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1

Lazarus, George. Marketing immunity: Breaking through customer resistance. Homewood, Ill: Dow Jones-Irwin, 1988.

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2

The marketing of rebellion: Insurgents, media, and international activism. New York, NY: Cambridge Ubiversity Press, 2005.

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3

Schertz, Willett Lois, and New York State College of Agriculture and Life Sciences. Dept. of Agricultural Economics., eds. Issues in the development and marketing of reduced chemical agricultural products: A look at disease-resistant apple cultivars. Ithaca, N.Y: Dept. of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University, 1991.

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4

Boomer marketing: Selling to a recession resistant market. Milton Park, Abingdon, Oxon : New York: Routledge, 2009.

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5

Fire Retardant Chemicals Association (U.S.). Fall Conference. Technical and marketing issues impacting the fire safety of electrical, electronic and composite applications: Papers presented at [the 1991 Fall Conference], Hotel del Coronado, Coronado, California, October 20-23, 1991. Lancaster, Pa: Fire Retardant Chemicals Association, 1991.

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6

Fire Retardant Chemicals Association (U.S.). Spring Conference. Technical and marketing issues impacting the fire safety of building and construction and home furnishings applications: Papers presented at [the 1992 Spring Conference], Stouffer Orlando Resort, Orlando, Florida, March 29-April 1, 1992. Lancaster, Pa: Fire Retardant Chemicals Association, 1992.

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7

Hintze, Stephanie. Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance. Springer, 2016.

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8

Hintze, Stephanie. Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance. Springer, 2015.

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9

Hintze, Stephanie. Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance. Springer, 2014.

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10

Branding Latin America: Strategies, Aims, Resistance. Rowman & Littlefield Publishers, Incorporated, 2018.

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11

Turner, Daniel, and David McGillivray. Event Bidding: Politics, Persuasion and Resistance. Taylor & Francis Group, 2017.

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12

Turner, Daniel, and David McGillivray. Event Bidding: Politics, Persuasion and Resistance. Taylor & Francis Group, 2017.

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13

Event Bidding: Politics, Persuasion and Resistance. Taylor & Francis Group, 2017.

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14

Big chicken: The incredible story of how antibiotics created modern agriculture and changed the way the world eats. National Geographic Partners, LLC, 2017.

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15

Big Chicken: The Incredible Story of How Antibiotics Created Modern Agriculture and Changed the Way the World Eats. National Geographic Society, 2017.

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16

Mele, Christopher. Selling the Lower East Side: Culture, Real Estate, and Resistance in New York City. University of Minnesota Press, 2000.

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17

Selling the Lower East Side: Culture, Real Estate, and Resistance in New York, 1880-2000. University of Minnesota Press, 2000.

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18

Chaston, Ian. Boomer Marketing: Selling to a Recession Resistant Market. Taylor & Francis Group, 2009.

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19

Chaston, Ian. Boomer Marketing: Selling to a Recession Resistant Market. Taylor & Francis Group, 2009.

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20

Chaston, Ian. Boomer Marketing: Selling to a Recession Resistant Market. Taylor & Francis Group, 2009.

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21

Chaston, Ian. Boomer Marketing: Selling to a Recession Resistant Market. Taylor & Francis Group, 2009.

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22

Great Britain: Parliament: House of Commons: European Scrutiny Committee and Jimmy Hood. Fourth report of Session 2005-06 : Documents considered by the Committee on 20 July 2005, including : Common Agricultural Policy: Reform of the sugar sector; Marketing of maize genetically modified for resistance to certain pests and herbicides; EC external action - new instruments for co-operation; Marketing of foods derived from genetically modified maize, report, together with formal Minutes. Stationery Office, The, 2005.

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23

Great Britain: Parliament: House of Commons: European Scrutiny Committee and Jimmy Hood. Fifth report of Session 2005-06 : Documents considered by the Committee on 12 October 2005, including: The Charter of Fundamental Rights and Commission legislative proposals; Marketing of maize genetically modified for resistance to corn rootworm; Declaration on EU development policy; the EU contribution to achieving the un Millennium Development Goals; Marketing of foods derived from genetically modified maize; Value Added Tax; D. Stationery Office, The, 2005.

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24

Great Britain: Parliament: House of Commons: European Scrutiny Committee and Jimmy Hood. First report of Session 2005-06 : Documents considered by the Committee on 4 July 2005, including: Marketing of maize genetically modified for resistance to corn rootworm; the EU contribution to the Global Fund to fight HIV/AIDS, tuberculosis and malaria; the EU contribution to achieving the un Millennium Development Goals; Working conditions on interoperable cross-border rail services; EU common strategy on Russia; European Union. Stationery Office, The, 2005.

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