eclat algorithm produces the most frequent and repeatable pattern of book subjects and program of studies from several years of research data, which are Accounting book subjects with its program of study (S1) and Chemistry book subjects with Chemistry Education program of study (S1).Conclusions. The analysis result for the book subject pattern and program of studies shows that the habit of Unsyiah students in borrowing books from the library is accordingly to their program of studies. As for the patterns between books, Eclat algorithm found linkage between books and most often repeated from several periods of years of research data is the book code of 12311 (Fundamentals of educational evaluation) with 42265 (Introduction to evaluation of education).

The school library is one of supporting that could achieve the quality of education. It was because the library could be a source of learning in the school. Management of data processing, lending, and returning of library books could take a lot of fees and times. It was because using a ledger. Besides, the students having difficulties in order to get the books. It was because there is no technology information that provide the search engine toward a books. This research was focus on the library information system. The objective of this research were to facilitate officer in managing the library data and to make the students easy to find the books. This library application is website-based which is develop by using the PHP as programming language while MySQL as database management system. The method that used to conduct the data were structured interview, literature study, and observation which regard to the school library in making a library application. This study gives the result in the usability aspect the percentage is 79,5%, its mean that the library application could facilitate officer in processing data collection, borrowing and returning library books, moreover, the students could search the book easily.

As a center for learning and information services, STMIK Amikom Purwokerto Library is a source of learning and a source of intellectual activity that is very important for the entire academic community in supporting the achievement of the college Tridharma program. Book lending transaction data, can produce information that is important as supporting decision making when further analyzed. One useful information is that it can provide information in the form of user behavior patterns in borrowing books that are used to maintain the availability of related book stocks to be balanced. This study uses the Generalized Sequential Pattern (GSP) algorithm, which can be used to determine the behavior patterns of users in each transaction and can show relationships or associations between books, both requested simultaneously and sequentially. From the calculations that have been done, 295 frequent sequences are consisting of 3 sequence patterns that are formed from the minimum support of 0.53% or the minimum number of books borrowed, namely 2 books. Three book items have very strong linkages in book lending transactions, namely book code 6690, 2026, and 8131.

The rapid development of the computer world that brings every individual or group of people will use information and communication technology in every activity. Likewise in the world of education, including libraries that utilize information and communication technology in managing the process of borrowing and returning library books. The benefits of making a web-based library information system include being able to save time where there is no need for manual recording, making it easier to find book data or library members, making it easier in making book loan reports and other reports and other benefits. The research method used is Research and Development (R&D). The making of software is done by a waterfall model consisting of: (1) needs analysis, (2) design, (3) implementation, and (4) testing. Then UML visual modeling is used which is the standardization of modeling language for object-oriented software development. The expected results of this study produce a web-based library information system using the YII Framework with MVC (Model View Controller) method in SMA Karya Pembangunan Ciwidey that can solve existing problems. The formulation of the problem of this research is how to build a library information system in SMA Karya Pembangunan Ciwidey so that it can present accurate and efficient information. The purpose of this research is to produce a library information system.

The library is one of absolute means that must be owned by a school because students can get more science and knowledge without having to buy a book of its own. Now an interest read the students also had the higher it should be supported by the school.Library of PGRI 1 Junior High School in Cibinong need once the existence of an application program library that support and provide satisfactory service for the students in the process of borrowing and the return on the book. For that is the writer trying to make final assignment regarding the design of the program and the repayment of loan book at the library of the PGRI 1 Junior High School in Cibinong which is still done manually, starting from the processing of the data members of the data processing, book loaning, transaction processing, transaction processing, and returns to the making of reports, thus allowing the process to take place at the time the error occurred in the logging, less akuratnya the report is made and the delay in the search for the required data. The design of the program is the best solution to solve the problems that exist in the library, as well as with the design of the program can be reached by an activity which is effective and efficient in supporting activities at the library. Then this in the design of the program better than the manual systems to run more effectively and efficiently as well as lending system and return books that are now more conducive than with the previous system.

The purpose of this study is to describe the causes, nature, extent and effect of the influence of the American Library Association (ALA) on the development of modern Chinese librarianship from 1924 to 1949. This study was based primarily on documents located in the ALA archives, which houses the documents of the International Relations Committee of ALA. It was found that library development changed in China during the period by borrowing from American librarianship as conveyed by the ALA, largely as a consequence of the following: American library advisors or educators, such as Arthur E. Bostwick, Charles H. Brown and Charles B. Shaw, conducting surveys of libraries in China; an American library and/or a library school in China; projects for the encouragement of public libraries; fellowships granted to Chinese librarians for study in the USA; the establishment and operation of the CLA; and the Book Program to strengthen library collections during the time of the China‐Japan War.

Library of National Istitute Of Technology Malang is one of the facilities and infrastructure that provides various services for providing academic information, while there are collections such as research results, papers, articles, theses and postgraduate theses, there is loan transaction data so far not used further. to also explore patterns of information that might be valuable for use in evaluating book collections and other documentation. Researchers have initiated to produce an application that can group visitors and borrowers using the K-Means method, helping librarians to evaluate information on visits and book borrowing in the ITN Malang library. This research is a Research and Development research based on website-based applications, the method used is the K-Means method, for thesis product develope that needed include system only used for computers , the system can only be accessed by ITN Malang library staff. The results of this study are a product in the form of a website application, the product has a feature, namely the system on the website can provide analysis of information on visitors and borrowers, based on functional testing the whole system is successful and running well, based on user testing, it is known that the percentage of respondents is 50% Very Good, 48% Good and 2% Not Good, based on research concluded that all features can run well on the Mozilla Firefox 83.0 and Google Chrome 87.0.4280.88 browsers, based on testing the majority of users rated very well on application usage.

Information technology is very responsible in the development of the library world. The role of technology is a computerized information system so as to improve performance to be more optimal. The increase in books and borrowing systems requires better, complete and factual management systems and services. This study aims to build a web-based information system at Modellink Vocational School in Sorong Regency that can be accessed online. The web-based library information system is built using Open Source Software (OSS) web devices using the Circular Library Management System (SLiMS) that supports AJAK (Asynchronous Javaskrip and XML) technology and can be run on Windows or Linux Operating Systems with PHP and MySQL RDBMS. Development of a web-based library information system using the Waterfall Method according to Pressman (2010). The results of this study proved to have been designed Web-based Library Management Information System Application at Modellink Vocational School in Sorong Regency which can be accessed online or offline that produces information about effective and efficient grouping management that makes features of loan transactions, returns, collection reservations, rules flexible lending, information and fines, making membership card membership, inventory management inventory (inventory), reports and statistics, issue management, management of multimedia documents and digital documents such as pdf. Detailed book descriptions are available in XLM (Extensible Markup Language) format for web service needs.

Efforts to make schools as learning organizations whose citizens have lifelong literature by utilizing their resources. The main supporter of the School Literacy Movement (GLS) has been owned, namely the SMK Negeri 3 Singkawang library that provides a variety of quality reading books, but in real interest in reading and intensity of borrowing books by students is still minimal. The information obtained is the existence of various things that are considered as obstacles, including (1) the availability of quality books in the neighbourhood, (2) the distance between classes to the library room that is not close, (3) the complexity of the procedure for borrowing books in the library, (4) the time limit for borrowing at the library, (5) there is reluctance towards library staff. The purpose of this study is (1) to describe literacy planning in SMK Negeri 3 Singkawang, (2) describe the implementation of literacy activities in SMK Negeri 3 Singkawang, (3) describe the literacy supervision activities in SMK Negeri 3 Singkawang. The Research Method used descriptive qualitative research. The study was conducted in SMK Negeri 3 Singkawang. The research subjects were students of class X in the academic year 2017/2018, data collection techniques used were interviews, observation and documentation study. As well as triangulation of sources and techniques to ensure the validity of the data. Evaluation results Implementation of the reading corner policy beginning in June 2018 in class X students in the academic year 2017/2018 was that all students (100%) have borrowed library books, all students (100%) have read books non-subjects, 100% of students have made a resume of the contents of at least 1 non-text reading book that they read, 69.6% of students felt that the presentation of the results of resume books can improve the ability to speak in front of the crowd. This study concluded that (1) The planning of the liberation movement in SMK Negeri 3 Singkawang was realized by the formation of the GLS team, Cadre Officers and library classes/reading corners. (2) The implementation of literacy activities in SMK Negeri 3 Singkawang has shown progress shown by the enthusiasm of students to read to increase. (3) The supervision of the literacy movement in SMK Negeri 3 Singkawang is jointly conducted between the GLS team and Indonesian language teachers.

The book collection has not been properly inventoried, student interest in reading visits is still low, supervision is carried out every 2/3 months, there is a loss of inventory of madrasa library books, the head of the library does not have staff resources. The purpose of this study is to uncover and analyze the management process including; planning, implementing, organizing, monitoring and evaluating libraries in Madrasah Aliyah Darussalam Sumedang, Indonesia. This research method is descriptive with a qualitative approach. Data collection techniques use; study interviews with the head of the library as the key informant and head of the madrasa, study documents include, book archives, library work programs, library visit books; Observation studies record library activity activities, discussion processes, weekly meetings. The results showed that; first, planning is carried out with the madrasa head at the madrasa level meeting by submitting a work program and submitting a draft budget (RAB); second, organizing is regulated based on the statement of the headmaster of madrasa no: MA.i / S / 20 / pp.006 / 001/2019 concerning the additional duties of Elyana Barbera as head of the library and does not yet have accompanying staff; third, the program implementation at the library is carried out by the head of the library, namely borrowing books, daily library services, work program socialization; fourth, supervision is carried out incidentally monthly and weekly, direct and indirect visits through work program reports to the madrasah head; an evaluation is carried out at the end of the school academic period by submitting a report on the overall madrasa library management program.

Abstract Data mining is the process of analyzing data to find a pattern of hidden data collection by utilizing library visit data, can dig up information about what books are often borrowed by visitors and the relationship between each borrower to be able to compile and layout books. To be able to place books in accordance with the needs of members, it is necessary to process a data processing of book borrowing using the Associtation Rule method so that support and confidence can be found between books that are often borrowed so that patterns can be identified. The research data were obtained from book lending data at the Hang Tuah Pekanbaru STIKes Library. In processing the data using the Rapidminer software with the Association Rule method with support = 0.6 and confidence = 0.9. The resulting rule to be used as a book placement pattern consists of 7 patterns / rules. Keywords : Data Mining, Library, Association Rule. Abstrak Data mining merupakan proses analisa data untuk menemukan suatu pola dari kumpulan data yang tersembunyi dengan memanfaatkan data kunjungan perpustakaan, dapat menggali informasi tentang buku-buku apa yang sering dipinjam oleh pengunjung dan keterkaitan antar masing-masing peminjam hingga dapat melakukan penyusunan dan tata letak buku. Untuk dapat melakukan penempatan buku sesuai dengan kebutuhan anggota perlu dilakukan suatu proses pengolahan data peminjaman buku dengan menggunakan metode Associtation Rule agar dapat diketahui support dan confidence antara buku-buku yang sering di pinjam sehingga dapat diketahui pola penempatan buku. Data penelitian diperoleh dari data peminjaman buku di Perpustakaan STIKes Hang Tuah Pekanbaru. Dalam pengolahan data nya menggunakan software Rapidminer dengan metode Association Rule dengan nilai support = 0.6 dan confidence = 0,9. Rule yang dihasilkan untuk dijadikan pola penempatan buku terdiri dari 7 pola/rule. Kata Kunci : Data Mining, perpustakaan, Assocition Rule

Abstract This article analyses patterns of book donations to local school libraries in the Ming (1368–1644), drawing on a data set made with LoGaRT, a Chinese text mining and processing software created by the Max Planck Institute for History of Science. Records of donated books and other records explaining donor motivations make it possible to show what types of people donated, and what books they selected. Donors gave books on a broad range of topics. Big data makes it possible to identify changes over time and space, and enhances our understanding of book circulation. This article builds on Timothy Brook’s work on Ming school libraries, in which he argued that they had a set of core books issued by the central government, but little else. I argue that donated books were also important for many library collections.

Reading practices play an important role in the learning process of students. Especially in a fast-changing world where knowledge about nature and society is in a constant state of flux, book reading helps students foster skills such as thinking, valuing, adaptability and creativity for sustainable development. This research study used a dataset of 1676 observations of junior high school students from Northern Vietnam to explore students’ academic achievement and its association with their reading passion, family socio economic condition, parental education and occupational aspiration. The empirical results show that higher grades in STEM-related subjects are predicted by reading interest (βReadbook = 0.425, p < 0.0001), with students who love reading books achieve higher score than those who take no interest in books. Remarkably, the education level of the mother strongly enhances academic performance, with β = 0.721 (p < 0.0001) in cases of mother having a university diploma or higher. Students coming from wealthy families are more likely to buy books whereas borrowing from the library is the main source of books for students who grow up in not-rich families. However, even among wealthy families, investment into buying books still rely more on personal interest, despite the aforementioned educational benefits of book reading, as evidenced by an over 7 percentage point disparity between the likelihood of purchasing books among wealthy-family students who took an interest in reading (45%) versus students of the same background who did not like to read (38.7%). The results present implications for education policy making with a vision towards United Nations’ Sustainable Development Goal 4: Quality Education.

A Review of: Aronoff, N. (2016). Surveying medical students to gauge library use and plan for a new medical library. Medical Reference Services Quarterly, 35(2), 187-203. http://dx.doi.org/10.1080/02763869.2016.1152144 Abstract Objective – To help plan for a new library by exploring student use of existing library services and identifying their priorities for the new space. Design – Online survey, sent via email. Setting – Medical school at a university in New York. Subjects – 585 medical students. Methods – The researchers emailed a 45-item online survey to all medical students enrolled at the school. Responses were anonymised and all questions were non-mandatory. Main results – 27% of students (157 out of 585) took part in the survey by answering at least one question. The questions were categorised into the following six topic areas: 1. Use of space and expectations for the new library space: More than half of the participants (67%) indicated that they rarely or never came to the library during the academic year in question. Of the students who reported frequenting the library on a daily, weekly, or monthly basis, the majority indicated that they preferred independent study to group study. The following resources were ranked as very important for an ideal library space: sufficient electrical outlets, strong wireless connectivity, printing facilities, individual and quiet study spaces, comfortable seating, online resources, computers, windows/natural light, and group study spaces. Open-ended responses indicated that students desire close proximity to food and beverage services, large study tables to accommodate reading materials and technology, improved opening hours, and satisfactory bathroom facilities. 2. Where medical students study: Of the participants, one third of students reported studying at home, 21% chose to describe the physical characteristics of their place of study rather than name a place, 18% of students studied in multiple places, and 16% studied in the library. The remainder studied in another library, cafés, or other locations on campus. Online resource use was much higher than borrowing figures with the majority of students indicating that they had never borrowed a print book (77%), a reserve book (90%), or a DVD (96%). In addition, 92% indicated never consulting a print reference book. Online resources were used at least once a semester by 90% of students. 3. Resource use and expectations: Most students used lecture notes, presentations, websites, personal copies of books, clinical decision support tools, online tutorials or video content, electronic journal articles, recorded video or audio lectures, medical apps, electronic books, clinical practice guidelines, or pocket manuals or pocket guides. Print books from the library were the least exploited resources with only 13% of students reporting their use. 83% of students ranked online resources as the most important feature of an ideal library. 4. Equipment use and expectations for equipment and technology: In terms of equipment required for an ideal library space, 88% of students indicated printers, 78% computers, and 69% scanners. Therefore, easy access to electrical outlets and strong wireless connections were hugely important. 5. Services: Book or article requests were only sought monthly or once per semester by 18% and 7% of students respectively. More than half of students (54%) felt that assistance from a librarian was a very important or important feature of an ideal library space. However, 68% never consulted a librarian in the past and of those who did they did not do so frequently. In-person or email contact with a librarian was preferred over other methods of communication. 52% of respondents were not interested in training provided by the library. Of those who were, online and virtual training was preferred by 51% when compared to face to face instruction. 6. Additional Feedback: The vast majority of students (90%) indicated that they would be interested in using the library outside of the existing opening hours of 9:00a.m. to 5:00p.m., Monday to Friday. Regarding the overall library service, 53% of students were satisfied or very satisfied, 26% were neither satisfied nor unsatisfied, and 21% were unsatisfied or very unsatisfied. Lighting, electrical outlets, and having a place to get food and drink were also prioritized by students in this section of the survey. Conclusion – The author concluded that since convenience was considered an important factor by students when choosing their place of study, the increased proximity of the new library should attract more students. In accordance with student preferences, both individual and group study spaces are planned for the new library. Sufficient electrical outlets and a glass façade increasing the amount of natural light will feature in the building. Core textbooks and reference books will be made available in a small area onsite despite the fact that this did not feature in the original plan. Computers and printers will also feature in the new library for students who require equipment to facilitate their study activities. A computer lab to accommodate 30 students will enable face to face instruction on library resources. A professional librarian will not be based at the new library. In-person services will be available at another library with sufficient staffing.

A Review of: Joint, Nicholas. “Is Digitisation the New Circulation?: Borrowing Trends, Digitisation and the nature of reading in US and UK Libraries.” Library Review 57.2 (2008): 87-95. Objective – To discern the statistical accuracy of reports that print circulation is in decline in libraries, particularly higher education libraries in the United States (U.S.) and United Kingdom (U.K.), and to determine if circulation patterns reflect a changing dynamic in patron reading habits. Design – Comparative statistical analysis. Setting – Library circulation statistics from as early as 1982 to as recent as 2006, culled from various sources with specific references to statistics gathered by the National Endowment for the Arts (NEA), the Library and Information Statistics Unit (LISU), the Association of Research Libraries (ARL), the National Center for Education Statistics (NCES), and the Association of College and Research Libraries (ACRL). Subjects – Higher education institutions in the United States and United Kingdom, along with public libraries to a lesser extent. Methods – This study consists of an analysis of print circulation statistics in public and higher education libraries in the U.S. and U.K., combined with data on multimedia circulation in public libraries and instances of digital access in university libraries. Specifically, NEA statistics provided data on print readership levels in the U.S. from 1982 to 2002; LISU statistics were analyzed for circulation figures and gate counts in U.K. public libraries; ARL statistics from 1996 to 2006 provided circulation data for large North American research libraries; NCES statistics from 1990 to 2004 contributed data on circulation in “tertiary level” U.S. higher education libraries; and ACRL statistics were analyzed for more circulation numbers for U.S. post-secondary education libraries. The study further includes data on U.K. trends in print readership and circulation in U.K. higher education libraries, and trends in U.S. public library circulation of non-print materials. Main Results – Analysis of the data indicates that print circulation is down in U.S. and U.K. public libraries and in ARL-member libraries, while it is up in the non-ARL higher education libraries represented and in UK higher education libraries. However, audio book circulation in U.S. public libraries supplements print circulation to the point where overall circulation of book materials is increasing, and the access of digital literature supplements print circulation in ARL-member libraries (although the statistics are difficult to measure and meld with print circulation statistics). Essentially, the circulation of book material is increasing in most institutions when all formats are considered. According to the author, library patrons are reading more than ever; the materials patrons are accessing are traditional in content regardless of the means by which the materials are accessed. Conclusion – The author contends that print circulation is in decline only where digitization efforts are extensive, such as in ARL-member libraries; when digital content is factored into the equation the access of book-type materials is up in most libraries. The author speculates that whether library patrons use print or digital materials, the content of those materials is largely traditional in nature, thereby resulting in the act of “literary” reading remaining a focal point of library usage. Modes of reading and learning have not changed, at least insofar as these things may be inferred from studying circulation statistics. The author asserts that digital access is favourable to patrons and that libraries should attempt to follow the ARL model of engaging in large-scale digitization projects in order to provide better service to their patrons; the author goes on to argue that U.K. institutions with comparable funding to ARLs will have greater success in this endeavour if U.K. copyright laws are relaxed.

Abstract Objective – To determine the general public’s levels of social tolerance toward public library materials containing racist content in order to present opinion data to librarians within a framework of scholarly perspectives that they can use for making decisions about intellectual freedom and controversial materials in libraries. Design – Percentage and regression analysis of the General Social Survey longitudinal trend study dataset. Setting – United States, 1976-2006. Subjects – Random samples of 26,798 primarily English-speaking adults aged 18 and up. Methods – The author analyzed responses from the well-respected and frequently used General Social Survey (GSS), which has been conducted by the National Opinion Research Center since 1972. The GSS is a closed-ended survey including a variety of demographic measures. Between the years 1976 and 2006, it also included a question to gauge the support of removing a book with racist beliefs about African Americans from the public library. The surveys were conducted irregularly over this thirty-year span, and in total the question was asked nineteen times garnering 26,798 responses. Spanish speakers were not included until 2006. The author examined the data in multilevel cross-tabulations using percentages, and calculated chi-square for independence using frequencies. A multiple regression analysis was conducted to determine the predictive value of the independent variables examined on opinions of book removal. The author examined different variables, including education level, race, age, parental status, sex, geographic factors, religious affiliation, political party, and political conservatism. Occupation was not used in the regression analysis because sample sizes in some categories were too small. The two ordinal variables, age and education level, were available as ratio level data that are most appropriate for regression calculations. Due to the large sample size, very small differences in percentages are significant at the .000 level. In these cases the author made judgment as to whether these differences were meaningful, or divided the data into multi-layer cross-tabulations to reduce the sample size and make the significance test more informative. Main Results – Analysis revealed the most influential predictors of support for book removal from the public library were education level, religious affiliation, and race. Age was particularly influential for older respondents, while occupation and living in the South were moderately influential. Variables with only slight correlations to support of book removal included political party affiliation and conservatism, parental status, and sex. Across all years of the study only 35.3% of respondents supported removal of racist materials from the public library. Levels of support only changed slightly over the decades: in 1976, 38.1% supported removal while in 2006 only 34.5% did. The mean age of respondents was 44.1 years and the median was 42 years. Respondents over 57 years old were more likely to support removal (43.5%) compared to younger ages whose support ranged from 31.1–34.1%. The largest change over time was seen from respondents 57 years and older, whose support for removal dropped in later years of the study. Education level had a strong impact on opinions; the lower one’s education level, the higher their support for removal of the racist book from the public library. Of those with less than a high school degree, 50.6% supported removal versus 35.8% of high school diploma holders. Respondents with junior college, bachelor’s, and graduate degrees supported removal at 29.2%, 20.5%, and 15.3%, respectively. Over time, those with high school degrees maintained their level of support for removal while those with higher levels of education increased their support for removal. Race was strongly related to opinions on removing offensive items from the library. While half of African American respondents supported removing a racist book, only one-third of white respondents did. However, in all but a few subcategories of analysis, the majority of African Americans did not support removal, indicating a great deal of social tolerance on their part despite the possibility of being more sensitive to the implications of having racist materials in the library. When cross-tabulated with education level, the same pattern of support for removal was reproduced. There was little variation over time in white respondent’s opinions while African Americans’ varied slightly. Geographic factors affected opinions supporting removal of racist materials, though place size only had a small impact on opinions. Respondents in the South were most likely to support removal (42.1%) and those in New England were least likely (25.2%). About one-third of respondents from the Midwest (33%), Mid-Atlantic (36%), and the West (29.8%) supported removal. Opinions over time remained the same in all regions but the South, whose support of removal dropped to 38.8%. Religion was found to correlate with opinions on removing racist books from the library. Protestants showed the highest level of support for removal (39.5%), followed by Catholics (32.3%), Jews (21.7%), and respondents unaffiliated with religion (20.5%). Race had a strong impact within some religions on supporting removal, particularly among Methodists and those claiming no religion. When opinions by religion were cross-tabulated with education level, at every level Baptists were more likely to support removal than other groups, while Jews and those without religious affiliation were least likely. Other demographic variables had little effect on opinions concerning removal of racist materials from the library. Parents supported removal (37%) while nonparents were less likely to (30%), and men and women were almost equally likely to support removal (33% and 37% respectively). Political affiliation and level of conservatism only showed slight effects on opinions supporting removal. By a small margin Democrats were most likely to support removal (39.2%) followed by Republicans (34%) and independents (32.5%). Across the conservatism spectrum, moderates were most likely to support removal (37.7%) followed by conservatives (36.4%) and liberals (29.9%). The author also examined whether a respondent’s occupation influenced their opinions and focused this inquiry on the professions of library workers and educators. Librarians were overwhelmingly against removal of racist materials while library paraprofessionals were less likely to support it than other workers with a similar level of education. College and university teachers in disciplines other than library and information science were divided but in comparison to other similarly educated professions they were less likely to support removal. School teachers were significantly more likely to support removal than other occupations also requiring a bachelor’s degree. When contrasted with controversial materials of other types, such as those by openly homosexual or communist authors, different patterns of support for removal over time were observed. Support for removal of books by homosexuals and communists declined significantly over the decades. Similar to the support of the removal of racist materials, education and religious affiliation were the variables most highly correlated to support of removal of these other types of controversial books. Conclusion – The discomfort among Americans over the free expression of exclusionary speech about African Americans remained relatively consistent over the years of the study (1976 – 2006) despite some shifts within particular demographic categories. Tolerance toward free expression by homosexuals and communists increased over time, demonstrating exclusionary speech may be perceived as a different type of social threat. Librarians can use this information to: better understand how non-librarians view intellectual freedom in the context of materials with offensive content; inform collection development decisions and predict likelihood of challenges based on the demographics of their user communities; and to educate the public and library stakeholders of the implications of challenging these kinds of items within a library’s collection through upholding their professional values. Librarians should continue to serve their communities by acting as champions of intellectual freedom and to uphold the profession’s rigorous standards. The author suggests future research could: address attitudes about materials with racist views of populations other than African Americans; look for differences in opinions among library users versus non-users; and differentiate between adult and children’s materials containing controversial topics.

