Relevant bibliographies by topics / Retail brand equity

Academic literature on the topic 'Retail brand equity'

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Published: 4 June 2021
Last updated: 19 February 2022

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Journal articles on the topic "Retail brand equity"

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Sekar, P. C., Raiswa Saha, Sridhar Manohar, and J. Ramesh Kumar. "Retail brand equity: moderating role of retail price deals on retail brand association and retail brand equity relationship." International Journal of Business Innovation and Research 21, no. 2 (2020): 217. http://dx.doi.org/10.1504/ijbir.2020.10026510.

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Kumar, J. Ramesh, Raiswa Saha, Sridhar Manohar, and P. C. Sekar. "Retail brand equity: moderating role of retail price deals on retail brand association and retail brand equity relationship." International Journal of Business Innovation and Research 21, no. 2 (2020): 217. http://dx.doi.org/10.1504/ijbir.2020.104815.

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Umair, Muhammad. "Customer Based Retail Brand Equity Dimensions on Retail Brand Equity of Pakistani Markets." Journal of Investment and Management 7, no. 3 (2018): 102. http://dx.doi.org/10.11648/j.jim.20180703.15.

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Pham, Cuong Hung. "Impact of aaker’s brand equity components on retail purchase intention." LAPLAGE EM REVISTA 7, Extra-A (April 28, 2021): 96–112. http://dx.doi.org/10.24115/s2446-622020217extra-a782p.96-112.

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Present research tried to examine the impact of Brand Equity components on Purchase intention in retail at Vietnam. In addition, the conceptual approach also suggested studying the relationship and effect of brand equity on Vietnam's retail buying intention. The research included an approximate 272 customers and their purchasing intentions were examined by various Vietnamese retail brands. Multiple regression and association analysis are used in this study to produce outcomes. Findings – Multiple regression research has shown that brand personality dimensions are powerful buying intentions predictors. Furthermore, the dimension of purchase intentions could have an immense influence on the dimensions of brand equity. The findings obtained about procurement intentions are vital as they can be used to define the areas of brand equity which seem to be the most relevant to explain customer likings.
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Manikandan, M. K. M. "Store brand and perceived risk on private label brand attitude." Journal of Indian Business Research 12, no. 1 (March 5, 2020): 133–50. http://dx.doi.org/10.1108/jibr-09-2019-0280.

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Purpose The purpose of this paper is to find the influence of retailer equity and perceived risk on attitudes toward private label brand (PLB) grocery products. Design/methodology/approach Retailer equity includes four variables: retailer awareness, retailer association, retailer perceived quality and retailer loyalty. The perceived risk factors include functional risk, financial risk and social risk. The attitude toward PLBs was taken as the dependent variable. The study was carried out by using a standardized questionnaire for all three constructs. The convenience sampling method was adopted to carry out data collection from customers of organized retail stores in the city of Coimbatore, in the state of Tamil Nadu, India. The relationship between the three variables was studied with structural equation modeling using IBM SPSS Amos software. Findings The study revealed that excluding the Financial Risk and the Social Risk, functional risk alone has significant influence over the PLB Attitude. The Retailer Equity variables, retailer perceived quality and retailer loyalty have positive influence on the PLB Attitude, while the other two variables do not show any influence. Retailer Awareness shows a negative influence over the social risk. Retailer Association does not show any influence on any of the three risk factors. Retailer perceived quality shows negative influence over the functional risk while retailer loyalty negatively influences social risk. Research limitations/implications The research study was carried out in cities that are populous in the Indian state of Tamil Nadu. All the respondents came from three cities in Tamil Nadu, namely, Coimbatore, Tiruppur and Madurai. Hence, extending the findings of the study to other countries where organized retail penetration is deeper may be attempted with caution. Practical implications The study will offer managers in the retail industry some understanding of the risk-relieving factors in operation when buying grocery goods. Originality/value The research paper contributes to the literature concerning the role played by retailer equity and perceived risk factors on attitudes toward PLBs.
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Rambocas, Meena, Vishnu M. Kirpalani, and Errol Simms. "Building brand equity in retail banks: the case of Trinidad and Tobago." International Journal of Bank Marketing 32, no. 4 (May 27, 2014): 300–320. http://dx.doi.org/10.1108/ijbm-11-2013-0136.

