Dissertations / Theses on the topic 'Reputation management'
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Seemann, Ralph. "Corporate Reputation Management durch corporate communications /." Göttingen : Cuvillier, 2008. http://d-nb.info/990426491/04.
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Bodeklint, Kim, William Unosson, and Angelica Lindhe. "Crisis Management & Brand Reputation : An exploratory study on crisis management and its effects on brand reputation." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35629.
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Coyne, Erin. "Reputation as Information: A Multilevel Approach to Reputation in Organizations." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1276696814.
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Christelis, Desiree. "Country reputation management : identifying the drivers of South Africa’s reputation in German media." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/2384.
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Thesis (MPhil (Journalism))--University of Stellenbosch, 2006.Although reputation management has historically been restricted to companies or other organisational entities, countries are also increasingly concerned with their reputation relative to other countries and have started to actively measure and manage that reputation1. Over the past years, the Republic of South Africa has begun to professionally streamline its own reputation management activities, specifically by establishing the International Marketing Committee (IMC) in August 2000. South African Tourism, the media division of the South African diplomatic sector and even South African Airways are other reputation management vehicles that have been working toward emanating a comprehensive marketing and communication message from South Africa to other countries. The basis of good reputation management is to first measure such reputation2. It is also important to know what aspects are the main drivers of such reputation. Using the content of specific German newspapers as data body, this study determines the drivers of South Africa’s media reputation in Germany. In order to accurately set the scene for an analysis of South Africa’s reputation, a thorough situation analysis on the country is conducted. This situation analysis forms the backbone for the methodology used further on to investigate the drivers of South Africa’s reputation in specific German media. To this end, a large part of the situation analysis looks at South Africa in terms of Germany and a study is conducted on the relationship between Germany and South Africa as well as the potential stakeholders of South Africa’s media reputation in Germany. It is also important to know what current efforts in terms of reputation management are. After studying the history of South Africa’s reputation management activities, members of today’s reputation management vehicles are interviewed and an overview of South African reputation management efforts currently active in Germany is provided. The reputation management activities of other countries are briefly explored and specifically the lessons from other countries’ efforts are highlighted. Subsequently, the reputational dimensions that positively or negatively drive South Africa’s reputation in specific German media are determined. To this end, a content analysis is conducted on the seven German national daily newspapers, Börsen- Zeitung, Die Welt, Frankfurter Allgemeine Zeitung, Frankfurter Rundschau, Financial Times Deutschland, Handelsblatt and Süddeutsche Zeitung3 over a period of 20 months. The findings made culminate in suggestions for South Africa’s future reputation management activities in Germany.
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Onolaja, Olufunmilola Oladunni. "Dynamic data-driven framework for reputation management." Thesis, University of Birmingham, 2012. http://etheses.bham.ac.uk//id/eprint/3824/.
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The landscape of security has been changed by the increase in online market places, and the rapid growth of mobile and wireless networks. Users are now exposed to greater risks as they interact anonymously in these domains. Despite the existing security paradigms, trust among users remains a problem. Reputation systems have now gained popularity because of their effectiveness in providing trusted interactions. We argue that managing reputation by relying on history alone and/or biased opinions is inadequate for security, because such an approach exposes the domain to vulnerabilities. Alternatively, the use of historical, recent and anticipated events supports effective reputation management. We investigate how the dynamic data-driven application systems paradigm can aid reputation management. We suggest the use of the paradigm's primitives, which includes the use of controller and simulation components for performing computations and predictions. We demonstrate how a dynamic framework can provide effective reputation management that is not influenced by biased observations. This is an online decision support system that can enable stakeholders make informed judgments. To highlight the framework's usefulness, we report on its predictive performance through an evaluation stage. Our results indicate that a dynamic data-driven approach can lead to effective reputation management in trust-reliant domains.
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Tromp, Sallyanne Lindsey. "Corporate reputation management : reconciling identity-image gaps." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23270.
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A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Where they do not align and there are gaps, company directors need to identify and reconcile those identity-image gaps.In this research study, corporate reputation, and specifically image and identity, is investigated to understand whether there is gap between how the company views itself (corporate identity) and how it is viewed by its stakeholders (corporate image).Directors' perceptions of gaps between corporate identity and corporate image were explored through a qualitative research methodology that focussed on collecting primary data using an exploratory, phenomenological approach. Ten depth interviews were conducted with directors of companies operating in South Africa, who were selected through convenience sampling.A framework is proposed to assist the management of corporate reputation by reconciling identity-image gaps in companies. The core causes of these gaps are found in the company, the staff of the company, and in the external marketplace. Once these identity-image gaps are identified and acknowledged, mechanisms are proposed to reconcile the gaps through focusing on knowledge management, relationship management, communication, trust and implementation.Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
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Sun, Jian S. M. Massachusetts Institute of Technology. "Reputation with stopping time decision." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/129088.
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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, September, 2020Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 27-28).
This paper studies a long run relationship between two players while one player has reputation concern and the other player's decision is a stopping time. The equilibrium structure depends on the value of the long run relationship: when the value of the relationship is low, a simple threshold equilibrium is the unique equilibrium; when the value becomes higher, a probationary period endogenously arises when reputation is in an intermediate region. Reputation concern also has discipline effect, moral hazard problem is mitigated when player's reputation becomes worse, and the discipline effect is dominating when reputation is sufficiently bad.
by Jian Sun.
S.M. in Management Research
S.M.inManagementResearch Massachusetts Institute of Technology, Sloan School of Management
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Xiong, Li. "Resilient Reputation and Trust Management: Models and Techniques." Diss., Georgia Institute of Technology, 2005. http://hdl.handle.net/1853/7483.
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The continued advances in service-oriented computing and global communications have created a strong technology push for online information sharing and business transactions among enterprises, organizations and individuals. While these communities offer enormous opportunities, they also present potential threats due to a lack of trust. Reputation systems provide a way for building trust through social control by harnessing the community knowledge in the form of feedback. Although feedback-based reputation systems help community participants decide who to trust and encourage trustworthy behavior, they also introduce vulnerabilities due to potential manipulations by dishonest or malicious players. Therefore, building an effective and resilient reputation system remains a big challenge for the wide deployment of service-oriented computing.
This dissertation proposes a decentralized reputation based trust supporting framework called PeerTrust, focusing on models and techniques for resilient reputation management against feedback aggregation related vulnerabilities, especially feedback sparsity with potential feedback manipulation, feedback oscillation, and loss of feedback privacy. This dissertation research has made three unique contributions for building a resilient decentralized reputation system. First, we develop a core reputation model with important trust parameters and a coherent trust metric for quantifying and comparing the trustworthiness of participants. We develop decentralized strategies for implementing the trust model in an efficient and secure manner. Second, we develop techniques countering potential vulnerabilities associated with feedback aggregation, including a similarity inference scheme to counter feedback sparsity with potential feedback manipulations, and a novel metric based on Proportional, Integral, and Derivative (PID) model to handle strategic oscillating behavior of participants. Third but not the least, we develop privacy-conscious trust management models and techniques to address the loss of feedback privacy. We develop a set of novel probabilistic decentralized privacy-preserving computation protocols for important primitive operations. We show how feedback aggregation can be divided into individual steps that utilize above primitive protocols through an example reputation algorithm based on kNN classification. We perform experimental evaluations for each of the schemes we proposed and show the feasibility, effectiveness, and cost of our approach. The PeerTrust framework presents an important step forward with respect to developing attack-resilient reputation trust systems.
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Eisenegger, Mark. "Reputation in der Mediengesellschaft : Konstitution, Issues-Monitoring, Issues-Management /." Wiesbaden : VS Verlag für Sozialwissenschaften, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2624312&prov=M&dok_var=1&dok_ext=htm.
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Chun, Rosa. "Strategic management of corporate reputation : : Aligning image and identity." Thesis, University of Manchester, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488192.
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Rinkenburger, Richard [Verfasser]. "Measurement and Management of Chief Executive Reputation / Richard Rinkenburger." Frankfurt : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2012. http://d-nb.info/1042413762/34.
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Refaei, Mohamed Tamer. "Adaptation in Reputation Management Systems for Ad hoc Networks." Diss., Virginia Tech, 2007. http://hdl.handle.net/10919/26238.
