Dissertations / Theses on the topic 'Sales Distribution'
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1
Belinger, Jan. "Direct sales and its impact on Automotive distribution." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359265.
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This masters thesis aims to explore the possible implementation of the direct distribution model within the automotive industry. The goal is to outline the possible distribution strategy, using the direct distribution model, for an auto manufacturer. The theoretical background and cases that are used to describe the practical usage of the model are based on a secondary research. More specific aspects of the distribution model are then based on interviews conducted with professionals from the automotive industry. The proposed distribution strategy consists of combination of several direct distribution models. Different models are used due to the distinct nature of the products, considered in the process of new distribution model design. The implementation would allow the OEM to gain more control over the distribution process and create more efficient distribution system.
2
SJÖLANDER, REBECCA, and LENA LANGEGGER. "Multi-channel Sales Distribution- Should Online Retailers Expand Offline?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17381.
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The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is entering a mature state. Online fashion companies now have to consider new strategies to further evolve their businesses. Innovative Online companies have taken action towards a multi-channel sales distribution strategy, some have even gone as far as adopting an omni-channel approach. With that statement, this study attempts to add different insights to the topic by focusing on the issue of online expanding offline from a company point of view. Empirical data included company and industry specialist interviews as well as a questionnaire that was used for pre-research and developing propositions. This resulted in three findings that involved both advantages and disadvantages in Online fashion retailers evolving offline. Firstly, whether or not an Online fashion company should expand offline depends entirely on the ambition level and type of company interviewed. Secondly, it can be concluded that Online fashion companies have the desire to keep their current business model, though they cannot continue with the same strategy in the long run. Lastly, if an offline presence is established, a traditional expansion strategy cannot be used, but innovative concepts are required (mixed realities). If this strategy is taken seriously, expanding offline could be the solution to reach a higher level of online retailing and company success.Program: Master Programme in Fashion Management
3
Piovesana, Beatrice <1993>. "Application of the International Sales Accelerator for sales and distribution strategies of Italian Luxury Brand Manufacturers in the German Market." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12335.
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This study investigates the relevance and applicability of the International Sales Accelerator (ISA) method through an analysis of the Italian luxury brand manufacturers’ expansionary process in the German market. The existing literature treats the ISA steps separately without providing a detailed description of what this methodology implies and its applicability. This research provides a deep explanation of the ISA methodology; finds a common pattern in the expansionary process of the investigated brands; analyses the distribution choices of these brands as part of a dynamic and sequential process; and evaluates the existence of pattern matching between the ISA procedure and the process followed by the brands. The findings define a common pattern in the selected brands’ expansionary process. This latter is characterized by a ranking of the main German cities as preferred locations to host the Italian luxury brands’ presence (Berlin; Munich; Hamburg; Düsseldorf; Frankfurt and Cologne) and by a sequential choice of the distribution channels: they firstly enter in the market through wholesalers’ intermediation, secondarily they ensure their presence in the most prestigious department stores, then establish new monobrand stores in illustrious selected locations and further expand through complementary distribution channels (outlet stores, travel retail stores and digital channel). Some exceptions to this pattern, suggest that differences in the firm’s financial resources and brand awareness can affect the path of their expansionary process. The process matching procedure led to partial results, due to lack of data, thus confirming only partially the relevance and applicability of the method to the selected industry.
4
Verdugo, Orietta Parra. "Coordination of inventory distribution & price markdowns for clearance sales at Zara." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59180.
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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Global Operations Program at MIT, 2010.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 83-86).
There is an essential need in the retail industry, of integrating inventory planning and pricing strategies. In the fast-fashion world of retail, inventory is treated as a perishable item leading to short selling periods. It is a common practice for retailers to liquidate unsold merchandise via clearance markdown policies. Joint marketing and production decisions are important and challenging in retailing. Clearance sales depend on the pricing, seasonal effects, and the assortment of goods available to the customer. Errors in inventory distribution and clearance pricing result in loss of potential revenue or excess inventory to be salvaged. In the case of Spanish-based retailer Zara, thirteen percent of annual revenues are attributed to clearance sales. To maximize these revenues a supply chain tool is designed to facilitate the inventory distribution decisions for the clearance season while considering price markdowns. A two part linear optimization model considers the demand forecast, pricing decisions, and logistic costs in determining the allocation of excess inventory. The business case is very similar to other retailers where revenues need to be maximized. However, Zara's business model and vertically integrated supply chain makes this case very unique. In a forecast error comparison test, the proposed solution improved the forecast error from 8 to 4 percent in respect to the current forecast process.
by Orietta Parra Verdugo.
S.M.
M.B.A.
5
Horáková, Miriam. "The economic analysis of the company O-I Sales and Distribution Czech Republic, Ltd." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11060.
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The objective of the diploma paper is to outline the economic situation of the company O-I Sales and Distribution Czech Republic, Ltd. The initial effort was to lay down the economic theory. This section describes the methodics that are applied in the practical part of the diploma paper. The practical part is concentrated on four thematic sections: describtion of the company, financial analysis of the company, calculation of bankruptcy indicators, concretely the ratio ZETA from Prof. Altman and the index IN95 and the implementation of creditworthy indicators, namely the model of the vitality from Harry Pollak and the system Balanced Scorecard. Some deficiencies, solution and measures are than refered on the basis of this analysis. The confrontation of the applied methodologies is made at the close of the diploma paper.
6
Grenblad, Daniel, and Pernilla Rosén. "Internet : A sales channel in the airline industry." Thesis, Linköping University, Department of Management and Economics, 1999. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-511.
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The social change, with Internet as one of its innovations, is changing the way business is conducted. The main objective is to study and get a better understanding of the use of Internet as a new sales channel when there already exist a sales channel including middlemen. A description is made covering the decision situation and three areas that are affecting the decision - relationships to the middlemen, added value in the channels, and financials. European airlines as represented i Sweden and US airlines were interviewed. For explorative purposes interviews have been made with travel agents. No primary data is collected from the travel customers. Security issues and other barriers for Internet adoption are not studied. The conclusion of the study is that managers should focus on action more than"rational decison making". If the middlemen will be bypassed it is important to communicate with them. It is also necessary to have upper management's support. One of the driving forces for implementing Internet as a sales channel in the airline industry is to create customer ownership. Three generic formats for doing so is identified - learing relationship, verical facilitator, and meta intermediary.
7
Li, Lafin Jing, and Phruti Vutta-Abhai. "Chinese are Coming! : The Development of Sales offices and Distribution Cluster by Chinese SMEs in Europe." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-998.
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Nowadays, China is one of the most focused countries in the world since it has a very high potential to overwhelm the world market. As a result, we can find lots of articles and discussion about the activities of internationalization and relocation of many inter-national firms (both MNEs and SMEs) in China. Those firms moved to China in order to either serve the huge Chinese domestic market or enjoy the cheap production costs to supply the global market. However, there is one phenomenon that is not new and seldom has researches discussing about it. This is the fact that there are also a lot of Chinese entrepreneurs who moved out of China and located in other countries. In this re-search, we study about some Chinese firms which set up their sales agencies in the sales offices and distribution clusters in four European countries which are Poland, Spain, Portugal and Italy. We focus our study on the internationalization process of those Chi-nese firms, the rationales and factors influencing the location-decision and clustering and the rationales of choosing the specific countries in Europe. However, we have our latent objective, which is to stimulate more discussion and research on this interesting phenomenon since there are few researches on it.
In our research, we find that there are similar patterns of internationalization process and location-decision of Chinese firms nevertheless the differences in background and types of business they have. They have some common rationales to undertake interna-tionalization, like to avoid fierce competition in the previous market, or to find new business opportunities and so on. Most of Chinese firms are still in the initial step of in-ternationalization process, and a very common way to fulfil their internationalization is by either the Chinese owners immigrating or registering a new firm in the host countries. The help from their friends and relatives who are often earlier arrivals in the host coun-tries and the strong connection with the suppliers in China are their competitive advan-tages. However, they have encountered some common problems, such as cultural issues, like language barriers and communication problems; lack of knowledge about local market and political issues. For localization or the way they choose their locations, we find some common locational factors, like market size, degree of competition, government policy (mainly on immigration policy), connectivity, safety, transaction costs and ethnic contacts. For the last section of our study, cluster, we find that the formation of cluster are based mainly on potential benefits of cluster, such as ability to attract more customers(market size), benefits from collaboration and information sharing, availabil-ity of specialized services and supporting firms. At last, we find a lot of interesting top-ics for future research.
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Bergestuen, Trond. "Insights into the Complex Relationship between Independent Manufacturers' Representatives and Their Principals." Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1707323/.
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Independent manufacturers' representatives (IMRs) are companies that sell products on behalf of manufacturers (principals), typically on a commission basis. IMRs offer principals specialized knowledge about product areas or markets, and they can function as attractive supplements or replacements for in-house sales units. The literature on IMRs' allocation of resources to their principals and the downstream impact on performance is underexplored. A paucity of published research exists using actual IMR sales and commission data, likely because this data is difficult to collect due to its sensitive nature. This dissertation fills this gap by exploring the influence of principals' use of sales controls, how these controls impact the psychological climate that arises between IMRs and their principals, and the downstream impact on IMRs' allocation of sales resources and the sales volumes actually produced. Furthermore, this dissertation answers the call for research on the impact of principal's use of house territories and house accounts, through the lens of the IMR. The dissertation features three essays. The purposes are: to identify gaps in existing IMR research in order to provide directions for future research in this domain; to explore the influence of the principal's sales controls on the psychological climate between the principal and IMR and the downstream impact on IMR allocation of sales resources and sales performance; and to develop theoretical and practical insights about the impact of principals' use of house accounts, i.e. customers served by an in-house sales organization, inside or outside IMRs' territories.