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Purpose – The purpose of this paper is to investigate an integrated model mapping the influence of brand affinity, customer experience, and customer satisfaction on brand equity in retail banking. Design/methodology/approach – Data were collected from 315 banking customers in Trinidad and Tobago through personally administered structured questionnaires and analyzed with Structural Equation Modelling. Findings – The findings showed the mediating role of customer satisfaction in brand equity relationships. The results also showed the pivotal role of brand affinity, customer satisfaction, and service experience in explaining brand equity. Practical implications – The study provides an integrated approach to brand building. It also offers an objective framework brand owners can use to evaluate marketing investments. It also provides a clear brand differentiation strategy for bank brands. Finally, it introduces cross-cultural research in brand equity which can be a useful competitive tool for indigenous banks and foreign banks seeking market expansion strategies. Originality/value – This research is one of the few studies that analyzed brand equity in retail banking. It advanced a brand equity framework that explores the mediating role of customer satisfaction and provides a guide to uplift perceptions and stimulate customer confidence in the banking sector.
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Jara, Magali, and Gérard Cliquet. "Retail brand equity: Conceptualization and measurement." Journal of Retailing and Consumer Services 19, no. 1 (January 2012): 140–49. http://dx.doi.org/10.1016/j.jretconser.2011.11.003.

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Prasad, S. Shyam, and Shampa Nandi. "Factors Impacting Brand Equity of PLBs: A Study of Grocery and Household Items in Bengaluru." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 9, no. 3 (December 20, 2017): 148. http://dx.doi.org/10.21013/jmss.v9.n3.p4.

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In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that <strong>Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price</strong> are the seven dimensions that build into the brand equity of the private label brands.
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Apéria, Tony, and Christian Persson. "THE SUSTAINABLE BRAND EQUITY MODEL. A RETAIL STUDY MEASURING SUSTAINABLE BRAND EQUITY." Global Fashion Management Conference 2018 (July 30, 2018): 1239–43. http://dx.doi.org/10.15444/gmc2018.10.05.02.

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Szymoszowskyj, Adam, Mathieu Winand, Dimitrios Kolyperas, and Leigh Sparks. "Professional football clubs retail branding strategies." Sport, Business and Management: An International Journal 6, no. 5 (November 14, 2016): 579–98. http://dx.doi.org/10.1108/sbm-09-2016-0048.

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Purpose While some football clubs are recognised as popular brands, little is known about the way they leverage their brand in their merchandise retailing. To address this gap the purpose of this paper is to investigate retail branding strategies used by professional football clubs through brand equity and supply chain management. In particular, it analyses the type of product merchandised, the reasons for selling certain products and the ways through which football clubs merchandise, including their partners in distribution channels. Design/methodology/approach A qualitative approach was undertaken involving content analysis of 22 Scottish professional football clubs’ websites and annual reports, and semi-structured interviews with seven football clubs retail managers and four supply chain partners. Transcribed data were coded and thematically organised through an inductive process using the qualitative data analysis software NVivo 10. Findings Three types of merchandise have been identified: basic, fashion and short season. Building brand equity is considered the main motive for retailing merchandise. Some football clubs use intermediaries or outsourcers to respond to sudden consumer demands and to ensure high levels of service, whereas others have an integrated supply chain which allows for greater control. Research limitations/implications This paper contributes to the discussion on the role of retailing in football club brand equity. It suggests initiating intermediaries in the distribution channels to build brand equity thus enabling clubs to become more responsive to consumer demand. Originality/value This is the first paper to look at retail branding strategies of professional football clubs.
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Dissertations / Theses on the topic "Retail brand equity"

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Husberg, Susanne, and Jessica Ljung. "Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24539.

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This study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. The study is thus based on their brand ICA Selection and investigates three sub purposes concerning the customers’ perception of the products, their purchase behavior and their willingness to pay a price premium.