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An ad hoc network adopts a decentralized unstructured networking model that depends on node cooperation for key network functionalities such as routing and medium access. The significance of node cooperation in ad hoc networks makes network survival particularly sensitive to insider node behavior. The presence of selfish or malicious nodes in an ad hoc network could greatly degrade the network performance and might even result in a total communication breakdown. Consequently, it is important for both security and performance reasons to discourage, expose, and react to such damaging misbehavior.
Reputation management systems have been proposed to mitigate against such misbehavior in ad hoc networks. The functions of a reputation management system are to evaluate nodesâ quality of behavior based on their cooperation (evaluation), distinguish between well-behaved and misbehaving nodes (detection), and appropriately react to misbehaving nodes (reaction). A significant number of reputation management systems have been proposed for ad hoc networks to date. However, there has been no attempt to consolidate all current research into a formal framework for reputation management systems. The lack of a formal framework is a potential weakness of the research field. For example, a formal comparison of proposed reputation management systems has remained difficult, mainly due to the lack of a formal framework upon which the comparison could be based. There is also a lack of formal metrics that could be used for quantitative evaluation and comparison of reputation management systems.
Another major shortcoming in this research field is the assumption that the functions of reputation management (evaluation, detection, and reaction) are carried out homogeneously across time and space at different nodes. The dynamic nature of ad hoc networks causes node behavior to vary spatially and temporally due to changes in the local and network-wide conditions. Reputation management functions do not adapt to such changes, which may impact the system accuracy and promptness. We herein recognize an adaptive reputation management system as one where nodes carry out the reputation management functions heterogeneously across time and space according to the instantaneous perception of each of its surrounding network conditions.
In this work, we address the above concerns. We develop a formal framework for reputation management systems upon which design, evaluation, and comparison of reputation management systems can be based. We define and discuss the different components of the framework and the interactions among them. We also define formal metrics for evaluation of reputation management systems. The metrics assess both, the effectiveness (security issues) of a reputation management system in detecting misbehavior and limiting its negative impact on the network, and its efficiency (performance issues) in terms of false positives and overhead exerted by the reputation management system on the network. We also develop ARMS, an autonomous reputation management system, based on the formal framework. The theoretical foundation of ARMS is based on the theory of Sequential Probability Ratio Test introduced by Wald. In ARMS, nodes independently and without cooperation manage their reputation management system functions. We then use ARMS to investigate adaptation in reputation management systems. We discuss some of the characteristics of an adaptive reputation management system such as sensitivity, adaptability, accuracy, and promptness. We consider how the choice of evaluation metric, typically employed by the evaluation function for assessment of node behavior, may impact the sensitivity and accuracy of node behavior evaluation. We evaluate the sensitivity and accuracy of node behavior evaluation using a number of metrics from the network and medium access layer. We then introduce a time-slotted approach to enhance the sensitivity of the evaluation function and show how the duration of an evaluation slot can adapt according to the network activity to enhance the system accuracy and promptness. We also show how the detection function can adapt to the network conditions by using the nodeâ s own behavior as a benchmark to set its detection parameters. To the best of our knowledge, this is the first work to explore the adaptation of the reputation management functions in ad hoc networks.Ph. D.
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Masie, Desné Rentia. "Mediating markets : financial news media and reputation risk management." Thesis, University of Edinburgh, 2014. http://hdl.handle.net/1842/14196.
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The increase of interest in financial culture following the financial crisis, which started in 2008, as well as the proliferation of financial data, have sparked an emerging research agenda into the role of financial news media. Moreover, financial news media is an important research topic in finance because information released through the media has a wider audience than other information intermediating systems in the financial market. This thesis defines the financial journalist as a significant actor in the intermediation of financial information. It also contributes to understanding how the relationships between intermediaries in firms’ information environments affect financial markets, and in particular whether claims for professionalization can be made by financial journalists and public relations practitioners for their interrelating activities. The further contribution of the thesis is its integration of an interdisciplinary and mixed methods approach. The thesis investigates the research problem through three independent empirical studies that are linked to the research aim of the thesis, and each other, but can be read independently. The first study uses the quantitative, event-study method and tests how 100 small-cap US stocks are affected by different types of carefully-selected information, namely analysts’ recommendations, corporate filings, news media, public relations wires and stock tips received over five years from 1 January 2006 to 31 December 2010. Its first contribution is a problematisation of firms’ information environments from an information intermediation perspective. It therefore finds that news media has the largest negative and absolute effect on stock prices, trading volumes and volatility. The intuitions for this are news media’s wide dissemination; its attraction to reporting bad news, as well as to interpreting events negatively. Further, its independence from firms and role in corporate governance are thought to make bad news especially surprising. The second and third studies form two halves of a qualitative symmetrical study that tests for the intuitions and findings of the quantitative study. They do so through structured and semi-structured interviews with experienced journalists and corporate public relations practitioners about their own perceptions of their respective self-constitutions and ethics; their relationships to each other; their understandings about how their own work and other information intermediaries’ work in firms’ information environments affect financial information; and to determine if and how these factors affect the manner in which they go about doing work. Study 2 considers journalists as actors in the financial market by problematizing them as information intermediaries who disseminate financial information and contribute to corporate governance. It finds they have a professional ethic biased towards reporting bad news and contributes to understanding the professional constitutions and knowledge construction activities of journalists through demonstrating how their beliefs, motivation and self-awareness influence reporting choices and actions. Their level of expertise and credibility in these activities is linked to the relative performativity of news stories. Study 3 studies the expansion of public relations’ reputation risk management activities in relation to journalists and evaluates the industry’s claim for professionalism using Gieryn’s (1983) analytical framework of boundary-work. It considers public relations practitioners as actors in financial markets in the context of globalised, high-speed financial markets and increased demands for corporate social responsibility. It finds that public relations is increasing its monopoly over the dissemination and intermediation of financial information but cannot yet make a claim for professional jurisdiction over these activities.
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Schaarschmidt, Mario [Verfasser]. "Corporate Reputation, Employees, and Social Media / Mario Schaarschmidt." Koblenz, 2021. http://d-nb.info/1241541639/34.
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Tshabangu, Mbuyiselwa Joseph. "Perceptions of stakeholders on how schools in the Fezile Dabi District manage reputation / Joseph Mbuyiselwa Tshabangu." Thesis, North-West University, 2012. http://hdl.handle.net/10394/10124.
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The main aim of this study was to investigate the perceptions of stakeholders regarding reputation in schools in Fezile Dabi district. A qualitative approach was used. Multiple sources of data collection included semi-structured interviews, documents and visual data in the form of photographs. A literature review revealed that reputation management is imperative for schools to survive and continue existing. Determination of factors that contribute to good reputation and those causing bad reputation is important before school managers can embark on reputation management. Reputable schools attract more learners and resources because of the culture of learning and teaching in these schools. Four sites were purposefully selected and twenty internal and external stakeholders participated. The research sites were made up of two primary and two secondary schools all Quintile 1 and 2 schools. The study revealed that factors contributing to good reputation in the participating schools included: effective teaching, emotional appeal, clean physical surroundings, good leadership and management, involvement of parents and effective financial management. It was found that all participating schools had good academic results and received awards in sport and music, involvement in extra-curricular activities was regarded as a norm in these schools, thus they were boasting of high enrolment of learners. There were however, causal factors to bad reputation such as external factors- lack of leadership and management at district level and lack of skills regarding dealing with media. Internal factors included misbehaviour of learners and ineffective management. School managers in these schools were not creative and innovative in the use of strategies to strengthen reputation in their schools. The focus was only on effective teaching and extra-curricular activities. No new strategies were adopted by school managers to adapt to the changing school environment to ensure continued reputable schools.Thesis (MEd (Education Management))--North-West University, Vaal Triangle Campus, 2013
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Morrison, Alan D. "Reputation, opportunism and crowd behaviour in debt markets." Thesis, University of Oxford, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365578.
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Björk, Josephine, and Sahar Hallal. "Anseende - Hot or Not? : En explorativ studie i hur stora svenska företag ser på begreppet anseende." Thesis, Södertörn University College, School of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3629.