9
Abo, Ismail Yasser. "La commercialisation en ligne et l'exclusivité territoriale." Thesis, Montpellier 1, 2010. http://www.theses.fr/2010MON10059.
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Le commerce électronique a suscité une véritable révolution commerciale. En raison de sa nature dématérialisée et transfrontière, il a fait naître de nouvelles interrogations pour le juriste autour l'impact de ce type particulier de commerce sur les angles de la vie économique. Un de ces angles importants est le réseau de distribution qui organise une répartition géographique de la clientèle dans la mesure où le distributeur agréé bénéficie d'un monopole de commercialisation sur un territoire déterminé. Ainsi, la commercialisation en ligne peut constituer un frein puissant à l'exclusivité territoriale car elle constitue, par sa nature même, une distribution "sans ancrage". C'est la raison pour laquelle nous avons opté pour analyser l'impact de la commercialisation en ligne sur l'exclusivité territoriale en traitant les moyens suggérés pour contrôler celle-là afin de préserver les droits conférés par cette exclusivité territoriale. Nous étudierons dans une première partie l'impact de la commercialisation en ligne sur le respect de l'exclusivité territoriale par les parties de contrat de distribution exclusive. À un autre stade, on présentera dans une seconde partie une étude analytique de la situation juridique de tiers à l'égard de notre problématique, en distinguant entre la situation juridique des autres distributeurs agrées dans le même réseau d'une part, et la situation juridique des revendeurs parallèle sur l'Internet d'autre partThe E-commerce has caused a true commercial revolution. Due to its dematerialized and cross-border nature, it raises new interrogations in front of the lawyers about the impact of this particular type of commerce on the angles of the economic life. One of these important angles is the distribution network which divides the client on a geographical basis to the extent that the approved distributor has a monopoly of distributing the contracted products within a fixed territory. Thus, E-commerce may constitute a powerful barrier to the territorial exclusivity because it constitutes, by its very nature, a distribution “without boundaries”. This is why we went towards analyzing the impact of online sales on the territorial exclusivity. While treating this subject we will explore the means suggested to control the online sales in order to preserve the rights conferred by the territorial exclusivity. We will study in the first part the impact of online sales on the respect of the territorial exclusivity by the parties of exclusive distribution contract. At another stage, we will present in the second part an analytical study of the legal situation of third parties with regard to our subject, while distinguishing between the legal situation of the other distributors members in the same network on one hand, and the legal situation of the parties involved in online parallel sales on the other hand
10
Ponelis, S. R. (Shana Rachel). "Data marts as management information delivery mechanisms: utilisation in manufacturing organisations with third party distribution." Thesis, University of Pretoria, 2002. http://hdl.handle.net/2263/27061.
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Customer knowledge plays a vital part in organisations today, particularly in sales and marketing processes, where customers can either be channel partners or final consumers. Managing customer data and/or information across business units, departments, and functions is vital. Frequently, channel partners gather and capture data about downstream customers and consumers that organisations further upstream in the channel require to be incorporated into their information systems in order to allow for management information delivery to their users. In this study, the focus is placed on manufacturing organisations using third party distribution since the flow of information between channel partner organisations in a supply chain (in contrast to the flow of products) provides an important link between organisations and increasingly represents a source of competitive advantage in the marketplace. The purpose of this study is to determine whether there is a significant difference in the use of sales and marketing data marts as management information delivery mechanisms in manufacturing organisations in different industries, particularly the pharmaceuticals and branded consumer products. The case studies presented in this dissertation indicates that there are significant differences between the use of sales and marketing data marts in different manufacturing industries, which can be ascribed to the industry, both directly and indirectly.Thesis (MIS(Information Science))--University of Pretoria, 2002.
Information Science
MIS
unrestricted
11
Cuba, Legua Cynthia Giuliana. "Diseño de la implementación del módulo Sales & Distribution del sistema ERP SAP R/3 en una empresa comercializadora : estudio de caso." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2006. http://tesis.pucp.edu.pe/repositorio/handle/123456789/999.
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La presente tesis presenta un diseño de implementación del módulo Sales &
Distribution del ERP SAP R/3 en una empresa comercializadora peruana importante
en el sector, esta tesis muestra el análisis y diagnóstico de los procesos principales de
la Distribución considerándose la venta y los traslados entre centros de la misma
empresa, también se analiza el funcionamiento interno del Centro de Distribución
como la estructura organizativa y los sistemas informáticos involucrados.
En base a dicho análisis se establecen mejoras en los procesos de distribución
apoyados también en el empleo de la herramienta informática SAP R/3 que integra la
información optimizando la toma de decisiones en los niveles operativos, tácticos y
estratégicos.
La tesis tiene como objetivo general evaluar, diagnosticar y diseñar los procesos de
expedición en la empresa en estudio de modo que ésta pueda responder rápidamente
a los cambios en el negocio teniendo la información correcta en el momento correcto.
Adicionalmente tiene como objetivo específico diseñar el módulo Sales & Distribution
del Sistema ERP SAP R/3 para lograr la integración de la información y la
automatización de los procesos con el fin de optimizar y mejorar el desempeño de la
empresa en la Cadena de Suministro.
El trabajo desarrollado en esta tesis permite configurar toda la información necesaria
para introducirla al sistema SAP, con el fin de activar el módulo relacionado a la
expedición y lograr un mejor flujo de materiales e información en los procesos de
distribución.
Con la propuesta presentada en esta tesis se mejora la información para la toma de
decisiones, el cumplimiento en la entrega a los clientes internos y externos, así mismo
se reduce el recorrido, se mejora la utilización del recurso humano y se aprovecha el
sistema informático en toda su magnitud.Tesis
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CARVALHO, ALESSANDRO BORGES DE. "INTEGRATED INFORMATION SYSTEMS FOR SUPPLY CHAIN MANAGEMENT: A STUDY FROM THE PERSPECTIVE OF THE DISTRIBUTION AND SALES OF SONY ELECTRONICS IN BRAZIL." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7737@1.
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A gestão da cadeia de suprimentos (Supply Chain Management -
SCM) vem
sendo introduzida com o intuito de gerar vantagens
competitivas através de uma
redução de custos ao longo da cadeia e de um aumento no
nível de serviço
prestado aos clientes. A tecnologia de informação é um
viabilizador para o
sucesso da SCM, onde os sistemas (ou aplicativos, ou
softwares) têm um papel
muito importante. A presente dissertação tem como objetivos
propor um modelo
de referência que incorpore os principais sistemas de
informação (SI) integrados
utilizados para SCM e aplicá-lo de forma a analisar os
principais macro-processos
de negócio de uma empresa de eletroeletrônicos na forma de
um estudo de caso
sob a perspectiva da distribuição e vendas. Esta análise é
feita em conjunto ao
mapeamento dos macro-processos de negócios da empresa. A
empresa escolhida
foi a divisão da Sony Electronics que atua no Brasil como
Sony Brasil Indústria e
Comércio Ltda, que nesta dissertação é chamada de Sony
Brasil. O estudo de caso
contou também com dois operadores logísticos e com um
grande varejista que
fazem parte da cadeia de suprimentos da Sony Brasil. A
metodologia científica
incluiu: uma revisão bibliográfica da literatura referente
ao tema; diversas
entrevistas estruturadas e não estruturadas; observações
diretas e visitas in loco
em diversas instalações pertencentes à cadeia analisada.
Esta dissertação é
concluída com uma análise crítica da SCM da Sony Brasil sob
a perspectiva dos
sistemas de informação voltados para as atividades de
distribuição e vendas.Supply Chain Management (SCM) - has been introduced aiming to create competitive advantages through cost reduction alongside the chain and of an increase of service rendered to clients. IT (Information Technology) makes feasible the SCM success, where the systems (or application or softwares) play a very important role. The current dissertation has as objectives to propose a reference pattern which incorporates the main integrated information systems utilized for SCM and employ it in order to form, map and analyse the main macro business processes of an electro-electronical company in the form of a case study, under distribution and sales perspective. This analysis is conducted together with the mapping of the macro business processes of the company. The chosen company was Sony Electronics division, which acts in Brazil as Sony Indústria e Comércio Ltda that in the dissertation is called Sony Brazil. The case study also counted on with two logistic operators and with a big retailer which are both part of Sony Brazil supply chain. The scientific methodology included: bibliographic review of literature relating to the theme; several structured and non-structured interviews and direct observations; and in loco visits, in several facilities belonging to the analysed chain. This dissertation is completed with a critical analysis of Sony Brazil SCM, under the information systems perspective backed to distribution and sales activities.
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Sagatelov, Rouben. "Survey Design and Analysis for Energy Statistics." Case Western Reserve University School of Graduate Studies / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=case1196393317.
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Chang, Jen-Yun. "Impact of the internet as a direct sales channel on established distribution channels and the management of channel conflict : an exploratory study in the Taiwanese IT industry." Thesis, University of Edinburgh, 2009. http://hdl.handle.net/1842/5965.
