Books on the topic 'Relationship marketing'

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1

Egan, John. Relationship marketing: Exploring relationship strategies in marketing. New York: Financial Times Prentice Hall, 2001.

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2

Egan, John, and Michael Harker. Relationship Marketing. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2005. http://dx.doi.org/10.4135/9781446263235.

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3

Hennig-Thurau, Thorsten, and Ursula Hansen, eds. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8.

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4

Rese, Mario, Albrecht Söllner, and Peter Utzig, eds. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55654-8.

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5

Renker, Clemens. Relationship Marketing. Wiesbaden: Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-90474-4.

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6

Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.

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7

Stone, Merlin. Relationship marketing. London: Kogan Page, 1995.

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8

Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.

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9

Palmatier, Robert W. Relationship marketing. Cambridge, Mass: Marketing Science Institute, 2008.

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10

Godson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.

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11

Varey, Richard J. Relationship Marketing. New York: John Wiley & Sons, Ltd., 2003.

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12

Irving, Ray. Relationship marketing. Corby: Institute of Management, 1997.

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13

Bruhn, Manfred. Relationship marketing: Management of customer relationships. New York: Pearson Education, 2002.

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14

Bruhn, Manfred. Relationship marketing: Management of customer relationships. Harlow: FT/Prentice Hall, 2003.

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15

Hougaard, Søren, and Mogens Bjerre. Strategic Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-540-24813-2.

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16

Hougaard, Søren. Strategic relationship marketing. Berlin: Springer, 2002.

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17

Little, Edward. Relationship marketing management. London: Thomson Learning, 2003.

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18

Chung, Yu-Chen. Relationship marketing: The role of salesperson in business relationship marketing. (s.l: The Author), 2001.

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19

Management, Cranfield School of, ed. Marketing management: A relationship marketing perspective. Basingstoke: Macmillan Business, 2000.

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20

Matthews, Helen. Marketing networks: the relationship marketing enabler. (s.l: The Author), 1993.

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21

Hougaard, Søren. The Relationship Marketer: Rethinking Strategic Relationship Marketing. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2009.

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22

Sheth, Jagdish, and Atul Parvatiyar. Handbook of Relationship Marketing. 2455 Teller Road, Thousand Oaks California 91320 United States: SAGE Publications, Inc., 2000. http://dx.doi.org/10.4135/9781452231310.

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23

Milliken, John. Relationship marketing in education. Coleraine: University of Ulster, 1998.

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24

Hadwich, Karsten. Beziehungsqualität im Relationship Marketing. Wiesbaden: Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-663-09406-7.

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25

Helfert, Gabriele. Teams im Relationship Marketing. Wiesbaden: Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-663-11599-1.

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26

Lischka, Andreas. Dialogkommunikation im Relationship Marketing. Wiesbaden: Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-663-07886-9.

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27

Fjermestab, Jerry, and Nicholas C. Romano. E-commerce relationship marketing. Bradford, England: Emerald Group Publishing, 2004.

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28

Buttle, Francis A. Relationship marketing: An overview. Manchester: Manchester Business School, 1995.

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29

Gillanders, Ruth. The manufacturing/marketing relationship. (s.l: The Author), 1994.

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30

Freytag, Per V. Challenges in relationship marketing. Aarhus: Academica, 2010.

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31

Buttle, Francis A. Relationship marketing: An overview. Manchester: Manchester Business School, 1995.

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32

Bruhn, Manfred, and John Egan. Relationship Marketing: Management of Customer Relationships. Pearson Education, Limited, 2005.

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33

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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34

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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35

Christopher, Martin, Adrian Payne, and David Ballantyne. Relationship Marketing. Routledge, 2013. http://dx.doi.org/10.4324/9780080516042.

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36

Peck, Helen, Martin Christopher, Moira Clark, and Adrian Payne. Relationship Marketing. Routledge, 2013. http://dx.doi.org/10.4324/9780080525150.

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37

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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38

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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39

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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40

Relationship marketing. New York: Elsevier Science, 1997.

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41

Harwood, Tracy, Anne J. Broderick, and Tony Garry. Relationship Marketing. McGraw Hill Higher Education, 2007.

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42

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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43

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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44

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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45

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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46

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2015.

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47

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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48

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Routledge, 2013.

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49

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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50

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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