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There are many views in the concept of corporate reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate reputation has a positive relation to Sustainable Competitive Advantage, financial performance and attraction to competent employees. The many views in the concept make it especially interesting to examine the view on corporate reputation in a perspective of big Swedish corporations. Another interesting area to examine is whether the companies manage their reputation or not. The empirical findings of this essay are based on qualitative interviews to get a deeper understanding in the area of reputation. In the analysis the empirical findings were linked to the theoretical framework chosen for the study and earlier research in the area. Through this study it has been shown that companies are defining reputation as a part of the brand. They also explain reputation as the stakeholders aggregated view of a company. The companies manage their reputation, but as an integrated component in the work of brand and communication. The companies had difficulties in separating the concept of reputation andthe concept of brand.
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Bishop, Genevieve Anne. "Corporate reputation management, a method for creating proactive, adaptive organizations." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ59471.pdf.
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Ayday, Erman. "Iterative algorithms for trust and reputation management and recommender systems." Diss., Georgia Institute of Technology, 2011. http://hdl.handle.net/1853/45868.
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This thesis investigates both theoretical and practical aspects of the design and analysis of iterative algorithms for trust and reputation management and recommender systems. It also studies the application of iterative trust and reputation management mechanisms in ad-hoc networks and P2P systems.
First, an algebraic and iterative trust and reputation management scheme (ITRM) is proposed. The proposed ITRM can be applied to centralized schemes, in which a central authority collects the reports and forms the reputations of the service providers (sellers) as well as report/rating trustworthiness of the (service) consumers (buyers). It is shown that ITRM is robust in filtering out the peers who provide unreliable ratings. Next, the first application of Belief Propagation algorithm, a fully iterative probabilistic algorithm, on trust and reputation management (BP-ITRM) is proposed. In BP-ITRM, the reputation management problem is formulated as an inference problem, and it is described as computing marginal likelihood distributions from complicated global functions of many variables. However, it is observed that computing the marginal probability functions is computationally prohibitive for large scale reputation systems. Therefore, the belief propagation algorithm is utilized to efficiently (in linear complexity) compute these marginal probability distributions. In BP-ITRM, the reputation system is modeled by using a factor graph and reputation values of the service providers (sellers) are computed by iterative probabilistic message passing between the factor and variable nodes on the graph. It is shown that BP-ITRM is reliable in filtering out malicious/unreliable reports. It is proven that BP-ITRM iteratively reduces the error in the reputation values of service providers due to the malicious raters with a high probability. Further, comparison of BP-ITRM with some well-known and commonly used reputation management techniques (e.g., Averaging Scheme, Bayesian Approach and Cluster Filtering) indicates the superiority of the proposed scheme both in terms of robustness against attacks and efficiency.
The introduction of the belief propagation and iterative message passing methods onto trust and reputation management has opened up several research directions. Thus, next, the first application of the belief propagation algorithm in the design of recommender systems (BPRS) is proposed. In BPRS, recommendations (predicted ratings) for each active user are iteratively computed by probabilistic message passing between variable and factor nodes in a factor graph. It is shown that as opposed to the previous recommender algorithms, BPRS does not require solving the recommendation problem for all users if it wishes to update the recommendations for only a single active user using the most recent data (ratings). Further, BPRS computes the recommendations for each user with linear complexity, without requiring a training period while it remains comparable to the state of art methods such as Correlation-based neighborhood model (CorNgbr) and Singular Value Decomposition (SVD) in terms of rating and precision accuracy.
This work also explores fundamental research problems related to application of iterative and probabilistic reputation management systems in various fields (such as ad-hoc networks and P2P systems). A distributed malicious node detection mechanism is proposed for delay tolerant networks (DTNs) using ITRM which enables every node to evaluate other nodes based on their past behavior, without requiring a central authority. Further, for the first time. the belief propagation algorithm is utilized in the design and evaluation of distributed trust and reputation management systems for P2P networks. Several schemes are extensively simulated and are compared to demonstrate the effectiveness of the iterative algorithms and belief propagation on these applications.
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Twehues, Jennifer Elisabeth. "Exploring the management of corporate reputation in Germany's business environment." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/49961.
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Thesis (MBA)--Stellenbosch University, 2004.Some digitised pages may appear illegible due to the condition of the original hard copy
ENGLISH ABSTRACT: Since the 1990's researchers have been adding different perspectives to the phenomenon of corporate reputation and its management (Fombrun, 2002a: x; Gotsi & Wilson, 2001: 99). To some extent, the growing attention paid to this topic has come from a consciousness about prevailing trends in the current business landscape, such as the ongoing globalisation, the proliferation of media, the public's new focus on transparency and social responsibility, as well as an avalanche of corporate crises. Yet, besides leading to an unfortunately high fragmentation of the study subject in the academic area, a result of this rapidly increasing interest seemed to be a lack of practitioner's knowledge about the nature, potential, and practical implication of this new management issue (Abratt, 2001: 368). With the general aim to examine this assumed gap between reputation theory and practice, this empirical study therefore presents a preliminary attempt to explore how corporate reputation is approached in real business life. It focuses on the German business environment and seeks to investigate companies' current understanding of corporate reputation, as well as their moves towards fostering and protecting it. To be able to explore corporate reputation management in this particular business environment, the study uses a qualitative research design, for which a range of in-depth interviews are conducted with 18 managers of German companies. The results of this empirical research reveal how German companies understand, value, and approach the issue of reputation and its management. Examining the responses, it becomes evident that, although German companies attach high importance to the reputation issue, even with regard to a strategic consideration, they demonstrate a less specific and less pro-active approach when putting reputation management into practice. After all, this research project informs academics about areas in reputation management that still require theoretical underpinning, whereas practitioners can gain unique insights into what the current reputation management practice looks like and how it could possibly be improved. Thus, the ultimate value of this study stems from providing a bridge which enables these two groups to learn from and move towards one another.
AFRIKAANSE OPSOMMING: Navorsers het sedert die 1990s verskillende bydraes met betrekking tot die begrip, die reputasie van 'n maatskappy en die bestuur daarvan, gemaak (Fombrun, 2002a: x; Gotsi & Wilson, 2001: 99) Die groeiende belangstelling in hierdie onderwerp het tot 'n mate te doen met die bewuswording van heersende tendense in die sake-omgewing: toenemende globalisering; groei van die media; die publiek se aandrang op deursigtigheid en sosiale verantwoordelikheid; sowel as 'n stortvloed van korporatiewe krisisse. Tog, benewens die feit dat hierdie belangstelling tot die ongelukkige verbrokkeling van die studie-onderwerp op akademiese gebied lei, volg daar ook 'n gebrek aan praktiese kennis aangaande die aard, potensiaal en praktiese implikasies van hierdie nuwe bestuursgeskilpunt (Abratt, 2001: 368). Die doel van hierdie studie is om ondersoek in te stel na die veronderstelde gaping tussen die teorie en praktyk van reputasie-bestuur. Hierdie empiriese studie behels 'n voorlopige ondersoek na die hantering van 'n maatskappy se reputasie in die sake-wêreld. Dit fokus op die sake-omgewing in Duitsland en doen ondersoek na maatskappye se huidige opvattings oor korporatiewe reputasie sowel as die pogings wat deur maatskappye aangewend word om sodanige reputasie te bevorder en te beskerm. Die studie gebruik 'n kwalitatiewe ondersoekmetode in 'n poging om die bestuur van die korporatiewe reputasie in hierdie spesifieke sake-omgewing te ondersoek. Daar is gebruik gemaak van 'n aantal in-diepte onderhoude wat met 18 bestuurders van Duitse maatskappye gevoer is. Die bevindings van hierdie empiriese ondersoek dui aan hoe Duitse maatskappye die kwessie van maatskappy-reputasie, en die bestuur daarvan, begryp, na waarde skat, en benader. 'n Ontleding van die respondente se terugvoer lewer stawende getuienes dat, alhoewel hulle baie waarde heg aan die kwessie van reputasie, selfs met betrekking tot strategiese oorwegings, Duitse maatskappye 'n minder gedefinieerde en minder pro-aktiewe benadering volg sover dit die praktiese bestuur van reputasie betref. Ten slotte word bydraes gemaak ten opsigte van die akademiese kennis in die veld van reputasie-bestuur wat steeds mank gaan aan 'n teoretiese onderbou, terwyl die praktiese veld unieke insigte met betrekking tot huidige praktyke in reputasie-bestuur, en hoe dit verbeter kan word, bykry. Die uiteindelike waarde van die studie lê daarin dat dit kennis verskaf wat hierdie twee groepe bymekaar kan laat leer, en nader na mekaar kan laat beweeg.