AbstractAmong the books in the sale catalogue of Pieter Saeraredam's library (Note I) was a virtually forgotten work on pagan mythology, Hcydensche afgoden, belden, tcmpcls en offerhanden, published in Haarlem in 1646 (Note 2). This rare book crops up again in the 1893 catalogue of Frederik Muller's stock, but the only known example appears to be in the Royal Library in Brussels (Note 3). Among the Dutch sources on the subject, most of which continue the tradition of such Renaissance mythologists as Giraldi, Conti and Cartari, the Haarlem work appears to be the least known and most curious (Note 8). It was published anonymously, bul is dedicated to the author's teacher's, the Haarlem Classicist painters Pieter Fransz. de Grebber (Note 15) and Willem de Poorter. In the dedication the author declares that he felt the lack of descriptions in Dutch of pagan temples, altars and images during his apprenticeship and delermined to make it good later, despite his failure to become an artist. The book was inlended for 'Painters, Poets and others'. It consists of two volumes. The first sections are devoled to pagan religion in general, to the idols mentioned in the Old Testament and to each of the antique gods individually. The second, divided up into countries, offers a kind of information that is rather unusual in the 17th century. Not much is known about the pupils of the two painters mentioned (Notes 10, 11), but among the names we do have (certainly not a complete list) that of Pieter Casteleyn is of unusual interest. He certainly did not become a painter, for in 1645, lert years after the beginning of his apprenticeship to De Poorter, he is recorded as apprenticed to his father Vincent, a well-known Haarlem printer, who in fact printed Heydensche afgoden. Pieter Casteleyn became a member of the Haarlem booksellers' guild in 1649 and from 1650 onwards he was to puhlish the famous Hollandsche Mercurius. In 1649 he printed Pieter de Grebber's 'rules of art', possibly as his masterpiece (Note 14). He may have found some consolation for his failure as an artist in the publication of notes on the gods, which would certainly have been of interest to his teachers, and there would have been time enough to gather the material between 1635 and 1646. He belonged to a relatively well-to-do Mennonite milieu, there is evidence to suggest that he and his brother Vincent probably attended the Latin School and the inventory of his estate made in 1676 included no fewer than 43 paintings, mythological scenes among them (Note 19), none of which contrardicts the hypothesis. If Pieter Casteleyn was indeed the author of the book, there would be some excuse for its weakness, as a youthful work by someone who had not yet found his metier. The book is a mishmash of arbitrary information presented in a totally uncritical and often muddle-headed manner. Casteleyn took over much from the 1581 Frenh edition of Cartari, with the great difference that he was not interested in the meaning, but only in the externals of the images he describes. In the case of Fortuna, f or example, Casteleyn gives a completely arbitrary list of attributes, possibly taken from the illustrations in Cartari (Fig. I), including that of Nemesis (Fig. 2), whose 'measure' he may have wrongly construed as the 'telescope' he so strangely refers to. The illustrations in the book, ten small and rathe primitive woodcuts, are not related to those in the French edition of Cartari. Indeed, in the case of that of Janus (Fig.3), it seems that the artist did not know Cartari's illustration (Fig. 4), since the rod shown there has been transformed, through a linguistic mistake, into a bundle of twigs. As, for the other illustrations (Figs. 5-10), some are of subjects not illustrated in Cartari, while the last one is a rendering in reverse of the illustration of the 'Abgott Jodute' in the Sächsisch Chronicon of 1596 (Note 24). In the title-page print (Fig. 11 ), on the other hand, which may be by Casteleyn himself, the statue of Mercury in the left foreground is a direct borrowing from Carlari (Fig. 12). Whether the Heydenschc afgoden was of any practical use to artists or had any influence on Dutch art seems doubtful, but it did have ils roots in the artistic milieu in Haarlem and as such it remains a highly curious phenomenon.

Purpose The present study aims, by adopting bibliomining, to analyse the borrowing and collection records in self-service libraries at mass rapid transit stations in northern Taiwan to discover reader borrowing preferences and patterns. Design/methodology/approach The current study used data mining to analyse two years of book-borrowing information from self-service library stations; it made use of an association rule mining model and the bibliomining process to identify readers’ preferred books and to explore reader borrowing behaviours. In addition, the librarians’ perceptions of the proposed approach were also investigated. Findings The findings indicated that readers often borrowed books in the bibliographical classifications of Home economics; Medical sciences; Psychology; Commerce: administration and management; and Education in the self-service library stations. Based on the bibliomining results, 23 reader borrowing patterns as well as potential books favoured by readers were uncovered. In addition, the challenges of bibliomining and data mining applied to library operations are reported. Originality/value Among the studies on the application of self-service technologies in libraries, most examined the integration of the self-service system and investigated users’ opinions. The present study used borrowing records and collection records in self-service library stations to conduct bibliomining and to explore reader borrowing preferences and behaviours as references for collection development and book recommendation services.

Abstract: The students 'reading ability is low, it certainly affects the students' writing ability. Implementation of the School Literacy Movement is a solution to students' low reading ability. This study aims to describe the pattern of Implementation of School Literacy Movement that took place in SMP Negeri 5 Malang. This study uses a qualitative approach with a descriptive type that describes the School Literacy Movement in SMP Negeri 5 Malang. Data collection techniques using observation, interviews, and documentation. The results showed that the pattern of implementation of school literacy measures in SMP Negeri 5 Malang included: 1) The habituation phase was carried out by way of students bringing reading books from home or borrowing books to the library. At this stage a class reading corner was prepared, reading 15 minutes before learning began, and a literacy journal; 2) The Development and Learning Phase increases the school resources especially at the State Junior High School 5 Malang, namely the existence of a reading corner in each class, an increase in the number of books, a 30-minute reading club, and a product of the School Literacy Movement.Keywords: School Literacy Movement, Habituation Phase, Development Phase, LearningAbstrak: Kemampuan membaca peserta didik tergolong rendah pasti berpengaruh terhadap kemampuan menulis peserta didik. Implementasi Gerakan Literasi Sekolah menjadi solusi atas kemampuan membaca siswa yang rendah. Penelitian ini bertujuan untuk mendeskripsikan pola Implementasi Gerakan Literasi Sekolah yang berlangsung di SMP Negeri 5 Malang. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif yang mendeksripsikan Gerakan Literasi Sekolah di SMP Negeri 5 Malang. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukan bahwa pola implementasi geakan literasi sekolah di SMP Negeri 5 Malang meliputi: 1) Tahap Pembiasaan dilaksanakan dengan cara peserta didik membawa buku bacaan dari rumah atau meminjam buku ke perpustakaan. Pada tahap ini sudah disiapkan pojok baca kelas, membaca 15 menit sebelum pembelajaran dimulai, dan jurnal literas; 2) Tahap Pengembangan dan Pembelajaran meningkatkan sumber daya sekolah khusnya di Sekolah Menengah Pertama Negeri 5 Malang yaitu adanya pojok baca di masing-masing kelas, penambahan jumlah buku, adanya club baca 30 menit, dan hasil produk Gerakan Literasi Sekolah.Kata Kunci: Gerakan Literasi Sekolah, Tahap Pembiasaan, Tahap Pengembangan, Pembelajaran

Abstract: The students 'reading ability is low, it certainly affects the students' writing ability. Implementation of the School Literacy Movement is a solution to students' low reading ability. This study aims to describe the pattern of Implementation of School Literacy Movement that took place in SMP Negeri 5 Malang. This study uses a qualitative approach with a descriptive type that describes the School Literacy Movement in SMP Negeri 5 Malang. Data collection techniques using observation, interviews, and documentation. The results showed that the pattern of implementation of school literacy measures in SMP Negeri 5 Malang included: 1) The habituation phase was carried out by way of students bringing reading books from home or borrowing books to the library. At this stage a class reading corner was prepared, reading 15 minutes before learning began, and a literacy journal; 2) The Development and Learning Phase increases the school resources especially at the State Junior High School 5 Malang, namely the existence of a reading corner in each class, an increase in the number of books, a 30-minute reading club, and a product of the School Literacy Movement.Keywords: School Literacy Movement, Habituation Phase, Development Phase, LearningAbstrak: Kemampuan membaca peserta didik tergolong rendah pasti berpengaruh terhadap kemampuan menulis peserta didik. Implementasi Gerakan Literasi Sekolah menjadi solusi atas kemampuan membaca siswa yang rendah. Penelitian ini bertujuan untuk mendeskripsikan pola Implementasi Gerakan Literasi Sekolah yang berlangsung di SMP Negeri 5 Malang. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif yang mendeksripsikan Gerakan Literasi Sekolah di SMP Negeri 5 Malang. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukan bahwa pola implementasi geakan literasi sekolah di SMP Negeri 5 Malang meliputi: 1) Tahap Pembiasaan dilaksanakan dengan cara peserta didik membawa buku bacaan dari rumah atau meminjam buku ke perpustakaan. Pada tahap ini sudah disiapkan pojok baca kelas, membaca 15 menit sebelum pembelajaran dimulai, dan jurnal literas; 2) Tahap Pengembangan dan Pembelajaran meningkatkan sumber daya sekolah khusnya di Sekolah Menengah Pertama Negeri 5 Malang yaitu adanya pojok baca di masing-masing kelas, penambahan jumlah buku, adanya club baca 30 menit, dan hasil produk Gerakan Literasi Sekolah.Kata Kunci: Gerakan Literasi Sekolah, Tahap Pembiasaan, Tahap Pengembangan, Pembelajaran

Senior High School number 3 in Padang is International Standard School Stubs, which began seriously in optimizing library information system in order to improve competence. Witg the developments of information system book online library that uses PHP and SMS Gateway can make it easier for members to borrow of books. The library information system can also facilitate admin in arranging the books, borrowing, repayment and fines are all done by DBMS. In order to get accurate and precise reports. Hopes that there is this system can be a reference and cover all problems that exist in the library Senior High School number 3 in Padang. Keywords: Library Information System, Books, SMS Gateway

Libraries are part of the learning resources that should be owned by every school or college. Because learners easily find the information or knowledge through library. With the development of technology make people think to be able to work more effectively and efficiently. One of them is to make the conventional system to a computerized system. The website by utilizing the facilities connected to the internet. libraries can be more effective and efficient in searching and ordering books. In this research, I have designed a web-based information systems using programming languages PHP MySQL. With this system, is expected to address the various needs of the user to search for books and book as well as facilitate the administration in the circulation of borrowing books and preparing reports. From the research that has been conducted on these results the authors implement in Designing Library Information System Web-Based in Lampung Provicial Library.

Libraries are valuable resources that schools can draw upon to enhance their students’ literacy outcomes. However, the role of libraries in supporting student literacy attainment and maintenance may be poorly understood in schools. To determine if libraries are a valued literacy resource within schools, investigation of their incorporation into school-level literacy policies and plans was warranted. Literacy policies and plans from Australia and the United Kingdom were examined using a hybrid content analysis approach to explore if libraries are commonly featured in school literacy policies and plans. Analysis also identified the kinds of libraries that were mentioned, and the roles that libraries play in these documents. Only 34.3% of Australian documents mentioned a library, with UK documents far more likely to include them (74.3%). UK documents were more likely to mention school libraries, classroom libraries, public libraries, mobile libraries, online libraries and book swap areas, while parent libraries were only mentioned in Australian documents. Analysis of roles of libraries found mentions of borrowing and literature exposure; access to a well-resourced facility; reading for pleasure; reading for assessment; environment; research, information literacy and library skills; external expertise, resourcing and outreach; and literacy and literature instruction. UK documents were more likely to include these roles than their Australian counterparts.

This paper aims to show the current position of the school librarians in Serbia, including proposals in a way that can be improved. The paper includes reviews of the individual activities of Serbian Associations of School Librarians (SASL), which, from the establishment in 2006 has attempted to empower and gather school librarians, unfortunately, without a success. The position of school librarians in Serbia today is often marginalized, but librarians themselves are partly responsible because they have not imposed themselves as leaders of educational- practice in improving the quality of teaching in their schools. The position of school librarians was further exacerbated by the regulations of the Ministry of Education, Science and Technological Development, passed in 2015, because they reduced the number of librarians in elementary schools, and in 2018 in secondary schools, too. The basic problem of the state, the negative natural increase and the poor demographic situation, caused a long-term decrease in the number of students, and thus also contributed to the reduction of the number of teachers who became technological surpluses. That problem was often solved by taking several teachers into the school library and given them a part of the librarians' standard. In this way, on one side, we have librarians without too much interest in the work of a school librarian, and on the other we have librarians who have been unemployed. How can, in such working conditions, school librarians in Serbia can be encouraged to work autonomously and interactively, empowered or motivated to improve their own quality of work? Each school librarian should receive concrete testimonies for continuing self-evaluation processes that show, confirm, illustrate and document his weaknesses and shortcomings, but at the same time emphasize the quality and good patterns of the set goals. He needs to see specific needs and create specific conditions in the library in which he works, in order to be able to work more successfully. A school librarian should encourage, exploit, and browse through the media good ideas, visions and strategies in order to popularize the book, reading, the culture of using the library, since creating an active user creates an active consumer of a culture that will always recognize the true value of the book, knowledge, information and libraries. The most important thing is that a school librarian, following the vision that leads to success and recognition, realizes that he needs to gain the trust and reputation on the basis of his continuing work. Part of the recent activities of Serbian Associations of School Librarians stimulates, engages and brings librarians together, working with teachers, parents, members of the local community, activating pupils for reading, as well as researching, expressing and affirming creativity. By strengthening own professional capacities, gathering and empowering, a school librarian should realize that he can transform himself into a leader in the realization of cultural activities, not just in school, but also in the local community, even at the state level. Key words: school librarian, extracurricular activities, creativity, cooperation, knowledge quality, marketing of school library