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The internet has had a profound effect on communication, entertainment, buying, and selling (Webb 2002) and, in particular, as a distribution channel (Van den Poel and Leunis 1999). Increasingly companies in a variety of industries have established their own online direct sales channels instead of merely relying on conventional intermediaries (Coughlan et al 2006). Hence, multi-channel distribution strategies, combining both off- and online channels are being adopted. Frazier (1999:232) argues: “The utilization of multiple channels of distribution is now becoming the rule rather than the exception”. Companies which combine physical and web channels have been referred to as “clicks and mortar,” “bricks and clicks,” “surf and turf,” “cyber-enhanced retailing,” or “hybrid e-commerce,” (Gulati and Garino 2000; Steinfield et al 2002 a b; Agatz et al 2008; Sharma and Mehrotra 2007). Despite the apparent popularity of internet channels, adding an internet channel to the distribution mix creates potentially significant challenges for channel managers (Webb 2002). A major concern is that by going multi-channel, a firm might face ‘channel conflict’ between channel members (Sharma and Mehrotra 2007). As Rosenbloom (2007:7) claims: “Perhaps the most significant obstacle to building successful multi-channel strategies is the emergence of conflict between the different channels used for reaching customers”. The main objective in this study is to explore the impact of the internet as being a distribution channel within the multi-channel system. Three research issues which have seldom been discussed in previous literature are explored in this study. These three questions are: Q1: What are the factors encouraging manufacturers to develop the internet channel, especially manufacturers with a well established distribution channel? Q2: What are the channel design patterns of the multi-channel structure? Q3: How can channel conflict arising from the development of the internet channel be minimized? Interview was utilized as a main data collection method in this research. A total of 25 interviews were conducted and the majority of interviewees are managers in Taiwanese IT companies. The main product lines in their firms included wireless equipment, DRAM module, motherboard, and scanner. In addition, a wide range of documents were examined as a secondary data source and compared with data from the interviews. According to the statements from interviewees, six main factors were identified as encouraging the manufacturer to develop the internet channel. These are: (1) customer information management, (2) retailer management issue, (3) launching a new product, (4) to be a secondary channel, (5) management support, and (6) me-too strategy. Furthermore, it seems that when firms are at the different stages of the product life cycle, managers would design their multi-channel structure into different patterns. In addition, a further two conflict resolution styles, communication and differentiation, were found in the sample of firms studied which have seldom been mentioned in previous research and firms appear to adopt different conflict resolution styles according to stage in the product lifecycle.
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Habib, Nawel. "La valeur perçue de l'expérience de magasinage : une application aux enseignes de grande distribution française." Thesis, Lyon 3, 2012. http://www.theses.fr/2012LYO30046.
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Le secteur de la distribution est marqué, depuis quelques années, par de nombreuses transformations dues à une concurrence accrue, un contexte de crise économique caractérisé par une baisse du pouvoir d'achat et, surtout, par l’évolution des comportements des consommateurs. Face à ces évolutions, les enseignes de distribution ont cherché à faire évoluer leur regard du produit à la relation avec de nouvelles offres de lieux de vente. L’objectif de cette recherche est de montrer comment l’individu perçoit la valeur de l’expérience de magasinage et dans quelle mesure elle peut influencer sa fidélité à l’enseigne. Une échelle de mesure de la valeur perçue de l’expérience de magasinage a été développée et testée dans un contexte de grande distribution française auprès de 371 clients. Elle met en exergue quatre facettes de la valeur perçue : la valeur utilitaire, la valeur hédonique, la valeur sociale et la valeur altruiste. Nos résultats montrent que la valeur de l’expérience de magasinage a un pouvoir explicatif du comportement de fidélité à l’égard de l’enseigne de distributionThe current context in which the retailers operate is characterized by many transformations due to increased competition, an economic crisis characterized by a decline in purchasing power and, particularly, by changes in consumer behavior. Responses to these developments, retailers have evolved their product orientation to the relationship with new stores’ offers. The objective of this research is to show how a customer perceives the value of the shopping experience and to what extent it can influence his loyalty to the brand. A scale measuring the perceived value of the shopping experience was developed and tested in the context of French retailing with 371 customers. It highlights four aspects of perceived value: the utilitarian value, hedonic value, social value and altruistic value. Our results show that the value of the shopping experience has an impact of behavioral loyalty towards the retail brand
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Štencel, David. "Analýza prodeje hudby prostřednictvím Internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15947.
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The aim of this thesis is to create a comprehensive view of current developments in the music market, to explore the position of digital distribution in comparison to the distribution in the high street shops and to analyze current trends in the distribution of digital music. At the same time, this thesis could be interesting for readers because, today there is no current publication in Czech, in which the subject would be so comprehensively addressed. The goal of the first chapter is to briefly map the distribution of intangible goods and services over the Internet. The second chapter aims to analyze the distribution of digital music, to compare its success with distribution in the high street shops and examine current trends and possible future developments. The aim of the final chapter is to examine the services of the most important digital music distributors in the world as well the Czech market and also point out weaknesses and opportunities for improving customer service.
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Munde, Gail Marie. "An Examination of Selected Product Characteristics Associated with the Sales Success of Nontheatrical Film and Video Works." Thesis, University of North Texas, 1990. https://digital.library.unt.edu/ark:/67531/metadc331458/.
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The purpose of this study was to test assumptions made about characteristics of nontheatrical film and video works that were thought to contribute to the frequency with which the works were purchased. This study proposed and tested three variables for which relationships to the sales success of nontheatrical film and video works were hypothesized, as well as four variables about which no hypotheses were forwarded.
Nineteen film and video distribution organizations contributed unit sales data for the period 1982-1987 on 151 works copyrighted between 1982 and 1984. These data were analyzed for relationships between sales totals and 1) curricular significance of the works' subjects, 2) relevance to general reading interest in the works' subjects, 3) intensity of competition faced by the works, 4) the works' Dewey classifications as compared to the composition of typical K-12 school library book collections, 5) the series or non-series status of the works, 6) the media format(s) in which the works were available for purchase and 7) the sources of the works' production financing.
Analyses of correlation and association were performed and no significant relationships were found between sales and curricular significance of the works' subjects, or their relevance to general reading interest. Some evidence was presented to suggest a significant association between the intensity of competition faced by a work and its eventual sales. None of the hypotheses about these variables was supported. However, the four remaining variables were found to be significant, or to approach significance, as correlates or associates of sales success.
The best predictor of sales for works intended for the K-12 school market was the work's Dewey Decimal classification. Other important findings included associations between high sales and intense product competition, between high sales and non-series status, between high sales and availability for purchase in 16mm film and between high sales and works that had been financed by the distribution organization.
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Ferreira, Arnaldino Manuel Campelo. "Qualidade, satisfação e fidelização de clientes em centros de fitness : Adaptação, validação e aplicação de instrumentos para a sua avaliação." Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29465.
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Ferreira, Arnaldino Manuel Campelo. "Qualidade, satisfação e fidelização de clientes em centros de fitness : Adaptação, validação e aplicação de instrumentos para a sua avaliação." Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/9828.
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Ferreira, Vítor Nuno Gomes Pinto. "Avaliação da qualidade dos serviços prestados em piscinas cobertas, na zona raiana do Alto-Minho." Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29479.
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Barros, Tatiana Ferrara. "As atividades de trade marketing aplicadas ao setor farmacêutico." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19012016-152801/.
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Devido ao aumento da concorrência no ponto de venda, maior atenção tem sido dedicada aos canais de distribuição. Além disso, é preciso conquistar a preferência do consumidor no momento da compra. Por esse motivo, diversas empresas têm inserido em suas estruturas organizacionais uma área chamada Trade Marketing. O mesmo fenômeno ocorre no setor farmacêutico: os medicamentos genéricos, similares e referencia competem pela preferência dos consumidores. Este fato contribui para a criação de departamentos de Trade Marketing nas indústrias farmacêuticas. O Trade Marketing pode proporcionar a integração entre produtores, atacadistas e varejistas, trabalhando no relacionamento com os canais de distribuição. Entretanto, é ainda um tema recente e pouco estudado na academia e, por isso, existem lacunas a serem exploradas. Dentre os assuntos mais abordados na literatura encontram-se estudos de Trade Marketing no setor alimentício. Assim, restam lacunas a respeito das atividades de Trade Marketing desenvolvidas no setor farmacêutico. Portanto, o objetivo do presente estudo é verificar como ocorre o processo de desenvolvimento das atividades de Trade Marketing na indústria farmacêutica. Para atingir o objetivo proposto, realizou-se uma pesquisa de caráter exploratório e qualitativo. Utilizou-se como método o estudo de casos múltiplos. A pesquisa de campo foi realizada em quatro indústrias farmacêuticas e a principal fonte de informação foi entrevistas com os gestores da área de Trade Marketing. Por meio da pesquisa, foi possível definir as atividades de Trade Marketing desenvolvidas pelas empresas estudadas. Além disso, é perceptível que os departamentos de Trade Marketing mais desenvolvidos são aqueles que trabalham com linhas de produtos com maior concorrência, como os medicamentos genéricos.Due to the raising competition in point of purchase, more attention has been dedicated to the distribution channels. Moreover, it is necessary to conquer the consumers´ preference while shopping. For this reason, several companies have created Trade Marketing areas in their organizational structure. The same happens in the pharmaceutical sector: drugs companies compete for bigger market share. This fact contributes to the creation of Trade Marketing departments on the pharmaceutical industries. Trade Marketing can help integrate producers, wholesalers and retailers, build relationships in the distributions channels. However, there is a lot of research yet to be done. The academy has only stablished benchmarking studies concerning the food industry. So, there still gaps to be filled about the Trade Marketing activities in the pharmaceutical sector. Therefore, this study´s aim is to verify how the development process of Trade Marketing activities has been happening in the pharmaceutical industry. In order to achieve such objectives, an exploratory and qualitative research has been conducted, applying multiple case study method. The empirical research, which had, as main source of information, interviews with Trade Marketing managers, took place in four pharmaceutical industries. This research made possible to define the Trade Marketing activities developed by the studied companies. Furthermore, was recognisable that the more competitive was the market, the more developed were the Trade Marketing departments, e.g. generic drug companies.