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Pikas, Christina K. "Blog Searching for Competitive Intelligence, Brand Image, and Reputation Management." Information Today, Inc, 2005. http://hdl.handle.net/10150/106424.
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Reviews why it is important to search blogs for competitive intelligence, reputation management, and brand image management. Describes the structure of blogs and how to format searches in several search engines to effectively retrieve this information.
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Akcijonaitis, Gintaras. "Reputaciją įtakojantys veiksniai verslo sektoriuje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2006~D_20110709_151346-30949.
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Šio darbo tikslas yra nustatyti veiksnius, kurie įtakoją organizacijos reputaciją. Siekiant darbo tikslų atskleidimo iš pradžių buvos analizuojamos diferencijuotos ir analoginės mokyklų autorių mintys, ko pasėkoje buvo prieita prie teoretikų kaip Balmer, Bromley, Fombrun (diferencijuotos mokyklos atstovai), reputacijos koncepcijos, kuri pažymi, kad organizacijos reputacija yra įmonės ankstesnių veiksmų ir pasekmių atspindys, kuris parodo organizacijos gebėjimą paskirstyti rezultatą publikai. Ji laiko atžvilgiu yra ilgalaikiškesnė nei įvaizdis. Tuo tarpu įvaizdis gali būti greitai keičiamas ir melagingas, be to reputacija yra siejama publikos patirtimi su organizacija. Darbe taip pat atlikta organizacijos įvaizdžio ir identiteto koncepcijų analizė bei palyginimas su organizacijos reputacija, kadangi šios sąvokos yra glaudžiai susijusios ir dažnai painiojamos tarpusavyje. Organizacijos įvaizdis tai vidinės ir išorinės organizacijos publikos nuomonių bei pažiūrų visuma, o įmonės identitetas yra organizacijos savęs pristatymas, priklausantis nuo charakteristikų, kurios organizaciją pateikia savo elgesio pavyzdžiu, simbolių ir ryšių pagalba. Esminis skirtumas tarp šių koncepcijų yra tas, kad organizacijos identitetas tai būdas, kuriuo organizacijos nariai vertina savo organizaciją, įvaizdis tai būdas, kuriuo organizacija prisistato visuomenei ir reputacija tai būdas kuriuo visuomenė vertina organizaciją. Remiantis „Financial times“ bei „Fortune“, išskirti šeši pagrindiniai... [toliau žr. visą tekstą]The aim of this paper is to demonstrate the factors that have an influence over the reputation of organization. In order to achieve the goals of the paper the analysis of the authors’ thoughts from differential and analog schools has been made. The outcome of Balmer, Bromley, Fombrun (the representatives of differential school) is the concepts of reputation that signify that the reputation of organization is the result of past actions and that shows the capability of organization to allocate the result to the public. Reputation is more sustained than the image in terms of time. In addition image can be changed quickly and can be untrue; reputation on the other hand is more associated with the experience of organization. The analysis of organizational image and identity concepts has been made and a comparison with organizational reputation has been done. This has been done because these two concepts are associated and sometimes understood as synonyms. The image of organization is the summation of the inner and external public opinions; the identity is the presentation of organization, dependable on the characteristics that represent the organization by using symbols, examples and communications. The main difference between these concepts is that the identity of organization is a mean by which the members of organization value the organizations; the image is a mean by which organization presents itself to the society; reputation is a mean by which the society values the... [to full text]
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Cage, Eilidh Alison. "Mechanisms of social influence : reputation management in typical and autistic individuals." Thesis, University College London (University of London), 2015. http://discovery.ucl.ac.uk/10021751/.
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Other people greatly influence behaviour – a phenomenon known as social influence. One reason people change their behaviour when others are present is to manage their reputation. Individuals with autism have social and communicative difficulties, which may result in difficulties in reputation management. This thesis aimed to examine reputation management in autistic individuals, the development of reputation management, and the cognitive mechanisms underpinning reputation management. In Chapter Two, autistic adults managed their reputation in a donation task when it was explicitly clear that they should manage it. Despite this ability, the autistic adults demonstrated a reduced propensity for reputation management, which results suggested was due to low expectations of reciprocity. In Chapters Three and Four, reputation management and potential mechanisms – theory of mind, social motivation, reciprocity, and inhibitory control – were examined in typical children aged 6 to 14. Two forms of reputation management were tested: an automatic or implicit form and a deliberate or explicit form. Implicit reputation management appeared in adolescence, while explicit reputation management occurred at 8-years-old. Theory of mind and social motivation underpinned explicit reputation management. In Chapters Five and Six, autistic children did not implicitly manage their reputation, although some were able to do so explicitly. Autistic children who were fairer and more sensitive to reciprocity were more likely to explicitly manage reputation. None of the suggested mechanisms underpinned implicit reputation management in either typical or autistic children. Finally, semi-structured interviews were conducted with autistic adolescents and school staff (Chapter Seven). Thematic analysis showed that autistic adolescents were concerned about their reputation; however, many preferred to stay true to themselves rather than appear “cool”. Overall, this thesis noted autistic individuals do have the ability to manage reputation, yet there was variation in this ability, due to a number of factors. These results suggest autistic individuals are not completely immune to social influence.
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Jaimes, Luz Marina Santos. "A privacy-preserving reputation scheme for trust management on VANETs applications." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/55/55134/tde-14112017-084229/.
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Vehicles will use pseudonyms instead of relying on long-term certificates to provide security and privacy. Pseudonyms are short-term public key certificates that do not contain identity-linking information about the vehicle. However, there is a constant risk that authorised vehicles may send fake messages or behave selfishly, and this can affect the performance of the Vehicular Ad hoc NETwork (VANET). In this context, trust management is another important component of security services in VANETs, which provides a unified system for establishing a relationship between the nodes and helps by keeping record of the behaviour of the vehicles. Nevertheless, it is a challenging task to monitor the evolving pattern of the vehicular behaviour, since communication between the vehicles is anonymous. It is not easy to find a balanced solution that meets the requirements of security, privacy, and trust management in VANET. In view of this, we put forward a Preserving-Privacy Reputation Scheme (PPRS) applied to VANETs, in which a reputation server through a Roadside Unit receives feedback about the behaviour of the vehicles. The server updates and certifies the reputation of the vehicles by matching their anonymous identities with their real ones. Our scheme introduces geographical areas of security, in which the security of an area can be adapted to higher or lower levels depending on the reputation of the vehicles. In addition, complex reputation is examined, in which the reputation of a vehicle is linked to several behavioural factors. A further key area that is explored is the performance evaluation of PPRS which is conducted through a set of simulations in a grid scenario, based on an opportunistic message forwarding application. The results showed the effectiveness of PPRS in terms of assessing the behaviour of the vehicles and taking measures against the misbehaving vehicles. We used SUMO to simulate the mobility model; OMNET++ and Veins supported the simulation of the network model. In addition, Crypto++ was used to implement the elliptical curve cryptographic functions of signature and verification of messages, as recommended by the security standards. Finally, we employ a pseudonym changing strategy in which the reputation is discretised at two levels of reputation. The strategy was implemented in a realistic traffic simulation scenario, and was compared with the so called status and synchronous strategies through a serie of simulations. The results showed that the number of pseudonyms used in our strategy is lower than the strategies mentioned above, and maintains the rate of success of changing pseudonym achieved by the synchronous strategy.Os veículos usarão pseudônimos em vez de certificados de longo prazo para fornecer segurança e privacidade. Os pseudônimos são certificados de chaves públicas de curto prazo que não contêm informação da identidade do veículo. No entanto, existe risco que veículos autorizados possam enviar mensagens falsas ou se comportar de maneira egoísta, e isso pode afetar o desempenho das redes veiculares (VANETs). Nesse contexto, o gerenciamento de confiança é um importante serviço de segurança nas VANETs, o qual fornece um sistema unificado para estabelecer relações entre os nós e ajuda a manter um registro do comportamento dos veículos. No entanto, é uma tarefa desafiante monitorar o padrão evolutivo do comportamento veicular, já que a comunicação entre os veículos é anônima. Não é uma tarefa fácil encontrar uma solução equilibrada que atenda aos requisitos de segurança, privacidade e gerenciamento de confiança em VANET. Em vista disso, apresentamos um Esquema de Reputação Preservando a Privacidade (ERPP) aplicado a VANETs, no qual um servidor de reputação através de uma unidade de acostamento recebe avaliações sobre o comportamento dos veículos. O servidor atualiza e certifica a reputação dos veículos relacionando seus identidades anônimas com as reais. ERPP introduz áreas geográficas de segurança, na qual a segurança de uma área pode ser adaptada a níveis mais elevados ou mais baixos dependendo da reputação dos veículos. Além, uma reputação complexa é examinada, na qual a reputação de um veículo está vinculada a vários fatores do comportamento. Uma outra área que é explorada é a avaliação de desempenho do ERPP o qual é conduzida através de simulações em um cenário urbano, com base na aplicação de encaminhamento oportunista de mensagens. Os resultados mostraram a eficácia do ERPP em termos de avaliar o comportamento dos veículos e tomar medidas contra os veículos mal comportados. Utilizamos SUMO para simular o modelo de mobilidade; OMNET++ e Veins suportaram o modelo de red; and Crypto++ foi usado para implementar as funções criptográficas de curvas elípticas de assinatura e verificação de mensagens como recomendam os padrões de segurança. Finalmente, empregamos uma estratégia de mudança de pseudônimo na qual a reputação é discretizada em dois níveis de reputação. A estratégia foi implementada em um cenário de simulação de tráfego realista e foi comparada com as estratégias nomeadas de estado e síncrona mediante simulações. Os resultados mostraram que o número de pseudônimos utilizados em nossa estratégia é menor que os esquemas mencionados, e mantém a taxa de sucesso de mudança de pseudônimo alcançada pela estratégia síncrona.