IntroductionContemporary societies are increasingly becoming sites in which it is more difficult for people to respectfully negotiate disagreements about human diversity. This is exemplified by people who must oppose oppressive social conventions that marginalise them because they identify as belonging to one or more minority groups. One of the key factors in this dynamic is how people’s being in particular sites impacts their being as a person. The “fate of the stranger” is shaped by the spaces they inhabit and people are labelled as “insiders or outsiders” (Amin Land 2); for many people this means our societies are sites of dissatisfaction. For example, in some sites asylum seekers and refugees are referred to as “co-habitant and potential citizen,” while in other sites they are referred to as “impure and threats” (Amin Land 2). This process of defining a person’s being is also experienced by people who are “multi-abled, multi-sexed, multi-sexual, or multi-faith” (Garbutt 275). This article provides a reading of the Human Library in relation to contemporary understandings of space from human geographers such as Ash Amin, as a way of rethinking our everyday spaces as sites for protesting the marginalisation of difference. It primarily draws on my researching and organising Human Libraries across Australia.Protest can employ both instrumental and expressive forms of activism. Instrumental activism aims to change law or policy, gain improvements in living conditions, and win important human services. Expressive activism is often understood as a continuum of political acts extending from lawful demonstrations through to violent activities. Recent studies demonstrate that protest has developed beyond such conventional forms (Dalton, Van Sickle, and Weldon). Contemporary protest includes such things as: acts of spontaneity (Snow and Moss); advocating rights via cultural rather than political protest (Bruce); and activating spatial politics by engaging in urban public spaces to highlight long-standing socio-spatial inequalities (Marom).These examples demonstrate the tension that exists within contemporary protest. While some people accuse expressive activism of being “a thing-for-itself that is not aimed at producing results”, others recognise that “both expressive and instrumental activism are necessary and important” (Maddison and Scalmer 69-71). Far from being self-interested, protest that adopts expressive activism offers its practitioners an important tool:Expressive activism is oriented towards the construction, reconstruction and/or transformation of norms, values, identities and ways of living and being. It is not just about ‘who we are’ […] but also about ‘how we are’ in the world, consequently requiring evaluation of ‘what we do’ and ‘how we do it’. (Stammers 164-165)This understanding of expressive activism provides a useful lens for reading the Human Library as a means of rethinking everyday spaces as sites for protesting the marginalisation of difference. This is particularly so because the Human Library, as an activist organisation dedicated to increasing respect for difference, is situated within the contemporary anti-prejudice movement (Stammers; Chesters and Welsh; Watson "'You Shouldn't Have to Suffer'").Introducing the Human LibraryHuman Libraries transform the spaces provided by traditional libraries into spaces that challenge contemporary socio-spatial dynamics. Human Libraries provide people (Readers) with a safe space in which they can choose another person (a volunteer known as a Human Book) and engage in a conversation or ‘reading’ about the way that people perceive and experience difference. Readers choose their Human Books from a catalogue of titles and descriptions which are developed by each Human Book.and express something about how they identify. For example, titles include such things as belonging to sexual minority groups, living with physical or mental impairment, or belonging to different ethnic and cultural backgrounds. Each ‘reading’ is defined by three rules: 1) you may raise any topic or ask any question; 2) a ‘reading’ is a dialogue so Human Books ask their Readers questions too; and 3) each person may decline to answer any question and to end the reading at any time. Using this method, Human Libraries protest the way in which socio-spatial norms marginalise people who are different. They enact a form of expressive activism that reconstructs the way that norms are used in local sites to marginalise different ways of living and being. This reconstruction of the relationship between norms and sites enables people to be “who we are” and “how we are” without having to be inauthentic about “what we do” and “how we do it” (Stammers 164-165).The first Human Library took place at the Roskilde Festival (Denmark) in the summer of 2000 and as an international activist organisation within the anti-prejudice movement, has since become active in over 80 countries and used in a variety of local community sites thus demonstrating its ability to “transcend borders and be adapted to different situations” (Abergel et al. 13). It now operates in such diverse settings as local libraries, universities, schools, music and cultural festivals and workplaces. Participants’ (Organisers, Readers and Human Books) reflections on their experiences of engaging in Human Libraries helps to illustrate how they perceive Human Libraries as sites that challenge socio-spatial norms.Human Libraries enable people to create sites that reverse our usual social interactions. The following phrases, used by participants to describe their contact with the Human Library, illustrate this. An Organiser, whose local government job requires her to develop projects that encourage interactions between in-groups and out-groups, explains that Human Libraries bring people who usually live “on the margins […] into the centre of the page” and that “the powerful people […] who are usually in the centre” are required to listen to different experiences. Likewise, Human Books describe themselves as being “totally open” in order to encourage their Readers to ask about topics that society labels as “taboo”. Readers illustrate how they encounter Human Libraries in ways that the other spaces in their day-to-day lives function. One Reader talks about “stumbling upon” a Human Library within a community event and describes this as “a kind of a stroke of brilliance to catch people at a place like that rather than in a more conventional library setting”. Other Readers emphasise the significance of this type of encounter when they explain that they “probably wouldn’t just go and bother someone in the street” and that participating in a Human Library has provided a type of conversation “that doesn’t happen in any other way”. The outcome of this is highlighted by a Reader who explains that she pushed herself “to go beyond […] just a polite social conversation” because the Human Library “lays it all out there and says, we’re here to talk” (Watson "'You Shouldn't Have to Suffer'" 124-132). These descriptions of people’s experiences of Human Libraries demonstrate how they perceive Human Libraries as spaces that enable them to have conversations with people they would not normally speak to about topics they would usually feel unable to speak about. Their examples are better appreciated when considered along with the scholarship on the interconnectedness of space and intergroup relations.The Interconnectedness of Space and Intergroup RelationsA multiplicity of spaces shape people’s everyday lives. The everyday refers to the “flow of routine” often defined by such mundane habitual practices as going to work, crossing streets and shopping (Dirksmeier and Helbrecht 495). Who a person is, where a person lives, the spaces a person can enter and move about, and how a person is treated in those spaces are intertwined. Belonging is not an abstract concept; as people move in and out of different spaces they demonstrate how belonging is “experienced differentially, and the pleasures and powers it confers are not distributed evenly but [are] linked to relations of inequality and practices of social exclusion” (Noble and Poynting 490). This warns us against romanticizing the urban space of the city and regarding it over-simplistically as neutral and accessible to all, as a space of open flow and untroubled human interaction and as a natural catalyst for proximate reflexivity (Noble and Poynting; Amin and Thrift; Amin Land; Priest et al.).Acknowledging the negative impacts inherent in the interconnectedness of the city and intergroup relations, some scholars have moved their attention from examining integration at the macrospatial level of society to studying the microecology of segregation (Clack, Dixon, and Tredoux; Dixon, Tredoux and Clack; Alexander and Tredoux; Priest et al.; Thomas; Dandy and Pe-Pua; Dixon and Durrheim; Durrheim et al.). This shifts the focus from a primary interest in the city and the neighbourhood to a closer examination of people’s everyday life spaces. This focus examines how members of different groups “share proximity and co-presence” (Clack, Dixon, and Tredoux 2) and engage in informal practices that uphold barriers (Alexander and Tredoux; Dixon and Durrheim). For example, people were observed as they shared spaces such as beaches, school cafeterias and university class rooms and were found to use these spaces in ways that enacted segregation along lines of race, ethnicity, age, and gender. In examples such as these, everyday life spaces are seen to function in ways that (re)instate borders around difference through everyday spatial practices and they act as sites in which “informal segregation practices can be enacted and reproduced” (Priest et al. 32). The shift in scholarly interest to the microecology of segregation serves my interest in how we might use everyday spaces as sites to contest segregation. The following discusses three everyday spaces that serve this interest.The Space of the Everyday UrbanThe macrospatial terrain of the world’s cities and towns is increasingly defined by difference and their public spaces are often spaces of “visibility and encounter between strangers” (Amin "Ethnicity" 967). Negotiating difference is a natural part of living in these large urban spaces and it is an increasingly more common experience in, what was previously, the typically homogenous setting of rural communities. This process of negotiation occurs most noticeably within the microecology of the “everyday urban,” a context defined by the interconnection of everyday spaces and intergroup relations (Alexander and Tredoux; Durrheim et al.; Dixon and Durrheim). It is here that we find “the micropolitics of everyday social contact and encounter” (Amin "Ethnicity" 959). These everyday spaces include our streets, parks, malls, and cafes, and they are often described as shared spaces of freedom, mingling, and serendipitous encounters. However, while spaces such as these can place people from diverse backgrounds and groups in close proximity, it is important not to overstate their effectiveness in helping people negotiate difference (Wise; Noble "Cosmopolitan Habits"; Priest et al.; Valentine "Living"). This is the case because urban public spaces can carry a reverse side to the provision of proximity. They are often “spaces of transit with very little contact between strangers” (Amin "Ethnicity" 967). As such, urban public spaces do not naturally serve our need to negotiate our everyday encounters with others (Amin and Thrift; Amin, Massey, and Thrift; Rosaldo; Amin "Ethnicity").This illuminates the need to rethink our everyday public spaces and start to unsettle and shift how some spaces act to perpetuate negative and habitual socio-spatial norms which encourage avoidance rather than provide spaces to contest inequality and inequity (Alexander and Tredoux; Durrheim et al.; Clack, Dixon, and Tredoux; Dixon and Durrheim; Wise). Participants at Human Libraries demonstrate that they recognise this when they explain that they do not feel able to approach and speak with people who are different in everyday spaces such as the street, public transport and shops. They point out that they feel that socio-spatial norms dictate that it is rude, impolite or intrusive to approach strangers and people who are different in public spaces and to begin a conversation, especially about difference (Watson "'You Shouldn't Have to Suffer'"). Examples such as this signal how everyday urban spaces embody socio-spatial norms and practices that impede people’s capacity to engage in everyday acts that protest the marginalisation of difference. This clarifies why “even in the most carefully designed and inclusive spaces, the marginalised and the prejudiced stay away” (Amin "Ethnicity" 968). This alerts us to the need to better appreciate what occurs in other everyday spaces in which people associate even more closely.Spaces and the MicropublicOther everyday spaces in which people spend a significant amount of time are spaces of association, referred to as micropublics (Amin "Ethnicity"; Noble "Cosmopolitan Habits"). They include those places in which we work, study, play sports, and recreate. Micropublics function as spaces of habitual engagement, interdependence and “prosaic negotiations” (Amin "Ethnicity" 969). For example, we attend our place of work on a daily basis which requires us to communicate and interact with our colleagues as well as navigate other forms of elementary social etiquette. In this way, micropublics often bring people from diverse backgrounds and identity groups together in spaces that require them to interact with people who are different to themselves. In practice, however, the contact people undertake in their micropublics tends to be illusory and includes practices of informal segregation (Dixon and Durrheim; Alexander and Tredoux; Clack, Dixon, and Tredoux). This highlights that “co-presence and collaboration are two very different things” and that micropublics do not immediately serve as sites for protesting the marginalisation of difference (Amin Land 59).Participants at Human Libraries share experiences taken from their own work places and schools and suggest that the codes of civility that are enforced within these micropublics make it difficult, if not impossible, to engage in certain conversations. For example, Readers at Human Libraries disclose that they do not feel comfortable discussing issues of physical impairment or mental illness with colleagues who live with disability and mental illness. Similarly, high school students explain that they feel unable to discuss what it means to be gay, lesbian or bisexual with their fellow-students who identity as LGBTQI (Watson "'You Shouldn't Have to Suffer'"). Examples such as these demonstrate how micropublics embody “degrees and modalities of familiarity and strangeness” (Noble "Strange Familiarities" 33) and that even though they may embody degrees of collaboration and contribute to a shift in the way people develop various forms of familiarity, they do not naturally lend themselves to protesting the way in which codes of civility camouflage disrespect for difference. These experiences alert us to the way that our everyday spaces and the norms attached to them contribute to defining what it means to be and to belong.Spaces and BeingPeople’s experiences of marginalisation in public spaces illuminates how people’s freedom to be in particular spaces and their being – their humanity – are intimately connected. This happens as people who are made to feel that they should not be in a space are sent the message that they do not have the right to be at all (Noble and Poynting). Valentine ("Prejudice" 531) explains how this is demonstrated by the way some people speak about other people who are different in relation to public and private spaces:Individuals stated that they believed in individual freedom and were not prejudiced against minority groups and yet saw no contradiction in then expressing hostility towards seeing lesbians and gay men kissing on the street, or women wearing the hijab in their neighbourhood or feeling uncomfortable at the sight of a disabled person in public or being inconvenienced by disabled access provisions.This response reveals how some people frame acceptance of minority groups using the criteria of invisibility and how spatial norms define “appropriate embodied ways of being in public space” (Valentine "Prejudice" 532). This exemplifies how some people regard it as tolerable for minority groups to express their difference at home but not in public because this would be considered as imposing “their way of life” upon majority people, thus transgressing spatial norms about appropriate embodied ways of being in public spaces.People who participate at Human Libraries as Readers illustrate this dynamic when they share how, during the course of their everyday lives, they have come in contact with people with disabilities or met people who identify as gay, lesbian or transgender and have recognised negative feelings within themselves such as discomfort, embarrassment, or have refused to recognise a person’s authentic identity. They also admit to hiding these feelings in public but expressing them once they return home (Watson "'You Shouldn't Have to Suffer'"; Kudo et al.). Similarly, people who volunteer as Human Books speak about their experiences of being in public spaces and feeling unsafe or the target of negative treatment. For example, Human Books who identify as gay comment that they need to do a “safety check” before showing signs of physical affection in public; Human Books whose physical appearance does not align with social constructs of gender relate that they have been banned from using public toilets; and Human Books with eating disorders speak about being labelled as “crazy” (Watson "'You Shouldn't Have to Suffer'"; Watson "Being a Human Book"). Behaviours such as these demonstrate how people who are different are defined and treated as lesser beings in public spaces and are relegated to segregated micropublics such as their homes as well as groups and clubs dedicated to particular minorities.Conclusion: Rethinking Our SpacesThe above discussion includes a number of findings that are informative when thinking about how our everyday spaces might act as sites for protesting the marginalisation of difference. The following offers a concluding discussion about how we might approach such a project, paying particular attention to what we can learn from the Human Library.Firstly, Human Libraries exemplify the need to develop sites that protest the way in which our everyday public spaces do not naturally serve our need to negotiate our everyday encounter with difference (Noble and Poynting; Amin and Thrift; Amin Strangers; Priest et al.). Readers indicate that Human Libraries are spaces that make it possible for them to meet people they don’t feel able to approach in other everyday public spaces. As such, Human Libraries illuminate the importance of developing sites that protest social and spatial norms by enabling “encounter between strangers” (Amin "Ethnicity" 967).Secondly, Human Libraries protest the space of the micropublic as sites that are illusory, superficial, and bearers of informal segregation (Clack, Dixon, and Tredoux; Dixon, Tredoux and Clack; Alexander and Tredoux; Priest et al.; Thomas; Dandy and Pe-Pua; Dixon and Durrheim; Durrheim et al.). They achieve this by being sites in which no topic or question is taboo and that welcome and value respectful conversations about difference. Readers are able to speak to Human Books about differences such as what it is like to live with physical impairment, to be lesbian and/or to be an immigrant or a refugee. Their conversations are much deeper than the superficial conversations they feel restricted to within the confines of their everyday micropublics which enables them to protest codes of civility that render conversations about the marginalisation of difference as unacceptable (Watson "'You Shouldn't Have to Suffer'"; Watson "Being a Human Book").Thirdly, Human Libraries provide sites that protest the way in which other spaces define people who are different as lesser beings because Human Libraries are spaces in which every person has the right to be their authentic self. They are spaces that make it possible for people to be 'who we are’ by authentically being ‘how we are’ (Stammers 164-165). They shed a light on the way that a person’s being is sometimes distorted by how they experience being in a particular space and in doing so protest spatial norms that divide, marginalise and diminish people by marginalising them via the criteria of invisibility (Clack, Dixon, and Tredoux; Dixon and Durrheim; Thomas). For this reason, Human Libraries can be regarded as safe spaces to meet people who are different and bring people from the margins of society to its centre as sites that protest the marginalisation of difference.ReferencesAbergel, Ronni, et al. Don't Judge a Book by Its Cover? The Living Library Organiser's Guide. Budapest: Council of Europe 2005.Alexander, Lameez, and Colin Tredoux. "The Spaces between Us: A Spatial Analysis of Informal Segregation at a South African University." Journal of Social Issues 66.2 (2010): 367-86.Amin, Ash. "Ethnicity and the Multicultural City: Living with Diversity." Environment and Planning A 34.6 (2002): 959-80.———. Land of Strangers. Cambridge: Polity, 2012.———, D. Massey, and Nigel Thrift. Cities for the Many Not the Few. Bristol: Policy P, 2000.———, and Nigel Thrift. Cities: Reimagining the Urban. Cambridge: Polity, 2002.Bruce, Katherine Mcfarland. "LGBT Pride as a Cultural Protest Tactic in a Southern City." Journal of Contemporary Ethnography 42.5 (2013): 608-35.Clack, Beverley, John Dixon, and Colin Tredoux. "Eating Together Apart: Patterns of Segregation in a Multi-Ethnic Cafeteria." Journal of Community & Applied Social Psychology 15.1 (2005): 1-16.Dalton, Russell, Alix Van Sickle, and Steven Weldon. "The Individual–Institutional Nexus of Protest Behaviour." Brit. J. Polit. Sci. 40.1 (2010): 51-73.Dandy, Justine, and Rogelia Pe-Pua. "Beyond Mutual Acculturation." Zeitschrift für Psychologie 221.4 (2013): 232-41.Dirksmeier, Peter, and Ilse Helbrecht. "Everyday Urban Encounters as Stratification Practices." City 19.4 (2015): 486-98.Dixon, John, and Kevin Durrheim. "Contact and the Ecology of Racial Division: Some Varieties of Informal Segregation." British Journal of Social Psychology 42.1 (2003): 1-23.———, Colin Tredoux, and Beverley Clack. "On the Micro-Ecology of Racial Division: A Neglected Dimension of Segregation." South African Journal of Psychology 35.3 (2005): 395-411.Durrheim, Kevin, et al. "From Exclusion to Informal Segregation: The Limits to Racial Transformation at the University of Natal." Social Dynamics 30.1 (2004): 141-69.Garbutt, Rob. "The Living Library: Some Theoretical Approaches to a Strategy for Activating Human Rights and Peace." Activating Human Rights and Peace: Universal Responsibility Conference 2008 Conference Proceedings. Ed. Rob Garbutt.Kudo, Kazuhiro, et al. "Bridging Difference through Dialogue: Preliminary Findings of the Outcomes of the Human Library in a University Setting." 2011 Shanghai International Conference on Social Science. Maddison, Sarah, and Sean Scalmer. Activist Wisdom: Practical Knowledge and Creative Tension in Social Movements. Sydney: UNSW P, 2006.Marom, Nathan. "Activising Space: The Spatial Politics of the 2011 Protest Movement in Israel." Urban Studies 50.13 (2013): 2826-41.Noble, Greg. "Cosmopolitan Habits: The Capacities and Habitats of Intercultural Conviviality." Body & Society 19.2-3 (2013): 162-85.———. "Strange Familiarities: A Response to Ash Amin's Land of Strangers." Identities 20.1 (2013): 31-36.———, and Scott Poynting. "White Lines: The Intercultural Politics of Everyday Movement in Social Spaces." Journal of Intercultural Studies 31.5 (2010): 489-505.Priest, Naomi, et al. "Patterns of Intergroup Contact in Public Spaces: Micro-Ecology of Segregation in Australian Communities." Societies 4.1 (2014): 30-44.Rosaldo, R. "Cultural Citizenship, Inequality and Multiculturalism." Race, Identity, and Citizenship. Eds. R. Torres, L. Miron, and J. Inda. Oxford: Blackwell, 1999.Snow, David A., and Dana M. Moss. "Protest on the Fly: Toward a Theory of Spontaneity in the Dynamics of Protest and Social Movements." American Sociological Review 79.6 (2014): 1122-43.Stammers, Neil. Human Rights and Social Movements. London: Pluto P, 2009.Thomas, Mary E. "‘I Think It's Just Natural’: The Spatiality of Racial Segregation at a US High School." Environment and Planning A 37.7 (2005): 1233-48.Valentine, Gill. "Living with Difference: Reflections on Geographies of Encounter." Progress in Human Geography 32.3 (2008): 323-37.———. "Prejudice: Rethinking Geographies of Oppression." Social & Cultural Geography 11.6 (2010): 519-37.Watson, Greg. "Being a Human Book: Conversations for Rupturing Prejudice." Rites of Spring. Ed. Julie Lunn. Perth: Black Swan P, 2017.———. "'You Shouldn't Have to Suffer for Being Who You Are': An Examination of the Human Library Strategy for Challenging Prejudice and Increasing Respect for Difference." Curtin University, 2015.Wise, Amanda. "Hope in a Land of Strangers." Identities 20.1 (2013): 37-45.