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Magalhães, Marcelo Samuel da Costa. "Processos de decisão de compra de produtos de higiene pessoal entre dois canais: farmácia e supermercado." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-18022010-142017/.
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A concorrência transversal ou sobreposta entre os canais de varejo é uma realidade observada em todo o mercado de consumo brasileiro. Em um caso específico, farmácias e supermercados travam atualmente uma disputa pelo consumidor na venda de produtos de higiene pessoal. Essa disputa deveria ser ganha pelos supermercados que, com suas economias de escopo e escala, conseguem vender a preços mais baixos. No entanto, não é isso que se oberva no contexto atual: as farmácias vêm aumentando a sua participação de mercado na venda de produtos de higiene pessoal. Atento a este cenário, este trabalho se propôs a observar o processo de decisão de compra do consumidor para verificar porque uma parte do mercado opta por comprar produtos em vários canais diferentes. Um modelo que pretende explicar o fenômeno foi formulado por Blackwell, Miniardi e Engel e afirma que existem fatores que influenciam o clássico Processo de Decisão de Compra, tornando-o parte de um continuum que vai da Solução Estendida do Problema (SEP) até a Solução Limitada do Problema (SLP). Na SLP, o reconhecimento da necessidade leva à ação de compra, sem maiores buscas de informações ou avaliações. Não há o senso de fidelidade, mas é possível que a mesma compra se repita várias vezes até que um outro estímulo faça o consumidor mudar sua decisão. Esse modelo foi avaliado neste estudo por meio da coleta de 600 entrevistas na cidade de São Paulo, durante o período de 12 de maio a 07 de junho de 2009, com compradores de produtos de higiene pessoal e foi constatado que, em média, metade dos consumidores desenvolve um processo de decisão de compra mais próximo da SEP, enquanto a outra metade fica mais próxima da SLP. Os consumidores mais próximos da Solução Limitada do Problema não vêem diferença de preços, variedade ou conveniência de compra de produtos de higiene pessoal nos dois canais, farmácia e supermercado, e, portanto, compram em ambos, além de outros canais, os produtos de higiene pessoal. Em outras palavras, voltando ao modelo de Blackwell, Miniardi e Engel, o reconhecimento da necessidade leva à ação de compra, sem maiores buscas de informações ou avaliações.Channel blurring is a reality in several segments of the Brazilian consumer market. Nowadays, in a specific case, pharmacies and supermarkets engage in a dispute for the consumer in their attempt to sell hygiene products. This dispute should be won by supermarkets: their economies of scope and scale should allow selling these products at cheaper prices. However, this is not what is being observed on today context: pharmacies have been increasing their market share of personal hygiene products. Aware of this scenario, the purpose of this study is to analyze the consumer decision making process in order to understand why part of the market opts to shop for hygiene products in various different channels. A model that proposes to explain this phenomenon was formulated by authors Blackwell, Miniardi and Engel and it states that existing factors influence the decision making process, turning it part of a continuum that goes from the Extended Decision Making (EDM) to the Limited Decision Making (LDM). On LDM, the problem recognition leads to a purchasing behavior without major search for information or evaluations. There is no sense of loyalty, but it is possible that the same purchase repeats itself numerous times until a new stimulus make the consumer change its choice. This model was evaluated in this study by collecting 600 interviews in the city of São Paulo, during the days from the 12th of May to the 07th of June, 2009, among consumers of personal hygiene products. It was found that, on average, half of the consumers develop a decision making process closer to the EDM, while the other half is closer to the LDM. Consumers closer to the Limited Decision Making do not see differences in price, variety or shopping convenience for personal hygiene products on both channels, pharmacies and supermarkets, and, therefore, shop these products on both channels, along with other channels. In other words, coming back to Blacwell, Miniardi and Engel´s model, the problem recognition leads to a purchasing behavior without further search for information or evaluations.
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Vincens, Daniel. "Návrh na zlepšení skladového hospodářství ve společnosti ICE invest spol.s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224644.
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This thesis presents an evaluation of the proposals and optimizing inventory management at ICE invest spol. s r.o. The theoretical part defines basic concepts regarding this issue, their classification and types of inventory control methods. It also describes the impact of each solution on the costs associated with them. The practical part analyzes the current state of inventory management in the company is also interested in the process of procuring, storing supplies and distribute them to individual branches. The aim of this analysis is to identify weaknesses and fix them with the best solutions that will lead to improvements in inventory management company.
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Baldy, Ngayo Christine. "Enabling Conditions for Organizational Change Production by Cross Functional Teams in Multinational Corporations : An In-Depth Multi Cases Study of the Marketing, Sales and Distribution Transformation in Pharmaceutical Multinational Companies." Phd thesis, HEC, 2011. http://pastel.archives-ouvertes.fr/pastel-00708802.
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In today's ever-changing, competitive business environment, cross-functional teams are an increasingly popular mechanism to implement major business transformations within multinationals. Yet empirical data (Kotter, 1995; Beer, Eisenstat and Spector, 1990; Beer, 2000; Stvetena and Damian, 2006) support for the prevailing view that such teams, unless they are well managed, lead to failure. By drawing on an in depth comparative study of one Pilot Team and four teams dedicated to marketing, sales and distribution transformation in two pharmaceutical companies, we examine under which internal conditions cross-functional teams dedicated to organizational change enable or hinder organizational change within multinational corporations. The findings suggest that they succeed best through high level coupling activities with the remainder of the organization during the early and the later phases of a project, when practicing shared leadership and when organized as a semi-structure. This study contributes to the literature on organizational change in transcending the paradoxical relationships between stability and change, to the literature on the practice-based approach in making more explicit the relationships between practices and organizations and provides implications for managers involved in major business transformations in multinational corporations.
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Fernandes, Júnior Aldo. "Conflitos e integração entre marketing e logística na definição do nível de serviços em vendas e distribuição de produtos um estudo de caso na indústria de bebidas." Universidade Federal de São Carlos, 2011. https://repositorio.ufscar.br/handle/ufscar/3386.
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Previous issue date: 2011-11-28Beverage industries in Brazil are in pursuit of improvements in customer services to fulfill the new marketplace needs, taking into consideration both the change in consumer, habits which now show a preference for healthier goods, and the recent growth in all social economic levels. The services that need more attention are the sales and distribution departments. The former because it is trying to improve the service level to adjust to the new reality, the latter because it faces the challenge of optimizing and properly playing its role in terms of performance and cost effectiveness. Considering that improvements in sales service levels may result in a worse performance and higher distribution costs, conflict between the areas are probable and expected, especially when each one is trying to improve results individually. The service level in sales within the beverage industry could be divided into components, for example: weekly visit frequency, visit duration, weekdays for visiting clients and deadlines for delivering the goods. The primary objective of this study is to verify two hypotheses: (a) whether the manner in which sales functions are organized affects performance and costs in beverage distribution and, (b) in that case, to which degree it quantitatively affects the company s expenses. In other words, to verify that service levels defined by the sales planning team and offered to clients directly reflects the performance and delivery cost for each service level component, with an associated specific cost. Once this cost aggregation is proved, the intention is to analyze and quantify it. In order to validate these hypotheses, a case study is developed in a typical beverage company in Brazil, which has already defined their new service levels without considering its effect on performance and distribution costs. As a consequence of these actions, the studied company had observed a significant rise in these costs and to revert the situation, has considered new alternatives to balance the sales service levels, regarding delivery costs and distribution performance. The company then decided to support the development of a technique known as territory compacting, aiming to improve logistics performance and reduce distribution costs while service levels remain unaffected. Among the precautions adopted to avoid possible service level deterioration, the studied company monitored client perception related to its distribution effectiveness, before and right after the territory compacting was implemented in the most relevantly attended city. Using the technique named Correspondence Analysis, client perception was then rated for various specific sales service levels to avoid damaging the most valued ones for each client. Main operational indicators in sales and distribution are also compared, taking into consideration variations of different periods in cities where territory compacting was applied. Bearing in mind the nature of this study and the participation of the research author, this case study can be sub-classified as action research.