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Zhang, Xiaoqun. "Measurements of Media Reputation of Firms." Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1401371482.
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Burkhardt, Robert. "Reputation management in small and medium-sized enterprises analysis and evaluation of the use of reputation management ; a survey of small and medium-sized enterprises in Germany." Hamburg Diplomica-Verl, 2007. http://d-nb.info/988193612/04.
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Burkhardt, Robert. "Reputation management in small and medium-sized enterprises : analysis and evaluation of the use of reputation management ; a survey of small and medium-sized enterprises in Germany /." Hamburg : Diplomica Verl, 2008. http://www.diplom.de/katalog/arbeit/10825.
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Eliasson, Emmy. "När ryktet avgör : En kvalitativ fallstudie om online reputation management i svenska destinationsbolag." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86259.
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This essay examines corporate reputation and reputation management online, where destinations were selected as an example of a reputation-dependent industry with special terms. The aim of this study is to examine how Swedish destinations strategically manage their reputation online. Furthermore, the thesis sees into six destinations in Sweden using a theoretical approach on how companies work with their reputation to prevent and nurture their reputation online from a public relations perspective. The result showed that the destinations work actively online to maintain their reputation. Their primary critical stakeholders are politicians and their visit nutrition, their secondary stakeholders are in the long term their own residents. The result also showed that the digitalization has led to both challenges and opportunities. There is thus, an internal challenge in finding resources and an external challenge to compete globally. The destinations determinedly work to measure and monitor their reputation online, but see management as complex today. This study concludes that some areas of online reputation management are found to be applicable for companies in general, but mainly Swedish destinations. In conclusion the study presents a model on how companies proactively can manage their reputation from a public relations point of view.
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Barbato, Massimo-Maria. "Measuring corporate reputation through online social media." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amslaurea.unibo.it/12434/.
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What is corporate reputation? How can it be measured? These two questions have been widely discussed by academics, without coming to a shared definition or evaluation methodology.
Each research gave its own corporate reputation definition, but all the studies agree on one point: corporate reputation is the result of the relationship between a company and its stakeholders. On the stakeholder’s opinion rely most of the corporate rep- utation measurement techniques that have been proposed during the past years, techniques that were criticized.
In this work, we have investigated if corporate reputation can be evaluated from social media data
We focused on the Volkswagen scandal and the buzz it created within the Twitter social network. VW’s scandal was chosen because its widely covered evolution through time and its broad effects on VW’s financial performance.
In order to fulfill the research goal, tweets about VW (from 28/8/15 - to 6/6/16) were collected.
This vast dataset was firstly analyzed and not VW’s related elements were re- moved. The remaining part of it was then classified in two main groups: tweets about VW, but not related to the scandal, and the ones that specifically referred to VW’s wrongdoing. Once the two sets were obtained, each of their elements were evaluated with a sentiment analysis software and after the opinion extraction was calculated the daily aggregated sentiment through a custom-built process, defined to adapt to the Twitter domain. This aggregation produced two different daily sentiment score: the general public opinion about VW and the judgement about the scandal.
The work led to excellent results in the not-relevant elements removal phase and the classification one, but the opinion aggregation did not produce significant outcomes. This final results should not be considered as a research drawback, instead they represent a starting point for further analysis on the opinion creation process.
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Reid-Grant, Marcia Yvonne. "Share Retention, Underwriter Reputation, and Initial Public Offering Underpricing." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6268.
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Initial public offering (IPO) underpricing is a costly practice that decreases the IPO proceeds accruing to the issuing firms and can derail a firm's growth objectives. The purpose of this correlational study was to determine the relationship between share retention, underwriter reputation, and IPO underpricing among a population of IPOs issued in Jamaica. The efficient market hypothesis served as the theoretical framework for this study. Archived data for 52 IPOs issued in Jamaica from 1986 to 2018 were collected and Spearman's correlation matrix and heteroscedasticity-consistent standard errors regression analysis were applied. The outcomes of this study indicated no significant relationship between share retention and IPO underpricing, α = .1 and α = .05, r = .059, p = .35; however, there was partial acceptance of the alternative hypothesis that underwriter reputation is related to IPO underpricing at α = .1, r = .234, p = .055, but not α = .05. Additionally, underpricing was higher for IPOs supported by the high reputation underwriters, and share retention was a slightly better predictor of IPO underpricing for this group of IPOs, R2 = .02, p = .31 versus R2 = .01, p = .75. Finally, the overall model indicated that the independent variables did not jointly explain IPO underpricing, F(2, 45) = .78, p = .455, R2 = .032. The results of this study might contribute to social change because successful IPOs can increase employment opportunities as well as improve income distribution and socioeconomic indicators for the communities served by IPO firms.
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Tsou, Alice. "Managing brand reputation in a dynamic, eWOM service industry environment." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/127051/2/Alice_Tsou_Thesis.pdf.
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This study aimed to build an understanding of branding management issues in relation to eWOM. A qualitative case study technique was used to explore how the businesses managed eWOM in the hotel service industry. The research focused on how the hotels managed eWOM, including resource allocation, capability, routines and standardization in relation to brand management in response to eWOM activities. This study identified that hotels that are more proactive and strategically orientated when managing eWOM have spillover performance benefits due to their leveraging of digital capability which in turn enhances brand reputation.
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Neujahr, Elke [Verfasser]. "Wer die Reputation hat, hat die Zukunft : Reputationsmanagement in Unternehmen / Elke Neujahr." Frankfurt : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2012. http://d-nb.info/104241629X/34.
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Tafesse, Yodit Zenebe. "The Role of Online Reputation Management in Strategic Business Decisions in Ericsson." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19508.
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With this immensely and immeasurably growing Internet technology, the need for onlinereputation management (ORM) is also growing accordingly. It is increasingly seen as animportant means by firms to create stronger alliance between customers and the firm (Bealand Strauss, 2008). ORM is relatively new which theoretically and empirically very youngphenomenon in which very few researches have been made around the area ever since.Hence, the intention of this research is to fill the knowledge gaps recognized and useEricsson Company to conduct an exploratory qualitative research to give empirical value tothe study.The purpose of this study is to explore how ORM can play role in making strategic businessdecisions through branding and construct a model that shows relationship among ORM,branding and strategic business decision. The relevant research concepts that are discussedin the literature review are linked through logical links depicted in the model.After the model is constructed Ericsson Company was taken as a case and qualitative study was made using an in-depth interview with the company’s expert in this area in Ericssonglobal to see how the concept of ORM, branding and strategic decisions in the model areinterlinked to each other. This research has answers on how this company perform its ORM,how ORM can influence branding, how branding can influence strategic business decisionand in the end how ORM can influence strategic business decision.From the finding of this research, ORM has influence on branding and brand has influenceon strategic business decision. Finally, it can also be concluded that ORM has impact on strategic business decisions through branding.