In a media saturated world, doodles have recently received the kind of attention usually reserved for coverage of racy extra marital affairs, corrupt governance, and product malfunction. Former British Prime Minister Blair’s private doodling at a World Economic Forum meeting in 2005 raised suspicions that he, according to one keen graphologist, struggled “to maintain control in a confusing world," which infers he was attempting to cohere a scattershot, fragmentary series of events (Spiegel). However, placid-faced Microsoft CEO Bill Gates, who sat nearby, actually scrawled the doodles. In this case, perhaps the scrawls mimicked the ambience in the room: Gates might have been ‘tuning’–registering the ‘white noise’ of the participants, letting his unconscious dictate doodles as a way to cope with the dissonance trekking in with the officialspeak. The doodles may have documented and registered the space between words, acting like deposits from his gestalt.Sometimes the most intriguing doodles co-exist with printed texts. This includes common vernacular graffiti that lines public and private books and magazines. Such graffiti exposes tensions in the role of readers as well as horror vacui: a fear of unused, empty space. Yet, school children fingering fresh pages and stiff book spines for the first few times often consider their book pages as sanctioned, discreet, and inviolable. The book is an object of financial and cultural investment, or imbued both with mystique and ideologies. Yet, in the e-book era, the old-fashioned, physical page is a relic of sorts, a holdover from coarse papyrus culled from wetland sage, linking us to the First Dynasty in Egypt. Some might consider the page as a vessel for typography, a mere framing device for text. The margins may reflect a perimeter of nothingness, an invisible borderland that doodles render visible by inhabiting them. Perhaps the margins are a bare landscape, like unmarred flat sand in a black and white panchromatic photo with unique tonal signature and distinct grain. Perhaps the margins are a mute locality, a space where words have evaporated, or a yet-to-be-explored environment, or an ambient field. Then comes the doodle, an icon of vernacular art.As a modern folklorist, I have studied and explored vernacular art at length, especially forms that may challenge and fissure aesthetic, cultural, and social mores, even within my own field. For instance, I contend that Grandma Prisbrey’s “Bottle Village,” featuring millions of artfully arranged pencils, bottles, and dolls culled from dumps in Southern California, is a syncretic culturescape with underlying feminist symbolism, not merely the product of trauma and hoarding (Ensminger). Recently, I flew to Oregon to deliver a paper on Mexican-American gravesite traditions. In a quest for increased multicultural tolerance, I argued that inexpensive dimestore objects left on Catholic immigrant graves do not represent a messy landscape of trinkets but unique spiritual environments with links to customs 3,000 years old. For me, doodles represent a variation on graffiti-style art with cultural antecedents stretching back throughout history, ranging from ancient scrawls on Greek ruins to contemporary park benches (with chiseled names, dates, and symbols), public bathroom latrinalia, and spray can aerosol art, including ‘bombing’ and ‘tagging’ hailed as “Spectacular Vernaculars” by Russell Potter (1995). Noted folklorist Alan Dundes mused on the meaning of latrinalia in Here I Sit – A Study of American Latrinalia (1966), which has inspired pop culture books and web pages for the preservation and discussion of such art (see for instance, www.itsallinthehead.com/gallery1.html). Older texts such as Classic American Graffiti by Allen Walker Read (1935), originally intended for “students of linguistics, folk-lore, abnormal psychology,” reveal the field’s longstanding interest in marginal, crude, and profane graffiti.Yet, to my knowledge, a monograph on doodles has yet to be published by a folklorist, perhaps because the art form is reconsidered too idiosyncratic, too private, the difference between jots and doodles too blurry for a taxonomy and not the domain of identifiable folk groups. In addition, the doodles in texts often remain hidden until single readers encounter them. No broad public interaction is likely, unless a library text circulates freely, which may not occur after doodles are discovered. In essence, the books become tainted, infected goods. Whereas latrinalia speaks openly and irreverently, doodles feature a different scale and audience.Doodles in texts may represent a kind of speaking from the ‘margin’s margins,’ revealing the reader-cum-writer’s idiosyncratic, self-meaningful, and stylised hieroglyphics from the ambient margins of one’s consciousness set forth in the ambient margins of the page. The original page itself is an ambient territory that allows the meaning of the text to take effect. When those liminal spaces (both between and betwixt, in which the rules of page format, design, style, and typography are abandoned) are altered by the presence of doodles, the formerly blank, surplus, and soft spaces of the page offer messages coterminous with the text, often allowing readers to speak, however haphazardly and unconsciously, with and against the triggering text. The bleached whiteness can become a crowded milieu in the hands of a reader re-scripting the ambient territory. If the book is borrowed, then the margins are also an intimate negotiation with shared or public space. The cryptic residue of the doodler now resides, waiting, for the city of eyes.Throughout history, both admired artists and Presidents regularly doodled. Famed Italian Renaissance painter Filippo Lippi avoided strenuous studying by doodling in his books (Van Cleave 44). Both sides of the American political spectrum have produced plentiful inky depictions as well: roughshod Democratic President Johnson drew flags and pagodas; former Hollywood fantasy fulfiller turned politician Republican President Reagan’s specialty was western themes, recalling tropes both from his actor period and his duration acting as President; meanwhile, former law student turned current President, Barack Obama, has sketched members of Congress and the Senate for charity auctions. These doodles are rich fodder for both psychologists and cross-discipline analysts that propose theories regarding the automatic writing and self-styled miniature pictures of civic leaders. Doodles allow graphologists to navigate and determine the internal, cognitive fabric of the maker. To critics, they exist as mere trifles and offer nothing more than an iota of insight; doodles are not uncanny offerings from the recesses of memory, like bite-sized Rorschach tests, but simply sloppy scrawls of the bored.Ambient music theory may shed some light. Timothy Morton argues that Brian Eno designed to make music that evoked “space whose quality had become minimally significant” and “deconstruct the opposition … between figure and ground.” In fact, doodles may yield the same attributes as well. After a doodle is inserted into texts, the typography loses its primacy. There is a merging of the horizons. The text of the author can conflate with the text of the reader in an uneasy dance of meaning: the page becomes an interface revealing a landscape of signs and symbols with multiple intelligences–one manufactured and condoned, the other vernacular and unsanctioned. A fixed end or beginning between the two no longer exists. The ambient space allows potential energies to hover at the edge, ready to illustrate a tension zone and occupy the page. The blank spaces keep inviting responses. An emergent discourse is always in waiting, always threatening to overspill the text’s intended meaning. In fact, the doodles may carry more weight than the intended text: the hierarchy between authorship and readership may topple.Resistant reading may take shape during these bouts. The doodle is an invasion and signals the geography of disruption, even when innocuous. It is a leveling tool. As doodlers place it alongside official discourse, they move away from positions of passivity, being mere consumers, and claim their own autonomy and agency. The space becomes co-determinant as boundaries are blurred. The destiny of the original text’s meaning is deferred. The habitus of the reader becomes embodied in the scrawl, and the next reader must negotiate and navigate the cultural capital of this new author. As such, the doodle constitutes an alternative authority and economy of meaning within the text.Recent studies indicate doodling, often regarded as behavior that announces a person’s boredom and withdrawal, is actually a very special tool to prevent memory loss. Jackie Andrade, an expert from the School of Psychology at the University of Plymouth, maintains that doodling actually “offsets the effects of selective memory blockade,” which yields a surprising result (quoted in “Doodling Gets”). Doodlers exhibit 29% more memory recall than those who passively listen, frozen in an unequal bond with the speaker/lecturer. Students that doodle actually retain more information and are likely more productive due to their active listening. They adeptly absorb information while students who stare patiently or daydream falter.Furthermore, in a 2006 paper, Andrew Kear argues that “doodling is a way in which students, consciously or not, stake a claim of personal agency and challenge some the values inherent in the education system” (2). As a teacher concerned with the engagement of students, he asked for three classes to submit their doodles. Letting them submit any two-dimensional graphic or text made during a class (even if made from body fluid), he soon discovered examples of “acts of resistance” in “student-initiated effort[s] to carve out a sense of place within the educational institution” (6). Not simply an ennui-prone teenager or a proto-surrealist trying to render some automatic writing from the fringes of cognition, a student doodling may represent contested space both in terms of the page itself and the ambience of the environment. The doodle indicates tension, and according to Kear, reflects students reclaiming “their own self-recognized voice” (6).In a widely referenced 1966 article (known as the “doodle” article) intended to describe the paragraph organisational styles of different cultures, Robert Kaplan used five doodles to investigate a writer’s thought patterns, which are rooted in cultural values. Now considered rather problematic by some critics after being adopted by educators for teacher-training materials, Kaplan’s doodles-as-models suggest, “English speakers develop their ideas in a linear, hierarchal fashion and ‘Orientals’ in a non-liner, spiral fashion…” (Severino 45). In turn, when used as pedagogical tools, these graphics, intentionally or not, may lead an “ethnocentric, assimilationist stance” (45). In this case, doodles likely shape the discourse of English as Second Language instruction. Doodles also represent a unique kind of “finger trace,” not unlike prints from the tips of a person’s fingers and snowflakes. Such symbol systems might be used for “a means of lightweight authentication,” according to Christopher Varenhorst of MIT (1). Doodles, he posits, can be used as “passdoodles"–a means by which a program can “quickly identify users.” They are singular expressions that are quirky and hard to duplicate; thus, doodles could serve as substitute methods of verifying people who desire devices that can safeguard their privacy without users having to rely on an ever-increasing number of passwords. Doodles may represent one such key. For many years, psychologists and psychiatrists have used doodles as therapeutic tools in their treatment of children that have endured hardship, ailments, and assault. They may indicate conditions, explain various symptoms and pathologies, and reveal patterns that otherwise may go unnoticed. For instance, doodles may “reflect a specific physical illness and point to family stress, accidents, difficult sibling relationships, and trauma” (Lowe 307). Lowe reports that children who create a doodle featuring their own caricature on the far side of the page, distant from an image of parent figures on the same page, may be experiencing detachment, while the portrayal of a father figure with “jagged teeth” may indicate a menace. What may be difficult to investigate in a doctor’s office conversation or clinical overview may, in fact, be gleaned from “the evaluation of a child’s spontaneous doodle” (307). So, if children are suffering physically or psychologically and unable to express themselves in a fully conscious and articulate way, doodles may reveal their “self-concept” and how they feel about their bodies; therefore, such creative and descriptive inroads are important diagnostic tools (307). Austrian born researcher Erich Guttman and his cohort Walter MacLay both pioneered art therapy in England during the mid-twentieth century. They posited doodles might offer some insight into the condition of schizophrenics. Guttman was intrigued by both the paintings associated with the Surrealist movement and the pioneering, much-debated work of Sigmund Freud too. Although Guttman mostly studied professionally trained artists who suffered from delusions and other conditions, he also collected a variety of art from patients, including those undergoing mescaline therapy, which alters a person’s consciousness. In a stroke of luck, they were able to convince a newspaper editor at the Evening Standard to provide them over 9,000 doodles that were provided by readers for a contest, each coded with the person’s name, age, and occupation. This invaluable data let the academicians compare the work of those hospitalised with the larger population. Their results, released in 1938, contain several key declarations and remain significant contributions to the field. Subsequently, Francis Reitman recounted them in his own book Psychotic Art: Doodles “release the censor of the conscious mind,” allowing a person to “relax, which to creative people was indispensable to production.”No appropriate descriptive terminology could be agreed upon.“Doodles are not communications,” for the meaning is only apparent when analysed individually.Doodles are “self-meaningful.” (37) Doodles, the authors also established, could be divided into this taxonomy: “stereotypy, ornamental details, movements, figures, faces and animals” or those “depicting scenes, medley, and mixtures” (37). The authors also noted that practitioners from the Jungian school of psychology often used “spontaneously produced drawings” that were quite “doodle-like in nature” in their own discussions (37). As a modern folklorist, I venture that doodles offer rich potential for our discipline as well. At this stage, I am offering a series of dictums, especially in regards to doodles that are commonly found adjacent to text in books and magazines, notebooks and journals, that may be expanded upon and investigated further. Doodles allow the reader to repopulate the text with ideogram-like expressions that are highly personalised, even inscrutable, like ambient sounds.Doodles re-purpose the text. The text no longer is unidirectional. The text becomes a point of convergence between writer and reader. The doodling allows for such a conversation, bilateral flow, or “talking back” to the text.Doodles reveal a secret language–informal codes that hearken back to the “lively, spontaneous, and charged with feeling” works of child art or naïve art that Victor Sanua discusses as being replaced in a child’s later years by art that is “stilted, formal, and conforming” (62).Doodling animates blank margins, the dead space of the text adjacent to the script, making such places ripe for spontaneous, fertile, and exploratory markings.Doodling reveals a democratic, participatory ethos. No text is too sacred, no narrative too inviolable. Anything can be reworked by the intimate graffiti of the reader. The authority of the book is not fixed; readers negotiate and form a second intelligence imprinted over the top of the original text, blurring modes of power.Doodles reveal liminal moments. Since the reader in unmonitored, he or she can express thoughts that may be considered marginal or taboo by the next reader. The original subject of the book itself does not restrict the reader. Thus, within the margins of the page, a brief suspension of boundaries and borders, authority and power, occurs. The reader hides in anonymity, free to reroute the meaning of the book. Doodling may convey a reader’s infantalism. Every book can become a picture book. This art can be the route returning a reader to the ambience of childhood.Doodling may constitute Illuminated/Painted Texts in reverse, commemorating the significance of the object in hitherto unexpected forms and revealing the reader’s codex. William Blake adorned his own poems by illuminating the skin/page that held his living verse; common readers may do so too, in naïve, nomadic, and primitive forms. Doodling demarcates tension zones, yielding social-historical insights into eras while offering psychological glimpses and displaying aesthetic values of readers-cum-writers.Doodling reveals margins as inter-zones, replete with psychogeography. While the typography is sanctioned, legitimate, normalised, and official discourse (“chartered” and “manacled,” to hijack lines from William Blake), the margins are a vernacular depository, a terminus, allowing readers a sense of agency and autonomy. The doodled page becomes a visible reminder and signifier: all pages are potentially “contested” spaces. Whereas graffiti often allows a writer to hide anonymously in the light in a city besieged by multiple conflicting texts, doodles allow a reader-cum-writer’s imprint to live in the cocoon of a formerly fossilised text, waiting for the light. Upon being opened, the book, now a chimera, truly breathes. Further exploration and analysis should likely consider several issues. What truly constitutes and shapes the role of agent and reader? Is the reader an agent all the time, or only when offering resistant readings through doodles? How is a doodler’s agency mediated by the author or the format of texts in forms that I have to map? Lastly, if, as I have argued, the ambient space allows potential energies to hover at the edge, ready to illustrate a tension zone and occupy the page, what occurs in the age of digital or e-books? Will these platforms signal an age of acquiescence to manufactured products or signal era of vernacular responses, somehow hitched to html code and PDF file infiltration? Will bytes totally replace type soon in the future, shaping unforeseen actions by doodlers? Attached Figures Figure One presents the intimate graffiti of my grandfather, found in the 1907 edition of his McGuffey’s Eclectic Spelling Book. The depiction is simple, even crude, revealing a figure found on the adjacent page to Lesson 248, “Of Characters Used in Punctuation,” which lists the perfunctory functions of commas, semicolons, periods, and so forth. This doodle may offset the routine, rote, and rather humdrum memorisation of such grammatical tools. The smiling figure may embody and signify joy on an otherwise machine-made bare page, a space where my grandfather illustrated his desires (to lighten a mood, to ease dissatisfaction?). Historians Joe Austin and Michael Willard examine how youth have been historically left without legitimate spaces in which to live out their autonomy outside of adult surveillance. For instance, graffiti often found on walls and trains may reflect a sad reality: young people are pushed to appropriate “nomadic, temporary, abandoned, illegal, or otherwise unwatched spaces within the landscape” (14). Indeed, book graffiti, like the graffiti found on surfaces throughout cities, may offer youth a sense of appropriation, authorship, agency, and autonomy: they take the page of the book, commit their writing or illustration to the page, discover some freedom, and feel temporarily independent even while they are young and disempowered. Figure Two depicts the doodles of experimental filmmaker Jim Fetterley (Animal Charm productions) during his tenure as a student at the Art Institute of Chicago in the early 1990s. His two doodles flank the text of “Lady Lazarus” by Sylvia Plath, regarded by most readers as an autobiographical poem that addresses her own suicide attempts. The story of Lazarus is grounded in the Biblical story of John Lazarus of Bethany, who was resurrected from the dead. The poem also alludes to the Holocaust (“Nazi Lampshades”), the folklore surrounding cats (“And like the cat I have nine times to die”), and impending omens of death (“eye pits “ … “sour breath”). The lower doodle seems to signify a motorised tank-like machine, replete with a furnace or engine compartment on top that bellows smoke. Such ominous images, saturated with potential cartoon-like violence, may link to the World War II references in the poem. Meanwhile, the upper doodle seems to be curiously insect-like, and Fetterley’s name can be found within the illustration, just like Plath’s poem is self-reflexive and addresses her own plight. Most viewers might find the image a bit more lighthearted than the poem, a caricature of something biomorphic and surreal, but not very lethal. Again, perhaps this is a counter-message to the weight of the poem, a way to balance the mood and tone, or it may well represent the larval-like apparition that haunts the very thoughts of Plath in the poem: the impending disease of her mind, as understood by the wary reader. References Austin, Joe, and Michael Willard. “Introduction: Angels of History, Demons of Culture.” Eds. Joe Austion and Michael Willard. Generations of Youth: Youth Cultures and History in Twentieth-Century America. New York: NYU Press, 1998. “Doodling Gets Its Due: Those Tiny Artworks May Aid Memory.” World Science 2 March 2009. 15 Jan. 2009 ‹http://www.world-science.net/othernews/090302_doodle›. Dundes, Alan. “Here I Sit – A Study of American Latrinalia.” Papers of the Kroeber Anthropological Society 34: 91-105. Ensminger, David. “All Bottle Up: Reinterpreting the Culturescape of Grandma Prisbey.” Adironack Review 9.3 (Fall 2008). ‹http://adirondackreview.homestead.com/ensminger2.html›. Kear, Andrew. “Drawings in the Margins: Doodling in Class an Act of Reclamation.” Graduate Student Conference. University of Toronto, 2006. ‹http://gradstudentconference.oise.utoronto.ca/documents/185/Drawing%20in%20the%20Margins.doc›. Lowe, Sheila R. The Complete Idiot’s Guide to Handwriting Analysis. New York: Alpha Books, 1999. Morton, Timothy. “‘Twinkle, Twinkle Little Star’ as an Ambient Poem; a Study of Dialectical Image; with Some Remarks on Coleridge and Wordsworth.” Romantic Circles Praxis Series (2001). 6 Jan. 2009 ‹http://www.rc.umd.edu/praxis/ecology/morton/morton.html›. Potter, Russell A. Spectacular Vernaculars: Hip Hop and the Politics of Postmodernism. Albany: State University of New York, 1995. Read, Allen Walker. Classic American Graffiti: Lexical Evidence from Folk Epigraphy in Western North America. Waukesha, Wisconsin: Maledicta Press, 1997. Reitman, Francis. Psychotic Art. London: Routledge, 1999. Sanua, Victor. “The World of Mystery and Wonder of the Schizophrenic Patient.” International Journal of Social Psychiatry 8 (1961): 62-65. Severino, Carol. “The ‘Doodles’ in Context: Qualifying Claims about Contrastive Rhetoric.” The Writing Center Journal 14.1 (Fall 1993): 44-62. Van Cleave, Claire. Master Drawings of the Italian Rennaissance. Cambridge, Mass.: Harvard UP, 2007. Varenhost, Christopher. Passdoodles: A Lightweight Authentication Method. Research Science Institute. Cambridge, Mass.: Massachusetts Institute of Technology, 2004.

The question of colour in architecture offers many potential points of entry. Taking an historical standpoint, one could discuss the use of bright colour in ancient Greek and Roman architecture, the importance of brilliantly coloured mosaic and stained glass to sacred architecture in the Byzantine and medieval periods, and the primacy of colour in non-Western architectural traditions both ancient and modern. It would be possible to trace prohibitions against the use of applied colour, derived from late 18th century notions of architectural morality—ideals demanding authenticity, honesty and directness in the expression of structure, function and materials. This puritan strand could be pursued into the modern movement, to its quasi-pathological attachment to whiteness.1 It would also be possible to note a trend which ran counter to dominant modernist attitudes to colour, in the eclectic 'neon historicism' of so-called 'post-modernist' architecture. But while it would be remiss of me not to acknowledge the history of colour in architecture in passing, it has been well addressed elsewhere, and is in any case outside the scope of this paper.2 What is significant is that this history is marked throughout by many of the same, largely unspoken, prohibitions against colour that can be traced across other cultural realms—that which David Batchelor has described as a history of 'chromophobia'. As Batchelor writes; 'Chromophobia manifests itself in the many and varied attempts to purge colour from culture, to diminish its significance, to deny its complexity…. [T]his purging of colour is usually accomplished in one of two ways. In the first, colour is made out to be the property of some 'foreign' body—usually the feminine, the oriental, the primitive, the infantile, the vulgar, the queer or the pathological. In the second, colour is relegated to the realm of the superficial, the supplementary, the inessential or the cosmetic. In one, colour is regarded as alien and therefore dangerous; in the other it is perceived merely as a secondary quantity of experience, and thus unworthy or serious consideration.'3 Numerous examples of the attempt to 'purge' colour can be identified throughout the history of architecture in the modern period. The mode of chromophobia particular to architecture may be summarised thus: colour in architecture has been associated with illusion and frivolity, and thus with decoration—it has been seen as being excess or supplementary to 'real' architecture.4 Discussions of colour in architecture can never be completely distinguished from discussions of ornament, or of materials and materiality. Colour is not necessarily a problem in itself—it is acceptable, for instance, when it is inherent to the material or to its weathering process, as in the bright green of copper verdigris. It is the application of colour, in the form of paint or stain, that raises questions of authenticity. The importance of surface and colour have been consistently made subordinate to architectural form; and the idea that colour is acceptable in interiors but not exteriors is merely the expression of another hierarchy, linking and demoting the trivial, contingent, feminised interior in favour of universal, masculinized, heroic external form. In the modern period, a work of 'serious' Architecture (as opposed to vernacular, commercial, or 'popular' architecture) has most often either been white, or coloured in the subdued palette afforded by the inherent characteristics of 'natural' materials.5 This is nowhere more true than in institutional architecture generally, and museum architecture in particular. Museums and their stake in the neutral monochrome The museum as an institution has traditionally functioned as a symbol of the establishment and its authority, a symbolic role often expressed in conventionally monumental architecture. This monumentality has, in turn, been reinforced by prestigious materials: much of the dignity and status of institutional architecture is taken from materials valued for their expense, rarity, or durability.6 Museum buildings are required to last, and thus they must not only use enduring materials, but materials which demonstrate their durability by being self-finishing in their natural, apparently neutral, state. The very idea that 'natural' materials are also somehow 'neutral' opens onto another, more ideological investment that the museum has in avoiding colour. Museums have long held a stake in the idea of an objective stance, and maintained the pretence of an unmediated presentation of historical fact. The notion of the museum as 'white cube' embodies all of this—the idea of the white cube, with its aformal form and achromatic colour, signifies purity and transcendence. Just as the whiteness of modern architecture was a continuation of the hygienic whiteness of doctor's coat, bathroom tiles, and hospital walls, the whiteness of the museum signifies clinical objectivity.7 It also, perhaps more significantly, stands for the ideal of the tabula rasa, the clean slate upon which the documentary evidence of art, history, or any other metanarrative could be methodically examined and arranged. For the museum, abandoning the neutrality of its public presentation may also mean a symbolic abandonment of objectivity. It would mean, if not a surrender to partiality, at least the admission of partiality—and the renunciation of universal whiteness for the specificities of colour. In the modern period, applied colour can never be neutral, but is read as mask, disguise, or stain. In the postmodern period, the discourse of the 'new museology' has challenged and discredited many of the ideological complicities of the idea of the museum as 'white box', linked as they are with a suspiciously absolutist rhetoric of abstract purity. Museums have increasingly begun to render explicit their role in the re-presentation of history, and to work at recontextualising ideas and artefacts. But even if a critical and self-reflexive stance is now more common in museological practice, it has taken much longer to begin to inform museum architecture. It would be a very courageous museum indeed that was willing to cash in all of the chips of its cultural authority, of which prestigious monumental architecture is a particularly powerful source. Most museums are still, if not white, at least respectably neutral, inside and out. But not so the National Museum of Australia (NMA). This museum, in its polychromatic formal complexity, could hardly be further from a 'white cube' museum. The National Museum of Australia: flirting with the flippant The NMA is housed in a loud and gregarious building. From its controversial strategy of literally appropriating elements from other canonical modernist works, through the coded messages of the Braille patterns on its surface, to the device of the extruded string and red 'knot' which passes through and around the building's form, it is relentless in its challenge to conventional institutional architecture. This is nowhere more true than in its colouration—there is hardly a neutral tone in sight. For that matter, there is hardly a 'natural' material in sight either—the majority of the building is constructed from pre-formed aluminium panelling in grey, yellow, red and khaki, crossed in places by sweeping calligraphic symbols.8 The dramatic aerial loop at the museum's entry is white and bright orange. There are walls of black dimpled pre-formed concrete, blue painted poles (get it?), a 'Mexican wave' of multicoloured steel sheets, and of course the richly cacophonous Garden of Australia Dreams. There are also some deliberate plays on colour symbolism—Le Corbusier's gleaming white modernist classic, the Villa Savoye, is reversed and reconstituted in black, corrugated steel. The fact that this forms part of the Institute of Aboriginal and Torres Strait Islander Studies is a hint of the building's clear, even dangerously frank, employment of colour symbolism. Given the architects previous work, we can safely assume that in this case, as elsewhere in the building, the choice of colours is calculated for maximum rhetorical effect. But I am less concerned here with the specific ploys of the architects than with the ways in which the building's reception has been conditioned by its employment of colour, specifically the ways in which it has been construed as populist. The NMA has polarised the architectural community in Australia. While much of the comment directed at the building has centred around its contravention of standards of taste and propriety in civic architecture, I would argue that this is only the symptom of a deeper reaction against its apparent frivolity, as signified most strongly by its colour. This is exemplified in a critique of the building by Stephen Frith, a respected Canberra academic. Concluding a polemical review in the Canberra Times, Frith asks: But why such tongue-lashings and breast-beatings over what has quickly established itself as a happy theme park to mediocrity? Surely its condoning of the ruthless kitsch of petty capitalism in its imagery and finishes provides for some spectre of merit? The problem becomes one of the civic domain in which architecture and its rhetoric is interpreted. For a supposedly public work, the museum is an intensely private building, privately encoded with in-jokes, and in the end hugely un-funny... The confection of cheap cladding and plasterboard is a spurious sideshow of magpie borrowings passing themselves off as cultural reference...9 Everything in this passage decries what Frith reads as the NMA's verisimilitude of popularity - the reference to theme-parks, sideshows, commercialism - a confection constructed with poor quality materials and finishes, which nevertheless flirts 'pretentiously' with the canon of modern architecture. To Frith the building reads not as a cheap and cheerful reflection of the Australian vernacular, but as a demeaning attempt to raise a laugh from the elite at the expense of the uncomprehending masses. His complaint is thus two-fold—that the building has insufficient gravitas, and that this is compounded rather than redeemed by the fact that it is not truly popular at all, but rather 'intensely private'. There is an important distinction to be made here, then, between 'populism' and 'popularity'. Populism has the negative connotation of deliberately seeking popular acceptance at the cost of quality, intellectual rigour, or formal aesthetic value. 'Popularity' still retains its more neutral modern sense, either of actual public involvement, or of things that are socially recognised as popular. In architecture, populism is already hedged about with prohibitions springing from the idea that a deliberately populist architecture is somehow fraudulent. A piece of serious, civic, monumental architecture should neither set out expressly to be popular, nor to look like it is, so the logic goes: if a work of high architecture happens to gain popular acclaim, then that is a happy accident. But there are significant reasons why such popularity must be seen to be incidental to other, more lofty concerns. Given that colour is seen to be 'popular', a highly coloured building is thus assumed to be 'lowering' itself in order to appeal to popular taste. Old systems of thought endure, and both museums and architecture are each subject to an unspoken hierarchy that still sees 'populism', if not actual popularity, as inferior. Conclusions: colour as the sign of a critical engagement But there is another possible reading of the NMA's apparent populism. I would argue that the building in fact presents and problematises the question of popularity in formal architectural terms. This leads to a proposition: that there is a 'look' of populism that exists independently of any intended or actual popularity, or even a connection with popular culture. I would argue that the NMA opens an elaborate play on this 'look' of the popular, and that it does so by manipulating certain key aesthetic devices: literal and figurative elements, visual jokes, non-orthogonal forms, and most significantly, bright and mixed colour. Such devices carry a weight of expectation and association, they cause a building to be read or socially recognised as being populist, largely as a result of pre-existing dichotomies between 'high' and 'low' art. In this conception the NMA, turning the modernist prohibition on its head, uses colour as the deliberately frivolous disguise of a profoundly serious intent. Rather than concealing the absence of meaning, it conceals an overabundance of meaning—a despairing accumulation of piled up allegories, codes and fragments. It is thus deeply ironic that the NMA has been read as a light, flippant, and populist confection, since I would argue that it could hardly be further from being those things. Rather than taking the usual path, of seeking cultural authority through allusion to traditional monumental architecture, the NMA makes perverse references to the seemingly trivial, commercial, and populist. The reasons why the architects might want the building to be (mis)read in this way are complex. But by renouncing the aesthetic trappings of a serious institution, the NMA reveals the very superficiality of such trappings. Furthermore, by renouncing the 'look of authority' in favour of colour, frivolity, and apparent populism, it introduces a note of doubt. Could the building, and thus the institution - a national museum, remember, charged with representing the nation and placed in the national capital - really be as flippant as it seems? Or is there some more subtle game afoot, a subversive questioning of accepted notions of Australian national history and national identity? I would argue that this is so. In the NMA, then, colour is the sign of a critical engagement. It positions the building itself as a discourse or discussion, not only of architectural colour as conferring inferiority and flippancy, but of a lack of colour as conferring authority and legitimacy. Of course, it is precisely because of architecture's history of chromophobia that colour can itself become a tool for subversiveness, provide an invitation to alternative readings, and collapse unspoken hierarchies. In this respect, the colour in and of the NMA provides an emblem of that which has long been marginalised in architecture, and in culture more generally. Notes 1. Mark Wigley writes that the primacy of whiteness in high modernist architecture (particularly the work of Le Corbusier) lies partly in the removal of decoration. '[The] erasure of decoration is portrayed [by Le Corbusier] as the necessary gesture of a civilized society. Indeed, civilization is defined as the elimination of the 'superfluous' in favour of the 'essential' and the paradigm of inessential surplus is decoration. Its removal liberates a new visual order. Echoing an argument at least as old as Western philosophy, Le Corbusier describes civilization as a gradual passage from the sensual to the intellectual, from the tactile to the visual. Decoration's 'caresses of the senses' are progressively abandoned in favour of the visual harmony of proportion.' Mark Wigley, White Walls, Designer Dresses: The Fashioning of Modern Architecture, MIT Press, Cambridge, Mass., 1995, pp. 2-3 2. See for example John Gage's superb and authoritative history of the use and meaning of colour, Colour and Meaning: Art, Science and Symbolism, Thames and Hudson, London, 1999. For a survey of the use of colour in architecture, see Tom Porter, Architectural Colour: A Design Guide to Using Colour on Buildings, Whitney Library of Design, New York, 1982, or the more recent Architectural Design Profile number 120: Colour in Architecture, AD, vol. 66, no 3/4, March/April 1996. These are only a few examples of the available literature. 3. David Batchelor, Chromophobia, Reaktion Books, London, 2000, pp. 22-23. 4. The notable exception to this - the architecture of schools is emblematic in itself: colour is appealing to children, so the logic would go, because they have undeveloped, 'primitive' tastes. 5. William Braham has perceptively examined the allure of 'natural' materials and colours in the modern period. He writes that 'the natural can only be understood as a somewhat flexible category of finishes, not by a single principle of use, manufacture, or appearance. The fact that a family of paint colours neutrals, ochres, and other earth colours fit within the definition of natural is only partly explained by their original manufacture with naturally occurring mineral compounds. Though they are opaque surface coatings, they resemble the tones produced in natural materials by weathering.' He goes on to say that the 'natural/neutral palette' is characterised by 'the difficult pursuit of authenticity', and this question goes indeed to the heart of the issue of colour in architecture. William W. Braham, 'A Wall of Books: The Gender of Natural Colours in Modern Architecture', JAE Journal of Architectural Education, vol. 53. No.1, September 1999, p. 10. 6. But perhaps more important than actual durability in institutional architecture is the appearance of durability, and this appearance is undermined by protective treatments like paint, whether coloured or not. Materials which are seen as flimsy or fragile may as well be coloured, so the logic goes, since they require constant re-painting anyway, and since it fits their low status. 7. Mark Wigley, White Walls, Designer Dresses: The Fashioning of Modern Architecture, MIT Press, Cambridge, Mass., 1995, p. 5. 8. Aluminium panelling is a new technology and a new material one that was unknown in the high modernist period but which is becoming increasingly ubiquitous today. The fact that aluminium panelling is coloured during the manufacturing process opens a new and interesting question: is this colour inherent, or is it simply applied earlier in the building process? Is it, in other words, an 'honest' or a 'dishonest' colour? Given that aluminium does have its own colour, and that it can be lacquered or anodised to retain that colour, it seems that the aluminium panelling of the NMA have been received as 'dishonest'. 9. Frith, 'A monument to lost opportunity', The Canberra Times, 20 March 2001 Citation reference for this article MLA Style Stead, Naomi. "White cubes and red knots" M/C: A Journal of Media and Culture 5.3 (2002). [your date of access] < http://www.media-culture.org.au/0207/whitecubes.php>. Chicago Style Stead, Naomi, "White cubes and red knots" M/C: A Journal of Media and Culture 5, no. 3 (2002), < http://www.media-culture.org.au/0207/whitecubes.php> ([your date of access]). APA Style Stead, Naomi. (2002) White cubes and red knots. M/C: A Journal of Media and Culture 5(3). < http://www.media-culture.org.au/0207/whitecubes.php> ([your date of access]).

