Journal articles on the topic 'Relationship marketing'
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Bekmurzaeva, Z. H. "Relationship marketing." Vestnik of North-Ossetian State University, no. 4 (2018): 85–87. http://dx.doi.org/10.29025/1994-7720-2018-4-85-87.
Kolesnikov, S., N. Nemogay, and T. Denysova. "Marketing relationship." Law and public administration 4 (2019): 18–26. http://dx.doi.org/10.32840/pdu.2019.4.3.
Heffernan, Troy, Grant O'Neill, Tony Travaglione, and Marcelle Droulers. "Relationship marketing." International Journal of Bank Marketing 26, no. 3 (April 11, 2008): 183–99. http://dx.doi.org/10.1108/02652320810864652.
Blackwell, Steven. "Relationship Marketing:." Journal of Pharmaceutical Marketing & Management 13, no. 2 (December 1, 2002): 1–25. http://dx.doi.org/10.1300/j058v13n02_01.
Boddington, Andrew. "Relationship Marketing." Interactive Marketing 1, no. 2 (October 1, 1999): 219–20. http://dx.doi.org/10.1057/palgrave.im.4340029.
Fyall, Alan, Christine Callod, and Brenda Edwards. "Relationship Marketing." Annals of Tourism Research 30, no. 3 (July 2003): 644–59. http://dx.doi.org/10.1016/s0160-7383(03)00046-x.
N. Sheth, Jagdish, and Atul Parvatiyar. "Relationship marketing." International Business Review 4, no. 4 (January 1995): 391–96. http://dx.doi.org/10.1016/0969-5931(95)90003-9.
Grönroos, Christian. "Relationship Marketing." Journal of Business Research 46, no. 3 (November 1999): 327–35. http://dx.doi.org/10.1016/s0148-2963(98)00030-7.
Lindgreen, Adam, and Michael Beverland. "Relationship Marketing." Journal of International Food & Agribusiness Marketing 16, no. 2 (September 2004): 25–51. http://dx.doi.org/10.1300/j047v16n02_03.
Veloutsou, Cleopatra, Michael Saren, and Nikolaos Tzokas. "Relationship marketing." European Journal of Marketing 36, no. 4 (May 2002): 433–49. http://dx.doi.org/10.1108/03090560210417255.
Asih, Daru. "A Complementary Relationship between Marketing Theory and Marketing History." Journal of Advanced Research in Dynamical and Control Systems 12, SP5 (May 30, 2020): 1515–22. http://dx.doi.org/10.5373/jardcs/v12sp5/20202073.
Zineldin, Mosad. "Beyond relationship marketing: technologicalship marketing." Marketing Intelligence & Planning 18, no. 1 (February 2000): 9–23. http://dx.doi.org/10.1108/02634500010308549.
Gummesson, Evert. "From relationship marketing to total relationship marketing and beyond." Journal of Services Marketing 31, no. 1 (February 13, 2017): 16–19. http://dx.doi.org/10.1108/jsm-11-2016-0398.
Supada, Wayan. "INTEGRASI CUSTOMER RELATIONSHIP MANAGEMENT EFFECTIVENESS (CRME) DALAM PENERAPAN STRATEGI KOMUNIKASI PEMASARAN." Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi 6, no. 1 (April 30, 2022): 1. http://dx.doi.org/10.55115/duta.v6i1.2030.
Grönroos, Christian. "From Marketing Mix to Relationship Marketing." Management Decision 32, no. 2 (March 1994): 4–20. http://dx.doi.org/10.1108/00251749410054774.
Warzecha, Alina. "SPECIFIC MARKETING RELATIONSHIP IN MULTILEVEL MARKETING." sj-economics scientific journal 10 (December 30, 2012): 81–92. http://dx.doi.org/10.58246/sjeconomics.v10i.449.
Sarwari, Sara. "Relationship Marketing Model." International Journal of Customer Relationship Marketing and Management 9, no. 2 (April 2018): 16–32. http://dx.doi.org/10.4018/ijcrmm.2018040102.