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Spear, Sara. "Investigating the role and significance of corporate stories in corporate reputation management." Thesis, University of Portsmouth, 2015. https://researchportal.port.ac.uk/portal/en/theses/investigating-the-role-and-significance-of-corporate-stories-in-corporate-reputation-management(9a24deca-8993-4f27-aab0-869ac95076f9).html.
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A recent topic of academic interest within corporate reputation is the use of stories to build reputation. However, there is little empirical research in this area. This thesis investigates how stories are used as a corporate identity cue and the influence of stories on audiences (particularly organisation members), in order to bring insight into the role and significance of stories in corporate reputation management. The empirical study was conducted in two stages. The first stage involved content analysis of corporate history stories identified from the websites of 200 organisations in the for-profit and non-profit sectors. The second stage involved case studies of two organisations in the UK energy industry, with qualitative and quantitative data collected using semi-structured interviews, documentary research, and observation research. The findings indicate that corporate stories can be used as a corporate identity cue by conveying reputation platforms which express corporate personality. However, the extent to which platforms are conveyed through corporate stories varies, indicating that the use of stories as a corporate identity cue is also variable. Using impression management theory to interpret corporate stories indicates that stories can influence audiences’ impressions of an organisation, and organisation members’ thinking, feelings, and behaviour. These findings bring new insight to the impression management literature, as well as supporting the existing literature. However, the findings indicate that stories need to be perceived as relevant and credible in order for stories to influence organisation members. Also, limited awareness of stories by managers and a lack of training in using stories are likely to limit the use of stories in corporate reputation management. The thesis contributes to the corporate story literature by developing a framework illustrating how corporate stories act as a corporate identity cue and influence audiences. Guidance is also provided for managers regarding the use of corporate stories as part of corporate reputation management. Future research should build on this study by investigating corporate stories from the perspective of a wider range of stakeholder groups, and in other industry and organisational contexts.
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Kupfer, Tom R. "A reputation management and signalling account of moral disgust and moral contagion." Thesis, University of Kent, 2017. https://kar.kent.ac.uk/66727/.
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Moral disgust is thought to be an emotion arising from perceptions of immorality as physically contaminating, in part based on experiments showing that participants are unwilling to contact immoral objects like a Nazi's armband. Here it is proposed that apparent contagiousness of immorality is driven by desire to avoid reputation harm by visibly associating with immorality. Hypothetical (Study 1) and behavioural (Study 2) evidence supported this account. Participants preferred to wear a Nazi armband under rather than over their clothing, even though this meant direct skin contact. The "under" preference was stronger with an audience. Participant reports revealed little contamination concern but strong reputation concern. Changing perspective, targets who touched but concealed the armband were not seen as contaminated or immoral (Study 3). If disgust reported towards immorality is not contaminating, it may not reflect activation of the full emotion of disgust. Instead, people may express disgust to communicate particular motives. Unlike anger, which can be seen as self-interested, disgust communicates a more principled, moral motivation. Studies 4 and 5 used scenarios to show that observers infer more moral motivation from an expression of disgust and more self-interested motivation from anger. Studies 6, 7 and 8 demonstrated that participants are more likely to choose to express disgust to show moral concern and anger to protest harm to one's self-interest. These findings offer a new perspective for understanding the role of disgust in morality: disgust is not expressed because people feel an internal state of disgust but because disgust effectively communicates morally motivated condemnation.
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Lloyd, Heather Louise. "The value of feasibility studies in corporate reputation management : an exploratory investigation." Thesis, University of Salford, 2008. http://usir.salford.ac.uk/26781/.
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Normally, feasibility studies would be commissioned for industrial projects to assess the worth of undertaking them, in terms of their content, timing, costs, and internal and external stakeholder and environmental influences. The study concentrates on the corporate communications and public relations working environment, and uses the various elements of a feasibility study as a basis for investigating the extent to which the same or similar principles are used, or are applicable, or both, to corporate reputation management. The fieldwork phase of the study was conducted using an iterative, interpretive approach, consisting of two rounds of unstructured interviews. This type of research method was selected for its flexibility which matches the exploratory, developmental and unpredictable nature of the research. Several parallels were drawn between feasibility study elements and corporate reputation management, in particular the importance of maintaining stakeholder contact; looking at other organisations' experiences; paying attention to corporate objectives, culture and values; business operations; costs and benefits; timescales and resource; environment and risk identification and the strategy for resolving them. During the course of undertaking this research I discovered that one of the potential drawbacks identified with using feasibility studies was some lack of understanding of the formal and informal mix of processes among interview respondents within a corporate communications or public relations environment. This could also suggest that this type of environment is unsuitable for a rigid process due to its responsiveness and fluidity. I would argue, however, that feasibility studies are very adaptable and flexible and as a consequence, they can be regularly brainstormed and reviewed throughout a project's lifecycle. This can also apply to corporate reputation management concerns, since failure to regularly review these issues can result in manager being unprepared if a crisis hits. I believe that my research clearly shows that feasibility study principles, to a greater or lesser extent, can be applied to event management as an indicator of the robustness or otherwise of a firm's corporate reputation management. It also demonstrates that, despite their apparent incompatibility, the two disciplines of corporate communications and project management can comfortably co-exist, both academically and corporately.
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Tuominen, Pasi Petteri. "Integrated marketing communications and brand tribalism in a postmodern hospitality reputation management process." Thesis, University of Hertfordshire, 2013. http://hdl.handle.net/2299/10060.
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Internet and Social Networking Services have made accessing information as easy as lifting a finger and consumer can easily ‘Google’ the cheapest airlines, find reviews and opinions online or look up the restaurant whose name was on the tip of their tongue (Sparrow et al., 2011). Organisations must focus on developing methods of reaching and servicing customers that appeal to a new generation and utilise the advantages of new media (Moutinho et al., 2011). Social networking services, (mobile) websites, location-based services, and group bargaining are among the most recent forms of brand building and reputation management used by organisations to appeal to their stakeholders. Considering reputation management as a strategic necessity of building and sustaining competitive advantage, this thesis applies the discourse of the postmodern branding, Integrated Marketing Communications and Brand Tribalism within the context of online tourism and hospitality. No previous study has covered and combined the fractured knowledge of reputation management, brand tribes and integrated marketing communications within the hospitality industry, and therefore this work is an original and systematic study of the possibilities and pitfalls of the research area. Combining non-participant netnographic method and semi-structured management interviews, 164 hotels and 43 restaurants from seven countries were studied with the aim to find evidence on four different problem settings; (a) the general challenges found in the hospitality SNS presence and activities; (b) the formation of an online tribe within the hospitality context; (c) the effect of peer reviews, tribal activism, and entertainment provision in SNS, and (d) the means and effects of managing SNS’s interactions and implementation of IMC into the reputation management process. The findings of this study suggest that the management of the hospitality reputation is continual, and requires resources and well-articulated integration to overall strategy and vision of managing strategic relationships. The study concludes that by adapting the recommended Ambient Reputation Management framework it is possible to expand the exposure, and enhance the general feelings towards the company and its products and services. Furthermore, the study postulates that providing entertainment and non-factual conversation topics, besides responding to customer needs, are the most effective stimuli in the brand-related engagement enhancement process. These findings enable management to define the service brand’s promise in terms of how the practical and emotional tenets should be blended to grow brand personality in the minds of potential stakeholders. Finally this study accentuates the generation of brand awareness through the growing rapport between the brand and the consumers towards the formation of a brand tribe, and materialisation of an active tribal loop; and that taking advantage of the web analytics from the actions to measure the resultant brand awareness is a key element of Ambient Reputation Management.
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Vogt, Roland. "Corporate responsibility, marketing, and reputation : a stakeholder approach for sustainable car fleet management." Thesis, University of Plymouth, 2014. http://hdl.handle.net/10026.1/3130.