As empresas de bebidas do Brasil buscam melhorar seu atendimento para satisfazer as necessidades do mercado atual, considerando as mudanças de hábitos dos brasileiros por produtos mais saudáveis e pela recente expansão de consumo em todas as classes sociais. As funções que merecem mais atenção neste trabalho são a comercialização e a distribuição. A primeira porque é a que tem buscado melhorar o nível de serviços em vendas para se ajustar às tais mudanças. Já a função distribuição ou entrega dos produtos aos clientes tem como principal desafio otimizar-se para cumprir seu papel em termos de desempenho e custos. Como a melhora nos serviços em vendas pode impactar em piores desempenhos e custos maiores na distribuição, é possível ocorrer conflito entre ambas as funções, especialmente quando cada uma delas busca otimizar-se individualmente. O nível de serviço em vendas na indústria de bebidas pode ser desdobrado em componentes, por exemplo: freqüência semanal de visitas a clientes, tempo de visita, dias da semana a ser visitado e prazo de entrega das mercadorias. O objetivo principal deste trabalho é verificar duas hipóteses: (a) se a forma como a função comercialização se organiza influencia o desempenho e os custos de distribuição de bebidas e, (b) existindo tal influência, em que grau ela ocorre, em termos quantitativos. Em outras palavras, que o nível de serviços em vendas, definido e oferecido aos clientes pelo planejamento da equipe de vendas, influencia o desempenho e o custo da entrega dos produtos, e que a cada componente do nível de serviços agrega-se um custo de distribuição. Comprovada a agregação desse custo, pretende-se analisá-la e quantificá-la. Para melhor avaliar essas hipóteses, desenvolve-se um estudo de caso em uma empresa típica do setor de bebidas no Brasil que, na busca pela melhoria de seus serviços em vendas, definiu sua ida ao mercado sem avaliar os reflexos dessa busca nos custos e desempenho da distribuição. Em razão disso, a empresa observou aumento significativo desses custos e para reverter a situação, procurou caminhos alternativos para balancear melhor o nível de serviço em vendas, considerando os custos e desempenho da distribuição. Para tanto, a empresa decidiu apoiar o desenvolvimento de uma técnica denominada adensamento de territórios como forma de melhorar seu desempenho logístico e reduzir seus custos logísticos sem deteriorar muito seu nível de serviço. Dentre os cuidados tomados para evitar esta possível deterioração do serviço, a empresa consentiu em realizar pesquisas com seus clientes antes e depois do adensamento na sua principal cidade de atuação. Com o uso da técnica estatística denominada Análise de Correspondência, avaliouse a percepção dos clientes em relação a alguns componentes do nível de serviço em vendas para, com isso, evitar prejudicar aqueles mais valorizados. Os principais indicadores operacionais de vendas e de distribuição também são comparados, avaliando suas variações em diferentes períodos e cidades em que o adensamento foi aplicado. Pela natureza do estudo e pelo tipo de participação do autor na pesquisa, este trabalho pode ser classificado como estudo de caso e pode ser subclassificado como pesquisa-ação.
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Ткачук, Роман Русланович. "Організація зовнішньоторговельних посередницьких операцій підприємства." Bachelor's thesis, КПІ ім. Ігоря Сікорського, 2019. https://ela.kpi.ua/handle/123456789/29187.
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Дипломна робота освітньо-кваліфікаційного рівня «бакалавр» на тему
«Організація зовнішньоторговельної посередницької діяльності (на прикладі ТОВ
«Дюпон-Україна»)» містить 110 сторінок, 20 таблиць, 9 рисунків, 3 формули.
Перелік посилань нараховує 50 найменувань.
Метою дослідження є: обґрунтування необхідності підвищення
ефективності каналів збуту підприємства.
Об'єктом дослідження є: управління посередницькою діяльністю в
каналах розподілення підприємства ТОВ «Дюпон-Україна».
Предметом дослідження є: стратегічні альтернативи підвищення
ефективності каналів збуту підприємства.
У роботі для досягнення поставленої мети було використано такі методи
дослідження: системний підхід (для дослідження проблем підвищення
ефективності каналів збуту підприємства); фінансово-економічний аналіз (для
дослідження діяльності підприємства); графічний (для наочного представлення
результатів дослідження); методи аналізу та синтезу; метод класифікації; метод
абстрагування; серед емпіричних було застосовано методи порівняння та
вимірювання; методи структурно-логічного та семантичного аналізу.
Результати дослідження можуть бути використані вітчизняними
торговельними підприємствами для підвищення ефективності управління
посередницькою діяльністю в каналах розподілення в сучасних умовах, зокрема
ТОВ «Дюпон-Україна».
Розроблена в дипломній роботі стратегія підвищення ефективності каналів
збуту підприємства була представлена на розгляд керівному складу ТОВ «ДюпонУкраїна», де було визнано можливість практичного застосування в майбутньому
окремих заходів та пропозицій.
Можливими напрямами продовження досліджень можуть бути
альтернативні шляхи просування товару підприємства на зовнішній ринок,
розроблення та обґрунтування іншої стратегії підвищення ефективності каналів
збуту підприємства.Bachelor's thesis "Increasing of the efficiency of import activities (for example "DuPont Ukraine" LLC.)" includes 110 pages, 20 tables, 9 drawings, 3 formulas. The bibliography list consists of 50 items. The purpose of the work is to: substantiate the need to increase the efficiency of the sales channels of the enterprise. The object of the research is: the management of brokerage activity in distribution channels of the company "DuPont Ukraine" LLC. The subject of the study is: strategic alternatives of improving the efficiency of sales channels of the enterprise. The following research methods were used to achieve the goal: a systematic approach (for studying the problems of increasing the efficiency of sales channels of the enterprise); financial and economic analysis (for studying the state of activity of the enterprise); graphic (for visual presentation of research results); methods of analysis and synthesis; classification method; method of abstraction; among the empirical methods of comparison and measurement were applied; methods of structural-logical and semantic analysis. The results of the study can be used by domestic trading enterprises to increase the efficiency of the management of brokerage activity in distribution channels in modern conditions, in particular "DuPont Ukraine" LLC. The strategy of increasing the efficiency of sales channels of the enterprise developed in the thesis was submitted to the management of “Dupont Ukraine” LLC, which recognized the possibility of practical application in the future of certain measures and proposals. Possible ways to continue research can be alternative ways to move the company's product to the foreign market, to develop and justify another strategy to increase the efficiency of the enterprise's sales channels.
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Bezděka, Václav. "Marketingová komunikace ve farmaceutickém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72210.
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This work is focused on marketing communication in the pharmaceutical industry. The theoretical part contains a description of the pharmaceutical market, a brief analysis of the marketing mix with a detailed focus on the individual instruments of promotion (personal selling, advertising, direct marketing, public relations and sales support). It also contains partial laws, regulations, standards which are used in marketing communication. The practical part contains an analysis of marketing communication practices of selected pharmaceutical manufacturer with a focus on medicine or drug Motilium. Following analysis and comparison of different tools of communication mix together with value of the costs of activities, as well as proposed ways to improve marketing communication process and recommendation.
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Castro, Alexandra Carla Barata. "As Vendas e o Espaço no Retalho: Modelos Econométricos Aplicados a um Grupi de Distribuição Alimentar Português." Master's thesis, Faculdade de Economia da Universidade do Porto, 2007. http://hdl.handle.net/10216/10797.
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Ciências EmpresariaisMaster Programme in Management Sciences
A dissertação que se apresenta enquadra-se na problemática da identificação dos factores determinantes para as vendas no mercado da distribuição, com enfoque no sector do retalho. O espaço em área de venda, identificado pelos retalhistas como o seu recurso mais dispendioso, assume um papel importante como factor explicativo das vendas, sendo dada relevância à sua influência ao longo de toda a investigação. Por outro lado, procura-se avaliar a importância do espaço e de outros factores para diferentes categorias de produtos e segmentos de loja. Este estudo serve-se de um exemplo representativo de lojas que operam no mercado português, pertencentes a um dos principais grupos retalhistas existentes, para avaliar esta problemática Relativamente à metodologia adoptada no estudo do grupo de retalho português recorreu-se a modelos econométricos - regressão linear, segmentação e modelos de mistura de regressão, usando informação da empresa e das suas insígnias. Concluiu-se que o espaço é um factor determinante para as vendas, cuja importância varia entre lojas, grupos de lojas e categorias de produtos. Estes resultados são importantes na tomada de decisão do retalhista, na medida em que contribuem para a realização de estudos de simulação de lojas, prevendo os efeitos das variações de vendas provocados por alterações de espaço. Os factores relacionados com o preço face à concorrência, rendimento per capita da população alvo e qualidade no atendimento também foram analisados e inferiu-se sobre a sua importância relativa. Os modelos de segmentação adoptados foram também úteis, porque permitiram identificar grupos homogéneos de lojas, facultando ao gestor informação útil para a definição de políticas direccionadas a estes grupos.
The following dissertation covers the field of identification of the determinant sales factors at the distribution market, with the emphasis on the retail sector. The sales area, which is considered by retailers as the highest investment outlay point, assumes an important role as explanatory sales factor and gets a relevant attention throughout the research according to its influential character. On the other hand, the ambition has been set to evaluate the importance of the retail sales area and of the other factors concerning various product categories and various segments of stores. This study operates with a representative example of stores working in the Portuguese market and belonging to one of the existing local retail groups, with the objective of analysing this problematic. As for the methodology applied to the study of the Portuguese retail group, the econometric models were chosen linear regression, segmentation, regression mixture models, survey information of the company in question and its store formats. To sum up, the sales area is a determinant sales factor, which importance varies between the stores, groups of stores and product categories. These results are relevant to the retail's decisions since they facilitate the realization of underlying studies predicting the effects of the sale variations provoked by sales area alteration. The factors related to the price contest in face of the competitors, the income per capita of the population as well as the service quality were analysed and studied its relative importance. The applied segmentation models proved to be useful since they allowed identify homogeneous store groups, delivering valuable information to the managers that facilitates the definition of particular attitude policies regarding these groups
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Barre, Thibaud. "L’application du droit de la concurrence au marché de l’automobile : contribution à l’étude du régime concurrentiel des biens complexes." Thesis, Montpellier 1, 2010. http://www.theses.fr/2010MON10058/document.