 

To investigate, theory concerning brand resources was utilized, involving both brand equity and brand management. To measure brand equity, the authors adapted a customer mind set and utilized Aaker’s framework and the specific industry developments made by Anselmsson, Johansson and Persson. Accordingly, this theory is based on five brand equity attributes: perceived quality, brand associations, loyalty, awareness and uniqueness. These attributes were thereafter developed to explain food premium products. The brand management theory used was Kapferer’s brand management strategies, in order to assess ICA’s strategic advantages and disadvantages.

 

The research was quantitative and the authors utilized a visit self completion questionnaire, in order to describe and investigate the purpose. The questionnaire was handed out according to a systematic sampling method, to customers at the 4 different concept ICA stores in Umeå.

 

Based on the findings, the authors concluded that in order to increase the profitability of ICAs food premium products, the following strategies should be considered. First, the customer awareness of ICA Selection must be increased and the customers must be educated about the benefits of the product. Moreover, the premium brand should aim to provide value for money, high intrinsic product quality (i.e. taste, ingredients etc) and an improved store image. These factors will help defend the price premium.  Furthermore, to attract buyers, the brand has to have a high enough brand status and a sufficiently attractive and functional packaging. This research has therefore concluded how to efficiently allocate the resources and obtain an increased customer satisfaction. This may in turn increase the profitability of ICA Selection. However, it is of course important to also take into account the external environment, such as the recession and competition, when deciding on the brand strategy.

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Rios, Rosa Elvira, and rosariosq@hotmail com. "Sources and antecedents of brand equity for online companies." RMIT University. Management, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080721.120726.

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The area of Brand Equity has received considerable attention during the past twenty years. The importance of a brand emanates from the fact that brand recognition and positive associations with it create value for companies and consumers. This value is called Brand Equity and translates into monetary value. Until now, there is scant research on brand equity for online retailers to test whether theoretical frameworks developed for offline companies apply to online businesses. The study is an attempt to bridge this gap by developing and testing a comprehensive brand equity model with selected drivers (customer support and a mix of functionality and fulfilment marketing efforts) and sources (awareness, association of value and trust, and loyalty) of brand equity. Grounded in a traditional offline consumer-based brand equity framework, a research model (at the aggregate level) for assessing brand equity of online companies is developed and tested using structural equation modelling (SEM). Several key findings are reported: First, a measurement model based on dimensions of awareness, associations of value and trust, and attitudinal loyalty seem to fit the data well. Measures have adequate reliability, convergent and discriminant validity. Secondly, from the SEM application, only value association and loyalty are potent determinants of brand equity. Third, awareness, trust and value associations contribute indirectly to create brand equity. Fourth, the hierarchical hypothesized relationships between the sources of brand equity are confirmed. The final best-fitting (calibrating) model derived from the subjects that had bought from the online businesses under study was validated across a sample of subjects. Simultaneous model comparison using structural equation (by means of Chi square difference) confirms the tenability of the calibrating model. To test for the probability than an incorrect model will be rejected, power analysis was calculated. The results indicate that the likelihood of rejecting the hypothesis of exact and close fit equals 1.0. The second phase of the study involved brand analysis at the individual level. According to the calculations Amazon obtains slightly higher brand equity than eBay and puts it in first place, eBay is in second place, followed by Dell in third. CDNow is the worst performer and obtains consumer-based brand equity below average. The study offers contributions to both academia and business in several ways.
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Edberg, Elinor, and Oscar Sivertzen. "Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255943.

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Previous research has proven that perceived Brand Authenticity functions as a differentiator, which brands can use to stand out in today’s marketplace. However, few studies have investigated whether it is possible for brands to become more profitable by utilizing their authenticity. This thesis therefore investigates the relationship between the two branding concepts Brand Authenticity and Customer-Based Brand Equity (CBBE). An explanatory survey study is made on the Swedish retail clothing industry, which measures the effect of the Brand Authenticity associations Continuity, Originality, Trustworthiness, Genuineness, Heritage, and Symbolism on the CBBE outcomes (1) consumers’ willingness to pay a price premium, (2) recommend a brand, and (3) buy a brand before other brands. The results show that while some Brand Authenticity associations increase the CBBE outcomes, others seem to give no effect and some even to undermine them. If brand managers of authentic brands wish to increase their value sales through price premiums and increase volume sales through increased purchases, they should focus on communicating Symbolism, Originality and Genuineness. If decreased marketing costs through word of mouth is the goal, brand recommendations can be achieved through communicating Trustworthiness as well. However, Continuity and Heritage should be avoided in all brand communication if increased profits is the primarily goal.
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Cui, Jinhuan. "The role of customer relationships in building brand equity : empirical evidence from Chin's retail banking sector." Thesis, University of Birmingham, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.633081.