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Corporate responsibility is increasingly involved in corporate reputation, and so, in the economic success of a company. Car fleet operating companies are exposed to criticism and, as a direct result of this many corporate protagonists responsible for the operation of car fleets are developing measures to decrease CO2 emissions and fuel consumption. A second trend is the increasing usage of image-generating marketing actions in the worldwide ‘information society’. For various reasons, these image campaigns do not always lead to the expected improvements in corporate reputation. The crucial question is, how do these marketing actions, in the name of corporate social responsibility, relate to corporate reputation? The objective of this research is to establish rules for these relationships and to derive a new stakeholder approach to optimise corporate reputation regarding car fleet management marketing. First of all this study examines theoretical evidence in preparation for further empirical studies on the behaviour of sustainable car fleet management. With this in mind, the thesis looks at empirical evidence about the factors deemed necessary for successful responsible car fleet operation and its marketing. After conducting an online survey with more than 300 respondents, a multiple-embedded-case study with three cases, six supplementary cases, and several stakeholders represents the main part of this work. As a result, this work depicts, through three models, and via a new stakeholder approach (a combination of the three), the relationships of certain main types of firm with main types of fleet as well as the main types of marketing to support corporate reputation. Unexpected findings regarding the suitable intensity of communication to internal and external stakeholders have emerged. This approach successfully supports the design of sustainable car fleet management and a suitable arrangement of the marketing approach.
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Morrissey, Paul. "The globalisation of higher education in East Asia : reputation management and converging governance." Thesis, University of Bristol, 2010. http://hdl.handle.net/1983/b924b030-2b8a-4b99-a5ed-45f9d29f13ae.
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This research is located within the globalisation debate; in particular, it seeks to illuminate how the influences of globalisation are perceived in particular settings and locations, with particular reference to East Asia. For the purposes of this study, higher education (HE) is taken as an instance of globalisation: the study explores how globalisation is operationalised and determined in changes in governance, and takes the position that a convergence of governance is evident in the case study institutions. The study attempts to address this question via a comparative study of four public universities, three of which are in the greater China, and one in the UK. The empirical research is focused at the heart of the institution, at the level of the faculty, where the strategic and the operational collide. 26 middle managers were asked about their perceptions regarding operational changes at their institutions, and about the motives which they considered relevant to these changes. The study detects an international dimension operating within HE, which has strengthened during the current decade. At least some of the present environment in which the respondents were working was reported as now being global in nature, and I argue that decisions taken because of this global environment represent the process, or one dimension of the process, of globalisation. The respondents seemed particularly aware of, even anxious about, global rankings as a measure of institutional reputation; they suggested that they were involved in a variety of strategies which revolved around enhancing reputation; these centred on the core activities of research and teaching, attracting high quality staff, and promoting an international environment. I argue that these activities reflect a convergence of operations, driven by common motives, though context is of great importance regarding the extent of this convergence
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Berg, Janette-Erika, and Sofia Blomqvist. "Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161271.
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During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. Particularly corporate reputation can be identified as an essential intangible asset possessed by a firm, due to its tacit nature. Hence, managing and understanding the antecedent of corporate reputation management is crucial for gaining competitive advantage. Moreover, focus on valuing and understanding the intangibles is essential for SMEs, which usually possess fewer resources for evaluating and managing these resources compared to large and more structured companies. Worldwide SMEs are in general representing over half of the economy, and enhanced business performance can further positively influence on the economic wealth. We were able to identify a research gap since there are no studies on how to utilize corporate reputation management in the SME context without a large scale of resources or the separate marketing department. We want to fill the gap by providing empirical evidence on the process of improving reputation management in Finnish SME setting. The purpose of this thesis is to gain more in-depth understanding of the prevailing corporate identity and communication in the SME and how to utilize these as an antecedent of corporate reputation by evaluating the internal managerial perceptions of the Finnish engineering installation company, Alpha Group. Furthermore, the aim is to give practical suggestions for managing corporate reputation by implementing an appropriate way to communicate the desired corporate identity both internally and externally. A framework has been created from the previous literature where a process for managing corporate reputation is compiled. Corporate identity represents an antecedent of corporate reputation, whereas corporate communication can be seen as a management tool to manage it. To fulfill the purpose of the thesis, a qualitative study was conducted, with eight semi-structured interviews with the top and middle managers of Alpha Group. Through the interviews, we gained a more in-depth understanding of the current condition of corporate identity as well as internal and external communications. From our findings, we could conclude that scarcity of resources is limiting the development of intangible resources in Alpha Group. Reputation of Alpha Group is based on the operational factors, rather than managed intentionally, so currently it is strongly associated only to serve their clients. Corporate identity was found unclear within the organization and the organization did not have strategy for corporate communications. This has caused unidentifiable corporate identity within organization, which has led to scattered corporate identity between different locations and business units. We will provide practical recommendations for managers of SMEs in general and for Alpha Group, on how to manage corporate identity and establish corporate communication systems.
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Bellesia, Francesca <1990>. "Individuals in the Workplatform. Exploring Implications for Work Identity and Algorithmic Reputation Management." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2020. http://amsdottorato.unibo.it/9259/1/Thesis%20Final%20February%202020.pdf.
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In the new world of work, workers not only change jobs more frequently, but also perform independent work on online labor markets. As they accomplish smaller and shorter jobs at the boundaries of organizations, employment relationships become unstable and career trajectories less linear. These new working conditions question the validity of existing management theories and call for more studies explaining gig workers’ behavior. Aim of this dissertation is contributing to this emerging body of knowledge by (I) exploring how gig workers shape their work identity on online platforms, and (II) investigating how algorithmic reputation changes dynamics of quality signaling and affects gig workers’ behavior.
Chapter 1 introduces the debate on gig work, detailing why existing theories and definitions cannot be applied to this emergent workforce. Chapter 2 provides a systematic review of studies on individual work in online labor markets and identifies areas for future research.
Chapter 3 describes the exploratory, qualitative methodology applied to collect and analyze data. Chapter 4 presents the first empirical paper investigating how the process of work identity construction unfolds for gig workers. It explores how digital platforms, intended both as providers of technological features and online environments, affect this process. Findings reveal the online environment constrains the action of workers who are pushed to take advantage of platform’s technological features to succeed. This interplay leads workers to develop an entrepreneurial orientation.
Drawing on signaling theory, Chapter 5 understands how gig workers interpret algorithmic calculated reputation and with what consequences for their experience. Results show that, after complying to platform’s rules in the first period, freelancers respond to algorithmic management through different strategies – i.e. manipulation, nurturing relationships, and living with it. Although reputation scores standardize information on freelancers’ quality, and, apparently, freelancers’ work, this study shows instead responses to algorithmic control can be diverse.
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Zhang, Pengfei. "Design and Evaluation of Cooperative Location Verification Protocol for Vehicular Ad-Hoc Networks." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/22648.
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Vehicular ad hoc networks (VANETs) have attracted much attention over the last few years. VANETs own several significant characteristics, such as the high-rate changing topology led by velocity of vehicles, time-and-location critical safety applications, and Global Positioning System (GPS) devices.
In VANETs, as vehicle movement is usually restricted in just bidirectional movements along the roads and streets, geographical location information becomes very useful. In addition, many studies show that position-based routing protocol is a more promising routing strategy for VANETs; therefore security and verification of location information are necessary to be researched.
In this thesis, a location verification approach, namely the Cooperative Location Verification (CLV) protocol, is proposed, aiming to prevent position-spoofing attacks on VANETs. The CLV basically uses two vehicles, a Verifier and a Cooperator, to verify the claimed position of a vehicle (Prover), according to two challenge-response procedures. Additionally, the security analysis of the CLV is presented.
In order to enhance the CLV by reduce the network overhead, a reputation management system is designed. It utilizes the verification results of the CLV application and maintain every vehicle's reliability in the network. In addition, the solution to sparse networks is briefly discussed.
In the simulation, the results show that the proposed CLV performs better than another location verification algorithm, namely the Secure Location Verification (SLV). And the effectiveness of the reputation management system is also demonstrated.
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Yang, Haofan. "Reputation modelling in citizen science for environmental acoustic data analysis." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/54657/1/Haofan_Yang_Thesis.pdf.
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Citizen Science projects are initiatives in which members of the general public participate in scientific research projects and perform or manage research-related tasks such as data collection and/or data annotation. Citizen Science is technologically possible and scientifically significant. However, as the gathered information is from the crowd, the data quality is always hard to manage. There are many ways to manage data quality, and reputation management is one of the common approaches.