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L'objectif poursuivi par la Commission européenne à travers la réglementation de la concurrence consiste en l'intégration des marchés nationaux en un marché communautaire unique. À cet effet, l'exécutif européen a très tôt érigé le secteur automobile en vecteur privilégié de cette unification, établissant un régime concurrentiel des restrictions verticales insérées dans les accords de production et de distribution automobile plus efficient que ne l'est le régime général des restrictions verticales. Désireuse, dans un premier temps, d'appréhender toujours plus finement les réalités économiques du secteur, la Commission a par la suite pris conscience de l'importance des services après-vente dans le processus concurrentiel. Il y a alors là les deux pans du régime automobile. D'une part, une appréhension de la conjoncture économique du secteur, d'autre part une prise en compte de la nature complexe du bien automobile. Cette dernière, commune à tous les biens intégrant des droits intellectuels et auxquels sont intrinsèquement liés des services après-vente, justifie donc des règles de concurrence particulières ne bénéficiant pourtant qu'au seul bien automobile. L'objectif de ce travail de recherche s'est alors axé sur la distinction des deux pans du régime automobile afin d'identifier les dispositions commandées par la nature complexe, pour ensuite proposer leur application à l'ensemble des biens complexesThe European Commission's object through the regulations of the competition consists of the integration of the national markets within a unique community market. For that purpose, the European executive did present as soon as possible the car industry as a privileged vector of this unification, setting up a competitive system of the vertical limitations within the agreements of production and distribution more efficient than is the overall system. Willing, at first, to arrest always shrewdly the economic realities of the sector, the Commission came around the importance of after-sales services in the competitive process afterward. Here are then both sections of the car industry system. On one hand, an apprehension of the economic situation of the sector, on the other hand a consideration of the complex nature of the car goods. This last one, as for all the goods including intellectual rights and to whom are intrinsically linked after-sales services, justifies therefore particular rules of competition and yet benefiting the car industry only. The goal of this research work was then focused on the distinction of both sections of the car industry system, to identify the rules commanded by the complex nature in order to propose their application to the whole of the complex goods thereafter
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Біловодська, Олена Анатоліївна, Елена Анатольевна Беловодская, and Olena Anatoliivna Bilovodska. "Оцінка споживчо-збутового потенціалу регіонів України при розподілі промислової продукції." Thesis, Державний університет телекомунікацій, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64035.
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Визначено показники у структурі споживчо-збутового потенціалу регіонів України, виконано їх аналіз у 2010-2015 рр. та сформовано відповідний рейтинг. Згідно з результатами рейтингування з'ясовано, що м. Київ, Дніпропетровська та Донецька області є лідерами, а Чернівецька, Тернопільська та Закарпатська області – аутсайдерами.Определены показатели в структуре потребительско-сбытового потенциала регионов Украины, выполнен их анализ в 2010-2015 гг. и сформирован соответствующий рейтинг. Согласно результатам рейтингования установлено, что г. Киев, Днепропетровская и Донецкая области являются лидерами, а Черновицкая, Тернопольская и Закарпатская области - аутсайдерами.
The indicators in the structure of consumer and sales potential in Ukrainian regions are determined, their analysis was made in 2010-2015 and an appropriate rating was formed. According to the rating results, it was found that Kyiv, Dnipropetrovsk and Donetsk regions are leaders, while Chernivtsi, Ternopil and Transcarpathian regions are outsiders.
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Castro, Alexandra Carla Barata. "As Vendas e o Espaço no Retalho: Modelos Econométricos Aplicados a um Grupi de Distribuição Alimentar Português." Dissertação, Faculdade de Economia da Universidade do Porto, 2007. http://hdl.handle.net/10216/10797.
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Ciências EmpresariaisMaster Programme in Management Sciences
A dissertação que se apresenta enquadra-se na problemática da identificação dos factores determinantes para as vendas no mercado da distribuição, com enfoque no sector do retalho. O espaço em área de venda, identificado pelos retalhistas como o seu recurso mais dispendioso, assume um papel importante como factor explicativo das vendas, sendo dada relevância à sua influência ao longo de toda a investigação. Por outro lado, procura-se avaliar a importância do espaço e de outros factores para diferentes categorias de produtos e segmentos de loja. Este estudo serve-se de um exemplo representativo de lojas que operam no mercado português, pertencentes a um dos principais grupos retalhistas existentes, para avaliar esta problemática Relativamente à metodologia adoptada no estudo do grupo de retalho português recorreu-se a modelos econométricos - regressão linear, segmentação e modelos de mistura de regressão, usando informação da empresa e das suas insígnias. Concluiu-se que o espaço é um factor determinante para as vendas, cuja importância varia entre lojas, grupos de lojas e categorias de produtos. Estes resultados são importantes na tomada de decisão do retalhista, na medida em que contribuem para a realização de estudos de simulação de lojas, prevendo os efeitos das variações de vendas provocados por alterações de espaço. Os factores relacionados com o preço face à concorrência, rendimento per capita da população alvo e qualidade no atendimento também foram analisados e inferiu-se sobre a sua importância relativa. Os modelos de segmentação adoptados foram também úteis, porque permitiram identificar grupos homogéneos de lojas, facultando ao gestor informação útil para a definição de políticas direccionadas a estes grupos.
The following dissertation covers the field of identification of the determinant sales factors at the distribution market, with the emphasis on the retail sector. The sales area, which is considered by retailers as the highest investment outlay point, assumes an important role as explanatory sales factor and gets a relevant attention throughout the research according to its influential character. On the other hand, the ambition has been set to evaluate the importance of the retail sales area and of the other factors concerning various product categories and various segments of stores. This study operates with a representative example of stores working in the Portuguese market and belonging to one of the existing local retail groups, with the objective of analysing this problematic. As for the methodology applied to the study of the Portuguese retail group, the econometric models were chosen linear regression, segmentation, regression mixture models, survey information of the company in question and its store formats. To sum up, the sales area is a determinant sales factor, which importance varies between the stores, groups of stores and product categories. These results are relevant to the retail's decisions since they facilitate the realization of underlying studies predicting the effects of the sale variations provoked by sales area alteration. The factors related to the price contest in face of the competitors, the income per capita of the population as well as the service quality were analysed and studied its relative importance. The applied segmentation models proved to be useful since they allowed identify homogeneous store groups, delivering valuable information to the managers that facilitates the definition of particular attitude policies regarding these groups
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Gomes, Manuel Álvaro Ferreira. "Estratégia de desenvolvimento do associativismo desportivo : Uma Proposta para a quantificação do índice de satisfação dos praticantes." Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29473.
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Dissertação de Mestrado em Ciência do Desporto, área de especialização em Gestão Desportiva, apresentada à Faculdade de Ciências do Desporto e de Educação Física da Universidade do PortoPalavras chave: Organização; Estratégia; Marketing; Qualidade; Mudança organizacional e Índice de Satisfação do praticante desportivo.O presente estudo, assenta no pressuposto que as colectividades desportivas têm, ao longo de mais de um século, constituído um importante factor do desenvolvimento, assumindo-se como a célula base do sistema desportivo português, com reconhecimento expresso na legislação, desde 1976 em que foi consagrado na constituição enquanto valor de direito fundamental, e posteriormente, através de um vasto conjunto de leis, decretos-lei e portarias.Contudo, a visão secular, que tem sido o fio condutor das estratégias de gestão adoptadas pelos dirigentes desportivos, que criaram e conduziram clubes provindos de uma anterior era gloriosa, assente em modalidades olímpicas e que atenderam à lógica do mercado de massas, através da produção do espectáculo desportivo, mas que já não respondem às necessidades actuais.Procedeu-se ao estudo das organizações em geral e da organização desportiva em particular.A satisfação das expectativas e necessidades dos praticantes desportivos é o aspecto nuclear deste estudo, assente no modelo ECSI, enquanto método para determinação do índice de satisfação do praticante desportivo, à semelhança de outros sectores da economia, tais como; Banca, Seguros, Distribuição, Comunicações e Telecomunicações móveis.
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Gomes, Manuel Álvaro Ferreira. "Estratégia de desenvolvimento do associativismo desportivo : Uma Proposta para a quantificação do índice de satisfação dos praticantes." Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/9663.
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Dissertação de Mestrado em Ciência do Desporto, área de especialização em Gestão Desportiva, apresentada à Faculdade de Ciências do Desporto e de Educação Física da Universidade do PortoPalavras chave: Organização; Estratégia; Marketing; Qualidade; Mudança organizacional e Índice de Satisfação do praticante desportivo.O presente estudo, assenta no pressuposto que as colectividades desportivas têm, ao longo de mais de um século, constituído um importante factor do desenvolvimento, assumindo-se como a célula base do sistema desportivo português, com reconhecimento expresso na legislação, desde 1976 em que foi consagrado na constituição enquanto valor de direito fundamental, e posteriormente, através de um vasto conjunto de leis, decretos-lei e portarias.Contudo, a visão secular, que tem sido o fio condutor das estratégias de gestão adoptadas pelos dirigentes desportivos, que criaram e conduziram clubes provindos de uma anterior era gloriosa, assente em modalidades olímpicas e que atenderam à lógica do mercado de massas, através da produção do espectáculo desportivo, mas que já não respondem às necessidades actuais.Procedeu-se ao estudo das organizações em geral e da organização desportiva em particular.A satisfação das expectativas e necessidades dos praticantes desportivos é o aspecto nuclear deste estudo, assente no modelo ECSI, enquanto método para determinação do índice de satisfação do praticante desportivo, à semelhança de outros sectores da economia, tais como; Banca, Seguros, Distribuição, Comunicações e Telecomunicações móveis.
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Rodrigues, Pedro Miguel Monteiro. "Desporto e Internet : Análise do padrão de utilização em clientes desportivos da cidade de Braga." Master's thesis, Instituições portuguesas -- UP-Universidade do Porto -- -Faculdade de Ciências do Desporto e de Educação Física, 2001. http://dited.bn.pt:80/29539.
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Rodrigues, Pedro Miguel Monteiro. "Desporto e Internet : Análise do padrão de utilização em clientes desportivos da cidade de Braga." Master's thesis, Universidade do Porto. Reitoria, 2001. http://hdl.handle.net/10216/10068.