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Building strong brand equity is imperative in the highly competitive arena of financial services. Despite tremendous interest in brand equity and relationship marketing,- little conceptual development or empirical research has addressed whether relationships exist between these important marketing issues. This study explores the associations between customer relationships and brand equity. A conceptual framework is proposed, in which the constructs of customer relationships including relationship closeness, relationship strength and relationship satisfaction are related to the dimensions of brand equity comprising of perceived quality, brand loyalty and brand associations combined with brand awareness. Two phases of qualitative and quantitative data gathering have been conducted. In the primary quantitative research, personal interviews were conducted with 998 respondents and the response rate was 85%. Empirical tests using factor analysis and structural equation model support the research hypotheses and an establishment of linkage between the two domains of branding and relationship marketing, which are traditionally apart, is established. The research findings provide bank managers with a comprehensive understanding of how customer relationships impact on the dimensions of brand equity, which will enable them in turn to design more effective marketing strategies to enhance the evaluation of brand equity. Key Words: Brand Equity, Branding, Relationship Marketing, Customer Relationships, Services Marketing, China
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Arljung, Emil, and Axel Eklund. "Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172223.

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The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. Even though research continuously manifest the importance of establishing and managing a strong brand, companies are becoming increasingly less prone to invest in intangible assets such as the brand. The nature of profit maximizing companies has seen investments being directed at measurable and concrete areas, where the return on investment is readily established. One efficient way to work with brand assets is through brand equity, a concept with the main objective of understanding the customer. Brand equity is an approach that enables the firm to deliver value to the customer and being able to receive the benefits of increased margins and profitability from satisfied customers. Previous research has stressed the importance and need for future scholars to investigate brand equity and provide practical examples of how to manage and develop brand equity in different industries. Brand equity investments further need to be connected to financial indicators in order to legitimize and manifest the financial importance and benefits of brand equity. In other words, concretization and legitimization are needed in order for brand equity investments to be regarded as strategically viable and efficient. Previous research is largely quantitative and focus on statistically reliable relationships. Meaning that there is an evident need for qualitative research explaining “how”, and not “if”. The purpose of this degree project is to develop a deeper understanding of how companies manage and develop their brand equity and how brand equity influences shareholder value in the Swedish retail industry. Our degree project answers to the following research question: How do firms manage and develop their brand equity in order to generate shareholder value in the Swedish retail industry?". In order for us to successfully answer our research question and achieve the purpose of this degree project, we have therefore conducted a qualitative study. This study was carried out through six in-depth interviews with managers, working with brand related questions and responsibilities at established firms in the Swedish retail industry. The findings provide instrumental practical insights about actions and activities of how to manage and develop the four dimensions of brand equity; brand awareness, brand associations, perceived quality and brand loyalty. Furthermore, the findings also provide a deeper understanding as to how each dimension contribute to cash flows of shareholder value, short-term and long-term. Our findings manifest the relevance of each brand equity dimension and acknowledge how accurate and relevant the dimensions are in the retail industry currently. The findings in our study are presented through a conceptual model, adopted in order to concretize and legitimize brand equity investments. The conceptual model encapsulates and visualizes concrete actions and activities for each dimension, as well as how each dimension is connected to the drivers of shareholder value. This degree project also provides other important insights regarding brand equity, presenting the main functions of brand equity in accordance to the literature and the empirical findings. Lastly, this degree project provides managerial implications of how to manage and develop brand equity from a holistic point of view, to successfully generate shareholder value.
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Magalhães, Vera Juliana e. Pais de. "Efficiency analysis of a retail stores chain of fashion & accessories." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/21554.