From elephants to ABBA fans, silicon to hormone, the following discussion uses a new research method to look at printed text, motion pictures and a teenage rebel icon. If by ‘print’ we mean a mechanically reproduced impression of a cultural symbol in a medium, then printing has been with us since before microdot security prints were painted onto cars, before voice prints, laser prints, network servers, record pressings, motion picture prints, photo prints, colour woodblock prints, before books, textile prints, and footprints. If we accept that higher mammals such as elephants have a learnt culture, then it is possible to extend a definition of printing beyond Homo sapiens. Poole reports that elephants mechanically trumpet reproductions of human car horns into the air surrounding their society. If nothing else, this cross-species, cross-cultural reproduction, this ‘ability to mimic’ is ‘another sign of their intelligence’. Observation of child development suggests that the first significant meaningful ‘impression’ made on the human mind is that of the face of the child’s nurturer – usually its mother. The baby’s mind forms an ‘impression’, a mental print, a reproducible memory data set, of the nurturer’s face, voice, smell, touch, etc. That face is itself a cultural construct: hair style, makeup, piercings, tattoos, ornaments, nutrition-influenced skin and smell, perfume, temperature and voice. A mentally reproducible pattern of a unique face is formed in the mind, and we use that pattern to distinguish ‘familiar and strange’ in our expanding social orbit. The social relations of patterned memory – of imprinting – determine the extent to which we explore our world (armed with research aids such as text print) or whether we turn to violence or self-harm (Bretherton). While our cultural artifacts (such as vellum maps or networked voice message servers) bravely extend our significant patterns into the social world and the traversed environment, it is useful to remember that such artifacts, including print, are themselves understood by our original pattern-reproduction and impression system – the human mind, developed in childhood. The ‘print’ is brought to mind differently in different discourses. For a reader, a ‘print’ is a book, a memo or a broadsheet, whether it is the Indian Buddhist Sanskrit texts ordered to be printed in 593 AD by the Chinese emperor Sui Wen-ti (Silk Road) or the US Defense Department memo authorizing lower ranks to torture the prisoners taken by the Bush administration (Sanchez, cited in ABC). Other fields see prints differently. For a musician, a ‘print’ may be the sheet music which spread classical and popular music around the world; it may be a ‘record’ (as in a ‘recording’ session), where sound is impressed to wax, vinyl, charged silicon particles, or the alloys (Smith, “Elpida”) of an mp3 file. For the fine artist, a ‘print’ may be any mechanically reproduced two-dimensional (or embossed) impression of a significant image in media from paper to metal, textile to ceramics. ‘Print’ embraces the Japanese Ukiyo-e colour prints of Utamaro, the company logos that wink from credit card holographs, the early photographs of Talbot, and the textured patterns printed into neolithic ceramics. Computer hardware engineers print computational circuits. Homicide detectives investigate both sweaty finger prints and the repeated, mechanical gaits of suspects, which are imprinted into the earthy medium of a crime scene. For film makers, the ‘print’ may refer to a photochemical polyester reproduction of a motion picture artifact (the reel of ‘celluloid’), or a DVD laser disc impression of the same film. Textualist discourse has borrowed the word ‘print’ to mean ‘text’, so ‘print’ may also refer to the text elements within the vision track of a motion picture: the film’s opening titles, or texts photographed inside the motion picture story such as the sword-cut ‘Z’ in Zorro (Niblo). Before the invention of writing, the main mechanically reproduced impression of a cultural symbol in a medium was the humble footprint in the sand. The footprints of tribes – and neighbouring animals – cut tracks in the vegetation and the soil. Printed tracks led towards food, water, shelter, enemies and friends. Having learnt to pattern certain faces into their mental world, children grew older and were educated in the footprints of family and clan, enemies and food. The continuous impression of significant foot traffic in the medium of the earth produced the lines between significant nodes of prewriting and pre-wheeled cultures. These tracks were married to audio tracks, such as the song lines of the Australian Aborigines, or the ballads of tramping culture everywhere. A typical tramping song has the line, ‘There’s a track winding back to an old-fashion shack along the road to Gundagai,’ (O’Hagan), although this colonial-style song was actually written for radio and became an international hit on the airwaves, rather than the tramping trails. The printed tracks impressed by these cultural flows are highly contested and diverse, and their foot prints are woven into our very language. The names for printed tracks have entered our shared memory from the intersection of many cultures: ‘Track’ is a Germanic word entering English usage comparatively late (1470) and now used mainly in audio visual cultural reproduction, as in ‘soundtrack’. ‘Trek’ is a Dutch word for ‘track’ now used mainly by ecotourists and science fiction fans. ‘Learn’ is a Proto-Indo-European word: the verb ‘learn’ originally meant ‘to find a track’ back in the days when ‘learn’ had a noun form which meant ‘the sole of the foot’. ‘Tract’ and ‘trace’ are Latin words entering English print usage before 1374 and now used mainly in religious, and electronic surveillance, cultural reproduction. ‘Trench’ in 1386 was a French path cut through a forest. ‘Sagacity’ in English print in 1548 was originally the ability to track or hunt, in Proto-Indo-European cultures. ‘Career’ (in English before 1534) was the print made by chariots in ancient Rome. ‘Sleuth’ (1200) was a Norse noun for a track. ‘Investigation’ (1436) was Latin for studying a footprint (Harper). The arrival of symbolic writing scratched on caves, hearth stones, and trees (the original meaning of ‘book’ is tree), brought extremely limited text education close to home. Then, with baked clay tablets, incised boards, slate, bamboo, tortoise shell, cast metal, bark cloth, textiles, vellum, and – later – paper, a portability came to text that allowed any culture to venture away from known ‘foot’ paths with a reduction in the risk of becoming lost and perishing. So began the world of maps, memos, bills of sale, philosophic treatises and epic mythologies. Some of this was printed, such as the mechanical reproduction of coins, but the fine handwriting required of long, extended, portable texts could not be printed until the invention of paper in China about 2000 years ago. Compared to lithic architecture and genes, portable text is a fragile medium, and little survives from the millennia of its innovators. The printing of large non-text designs onto bark-paper and textiles began in neolithic times, but Sui Wen-ti’s imperial memo of 593 AD gives us the earliest written date for printed books, although we can assume they had been published for many years previously. The printed book was a combination of Indian philosophic thought, wood carving, ink chemistry and Chinese paper. The earliest surviving fragment of paper-print technology is ‘Mantras of the Dharani Sutra’, a Buddhist scripture written in the Sanskrit language of the Indian subcontinent, unearthed at an early Tang Dynasty site in Xian, China – making the fragment a veteran piece of printing, in the sense that Sanskrit books had been in print for at least a century by the early Tang Dynasty (Chinese Graphic Arts Net). At first, paper books were printed with page-size carved wooden boards. Five hundred years later, Pi Sheng (c.1041) baked individual reusable ceramic characters in a fire and invented the durable moveable type of modern printing (Silk Road 2000). Abandoning carved wooden tablets, the ‘digitizing’ of Chinese moveable type sped up the production of printed texts. In turn, Pi Sheng’s flexible, rapid, sustainable printing process expanded the political-cultural impact of the literati in Asian society. Digitized block text on paper produced a bureaucratic, literate elite so powerful in Asia that Louis XVI of France copied China’s print-based Confucian system of political authority for his own empire, and so began the rise of the examined public university systems, and the civil service systems, of most European states (Watson, Visions). By reason of its durability, its rapid mechanical reproduction, its culturally agreed signs, literate readership, revered authorship, shared ideology, and distributed portability, a ‘print’ can be a powerful cultural network which builds and expands empires. But print also attacks and destroys empires. A case in point is the Spanish conquest of Aztec America: The Aztecs had immense libraries of American literature on bark-cloth scrolls, a technology which predated paper. These libraries were wiped out by the invading Spanish, who carried a different book before them (Ewins). In the industrial age, the printing press and the gun were seen as the weapons of rebellions everywhere. In 1776, American rebels staffed their ‘Homeland Security’ units with paper makers, knowing that defeating the English would be based on printed and written documents (Hahn). Mao Zedong was a book librarian; Mao said political power came out of the barrel of a gun, but Mao himself came out of a library. With the spread of wireless networked servers, political ferment comes out of the barrel of the cell phone and the internet chat room these days. Witness the cell phone displays of a plane hitting a tower that appear immediately after 9/11 in the Middle East, or witness the show trials of a few US and UK lower ranks who published prints of their torturing activities onto the internet: only lower ranks who published prints were arrested or tried. The control of secure servers and satellites is the new press. These days, we live in a global library of burning books – ‘burning’ in the sense that ‘print’ is now a charged silicon medium (Smith, “Intel”) which is usually made readable by connecting the chip to nuclear reactors and petrochemically-fired power stations. World resources burn as we read our screens. Men, women, children burn too, as we watch our infotainment news in comfort while ‘their’ flickering dead faces are printed in our broadcast hearths. The print we watch is not the living; it is the voodoo of the living in the blackout behind the camera, engaging the blood sacrifice of the tormented and the unfortunate. Internet texts are also ‘on fire’ in the third sense of their fragility and instability as a medium: data bases regularly ‘print’ fail-safe copies in an attempt to postpone the inevitable mechanical, chemical and electrical failure that awaits all electronic media in time. Print defines a moral position for everyone. In reporting conflict, in deciding to go to press or censor, any ‘print’ cannot avoid an ethical context, starting with the fact that there is a difference in power between print maker, armed perpetrators, the weak, the peaceful, the publisher, and the viewer. So many human factors attend a text, video or voice ‘print’: its very existence as an aesthetic object, even before publication and reception, speaks of unbalanced, and therefore dynamic, power relationships. For example, Graham Greene departed unscathed from all the highly dangerous battlefields he entered as a novelist: Riot-torn Germany, London Blitz, Belgian Congo, Voodoo Haiti, Vietnam, Panama, Reagan’s Washington, and mafia Europe. His texts are peopled with the injustices of the less fortunate of the twentieth century, while he himself was a member of the fortunate (if not happy) elite, as is anyone today who has the luxury of time to read Greene’s works for pleasure. Ethically a member of London and Paris’ colonizers, Greene’s best writing still electrifies, perhaps partly because he was in the same line of fire as the victims he shared bread with. In fact, Greene hoped daily that he would escape from the dreadful conflicts he fictionalized via a body bag or an urn of ashes (see Sherry). In reading an author’s biography we have one window on the ethical dimensions of authority and print. If a print’s aesthetics are sometimes enduring, its ethical relationships are always mutable. Take the stylized logo of a running athlete: four limbs bent in a rotation of action. This dynamic icon has symbolized ‘good health’ in Hindu and Buddhist culture, from Madras to Tokyo, for thousands of years. The cross of bent limbs was borrowed for the militarized health programs of 1930s Germany, and, because of what was only a brief, recent, isolated yet monstrously horrific segment of its history in print, the bent-limbed swastika is now a vilified symbol in the West. The sign remains ‘impressed’ differently on traditional Eastern culture, and without the taint of Nazism. Dramatic prints are emotionally charged because, in depicting Homo sapiens in danger, or passionately in love, they elicit a hormonal reaction from the reader, the viewer, or the audience. The type of emotions triggered by a print vary across the whole gamut of human chemistry. A recent study of three genres of motion picture prints shows a marked differences in the hormonal responses of men compared to women when viewing a romance, an actioner, and a documentary (see Schultheiss, Wirth, and Stanton). Society is biochemically diverse in its engagement with printed culture, which raises questions about equality in the arts. Motion picture prints probably comprise around one third of internet traffic, in the form of stolen digitized movie files pirated across the globe via peer-to-peer file transfer networks (p2p), and burnt as DVD laser prints (BBC). There is also a US 40 billion dollar per annum legitimate commerce in DVD laser pressings (Grassl), which would suggest an US 80 billion per annum world total in legitimate laser disc print culture. The actively screen literate, or the ‘sliterati’ as I prefer to call them, research this world of motion picture prints via their peers, their internet information channels, their television programming, and their web forums. Most of this activity occurs outside the ambit of universities and schools. One large site of sliterate (screen literate) practice outside most schooling and official research is the net of online forums at imdb.com (International Movie Data Base). Imdb.com ‘prints’ about 25,000,000 top pages per month to client browsers. Hundreds of sliterati forums are located at imdb, including a forum for the Australian movie, Muriel’s Wedding (Hogan). Ten years after the release of Muriel’s Wedding, young people who are concerned with victimization and bullying still log on to http://us.imdb.com/title/tt0110598/board/> and put their thoughts into print: I still feel so bad for Muriel in the beginning of the movie, when the girls ‘dump’ her, and how much the poor girl cried and cried! Those girls were such biartches…I love how they got their comeuppance! bunniesormaybemidgets’s comment is typical of the current discussion. Muriel’s Wedding was a very popular film in its first cinema edition in Australia and elsewhere. About 30% of the entire over-14 Australian population went to see this photochemical polyester print in the cinemas on its first release. A decade on, the distributors printed a DVD laser disc edition. The story concerns Muriel (played by Toni Collette), the unemployed daughter of a corrupt, ‘police state’ politician. Muriel is bullied by her peers and she withdraws into a fantasy world, deluding herself that a white wedding will rescue her from the torments of her blighted life. Through theft and deceit (the modus operandi of her father) Muriel escapes to the entertainment industry and finds a ‘wicked’ girlfriend mentor. From a rebellious position of stubborn independence, Muriel plays out her fantasy. She gets her white wedding, before seeing both her father and her new married life as hollow shams which have goaded her abandoned mother to suicide. Redefining her life as a ‘game’ and assuming responsibility for her independence, Muriel turns her back on the mainstream, image-conscious, female gang of her oppressed youth. Muriel leaves the story, having rekindled her friendship with her rebel mentor. My methodological approach to viewing the laser disc print was to first make a more accessible, coded record of the entire movie. I was able to code and record the print in real time, using a new metalanguage (Watson, “Eyes”). The advantage of Coding is that ‘thinks’ the same way as film making, it does not sidetrack the analyst into prose. The Code splits the movie print into Vision Action [vision graphic elements, including text] (sound) The Coding splits the vision track into normal action and graphic elements, such as text, so this Coding is an ideal method for extracting all the text elements of a film in real time. After playing the film once, I had four and a half tightly packed pages of the coded story, including all its text elements in square brackets. Being a unique, indexed hard copy, the Coded copy allowed me immediate access to any point of the Muriel’s Wedding saga without having to search the DVD laser print. How are ‘print’ elements used in Muriel’s Wedding? Firstly, a rose-coloured monoprint of Muriel Heslop’s smiling face stares enigmatically from the plastic surface of the DVD picture disc. The print is a still photo captured from her smile as she walked down the aisle of her white wedding. In this print, Toni Collette is the Mona Lisa of Australian culture, except that fans of Muriel’s Wedding know the meaning of that smile is a magical combination of the actor’s art: the smile is both the flush of dreams come true and the frightening self deception that will kill her mother. Inserting and playing the disc, the text-dominant menu appears, and the film commences with the text-dominant opening titles. Text and titles confer a legitimacy on a work, whether it is a trade mark of the laser print owners, or the household names of stars. Text titles confer status relationships on both the presenters of the cultural artifact and the viewer who has entered into a legal license agreement with the owners of the movie. A title makes us comfortable, because the mind always seeks to name the unfamiliar, and a set of text titles does that job for us so that we can navigate the ‘tracks’ and settle into our engagement with the unfamiliar. The apparent ‘truth’ and ‘stability’ of printed text calms our fears and beguiles our uncertainties. Muriel attends the white wedding of a school bully bride, wearing a leopard print dress she has stolen. Muriel’s spotted wild animal print contrasts with the pure white handmade dress of the bride. In Muriel’s leopard textile print, we have the wild, rebellious, impoverished, inappropriate intrusion into the social ritual and fantasy of her high-status tormentor. An off-duty store detective recognizes the printed dress and calls the police. The police are themselves distinguished by their blue-and-white checked prints and other mechanically reproduced impressions of cultural symbols: in steel, brass, embroidery, leather and plastics. Muriel is driven in the police car past the stenciled town sign (‘Welcome To Porpoise Spit’ heads a paragraph of small print). She is delivered to her father, a politician who presides over the policing of his town. In a state where the judiciary, police and executive are hijacked by the same tyrant, Muriel’s father, Bill, pays off the police constables with a carton of legal drugs (beer) and Muriel must face her father’s wrath, which he proceeds to transfer to his detested wife. Like his daughter, the father also wears a spotted brown print costume, but his is a batik print from neighbouring Indonesia (incidentally, in a nation that takes the political status of its batik prints very seriously). Bill demands that Muriel find the receipt for the leopard print dress she claims she has purchased. The legitimate ownership of the object is enmeshed with a printed receipt, the printed evidence of trade. The law (and the paramilitary power behind the law) are legitimized, or contested, by the presence or absence of printed text. Muriel hides in her bedroom, surround by poster prints of the pop group ABBA. Torn-out prints of other people’s weddings adorn her mirror. Her face is embossed with the clown-like primary colours of the marionette as she lifts a bouquet to her chin and stares into the real time ‘print’ of her mirror image. Bill takes the opportunity of a business meeting with Japanese investors to feed his entire family at ‘Charlie Chan’’s restaurant. Muriel’s middle sister sloppily wears her father’s state election tee shirt, printed with the text: ‘Vote 1, Bill Heslop. You can’t stop progress.’ The text sets up two ironic gags that are paid off on the dialogue track: “He lost,’ we are told. ‘Progress’ turns out to be funding the concreting of a beach. Bill berates his daughter Muriel: she has no chance of becoming a printer’s apprentice and she has failed a typing course. Her dysfunction in printed text has been covered up by Bill: he has bribed the typing teacher to issue a printed diploma to his daughter. In the gambling saloon of the club, under the arrays of mechanically repeated cultural symbols lit above the poker machines (‘A’ for ace, ‘Q’ for queen, etc.), Bill’s secret girlfriend Diedre risks giving Muriel a cosmetics job. Another text icon in lights announces the surf nightclub ‘Breakers’. Tania, the newly married queen bitch who has made Muriel’s teenage years a living hell, breaks up with her husband, deciding to cash in his negotiable text documents – his Bali honeymoon tickets – and go on an island holiday with her girlfriends instead. Text documents are the enduring site of agreements between people and also the site of mutations to those agreements. Tania dumps Muriel, who sobs and sobs. Sobs are a mechanical, percussive reproduction impressed on the sound track. Returning home, we discover that Muriel’s older brother has failed a printed test and been rejected for police recruitment. There is a high incidence of print illiteracy in the Heslop family. Mrs Heslop (Jeannie Drynan), for instance, regularly has trouble at the post office. Muriel sees a chance to escape the oppression of her family by tricking her mother into giving her a blank cheque. Here is the confluence of the legitimacy of a bank’s printed negotiable document with the risk and freedom of a blank space for rebel Muriel’s handwriting. Unable to type, her handwriting has the power to steal every cent of her father’s savings. She leaves home and spends the family’s savings at an island resort. On the island, the text print-challenged Muriel dances to a recording (sound print) of ABBA, her hand gestures emphasizing her bewigged face, which is made up in an impression of her pop idol. Her imitation of her goddesses – the ABBA women, her only hope in a real world of people who hate or avoid her – is accompanied by her goddesses’ voices singing: ‘the mystery book on the shelf is always repeating itself.’ Before jpeg and gif image downloads, we had postcard prints and snail mail. Muriel sends a postcard to her family, lying about her ‘success’ in the cosmetics business. The printed missal is clutched by her father Bill (Bill Hunter), who proclaims about his daughter, ‘you can’t type but you really impress me’. Meanwhile, on Hibiscus Island, Muriel lies under a moonlit palm tree with her newly found mentor, ‘bad girl’ Ronda (Rachel Griffiths). In this critical scene, where foolish Muriel opens her heart’s yearnings to a confidante she can finally trust, the director and DP have chosen to shoot a flat, high contrast blue filtered image. The visual result is very much like the semiabstract Japanese Ukiyo-e woodblock prints by Utamaro. This Japanese printing style informed the rise of European modern painting (Monet, Van Gogh, Picasso, etc., were all important collectors and students of Ukiyo-e prints). The above print and text elements in Muriel’s Wedding take us 27 minutes into her story, as recorded on a single page of real-time handwritten Coding. Although not discussed here, the Coding recorded the complete film – a total of 106 minutes of text elements and main graphic elements – as four pages of Code. Referring to this Coding some weeks after it was made, I looked up the final code on page four: taxi [food of the sea] bq. Translation: a shop sign whizzes past in the film’s background, as Muriel and Ronda leave Porpoise Spit in a taxi. Over their heads the text ‘Food Of The Sea’ flashes. We are reminded that Muriel and Ronda are mermaids, fantastic creatures sprung from the brow of author PJ Hogan, and illuminated even today in the pantheon of women’s coming-of-age art works. That the movie is relevant ten years on is evidenced by the current usage of the Muriel’s Wedding online forum, an intersection of wider discussions by sliterate women on imdb.com who, like Muriel, are observers (and in some cases victims) of horrific pressure from ambitious female gangs and bullies. Text is always a minor element in a motion picture (unless it is a subtitled foreign film) and text usually whizzes by subliminally while viewing a film. By Coding the work for [text], all the text nuances made by the film makers come to light. While I have viewed Muriel’s Wedding on many occasions, it has only been in Coding it specifically for text that I have noticed that Muriel is a representative of that vast class of talented youth who are discriminated against by print (as in text) educators who cannot offer her a life-affirming identity in the English classroom. Severely depressed at school, and failing to type or get a printer’s apprenticeship, Muriel finds paid work (and hence, freedom, life, identity, independence) working in her audio visual printed medium of choice: a video store in a new city. Muriel found a sliterate admirer at the video store but she later dumped him for her fantasy man, before leaving him too. One of the points of conjecture on the imdb Muriel’s Wedding site is, did Muriel (in the unwritten future) get back together with admirer Brice Nobes? That we will never know. While a print forms a track that tells us where culture has been, a print cannot be the future, a print is never animate reality. At the end of any trail of prints, one must lift one’s head from the last impression, and negotiate satisfaction in the happening world. References Australian Broadcasting Corporation. “Memo Shows US General Approved Interrogations.” 30 Mar. 2005 http://www.abc.net.au>. 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Muriel’s Wedding. Dir. PJ Hogan. Perf. Toni Collette, Rachel Griffiths, Bill Hunter, and Jeannie Drynan. Village Roadshow, 1994. O’Hagan, Jack. On The Road to Gundagai. 1922. 2 Apr. 2005 http://ingeb.org/songs/roadtogu.html>. Poole, J.H., P.L. Tyack, A.S. Stoeger-Horwath, and S. Watwood. “Animal Behaviour: Elephants Are Capable of Vocal Learning.” Nature 24 Mar. 2005. Sanchez, R. “Interrogation and Counter-Resistance Policy.” 14 Sept. 2003. 30 Mar. 2005 http://www.abc.net.au>. Schultheiss, O.C., M.M. Wirth, and S.J. Stanton. “Effects of Affiliation and Power Motivation Arousal on Salivary Progesterone and Testosterone.” Hormones and Behavior 46 (2005). Sherry, N. The Life of Graham Greene. 3 vols. London: Jonathan Cape 2004, 1994, 1989. Silk Road. Printing. 2000. 20 Feb. 2005 http://www.silk-road.com/artl/printing.shtml>. 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This paper explores South African hip-hop activist Emile YX?'s work to suggest that he presents an alternative take on mainstream US and South African hip-hop. While it is arguable that a great deal of mainstream hip-hop is commercially co-opted, it is clear that a significant amount of US hip-hop (by Angel Haze or Talib Kweli, for example) and hip-hop beyond the US (by Positive Black Soul, Godessa, Black Noise or Prophets of da City, for example) present alternatives to its co-option. Emile YX? pushes for an alternative to mainstream hip-hop's aesthetics and politics. Foregoing what Prophets of da City call “mindless topics” (Prophets of da City “Cape Crusader”), he employs hip-hop to engage audiences critically about social and political issues, including language and racial identity politics. Significantly, he embraces AfriKaaps, which is a challenge to the hegemonic speech variety of Afrikaans. From Emile's perspective, AfriKaaps preceded Afrikaans because it was spoken by slaves during the Cape colonial era and was later culturally appropriated by Afrikaner Nationalists in the apartheid era to construct white, Afrikaner identity as pure and bounded. AfriKaaps in hip-hop therefore presents an alternative to mainstream US-centric hip-hop in South Africa (via AKA or Cassper Nyovest, for example) as well as Afrikaner Nationalist representations of Afrikaans and race by promoting multilingual hip-hop aesthetics, which was initially advanced by Prophets of da City in the early '90s.Pursuing Alternative TrajectoriesEmile YX?, a former school teacher, started out with the Black Consciousness-aligned hip-hop crew, Black Noise, as a b-boy in the late 1980s before becoming an MC. Black Noise went through a number of iterations, eventually being led by YX? (aka Emile Jansen) after he persuaded the crew not to pursue a mainstream record deal in favour of plotting a career path as independent artists. The crew’s strategy has been to fund the production and distribution of their albums independently and to combine their work as recording and performing artists with their activism. They therefore arranged community workshops at schools and, initially, their local library in the township, Grassy Park, before touring nationally and internationally. By the late 1990s, Jansen established an NGO, Heal the Hood, in order to facilitate collaborative projects with European and South African partners. These partnerships, not only allowed Black Noise crew members to continue working as hip-hip activists, but also created a network through which they could distribute their music and secure further bookings for performances locally and internationally.Jansen’s solo work continued along this trajectory and he has gone on to work on collaborative projects, such as the hip-hop theatre show Afrikaaps, which looks critically at the history of Afrikaans and identity politics, and Mixed Mense, a b-boy show that celebrates African dance traditions and performed at One Mic Festival at the Kennedy Center in Washington DC in 2014 (48 Hours). This artist’s decision not to pursue a mainstream record deal in the early 1990s probably saved Black Noise from being a short-lived pop sensation in favour of pursuing a route that ensured that Cape hip-hop retained its alternative, Black Consciousness-inspired subcultural edge.The activism of Black Noise and Heal the Hood is an example of activists’ efforts to employ hip-hop as a means of engaging youth critically about social and political issues (Haupt, Stealing Empire 158-165). Hence, despite arguments that the seeds for subcultures’ commercial co-option lie in the fact that they speak through commodities (Hebdige 95; Haupt, Stealing Empire 144–45), there is evidence of agency despite the global reach of US cultural imperialism. H. Samy Alim’s concept of translocal style communities is useful in this regard. The concept focuses on the “transportability of mobile matrices – sets of styles, aesthetics, knowledges, and ideologies that travel across localities and cross-cut modalities” (Alim 104-105). Alim makes the case for agency when he contends, “Although global style communities may indeed grow out of particular sociohistoric originating moments, or moments in which cultural agents take on the project of creating ‘an origin’ (in this case, Afrodiasporic youth in the United States in the 1970s), it is important to note that a global style community is far from a threatening, homogenizing force” (Alim 107).Drawing on Arjun Appadurai’s concepts of ethnoscapes, financescapes, ideoscapes and mediascapes, Alim argues that the “persistent dialectical interplay between the local and the global gives rise to the creative linguistic styles that are central to the formation of translocal style communities, and leads into theorizing about glocal stylizations and style as glocal distinctiveness” (Appadurai; Alim 107). His view of globalisation thus accommodates considerations of the extent to which subjects on both the local and global levels are able to exercise agency to produce new or alternative meanings and stylistic practices.Hip-Hop's Translanguaging Challenge to HegemonyJansen’s “Mix en Meng It Op” [“Mix and Blend It / Mix It Up”] offers an example of translocal style by employing translanguaging, code mixing and codeswitching practices. The song’s first verse speaks to the politics of race and language by challenging apartheid-era thinking about purity and mixing:In South Africa is ek coloured and African means black raceFace it, all mense kom van Africa in the first placeErase all trace of race and our tribal divisionEk’s siek en sat van all our land’s racist decisionsMy mission’s om te expose onse behoort aan een rasHou vas, ras is las, watch hoe ons die bubble barsPlus the mixture that mixed here is not fixed, sirStir daai potjie want ons wietie wattie mixtures wereThis illusion of race and tribe is rotten to the coreWhat’s more the lie of purity shouldn’t exist anymoreLook at Shaka Zulu, who mixed all those tribes togetherMixed conquered tribes now Amazulu foreverHave you ever considered all this mixture before?Xhosa comes from Khoe khoe, do you wanna know more?Xhosa means angry looking man in Khoe KhoeSoe hulle moet gemix het om daai clicks to employ(Emile YX? “Mix en Meng It Op”; my emphasis)[In South Africa I am coloured and African means black raceFace it, all people come from Africa in the first placeErase all trace of race and our tribal divisionI’m sick and tired of all our land’s racist decisionsMy mission’s to expose the fact that we belong top one raceHold on, race is a burden, watch as we burst the bubble Plus the mixture that mixed here is not fixed, sirStir that pot because we don’t know what the mixtures wereThis illusion of race and tribe is rotten to the coreWhat’s more the lie of purity shouldn’t exist anymoreLook at Shaka Zulu, who mixed all those tribes togetherMixed conquered tribes now Amazulu foreverHave you ever considered all this mixture before?Xhosa comes from Khoe khoe, do you wanna know more?Xhosa means angry looking man in Khoe KhoeSo they must have mixed to employ those clicks]The MC does more than codeswitch or code mix in this verse. The syntax switches from that of English to Afrikaans interchangeably and he is doing more than merely borrowing words and phrases from one language and incorporating it into the other language. In certain instances, he opts to pronounce certain English words and phrases as if they were Afrikaans (for example, “My” and “land’s”). Suresh Canagarajah explains that codeswitching was traditionally “distinguished from code mixing” because it was assumed that codeswitching required “bilingual competence” in order to “switch between [the languages] in fairly contextually appropriate ways with rhetorical and social significance”, while code mixing merely involved “borrowings which are appropriated into one’s language so that using them doesn't require bilingual competence” (Canagarajah, Translingual Practice 10). However, he argues that both of these translingual practices do not require “full or perfect competence” in the languages being mixed and that “these models of hybridity can be socially and rhetorically significant” (Canagarajah, Translingual Practice 10). However, the artist is clearly competent in both English and Afrikaans; in fact, he is also departing from the hegemonic speech varieties of English and Afrikaans in attempts to affirm black modes of speech, which have been negated during apartheid (cf. Haupt “Black Thing”).What the artist seems to be doing is closer to translanguaging, which Canagarajah defines as “the ability of multilingual speakers to shuttle between languages, treating the diverse languages that form their repertoire as an integrated system” (Canagarajah, “Codemeshing in Academic Writing” 401). The mix or blend of English and Afrikaans syntax become integrated, thereby performing the very point that Jansen makes about what he calls “the lie of purity” by asserting that the “mixture that mixed here is not fixed, sir” (Emile XY? “Mix en Meng It Op”). This approach is significant because Canagarajah points out that while research shows that translanguaging is “a naturally occurring phenomenon”, it “occurs surreptitiously behind the backs of the teachers in classes that proscribe language mixing” (Canagarajah, “Codemeshing in Academic Writing” 401). Jansen’s performance of translanguaging and challenge to notions of linguistic and racial purity should be read in relation to South Africa’s history of racial segregation during apartheid. Remixing Race/ism and Notions of PurityLegislated apartheid relied on biologically essentialist understandings of race as bounded and fixed and, hence, the categories black and white were treated as polar opposites with those classified as coloured being seen as racially mixed and, therefore, defiled – marked with the shame of miscegenation (Erasmus 16; Haupt, “Black Thing” 176-178). Apart from the negative political and economic consequences of being classified as either black or coloured by the apartheid state (Salo 363; McDonald 11), the internalisation of processes of racial interpellation was arguably damaging to the psyche of black subjects (in the broad inclusive sense) (cf. Fanon; Du Bois). The work of early hip-hop artists like Black Noise and Prophets of da City (POC) was therefore crucial to pointing to alternative modes of speech and self-conception for young people of colour – regardless of whether they self-identified as black or coloured. In the early 1990s, POC lead the way by embracing black modes of speech that employed codeswitching, code mixing and translanguaging as a precursor to the emergence of music genres, such as kwaito, which mixed urban black speech varieties with elements of house music and hip-hop. POC called their performances of Cape Flats speech varieties of English and Afrikaans gamtaal [gam language], which is an appropriation of the term gam, a reference to the curse of Ham and justifications for slavery (Adhikari 95; Haupt Stealing Empire 237). POC’s appropriation of the term gam in celebration of Cape Flats speech varieties challenge the shame attached to coloured identity and the linguistic practices of subjects classified as coloured. On a track called “Gamtaal” off Phunk Phlow, the crew samples an assortment of recordings from Cape Flats speech communities and capture ordinary people speaking in public and domestic spaces (Prophets of da City “Gamtaal”). In one audio snippet we hear an older woman saying apologetically, “Onse praatie suiwer Afrikaan nie. Onse praat kombius Afrikaans” (Prophets of da City “Gamtaal”).It is this shame for black modes of speech that POC challenges on this celebratory track and Jansen takes this further by both making an argument against notions of racial and linguistic purity and performing an example of translanguaging. This is important in light of research that suggests that dominant research on the creole history of Afrikaans – specifically, the Cape Muslim contribution to Afrikaans – has been overlooked (Davids 15). This oversight effectively amounted to cultural appropriation as the construction of Afrikaans as a ‘pure’ language with Dutch origins served the Afrikaner Nationalist project when the National Party came into power in 1948 and began to justify its plans to implement legislated apartheid. POC’s act of appropriating the denigrated term gamtaal in service of a Black Consciousness-inspired affirmation of colouredness, which they position as part of the black experience, thus points to alternative ways in which people of colour cand both express and define themselves in defiance of apartheid.Jansen’s work with the hip-hop theater project Afrikaaps reconceptualised gamtaal as Afrikaaps, a combination of the term Afrikaans and Kaaps. Kaaps means from the Cape – as in Cape Town (the city) or the Cape Flats, which is where many people classified as coloured were forcibly relocated under the Group Areas Act under apartheid (cf. McDonald; Salo; Alim and Haupt). Taking its cue from POC and Brasse vannie Kaap’s Mr FAT, who asserted that “gamtaal is legal” (Haupt, “Black Thing” 176), the Afrikaaps cast sang, “Afrikaaps is legal” (Afrikaaps). Conclusion: Agency and the Transportability of Mobile MatricesJansen pursues this line of thought by contending that the construction of Shaka Zulu’s kingdom involved mixing many tribes (Emile YX? “Mix en Meng It Op”), thereby alluding to arguments that narratives about Shaka Zulu were developed in service of Zulu nationalism to construct Zulu identity as bounded and fixed (Harries 105). Such constructions were essential to the apartheid state's justifications for establishing Bantustans, separate homelands established along the lines of clearly defined and differentiated ethnic identities (Harries 105). Writing about the use of myths and symbols during apartheid, Patrick Harries argues that in Kwazulu, “the governing Inkatha Freedom Party ... created a vivid and sophisticated vision of the Zulu past” (Harries 105). Likewise, Emile YX? contends that isiXhosa’s clicks come from the Khoi (Emile YX? “Mix en Meng It Op”; Afrikaaps). Hence, the idea of the Khoi San’s lineage and history as being separate from that of other African communities in Southern Africa is challenged. He thus challenges the idea of pure Zulu or Xhosa identities and drives the point home by sampling traditional Zulu music, as opposed to conventional hip-hop beats.Effectively, colonial strategies of tribalisation as a divide and rule strategy through the reification of linguistic and cultural practices are challenged, thereby reminding us of the “transportability of mobile matrices” and “fluidity of identities” (Alim 104, 105). In short, identities as well as cultural and linguistic practices were never bounded and static, but always-already hybrid, being constantly made and remade in a series of negotiations. This perspective is in line with research that demonstrates that race is socially and politically constructed and discredits biologically essentialist understandings of race (Yudell 13-14; Tattersall and De Salle 3). This is not to ignore the asymmetrical relations of power that enable cultural appropriation and racism (Hart 138), be it in the context of legislated apartheid, colonialism or in the age of corporate globalisation or Empire (cf. Haupt, Static; Hardt & Negri). But, even here, as Alim suggests, one should not underestimate the agency of subjects on the local level to produce alternative forms of expression and self-representation.ReferencesAdhikari, Mohamed. "The Sons of Ham: Slavery and the Making of Coloured Identity." South African Historical Journal 27.1 (1992): 95-112.Alim, H. Samy “Translocal Style Communities: Hip Hop Youth as Cultural Theorists of Style, Language and Globalization”. Pragmatics 19.1 (2009):103-127. Alim, H. Samy, and Adam Haupt. “Reviving Soul(s): Hip Hop as Culturally Sustaining Pedagogy in the U.S. & South Africa”. Culturally Sustaining Pedagogies: Teaching and Learning for Educational Justice. Ed. Django Paris and H. Samy Alim. New York: Teachers College Press, Columbia University, 2017 (forthcoming). Appadurai, Arjun. Modernity at Large: Cultural Dimensions of Modernity. London: University of Minnesota Press, 1996.Canagarajah, Suresh. Translingual Practice: Global Englishes and Cosmopolitan Relations. London & New York: Routledge, 2013.Canagarajah, Suresh. “Codemeshing in Academic Writing: Identifying Teachable Strategies of Translanguaging”. The Modern Language Journal 95.3 (2011): 401-417.Creese, Angela, and Adrian Blackledge. “Translanguaging in the Bilingual Classroom: A Pedagogy for Learning and Teaching?” The Modern Language Journal 94.1 (2010): 103-115. Davids, Achmat. The Afrikaans of the Cape Muslims. Pretoria: Protea Book House, 2011.Du Bois, W.E.B. The Souls of Black Folk. Journal of Pan African Studies, 1963, 2009 (eBook).Erasmus, Zimitri. “Introduction.” Coloured by History, Shaped by Place. Ed. Zimitri Erasmus. Cape Town: Kwela Books & SA History Online, 2001.Fanon, Frantz. “The Fact of Blackness”. Black Skins, White Masks. London: Pluto Press: London, 1986. 48 Hours. “Black Noise to Perform at Kennedy Center in the USA”. 11 Mar. 2014. <http://48hours.co.za/2014/03/11/black-noise-to-perform-at-kennedy-center-in-the-usa/>. Haupt, Adam. Static: Race & Representation in Post-Apartheid Music, Media & Film. Cape Town: HSRC Press, 2012.———. Stealing Empire: P2P, Intellectual Property and Hip-Hop Subversion. Cape Town: HSRC Press, 2008. ———. “Black Thing: Hip-Hop Nationalism, ‘Race’ and Gender in Prophets of da City and Brasse vannie Kaap.” Coloured by History, Shaped by Place. Ed. Zimitri Erasmus. Cape Town: Kwela Books & SA History Online, 2001.Hardt, Michael and Antonio Negri. Empire. London & Cambridge, Massachusetts: Harvard University Press, 2000.Hart, J. “Translating and Resisting Empire: Cultural Appropriation and Postcolonial Studies”. Borrowed Power: Essays on Cultural Appropriation. Eds. B. Ziff and P.V. Roa. New Brunswick: Rutgers University Press, 1997.Harries, Patrick. “Imagery, Symbolism and Tradition in a South African Bantustan: Mangosuthu Buthelezi, Inkatha, and Zulu History”. History and Theory 32.4, Beiheft 32: History Making in Africa (1993): 105-125. Hebdige, Dick. Subculture: The Meaning of Style. London: Routledge, 1979.MacDonald, Michael. Why Race Matters in South Africa. University of Kwazulu-Natal Press: Scottsville, 2006.Salo, Elaine. “Negotiating Gender and Personhood in the New South Africa: Adolescent Women and Gangsters in Manenberg Township on the Cape Flats.” Journal of European Cultural Studies 6.3 (2003): 345–65.Tattersall, Ian, and Rob De Salle. Race? Debunking a Scientific Myth. College Station: Texas A&M University Press, 2011.TheatreAfrikaaps. Afrikaaps. The Glasshouse, 2011.FilmsValley, Dylan, dir. Afrikaaps. Plexus Films, 2010. MusicProphets of da City. “Gamtaal.” Phunk Phlow. South Africa: Ku Shu Shu, 1995.Prophets of da City. “Cape Crusader.” Ghetto Code. South Africa: Ku Shu Shu & Ghetto Ruff, 1997.YX?, Emile. “Mix En Meng It Op.” Take Our Power Back. Cape Town: Cape Flats Uprising Records, 2015.