Dunn, Dan T., and Claude A. Thomas. "Implementing Relationship Marketing." Management Research News 18, no. 6/7 (June 1995): 46–55. http://dx.doi.org/10.1108/eb028414.
Adomah-Afari, Augustine, and Theophilus Maloreh-Nyamekye. "Relationship marketing strategy." International Journal of Health Care Quality Assurance 31, no. 6 (July 9, 2018): 631–45. http://dx.doi.org/10.1108/ijhcqa-05-2017-0086.
El-Ansary, Adel I. "Relationship Marketing Management." Journal of Relationship Marketing 4, no. 1-2 (August 16, 2005): 43–56. http://dx.doi.org/10.1300/j366v04n01_04.
Baker, Michael J. "Total Relationship Marketing." Journal of Customer Behaviour 8, no. 3 (September 7, 2009): 293–97. http://dx.doi.org/10.1362/147539209x469344.
Helfert, Gabriele, and Katharina Vith. "Relationship Marketing Teams." Industrial Marketing Management 28, no. 5 (September 1999): 553–64. http://dx.doi.org/10.1016/s0019-8501(99)00082-6.
Grönroos, Christian. "Relationship Marketing Logic." Asia-Australia Marketing Journal 4, no. 1 (December 1996): 7–18. http://dx.doi.org/10.1016/s1320-1646(96)70264-2.
Sheth, Jagdish. "Revitalizing relationship marketing." Journal of Services Marketing 31, no. 1 (February 13, 2017): 6–10. http://dx.doi.org/10.1108/jsm-11-2016-0397.
Hermanns, Arnold, and Manuela Thurm. "Customer Relationship Marketing." Controlling 12, no. 10 (2000): 469–76. http://dx.doi.org/10.15358/0935-0381-2000-10-469.
Zhang, Jonathan Z., George F. Watson, Robert W. Palmatier, and Rajiv P. Dant. "Dynamic Relationship Marketing." Journal of Marketing 80, no. 5 (September 2016): 53–75. http://dx.doi.org/10.1509/jm.15.0066.
Pallister, John. "Customer Relationship Marketing." Journal of Database Marketing & Customer Strategy Management 9, no. 2 (January 2002): 194. http://dx.doi.org/10.1057/palgrave.jdm.3240076.
Steinhoff, Lena, Denni Arli, Scott Weaven, and Irina V. Kozlenkova. "Online relationship marketing." Journal of the Academy of Marketing Science 47, no. 3 (December 19, 2018): 369–93. http://dx.doi.org/10.1007/s11747-018-0621-6.
Budi S, Surawan Setya. "PENGARUH INPUT PROSES RELATIONSHIP MARKETING TERHADAP OUTPUT PROSES RELATIONSHIP MARKETING." Kajian Bisnis STIE Widya Wiwaha 27, no. 2 (July 24, 2019): 190–206. http://dx.doi.org/10.32477/jkb.v27i2.349.
Harker, Michael John. "Relationship marketing defined? An examination of current relationship marketing definitions." Marketing Intelligence & Planning 17, no. 1 (February 1999): 13–20. http://dx.doi.org/10.1108/02634509910253768.
Nijssen, Edwin J., and Hester van Herk. "Conjoining International Marketing and Relationship Marketing: Exploring Consumers’ Cross-Border Service Relationships." Journal of International Marketing 17, no. 1 (March 2009): 91–115. http://dx.doi.org/10.1509/jimk.17.1.91.
Thaichon, Park, Gajendra Liyanaarachchi, Sara Quach, Scott Weaven, and Yi Bu. "Online relationship marketing: evolution and theoretical insights into online relationship marketing." Marketing Intelligence & Planning 38, no. 6 (August 12, 2019): 676–98. http://dx.doi.org/10.1108/mip-04-2019-0232.
Bhaskar, Dr N. Lakshmi. "‘Relationship Marketing’ – A Lucrative Hospital Marketing Strategy." IOSR Journal of Business and Management 3, no. 6 (2012): 46–48. http://dx.doi.org/10.9790/487x-0364648.
Shaw, Robert. "Relationship Marketing: Exploring Relational Strategies in Marketing." Interactive Marketing 3, no. 3 (January 1, 2002): 291–92. http://dx.doi.org/10.1057/palgrave.im.4340142.