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Mestrado em Economia
O objetivo deste estudo é a avaliação da eficiência de uma cadeia de lojas de retalho que representa várias marcas internacionais de prestígio no mercado Português e a identificação dos determinantes que influenciam a eficiência. O estudo compara o desempenho das lojas compostas por 3 diferentes marcas do segmento Brand Equity e propõe melhorias no âmbito da melhoria da performance. Para avaliar a eficiência e os seus determinantes a análise é realizada em duas fases: na primeira fase a metodologia Análise Envoltória de Dados (DEA) é usada para determinar os níveis de eficiência e na segunda fase, os resultados obtidos na primeira fase são estimados através de uma regressão linear quantile de forma a determinar os determinantes da eficiência. Os principais resultados revelam que o número de lojas eficientes aumenta quando estamos perante retorno variável à escala e quando a variável renda é inserida no modelo DEA. As marcas e a localização comercial das lojas são os determinantes da eficiência.
This study aims to assess efficiency of a retail stores chain of Fashion & Accessories that represents several international prestigious brands in the Portuguese market and to identify the driving forces that influence efficiency. The study compares the performance among the stores of 3 different brands of the Brand equity market and provides insights into ways of improving performance. To evaluate the efficiency and its determinants we use a two-approach methodology: first Data Envelopment Analysis methodology (DEA) is used to determine the efficient scores and then a Quantile linear regression to determine the efficiency drivers. Main results show that the number of efficient stores increase under variable return to scale and when the variable rent is included in the DEA model. The brands and the retail commercial location are the factors that explain efficiency.
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Josko, Renata Borovina. "Função das ações de Trade Marketing na construção ou manutenção do Brand Equity: um estudo de caso de uma marca de absorventes." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/1349.

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Made available in DSpace on 2016-04-25T16:45:18Z (GMT). No. of bitstreams: 1 Renata Borovina Josko.pdf: 1320408 bytes, checksum: b7a008a9ef45034bcd6a440a089906ff (MD5) Previous issue date: 2009-06-04
About fifteen years ago, a phenomenon of retail concentration, an important and already consolidated movement in some European countries, started to occur in the Brazilian market. As a consequence, manufacturer s structures and relationships with retailers suffered great alterations. In relation to structure, there has been an increasing number of Trade Marketing departments in the companies and, investment in point of sale actions is growing steadily and has a significantly larger share in the total amount of brands investments. The manufacturer-retail relationship has become a zone of greater conflict and there has been a shift of power from the hands of manufacturers to those of retailers. Every year the market absorbs more and more brands and their extensions. The consumer is impacted by several product messages sent by expensive media, transforming brand equity maintenance or building into a constant challenge for the manufacturers. In addition to this situation there is a growing pressure for short term results, at precisely the moment in which investment in brand building, usually related to Advertising, is migrating to point of sale activities or is related to Trade Marketing. The main objective of the research is to acquire knowledge on the impact of Trade Marketing actions on Brand Equity. In order to achieve this objective, the case study methodology was used for an important external sanitary napkin brand in the Brazilian market. As a result, it was verified that the increasing amounts invested in Trade Marketing actions as opposed to amounts invested in advertising, have not helped maintenance and differentiate brand awareness and its associations in two different periods of the study
Há cerca de quinze anos teve início no mercado brasileiro o fenômeno de concentração do varejo, movimento expressivo e consolidado em alguns países da Europa. Como decorrência, a estrutura dos fabricantes e o relacionamento com os varejistas sofreram grandes alterações. No que se refere à estrutura, o número de empresas com departamentos de Trade Marketing é cada vez maior e, o investimento voltado para ações no ponto de venda cresce e representa cada vez mais no valor de investimento das marcas. A relação varejo - fabricante tornou-se mais conflituosa e o poder inverteu-se para das mãos dos fabricantes para a do varejista. O mercado absorve a cada ano cada vez mais marcas e extensões das mesmas. O consumidor é impactado por inúmeras mensagens de produtos através das dispendiosas mídias existentes, tornando a manutenção ou construção do patrimônio de marca um desafio constante para os fabricantes. Soma-se a situação da pressão por resultados no curto prazo, momento em que muitas vezes os valores de investimentos na construção de marcas, geralmente relacionados à Propaganda, migram para atividades no ponto de venda ou relacionadas ao Trade Marketing. O objetivo central da pesquisa é conhecer o impacto das ações de Trade Marketing sobre o patrimômio ou Brand Equity das marcas. Para alcançar este objetivo, foi utilizada a metodologia de estudo de caso com uma marca de absorventes externos atuante no mercado brasileiro. Como resultado verificou-se que o incremento das ações de Trade Marketing em detrimento à propaganda, não auxiliou na manutenção e diferenciação das associações da marca entre dois períodos distintos
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Winnberg, Adam, and Frida Mårtensson. "What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22350.