In recent year, many research teams have deployed many audio or image sensors in natural environment in order to monitor the status of animals or plants. The collected data will be analysed by ecologists. However, as the amount of collected data is exceedingly huge and the number of ecologists is very limited, it is impossible for scientists to manually analyse all these data. The functions of existing automated tools to process the data are still very limited and the results are still not very accurate. Therefore, researchers have turned to recruiting general citizens who are interested in helping scientific research to do the pre-processing tasks such as species tagging. Although research teams can save time and money by recruiting general citizens to volunteer their time and skills to help data analysis, the reliability of contributed data varies a lot. Therefore, this research aims to investigate techniques to enhance the reliability of data contributed by general citizens in scientific research projects especially for acoustic sensing projects. In particular, we aim to investigate how to use reputation management to enhance data reliability.
Reputation systems have been used to solve the uncertainty and improve data quality in many marketing and E-Commerce domains. The commercial organizations which have chosen to embrace the reputation management and implement the technology have gained many benefits. Data quality issues are significant to the domain of Citizen Science due to the quantity and diversity of people and devices involved. However, research on reputation management in this area is relatively new. We therefore start our investigation by examining existing reputation systems in different domains. Then we design novel reputation management approaches for Citizen Science projects to categorise participants and data. We have investigated some critical elements which may influence data reliability in Citizen Science projects. These elements include personal information such as location and education and performance information such as the ability to recognise certain bird calls. The designed reputation framework is evaluated by a series of experiments involving many participants for collecting and interpreting data, in particular, environmental acoustic data. Our research in exploring the advantages of reputation management in Citizen Science (or crowdsourcing in general) will help increase awareness among organizations that are unacquainted with its potential benefits.
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Le, Roux Johanna Regine Josèphe. "Corporate reputation in the information technology industry a South African case study /." Pretoria : [s.n.], 2003. http://upetd.up.ac.za/thesis/available/etd-04202004-145730.
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Hümmer, Carolin [Verfasser], Bernd [Akademischer Betreuer] Günter, and Christian [Akademischer Betreuer] Schwens. "Die Reputation interner Dienstleister innerhalb eines Konzerns / Carolin Hümmer. Gutachter: Christian Schwens. Betreuer: Bernd Günter." Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf, 2014. http://d-nb.info/1054134936/34.
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Small, Jarred David. "Discovering Chile: Addressing International Reputation Through the Arts." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1428959484.
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Mishra, Karen Elizabeth Boynton Lois A. "Internal communication building trust, commitment, and a positive reputation through relationship management with employees /." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2007. http://dc.lib.unc.edu/u?/etd,766.
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Thesis (Ph. D.)--University of North Carolina at Chapel Hill, 2007.Title from electronic title page (viewed Dec. 18, 2007). "... in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the School of Journalism and Mass Communication." Discipline: Journalism and Mass Communication; Department/School: Journalism and Mass Communication, School of.
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Vecchi, Federica. "Analisi automatica della corporate reputation attraverso il topic modeling." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8384/.
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Questo elaborato tratta dell'importanza dell'analisi testuale tramite strumenti informatici. Presenta la tecnica più utilizzata per questo tipo di analisi il: Topic Modeling. Vengono indicati alcuni degli algoritmi più sfruttati e si descrivono gli obiettivi principali.
Inoltre introduce il Web Mining per l’estrazione di informazioni presenti nel web, specificando una tecnica particolare chiamata Web Scraping.
Nell'ultima sezione dell’elaborato viene descritto un caso di studio. L’argomento dello studio è la Privatizzazione. Viene suddiviso in tre fasi, la primi riguarda la ricerca dei documenti e articoli da analizzare del quotidiano La Repubblica, nella seconda parte la raccolta di documenti viene analizzata attraverso l’uso del software MALLET e come ultimo passo vengono analizzati i topic, prodotti dal programma, a cui vengono assegnate delle etichette per identificare i sotto-argomenti presenti nei documenti della raccolta.
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Muhic, Esma, and Sofia Lundberg. "Communicating - what and to whom? : A Qualitative Study of Stadium's CSR Practice and External Communication." Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-275172.
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This report discusses the subject of corporate social responsibility (CSR) and CSR communication at Stadium. The study’s purpose is to study the role of sustainability in corporate social responsibility. This is executed through studying how Stadium chooses to communicate their sustainability practices externally. Furthermore, the report studies if and how Stadium’s CSR message reaches student consumers, and how it affects their opinions and consumer behavior. The gathered material is analyzed through the concept of CSR, reputation management and stakeholder theory. Our result shows that Stadium utilizes CSR as a business strategy, wants to contribute to a better society as well as gaining a more positive reputation. Stadium communicate the same sustainability information through the same communication channels to all stakeholders.We found that the student consumers are not reached by Stadium’s sustainability communication, and this is a contributing factor to why their opinions and consumer behavior at Stadium is unaffected. However, differences of opinion about whether sustainability practices affect the students’ view of Stadium arose - some would be affected by more sustainability information and for some it is rather a matter of price when making a purchase. The students believe that they would be better reached by Stadium’s sustainability message if it was communicated in stores. The report shows that sustainability is important for student consumers and also that inadequate communication decreases their opportunity to shop sustainably. It is less likely that a company’s reputation is affected in a positive way if sustainability is not adequately communicatedUppsatsen behandlar företags sociala ansvar (CSR) och CSR-kommunikation på Stadium. Studiens syfte är att undersöka vilken roll hållbarhet har inom CSR. Detta görs genom att undersöka hur Stadium väljer att kommunicera sitt CSR-arbete externt, med fokus på hållbarhetsaspekten. Vidare undersöker studien huruvida Stadiums budskap når konsumentgruppen studenter och hur det i så fall påverkar konsumenternas åsikter och köpbeteende. Syftet uppnås genom att besvara tre frågeställningar med hjälp av intervjuer med representanter från Stadium samt student-fokusgupper. Det insamlade materialet från intervjuer och fokusgrupper analyseras utifrån CSR-konceptet, reputation management och stakeholder theory. Resultatet av undersökningen påvisar att Stadium vill bidra till ett bättre samhälle samt använder CSR som företagsstrategi, och vill att CSR-arbetet skall påverka sitt anseende positivt. Stadium kommunicerar samma hållbarhetinformation genom samma kommunikationskanaler till alla Stadiums intressenter (ex. genom hemsidan).Vidare framkom att studentkonsumenterna inte nås av Stadiums hållbarhetskommunikation, och att detta är en bidragande faktor till varför deras åsikter och köpbeteende på Stadium inte påverkas. Dock framkommer delade meningar huruvida studenternas syn på Stadium och beteende påverkas av hållbarhetsarbete - vissa skulle påverkas genom att få mer information och för vissa är det en prisfråga huruvida man handlar hållbart eller ej. Studenterna anser att de skulle nås bättre om hållbarhetsarbetet kommunicerades ut i butiksmiljön. Avslutningsvis visar studien på att hållbarhet är viktigt för studentkonsumenterna men att bristande kommunikation minskar deras möjlighet att handla hållbart. Det är mindre troligt att ett företags anseende påverkas positivt om hållbarhet inte kommuniceras tillräckligt.
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Leuner, Julia Bouie. "A change in focus to stakeholder engagement and reputation management aligned to King III recommendations." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24254.
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As the King III code has been described as the future of corporate governance the question has to be asked whether corporate South Africa is able to translate this international best practice document into best practice implementation. The purpose of this research was to assess how companies and industry experts have interpreted the requirements of King III – Governing Stakeholder Relationships – and to see if there was a change in focus by companies and their boards ‘to stakeholder engagement and reputation management’. Through qualitative interviews the objective of the research was to: • find out to what extent companies had adopted the recommendations on governing stakeholder relationship (King III); • confer with industry experts as to what companies are expected to report on when they adopt King III principles on governing stakeholder relationships; and • ascertain if there was a common understanding of the adoption of King III – Governing Stakeholder Relationships – from a company and industry perspective? For business leaders who have accepted that the sustainability of the system depends on delivering wealth creation and economic return for shareholders and stakeholders, sustainably and responsibly and who have placed stakeholder trust at the heart of their companies’ strategy adopting governing stakeholder relationship – governance element eight – recommendations is in synch. CopyrightDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
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