Image 1: “Oklahoma State Highway Re-imagined.” CC BY-SA 4.0 2015 by author, using Wikimedia image by Ks0stm (CC BY-SA 3 2013). Introduction This article is divided in three major parts. First a scenario, second its context, and third, an analysis. The text draws on ethnographic research on security practices in the United States among police and parts of the intelligence community from 2006 through to the beginning of 2014. Real names are used when the material is drawn from archival sources, while individuals who were interviewed during fieldwork are referred to by their position rank or title. For matters of fact not otherwise referenced, see the sources compiled on “The Complete 911 Timeline” at History Commons. First, a scenario. Oklahoma, 2001 It is 1 April 2001, in far western Oklahoma, warm beneath the late afternoon sun. Highway Patrol Trooper C.L. Parkins is about 80 kilometres from the border of Texas, watching trucks and cars speed along Interstate 40. The speed limit is around 110 kilometres per hour, and just then, his radar clocks a blue Toyota Corolla going 135 kph. The driver is not wearing a seatbelt. Trooper Parkins swung in behind the vehicle, and after a while signalled that the car should pull over. The driver was dark-haired and short; in Parkins’s memory, he spoke English without any problem. He asked the man to come sit in the patrol car while he did a series of routine checks—to see if the vehicle was stolen, if there were warrants out for his arrest, if his license was valid. Parkins said, “I visited with him a little bit but I just barely remember even having him in my car. You stop so many people that if […] you don't arrest them or anything […] you don't remember too much after a couple months” (Clay and Ellis). Nawaf Al Hazmi had a valid California driver’s license, with an address in San Diego, and the car’s registration had been legally transferred to him by his former roommate. Parkins’s inquiries to the National Crime Information Center returned no warnings, nor did anything seem odd in their interaction. So the officer wrote Al Hazmi two tickets totalling $138, one for speeding and one for failure to use a seat belt, and told him to be on his way. Al Hazmi, for his part, was crossing the country to a new apartment in a Virginia suburb of Washington, DC, and upon arrival he mailed the payment for his tickets to the county court clerk in Oklahoma. Over the next five months, he lived several places on the East Coast: going to the gym, making routine purchases, and taking a few trips that included Las Vegas and Florida. He had a couple more encounters with local law enforcement and these too were unremarkable. On 1 May 2001 he was mugged, and promptly notified the police, who documented the incident with his name and local address (Federal Bureau of Investigation, 139). At the end of June, having moved to New Jersey, he was involved in a minor traffic accident on the George Washington Bridge, and officers again recorded his real name and details of the incident. In July, Khalid Al Mihdhar, the previous owner of the car, returned from abroad, and joined Al Hazmi in New Jersey. The two were boyhood friends, and they went together to a library several times to look up travel information, and then, with Al Hazmi’s younger brother Selem, to book their final flight. On 11 September, the three boarded American Airlines flight 77 as part of the Al Qaeda team that flew the mid-sized jet into the west façade of the Pentagon. They died along with the piloting hijacker, all the passengers, and 125 people on the ground. Theirs was one of four airplanes hijacked that day, one of which was crashed by passengers, the others into significant sites of American power, by men who had been living for varying lengths of time all but unnoticed in the United States. No one thought that Trooper Parkins, or the other officers with whom the 9/11 hijackers crossed paths, should have acted differently. The Commissioner of the Oklahoma Department of Public Safety himself commented that the trooper “did the right thing” at that April traffic stop. And yet, interviewed by a local newspaper in January of 2002, Parkins mused to the reporter “it's difficult sometimes to think back and go: 'What if you had known something else?'" (Clay and Ellis). Missed Opportunities Image 2: “Hijackers Timeline (Redacted).” CC BY-SA 4.0 2015 by author, using the Federal Bureau of Investigation (FBI)’s “Working Draft Chronology of Events for Hijackers and Associates”. In fact, several of the men who would become the 9/11 hijackers were stopped for minor traffic violations. Mohamed Atta, usually pointed to as the ringleader, was given a citation in Florida that spring of 2001 for driving without a license. When he missed his court date, a bench warrant was issued (Wall Street Journal). Perhaps the warrant was not flagged properly, however, since nothing happened when he was pulled over again, for speeding. In the government inquiries that followed attack, and in the press, these brushes with the law were “missed opportunities” to thwart the 9/11 plot (Kean and Hamilton, Report 353). Among a certain set of career law enforcement personnel, particularly those active in management and police associations, these missed opportunities were fraught with a sense of personal failure. Yet, in short order, they were to become a source of professional revelation. The scenarios—Trooper Parkins and Al Hazmi, other encounters in other states, the general fact that there had been chance meetings between police officers and the hijackers—were re-imagined in the aftermath of 9/11. Those moments were returned to and reversed, so that multiple potentialities could be seen, beyond or in addition to what had taken place. The deputy director of an intelligence fusion centre told me in an interview, “it is always a local cop who saw something” and he replayed how the incidents of contact had unfolded with the men. These scenarios offered a way to recapture the past. In the uncertainty of every encounter, whether a traffic stop or questioning someone taking photos of a landmark (and potential terrorist target), was also potential. Through a process of re-imagining, police encounters with the public became part of the government’s “national intelligence” strategy. Previously a division had been marked between foreign and domestic intelligence. While the phrase “national intelligence” had long been used, notably in National Intelligence Estimates, after 9/11 it became more significant. The overall director of the US intelligence community became the Director National Intelligence, for instance, and the cohesive term marked the way that increasingly diverse institutional components, types of data and forms of action were evolving to address the collection of data and intelligence production (McConnell). In a series of working groups mobilised by members of major police professional organisations, and funded by the US Department of Justice, career officers and representatives from federal agencies produced detailed recommendations and plans for involving police in the new Information Sharing Environment. Among the plans drawn up during this period was what would eventually come to be the Nationwide Suspicious Activity Reporting Initiative, built principally around the idea of encounters such as the one between Parkins and Al Hazmi. Map 1: Map of pilot sites in the Nationwide Suspicious Activity Reporting Evaluation Environment in 2010 (courtesy of the author; no longer available online). Map 2: Map of participating sites in the Nationwide Suspicious Activity Reporting Initiative, as of 2014. In an interview, a fusion centre director who participated in this planning as well as its implementation, told me that his thought had been, “if we train state and local cops to understand pre-terrorism indicators, if we train them to be more curious, and to question more what they see,” this could feed into “a system where they could actually get that information to somebody where it matters.” In devising the reporting initiative, the working groups counter-actualised the scenarios of those encounters, and the kinds of larger plots to which they were understood to belong, in order to extract a set of concepts: categories of suspicious “activities” or “patterns of behaviour” corresponding to the phases of a terrorism event in the process of becoming (Deleuze, Negotiations). This conceptualisation of terrorism was standardised, so that it could be taught, and applied, in discerning and documenting the incidents comprising an event’s phases. In police officer training, the various suspicious behaviours were called “terrorism precursor activities” and were divided between criminal and non-criminal. “Functional Standards,” developed by the Los Angeles Police Department and then tested by the Department of Homeland Security (DHS), served to code the observed behaviours for sharing (via compatible communication protocols) up the federal hierarchy and also horizontally between states and regions. In the popular parlance of videos made for the public by local police departments and DHS, which would come to populate the internet within a few years, these categories were “signs of terrorism,” more specifically: surveillance, eliciting information, testing security, and so on. Image 3: “The Seven Signs of Terrorism (sometimes eight).” CC BY-SA 4.0 2015 by author, using materials in the public domain. If the problem of 9/11 had been that the men who would become hijackers had gone unnoticed, the basic idea of the Suspicious Activity Reporting Initiative was to create a mechanism through which the eyes and ears of everyone could contribute to their detection. In this vein, “If You See Something, Say Something™” was a campaign that originated with the New York City Metropolitan Transportation Authority, and was then licensed for use to DHS. The tips and leads such campaigns generated, together with the reports from officers on suspicious incidents that might have to do with terrorism, were coordinated in the Information Sharing Environment. Drawing on reports thus generated, the Federal Government would, in theory, communicate timely information on security threats to law enforcement so that they would be better able to discern the incidents to be reported. The cycle aimed to catch events in emergence, in a distinctively anticipatory strategy of counterterrorism (Stalcup). Re-imagination A curious fact emerges from this history, and it is key to understanding how this initiative developed. That is, there was nothing suspicious in the encounters. The soon-to-be terrorists’ licenses were up-to-date, the cars were legal, they were not nervous. Even Mohamed Atta’s warrant would have resulted in nothing more than a fine. It is not self-evident, given these facts, how a governmental technology came to be designed from these scenarios. How––if nothing seemed of immediate concern, if there had been nothing suspicious to discern––did an intelligence strategy come to be assembled around such encounters? Evidently, strident demands were made after the events of 9/11 to know, “what went wrong?” Policies were crafted and implemented according to the answers given: it was too easy to obtain identification, or to enter and stay in the country, or to buy airplane tickets and fly. But the trooper’s question, the reader will recall, was somewhat different. He had said, “It’s difficult sometimes to think back and go: ‘What if you had known something else?’” To ask “what if you had known something else?” is also to ask what else might have been. Janet Roitman shows that identifying a crisis tends to implicate precisely the question of what went wrong. Crisis, and its critique, take up history as a series of right and wrong turns, bad choices made between existing dichotomies (90): liberty-security, security-privacy, ordinary-suspicious. It is to say, what were the possibilities and how could we have selected the correct one? Such questions seek to retrospectively uncover latencies—systemic or structural, human error or a moral lapse (71)—but they ask of those latencies what false understanding of the enemy, of threat, of priorities, allowed a terrible thing to happen. “What if…?” instead turns to the virtuality hidden in history, through which missed opportunities can be re-imagined. Image 4: “The Cholmondeley Sisters and Their Swaddled Babies.” Anonymous, c. 1600-1610 (British School, 17th century); Deleuze and Parnet (150). CC BY-SA 4.0 2015 by author, using materials in the public domain. Gilles Deleuze, speaking with Claire Parnet, says, “memory is not an actual image which forms after the object has been perceived, but a virtual image coexisting with the actual perception of the object” (150). Re-imagined scenarios take up the potential of memory, so that as the trooper’s traffic stop was revisited, it also became a way of imagining what else might have been. As Immanuel Kant, among others, points out, “the productive power of imagination is […] not exactly creative, for it is not capable of producing a sense representation that was never given to our faculty of sense; one can always furnish evidence of the material of its ideas” (61). The “memory” of these encounters provided the material for re-imagining them, and thereby re-virtualising history. This was different than other governmental responses, such as examining past events in order to assess the probable risk of their repetition, or drawing on past events to imagine future scenarios, for use in exercises that identify vulnerabilities and remedy deficiencies (Anderson). Re-imagining scenarios of police-hijacker encounters through the question of “what if?” evoked what Erin Manning calls “a certain array of recognizable elastic points” (39), through which options for other movements were invented. The Suspicious Activity Reporting Initiative’s architects instrumentalised such moments as they designed new governmental entities and programs to anticipate terrorism. For each element of the encounter, an aspect of the initiative was developed: training, functional standards, a way to (hypothetically) get real-time information about threats. Suspicion was identified as a key affect, one which, if cultivated, could offer a way to effectively deal not with binary right or wrong possibilities, but with the potential which lies nestled in uncertainty. The “signs of terrorism” (that is, categories of “terrorism precursor activities”) served to maximise receptivity to encounters. Indeed, it can apparently create an oversensitivity, manifested, for example, in police surveillance of innocent people exercising their right to assemble (Madigan), or the confiscation of photographers’s equipment (Simon). “What went wrong?” and “what if?” were different interrogations of the same pre-9/11 incidents. The questions are of course intimately related. Moments where something went wrong are when one is likely to ask, what else might have been known? Moreover, what else might have been? The answers to each question informed and shaped the other, as re-imagined scenarios became the means of extracting categories of suspicious activities and patterns of behaviour that comprise the phases of an event in becoming. Conclusion The 9/11 Commission, after two years of investigation into the causes of the disastrous day, reported that “the most important failure was one of imagination” (Kean and Hamilton, Summary). The iconic images of 9/11––such as airplanes being flown into symbols of American power––already existed, in guises ranging from fictive thrillers to the infamous FBI field memo sent to headquarters on Arab men learning to fly, but not land. In 1974 there had already been an actual (failed) attempt to steal a plane and kill the president by crashing it into the White House (Kean and Hamilton, Report Ch11 n21). The threats had been imagined, as Pat O’Malley and Philip Bougen put it, but not how to govern them, and because the ways to address those threats had been not imagined, they were discounted as matters for intervention (29). O’Malley and Bougen argue that one effect of 9/11, and the general rise of incalculable insecurities, was to make it necessary for the “merely imaginable” to become governable. Images of threats from the mundane to the extreme had to be conjured, and then imagination applied again, to devise ways to render them amenable to calculation, minimisation or elimination. In the words of the 9/11 Commission, the Government must bureaucratise imagination. There is a sense in which this led to more of the same. Re-imagining the early encounters reinforced expectations for officers to do what they already do, that is, to be on the lookout for suspicious behaviours. Yet, the images of threat brought forth, in their mixing of memory and an elastic “almost,” generated their own momentum and distinctive demands. Existing capacities, such as suspicion, were re-shaped and elaborated into specific forms of security governance. The question of “what if?” and the scenarios of police-hijacker encounter were particularly potent equipment for this re-imagining of history and its re-virtualisation. References Anderson, Ben. “Preemption, Precaution, Preparedness: Anticipatory Action and Future Geographies.” Progress in Human Geography 34.6 (2010): 777-98. Clay, Nolan, and Randy Ellis. “Terrorist Ticketed Last Year on I-40.” NewsOK, 20 Jan. 2002. 25 Nov. 2014 ‹http://newsok.com/article/2779124›. Deleuze, Gilles. Negotiations. New York: Columbia UP, 1995. Deleuze, Gilles, and Claire Parnet. Dialogues II. New York: Columbia UP 2007 [1977]. Federal Bureau of Investigation. “Hijackers Timeline (Redacted) Part 01 of 02.” Working Draft Chronology of Events for Hijackers and Associates. 2003. 18 Apr. 2014 ‹https://vault.fbi.gov/9-11%20Commission%20Report/9-11-chronology-part-01-of-02›. Kant, Immanuel. Anthropology from a Pragmatic Point of View. Trans. Robert B. Louden. Cambridge: Cambridge UP, 2006. Kean, Thomas H., and Lee Hamilton. Executive Summary of the 9/11 Commission Report: Final Report of the National Commission on Terrorist Attacks upon the United States. 25 Oct. 2015 ‹http://www.9-11commission.gov/report/911Report_Exec.htm›. Kean, Thomas H., and Lee Hamilton. The 9/11 Commission Report: Final Report of the National Commission on Terrorist Attacks upon the United States. New York: W.W. Norton, 2004. McConnell, Mike. “Overhauling Intelligence.” Foreign Affairs, July/Aug. 2007. Madigan, Nick. “Spying Uncovered.” Baltimore Sun 18 Jul. 2008. 25 Oct. 2015 ‹http://www.baltimoresun.com/news/maryland/bal-te.md.spy18jul18-story.html›. Manning, Erin. Relationscapes: Movement, Art, Philosophy. Cambridge, MA: MIT P, 2009. O’Malley, P., and P. Bougen. “Imaginable Insecurities: Imagination, Routinisation and the Government of Uncertainty post 9/11.” Imaginary Penalities. Ed. Pat Carlen. Cullompton, UK: Willan, 2008.Roitman, Janet. Anti-Crisis. Durham, NC: Duke UP, 2013. Simon, Stephanie. “Suspicious Encounters: Ordinary Preemption and the Securitization of Photography.” Security Dialogue 43.2 (2012): 157-73. Stalcup, Meg. “Policing Uncertainty: On Suspicious Activity Reporting.” Modes of Uncertainty: Anthropological Cases. Eds. Limor Saminian-Darash and Paul Rabinow. Chicago: U of Chicago P, 2015. 69-87. Wall Street Journal. “A Careful Sequence of Mundane Dealings Sows a Day of Bloody Terror for Hijackers.” 16 Oct. 2001.