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Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. The present study focusses on the grocery retail industry, which is rapidly shifting towards a more online purchasing setting. There is a need for further research regarding customer experience and customer loyalty, in an online grocery setting, with the aim to identifyimportant online attributes. Previous studies on online grocery and purchasing behavior have neglected to consider customers’ shift from the physical to the online store. Therefore, this study contributes to explain how factors of Brand Equity, Online Customer Experience (OCE) and E-loyalty affect customers’ willingness to stay with same grocery retailer while moving from offline to online. The study used a quantitative research approach by distributing a questionnaire on social media, resulting in 128 useful responds. The result demonstrated a positive relationship between the three concepts and customers’ willingness to choose the same online grocery retailer as offline. Brand was a significant factor in both offline and online. An online grocery retailer’s Website, Products, Interaction and Convenience wereshown to be important online attributes. Feeling secure with providing personal information and using acredit card online, was important. Lastly, maintaining a relationship with their online grocery retailer andfeeling emotionally satisfied after their online purchase was essential. Future research couldcomplement with other concepts that further explain grocery customers’ shift from the physical store to online.
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Abrahamsson, David. "Locked in or true love: Branding among banks : A qualitative study of technologies, brand equity, switching barriers, choice criteria and future strategies in the context of retail banking." Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-95044.

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Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. Based on this conceptual model, seven in depth interviews including several brand elicitation techniques were conducted. Findings – The findings show that students perceive the target banks to be rather similar, especially regarding technologies. In addition, the students are satisfied with their bank, however; the technology based services have difficulties in creating true customer based brand equity. Behind this difficulties are the special character of financial service combined with the student role. Together, these results suggest that the banks need to do something besides the actual services in order to build customer based brand equity and keep the customers for a long term relationship. These strategies must be developed and implemented carefully in order to keep the current image of credibility. Research limitations/implications – The paper has not included comprehensive eliciting techniques and this must be taken into account when reflecting about unconscious brand associations.  Practical implications – The findings include good insights and advices that bank managers can use to create meaningful differentiations in the future and attract and keep students as customers for a long time.  Originality/value - The paper combines customer based brand equity with switching barriers, which give valuable insights to both banks and researchers. Moreover, the time period of the study related to the technological innovation provides the brand equity research in the financial sector with updated knowledge.
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Čeřovský, Michal. "Řízení značky." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16821.

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The Thesis shows theoretical approaches of brand management and compares it with best practices used in international and czech companies. There is a picture of brand management impact of brand management into consumption behaviour of university students in Czech republic documented by own desk research.
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Books on the topic "Retail brand equity"

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Weindel, Julia Katharina. Retail Brand Equity and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.

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Weindel, Julia Katharina. Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing. Springer Gabler, 2016.

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Book chapters on the topic "Retail brand equity"

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Weindel, Julia Katharina. "Introduction." In Retail Brand Equity and Loyalty, 1–30. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2_1.

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Weindel, Julia Katharina. "Study 1: Sector-specific Antecedents of Retail Brand Equity." In Retail Brand Equity and Loyalty, 31–55. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2_2.

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Weindel, Julia Katharina. "Study 2: Reciprocity between Perceived Value and Retail Brand Equity." In Retail Brand Equity and Loyalty, 57–83. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2_3.

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Weindel, Julia Katharina. "Study 3: Interdependencies within Multichannel Retail Structures." In Retail Brand Equity and Loyalty, 85–114. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2_4.