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Бець, Юлія Олексіївна, and Julia Betz. "Дослідження управління збутовою політикою в організації, на прикладі ТзДВ “В’язовець”." Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30184.
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Об'єкт дослідження – дослідження збутової політики ТзДВ “В’язовець”.
Метою дипломної магістерської роботи є дослідження теоретичних та практичних засад управління збутовою політикою ТзДВ “В’язовець”.
Методи дослідження – загальнонаукові методи, наукового пізнання, аналіз і синтез, ситуаційний аналіз, комплексні дослідження, економіко-статистичні, математичні, кількісного аналізу й експертних оцінок, порівняння, групування, графічний, табличний.
Розроблено проектні рішення щодо удосконалення збутової політики ТзДВ “В’язовець”, обгрунтовано пропозиції щодо реорганізації відділу маркетингу, вдосконалення рекламної кампанії, а також проектних рішень щодо відкриття фірмової точки “М’ЯСКО – В’язовець”.
Результати впроваджено у діяльність ТзДВ “В’язовець”.
Ключові слова: політика розподілу, збутова діяльність, система збуту, планування маркетингу, маркетинговий синтез, рекламна кампанія, комунікаційні процеси.The Object of Investigation – research of marketing policy of ALC “Vyazovets”. The Aim of the Work is to study the theoretical and practical foundations of managing the sales policy of ALC “Vyazovets”. Research methods – general scientific methods, scientific knowledge, analysis and synthesis, situational analysis, complex studies, economic-statistical, mathematical, quantitative analysis and expert evaluations, comparison, grouping, graphical, tabular. Design solutions were developed to improve the marketing policy of ALC “Vyazovets”, the proposals for reorganization of the marketing department, improvement of the advertising campaign, as well as design decisions for the opening of the “Myasko – Vyazovets” brand name were substantiated. The results are implemented in the activity of ALC “Vyazovets”. Key words: policy distribution, sales activities, marketing system, marketing planning, marketing synthesis, campaign, communication processes.
ВСТУП РОЗДІЛ 1. ТЕОРЕТИЧНІ АСПЕКТИ ЗБУТОВОЇ ПОЛІТИКИ ПІДПРИЄМСТВА В УМОВАХ ТУРБУЛЕНТНОСТІ ЕКОНОМІЧНИХ ПРОЦЕСІВ 1.1. Основні наукові детермінти збутової діяльності підприємства 1.2. Концептуальні підходи та форми організації збуту продукції як найважливішої складової економічної категорії 1.3. Фактори впливу на збутову політику підприємства в сучасних умовах Висновки до розділу 1 РОЗДІЛ 2. АНАЛІЗ ЗБУТОВОЇ ПОЛІТИКИ ПІДПРИЄМСТВА У СУЧАСНИХ УМОВАХ МАКРОЕКОНОМІЧНИХ ТРЕНДІВ 2.1. Організаційно-економічна характеристика та особливості функціонування ТзДВ “В’язовець” 2.2. Комплексне оцінювання виробничо-збутової діяльності сільськогосподарського підприємства з використанням програми ЕОМ 2.3. Аналіз управління збутовою політикою підприємства за допомогою MS Excel Висновки до розділу 2 РОЗДІЛ З. РОЗРОБКА КОМПЛЕКСУ ЗАХОДІВ ЩОДО УПРАВЛІННЯ ЗБУТОВОЮ ПОЛІТИКОЮ ОРГАНІЗАЦІЇ 3.1. Пропозиції щодо реорганізації відділу маркетингу ТзДВ “В’язовець” 3.2. Вдосконалення рекламної кампанії як основний пріоритет збутової політики на підприємстві 3.3. Розрахунок економічної ефективності проектних рішень щодо запропонованого каналу розподілу ТзДВ “В’язовець” за допомогою MS-Excel84 Висновки до розділу 3 РОЗДІЛ 4. СПЕЦІАЛЬНА ЧАСТИНА 4.1. Сучасний стан та перспективи розвитку агропромислового комплексу 4.2. Економіко-правовий аналіз нормативно-законодавчої бази сільськогосподарських підприємств РОЗДІЛ 5. ОБҐРУНТУВАННЯ ЕКОНОМІЧНОЇ ЕФЕКТИВНОСТІ 5.1. Пропозиції щодо реорганізації відділу маркетингу ТзДВ “В’язовець” 5.2.Вдосконалення рекламної кампанії як основний пріоритет збутової політики на підприємстві 5.3.Розрахунок економічної ефективності проектних рішень щодо запропонованого каналу розподілу ТзДВ “В’язовець” РОЗДІЛ 6. ОХОРОНА ПРАЦІ ТА БЕЗПЕКА В НАДЗВИЧАЙНИХ СИТУАЦІЯХ 6.1. Проведення планування заходів цивільного захисту на об’єктах економіки у випадку надзвичайних ситуацій мирного та воєнного часу 6.2. Застосування суб’єктами господарювання страхового механізму відшкодування збитків від НС 6.3. Oхорона праці на ТзДВ “В’язовець” РОЗДІЛ 7. ЕКОЛОГІЯ 7.1. Вплив екологічності продукції на формування її ціни 7.2. Вплив екологічності продукції на її конкурентоспроможність ВИСНОВКИ СПИСОК ВИКОРИСТАНИХ ДЖЕРЕЛ
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Золотова, Світлана Григорівна, Светлана Григорьевна Золотова, Svitlana Hryhorivna Zolotova, and O. Karpenko. "Merchandising is a modern trade of sales, marketing, promoting, distributing, retailing, advertising, publishing." Thesis, Видавництво СумДУ, 2008. http://essuir.sumdu.edu.ua/handle/123456789/16062.
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Nam, Moon-Sun. "Magnetotransport in BEDT-TTF salts." Thesis, University of Oxford, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342589.
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Arnold, Todd J. "Antecedents and consequences of the distributive fairness : an examination of salesperson judgments of fairness /." free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3025596.
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Janečková, Petra. "Využití alternativních distribučních kanálů v moderním retailovém bankovnictví." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223306.
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The master’s thesis deals with the acquisition of mBank customers through alternative distribution channels and their subsequent analysis. The work consists of the preparation and execution of marketing actions in order to expand portfolio of clients with business accounts. The last part of the work is dedicated to proposal of customer relationship management system, through which could lead to deepening relationships with customers.
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Barber, Loren Mickelle. "Distribution, characterization, and dietary risk assessment of indigenous salts in Mongolia's Darhad Valley." Thesis, Montana State University, 2008. http://etd.lib.montana.edu/etd/2008/barber/BarberL0808.pdf.
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Natural salt deposits around the world are used as human and livestock dietary mineral sources. The nomadic herders of the Darhad Valley, in northern Mongolia, harvest the precipitate that forms around saline lakes throughout their valley. The precipitate is termed hujir, and the main harvest location is Tukh. Darhad people are concerned about the declining amount of a hujir in the Tukh precipitate area and are curious about possible health effects related to hujir consumption. These studies focus on formulating the best management practices for sustainable hujir harvest by evaluating factors influencing the formation of hujir, and by establishing the mineralogy and ionic concentrations in Tukh soil, water, and hujir through chemical and spatial analyses. A dietary risk assessment was also accomplished by obtaining consumption rates through interviews, and determining exposure values from the consumption rates and ionic concentrations. Exposures were compared to chronic oral endpoints to relate potential health risks. A map of Tukh was created using Global Positioning System and Geographic Information System technologies and acts as baseline spatial data on the area. Minerals present include trona, halite, calcite, and other evaporites. According to pH and EC results, the area used for human harvesting at Tukh is more saline than the remainder of the lake. The soil profile within the precipitate area showed a TDS of 49 mg/L and pH of 7.2 in the surface horizon relative to an EC of 0.4 mg/L and a pH of 6.4 lower in the profile. This indicates a presence of capillary rise from groundwater, resulting in evaporation and salt precipitate at the soil surface. High exposure of arsenic, antimony, and lead compared to U.S. Environmental Protection Agency and World Health Organization endpoint values resulted in risk quotients of 33, 1.7, and 14, respectively, which create concern in the population's hujir consumption. Further epidemiological and biomonitoring research would provide insight in the health relationships to hujir consumption. Future research could benefit from the resulting spatial and chemical data completed in these studies.
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Yassin, Adel Taha. "The Vertical Distribution of Salts in a Soil Profile During the Drainage Process." DigitalCommons@USU, 1986. https://digitalcommons.usu.edu/etd/4642.
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The purpose of this study was to develop a model to predict water extraction patterns and therefore salt distribution patterns in a one dimensional homogeneous soil profile for a specified root distribution .
Water extraction was simulated as a function of the total potential and the root density at any level of the profile.
Salt redistribution caused by irrigation was simulated by assuming a partial and proportional displacement of the water in each soil layer.
A computer program was written for the model in Fortran language and implemented on the Vax. To evaluate the performance of the model, test studies were carried out in the laboratory using two lysimeters and wheat as a crop.
A neutron probe and the four-probe electrode method were used to follow the change in the soil moisture and the salinity in the profile during the growing season. Comparisons were made between the measured and simulated values of water content and salinity. Application of the model results and recommendations for further research were suggested to improve the performance of the model.
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Labská, Julie. "Vliv technologií na hudební průmysl z hlediska distribuce hudby." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162616.