In March 2002, I was visiting the University of Southern California. One night, as sometimes happens on a vibrant campus, two interesting but very different public lectures were scheduled against one another. The first was by the co-chairman and co-founder of Adobe Systems Inc., Dr. John E. Warnock, talking about books. The second was a lecture by acclaimed video artist Bill Viola. The first event was clearly designed as a networking forum for faculty and entrepreneurs. The general student population was conspicuously absent. Warnock spoke of the future of Adobe, shared stories of his love of books, and in an embodiment of the democratising potential of Adobe software (and no doubt to the horror of archivists in the room) he invited the audience to handle extremely rare copies of early printed works from his personal library. In the lecture theatre where Viola was to speak the atmosphere was different. Students were everywhere; even at the price of ten dollars a head. Viola spoke of time and memory in the information age, of consciousness and existence, to an enraptured audience—and showed his latest work. The juxtaposition of these two events says something about our cultural moment, caught between a paradigm modelled on reverence toward the page, and a still emergent sense of medium, intensity and experimentation. But, the juxtaposition yields more. At one point in Warnock’s speech, in a demonstration of the ultra-high resolution possible in the next generation of Adobe products, he presented a scan of a manuscript, two pages, two columns per page, overflowing with detail. Fig. 1. Dr John E. Warnock at the Annenberg Symposium. Photo courtesy of http://www.annenberg.edu/symposia/annenberg/2002/photos.php Later, in Viola’s presentation, a fragment of a video work, Silent Mountain (2001) splits the screen in two columns, matching Warnock’s text: inside each a human figure struggles with intense emotion, and the challenges of bridging the relational gap. Fig. 2. Images from Bill Viola, Silent Mountain (2001). From Bill Viola, THE PASSIONS. The J. Paul Getty Museum, Los Angeles in Association with The National Gallery, London. Ed. John Walsh. p. 44. Both events are, of course, lectures. And although they are different in style and content, a ‘columnular’ scheme informs and underpins both, as a way of presenting and illustrating the lecture. Here, it is worth thinking about Pierre de la Ramée or Petrus (Peter) Ramus (1515-1572), the 16th century educational reformer who in the words of Frances Yates ‘abolished memory as a part of rhetoric’ (229). Ramus was famous for transforming rhetoric through the introduction of his method or dialectic. For Walter J. Ong, whose discussion of Ramism we are indebted to here, Ramus produced the paradigm of the textbook genre. But it is his method that is more noteworthy for us here, organised through definitions and divisions, the distribution of parts, ‘presented in dichotomized outlines or charts that showed exactly how the material was organised spatially in itself and in the mind’ (Ong, Orality 134-135). Fig. 3. Ramus inspired study of Medicine. Ong, Ramus 301. Ong discusses Ramus in more detail in his book Ramus: Method, and the Decay of Dialogue. Elsewhere, Sutton, Benjamin, and I have tried to capture the sense of Ong’s argument, which goes something like the following. In Ramus, Ong traces the origins of our modern, diagrammatic understanding of argument and structure to the 16th century, and especially the work of Ramus. Ong’s interest in Ramus is not as a great philosopher, nor a great scholar—indeed Ong sees Ramus’s work as a triumph of mediocrity of sorts. Rather, his was a ‘reformation’ in method and pedagogy. The Ramist dialectic ‘represented a drive toward thinking not only of the universe but of thought itself in terms of spatial models apprehended by sight’ (Ong, Ramus 9). The world becomes thought of ‘as an assemblage of the sort of things which vision apprehends—objects or surfaces’. Ramus’s teachings and doctrines regarding ‘discoursing’ are distinctive for the way they draw on geometrical figures, diagrams or lecture outlines, and the organization of categories through dichotomies. This sets learning up on a visual paradigm of ‘study’ (Ong, Orality 8-9). Ramus introduces a new organization for discourse. Prior to Ramus, the rhetorical tradition maintained and privileged an auditory understanding of the production of content in speech. Central to this practice was deployment of the ‘seats’, ‘images’ and ‘common places’ (loci communes), stock arguments and structures that had accumulated through centuries of use (Ong, Orality 111). These common places were supported by a complex art of memory: techniques that nourished the practice of rhetoric. By contrast, Ramism sought to map the flow and structure of arguments in tables and diagrams. Localised memory, based on dividing and composing, became crucial (Yates 230). For Ramus, content was structured in a set of visible or sight-oriented relations on the page. Ramism transformed the conditions of visualisation. In our present age, where ‘content’ is supposedly ‘king’, an archaeology of content bears thinking about. In it, Ramism would have a prominent place. With Ramus, content could be mapped within a diagrammatic page-based understanding of meaning. A container understanding of content arises. ‘In the post-Gutenberg age where Ramism flourished, the term “content”, as applied to what is “in” literary productions, acquires a status which it had never known before’ (Ong, Ramus 313). ‘In lieu of merely telling the truth, books would now in common estimation “contain” the truth, like boxes’ (313). For Ramus, ‘analysis opened ideas like boxes’ (315). The Ramist move was, as Ong points out, about privileging the visual over the audible. Alongside the rise of the printing press and page-based approaches to the word, the Ramist revolution sought to re-work rhetoric according to a new scheme. Although spatial metaphors had always had a ‘place’ in the arts of memory—other systems were, however, phonetically based—the notion of place changed. Specific figures such as ‘scheme’, ‘plan’, and ‘table’, rose to prominence in the now-textualised imagination. ‘Structure’ became an abstract diagram on the page disconnected from the total performance of the rhetor. This brings us to another key aspect of the Ramist reformation: that alongside a spatialised organisation of thought Ramus re-works style as presentation and embellishment (Brummett 449). A kind of separation of conception and execution is introduced in relation to performance. In Ramus’ separation of reason and rhetoric, arrangement and memory are distinct from style and delivery (Brummett 464). While both dialectic and rhetoric are re-worked by Ramus in light of divisions and definitions (see Ong, Ramus Chs. XI-XII), and dialectic remains a ‘rhetorical instrument’ (Ramus 290), rhetoric becomes a unique site for simplification in the name of classroom practicality. Dialectic circumscribes the space of learning of rhetoric; invention and arrangement (positioning) occur in advance (289). Ong’s work on the technologisation of the word is strongly focused on identifying the impact of literacy on consciousness. What Ong’s work on Ramus shows is that alongside the so-called printing revolution the Ramist reformation enacts an equally if not more powerful transformation of pedagogic space. Any serious consideration of print must not only look at the technologisation of the word, and the shifting patterns of literacy produced alongside it, but also a particular tying together of pedagogy and method that Ong traces back to Ramus. If, as is canvassed in the call for papers of this issue of M/C Journal, ‘the transitions in print culture are uneven and incomplete at this point’, then could it be in part due to the way Ramism endures and is extended in electronic and hypermedia contexts? Powerpoint presentations, outlining tools (Heim 139-141), and the scourge of bullet points, are the most obvious evidence of greater institutionalization of Ramist knowledge architecture. Communication, and the teaching of communication, is now embedded in a Ramist logic of opening up content like a box. Theories of communication draw on so-called ‘models’ that draw on the representation of the communication process through boxes that divide and define. Perhaps in a less obvious way, ‘spatialized processes of thought and communication’ (Ong, Ramus 314) are essential to the logic of flowcharting and tracking new information structures, and even teaching hypertext (see the diagram in Nielsen 7): a link puts the popular notion that hypertext is close to the way we truly think into an interesting perspective. The notion that we are embedded in print culture is not in itself new, even if the forms of our continual reintegration into print culture can be surprising. In the experience of printing, of the act of pressing the ‘Print’ button, we find ourselves re-integrated into page space. A mini-preview of the page re-assures me of an actuality behind the actualizations on the screen, of ink on paper. As I write in my word processing software, the removal of writing from the ‘element of inscription’ (Heim 136) —the frictionless ‘immediacy’ of the flow of text (152) — is conditioned by a representation called the ‘Page Layout’, the dark borders around the page signalling a kind of structures abyss, a no-go zone, a place, beyond ‘Normal’, from which where there is no ‘Return’. At the same time, however, never before has the technological manipulation of the document been so complex, a part of a docuverse that exists in three dimensions. It is a world that is increasingly virtualised by photocopiers that ‘scan to file’ or ‘scan to email’ rather than good old ‘xeroxing’ style copying. Printing gives way to scanning. In a perverse extension of printing (but also residually film and photography), some video software has a function called ‘Print to Video’. That these super-functions of scanning to file or email are disabled on my department photocopier says something about budgets, but also the comfort with which academics inhabit Ramist space. As I stand here printing my lecture plan, the printer stands defiantly separate from the photocopier, resisting its colonizing convergence even though it is dwarfed in size. Meanwhile, the printer demurely dispenses pages, one at a time, face down, in a gesture of discretion or perhaps embarrassment. For in the focus on the pristine page there is a Puritanism surrounding printing: a morality of blemishes, smudges, and stains; of structure, format and order; and a failure to match that immaculate, perfect argument or totality. (Ong suggests that ‘the term “method” was appropriated from the Ramist coffers and used to form the term “methodists” to designate first enthusiastic preachers who made an issue of their adherence to “logic”’ (Ramus 304).) But perhaps this avoidance of multi-functionality is less of a Ludditism than an understanding that the technological assemblage of printing today exists peripherally to the ideality of the Ramist scheme. A change in technological means does not necessarily challenge the visile language that informs our very understanding of our respective ‘fields’, or the ideals of competency embodied in academic performance and expression, or the notions of content we adopt. This is why I would argue some consideration of Ramism and print culture is crucial. Any ‘true’ breaking out of print involves, as I suggest, a challenge to some fundamental principles of pedagogy and method, and the link between the two. And of course, the very prospect of breaking out of print raises the issue of its desirability at a time when these forms of academic performance are culturally valued. On the surface, academic culture has been a strange inheritor of the Ramist legacy, radically furthering its ambitions, but also it would seem strongly tempering it with an investment in orality, and other ideas of performance, that resist submission to the Ramist ideal. Ong is pessimistic here, however. Ramism was after all born as a pedagogic movement, central to the purveying ‘knowledge as a commodity’ (Ong, Ramus 306). Academic discourse remains an odd mixture of ‘dialogue in the give-and-take Socratic form’ and the scheduled lecture (151). The scholastic dispute is at best a ‘manifestation of concern with real dialogue’ (154). As Ong notes, the ideals of dialogue have been difficult to sustain, and the dominant practice leans towards ‘the visile pole with its typical ideals of “clarity”, “precision”, “distinctness”, and “explanation” itself—all best conceivable in terms of some analogy with vision and a spatial field’ (151). Assessing the importance and after-effects of the Ramist reformation today is difficult. Ong describes it an ‘elusive study’ (Ramus 296). Perhaps Viola’s video, with its figures struggling in a column-like organization of space, structured in a kind of dichotomy, can be read as a glimpse of our existence in or under a Ramist scheme (interestingly, from memory, these figures emote in silence, deprived of auditory expression). My own view is that while it is possible to explore learning environments in a range of ways, and thus move beyond the enclosed mode of study of Ramism, Ramism nevertheless comprises an important default architecture of pedagogy that also informs some higher level assumptions about assessment and knowledge of the field. Software training, based on a process of working through or mimicking a linked series of screenshots and commands is a direct inheritor of what Ong calls Ramism’s ‘corpuscular epistemology’, a ‘one to one correspondence between concept, word and referent’ (Ong, Orality 168). My lecture plan, providing an at a glance view of my presentation, is another. The default architecture of the Ramist scheme impacts on our organisation of knowledge, and the place of performance with in it. Perhaps this is another area where Ong’s fascinating account of secondary orality—that orality that comes into being with television and radio—becomes important (Orality 136). Not only does secondary orality enable group-mindedness and communal exchange, it also provides a way to resist the closure of print and the Ramist scheme, adapting knowledge to new environments and story frameworks. Ong’s work in Orality and Literacy could thus usefully be taken up to discuss Ramism. But this raises another issue, which has to do with the relationship between Ong’s two books. In Orality and Literacy, Ong is careful to trace distinctions between oral, chirographic, manuscript, and print culture. In Ramus this progression is not as prominent— partly because Ong is tracking Ramus’ numerous influences in detail —and we find a more clear-cut distinction between the visile and audile worlds. Yates seems to support this observation, suggesting contra Ong that it is not the connection between Ramus and print that is important, but between Ramus and manuscript culture (230). The interconnections but also lack of fit between the two books suggests a range of fascinating questions about the impact of Ramism across different media/technological contexts, beyond print, but also the status of visualisation in both rhetorical and print cultures. References Brummett, Barry. Reading Rhetorical Theory. Fort Worth: Harcourt, 2000. Heim, Michael. Electric Language: A Philosophical Study of Word Processing. New Haven: Yale UP, 1987. Maras, Steven, David Sutton, and with Marion Benjamin. “Multimedia Communication: An Interdisciplinary Approach.” Information Technology, Education and Society 2.1 (2001): 25-49. Nielsen, Jakob. Multimedia and Hypertext: The Internet and Beyond. Boston: AP Professional, 1995. Ong, Walter J. Orality and Literacy: The Technologizing of the Word. London: Methuen, 1982. —. Ramus: Method, and the Decay of Dialogue. New York: Octagon, 1974. The Second Annual Walter H. Annenberg Symposium. 20 March 2002. http://www.annenberg.edu/symposia/annenberg/2002/photos.php> USC Annenberg Center of Communication and USC Annenberg School for Communication. 22 March 2005. Viola, Bill. Bill Viola: The Passions. Ed. John Walsh. London: The J. Paul Getty Museum, Los Angeles in Association with The National Gallery, 2003. Yates, Frances A. The Art of Memory. Harmondsworth: Penguin, 1969. Citation reference for this article MLA Style Maras, Steven. "Reflections on Adobe Corporation, Bill Viola, and Peter Ramus while Printing Lecture Notes." M/C Journal 8.2 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0506/05-maras.php>. APA Style Maras, S. (Jun. 2005) "Reflections on Adobe Corporation, Bill Viola, and Peter Ramus while Printing Lecture Notes," M/C Journal, 8(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0506/05-maras.php>.