Bush, Robert P., James H. Underwood, and Daniel L. Sherrell. "Examining the Relationship Marketing, Marketing Productivity Paradigm." Journal of Relationship Marketing 6, no. 2 (August 28, 2007): 9–32. http://dx.doi.org/10.1300/j366v06n02_03.
Peltier, James, Alexander Nill, and John A. Schibrowsky. "Internal Marketing, Nurse Loyalty and Relationship Marketing." Health Marketing Quarterly 20, no. 4 (April 1, 2003): 63–82. http://dx.doi.org/10.1300/j026v20n04_05.
Rasul, Tareq. "Relationship Marketing and the Marketing Productivity Paradigm." Journal of Developing Areas 51, no. 1 (2017): 423–30. http://dx.doi.org/10.1353/jda.2017.0025.
Burns, David J., Homer B. Warren, and Rashmi Assudani. "The External Relationships in Relationship Marketing: An Exploration." Journal of business market management 4, no. 1 (February 3, 2010): 51–69. http://dx.doi.org/10.1007/s12087-010-0031-7.
Kubo, Tomokazu. "Starting a Relationship in Marketing Channels." Japan Marketing Journal 38, no. 2 (September 30, 2018): 6–20. http://dx.doi.org/10.7222/marketing.2018.037.
Anggraeni, Devita, and Chandra Kartika. "Pengaruh Service Marketing, Relationship Marketing, Communication Marketing Terhadap Customer Satisfaction." Journal of Islamic Management 2, no. 1 (January 10, 2022): 191–202. http://dx.doi.org/10.15642/jim.v2i1.675.
Ville, Simon. "“Making Connections”: Insights into Relationship Marketing from the Australasian Stock and Station Agent Industry." Enterprise & Society 10, no. 3 (September 2009): 423–48. http://dx.doi.org/10.1017/s1467222700008120.
Mandal, Pratap Chandra. "Marketing Information and Marketing Intelligence." International Journal of Business Strategy and Automation 3, no. 1 (January 13, 2023): 1–12. http://dx.doi.org/10.4018/ijbsa.316235.
Catoiu, Iacob, and Mihai Tichindelean. ""Relationship Marketing - Theoretical Consideration "." Annales Universitatis Apulensis Series Oeconomica 2, no. 14 (December 31, 2012): 655–63. http://dx.doi.org/10.29302/oeconomica.2012.14.2.31.
Crié, Dominique. "BIBLIOGRAPHIE: Relationship marketing management." Recherche et Applications en Marketing (French Edition) 19, no. 1 (March 2004): 105–8. http://dx.doi.org/10.1177/076737010401900107.
Conway, Tony, and Stephen Willcocks. "Relationship‐based services marketing." International Journal of Public Sector Management 13, no. 1 (February 2000): 68–84. http://dx.doi.org/10.1108/09513550010334498.
McDaniel, Stephen W., and Steven B. Moore. "Pre-Production Relationship Marketing." Journal of Relationship Marketing 4, no. 1-2 (August 16, 2005): 73–90. http://dx.doi.org/10.1300/j366v04n01_06.
D. Raggio, Randle, Anna M. Walz, Mousumi Bose Godbole, and Judith Anne Garretson Folse. "Gratitude in relationship marketing." European Journal of Marketing 48, no. 1/2 (February 4, 2014): 2–24. http://dx.doi.org/10.1108/ejm-08-2009-0355.
Gould, B. "Relationship marketing — but why?" Antidote 3, no. 5 (August 1998): 22–24. http://dx.doi.org/10.1108/eum0000000006568.
Gummesson, Evert. "Making Relationship Marketing Operational." International Journal of Service Industry Management 5, no. 5 (December 1994): 5–20. http://dx.doi.org/10.1108/09564239410074349.
Hennig-Thurau, Thorsten, Kevin P. Gwinner, and Dwayne D. Gremler. "Understanding Relationship Marketing Outcomes." Journal of Service Research 4, no. 3 (February 2002): 230–47. http://dx.doi.org/10.1177/1094670502004003006.