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Diploma thesis deals with the influence of technologies on the music industry in terms of music distribution. In the first part the two major issues are discussed for deeper understanding of the topic. The change of perception and creation of music over certain period of time and the development of technologies related to music in historical context. Following chapters are mainly focused on current technologies, digitalization and the internet, and global turnovers which have had impact on distribution of music as a consequence of technological spread. In addition to this, the issue of legal aspects related to sharing and downloading music via internet is described. The strategies have been created and adopted by the music industry representatives as a response to the situation of increasing intensity of infringing copyright law by unauthorized sharing and decreasing number of physical media sales. The goal of these strategies has been aimed at support expansion of online music services and raising of public copyright awareness. The work analyses and assesses above mentioned strategies and estimates the possible future development of music industry. Assumptions are created on the basis of historical background and current situation. The partial objective is to evaluate whether the sales of physical media have future as a main source of income for music industry or not.
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Durany, Vendrell Jaume. "Geometrical room acoustics: ray based simulation for room acoustics." Doctoral thesis, Universitat Pompeu Fabra, 2016. http://hdl.handle.net/10803/395190.
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L’acústica de sales és la ciència encarregada d’estudiar la propagació del so en
entorns tancats. La informació acústica de qualsevol entorn, coneguda com la
resposta impulsional, s’expressa en termes del camp acústic com una funció de
l’espai i el temps. La formulació analítica de la distribució de les variables del so és,
en general, extremadament complexa d’obtenir i només existeixen solucions
d’escenaris molt simples i irreals. Per tant, l’ús d’ordinadors per solucionar aquest
tipus de problemes ha emergit com una alternativa adequada per calular funcions de
resposta.
En aquesta Tesi ens hem centrat en l’ús de mètodes basats en rajos per calcular
funcions de resposta. Més concretament, presentem el disseny i la implementació
d’un motor de traçat de rajos que calcula funcions de resposta en cualsevol entorn
virtual, obtenint no només la funció de resposta per la presió sinó també pel vector de
velocitats del camp acústic. Amb aquesta informació extra tenim totes les dades
necessàries per modelar la propagació del so i podem de forma natural espacialitzar
un so per qualsevol configuració d’altaveus.
Aquesta recerca contribueix als aspectes principals del càlcul de funcions de resposta
utilitzant mètodes basats en rajos. El motor de traçat de rajos que presentem inclou un
mètode desenvolupat per aplicar la solució analítica de la Funció de Distribució
Acústica de Reflectància Bidireccional (A-BRDF) al Model de Dispersió Basat en
Vectors (VBS), fet que redueix molt notablement el cost computacional.Room acoustics is the science devoted to study sound propagation in enclosures where the sound conduction medium is bounded on all sides by walls, ceiling and floor. The acoustic information of any room, the so-called impulse response, is expressed in terms of the acoustic field as a function of space and time. The analytical formulation of the sound variables distribution is, in general, extremely hard to obtain and there only exist solutions of very simple and unrealistic scenarios. Therefore the use of computers for solving this type of problems has emerged as a proper alternative to calculate impulse responses. In this Thesis we focus on the use of the ray-based methods to compute impulse responses. More precisely, we present the design and implementation of a sound ray tracing engine that computes the impulse response in any given environment not only for the pressure but also for the velocity vector of the acoustic field. With this extra information we have all the necessary data to model the propagation of sound and we can then naturally spatialize the sound to any speakers layout. This research contributes to the main aspects in the computation of impulse responses using a ray-based approach. The presented ray tracing engine includes a method developed to apply the analytical solution for the Acoustic Bidirectional Reflectance Distribution Function (A-BRDF) in the Vector Based Scattering Model (VBS), which reduces dramatically the computational cost.
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Ramalho, Andréia. "A distribuição do filme brasileiro em salas de cinema." Pontifícia Universidade Católica de São Paulo, 2016. https://tede2.pucsp.br/handle/handle/19103.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Pontifícia Universidade Católica de São Paulo
This study is an analysis of the strategies for the public exhibition of Brazilian films released between 2002 and 2014, following the creation of the Brazilian National Agency for the Cinema (ANCINE). The goal is to study the commercial prospects of Brazilian films with the emergence of new technologies highlighting the political and economic backdrop, and to evaluate the measures adopted for funding, regulation and incentives for distribution. The core of the study is made up of two business models for the release of feature-length films directed by José Padilha: Elite Squad (Tropa de Elite) (2007), distributed by Universal Pictures do Brasil, and Elite Squad 2: The Enemy Within (Tropa de Elite 2: o inimigo agora é outro) (2010), which were commercialized independently by the producer Zazen Produções. This study made use of bibliographical, documentary and field research, including the following activities: the reading of literary works, data searches in the Brazilian Yearbook of Cinema and Audiovisual Arts (OCA), in the web portal Filme B and in specialized journals and interviews with the distributors of these films. From a theoretical point of view, it draws on the work of Paulo Emilio Salles Gomes, Ismail Xavier and Arthur Autran, amongst other scholars of the Brazilian cinema and its peculiarities, emphasizing the question of distribution as a fundamental link between cinematographic production and exhibition
Esta pesquisa é uma análise das estratégias de exibição pública de filmes nacionais lançados no mercado cinematográfico após a criação da Agência Nacional do Cinema (ANCINE) no período de 2002 até 2014. Objetiva-se estudar as perspectivas de comercialização do filme brasileiro com o surgimento de novas tecnologias, assinalando o panorama do cinema brasileiro sob os aspectos políticos e econômicos e avaliar as medidas de fomento, regulação e incentivos para a distribuição. O corpus da pesquisa é constituído de dois modelos de negócios de lançamentos de filmes de longa-metragem concernentes a dois filmes dirigidos por José Padilha: Tropa de Elite (2007), distribuído pela Universal Pictures do Brasil e Tropa de Elite 2: o inimigo agora é outro (2010) comercializado de forma independente pela produtora do filme, a Zazen. Este estudo valeu-se de pesquisa bibliográfica, documental e de campo, envolvendo: leitura de obras, busca de dados no Observatório Brasileiro do Cinema e do Audiovisual (OCA), no portal Filme B, em revistas especializadas e entrevistas com os distribuidores desses dois filmes. Teoricamente mobiliza aportes de Paulo Emilio Salles Gomes, Ismail Xavier e Arthur Autran, entre outros estudiosos do cinema brasileiro e sua especificidade, destacando-se a questão da distribuição como elo fundamental entre a produção e exibição cinematográfica
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Nava, Leon Jose Angel 1956. "CHLORIDE AND NITRATE DISTRIBUTION IN THE SOIL WITH FURROW AND BURIED DRIP IRRIGATION (SALINITY, SANDY LOAM)." Thesis, The University of Arizona, 1986. http://hdl.handle.net/10150/276671.
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Cheng, Li Kam-fun Eva, and 鄭李錦芬. "Behavioural trends in a multi-level marketing organization, with focuson the Amway Hong Kong distributor organization." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1989. http://hub.hku.hk/bib/B31264281.
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Sherwani, H. (Hassan). "Role of sales and marketing in the changing world of energy distribution:a case study of local Finnish energy firm." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201401211055.
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Master’s thesis work was selected together with University of Oulu and author of this thesis, where the goal was to highlight the role and contribution of sales and marketing functions in disruptive energy business context. The healthy relationship of sales and marketing may guarantee a sustainable business where both functions should have unified vision, strategies and objectives to achieve their goal. There is serious consensus for sales and marketing integration as business situation is getting more and more complex. The electricity industry like other industries has been influenced by advent of technology, the rise of Internet, usage of information and communication. To encounter this advanced setup, budgets and priorities are rethought, and sustainability becoming the key factor in shaping up the skills and resources an organization may possess. Due to all these subsequent changes, there is an overall change in business structure for all industries and energy market is no exception. Consequently, some of the key business practices have been highlighted in this work. These business practices reflect not only traditional business structure but, also opens up relatively modern practices that are affecting energy business. Keeping these changing trends in mind, a case study has been analyzed in order to signify the role of sales and marketing units to give its respective firm competitive advantage over others. The thesis work also investigates the level of integration between sales and marketing functions in order to create value to its customers. As the case study has been conducted in Finnish company therefore; it may not provide a generalized global context. There is an attempt to give a theoretical framework which might bring positive theoretical and practical implication of the research work.
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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, and Liubov Oleksiivna Syhyda. "Дослідження сутності генетики понять товарорух, збут, розподіл, збутова політика та маркетингова політика розподілу." Thesis, Ліга-Прес, 2017. http://essuir.sumdu.edu.ua/handle/123456789/59759.
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Формування та розвиток теорії та практики розподілу викликало необхідність розроблення відповідної термінології. Поступово вченими в обіг були введені такі категорії, як товарорух, збут, розподіл, збутова політика, маркетингова політика розподілу та ін. З метою визначення підпорядкованості та співвідношення між ними, виокремимо основні складові кожного із досліджуваних понять, тим самим визначивши сутність їх генетики.Формирование и развитие теории и практики распределения вызвало необходимость разработки соответствующей терминологии. Постепенно учеными в обращение были введены такие категории, как товародвижения, сбыт, распределение, сбытовая политика, маркетинговая политика распределения и др. С целью определения подчиненности и соотношение между ними, выделим основные составляющие каждого из исследуемых понятий, тем самым определив сущность их генетики.
The formation and development of distribution theory and practice has necessitated the development of appropriate terminology. Gradually, scientists introduced such categories as commodities, sales, distribution, marketing policy, marketing distribution policies, etc. In order to determine the subordination and correlation between them, we shall isolate the main components of each of the concepts under study, thereby defining the essence of their genetics.
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Pandey, Satish Chandra. "Dynamics of the transport, distribution and crystallisation of soluble salts in sanstone : implications for salt waethering in historic buildings." Thesis, University of Oxford, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.527365.
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