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Weindel, Julia Katharina. "Final Remarks." In Retail Brand Equity and Loyalty, 115–30. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2_5.

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Pennemann, Karin. "Study 1: Building Retailer Brand Equity Based on Perceived Brand Globalness: The Role of Country of Origin." In Retail Internationalization in Emerging Countries, 23–55. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4492-4_2.

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Berg, Bettina. "Study 2: Retail Branding and Local Competition: The Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition." In Retail Branding and Store Loyalty, 73–101. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-01596-1_3.

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Parihar, Shubhendra Singh, and Ankit Mehrotra. "Measuring Customer Brand Equity and Loyalty: A Study of Fuel Retail Outlets in Lucknow." In Advances in Management Research, 149–60. Boca Raton, FL: CRC Press/Taylor & Francis Group, 2020. | Series: Mathematical engineering, manufacturing, and management sciences: CRC Press, 2019. http://dx.doi.org/10.1201/9780429280818-11.

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Rubio, Natalia, Nieves Villaseñor, and Maria Jesús Yagüe. "The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands." In Advances in National Brand and Private Label Marketing, 67–74. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-39946-1_8.

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Troiville, Julien, and Gérard Cliquet. "Retailer Brand Equity: Conceptualization and Measurement." In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 239–40. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-11815-4_76.

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Conference papers on the topic "Retail brand equity"

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Shi, Xiaofeng, Xiaoding Wu, and Lixun Su. "The effect of merchandise assortment on retail brand: based on customer-based brand equity." In 2013 International Conference on Services Science and Services Information Technology. Southampton, UK: WIT Press, 2014. http://dx.doi.org/10.2495/sssit131602.

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Sontaite-Petkeviciene, Migle. "Customer-based brand equity creation for online grocery stores." In Research for Rural Development 2020. Latvia University of Life Sciences and Technologies, 2020. http://dx.doi.org/10.22616/rrd.26.2020.029.

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Given the growing worldwide tendencies of online shopping and increasing popularity of online grocery shopping, building customer-based brand equity for online grocery stores is gaining its popularity among business owners and marketers. Building good customer-based brand equity is considered to be one of the crucial goals for online businesses that leads to successful competition and good customer experience. The aim of this research is to determine customer-based brand equity dimensions for online grocery stores. To reach the aim, this paper adopts analysis and synthesis of scientific and practical literature in the field of customer-based brand equity and empirical research of three stages: field analysis, expert interviews and customer survey. 33 dimensions of customer-based brand equity for online grocery stores grouped in 8 dimension clusters were generated from the field analysis and expert interviews. Generated dimensions were provided for the evaluation during the customer survey. Empirical research proved 31 valid dimensions of customer-based brand equity for online grocery stores evaluated as very relevant, relevant and of average relevance. Main drivers of customer-based brand equity for online grocery stores that proved to be very relevant are: saving time, good price, fresh products, quality of service, and reputation of retail chain behind.
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Apéria, Tony, and Christian.Persson. "WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.07.01.

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Çifci, Sertaç, Yüksel Ekinci, and Georgina Whyatt. "A CROSS VALIDATION OF CONSUMER-BASED BRAND EQUITY (CBBE) SCALES IN FASHION RETAIL INDUSTRY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.07.09.02.

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Takahashi, Hiroyuki. "INTEGRATED MODEL OF CUSTOMER-BASED RETAL BRAND EQUITY A MODEL BASED ON EQUITY DRIVER AND EQUITY COMPONENTS OF JAPANESE SUPERMARKETS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.10.04.

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Shen, Pengyi. "An empirical study on the influence of store image on relationship quality and retailer brand equity." In 2010 International Conference on Future Information Technology and Management Engineering (FITME). IEEE, 2010. http://dx.doi.org/10.1109/fitme.2010.5654731.

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Reports on the topic "Retail brand equity"

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Fiore, Ann Marie Marie, Danielle Testa, Kelcie Slaton, Shantell Reid, and Sonia Bakhshian. The Small, Inventory Free Retail Format: The Impact on Consumer-Based Brand Equity and Purchase Behavior. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8469.

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