Introduction It has frequently been noted that ICTs and social networking applications have blurred the once-clear boundary between work, leisure and entertainment, just as they have collapsed the distinction between public and private space. While each individual has a sense of what “home” means, both in terms of personal experience and more conceptually, the following three examples of online interaction (based on participants’ interest, or involvement, in activities traditionally associated with the home: pet care, craft and cooking) suggest that the utilisation of online communication technologies can lead to refined and extended definitions of what “home” is. These examples show how online communication can assist in meeting the basic human needs for love, companionship, shelter and food – needs traditionally supplied by the home environment. They also provide individuals with a considerably expanded range of opportunities for personal expression and emotional connection, as well as creative and commercial production, than that provided by the purely physical (and, no doubt, sometimes isolated and isolating) domestic environment. In this way, these case studies demonstrate the interplay and melding of physical and virtual “home” as domestic practices leach from the most private spaces of the physical home into the public space of the Internet (for discussion, see Gorman-Murray, Moss, and Rose). At the same time, online interaction can assert an influence on activity within the physical space of the home, through the sharing of advice about, and modeling of, domestic practices and processes. A Dog’s (Virtual) Life The first case study primarily explores the role of online communities in the formation and expression of affective values and personal identity – as traditionally happens in the domestic environment. Garber described the 1990s as “the decade of the dog” (20), citing a spate of “new anthropomorphic” (22) dog books, Internet “dog chat” sites, remakes of popular classics such as Lassie Come Home, dog friendly urban amenities, and the meteoric rise of services for pampered pets (28-9). Loving pets has become a lifestyle and culture, witnessed and commodified in Pet Superstores as well as in dog collectables and antiques boutiques, and in publications like The Bark (“the New Yorker of Dog Magazines”) and Clean Run, the international agility magazine, Website, online book store and information gateway for agility products and services. Available online resources for dog lovers have similarly increased rapidly during the decade since Garber’s book was published, with the virtual world now catering for serious hobby trainers, exhibitors and professionals as well as the home-based pet lover. At a recent survey, Yahoo Groups – a personal communication portal that facilitates social networking, in this case enabling users to set up electronic mailing lists and Internet forums – boasted just over 9,600 groups servicing dog fanciers and enthusiasts. The list Dogtalk is now an announcement only mailing list, but was a vigorous discussion forum until mid-2006. Members of Dogtalk were Australian-based “clicker-trainers”, serious hobbyist dog trainers, many of whom operated micro-businesses providing dog training or other pet-related services. They shared an online community, but could also engage in “flesh-meets” at seminars, conferences and competitive dog sport meets. An author of this paper (Rutherford) joined this group two years ago because of her interest in clicker training. Clicker training is based on an application of animal learning theory, particularly psychologist E. F. Skinner’s operant conditioning, so called because of the trademark use of a distinctive “click” sound to mark a desired behaviour that is then rewarded. Clicker trainers tend to dismiss anthropomorphic pack theory that positions the human animal as fundamentally opposed to non-human animals and, thus, foster a partnership (rather than a dominator) mode of social and learning relationships. Partnership and nurturance are common themes within the clicker community (as well as in more traditional “home” locations); as is recognising and valuing the specific otherness of other species. Typically, members regard their pets as affective equals or near-equals to the human animals that are recognised members of their kinship networks. A significant function of the episodic biographical narratives and responses posted to this list was thus to affirm and legitimate this intra-specific kinship as part of normative social relationship – a perspective that is not usually validated in the general population. One of the more interesting nexus that evolved within Dogtalk links the narrativisation of the pet in the domestic sphere with the pictorial genre of the family album. Emergent technologies, such as digital cameras together with Web-based image manipulation software and hosting (as provided by portals like Photobucket and Flickr ) democratise high quality image creation and facilitate the sharing of these images. Increasingly, the Dogtalk list linked to images uploaded to free online galleries, discussed digital image composition and aesthetics, and shared technical information about cameras and online image distribution. Much of this cultural production and circulation was concerned with digitally inscribing particular relationships with individual animals into cultural memory: a form of family group biography (for a discussion of the family photograph as a display of extended domestic space, see Rose). The other major non-training thread of the community involves the sharing and witnessing of the trauma suffered due to the illness and loss of pets. While mourning for human family members is supported in the off-line world – with social infrastructure, such as compassionate leave and/or bereavement counselling, part of professional entitlements – public mourning for pets is not similarly supported. Yet, both cultural studies (in its emphasis on cultural memory) and trauma theory have highlighted the importance of social witnessing, whereby traumatic memories must be narratively integrated into memory and legitimised by the presence of a witness in order to loosen their debilitating hold (Felman and Laub 57). Postings on the progress of a beloved animal’s illness or other misfortune and death were thus witnessed and affirmed by other Dogtalk list members – the sick or deceased pet becoming, in the process, a feature of community memory, not simply an individual loss. In terms of such biographical narratives, memory and history are not identical: “Any memories capable of being formed, retained or articulated by an individual are always a function of socially constituted forms, narratives and relations … Memory is always subject to active social manipulation and revision” (Halbwachs qtd. in Crewe 75). In this way, emergent technologies and social software provide sites, akin to that of physical homes, for family members to process individual memories into cultural memory. Dogzonline, the Australian Gateway site for purebred dog enthusiasts, has a forum entitled “Rainbow Bridge” devoted to textual and pictorial memorialisation of deceased pet dogs. Dogster hosts the For the Love of Dogs Weblog, in which images and tributes can be posted, and also provides links to other dog oriented Weblogs and Websites. An interesting combination of both therapeutic narrative and the commodification of affect is found in Lightning Strike Pet Loss Support which, while a memorial and support site, also provides links to the emerging profession of pet bereavement counselling and to suppliers of monuments and tributary urns for home or other use. loobylu and Narratives of Everyday Life The second case study focuses on online interactions between craft enthusiasts who are committed to the production of distinctive objects to decorate and provide comfort in the home, often using traditional methods. In the case of some popular craft Weblogs, online conversations about craft are interspersed with, or become secondary to, the narration of details of family life, the exploration of important life events or the recording of personal histories. As in the previous examples, the offering of advice and encouragement, and expressions of empathy and support, often characterise these interactions. The loobylu Weblog was launched in 2001 by illustrator and domestic crafts enthusiast Claire Robertson. Robertson is a toy maker and illustrator based in Melbourne, Australia, whose clients have included prominent publishing houses, magazines and the New York Public Library (Robertson “Recent Client List” online). She has achieved a measure of public recognition: her loobylu Weblog has won awards and been favourably commented upon in the Australian press (see Robertson “Press for loobylu” online). In 2005, an article in The Age placed Robertson in the context of a contemporary “craft revolution”, reporting her view that this “revolution” is in “reaction to mass consumerism” (Atkinson online). The hand-made craft objects featured in Robertson’s Weblogs certainly do suggest engagement with labour-intensive pursuits and the construction of unique objects that reject processes of mass production and consumption. In this context, loobylu is a vehicle for the display and promotion of Robertson’s work as an illustrator and as a craft practitioner. While skills-based, it also, however, promotes a family-centred lifestyle; it advocates the construction by hand of objects designed to enhance the appearance of the family home and the comfort of its inhabitants. Its specific subject matter extends to related aspects of home and family as, in addition to instructions, ideas and patterns for craft, the Weblog features information on commercially available products for home and family, recipes, child rearing advice and links to 27 other craft and other sites (including Nigella Lawson’s, discussed below). The primary member of its target community is clearly the traditional homemaker – the mother – as well as those who may aspire to this role. Robertson does not have the “celebrity” status of Lawson and Jamie Oliver (discussed below), nor has she achieved their market saturation. Indeed, Robertson’s online presence suggests a modest level of engagement that is placed firmly behind other commitments: in February 2007, she announced an indefinite suspension of her blog postings so that she could spend more time with her family (Robertson loobylu 17 February 2007). Yet, like Lawson and Oliver, Robertson has exploited forms of domestic competence traditionally associated with women and the home, and the non-traditional medium of the Internet has been central to her endeavours. The content of the loobylu blog is, unsurprisingly, embedded in, or an accessory to, a unifying running commentary on Robertson’s domestic life as a parent. Miles, who has described Weblogs as “distributed documentaries of the everyday” (66) sums this up neatly: “the weblogs’ governing discursive quality is the manner in which it is embodied within the life world of its author” (67). Landmark family events are narrated on loobylu and some attract deluges of responses: the 19 June 2006 posting announcing the birth of Robertson’s daughter Lily, for example, drew 478 responses; five days later, one describing the difficult circumstances of her birth drew 232 comments. All of these comments are pithy, with many being simple empathetic expressions or brief autobiographically based commentaries on these events. Robertson’s news of her temporary retirement from her blog elicited 176 comments that both supported her decision and also expressed a sense of loss. Frequent exclamation marks attest visually to the emotional intensity of the responses. By narrating aspects of major life events to which the target audience can relate, the postings represent a form of affective mass production and consumption: they are triggers for a collective outpouring of largely homogeneous emotional reaction (joy, in the case of Lily’s birth). As collections of texts, they can be read as auto/biographic records, arranged thematically, that operate at both the individual and the community levels. Readers of the family narratives and the affirming responses to them engage in a form of mass affirmation and consumerism of domestic experience that is easy, immediate, attractive and free of charge. These personal discourses blend fluidly with those of a commercial nature. Some three weeks after loobylu announced the birth of her daughter, Robertson shared on her Weblog news of her mastitis, Lily’s first smile and the family’s favourite television programs at the time, information that many of us would consider to be quite private details of family life. Three days later, she posted a photograph of a sleeping baby with a caption that skilfully (and negatively) links it to her daughter: “Firstly – I should mention that this is not a photo of Lily”. The accompanying text points out that it is a photo of a baby with the “Zaky Infant Sleeping Pillow” and provides a link to the online pregnancystore.com, from which it can be purchased. A quotation from the manufacturer describing the merits of the pillow follows. Robertson then makes a light-hearted comment on her experiences of baby-induced sleep-deprivation, and the possible consequences of possessing the pillow. Comments from readers also similarly alternate between the personal (sharing of experiences) to the commercial (comments on the product itself). One offshoot of loobylu suggests that the original community grew to an extent that it could support specialised groups within its boundaries. A Month of Softies began in November 2004, describing itself as “a group craft project which takes place every month” and an activity that “might give you a sense of community and kinship with other similar minded crafty types across the Internet and around the world” (Robertson A Month of Softies online). Robertson gave each month a particular theme, and readers were invited to upload a photograph of a craft object they had made that fitted the theme, with a caption. These were then included in the site’s gallery, in the order in which they were received. Added to the majority of captions was also a link to the site (often a business) of the creator of the object; another linking of the personal and the commercial in the home-based “cottage industry” sense. From July 2005, A Month of Softies operated through a Flickr site. Participants continued to submit photos of their craft objects (with captions), but also had access to a group photograph pool and public discussion board. This extension simulates (albeit in an entirely visual way) the often home-based physical meetings of craft enthusiasts that in contemporary Australia take the form of knitting, quilting, weaving or other groups. Chatting with, and about, Celebrity Chefs The previous studies have shown how the Internet has broken down many barriers between what could be understood as the separate spheres of emotional (that is, home-based private) and commercial (public) life. The online environment similarly enables the formation and development of fan communities by facilitating communication between those fans and, sometimes, between fans and the objects of their admiration. The term “fan” is used here in the broadest sense, referring to “a person with enduring involvement with some subject or object, often a celebrity, a sport, TV show, etc.” (Thorne and Bruner 52) rather than focusing on the more obsessive and, indeed, more “fanatical” aspects of such involvement, behaviour which is, increasingly understood as a subculture of more variously constituted fandoms (Jenson 9-29). Our specific interest in fandom in relation to this discussion is how, while marketers and consumer behaviourists study online fan communities for clues on how to more successfully market consumer goods and services to these groups (see, for example, Kozinets, “I Want to Believe” 470-5; “Utopian Enterprise” 67-88; Algesheimer et al. 19-34), fans regularly subvert the efforts of those urging consumer consumption to utilise even the most profit-driven Websites for non-commercial home-based and personal activities. While it is obvious that celebrities use the media to promote themselves, a number of contemporary celebrity chefs employ the media to construct and market widely recognisable personas based on their own, often domestically based, life stories. As examples, Jamie Oliver and Nigella Lawson’s printed books and mass periodical articles, television series and other performances across a range of media continuously draw on, elaborate upon, and ultimately construct their own lives as the major theme of these works. In this, these – as many other – celebrity chefs draw upon this revelation of their private lives to lend authenticity to their cooking, to the point where their work (whether cookbook, television show, advertisement or live chat room session with their fans) could be described as “memoir-illustrated-with-recipes” (Brien and Williamson). This generic tendency influences these celebrities’ communities, to the point where a number of Websites devoted to marketing celebrity chefs as product brands also enable their fans to share their own life stories with large readerships. Oliver and Lawson’s official Websites confirm the privileging of autobiographical and biographical information, but vary in tone and approach. Each is, for instance, deliberately gendered (see Hollows’ articles for a rich exploration of gender, Oliver and Lawson). Oliver’s hip, boyish, friendly, almost frantic site includes the what are purported-to-be self-revelatory “Diary” and “About me” sections, a selection of captioned photographs of the chef, his family, friends, co-workers and sponsors, and his Weblog as well as footage streamed “live from Jamie’s phone”. This self-revelation – which includes significant details about Oliver’s childhood and his domestic life with his “lovely girls, Jools [wife Juliette Norton], Poppy and Daisy” – completely blurs the line between private life and the “Jamie Oliver” brand. While such revelation has been normalised in contemporary culture, this practice stands in great contrast to that of renowned chefs and food writers such as Elizabeth David, Julia Child, James Beard and Margaret Fulton, whose work across various media has largely concentrated on food, cooking and writing about cooking. The difference here is because Oliver’s (supposedly private) life is the brand, used to sell “Jamie Oliver restaurant owner and chef”, “Jamie Oliver cookbook author and TV star”, “Jamie Oliver advertising spokesperson for Sainsbury’s supermarket” (from which he earns an estimated £1.2 million annually) (Meller online) and “Jamie Oliver social activist” (made MBE in 2003 after his first Fifteen restaurant initiative, Oliver was named “Most inspiring political figure” in the 2006 Channel 4 Political Awards for his intervention into the provision of nutritious British school lunches) (see biographies by Hildred and Ewbank, and Smith). Lawson’s site has a more refined, feminine appearance and layout and is more mature in presentation and tone, featuring updates on her (private and public) “News” and forthcoming public appearances, a glamorous selection of photographs of herself from the past 20 years, and a series of print and audio interviews. Although Lawson’s children have featured in some of her television programs and her personal misfortunes are well known and regularly commented upon by both herself and journalists (her mother, sister and husband died of cancer) discussions of these tragedies, and other widely known aspects of her private life such as her second marriage to advertising mogul Charles Saatchi, is not as overt as on Oliver’s site, and the user must delve to find it. The use of Lawson’s personal memoir, as sales tool, is thus both present and controlled. This is in keeping with Lawson’s professional experience prior to becoming the “domestic goddess” (Lawson 2000) as an Oxford graduated journalist on the Spectator and deputy literary editor of the Sunday Times. Both Lawson’s and Oliver’s Websites offer readers various ways to interact with them “personally”. Visitors to Oliver’s site can ask him questions and can access a frequently asked question area, while Lawson holds (once monthly, now irregularly) a question and answer forum. In contrast to this information about, and access to, Oliver and Lawson’s lives, neither of their Websites includes many recipes or other food and cooking focussed information – although there is detailed information profiling their significant number of bestselling cookbooks (Oliver has published 8 cookbooks since 1998, Lawson 5 since 1999), DVDs and videos of their television series and one-off programs, and their name branded product lines of domestic kitchenware (Oliver and Lawson) and foodstuffs (Oliver). Instruction on how to purchase these items is also featured. Both these sites, like Robertson’s, provide various online discussion fora, allowing members to comment upon these chefs’ lives and work, and also to connect with each other through posted texts and images. Oliver’s discussion forum section notes “this is the place for you all to chat to each other, exchange recipe ideas and maybe even help each other out with any problems you might have in the kitchen area”. Lawson’s front page listing states: “You will also find a moderated discussion forum, called Your Page, where our registered members can swap ideas and interact with each other”. The community participants around these celebrity chefs can be, as is the case with loobylu, divided into two groups. The first is “foodie (in Robertson’s case, craft) fans” who appear to largely engage with these Websites to gain, and to share, food, cooking and craft-related information. Such fans on Oliver and Lawson’s discussion lists most frequently discuss these chefs’ television programs and books and the recipes presented therein. They test recipes at home and discuss the results achieved, any problems encountered and possible changes. They also post queries and share information about other recipes, ingredients, utensils, techniques, menus and a wide range of food and cookery-related matters. The second group consists of “celebrity fans” who are attracted to the chefs (as to Robertson as craft maker) as personalities. These fans seek and share biographical information about Oliver and Lawson, their activities and their families. These two areas of fan interest (food/cooking/craft and the personal) are not necessarily or always separated, and individuals can be active members of both types of fandoms. Less foodie-orientated users, however (like users of Dogtalk and loobylu), also frequently post their own auto/biographical narratives to these lists. These narratives, albeit often fragmented, may begin with recipes and cooking queries or issues, but veer off into personal stories that possess only minimal or no relationship to culinary matters. These members also return to the boards to discuss their own revealed life stories with others who have commented on these narratives. Although research into this aspect is in its early stages, it appears that the amount of public personal revelation either encouraged, or allowed, is in direct proportion to the “open” friendliness of these sites. More thus are located in Oliver’s and less in Lawson’s, and – as a kind of “control” in this case study, but not otherwise discussed – none in that of Australian chef Neil Perry, whose coolly sophisticated Website perfectly complements Perry’s professional persona as the epitome of the refined, sophisticated and, importantly in this case, unapproachable, high-end restaurant chef. Moreover, non-cuisine related postings are made despite clear directions to the contrary – Lawson’s site stating: “We ask that postings are restricted to topics relating to food, cooking, the kitchen and, of course, Nigella!” and Oliver making the plea, noted above, for participants to keep their discussions “in the kitchen area”. Of course, all such contemporary celebrity chefs are supported by teams of media specialists who selectively construct the lives that these celebrities share with the public and the postings about others’ lives that are allowed to remain on their discussion lists. The intersection of the findings reported above with the earlier case studies suggests, however, that even these most commercially-oriented sites can provide a fruitful data regarding their function as home-like spaces where domestic practices and processes can be refined, and emotional relationships formed and fostered. In Summary As convergence results in what Turow and Kavanaugh call “the wired homestead”, our case studies show that physically home-based domestic interests and practices – what could be called “home truths” – are also contributing to a refiguration of the private/public interplay of domestic activities through online dialogue. In the case of Dogtalk, domestic space is reconstituted through virtual spaces to include new definitions of family and memory. In the case of loobylu, the virtual interaction facilitates a development of craft-based domestic practices within the physical space of the home, thus transforming domestic routines. Jamie Oliver’s and Nigella Lawson’s sites facilitate development of both skills and gendered identities by means of a bi-directional nexus between domestic practices, sites of home labour/identity production and public media spaces. As participants modify and redefine these online communities to best suit their own needs and desires, even if this is contrary to the stated purposes for which the community was instituted, online communities can be seen to be domesticated, but, equally, these modifications demonstrate that the activities and relationships that have traditionally defined the home are not limited to the physical space of the house. While virtual communities are “passage points for collections of common beliefs and practices that united people who were physically separated” (Stone qtd in Jones 19), these interactions can lead to shared beliefs, for example, through advice about pet-keeping, craft and cooking, that can significantly modify practices and routines in the physical home. Acknowledgments An earlier version of this paper was presented at the Association of Internet Researchers’ International Conference, Brisbane, 27-30 September 2006. 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The Wired Homestead: An MIT Press Sourcebook on the Internet and the Family. Cambridge, MA: MIT Press, 2003. Citation reference for this article MLA Style Brien, Donna Lee, Leonie Rutherford, and Rosemary Williamson. "Hearth and Hotmail: The Domestic Sphere as Commodity and Community in Cyberspace." M/C Journal 10.4 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0708/10-brien.php>. APA Style Brien, D., L. Rutherford, and R. Williamson. (Aug. 2007) "Hearth and Hotmail: The Domestic Sphere as Commodity and Community in Cyberspace," M/C Journal, 10(4). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0708/10-brien.php>.